CN107666616A - A kind of advertisement placement method and device based on video content - Google Patents

A kind of advertisement placement method and device based on video content Download PDF

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Publication number
CN107666616A
CN107666616A CN201610608832.0A CN201610608832A CN107666616A CN 107666616 A CN107666616 A CN 107666616A CN 201610608832 A CN201610608832 A CN 201610608832A CN 107666616 A CN107666616 A CN 107666616A
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CN
China
Prior art keywords
preset time
video content
advertising message
fragment
time fragment
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CN201610608832.0A
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Chinese (zh)
Inventor
马飞
宇国慧
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BEIJING UNION VOOLE TECHNOLOGY Co Ltd
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BEIJING UNION VOOLE TECHNOLOGY Co Ltd
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Priority to CN201610608832.0A priority Critical patent/CN107666616A/en
Publication of CN107666616A publication Critical patent/CN107666616A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/845Structuring of content, e.g. decomposing content into time segments
    • H04N21/8456Structuring of content, e.g. decomposing content into time segments by decomposing the content in the time domain, e.g. in time segments

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a kind of advertisement placement method and device based on video content, for solving the problem of advertisement unrelated with positive video content is played when playing positive, the viewing experience of user can be influenceed.Including:Obtain advertising message corresponding with the preset time fragment of video content, advertisement tag corresponding to the advertising message, matched with the structured tag of the preset time fragment, wherein, the structured tag is used to characterize the video content in corresponding preset time fragment, the preset time fragment is to be inserted into the time slice of advertising message, and the advertisement tag is used to characterize corresponding advertising message;In the preset time fragment, the advertising message corresponding to insertion.Due in preset time fragment, inserting advertising message corresponding with preset time fragment so that the ad content of insertion and the video content for the preset time fragment broadcasting being inserted into can be matched preferably, so as to improve the viewing experience of user.

Description

A kind of advertisement placement method and device based on video content
Technical field
The present invention relates to advertisement putting technical field, more particularly to a kind of advertisement placement method and dress based on video content Put.
Background technology
It is more and more that the demand of advertisement is launched with advertiser, and the time that spectators can watch daily is limited, is Increase the chance for exposure of advertisement in the limited time, and do not influence spectators and watch positive video, therefore, can be regarded in positive Frequency plays advertisement while broadcasting.
In existing advertisement putting technology, play advertisement while positive video playback can be by seeking in positive video Commercial block is looked for go matching with the commercial block area identical advertising pictures to realize.Carried out using existing advertisement putting technology Advertisement putting, can only match the area identical advertising pictures with commercial block, and the content of advertising pictures and video feature film content It is uncorrelated, and the advertisement unrelated with positive video content is played when playing positive, the viewing experience of user can be influenceed.
The content of the invention
It is an object of the invention to provide a kind of advertisement placement method and device based on video content, to solve playing just The advertisement unrelated with positive video content is played during piece, the problem of viewing experience of user can be influenceed
The embodiments of the invention provide a kind of advertisement placement method based on video content, including:
Obtain advertising message corresponding with the preset time fragment of video content, advertisements corresponding to the advertising message Label, are matched with the structured tag of the preset time fragment, wherein, when the structured tag is used to characterize corresponding default Between video content in fragment, the preset time fragment is to be inserted into the time slice of advertising message, the advertisement tag For characterizing corresponding advertising message;
In the preset time fragment, the advertising message corresponding to insertion.
Optionally, the preset time fragment divides according to natural vision feature technology in the video content.
Optionally, the structured tag includes the initial time of the preset time fragment, the preset time piece The time span of section, the bookmark name defined according to the video content in the preset time fragment, and according to the video Content-defined video elementary feature.
Optionally, before obtaining advertising message corresponding with the preset time fragment of video content, in addition to:
Determine first preset time fragment that the video content will be played in the preset time fragment.
Optionally, advertising message corresponding with the preset time fragment of video content is obtained, including:
The video content play the preset time fragment adjacent previous preset time fragment terminate after and In duration between the preset time fragment that will be played to, acquisition and video content by setting time gap periods The preset time fragment corresponding to advertising message.
