KR20000010146A - Advertising system using a caption - Google Patents

Advertising system using a caption Download PDF

Info

Publication number
KR20000010146A
KR20000010146A KR1019980030902A KR19980030902A KR20000010146A KR 20000010146 A KR20000010146 A KR 20000010146A KR 1019980030902 A KR1019980030902 A KR 1019980030902A KR 19980030902 A KR19980030902 A KR 19980030902A KR 20000010146 A KR20000010146 A KR 20000010146A
Authority
KR
South Korea
Prior art keywords
caption
data
signal
advertisement
broadcasting
Prior art date
Application number
KR1019980030902A
Other languages
Korean (ko)
Other versions
KR100308013B1 (en
Inventor
유원욱
Original Assignee
구자홍
엘지전자 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 구자홍, 엘지전자 주식회사 filed Critical 구자홍
Priority to KR1019980030902A priority Critical patent/KR100308013B1/en
Publication of KR20000010146A publication Critical patent/KR20000010146A/en
Application granted granted Critical
Publication of KR100308013B1 publication Critical patent/KR100308013B1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4888—Data services, e.g. news ticker for displaying teletext characters
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N17/00—Diagnosis, testing or measuring for television systems or their details
    • H04N2017/008—Diagnosis, testing or measuring for television systems or their details for television teletext

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Television Systems (AREA)

Abstract

PURPOSE: An advertising system using a caption is provided to offer viewers an advertising caption without interfering the viewer watching television by making a space for caption advertisement at the screen. CONSTITUTION: The advertising system comprises a advertising caption transmitting part which outputs data for advertising; a caption producing part (131) which transfers the advertising phrasal data(301) into the advertising caption data and which transfers broadcasting phrasal data into the broadcasting caption data(130); a caption encoder which transfers advertising caption data and broadcasting caption data into caption signal for broadcasting; an image signal managing part(111) which the image into the video signal for broadcasting; a voice signal managing part(121) which transfers the input voice into audio signal for broadcasting; a mixing part which compounds the caption signal for broadcasting and the video signal for broadcasting; a frequency changing part (150) which changes the signal output from the mixing part and the audio signal into high frequency signal and a sending and receiving part which sends the high frequency signal into the air.

Description

캡션을 이용한 광고시스템Ad system using caption

본 발명은 티브이 또는, 그에 상응하는 방송매체에서 실시하는 광고시스템에 관한 것으로, 특히 화면의 캡션기능을 이용한 광고시스템 및 그 운용방법에 관한 것이다.The present invention relates to an advertising system implemented in a TV or a corresponding broadcast medium, and more particularly, to an advertising system using a caption function of a screen and an operation method thereof.

자막을 포함하는 방송신호를 송신하는 티브이 방송시스템은 도 1에 도시된 것과 같다.A TV broadcasting system for transmitting a broadcast signal including a subtitle is as shown in FIG. 1.

일반적인 자막방송시스템은 화상과 음성을 입력받는 카메라(11)와 마이크(12), 카메라를 통해 입력받은 화상을 처리하는 영상신호처리부(13)와, 문자를 형성하고 관리하는 자막생성부(16)와, 그 문자를 자막으로 변환하는 캡션엔코더(17)와, 영상신호처리부(13)와 캡션엔코더(17)의 각 출력신호를 합성하는 믹서(Mixer)(15), 그리고, 마이크(12)를 통해 입력된 음성을 처리하는 음성신호처리부(14)와, 음성신호처리부(14)와 믹서(15)의 각 출력신호를 고주파로 변조하는 변조부(18), 그리고 변조부(18)에서 출력된 고주파신호를 송출하는 송신부(19)와 송신안테나(20)로 구성되어 있다.A general caption broadcasting system includes a camera 11 and a microphone 12 for receiving images and audio, an image signal processor 13 for processing images input through the camera, and a caption generator 16 for forming and managing characters. And a caption encoder 17 for converting the characters into subtitles, a mixer 15 for synthesizing the output signals of the video signal processor 13 and the caption encoder 17, and a microphone 12. A voice signal processor 14 for processing the voice input through the voice signal, a modulator 18 for modulating the output signals of the voice signal processor 14 and the mixer 15 at high frequency, and a modulator 18 It consists of the transmission part 19 and the transmission antenna 20 which transmit a high frequency signal.

이러한 종래의 캡션방송시스템의 동작원리는 다음과 같다.The operation principle of the conventional caption broadcasting system is as follows.

