CN111199744A - Advertisement identification method, equipment, media platform, terminal, server and medium - Google Patents
Advertisement identification method, equipment, media platform, terminal, server and medium Download PDFInfo
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- CN111199744A CN111199744A CN201811380666.9A CN201811380666A CN111199744A CN 111199744 A CN111199744 A CN 111199744A CN 201811380666 A CN201811380666 A CN 201811380666A CN 111199744 A CN111199744 A CN 111199744A
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- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS OR SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING; SPEECH OR AUDIO CODING OR DECODING
- G10L19/00—Speech or audio signals analysis-synthesis techniques for redundancy reduction, e.g. in vocoders; Coding or decoding of speech or audio signals, using source filter models or psychoacoustic analysis
- G10L19/018—Audio watermarking, i.e. embedding inaudible data in the audio signal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS OR SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING; SPEECH OR AUDIO CODING OR DECODING
- G10L25/00—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00
- G10L25/48—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00 specially adapted for particular use
- G10L25/51—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00 specially adapted for particular use for comparison or discrimination
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- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS OR SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING; SPEECH OR AUDIO CODING OR DECODING
- G10L25/00—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00
- G10L25/48—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00 specially adapted for particular use
- G10L25/51—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00 specially adapted for particular use for comparison or discrimination
- G10L25/57—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00 specially adapted for particular use for comparison or discrimination for processing of video signals
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/439—Processing of audio elementary streams
- H04N21/4394—Processing of audio elementary streams involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams
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- H—ELECTRICITY
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- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention provides an advertisement identification method, equipment, a media platform, a terminal, a server and a medium. The system comprises a server, an identification terminal and a media platform, wherein a frequency band feature code is embedded in an advertisement, so that the frequency band feature code corresponding to the played advertisement is identified at the identification terminal, and the identified frequency band feature code is transmitted to the server, so that the server analyzes the playing condition of the advertisement according to the frequency band feature code, for example, the advertisement playing time length, the advertisement type, the advertisement playing time period and the like according to the length, the interval and the like of the identified frequency band feature code, the efficiency and the direct current of advertisement identification are improved, manpower and material resources are saved, the monitoring on the advertisement can be realized, and a complete advertisement monitoring system is established. The invention is not only suitable for televisions, public media equipment and the like, but also suitable for mobile video terminals such as mobile phones and the like, and has wide application.
Description
Technical Field
The present invention relates to the field of internet technology and multimedia technology, and more particularly, to an advertisement recognition method, device, media platform, terminal, server, and medium.
Background
At present, the identification methods of advertisements are not many, so that the targeted delivery of the advertisements cannot be realized, and the value conversion efficiency of the advertisements and the use experience of watching users are influenced. In a limited method, the identification speed of the advertisement is slow, the processing data is large, the advertisement cannot be intelligently monitored, and the defects exist.
Disclosure of Invention
In order to solve at least one of the above problems, the present invention provides an advertisement recognition method, device, media platform, terminal, server, and medium.
In some embodiments, an advertisement identification method comprises:
extracting an audio signal from a played audio and video advertisement, and identifying a frequency band feature code in the audio signal;
and transmitting the identified frequency band feature codes to a server so that the server determines the playing condition of the advertisement according to the identified frequency band feature codes.
In some embodiments, an advertisement identification method comprises:
acquiring audio and video advertisements embedded with frequency band feature codes;
and putting the audio and video advertisements so that the identification terminal extracts audio signals from the played audio and video advertisements, identifies frequency band feature codes in the audio signals and transmits the frequency band feature codes to the server, and the server determines the playing condition of the advertisements according to the identified frequency band feature codes.
In some embodiments, an identification terminal, comprising:
the identification module is used for extracting an audio signal from the played audio and video advertisement and identifying a frequency band feature code in the audio signal;
and the transmission module is used for transmitting the identified frequency band feature codes to the server so that the server can determine the playing condition of the advertisement according to the identified frequency band feature codes.
In some embodiments, a media platform, comprising:
the acquisition module acquires audio and video advertisements embedded with the frequency band feature codes;
and the delivery module is used for delivering the audio and video advertisements so that the identification terminal extracts audio signals from the played audio and video advertisements, identifies frequency band feature codes in the audio signals and transmits the frequency band feature codes to the server, and the server determines the playing condition of the advertisements according to the identified frequency band feature codes.
