CN104427389A - Advertisement system and method of input-type acoustical signal based on multimedia content - Google Patents
Advertisement system and method of input-type acoustical signal based on multimedia content Download PDFInfo
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- CN104427389A CN104427389A CN201310450352.2A CN201310450352A CN104427389A CN 104427389 A CN104427389 A CN 104427389A CN 201310450352 A CN201310450352 A CN 201310450352A CN 104427389 A CN104427389 A CN 104427389A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
- H04N21/2368—Multiplexing of audio and video streams
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention provides an advertisement system and a method of an input-type acoustical signal based on the multimedia content which can be applied to T business or questionnaire surveys at home and vehicles, railways, subways, airplanes and other automatic guiding playing technology and provides the technology of providing advertisements in forms of TV broadcast programs, radio programs, DVD headlines, online videos and a variety of multimedia contents. Particularly, the invention relates to an advertising technology based on the input-type acoustical signal based on the multimedia content to carry out movement by following modes. When advertising data is formed by a high-frequency audio form, the inputted high-frequency audio is outputted by a loudspeaker. The application carrying an intelligent terminal is used for recognizing the high-frequency audio as advertisements such that the high-frequency audio can be outputted to a stand-by frame.
Description
Technical field
The various content of multimedia form such as program (surface wave, wired, satellite, IPTV), radio programs, DVD title, Internet video that the present invention relates to televise provides the technology of advertisement.
More specifically, the present invention relates to the advertisement technology based on content of multimedia throw-in type voice signal carrying out action in such a way: when being formed ad data with high-frequency sound form, when high-frequency sound being dropped into a part for the audio frequency for forming content of multimedia and carry out encoding and issuing, content playback unit (television set, Set Top Box, broadcast receiver, DVD player, computer, smart mobile phone, dull and stereotyped PC) reproducing multimedia content, the high-frequency sound be dropped in wherein is exported by loud speaker, and these high-frequency sounds identify as advertisement by the proprietary application being equipped on intelligent terminal, thus such as export to standby picture on intelligent terminal.
The present invention both can be suitable for the instrument into the T commercial affairs in the family of general family or various survey, also can be presented as the automatic guiding Play System utilizing the smart mobile phone of passenger in vehicle, railway, subway, aircraft etc.As above-mentioned, the present invention can realize various applicable technology.
Background technology
Generally, advertisement refers to: by utilizing the broadcasting media of the media of the type printing of newspaper or book or television set, broadcast receiver etc. or utilizing the various media such as advertisement pasting boards at bus or subway etc., publicizes the guidance quality event about the information of a certain commodity or service etc. to user.
As above-mentioned, the method for advertisement has various form, diversely evolves further along with the development of technology.On the one hand, although have by non-classified advertisements such as spams, to the drawback that user or client make troubles etc., from the position of advertisement trade company, employ various method to publicize commodity or service to more people.
As above-mentioned, advertisement employs various form as publicizing the means of commodity or service to user.The most representational is use TV or the such multimedia method of radio reception broadcast program.The method is the middle insertion of advertising at program, and is set to spectators or audience and has to watch advertisement to appreciate broadcast program.Recently, as mode more cleverly, also use product placement commodity in the middle of the plot of broadcast program, carried out the PPL mode publicized by performer.In addition, also use the former configuration advertisement video in Internet video recently, only seen that advertisement video could appreciate the method for the video selected by user.
But such method all has the problem that spectators must bear inconvenience to a certain degree.In the midway of television set or wireless broadcast program, viewing advertisement video is also troublesome thing, and in order to see that video waits for the thing that the time of tens of seconds neither be happy on network.In addition, when PPL, occur that the situation of the lofty content had nothing to do with the content of broadcast program is more, therefore there is the problem that the engagement of program is declined.
But, manufacture content time need huge expense, if there is no the support of advertising expense, then can not provide the content of high-quality by cheap price, therefore advertisement have unavoidable one side.Such situation is content consumer is also understand, and has therefore also all understood inconvenience described above till now.But, if develop a kind of technology that can solve the above problems while exposure advertisement, then greatly should be able to improve the satisfaction of content consumer.
