CN101742245A - IPTV (internet protocol television) system and method thereof for integrating third-party advertisement subsystem - Google Patents
IPTV (internet protocol television) system and method thereof for integrating third-party advertisement subsystem Download PDFInfo
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Abstract
The invention discloses IPTV (internet protocol television) system and method thereof for integrating a third-party advertisement subsystem. The system comprises a content distribution network subsystem, an information acquisition interface machine and an electronic program menu subsystem. The method comprises the following steps that the third-party advertisement subsystem injects a advertisement video content into the IPTV system and periodically acquires user's watching information and updated media descriptive information from the IPTV system; advertisement access points are added in an electronic program menu template in the IPTV system, when the user selects to play an on-demand video, the electronic program menu template controls a set top box to jump to the advertisement subsystem for requesting to acquire advertisement information to be played; and the electronic program menu template plays the corresponding advertisement video content and the on-demand video content based on the playing mode set in the returned advertisement information. On the premise of not reducing the stability and runtime service performance of the IPTV system, the invention can conveniently integrate the third-party advertisement system into the IPTV system.
Description
Technical field
The present invention relates to IPTV (Internet Protocol Television, i.e. IPTV) technology, relate in particular to the method for a kind of IPTV system and integrating third-party advertisement subsystem thereof.
Background technology
Traditional television advertising is because the character of its One-to-All Broadcast can't accomplish to throw in personalized advertisement at niche audience or crowd, thereby its advertisement putting efficient is low relatively.The appearance of IPTV makes accurate input become possibility, because the addressability of IP address itself, it can be at certain zone, certain broadcasting group, even can be at individual advertisement delivery, its advertisement specific aim has qualitative leap.By the IPTV advertisement putting, same ad break originally can be play a plurality of effective advertisements simultaneously towards the different target crowd, and time availability is higher.Therefore advertisement putting efficient can be obviously improved, also huge ad revenue will be brought.
The function that IPTV manufacturer often more pays close attention to the IPTV system realizes, it is not the advertisement operation requirement of understanding very much operator, the advertisement subsystem that is provided by IPTV manufacturer does not often reach the advertisement operation requirement of operator at aspects such as functional completeness, performability and function improvement, often all there be moving for many years of oneself in IPTV operator simultaneously, Cheng Shu advertisement subsystem, the not advertisement subsystem that can use IPTV manufacturer to provide relatively.Yet also do not have at present in the prior art a kind ofly can make the IPTV system method of integrating third-party advertisement subsystem easily.
Summary of the invention
The invention provides the method for a kind of IPTV system and integrating third-party advertisement subsystem thereof, make when not reducing the IPTV stability of a system and operation, under the service performance prerequisite, can easily third party's ad system be integrated in the IPTV system.
Technical solution of the present invention comprises:
A kind of IPTV system comprises:
The content distributing network subsystem is used to deposit the advertisement video content of order video content and the injection of third party's advertisement subsystem;
The information gathering interface message processor (IMP) is used for regularly obtaining user's the viewing information and the media description information of renewal, sends it to third party's advertisement subsystem;
The electric program menu subsystem, when the user selects the play-on-demand video, be used for the controller top box and jump to the advertising message that third party's advertisement subsystem acquisition request will be play, and from the content distributing network subsystem, obtain the order video content that correspondent advertisement video content and user select and play according to the broadcast mode of setting in the advertising message of returning.
Wherein, described user's viewing information be user ID and user grouping information, set-top box information, the media information of watching, in the descriptor of watching one or more.
Further, described third party's advertisement subsystem is thrown in strategy according to the user's who gets access to from the information gathering interface message processor (IMP) the viewing information and the media description information of renewal for the user formulates correspondent advertisement; And when receiving the advertisement information play request, return the advertising message that needs are play to the electric program menu subsystem according to the advertisement putting strategy of formulating for the user.
A kind of method of IPTV system integration third party advertisement subsystem comprises step:
A, third party's advertisement subsystem are injected into the advertisement video content in the IPTV system, and regularly obtain user's the viewing information and the media description information of renewal from the IPTV system, throw in strategy according to the information that gets access to for the user formulates correspondent advertisement;
B, add advertisement access points in the electric program menu template of IPTV system, when the user selected the play-on-demand video, electric program menu template controller top box jumped to the advertising message that acquisition request will be play in third party's advertisement subsystem;
C, third party's advertisement subsystem return the advertising message that needs are play according to the advertisement putting strategy of formulating for the user to the electric program menu template, and the electric program menu template is play the order video content of correspondent advertisement video content and user's selection according to the broadcast mode of setting in this advertising message.
Wherein, described user's viewing information be user ID and user grouping information, set-top box information, the media information of watching, in the descriptor of watching one or more.