In certain embodiments, a server comprises:
the receiving module is used for receiving the frequency band feature codes and determining the playing condition of the advertisement according to the frequency band feature codes, wherein the frequency band feature codes are obtained by extracting audio signals from the played audio and video advertisement through an identification terminal and identifying the audio signals.
In some embodiments, a computer-readable medium has stored thereon a computer program which, when executed by a processor, implements the method as described above.
In some embodiments, a computer device comprises a memory, a processor and a computer program stored on the memory and executable on the processor, which when executed by the processor implements the method as described above for the terminal.
The invention has the following beneficial effects:
according to the advertisement identification method, the equipment, the media platform, the terminal, the server and the medium, the frequency band feature code is embedded into the advertisement, so that the frequency band feature code corresponding to the played advertisement is identified at the identification terminal, and the identified frequency band feature code is transmitted to the server, so that the server analyzes the playing condition of the advertisement according to the frequency band feature code, for example, according to the advertisement playing time length such as the length and the interval of the identified frequency band feature code, the type of the advertisement, the time period of advertisement playing and the like, the efficiency and the direct current of advertisement identification are improved, manpower and material resources are saved, the monitoring of the advertisement can be realized, and a complete advertisement monitoring system is established. The invention is not only suitable for televisions, public media equipment and the like, but also suitable for mobile video terminals such as mobile phones and the like, and has wide application.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic diagram illustrating a scene architecture of an advertisement recognition system in an embodiment of the present invention.
Fig. 2 is a schematic structural diagram of an identification terminal in the embodiment of the present invention.
Fig. 3 is a schematic structural diagram of a media platform in an embodiment of the present invention.
Fig. 4 shows a schematic structural diagram of a server in the embodiment of the present invention.
Fig. 5 is a flow chart of an advertisement recognition method according to an embodiment of the present invention.
Fig. 6 is a second flowchart of the advertisement recognition method according to the embodiment of the present invention.
Fig. 7 shows a schematic structural diagram of a computer device suitable for implementing the terminal device or the server according to the embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
At present, the identification methods of advertisements are not many, so that the targeted delivery of the advertisements cannot be realized, and the value conversion efficiency of the advertisements and the use experience of watching users are influenced. In a limited method, the identification speed of the advertisement is slow, the processing data is large, the advertisement cannot be intelligently monitored, and the defects exist.
High-frequency tones are sounds of high frequency, and are also called "mosquito tones", "silent ring tones", and "ring tones inaudible to the adult". The human ear is capable of distinguishing sounds in the range of 15 hz to 2 khz. Therefore, if high-frequency sound larger than 2 kilohertz is added into the audio-video advertisement, the high-frequency sound has no great influence on the original sound quality of the audio file, and the human ear cannot feel the influence. The high-frequency sound can be completely extracted from the audio host file through a spectrum analysis technology and the like. The high-frequency audio is used as a frequency band feature code, and the integrity and the usability of the original audio are not influenced.
In one example, the frequency band signature may be embedded into the audio source by a high frequency embedder.
For the analysis of the frequency band feature code, the terminal can be identified to download the SDK through software decoding, for example, by using an SDK software package.
Alternatively, a band decoder may be provided which detects band signatures that have been embedded or encoded by the band embedder. For example, the band decoder may enable audio access to the playback device presentation through a physical (e.g., electrical) connection to the speakers of the playback device and/or an audio line output (if available).
Fig. 1 is a schematic diagram illustrating a scene architecture of an advertisement recognition system in an embodiment of the present invention.
The playing device 102 may be a terminal such as a digital television, a digital television box, a smart phone, a tablet computer, a computer, etc., and certainly, not shown in fig. 1 of the present invention, the playing device may also be a large-scale media playing device 102, such as a public media advertisement delivering device, a subway video playing device, etc.
In fig. 1, the identification terminal is disposed in the playback device 102, or is interpreted as the identification terminal being the playback device 102 itself, for example, the playback device 102 is a smart phone, a tablet computer, a computer, or the like, and the identification module is embedded in, for example, an android system, a windows system, an apple system, or the like through software, plug-in, or the like.
Not shown in fig. 1, the identification terminal may also be independent from the playback device 102, and is physically or signal connected to the playback device 102 to identify the audio played by the playback device 102.
The identification terminal extracts an audio signal from the played audio and video advertisement, identifies a frequency band feature code in the audio signal, and transmits the identified frequency band feature code to the server 100.