Summary of the invention
The object of the present invention is to provide a kind of advertisement technology based on content of multimedia throw-in type voice signal carrying out action in such a way: when carrying out encoding and issuing when ad data being dropped into a part for the audio frequency for being formed content of multimedia with high-frequency sound, content playback unit reproducing multimedia content, the high-frequency sound be dropped in wherein is exported by loud speaker simultaneously, and these high-frequency sounds are identified as advertisement by the proprietary application being equipped on intelligent terminal, are shown on intelligent terminal.
Ad system of the present invention comprises: content server, and input advertisement to be inserted in content of multimedia in high-frequency sound mode and to encode by it, is provided to outside; Recording medium, it records high frequency advertisement program, the high-frequency sound of the audio sound of the content of multimedia that the content-based transcriber of this high frequency advertisement program reproduces and identify and drop into advertisement and show advertising page, is provided to outside by the user's operation on advertising page; And promotion server, it stores and drops into advertisement and advertisement promotion data, input advertisement is supplied to content server, operates accordingly advertisement promotion data are supplied to intelligent terminal with the user on advertising page.
According to the present invention, while effectively exposing advertisement to people, inconvenience when content consumer being appreciated content of multimedia minimizes, thus has the advantage of the satisfaction improving content consumer.
In addition, according to the present invention, solve and caused due to advertisement can only be exposed within the limited time problem that open ended number of ads is few in the past, also advertisement can be exposed when not consuming reproduction time, entrust therefore, it is possible to receive more advertisement, thus there is the advantage that ad revenue can be maximized.
In addition, according to the present invention, can for by broadcast program to the advertisement not being exposed on broadcasting pictures while big audience propagating advertisement, formulate cheap price, thus there is the advantage that more enterprise can be made to use broadcast advertisement.Although transmissibility is very large because being supplied to the spectators in the whole nation to make use of the advertisement of playing media, the reproduction time simultaneously can putting into advertisement is limited, and therefore advertisement unit price is very high.Thus, the company that only can bear such advertising expenditure just make use of broadcast advertisement, and this has the problem making the development of new spectra more difficult, but then solves such problem according to the present invention.
Accompanying drawing explanation
Fig. 1 is the global concept figure of the ad system based on content of multimedia throw-in type voice signal of the present invention.
Fig. 2 is the precedence diagram that the first embodiment providing advertisement according to the present invention based on content of multimedia throw-in type voice signal is shown.
Fig. 3 is the precedence diagram that the second embodiment providing advertisement according to the present invention based on content of multimedia throw-in type voice signal is shown.
Fig. 4 is the internal structure block diagram of the intelligent terminal that can receive high-frequency sound advertisement according to the present invention.
Fig. 5 is the precedence diagram of the process that intelligent terminal execution is in the present invention shown.
Fig. 6 is the internal structure block diagram providing the promotion server of high-frequency sound advertisement according to the present invention with content of multimedia investing method.
Fig. 7 is the precedence diagram of the process that promotion server execution is in the present invention shown.
Embodiment
Fig. 1 is the global concept figure according to the present invention based on the ad system of content of multimedia throw-in type voice signal.With reference to accompanying drawing, Integral advertisement system of the present invention comprises: more than one intelligent terminal 100_1,100_2,100_3, promotion server 200, content server 300, more than one content playback unit 400_1,400_2,400_3.
First, ' drop into advertisement ' refers to and is inserted into content of multimedia and by the ad data of encoding in the present invention.Now, ad data both can be specific commodity, also can be the image advertising specifying company, both can be simple ad content, also can be the popularization ad content of the discount or collaborative event and so on of particular commodity.In addition, drop into advertisement be the advertisement of reproducing together for being inserted into content of multimedia, be preferably content of multimedia content itself or about the commodity of property relevant to the commodity be exposed in real time on picture (essay) or the ad data of brand.
