CN116134824A

CN116134824A - Dynamic image content distribution method and system

Info

Publication number: CN116134824A
Application number: CN202280006144.0A
Authority: CN
Inventors: 渡边浩成; 嘉和知玲子
Original assignee: Hisense Visual Technology Co Ltd; Toshiba Visual Solutions Corp
Current assignee: Hisense Visual Technology Co Ltd; Toshiba Visual Solutions Corp
Priority date: 2021-06-11
Filing date: 2022-03-29
Publication date: 2023-05-16
Also published as: CN116134824A8; WO2022257562A1; JP2022189589A

Abstract

A moving image content distribution method is used in a moving image content distribution system including a television gateway which is disposed between a video platform and a television receiver, and which supplies moving image content from the video platform to the television receiver. The video platform transmits the advertisement type and the advertisement start time together with the data of the program information, the television receiver identifies the advertisement type, and if the advertisement start time is reached, the advertisement moving image or the advertisement image is displayed on the screen.

Description

Dynamic image content distribution method and system

Cross Reference to Related Applications

The present application claims priority from the japanese patent office filed at 2021, 6 and 11, application No. 2021-098249, japanese patent application entitled "moving image content distribution service", the entire contents of which are incorporated herein by reference.

Technical Field

The application relates to a dynamic image content distribution method and a dynamic image content distribution system.

Background

In recent years, a moving image distribution service is often implemented due to the evolution of networks. In addition, in the moving image distribution service, not only a simple moving image viewing but also a service of guiding moving image contents to an EC (electronic commerce) website to purchase goods, and confirming, from Web information (for example, news, ticket information, etc.) on the internet, a so-called interaction that links moving images and Web information, etc. in moving images, has been developed.

Further, the moving image distribution service is provided by various CSPs (Contents Service Provider, content service providers). The user can view the moving image provided by each CSP by contracting with the CSP. At the same time as signing the combination, an ID and a password for identifying the user are issued from each CSP.

In addition, conventionally, when a television receiver views a moving image distributed by each CSP, a user inputs an ID and a password by operating a remote control. A remote controller of a television receiver is generally provided with a direction key for moving a focus up and down, a numeric key for inputting numerals, and the like, and is not capable of inputting characters as a keyboard provided in a PC (Personal Computer ), for example. Therefore, the input operation of the ID and the password is a great burden on the user, and prevents easy viewing.

Prior art literature

Patent literature

Patent document 1: japanese patent laid-open No. 2006-222674

Patent document 2: japanese patent laid-open No. 2020-102720

Disclosure of Invention

The present application is to solve the problem that an ID and a password related to a contract such as viewing of VOD contents can be input without depending on a remote control operation to a television receiver.

A moving image content distribution system includes a television gateway which is disposed between a video platform and a television receiver and makes a connection for providing moving image content from the video platform to the television receiver, wherein the video platform transmits an advertisement type and a time of advertisement start together with data of program information as information for displaying an advertisement on a screen at a specified timing in program broadcasting of the moving image content, the television receiver recognizes the advertisement type, and if it is time of advertisement start, displays an advertisement moving image or an advertisement image on the screen.

According to the configuration of the present application, in program broadcasting of a linear channel, an advertisement is displayed on a screen at a specified timing. In this way, the purpose is to guide a recommended program to VOD or the like.

Drawings

Fig. 1 is a diagram showing a configuration example of a dynamic image distribution system;

fig. 2 is an explanatory diagram of a program table displayed on a television set;

fig. 3 is a diagram showing a configuration example of the moving image distribution system according to the first embodiment;

fig. 4 is a diagram illustrating an example of the operation of the moving image distribution system;

Fig. 5 is a diagram illustrating an example of program table configuration information, which is data configuring a program table;

fig. 6 is a diagram illustrating an example of a program table configured by using program table configuration information;

fig. 7 is a diagram showing an example of a moving image play order from a program table;

fig. 8 is a diagram showing an example of VOD viewing sequence from a program table;

FIG. 9 is a diagram showing an example of a display order of advertisements;

FIG. 10 is a diagram illustrating layout information of an advertisement;

fig. 11 is a diagram showing an application example of advertisement presentation in a current program using program table configuration information;

fig. 12 is a diagram showing an application example of advertisement display in a past program using program table configuration information;

fig. 13 is a diagram illustrating periodic update of program table configuration information;

fig. 14 is a diagram illustrating updating of an urgent message;

fig. 15 is a configuration diagram of a television receiver;

FIG. 16 is a block diagram of a video platform;

fig. 17 is a configuration diagram of a television gateway;

fig. 18 is a configuration diagram of a television cloud;

fig. 19 is a diagram illustrating an example of an operation up to ID binding in the moving image distribution system;

fig. 20 is a diagram showing an example of information for identifying members and their entitlement statuses stored in the ID binding information DB;

Fig. 21 is a diagram showing one example of information for identifying a playback device stored in the ID binding information DB;

fig. 22 is a diagram illustrating a flow of signals involved in ID provision in a television gateway;

FIG. 23 is a diagram illustrating a method of inserting a commercial break;

fig. 24 is a diagram illustrating a method of inserting an advertisement picture;

FIG. 25 is a diagram illustrating a method of insertion of clickable advertising pictures;

fig. 26 is a diagram illustrating a method of guiding VOD from a clickable button.

Description of the reference numerals

101-108 … CSP (content service provider), 109 … Mobile terminal, 111 … video platform, 120 … ID binding information DB,121 … television gateway, 131 … television cloud, 141 … television receiver, 191 … subscription database, 301 … program table composition information, 1706 … binding information reference section.

Detailed Description

The present invention makes it possible to easily select moving image contents and to distribute good moving image contents by connecting a plurality of video platforms and a plurality of television receivers by using a television gateway. According to the present system, not only simple moving image viewing but also interactive services, which link moving images and Web information, such as confirmation of detailed contents from Web information (e.g., news, ticket information, etc.) on the internet by moving images, can be implemented by guiding moving image contents to EC (electronic commerce) websites to purchase goods.

In addition to realizing such advanced services, in recent years, the provision of moving image contents in various forms has been further advanced. For example, a Video distribution service capable of viewing desired Video contents at any time is called VOD (Video On Demand), and there are various VOD systems.

If classified generally, there are an advertisement moving picture distribution service called an AVOD (Advertising Video On Demand: advertisement video on demand), a rating moving picture distribution service called an SVOD (Subscription Video on Demand: subscription video on demand), and a rental moving picture distribution service called a TVOD (Transaction Video On Demand: transaction video on demand).

In AVOD, although moving images can be viewed freely, advertisements are published. Therefore, the profit is obtained not from the viewer who views the moving picture but from the business who takes out the advertisement. On the other hand, in SVOD, if a monthly quota fee is paid, any number of prepared moving image contents can be viewed. Further, in TVOD, for example, with respect to a single moving image content, it is possible to view with a limitation of 1 week period or the like. Accordingly, SVOD and TVOD receive a profit from a viewer who views a moving image.

As described above, there are various moving image distribution services, and the following moving image distribution systems are desired: in the viewing by the television receiver, the modes can be flexibly corresponding, and the viewer does not get confused and simply enjoys the mode. Therefore, as the function of the television gateway described above, such a mode is required.

The present invention provides a new video distribution system which adds a function corresponding to various VOD modes such as AVOD, SVOD, TVOD to a television gateway enabling a television receiver having different performance and functions to receive video contents transmitted from a plurality of video distribution platforms by using a network, and which can select video contents more easily. In addition, at the time of AVOD, a more effective method of showing advertising moving images is provided.

The television gateway enables more advanced interactive services by being able to connect multiple video platforms to multiple television receivers. In particular, by providing a standard manner of selecting moving image contents for television receivers having different functions and performances, the user convenience is not impaired, and more moving image contents can be easily selected.

However, in the selection of moving image contents by the television gateway, although a linear channel in a broadcast format, that is, a moving image distribution using a network is used, a distribution format based on a format of continuous distribution on one side corresponding to time information is emphasized as broadcasting, and although some recommended programs can be shown, it is difficult to cope with various VOD formats. In this way, the provision of moving image contents using a linear channel is generally composed of free moving image contents and advertisements, and is one type of AVOD. However, not only the AVOD but also different video distribution services such as the SVOD and the TVOD are becoming popular, and therefore, it is important to deal with these VOD systems.

