CN102111646B - Method for insertion information in video on demand and video on demand system - Google Patents

Method for insertion information in video on demand and video on demand system Download PDF

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Publication number
CN102111646B
CN102111646B CN200910243209.XA CN200910243209A CN102111646B CN 102111646 B CN102111646 B CN 102111646B CN 200910243209 A CN200910243209 A CN 200910243209A CN 102111646 B CN102111646 B CN 102111646B
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information
intercutted
rule
video
insertion information
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CN102111646A (en
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张亮
曹江辉
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STAR SOFTWARE TECHNOLOGY CO LTD
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STAR SOFTWARE TECHNOLOGY CO LTD
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Abstract

The embodiment of the invention discloses a method for inserting information in video on demand and a video on demand system. The method comprises: a preprocessing process of establishing information insertion rules in advance according to an insertion factor and information to be inserted, and storing the information insertion rules into an information insertion rule base; and an information insertion process of receiving a video on demand request, extracting the insertion factor from the video on demand request, screening the information insertion rules corresponding to the insertion factor from the information insertion rule base according to the insertion factor, acquiring the to-be-inserted information corresponding to the information insertion rules and transmitting the information to be inserted to video play equipment, so that the video play equipment inserts the information to be inserted in the on-demand video of a user. By the method and the system, the adapted information to be inserted can be inserted according to the video on demand request of each time, so great flexibility is achieved.

Description

The method of insertion information and a kind of video on-demand system in a kind of video request program
Technical field
The present invention relates to a kind of video technique, more particularly, relate to the method for insertion information in a kind of video request program and a kind of video on-demand system.
Background technology
Along with greatly developing of Digital Television and interdynamic video business, video on demand becomes a main value-added service of radio and TV operator.Along with the explosive increase of video frequency program quantity and program request number of users, the method for insertion information is thereupon complicated.Current insertion information method when realizing video request program is mostly edited by the prior video program file to program request, set up linking relationship between information to be intercutted, thus make user when this program of program request, VOD background system can obtain corresponding message file according to the information that the program of institute program request is associated, and sends to video server to broadcast.
Inventor is found by research, and in actual operation, due to request program substantial amounts, existing insertion information method needs a large amount of manpower of cost to arrange fixing information to be intercutted for each video frequency request program, and workload is heavy.Also have and realize classifying to request program and information to be intercutted targetedly thus reducing the method for workload by computer program.But if will realize to same program according to when factor combination does not realize different insertion informations, prior art is difficult to configure neatly.
Summary of the invention
The technical problem to be solved in the present invention is, provides the method for insertion information in a kind of video request program and a kind of video on-demand system, realize high efficient and flexible in video request-program process to carry out insertion information.
For solving the problems of the technologies described above, the invention provides following technical scheme:
A method for insertion information in video request program, the method is used for, in a kind of video on-demand system, comprising: set up insertion information rule according to intercutting Summing Factor information to be intercutted in advance, and stored in insertion information rule base; Described method comprises:
Receiver, video order request, and extract and intercut the factor in described video on-demand request;
Filter out from insertion information rule base and the described described insertion information rule intercutted factor pair and answer according to the described factor of intercutting, and obtain information to be intercutted corresponding to described insertion information rule;
To video playback apparatus send described in information to be intercutted, with make described video playback apparatus intercut in the video of user institute program request described in information to be intercutted.
Preferably, described method also comprises: increase new information to be intercutted;
Form new insertion information rule according to newly-increased information to be intercutted and preserve.
Preferably, described method also comprises: delete described insertion information rule and corresponding information to be intercutted.
Preferably, described method also comprises: the information to be intercutted that amendment insertion information rule is corresponding; Or, revise the insertion information rule that information to be intercutted is corresponding.
Preferably, described in intercut the factor and comprise program request event information and user profile, described program request event information comprises request program type, program request time, and described user profile comprises type belonging to user, user region.
Preferably, described in, information to be intercutted is word, video, picture or voice messaging.