먼저, 카메라(11)에 의해 촬영된 화상을 영상신호처리부(13)에서 영상신호로 변환하여 믹서(15)에 인가된다. 이 때, 캡션엔코더(17)로부터 영상과 함께 방송할 자막이 출력되면, 믹서(15)에 의해 자막과 영상신호가 합성된다. 그리고, 마이크(12)에 의해 입력된 음성을 음성신호처리부(14)에서 음성신호로 변환하여 변조부(18)에 입력된다. 동시에, 믹서(15)에 의해 자막이 합성된 영상신호가 변조부(18)에 입력되어 음성신호와 함께 고주파신호로 변환된다. 그 후, 고주파신호로 변환된 영상신호와 음성신호는 송신부(19)와 안테나(20)를 통해 공중으로 송출된다.First, the image photographed by the camera 11 is converted into a video signal by the video signal processor 13 and applied to the mixer 15. At this time, when the caption to be broadcast together with the video is output from the caption encoder 17, the caption and the video signal are synthesized by the mixer 15. Then, the voice input by the microphone 12 is converted into a voice signal by the voice signal processor 14 and input to the modulator 18. At the same time, the video signal synthesized by the subtitles by the mixer 15 is input to the modulator 18 and converted into a high frequency signal together with the audio signal. Thereafter, the video signal and the audio signal converted into the high frequency signal are transmitted to the air through the transmitter 19 and the antenna 20.

그런데, 종래의 자막방송시스템은 교육용 자막이나, 영화더빙용 자막으로는 유용하게 사용될 수 있으나, 상업 광고용으로 사용되기에는 적당치 않다는 문제점이 있다. 즉, 종래의 자막방송시스템은 자막과 영상이 항상 겹쳐져 구현되므로, 때로 자막이 티브이 영상을 가리는 문제가 발생된다. 따라서, 종래의 자막방송시스템을 이용하여 시시각각으로 변하는 광고문안을 자막으로 구현하는 것은 사용자의 정상적인 티브이 시청을 방해할 수 있다.By the way, the conventional subtitle broadcasting system can be usefully used as educational subtitles and subtitles for movie dubbing, but there is a problem that it is not suitable for use in commercial advertising. That is, in the conventional subtitle broadcasting system, since the subtitle and the image are always overlapped with each other, there is a problem that sometimes the subtitle TV screen is hidden. Therefore, implementing ad text that changes every moment using a conventional subtitle broadcasting system as subtitles may interfere with normal TV viewing of the user.

본 발명은 이러한 문제점을 해결하기 위한 것으로, 티브이 화면에 자막광고를 위한 별도의 공간을 할당하여 사용자의 티브이 시청을 방해하지 않고 광고자막을 구현할 수 있는 광고시스템을 제공하는 데에 그 목적이 있다.SUMMARY OF THE INVENTION The present invention has been made in view of the above problem, and an object of the present invention is to provide an advertisement system capable of realizing an advertisement subtitle without disturbing user's TV viewing by allocating a separate space for subtitle advertisement on a TV screen.

도 1은 일반적인 티브이 방송의 자막처리시스템을 도시한 블록도.1 is a block diagram showing a subtitle processing system of a general TV broadcast.

도 2는 본 발명의 티브이 방송에 의한 광고시스템을 도시한 블록도.Figure 2 is a block diagram showing an advertising system according to the TV broadcast of the present invention.

도 3는 본 발명의 광고시스템의 운용방법을 도시한 흐름도.3 is a flowchart illustrating a method of operating an advertisement system of the present invention.

도 4는 상기 도 2과 도 3에 의해 방송된 티브이 화면의 자막과 영상과 광고문안을 도시한 도면.FIG. 4 is a diagram illustrating subtitles, images, and ad text of a TV screen broadcast by FIGS. 2 and 3;

도 5은 상기 도 2에서 예약관리부의 동작을 도시한 흐름도.FIG. 5 is a flowchart illustrating an operation of a reservation management unit in FIG. 2.

