CN101431682B - Advertisement system suitable for IPTV and implementing method thereof - Google Patents
Advertisement system suitable for IPTV and implementing method thereof Download PDFInfo
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- CN101431682B CN101431682B CN2007100480225A CN200710048022A CN101431682B CN 101431682 B CN101431682 B CN 101431682B CN 2007100480225 A CN2007100480225 A CN 2007100480225A CN 200710048022 A CN200710048022 A CN 200710048022A CN 101431682 B CN101431682 B CN 101431682B
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Abstract
The invention discloses an advertisement system for putting in and broadcasting advertisement operation based on IPTV system which includes: a whole system for managing, distributing, updating and broadcasting advertisement; a advertisement managing system for managing, decision distributing and updating advertisement resource, a center media information content managing system for uniform editing media information, generating media information and at the same time distributing media information; a virtual channel studio system for editing virtual channel, broadcasting visual channel and controlling visual channel; a content managing system for uniform integration operation management to media information and media, and a EPG system for displaying page advertisement and processing advertisement resource requirement. Using the advertisement system can put in advertisement with multi-angle and multi-form, at the same time put in advertisement individually to various user group. The system is convenient for analysing user's action to supplier and operator, and advertisement is put in the really need user, the user can find need merchandise information.
Description
Technical field
The present invention relates to communication network, content distributing network, database technology, the real time content request based on television services on the User IP network is mutual; Especially the content on the virtual channel (Virtual Channel) is inserted technology.
Background technology
IPTV is as a kind of emerging service of global fast development in recent years, and it integrates the great achievement of IP and TV technology, has not only annotated intension again for television services, and has picked up motive power based on application for the development of IP technology.
With traditional pass through wireless or coaxial cable to broadcast TV programme different, the IPTV system directly provides high-quality TV programme and video content to client by broadband IP network, its essence is a multimedia, multiple services service platform, it has merged traditional broadcast television service, various application on the Internet, and emerging communication service are for the user provides live telecast, time-moving television, video on demand, broadcast program subscription (PVR), information browse and inquiry, music/OK a karaoke club 0K, interactive advertisement, recreation, multiple services such as communication.By set-top box, with these business integration together, it is more timely that the user is obtained, convenient, enriching experiences.IPTV has expanded the notion of " seeing TV ", and " seeing TV " no longer is to watch passively on the original meaning, and spectators can interactively select and control the rating content, enjoy new experience, obtains personalized programme content service.
After seeing that television services obtains revolutionary variation, the advertising business of income maximum has also had a unprecedented development platform on the traditional tv business.Video content in traditional television services is to adopt unidirectional transfer mechanism, and all TV programme adopt the good mechanism of pre-edit to carry out layout and play, advertisement also as the Promgramming of one of them special nature in system.The supplier of advertising business and advertised product can't obtain the statistics of throwing in more exactly, can only add up general audient's face by relatively fuzzyyer audience ratings.
Advertisement delivery on the television services of employing IPTV technology, owing to be two-way interactive service, operator and content provider can catch user's viewing-data more accurately, can adjust ad content according to the user's data analysis, the ad content that simultaneously can adjustment quasi real time broadcasts; The exhibition method of advertisement has simultaneously also had multiple combining form, can be illustrated in the page, and window is under footmark and the various states such as full frame.
Summary of the invention
On traditional TV platform, have only the broadcast of continual video flowing, it is more single to represent form, simultaneously also quite inconvenient for the modification of ad content, and neither one advertisement modification mechanism and strategy flexibly fits into action attitude adjustment broadcast content.
The object of the present invention is to provide the system of a cover based on the ad-request of IPTV system, input, broadcast.Can the exhibiting pictures class, window video class, multiple combined advertisements such as stack advertisement and full screen video series advertisements on the video content.
