CN108470291A - Methods of exhibiting, device and the computer storage media of information flow advertisement - Google Patents
Methods of exhibiting, device and the computer storage media of information flow advertisement Download PDFInfo
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- CN108470291A CN108470291A CN201810273723.7A CN201810273723A CN108470291A CN 108470291 A CN108470291 A CN 108470291A CN 201810273723 A CN201810273723 A CN 201810273723A CN 108470291 A CN108470291 A CN 108470291A
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- advertisement
- information flow
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
A kind of methods of exhibiting, device and the computer storage media of information flow advertisement.The methods of exhibiting of the information flow advertisement includes：It is inserted into the page with multiple information of display on the terminal device and shows information flow advertisement；In response to sliding the page, reduces and show advertisement；And the advertisement of display is reduced in response to clicking, restore to show advertisement.Embodiment through the invention, though be inserted into page info information flow advertisement in the case of if can minimize advertisement when user loses interest in advertisement and show, improve user experience.
Description
Technical field
The present invention relates to the methods of exhibiting of information flow advertisement, device and computer storage medias.
Background technology
Currently, many application programs have used information flow（Information Stream）Or the mode of waterfall stream exists
Show information.Here, information flow refers to that reading area is continuous, only need slide downward mouse, information that will be presented in one by one
User is at the moment.For in form：It is exactly information flow that content is arranged up and down by similar specification pattern.In brief, content is allowed
Content before being connected in a manner of most close, this is the most important expression way of information flow.
In use information stream come while showing information, information flow advertisement is also come into being.Information flow advertisement be exactly with it is interior
Hold the advertisement of information mixing together, if careless " popularization " occurred around them, " advertisement " printed words, user are difficult to examine
Feel that this is an advertisement.Information flow advertisement has 2 benefits：1）Not intrusion advertisement when user's operation and reading, to flat
For platform, there can be relatively good balance 2 between business and user experience）For advertiser, the shape of this family inclination that comes into operation
Formula, at the same according to the characteristic of platform can the spontaneous secondary propagation of generation, this just determine it be easy received by user, imitate
Fruit is also best.
Although information flow advertisement is easier to receive for user compared with conventional ads.However, the present inventor notes first
It anticipates to such a fact, that is, the case where information flow advertisement being inserted into page info is disliked there are user.
Invention content
The some embodiments of the present invention at least one technical problem to be solved is deficiency for the above-mentioned prior art,
A kind of methods of exhibiting, device and the computer storage media of the information flow advertisement that can solve above-mentioned technical problem are provided.
In some embodiments, a kind of methods of exhibiting of information flow advertisement is provided, wherein the method includes：
It is inserted into the page with multiple information of display on the terminal device and shows information flow advertisement；In response to sliding the page
Face reduces and shows the advertisement；And the advertisement of display is reduced in response to clicking, restore to show the advertisement.
In some embodiments, the method further includes：To advertisement to be released according to qualitative classification；And insertion pair
The advertisement of the type of the user of terminal device described in Ying Yu.
In some embodiments, the method further includes：It is inserted into extensively according to predetermined rule in the multiple information
It accuses.
In some embodiments, being inserted into advertisement according to predetermined rule in the multiple information includes：It is supplied in advertisement
When quotient's assessed value A being answered to be matched with user's assessed value B, the matching degree of ad content assessed value C and the multiple information are calculated separately；
When the highest information of matching degree is more than predetermined matching degree in the multiple information, the advertisement to be released is inserted into institute
After stating the highest information of matching degree, wherein the suppliers of advertising supplier's assessed value A based on advertisement to be released and count
Calculate, the type of the users of user's assessed value B based on the terminal device and calculate, the ad content assessed value C
Content based on advertisement to be released and calculate.
In some embodiments, the method further includes：Obtain the content of the advertisement of current presentation；Utilize mapping algorithm
The content of the advertisement of current presentation is mapped and generates the first mapping code；The type of user based on the terminal device and
Advertisement to be released generates the second mapping code；It verifies the first mapping code and maps whether code has predetermined close with described second
Connection.