Further, in the described steps A, the information gathering interface timing acquiring user's of IPTV system the viewing information and the media description information of renewal, and generation corresponding data acquisition file, behind the Preset Time interval, third party's advertisement subsystem obtains described capture file by the FTP mode from described information gathering interface.
Further, in the described steps A, third party's advertisement subsystem basis user's of timing acquiring from the IPTV system the viewing information and the media description information of renewal are determined user's watching habit information, throw in strategy according to user's watching habit information for the user formulates correspondent advertisement.
Further, among the described step C, third party's advertisement subsystem obtains the current viewing information of user of carrying in the request according to the advertising message that receives and inquires about the advertisement putting strategy of this user's correspondence, returns the advertising message that needs broadcast to the electric program menu template.
Wherein, the current viewing information of described user is one or more in user ID and user grouping information, set-top box information, the media information of watching, the current viewing time point.
Further, among the described step C, the electric program menu template is formed playlist with the order video content identification that the advertisement video content identification of carrying in the described advertising message and user select according to the broadcast mode of setting in the described advertising message, and the controller top box obtains corresponding video content according to this playlist successively and play from the content distributing network subsystem of IPTV system.
Beneficial effect of the present invention is as follows:
1) after the employing technical solution of the present invention, the different operators of same IPTV system can be as required, in EPG (Electronic Program Guide, electric program menu) template separately, add advertisement access points, insert different third party's advertisement subsystems;
2) integrating third-party advertisement subsystem can not reduce the IPTV system stability and when operation service performance.When operation, set-top box is browsed the EPG template by http protocol, after selecting broadcast program, the EPG template is by HTTP redirection mechanism, set-top box is redirected to third party's advertisement subsystem obtains advertising message, also be to jump to the EPG template when third party's advertisement subsystem returns advertising message, finish follow-up play by HTTP redirection mechanism.Thereby IPTV system and third party's advertisement subsystem formed parallel system, a side fault and can not influence the opposing party unusually.Just because of be the system that walks abreast, set-top box does not take the EPG resource in request advertising message flow process, when browsing EPG, do not take third party's advertisement subsystem resource yet yet, and two systems can not cause the reduction of performance because of butt joint;
3) IPTV system and third party's advertisement subsystem have been isolated, EPG template and information gathering interface except operator oneself customization, each equipment of IPTV system and module are not all known the existence of third party's advertisement subsystem, IPTV system manufacturer and third party's advertisement subsystem manufacturer do not need to be concerned about the inside realization details to method, system, thereby can be absorbed in the native system business function more and realize and technological improvement.
Description of drawings
Fig. 1 is the structured flowchart of IPTV of the present invention system;
Fig. 2 is the flow chart of the method for IPTV system integration third party advertisement subsystem of the present invention;
Fig. 3 is the flow chart of an instantiation of the media description information that third party's advertisement subsystem obtains user's viewing information and renewal among the present invention by the information gathering interface;
Fig. 4 is for adding the EPG internal module configuration diagram of advertisement access points in the EPG template among the present invention;
Fig. 5 is the flow chart for broadcast user on-demand content after the adding advertisement access points among the present invention.
Embodiment
Core concept of the present invention is by increase the information gathering interface in the IPTV system, and increase advertisement access points in the template of on EPG, moving, by information gathering interface and advertisement access points third party's advertisement subsystem is integrated in the IPTV system, make IPTV manufacturer and ad system manufacturer need not to be concerned about inside realization details, thereby can be absorbed in the native system business function more and realize and technological improvement method, system.
Below in conjunction with each accompanying drawing specific implementation process of the present invention is given further detailed explanation.
See also Fig. 1, this figure is the structured flowchart of IPTV of the present invention system, please mainly comprises CDN (Content Delivery Network, content distributing network) subsystem, information gathering interface message processor (IMP) and EPG subsystem, wherein,
The CDN subsystem is used to deposit the advertisement video content of order video content and the injection of third party's advertisement subsystem;
The information gathering interface message processor (IMP), be used for regularly obtaining the call bill data that records the detailed viewing information of user from the ticket storehouse, and the media description information that from the IPTV ADMINISTRATION SUBSYSTEM, obtains renewal, generate the corresponding data acquisition file, obtain behind the Preset Time interval for third party's advertisement subsystem, described third party's advertisement subsystem is thrown in strategy according to the capture file that gets access to from the information gathering interface message processor (IMP) for the user formulates correspondent advertisement;
The EPG subsystem, when the user selects the play-on-demand video, be used for the controller top box and jump to the advertising message that third party's advertisement subsystem acquisition request will be play, third party's advertisement subsystem is when receiving the advertisement information play request, return the advertising message that needs are play according to the advertisement putting strategy of formulating for the user to the EPG subsystem, the EPG subsystem according to the broadcast mode of setting in the advertising message of returning to the order video content from the CDN subsystem, obtaining correspondent advertisement video content and user and select and play.