In order to achieve the above object, solution of the present invention is:
A kind of ad system that is applicable to IPTV, this system is used in and carries out advertising business in the IPTV system and play, and it is characterized in that: can carry out display advertising, icon stack advertisement that can be on video pictures, can realize the advertisement of video flowing, comprise following subsystem:
An Advertising Management System that is used for advertising resource management, advertising strategy definition distribution and renewal, advertisement decision-making;
One is used for unified matchmaker and supports editor, and the matchmaker supports production, carries out the center matchmaker that matchmaker's money issues and manage simultaneously and supports Content Management System;
One is used to carry out virtual channel programs list editor and generates, and formulating programme inserts and integrates, and comprises promotional literature and inserts and virtual channel broadcast and the control system broadcasted;
The integrated operation system of content that is used for unified medium integrated management and service operation;
An EPG system that is used for the displayed page advertisement and carries out advertisement resource request.
Further, described Advertising Management System comprises:
For entire I PTV system provides unified advertising resource management, the advertisement matchmaker supports integrated operation management, the advertisement position management, and the advertising strategy management, Advertisement arrangement is managed, and the central Advertising Management System of the statistics and analysis of advertisement putting is provided; According to the region, the period, advertisement position, program category reaches other advertising strategies and provides the advertisement decision-making to EPG, is deployed in the advertisement execution system of each Area Node, i.e. local advertisement-management system.
Described central Advertising Management System:
Receive and import the advertisement matchmaker standing breath that centring system issues, manage all local advertising resources according to the definition of matchmaker's standing breath;
The matchmaker of advertisement is supported metamessage, ad spot information, the waiting information synchronization of advertising strategy information and advertisement is given the guard station Advertising Management System;
The content of showing on all advertisement positions and the advertisement position is managed, define the picture of showing on the concrete advertisement position, define advertising strategy;
Define the issue of advertisement according to the advertising strategy of inside, the issue here is divided into two parts:
One, fill the advertisement formwork and the ad entry of Schedule object according to strategy, populated Schedule object is for cannel broadcast;
Two, respond the EPG page according to strategy and should show what advertisement, use for the EPG advertisement;
The editting function of formulating programme can be edited formulating programme, and content edited comprises AdTemplate and two kinds of objects of AdItem, the operation that object upgrades or deletes; Can import and derive programme, and can be synchronized to broadcast system to the programme that upgrades;
Be responsible for the ad entry in the advertisement formwork of reserving in the programme is upgraded, comprise that the ad entry AdItem to comprising in the template adds, the operation that deletion etc. are upgraded, but can not change operation to the advertisement formwork AdTemplate in the programme, just Advertising Management System can only be operated and belong to the content of advertisement formwork in the time period in the programme.
Described local advertisement-management system:
The guard station Advertising Management System is to be positioned at the distributed ad decision system of lower floor, is used to respond the response of the local advertising resource decision requests that inserts, and the center Advertising Management System at while and center keeps synchronously;
The matchmaker of the advertisement that reception and the center of importing Advertising Management System come synchronously supports metamessage, ad spot information, the waiting information of advertising strategy information and advertisement;
In the time of advertisement resource request, Advertising Management System provides the advertising resource parameter that should show on the advertisement position according to required parameter and local policy, and concrete function is as follows:
EPG sends required parameter according to the User Page access request, and the parameter of request comprises advertisement position, the residing region of EPG, requested resource type etc.;
The guard station Advertising Management System is received the user access request that EPG sends over, analytic parameter;
The guard station Advertising Management System defines the needs parameter that request is returned to EPG according to the ad distribution strategy that obtains synchronously from the center Advertising Management System;
The guard station Advertising Management System returns the parameter of response to EPG.
The object definition method of described advertisement matchmaker money comprises following object and mutual mapping relations thereof:
With advertisement video of Program object factory, its SourceType attribute is Advertisement;
With the video content of Movie object factory advertisement, can comprise H.264 MPEG4, AVS video;
With the image content of Picture object factory advertisement, Flash can be used as image content and issues;
Represent default advertisement formwork with the AdTemplate object;
Represent ad entry in the default advertisement formwork with the AdItem object;
Represent the plan that advertisement is play with the Schedule object;
By mapping default advertisement formwork and ad entry are associated together, by shining upon with ad break---Schedule and default advertisement formwork are associated together, by shining upon with ad break---schedule and ad entry are associated together;
With Progam-Movie, Program-Picture is associated together by mapping object; Program can with a plurality of Movie, a plurality of Picture associations.
