JP4987035B2 - Server device and advertisement system - Google Patents

Description

  In the present invention, an advertisement fee paid by an advertiser for an advertisement that is reproduced and output and displayed on an AV (audio / visual) device such as a television set or a recorder / player in a home is given to the manufacturer (manufacturer) of the reproduction terminal. The present invention relates to a technique for distributing to each other.

  Conventionally, various types of advertisements are reproduced on a display device together with contents, and an advertisement fee is paid to a content provider or the like as the price. For example, television broadcasting is a business model in which a fixed amount of advertising fee is paid in advance from an advertiser to a television station on the premise that a commercial is distributed between broadcast program contents distributed by broadcast transmission. In addition, when content is distributed on demand from a server device to a PC (personal computer) or a TV that can be connected to a network, the advertisement video is similarly inserted into the distributed video content and played back. An advertising fee corresponding to the number of demand requests is paid to content providers.

JP 2001-357300 A

  However, in the conventional advertising system, there is a problem that the advertising fee is not distributed to the manufacturer of an AV apparatus such as a television that is a reproduction medium of the advertisement. For this reason, manufacturers cannot obtain incentives to actively cooperate with advertisers, for example, by implementing functions for improving services related to advertisement distribution on televisions. Rather, in order to improve the usability of their own direct customers, manufacturers, for example, provide a function of cutting and recording CMs, for example, in the case of a recording device.

  In order to solve the above problems, the present invention aggregates advertisement processing information indicating which advertisement is played on which manufacturer's AV device, and also advertises to the manufacturer of the AV device according to the result of the aggregation. Provided is a server device having a function of calculating payment so that compensation for reproduction is distributed.

  Specifically, from the AV device, based on the reception unit that receives the advertisement processing information that is information that associates the advertisement ID with the manufacturer ID that can identify the manufacturer of the AV device, and the manufacturer ID in the advertisement processing information And a payment calculation unit that calculates a payment for each manufacturer ID in association with the advertisement ID. In addition, the receiver distributes the content to be reproduced on the AV device together with the advertisement identified by the advertisement ID so that the advertising fee is paid to the content distributor to be reproduced together with the advertisement. A content distribution source receiving means for receiving the advertisement processing information associated with the content distribution source ID for identifying the content ID in addition to the advertisement ID and the manufacturer ID, and the payment calculation unit further distributes the content distribution in the advertisement processing information There is also provided a server device having content distribution source payment calculation means for calculating a payment for each content distribution source ID in association with the advertisement ID based on the original ID.

  In addition, an advertisement system including an AV apparatus having a transmission unit for transmitting the advertisement processing information and the server apparatus having the above configuration is also provided.

  In addition to the above-described configuration, the AV device receives a selection of content including advertisements and a first content selection receiving unit so that advertising fees are distributed to AV device manufacturers in on-demand content distribution. Also provided is an advertisement system having a first advertisement processing information generation unit that generates advertisement processing information based on a selection, an on-demand reception unit that receives the selected content, and a first reproduction unit that reproduces the received content To do. Furthermore, in addition to the above configuration, the content selection accepting unit of the AV apparatus includes a content list display unit that displays a content list on a mobile terminal, and a list selection unit that accepts a selection using the content list. A system is also provided.

  Alternatively, in order to distribute the advertisement fee to the manufacturer of the AV device in the broadcast transmission (broadcast) type content distribution, the AV device receives the content including the broadcasted advertisement in addition to the above configuration. An advertisement system including a transmission / reception unit, a second reproduction unit that reproduces the received content, and a second advertisement processing information generation unit that generates advertisement processing information every time the advertisement reproduction process is performed is also provided.

  In the on-demand type content distribution as described above, the content and the advertisement are not linked in advance, but the advertisement accumulated when a car movie is requested by the advertisement processing information from the AV device, for example. Advertisement distribution by content matching of contents and advertisements is also performed, such as selecting a car CM from among them and distributing it. Therefore, the present invention also provides a server device and an advertisement system having a function of appropriately extracting and distributing advertisements in accordance with the content contents.

  Specifically, the advertisement processing information which is information in which the content ID of the content reproduced on the AV device, the content metadata indicating the content content, and the manufacturer ID that can identify the manufacturer of the AV device are associated with each other. A third receiving unit that receives the advertisement and the advertisement ID in association with the advertisement metadata indicating the content of the advertisement, the content metadata included in the received advertisement processing information, and the advertisement metadata An advertisement acquisition unit that acquires an advertisement and an advertisement ID from the advertisement storage unit, an advertisement return unit that returns the acquired advertisement to the AV device, and the acquisition based on the manufacturer ID in the advertisement processing information And a third payment calculating unit that calculates a payment for each manufacturer ID in association with the advertisement ID.

  A third content selection receiving unit that receives a selection of content associated with the content metadata; a third advertisement processing information generating unit that generates the advertisement processing information based on the content that has received the selection; and A third transmission unit that transmits information, a third on-demand reception unit that receives an advertisement returned from the server device based on the transmitted advertisement processing information, and a third reproduction unit that reproduces the received advertisement. There is also provided an advertisement system comprising an AV device having a server device and a server device having the above configuration requirements.

  According to the present invention having the above-described configuration, even for an AV apparatus manufacturer that has conventionally played a part of an advertisement reproduction system as an advertisement reproduction medium, according to the advertisement reproduction performance of the AV apparatus manufactured by the manufacturer. Advertising fee can be distributed. Therefore, it is possible for manufacturers to obtain incentives such as implementing a function for improving services related to advertisement distribution on a television, and as a result, an effect that can also lead to an advertiser's profit can be expected.

Conceptual diagram for explaining an example of a mechanism for distributing advertising charges in the advertising system of the first embodiment The figure showing an example of the functional block in the advertising system of Example 1. A conceptual diagram showing an example of payment calculation processing of an advertising system of Example 1. The figure showing an example of the hardware constitutions in AV apparatus of the advertising system of Example 1. The figure showing an example of the hardware constitutions in the server apparatus of the advertising system of Example 1. The flowchart showing an example of the process in the advertising system of Example 1. The figure showing an example of the functional block in the advertising system of Example 2. The flowchart showing an example of the flow of processing in the advertising system of Example 2. The figure showing an example of the functional block in the advertising system of Example 3. The flowchart showing an example of the flow of processing in the advertising system of Example 3. The figure showing an example of the functional block in the advertising system of Example 4. The flowchart showing an example of the flow of processing in the advertising system of Example 4. The figure showing an example of the functional block in the advertising system of Example 5. The figure showing an example of the advertisement ID in the advertisement acquisition part of the advertisement system of Example 5, and an advertisement acquisition process The figure showing an example of the hardware constitutions in the advertising system of Example 5. The flowchart showing an example of the flow of processing in the advertising system of Example 5.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. Note that the present invention is not limited to these embodiments, and can be implemented in various modes without departing from the spirit of the present invention.

