KR20090123345A - Method and system for providing convenient ordering/delivery service via bidirectional tv receiver - Google Patents

Abstract

PURPOSE: A method and a system for providing a convenient ordering/delivery service via a bidirectional TV receiver are provided to maximize the profit of a provider that supplies a product or service while more increasing the user convenience. CONSTITUTION: A communication unit(150) receives a signal for an easy button input related to advertisement contents or a broadcasting TV program. According as the signal related to the easy button input of a TV viewer, an order request management unit(130) extracts contact information of the TV viewer. A contact information provider(140) transmits the extracted contact information to a terminal device of a service provider who is related to the broadcasting program or the advertisement contents.

Description

METHOD AND SYSTEM FOR PROVIDING CONVENIENT ORDERING / DELIVERY SERVICE VIA BIDIRECTIONAL TV RECEIVER}

The present invention relates to a method and system for providing a convenient ordering / delivery service through a two-way TV (TeleVision) receiver, and more particularly, to a product or service associated with a broadcast program or advertisement content that a viewer watches using a two-way TV receiver. A method and system are provided for providing services that make ordering and / or delivery most convenient.

In general, a two-way TV broadcast is one of a predetermined audience to an operator who also transmits a broadcast signal from the sun of one-way TV broadcasting, in which a general viewer receives a broadcast signal unilaterally transmitted through a standardized channel. Refers to a TV broadcast that allows an interaction between a broadcaster and a viewer to occur by transmitting an input signal. An example of such a two-way TV broadcast is IPTV (Internet Protocol TeleVision) broadcast.

IPTV broadcasting is literally TV broadcasting using the Internet protocol. The system for IPTV broadcasting receives a broadcast program signal from a broadcast program provider and transmits it to a set-top box of each TV receiver, but the viewer's handset (eg For example, it is a two-way broadcasting system that allows the content to be broadcasted to be adaptively determined in response to a request generated according to a remote control) operation. Since the IPTV broadcasting system enables two-way broadcasting based on the IP address assigned to each set-top box of the viewer, the viewer may generate a predetermined signal on the TV receiver and transmit it to the broadcasting company.

In addition to IPTV broadcasting, examples of bidirectional broadcasting may further include bidirectional digital multimedia broadcasting (DMB) broadcasting and Internet TV broadcasting.

Given the above points, i.e., the bi-directionality of the broadcast, the viewer can transmit a viewer input signal through a TV receiver while watching a broadcast program or advertising content, which is referred to by the broadcaster to provide a new viewer-friendly service. It can be used to. In other words, in order to order a product or service that is being sold while a viewer watches a home shopping program, the order can only be ordered by calling the home shopping company or logging in to the Internet homepage of the company. This may be improved by using the broadcast bidirectionality.

In this regard, although it is related to broadcasting technology, the existing patent technology for providing order / delivery service for a product is filed on February 17, 2005 by Yoon Pil Hwan and filed on July 1, 2005. The invention of Korean Patent No. 500707, which has been registered as a date, can be found.

According to the patent invention, when the user terminal receives the company information from the portal server and issues it with the call relay system, the call relay system forms a call path between the user terminal and the company terminal, It can be seen that an order request for the company may be made.

However, even in the case of adopting the concept of the patent invention described above (in particular, because the interface of the TV receiver is very different from that of a personal computer for using the Internet), it was difficult to apply it to a broadcasting system. There is still a disadvantage that the operation for issuing the input signal of the viewer is inevitably complicated.

The present invention aims to solve all of the above-mentioned problems.

In addition, an object of the present invention is to maximize the convenience of the viewer by allowing the viewer to use the order / delivery service provided in connection with the broadcast program or advertising content.

In addition, the present invention increases the revenue of the operator providing the product or service by allowing the viewer to have a greater purchase desire due to the convenience of the maximized viewer as described above, and the profit of the broadcaster providing the service according to the present invention. It also aims to be generated.

Representative configuration of the present invention for achieving the above object is as follows.

According to one aspect of the invention, a method for enabling a viewer to perform an order via a two-way TV receiver, the simplicity of the viewer being performed in association with a broadcast program or advertising content viewed on the two-way TV receiver. Receiving a signal related to a button input, extracting contact information to the viewer according to the viewer receiving a signal related to a simple button input, and associating the extracted contact information with the broadcast program or the advertisement content Provided is a method comprising transmitting to a terminal device of an operator.

