CN103108227A - Method and system of advertisement insertion and front end server of digital television - Google Patents
Method and system of advertisement insertion and front end server of digital television Download PDFInfo
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- CN103108227A CN103108227A CN2011103543824A CN201110354382A CN103108227A CN 103108227 A CN103108227 A CN 103108227A CN 2011103543824 A CN2011103543824 A CN 2011103543824A CN 201110354382 A CN201110354382 A CN 201110354382A CN 103108227 A CN103108227 A CN 103108227A
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Abstract
The invention is applicable to the digital television double way business technical field and provides a method and a system of advertisement insertion and a front server of a digital television. The method of advertisement insertion comprises the following steps: receiving program recording information instructions and advertisement insertion style information instructions; generating advertisement insertion strategies and charging strategies based on the advertisement insertion style information instructions; and playing the recorded programs based on the advertisement insertion strategies. The user experience of watching the recorded programs by users is increased by adopting the method and the system of advertisement insertion and the front server of the digital television. In addition, due to the fact that the system of advertisement insertion can automatically find advertisements which the users like, so that projective precision of the advertisements is increased. For operators, popularizing manners of NPVR business are abundant.
Description
Technical field
The invention belongs to the digital television techniques field, relate in particular to a kind of method, system and digital TV front-end server of advertisement insertion.
Background technology
Along with technical development, the digital television bidirectional business development is swift and violent, and NPVR (Network Personnel Video Record, network individual video recording) has become the main force of digital television bidirectional business.At present, the popularization of digital television on-demand and program recording is mainly monthly payment or according to watching number of times to collect the charges, this fixed fee mode lacks flexibility for the user who watches program.Operator in order successfully to run program request and recoding service, reduces costs simultaneously, usually can break for commercialsy when the program of play-on-demand.At present, breaking for commercialsy is generally that front-end server is merged into a promotional literature with promotional literature and program file, when the user sends order request, send in the lump digital TV terminal (as set-top box), like this, can cause the user can not watch continuously the program of program request, especially when the user does not like certain series advertisements, just cause the user to watch the experience of program to reduce.
Summary of the invention
The object of the present invention is to provide a kind of advertisement cut-in method based on the NPVR business, be intended to solve the user when selecting the NPVR business, single and advertisement insertion causes the user to experience relatively poor problem due to charge method.
The present invention is achieved in that a kind of method of advertisement insertion, comprises the following steps: the instruction of program receiving recorded information and advertisement insertion mode information command; According to described advertisement insertion mode information command, generating advertisement intercuts strategy and charging policy; According to described advertisement insertion strategy, play recorded program.
More excellent, described performance recording information command comprises the name information of program recording and/or the time period information of recording and/or the channel information of going performance recording.
More excellent, described advertisement insertion mode information command comprises position or the form of expression of advertisement insertion or the time span of advertisement insertion that allows the advertisement insertion information command or forbid advertisement insertion information command or advertisement insertion.
More excellent, described according to described advertisement insertion mode information command, it is further comprising the steps that generating advertisement intercuts the step of strategy and charging policy: whether judgement agrees commercial breaks when playing recorded program; If so, carry out performance recording, generating advertisement intercuts data flow, and adjusts the toll amount of performance recording service; If not, carry out performance recording, and do not adjust the toll amount of performance recording service.
More excellent, it is further comprising the steps that described generating advertisement intercuts the step of data flow: the advertising message of inquiring user terminal hobby; According to the advertising message of described user terminal hobby, the ad data of calling and obtaining user terminal hobby; When carrying out performance recording, the broadcast address of the ad data of described user terminal hobby is added in the recorded program list.
Another object of the present invention is to provide, a kind of digital TV front-end server that carries out advertisement insertion, described front-end server comprises: the command reception module is used for the instruction of program receiving recorded information and advertisement insertion mode information command; Information generating module is used for generating advertisement and intercuts strategy and charging policy; The program sending module is used for according to described advertisement insertion strategy, sends recorded program.
More excellent, described information generating module further comprises: signal judgement module, be used for judgement when playing recorded program, and whether break for commercialsy; The promotional literature generation module is used for generating advertisement and intercuts file; The charging policy generation module is used for generating charging policy information.
