CN105744307A - Advertising management method and platform - Google Patents
Advertising management method and platform Download PDFInfo
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- CN105744307A CN105744307A CN201610203391.6A CN201610203391A CN105744307A CN 105744307 A CN105744307 A CN 105744307A CN 201610203391 A CN201610203391 A CN 201610203391A CN 105744307 A CN105744307 A CN 105744307A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computer Graphics (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses an advertising management method and an advertising management platform. The advertising management method comprises the following steps: acquiring program information, feature film information and advertisement information; generating a corresponding relation between the advertisement information and the program information, or generating a corresponding relation between the advertisement information and the feature film information; and when a user terminal plays back a corresponding programs in a channel or requests a feature film through video-on-demand, matching the advertisement information corresponding to the program or the feature film, and returning the advertising information to the user terminal. The advertising management method and the platform provided by the invention realize advertising for the feature films and the programs, and improve the accuracy of advertising positions, so that the benefit of advertising can be increased.
Description
Technical field
The application relates to digital TV field, more particularly, it relates to a kind of advertisement putting management method and platform.
Background technology
The most important service that DTV provides is exactly video request program and channel is reviewed.Video request program is a kind of brand-new television program receiving mode, its unlike traditional tv, user can only watch TV passively platform play program, it provide bigger degree of freedom, more right to choose, higher interaction capabilities, see institute's point of user, it is effectively improved the property of participation of program, interactive, specific aim.
But, existing advertisement putting scheme, the input of advertisement can only be carried out for the placement position such as channel or column, and do not support to carry out advertisement putting for the programme that under channel, some is concrete, or do not support to carry out advertisement putting for the concrete positive under column, such as: when channel is reviewed, only support the advertisement putting for channels such as such as HNTV or Jiangsu satellite TVs, do not support for " making progress every day ", the concrete program such as " where father goes " carries out advertisement putting, or during video request program, only support the advertisement putting for the such as column such as suspense or love, do not support for " 1942 ", concrete positives such as " foundation great causes " carries out advertisement putting.The specific aim that can not realize advertisement is thrown in, and advertisement putting is of poor benefits.
Summary of the invention
In view of this, the application provides a kind of advertisement putting management method and platform, and the specific aim being intended to realize advertisement is thrown in, and then improves the purpose of advertisement putting benefit.
To achieve these goals, it is proposed that scheme as follows:
A kind of advertisement putting management method, including:
Obtain programme information, positive information and advertising message；
According to described programme information, described positive information and described advertising message, generate the corresponding relation of each described advertising message and described programme information or described positive information；
Receive the advertisement playing request of user terminal；
According to described corresponding relation, and the programme information that comprises of described advertisement playing request or positive information, match displaying advertising messages；
Described displaying advertising messages is back to described user terminal.
Preferably, described corresponding relation also includes:
The impressions threshold value of the preset time period that described advertising message is corresponding.
Preferably, described described displaying advertising messages is back to described user terminal before, also include:
In described preset time period, the advertisement playing request according to described user terminal, record matching is to the number of times of displaying advertising messages；
Match the number of times of displaying advertising messages described in judgement when being not more than impressions threshold value corresponding to described displaying advertising messages, perform to be back to described displaying advertising messages this step of described user terminal.
Preferably, described advertising message includes: display advertising, copy or video ads.
Preferably, described Preset Time is: 1 day.
A kind of advertisement putting management platform, including:
Program module: be used for obtaining programme information；
Positive management module: be used for obtaining positive information；
Advertising management module: be used for obtaining advertising message；
Waiting management module: for according to described programme information, described positive information and described advertising message, generating the corresponding relation of each described advertising message and described programme information or described positive information；
Ad-request receiver module: for receiving the advertisement playing request of user terminal；
Advertising inquiry module: for according to described corresponding relation, and the programme information that comprises of described advertisement playing request or positive information, match displaying advertising messages；
Advertisement pushing module: for described displaying advertising messages is back to described user terminal.
Preferably, including:
Described waiting management module, the described corresponding relation of generation also includes the impressions threshold value of preset time period corresponding to described advertising message.
Preferably, also include:
Advertisement putting statistical module: in described preset time period, the advertisement playing request according to described user terminal, record matching is to the number of times of described displaying advertising messages；
Described advertisement pushing module: when the number of times for matching displaying advertising messages described in judging is not more than impressions threshold value corresponding to described displaying advertising messages, described displaying advertising messages is back to described user terminal.