According to another aspect of the present invention, there is provided a system for enabling a viewer to place an order via a interactive TV receiver, the simplicity of the viewer being performed in association with a broadcast program or advertising content viewed on the interactive TV receiver. A communication unit for receiving a signal relating to a button input, an order request management unit for extracting contact information to the viewer according to reception of a signal related to a simple button input of the viewer, and the extracted contact information to the broadcast program or the; Provided is a system including a contact information provider for transmitting to a terminal device of an operator associated with advertising content.

In addition, there is further provided a computer readable recording medium for recording another method, system for implementing the present invention and a computer program for executing the method.

According to the present invention, when the viewer uses an order / delivery service for a product or service, the viewer's convenience can be further increased, and the sales of the service provider providing the product or service are increased, and the profit of the broadcaster is generated. It becomes possible.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be embodied in other embodiments without departing from the spirit and scope of the invention with respect to one embodiment. In addition, it is to be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

[Preferred Embodiments of the Invention]

In this specification, the term referred to as an ordering service or an ordering / delivery service means that all viewers can request a service provider to provide a predetermined product or service during or before watching a broadcast program or advertisement content. It should be understood to encompass a variety of online, online & offline services. The kind of goods or services mentioned herein need not be limited at all. In addition, the expression order / delivery service used herein does not necessarily mean that the delivery behavior of the operator according to the viewer's order, the order / delivery service of the present invention, the invention described herein As long as it is embodied by technical idea, it should be understood to have the broadest meaning regardless of the kind of goods or services provided to viewers or the aspect of providing them. For example, referring to the order / delivery service in this specification, this does not necessarily mean that a certain product is delivered to the viewer's address according to the viewer's order, and according to the type of the product or service provided, It may be actively received by the viewer's movement (e.g., a ticket) or provided to the viewer's email account (e.g., an electronic coupon).

In addition, the term referred to herein as advertising content is to be understood as encompassing all content consisting of at least one of text, image and sound and modulated and modulated by a predetermined TV signal to be provided visually or audibly to the viewer. In particular, it should be understood that all contents containing any object for notifying a predetermined product or service to others belong to the advertisement contents according to the present invention.

In addition, in this specification, the term referred to as a simple button is provided on the screen of the TV receiver or on the handset of the TV receiver, so that the viewer can conveniently place an order / delivery service for goods or services in accordance with the technical idea of the present invention. It encompasses both physical and logical interfaces that can be enjoyed. Therefore, if a predetermined button does not require the viewer to input the telephone number of the operator providing the goods or services in order to receive the order / delivery service, it should be regarded as a simple button according to the present invention.

Configuration of the entire system

1 is a view schematically showing the configuration of an entire system including an order / delivery service providing system 100 according to an embodiment of the present invention.

Referring to FIG. 1, the entire system includes a terminal device 200 of an order / delivery service providing system 100 and a viewer (eg, a subscriber of an order / delivery service according to the present invention) according to an embodiment of the present invention. And a terminal device 300 of a provider that provides a product or a service.

The system 100 for providing an order / delivery service according to an embodiment of the present invention receives a signal related to a predetermined viewer input from the viewer terminal device 200 and extracts the contact information of the viewer according to the operator terminal device 300. It may be a service providing server for transmitting to, such an order / delivery service providing system 100 is connected to the viewer terminal device 200 through the network 250, the operator terminal device 300 and the network 350 Can be connected via.

A viewer terminal device 200 according to an embodiment of the present invention will be described. The viewer terminal device 200 receives a broadcast signal from the order / delivery service providing system 100 or from another broadcast program provider server (not shown) so that the viewer can watch the broadcast program and the advertisement content. As a terminal device such as an IPTV receiver, a digital TV receiver, a personal computer capable of receiving Internet TV, and a mobile device capable of transmitting and receiving two-way TV signals (for example, a DMB phone, a PMP phone, etc.), the viewer terminal device 200 May be employed.

In addition, the viewer terminal device 200 may provide a viewer with an order (or order / delivery request) button in relation to the broadcast program or the advertisement content being viewed. These buttons may be displayed on the screen being viewed and selected by manipulation of the handset of the viewer terminal 200, or may be included in the handset itself. In either case, the viewer can issue a request for an order or delivery by simply entering such a button on the viewer terminal device 200.

It looks at the network 250 according to an embodiment of the present invention. The network 250 is a communication network connecting the order / delivery service providing system 100 and the viewer terminal device 200, and preferably includes the Internet for IPTV broadcasting and an integrated multimedia network for two-way DMB broadcasting. However, the network 250 of the present invention is not limited thereto, and the TV signal is transmitted from the order / delivery service providing system 100 to the viewer terminal device 200 according to the present invention, and from the viewer terminal device 200. Any network configured to be capable of transmitting viewer input signals to the order / delivery service providing system 100 may be understood as belonging to the network 250 in accordance with the present invention, even if it is local and time limited.