Realize a system for said method, this system comprises:
Pretreatment unit, for pre-defining insertion information rule according to intercutting Summing Factor information to be intercutted;
Insertion information rule base, for storing described insertion information rule;
Receiving element, for receiver, video order request, and extracts and intercuts the factor in described video on-demand request;
Screening unit, for filtering out from described insertion information rule base and the described insertion information rule intercutted factor pair and answer, and obtains information to be intercutted corresponding to described insertion information rule;
Transmitting element, for video playback apparatus send described in information to be intercutted, with make described video playback apparatus intercut in the video of user institute program request described in information to be intercutted.
Preferably, described system also comprises newly-increased unit, for increasing new information to be intercutted, forms new insertion information rule and be kept in described insertion information rule base according to newly-increased information to be intercutted.
Preferably, described system also comprises delete cells, for deleting described insertion information rule and corresponding information to be intercutted.
Preferably, described system also comprises amendment unit, for revising information to be intercutted corresponding to insertion information rule; Or, revise the insertion information rule that information to be intercutted is corresponding.
Preferably, described in intercut the factor and comprise program request event information and user profile, described program request event information comprises request program type, program request time, and described user profile comprises type belonging to user, user region.
Preferably, described in, information to be intercutted is word, video, picture or voice messaging.
In a kind of video request program provided by the present invention insertion information method in, by pre-defined insertion information rule, then according to extract from the video on-demand request of user intercut the factor and the insertion information rule that pre-establishes determines information to be intercutted, and information to be intercutted to be sent in the video of institute's program request.As can be seen here, the method that the embodiment of the present invention provides, can intercut the information to be intercutted of adaptation according to video on-demand request each time, have great flexibility.In addition, because in advance for each information to be intercutted establishes corresponding insertion information rule, after extracting from the video on-demand request of user and intercutting the factor, fast according to the information to be intercutted intercutted factor screening and go out to be consistent, insertion information efficiency can be drastically increased.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the flow chart of the insertion information process disclosed in the embodiment of the present invention.
Fig. 2 intercuts the examples of interfaces figure of condition for the configuration information disclosed in the embodiment of the present invention.
Fig. 3 is the examples of interfaces figure arranging information to be intercutted disclosed in the embodiment of the present invention.
Fig. 4 is the flow chart of the insertion information process disclosed in another embodiment of the present invention.
Fig. 5 is the schematic diagram of the IP Information On Demand input table disclosed in the embodiment of the present invention.
Fig. 6 is the schematic diagram of the object information table disclosed in the embodiment of the present invention.
Fig. 7 is the structural representation of a kind of video on-demand system disclosed in the embodiment of the present invention.
Fig. 8 is the structural representation of the another kind of video on-demand system disclosed in the embodiment of the present invention.
Embodiment
To the above-mentioned explanation of the disclosed embodiments, professional and technical personnel in the field are realized or uses the present invention.To be apparent for those skilled in the art to the multiple amendment of these embodiments, General Principle as defined herein can without departing from the spirit or scope of the present invention, realize in other embodiments.Therefore, the present invention can not be restricted to these embodiments shown in this article, but will meet the widest scope consistent with principle disclosed herein and features of novelty.
The embodiment of the invention discloses the method for insertion information in a kind of video request program, mainly comprise preprocessing process and insertion information process.Wherein, preprocessing process is:
According to the information formulation insertion information rule to be intercutted intercutted the factor and will intercut that may occur in video request-program process, and preserve;
Alternatively, the insertion information rule made can be kept in insertion information rule base.
Insertion information process is: after receiving video on-demand request, and information to be intercutted is sent to video playback apparatus, and see Fig. 1, insertion information process specifically comprises:
Step 11, receiver, video order request, and extract and intercut the factor in described video on-demand request;
Intercut the factor described in step 12, basis to filter out from insertion information rule base and the described described insertion information rule intercutted factor pair and answer, and obtain information to be intercutted corresponding to described insertion information rule;
Step 13, to video playback apparatus send described in information to be intercutted, with make described video playback apparatus intercut in the video of user institute program request described in information to be intercutted.