The integrated operation system of described content comprises:
Management system to the advertisement original contents is provided, provides, picture, the work that programme produces all advertisement videos;
Comprise advertisement interior, the system that programme is edited and synthesized;
Be responsible for video compression to advertisement video, the editor of picture, the establishment of formulating programme and edition function insert advertisement formwork AdTemplate and ad entry AdItem in programme;
The function that comprises:
Generate the matchmaker and support the sign MediaCode that data and matchmaker support data, this MediaCode is that whole system is unique, does not allow repetition;
The Schedule object is carried out the programme editing, for programme is inserted the AdTemplate template and is inserted the AdItem object of giving tacit consent to, content association in the AdItem object is the content of system default, can be carried out the renewal of clauses and subclauses and content by the advertising management platform in the process of issuing;
For the Unified coding work of video content, all therefrom intracardiac content management system of all media contents system imports and does unified encoding process in system;
All matchmakers support issuing of data and media file, the integrated operation management platform of the unified importing of the content that issues.
The define method of described advertisement formwork:
The AdTemplate definition
| No | Property name/attribute | Describe | Must fill out (Y/N) | Length | Note | ||
| ?1 | ?AdTemplate | ||||||
| ?2 | ?ElementTyp?e | ?att | “AdTemplate” | Y | |||
| ?3 | ?ID | ?att | Unique identification in the interface | Y | ?32 | ||
| ?4 | ?Action | ?att | Action type registration-REGIST renewal-UPDATE deletion-DELETE | Y | |||
| ?5 | ?Code | ?pn | The globally unique identifier of advertisement formwork | Y | ?128 | ||
| ?6 | ?Name | ?pn | The advertisement formwork title | Y | ?128 | ||
| ?7 | ?Duration | ?pn | The duration of advertisement formwork (HH24MISS) | Y | ?6 | ||
| ?8 | ?Status | ?pn | Status Flag 0: lost efficacy 1: come into force | Y | ?1 | ||
| ?9 | ?Result | ?pn | 0: the success other: error code | ?1 | Answer file comprises | ||
| ?10 | ?ErrorDesc?ription | ?pn | Error description | ?1024 | Answer file comprises |
The define method of described ad entry:
The AdItem definition
| No | Property name/attribute | Describe | Must fill out (Y/N) | Length | Note | ||
| ?1 | ?AdItem | ||||||
| ?2 | ?ElementTyp?e | ?att | “AdItem” | Y | |||
| ?3 | ?ID | ?att | Unique identification in the interface | Y | ?32 | ||
| ?4 | ?Action | ?att | Action type registration-REGIST renewal-UPDATE deletion-DELETE | Y | |||
| ?5 | ?Code | ?pn | The globally unique identifier of ad entry | Y | ?128 | ||
| ?6 | ?Name | ?pn | The ad entry title | Y | ?128 | ||
| ?7 | ?MediaCode | ?pn | The globally unique identifier of the pairing video of ad entry | Y | ?128 | ||
| ?8 | ?Duration | ?pn | The duration of ad entry (HH24MISS) | Y | ?6 | ||
| ?9 | ?Result | ?pn | 0: the success other: error code | ?1 | Answer file comprises |
| 10 | ErrorDesc ription | pn | Error description | 1024 | Answer file comprises |
Described EPG system, comprising:
The advertisement matchmaker standing that reception issues from the integrated operation platform of IPTV ceases and is stored in the local system, and the data that issue comprise Schedule, Picture;
The EPG system comprises as the platform that mainly presents of advertisement: also can call local resource according to the strategy that returns to advertising management platform application advertisement putting strategy and show advertisement in the user requests webpage visit;
If with the communication process of advertising management platform in fault occurred and caused can not causing obtaining advertising strategy, the default policy that EPG can call self comes display ads;
The advertisement position that EPG comprises comprises the video of picture or window etc.;
The footmark advertisement that can on full frame video, superpose of EPG system;
Can be for inserting advertisement video before the VOD/TVOD program;
The EPG server is to guard station Advertising Management System request advertising resource information.