도면의 주요부분에 대한 부호의 설명Explanation of symbols for main parts of the drawings

100 : 방송국 101 : 방송스케줄 데이터100: broadcast station 101: broadcast schedule data

110 : 카메라 111 : 영상신호처리부110: camera 111: image signal processing unit

120 : 마이크 121 : 음성신호처리부120: microphone 121: voice signal processing unit

130 : 방송용 자막데이터 131 : 자막생성부130: subtitle data for broadcasting 131: subtitle generator

140 : 믹서(Mixer) 150 : 고주파 변조부140: mixer 150: high frequency modulator

160 : 송신부 161 : 송신안테나160: transmitting unit 161: transmitting antenna

170 : 자막엔코더 200 : 예약관리부170: subtitle encoder 200: reservation management unit

201 : 광고자막전송부의 전송수단 201' : 자막방송부의 광고수신수단201: transmission means of the advertising subtitle transmission unit 201 ': advertising receiving means of the subtitle broadcasting unit

300, 300', 300'' : 광고주 301 : 광고문안데이터300, 300 ', 300' ': Advertiser 301: Ad Text Data

400 : 모니터 티브이 401 : 모니터 티브이의 안테나400: Monitor TV 401: Monitor TV's Antenna

500 : 티브이 화면 510 : 자막표시영역500: TV screen 510: subtitle display area

511 : 방송자막표시영역 512 : 광고자막표시영역511: broadcasting subtitle display area 512: advertising subtitle display area

본 발명은 티브이 화면에 별도의 자막광고 공간을 할당하고, 광고문안데이터를 일반 자막데이터와 함께 송출함으로써, 시청자에게 티브이 시청을 방해하지 않고 광고문안을 시청케 하는 것이 특징이다.The present invention is characterized by allowing the viewer to watch the ad text without disturbing the TV viewing by allocating a separate caption ad space on the TV screen and transmitting the ad text data together with the general subtitle data.

본 발명의 광고시스템은 도 2에 도시된 것과 같이 방송스케줄에 따라 광고문안 데이터를 출력하는 광고자막전송부(A)와, 광고문안 데이터를 광고자막 데이터로 변환하고 방송문안 데이터를 방송자막 데이터로 변환하는 자막생성부(131)와, 자막데이터를 방송용 자막신호로 변환하는 자막엔코더(170)와, 방송용 비디오신호를 생성하는 영상신호처리부(111)와, 방송용 오디오신호를 생성하는 음성신호처리부(121)와, 자막신호와 비디오신호를 합성하는 믹서부(140)와, 믹서부의 출력신호와 오디오신호를 고주파신호로 변조하는 주파수변조부(150), 그리고 고주파신호를 송출하는 송신부(160)를 포함하여 구성되어 있다.As shown in FIG. 2, the advertisement system of the present invention converts the advertisement text data into the advertisement subtitle data and outputs the advertisement text data according to the broadcast schedule, and converts the broadcast text data into the broadcast subtitle data. A caption generating unit 131 for converting, a caption encoder 170 for converting the caption data into a broadcast caption signal, a video signal processor 111 for generating a broadcast video signal, and a voice signal processor for generating a broadcast audio signal ( 121, a mixer 140 for synthesizing a caption signal and a video signal, a frequency modulator 150 for modulating the mixer's output signal and an audio signal into a high frequency signal, and a transmitter 160 for transmitting a high frequency signal. It is configured to include.

광고자막전송부(A)는 외부로부터 방송스케줄 데이터(101)와 광고주(300, 300', 300'')로부터 광고문안 데이터(301)를 입력받고, 방송스케줄 데이터에 따라 광고문안 데이터를 출력한다. 광고자막전송부(A)는 광고문안 데이터의 출력여부를 결정하는 예약관리부(200)와, 광고문안 데이터를 자막생성부에 전송하는 전송수단(201)을 포함하여 구성되어 있다. 이 때, 본 발명에서 사용되는 방송스케줄 데이터(101)는 방송국(100)으로부터 입력받을 수 있다.The advertisement subtitle transmitting unit A receives the advertisement text data 301 from the broadcast schedule data 101 and the advertisers 300, 300 ', and 300' 'from the outside, and outputs the advertisement text data according to the broadcast schedule data. . Ad subtitle transmission unit (A) is configured to include a reservation management unit 200 for determining whether to output the advertising text data, and the transmission means 201 for transmitting the advertising text data to the subtitle generation unit. In this case, the broadcast schedule data 101 used in the present invention may be input from the broadcast station 100.