Content server 300 is following devices: generate content of multimedia and manage, sending content directly or indirectly, and to make content playback unit 400_1,400_2,400_3 can receive and reproducing multimedia content.Now, content of multimedia can be broadcast program, Internet video, DVD title etc.
In addition, content server 300 receives from promotion server 200 and drops into advertisement, to be inserted in content of multimedia and to encode with high-frequency sound.If when being included in the specific program of televising, the Data Synthesis dropping into advertisement is the sound of the high frequency band preset by content server 300, is processed into the form can carrying out sending together with broadcast program data.Now, the input advertisement be inserted in content of multimedia both can be ad data itself, also can be to bring ad data and identifying information for distinguishing advertising items.
On the other hand, high-frequency sound be preferably set to user cannot cognitive become the high frequency band of audible sound.Thus, be inserted at content playback unit 400_1 in content of multimedia even if drop into advertisement, 400_2,400_3 reproduce together, spectators acoustically, without any difference.But, preferably with in the general home-use loud speaker being located at television set also can without excessive distortion the mode that exported by audio frequency select frequency band.
In addition, being inserted into mode in content of multimedia about dropping into the high-frequency sound of advertisement, being preferably and being mixed into high-frequency sound the audio zone that formed content of multimedia and carrying out inserting and encoding.That is, the mode of encoding together in already present audio frequency in content of multimedia is preferably mixed into.But, also can only independent input advertisement be encoded and after generating voice data, be inserted into packets of audio data or be selectedly suitable for the field of header region and insert voice data.
Mode about dispensing content of multimedia can diversely be selected.As described above, can by surface wave, wired, satellite, the Internet and send broadcast program.As another example, can also be at the cinema in show with movie show or advertisement together with the mode that provides, also can be configured to provide together with route information or transport information in the inside of bus or subway or stop.
As above-mentioned, comprise and drop into the content of multimedia of advertisement at Set Top Box or television set 400_1, send in high-frequency sound mode in the content playback unit that the dispensing device, DVD player, dull and stereotyped PC etc. of 400_2,400_3, cinema are such.Content playback unit 400_1,400_2,400_3 with the mode the same with general content reproduce the content of multimedia that comprises and drop into advertisement or only further cognitive header region specific fields and reproduce the content of multimedia comprising and drop into advertisement.
When by drop into advertisement be mixed into high-frequency sound the audio zone that formed content of multimedia and carry out inserting and encoding, content playback unit 400_1,400_2, as long as 400_3 reproduces in the mode that the content-data playback system with general is identical, even do not relate to the general content playback unit 400_1 of technological thought of the present invention, 400_2,400_3 are also harmless.In addition, when input advertisement is inserted into the specific fields of header region from content of multimedia, as long as select in the past with the field that other objects have used, even then similarly do not relate to the general content playback unit 400_1 of technological thought of the present invention, 400_2,400_3 are also harmless.
Intelligent terminal 100_1,100_2,100_3 are general smart mobile phone or dull and stereotyped PC, are to be placed in hear at content playback unit 400_1, the device in the extent and scope of the sound that 400_2,400_3 reproduce.Intelligent terminal 100_1,100_2,100_3 possess microphone module usually, thus input content transcriber 400_1, the sound that 400_2,400_3 will reproduce.On the other hand, at intelligent terminal 100_1,100_2,100_3 are provided with high frequency advertisement program (application) of the present invention, and this high frequency advertisement program is distinguished and identifies high-frequency sound, is identified by the input advertisement that high-frequency sound mode is transmitted thus.
Intelligent terminal 100_1,100_2,100_3 is along with content playback unit 400_1,400_2, the input advertisement that 400_3 reproducing multimedia content and receiving is inserted into wherein also identifies, by picture to user inform drop into advertisement content after, communicate with promotion server 200 accordingly with the operation of user.
