CN101742245B - IPTV (internet protocol television) system and method thereof for integrating third-party advertisement subsystem - Google Patents
IPTV (internet protocol television) system and method thereof for integrating third-party advertisement subsystem Download PDFInfo
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Abstract
The invention discloses IPTV (internet protocol television) system and method thereof for integrating a third-party advertisement subsystem. The system comprises a content distribution network subsystem, an information acquisition interface machine and an electronic program menu subsystem. The method comprises the following steps that the third-party advertisement subsystem injects a advertisement video content into the IPTV system and periodically acquires user's watching information and updated media descriptive information from the IPTV system; advertisement access points are added in an electronic program menu template in the IPTV system, when the user selects to play an on-demand video, the electronic program menu template controls a set top box to jump to the advertisement subsystem for requesting to acquire advertisement information to be played; and the electronic program menu template plays the corresponding advertisement video content and the on-demand video content based on the playing mode set in the returned advertisement information. On the premise of not reducing the stability and runtime service performance of the IPTV system, the invention can conveniently integrate the third-party advertisement system into the IPTV system.
Description
Technical field
The present invention relates to IPTV (Internet Protocol Television, i.e. IPTV) technology, relate in particular to the method for a kind of IPTV system and integrating third-party advertisement subsystem thereof.
Background technology
Traditional television advertising is because the character of its One-to-All Broadcast can't accomplish to throw in personalized advertisement to niche audience or crowd, thereby its advertisement putting efficient is low relatively.The appearance of IPTV makes accurate input become possibility, because the addressability of IP address itself, it can be directed against certain zone, certain broadcasting group, even can be directed against individual advertisement delivery, its advertisement specific aim has qualitative leap.By the IPTV advertisement putting, same ad break originally can be play a plurality of effective advertisements simultaneously towards the different target crowd, and time availability is higher.Therefore advertisement putting efficient can be obviously improved, also huge ad revenue will be brought.
The function that IPTV manufacturer often more pays close attention to the IPTV system realizes; It is not the advertisement operation requirement of understanding very much operator; The advertisement subsystem that is provided by IPTV manufacturer does not often reach the advertisement operation requirement of operator at aspects such as functional completeness, performability and function improvement; Often all there be moving for many years of oneself in IPTV operator simultaneously, ripe relatively advertisement subsystem, the advertisement subsystem that can not use IPTV manufacturer to provide.Yet also do not have at present in the prior art a kind ofly can make the IPTV system method of integrating third-party advertisement subsystem easily.
Summary of the invention
The present invention provides the method for a kind of IPTV system and integrating third-party advertisement subsystem thereof, makes when not reducing the IPTV stability of a system with operation, under the service performance prerequisite, can easily third party's ad system be integrated in the IPTV system.
Technical scheme of the present invention comprises:
A kind of IPTV system comprises:
The content distributing network subsystem is used to deposit the advertisement video content of order video content and the injection of third party's advertisement subsystem;
The information gathering interface message processor (IMP) is used for regularly obtaining the media description information of user's viewing information and renewal, sends it to third party's advertisement subsystem;
The electric program menu subsystem; When the user selects the play-on-demand video; Be used for the controller top box and jump to third party's advertisement subsystem acquisition request and want advertisement playing information, and from the content distributing network subsystem, obtain the order video content that correspondent advertisement video content and user select and play according to the broadcast mode of setting in the advertising message of returning.
Wherein, said user's viewing information be ID and user grouping information, STB information, the media information of watching, in the descriptor of watching one or more.
Further, said third party's advertisement subsystem is thrown in strategy according to the media description information of user's viewing information that gets access to from the information gathering interface message processor (IMP) and renewal for the user formulates correspondent advertisement; And when receiving the advertisement information play request, return needs advertisement playing information to the electric program menu subsystem according to the advertisement putting strategy of formulating for the user.
