KR101518109B1 - Service method and service system for merchandise branding - Google Patents

Abstract

A service method and system for product branding are disclosed. A product service method comprises: registering product information in association with a category; Determining a category belonging to the query related to the category; And providing at least one branding information related to the affiliation category, wherein the branding information may include a plurality of product images corresponding to the belonging category from the product information .

Description

[0001] SERVICE METHOD AND SERVICE SYSTEM FOR MERCHANDISE BRANDING [0002]

Embodiments of the present invention relate to a method and system for providing goods that can provide unique characteristics of a product based on a product listing.

In addition to popularization of Internet use, distribution and sales of goods and services using Internet shopping malls are being actively carried out

Accordingly, as the number of Internet shopping malls increases exponentially, each Internet shopping mall adopts a method of operating an Internet shopping mall in a mall in mall manner in order to increase the accessibility of users. Such a mall-mall method may mean a method by which a user can access each Internet shopping mall through a predetermined brokerage shopping mall.

Korean Patent No. 10-0460008 (registered on November 25, 2004) establishes a database systematically including information on a registrant of a commodity, a commodity registered by the commodity registrant, and a seller who intends to sell the registered commodity And a series of processes related to an online shopping search service are performed using the database.

The online shopping search service provides a search listing based on the product database. At this time, the visual factors implemented on the service page plays an important role in the purchase decision of the user.

Therefore, there is a demand for a collection of a specialized user interface for more effectively displaying goods on the product listing.

A product service method and system capable of providing a unique feature of a product based on a product listing.

A product service method and system capable of expressing brand identity through product search results are provided.

And provides a product service method and system capable of providing an exhibition area of a product to actively respond to the market by a service operator.

According to an embodiment of the present invention, a product service method includes: registering product information in association with a category; Determining a category belonging to the query related to the category; And providing at least one branding information related to the affiliation category, wherein the branding information may include a plurality of product images corresponding to the belonging category from the product information .

According to an aspect of the present invention, the step of determining the belonging category may determine the target category selected directly from the user as the belonging category.

According to another aspect, the step of determining the belonging category includes: registering at least one associated keyword for each target category; Determining the related keyword matching with a keyword input from a user; And determining the target category corresponding to the related keyword as the belonging category.

According to another aspect, in the step of determining the belonging category, the belonging category may be determined in remaining target categories other than the highest category, which is the highest category of the product information.

According to another aspect, the merchandise service method may further include registering the branding information for each advertiser in which the merchandise information is registered.

According to another aspect of the present invention, the step of registering the branding information may register the branding information for each of the target categories other than the main category, which is the highest category of the product information.

According to another aspect of the present invention, the step of registering the branding information may further include a step of registering at least one content of the product image automatically selected according to the ranking information on the product information and the product image and the text selected or input by the advertiser So that the branding information can be registered.

According to another aspect of the present invention, the step of registering the branding information may set a view mode, which is an arrangement type of the product image.

According to another aspect of the present invention, the step of providing the branding information may determine at least one of the number of materials of the branding information and the placement order of each brand according to the type of the query.

According to another aspect, the type of the query can be divided into a target category selected from the user or a keyword input from the user.

According to another aspect, providing the branding information may expose the branding information on a search listing page that provides a search result according to the query.

According to another aspect of the present invention, the providing of the branding information includes: a list display area displaying a list of materials of the branding information; a material selection UI for selecting a specific material in the material list; A branding area including a view mode area for displaying branding information of the selected material through the UI can be exposed.

According to the embodiment of the present invention, the merchandise service system comprises: a registering unit for registering merchandise information in association with a category; A judging unit for judging a belonging category corresponding to a query related to the category; And a providing unit for providing at least one branding information related to the belonging category, wherein the branding information may include a plurality of product images corresponding to the belonging category from the product information.

According to the embodiment of the present invention, it is possible to express not only the information about the product but also the brand identity that can not be seen on the existing product listing through the look and feel and the text area of the plurality of images.