Preferably, described advertising management module includes:
Display advertising management module: be used for obtaining display advertising；
Copy management module: be used for obtaining copy:
Video ads management module: be used for obtaining video ads.
Preferably, also include: preset time period setting module, for setting initial time and the termination time of preset time period.
Can be seen that from above-mentioned technical scheme, advertisement putting management method disclosed in the present application and advertisement putting management platform, by obtaining programme information, positive information and advertising message, then the corresponding relation of advertising message and programme information is generated, or generate the corresponding relation of advertising message and positive information, review corresponding program at user terminal channel, or during the corresponding positive of video request program, match program or displaying advertising messages corresponding to positive, and return it to user terminal.Achieve the advertisement putting for positive and program, improve the accuracy of ad placement, thus improve the benefit of advertisement putting.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present application or technical scheme of the prior art, the accompanying drawing used required in embodiment or description of the prior art will be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the application, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the disclosed a kind of advertisement putting management method flow chart of the embodiment of the present application；
Fig. 2 is the disclosed another kind of advertisement putting management method flow chart of the embodiment of the present application；
Fig. 3 is the disclosed a kind of advertisement putting management platform schematic diagram of the embodiment of the present application；
Fig. 4 is the disclosed another kind of advertisement putting management platform schematic diagram of the embodiment of the present application.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present application, the technical scheme in the embodiment of the present application is clearly and completely described, it is clear that described embodiment is only some embodiments of the present application, rather than whole embodiments.Based on the embodiment in the application, the every other embodiment that those of ordinary skill in the art obtain under not making creative work premise, broadly fall into the scope of the application protection.
Advertisement putting management method disclosed in the present application and advertisement putting management platform, by obtaining programme information, positive information and advertising message, then the corresponding relation of advertising message and programme information or positive information is generated, corresponding program is reviewed at user terminal channel, or during the corresponding positive of video request program, match program or displaying advertising messages corresponding to positive, and return it to user terminal.Achieve the advertisement putting for positive and program, improve the accuracy of ad placement, thus improve the benefit of advertisement putting.
Present embodiment discloses a kind of advertisement putting management method, shown in Figure 1, including:
Step S11: obtain programme information, positive information and advertising message.
Obtain the rendition list, positive list and advertising listing etc. from MSCP (MultiServiceCloudPlatform, multi-service cloud platform) and carry out the element that the accurate waiting of advertisement is necessary.Advertising message includes display advertising, copy and video ads.MSCP is large-scale interactive television system.This system is based on advanced technologies such as NGOD framework, employing cloud computings, it is provided that the basis interactive services such as high standard definition video request program, time-moving television, internet television application store.
Step S12: according to obtaining programme information, positive information and advertising message, generate the corresponding relation of each advertising message and programme information or positive information.
Utilize the rendition list, positive list and the advertisement listing information that have obtained, each advertising message for carry out waiting arranges programme information or the positive information of correspondence, namely the corresponding relation of advertising message and programme information is set up, or set up the corresponding relation of advertising message and positive information, one advertising message can arrange the programme information of one or more correspondence, or arranges one or more corresponding positive information.
Step S13: receive the advertisement playing request of user terminal.
When user terminal reviews certain program under channel, or during the positive such as under video request program column certain movie or television is acute, receive the advertisement playing request that user terminal is sent.This advertisement playing request contains programme information during certain program that user terminal reviews under channel, or the positive information during positive such as under user terminal video request program column certain movie or television is acute.
Step S14: according to corresponding relation, and the programme information that comprises of advertisement playing request or positive information, match displaying advertising messages.
Corresponding relation according to each advertising message and the programme information that generate or positive information, and the programme information that comprises of the advertisement playing request that sends of user terminal or positive information, the advertising message matched is displaying advertising messages.For coupling advertising message failure, the operation content of user terminal does not limit.
Step S15: the displaying advertising messages that will match to is back to the user terminal sending advertisement playing request.
Advertisement putting management method disclosed in the present embodiment, by obtaining programme information, positive information and advertising message, then the corresponding relation of advertising message and programme information or positive information is generated, corresponding program is reviewed at user terminal channel, or during the corresponding positive of video request program, match program or displaying advertising messages corresponding to positive, and return it to user terminal.Achieve the advertisement putting for positive and program, improve the accuracy of ad placement, thus improve the benefit of advertisement putting.