A further object of the present invention is to provide a kind of advertisement insertion system, described advertisement insertion system, comprise digital TV terminal, digital TV front-end server, ad system and business intelligence system, wherein: described digital TV terminal connects described digital TV front-end server, be used for sending record program information instruction and advertisement insertion mode information command to digital TV front-end server, receive and show the program recording of digital TV front-end transmission; Digital TV front-end server connects described digital TV terminal and described ad system, is used for sending programme to described digital TV terminal; Performance recording information command and advertisement insertion mode information command according to the digital TV terminal transmission that receives, described advertisement insertion mode information command is sent to described ad system, generating advertisement intercuts strategy and performance recording strategy, and with the program sending that records to described digital TV terminal; Described ad system connects described digital TV front-end server and business intelligence system, be used for the advertisement insertion mode information command according to digital TV front-end server, send the ad data call request to business intelligence system, receive and edit the ad data of the user preferences of described business intelligence system transmission, and the ad data of the user preferences after described editor is sent to digital TV front-end server; Described business intelligence system is used for sending described advertisement call request according to ad system, searches the ad data of user preferences, sends the ad data of described user preferences to digital TV front-end server.
More excellent, described digital TV front-end server comprises command reception module, information generating module and program sending module, wherein: described command reception module is used for the instruction of program receiving recorded information and advertisement insertion mode information command; Described information generating module is used for generating advertisement and intercuts strategy and charging policy; Described program sending module is used for according to described advertisement insertion strategy, sends recorded program.
More excellent, described digital TV terminal is set-top box, digital TV integrated machine or network protocol television.
The disclosed technical scheme of the present invention has increased the user and has watched the user of program recording to experience.And the advertisement that can also automatically search user preferences due to system has increased the input precision of advertisement.Concerning operator, also enriched the way of promotion of NPVR business.
Description of drawings
Fig. 1 is the advertisement cut-in method realization flow schematic diagram that the embodiment of the present invention provides;
Fig. 2 is another advertisement cut-in method realization flow schematic diagram that the embodiment of the present invention provides;
Fig. 3 is that the embodiment of the present invention provides the digital TV front-end server structured flowchart;
Fig. 4 is the advertisement insertion system structured flowchart that the embodiment of the present invention provides.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, is not intended to limit the present invention.
Embodiment one.As shown in Figure 1, the method for the advertisement insertion based on the NPVR business disclosed in this invention comprises step: the recorded information instruction of B program receiving and advertisement insertion mode information command.Wherein, the performance recording information command comprise the name information of program recording, the time period information of recording, the channel information that carries out performance recording etc.Advertisement insertion selection instruction information comprises position or the form of expression of advertisement insertion or the time span of advertisement insertion that allows the advertisement insertion information command or forbid advertisement insertion information command or advertisement insertion.
C is according to described advertisement insertion mode information command, and generating advertisement intercuts strategy and charging policy.In this step, at first judge when playing recorded program whether agree to break for commercialsy; If so, carry out performance recording, and according to the time length of advertisement insertion, and the form of expression of the advertisement of intercutting and broadcast the factor such as position, the toll amount of performance recording service adjusted; If not, carry out performance recording, and do not adjust the toll amount of performance recording service.In this step, if the user allows advertisement insertion, the advertising message of inquiring user terminal hobby at first; According to the advertising message of described user terminal hobby, the ad data of calling and obtaining user terminal hobby; When carrying out performance recording, the broadcast address of the ad data of described user terminal hobby is added in the recorded program list.Such as the user likes automobile, can select the advertisement of automotive-type, the address that automotive advertising is play is added in recorded program, and the particular content of the advertisement insertion selection instruction of setting according to the user, determine the duration of advertisement, the position of advertisement insertion, such as being when program beginning, the middle broadcast or program broadcasts when finishing etc.Simultaneously, adjust the toll amount of this user's performance recording service, such as can according to the duration of advertisement, the period of advertisement insertion etc., the expense of this performance recording service being reduced or remitted.If the user disagrees with commercial breaks, the expense of this performance recording service is not is not reduced or remitted.
E plays recorded program according to described advertisement insertion strategy.In this step, if in front in described step the user select not break for commercialsy, can not break for commercialsy in the playing process of program; Otherwise, when broadcast program, carry out advertisement insertion according to the advertisement insertion mode that the user selects.