According to embodiments of the present invention, branding can be enhanced through more effective visual elements by constructing a separate collection of specialized UIs to provide product-specific unique characteristics on product listings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
2 is a block diagram illustrating an internal configuration of a goods service system capable of expressing an advertiser's brand identity on a goods listing in an embodiment of the present invention.
FIGS. 3 to 4 illustrate an exemplary screen for registering branding information of an advertiser in an embodiment of the present invention.
5 to 12 illustrate an exemplary screen for exposing an advertiser's branding information in an embodiment of the present invention.
FIG. 13 is a flowchart illustrating a method of providing a product service capable of expressing an advertiser's brand identity on a product listing, according to an exemplary embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. Figure 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Herein, the advertiser 110 and the user 140 may substantially refer to terminals such as a smart phone, a tablet, and a personal computer (PC) used by the advertiser 110 or the user 140. The arrows in FIG. 1 may indicate that data can be transmitted and received between a terminal used by the advertiser 110, an advertisement platform 120, a publisher 130 and a terminal used by the user 140 using a wired network.

The advertising platform 120 may include advertisements for advertisers 110, advertisements for matching advertisements and search terms, advertisements for advertisers, advertisers for publisher 130, advertisements for exposure, Distribution and so on. Descriptions of matters that can be understood with reference to the prior art, such as matters related to the general technical aspects of the advertisement platform 120, i.e., search advertisements and / or banner advertisement platforms transmitted over the Internet, will be omitted.

First, the term "publisher" can be used in place of the term "site" However, the description using the term site does not exclude the possibility of implementation of the present invention in an environment other than a general PC web site connection, such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site may correspond to an individual publisher appearing on the publisher 130. At this time, the term "site" may include any kind of web site that can be exposed to the advertisement and can be provided to the user through a wired or wireless network, and may include a single web page constituting the web site. Accordingly, the term "publisher " may include any kind of media that is capable of being exposed to the advertiser and available to the user via a wired / wireless network.

In addition, an "exposure" of an advertisement may be interpreted to include that promotional content such as text, images, sounds, videos, hyperlinks, etc. associated with the advertiser through a site (publisher) is provided to a visitor of the site. In addition, "selection" for the exposed advertisements responds to mouse clicks, screen touches, and the like to the promotional contents such as text and images provided by the user (site visitor) It can mean that a situation occurs. At this time, the situation induced by the advertiser may include, for example, exposing the page associated with the advertiser to the user who selected the advertisement.

The publisher 130 may provide the user 140 with his or her site and may provide the pages the site includes through the site or provide the user 140 with search results for the search term through the entered search term . At this time, the publisher 130 may receive the advertisement for exposing through the pages to the advertisement platform 120 and provide the advertisement to the user 140. The publisher 130 can also deliver the search term entered by the user 140 to the ad platform 120 and receive advertisements for the search term from the ad platform 120 and provide it to the user 140 as a search result. have.

The publisher 130 may provide a path (screen) where the user 140 is directly provided with the advertisement, and the advertisement may be provided through the website in a general online environment. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, each of the plurality of individual publishers may provide the user 140 with various services that can be provided through a wired / wireless network such as integrated search, keyword search, shopping mall brokerage, blog service, etc., May be provided. Accordingly, the publisher 130 may be a subject exposing the advertisement provided by the advertisement platform 120, and the user 140 may receive the advertisement exposed on the publisher 130 through the page view of the publisher 130 .

The embodiment of the present invention relates to a product retrieval model for shopping, and it is possible to provide a product service for each mall in category units exposed according to a category related query.

2 is a block diagram illustrating an internal configuration of a goods service system capable of expressing an advertiser's brand identity on a goods listing in an embodiment of the present invention.

Referring to FIG. 2, the goods service system 200 according to an exemplary embodiment may provide a specialized region (hereinafter, referred to as a 'branding region') that can express the brand identity of the advertiser, , And the material related to the category related query can be exposed to the branding area by configuring the material around the image of the product belonging to the category belonging to the query.

For this, the goods service system 200 may include a registration unit 210, a determination unit 220, and a provider 230 as shown in FIG.

The registration unit 210 may serve as a product database for registering and maintaining product information of an advertiser in association with a category. At this time, the product information may refer to all contents registered by the advertiser in relation to the product such as the product image, the product price, the product description, the link information, the advertiser information, the category, and the like. ≪ / RTI >

In the present embodiment, 'category' is a unit for classifying advertiser's products according to the same or similar characteristics. For example, a category of depth as shown in Table 1 may be defined by a service operator.