Optionally, to each preset time fragment in the video content, perform in the preset time fragment After the advertising message corresponding to middle insertion, in addition to:
Play the video content that advertising message is inserted in each preset time fragment.
Optionally, obtain pre- with video content to each preset time fragment in the video content, execution If before advertising message corresponding to time slice, in addition to:
Determine that the video content will be played to first preset time fragment.
The embodiments of the invention provide a kind of advertisement placement method based on video content, including:
Receive advertising message and obtain request, the advertising message obtain request be used to indicating obtaining it is default with video content Advertising message corresponding to time slice, wherein, advertisement tag corresponding to the advertising message, the knot with the preset time fragment Structure tag match, the structured tag is used to characterize the video content in corresponding preset time fragment, when described default Between fragment be to be inserted into the time slice of advertising message, the advertisement tag be used for characterize corresponding advertising message;
Send the advertising message.
Based on the inventive concept same with method, the embodiments of the invention provide a kind of advertisement putting based on video content Device, including:
Acquisition module, for obtaining advertising message corresponding with the preset time fragment of video content, the advertising message Corresponding advertisement tag, matched with the structured tag of the preset time fragment, wherein, the structured tag is used to characterize Video content in corresponding preset time fragment, the preset time fragment are to be inserted into the time slice of advertising message, The advertisement tag is used to characterize corresponding advertising message;
Insert module, in the preset time fragment, the advertising message corresponding to insertion.
The embodiments of the invention provide a kind of advertisement delivery device based on video content, including:
Receiving module, request is obtained for receiving advertising message, the advertising message obtain request be used to indicating obtaining with Advertising message corresponding to the preset time fragment of video content, wherein, advertisement tag corresponding to the advertising message is and described pre- If the structured tag matching of time slice, the structured tag is used to characterize in the video in corresponding preset time fragment Hold, the preset time fragment is to be inserted into the time slice of advertising message, and the advertisement tag is corresponding wide for characterizing Accuse information;
Sending module, for sending the advertising message.
Optionally, the preset time fragment divides according to natural vision feature technology in the video content.
Optionally, the structured tag includes the initial time of the preset time fragment, the preset time piece The time span of section, the bookmark name defined according to the video content in the preset time fragment, and according to the video Content-defined video elementary feature.
Optionally, described device also includes determining module, for determining that it is described default that the video content will be played to Time slice.
Optionally, the acquisition module is specifically used for:The adjacent of the preset time fragment is played in the video content Previous preset time fragment terminates in the rear and duration between the preset time fragment that will be played to, by setting Time interval periodically obtains advertising message corresponding with the preset time fragment of video content.
Optionally, described device also includes playing module, is inserted for playing in each preset time fragment The video content of advertising message.
Optionally, the determining module is additionally operable to:Determine the video content will be played to first it is described default when Between fragment.
The invention discloses a kind of advertisement placement method and device based on video content, obtains default with video content Advertising message corresponding to time slice, advertisement tag corresponding to the advertising message, the structuring with the preset time fragment Tag match, wherein, the structured tag is used to characterize the video content in corresponding preset time fragment, when described default Between fragment be to be inserted into the time slice of advertising message, the advertisement tag be used for characterize corresponding advertising message;Described In preset time fragment, the advertising message corresponding to insertion.Due in preset time fragment, inserting and preset time fragment Corresponding advertising message so that the video content that the ad content of insertion and the preset time fragment that is inserted into play can be compared with Good matching, so as to improve the viewing experience of user.
Brief description of the drawings
Fig. 1 is a kind of advertisement placement method flow chart based on video content provided in an embodiment of the present invention;
Fig. 2 is another advertisement placement method flow chart based on video content provided in an embodiment of the present invention;
Fig. 3 is another advertisement placement method flow chart based on video content provided in an embodiment of the present invention;
Fig. 4 is a kind of advertisement delivery device schematic diagram based on video content provided in an embodiment of the present invention;
Fig. 5 is another advertisement delivery device schematic diagram based on video content provided in an embodiment of the present invention.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is Part of the embodiment of the present invention, rather than whole embodiments.