The programme editor and the synthesis system of the integrated operation platform of described IPTV comprise:
The function that has the editing program list and import and export, the programme that has comprised default advertisement template and advertising programme of deriving for the centre point management system provides interface to import;
Communicate by interface and advertising management module, transmission has comprised the programme of default advertisement template and ad entry and has given Advertising Management System, gets back to programme editor and synthesis system more synchronously behind the needs renewal programme of Advertising Management System according to advertising strategy;
The programme that upgrades by Advertising Management System has imported to programme editor and synthesis system, and this programme needs the content upgraded in the broadcast process that has comprised in the actual advertisement business;
Because the programme of ad system importing and the programme that the centre point management system imports are arranged, the programme editor must carry out union operation to two parts of identical programmes of ID with synthesis system, and the advertisement matchmaker standing of going to replace in the original program with AdTemplate in the programme of ad system importing and AdItem ceases.
This is applicable to that the integrated operation platform of IPTV of the ad system of IPTV contains the editor and the synthesis flow of the programme of advertisement, comprising:
It is single that the therefrom intracardiac content management system of integrated operation platform reception issues the initial program of getting off, and the content in this programme has comprised the default advertisement programme that should play when breaking down with Advertising Management System;
Integrated operation platform is issued to each lower floor's platform to programme;
The integrated operation platform of IPTV sends to the advertising management platform to formulating programme by soap protocol;
The advertising management platform is filled ad entry according to advertising strategy, upgrades advertisement; And the formulating programme that renewal is got well sends back to integrated operation platform;
Integrated operation platform is single merging of complete programs of the formulating programme that receives from the advertising management platform and self original preservation, and the principle of merging is that two identical programmes of ID merge, and has only a programme in the system after guaranteeing to merge; Integrated operation platform is upgrading the programme that the good programme that comprises new ad entry is issued to each guard station lower floor platform by the order of upgrading operation and replaces the guard station platform.
Also comprise the program request advertising business:
1) Advertising Management System is issued to the integrated operation platform of IPTV with the mapping relations of advertisement video content and classified catalogue;
2) the integrated operation platform of IPTV arrives the EPG server with metadata synchronization.EPG puts into advertisement video the classified catalogue of appointment as VoD;
The integrated operation platform of IPTV that the center Advertising Management System issues the mapping relations of advertisement video content and classified catalogue.
The advertisement broadcast system adopts the mechanism of working out programme in advance, and the programme that edits in advance is issued in the broadcast system, and the content of needs being play by other interface is issued in each broadcast system by the mechanism that file transmits simultaneously.
The EPG interface of IPTV is the inlet that the user checked and sought program, attention rate to content when the user browses on EPG is very large, advertisement on this interface has more intense sucking action to the user, the real-time request of having adopted is thrown in to the EPG of advertising business by system of the present invention, the dynamic mechanism that generates, the execution mode chapters and sections that detailed flow process and treatment mechanism please be seen below.
The EPG page has stayed the advertisement position of playing advertisement in fixing position, the content in the advertisement position can be video or picture, and concrete strategy decides according to the design specification of EPG; When showing, need call the resource that is pre-existing in this locality by the resource policy that feeds back and be presented at corresponding advertisement position the EPG page to ad decision system request playing resource.
For the ad content that is in the programme, support management interface by the matchmaker and be issued to broadcast system, ad content in the programme can upgrade according to advertising strategy, and the advertising message of renewal is issued to broadcast system by the ad decision system on upper strata by the media management platform.
Cooperating EPG page advertisement and video to break for commercialsy can bring a kind of brand-new advertising vision to experience to the user, and the advertisement of playing based on strategy simultaneously can be answered an advertisement in the shortest time and be thrown in main requirement; And all advertisements broadcast record all can be kept at the form of daily record in the system, and daily record can upload to Advertising Management System and use for analysis and decision.The Organization Chart of whole ad system sees also Fig. 1.
Description of drawings
The ad system configuration diagram of Fig. 1 embodiment of the invention.
The Advertising Management System of Fig. 2 embodiment of the invention and integrated operation platform interface schematic diagram.
The Advertising Management System of Fig. 3 embodiment of the invention and EPG interface schematic diagram.
The Advertising Management System configuration diagram of Fig. 4 embodiment of the invention.
The integrated operation platform of Fig. 5 embodiment of the invention merges the programme schematic flow sheet.