Also, the registration unit 210 may register at least one associated keyword in advance for each category unit. For example, the registering unit 210 may maintain a dictionary defining keyword-related keyword-association relationships, and may register the related keywords in the middle class, which is the remaining target categories except for the top class, that is, the top class, and the small classification unit, respectively. The category listing can be enforced on the basis of the keyword association by category, and a detailed description thereof will be described below.

In particular, the registering unit 210 registers and maintains branding information for each advertiser who has registered product information in order to expose it in the branding area. In the present embodiment, the 'branding information' may refer to service information in the form of a look book for branding a mall operated by an advertiser through image-based content. At this time, the branding information may include at least one product image, and a mall-related text such as a mall name or an advertisement mentality. Further, the branding information is executed based on a category, and the material may be composed of goods belonging to the category by category unit. For example, the registration unit 210 may register the branding information of the advertiser in the middle category and the small category, which are the target categories other than the top category, which is the top category for the product information.

FIG. 3 shows an exemplary screen of a user interface for registering branding information of an advertiser. Referring to FIG. 3, the branding information input screen is provided in an environment for registering new branding information or modifying previously registered branding information, and includes an exposure rotation selection menu 301 for selecting a target rotation object to be exposed, A category selection menu 302 for selecting a target category, and a view mode selection menu 303 for selecting a view mode, which is a layout type for the material. At this time, in the case of a correction case, simple information 304 such as a registration number and a category of the subject can be exposed at the top of the screen. In the case of a new registration case, the corresponding area is not exposed. In the case of a correction case, information set in advance may be exposed or may be exposed in a deactivated state according to the menu, in the exposure time selection menu 301, the category selection menu 302, and the view mode selection menu 303, Default information may be exposed. When the category selection menu 302 is executed, a category inquiry layer can be provided which can select and select the category and subcategory in units of a large category, a middle category, and a small category.

In this embodiment, various types of view modes for exposing the material of the branding information can be provided. As shown in FIG. 3, in the view mode selection menu 303, a thumbnail type, a tower type, a mosaic type, or the like may be provided according to the number and arrangement of product images constituting the material. When one view mode is selected through the view mode selection menu 303, an edit layer for the corresponding view mode can be provided.

4 is an example screen showing an editing layer of the view mode. As shown in Fig. 4, the edit layer may include a product designation menu 401 for designating a product image, and a text input menu 402 for inputting a name of a mall or an advertisement. Accordingly, the advertiser can register the product to be displayed using the product designation menu 401 of each area, and can input the main title, the subtitle, etc. of the mall through the text input menu 402. [ At this time, the product image can be basically designated as a product registered in the product database, and the local image stored in the access terminal of the advertiser can be called and registered. If the advertiser has not registered the product separately, the product basic image may be automatically selected and registered based on the product database. Furthermore, the editing layer of the view mode may further include a product recommendation menu 403 for automatically recommending products based on ranking information (for example, popularity order, new product order, etc.) based on the product database. At this time, the automatic recommendation function is implemented in order to minimize the generation of the karate in the content construction for the branding information. For example, when an advertiser loads merchandise registered in the merchandise database through the merchandise recommendation menu 403 in the order of popularity, the merchandise images according to the rankings can be automatically arranged in order of the space of high attention. In other words, the advertiser registers branding information for his or her mall on a category basis through the user interface shown in FIG. 3 and FIG. 4, wherein the automatically selected product image according to the ranking information on the product information, A material can be registered by combining at least one content of a product image and text.

Referring again to FIG. 2, the determination unit 220 may perform a role of determining a belonging category corresponding to the category related query. In order to provide a category listing of goods, it is necessary to determine the category of the query for the category related query. In the present embodiment, category selection by a user or keyword input may correspond to a 'category related query'. The determination unit 220 can determine the category of belonging to the query in the target category excluding the main category, i.e., the top category of the product information, that is, the middle classification unit and the small classification unit. For example, when the target category is directly selected from the user in the category box defined in the system, the determination unit 220 can determine the selected target category as the category of the query. In another example, the determination unit 220 may determine an associated keyword (including synonyms and synonyms) matched with the keyword input from the user, and then determine the target category corresponding to the associated keyword as the belonging category of the query . At this time, the determination unit 220 can determine the category of the user query by referring to the previously registered category-keyword association definition dictionary (e.g., Table 2).