In the AVOD, free moving image contents can be viewed by advertising, while the SVOD can freely view moving image contents at a monthly quota, and the TVOD purchases individual moving image contents to view moving image contents for a limited period. In order to cope with these, it is necessary to confirm the contract status of the viewer, and therefore, it is difficult to cope with the conventional television gateway system.

In addition, in AVOD, since revenue is obtained from businesses through advertising, there must be an efficient way of showing advertising. The conventional television gateway has an advertisement insertion function and a function of performing a Targeting advertisement for an individual television receiver, but a specific method of the more effective method is not provided. In recent years, a hybrid service has been provided in which a service from an AVOD to an SVOD is guided, a charged content provided by a TVOD is sold, or the like is combined. In order to implement such a mixed service in a conventional television gateway, it is necessary to confirm contract conditions of viewers and to perform a function of linking advertisements to VOD, and therefore, it is necessary to provide these functions appropriately.

Fig. 1 is a diagram showing a configuration example of a dynamic image distribution system. In fig. 1, CSPs (content service providers) 1301 to 1308 provide moving image contents. The moving image contents are input to video platforms 1311 to 1313, respectively. Video platforms 1311 to 1313 input video content to television gateway 1321 and transmit the video content to television receivers 1341 to 1350 via television clouds 1331 to 1334.

Each video platform has a difference in distribution manner, and thus each moving image content is received only by a limited television receiver. There are a system in which a television gateway converts a format of moving image content and a system in which a converter is incorporated in a video platform, and in fig. 1, video platforms 1311 to 1313 are systems in which a converter is incorporated. In addition, the television cloud corresponds to television receivers with different performances and functions. Television receivers under the management of each television cloud are connected to almost the same performance, function, and television receivers with different performance and function are connected to different television clouds. Different television receivers are converted through the television cloud, so that good selection and reception of dynamic image contents can be performed despite different functions and performances. In this way, in the video distribution system having the television gateway, it is possible to distribute video contents of a plurality of video platforms having different formats to television receivers having different performances and functions.

When the video content is input to the television via the television gateway 1321 and a connection is established, the video streams can be directly input from the video platforms 1311 to 1313 to the television receivers 1341 to 1350. The television receivers 1341 to 1350 are connected to the mobile terminals 1301 to 1310, and combine the TV-IDs (IDs attached to the television receivers 1341 to 1350) with the SP-IDs (IDs attached to the mobile terminals 1301 to 1310 of the viewers). The combined information is stored in the combined information storage unit 1352 of the TV-ID and SP-ID. The viewing data outputted from the television receivers 1341 to 1350 is stored in the viewing data storage 1351.

The content recommendation information storing unit 1353 recommends the content by outputting the viewing data stored in the viewing data storing unit 1351 and the combination information storing unit 1352 of the TV-ID and the SP-ID. The advertisement content outputted from the advertisement server 1355 is outputted from the content recommendation information storing unit 1353, and an appropriate advertisement is selected by the recommendation advertisement selection inserting unit 1354, and the advertisement is inserted by the video platforms 1311 to 1313. In addition, the receiving-side advertisement insertion unit 1356 inserts advertisements by using the function of the television receiver.

Fig. 2 is an explanatory diagram of a program table displayed on the television set. Since the video contents provided by the video platform are provided to the television set by linear distribution which continues to flow for a predetermined time as in the case of broadcasting, the video contents are selected by using a program table showing the same channels and time as in the case of broadcasting.

Further, in the gateway, the SP-ID1421 of the viewer is combined with the TV-ID1422 identifying the television set, whereby the program table can be customized. According to the viewing tendency of the viewer of the television receiver, recommended contents 1401 to 1403 are displayed in a program table in a covering manner. In this example, since an ID (SP-ID) 1421 belonging to a movement of the video platform 1411 is combined with an ID (TV-ID) 1422 of the present television receiver, in particular, moving image contents provided from the video platform 1411 are recommended.

The program list is composed of common EPG (Electronic Programming Guide: electronic program list) data 1404 supplied from a television gateway. The EPG shared data 1404 is composed of at least program Metadata (Metadata) indicating a schedule of time information, information including a description of a program, and the like, and Banner data (band data) for displaying channels, and the like.

According to the above configuration, each video platform can show contents to more television receivers by inputting the functions (size of panel, number of pixels, resolution, etc.) of television receivers having different performances and functions to the television gateway without having to mind the functions. Further, by cooperating the television receiver with a mobile terminal typified by a smart phone, instead of a single-function remote controller having different operability, the operability of advanced services can be improved by using the mobile terminal, and further, the operation of cooperating the advanced smart phone with the television, which cannot be performed by the conventional remote controller, can be performed.

In a moving image distribution system using a television gateway, a program list can be displayed for televisions with different functions and capabilities, and moving image contents distributed from various video platforms are not confused, so that a viewer can select the moving image contents. As described above, the moving image content of the linear channel distribution system is an effective system, but the distribution system of other moving image contents has insufficient functions and is difficult to be associated with.

In the video gateway, a function related to the hybrid service corresponding to AVOD, SVOD, TVOD needs to be provided.

The present application realizes a function of easily selecting moving image contents distributed by AVOD, SVOD, TVOD by newly adding data corresponding to a plurality of VOD distribution modes to data forming a program table, and also provides a function of more comfortably selecting moving image contents distributed by a linear channel by improving the structure of the program table. On the other hand, by applying the data forming the additional program table to the advertisement display, the advertisement display is realized more effectively for the viewer.

Hereinafter, the data constituting the program table of the present application as described above will be referred to as "program table constituting information". The mixed video selection system of AVOD, SVOD, TVOD is configured based on the program list configuration information, and digest (digest) viewing of the linear channel and viewing of the preview video content can be performed. Further, a clickable VOD can be performed in which the advertisement content of the moving image and the VOD are combined by the advertisement display of the overlay system.

The following describes the configuration of program list configuration information, the description of distribution modes, a method of configuring a new program list capable of easily selecting a future program, a current program, and a past program, a method of configuring and displaying a program list corresponding to any one of the distribution modes AVOD, TVOD, SVOD, a method of more effectively displaying an advertisement by combining VOD and advertisement, a movie content of a preview of a future program, a summary view of a past program, and an urgent message for further promptly changing program list configuration information, based on the drawings.

(first embodiment)

A first embodiment of the present application will be described with reference to the drawings. Fig. 3 is a diagram showing an example of the configuration of the moving image distribution system according to the first embodiment. CSPs (content service providers) 101 to 108 provide moving image contents. The moving image contents are input to the video platforms 111 to 113, respectively. The video platforms 111 to 113 input the moving image contents to the television gateway 121, and transmit the moving image contents to the television receivers 141 to 150 via the television clouds 131 to 134.

As described above, the function of distributing moving image content to the television receiver is the same as that of fig. 1. The video platforms 111 to 113 are largely different from the video distribution system using the television gateway shown in fig. 1 in that subscription databases (Subscriber database) 191 to 193 are connected to each other. Subscription databases 191 to 193 accumulate and store contract conditions of viewers who view moving image contents distributed from video platforms 111 to 113. Accordingly, the video platforms 111 to 113 can confirm the contract conditions of the viewers by querying the subscription databases 191 to 193 at any time.

On the other hand, the combined information storage 1352 of the TV-ID and SP-ID in the moving image distribution system shown in fig. 1 is the combined information storage 152 of the MA-ID and HA-ID in the moving image distribution system of the present application. Here, HA-ID and MA-ID are short for Home Agent (Home Agent) ID and Mobile Agent (Mobile Agent) ID, respectively, HA-ID is an ID for identifying a television cloud and a television receiver, MA-ID is an ID for identifying a user of a video platform and a Mobile terminal, and is a composite identifier. Subscription databases 111-113 are capable of determining users based on MA-IDs to confirm their viewing conditions.

The television receivers 141 to 150 are connected to the mobile terminals 171 to 180, and combine HA-IDs and MA-IDs. The combined information is stored in the combined information storage unit 152 for MA-ID and HA-ID. In the moving image delivery system of the present application, the MA-ID and HA-ID combined information storage 152 is linked to the subscription databases 191 to 193, so that various VOD delivery systems can be accommodated.

The viewing data storage 151, the content recommendation information storage 153, the advertisement server 155, and the receiving advertisement insertion unit 156 perform the same operations as the moving image distribution system shown in fig. 1.