See also Fig. 2, wherein, before step B, further comprise steps A: send programme information and advertisement insertion selection instruction information.Wherein, advertisement insertion selection instruction information comprises: the position or the form of expression of advertisement insertion or the time span of advertisement insertion that allow the advertisement insertion information command or forbid advertisement insertion information command or advertisement insertion.
Due in the disclosed advertisement cut-in method of the present embodiment, the duration that whether breaks for commercialsy and break for commercialsy and taking the form of by the user is selected, and therefore, has increased the user and has watched the user of program recording to experience.In addition, due to the toll amount that can reduce or remit the performance recording service, thereby can attract more user to use the NPVR business, and, because system can also search hobby with analysis user automatically, and throw in advertisement according to user's hobby, thereby increased the input precision of advertisement.Concerning operator, also enriched the way of promotion of NPVR business.
Embodiment two.See also Fig. 3, second embodiment of the invention discloses a kind of digital TV front-end server and comprised: command reception module 10 is used for the instruction of program receiving recorded information and advertisement insertion mode information command.
Originally the operation principle that is the disclosed digital TV front-end server of embodiment sees also disclosed content in embodiment one, does not give unnecessary details herein.
Embodiment three, see also Fig. 4, are the disclosed advertisement insertion system structured flowchart of third embodiment of the invention.Advertisement insertion system disclosed in this invention, comprise digital TV terminal 10, digital TV front-end server 20, ad system 30 and business intelligence system 40, wherein, digital TV terminal 10 connects digital TV front-end server, the information command that is used for sending the record program information instruction and whether carries out advertisement insertion receives and shows the program recording of digital TV front-end transmission to digital TV front-end server.Digital-television terminal equipment 10 comprises set-top box or digital TV integrated machine or network protocol television.
Digital TV front-end server 20 connects digital TV terminal 10 and ad system 30, is used for sending programme to described digital TV terminal 10; Performance recording information command and advertisement insertion mode information command according to the digital TV terminal 10 that receives sends send to institute's ad system 30 with advertisement insertion mode information command; Generating advertisement intercuts strategy and performance recording strategy, and with the program sending that records to described digital TV terminal.
The operation principle of the disclosed advertisement insertion system of the present embodiment is as follows:
At first, digital TV front-end server issues programme to digital TV terminal, and the user is according to programme, need to select the beginning and ending time of recorded program and program, and whether selects the instruction that breaks for commercialsy when being intended to watch program recording.Then record command and the instruction that whether breaks for commercialsy are sent to digital TV front-end server.Whether digital TV front-end server is selected can break for commercialsy according to the user, if agree to break for commercialsy, this watches the performance recording service not deduct fees or deduct fees according to certain discount; Normally deduct fees if disagree with.Digital TV front-end server submits to recording task to recording system; Digital TV front-end server is preserved recording task, and submits the advertisement edit file to ad system.Ad system according to user's mass data, carries out the system of data mining and analysis to the business intelligence center, can be according to the hobby inquiring user hobby information of analysis user in the advertisement of user's program request, video; Ad system is selected suitable advertisement (such as the user likes automobile, can select the advertisement of automotive-type) according to consumer taste information, uses number to add up to advertisement, and records the user profile that advertisement is recommended; Then the ad system broadcast string that will edit (address that advertisement is play) sends to digital TV front-end server; Digital TV front-end server returns to response message to ad system, confirms to play string and receives, and preserve; After performance recording was completed, digital TV front-end server was preserved and is play string, and when receiving the program request command information of user's transmission, digital TV front-end issues the recorded program string, makes the user when watching program recording, watches the advertising programme that intercuts.
The above is only preferred embodiment of the present invention, not in order to limiting the present invention, all any modifications of doing within the spirit and principles in the present invention, is equal to and replaces and improvement etc., within all should being included in protection scope of the present invention.
Claims (10)
1. the method for an advertisement insertion, is characterized in that, comprises the following steps:
The instruction of program receiving recorded information and advertisement insertion mode information command;
According to described advertisement insertion mode information command, generating advertisement intercuts strategy and charging policy;
According to described advertisement insertion strategy, play recorded program.
2. the method for claim 1, is characterized in that, described performance recording information command comprises the name information of program recording or the time period information recorded or the channel information of performance recording.