  In the first embodiment, claims 1, 2, 3, and 7 will be mainly described. In the second embodiment, claim 4 will be mainly described. In the third embodiment, claim 5 will be mainly described. In the fourth embodiment, claim 6 will be mainly described. In the fifth embodiment, claims 8, 9, 10, and 11 will be mainly described.

Example 1
<Overview>
FIG. 1 is a conceptual diagram for explaining an example of an advertising fee distribution mechanism in the advertising system of the present embodiment. As shown in FIG. 1A, the user A's television apparatus is connected to the content providing server via the Internet, and the movie X selected by the user A is reproduced. Then, CM1 is inserted and reproduced between the movies X. For example, according to the reproduction of CM1, the advertisement ID of CM1 and the reproduction terminal thereof are shown in FIG. Advertisement processing information associated with the manufacturer ID of the user A's television device (manufactured by manufacturer α) is generated.

  In the advertising system according to the present embodiment, the advertisement processing information generated by the television set at each home is collected by the server device, and for example, a television device manufacturer related to CM1 as shown by a pie chart in FIG. The reproduction performance for each of α, β, and γ is calculated. For example, if 1 million yen is paid to the maker out of 10 million yen in the total advertisement fee for CM1, in the advertising system of the present embodiment, 350,000 yen for the maker α, 250,000 yen and 400,000 yen will be paid to manufacturer γ. .. For other CMs 2, 3,... That are not shown in the figure are similarly calculated for each manufacturer, and the advertising fee is paid to each manufacturer according to the playback results.

<Functional configuration>
FIG. 2 is a diagram illustrating an example of functional blocks in each device that configures the advertising system of the present embodiment. As shown in this figure, the advertising system according to the present embodiment includes an “AV device” (0200) and a “server device” (0210). Note that the “AV device” is an audio / visual reproduction device used in the home, and includes, for example, a television set, a recorder / player such as a next-generation DVD, and a PC (personal computer) device. On such an AV device, television broadcast content including CM, sales package content such as next-generation DVD including advertisement video, or Internet distribution content including advertisement images is reproduced.

  Note that the functional blocks of each device described below can be realized as hardware, software, or both hardware and software. Specifically, if a computer is used, a CPU, a main memory, a bus, or a secondary storage device (a hard disk, a non-volatile memory, a storage medium such as a CD or a DVD, a read drive for the medium, etc.), information Input devices used for input, printing equipment, display devices, other hardware components such as external peripheral devices, interfaces for external peripheral devices, communication interfaces, driver programs for controlling these hardware, Other examples include application programs and user interface applications.

  Then, by CPU processing according to the program developed on the main memory, the data input from the input device or other interface and held in the memory or hard disk is processed and stored, An instruction for controlling the software is generated. In addition, the present invention can be realized not only as an advertisement system but also as a method. A part of the invention can be configured as software. Furthermore, a software product used for causing a computer to execute such software and a recording medium in which the product is fixed to a recording medium are naturally included in the technical scope of the present invention (the same applies throughout the present specification). Is).

  Hereinafter, the configuration requirements of the “AV device” and the “server device” constituting the advertising system of this embodiment will be described in detail with reference to FIG. First, as shown in this figure, the AV apparatus has a “transmitter” (0201).

  The “transmission unit” (0201) has a function of transmitting advertisement processing information that is information in which an advertisement ID and a manufacturer ID are associated with each other, and can be realized by, for example, a CPU, a main memory, a communication circuit, a transmission program, and the like. The “advertisement ID” refers to information for identifying an advertisement reproduced on the AV device. However, in general, advertisements are often reproduced and viewed by users together with other entertainment-related contents as described above (inserted between contents). Therefore, for example, if the association between the content and the advertisement contained therein can be uniquely specified using an ID table or the like, the transmission unit obtains the content ID instead of the advertisement ID, and transmits the content ID in association with the manufacturer ID. You may do it. The “content ID” may be, for example, a content title in addition to arbitrary character string information for identifying the content. If the content is a broadcast program content, it may be a broadcast channel and broadcast date information.

  “Manufacturer ID” refers to information that can identify the manufacturer of the device itself. In addition to information that directly identifies the manufacturer, the “equipment unique ID” that has been assigned and managed by the manufacturer is used instead. Also good. In this case as well, it may be configured so that it can be uniquely identified using an ID table in which both IDs are associated. Such manufacturer IDs are stored in, for example, a built-in flash memory, and are transmitted as advertisement processing information in association with the advertisement ID or content ID as necessary.

  Note that the timing at which this advertisement processing information is transmitted from the AV apparatus to the server apparatus may vary as described later in the second and fourth embodiments. That is, in an on-demand type advertising system such as Internet distribution, the advertisement processing information is transmitted as a distribution request, and the advertisement processing information is selected according to the selection of on-demand playback content by the user (before the advertisement playback). The timing of generating and transmitting the. Alternatively, in a broadcast transmission type advertising system such as television broadcasting, every time the CM is reproduced and displayed (after advertisement reproduction), advertisement processing information is generated and accumulated, and transmitted as aggregated information at a predetermined timing. The timing is mentioned.

  Further, even in an on-demand type advertising system, an AV device may generate and store advertisement processing information after advertisement reproduction as in the broadcast type, and transmit it as aggregated information at a predetermined timing. . With such a configuration, the advertisement processing information can be aggregated on the condition that the advertisement is reproduced and displayed on the AV device. For example, when there is only a content request from the AV device and the advertisement is not reproduced. It is possible to prevent the distribution of unnecessary advertising fees that are not subject to aggregation.

  In any case, in the advertising system of the present embodiment, the advertisement processing information is generated in response to the distribution request or reproduction display of the content including the advertisement or the advertisement itself, and transmitted to the server device at a predetermined timing. It is possible to count the reproduction performance by manufacturer for each advertisement.

  Next, the configuration requirements of the “server device” (0210) shown in FIG. 2 will be described. As shown in this figure, the server device constituting the advertising system of the present embodiment includes a “reception unit” (0211) and a “payment calculation unit” (0212). The “reception unit” (0211) has a function of receiving advertisement processing information, and can be realized by, for example, a CPU, a main memory, a communication circuit, a reception program, and the like. In the server device, the advertisement processing information received from each AV device is accumulated and accumulated.