Promotion server 200 stores the advertisement corresponding to advertisement trade company and entrusts and the input advertisement of making and the advertisement promotion data corresponding with its input advertisement, and the data dropping into advertisement are supplied to content server 300, to generate the content of multimedia being inserted with and dropping into advertisement.In addition, when at intelligent terminal 100_1,100_2, the picture display of 100_3 is about the advertising page dropping into advertisement, and when the user's operation information about advertising page is provided, promotion server 200 by with drop into advertisement promotion data corresponding to advertisement (advertisement details, for accessing the URL information of advertisement details webpage) and be supplied to intelligent terminal 100_1,100_2,100_3.
On the other hand, according to embodiment, promotion server 200 and content server 300 can be integrally constituted, and also can be that each server 200,300 is divided into plural server unit according to function and is formed.In addition, promotion server 200 monitors intelligent terminal 100_1, the connection state of 100_2,100_3, thus can according to the information dropping into ad storage and about how many users to connect etc., and such information is supplied to advertisement trade company and uses.
With reference to the overall structure of Fig. 1 described above, and with reference to Fig. 2 and Fig. 3, disposed of in its entirety of the present invention is described in detail.
Fig. 2 is the precedence diagram that the first embodiment providing advertisement according to the present invention based on content of multimedia throw-in type voice signal is shown.In fig. 2, represent various content playback unit 400_1,400_2,400_3 and be expressed as content playback unit 400, represent various intelligent terminal 100_1,100_2,100_3 and be expressed as intelligent terminal 100.
First, in S300 step, the high frequency advertisement application being pre-set at intelligent terminal 100 is driven, prepares in advance afterwards, to identify and to show the advertisement of high-frequency sound.
In S302 step, be subject to the trust of advertisement trade company and generate the advertisement of specific input and be stored into promotion server 200.In addition, dropping into the intelligent terminal 100 of advertisement identifying, when have accessed advertising page by user, directly providing advertisement details or as the URL information for accessing advertisement details webpage, advertisement promotion data are stored into promotion server 200.
In S304 step, provide the data dropping into advertisement to content server 300.Both can realize to be inputted the mode of data dropping into advertisement by the utilization business of content server 300, the mode that also can be registered in content server 300 directly to extract from promotion server 200 data that drop into advertisement by advertisement trade company realizes.In addition, in S304 step, additionally can register and drop into the conditions of exposure of advertisement, such as, during advertisement, advertisement exposure place, ad break, input object content etc.
In S306 step, input advertisement to be inserted in content of multimedia with high-frequency sound and to encode by content server 300.Such as, when inserting input advertisement in the specific broadcast program of televising, be preferably processed into, after the data genaration dropping into advertisement is the sound of high frequency band by content server 300, be mixed into audio zone and encode together, and transmitting with broadcast program one.On the other hand, in first embodiment of Fig. 2, the input advertisement being inserted into content of multimedia is the identifying information (identification code) for distinguishing this advertising items.
In S308 step, content of multimedia is sent to outside by network by content server 300, content playback unit 400 receiving multimedia content outside thus and reproducing.About the media sending content of multimedia, can variously select, such as, can be surface wave, wired, satellite, the Internet, DVD dish etc.
In S310 step, content playback unit 400 receiving multimedia content, reproduce according to the operation of user, be now inserted in content of multimedia with high-frequency sound and be also output together by the speaker unit of content playback unit 400 with audio sound by the input advertisement of encoding.Be preferably, drop into advertisement and be set to the high frequency band that user cannot cognitively be audible sound, even if input advertisement is reproduced together, for the sense of hearing of spectators, without any difference.
In S312 step, be placed in intelligent terminal 100 in the scope of the degree can hearing the sound that content playback unit 400 reproduces from microphone module sound import, by high frequency advertisement application identification high-frequency sound.The frequency band of high frequency advertisement application program to the high-frequency sound preset monitors, as its result, identifies the high-frequency sound applying to drop into advertisement.
In S314 step, intelligent terminal 100 identifies input advertisement based on its high-frequency sound recognized.As above-mentioned, the input advertisement be inserted in first embodiment of Fig. 2 in content of multimedia is the identifying information (identification code) for distinguishing this advertising items.