Fig. 4 is a diagram illustrating an example of the operation of the moving image delivery system. In this figure, the video platform 111, the television gateway 121, the television cloud 131, the television receiver 141, and the mobile terminal 109 are shown in outline from the whole moving image distribution system shown in fig. 3. Other video platforms, television clouds, television receivers and mobile terminals perform the same actions.

SVOD is a service that viewers charged a monthly quota can watch moving picture contents as early as possible, and TVOD is a service that viewers can watch charged moving picture contents by purchasing individual moving picture contents for a limited period of time. On the other hand, in the AVOD distributed on the linear channel, although moving image viewing can be freely performed, advertisements are viewed. As described above, according to the VOD system, since viewing conditions of viewers are different, the moving image distribution system needs to display moving image contents to the viewers after confirming these conditions.

In fig. 4, the ID for identifying the video platform 111 is PF-ID, the ID for identifying the television gateway 121 is TG-ID, the ID for identifying the television cloud is TC-ID, the IDs for simultaneously identifying the television and the television cloud are HA-ID, and the IDs for simultaneously identifying the user of the mobile terminal 109 and the video platform 111 are MA-ID. The ID for identifying the moving image content to be viewed is CT-ID. Moving images when VOD viewing are performed will be described below.

In the television receiver 141, VOD viewing is requested. The television receiver 141 uses the signal 201 to (1) simultaneously transmit a VOD token request and VOD content identified by the CT-ID to the television cloud 131, the PF-ID identifying the video platform 111 providing the moving image content, and the HA-ID representing the television receiver itself. The VOD token request refers to transmitting an instruction for confirming that there is a right to view VOD. The television cloud 131 sends a signal 202 to the television gateway 121 according to the acquired signal 201. (2) The signal 202 contains the VOD token request, PF-ID, CT-ID, and HA-ID. The tv gateway 121 acquires the MA-ID associated with the HA-ID from the MA-ID and HA-ID association information database provided therein, and determines the viewer who is requesting to watch. Television gateway 121 sends signal 203 to video platform 111. (3) signal 203 is composed of the VOD token request CT-ID, MA-ID.

Next, video platform 111 uses signal 203, (3) receives the VOD token request, uses signal 204, (4) queries subscription database 191 for MA-ID and CT-ID, confirms the login condition of the viewer with MA-ID, and uses signal 205, (5) answers the result to video platform 111. In the case of a VOD-viewing enabled condition, video platform 111 issues a VOD token using signal 206, (6) and sends the CT-ID and MA-ID to television gateway 121 along with the VOD token. The television gateway 121 acquires the signal 206. Television gateway 121 sends signal 207 to television cloud 131. (7) signal 207 contains at least a VOD token. The television cloud 131 transmits the VOD token (8) received from the television gateway 121 to the television receiver 141 using the signal 208.

The television receiver 141 transmits the signal 209 to the video platform. Signal 209 is made up of (9) the VOD token obtained by signal 208 and the CT-ID identifying the moving image content. The video platform 111 determines the URL of the location representing the moving image from the acquired CT-ID, and confirms the validity of the VOD token. After confirming that the VOD token is valid, the video platform 111 issues a moving image stream to the television receiver 141 using the signal 210 (10).

The video image controls whether or not VOD contents conforming to VOD viewing conditions can be viewed.

Next, data constituting the program table in the present embodiment will be described. Fig. 5 is a diagram illustrating an example of program-table configuration information (program-table viewing information) which is data configuring a program table. In the present embodiment, the program table configuration information 301 is transmitted from the video platform 111, and transmitted to the television receiver 141 via the television gateway 121 and the television cloud 131.

Here, the program table configuration information 301 is configured of the business information 302 identified by PF-ID, the channel information 303 identified by service_id, the program information 304 identified by event_id, the CM information 305 identified by cm_id, and the Vod information 306 identified by vod_id. In addition, a schedule 311 indicating a position on the time axis of the program and layout information 321 indicating a display position of the advertisement are included.

The business information 302 includes a business ID (PF-ID), a business name, a business thumbnail image, and a logo (logo).

The channel information 303 includes a Service ID (service_id), a Service name, a Service description, a Genre (Genre), a parent (parent), a Service thumbnail, a logo, charge/free information, and a moving image URL (all programs included in a channel are distributed in the same manner).

The program information 304 includes a program ID (event_id), a program name, a program description, a start date, a start time, a length of a program, a Genre (Genre), a parent, a program thumbnail, a moving picture URL, a program type, a sub moving picture URL, charging/free information, and Series (Series) identification information.

The CM information 305 includes an advertisement ID (cm_id), a CM title, an advertisement identifier (AD-ID), a start day, a start time, a length, a category (Genre) of the CM, a replaceable flag, and a CM moving image.

The VOD information 306 includes VOD (vod_id), content name, content identifier (CT-ID), content description, length of content, genre (Genre), parents, program thumbnail image, moving image URL, charge/free information, and series identification information.

Fig. 6 is a diagram illustrating an example of a program table configured using program table configuration information. The video platform 111 supplies the program table configuration information to the television gateway 121. The television gateway 121 issues the program table configuration information acquired from the video platform 111 to the television cloud 131.

The program list configuration information of the television cloud 131 has past program list configuration information that has been distributed from the television gateway 121 and predetermined program list configuration information to be distributed, so that a program that has been missed can be watched later, thereby improving convenience in program selection by the viewer. The television cloud 131 transmits the past program schedule and the future program schedule to the television receiver 141.

When a past program table is formed in the television receiver 141, a channel formed in which video platform is identified based on the company information 402 of the program table forming information. For example, a channel display of a program table is performed based on channel information 403, and arrangement and explanation of each program are configured based on program information 404 to 406. The timeline of the program listings is shown in accordance with the schedule information 407. These are programs that have been distributed in the past and can be freely selected.

Further, a list of VOD contents is shown in the present program table. Which selects VOD information contained in the show table composition information. Each VOD information has a CT-ID indicating the content, and when the VOD information is stored in the VOD information database 432, the recommendation (recommendation) selecting unit 431 selects the VOD content and displays the VOD content on the program table. As with programs broadcast in the past, VOD contents can be freely selected, and thus a comfortable program selection function can be provided to the viewer. That is, although the past program table is not the latest content for the viewer, it is free from time restrictions and gives convenience in enabling free selection. In the present embodiment, VOD content display is arranged only in past program listings, but can be arranged using the same data and operation in current and future program listings.

In the past, current, and future program listings of fig. 6, programs provided by the video platform are displayed as channels. In the present figure, channels A1 and A2 are channels provided by the video platform a, and channel B1 is a channel provided by the video platform B. VOD contents 1 to 4 displayed in the respective program listings can select and display VOD information provided by a video platform which distributes program contents focused by a viewer through a remote controller or the like. That is, in a case where the viewer focuses on the content a11 through a remote controller or the like, VOD provided by the video platform is displayed on the program table picture.

On the other hand, in the television receiver 141, the current program table 411 is constructed based on the currently distributed program in the current program table construction information. Further, in the future program schedule, the program to be distributed is shown by the company information 422, the channel information 423, the program information 425 to 426, and the schedule 427 included in the future program schedule configuration information.

Fig. 7 is a diagram showing an example of a moving image play order (sequence) from a program table. In the television receiver 141, when a program table button of the remote controller is pressed, first, the current program table 511 is displayed. The moving image content 512 is played by selecting a program from the current program table 511. In this case, the program can be switched by inputting the up-down key and the channel number of the remote controller, and the other program 513 can be selected directly. In addition, even during viewing, by pressing the program table button, the original current program table 514 can be returned.

On the other hand, by pressing the scroll down button in the current program table 511, the future program table 521 is shown. If a program is selected from the never-coming program table 521, the program description screen 522 is shown because it has not yet been distributed. Here, when the preview moving image can be played, a preview button is shown, and the preview moving image 523 is played by pressing the preview button. If the preview moving image ends, the program returns to the future program table 524.

The past program list 501 is shown by scrolling up from the current program list 511. In the past program table 501, programs and VOD contents that have been distributed in the past are shown. In the case where VOD content is selected, the procedure shifts to the VOD selection order 505. Regarding the VOD selection sequence, fig. 8 illustrates.

When a program is selected from the past program table 501, a program description screen 502 is temporarily displayed. Here, when a digest of a past program can be viewed, a digest button is shown, and when viewed, a digest 506 is played. When the viewing button is pressed from the program description screen 502, the moving image content of the past program is played, and when the moving image content is ended, the past program table 504 is returned. By playing the digest moving image, the content selection can be made more convenient.