The embodiment of the present invention is by pre-defined insertion information rule, then according to extract from the video on-demand request of user intercut the factor and the insertion information rule that pre-establishes determines information to be intercutted, and information to be intercutted to be sent in the video of institute's program request.As can be seen here, the method that the embodiment of the present invention provides, can intercut the information to be intercutted of adaptation according to video on-demand request each time, have great flexibility.In addition, because in advance for each information to be intercutted establishes corresponding insertion information rule, after extracting from the video on-demand request of user and intercutting the factor, fast according to the information to be intercutted intercutted factor screening and go out to be consistent, insertion information efficiency can be drastically increased.In the embodiment of the present invention and following examples, intercut the factor and specifically comprise program request event information and user profile, program request event information can comprise user carries out program request time to video, as certain moon in 1 year, or the some day of one month, then or certain time period etc. of one day, also comprise the program category of user institute program request, as film, TV play, entertainment, sports cast etc., the various information such as the title of request program, program offers also can be comprised; The user profile of preserving when user profile then comprises by user's registration in advance or logs in, comprises user type, as regular member, senior member, visitor etc., also can comprise all multi information such as the region at user place, the hobby of user.
Program request event information and user profile are carried out multiple combination, information to be intercutted accordingly is set to often kind of combination, intercuts rule to form much information.Wherein, information to be intercutted can be word, video, picture or voice messaging etc., but information content advertisement, as commercial advertisement, public service ads etc., also can be real-time news, weather forecast and recruitment information etc., according to actual conditions, dissimilar information to be intercutted can be set neatly for the program request of different user group.
We describe implementation of the present invention in detail with a specific embodiment.
First be the process formulating insertion information rule.
In the embodiment of the present invention, insertion information rule is made up of insertion information condition.Article one, insertion information rule can comprise an insertion information condition, also can comprise many insertion information conditions, when an insertion information rule comprises many insertion information conditions, between many insertion information conditions meet " with " or " or, relation.Wherein, " with " pass be: all insertion information conditions must be met simultaneously and could meet this insertion information rule; The pass of "or" is: as long as when meeting any insertion information condition in many insertion information conditions, just meets this insertion information rule.
Insertion information condition intercuts factor composition described in passing through, factor configuration information in insertion information condition stub can be intercutted according to the request program type that may occur in program request event, program request time, user region etc. and intercut condition, insertion information condition can support multiple operator, as being greater than, being less than, equal, be not equal to, comprise or not comprising, can input parameter after often kind of operator, thus form an insertion information condition.Such as, the video type that we will define the program request of user institute is film, then we can select " assettype (type) " attribute, " is equal to (equaling) " is selected in conditional operator hurdle, and " movie (film) " is inputted in parameter hurdle, the examples of interfaces figure of condition is intercutted see the configuration information given by Fig. 2, four insertion information conditions are listed in Fig. 2, insertion information condition can be arranged flexibly according to actual conditions, and the present invention does not limit this.
Article one, insertion information rule can a corresponding information to be intercutted, also can corresponding many information to be intercutted.That is, if one is met an insertion information rule by the video frequency program of program request, so can intercut an information to be intercutted in this video frequency program by program request, also can intercut many information to be intercutted.Such as, the insertion information rule of corresponding three information to be intercutted (being respectively information 1 to be intercutted, information to be intercutted 2 and information to be intercutted 3) can be set, its interface operation process is see the examples of interfaces figure arranging information to be intercutted given by Fig. 3, message identification to be intercutted described in filling in " offeringId (address is provided) " attribute, and the insertion information condition intercutting these three demand fulfillment in time intercutting information is set, this insertion information condition can be one, also can be many, can determine according to actual conditions.A satisfied insertion information condition is set in the present embodiment, that namely extracts from program request event intercuts the factor when to meet in Fig. 2 set any insertion information condition, described three information to be intercutted are intercutted, if when arranging " many insertion information conditions meet ", that then extracts from program request event intercuts the factor when to need to meet in Fig. 2 many set insertion information conditions, described three information to be intercutted is intercutted.Simultaneously, Fig. 3 is also provided with the spot order of three information to be intercutted in video playback, determined by " insertionPosition (insertion position) " attribute, with realize by these three information to be intercutted according to message identification to be intercutted order from small to large in head, sheet or run-out intercut.