In S316 step, the input advertising message (identifying information, identification code) that intelligent terminal 100 identifies based on it and provide advertisement identification message to promotion server 200.The identifying information (identification code) of the advertising items for distinguishing the input advertisement identified by intelligent terminal 100 is included in advertisement identification message.Now, transmit the media of advertisement identification message to promotion server 200 as intelligent terminal 100, mobile data net or wireless network, wired network etc. can be utilized.
In S318 step, promotion server 200 transmits the advertisement detailed data about this advertising items.The input advertisement that being inserted into provides in content of multimedia is only used for the simple identifying information (identification code) identifying advertising items, and comprises text message, image, the video that can form advertisement picture at intelligent terminal 100 from the advertisement detailed data that promotion server 200 provides.
Thus, in S320 step, intelligent terminal 100 uses advertisement detailed data and on picture, shows advertising page, and cognition is thus in user's operation that advertising page is formed.Now, intelligent terminal 100 is shown input advertisement by locking picture application program or quick application program or is dropped into advertisement in the moment reproduction of the picture that unlocks.
In S322 step, when user operates to obtain the details relevant to advertising items the advertising page dropping into advertisement, such user's operation information is passed to promotion server 200 by intelligent terminal 100.
In S324 step, promotion server 200 provides pre-prepd advertisement promotion data corresponding to the user's operation information be formed on the advertising page dropping into advertisement, and user obtains the detailed information about this advertising items thus, enjoys popularization preferential.
Fig. 3 is the precedence diagram that the second embodiment providing advertisement according to the present invention based on content of multimedia throw-in type voice signal is shown.In second embodiment of Fig. 3, S400 step is similar to S300 to the S314 step in first embodiment of S414 step and Fig. 2, therefore omits repeat specification.Just, in S406 step, be inserted in content of multimedia and encoded, in S410 step content playback unit 400 to reproduce and the input advertisement exported comprises formation for the text message of the advertisement picture of advertising items, image, video.
In S416 step, the data of the input advertisement that intelligent terminal 100 identifies based on it and advertising page is shown on picture, and user's operation that cognition is formed thus on advertising page.Now, intelligent terminal 100 is shown input advertisement by locking picture application program or quick application program or is dropped into advertisement in the moment reproduction of the picture that unlocks.
In S418 step, when user operates to obtain the details relevant to advertising items the advertising page dropping into advertisement, such user's operation information is passed to promotion server 200 by intelligent terminal 100.
In S420 step, promotion server 200 provides pre-prepd advertisement promotion data corresponding to the user's operation information formed on the advertising page of input advertisement, make user obtain detailed information about this advertising items thus, enjoy promote preferential.
Fig. 4 is the internal structure block diagram of the intelligent terminal 100 that can receive high-frequency sound advertisement according to the present invention.With reference to accompanying drawing, intelligent terminal 100 of the present invention comprises: terminal control portion 101, terminal communication portion 102, terminal storage portion 103, picture display part 104, input advertisement identification part 105, touch input part 106, warning providing unit 107.On the other hand, intelligent terminal 100 can also comprise other constitutive requirements not shown in Fig. 4.
First, terminal control portion 101 is the modules of the overall control action performing intelligent terminal 100, particularly, when performing high frequency advertisement application program according to the present invention, when receiving input advertisement by high-frequency sound, inform user, perform according to user's operation the action carrying out data communication with promotion server 200.Will later, with reference to accompanying drawing, this is described in detail.
Terminal communication portion 102 carries out the module of data communication by mobile data net or wireless network, wired network etc. with outside.For this reason, terminal communication portion 102 performs the frequency band rise/fall conversion of wire/wireless receiving and transmitting signal, modulation and a series of data processing such as demodulation, coding, decoding.
Terminal storage portion 103 as the module in space being provided for the various data stored needed for the action of intelligent terminal 100, by random asccess memory (RAM), read-only mnemonic (ROM), flash memory, MRAM(magnetic random memory), PRAM(phase-change random access memory), FRAM(ferroelectric memory), any one in net dish, cloud dish etc. form.In addition, terminal storage portion 103 comprises for storing district when intelligent terminal 100 identifies and drops into advertisement this being shown to the control program of user.