  The “payment calculation unit” (0212) has a function of calculating a payment for each manufacturer ID in association with the advertisement ID based on the manufacturer ID in the advertisement processing information. For example, a CPU, a main memory, a payment calculation program Etc. Specifically, referring to the advertisement ID and manufacturer ID included in the advertisement processing information transmitted from each AV device as shown in FIG. 3, the number of times of reproduction for each manufacturer ID is tabulated for each advertisement ID. Subsequently, the total number of reproductions for each CM is calculated by summing them. Then, the number of playbacks / total number of playbacks of each manufacturer is calculated for each CM. For example, for CM1, playback on a TV set made by manufacturer α is 25%, TV set made by manufacturer β is 15%, TV set made by manufacturer γ is 30%,・ ・ Calculate the playback ratio for each manufacturer. Then, a payment for each manufacturer ID is calculated by distributing the amount paid to the manufacturer in the advertising fee of CM1 according to the calculated ratio. Similarly, for other CM2, CM3,..., The payment for each manufacturer ID is calculated according to the reproduction ratio.

  Note that the advertising fee to be distributed may be fixed regardless of the number of times of reproduction as in the conventional television advertisement, and for example, 10% of it may be distributed by the manufacturer of the AV device. Alternatively, the advertisement processing information is used to count the actual number of playbacks of the CM, and the advertisement fee is determined according to the number of times, and for example, 10% of the advertisement fee is distributed by the manufacturer of the AV device. Also good.

  Further, as described above, there are cases where the advertisement processing information includes a content ID instead of the advertisement ID. In that case, it is preferable to perform a process of converting the content ID into the advertisement ID with reference to the “content ID-advertisement ID table” or the like. In addition, when a plurality of advertisements are included in one content, it is preferable that a plurality of advertisement IDs are associated with one content ID in this table.

  Further, as described above, there may be a case where the advertisement processing information includes a device unique ID instead of the manufacturer ID. In this case as well, a “maker ID-equipment unique ID table” may be similarly stored in advance in the server device, and the manufacturer ID may be acquired from the device unique ID with reference to the table information.

  As described above, in the advertising system according to the present embodiment, the number of times of CM playback is calculated in association with the manufacturer ID of the AV device that is the playback medium of the advertisement, thereby calculating the playback performance for each CM. Accordingly, the advertising fee can be distributed to each manufacturer.

<Other functional configuration>
In addition, the advertisement system including the server device and the AV device according to the present exemplary embodiment includes the content distribution source ID in the advertisement processing information so that the advertisement fee is paid to the content distribution source that is reproduced together with the advertisement. It is good also as composition to do.

  Specifically, in addition to the above configuration, the server device includes a “content distribution source reception unit” in the reception unit and a “content distribution source payment calculation unit” in the payment calculation unit.

  The “content distribution source receiving unit” has a function of receiving advertisement processing information in which a content distribution source ID is associated in addition to the advertisement ID and the manufacturer ID. The “content distribution source ID” refers to information for identifying the distribution source of the content reproduced on the AV device together with the advertisement identified by the advertisement ID. For example, the ID of the content distribution provider, Broadcast station ID etc. are mentioned.

  The “content distribution source payment calculation means” further has a function of calculating a payment for each content distribution source ID in association with the advertisement ID based on the content distribution source ID in the advertisement processing information. In this manner, in addition to the manufacturer, the advertising fee can be distributed and paid to the content provider or broadcasting station that is the content distribution source as usual.

  Further, in order for the server device to receive the advertisement processing information including the content distribution source ID, it is necessary to acquire the content distribution source ID in the AV device that is the transmission subject of the advertisement processing information. Therefore, as a method for acquiring the content distribution source ID in the AV device, the following method can be cited. That is, if the content is an on-demand type content, for example, the ID for identifying the content provider is included as the content distribution source ID in the list information when the content is selected on the AV device, and is acquired when the content is selected. The method of doing is mentioned. In addition, if the content is broadcast-type content, there is a method of acquiring information for identifying a broadcasting station from the channel information or regional information as the content distribution source ID.

  In the AV apparatus, the content distribution source ID acquired in this way is transmitted to the server apparatus at a predetermined timing as advertisement processing information in association with the advertisement ID and the manufacturer ID.

<Hardware configuration>
FIG. 4 is a schematic diagram illustrating an example of a hardware configuration in the AV apparatus. FIG. 5 is a schematic diagram illustrating an example of a hardware configuration in the server device. The operation of each hardware component in the calculation process of advertisement payment for each manufacturer will be described with reference to this figure.

  First, the AV apparatus will be described below. As shown in FIG. 4, the AV apparatus includes a “CPU” (0401) and a “main memory” (0402) for executing arithmetic processing related to the transmission unit and other various arithmetic processing. . In addition, a “flash memory” (0403) that stores a manufacturer ID, a “UI (user interface)” (0404) that receives various operation inputs from a user, a “display” (0405) for reproducing and displaying advertisements, A “communication circuit” (0406) for communicating with the server device via the network is also provided. They are connected to each other via a data communication path such as a “system bus” to transmit / receive information and process information.

  A program is read out to the “main memory”, and the “CPU” refers to the read out program and executes various arithmetic processes according to the procedure indicated by the program. In addition, a plurality of addresses are assigned to each of the “main memory” and “flash memory”, and in the calculation processing of the “CPU”, the addresses are specified and accessed to store the data. It is possible to perform arithmetic processing using.

  Here, the AV device accesses the moving image content providing server via the Internet, and displays the received on-demand content selection screen on the “display”. Note that the content that can be selected here may be content including a plurality of advertisement videos, or may be advertisement content itself. When the content selection operation is accepted through the “UI”, the “CPU” interprets the transmission program, and in accordance with the interpretation result, for example, the title of the selected content is a content ID (if the content is an advertisement itself). For example, the advertisement ID) is stored at address 1 of the “main memory”. Subsequently, the own device unique ID held in the “flash memory” is read as the manufacturer ID to the address 2 of the “main memory”. Then, the content ID and the device unique ID (maker ID) are linked to generate advertisement processing information, which is transmitted as a content distribution request to a moving image content providing server or the like via a “communication circuit”. Then, the content (or the advertisement itself) including the advertisement returned according to the advertisement processing information that is the transmitted distribution request is received by the “communication circuit” and reproduced and displayed on the “display”.

  Alternatively, the user operation accepted through the “UI” may be a channel switching operation for controlling a “tuner” (not shown). In that case, the tuner is controlled at the received channel frequency, broadcast content including an advertisement broadcast on the channel is received, and reproduced and displayed on the “display”. Then, according to the interpretation result of another transmission program, the “CPU” refers to the content ID of the broadcast program including the CM being reproduced and displayed on the “display”, for example, the TS header of the received broadcast content or the electronic program guide. Acquired and stored as an advertisement ID at address 1 of “main memory”. When referring to the TS header, the broadcast CM advertisement ID may be directly acquired instead of the broadcast program ID. Then, the device unique ID (maker ID) held in the “flash memory” is read to the address 2 of the “main memory”, and both are associated with each other to generate advertisement processing information. In this case, the generated advertisement processing information may be temporarily stored in “flash memory” or the like without being transmitted immediately. Then, the advertisement processing information is transmitted to the server device via a “communication circuit” at a predetermined timing. If the AV apparatus is a recorder, the selection operation of the recorded content including the advertisement is accepted by “UI”, and when the content is reproduced and displayed, the content ID is obtained with reference to the property information in the recorded data. It is better to configure as follows.