광고자막전송부의 예약관리부(200)는 방송스케줄 데이터(101)와 광고문안 데이터(301)를 입력받아 방송스케줄에 따라 광고문안 데이터의 출력여부를 결정하고, 전송수단(201)은 모뎀과 같은 통신수단으로 구성되어 그 광고문안 데이터를 외부로 전송한다. 이 때, 자막생성부(131)는 광고자막전송부(A)의 전송수단(301)에 의해 전송된 광고문안 데이터를 수신받을 수 있도록 별도의 수신수단(201')이 구비될 수도 있다.The reservation management unit 200 of the advertisement subtitle transmission unit receives the broadcast schedule data 101 and the advertisement text data 301 and determines whether to output the advertisement text data according to the broadcast schedule, and the transmission means 201 communicates with a modem. Means to transmit the ad text data to the outside. At this time, the subtitle generation unit 131 may be provided with a separate receiving means 201 'to receive the advertisement text data transmitted by the transmission means 301 of the advertisement subtitle transmission unit (A).

자막생성부(131)는 광고자막전송부(A)에 의해 출력된 광고문안 데이터를 입력받아 그 광고문안 데이터를 소정의 자막(Caption)형식의 광고데이터로 변환하고, 소정의 입력장치로부터 입력된 방송문안 데이터(130)를 입력받아 그 방송문안 데이터를 방송자막 데이터로 변환한다.The caption generation unit 131 receives the advertisement text data output by the advertisement subtitle transmission unit A, converts the advertisement text data into advertisement data in a predetermined caption format, and inputs it from a predetermined input device. The broadcast text data 130 is received and the broadcast text data is converted into broadcast caption data.

자막엔코더(170)는 자막생성부(131)에서 변환된 광고데이터와 방송자막 데이터를 티브이 방송시스템에서 사용되는 자막신호로 변환하고, 영상신호처리부(111)는 카메라(110)와 같은 소정의 촬상장치에 의해 촬영된 화상을 방송시스템에서 사용되는 비디오신호로 변환하며, 음성신호처리부(121)는 마이크(120)와 같은 음성입력장치에 의해 입력된 음성을 방송시스템에서 사용되는 오디오신호로 변환한다.The caption encoder 170 converts the advertisement data and the broadcast caption data converted by the caption generator 131 into caption signals used in the TV broadcasting system, and the image signal processor 111 captures a predetermined image such as the camera 110. The image captured by the device is converted into a video signal used in the broadcasting system, and the voice signal processing unit 121 converts the voice input by the voice input device such as the microphone 120 into an audio signal used in the broadcasting system. .

그리고, 믹서부(140)는 자막엔코더(170)에서 변환된 자막신호와 영상신호처리부에서 변환된 비디오신호를 입력받아 합성시켜 복합영상신호를 생성시키고, 주파수변조부(150)는 믹서부(140)에서 생성된 복합영상신호와 음성신호처리부에서 변환된 오디오신호를 입력받아 송출용 고주파신호로 변조하며, 송신부(160)는 주파수변조부에서 변조된 고주파신호를 공중으로 송출하여 방송한다. 송신부(160)는 방송국용 송출안테나(161)를 포함하여 구성되어 있다.In addition, the mixer unit 140 receives the subtitle signal converted by the subtitle encoder 170 and the video signal converted by the image signal processing unit and synthesizes the composite video signal, and the frequency modulator 150 is the mixer unit 140. The composite video signal generated by the audio signal and the audio signal converted by the audio signal processor are input and modulated into a high frequency signal for transmission, and the transmitter 160 transmits and broadcasts the high frequency signal modulated by the frequency modulator to the air. The transmitting unit 160 includes a broadcasting antenna 161 for the broadcasting station.

또, 본 발명의 광고시스템은 광고문안과 방송자막이 올바로 티브이 화면에 표시되고 있는 지를 검사하기 위한 모니터부(400)가 추가로 설치될 수도 있다. 이 모니터부는 송신부에 의해 송출된 고주파신호를 입력받아 비디오신호에 의한 화상과 자막의 정상적인 출력여부를 검사한다.In addition, the advertisement system of the present invention may be further provided with a monitor unit 400 for checking whether the ad text and the broadcast subtitles are correctly displayed on the TV screen. The monitor unit receives the high frequency signal transmitted by the transmitter unit and checks whether the video signal and the subtitle are normally output by the video signal.

이하, 본 발명의 동작원리에 대하여 첨부된 도 2의 블록도와 도 3의 흐름도를 참조하여 설명하도록 한다.Hereinafter, the operation principle of the present invention will be described with reference to the block diagram of FIG. 2 and the flowchart of FIG. 3.