A kind of method of IPTV system integration third party advertisement subsystem comprises step:
A, third party's advertisement subsystem are injected into the advertisement video content in the IPTV system, and regularly from the IPTV system, obtain the media description information of user's viewing information and renewal, throw in strategy according to the information that gets access to for the user formulates correspondent advertisement;
B, in the electric program menu template of IPTV system, add advertisement access points, when the user selected the play-on-demand video, electric program menu template controller top box jumped in third party's advertisement subsystem acquisition request and wants advertisement playing information;
C, third party's advertisement subsystem return needs advertisement playing information according to the advertisement putting strategy of formulating for the user to the electric program menu template, and the electric program menu template is play the order video content of correspondent advertisement video content and user's selection according to the broadcast mode of setting in this advertising message.
Wherein, said user's viewing information be ID and user grouping information, STB information, the media information of watching, in the descriptor of watching one or more.
Further; In the said steps A; The information gathering interface timing acquiring user's viewing information of IPTV system and the media description information of renewal; And generate the corresponding data acquisition file, behind the Preset Time interval, third party's advertisement subsystem obtains said capture file through the FTP mode from said information gathering interface.
Further; In the said steps A; Third party's advertisement subsystem is determined the users for watching habits information according to the user's viewing information of timing acquiring from the IPTV system and the media description information of renewal, throws in strategy according to the users for watching habits information for the user formulates correspondent advertisement.
Further; Among the said step C; Third party's advertisement subsystem obtains current this user's corresponding advertisement of viewing information inquiry of user of carrying in the request according to the advertising message that receives and throws in strategy, and returning to the electric program menu template needs advertisement playing information.
Wherein, the current viewing information of said user is one or more in ID and user grouping information, STB information, the media information of watching, the current viewing time point.
Further; Among the said step C; The electric program menu template is formed playlist with the order video content identification of the advertisement video content identification of carrying in the said advertising message and user's selection according to the broadcast mode of setting in the said advertising message, and the controller top box obtains corresponding video content according to this playlist successively and plays from the content distributing network subsystem of IPTV system.
Beneficial effect of the present invention is following:
1) adopt technical scheme of the present invention after, the different operators of same IPTV system can add advertisement access points as required in EPG (Electronic Program Guide, electric program menu) template separately, insert different third party's advertisement subsystems;
2) integrating third-party advertisement subsystem stability service performance during that can not reduce the IPTV system with operation.When operation; STB is browsed the EPG template through http protocol; After selecting broadcast program, the EPG template is redirected to third party's advertisement subsystem with STB and obtains advertising message through HTTP redirection mechanism; Also be to jump to the EPG template when third party's advertisement subsystem returns advertising message, accomplish follow-up play through HTTP redirection mechanism.Thereby IPTV system and third party's advertisement subsystem formed parallel system, a side fault and can not influence the opposing party unusually.Just because of be the system that walks abreast, STB does not take the EPG resource in request advertising message flow process, when browsing EPG, do not take third party's advertisement subsystem resource yet yet, and two systems can not cause the reduction of performance because of butt joint;
3) IPTV system and third party's advertisement subsystem have been isolated; EPG template and information gathering interface except operator oneself customization; Each equipment of IPTV system and module are not all known the existence of third party's advertisement subsystem; IPTV system manufacturer and third party's advertisement subsystem manufacturer need not be concerned about the inside realization details to method, system, thereby can be absorbed in the native system business function more and realize and technological improvement.
Description of drawings
Fig. 1 is the structured flowchart of IPTV according to the invention system;
Fig. 2 is the flow chart of the method for IPTV system integration third party advertisement subsystem according to the invention;
Fig. 3 is the flow chart of an instantiation of the media description information that third party's advertisement subsystem obtains user's viewing information and renewal among the present invention through the information gathering interface;
Fig. 4 is for adding the EPG internal module configuration diagram of advertisement access points in the EPG template among the present invention;
Fig. 5 is the flow chart for broadcast user on-demand content after the adding advertisement access points among the present invention.
Embodiment
Core concept of the present invention is through in the IPTV system, increasing the information gathering interface; And increase advertisement access points in the template of on EPG, moving; Through information gathering interface and advertisement access points third party's advertisement subsystem is integrated in the IPTV system; Make that IPTV manufacturer and ad system manufacturer need not to be concerned about the inside realization details to method, system, thereby can be absorbed in the native system business function more and realize and technological improvement.