Picture display part 104 is as the module be made up of materials such as LCD, LED, OLED, the picture structure of the general action with intelligent terminal 100 is provided by the control in terminal control portion 101, show the state of intelligent terminal 100 in the standby state, particularly to the ad content that user's display receives according to the present invention.
Drop into advertisement identification part 105 as the module realized by driving along with high frequency advertisement application program, the voice recognition inputted from the microphone module by intelligent terminal 100 goes out high-frequency sound, identifies input advertisement thus.
Touch the contact action that input part 106 detects user, after this being transformed into user's input signal, provide it to terminal control portion 101.That is, the part that input part 106 is the input signals for receiving general user is touched.Therefore, according to circumstances, touch input part 106 replaced by various input units such as keyboard, mouse, control lever, stylus or jointly used.
Warning providing unit 107, as the module providing warning according to the type of alarm set by user, provides the warning of vibration, sound etc.Warning providing unit 107 can be made up of the motor for vibrating.
Intelligent terminal 100 is not limited to smart mobile phone in the present invention, can be the terminal installation of various form, such as Desktop PC, dull and stereotyped PC, mobile phone, smart mobile phone, E-book reader, digital camera, game console, intelligent meter, omniselector, black box, electronic dictionary, medicine equipment, automotive fittings, electronic lock, electronic monitoring bangle, electronics necklace etc.
Fig. 5 is the precedence diagram of the process that intelligent terminal 100 execution is in the present invention shown.
First, in S500 step, 101 pairs, terminal control portion high frequency advertisement application program drives and realizes dropping into advertisement identification part 105.
In S502 step, drop into advertisement identification part 105 and go out high-frequency sound from along with content playback unit 400 reproducing multimedia content at periphery by the voice recognition that the microphone module of intelligent terminal 100 inputs.
In S504 step, input advertisement identification part 105 is identified from high-frequency sound and is inserted into content of multimedia by the input advertisement of encoding.
In S506 step, advertisement identification message corresponding for the input advertisement with its identification is supplied to promotion server 200 by terminal control portion 101.Fig. 5 be with the first embodiment being made up of the Fig. 2 of the input advertisement being inserted into content of multimedia the identifying information (identification code) for distinguishing this advertising items be benchmark make.Thus, the identifying information (identification code) about advertising items is supplied to promotion server 200 by terminal control portion 101, asks the details for forming advertising page.
In S508 step, terminal control portion 101 corresponds to advertisement identification message, receives the advertisement detailed data about this advertising items from promotion server 200.Advertisement detailed data is included in text message, image, the video that picture display part 104 forms advertisement picture.
In S510 step, terminal control portion 101 uses advertisement detailed data and advertising page is shown to picture display part 104, and user's operation that the advertising page that formed thus of cognition is formed.The information of such user's operation is delivered to promotion server 200 by terminal communication portion 102.
In S512 step, terminal control portion 101 functions as follows: according to the advertisement promotion data provided from promotion server 200 corresponding to the user's operation information formed on the advertising page of input advertisement, is subject to popularization preferential.
Fig. 6 is the internal structure block diagram of the promotion server 200 providing high-frequency sound advertisement according to the present invention based on content of multimedia investing method.Promotion server 200 possesses: server controller 201, advertisement provide interface 202, equipment interface 203, server storage section 204, drop into advertising database 205, promotion database 206.
First, server controller 201 is the modules of the overall control action performing promotion server 200, particularly, externally provide and drop into advertisement and advertisement promotion data, when receiving advertisement identification message from intelligent terminal 100, performing the control action for providing advertisement detailed data, when receiving the user's operation information on advertising page from intelligent terminal 100, providing the advertisement promotion data corresponding with dropping into advertisement.
Advertisement provides interface 202 to provide input advertisement by network to content server 300.Dropping into advertisement is the advertisement carrying out for being inserted into content of multimedia from content server 300 encoding, and is optimized in specific content of multimedia to make to drop into advertisement, or also can not be like this.