Wherein, the detailed viewing information of user mainly comprises user ID and user grouping information, set-top box information (comprising information such as set-top box ID, IP address), the media information of watching (media content ID, title, type etc.), the descriptor (viewing time point, time started, concluding time, flow etc.) of watching; Media description information is some information more fully, mainly comprises content uploading time, protagonist, directs, originates from what country etc.
Corresponding to said system of the present invention, the present invention and then a kind of method of IPTV system integration third party advertisement subsystem is provided.See also Fig. 2, this figure is the flow chart of the method for IPTV system integration third party advertisement subsystem of the present invention, and it mainly comprises the steps:
Step S201, third party's advertisement subsystem are injected into all kinds of advertisement video contents in the CDN subsystem of IPTV internal system, but become the displaying video in the IPTV system.
The information gathering interface of step S202, IPTV system regularly obtains the call bill data that records the detailed viewing information of user from the ticket storehouse, and the media description information that from the IPTV ADMINISTRATION SUBSYSTEM, obtains renewal, generate the corresponding data acquisition file, capture file can adopt the file of txt form.
Wherein, the detailed viewing information of user mainly comprises user ID and user grouping information, set-top box information (comprising information such as set-top box ID, IP address), the media information of watching (media content ID, title, type etc.), the descriptor (viewing time point, time started, concluding time, flow etc.) of watching; Media description information is some information more fully, mainly comprises content uploading time, protagonist, directs, originates from what country etc.
Behind step S203, the interval of the Preset Time after the information gathering interface of IPTV system generates capture file at every turn, third party's advertisement subsystem obtains this capture file in the FTP mode to the information gathering interface.
Figure 3 shows that third party's advertisement subsystem among the present invention obtains the flow chart of an instantiation of the media description information of user's viewing information and renewal by the information gathering interface, the information gathering interface that the figure illustrates the IPTV system regularly obtains the call bill data of user's viewing information on the same day in the IPTV system and the renewal media description information of IPTV system every night, after through one hour, third party's advertisement subsystem regularly obtains information gathering interface firm data file of gathering today in the FTP mode to the information gathering interface every night.
Step S204, third party's advertisement subsystem determine user's watching habit information according to the media description information of detailed viewing information of the user of timing acquiring from the IPTV system and renewal by data mining or other analytical methods, throw in strategy according to user's watching habit information for the user formulates correspondent advertisement.
For example: for the footwear advertisement of better pushing the ball under the user, third party's advertisement subsystem is according to the type of user's viewing information user's view content in record analysis a period of time.At the user who watches the certain hour sports cast weekly, before each this user's broadcast program, play the sneakers advertisement by a certain percentage, realize that the orientation of advertisement pushes, improve advertisement putting efficient.
Step S205, in the EPG of IPTV system template, add advertisement access points, when the user selects the play-on-demand video, the EPG template jumps to the advertising message that acquisition request will be play in third party's advertisement subsystem with HTTP redirection controller top box, and advertising message is obtained and carried media description and the current time information that user ID and user grouping information, IP address, user watch in the request.
The EPG subsystem of IPTV system is based on the exploitation of j2e framework, and inside is divided in order to be responsible for showing the template layer of purpose and the EPG business platform of responsible control and Business Processing.Template layer has comprised the various templates of operator according to the customization of operation purpose, and masterplate is made up of jsp, is finished by jsp and shows and the user asks the redirect of flow process.Operator can be according to the operation needs, in template, increase advertisement access points (the request Advertisement Server obtains the advertising message flow process), the user is clicked when reviewing with various order video browsing EPG, before jumping to broadcast page movie, TVOD, at first jump to the advertisement access points jsp page, the advertisement access points jsp page obtains the advertising message that will play to corresponding third party's advertisement subsystem.The EPG internal module configuration diagram of adding advertisement access points as shown in Figure 4 in the EPG template.
Step S206, third party's advertisement subsystem obtain the information of carrying in the request according to the advertising message that receives and draw user profile, user location, the media content of watching and current viewing time point, inquire about the advertisement putting strategy of this user's correspondence with this, return the advertising message that needs broadcast to the EPG template.
Step S207, EPG template form playlist with the order video content identification that the advertisement video content identification of carrying in the described advertising message and user select according to the broadcast mode of setting in the described advertising message, and the controller top box obtains corresponding video content according to this playlist successively and play from the CDN subsystem of IPTV system.