Preferably, can also at the corresponding relation setting up advertising message and programme information, or when setting up the corresponding relation of advertising message and positive information, corresponding relation adds the impressions threshold value of preset time period corresponding to advertising message, such as, the advertisement putting frequency threshold value of a day is 10 times, and same user terminal plays " making progress every day " program 10 times, after corresponding advertisement putting 10 times, " making progress every day " program is play in this sky of user terminal again will not throw in advertisement again.
Present embodiment discloses another kind of advertisement putting management method, shown in Figure 2, including
Step S11: obtain programme information, positive information and advertising message.
Step S12: according to obtaining programme information, positive information and advertising message, generate the corresponding relation of each advertising message and programme information or positive information.
Step S13: receive the advertisement playing request of user terminal.
Step S14: according to corresponding relation, and the programme information that comprises of advertisement playing request or positive information, match displaying advertising messages.
Step S21: in preset time period, the advertisement playing request according to user terminal, record matching is to the number of times of identical displaying advertising messages.
Such as Preset Time is 1 day, in the first time every day advertisement playing request according to user terminal A, when matching displaying advertising messages B, it is 1 that record user terminal A matches the number of times of displaying advertising messages B, after in one day, user terminal A often matches displaying advertising messages B once, and corresponding record adds 1.
Step S22: judge to match the number of times of identical displaying advertising messages when being not more than impressions threshold value corresponding to identical displaying advertising messages.
The default impressions threshold value of such as displaying advertising messages B is 5, when the number of times of the displaying advertising messages B that the user terminal A of record matches is not more than 5, just performs step S15, displaying advertising messages B is back to the user terminal A sending advertisement playing request.When the number of times of displaying advertising messages B that the user terminal A of record matches is more than 5, includes but not limited to send other ad contents of presetting and to user terminal A or do not retransmit ad content to user terminal A.Namely avoid in one day sending identical ad content to same user terminal, and then same advertisement produces weary mood to avoid user's short-term to see, and then affect advertisement benefit.
Step S15: the displaying advertising messages that will match to is back to the user terminal sending advertisement playing request.
Present embodiment discloses a kind of advertisement putting management platform, shown in Figure 3, including:
Program module 11: be used for obtaining programme information.
Positive management module 12: be used for obtaining positive information.
Advertising management module 13: be used for obtaining advertising message.
Waiting management module 14: for according to programme information, positive information and advertising message, generating the corresponding relation of each advertising message and programme information or positive information.
Ad-request receiver module 15: the advertisement for receiving user terminal is play and imposed.
Advertising inquiry module 16: for according to corresponding relation, and the programme information that comprises of advertisement playing request or positive information, match displaying advertising messages.
Advertisement pushing module 17: for displaying advertising messages is back to user terminal.
Preferably, the waiting management module 14 that advertisement putting management platform includes, the corresponding relation of generation also includes the impressions threshold value of preset time period corresponding to advertising message.
Present embodiment discloses another kind of advertisement putting management platform, shown in Figure 4, including:
Program module 11: be used for obtaining programme information.
Positive management module 12: be used for obtaining positive information.
Advertising management module 13: be used for obtaining advertising message.
Waiting management module 14: for according to programme information, positive information and advertising message, generating the corresponding relation of each advertising message and programme information or positive information.
Ad-request receiver module 15: the advertisement for receiving user terminal is play and imposed.
Advertising inquiry module 16: for according to corresponding relation, and the programme information that comprises of advertisement playing request or positive information, match displaying advertising messages.
Advertisement pushing module 17: when the number of times for judging to match displaying advertising messages is not more than impressions threshold value corresponding to displaying advertising messages, displaying advertising messages is back to user terminal.
Advertisement putting statistical module 18: in preset time period, the advertisement playing request according to user terminal, record matching is to the number of times of displaying advertising messages.
For platform embodiment, owing to it essentially corresponds to embodiment of the method, so relevant part illustrates referring to the part of embodiment of the method.Platform embodiment described above is merely schematic, the wherein said module illustrated as separating component can be or may not be physically separate, the parts shown as module can be or may not be physical location, namely may be located at a place, or can also be distributed on multiple NE.Some or all of module therein can be selected according to the actual needs to realize the purpose of the present embodiment scheme.Those of ordinary skill in the art, when not paying creative work, are namely appreciated that and implement.