The embodiment of the present invention can arrange information to be intercutted accordingly adaptively according to the program request of different user group.As, can be arranged in the video of the user institute program request of hobby mountain-climbing and intercut one about the information of traveling bag, thus the use value of information to be intercutted can be improved, there is certain flexibility and adaptability.
The process formulating insertion information rule in the present invention is carried out based on rule engine system, be the concept such as " factor ", " condition " and " function " by rule engine system by rules abstraction, and the instrument utilizing rule engine system to provide is configured the factor, condition sum functions, and support any combinations of factors to be condition, condition can also be combined as eligible further, the function that each condition corresponding condition performs when meeting, by this configuration mode, can work difficulty be reduced, increase work efficiency.
Process of specifically intercutting in the method that the process of with Beijing user one comedy movie being carried out to program request below provides the embodiment of the present invention is described, and see Fig. 4, this process comprises:
S41, when Beijing one user carries out program request to a comedy movie, video playback apparatus sends video on-demand request to video on-demand system;
S42, video on-demand system tackle this video on-demand request automatically, and extract comprise in this video on-demand request intercut the factor;
S43, intercut after the factor collected by all, video on-demand system will intercut the factor and be sent in insertion information rule base and carry out computing;
S44, to filter out qualified insertion information rule according to operation result, obtain corresponding to be intercutted information regular with described insertion information;
Preferably, in one embodiment of the invention, utilize regulation engine to complete computing in S43 and S44, comprising:
A, all insertion information rules of taking out in rule base;
B, the factor to be updated in every bar insertion information rule respectively, to judge whether the conditional expression of the insertion information condition of this insertion information rule is true;
C, be that genuine insertion information rule determines qualified insertion information rule according to all conditions expression formula, and return.
If between many insertion information conditions one in insertion information rule be the relation of "or", as long as the conditional expression of any one the insertion information condition so in this insertion information rule is true, so this insertion information rule is exactly qualified insertion information rule; If but be not exclusively the relation of "or" between many insertion information conditions in an insertion information rule, so need combining information to intercut the concrete marriage relation of condition and specifically judge whether this insertion information rule is qualified insertion information rule.
S45, to video playback apparatus send described in information to be intercutted, with make video playback apparatus intercut in the video of user institute program request described in information to be intercutted.
See Fig. 5, described intercutting after the factor is extracted lists program request input information table in, as, the factor of intercutting extracted in this program request event comprises: program request time, request program type and user region, " inquiry " key below clicks table, perform screening step, in conjunction with the insertion information rule that Fig. 2 and Fig. 3 in the present embodiment formulates, obtain the object information table shown in Fig. 6.
In the insertion information rule that the present embodiment is formulated, an insertion information condition setting is as " program request type equals film ", and the program request type extracted from this program request event is film, then the operation result of this condition is true, and meet " single piece of information intercuts condition and meets ", so this intercuts three information to be intercutted defined in rule and can be inserted into playlist, thus intercuts information 1 to be intercutted, information to be intercutted 2 and information to be intercutted 3 in the comedy movie of this user institute program request according to message identification to be intercutted.
When this user by the video reception of institute's program request intercut in the video to institute's program request after intercutting information, play, also by realizing by modes such as enter keys by the play button clicking information to be intercutted with mouse.
In addition, the user profile that video on-demand system extracts can once log in by user's registered in advance or user the information stored in advance in the server, if do not register or not logged user, in advance default mode can be set when definition information intercuts rule, make to work as extracted user profile for time empty, for these users provide default information to be intercutted, this default information to be intercutted can be an information to be intercutted of fixing or be sky.
