CN103546814B - System and method for playing digital television opening advertisements - Google Patents
System and method for playing digital television opening advertisements Download PDFInfo
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- CN103546814B CN103546814B CN201310435020.7A CN201310435020A CN103546814B CN 103546814 B CN103546814 B CN 103546814B CN 201310435020 A CN201310435020 A CN 201310435020A CN 103546814 B CN103546814 B CN 103546814B
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Abstract
The invention discloses a system and a method for playing digital television opening advertisements. The system comprises an EPG management module, a display module and a video-on-demand module, the EPG management module is used for issuing of opening advertisement video and setting of programs, choosing the opening advertisement video to be added to the programs and bonding the programs with the opening advertisement video, the display module is used for initiating a request for loading program pages to the EPG module and acquiring program video of the programs and the opening advertisement video bonded with the programs, and the video-on-demand module is used for storing program video content of the programs and opening advertisement video content and distributing media resource IDs (identities) for the program video and the opening advertisement video. By the system and the method, preset opening advertisement video can be played before loading formulated program pages, and directional advertisements related to the program content can be automatically played for users entering the programs, so that accuracy of opening advertisement injecting is effectively improved, and advertisement conversion rate is increased.
Description
Technical field
The present invention relates to digital television broadcasting and Internet technical field, be specifically related to a kind of at the EPG page
The Play System of the DTV head advertisement before loading and method.
Background technology
The digitized strategy of broadcast television industry, provides platform for carrying out ecommerce based on DTV.
Along with the popularity rate of TV, in China main cities, the permeability of cable television almost reaches 100%, in
State, has the people of 88% to be owned by a television set in population.Digital technology and the combination of broadband networks, achieve
The probability of a large amount of new service is provided.Enterprise can create and provide service, attracts unprecedented quantity
Client also and sets up relation of long standing relation between them.Nowadays, the products & services of interactive digital TV cause
Pay close attention to immensely.
Therefore, along with the development of digital television business, one is presently required can increase digital TV platform
The head ad system being worth, realizes digital TV platform whereby and precisely throws in advertisement to the mesh of target customer
, increase the conversion ratio of advertisement, with the maximized value realizing advertisement.
Summary of the invention
For defect present in prior art, it is an object of the invention to provide a kind of DTV head
The Play System of advertisement and method, improve the accuracy of head advertisement putting.
For achieving the above object, the technical solution used in the present invention is as follows:
The Play System of a kind of DTV head advertisement, manages module, and and EPG including EPG
The video request program module of management module connection and display module, wherein:
EPG manages module, for issue and the setting of column of head advertisement video, and selects for column
Head advertisement video to be added, binds column and head advertisement video；
Display module, for initiating to load the request of the column page to EPG management module, obtains column page
Face and the head advertisement video bound with it；
Video request program module, for storage column purpose program video and head advertisement video, and is each
Program video and head advertisement video are respectively allocated matchmaker and provide ID.
Further, the Play System of a kind of DTV head advertisement as above, this system also includes:
Data exchange module, is used for providing EPG management module, between display module and video request program module
Data interaction interface.
Further, the Play System of a kind of DTV head advertisement as above, described EPG pipe
Reason module includes:
Video management unit, is arranged for the issue of head advertisement video and the information of head advertisement video；
Columns management unit, for the setting of column, and selects the head advertisement video that column is to be added,
Column and head advertisement video to be added are bound；
Epg database, for storing the information of head advertisement video and the configuration information of column.
Further, the Play System of a kind of DTV head advertisement as above, it is characterised in that
The information of described head advertisement video includes that the title of video, video ID, introductory video and video institute are right
The matchmaker answered provides ID.
Further, the Play System of a kind of DTV head advertisement as above, columns management list
Unit arranges the column page according to the hierarchical relationship of column；The hierarchical relationship of described column includes the total of column
Homepage, exhibition converge homepage, trade company's homepage, hierarchical relationship between commodity page and active page.
A kind of player method of DTV head advertisement, including:
(1) in EPG management module, issue head advertisement video, column is set, and selects for column
Head advertisement video to be added, binds column and head advertisement video；
(2) display module initiates to load the request of the column page to EPG management module；
(3) according to the request of display module, EPG management module searches corresponding hurdle in epg database
The matchmaker of the head advertisement video that the matchmaker of purpose program video provides ID and the binding of this column provides ID, and sends
To display module；
(4) display module provides ID according to the matchmaker of head advertisement video and sends request to video request program module,
Obtain head advertisement video, and play being sent to digital TV terminal after head advertisement video；
(5), after head advertisement video finishes playing, display module provides according to the matchmaker of the program video of column
ID obtains the column page, and is sent to digital TV terminal broadcasting.