To combine each accompanying drawing that concrete implementation procedure of the present invention is given further detailed explanation below.
See also Fig. 1, this figure is the structured flowchart of IPTV according to the invention system, please mainly comprises CDN (Content Delivery Network, content distributing network) subsystem, information gathering interface message processor (IMP) and EPG subsystem, wherein,
The CDN subsystem is used to deposit the advertisement video content of order video content and the injection of third party's advertisement subsystem;
The information gathering interface message processor (IMP); Be used for regularly obtaining the call bill data that records the detailed viewing information of user from the ticket storehouse; And the media description information that from the IPTV ADMINISTRATION SUBSYSTEM, obtains renewal; Generate the corresponding data acquisition file, supply third party's advertisement subsystem behind the Preset Time interval, to obtain, said third party's advertisement subsystem is thrown in strategy according to the capture file that gets access to from the information gathering interface message processor (IMP) for the user formulates correspondent advertisement;
The EPG subsystem; When the user selects the play-on-demand video; Being used for the controller top box jumps to third party's advertisement subsystem acquisition request and wants advertisement playing information; Third party's advertisement subsystem is when receiving the advertisement information play request; Advertisement putting strategy according to formulating for the user returns needs advertisement playing information to the EPG subsystem, the EPG subsystem according to the broadcast mode of setting in the advertising message of returning to the order video content from the CDN subsystem, obtaining correspondent advertisement video content and user and select and play.
Wherein, the detailed viewing information of user mainly comprises ID and user grouping information, STB information (comprising information such as STB ID, IP address), the media information of watching (media content ID, title, type etc.), the descriptor (viewing time point, time started, concluding time, flow etc.) of watching; Media description information is more comprehensive information, mainly comprises content uploading time, protagonist, directs, originates from what country etc.
Corresponding to said system of the present invention, the present invention and then a kind of method of IPTV system integration third party advertisement subsystem is provided.See also Fig. 2, this figure is the flow chart of the method for IPTV system integration third party advertisement subsystem according to the invention, and it mainly comprises the steps:
Step S201, third party's advertisement subsystem are injected into all kinds of advertisement video contents in the CDN subsystem of IPTV internal system, but become the displaying video in the IPTV system.
The information gathering interface of step S202, IPTV system regularly obtains the call bill data that records the detailed viewing information of user from the ticket storehouse; And the media description information that from the IPTV ADMINISTRATION SUBSYSTEM, obtains renewal; Generate the corresponding data acquisition file, capture file can adopt the file of txt form.
Wherein, the detailed viewing information of user mainly comprises ID and user grouping information, STB information (comprising information such as STB ID, IP address), the media information of watching (media content ID, title, type etc.), the descriptor (viewing time point, time started, concluding time, flow etc.) of watching; Media description information is more comprehensive information, mainly comprises content uploading time, protagonist, directs, originates from what country etc.
Behind step S203, the interval of the Preset Time after the information gathering interface of IPTV system generates capture file at every turn, third party's advertisement subsystem obtains this capture file with the FTP mode to the information gathering interface.
Shown in Figure 3 is the flow chart of an instantiation of the media description information that third party's advertisement subsystem obtains user's viewing information and renewal among the present invention through the information gathering interface; The information gathering interface that the figure illustrates the IPTV system regularly obtains the call bill data of user's viewing information on the same day in the IPTV system and the renewal media description information of IPTV system every night; After through one hour, third party's advertisement subsystem regularly obtains information gathering interface firm data file of gathering today with the FTP mode to the information gathering interface every night.
Step S204, third party's advertisement subsystem determine the users for watching habits information according to the detailed viewing information of the user of timing acquiring from the IPTV system and the media description information of renewal through data mining or other analytical methods, throw in strategy according to the users for watching habits information for the user formulates correspondent advertisement.
For example: for the footwear advertisement of better under the user, pushing the ball, third party's advertisement subsystem according to user's viewing information in record analysis a period of time the user watch the type of content.To the user who watches the certain hour sports cast weekly, before each this user's broadcast program, play the sneakers advertisement by a certain percentage, realize that the orientation of advertisement pushes, improve advertisement putting efficient.