Method disclosed in the embodiment of the present invention also comprises the insertion information rule increasing new information to be intercutted and correspondence, is specially:
Increase new information to be intercutted, and set up insertion information rule corresponding with it, and by described insertion information rule stored in insertion information rule base.
Preferably, the method disclosed in embodiment also comprises deletes existing information to be intercutted and corresponding insertion information rule, particularly, can be deleted described insertion information rule and corresponding information to be intercutted by the mode directly arranging delete key.
In an alternative embodiment of the invention, the method that the embodiment of the present invention provides also comprises treats the information of intercutting or insertion information rule is modified, and is specially:
The information to be intercutted that amendment insertion information rule is corresponding; Or, revise the insertion information rule that information to be intercutted is corresponding.
Such as, for an information M1 to be intercutted, originally the insertion information rule of its correspondence is R1, when this is played after a period of time wait the information of intercutting, need to intercut rule adjustment to it, and information to be intercutted itself does not need change, so just can revise the insertion information rule that this information M1 to be intercutted is corresponding, be revised as R2 by R1, R1 can be replaced by direct R2, and be kept in insertion information rule base.The content recorded in described insertion information rule base comprises insertion information rule and the corresponding relation between this insertion information rule and information to be intercutted.
Accordingly, if insertion information rule R1 is without the need to change, but need to revise the content intercutted, so just information to be intercutted is revised as M2 by M1, directly can replaces M1 with information M2 to be intercutted.
In fact, no matter be that insertion information rule changes, still information to be intercutted changes, be all insertion information rule and information to be intercutted between corresponding relation there occurs change, continuity two examples above, in the first instance, corresponding relation 1 is: R1-M1, after insertion information rule changes, corresponding relation 1 becomes corresponding relation 2:R2-M1; In second example, initial corresponding relation is also corresponding relation 1, but when after intercutting information change, corresponding relation becomes corresponding relation 3:R1-M2.
Modifying by treating the information of intercutting, have updated the insertion information rule of information to be intercutted and its correspondence, thus the method that the embodiment of the present invention is provided upgrading information to be intercutted according to actual needs in real time.
In existing insertion information method, when needs treat the information of intercutting change time, synchronous amendment to be carried out to program code, cause system outage, inefficiency, and in the method disclosed in the embodiment of the present invention, only need to combine information to be intercutted to carry out adjusting the renewal that can realize treating the information of intercutting to insertion information rule, without the need to modifying and just carry out synchronous vacations to program code treating the information of intercutting each time as prior art, without the need to interrupting the operation of whole system, flexible and efficient.The embodiment of the present invention additionally provide a kind of can video on-demand system to implement the above described method, as shown in Figure 7, this system comprises: pretreatment unit 71, insertion information rule base 72, receiving element 73, screening unit 74 and transmitting element 75.
Wherein:
Pretreatment unit 71, for pre-defining insertion information rule according to intercutting Summing Factor information to be intercutted.
Intercut the factor and be specifically divided into program request event information and user profile by rule engine system, wherein, program request event information and the various information of user profile for mentioning in said method embodiment, program request event information and user profile are carried out multiple combination, information to be intercutted accordingly is set to often kind of combination, intercuts rule to form much information.
Information to be intercutted can be word, video, picture or voice messaging etc., but information content advertisement, as commercial advertisement, public service ads etc., also can be real-time news, weather forecast and recruitment information etc., according to actual conditions, dissimilar information to be intercutted can be set neatly for the program request of different user group.
The detailed process that definition information intercuts rule refers to description in the method disclosed in the present embodiment, does not repeat here.
Insertion information rule base 72 is for storing described insertion information rule.
Receiving element 73 is for receiver, video order request, and to extract in described video on-demand request various intercuts the factor.
Screening unit 74 for filtering out from described insertion information rule base and the described insertion information rule intercutted factor pair and answer, and obtains information to be intercutted corresponding to described insertion information rule.
Transmitting element 75 for video playback apparatus send described in information to be intercutted, with make described video playback apparatus intercut in the video of user institute program request described in information to be intercutted.