The embodiments of the invention provide a kind of advertisement placement method based on video content, as shown in figure 1, including following behaviour Make:
Step 100, corresponding with the preset time fragment of video content advertising message is obtained, corresponding to the advertising message Advertisement tag, matched with the structured tag of the preset time fragment, wherein, the structured tag is corresponding for characterizing Video content in preset time fragment, the preset time fragment are to be inserted into the time slice of advertising message, described wide Label is accused to be used to characterize corresponding advertising message.
Optionally, the form of the advertising message can be picture, animation, video or text message, the embodiment of the present invention It is not limited.
Optionally, the mode that the advertisement tag matches with the structured tag can be matching, or similar completely Match somebody with somebody, or relevant matches, or have matching by oneself, the mode of matching is not limited in the embodiment of the present invention.
Step 110, in the preset time fragment, the advertising message corresponding to insertion.
Optionally, at least one advertising message is inserted in the preset time fragment, wherein, at least one advertisement The playing duration of information is less than or equal to the time span of the preset time fragment.
The invention discloses a kind of advertisement placement method based on video content, obtains the preset time piece with video content Advertising message corresponding to section, advertisement tag corresponding to the advertising message, the structured tag with the preset time fragment Match somebody with somebody, wherein, the structured tag is used to characterize the video content in corresponding preset time fragment, the preset time fragment To be inserted into the time slice of advertising message, the advertisement tag is used to characterize corresponding advertising message;When described default Between in fragment, the advertising message corresponding to insertion.Because in preset time fragment, insertion is corresponding with preset time fragment Advertising message so that the ad content of insertion and the video content for the preset time fragment broadcasting being inserted into can be preferable Match somebody with somebody, so as to improve the viewing experience of user.
In a kind of optional implementation, the preset time fragment is in the video according to natural vision feature technology Divided in content.
Optionally, the natural vision feature refers to color characteristic, textural characteristics, shape facility and motion feature, root The preset time fragment is marked off in the video content according to features described above.
Specifically, the preset time fragment is divided according to natural vision feature technology automatically, when having saved division Between, improve division efficiency.
In a kind of optional implementation, the structured tag includes the initial time of the preset time fragment, The time span of the preset time fragment, the bookmark name defined according to the video content in the preset time fragment, with And the video elementary feature defined according to the video content.
Wherein, the structured tag is what is pre-defined, and the structural relation of the video elementary feature could be arranged to Mutex relation, it can also be provided that concurrency relation.
Specifically, the structured tag includes the above, corresponding preset time fragment can be clearly characterized Interior video content.
In the embodiment of the present invention, before step 100, determine that the video content will be played to the preset time piece First preset time fragment in section.
Illustrate:The initial time of first preset time fragment be 1 point 30 seconds, when the video playback is to 1 point 25, Determine that the video content will be played to first preset time fragment.
In the embodiment of the present invention, when it is determined that the video content will be played to first in the preset time fragment During preset time fragment, to each preset time fragment in the video content, following operation is performed:Acquisition and video Advertising message corresponding to the preset time fragment of content;Wherein, according to the program unique mark of the video content with it is described pre- If the structured tag of time slice sends advertisement putting request, asked according to the advertisement putting, obtain the video content In preset time fragment in advertising message corresponding to each described preset time fragment, wherein, the program unique mark Uniquely to represent that the parameter of the video content, including the program coding of the video content and the medium of the video content are compiled Code.
After obtaining advertising message corresponding to each preset time fragment in the video content, in the video content Each preset time fragment in advertising message corresponding to insertion, and the advertising message and the video content are saved as one Individual overall video content, when playing the overall video content, that is, play and inserted advertisement in each preset time fragment The video content of information.
When the video content of advertising message is inserted in the embodiment of the present invention, described in broadcasting, the presentation of the advertising message Form can be floating layer, or fixed position, or moved according to certain track-wise, can also be any animation Effect.
When the video content of advertising message is inserted in the embodiment of the present invention, described in broadcasting, user can select to close institute Advertising message is stated, the advertising message can also be clicked on and enter interactive interface.