Equipment interface 203 is carried out data communication by multiple intelligent terminals 100 of the input advertisement of encoding by network (as: the Internet, mobile data net) with identifying to be inserted in content of multimedia by high-frequency sound.Thus, equipment interface 203 pairs of intelligent terminals 100 provide the advertisement detailed data corresponding with dropping into advertisement or advertisement promotion data.
Server storage section 204, can by random asccess memory (RAM), read-only mnemonic (ROM), flash memory, MRAM(magnetic random memory as the module in space being provided for the various data stored needed for the action of promotion server 200), PRAM(phase-change random access memory), FRAM(ferroelectric memory), any one in net dish, cloud dish etc. form.
The data required when dropping into the display frame display advertising page storing intelligent terminal 100 in advertising database 205 according to advertising items, as the data dropping into advertisement.Can be implemented as the first embodiment essential information being used for the advertising page shown for individual ad project, text message, image, video managed as a data structure, also can be implemented as using the identifying information being used for distinguishing this advertising items (identification code) with differentiate about the advertisement detailed data (text message, image, video) of this advertising items and the second embodiment of managing as two data structures.
Promotion database 206 stores the user's operation corresponded on advertising page and the advertisement promotion data provided, and also adds and stores about what advertisement information is used in the advertisement confirmed from each intelligent terminal for reception.Such as can by confirm the client of A advertisement quantity, used the quantity of the client of B advertisement, the essential information (as: telephone number) etc. of each client is stored in promotion database 206.
Fig. 7 is the precedence diagram of the process that promotion server 200 execution is in the present invention shown.
First, in S600 step, server controller 201 maintains the holding state checking whether and there is specific input or require.When there is specific event (input, require) from outside, server controller 201 enters S602 step, S606 step, S610 step and judge to carry out what process.
In S602 step, server controller 201 checks whether to be needed to provide input advertisement to content playback unit 400.Generally, when the advertisement corresponding to advertisement trade company is entrusted and generated input advertisement, the necessity to dropping into advertisement can be caused.
In the check result of S602 step, when needs provide input advertisement, enter S604 step, server controller 201 obtains the data of the input advertisement corresponding with particular advertisement project from dropping into advertising database 205, provide interface 202 to be supplied to content server 300 by advertisement.
In S606 step, server controller 201 checks from intelligent terminal 100 whether receive advertisement identification message, and this corresponds to the S316 step of Fig. 2.That is, when obtaining identifying information (identification code) of advertising items when identifying input advertisement at intelligent terminal 100, this advertisement identification message will be sent to promotion server 200, whether S606 step checks the reception of such advertisement identification message.
In the check result of S606 step, when have received advertisement identification message, enter S608 step, server controller 201 obtains the advertisement detailed data corresponding with the identifying information be included in advertisement identification message (identification code) from input advertising database 205 and is supplied to intelligent terminal 100.
In S610 step, server controller 201 checks whether from intelligent terminal 100 and receives advertising page operation information, and this corresponds to the S322 step of Fig. 2 and the S418 step of Fig. 3.That is, this advertising page being user shows for being presented at picture on intelligent terminal 100 is interested, and is applied with the situation of specific operation.Whether S610 step checks for the reception of such advertising page operation information.
In the testing result of S610 step, when have received advertising page operation information, enter S612 step, server controller 201 obtains from promotion database 206 and operates corresponding advertisement promotion data to the corresponding user of this advertising page and be supplied to intelligent terminal 100.
The present invention can also be embodied as the form of the code that can read at the recording medium Computer by computer readable.Now, as the example of recording medium, can be ROM, RAM, CD-ROM, tape, floppy disc, optical data storage devices etc., also can be implemented as the form of carrier wave (as: transmission by the Internet).In addition, recording medium can disperse program code stored and perform in computer system connected to the network.