Further, the player method of a kind of DTV head advertisement as above, in step (1),
When issuing head advertisement video in EPG management module, the information of head advertisement video is set, and by sheet
Head advertisement video is sent to video request program module, and video request program module is head advertisement video distribution matchmaker's money
ID。
Further, the player method of a kind of DTV head advertisement as above, described head are wide
The information accusing video includes that the title of video, video ID, introductory video and the matchmaker corresponding to video provide ID.
Further, the player method of a kind of DTV head advertisement as above, manage at EPG
When module arranges column, the column page is set according to the hierarchical relationship of column, and the program of column is regarded
Taking place frequently and deliver to video request program module, video request program module is that program video distribution matchmaker provides ID；Described column
Hierarchical relationship include total homepage of column, exhibition converge homepage, trade company's homepage, commodity page and active page it
Between hierarchical relationship.
Further, the player method of a kind of DTV head advertisement as above, by described sheet
The head information of advertisement video and the configuration information of column are saved in the epg database of EPG management module,
The program video of head advertisement video and column is saved in the video database of video request program module；
Described video ID refers to the information of head advertisement video record identification in epg database；
Described matchmaker provides ID and refers to head advertisement video record identification in video database.
The beneficial effects of the present invention is: Play System of the present invention and method can formulate column
The page plays preset head advertisement video before loading, and automatically plays and column for entering the user of this column
The targeted ads that content is relevant, is effectively increased the accuracy of head advertisement putting, adds turning of advertisement
Rate.
Accompanying drawing explanation
Fig. 1 is the structured flowchart of the Play System of a kind of DTV head advertisement in detailed description of the invention；
Fig. 2 is the structural representation of the Play System of a kind of DTV head advertisement in detailed description of the invention
Figure；
The flow chart of the player method of a kind of DTV head advertisement in Fig. 3 detailed description of the invention.
Detailed description of the invention
Below in conjunction with Figure of description, the present invention is described in further detail with detailed description of the invention.
Figures 1 and 2 show that the Play System of a kind of DTV head advertisement in this detailed description of the invention
Structured flowchart, this system include EPG manage module 11, data exchange module 12, display module 13
With video request program module 14(VOD module).
EPG management module 11 is used for issue and the setting of column of head advertisement video, and selects for column
Select head advertisement video to be added, column and head advertisement video are bound；
Data exchange module 12 is used for providing EPG management module, between display module and video request program module
Data interaction interface；
Display module 13, for initiating to load the request of the column page to EPG management module, obtains column
Program video and the head advertisement video bound with it；
Video request program module 14 is used for storage column purpose program video content and head advertisement video content, and
Program video and head advertisement video for column are respectively allocated matchmaker and provide ID, for VOD service and video
Advertisement putting provides video streaming services.
Wherein, EPG management module 11 includes for the issue of head advertisement video and head advertisement video
The video management unit 111 that information is arranged, for the setting of column and select the sheet that column is to be added
Head advertisement video, the columns management unit 112 that column and head advertisement video are bound, and be used for storing
The epg database of the data of video management unit and columns management unit.
The information of head advertisement video includes the title of video, video ID, introductory video and the matchmaker of video
Money ID etc., video management unit 111, after completing the arranging of information of head advertisement video, will set
The information of head advertisement video store in epg database.The matchmaker of head advertisement video provide ID be by
The VOD i.e. video request program module of module 14 distribution, when issuing head advertisement video, head advertisement is regarded
Frequency uploads to video request program module 14, this module be that each head advertisement video one matchmaker of distribution provides ID.
Video management unit 111, when arranging column, arranges the column page according to the hierarchical relationship of column,
Described hierarchical relationship includes total homepage of column, exhibition remittance homepage, trade company's homepage, commodity page and activity
Hierarchical relationship between Ye.When arranging column, the program video of column is uploaded to video request program module
14, this module it is that each program video one matchmaker of distribution provides ID.
In present embodiment, EPG management module 11, display module 13 and the number of video request program module 14
According to corresponding two data base A and B of storage, as in figure 2 it is shown, the head advertisement in EPG management module 11
The information of video and the configuration information of column are saved in epg database (the data base A in Fig. 2),
The head advertisement video of video request program module and the program video of column are saved in video database (in Fig. 2
Data base B) in.Video ID in present embodiment refers to that the information of head advertisement video is at EPG number
According to the record identification in storehouse, matchmaker provides ID and refers to head advertisement video record identification in video database.