CAMS:Central Advertisement Management System, the center Advertising Management System;
LAMS:Local-Advertisement Management System, local advertisement-management system;
CMS:Central Media System, the centre point management system;
VCC:Virtual Channel, virtual channel;
STB:Set Top Box, set-top box;
AMS:Advertisement Management System, Advertising Management System.
Embodiment
The present invention is further illustrated below in conjunction with the accompanying drawing illustrated embodiment.
Whole advertisement play system is divided into following part:
1. Advertising Management System
Advertising Management System is the core of whole advertisement broadcast system, and Advertising Management System is divided into CAMS and LAMS two-layer configuration:
Center Advertising Management System (CAMS-Central Advertisement Management System) for example, is deployed in the advertisement unified management system at center, Shanghai.Manage for entire I PTV system provides unified advertising resource, the advertisement matchmaker supports content distribution management, the advertisement position management, and the advertising strategy management, Advertisement arrangement is managed, and the statistics and analysis of advertisement putting is provided.
Local advertisement-management system (LAMSLocal-Advertisement Management System) is deployed in the advertisement execution system of each guard station.The center Advertising Management System is supported metamessage with the matchmaker of advertisement, ad spot information, and the waiting information synchronization of advertising strategy information and advertisement is given the guard station Advertising Management System.The guard station Advertising Management System is according to the region, the period, and advertisement position, program category, and other advertising strategies provide advertising resource to EPG.
The center Advertising Management System is responsible for the management of all advertising resources, advertising resource comprises the video of advertisement, picture, the module of advertisement and concrete ad entry etc., all resources all need the resource management sign of unified input of central management system and distributing uniform, we are called MediaCode in system, and MediaCode is produced by the centre point systematic unity.
2. centre point management system
Centre point management system (CMS--Central Media System) is the source that all advertising resources produce, it is the warehouse of advertising resource, all advertisements of playing in system all must import by therefrom intracardiac content management system, and the content of importing comprises picture, video.
The centre point management system is responsible for the coding work of all videos, and be all media resource according to regular allocation MediaCode, this MediaCode supports the object identity of management as unified matchmaker.The matchmaker who generates supports file and exports to Advertising Management System, and Advertising Management System is with this unique identification as management.
The centre point management system generates according to planning and comprises advertisement and play the matchmaker of object and support file and media file and object is issued to unified integrated operation management system---and the integrated operation platform of IPTV is forwarded to corresponding virtual channels by the integrated operation platform of IPTV and broadcasts module VCC.
3. virtual channel broadcast system
The virtual channel broadcast system receives the matchmaker who sends from the integrated operation platform branch of IPTV and supports the file medium file, carries out the broadcast of program by reading the programme that defines.
4. integrated operation management platform
IPTV is an operation platform based on content service, cooperate business to carry out with content disposition and need a unified packing of product and Content Management Platform.Platform provides management that the matchmaker supports data, issues, and the management of media file issues simultaneously.
The system interface operation flow is as follows:
1), Advertising Management System is issued to the integrated operation platform system of IPTV with advertisement formwork;
2), the integrated operation platform system of IPTV will comprise the programme of reserving ad break and send to Advertising Management System;
3), Advertising Management System by with the interface of the integrated operation platform of IPTV, be certain ad break, fill ad entry;
4), Advertising Management System by with the interface of the integrated operation platform of IPTV, revise in certain ad break the corresponding ad content information of certain ad entry.
5.EPG advertisement is showed
The EPG server is when dynamically generating the EPG page, because EPG is deployed in each guard station, therefore the layer architecture mechanism EPG according to Advertising Management System directly asks advertising resource to the local advertisement-management system LAMP of locality.The guard station Advertising Management System is according to adline, the region, and the period, advertisement position, program category, and other advertising strategies are returned advertising resource to EPG.
Main advertisement forms such as the insertion advertisement of EPG support page figure and Flash advertisement, VoD/TVoD, footmark advertisement.
6. program request advertising business
The business of some advertisement is to provide an inlet ad content with special location and attraction, and this type of the behavior of advertisement of user's program request is an advertising programme with regard to the similar content that is program request with common VOD program of program request.Basic procedure:
1) Advertising Management System is issued to the integrated operation platform of IPTV with the mapping relations of advertisement video content and classified catalogue;
2) the integrated operation platform of IPTV arrives the EPG server with metadata synchronization.EPG puts into advertisement video the classified catalogue of appointment as VoD;
Intersystem interface interface 1, the integrated operation platform platform of IPTV that the center Advertising Management System issues the mapping relations of advertisement video content and classified catalogue.