As described above, by viewing the predicted distribution of the preview moving image in the future program table and viewing the digest in the past program table, convenience in viewing the program can be improved. Further, since the VOD selection-enabled display is performed in the past program table, a desired VOD content can be viewed.

Fig. 8 is a diagram showing an example of VOD viewing sequence from a program table. In the television receiver 141, when a program table button of the remote controller is pressed, the current program table 611 is displayed. If a program is selected from the current program table 611, a program 612 is played. An advertisement moving picture 613 is inserted in the middle of or at the end of the moving picture of the program 612, and a VOD button is displayed together with the advertisement moving picture 613. When the VOD button is pressed, a VOD description screen 614 is displayed. At this time, the description screen 614 is shown in the case where VOD is a SVOD-based service, and the description screen 621 is shown in the case of a TVOD-based service. The view button is shown in the description screen 614, and the purchase button and the amount are shown in the description screen 621.

Here, when the VOD viewing button is pressed, the number of branches is 3. In the first branch, when the viewer does not perform the monthly rate charging member registration, the viewer proceeds to the member registration screen 615, and the member registration application 625 operates on the smartphone to perform the member registration. Further, the program advances to an ID binding screen 616, in which a QR code (registered trademark) is displayed on the television screen, and the HA-ID of the television receiver is combined with the member ID, i.e., MA-ID, by the ID binding application 626 operating on the smartphone.

In the second branch, if the member login is completed in the description screen 614, the process advances to the ID binding screen 616. When ID binding is completed, the video player advances to SVOD specification screen 617 again, and presses the viewing button to play VOD moving image 618. In the case of the TVOD, a TVOD description screen 627 is displayed, and a predetermined purchase amount is paid and the process advances to the moving image viewing 618. If the VOD moving image playback is completed, the video is returned to the forward moving image 619.

In branch 3, when ID binding has been completed, the viewing button is pressed from the SVOD description screen 614, and the VOD moving image play 618 is directly advanced.

On the other hand, when the VOD content of the past program table 601 is selected, the program advances to the SVOD description screen 614 or the TVOD description screen 621. The moving picture 618 is played back in the same order, and after the end, the program returns to the past program table 629.

Through the above sequence, VOD can be easily viewed. In order to realize the above-described viewing sequence, the operation of acquiring the VOD token described in fig. 4 is performed. When viewing is selected from the description screen 614, the order of acquiring VOD tokens is operated, and if VOD token acquisition fails, the operation proceeds to the member login screen 615 or the ID binding screen 616, and after ID binding is completed, the viewing button is pressed again from the SVOD description screen 617, so that the operation of acquiring VOD tokens again is entered, and after VOD tokens are acquired, the moving image 619 is played.

Fig. 9 is a diagram showing an example of the order of advertisement. The advertisement presentation mode has 3 categories, i.e., plug-in (stream) plug-in presentation 701, overlay display 711, and Clickable (VOD) 721.

The break insertion as the first mode is after the front 702 is played, showing advertisement 703, and the rear 704. On the screen, a forward moving image screen 705 is shown, and after an advertisement moving image screen 706 is shown, a forward moving image screen 707 is played. This mode is an example in which advertisement moving image content is inserted into so-called moving image content.

As an overlay display of the second mode, an advertisement is superimposed on the moving image. In contrast to the time for inserting an advertisement in time, which is extended, in the overlay display, an advertisement is directly superimposed on a moving image and displayed, and thus, the standard length of the moving image content is not affected. When the moving image 712 is being played, an advertisement is superimposed on the moving image screen 715, and the moving image screen 716 is changed to a moving image screen 717. Here, the superimposed advertisement is automatically deleted by the information that automatically shows the program included in the advertisement information, and the superimposed advertisement is transferred to the moving image screen 717. In the present exemplary method, as described above, although temporal interpolation does not occur, a part of the screen is hidden.

Mode 3 is clickable VOD721, which is a combination of break-in insert 701 and overlay 711. Similarly to the spot break, the advertisement 723 is played from the moving picture 722, and the moving picture 724 is played. At this time, the state of the moving image screen 725 is shifted to the advertisement moving image screen 723 and the moving image screen 726. Here, a button is shown in the advertisement moving image content, and when the user presses the button, a description screen 728 is displayed, and when the user further presses the viewing button, VOD content 729 is played. If the button is not pressed on advertisement screen 726, moving image 724 is played after advertisement 723 ends. When the VOD content 729 ends, the moving image content 730 of the same channel is played.

In each case, the states of the program table configuration information are indicated as 741, 742, 743. When the commercial break is performed, the program table configuration information 741 is composed of the company information, the channel information, the program information, and the advertisement information. The same applies to the case of the overlay display. In the case of clickable VOD, VOD information is further included in the advertisement information. In the case of overlay display and clickable VOD, a screen is constructed based on layout information shown in fig. 10.

Fig. 10 is a diagram illustrating layout information of an advertisement. When the overlay display screen 802 is displayed from the moving image 801, a screen is constructed based on the layout information 805 included in the program table configuration information. The layout information 805 includes information of the coordinates of the video, the size of the video, the coordinates of the still image, and the size, and can be configured as an L-shaped display 802 or a display 803 overlapping a rectangular area. When the overlay display is automatically performed, the overlay display is automatically performed based on an automatic start flag and a start time in the CM information included in the program table configuration information.

In this example, 2 modes are shown as clickable examples. The first mode is clickable advertising, which enables other EC websites, information presentation after a button is pressed. The second mode is clickable VOD, which can be illustrated using the sequence shown in fig. 9.

In the case of clickable VOD, the advertisement moving image 842 is played from the moving image screen 801 in the beginning, and the button 842 shown in the advertisement moving image 842 is pressed, whereby transition is made to the VOD description screen 823. Here, by pressing the viewing button, the VOD moving image 824 is played. In the advertisement moving image 822, the button 842 determines the display position from the layout information 825. The viewing buttons of the VOD specification screen 823 are also configured based on layout information.

In the case of clickable advertisements, a button 841 is shown in the advertisement moving image 812 based on layout information 815. When the button 841 is pressed, a commodity screen 813 of the EC website is shown. Here, for example, a detailed information screen or the like can be displayed.

As described above, flexible screen configuration can be performed based on the layout information included in the program table configuration information.

Fig. 11 is a diagram showing an application example of advertisement presentation in a current program using program table configuration information. The current program table 901 displays the content currently being distributed. The program table configuration information 900 includes enterprise information 902 and channel information 903. The channel information 903 includes

program information

904, 906, 908, the program information 904 includes advertisement information 905, the program information 906 includes advertisement information 907, the program information 908 includes advertisement information 909, and the advertisement information 909 includes VOD information 910.

The program information includes a program start time and a program end time, and the advertisement information includes an advertisement start time and an advertisement end time.

The program table is constructed based on the above information included in the program table construction information, and the moving picture and advertisements 921 to 927 are played. The simultaneously displayed screens are denoted by 931 to 937.

Program information 904 includes program start time 8:00 and end time 9:00. further, the advertisement information includes a start time 8: 30. end time 8:35. from time 8:00 starts a moving picture, from 8:30 play the advertisement. Further, from 8: and 35, returning to the positive dynamic image, and continuing playing.

The next program 924 represents the program from 9:00 start the next program. The program information 906 includes a start time 9:00. end time 11:00. the advertisement information 907 contains a start time 10: 00. end time 10:05, display by overlay. From time 9, based on these information: 00 begins playing the moving image 924. During the playing of the moving image, from 10:00 automatically displays advertisements for still images. The screen shown is denoted 934. The advertisement is displayed as a still image superimposed on the moving image. Superimposed advertisements, i.e. still images, are shown at 10:05 disappeared.

Further, in the next program information, a start time 11 is described: 00. end time 12:00, advertisement information is recorded with a start 11: 30. end time 11:40. the advertisement is indicated so that the user can jump to another screen by button display. Based on this information, the next program 925 is at 11:00 starts. Advertisement 926 is at 11:30, but, as shown in advertisement screen 936, a button is shown in the present advertisement. The viewer presses a button to enter a VOD sequence, showing a VOD selection screen 938. Thereafter, the operation is performed in accordance with the VOD sequence shown in fig. 8. If the button is not pressed, the moving image 927 is continuously played, and the advertisement disappears as shown in the moving image screen 937.