It looks at the operator terminal device 300 according to an embodiment of the present invention. The operator terminal device 300 is a terminal device 300 of an operator that receives an order / delivery request through the order / delivery service providing system 100 and performs a business of providing a product or a service to a viewer based on the request / delivery request. To this end, the operator makes an application to receive the order / delivery request of the viewer for a predetermined broadcast program or advertising content in a manner known in advance to the operator of the order / delivery service providing system 100. Accordingly, when the operator terminal device 300 receives a signal corresponding to a simple button input by the viewer, the operator terminal device 300 may receive the contact information about the viewer from the order / delivery service providing system 100. For example, after a company serving a late night delivery business posts a predetermined advertisement content through a broadcasting company operating an order / delivery service providing system 100, a viewer inputs a simple button to request a late night delivery while watching the advertisement. When performing the operation, the operator terminal device 300 may receive contact information for the viewer from the order / delivery service providing system 100. The contact information received by the operator terminal device 300 may be used by the operator to receive a late night order from the viewer. According to one embodiment of the invention, the contact information may include at least one of the viewer's telephone number, address and email account, therefore, the operator can directly contact the viewer to receive a dinner order using the received contact information Can be. In addition, information such as the address of the viewer may be usefully used by the operator to deliver a late night meal to the viewer.

On the other hand, the operator terminal device 300 described herein is a personal computer (for example, a desktop computer, a laptop computer, etc.) as long as it can receive the contact information of the viewer provided from the order / delivery service providing system 100. ), A digital device having a computing capability by mounting a microprocessor such as a workstation, a PDA, a web pad, a wired / wireless telephone, and the like, can be adopted as the operator terminal device 300 according to the present invention.

It looks at the network 350 according to an embodiment of the present invention. The network 350 is a communication network used by the order / delivery service providing system 100 to transmit contact information of a viewer to the operator terminal device 300, and includes an order / delivery service providing system 100 and a service provider terminal device ( According to the form of 300, it can be configured without regard to the communication mode, such as wired and wireless, and may include a local area network (LAN), metropolitan area network (MAN), wide area network (WAN) It can be configured with various communication networks. According to a preferred embodiment of the present invention, the network 350 may be a known World Wide Web (WWW). Meanwhile, according to another exemplary embodiment of the present invention, the network 350 may be a wired or wireless telephone network.

Order / delivery service provision system

2 is a view showing in detail the configuration of the order / delivery service providing system 100 according to an embodiment of the present invention.

2, the order / delivery service providing system 100 according to an embodiment of the present invention is a subscriber information management unit 110, order / delivery request management unit 130, contact information providing unit 140, communication unit ( 150, the controller 160, and a plurality of databases 170, 180, and 190. According to one embodiment of the invention, subscriber information management unit 110, order / delivery request management unit 130, contact information providing unit 140, the communication unit 150 and the control unit 160 at least a part of the viewer terminal It may be program modules that communicate with the device 200 or the operator terminal device 300. Such program modules may be included in the order / delivery service providing system 100 in the form of operating systems, application modules, and other program modules, and may be physically stored on various known storage devices. In addition, such program modules may be stored in a remote storage device that can communicate with the order / delivery service providing system 100. On the other hand, such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.

First, the subscriber information management unit 110 according to an embodiment of the present invention receives information about a viewer who wants to subscribe to an order / delivery service according to an embodiment of the present invention in advance and stores it in the subscriber information database 170. It performs the function. For example, the viewer may cooperate with the creation of the subscriber information database 170 by the subscriber information management unit 110 by inputting at least one of their subscriber ID, telephone number, address and email account into an online or offline form. . The subscriber information management unit 110 may control generation, modification, and deletion of records in the subscriber information database 170. And, such a control operation may be made at the request of the viewer. However, according to another embodiment of the present invention, without taking such a separate subscription method, the basic information (for example, the name, telephone number, address, e-mail of the viewer) obtained when the viewer subscribes to the service of the broadcaster. Account, etc.) may be used as the subscriber information according to an embodiment of the present invention.