The provider 230 may serve to provide at least one branding information related to the category of the category related query. In other words, the offering unit 230 provides a product search listing for shopping, and can execute the goods service for each shop based on category units. In this embodiment, the branding information is constituted by the operation of the advertiser, but the material may be composed of the belonging category products of the user query based on the category. This does not hinder the quality of service of search and category listings because they are exposed as query results for that category.

FIG. 5 shows a query result screen 500 when a target category is selected by a user, and FIG. 6 shows a query result screen 600 when a keyword is input by a user. For example, when the target category is directly selected from the user, the providing unit 230 may expose the category box 510 for selecting a sub-category of the selected target category as shown in FIG. 5, A branding area 520 for providing mall-specific branding information for each category unit as a search result, and a goods listing area 530 for providing a logic-based product list. As another example, when a keyword related to a category is input from a user, the providing unit 230 may include a recommended keyword region 610 for providing a recommended keyword list as shown in FIG. 6, A branding area 630 for providing mall-specific branding information for each category unit as a result of the keyword search, and a goods listing area 640 for providing a logic-based product list are exposed . 5 and 6 illustrate that the branding areas 520 and 630 are exposed at the top of the product listing areas 530 and 640. However, The exposure position of the light source 630 can be changed at any time.

The providing unit 230 may determine at least one of the number of the materials to be exposed in the branding area and the arrangement order of the materials according to whether the query is the target category selected from the user or the keyword inputted from the user. For example, the number of materials in the branding area and the placement order of each material can be directly determined by the service operator in consideration of the market flow of products and the order of application of each mall. For example, in the case of a query based on a category selection, five malls among the advertisers who have applied for the material exposure in the category belonging to the query can be selected by the service operator, and the placement order of the selected malls can be specified in the application order of each mall. That is, the branding information of the advertiser who registered the first material in the corresponding one of the five malls can be determined as the first material. Meanwhile, in the case of a query based on keyword input, the branding information of all advertisers who have applied for the material exposure in the category belonging to the query can be used as materials, and the arrangement order of the corresponding lists can be specified at random. As described above, in this embodiment, the number of the materials to be exposed in the branding area and the arrangement order for each material can be set in consideration of the type of category related query. In addition to the logic-based listing, the service operator can actively participate in the selection of the exposed material in the branding domain, thereby providing an exhibition area for the product that can actively respond to the market. By providing the service result according to the query type, It is possible to effectively reflect the query characteristic in the unit product search model.

Referring to Figs. 7 to 12, a branding area having commodities of each mall category unit as a material will be described.

The provider 230 may expose the branding domain as a result of the category related query on the service page. 7, the branding area 700 includes a list display area 710 that displays a list of materials of branding information, a view mode area 720 that displays branding information of a material selected in the list display area 710, ). At this time, the thumbnail, the mall name, the advertisement message, and the like can be displayed briefly for each mall included in the material list in the list display area 710, and a material selection UI (user interface) for selecting a specific material from the material list is activated . Referring to FIG. 8, when the user mouses the predetermined mall 801 in the mall list in the list display area 810, the corresponding mall is highlighted in the same manner as the mall in which the material is displayed in the upper view mode area 820 And can expose the entire text of the text area overlaid on the mall 801 as a tooltip. On the other hand, when the user clicks the predetermined mall 801 in the mall list in the list display area 810, the thumbnail and the text area of the mall 801 are highlighted, and at the same time, May be changed to material. At this time, the highlight displayed on the previously selected mall is released, and the list number on the list display area 810 can display the number of the currently selected mall.

The supplier 230 may expose a view mode area based on the product of the mall selected by the user. At this time, the provider 230 may expose the material in the view mode registered in advance for each advertiser with respect to the branding information, and may provide a different type of view mode for each advertiser.