In this way, a program is composed based on the program table configuration information, but the play of the operation stream is performed based on metadata (manifest file) included in the moving image stream. As an example, fig. 11 shows a case where a moving image stream is played by using MPEG DASH, which is an international standard specification. In MPEG DASH, MPD (Media Presentation Description: media presentation description) is used for playing a moving picture stream. In MPD, a moving image stream is specified by a Period (Period). For example, the program 921 according to the present embodiment is composed of mpd#1:951, and plays the moving image 921. Advertisement 922 is composed of Period #2:942 playback, moving image 923 is composed of period#3: 943. Likewise, the moving image 924 of the next program is represented by mpd#2:952 Period #1:944 play. Further, the following program is represented by mpd#3: period #1 of 953: 945 plays the dynamic image 925. Advertisement 926 is defined by Period #2:946, and moving image 927 is recorded by period#3: 947. In this example, one MPD is associated with one program, but may be associated differently depending on the operation. For example, for 2 or more programs, 1 MPD may be associated with each other and specified by a plurality of Period.

Fig. 12 is a diagram showing an application example of advertisement display in a past program using program table configuration information. The program table configuration information includes business information 1002, channel information 1003, program information 1004, advertisement information 1005, and VOD information 1006. The past program table 1001 is displayed based on these pieces of information. Moving picture 1021, advertisement 1022, and moving picture 1023 are played based on program information 1004 included in channel information 1003. Here, there is a program start time 8: 00. end time 9:00, but since it indicates the time of release in the past, the program can be freely selected.

When the moving picture 1021 is selected, the description screen 1041 is temporarily displayed, and when the viewing button is pressed, the moving picture 1021 is played. Further, the advertisement moving image 1032 is played, and then, when the advertisement moving image ends, the advertisement moving image becomes a positive moving image screen 1033.

In the past program table of fig. 12, programs provided by the video platform are displayed as channels. In the present figure, channels A1 and A2 are channels provided by the video platform a, and channel B1 is a channel provided by the video platform B. VOD contents 1 to 4 displayed in the respective program listings can select and display VOD information provided by a video platform that is distributing program contents focused by a viewer with a remote controller or the like. That is, when the viewer focuses on the content a11 with a remote controller or the like, VOD provided by the video platform is displayed on the program table screen. In the present embodiment, VOD content display is arranged only in past program listings, but can be arranged in current and future program listings using the same data and actions.

On the other hand, if VOD is selected, a VOD moving image 1024 is played. Here, before the play, a VOD description screen 1042 is shown, and when the viewing button is pressed, a VOD moving image (VOD content 1) is played. At this time, the moving image screen becomes a VOD moving image screen 1034. When the VOD moving image ends, the program returns to the past program table screen 1035.

Similarly to the current program table, the relation with the playback of the motion stream by the MPEG DASH will be described with respect to the past program table. From MPD #1: period #1 of 1050: 1051 plays the moving picture 1021 of the present piece. By Period #2:1052, advertisement 1022, by Period #3:1053 plays the positive motion picture 1023. Regarding VOD, mpd#2: period #1 of 1060: 1054 plays the VOD dynamic image 1024. As in the case of the current program table, the operation can also be performed based on the relationship between 1 MPD and a plurality of programs.

Fig. 13 is a diagram illustrating periodic update of program table configuration information. The program table configuration information 1111 is updated periodically in 1 day unit, for example. The program table configuration information includes business information, channel information, program information, advertisement information, and VOD information.

The television gateway 121 periodically (1) requests program listing configuration information from the video platform 111 using signal 1101. Video platform 111 (2) uses signal 1102 to send program listing configuration information to television gateway 121. After acquiring the updated program list configuration information, the television gateway 121 turns ON the update flag 1121, which is normally OFF. The television cloud 131 (3) periodically confirms the update flag 1121 of the television gateway 121 by using the signal 1103, and if the update flag 1121 is ON, (4) acquires the program table configuration information by using the signal 1104, and (5) distributes the program table configuration information to the television receiver 141 by using the signal 1105. After the television cloud 131 acquires the program table configuration information, the update flag 1121 is turned OFF immediately. However, when there are a plurality of television clouds, it is confirmed that all television clouds acquire program table configuration information, and then the program table configuration information is turned OFF. In addition, when the program table configuration information is acquired from the television gateway 121, security can be maintained by encrypting with a key that is distributed to the television cloud 131 in advance in order to further secure security.

Fig. 14 is a diagram illustrating updating of an urgent message. As shown in fig. 5, since the program table configuration information contains a large amount of information and thumbnail images and the like, it is updated with a long period, for example, 1 day unit. Therefore, for example, it is difficult to cope with an emergency such as a case where a program table has to be changed because a live program is extended, and therefore, an emergency message function for performing a change process is required with a minimum size. The format of the urgent message is denoted 1210.

< urgent message ID > < channel ID > < program ID to be the object > < object item > < process content >

Here, since the < urgent message ID > is uniquely (unique) issued within the enterprise, it is composed of < enterprise id+unique ID >, and is denoted by emsg_id.

The < channel ID > is a service_id for specifying each channel, and the < program ID to be the object > is an event_id for specifying the program. The term "target item" is each item included in the program information.

The term "processing" includes deletion, overwriting (changing), and addition, and specific contents thereof are defined as "processing contents".

For example, at the point of 8:00 start, 9: the ending time of the program ending at 00 is changed to 9:30, transmitting < process > change, < process content >9 to the target program: 30.

Video platform 111 (1) uses signal 1201 to send an emergency message to television gateway 121. The television gateway 121 sets the emergency flag 1221, which is normally OFF, to ON. The television cloud 131 (2) uses the signal 1202 to confirm the emergency sign 1221. At this time, the television cloud 131 confirms in a shorter period than the confirmation of the update flag 1121. For example, the confirmation is performed within a period of 10 minutes to 30 minutes or the like. The television cloud 131 (3) obtains the emergency message using the signal 1203. The television cloud 131 distributes the acquired emergency message (4) to the television receiver 141 using signal 1204. Here, since the emergency message is distributed in a shorter time than the program table configuration information, each television receiver controls the reception timing by a preset offset time so that transmission is not concentrated, and accesses are distributed.

Fig. 15 is a configuration diagram of the television receiver 141. The broadcasting is received by the antenna 1501, and the broadcasting content converted into a digital stream by the tuner 1502 is converted into an audio signal and a video signal by the signal processing unit 1503. The sound signal is processed in the sound processing section 1504, and the sound is played by the speaker 1506. The video signal is processed by the video processing unit 1505, and the video is played by the video display unit 1507. The CPU1509 is connected to the memory 1508 and the nonvolatile memory 1510, executes a control program, and controls the tuner 1502 and the signal processor 1503. Further, the user's operation is input from the remote controller 1513 to the receiving section 1512, and is input to the control program. The communication interface 1511 receives the moving image content and the content selection screen distributed via the network, and performs processing in the control program of the CPU 1509.

The configuration of fig. 6 and the play sequence of fig. 7 accumulate the program table configuration information of fig. 5 acquired via the communication interface 1511 into the memory 1508, and the cpu1509 uses software executed internally to cut the program information based on the current time to generate a current program table, a past program table, and a future program table.

Fig. 16 is a configuration diagram of the video platform 111. The CPU1602 is connected to the memory 1601 and the storage device 1603, and executes a control program. The operator controls the operation by using the operation unit 1605. The communication interface 1604 is connected to a network, and performs input and output of moving image content, output of past program list configuration information, output of future program list configuration information, output of current program list configuration information, distribution of moving images, and input and output of content selection information. The video processing unit 1606 encodes and encrypts the input moving image content, and generates a stream for moving image distribution. As shown in this figure, the video platform 111 can be referred to as a server.

Fig. 17 is a configuration diagram of the television gateway 121. The CPU1702 is connected to the memory 1701 and the storage device 1703, and operates a predetermined processing program. The communication interface 1704 performs input and output from the video platform and input and output to the television cloud. The method comprises the steps of inputting past program list constituent information from a video platform, inputting future program list constituent information, inputting current program list constituent information, outputting the past program list constituent information to a television cloud, outputting the future program list constituent information and outputting the current program list constituent information. The operator controls the operation by the operation unit 1705. As shown in this figure, the television gateway 121 can be referred to as a server.

Fig. 18 is a configuration diagram of the television cloud 131. Program table configuration information output by the television gateway is received by the communication interface 2004. The program list configuration information is converted into a predetermined format which can be displayed by the television receiver by software operating on the CPU2002 and the memory 2001, and stored in the memory 2003. The operator controls the software by using the operation unit 2005. The data held in the memory 2003 is received by the television receiver shown in fig. 15. As shown in this figure, the television cloud 131 can be referred to as a server.