본 발명에 의한 광고시스템의 운용방법은 방송용과 광고용 자막데이터의 입력여부를 판단하는 단계(s10, s20)와, 각 자막데이터를 제 1, 제 2 자막신호로 변환하는 단계(s30)와, 자막신호를 고주파신호로 변조하여 송출하는 단계(s40)를 포함하여 구성되어 있다. 그리고, 본 발명에 의해 방송된 광고의 수신방법은 고주파신호를 수신받아 자막데이터로 복조하는 단계(s60)와, 제 1 자막데이터와 제 2 자막데이터를 별도의 영역에 각각 표시하는 단계(s70)를 포함하여 이루어져 있다.The method of operating the advertisement system according to the present invention comprises the steps of determining whether to input the subtitle data for broadcasting and advertisement (s10, s20), the step of converting each subtitle data into first and second subtitle signals (s30), and a subtitle. And modulating and transmitting the signal to a high frequency signal (s40). In addition, the receiving method of the advertisement broadcasted by the present invention receives the high frequency signal and demodulates it into caption data (s60), and displays the first caption data and the second caption data in separate areas (s70). Consists of including.

본 발명에 의한 광고시스템의 운용방법은 자막생성부(131)가 방송용 자막문안과 광고용 자막문안의 입력여부를 판단하여 자막문안이 입력되면 자막데이터를 생성시킨다. 그러면, 자막데이터는 자막엔코더(170)에 의해 티브이에서 사용되는 저주파 혹은, 중간주파대역의 자막신호로 변환된다.In the method of operating the advertisement system according to the present invention, the caption generating unit 131 determines whether the caption text for broadcasting and the caption text for advertisement are input and generates caption data when the caption text is input. Then, the caption data is converted by the caption encoder 170 into a caption signal of a low frequency or an intermediate frequency band used in the TV.

자막신호는 믹서(140)에 의해 영상신호와 합성된 후, 송출용 고주파신호로 변조되어 공중으로 송출된다. 그러면, 일반 가정에 설치되어 있는 티브이에 의해 그 고주파신호는 방송용 자막데이터와 광고용 자막데이터로 다시 복조된다.The caption signal is synthesized with the video signal by the mixer 140, and then modulated into a high frequency signal for transmission and transmitted to the air. Then, the high frequency signal is demodulated again by the TV installed in the general home into the broadcasting caption data and the advertising caption data.

방송용 자막데이터와 광고용 자막데이터는 도 4에 도시된 것과 같이 티브이 화면(500)에서 자막을 표시할 수 있는 영역(510)의 각각 별도의 영역(511, 512)에 표시된다.As shown in FIG. 4, the broadcasting caption data and the advertising caption data are displayed in separate areas 511 and 512 of the area 510 capable of displaying captions on the TV screen 500.

본 발명의 예약관리부(200)는 방송스케줄에 따른 광고의 방송여부를 결정하는 부분이다. 예약관리부(200)는 방송국(100)으로부터 방송스케줄을 입력받고, 복수의 광고주(300, 300', 300'')로부터 광고문안을 수주받는다. 그리고, 예약관리부(200)는 수주받은 광고문안을 방송스케줄에 따라 정리하여 광고순서와 광고시간 등을 다음의 표 1과 같은 데이터 테이블로 구성한다.Reservation management unit 200 of the present invention is a part for determining whether to broadcast the advertisement according to the broadcast schedule. The reservation management unit 200 receives a broadcasting schedule from the broadcasting station 100 and receives an order of advertisement text from a plurality of advertisers 300, 300 ′ and 300 ″. In addition, the reservation management unit 200 organizes the received ad text according to the broadcast schedule, and organizes the advertisement order and advertisement time into a data table as shown in Table 1 below.

순서order 시간time 프로그램program 광고문안Ad text 1One 시간 1Time 1 프로그램 1Program 1 문안 1Editorial 1 22 시간 2Time 2 프로그램 2Program 2 문안 2Editorial 2 33 시간 3Time 3 프로그램 3Program 3 문안 3Editorial 3 ...... ...... ...... ...... nn 시간 4Time 4 프로그램 4Program 4 문안 4Editorial 4

표 1에서 '순서'는 방송할 광고의 순서를 나타낸 것이고, '시간'은 광고의 방송시간이며, '프로그램'은 방송할 광고의 앞 또는, 뒤에 편성된 방송 프로그램이고, '광고문안'은 광고주로부터 수주받은 광고의 문안을 나타낸 것이다. 즉, 예약관리부(200)는 방송국으로부터 수신받은 방송스케줄과 광고주로부터 수주받은 광고문안을 상기 표 1과 같은 방송테이블로 구성하는 것이다.In Table 1, 'order' represents the order of advertisements to be broadcast, 'time' is the broadcast time of the advertisement, 'program' is a broadcast program organized before or after the advertisement to be broadcast, and 'ad text' is an advertiser. It shows the text of the advertisement received from the company. That is, the reservation manager 200 configures the broadcast schedule received from the broadcasting station and the advertisement text received from the advertiser in the broadcast table shown in Table 1 above.