  As described above, in the AV apparatus according to the present embodiment, its own device unique ID (maker ID) is transmitted to the server apparatus as advertisement processing information associated with the content ID that identifies the content including the advertisement and the advertisement content itself. be able to. Further, a content distribution source ID may be further added to the advertisement processing information transmitted to the server device at the predetermined timing. In this case, for example, when content is selected on the content selection screen, the ID of the content distribution provider may be read from the selection screen information. Alternatively, the broadcast station ID may be acquired from the channel information or time information with reference to the electronic program guide, and processing included in the advertisement processing information as the content distribution source ID may be performed.

  Next, referring to FIG. 5, a description will be given of a server device that aggregates the advertisement processing information transmitted from each AV device as described above and calculates the payment of the advertisement fee for each manufacturer in association with the advertisement ID. As shown in this figure, the server device is a payment calculation unit, and includes a “CPU” (0501) and a “main memory” (0502) for executing various other arithmetic processes. . It also includes an “HDD” (0503) that holds various table data for ID conversion and the like, and a “communication circuit” (0504) that is a receiving unit and communicates with the AV apparatus via the network. They are connected to each other via a data communication path such as a “system bus” to transmit / receive information and process information.

  When the advertisement processing information transmitted from the AV device is received by the “communication circuit”, the “CPU” acquires the content ID included in the received advertisement processing information. Here, the “HDD” of the server apparatus holds a “content ID-advertisement ID table” indicating an advertisement reproduced together with the content. Therefore, a search process for the table data is executed using the content ID as a key by calculation processing of the “CPU”, and an advertisement ID of an advertisement reproduced together with the content is acquired (a plurality of advertisements are reproduced in accordance with one content) In such a case, a plurality of advertisement IDs may be acquired for one content). Then, the content ID included in the received advertisement processing information is associated with the manufacturer ID instead of the advertisement ID, and stored in “HDD”.

  If the received advertisement processing information is a distribution request and this server device also serves as a moving image providing server device, the content indicated by the content ID of the advertisement processing information is returned to the AV device, and the AV device To play content that contains advertisements. Further, when the advertisement itself is reproduced regardless of the content on the AV device and the advertisement ID itself is included in the advertisement processing information, it is of course unnecessary to perform the ID conversion process.

  After that, for example, when detecting that a predetermined time has passed with a cycle of one month or the like, the “CPU” interprets the payment calculation program, and according to the interpretation result, the advertisement processing information collected from each AV device during the period Execute the aggregation process. That is, the “CPU” reads the advertisement processing information stored in the “HDD” into the “main memory”, and refers to the advertisement ID and the manufacturer ID indicated by the advertisement processing information. Then, for example, the number of manufacturer ID α, the number of manufacturer ID β, the number of manufacturer ID γ, etc. associated with the advertisement ID 1 are counted and stored in addresses 1, 2, 3,. Subsequently, the total count number (= total playback count, total request count, etc.) of the advertisement ID 1 calculated by adding the respective count numbers by the calculation processing of “CPU” is stored in address 4 of “main memory”. Then, the count number for each manufacturer ID is divided by the total count number, and the count ratio for each manufacturer ID is calculated for the advertisement ID1.

  Next, if the advertisement fee of advertisement ID 1 is fixed, the fixed value is read from “HDD” and stored in address 5 of “main memory”. Also, if the advertising fee is determined by the playback usage amount, the advertising unit price / number is read from “HDD”, and the advertising fee is calculated by multiplying the total number of counts of the advertisement ID 1, and the address 5 of “main memory” is calculated. Store. Then, by the calculation process of “CPU”, the advertisement fee is divided by the calculated count ratio for each manufacturer ID, and a payment for each manufacturer for the advertisement ID 1 is calculated. Further, the same processing is repeated for the advertisement ID 2, the advertisement ID 3,..., And the payment for each manufacturer is calculated for each advertisement.

  Also, if the content distribution source ID is included in the advertisement processing information as described above, the number of reproductions of the advertisement ID is counted for each content distribution source ID in the same manner as the payment calculation processing for each manufacturer. Then, it is preferable to execute processing for calculating the distribution ratio. Then, by distributing the amount of the advertising fee excluding the manufacturer at the distribution ratio, it is possible to pay the advertising fee corresponding to the reproduction result of the advertisement to the content distribution source in addition to the manufacturer.

  If the advertisement processing information includes the device unique ID instead of the manufacturer ID, the “maker ID-device unique ID table data” is read from “HDD” and the process of converting the device unique ID into the manufacturer ID is executed. It should be configured to do.

<Process flow>
FIG. 6 is a flowchart illustrating an example of a process flow in the advertisement system of the present embodiment. As shown in this figure, in response to playback processing or request processing of content including advertisements in the AV device, advertisement processing information in which the advertisement ID is associated with its manufacturer ID is generated (step S0601), It transmits to the server device (step S0602).

  The server device receives the advertisement processing information transmitted from each AV device (step S0611) and stores it in the HDD or the like. For example, when it is detected that the counting time has come according to a predetermined counting cycle, the payment is calculated for each manufacturer ID in association with the advertisement ID based on the manufacturer ID in the advertisement processing information stored in the HDD. (Step S0612).

  In step S0601, the content distribution source ID for identifying the content distribution source to be played back on the AV device together with the advertisement identified by the advertisement ID is further included in the advertisement processing information and transmitted. Also good. In that case, the server device may further execute a step (not shown) for calculating a payment for each content distribution source ID in association with the advertisement ID based on the content distribution source ID in the advertisement processing information.

<Brief description of effect>
As described above, in the advertising system according to the present embodiment, the number of playbacks of CMs can be calculated in association with the manufacturer ID of the AV device that is the playback medium of the advertisement, thereby calculating the playback performance for each CM. it can. Therefore, the advertisement fee can be distributed to the manufacturer of the AV apparatus in accordance with the advertisement reproduction performance in the AV apparatus manufactured in-house. By paying the distribution money, the manufacturer can obtain an incentive such as mounting a function for improving the service related to the advertisement distribution on the television, and it can be expected to have an effect on the profit of the advertiser.