For example, when the advertiser has set the view mode to the thumbnail format, the offerer 230 sets a view mode area 920 including two product images 901 and one text box 902 as shown in FIG. 9 ) Can be exposed. As another example, the provider 230 may include a view mode area 1020 including three product images 1001 and one text box 1002 as shown in FIG. 10 when the advertiser sets the view mode to the tower mode, Can be exposed. As shown in FIG. 11, when the advertiser sets the view mode as a mosaic type, the providing unit 230 provides a view mode area including eight product images 1101 and one text box 1102 1120 or expose a view mode area 1220 including nine product images 1201 and one text box 1202 as shown in FIG. At this time, each of the product images 901, 1001, 1101, and 1201 may expose an image of a product registered in the corresponding order, and text boxes 902, 1002, 1102, You can expose textual information such as names and advertisements. When the user clicks or clicks on the product image and the text box, the user can interact with the corresponding mall or product (e.g., exposing the product information tooltip, applying the highlight / underline effect, moving the mall site to the main page, And so on).

Therefore, the supplier 230 exposes the lookup-type material combined with the product image belonging to the category belonging to the query to each mall through the branding area, which is a specialized exhibition area based on the category, Can express the identity of a mall-branded brand that could not be seen on the product listing of the mall. The view mode of the branding area is not limited to the arrangement types shown in FIGS. 9 to 12, and can be changed as much as possible depending on the configuration of the material, service operation, and the like.

In the merchandise service system 100 having the above-described configuration, in providing goods services for each mall by category, target management, bid management, application management, exposure management, inspection / selection, reporting, and billing management related to the branding information of the advertiser Additional configurations may be included.

FIG. 13 is a flowchart illustrating a method of providing a product service capable of expressing an advertiser's brand identity on a product listing, according to an exemplary embodiment of the present invention. The merchandise service method according to one embodiment may be performed by the merchandise service system described with reference to FIG.

In step 1310, the goods service system may register the advertiser's product information in association with the category. The advertiser can specify a category (for example, a woman's clothing (large classification)> one piece (small classification)> a mini dress (small classification)) in the category box defined in the system when registering the product information. In addition, the goods service system can register at least one associated keyword in advance for each category unit. For example, the merchandise service system maintains a dictionary defining keyword associations for each category, and can register the related keywords in the middle category, which is the remaining category except for the upper category, and the related keywords in the lower category. Furthermore, the merchandise service system can register branding information for each advertiser who has registered the merchandise information to be exposed in the branding area. At this time, the branding information may be service information in the form of a lookbook for branding the mall operated by the advertiser through the image-based content, and may include at least one product image, and a mall-related text such as a mall name or advertisement mentality The combination can be configured. Further, the branding information is executed based on a category, and the material may be composed of goods belonging to the category by category unit. For example, the merchandise service system may register the branding information of the advertiser in the middle category and the small category, which are the target categories other than the top category, which is the top category for the product information. The product service system may configure the branding information by combining the product image automatically selected according to the ranking information on the product information, and at least one content of the product image and text selected or input by the operator. In addition, the goods service system can set a view mode, which is a placement type of the product image, with respect to the branding information, and can set different view modes for each advertiser.

In step 1320, the goods service system may determine the category of belonging corresponding to the category related query. In this embodiment, the goods service system can determine the belonging category of the inquiry with respect to the category related inquiry in order to provide the commodity listing on the category basis. At this time, the goods service system can judge the category belonging to the query in the target category except for the main category which is the top category of the product information, that is, the middle classification unit and the small classification unit. For example, when the target category is directly selected from the user in the category box defined in the system, the goods service system can determine the selected target category as the belonging category of the query. In another example, the goods service system determines a related keyword matching a keyword input from a user using a pre-registered category-keyword association definition dictionary (e.g., Table 2), and then, Quot; category ".

In step 1330, the goods service system may provide at least one branding information associated with the category of interest for the category related query. For example, the merchandise service system provides a merchandise search listing for shopping, and can execute the merchandise merchandise service on a category basis. In this case, the goods service system exposes a branding area for providing mall-specific branding information on a category basis on a search listing page that provides search results for category related inquiries, and the branding area is used to provide a logic- You can expose it with the product listing. At this time, in the branding area, a list display area for displaying a material list (for example, a mall list) of branding information, a material selection UI for selecting a specific material from the material list, and a branding information of the material selected through the material selection UI A view mode area may be included. The goods service system can determine at least one of the number of materials to be exposed in the branding area and the placement order of each material according to whether the query is a target category selected by the user or a keyword input from the user. For example, the number of the materials exposed in the branding area and the placement order of the materials can be directly determined by the service operator in consideration of the market flow of the goods or the order of application of each mall.