Specifically, as shown in fig. 2, the identification terminal 120 in this embodiment includes:
the identification module 121 is configured to extract an audio signal from a played audio/video advertisement, and identify a frequency band feature code in the audio signal;
the transmission module 122 transmits the identified frequency band feature code to the server 100, so that the server 100 determines the playing condition of the advertisement according to the identified frequency band feature code.
In some embodiments, the identification terminal 120 may extract the terminal frequency band feature code of the audio signal played by the frequency band decoding technology, and transmit the frequency band feature code to the server 100 via the network.
The identification terminal 120 may decode in real time and transmit to the server 100 in real time, or the identification terminal 120 may decode after playing for a certain time, which is not limited in the present invention.
The media platform 101 is capable of delivering audiovisual advertisements, audiovisual programs including, but not limited to, broadcast television stations, network video service providers, and the like.
The media platform 101 puts the audio and video advertisement embedded with the frequency band feature code to the playing device 102.
Specifically, the media platform 101 in fig. 3 includes:
the acquisition module 111 acquires audio and video advertisements embedded with the frequency band feature codes;
and the delivery module 112 delivers the audio and video advertisements, so that the identification terminal 120 extracts audio signals from the played audio and video advertisements, identifies frequency band feature codes in the audio signals and transmits the frequency band feature codes to the server 100, and the server 100 determines the playing condition of the advertisements according to the identified frequency band feature codes.
The media platform 101 may be uniformly delivered for all the playing devices 102, for example, audio and video advertisements a are delivered to all the playing devices 102 in the network through a network channel in a certain time period, and audio and video advertisements B are delivered in another time period, so that as long as the playing devices 102 are locked to the network channel, the advertisement data may be received, and thus real-time playing or recording may be performed.
The media platform 101 may also perform targeted playing for different playing devices, for example, playing a first type of advertisement for a smart television, and playing a second type of advertisement for a mobile playing terminal, because the emphasis points of users are different when using a smart phone or a smart television, the delivery is more targeted, and of course, the present invention is not limited thereto.
In some alternative embodiments, the advertisement embedded with the frequency band feature code may be provided by the server 100, and the interaction between the server 100 and the playing device, the interaction between the media platform 101 and the server 100, and the interaction between the media platform 101 and the playing device are implemented by a transmission network, where the transmission network may be a broadcast television network, an internet network, a cable transmission, and the like, and the present invention is not limited thereto.
In this embodiment, the server 100 provides the audio and video advertisement embedded with the frequency band feature code, so that the media platform 101 puts the audio and video advertisement.
Specifically, the server 100 in fig. 4 includes: the receiving module 101 is configured to receive a frequency band feature code, determine a playing condition of an advertisement according to the frequency band feature code, extract an audio signal from a played audio/video advertisement through the identification terminal 120, and identify the audio signal to obtain the frequency band feature code; and
the advertisement providing module 102 provides the audio and video advertisement embedded with the frequency band feature code, so that the media platform 101 puts the audio and video advertisement.
Since the frequency band feature code corresponds to the audio signal, after the identification terminal 120 transmits the identified frequency band feature code to the server 100, the server 100 can determine the length (i.e., the playing time) of the audio/video advertisement played by the digital playing device 102 according to the correspondence, determine the playing time according to the transmission time, and determine the transmitted device terminal according to the transmission path, thereby monitoring the advertisement, and thus can establish a user preference database (binding the preference degree of the advertisement with the device, evaluating the preference degree of the advertisement according to the playing time, etc.), thereby establishing a complete advertisement monitoring intelligent system, collecting advertisement information from the identification of the advertisement, without additional steps or links, and saving manpower and material resources.
The data extraction error rate is also an important technical index in a frequency band feature code scheme, because on one hand, the interference of a physical space exists, on the other hand, signals transmitted in a channel are attenuated and distorted, and in addition, artificial data transformation and attack are added, the data extraction error rate is increased. In order to reduce the error rate of data extraction, the identification feature code can be set for comparison and correction.
In the preferred embodiment, the server 100 further provides the identification feature code providing module 104 to provide the identification feature code containing the frequency band feature code, so that the identification terminal 120 receives the identification feature code and identifies the frequency band feature code accordingly.
The identification feature code can be used as verification or auxiliary identification, and the identification feature code can be analyzed frequency band feature code data, so that the analyzed frequency band feature code data and the identification feature code are compared after being analyzed by the playing device, and if the comparison is consistent or the approximation degree reaches a certain threshold (for example, 99%) and the analyzed frequency band feature code data is more than a certain ratio, for example, the comparison reaches 99% and the approximation degree accounts for 80% of the analyzed frequency band feature code, the frequency band feature code is considered to be the frequency band feature code matched with the identification feature code.