The configuration of the program table shown in fig. 6 will be described below with reference to the television receiver 141 of fig. 15, the video platform 111 of fig. 16, the television gateway 121 of fig. 17, and the television cloud 131 of fig. 18.

Program table configuration information stored in the storage device 1603 of the video platform 111 of fig. 16 is output from the communication interface 1604, received from the communication interface 1704 of the television gateway 121 of fig. 17, and temporarily stored in the storage device 1703. The stored program list configuration information is output from the communication interface 1704 and received by the television cloud 131 of fig. 18. In the television cloud 131 of fig. 18, the received program table configuration information is converted into a format that can be displayed in the television receiver 141. The converted data format is, for example, HTML5 that can be displayed in a browser operating on the television receiver 141.

The converted data is output to the television receiver 141 of fig. 15 by the communication interface 2004. In the television receiver 141 of fig. 15, not only the moving image content but also a selection screen of the content is received by the communication interface 1511. The selection screen of the content described here corresponds to the past program table, the current program table, and the future program table shown in fig. 6.

The following describes the procedure of the program table of fig. 6 and the program table of fig. 7 with reference to the television receiver 141 of fig. 15. Program table configuration information converted into a displayable data format by the television cloud 131 of fig. 18 is received by the communication interface 1511. Here, the program table configuration information is transmitted with information of the past 1 week period and the future 1 week period, and the current program, the past program table, and the future program table shown in fig. 6 are displayed based on the current time. Here, the transmitted program list configuration information is compared with the current time, and the part of the information judged to be past is divided and displayed as a past program list, and the part of the information judged to be future is divided and displayed as a future program list, and when it is judged that the program list is currently being distributed, the program list is displayed as a current program list. These display operations are implemented by software operating in the CPU1509 shown in fig. 15.

The sequence of the program table is shown in fig. 7. The past program table 501, the current program table 511, and the future program table 521 shown in fig. 7 correspond to the past program table 401, the current program table 411, and the future program table 421 shown in fig. 6. The operations in fig. 7 are implemented by software that operates in the CPU1509 of the television receiver 141 shown in fig. 15.

Composition of program list composition information

In a moving image distribution system comprising a television gateway, on the basis of business information, channel information, program information, and a schedule, on the basis of advertisement information, VOD information, and layout information indicating the display position of an advertisement, the "program list configuration information" is used to correspond not only to AVODs realized by linear distribution but also to SVODs and TVODs.

A VOD selection screen is superimposed on a linearly distributed program table, and any one of the contents AVOD, SVOD, TVOD is selected and viewed in the order of the television gateway for confirming the contract condition of the viewer.

The present program and the past program are seamlessly displayed based on program configuration information that has been distributed in the past and program configuration information that is expected to be distributed in the future. In the past program, digest playback is performed, and a preview moving image is played for a future program.

Advertisement showing method

The advertisement information and the layout information included in the "program table configuration information" show an advertisement that is temporally inserted in the moving picture, an advertisement that is spatially superimposed and displayed in the moving picture, and an advertisement that is further realized by combining them.

By pushing a button, the advertisement inserted from the time can be displayed separately with information on a service site or a service for viewing VOD moving image contents can be realized.

Program list composition information acquisition and correction method

The update flag of the television gateway is periodically checked to update the "program table configuration information".

The correction of the program table configuration information is performed based on an emergency message that is transmitted separately, and the emergency message confirms the emergency flag in a relatively short period.

A television gateway is provided between a video platform and a television, and is connected to provide video contents from the video platform to the television, the television gateway receives a video-on-demand token request including an ID from the television that identifies the video platform 111, an ID that identifies the video contents as viewing targets, and an ID that identifies the television cloud, which are transmitted from a television cloud provided between the television and the television gateway, transmits to the video platform an ID (hereinafter CT-ID) that identifies the user of a mobile terminal and the video platform, and an ID (hereinafter MAID) that identifies the video contents as viewing targets, the video platform assuming that viewing is enabled based on the CT-ID and MA-ID, receives a video-on-demand token including the CT-ID and MA-ID, and transmits the video-on-demand token to the television cloud based on the result of receiving the video-on-demand token from the video platform.

(second embodiment)

A second embodiment which is an embodiment of the present application will be described with reference to the drawings. Since this embodiment is a modification of the other embodiments described above, the same reference numerals are used for the same portions as those of the other embodiments, and detailed description thereof is omitted.

Fig. 19 is a diagram illustrating an example of an operation up to ID binding in the moving image distribution system. As in fig. 4, the present figure shows the video platform 111, the television gateway 121, the television cloud 131, the television receiver 141, and the mobile terminal 109 in summary from the whole moving image distribution system shown in fig. 3. Other video platforms, television clouds, television receivers and mobile terminals perform the same actions.

In the first embodiment, an example of the operation of the moving image distribution system is described with reference to fig. 4, but in the present embodiment, the operation of the preceding stage of the operation shown in fig. 4, that is, the flow of information until the information is stored in the ID combination information DB (database) 120 is mainly described.

The ID binding information DB120 is stored in a storage device such as an HDD (Hard Disk Drive) provided in the tv gateway 121 (or referred to by the CPU1702 of the tv gateway 121). The ID binding information DB120 stores information exemplified in the form of a table in fig. 20 and 21.

Fig. 20 is a diagram showing an example of information for identifying members and their entitlement status stored in the ID binding information DB 120. In more detail, the table shown in FIG. 20 stores for MA-IDs in association with HA-IDs, access tokens, refresh tokens, expiration dates, user profiles, and the like. The access token is a token representing that access to the television cloud 131 is allowed. The validity period is the validity period of the access token, and if the validity period is exceeded, the access token is invalidated. The refresh token is a token used when acquiring a new access token and a valid period.

Here, the MA-ID is an ID that identifies both the user of the mobile terminal 109 and the video platform 111. Here, the mobile terminal 109 is, for example, a mobile terminal device such as a smart phone owned by a user. The HA-ID is an ID that identifies both the television receiver 141 and the television cloud 131. Thus, in the case where a user holds a plurality of playback devices (e.g., television receiver 141), it is possible for one MA-ID to associate a plurality of HA-IDs. In addition, for each HA-ID associated with the MA-ID, an access token, a refresh token, a validity period, etc. are stored.

Fig. 21 is a diagram showing one example of information for identifying a playback device (e.g., television receiver 141) stored in the ID binding information DB 120. In more detail, the table shown in fig. 21 stores MA-IDs, access tokens, refresh tokens, expiration dates, and the like in association with HA-IDs. The access token is a token representing that access to the video platform 111 is allowed. The validity period is the validity period of the access token, and if the validity period is exceeded, the access token is invalidated. The refresh token is a token used when acquiring a new access token and a valid period.

Here, there are cases where a user utilizes VOD services provided by a plurality of video platforms 111 through one playback device (e.g., television receiver 141). In this case, it is possible that multiple MA-IDs are associated for one HA-ID. In addition, for each MA-ID associated with the HA-ID, an access token, a refresh token, a validity period, etc. are stored.

Returning to fig. 19, the transmission and reception of signals to and from ID binding will be described in time series. First, when an operation requesting VOD viewing is received by the television receiver 141 using a remote control operation or the like, a QR code (registered trademark) is requested (1) for the television cloud 131 using a signal 1901. In signal 1901, at least the HA-ID is included.

The television cloud 131 that received the QR code request of (1) transmits (2) information for causing the QR code to be displayed to the television receiver 141 using the signal 1902. Here, the QR code of the signal 1902 contains at least information capable of specifying a PF-ID that identifies the video platform 111 that provides VOD content, and an HA-ID that indicates the television receiver itself. The television receiver 141 that received the signal 1902 causes the QR code to be displayed on the screen.

Next, the mobile terminal 109 performs Web access using the signal 1903 (3) based on information obtained by capturing and decoding the QR code displayed on the screen of the television receiver 141. The access destination at this time is the television gateway 121. The television gateway 212 that received the signal 1903 uses the signal 1904 to perform an authentication request for the video platform 111 indicated by the PF-ID included in the QR code (4).

The video platform 111 that received the signal 1904 performs ID registration confirmation using the signals 1905 to 1906, (5). In this ID login confirmation, the video platform 111 requests a login operation to the user via the mobile terminal 109.