The above-mentioned description to embodiment is can understand and apply the invention for ease of those skilled in the art.The person skilled in the art obviously can easily make various modifications to these embodiment, and needn't pass through performing creative labour being applied in the General Principle of this explanation among other embodiment.Therefore, the invention is not restricted to the embodiment here, those skilled in the art should be within protection scope of the present invention for improvement and modification that the present invention makes according to announcement of the present invention.
Claims (9)
1. ad system that is applicable to IPTV, this system is used in and carries out advertising business in the IPTV system and play, and it is characterized in that: can carry out display advertising, icon stack advertisement that can be on video pictures, can realize the advertisement of video flowing, comprise following subsystem:
(1). Advertising Management System
Be used for advertising resource management and advertising strategy definition distribution and upgrade;
This Advertising Management System is divided into following two-layer configuration:
Center Advertising Management System (CAMS-Central Advertisement ManagementSystem), the statistics and analysis that it provides unified advertising resource management, advertisement matchmaker to support content distribution management, advertisement position management, advertising strategy management, Advertisement arrangement management and advertisement putting is provided for entire I PTV system;
Local advertisement-management system (LAMSLocal-Advertisement ManagementSystem), it is deployed in the advertisement execution system of each guard station, described center Advertising Management System is supported metamessage with the matchmaker of advertisement, ad spot information, the sequencing information of advertising strategy information and advertisement are given described local advertisement-management system synchronously, and local advertisement-management system is according to the region, period, advertisement position, program category, and other advertising strategies provide advertising resource to EPG;
(2). centre point management system (CMS-Central Media System)
Be used for that unified matchmaker supports editor and the matchmaker supports production, carry out the matchmaker simultaneously and support and to issue and to manage;
The centre point management system is responsible for the coding work of all videos, and be that all media resource is according to regular allocation MediaCode, this MediaCode supports the object identity of management as unified matchmaker, the matchmaker who generates supports file and exports to Advertising Management System, and Advertising Management System is with this unique identification as management;
The centre point management system generates to comprise that advertisement plays that the matchmaker of object supports file and media file and object is issued to unified integrated operation management platform and is forwarded to corresponding virtual channels by this integrated operation management platform according to planning broadcasts module;
(3). the virtual channel broadcast system
Being used to carry out the single editor of virtual channel programs and generation, formulating programme inserts and integrates;
The virtual channel broadcast system receives the matchmaker who sends from integrated operation management platform branch and supports the file medium file, carries out the broadcast of program by reading the programme that defines;
(4). integrated operation management platform
Be used for unified medium integrated management and service operation, management that the matchmaker supports data be provided and issue, the management of media file issues simultaneously;
The system interface operation flow is as follows:
1), Advertising Management System is issued to integrated operation management platform with advertisement formwork;
2), integrated operation management platform will comprise the programme of reserving ad break and send to Advertising Management System;
3), Advertising Management System by with the interface of integrated operation management platform, be certain ad break, fill ad entry;
4), Advertising Management System by with the interface of integrated operation management platform, revise in certain ad break the corresponding ad content information of certain ad entry;
(5) .EPG advertisement display systems
Be used for the displayed page advertisement and carry out advertisement resource request;
EPG advertisement display systems is directly to local advertisement-management system request advertising resource, and local advertisement-management system is according to adline, the region, and the period, advertisement position, program category, and other advertising strategies are returned advertising resource to EPG advertisement display systems.