Further, the server 100 further includes: the path identification module 103 determines the identification terminal 120 that identifies the frequency band feature code according to a path of the frequency band feature code transmission.
Since the identification terminal 120 establishes a connection with the playback device 102, when the server 100 determines the identification terminal 120, it is equivalent to determining the playback device 102.
Therefore, the playing condition of each advertisement by the specific playing device 102 can be known, and the advertisement can be monitored point to point conveniently, so that the subsequent advertisement pushing can be more targeted.
In other embodiments, the audio-video advertisement embedded with the frequency band feature code can be provided through an advertisement production terminal.
Specifically, the advertisement production terminal includes:
the advertisement providing module is used for providing audio and video advertisements embedded with the frequency band feature codes so as to enable the media platform to put the audio and video advertisements, wherein the identification terminal extracts audio signals from the played audio and video advertisements, identifies the frequency band feature codes in the audio signals and transmits the frequency band feature codes to the server, so that the server determines the playing conditions of the advertisements according to the identified frequency band feature codes.
It should be understood that the number of digital playback devices 102, media platforms 101, servers 100 in fig. 1 is merely illustrative. There may be any number of digital playback devices 102, media platforms 101, and servers 100, as desired for the implementation.
According to the advertisement identification system provided by the invention, the frequency band feature code is embedded into the advertisement, so that the frequency band feature code corresponding to the played advertisement is identified in the identification module, and the identified frequency band feature code is transmitted to the server, so that the server analyzes the playing condition of the advertisement according to the frequency band feature code, such as the advertisement playing time length, the advertisement type, the advertisement playing time period and the like according to the length, the interval and the like of the identified frequency band feature code, the efficiency and the direct current of advertisement identification are improved, manpower and material resources are saved, the monitoring on the advertisement can be realized, and a complete advertisement monitoring system is established. The invention is not only suitable for televisions, public media equipment and the like, but also suitable for mobile video terminals such as mobile phones and the like, and has wide application.
FIG. 5 is a flow chart illustrating an advertisement recognition system according to an embodiment of the present invention. The specific process is shown in fig. 5, and includes:
and S11, providing the audio and video advertisement embedded with the frequency band feature code.
Firstly, audio and video advertisements embedded with frequency band feature codes are manufactured, for example, the audio and video advertisement data can be operated in a linear domain (PCM frequency band), and the frequency band embedding (bit stream frequency band) can be carried out on the compressed audio and video advertisement data, but the invention is not limited to the method.
The manufactured audio and video advertisements embedded with the frequency band feature codes are stored in the internal storage of the server, and the server calls the audio and video advertisements in the internal storage and transmits the audio and video advertisements to the media platform through the network.
The audio and video advertisement can also be stored in a memory outside the server, and the server transmits a calling instruction to the memory so as to call the audio and video advertisement and transmit the audio and video advertisement to the media platform according to the network address indicated by the instruction.
The frequency band characteristic codes of the audio and video advertising terminal embedded with the frequency band characteristic codes are kept consistent on a time axis, namely, at each moment, the frequency band characteristic codes have parts corresponding to the audio signals at the moment.
Or, in the interval preset time period, the frequency band feature code at least has a part corresponding to the audio signal at least one time in the preset time period.
Therefore, the information such as the playing time length can be identified by the time length of the identified frequency band feature code.
And S12, delivering the audio and video advertisement.
The media platform can be uniformly delivered for all the playing devices, for example, audio and video advertisements a are delivered to all the playing devices in the network through a network channel in a certain time period, and audio and video advertisements B are delivered in another time period, so that the advertisement data can be received as long as the playing devices are locked to the network channel, and then real-time playing or recording is performed.
The media platform may also perform targeted playing for different playing devices, for example, playing a first type of advertisement for a smart television, and playing a second type of advertisement for a mobile playing device, because the emphasis points of users are different when using a smart phone or a smart television, the delivery is more targeted, and certainly, the present invention is not limited thereto.
And S13, extracting the audio signal from the played audio-video advertisement.
And S14, identifying the frequency band feature codes in the audio signals.
The identification module can extract the frequency band characteristic code of the played audio signal terminal through a frequency band decoding technology, and simultaneously transmit the frequency band characteristic code to the server through a network.
The identification module may decode in real time and transmit to the server in real time, or the identification module may decode after playing for a certain time, which is not limited in the present invention.
And S15, transmitting the identified frequency band characteristic code to a server.