Claims (7)
1., based on an ad system for content of multimedia throw-in type voice signal, it is characterized in that comprising:
Content server (300), it receives the data dropping into advertisement, the described input advertisement received being inserted in content of multimedia with the high-frequency sound form of the frequency band preset and encoding, described content of multimedia is provided to outside by the mode carrying out receiving and reproducing with the content playback unit of outside by network;
Computer-readable recording medium, it records high frequency advertisement program, this high frequency advertisement program realizes following function: the audio sound of the described content of multimedia reproduced from content playback unit identifies described high-frequency sound, based on the described high-frequency sound identified, identify and be inserted in described content of multimedia and the input advertisement of encoding, the picture of intelligent terminal (100) shows the advertising page about described input advertisement, the user's operational circumstances on described advertising page is supplied to outside promotion server; And
Promotion server (200), it corresponds to advertisement and entrusts and store input advertisement and the advertisement promotion data corresponding with described input advertisement, the data of described input advertisement are supplied to described content server, according to be presented on the picture of described intelligent terminal about the user's operational circumstances on the advertising page of described input advertisement, the advertisement promotion data corresponding with described input advertisement are supplied to described intelligent terminal.
2. the ad system based on content of multimedia throw-in type voice signal according to claim 1, is characterized in that,
Described promotion server (200) stores the advertisement detailed data about described input advertisement, when providing advertisement identification message from described intelligent terminal, provides the advertisement detailed data corresponding with dropping into advertisement of described advertisement identification message,
The described high frequency advertisement program of described intelligent terminal identifies based on the described high-frequency sound that identifies and is inserted in described content of multimedia and the input advertisement of encoding, advertisement identification message about the described input advertisement identified is supplied to described promotion server, receives the advertisement detailed data about the described input advertisement identified from described promotion server and show described advertising page.
3. the ad system based on content of multimedia throw-in type voice signal according to claim 2, is characterized in that,
The described input advertisement received is mixed into high-frequency sound form the audio zone that formed described content of multimedia and carries out inserting and encoding by described content server (300).
4., based on an advertising method for content of multimedia throw-in type voice signal, it is characterized in that comprising:
First step, promotion server corresponds to advertisement and entrusts and store input advertisement and the advertisement promotion data corresponding with described input advertisement;
Second step, the data of described input advertisement are supplied to content server by described promotion server;
Third step, the described input advertisement received to be inserted in content of multimedia with the high-frequency sound form of the frequency band preset and to encode by described content server;
4th step, the mode that described content server carries out receiving and reproducing with the content playback unit of outside by network externally provides described content of multimedia;
5th step, intelligent terminal identifies described high-frequency sound from the audio sound of the described content of multimedia that content playback unit reproduces;
6th step, described intelligent terminal identifies based on the described high-frequency sound that identifies and is inserted in described content of multimedia and the input advertisement of encoding, and display frame shows the advertising page about described input advertisement;
7th step, the user's operational circumstances on described advertising page is supplied to described promotion server by described intelligent terminal; And
8th step, described promotion server corresponds to the user's operational circumstances on described advertising page and the advertisement promotion data corresponding with described input advertisement is supplied to described intelligent terminal.
5. the advertising method based on content of multimedia throw-in type voice signal according to claim 4, is characterized in that,
In described first step, described promotion server (200) also stores the advertisement detailed data about described input advertisement,
Described 6th step comprises the steps:
Described intelligent terminal identifies based on the described high-frequency sound that identifies the input advertisement being inserted into and encoding in described content of multimedia;
Advertisement identification message about the described input advertisement identified is supplied to described promotion server by described intelligent terminal;
Described intelligent terminal receives the advertisement detailed data about the described input advertisement identified from described promotion server; And
Described intelligent terminal shows described advertising page based on described advertisement detailed data.
6. the advertising method based on content of multimedia throw-in type voice signal according to claim 5, is characterized in that,
In described third step, the described input advertisement received is mixed into high-frequency sound form the audio zone that formed described content of multimedia and carries out inserting and encoding by described content server.
7. a computer-readable recording medium, it records following program, and this program is for performing the advertising method based on content of multimedia throw-in type voice signal according to any one in claim 4 to 6.
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