이러한 예약관리부의 동작을 설명하기 위해 도 5에 도시된 흐름도를 참조하도록 한다. 예약관리부는 일종의 컴퓨터로서 구성되므로, 도 5의 흐름도에 따라 적절히 구성된 프로그램에 의해 동작한다.In order to explain the operation of the reservation management unit, refer to the flowchart shown in FIG. 5. Since the reservation management unit is configured as a kind of computer, it operates by a program appropriately configured according to the flowchart of FIG.

먼저, 예약관리부는 순서 n을 초기화시키고(s20-1), 광고주로부터 수주받은 광고문안과 방송국으로부터 방송스케줄을 입력받는다(s20-2). 그리고, 표 1에 도시된 것과 같은 방송테이블을 구성한다(s20-3). 그 후, 현재시간을 지속적으로 검사하여 광고문안을 방송할 시간이 되면(s20-4, s20-5), 첫번째 광고문안부터 하나씩 전송한다(s20-6, s20-7). 광고문안을 방송하기 위하여 할당된 광고시간이 다 되면, 광고문안을 방송할 다음 번 시간이 될 때까지 대기한다. 그리고, 현재 수주받은 모든 광고문안의 전송여부를 파악하여(s20-9) 모든 광고문안이 전송되면, 동작을 멈추고 다른 광고문안이 입력될 때까지 대기한다.First, the reservation management unit initializes the order n (s20-1), and receives an advertisement text received from the advertiser and a broadcast schedule from the broadcasting station (s20-2). Then, a broadcast table as shown in Table 1 is configured (s20-3). After that, the current time is continuously checked and when it is time to broadcast the ad text (s20-4, s20-5), the first ad text is transmitted one by one (s20-6, s20-7). When the allotted advertisement time for broadcasting the advertisement runs out, it waits until the next time for broadcasting the advertisement. In addition, if all the ad texts are transmitted by checking whether or not all currently received ad texts are transmitted (s20-9), the operation stops and waits for input of other ad texts.

본 발명은 일반적인 자막처리 티브이에서 광고를 방송할 수 있고, 광고주의 광고문안을 효과적으로 관리할 수 있으며, 적절한 시간에 광고자막을 방송할 수 있는 효과가 있다. 그리고, 광고자막이 티브이 방송의 자막에 관계없이 스크롤 되므로, 시청자들의 티브이 시청에 전혀 방해가 되지 않는 효과도 있다.The present invention can broadcast an advertisement in a general caption processing TV, it is possible to effectively manage the advertising text of the advertiser, there is an effect that can broadcast the ad subtitles at an appropriate time. In addition, since the advertising subtitle scrolls regardless of the subtitle of the TV broadcast, there is also an effect that does not interfere at all to viewers watching TV.

Claims (5)