In a kind of optional implementation, before step 100, it is described default to determine that the video content will be played to Time slice.
Illustrate:The initial time of one preset time fragment be 2 points 30 seconds, when the video playback is to 2 point 28, Determine that the video content will be played to the preset time fragment.
In the embodiment of the present invention, when it is determined that the video content will be played to the preset time fragment, according to institute The program unique mark of video and the structured tag of the preset time fragment are stated, advertisement putting request is sent, according to described Advertisement putting is asked, and obtains advertising message corresponding to the preset time fragment in the video content.
In a kind of optional implementation, the adjacent previous pre- of the preset time fragment is played in the video content If time slice terminates in the rear and duration between the preset time fragment that will be played to, by setting time interval Periodically obtain advertising message corresponding with the preset time fragment of video content.
Specifically, repeatedly obtain the advertising message, it is ensured that obtain the success rate of the advertising message.
Illustrate:The finish time of one preset time fragment be 3 points 10 seconds, another preset time that will be played The initial time of fragment be 5 points 10 seconds, one preset time fragment, which plays, to be terminated to when will be played to next default Between between fragment when a length of 2 minutes, two minutes in, went to obtain every 30 seconds wide corresponding to the preset time fragment that will be played Accuse information.
In the embodiment of the present invention, when it is determined that the video content will be played to the preset time fragment, according to institute The program unique mark of video and the structured tag of the preset time fragment are stated, advertisement putting request is sent, according to described Advertisement putting is asked, and obtains advertising message corresponding to the preset time fragment difference.
The embodiments of the invention provide a kind of advertisement placement method based on video content, as shown in Fig. 2 including following behaviour Make:
Step 200, reception advertising message are obtained and asked, and the advertising message acquisition request is for indicating in acquisition and video Advertising message corresponding to the preset time fragment of appearance, wherein, advertisement tag corresponding to the advertising message, with the preset time The structured tag matching of fragment, the structured tag are used to characterize the video content in corresponding preset time fragment, institute It is to be inserted into the time slice of advertising message to state preset time fragment, and the advertisement tag is used to characterize corresponding advertisement letter Breath;
Step 210, send the advertising message.
Below by a specific embodiment to a kind of advertisement putting based on video content provided in an embodiment of the present invention Method is described in detail, as shown in figure 3, including:
Step 300, preset time piece marked off according to natural vision feature technology automatically in video " the fast and the furious " Section.
Step 310, the preset time fragment structure label is set, where it is assumed that a preset time fragment is from 1 point 30 seconds 50 seconds to 2 points, its structured tag was:Initial time be 1 point 50 seconds, time span be 40 seconds, bookmark name for " match Car ", video elementary are characterized as " automobile ", " Audi " and " BMW ", and " Audi " and " BMW " is arranged into mutex relation, that is, matched During advertisement tag, one of which is selected to be matched.
Step 320, " the fast and the furious " is played, when playing to 1 point and 45 seconds, send advertisement putting request.
Step 330, determine and 1 point of advertisement matched to the structured tag of 2 points of preset time fragments of 30 seconds in 50 seconds Label, that is, the advertisement tag matched are " Adui " or " BMW ".
Step 340, in the corresponding relation of different advertising message and advertisement tag, determine the advertisement tag matched Corresponding advertising message.
Step 350, described from 1 point of 50 seconds to 2 points preset time fragment of 30 seconds, insertion with the preset time fragment Corresponding advertising message, i.e., " Adui " or " BMW vapour are being inserted from 1 point of 50 seconds to 2 points preset time fragment of 30 seconds The advertising message of car " so that the video content that the advertising message of insertion and the preset time fragment that is inserted into play can be compared with Good matching, so as to improve the viewing experience of user.
Based on the inventive concept same with method, the embodiments of the invention provide a kind of advertisement putting based on video content Device, as shown in figure 4, including:
Acquisition module 401, for obtaining advertising message corresponding with the preset time fragment of video content, the advertisement letter Advertisement tag corresponding to breath, matched with the structured tag of the preset time fragment, wherein, the structured tag is used for table Video content corresponding to sign in preset time fragment, the preset time fragment are to be inserted into the timeslice of advertising message Section, the advertisement tag are used to characterize corresponding advertising message;
Insert module 402, in the preset time fragment, the advertising message corresponding to insertion.