Finally, it can further be stated that, in this article, the relational terms of such as first and second or the like is used merely to separate an entity or operation with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " includes ", " comprising " or its any other variant are intended to comprising of nonexcludability, so that include the process of a series of key element, method, article or equipment not only include those key elements, but also include other key elements being not expressly set out, or also include the key element intrinsic for this process, method, article or equipment.When there is no more restriction, statement " including ... " key element limited, it is not excluded that there is also other identical element in including the process of described key element, method, article or equipment.
In this specification, each embodiment adopts the mode gone forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar portion mutually referring to.
Described above to the disclosed embodiments, makes professional and technical personnel in the field be capable of or uses the application.The multiple amendment of these embodiments be will be apparent from for those skilled in the art, and generic principles defined herein when without departing from spirit herein or scope, can realize in other embodiments.Therefore, the application is not intended to be limited to the embodiments shown herein, and is to fit to the widest scope consistent with principles disclosed herein and features of novelty.
Claims (10)
1. an advertisement putting management method, it is characterised in that including:
Obtain programme information, positive information and advertising message；
According to described programme information, described positive information and described advertising message, generate the corresponding relation of each described advertising message and described programme information or described positive information；
Receive the advertisement playing request of user terminal；
According to described corresponding relation, and the programme information that comprises of described advertisement playing request or positive information, match displaying advertising messages；
Described displaying advertising messages is back to described user terminal.
2. method according to claim 1, it is characterised in that described corresponding relation also includes:
The impressions threshold value of the preset time period that described advertising message is corresponding.
3. method according to claim 2, it is characterised in that described described displaying advertising messages is back to described user terminal before, also include:
In described preset time period, the advertisement playing request according to described user terminal, record matching is to the number of times of displaying advertising messages；
Match the number of times of displaying advertising messages described in judgement when being not more than impressions threshold value corresponding to described displaying advertising messages, perform to be back to described displaying advertising messages this step of described user terminal.
4. method according to claim 1, it is characterised in that described advertising message includes: display advertising, copy or video ads.
5. according to the method in claim 2 or 3, it is characterised in that described Preset Time is: 1 day.
6. an advertisement putting management platform, it is characterised in that including:
Program module: be used for obtaining programme information；
Positive management module: be used for obtaining positive information；
Advertising management module: be used for obtaining advertising message；
Waiting management module: for according to described programme information, described positive information and described advertising message, generating the corresponding relation of each described advertising message and described programme information or described positive information；
Ad-request receiver module: for receiving the advertisement playing request of user terminal；
Advertising inquiry module: for according to described corresponding relation, and the programme information that comprises of described advertisement playing request or positive information, match displaying advertising messages；
Advertisement pushing module: for described displaying advertising messages is back to described user terminal.
7. platform according to claim 6, it is characterised in that including:
Described waiting management module, the described corresponding relation of generation also includes the impressions threshold value of preset time period corresponding to described advertising message.
8. platform according to claim 7, it is characterised in that also include:
Advertisement putting statistical module: in described preset time period, the advertisement playing request according to described user terminal, record matching is to the number of times of described displaying advertising messages；
Described advertisement pushing module: when the number of times for matching displaying advertising messages described in judging is not more than impressions threshold value corresponding to described displaying advertising messages, described displaying advertising messages is back to described user terminal.
9. platform according to claim 6, it is characterised in that described advertising management module includes:
Display advertising management module: be used for obtaining display advertising；
Copy management module: be used for obtaining copy:
Video ads management module: be used for obtaining video ads.
10. the platform according to claim 7 or 8, it is characterised in that also include: preset time period setting module, for setting initial time and the termination time of preset time period.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610203391.6A CN105744307A (en) | 2016-03-31 | 2016-03-31 | Advertising management method and platform |
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| CN201610203391.6A CN105744307A (en) | 2016-03-31 | 2016-03-31 | Advertising management method and platform |
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| CN111882348A (en) * | 2020-07-09 | 2020-11-03 | 上海闲猫资产管理有限公司 | Intelligent popularization comprehensive processing system based on electronic commerce information |
| CN113179419A (en) * | 2021-04-19 | 2021-07-27 | 广州欢网科技有限责任公司 | Method, device and system for playing paster advertisement in video playing platform |
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| CN111882348A (en) * | 2020-07-09 | 2020-11-03 | 上海闲猫资产管理有限公司 | Intelligent popularization comprehensive processing system based on electronic commerce information |
| CN113179419A (en) * | 2021-04-19 | 2021-07-27 | 广州欢网科技有限责任公司 | Method, device and system for playing paster advertisement in video playing platform |
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Application publication date: 20160706 |