<< Example 2 >>
<Overview>
The present embodiment is an advertisement system characterized in that content distribution including advertisement is performed on demand based on the above embodiment. Specifically, in an on-demand advertising system, it is necessary for the user to select content including an advertisement that the user desires to distribute, and to transmit the distribution request to the video providing server. Therefore, in the advertising system of this embodiment, the server device is logically integrated with the content providing server, and is configured to receive the advertisement processing information including the content ID (advertisement ID) and the manufacturer ID as a distribution request. is there.

<Functional configuration>
FIG. 7 is a diagram illustrating an example of functional blocks in the advertising system according to the present embodiment. Note that the “server device” (0710) of this embodiment is the same as that described in the above embodiment, and a description thereof will be omitted. As shown in this figure, the “AV device” (0700) of this embodiment includes a “transmission unit” (0701), a “first content selection receiving unit” (0702), and “first advertisement processing information”. A “generation unit” (0703), an “on-demand reception unit” (0704), and a “first playback unit” (0705). The “transmitting unit” has already been described in the above embodiment, and the description thereof is omitted.

  The “first content selection reception unit” (0702) has a function of receiving selection of content including advertisements, and can be realized by a content selection reception program including a CPU, a main memory, and a GUI (graphical user interface), for example. . Specifically, for example, a list of contents that can be distributed is received from the content providing server apparatus and displayed on the display. Then, the identification information of the content selected by the user from the list is received.

  The “content including advertisement” includes, for example, a form in which the advertisement moving image content is inserted and played back at the beginning or end of the moving image content. In addition, a form in which content is played and displayed and a frame in which advertising content including text and images is laid out on the same screen and both are displayed, or an advertisement is displayed in a separate window such as a pop-up Also mentioned. Alternatively, as described above, the content may be the advertising content itself.

  The “first advertisement processing information generation unit” (0703) has a function of generating advertisement processing information based on the accepted selection, and can be realized by a CPU, a main memory, a first advertisement processing information generation program, or the like. Specifically, when the content selection receiving unit accepts the content ID: C001, the device unique ID (maker ID) “M001” is read from the flash memory or the like, and the advertisement processing is performed in association with the ID “C001”. For example, information is generated. In the present embodiment, the advertisement processing information generated including the ID of the content selected by the user in this way is transmitted to the server device as a content distribution request by the processing of the transmission unit described above.

  The “on-demand reception unit” (0704) has a function of receiving the selected content, and can be realized by, for example, a CPU, a main memory, a communication circuit, an on-demand reception program, and the like. Specifically, the content including the advertisement returned from the server device in response to the content distribution request (advertisement processing information) is received.

  The “first playback unit” (0705) has a function of playing back the received content. For example, a CPU, a main memory, a first playback program, or a so-called decoder such as one-chip, a display, a speaker, etc. This can be realized by a reproduction output device. Of course, the received content is reproduced together with the advertisement. As described above, in the advertisement system according to the present embodiment, the advertisement processing information is generated according to the user's content selection, and the advertisement processing information is transmitted to the server device as a content distribution request including the advertisement. Advertising fee can be distributed to manufacturers in this system.

  In the above example, the server device of the present invention may be integrated with the content moving image providing server device or may be a separate one. Further, when both server devices are separate devices, it is preferable to perform the same processing as described above as a logically integrated device by transmitting and receiving information and cooperating between the two server devices.

<Process flow>
FIG. 8 is a flowchart showing an example of the processing flow in the advertising system of the present embodiment. As shown in this figure, first, for example, the AV apparatus displays a content list or the like and accepts selection of content including advertisement (step S0801). Then, when a selection of content is received, for example, by a remote control operation via GUI, advertisement processing information is generated by associating the content ID (advertisement ID) with the manufacturer ID based on the selection (step S0802), and the server apparatus Transmit (step S0803). Then, the content including the advertisement returned according to the transmitted advertisement processing information is received (step S0804), and the advertisement is reproduced and displayed on a display or the like (step S0805).

  The server device receives the advertisement processing information transmitted from each AV device (step S0811) and stores it in the HDD or the like. For example, when it is detected that the counting time has come according to a predetermined counting cycle, the payment is calculated for each manufacturer ID in association with the advertisement ID based on the manufacturer ID in the advertisement processing information stored in the HDD. (Step S0812).

<Brief description of effect>
As described above, in the advertisement system according to the present embodiment, the advertisement processing information is generated according to the user's content selection, and the advertisement processing information is transmitted to the server device as a content distribution request including the advertisement. Advertising fee can be distributed to manufacturers in this system.

Example 3
<Overview>
The present embodiment is an advertising system characterized in that, based on the second embodiment, the content is selected using a content list displayed on the user's portable terminal.

<Functional configuration>
FIG. 9 is a diagram illustrating an example of functional blocks in the advertisement system according to the present embodiment. Note that the “server device” (0910) of the present embodiment is the same as that described in the first embodiment, and a description thereof will be omitted. As shown in this figure, the “AV device” (0900) of the present embodiment is based on the second embodiment and includes a “transmission unit” (0901), a “first content selection reception unit” (0902), , “First advertisement processing information generation unit” (0903), “on-demand reception unit” (0904), and “first playback unit” (0905). Since these structural requirements have already been described in the second embodiment, the description thereof is omitted. The feature point of the AV apparatus according to the present embodiment is that the first content selection receiving unit further includes “content list display means” (0906) and “list selection means” (0907).

  The “content list display means” (0906) has a function of displaying a content list on a portable terminal, and can be realized by, for example, a CPU, a main memory, a communication circuit, a content list display program including a GUI based on the content list, or the like. it can. Specifically, a content list is acquired from a moving image providing server device that distributes content including advertisements. Alternatively, it acquires identification information of content that can be distributed from the server device, and generates a content list by itself. Then, the content list acquired and generated in such a manner is transmitted to the mobile terminal using short-range wireless communication such as infrared communication, and the content list is displayed on the mobile terminal. Note that the “portable terminal” refers to a portable terminal device serving as an input device for content selection operation for an AV device, for example, a mobile phone, a PHS (Personal Handyphone System), a smartphone, or a display function-equipped device. Multifunctional remote control etc. are mentioned.

  The “list selection means” (0907) has a function of accepting selection using the content list, and can be realized by, for example, a CPU, a main memory, a communication circuit, a list selection program, or the like. In this way, in the advertising system of the present embodiment, the user can select content on the mobile terminal and distribute the advertising fee to the manufacturer based on the selection.

  In this embodiment, the content list is transmitted from the AV device to the portable terminal by short-range wireless communication or the like. However, in addition, for example, the portable terminal transmits to the content providing server via the Internet or the like. The content list may be directly acquired and accessed. In this case, the mobile terminal transmits content selection information using the content list from the content providing server to the AV device, and thereafter the same processing is executed.