EPG is managed module 11, is exchanged by data between display module 13 and video request program module 14
Module 12 carries out the mutual of data.At display module 13 to the columns management unit of EPG management module 11
After 112 requests initiating the loading column page, EPG management module 11 is submitted to according to display module 13
Column information request, the page address inquiring this column in epg database and the head bound with it
The matchmaker of advertisement video provides ID, and head advertisement video matchmaker provides the packaged rear biography of ID and column page address
Being passed to display module 13, display module 13 provides ID according to the matchmaker of the head advertisement video got afterwards,
Request is sent to video request program module 14, it is thus achieved that the sheet in video database by data exchange module 12
Head advertisement video, and the broadcasting of head advertisement video is carried out at digital TV terminal, head advertisement video is broadcast
After discharging into, display module 13 loads the column page according to the address of the accessed column page, concurrently
Deliver to digital TV terminal play.
Video request program module 14 in present embodiment is independent, so can ensure that multiple display platform
System can share a video request program module.Video request program module 14 be responsible for specially store video resource and
Playing video online, the video resource entity needed such as EPG management module 11 is all stored in video request program
In module 14.The video of video request program module 14 management in present embodiment is divided into " program by purposes
Video " and " head advertisement video ", if column has head advertisement, then video request program module need be
Column one matchmaker of distribution provides ID, if the program under column is video frequency program, video request program module 14
It is also required to provide ID for one matchmaker of program distribution.Column in present embodiment includes under column and this column thereof
Sub-column, column itself and sub-column thereof all can bind the head advertisement of oneself as required.
Fig. 3 shows a kind of numeral electricity based on the Play System shown in Fig. 1 in this detailed description of the invention
Depending on the flow chart of the player method of head advertisement, the method comprises the following steps:
Step S21: issue head advertisement video, column is set, and selects the head that column is to be added
Advertisement video；
In EPG management module 11, issue head advertisement video, column is set, and selects to be wanted by column
The head advertisement video added, binds column and head advertisement video.
In this detailed description of the invention, EPG management module 11 is used for support and the guarantor of EPG page platform operation
Barrier, issues head advertisement video in the video management unit 111 of EPG management module 11, arranges head
The information of advertisement video, and store in epg database 113.Wherein, the information of head advertisement video
The matchmaker including the title of video, video ID, introductory video and video provides ID etc..At columns management list
Unit 112 arranges each level column according to the hierarchical relationship of column, and selects the sheet that program is to be added
Head advertisement video, binds head advertisement video with column.Wherein, described hierarchical relationship includes
Total homepage of column, exhibition converge homepage, trade company's homepage, hierarchical relationship between commodity page and active page.
When issuing head advertisement video in video management unit 11, head advertisement video is uploaded to video
In some broadcasting module 14, video request program module 14 provide ID for each head advertisement video one matchmaker of distribution.
When arranging column, the program video of column is also sent in video request program module 14, by video request program
Module 14 provides ID for each program video one matchmaker of distribution.
In present embodiment, video recordings (includes the information of head advertisement video and the setting of column
Information) it is saved in respectively not with video resource (include head advertisement video and the program video of column and)
In same data base, as shown in Figure 2, the information of head advertisement video and the configuration information (hurdle of column
Purpose hierarchical relationship etc.) it is saved in epg database (data base A), by head advertisement video
It is saved in video database (data base B) with the program video of column.
Wherein, it is video resource major key of identification record in data base B that matchmaker provides ID, and matchmaker provides ID and refers to
Head advertisement video record identification in video database；Video ID is videograph in data base A
Major key, the i.e. information of head advertisement video record identification in epg database.In subsequent steps,
EPG management module and display module be energy Search and Orientation to video resource, obtained by data exchange module
Matchmaker provides ID, and is saved in data base A.When user watches video, display module manages mould to EPG
Block initiates to load the request of the column page, and EPG management module navigates to videograph by video ID, obtains
In must recording, matchmaker provides ID, and is sent to display module, and display module is provided according to matchmaker by data exchange module
ID is mutual with video request program module, it is thus achieved that video address, just can be watched video resource by video address.
Step S22: display module initiates to load the request of the column page to EPG management module；
Step S23: according to column information request, inquire about page address and the head of its binding of this column
The matchmaker of advertisement video provides ID, and is sent to display module；
Display module 13 initiates to load the request of the column page, EPG to EPG management module 11 as required
After receiving the request, the column information request submitted to according to display module, at EPG number for management module
ID and the head advertisement of this column binding is provided according to the matchmaker of the program video searching the column asked in storehouse
The matchmaker of video provides ID, and the matchmaker of the head advertisement video found is provided the program video of ID and column
Matchmaker provide ID packaged after be transferred to send out a display module.
Step S24: provide ID according to the matchmaker of head advertisement video and obtain head advertisement video, and be sent to number
Word television terminal is play；
Step S25: provide ID according to the program video matchmaker of acquired column and obtain program video, and send
Play to digital TV terminal；
The matchmaker of the head advertisement video that display module gets EPG management module transmission provides the joint of ID and column
After visually frequency matchmaker provides ID, provide ID according to the matchmaker of head advertisement video and send request to video request program module,
Obtain head advertisement video, and head advertisement video is sent to digital TV terminal broadcasting；Wide at head
After announcement video playback completes, display module provides ID acquisition program further according to acquired program video matchmaker and regards
Frequently, and be sent to digital TV terminal play.