외부로부터 방송스케줄 데이터와 광고문안 데이터를 입력받아 상기 방송스케줄에 따라 상기 광고문안 데이터를 출력하는 광고자막전송부;An advertisement subtitle transmission unit for receiving broadcast schedule data and advertisement text data from the outside and outputting the advertisement text data according to the broadcast schedule; 상기 광고자막전송부에 의해 출력된 광고문안 데이터를 입력받아 광고자막 데이터로 변환하고, 소정의 입력장치로부터 입력된 방송문안 데이터를 입력받아 방송자막 데이터로 변환하는 자막생성부;A caption generating unit configured to receive advertisement text data output by the advertisement subtitle transmission unit and convert the advertisement text data into advertisement subtitle data, and receive broadcast text data input from a predetermined input device and convert the advertisement text data into broadcast subtitle data; 상기 광고자막 데이터와 방송자막 데이터를 방송용 자막신호로 변환하는 자막엔코더;A caption encoder for converting the advertisement caption data and the broadcast caption data into a caption signal for broadcasting; 소정의 촬상장치에 의해 촬영된 화상을 방송용 비디오신호로 변환하는 영상신호처리부;A video signal processor for converting an image photographed by a predetermined imaging device into a broadcast video signal; 소정의 음성입력장치에 의해 입력된 음성을 방송용 오디오신호로 변환하는 음성신호처리부;A voice signal processor for converting a voice input by a predetermined voice input device into a broadcast audio signal; 상기 방송용 자막신호와 상기 방송용 비디오신호를 합성하는 믹서부;A mixer for synthesizing the broadcast caption signal and the broadcast video signal; 상기 믹서부에서 출력된 신호와 상기 오디오신호를 고주파신호로 변조하는 주파수변조부; 그리고,A frequency modulator for modulating the signal output from the mixer and the audio signal into a high frequency signal; And, 상기 주파수변조부에서 출력된 고주파신호를 공중으로 송출하는 송신부를 포함하여 구성된 티브이용 광고시스템.TV advertising system comprising a transmitting unit for transmitting a high frequency signal output from the frequency modulator to the air. 제 1 항에 있어서, 상기 방송스케줄 데이터는 방송국으로부터 입력받는 것을 특징으로 하는 티브이용 광고시스템.The TV advertisement system according to claim 1, wherein the broadcasting schedule data is input from a broadcasting station. 제 1 항에 있어서, 상기 티브이용 광고시스템은 상기 송신부에 의해 송출된 고주파신호를 입력받아 상기 방송용 비디오신호에 의한 화상과 자막의 정상적인 출력여부를 검사하는 모니터부가 추가된 것을 특징으로 하는 티브이용 광고시스템.The TV commercial system of claim 1, wherein the TV commercial system receives a high frequency signal transmitted by the transmitting unit and adds a monitor unit to check whether images and subtitles normally output by the broadcast video signal are added. system. 제 1 항에 있어서, 상기 광고자막전송부는The method of claim 1, wherein the advertisement subtitle transmission unit 상기 방송스케줄 데이터와 광고문안 데이터를 입력받아 방송스케줄에 따라 상기 광고문안 데이터의 출력여부를 결정하는 예약관리부; 그리고,A reservation manager which receives the broadcast schedule data and the advertisement text data and determines whether to output the advertisement text data according to a broadcast schedule; And, 상기 예약관리부에 의해 출력된 광고문안 데이터를 상기 자막생성부에 전송하는 전송수단을 포함하여 구성된 것을 특징으로 하는 티브이용 광고시스템.And a transmission unit for transmitting the advertisement text data output by the reservation management unit to the subtitle generation unit. 방송용 자막 데이터의 입력여부를 판단하는 단계;Determining whether to input broadcast caption data; 광고용 자막 데이터의 입력여부를 판단하는 단계;Determining whether to input subtitle data for advertisement; 상기 방송용 자막 데이터가 입력되면, 상기 방송용 자막 데이터를 방송용 제 1 자막신호로 변환하는 단계;Converting the broadcasting caption data into a broadcasting first caption signal when the broadcasting caption data is input; 상기 광고용 자막 데이터가 입력되면, 상기 광고용 자막 데이터를 방송용 제 2 자막신호로 변환하는 단계;Converting the advertising caption data into a broadcasting second caption signal when the advertising caption data is input; 상기 제 1 자막신호와 제 2 자막신호를 송출용 고주파신호로 변조하는 단계;Modulating the first caption signal and the second caption signal into a high frequency signal for transmission; 상기 고주파신호를 입력받아 제 1 자막 데이터와 제 2 자막 데이터로 복조하는 단계;Receiving the high frequency signal and demodulating the first caption data and the second caption data; 상기 제 1 자막 데이터와 제 2 자막 데이터를 티브이 화면에서 각각 별도의 영역에 표시하는 단계를 포함하여 이루어진 광고시스템의 운용방법.And displaying the first subtitle data and the second subtitle data on separate areas of the TV screen.
KR1019980030902A 1998-07-30 1998-07-30 Commercial system using caption KR100308013B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1019980030902A KR100308013B1 (en) 1998-07-30 1998-07-30 Commercial system using caption

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1019980030902A KR100308013B1 (en) 1998-07-30 1998-07-30 Commercial system using caption

Publications (2)

Publication Number Publication Date
KR20000010146A true KR20000010146A (en) 2000-02-15
KR100308013B1 KR100308013B1 (en) 2001-11-05