<Process flow>
FIG. 10 is a flowchart illustrating an example of a process flow in the advertisement system of the present embodiment. As shown in this figure, first, the AV apparatus transmits a content list to the mobile terminal and displays it on the mobile terminal (step S1001). Then, with reference to the content list, the selection information of the content received by the mobile terminal is received (step S1002). Then, based on the selection, the advertisement processing information is generated by associating the advertisement ID (content ID) with the manufacturer ID (step S1003) and transmitted to the server device (step S1004). Then, the content including the advertisement returned according to the transmitted advertisement processing information is received (step S1005), and the advertisement is reproduced and displayed on a display or the like (step S1006).

  The server device receives the advertisement processing information transmitted from each AV device (step S1011) and stores it in the HDD or the like. For example, when it is detected that the counting time has come according to a predetermined counting cycle, the payment is calculated for each manufacturer ID in association with the advertisement ID based on the manufacturer ID in the advertisement processing information stored in the HDD. (Step S1012).

<Brief description of effect>
As described above, in the advertising system according to the present embodiment, the user can select the content on the mobile terminal and distribute the advertising fee to the manufacturer based on the selection.

Example 4
<Overview>
The present embodiment is also an advertising system based on the first embodiment as in the second and third embodiments. The difference between the second embodiment and the second embodiment is that the advertising fee is distributed to the manufacturer of the AV apparatus in the system that distributes the content including the advertisement on demand type. An advertisement fee can be distributed in a system that distributes content including advertisements by transmission.

<Functional configuration>
FIG. 11 is a diagram illustrating an example of functional blocks in the advertisement system according to the present embodiment. Note that the “server device” (1110) of this embodiment is the same as that described in the above embodiment, and a description thereof will be omitted. As shown in this figure, the “AV device” (1100) of this embodiment includes a “transmission unit” (1101), a “broadcast transmission reception unit” (1102), and a “second playback unit” ( 1103) and a “second advertisement processing information generation unit” (1104). The “transmission unit” has already been described in the first embodiment, and a description thereof will be omitted.

  The “broadcast transmission receiving unit” (1102) has a function of receiving content including advertisements that are broadcasted. For example, a CPU, a main memory, a tuner, a demodulation circuit, a broadcast transmission control program, It can be realized with a chip. Specifically, for example, the tuner receives content including advertisements that are broadcast by broadcast waves in a predetermined frequency band.

  The “second playback unit” (1103) has a function of playing back the received content. For example, a CPU, a main memory, a first playback program, or a so-called decoder such as one-chip, a display, a speaker, etc. This can be realized by a reproduction output device. In this embodiment, the advertisement processing information is generated according to the reproduction of the advertisement included in such content.

  The “second advertisement processing information generation unit” (1104) has a function of generating advertisement processing information each time the advertisement is reproduced, and can be realized by, for example, a CPU, a main memory, a second advertisement processing information generation program, or the like. . Specifically, for example, for a CM being received and reproduced, an advertisement ID for identifying the CM is acquired by referring to information such as a TS header. Then, the advertisement processing information is generated by associating the acquired advertisement ID with the manufacturer ID read from the flash memory or the like. In addition, the advertisement ID to be acquired may be, for example, a combination of channel and time information, or may be a program ID (content ID) indicated in the electronic program guide. And after transmitting to a server apparatus, it is good also as a structure which specifies advertisement ID contained in the said content by searching a database using such information as a key. The advertisement processing information generated in this way is transmitted to the server device, for example, at every generation or at a predetermined cycle.

  As described above, in the advertisement system of the present embodiment, in the broadcast transmission type system, the advertisement processing information is generated and transmitted to the server device in accordance with the reproduction of the content including the broadcasted advertisement such as the television broadcast. Advertising fees can be distributed to manufacturers.

<Process flow>
FIG. 12 is a flowchart illustrating an example of a process flow in the advertisement system of the present embodiment. As shown in this figure, first, for example, the AV apparatus receives content including an advertisement broadcasted by a tuner or the like (step S1201), and reproduces and displays it on a display or the like (step S1202). Then, according to the reproduction, the advertisement processing information is generated by associating the advertisement ID (content ID) with the manufacturer ID (step S1203) and transmitted to the server device (step S1204).

  The server device receives the advertisement processing information transmitted from each AV device (step S1211) and stores it in the HDD or the like. For example, when it is detected that the counting time has come according to a predetermined counting cycle, the payment is calculated for each manufacturer ID in association with the advertisement ID based on the manufacturer ID in the advertisement processing information stored in the HDD. (Step S1212).

<Brief description of effect>
As described above, in the advertising system according to the present embodiment, the broadcast transmission type system is configured by generating the advertisement processing information according to the reproduction of the content including the broadcasted advertisement such as the television broadcast and transmitting the information to the server device. Can distribute advertising fees to manufacturers.

Example 5
<Overview>
In the present embodiment, in the on-demand type content distribution as in the second and third embodiments, the content and the advertisement are not linked in advance, but are accumulated when, for example, a car movie is requested. It is an advertisement system characterized by having an advertisement distribution function of content and advertisement content matching type, such as selecting and distributing a car CM from among advertisements.

<Functional configuration>
FIG. 13 is a diagram illustrating an example of functional blocks in the advertisement system according to the present embodiment. As shown in this figure, the advertising system of the present embodiment is composed of an “AV device” (1300) and a “server device” (1310), as in the above embodiment. In this embodiment, the “AV device” (1300) includes a “third content selection receiving unit” (1301), a “third advertisement processing information generation unit” (1302), and a “third transmission unit” (1303). And a “third on-demand receiver” (1304) and a “third playback unit” (1305).

  The “third content selection receiving unit” (1301) has a function of receiving selection of content associated with content metadata. “Content metadata” refers to information indicating the content of the content and information related to the content. For example, in addition to information indicating the content directly, such as a race movie, the content title and summary (summary) information. Genre information, performer / producer information, viewing segment information indicating an assumed viewing user in accordance with the content, and appearance product information indicating products appearing in the content. For example, by associating the content ID with content metadata in the list information at the time of content selection, the content metadata is acquired in accordance with the content selection from the user. is there.

  The “third advertisement processing information generation unit” (1302) associates the content ID, the content metadata, and the manufacturer ID that can identify the manufacturer of the AV device, based on the content that has received the selection. It has a function of receiving advertisement processing information that is information. That is, for example, when a car CM is appropriately distributed in accordance with a car movie, the content and the advertisement are not linked in advance. Therefore, the advertisement ID cannot be specified by the AV apparatus, and the advertisement processing information including the advertisement ID cannot be transmitted. Further, even if the content ID is transmitted from the AV apparatus, the “content ID-advertisement ID table” cannot exist, and therefore the advertisement cannot be specified from the content ID. Therefore, in this embodiment, a configuration is adopted in which advertisement processing information including content metadata is generated and transmitted from the AV device. As a result, the server device described later performs a matching process on the contents of the content indicated by the metadata and the advertisement metadata, and appropriately extracts an advertisement suitable for the contents.