Step S205, in the EPG of IPTV system template, add advertisement access points; When the user selects the play-on-demand video; The EPG template jumps in third party's advertisement subsystem acquisition request with HTTP redirection controller top box and wants advertisement playing information, and advertising message is obtained and carried media description and the current time information that ID and user grouping information, IP address, user watch in the request.
The EPG subsystem of IPTV system is based on the exploitation of j2e framework, and inside is divided in order to be responsible for showing the template layer of purpose and the EPG business platform of responsible control and Business Processing.Template layer has comprised the various templates of operator according to the customization of operation purpose, and masterplate is made up of jsp, is asked the redirect of flow process by jsp completion displaying and user.Operator can be according to the operation needs; In template, increase advertisement access points (the request Advertisement Server obtains the advertising message flow process); The user is clicked when reviewing with various order video browsing EPG; Before jumping to broadcast page movie, TVOD, at first jump to the advertisement access points jsp page, the advertisement access points jsp page obtains the advertisement playing information of wanting to corresponding third party's advertisement subsystem.The EPG internal module configuration diagram that in the EPG template, adds advertisement access points is as shown in Figure 4.
Step S206, third party's advertisement subsystem obtain the information of carrying in the request according to the advertising message that receives and draw user profile, user location, the media content of watching and current viewing time point; Inquire about this user's corresponding advertisement with this and throw in strategy, returning to the EPG template needs advertisement playing information.
Step S207, EPG template are formed playlist with the order video content identification of the advertisement video content identification of carrying in the said advertising message and user's selection according to the broadcast mode of setting in the said advertising message, and the controller top box obtains corresponding video content according to this playlist successively and plays from the CDN subsystem of IPTV system.
See also Fig. 5, this figure is a flow chart of playing user's on-demand content among the present invention after the adding advertisement access points, mainly comprises the steps:
1) STB sends to the EPG template with the order video that the user selects;
2) the EPG template at first jumps to the advertisement access points page in face of jumping to the EPG broadcast page, and the Advertisement Server that is redirected in third party's advertisement subsystem at advertisement access points page http obtains advertising message;
3) this user's corresponding advertisement of Advertisement Server inquiry is thrown in strategy, and determining needs advertisement playing information;
4) Advertisement Server is carrying needs advertisement playing information, uses http to be redirected mode and is redirected to the EPG broadcast page;
5) EPG plays preceding slotting advertisement (advertisement playing before the playing programs), user's on-demand content, back slotting advertisement (advertisement of playing programs finishes) the composition playlist that the page returns Advertisement Server, and inquires about the first displaying video of treating;
6) EPG plays the page and returns to STB that first treats the address of displaying video (preceding slotting advertisement) in the playlist;
7) STB link CDN subsystem is play first and is treated displaying video (preceding slotting advertisement);
8) STB returns first to the EPG broadcast page and treats that displaying video finishes message;
9) the EPG broadcast page returns next address of treating displaying video in the playlist towards STB;
10) STB link CDN subsystem is play second and is treated displaying video;
11) STB returns second to the EPG broadcast page and treats that displaying video finishes message;
12) after the displaying video that remains finishes in the playlist, return the EPG masterplate page before playing, let the user select other playing programs.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, belong within the scope of claim of the present invention and equivalent technologies thereof if of the present invention these are revised with modification, then the present invention also is intended to comprise these changes and modification interior.
Claims (8)
1. an IPTV system is characterized in that, comprising:
The content distributing network subsystem is used to deposit the advertisement video content of order video content and the injection of third party's advertisement subsystem;
The information gathering interface message processor (IMP) is used for regularly obtaining the media description information of user's viewing information and renewal, sends it to third party's advertisement subsystem;
Said third party's advertisement subsystem is determined the users for watching habits information according to the media description information of said user's viewing information and renewal, throws in strategy according to the users for watching habits information for the user formulates correspondent advertisement; And when receiving the advertisement information play request of electric program menu subsystem transmission, return needs advertisement playing information to the electric program menu subsystem according to the advertisement putting strategy of formulating for the user;
The electric program menu subsystem; When the user selects the play-on-demand video; Be used for the controller top box and jump to third party's advertisement subsystem acquisition request and want advertisement playing information, and from the content distributing network subsystem, obtain the order video content that correspondent advertisement video content and user select and play according to the broadcast mode of setting in the advertising message of returning.