See also Fig. 5, this figure is a flow chart of playing user's on-demand content among the present invention after the adding advertisement access points, mainly comprises the steps:
1) set-top box sends to the EPG template with the order video that the user selects;
2) the EPG template at first jumps to the advertisement access points page in face of jumping to the EPG broadcast page, and the Advertisement Server that is redirected in third party's advertisement subsystem at advertisement access points page http obtains advertising message;
3) Advertisement Server is inquired about the advertisement putting strategy of this user's correspondence, determines the advertising message that needs broadcast;
4) Advertisement Server is carrying the advertising message that needs broadcast, uses http to be redirected mode and is redirected to the EPG broadcast page;
5) EPG plays preceding slotting advertisement (advertisement of the preceding broadcast of playing programs), user's on-demand content, the slotting advertisement in back (playing programs finishes the advertisement of broadcast) the composition playlist that the page returns Advertisement Server, and inquires about first video to be played;
6) EPG plays the page returns first video to be played in the playlist (preceding slotting advertisement) to set-top box address;
7) set-top box link CDN subsystem is play first video to be played (preceding slotting advertisement);
8) set-top box is play the page to EPG and is returned first video playback to be played message that finishes;
9) the EPG broadcast page returns the address of next video to be played in the playlist towards set-top box;
10) set-top box link CDN subsystem is play second video to be played;
11) set-top box is play the page to EPG and is returned second video playback to be played message that finishes;
12) after all video playback to be played finish in the playlist, return the EPG masterplate page before playing, allow the user select other playing programs.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (10)
1. an IPTV system is characterized in that, comprising:
The content distributing network subsystem is used to deposit the advertisement video content of order video content and the injection of third party's advertisement subsystem;
The information gathering interface message processor (IMP) is used for regularly obtaining user's the viewing information and the media description information of renewal, sends it to third party's advertisement subsystem;
The electric program menu subsystem, when the user selects the play-on-demand video, be used for the controller top box and jump to the advertising message that third party's advertisement subsystem acquisition request will be play, and from the content distributing network subsystem, obtain the order video content that correspondent advertisement video content and user select and play according to the broadcast mode of setting in the advertising message of returning.
2. the system as claimed in claim 1 is characterized in that, one or more in the descriptor that described user's viewing information is user ID and user grouping information, set-top box information, the media information of watching, watch.
3. system as claimed in claim 1 or 2 is characterized in that, described third party's advertisement subsystem is thrown in strategy according to the user's who gets access to from the information gathering interface message processor (IMP) the viewing information and the media description information of renewal for the user formulates correspondent advertisement; And when receiving the advertisement information play request, return the advertising message that needs are play to the electric program menu subsystem according to the advertisement putting strategy of formulating for the user.
4. the method for an IPTV system integration third party advertisement subsystem is characterized in that, comprises step:
A, third party's advertisement subsystem are injected into the advertisement video content in the IPTV system, and regularly obtain user's the viewing information and the media description information of renewal from the IPTV system, throw in strategy according to the information that gets access to for the user formulates correspondent advertisement;
B, add advertisement access points in the electric program menu template of IPTV system, when the user selected the play-on-demand video, electric program menu template controller top box jumped to the advertising message that acquisition request will be play in third party's advertisement subsystem;
C, third party's advertisement subsystem return the advertising message that needs are play according to the advertisement putting strategy of formulating for the user to the electric program menu template, and the electric program menu template is play the order video content of correspondent advertisement video content and user's selection according to the broadcast mode of setting in this advertising message.
5. method as claimed in claim 4 is characterized in that, one or more in the descriptor that described user's viewing information is user ID and user grouping information, set-top box information, the media information of watching, watch.
6. method as claimed in claim 4, it is characterized in that, in the described steps A, the information gathering interface timing acquiring user's of IPTV system the viewing information and the media description information of renewal, and generation corresponding data acquisition file, behind the Preset Time interval, third party's advertisement subsystem obtains described capture file by the FTP mode from described information gathering interface.
7. as claim 4 or 6 described methods, it is characterized in that, in the described steps A, third party's advertisement subsystem basis user's of timing acquiring from the IPTV system the viewing information and the media description information of renewal are determined user's watching habit information, throw in strategy according to user's watching habit information for the user formulates correspondent advertisement.
8. method as claimed in claim 7, it is characterized in that, among the described step C, third party's advertisement subsystem obtains the current viewing information of user of carrying in the request according to the advertising message that receives and inquires about the advertisement putting strategy of this user's correspondence, returns the advertising message that needs broadcast to the electric program menu template.
9. method as claimed in claim 8 is characterized in that, the current viewing information of described user is one or more in user ID and user grouping information, set-top box information, the media information of watching, the current viewing time point.
10. method as claimed in claim 4, it is characterized in that, among the described step C, the electric program menu template is formed playlist with the order video content identification that the advertisement video content identification of carrying in the described advertising message and user select according to the broadcast mode of setting in the described advertising message, and the controller top box obtains corresponding video content according to this playlist successively and play from the content distributing network subsystem of IPTV system.
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