  Also, if the content metadata is something other than the content title that can uniquely identify the content, such as genre information, performer / producer information, etc., the advertisement processing information is generated to include a separate content ID, It may be configured so that the requested content can be specified by the processing information.

  The “third transmission unit” (1303) has a function of transmitting the generated advertisement processing information. The “third on-demand receiver” (1304) has a function of receiving an advertisement returned from the server device based on the transmitted advertisement processing information, and the “third playback unit” (1305) It has a function of reproducing the received advertisement. In this way, the AV device reproduces the returned advertisement according to the advertisement processing information transmitted as an on-demand request.

  Next, configuration requirements in the “server device” (1310) of this embodiment will be described. As shown in FIG. 13, the server device includes a “third receiving unit” (1311), an “advertisement storage unit” (1312), an “advertisement acquisition unit” (1313), and an “advertisement reply unit” (1314). And “third payment calculation unit” (1315).

  The “third receiving unit” (1311) associates the content ID of the content played back on the AV device, the content metadata indicating the content, and the manufacturer ID that can identify the manufacturer of the AV device. It has a function of receiving advertisement processing information that is information. As described above, when a car CM is appropriately distributed according to a car movie, the content and the advertisement are not linked in advance. Therefore, the server device of this embodiment receives the advertisement processing information including the content metadata for specifying the advertisement ID.

  The “advertisement storage unit” (1312) has a function of storing advertisements and advertisement IDs in association with advertisement metadata, and can be realized by a secondary storage device such as an HDD. “Advertisement metadata” refers to information indicating the content of the advertisement and information related to the content. The product / service name and product category information to be advertised, the performer / producer information of the advertisement, and the product company information. For example, purchase segment information indicating an assumed purchase target of an advertisement product, or product relevance information for distinguishing an advertisement by the relevance of a product such as “car” in the case of a tire advertisement.

  The “advertisement acquisition unit” (1313) has a function of acquiring an advertisement and an advertisement ID based on the content metadata included in the received advertisement processing information and the advertisement metadata. For example, a CPU, a main memory, an advertisement acquisition program Etc. can be realized. Specifically, for example, as shown in FIG. 14, as content metadata, the advertisement processing information includes “title: car race”, “summary: a story about a one-week race in the world in the car”, “genre: race, Car "etc. are included. Then, for example, the advertisement metadata in the advertisement storage unit is searched by using “automobile” obtained by morphological analysis of the title and the synopsis as a keyword. Therefore, for example, an advertisement of “advertisement product: car”, an advertisement of “advertisement product: car insurance”, or an advertisement of “advertisement product: tire, product related: car” is specified by keyword matching processing, and the advertisement and advertisement ID are set. get. In addition, if “performer: X”, “viewing segment: male in 30's” or the like is indicated as other content metadata, the matching search process with the advertisement metadata is performed as it is. Then, for example, an advertisement of “advertisement product: music CD, performer: X” or an advertisement of “advertisement product: men's clothing, purchase segment: male in 30's” is specified, and the specified advertisement and advertisement ID are acquired.

  Then, the acquired advertisement ID is associated with the manufacturer ID included in the advertisement processing information, and is totalized as data for calculating payment.

  The “advertisement reply unit” (1314) has an advertisement acquisition unit and a function of returning the acquired advertisement to the AV device in accordance with the received advertisement processing information. For example, a CPU, a main memory, an advertisement reply program Etc. can be realized. Of course, as described above, if the server device of this embodiment also serves as a content providing server, it is preferable that the content is returned together with the advertisement returned here. If both are separate server devices, the content is acquired from the content providing server, or the advertisement is output to the content providing server, and the advertisement and the content are returned together from either server device to the AV device. It is good to be configured.

  The “third payment calculation unit” (1315) calculates a payment for each manufacturer ID in association with the acquired advertisement ID based on the manufacturer ID in the advertisement processing information. Note that the payment calculation process for each manufacturer here is the same as that described above, and a description thereof will be omitted.

  As described above, the advertisement system according to the present embodiment distributes the advertisement by the content distribution request (advertisement processing information) from the AV device even if the content and the advertisement are not linked in advance. The number of reproduced advertisements can be totaled, and the amount paid for the advertisement to the manufacturer of the AV device can be calculated.

<Hardware configuration>
FIG. 15 is a diagram illustrating an example of a hardware configuration of the advertisement system according to the present embodiment, particularly in the server device. As shown in this figure, the server device of the present embodiment is similar to the server device of the above embodiment, in that “CPU” (1501), “main memory” (1502), “HDD” (1503), “ Communication circuit "(1504). They are connected to each other via a data communication path such as a “system bus” to transmit / receive information and process information.

  Here, first, in the AV device, the advertisement processing information generated by associating the content ID, the content metadata, and the manufacturer ID of the AV device is transmitted in response to a content selection operation by the user. Regarding the acquisition of content metadata in the AV apparatus, for example, a configuration is made such that content ID and content metadata are associated in the above-described list information for content selection, and content metadata relating to the selected content is acquired. Good.

  In the server device, the advertisement processing information including the transmitted content metadata is received by the “communication circuit” and stored in the address 1 of the “main memory”. Then, the “CPU” interprets the advertisement acquisition program, and first acquires the content metadata included in the advertisement processing information according to the interpretation result, and stores it in the address 2 of the “main memory”. Subsequently, a keyword for specifying an advertisement is extracted from the content metadata in accordance with a predetermined rule. Specifically, for example, a morpheme analysis is performed on a title or a synopsis, and from the analyzed morphemes, ones that match a keyword registered in advance as usable for advertisement identification are extracted. Alternatively, if the content metadata is genre information, performer / producer information, viewing segment information, etc., a method of extracting it as a keyword as it is can be mentioned.

  Then, using the extracted keyword, a search process of advertisement metadata in “HDD” by a logical operation process of “CPU” is executed, and an advertisement to be distributed is specified. Then, the specified advertisement and its advertisement ID are acquired from “HDD” and stored in addresses 3 and 4 of “main memory”. Of course, if a plurality of advertisements are acquired, those advertisements and advertisement IDs are similarly acquired from the “HDD” and stored in another address of the “main memory”. Then, the “CPU” interprets the advertisement reply program, and transmits the advertisement stored in the “main memory” address 3 and the like from the “communication circuit” to the AV apparatus according to the interpretation result.

  Further, in order to calculate the payment for each manufacturer, the manufacturer ID included in the advertisement processing information stored in the address 1 of the “main memory” is read to the address 5, and the advertisement ID stored in the address 4 or the like is read. And stored in “HDD” as new advertisement processing information for aggregation. Since the subsequent payment calculation processing is the same as that described in the first embodiment, a description thereof will be omitted.