Next, the order / delivery request management unit 130 according to an embodiment of the present invention recognizes the viewer terminal device 200 by recognizing this when a signal related to a simple button input of the viewer from the viewer terminal device 200 is received. It performs the function. For this purpose, the signal related to the simple button input of the viewer includes information for identifying the corresponding viewer terminal device 200, for example, a viewer's name, phone number, address, e-mail account, or viewer for identifying an individual viewer. At least one of a panel number, an IP address, a MAC address, and a smart card ID of the terminal device 200 may be encoded and included. Of course, the identification information of the viewer terminal device 200 as described above may be sequentially transmitted before or after the signal for the simple button input of the viewer is transmitted from the viewer terminal device 200 to the order / delivery request management unit 130. . In addition, the signal related to the simple button input includes identification information (eg, program identification number / code, advertisement content identification number / code, program title, advertisement) of a broadcast program or advertisement content that the viewer was watching when the simple button is input. The title of the content, the channel number and the broadcast time, etc.) may also be encoded and included. Of course, this may also be transmitted before and after the transmission of a signal related to a simple button input, similarly to the identification information of the viewer terminal device 200.

On the other hand, the contact information providing unit 140 according to an embodiment of the present invention, when the order / delivery request management unit 130 confirms that a signal for the simple button input of the viewer is received, the broadcast matching the corresponding signal After searching the operator information database 190 for a provider associated with a program or advertisement content, information on the operator terminal device 300 stored in the database 190 (for example, receiving an email account or SMS) Extracts a phone number, etc.) and provides the operator terminal device 300 with a message informing the viewer of the simple button input of the viewer and providing contact information about the viewer who performed the simple button input.

Subsequently, the operator can freely contact the viewer and provide the goods or services requested by the viewer by using wired / wireless telephone, e-mail or SMS message based on the contact information provided by the viewer.

On the other hand, the contact information providing unit 140 according to an embodiment of the present invention is a simple button input is performed by the viewer to the contact information for the viewer from the order / delivery service providing system 100 to the operator terminal device 300 It further performs the function of recording the facts provided. Such a record may be stored in the log information database 180 in the form of a log, and may be later queried by an inquiry request from the viewer terminal device 200 or the operator terminal device 300. The log of the provision of such contact information may include identification information about the viewer related to the provision of the information, identification information of the operator and information on when the information is provided (or the time when a simple button input is related thereto). Can be.

Finally, the communication unit 150 according to an embodiment of the present invention allows the order / delivery service providing system 100 to transmit and receive predetermined data with the viewer terminal device 200 and the operator terminal device 300 when necessary. The controller 160 according to an embodiment of the present invention controls the flow of data between the subscriber information manager 110, the order / delivery request manager 130, and the contact information provider 140. To perform. That is, the controller 160 controls the respective components to perform their own functions by controlling the signals transmitted and received between the components of the order / delivery service providing system 100.

3 is a diagram illustrating an interface of a button 400 provided in association with an advertisement content being viewed on a TV receiver according to an embodiment of the present invention, wherein the button 400 relates to a product called 'domino pizza'. When the advertisement content is being viewed on the viewer terminal device 200, if the viewer feels a purchase desire, it corresponds to a simple button that can be directly selected and input.

4 is a diagram illustrating a case in which a simple button 500 associated with a broadcast program being watched (that is, a program broadcasting a performance of a singer group called 'Big Mama') is provided on a viewing screen according to another embodiment of the present invention. to be. Preferably, the figure illustrates a case where a viewer can subscribe to a product (e.g., the latest album of the 'Big Mama' group) when the broadcast program is being watched through a simple button input. It may be understood as a drawing. That is, according to the example shown in FIG. 4, when a viewer is activated on the screen while an order button for a product related thereto is being viewed, the viewer may issue a purchase request by simply pressing it. In addition, according to another embodiment of the present invention, for the convenience of the viewer, when the viewer makes an application for purchase, various contact information (for example, a plurality of telephones) already stored in the order / delivery service providing system 100 is provided. You can also configure a simple button or a viewer interface that allows you to select the most appropriate one as your contact information or the most appropriate among various ways of contacting (e.g., phone, email, etc.) by simple operation. have.

Ads consisting of quick buttons On content  For auction

As described above, according to the present invention, since a simple button that a viewer can use for requesting an order / delivery of a product or service is provided, a more convenient business model can be developed in this regard. Furthermore, according to this model, a broadcaster can select a provider that provides a product or service for each specific broadcast program, and provide the contact information of the viewer only to the corresponding provider. Accordingly, the broadcaster can use this as an object of an auction targeting the carriers.

For example, if a broadcaster who has an address in Gangnam-gu, Seoul performs a quick button input while watching a weekday drama, the broadcaster will provide a slot for quick button input so that the operator can contact the viewer and receive a midnight order. To make it an auction object. Also in this case, if the auction object is associated with a broadcast program with a high viewer rating (i.e., it is expected with a relatively high probability that the simple button input will be made during or before and after watching the broadcast program). ), The minimum auction price can be set appropriately so that a slot for easy button input can be auctioned. In addition, if necessary, such a simple button input slot may be provided on the screen of the TV receiver while one broadcast program is being viewed, and a plurality of broadcast programs may be provided for one broadcast program. It is apparent that this auction process can be implemented online by using known Internet auction techniques.