After user initiates an order request, this request of receiving element 73 automatic reception, and extract comprise in this request intercut the factor.When intercutting after the factor collected by all, screening unit 74 can carry out computing by intercutting in factor substitution insertion information rule base, filter out qualified insertion information rule, thus obtain information to be intercutted accordingly, send to video server by transmitting element 75, play to user eventually through video server.
After user receives the information intercutted in the video of institute's program request, select oneself interested information by devices such as remote controllers.
Wherein, the user profile extracted by receiving element 73 to be registered by user or user once logged in the information stored in advance in the server, if do not register or not logged user, in advance default mode can be set when definition information intercuts rule, make to work as extracted user profile for time empty, for these users arrange default information to be intercutted, this default information to be intercutted can be an information to be intercutted of fixing or be sky.
With reference to figure 8, it is the structural representation of the another kind of video on-demand system that the embodiment of the present invention provides.
This system comprises: pretreatment unit 81, insertion information rule base 82, receiving element 83, screening unit 84, transmitting element 85 and increase unit 86.
Wherein, pretreatment unit 81, insertion information rule base 82, receiving element 83, screening unit 84 and transmitting element 85, with the functional similarity of the pretreatment unit 71 in above-described embodiment, insertion information rule base 72, receiving element 73, screening unit 74 and transmitting element 75, do not do too much description in the present embodiment.
Described increase unit 86, for increasing new information to be intercutted, forms new insertion information rule according to newly-increased information to be intercutted and is kept in described insertion information rule base.In other embodiments of the invention, the system that the embodiment of the present invention provides also directly can arrange delete flag to reach the object of deleting insertion information rule, see Fig. 8, this system is except the pretreatment unit 81 comprised in said system, insertion information rule base 82, receiving element 83, screening unit 84, transmitting element 85 and increase except unit 86, also comprise delete cells 87, delete cells 87 is for information to be intercutted described in directly deleting and insertion information rule.
Preferably, the system that one embodiment of the invention provides can also comprise amendment unit, and this amendment unit is for revising information to be intercutted corresponding to insertion information rule; Or, revise the insertion information rule that information to be intercutted is corresponding.
The present invention proposes method and the video on-demand system of insertion information in a kind of video request program, by pre-defined insertion information rule, then according to extract from the video on-demand request of user intercut the factor and the insertion information rule that pre-establishes determines information to be intercutted, and information to be intercutted to be sent in the video of institute's program request.As can be seen here, the present invention can intercut the information to be intercutted of adaptation according to video on-demand request each time, has great flexibility.In addition, because in advance for each information to be intercutted establishes corresponding insertion information rule, after extracting from the video on-demand request of user and intercutting the factor, fast according to the information to be intercutted intercutted factor screening and go out to be consistent, insertion information efficiency can be drastically increased.
In this specification, each embodiment adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar portion mutually see.For system disclosed in embodiment, because it corresponds to the method disclosed in Example, so description is fairly simple, relevant part illustrates see method part.
It will be understood by those skilled in the art that and any one in much different technique and technology can be used to represent information, message and signal.Such as, the message mentioned in above-mentioned explanation, information can be expressed as voltage, electric current, electromagnetic wave, magnetic field or magnetic particle, light field or more combination in any.
Professional can also recognize further, in conjunction with unit and the algorithm steps of each example of embodiment disclosed herein description, can realize with electronic hardware, computer software or the combination of the two, in order to the interchangeability of hardware and software is clearly described, generally describe composition and the step of each example in the above description according to function.These functions perform with hardware or software mode actually, depend on application-specific and the design constraint of technical scheme.Professional and technical personnel can make differently to realize described function to each specific application, but this realization should not thought and exceeds scope of the present invention.
The software module that the method described in conjunction with embodiment disclosed herein or the step of algorithm can directly use hardware, processor to perform, or the combination of the two is implemented.Software module can be placed in the storage medium of other form any known in random asccess memory (RAM), internal memory, read-only memory (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technical field.