<Process flow>
FIG. 16 is a flowchart illustrating an example of a process flow in the advertisement system of the present embodiment. As shown in this figure, first, according to the operation processing of the content distribution request in the AV device, the advertisement processing information in which the requested content ID, its content metadata, and its maker ID are associated is generated. (Step S1601) and transmitted to the server device (step S1602).

  When the server device receives the advertisement processing information transmitted from the AV device (step S1611), the server device uses the content metadata in the received advertisement processing information to, for example, send an advertisement distributed according to the requested content. Determine keywords to identify. Then, the advertisement to be distributed is identified with reference to “advertisement metadata” as shown in FIG. 12 held in the HDD or the like, and the advertisement and advertisement ID are acquired (step S1612). Then, the acquired advertisement is returned to the AV device (step S1613).

  Further, the acquired advertisement ID is stored in the HDD or the like in association with the manufacturer ID in the advertisement processing information (step S1614). For example, when it is detected that the counting time has come according to a predetermined counting cycle, the payment is calculated for each manufacturer ID in association with the advertisement ID based on the manufacturer ID in the advertisement processing information stored in the HDD. (Step S1615).

<Brief description of effect>
As described above, the advertisement system according to the present embodiment distributes the advertisement by the content distribution request (advertisement processing information) from the AV device even if the content and the advertisement are not linked in advance. The number of reproduced advertisements can be totaled, and the amount paid for the advertisement to the manufacturer of the AV device can be calculated.

0200 AV device 0201 transmission unit 0210 server device 0212 reception unit 0212 payment calculation unit

Claims (11)

A receiving unit that receives, from an AV device, advertisement processing information that is information that associates an advertisement ID that identifies an advertisement reproduced on the AV device with a manufacturer ID that can identify the manufacturer of the AV device;
A calculation unit that counts the number of times the advertisement is played based on the received advertisement processing information, and calculates a playback ratio by manufacturer for each advertisement ID;
A payment calculation unit that calculates a payment for each manufacturer ID in association with the advertisement ID based on the calculated reproduction ratio by manufacturer ;
A server device. The reception unit associates, in addition to the advertisement ID and the manufacturer ID, an advertisement process that associates a content distribution source ID for identifying a distribution source of the content to be reproduced on the AV device together with the advertisement identified by the advertisement ID A content distribution source receiving means for receiving information;
The said payment calculation part further has a content distribution origin payment calculation means which calculates the payment for every content distribution origin ID linked | related with advertisement ID based on the content distribution origin ID in advertisement process information. Server device.   An advertisement system comprising an AV apparatus having a transmission unit for transmitting the advertisement processing information and the server apparatus according to claim 1. The AV device
A first content selection accepting unit that accepts selection of content including an advertisement;
A first advertisement processing information generation unit that generates advertisement processing information based on the accepted selection;
An on-demand receiver for receiving the selected content;
A first playback unit for playing back the received content;
The advertising system according to claim 3 having. The first content selection receiving unit of the AV device is
Content list display means for displaying a content list on a mobile terminal;
List selection means for accepting selection using the content list;
The advertisement system according to claim 4 having. The AV device
A broadcast transmission receiver for receiving content including a broadcasted advertisement;
A second playback unit for playing back the received content;
A second advertisement processing information generating unit that generates advertisement processing information each time the advertisement is reproduced;
The advertising system according to claim 3 having. A receiving step of receiving, from the AV device, advertisement processing information which is information in which an advertisement ID for identifying an advertisement reproduced on the AV device is associated with a manufacturer ID capable of identifying the manufacturer of the AV device;
A calculation unit that counts the number of times the advertisement is played based on the received advertisement processing information, and calculates a playback ratio by manufacturer for each advertisement ID;
A payment calculation step of calculating a payment for each manufacturer ID in association with the advertisement ID based on the calculated reproduction ratio by manufacturer ;
Server apparatus operating method for causing a computer to execute. Third, receiving advertisement processing information that is information in which a content ID of content to be played back on an AV device, content metadata indicating the content content, and a manufacturer ID that can identify the manufacturer of the AV device are associated with each other A receiver,
An advertisement accumulation unit that accumulates an advertisement and an advertisement ID in association with advertisement metadata indicating the content of the advertisement;
An advertisement acquisition unit for acquiring an advertisement and an advertisement ID from the advertisement storage unit based on the content metadata included in the received advertisement processing information and the advertisement metadata;
An advertisement reply unit for replying the acquired advertisement to the AV device;
Based on the received advertisement processing information and the reply from the advertisement reply unit, the number of times of advertisement reproduction is totaled, and a calculation unit that calculates a reproduction ratio by manufacturer for each advertisement ID,
A third payment calculating unit that calculates a payment for each manufacturer ID in association with the acquired advertisement ID based on the calculated reproduction ratio by manufacturer ;
A server device. The third receiving unit receives the advertisement processing information in which the content distribution source ID for identifying the distribution source of the content to be reproduced on the AV device is associated with the content ID, the content metadata, and the manufacturer ID. Having original receiving means,
The third payment calculation unit further includes content distribution source payment calculation means for calculating a payment for each content distribution source ID in association with the advertisement ID based on the content distribution source ID in the advertisement processing information. The server device described in 1. A third content selection receiving unit that receives a selection of content associated with the content metadata;
A third advertisement processing information generating unit that generates the advertisement processing information based on the content that has received the selection;
A third transmitter for transmitting the advertisement processing information;
A third on-demand receiver that receives an advertisement returned from the server device based on the transmitted advertisement processing information;
An AV device having a third playback unit for playing back the received advertisement;
The server device according to claim 8 or 9,
An advertising system consisting of An operation method of a server device having an advertisement storage unit that stores an advertisement and an advertisement ID in association with advertisement metadata indicating the content of the advertisement,
Third, receiving advertisement processing information that is information in which a content ID of content to be played back on an AV device, content metadata indicating the content content, and a manufacturer ID that can identify the manufacturer of the AV device are associated with each other Receiving step;
An advertisement acquisition step of acquiring an advertisement and an advertisement ID from the advertisement storage unit based on the content metadata included in the received advertisement processing information and the advertisement metadata;
An advertisement reply step of returning the acquired advertisement to the AV device;
A calculation step of calculating the number of reproductions of the advertisement based on the received advertisement processing information and the reply in the advertisement reply step, and calculating a reproduction ratio by manufacturer for each advertisement ID;
A third payment calculating step for calculating a payment for each manufacturer ID in association with the acquired advertisement ID based on the calculated reproduction ratio by manufacturer ;
Server apparatus operating method for causing a computer to execute.

Images