In some embodiments, it when the first mapping code maps code with described second and do not have predetermined association, carries
It is dangerous to show that User Page is shown.
In some embodiments, the mapping algorithm includes：Hash algorithm or Message Digest 5.
In some embodiments, the predetermined association includes：First mapping code maps code with described second has function
Relationship.
In some embodiments, a kind of displaying device of information flow advertisement, including storage unit and processing are additionally provided
Unit, computer program are stored in the storage unit, wherein the computer program is used when being executed by the processing unit
In the methods of exhibiting for realizing the information flow advertisement according to any one aforementioned embodiments.
In some embodiments, a kind of computer storage media being stored with computer executable instructions is additionally provided,
Wherein, computer executable instructions when being executed by processor for realizing the information according to any one aforementioned embodiments
Flow the methods of exhibiting of advertisement.
At least one advantageous effect of some embodiments of the present invention is：Even if the information being inserted into page info
In the case of flowing advertisement, it also can minimize advertisement when user loses interest in advertisement and show, improve user experience.
The invention content of front is only illustrative, and it is restrictive in any way to be not intended to.Except the above
Illustrative aspect, except embodiment and feature, aspect, embodiment and feature in addition by referring to accompanying drawing and it is following in detail
Thin description will become obvious.
Description of the drawings
According to the following description and appended claims in conjunction with attached drawing, above-mentioned and other feature of the invention will become more
Add clear.Understand that these attached drawings only describe according to certain embodiments of the present invention, to be not considered as the limitation present invention's
Range will describe the present invention by using attached drawing more features and details.
Fig. 1 is the flow chart of the methods of exhibiting of information flow advertisement provided by the present invention.
Specific implementation mode
It is described further in conjunction with attached drawing.
Fig. 1 shows the flow chart of the methods of exhibiting of information flow advertisement provided by the present invention.With reference to attached drawing 1, the present invention
In some embodiments, a kind of methods of exhibiting of information flow advertisement is provided, wherein method includes：S101：It is being shown in end
It is inserted into the page with multiple information in end equipment and shows advertisement；S102：In response to sliding the page, it is wide to reduce display
It accuses；And S103：The advertisement of display is reduced in response to clicking, and restores to show advertisement.
Existing information flow advertisement has many advantages, such as compared with conventional ads, thus is easier to receive for user.However, this
The inventor of invention is initially noted that such a fact, that is, the information flow advertisement there are user to being inserted into page info
The case where dislike.Since information flow advertisement is inserted into information, inevitably the reading experience of user is affected.
The present invention shows that user loses interest in the advertisement of current presentation when detecting that user slides the page, to
The display for reducing information flow advertisement, thus improves user experience.In addition, clicking the advertisement for reducing display in user, can restore
It shows advertisement, is conducive to user and reads.Therefore, though be inserted into page info information flow advertisement in the case of the present invention
Advertisement can be minimized when user loses interest in advertisement to show, improve user experience.
In some embodiments, method further includes：To advertisement to be released according to qualitative classification；And it is inserted into and corresponds to
The advertisement of the type of the user of terminal device.Here, by analyzing user type, and then be inserted into of different nature wide
It accuses, can realize the accurate push of advertisement, improve promotion effect.
In addition, in some embodiments, method further includes：Advertisement is inserted into according to predetermined rule in multiple information.
The invention is not limited thereto, can also the radom insertion advertisement in multiple information in other embodiment.