To the above-mentioned explanation of the disclosed embodiments, professional and technical personnel in the field are realized or uses the present invention.To be apparent for those skilled in the art to the multiple amendment of these embodiments, General Principle as defined herein can without departing from the spirit or scope of the present invention, realize in other embodiments.Therefore, the present invention can not be restricted to these embodiments shown in this article, but will meet the widest scope consistent with principle disclosed herein and features of novelty.

Claims (12)

1. the method for insertion information in video request program, in video on-demand system, is characterized in that, comprising:
Set up insertion information rule according to intercutting Summing Factor information to be intercutted in advance, and preserve; Described insertion information rule is made up of insertion information condition, the process setting up insertion information rule is carried out based on rule engine system, be " factor ", " condition " and " function " concept by rule engine system by rules abstraction, and the instrument utilizing rule engine system to provide is configured the factor, condition sum functions, and support any combinations of factors to be condition, condition can also be combined as eligible further, the function that each condition corresponding condition performs when meeting, described method comprises:
Receiver, video order request, and extract and intercut the factor in described video on-demand request;
Go out and the described insertion information rule intercutted factor pair and answer according to the described factor screening that intercuts, and obtain information to be intercutted corresponding to described insertion information rule;
To video playback apparatus send described in information to be intercutted, with make described video playback apparatus intercut in the video of user institute program request described in information to be intercutted.
2. method according to claim 1, is characterized in that, also comprises:
Increase new information to be intercutted;
Form new insertion information rule according to newly-increased information to be intercutted and preserve.
3. method according to claim 1, is characterized in that, also comprises: delete described insertion information rule and corresponding information to be intercutted.
4. method according to claim 1, is characterized in that, also comprises:
The information to be intercutted that amendment insertion information rule is corresponding;
Or, revise the insertion information rule that information to be intercutted is corresponding.
5. method according to claim 1, it is characterized in that, the described factor of intercutting comprises program request event information and user profile, and described program request event information comprises request program type, program request time, and described user profile comprises type belonging to user, user region.
6. the method according to any one of claim 1-5, is characterized in that, described in information to be intercutted be word, video, picture or voice messaging.
7. a video on-demand system, is characterized in that, comprising:
Pretreatment unit, for pre-defining insertion information rule according to intercutting Summing Factor information to be intercutted; Described insertion information rule is made up of insertion information condition, the process setting up insertion information rule is carried out based on rule engine system, be " factor ", " condition " and " function " concept by rule engine system by rules abstraction, and the instrument utilizing rule engine system to provide is configured the factor, condition sum functions, and support any combinations of factors to be condition, condition can also be combined as eligible further, the function performed when the corresponding condition of each condition meets;
Insertion information rule base, for storing described insertion information rule;
Receiving element, for receiver, video order request, and extracts and intercuts the factor in described video on-demand request;
Screening unit, for filtering out from described insertion information rule base and the described insertion information rule intercutted factor pair and answer, and obtains information to be intercutted corresponding to described insertion information rule;
Transmitting element, for video playback apparatus send described in information to be intercutted, with make described video playback apparatus intercut in the video of user institute program request described in information to be intercutted.
8. system according to claim 7, is characterized in that, also comprises newly-increased unit, for increasing new information to be intercutted, forms new insertion information rule and be kept in described insertion information rule base according to newly-increased information to be intercutted.
9. system according to claim 7, is characterized in that, also comprises delete cells, for deleting described insertion information rule and corresponding information to be intercutted.
10. system according to claim 7, is characterized in that, also comprises:
Amendment unit, for revising information to be intercutted corresponding to insertion information rule;
Or, revise the insertion information rule that information to be intercutted is corresponding.
11. systems according to claim 7, it is characterized in that, the described factor of intercutting comprises program request event information and user profile, and described program request event information comprises request program type, program request time, and described user profile comprises type belonging to user, user region.
12. systems according to any one of claim 7-11, is characterized in that, described in information to be intercutted be word, video, picture or voice messaging.
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