2. the IPTV ad system that is applicable to as claimed in claim 1 is characterized in that: described center Advertising Management System:
The advertisement matchmaker standing breath that reception and the center of importing Advertising Management System issue is managed all local advertising resources according to the definition of matchmaker's standing breath;
The matchmaker of advertisement is supported metamessage, ad spot information, the waiting information synchronization of advertising strategy information and advertisement is given local advertisement-management system;
The content of showing on all advertisement positions and the advertisement position is managed, define the picture of showing on the concrete advertisement position, define advertising strategy;
According to the advertising strategy of inside the issue of definition advertisement, the issue here is divided into two parts:
One, fill the advertisement formwork and the ad entry of Schedule object according to strategy, populated Schedule object is for cannel broadcast; Wherein, the Schedule object is represented the plan that advertisement is play;
Two, respond the EPG page according to strategy and should show what advertisement, use for the EPG advertisement;
The editting function of formulating programme can be edited formulating programme, and content edited comprises AdTemplate and two kinds of objects of AdItem, the operation that object upgrades or deletes; Can import and derive programme, and can be synchronized to broadcast system to the programme that upgrades; Wherein, the AdTemplate object is represented default advertisement formwork, and the AdItem object is represented the ad entry in the default advertisement formwork;
Be responsible for the ad entry in the advertisement formwork of reserving in the programme is upgraded, comprise that the AdItem object to comprising in the template adds, the operation that deletion is upgraded, but can not change operation to the AdTemplate object in the programme, just Advertising Management System can only be operated and belong to the content of advertisement formwork in the time period in the programme.
3. the IPTV ad system that is applicable to as claimed in claim 1 is characterized in that: described local advertisement-management system:
Local advertisement-management system is to be positioned at the distributed ad decision system of lower floor, is used to respond the response of the local advertising resource decision requests that inserts, and the center Advertising Management System at while and center keeps synchronously;
The matchmaker of the advertisement that reception and the center of importing Advertising Management System come synchronously supports metamessage, ad spot information, the waiting information of advertising strategy information and advertisement;
In the time of advertisement resource request, Advertising Management System provides the advertising resource parameter that should show on the advertisement position according to required parameter and local policy, and concrete function is as follows:
EPG sends required parameter according to the User Page access request, and the parameter of request comprises advertisement position, the residing region of EPG, requested resource type;
Local advertisement-management system is received the user access request that EPG sends over, analytic parameter;
Local advertisement-management system defines the needs parameter that request is returned to EPG according to the ad distribution strategy that obtains synchronously from the center Advertising Management System;
Local advertisement-management system is returned the parameter of response to EPG.
4. the IPTV ad system that is applicable to as claimed in claim 1 is characterized in that: the object definition method of described advertisement matchmaker money comprises following object and mutual mapping relations thereof:
With advertisement video of Program object factory, its SourceType attribute is Advertisement;
With the video content of Movie object factory advertisement, can comprise H.264 MPEG4, AVS video;
With the image content of Picture object factory advertisement, Flash can be used as image content and issues;
Represent default advertisement formwork with the AdTemplate object;
Represent ad entry in the default advertisement formwork with the AdItem object;
Represent the plan that advertisement is play with the Schedule object;
By mapping default advertisement formwork and ad entry are associated together, by mapping with ad break one by one Schedule object and default advertisement formwork be associated together, by shining upon with ad break---schedule object and ad entry are associated together;
With Progam object-Movie object, the Program object-the Picture object association together by mapping object; Program object can with a plurality of Movie objects, a plurality of Picture object associations.
5. the IPTV ad system that is applicable to as claimed in claim 1 is characterized in that: described integrated operation management platform comprises:
Management system to the advertisement original contents is provided, provides, picture, the work that programme produces all advertisement videos;
Comprise advertisement interior, editor and synthetic system are resolved in programme;
Be responsible for video compression to advertisement video, the editor of picture, the establishment of formulating programme and editting function are inserted AdTemplate object and AdItem object in programme; Wherein, the AdTemplate object is represented default advertisement formwork, and the AdItem object is represented the ad entry in the default advertisement formwork;
The function that comprises:
Generate the matchmaker and support the sign MediaCode that data and matchmaker support data, this MediaCode is that whole system is unique, does not allow repetition;
The Schedule object is carried out the programme editing, for programme is inserted the AdTemplate object and is inserted the AdItem object of giving tacit consent to, content association in the AdItem object is the content of system default, can be carried out the renewal of clauses and subclauses and content by Advertising Management System in the process of issuing;
For the Unified coding work of video content, all therefrom intracardiac content management system of all media contents system imports and does unified encoding process in system;
All matchmakers support issuing of data and media file, the integrated operation management platform of the unified importing of the content that issues.