Specifically, in some embodiments, being inserted into advertisement according to predetermined rule in the multiple information includes：
When advertising supplier's assessed value A is matched with user's assessed value B, ad content assessed value C and the multiple information are calculated separately
Matching degree；When the highest information of matching degree is more than predetermined matching degree in the multiple information, by the advertisement to be released
It is inserted into after the highest information of the matching degree, wherein the confessions of advertising supplier's assessed value A based on advertisement to be released
Answer quotient and calculate, the type of the users of user's assessed value B based on the terminal device and calculate, the ad content
Contents of the assessed value C based on advertisement to be released and calculate.The present inventor it is initially noted that in some cases,
User can feel to dislike to the advertisement of insertion, and to bring bad experience, it is pre- especially not meet user in the advertisement of insertion
Phase, for example, in the page that the advertisement being inserted into is too wide in the gap with the interest of user or the advertisement and the user that are inserted into currently read
The content grave fault of multiple information.For this purpose, the present invention calculates advertising supplier's assessed value A, user's assessed value B and wide first
Accuse content evaluation value C, computational methods can be determined according to practical show, for example, the supplier based on advertisement to be released and
Advertising supplier's assessed value A is calculated, here it is possible to which the supplier of advertisement to be released according to popularity or is thrown
The advertising expenditure put carries out single or overall ranking, and different score values is assigned as advertising supplier's assessed value based on the ranking
A.Similarly, user's assessed value B and ad content assessed value C can be calculated.It should be noted that the present invention is not
It is limited to carry out single ranking, ranking can also be adjusted based on other reasons.In addition, the present invention is commented in advertising supplier
When valuation A is matched with user's assessed value B, matching degree calculating is just proceeded by, can ensure that the advertisement being inserted into connects with user in this way
Closely, user's dislike will not be incurred.For example, for classified with user's wealth user assessed value B higher when, certain popular consumer goods
（For example, certain domestic brand automobile）Advertising supplier's assessed value A do not matched with user's assessed value B, and certain luxury consumer goods
（For example, certain luxury brand automobile）Advertising supplier's assessed value A matched with user's assessed value B.Furthermore the present invention also notes
It is inserted into the opportunity of advertisement, even if when advertising supplier's assessed value A is matched with user's assessed value B, if in the multiple information
When the highest information of matching degree is less than predetermined matching degree in the middle, this shows in the page that the advertisement being inserted into currently is read with user
The content grave fault of multiple information, being inserted into advertisement by force will not be by good effect, at this point, advertisement will not be inserted into.Moreover,
When the highest information of matching degree is more than predetermined matching degree in the multiple information, the advertisement to be released is inserted into institute
After stating the highest information of matching degree, best advertising display effect can be obtained in this way, can most agree with the experience of user.This
Outside, in some embodiments, method further includes：Obtain the content of the advertisement of current presentation；Using mapping algorithm to currently opening up
The content for the advertisement shown is mapped and generates the first mapping code；The type of user based on terminal device and to be released wide
It accuses, generates the second mapping code；Whether the first mapping code of verification and the second mapping code have predetermined association.In some embodiments
In, when the first mapping code and the second mapping code do not have predetermined association, prompt User Page to show dangerous.The hair of the present invention
A person of good sense there are the advertisement of interception application program, even by the advertisement of application program it is initially noted that replace with itself advertisement
Situation.For this purpose, by the content of the advertisement to current presentation maps generate represent practical displaying content first mapping
The representative that code, the type of the user based on the first mapping code and based on terminal device and advertisement to be released are generated should be shown
Second mapping code of content.If the two does not meet predetermined rule, or when without predetermined association, be inserted into letter is indicated that
Breath stream advertisement is distorted, and thus prompts User Page to show dangerous.
In some embodiments, mapping algorithm includes：Hash algorithm or Message Digest 5.Hash algorithm is FIPS institutes
The secure hash algorithm of certification.It can calculate and be arrived corresponding to a digital massage, the algorithm of the fixed character string of length.And if
The message of input is different, and the probability that they correspond to different word strings is very high；And SHA be FIPS certification five kinds of Secure Hash calculate
Method.It is to be based on following two points " safely " why these algorithms, which are referred to as,（According to the description of official standard）：1, it is made a summary by message anti-
Former input message is pushed away, is highly difficult from computational theory.2, want to find two groups of different messages correspond to it is identical
Message is made a summary, and is also highly difficult from computational theory.Any variation to inputting message has very high probability to cause
Its message generated abstract is totally different.Message Digest 5（Message Digest Algorithm, MD5）For computer security
The widely used a kind of hash function in field, to provide the integrity protection of message.