And S16, determining the playing condition of the advertisement according to the identified frequency band feature code.
Because the frequency band feature code corresponds to the audio signal, after the identification terminal transmits the identified frequency band feature code to the server, the server can confirm the length (namely playing time length) of the audio and video advertisement played by the playing equipment according to the correspondence, confirm the playing time according to the transmission time, confirm the identification terminal according to the transmission path, and further confirm the playing equipment according to the correspondence between the identification terminal and the playing equipment, so that the advertisement can be monitored, and a user preference database can be established (the preference degree of the advertisement is bound with the equipment, the preference degree of the advertisement is evaluated according to the playing time length and the like), so that a complete intelligent advertisement monitoring system is established, the advertisement information is acquired from the identification of the advertisement, no additional step or link is needed, and manpower and material resources are saved.
In this embodiment, the advertisement embedded with the frequency band feature code is provided by the advertisement production terminal, and in other embodiments, as mentioned above, the advertisement embedded with the frequency band feature code may also be provided by the server.
The data extraction error rate is also an important technical index in a frequency band feature code scheme, because on one hand, the interference of a physical space exists, on the other hand, signals transmitted in a channel are attenuated and distorted, and in addition, artificial data transformation and attack are added, the data extraction error rate is increased. In order to reduce the error rate of data extraction, the identification feature code can be set for comparison and correction.
According to the advertisement identification method provided by the invention, the frequency band feature code is embedded into the advertisement, so that the frequency band feature code corresponding to the played advertisement is identified at the identification terminal, and the identified frequency band feature code is transmitted to the server, so that the server analyzes the playing condition of the advertisement according to the frequency band feature code, such as the advertisement playing time length, the advertisement type, the advertisement playing time period and the like according to the length, the interval and the like of the identified frequency band feature code, the efficiency and the direct current of advertisement identification are improved, manpower and material resources are saved, the monitoring on the advertisement can be realized, and a complete advertisement monitoring system is established. The invention is not only suitable for televisions, public media equipment and the like, but also suitable for mobile video terminals such as mobile phones and the like, and has wide application.
Therefore, in a preferred embodiment, an identification feature code may be set, and in conjunction with fig. 6, the advertisement identification method includes:
and S21, providing the audio and video advertisement embedded with the frequency band feature code.
And S22, delivering the audio and video advertisement.
And S23, providing an identification feature code containing the frequency band feature code.
And S24, extracting the audio signal from the played audio-video advertisement.
And S25, identifying the frequency band feature code in the audio signal according to the identification feature code.
And S26, transmitting the identified frequency band characteristic code to a server.
And S27, determining the advertisement delivery condition according to the identified frequency band feature code.
The identification feature code may be provided by a server or other terminals, but the invention is not limited thereto.
The identification feature code can be used as verification or auxiliary identification, and the identification feature code can be analyzed frequency band feature code data, so that the analyzed frequency band feature code data and the identification feature code are compared after the identification terminal analyzes the identification feature code, and if the comparison is consistent or the approximation degree reaches a certain threshold (for example, 99%) and the analyzed frequency band feature code data is more than a certain ratio, for example, the comparison reaches 99% and the approximation degree accounts for 80% of the analyzed frequency band feature code, the frequency band feature code is considered to be the frequency band feature code matched with the identification feature code.
Therefore, the identification feature code can be compared with the audio and video advertisement, so that the calculated amount of searching the frequency band feature code from the audio signal is reduced on one hand, and on the other hand, the analyzed frequency band feature code is more accurate through feature comparison.
Furthermore, in the embodiments of fig. 5 and 6, the server may further determine an identification terminal for identifying the frequency band feature code according to the transmission path of the frequency band feature code.
Since the identification terminal establishes a connection with the playback device, when the server determines the identification terminal, it is equivalent to determining the playback device.
Therefore, the playing condition of each advertisement by specific playing equipment can be known, the advertisement can be conveniently monitored point to point, and the subsequent advertisement pushing can be more targeted.
Reference is now made to fig. 7, which shows a schematic structural diagram of a computer device suitable for implementing the terminal device or the server of the embodiments of the present application.
As shown in fig. 7, the computer device 700 includes a Central Processing Unit (CPU)701, which can perform various appropriate works and processes according to a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM)) 703. In the RAM703, various programs and data necessary for the operation of the system 700 are also stored. The CPU701, the ROM702, and the RAM703 are connected to each other via a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
The following components are connected to the I/O interface 705: an input portion 706 including a keyboard, a mouse, and the like; an output section 707 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 708 including a hard disk and the like; and a communication section 709 including a network interface card such as a LAN card, a modem, or the like. The communication section 709 performs communication processing via a network such as the internet. A drive 710 is also connected to the I/O interface 706 as needed. A removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted as necessary in the storage section 708.