Family

ID=19545817

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1019980030902A KR100308013B1 (en) 1998-07-30 1998-07-30 Commercial system using caption

Country Status (1)

Country Link
KR (1) KR100308013B1 (en)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100337485B1 (en) * 1999-09-07 2002-05-23 박규진 An advertisement method using a digital caption
WO2008103496A1 (en) * 2007-02-22 2008-08-28 Stepframe Media, Inc. Systems and methods for production, delivery, recording, and viewing of video and similar content primarily intended to be viewed in step-frame/frame-advance mode
CN104427389A (en) * 2013-08-27 2015-03-18 安诺德公司 Advertisement system and method of input-type acoustical signal based on multimedia content
KR20190106172A (en) * 2018-03-08 2019-09-18 김혜선 Management system
KR20190106174A (en) * 2018-03-08 2019-09-18 김혜선 Management system based terminal device for user

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH08181930A (en) * 1994-12-26 1996-07-12 Satoru Yamakawa Character graphic display television receiver

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100337485B1 (en) * 1999-09-07 2002-05-23 박규진 An advertisement method using a digital caption
WO2008103496A1 (en) * 2007-02-22 2008-08-28 Stepframe Media, Inc. Systems and methods for production, delivery, recording, and viewing of video and similar content primarily intended to be viewed in step-frame/frame-advance mode
CN104427389A (en) * 2013-08-27 2015-03-18 安诺德公司 Advertisement system and method of input-type acoustical signal based on multimedia content
CN104427389B (en) * 2013-08-27 2018-06-26 广州艾缔亿生物科技有限公司 Ad system and method based on multimedia content throw-in type voice signal
KR20190106172A (en) * 2018-03-08 2019-09-18 김혜선 Management system
KR20190106174A (en) * 2018-03-08 2019-09-18 김혜선 Management system based terminal device for user

Also Published As

Publication number Publication date
KR100308013B1 (en) 2001-11-05

Similar Documents

Publication Publication Date Title
US4405946A (en) Television signal converting apparatus providing an on-screen tuning display
US4310854A (en) Television captioning system
US5818441A (en) System and method for simulating two-way connectivity for one way data streams
GB2309134A (en) Information inclusion in television broadcasting
KR100348372B1 (en) Unified Program Guide Interface
US20080060047A1 (en) Media Device
KR20040025073A (en) Method for displaying schedule information on television screen with thumbnail channel image on digital broadcasting
US20050066366A1 (en) Receiving apparatus, method for displaying in conjunction with television program, and printing control method
KR970078185A (en) Broadcast signal transmission method and receiving device
US7356829B1 (en) Receiving apparatus and method, transmitting apparatus and method, and transmission medium
US20010042019A1 (en) Commercial message transmitting and receiving system and commercial message transmitting and receving method using same
KR100218474B1 (en) Apparatus for transmitting and receiving html data
MY125661A (en) Method of picture information transmission, as well as an information carrier, a picture information receiving and a picture information transmitting device
KR100308013B1 (en) Commercial system using caption
KR20060022294A (en) Two screen digital displayers added to the sub screen in which data broadcasting etc. can receive
KR20010017377A (en) Method of Advertising in Television Broadcast and Television Signal Receiver Suitable for the Same
JPH11284963A (en) Information supply method on broadcasting wave and reception device receiving broadcasting wave
KR100970501B1 (en) Set-Top Box and method for advertisement using the set-top box
JPH0918801A (en) Display controller and control method therefor
KR20030059871A (en) Self Advertising System using community antenna television communication network
KR20080025971A (en) Apparatus and method for advertisement displaying in digital broadcating system
KR20050067558A (en) Method for outputting advertisements or extra informations on television
EP1326438A2 (en) Television system
JP3683327B2 (en) Cable television broadcasting system
JP2001339698A (en) Television broadcasting method, its receiving equipment and its transmitting equipment

Legal Events

Date Code Title Description
A201 Request for examination
E902 Notification of reason for refusal
E701 Decision to grant or registration of patent right
GRNT Written decision to grant
FPAY Annual fee payment

Payment date: 20120727

Year of fee payment: 12

FPAY Annual fee payment

Payment date: 20130724

Year of fee payment: 13

FPAY Annual fee payment

Payment date: 20140724

Year of fee payment: 14

FPAY Annual fee payment

Payment date: 20150724

Year of fee payment: 15

LAPS Lapse due to unpaid annual fee