Embodiments according to the present invention described above may be implemented in the form of program instructions that may be executed by various computer components, and may be recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Although the present invention has been described by specific embodiments such as specific components and the like, but the embodiments and the drawings are provided only to help a more general understanding of the present invention, the present invention is limited to the above embodiments. However, one of ordinary skill in the art can make various modifications and variations from this description.

Therefore, the spirit of the present invention should not be limited to the embodiments described above, and all of the equivalents or equivalents of the claims, as well as the claims below, are included in the scope of the spirit of the present invention. I will say.

1 is a view schematically showing the configuration of an entire system including an order / delivery service providing system according to an embodiment of the present invention.

 2 is a view showing in detail the configuration of the order / delivery service providing system according to an embodiment of the present invention.

3 is a diagram illustrating an interface of a button provided in association with advertisement content being viewed on a TV receiver according to an embodiment of the present invention.

4 is a diagram illustrating a case where a simple button associated with a broadcast program being watched is provided on a viewing screen according to another exemplary embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: Order / delivery service provision system

110: subscriber information management unit

130: Order / delivery request management

140: contact information provider

150: communication unit

160: control unit

170: subscriber information database

180: log information database

190: business information database

Claims (22)

A way to allow viewers to place orders through an interactive TV receiver. Receiving a signal regarding a simple button input of the viewer, which is done in association with a broadcast program or advertisement content viewed on the interactive TV receiver; Extracting contact information of the viewer according to the reception of a signal related to a simple button input of the viewer; and Transmitting the extracted contact information to a terminal device of an operator associated with the broadcast program or the advertisement content. How to include. The method of claim 1, The viewer's simple button input is made for the viewer to order a product or service associated with the broadcast program being watched on the interactive TV receiver. The method of claim 1, The simple button input of the viewer is made so that the viewer orders and delivers goods or services associated with the broadcast program being watched on the interactive TV receiver. The method of claim 1, The viewer's simple button input is made for the viewer to order a product or service associated with the advertising content being viewed on the interactive TV receiver. The method of claim 1, The simple button input of the viewer is made so that the viewer orders and delivers goods or services associated with the advertising content being viewed on the interactive TV receiver. The method of claim 1, The contact information for the viewer includes information about at least one of the viewer's phone number, address, and email account. The method of claim 1, And wherein said extracting contact information includes referencing a predetermined database that is already created when said viewer subscribes to said order support service. The method of claim 7, wherein The database may be updated by input by the viewer. The method of claim 1, Storing a log relating to the transmission of the extracted contact information. A method for auctioning at least one quick button input slot for receiving a viewer's order according to the method according to any one of claims 1 to 9, wherein the at least one quick button input slot is a specific broadcast. How the program is linked. The method of claim 10, And the slot for easy button input is plural. The method of claim 10, And the at least one quick button input slot is further associated with a viewer's address. The method of claim 10, Determining a minimum auction price by referring to an audience rating of the specific broadcast program. A system for allowing viewers to fulfill orders through an interactive TV receiver, A communication unit for receiving a signal relating to a simple button input of the viewer, which is performed in association with a broadcast program or advertisement content viewed on the interactive TV receiver; An order request management unit for extracting contact information to the viewer in response to a signal regarding a simple button input of the viewer; Contact information providing unit for transmitting the extracted contact information to the terminal device of the operator associated with the broadcast program or the advertising content System comprising a. The method of claim 14, The simple button input of the viewer is for the viewer to order a product or service associated with the broadcast program being watched on the interactive TV receiver. The method of claim 14, The simple button input of the viewer is for the viewer to order and receive goods or services associated with the broadcast program being watched on the interactive TV receiver. The method of claim 14, The simple button input of the viewer is for the viewer to order goods or services associated with the advertising content being viewed on the interactive TV receiver. The method of claim 14, The simple button input of the viewer is made so that the viewer orders and delivers goods or services associated with the advertising content being viewed on the interactive TV receiver. The method of claim 14, The contact information for the viewer includes information about at least one of the viewer's phone number, address, and email account. The method of claim 14, Further comprising a viewer information database that is already created when the viewer subscribes to the order support service, And the order request management unit references the viewer information database. The method of claim 20, The viewer information database can be updated by input by the viewer. The method of claim 14, Further comprising a log information database for storing a log of the transmission of the extracted contact information, The contact information providing unit stores a log relating to the transmission of the extracted contact information in the log information database.

Images