Here, the display state and operation reception on the mobile terminal 109 side are supplemented. When the user requests VOD viewing from the television receiver 141 using the remote controller, a QR code is displayed on the screen of the television receiver 141, and therefore, the QR code is captured by the mobile terminal 109, and a Web page guided by the QR code is displayed on the screen of the mobile terminal 109. The Web page at this time is provided by the television gateway 121, for example. The Web page at this time includes, for example, an operation button for confirming whether or not a login operation by the user is permitted on the next screen. When the user operates the operation button, a screen for inputting an ID and a password specified in the VOD viewing contract is displayed on the mobile terminal 109. The screen for inputting an ID and a password at this time is provided by the video platform 111. The video platform 111 receives the user ID and password input via the screen, and completes (5) ID registration confirmation based on the signals 1905 to 1906.

The description will be returned to using fig. 19. The video platform 111 sends the user's ID, password to the subscription database 191 using signal 1905. If the user's ID and password are valid in the VOD viewing contract, subscription database 191 sends the MA-ID to video platform 111 using signal 1906.

The video platform 111 having completed the ID registration confirmation of (5) and acquired the MA-ID transmits a response to the television gateway 121 by means of the signal 1907 (6). So far, the television gateway 121 recognizes a contract that the user is viewing VOD from the video platform 111.

The television gateway 121 that received the response of (6) next sends a token claim to the video platform 111 using signal 1908 (7). The video platform 111 that received the token claim of (7) sends a VPF token response to the television gateway 121 using signal 1909 (8).

The television gateway 121 that received the VPF token response of (8) then sends a token claim to the television cloud 131 using signal 1910 (9). The television cloud 131 that received the token claim of (9) sends a TVC token response to the television gateway 121 with signal 1911 (10).

Television gateway 121, having received the TVC token response of (10), next sends a Profile request to video platform 111 using signal 1912 (11). The video platform 111 that received the profile request sends the profile and MA-ID to the television gateway 121 using signal 1913 (12).

The received (12) profile and MA-ID television gateway 121 then sends a profile request to television cloud 131 using signal 1914 (13). The television cloud 131 that received the profile request sends (14) the profile and HA-ID using signal 1915.

Through the flow up to this point, the television gateway 121 obtains the MA-ID and HA-ID associated with the user's profile. Next, the tv gateway 121 performs (15) ID binding, and causes the ID binding information DB120 to store binding information (for example, information illustrated in table format in fig. 20 and 21) of MA-ID and HA-ID.

As described above, according to the present embodiment, the mobile terminal 109 can perform an input operation at the time of the first VOD viewing in a certain playback device (television receiver 141). The mobile terminal 109 is, for example, a smart phone, and is a terminal that can easily input characters. Therefore, according to the present embodiment, since the input operation of the ID and the password by the remote controller has to be performed by the mobile terminal 109, the complexity of the input operation can be significantly reduced.

Further, according to the present embodiment, the television receiver 141 and the television cloud 131 can make it possible to connect the television receiver 141 to the video platform 111 if the token is valid without managing the ID and the password that make it possible to log in to the user of the video platform 111. That is, the ID and password, which are information to be hidden, are managed only in the video platform 111, and the risk of leakage from other devices (the television gateway 121, the television cloud 131, and the television receiver 141) can be eliminated.

Fig. 22 is a diagram illustrating a flow of signals related to ID provision in the television gateway 121. In the figure, a flow of signals at the time of VOD viewing after the second time by a user having a certain VOD viewing contract using a certain playback apparatus is shown.

The television gateway 121 includes a combination information reference unit 1706, and the combination information reference unit 1706 is a functional unit realized by the CPU1702 executing a predetermined program. When the communication I/F (Interface) 1704 receives the MA-ID from the video platform 111, the binding information reference unit 1706 refers to the ID binding information DB120, acquires the HA-ID corresponding to the MA-ID, and transmits the HA-ID to the television cloud 131. When the communication I/F (Interface) 1704 receives the HA-ID from the television cloud 131, the binding information reference unit 1706 refers to the ID binding information DB120, acquires the MA-ID corresponding to the HA-ID, and transmits the MA-ID to the video platform 111. In more detail, the same is said to be the case where fig. 4 is used in the first embodiment.

As a mechanism for displaying an advertisement on a screen at a timing specified in program broadcasting (a program distributed with moving image content linearly distributed) via a network, the video platform 111 sets the following information in metadata of the program.

(1) Advertisement ID:

the key of the metadata of the advertisement ID is set to ad_id. ad_id is a number identifying an advertisement.

Is a decimal number of 1 to 16, 777, 214, which is numbered by each business.

(2) Advertisement type:

the key of the metadata of the advertisement type is described as ad_type.

ad_type is a string that identifies the type of advertisement.

ad_type is described as an instream after a key in the case of inserting an advertisement.

The ad_type is described as an image after the key in the case of a still image.

In the case where ad_type is instruction and image, if the start time for starting advertisement is reached, the automatic start is performed.

In the case of a clickable still image, ad_type is described as clickable_image after the key.

In the case where the ad_type is described as a clickable_image, a click button is displayed, and a still image is displayed by a button operation.

In the case of clickable video details, ad_type is described as clickable_video_details after the key. In the case where the ad_type is described as clickable_video_details, a click button is displayed, and video detailed content information is displayed by a button operation.

In the case of banner advertisements, ad_type is described as a banner after the key. In the case of the description as a canner, the program is used as a banner advertisement in a program table (for example, a current program table).

(3) Advertisement image:

the key of the metadata of the advertisement image is described as ad_information.

Among the keys of the metadata of the ad_information, there is a key of a lower bit.

When the lower key of ad_information is img_url, a character string indicating the URL where the picture image is located is recorded after the key in the case where the advertisement type is a still image or a clickable still image. In the case of clickable still images, migration occurs after the button is pressed.

When the lower key of ad_information is pos [ x, y, w, h ], a number indicating a display position of a still image is described.

(4) Video element display position:

the key of the metadata is described as video_x_y_w_h when the Video element displays a position. There is a lower key in video_x_y_w_h. The key of the lower order of video_x_y_w_h is described as pos [ x, y, w, h ]. pos [ x, y, w, h ] describes a numerical value indicating display position coordinates (x, y, w, h) of a video in play displayed on a screen at a start time.

(5) Start time:

the key of the metadata is described as start_time in the case of the start time. The offset time of the program starting the advertisement after the start is described after the key of the start_time. As a description example, hh: mm: ss. In the case of banner advertisements, start_time is not used.

(6) Length of advertisement:

the key of the metadata is described as a duration in the case of the length of the advertisement.

The time after Duration is described as the length of the advertisement. As a description example, hh: mm: ss. In the case of banner advertisements, no duration is used.

(7) Video information for introduction

In the case of video information to be described, the key of metadata is described as vod_id.

Following the vod_id is a value for linking to the video information that is desired to be introduced, which is used to identify the video numbered per platform. Decimal numbers of 1 to 16, 777, and 214 are described.

(8) The button can be clicked:

the key of the metadata is described as clickable_button in the case of a clickable button.

There is a key of the lower order in clickable_button.

When the key at the lower level of the click button is img_url, the key is described as img_url after the click button key, and when the advertisement type is a clickable still image or clickable video detail after the img_url key, a URL string indicating the position of the button picture image is described.

In the case where the key of the lower order of the clickable_button is pos [ x, y, w, h ], it is described as pos [ x, y, w, h ] after the clickable_button key. After pos [ x, y, w, h ], it is described as a numerical value of a clickable button display position.

Based on the above, a transmission example of metadata for inserting advertisements in video data linearly distributed from the video platform 111 is shown below.

The video platform 111 transmits the above-described key-based metadata to the television receiver 141. In transmitting metadata, the metadata may be transmitted directly or via the television gateway 121 and the television cloud 131.

On the TV141 side, the following operations are performed according to the types of advertisements in metadata.

Condition of advertisement insertion:

in the case of inserting advertisements, the television receiver 141 performs the operation shown in fig. 23. When the ad_type is identified as an stream in the metadata transmitted from the television receiver 141, an advertisement moving image included in the content is displayed. The television gateway 121 is notified of information of the start of playback, the middle of playback, and the completion of playback of the stream.

Displaying advertisement pictures:

in the case of displaying an advertisement picture, the television receiver 141 operates as shown in fig. 24. When the television receiver 141 recognizes that the ad_type is image from the metadata, if the start time is reached, an advertisement image (ad_information_img_url) is displayed in an overlaid manner on the moving image. The resulting log of advertisement picture display, deletion, and operation is sent to the television gateway 121.