In particular, according to an embodiment of the present invention, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the invention include a computer program product comprising a computer program tangibly embodied on a machine-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The principle and the implementation mode of the invention are explained by applying specific embodiments in the invention, and the description of the embodiments is only used for helping to understand the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (16)
1. An advertisement identification method, comprising:
extracting an audio signal from a played audio and video advertisement, and identifying a frequency band feature code in the audio signal;
and transmitting the identified frequency band feature codes to a server so that the server determines the playing condition of the advertisement according to the identified frequency band feature codes.
2. The method of claim 1, further comprising:
and receiving an identification feature code containing the frequency band feature code so as to identify the frequency band feature code according to the identification feature code.
3. An advertisement identification method, comprising:
acquiring audio and video advertisements embedded with frequency band feature codes;
and putting the audio and video advertisements so that the identification terminal extracts audio signals from the played audio and video advertisements, identifies frequency band feature codes in the audio signals and transmits the frequency band feature codes to the server, and the server determines the playing condition of the advertisements according to the identified frequency band feature codes.
4. An advertisement identification method, comprising:
the method comprises the steps of receiving a frequency band feature code, determining the playing condition of an advertisement according to the frequency band feature code, wherein the frequency band feature code is obtained by extracting an audio signal from a played audio and video advertisement through an identification terminal and identifying the audio signal.
5. The method of claim 4, further comprising:
and providing an identification feature code containing the frequency band feature code so that the identification terminal receives the identification feature code and identifies the frequency band feature code according to the identification feature code.
6. The method of claim 4, further comprising:
and determining an identification terminal for identifying the frequency band feature code according to the transmission path of the frequency band feature code.
7. The method of claim 4, further comprising:
and providing the audio and video advertisement embedded with the frequency band feature code so as to enable the media platform to put the audio and video advertisement.
8. An identification terminal, comprising:
the identification module is used for extracting an audio signal from the played audio and video advertisement and identifying a frequency band feature code in the audio signal;
and the transmission module is used for transmitting the identified frequency band feature codes to the server so that the server can determine the playing condition of the advertisement according to the identified frequency band feature codes.
9. The identity terminal of claim 8, wherein the identity module further receives an identity feature code comprising the frequency band feature code, and identifies the frequency band feature code according to the identity feature code.
10. A media platform, comprising:
the acquisition module acquires audio and video advertisements embedded with the frequency band feature codes;
and the delivery module is used for delivering the audio and video advertisements so that the identification terminal extracts audio signals from the played audio and video advertisements, identifies frequency band feature codes in the audio signals and transmits the frequency band feature codes to the server, and the server determines the playing condition of the advertisements according to the identified frequency band feature codes.
11. A server, comprising:
the receiving module is used for receiving the frequency band feature codes and determining the playing condition of the advertisement according to the frequency band feature codes, wherein the frequency band feature codes are obtained by extracting audio signals from the played audio and video advertisement through an identification terminal and identifying the audio signals.
12. The server according to claim 11, wherein the server further comprises:
and the identification feature code providing module is used for providing the identification feature code containing the frequency band feature code so that the identification terminal receives the identification feature code and identifies the frequency band feature code according to the identification feature code.
13. The server according to claim 11, wherein the server further comprises:
and the path identification module is used for determining an identification terminal for identifying the frequency band feature code according to the transmission path of the frequency band feature code.
14. The server of claim 11, the server further comprising:
and the advertisement providing module is used for providing the audio and video advertisements embedded with the frequency band feature codes so as to enable the media platform to put the audio and video advertisements.
15. A computer-readable medium, having stored thereon a computer program,
the program when executed by a processor implementing the method of any one of claims 1 to 7.
16. A computer device comprising a memory, a processor, and a computer program stored on the memory and executable on the processor,
the processor, when executing the program, implements the method of any of claims 1-7.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811380666.9A CN111199744A (en) | 2018-11-20 | 2018-11-20 | Advertisement identification method, equipment, media platform, terminal, server and medium |
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| CN201811380666.9A CN111199744A (en) | 2018-11-20 | 2018-11-20 | Advertisement identification method, equipment, media platform, terminal, server and medium |
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