2. the system of claim 1 is characterized in that, one or more in the descriptor that said user's viewing information is ID and user grouping information, STB information, the media information of watching, watch.
3. the method for an IPTV system integration third party advertisement subsystem is characterized in that, comprises step:
A, third party's advertisement subsystem are injected into the advertisement video content in the IPTV system; And the media description information of user's viewing information and renewal is obtained in timing from the IPTV system; Determine the users for watching habits information according to the information that gets access to, throw in strategy for the user formulates correspondent advertisement according to the users for watching habits information;
B, in the electric program menu template of IPTV system, add advertisement access points, when the user selected the play-on-demand video, electric program menu template controller top box jumped in third party's advertisement subsystem acquisition request and wants advertisement playing information;
C, third party's advertisement subsystem return needs advertisement playing information according to the advertisement putting strategy of formulating for the user to the electric program menu template, and the electric program menu template is play the order video content of correspondent advertisement video content and user's selection according to the broadcast mode of setting in this advertising message.
4. method as claimed in claim 3 is characterized in that, one or more in the descriptor that said user's viewing information is ID and user grouping information, STB information, the media information of watching, watch.
5. method as claimed in claim 3; It is characterized in that; In the said steps A, the information gathering interface timing acquiring user's viewing information of IPTV system and the media description information of renewal, and generate the corresponding data acquisition file; Behind the Preset Time interval, third party's advertisement subsystem obtains said capture file through the FTP mode from said information gathering interface.
6. method as claimed in claim 3; It is characterized in that; Among the said step C; Third party's advertisement subsystem obtains current this user's corresponding advertisement of viewing information inquiry of user of carrying in the request according to the advertising message that receives and throws in strategy, and returning to the electric program menu template needs advertisement playing information.
7. method as claimed in claim 6 is characterized in that, the current viewing information of said user is one or more in ID and user grouping information, STB information, the media information of watching, the current viewing time point.
8. method as claimed in claim 3; It is characterized in that; Among the said step C; The electric program menu template is formed playlist with the order video content identification of the advertisement video content identification of carrying in the said advertising message and user's selection according to the broadcast mode of setting in the said advertising message, and the controller top box obtains corresponding video content according to this playlist successively and plays from the content distributing network subsystem of IPTV system.
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| CN102143393B (en) * | 2011-03-16 | 2014-02-26 | 深圳市龙视传媒有限公司 | Advertising system and method |
| CN102572544B (en) * | 2011-12-28 | 2015-06-03 | 深圳市龙视传媒有限公司 | System and method for playing advertisement in digital television network |
| CN104113512A (en) * | 2013-04-18 | 2014-10-22 | 华为技术有限公司 | CDN system, advertisement push system and advertisement push method |
| CN106303619A (en) * | 2015-05-15 | 2017-01-04 | 中兴通讯股份有限公司 | A kind of advertisement placement method, Apparatus and system |
| CN105828110A (en) * | 2016-03-09 | 2016-08-03 | 乐视网信息技术（北京）股份有限公司 | Business object putting method and device and server |
| CN109688436A (en) * | 2017-10-18 | 2019-04-26 | 中兴通讯股份有限公司 | A kind of method and device that intelligent advertisement is launched |
| CN109816436A (en) * | 2019-01-09 | 2019-05-28 | 珠海天燕科技有限公司 | A kind of put-on method and device of multimedia resource |
| CN110753260B (en) * | 2019-08-02 | 2021-12-28 | 秒针信息技术有限公司 | Advertisement data monitoring method and device, computer equipment and storage medium |
| CN110430291B (en) * | 2019-08-02 | 2021-12-28 | 秒针信息技术有限公司 | Data processing method, device, equipment and storage medium |
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