When the Video element display position (video_x_y_w_h) is specified, the moving image is scaled, and the advertisement image is displayed in an overlaid manner.

If the Duration passes from the start time, it is automatically deleted.

The color key of the TV remote control can be used for deletion.

In a case where an advertisement picture is displayed on top of an advertisement moving image, an advertisement of an stream and an advertisement of an image are defined, respectively.

Advertisement picture display from clickable button:

the advertisement picture display from the clickable button operates as shown in fig. 25.

In the case where the television receiver 141 recognizes that the ad_type is clickable_image from metadata, as in a-1 of fig. 25, if the start time is reached, a clickable button image (clickable_button) is displayed at a specified position on the moving image, and focus is aligned to the clickable button image. As a result, the log of the advertisement picture display, deletion, and operation is transmitted to the television gateway 121 as in a-2 of fig. 25.

If the user presses the decision button of the remote controller (if clicked), the log of the advertisement picture display, deletion, and operation of the result is transmitted to the television gateway 121 as in B-1 of fig. 25. Then, the advertisement image (ad_information. Img_url) is displayed to be overlaid as in B-3 of fig. 25. When the Video element display position (video_x_y_w_h) is specified, the moving image is scaled as in B-2 of fig. 25, and the advertisement image is displayed in an overlaid manner.

After the advertisement image is displayed in an overlaid manner, as in B-4 of fig. 25, the resulting advertisement image is displayed, deleted, and the log of operations is transmitted to the television gateway 121.

For ad_information. Img_url, the acquisition process is performed after the file name is generated according to the following rule. At ad_information. Img_url is https: in the case of// xx/xxxx/image _ $ (TC-ID) _$ (MODEL) _png, if TC-ID is aaaa and MODEL name of TV is bbbb, then it is replaced with https: the tv gateway 121 is notified of the// xxxx/xxxx/image_aaaa_bbbb.

As in B-5 of fig. 25, if the advertisement display period or the user performs the deletion operation with the remote controller, the display of the advertisement image is stopped and the moving image is displayed on the entire screen. After the end of this processing, as in B-6 of fig. 25, the log of the advertisement picture display, deletion, and operation of the result is transmitted to the television gateway 121.

As in C-1 of fig. 25, if the user does not operate during the advertisement display period (duration), the display of the advertisement image is not performed, and the clickable button image is deleted. After the end of this processing, as in C-2 of fig. 25, the log of the advertisement picture display, deletion, and operation of the result is transmitted to the television gateway 121.

From clickable button to VOD guide:

the VOD is guided from the clickable button as in fig. 26.

When the television receiver 141 recognizes that the ad_type is clickable_video_details from metadata, if the start time is reached as in a-1 of fig. 26, a clickable button image (clickable_button) is displayed at a designated position on the moving image, and the clickable button image is focused. After the completion of this processing, as in a-2 of fig. 26, a log of the advertisement picture display, deletion, and operation of the result is transmitted to the television gateway 121.

If the user presses the decision button of the remote controller, a log of advertisement pictures display, deletion, and operation is transmitted to the television gateway 121 as in B-1 of fig. 26. Then, as in B-2 of FIG. 26, the linear channel, AVOD playback is suspended. Then, as in B-3 of fig. 26, a log of the advertisement picture display, deletion, operation of the suspended result is transmitted to the television gateway 121. Further, as in B-4 of FIG. 26, a detailed picture of the introduced video information (VOD-ID) is displayed. Then, as in B-5 of fig. 26, the VOD detailed information display log of the result is transmitted to the television gateway 121.

If the user does not operate during the advertisement display period (duration), the clickable button image is deleted as in B-7 of FIG. 26. When the deletion process is completed, as in B-8 of fig. 26, a log of advertisement picture display, deletion, and operation is transmitted to the television gateway 121.

As in B-6 of fig. 26, in the case where the clickable advertisement has been migrated to the linear channel program displayed on the linear channel program after the VOD is played by the user operation, the process is migrated to the play process of the linear channel of the service_id stored in the last channel.

As in B-9 of fig. 26, when the advertisement displayed on the AVOD other than the linear channel is migrated, the program is returned to the program table of service_id and event_id stored in the last channel. In the case where the event_id has become outside the display period, the oldest event_id in the display period is displayed.

Banner advertisement display:

in the banner advertisement display, if the television receiver 141 recognizes that the ad_type is a banner from the metadata, a banner advertisement in a program table (for example, a current program table) is displayed. The advertisement categories include 3 categories of guidance to recommended VOD, point collaboration using ID binding, and advertisement picture display.

In the television gateway 121, advertisement frame management is performed which is displayed on the current program table, and the advertisement displayed can be switched for each HA-ID.

Regarding which advertisement is displayed several, information is acquired from the television gateway via the TV cloud using the PF-ID of the current program table being displayed as a parameter. The advertisement boxes are 0 or 3, and in the case of 3, 3 ad_ids are acquired. The network program listings application obtains the corresponding < AD-ID >. Json from the CDN for the program listings data and displays the banner image.

If the user clicks on the banner, the process is performed corresponding to his ad_type.

The picture of the banner shown on the current program table is specified in < AD-ID >. Json of the acquired ad_id with url.

[ notes ]

A moving image content distribution service having a television gateway arranged between a video platform and a television receiver and making a connection for providing moving image content from the video platform to the television receiver, characterized in that,

the video platform transmits the advertisement type and the time of advertisement start together with data of program information as information for displaying advertisement on a screen at a specified timing in program broadcasting of moving image content,

the television receiver recognizes the advertisement type, and if it is time to start the advertisement, displays an advertisement moving image or advertisement image on a screen.

[ Industrial Applicability ]

In the linear distribution of video content, advertisement information is added to program table configuration information, so that when a user views the linearly distributed video content, advertisements can be disclosed to the user and guided to VOD. This can expand the range of program selections by the viewer.

Claims

A dynamic image content distribution system, wherein,

the moving image content distribution system includes a television gateway configured between a video platform and a television receiver, and configured to provide moving image content from the video platform to the television receiver,

the television receiver is configured to:

receiving program broadcast data from the video platform, the program broadcast data being transmitted with the advertisement type and the time at which the advertisement starts and the data of the program information;

identifying the advertisement type, and displaying the advertisement dynamic image or the advertisement image on the display device of the television receiver if the advertisement is started.
The moving image content distribution system according to claim 1, wherein,

the advertisement type is a spot advertisement and an overlay display advertisement.
The moving image content distribution system according to claim 2, wherein,

the television receiver receives program listing composition information from the video platform,

the program table configuration information includes the program information, advertisement information and layout information indicating a display position of the advertisement,

the program information includes a program start time and a program end time,

The advertisement information includes the advertisement type, advertisement start time, and advertisement end time.
The moving image content distribution system according to claim 3, wherein,

the advertisement information further includes video-on-demand information, the advertisement moving image or the advertisement image is inserted in the middle of playing the moving image content of the program according to the advertisement start time and the advertisement end time, and a video-on-demand button is displayed together with the advertisement moving image or the advertisement image according to the layout information and the video-on-demand information.
The moving image content distribution system according to claim 4, wherein,

the video on demand button is associated with a subscription database storing contract conditions of users who view moving image contents published from the video platform, and confirms the contract conditions of the users through the subscription database.
The moving image content distribution system according to claim 5, wherein,

the television receiver is configured to receive a selection of the video on demand button by the user and play video on demand content according to the contract criteria.
The moving image content distribution system according to claim 6, wherein,

the television receiver is configured to connect with a mobile terminal,

the television gateway further has a binding information holding section for a home agent ID and a mobile agent ID,

the home agent ID is used to identify the ID of the television receiver,

the mobile agent ID is used to identify the ID of the user of the video platform and the mobile terminal,

the subscription database is linked with the binding information holding section, determines the user based on the mobile agent ID, and confirms the contract condition of the user.
A moving image content distribution method for use in a moving image content distribution system, wherein,

the moving image content distribution system includes a television gateway configured between a video platform and a television receiver, and configured to provide moving image content from the video platform to the television receiver,

the television receiver is configured to:

receiving program broadcast data from the video platform, the program broadcast data being transmitted with the advertisement type and the time at which the advertisement starts and the data of the program information;

Identifying the advertisement type, and displaying the advertisement dynamic image or the advertisement image on the display device of the television receiver if the advertisement is started.