In some embodiments, predetermined association includes：First mapping code and the second mapping code have functional relation.This
In, the first mapping code can be identical with the second mapping code, it is possible to have functional relation, this maps code and second with generating first
Mapping function is related used by mapping code.
In some embodiments, a kind of displaying device of information flow advertisement, including storage unit and processing are additionally provided
Unit, computer program are stored in storage unit, wherein are appointed for realizing basis when computer program is executed by processing unit
The methods of exhibiting of the information flow advertisement of one aforementioned embodiments.
In some embodiments, a kind of computer storage media being stored with computer executable instructions is additionally provided,
Wherein, computer executable instructions when being executed by processor for realizing wide according to the information flow of any one aforementioned embodiments
The methods of exhibiting of announcement.
Certainly, it the above is only presently preferred embodiments of the present invention, the present invention is not limited to above-described embodiment and implementation.
The practitioner of correlative technology field can carry out different variation and implementation in the range of the license of the technological thought of the present invention, therefore all
According to the equivalent change or modification that the structure, feature and principle described in present patent application range is done, it is included in the present invention
In patent claim.
Claims (9)
1. a kind of methods of exhibiting of information flow advertisement, which is characterized in that the method includes：
It is inserted into the page with multiple information of display on the terminal device and shows information flow advertisement；
In response to sliding the page, reduces and show the advertisement；And
The advertisement of display is reduced in response to clicking, and restores to show the advertisement.
2. according to the method described in claim 1, it is characterized in that, the method further includes：
To advertisement to be released according to qualitative classification；And
It is inserted into the advertisement of the type of the user corresponding to the terminal device.
3. according to the method described in claim 2, it is characterized in that, the method further includes：
Advertisement is inserted into according to predetermined rule in the multiple information.
4. according to the method described in claim 3, it is characterized in that, the method further includes：
Obtain the content of the advertisement of current presentation；
The content of the advertisement of current presentation is mapped using mapping algorithm and generates the first mapping code；
The type of user based on the terminal device and advertisement to be released generate the second mapping code；
It verifies the first mapping code and maps whether code has predetermined association with described second.
5. according to the method described in claim 4, it is characterized in that, not having in the first mapping code and the second mapping code
When having predetermined association, User Page is prompted to show dangerous.
6. according to the method described in claim 5, it is characterized in that, the mapping algorithm includes：Hash algorithm or eap-message digest
Algorithm.
7. according to the method described in claim 6, it is characterized in that, the predetermined association includes：First mapping code and described the
Two mapping codes have functional relation.
8. a kind of displaying device of information flow advertisement, including storage unit and processing unit, computer program is stored in described deposit
On storage unit, which is characterized in that for realizing according to claim 1-7 when the computer program is executed by the processing unit
Any one of described in information flow advertisement methods of exhibiting.
9. a kind of computer storage media being stored with computer executable instructions, wherein computer executable instructions are being located
Manage the methods of exhibiting for realizing the information flow advertisement according to any one of claim 1-7 when device executes.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810273723.7A CN108470291A (en) | 2018-03-29 | 2018-03-29 | Methods of exhibiting, device and the computer storage media of information flow advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201810273723.7A CN108470291A (en) | 2018-03-29 | 2018-03-29 | Methods of exhibiting, device and the computer storage media of information flow advertisement |
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| CN201810273723.7A Pending CN108470291A (en) | 2018-03-29 | 2018-03-29 | Methods of exhibiting, device and the computer storage media of information flow advertisement |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111274513A (en) * | 2020-01-20 | 2020-06-12 | 北京无限光场科技有限公司 | Window display method, device, terminal and storage medium |
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