Accordingly, the goods service system can expose the lookup-type material combined with the product image belonging to the category belonging to the query to each mall through the branding area, which is the display area of the query result specialized for the category related query.

The above-described product service method may further include a process of changing or performing an additional process based on the configuration or function of the goods service system described with reference to FIG. 2 through FIG.

Thus, according to embodiments of the present invention, branding can be enhanced through more effective visual elements by constructing a separate collection of specialized UIs to provide product-specific unique characteristics on product listings.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA) A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

200: goods service system
210: Register
220:
230: Offering

Claims (22)

1. A method for providing goods in a goods service system,
Wherein the goods service system includes a registration unit, a determination unit, and a provision unit,
The goods service method comprises:
Registering, in the registering unit, product information in association with a category;
Determining, in the determination unit, a category belonging to the query related to the category; And
In the offering, providing at least one branding information related to the affiliation category
Lt; / RTI >
Wherein the step of determining the belonging category comprises:
Judges the belonging category in the remaining target categories excluding the main category, which is the top category for the goods information,
Wherein the branding information includes a plurality of product images corresponding to the belonging category from the product information
The method comprising the steps of: The method according to claim 1,
Wherein the step of determining the belonging category comprises:
Judging the target category directly selected by the user as the belonging category
The method comprising the steps of: The method according to claim 1,
Wherein the step of determining the belonging category comprises:
Registering at least one associated keyword for each target category;
Determining the related keyword matching with a keyword input from a user; And
Judging the target category corresponding to the related keyword as the belonging category
Lt; / RTI > delete delete 1. A method for providing goods in a goods service system,
Wherein the goods service system includes a registration unit, a determination unit, and a provision unit,
The goods service method comprises:
Registering, in the registering unit, product information in association with a category;
Registering, in the register, branding information related to the category for each advertiser having registered the product information;
Determining, in the determination unit, a category belonging to the query related to the category; And
In said providing, providing at least one said branding information related to said affiliation category
Lt; / RTI >
Wherein the provided branding information includes a plurality of product images corresponding to the belonging category among the product information,
Wherein the registering of the branding information comprises:
And registering the branding information for each of the target categories except the major category, which is the highest category for the goods information
The method comprising the steps of: 1. A method for providing goods in a goods service system,
Wherein the goods service system includes a registration unit, a determination unit, and a provision unit,
The goods service method comprises:
Registering, in the registering unit, product information in association with a category;
Registering, in the register, branding information related to the category for each advertiser having registered the product information;
Determining, in the determination unit, a category belonging to the query related to the category; And
In said providing, providing at least one said branding information related to said affiliation category
Lt; / RTI >
Wherein the provided branding information includes a plurality of product images corresponding to the belonging category among the product information,
Wherein the registering of the branding information comprises:
And registering the branding information by combining at least one of the product image automatically selected according to the ranking information on the product information and the product image and the text selected or input by the advertiser
The method comprising the steps of: 1. A method for providing goods in a goods service system,
Wherein the goods service system includes a registration unit, a determination unit, and a provision unit,
The goods service method comprises:
Registering, in the registering unit, product information in association with a category;
Registering, in the register, branding information related to the category for each advertiser having registered the product information;
Determining, in the determination unit, a category belonging to the query related to the category; And
In said providing, providing at least one said branding information related to said affiliation category
Lt; / RTI >
Wherein the provided branding information includes a plurality of product images corresponding to the belonging category among the product information,
Wherein the registering of the branding information comprises:
Setting a view mode which is an arrangement type of the product image
The method comprising the steps of: 1. A method for providing goods in a goods service system,
Wherein the goods service system includes a registration unit, a determination unit, and a provision unit,
The goods service method comprises:
Registering, in the registering unit, product information in association with a category;
Determining, in the determination unit, a category belonging to the query related to the category; And
In the offering, providing at least one branding information related to the affiliation category
Lt; / RTI >
Wherein the branding information includes a plurality of product images corresponding to the belonging category among the product information,
Wherein the providing of the branding information comprises:
Determining at least one of the number of materials of the branding information and the placement order of each material according to the type of the query
The method comprising the steps of: 10. The method of claim 9,
The type of the query is classified into a target category selected from the user or a keyword input from the user
The method comprising the steps of: The method according to claim 1,
Wherein the providing of the branding information comprises:
Exposing the branding information on a search listing page that provides a search result according to the query
The method comprising the steps of: 1. A method for providing goods in a goods service system,
Wherein the goods service system includes a registration unit, a determination unit, and a provision unit,
The goods service method comprises:
Registering, in the registering unit, product information in association with a category;
Determining, in the determination unit, a category belonging to the query related to the category; And
In the offering, providing at least one branding information related to the affiliation category
Lt; / RTI >
Wherein the branding information includes a plurality of product images corresponding to the belonging category among the product information,
Wherein the providing of the branding information comprises:
A list display area for displaying a list of materials of the branding information, a user interface for selecting a specific material in the material list, and a view mode area for displaying branding information of the material selected through the material selection UI Exposing the branding area containing
The method comprising the steps of: A registration unit for registering the product information in association with the category;
A judging unit for judging a belonging category corresponding to a query related to the category; And
Providing at least one branding information related to the affiliation category,
Lt; / RTI >
Wherein,
Judges the belonging category in the remaining target categories excluding the main category, which is the top category for the goods information,
Wherein the branding information includes a plurality of product images corresponding to the belonging category from the product information
Wherein the goods service system comprises: 14. The method of claim 13,
Wherein,
Judging the target category directly selected by the user as the belonging category
Wherein the goods service system comprises: 14. The method of claim 13,
Wherein the registration unit comprises:
At least one associated keyword is registered for each target category,
Wherein,
Determining the associated keyword matching the input keyword from the user, and determining the target category corresponding to the associated keyword as the belonging category
Wherein the goods service system comprises: delete A registration unit for registering the product information in association with the category;
A judging unit for judging a belonging category corresponding to a query related to the category; And
Providing at least one branding information related to the affiliation category,
Lt; / RTI >
Wherein the branding information includes a plurality of product images corresponding to the belonging category among the product information,
Wherein the registration unit comprises:
Registering the branding information for each advertiser for which the product information is registered,
And registering the branding information for each of the target categories except the major category, which is the highest category for the goods information
Wherein the goods service system comprises: A registration unit for registering the product information in association with the category;
A judging unit for judging a belonging category corresponding to a query related to the category; And
Providing at least one branding information related to the affiliation category,
Lt; / RTI >
Wherein the branding information includes a plurality of product images corresponding to the belonging category among the product information,
Wherein the registration unit comprises:
Registering the branding information for each advertiser for which the product information is registered,
And registering the branding information by combining at least one of the product image automatically selected according to the ranking information on the product information and the product image and the text selected or input by the advertiser
Wherein the goods service system comprises: A registration unit for registering the product information in association with the category;
A judging unit for judging a belonging category corresponding to a query related to the category; And
Providing at least one branding information related to the affiliation category,
Lt; / RTI >
Wherein the branding information includes a plurality of product images corresponding to the belonging category among the product information,
Wherein the registration unit comprises:
Registering the branding information for each advertiser for which the product information is registered,
Setting the view mode which is the arrangement type of the product image
Wherein the goods service system comprises: A registration unit for registering the product information in association with the category;
A judging unit for judging a belonging category corresponding to a query related to the category; And
Providing at least one branding information related to the affiliation category,
Lt; / RTI >
Wherein the branding information includes a plurality of product images corresponding to the belonging category among the product information,
Wherein the providing unit comprises:
Determining at least one of the number of materials of the branding information and the placement order of each material according to the type of the query
Wherein the goods service system comprises: 14. The method of claim 13,
Wherein the providing unit comprises:
Exposing the branding information on a search listing page that provides a search result according to the query
Wherein the goods service system comprises: A computer readable recording medium having recorded thereon a program for executing the method according to any one of claims 1 to 3 and 6 to 12.

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