3. the method for claim 1, it is characterized in that, described advertisement insertion mode information command comprises position or the form of expression of advertisement insertion or the time span of advertisement insertion that allows the advertisement insertion information command or forbid advertisement insertion information command or advertisement insertion.
4. the method for claim 1, is characterized in that, and is described according to described advertisement insertion mode information command, generating advertisement intercut strategy and the step of charging policy further comprising the steps:
Whether judgement is agreed to break for commercialsy when playing recorded program;
If so, carry out performance recording, generating advertisement intercuts data flow, and adjusts the toll amount of performance recording service;
If not, carry out performance recording, and do not adjust the toll amount of performance recording service.
5. method as claimed in claim 4, is characterized in that, it is further comprising the steps that described generating advertisement intercuts the step of data flow:
The advertising message of inquiring user terminal hobby;
According to the advertising message of described user terminal hobby, the ad data of calling and obtaining user terminal hobby;
When carrying out performance recording, the broadcast address of the ad data of described user terminal hobby is added in the recorded program list.
6. a digital TV front-end server that carries out advertisement insertion, is characterized in that, described front-end server comprises:
The command reception module is used for the instruction of program receiving recorded information and advertisement insertion mode information command;
Information generating module is used for generating advertisement and intercuts strategy and charging policy;
The program sending module is used for according to described advertisement insertion strategy, sends recorded program.
7. digital TV front-end server as claimed in claim 6, is characterized in that, described information generating module further comprises: signal judgement module, be used for judgement when playing recorded program, and whether break for commercialsy; The promotional literature generation module is used for generating advertisement and intercuts file; The charging policy generation module is used for generating charging policy information.
8. an advertisement insertion system, is characterized in that, comprises digital TV terminal, digital TV front-end server, ad system and business intelligence system, wherein:
Described digital TV terminal connects described digital TV front-end server, is used for sending record program information instruction and advertisement insertion mode information command to digital TV front-end server, receives and show the program recording of digital TV front-end transmission;
Described digital TV front-end server connects described digital TV terminal and described ad system, is used for sending programme to described digital TV terminal; Performance recording information command and advertisement insertion mode information command according to the digital TV terminal that receives sends send to described ad system with described advertisement insertion mode information command; Generating advertisement intercuts strategy and performance recording strategy, and with the program sending that records to described digital TV terminal;
Described ad system connects described digital TV front-end server and business intelligence system, be used for the advertisement insertion mode information command according to described digital TV front-end server, send the ad data call request to business intelligence system, receive and edit the ad data of the user preferences of described business intelligence system transmission, and the ad data of the user preferences after described editor is sent to digital TV front-end server;
Described business intelligence system is used for sending described advertisement call request according to ad system, searches the ad data of user preferences, sends the ad data of described user preferences to digital TV front-end server.
9. advertisement insertion system as claimed in claim 8, is characterized in that, described digital TV front-end server comprises command reception module, information generating module and program sending module, wherein:
Described command reception module is used for the instruction of program receiving recorded information and advertisement insertion mode information command;
Described information generating module is used for generating advertisement and intercuts strategy and charging policy;
Described program sending module is used for according to described advertisement insertion strategy, sends recorded program.
10. advertisement insertion system as claimed in claim 8 or 9, is characterized in that, described digital TV terminal is set-top box, digital TV integrated machine or network protocol television.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011103543824A CN103108227A (en) | 2011-11-10 | 2011-11-10 | Method and system of advertisement insertion and front end server of digital television |
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| CN2011103543824A CN103108227A (en) | 2011-11-10 | 2011-11-10 | Method and system of advertisement insertion and front end server of digital television |
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Owner name: SHENZHEN TONGZHOU ELECTRONIC CO., LTD. Free format text: FORMER OWNER: SHENZHEN LONGSHI MEDIA CO., LTD. Effective date: 20140521 |
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Effective date of registration: 20140521 Address after: 518057 rainbow science and Technology Building (North West Road), Nanshan District hi tech Zone, Shenzhen, Guangdong Applicant after: Shenzhen Tongzhou Electronic Co., Ltd. Address before: 518057 AZ-3 District, rainbow tech building, North Fifth Industrial Zone, north high tech Zone, Nanshan District, Guangdong, Shenzhen Applicant before: Shenzhen Longguan Media Co., Ltd. |
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Application publication date: 20130515 |