Obviously, those skilled in the art can carry out various change and modification without deviating from this to the present invention
The spirit and scope of invention.So, if these amendments of the present invention and modification belong to right of the present invention and want
Ask and within the scope of equivalent technology, then the present invention is also intended to comprise these change and modification.
Claims (6)
1. a Play System for DTV head advertisement, manages module, and and EPG including EPG
The video request program module of management module connection and display module, wherein:
EPG manages module, for issue and the setting of column of head advertisement video, and selects for column
Head advertisement video to be added, binds column and head advertisement video；Described EPG manages mould
Block includes:
Video management unit, is arranged for the issue of head advertisement video and the information of head advertisement video；
The information of described head advertisement video includes that the title of video, video ID, introductory video and video institute are right
The matchmaker answered provides ID；
Columns management unit, for the setting of column, and selects the head advertisement video that column is to be added,
Column and head advertisement video to be added are bound；
Epg database, for storing the information of head advertisement video and the configuration information of column；
Display module, for initiating to load the request of the column page to EPG management module, obtains column page
Face and the head advertisement video bound with it；
Video request program module, for storage column purpose program video and head advertisement video, and is each
Program video and head advertisement video are respectively allocated matchmaker and provide ID.
The Play System of a kind of DTV head advertisement the most as claimed in claim 1, it is characterised in that
This system also includes:
Data exchange module, is used for providing EPG management module, between display module and video request program module
Data interaction interface.
The Play System of a kind of DTV head advertisement the most as claimed in claim 1, it is characterised in that
Columns management unit arranges the column page according to the hierarchical relationship of column；The hierarchical relationship bag of described column
Include total homepage of column, exhibition converges homepage, trade company's homepage, hierarchical relationship between commodity page and active page.
4. a player method for DTV head advertisement, including:
(1) in EPG management module, issue head advertisement video, column is set, and selects for column
Head advertisement video to be added, binds column and head advertisement video；In EPG management module
When issuing head advertisement video, the information of head advertisement video is set, and head advertisement video is sent to
Video request program module, video request program module is that head advertisement video distribution matchmaker provides ID；Described head advertisement
The information of video includes that the title of video, video ID, introductory video and the matchmaker corresponding to video provide ID；
(2) display module initiates to load the request of the column page to EPG management module；
(3) according to the request of display module, EPG management module searches corresponding hurdle in epg database
The matchmaker of the head advertisement video that the matchmaker of purpose program video provides ID and the binding of this column provides ID, and sends
To display module；
(4) display module provides ID according to the matchmaker of head advertisement video and sends request to video request program module,
Obtain head advertisement video, and play being sent to digital TV terminal after head advertisement video；
(5), after head advertisement video finishes playing, display module provides according to the matchmaker of the program video of column
ID obtains the column page, and is sent to digital TV terminal broadcasting.
The player method of a kind of DTV head advertisement the most as claimed in claim 4, it is characterised in that
When column is set in EPG management module, the column page is set according to the hierarchical relationship of column, and by hurdle
Purpose program video is sent to video request program module, and video request program module is that program video distribution matchmaker provides ID；
The hierarchical relationship of described column include column total homepage, exhibition converge homepage, trade company's homepage, commodity page with
And the hierarchical relationship between active page.
6. the player method of a kind of DTV head advertisement as described in claim 4 or 5, its feature
It is, the described information of head advertisement video and the configuration information of column is saved in EPG and manages module
Epg database in, the program video of head advertisement video and column is saved in video request program module
In video database；
Described video ID refers to the information of head advertisement video record identification in epg database；
Described matchmaker provides ID and refers to head advertisement video record identification in video database.
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| CN201310435020.7A CN103546814B (en) | 2013-09-23 | 2013-09-23 | System and method for playing digital television opening advertisements |
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| CN201310435020.7A CN103546814B (en) | 2013-09-23 | 2013-09-23 | System and method for playing digital television opening advertisements |
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| CN103546814B true CN103546814B (en) | 2017-01-11 |
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Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104581197A (en) * | 2014-12-31 | 2015-04-29 | 苏州阔地网络科技有限公司 | Video title and end adding method and device |
| CN108810572A (en) * | 2018-06-14 | 2018-11-13 | 深圳市茁壮网络股份有限公司 | A kind of video broadcasting method and device |
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| CN101022353A (en) * | 2006-10-10 | 2007-08-22 | 鲍东山 | Directional stream media advertisement insert-cut system |
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