6. the IPTV ad system that is applicable to as claimed in claim 1 is characterized in that: described EPG advertisement display systems, comprising:
The advertisement matchmaker standing that reception issues from integrated operation management platform ceases and is stored in the local advertisement-management system, and the data that issue comprise the Schedule object, the Picture object; Wherein, the Schedule object is represented the plan that advertisement is play;
EPG advertisement display systems comprises as the platform that mainly presents of advertisement: also can call local resource according to the strategy that returns to Advertising Management System application advertisement putting strategy and show advertisement in the user requests webpage visit;
If with the communication process of Advertising Management System in fault occurred and caused can not causing obtaining advertising strategy, the default policy that EPG advertisement display systems can call self comes display ads;
The advertisement position that EPG advertisement display systems comprises comprises the video of picture or window;
The footmark advertisement that can on full frame video, superpose of EPG advertisement exhibition system;
Can be for inserting advertisement video before VOD or the TVOD program;
The EPG server is to local advertisement-management system request advertising resource information.
7. the IPTV ad system that is applicable to as claimed in claim 5 is characterized in that: the programme editor and the synthesis system of described integrated operation management platform comprise:
The function that has the editing program list and import and export, the programme that has comprised default advertisement template and advertising programme of deriving for the centre point management system provides interface to import;
Communicate by interface and advertising management module, transmission has comprised the programme of default advertisement template and ad entry and has given Advertising Management System, gets back to programme editor and synthesis system more synchronously behind the needs renewal programme of Advertising Management System according to advertising strategy;
The programme that upgrades by Advertising Management System has imported to programme editor and synthesis system, and this programme needs the content upgraded in the broadcast process that has comprised the actual advertisement business;
Because the programme of IPTV ad system importing and the programme that the centre point management system imports are arranged, the programme editor must carry out union operation to two parts of identical programmes of ID with synthesis system, and the advertisement matchmaker standing of going to replace in the original program with AdTemplate object in the programme of ad system importing and AdItem object ceases; Wherein, the AdTemplate object is represented default advertisement formwork, and the AdItem object is represented the ad entry in the default advertisement formwork.
8. the IPTV ad system that is applicable to as claimed in claim 1 is characterized in that: this is applicable to that the integrated operation management platform of the ad system of IPTV contains the editor and the synthesis flow of the programme of advertisement, comprising:
It is single that the therefrom intracardiac content management system of integrated operation management platform reception issues the initial program of getting off, and the content in this programme has comprised the default advertisement programme that should play when breaking down with Advertising Management System;
Integrated operation management platform is issued to each lower floor's platform to programme;
Integrated operation management platform sends to Advertising Management System to formulating programme by soap protocol;
Advertising Management System is filled ad entry according to advertising strategy, upgrades advertisement; And the formulating programme that renewal is got well sends back to integrated operation management platform;
Integrated operation management platform is single merging of complete programs of the formulating programme that receives from Advertising Management System and self original preservation, and the principle of merging is that two identical programmes of ID merge, and has only a programme in the system after guaranteeing to merge; Integrated operation management platform is upgrading the programme that the good programme that comprises new ad entry is issued to each this subterranean layer platform by the order of upgrading operation and replaces local platform.
9. the IPTV ad system that is applicable to as claimed in claim 1 is characterized in that: also comprise the program request advertising business:
1) Advertising Management System is issued to integrated operation management platform with the mapping relations of advertisement video content and classified catalogue;
2) integrated operation management platform arrives the EPG server with metadata synchronization.The EPG server is put into advertisement video the classified catalogue of appointment as VoD;
The integrated operation management platform that the center Advertising Management System issues the mapping relations of advertisement video content and classified catalogue.
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| CN2007100480225A CN101431682B (en) | 2007-11-09 | 2007-11-09 | Advertisement system suitable for IPTV and implementing method thereof |
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| CN2007100480225A CN101431682B (en) | 2007-11-09 | 2007-11-09 | Advertisement system suitable for IPTV and implementing method thereof |
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| CN101431682A CN101431682A (en) | 2009-05-13 |
| CN101431682B true CN101431682B (en) | 2011-05-18 |
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