The invention discloses a kind of advertisement delivery device based on video content, obtains the preset time piece with video content Advertising message corresponding to section, advertisement tag corresponding to the advertising message, the structured tag with the preset time fragment Match somebody with somebody, wherein, the structured tag is used to characterize the video content in corresponding preset time fragment, the preset time fragment To be inserted into the time slice of advertising message, the advertisement tag is used to characterize corresponding advertising message;When described default Between in fragment, the advertising message corresponding to insertion.Because in preset time fragment, insertion is corresponding with preset time fragment Advertising message so that the ad content of insertion and the video content for the preset time fragment broadcasting being inserted into can be preferable Match somebody with somebody, so as to improve the viewing experience of user.
The embodiments of the invention provide a kind of advertisement delivery device based on video content, as shown in figure 5, including:
Receiving module 501, request is obtained for receiving advertising message, the advertising message obtains request and is used to indicate to obtain Advertising message corresponding with the preset time fragment of video content, wherein, advertisement tag corresponding to the advertising message is and described The structured tag matching of preset time fragment, the structured tag are used to characterize the video in corresponding preset time fragment Content, the preset time fragment are to be inserted into the time slice of advertising message, and the advertisement tag is corresponding for characterizing Advertising message;
Sending module 502, for sending the advertising message.
Optionally, the preset time fragment divides according to natural vision feature technology in the video content.
Optionally, the structured tag includes the initial time of the preset time fragment, the preset time piece The time span of section, the bookmark name defined according to the video content in the preset time fragment, and according to the video Content-defined video elementary feature.
Optionally, described device also includes determining module, for determining that it is described default that the video content will be played to Time slice.
Optionally, the acquisition module is specifically used for:The adjacent of the preset time fragment is played in the video content Previous preset time fragment terminates in the rear and duration between the preset time fragment that will be played to, by setting Time interval periodically obtains advertising message corresponding with the preset time fragment of video content.
Optionally, described device also includes playing module, is inserted for playing in each preset time fragment The video content of advertising message.
Optionally, the determining module is additionally operable to:Determine the video content will be played to first it is described default when Between fragment.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more The computer program production that usable storage medium is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) The form of product.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.
Although preferred embodiments of the present invention have been described, but those skilled in the art once know basic creation Property concept, then can make other change and modification to these embodiments.So appended claims be intended to be construed to include it is excellent Select embodiment and fall into having altered and changing for the scope of the invention.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technologies Within, then the present invention is also intended to comprising including these changes and modification.

Claims (10)

1. a kind of advertisement placement method based on video content, it is characterised in that methods described includes:
Acquisition advertising message corresponding with the preset time fragment of video content, advertisement tag corresponding to the advertising message, with The structured tag matching of the preset time fragment, wherein, the structured tag is used to characterize corresponding preset time piece Video content in section, the preset time fragment is to be inserted into the time slice of advertising message, and the advertisement tag is used for Advertising message corresponding to sign;
In the preset time fragment, the advertising message corresponding to insertion.
2. according to the method for claim 1, it is characterised in that the preset time fragment is according to natural vision feature skill What art divided in the video content.
3. according to the method for claim 1, it is characterised in that the structured tag includes the preset time fragment Initial time, the time span of the preset time fragment, defined according to the video content in the preset time fragment Bookmark name, and the video elementary feature defined according to the video content.
4. according to the method for claim 1, it is characterised in that obtain corresponding with the preset time fragment of video content wide Before accusing information, in addition to:
Determine that the video content will be played to the preset time fragment.
5. according to the method for claim 1, it is characterised in that obtain corresponding with the preset time fragment of video content wide Information is accused, including:
The video content play the preset time fragment adjacent previous preset time fragment terminate after and will In duration between the preset time fragment being played to, by the acquisition of setting time gap periods and the institute of video content State advertising message corresponding to preset time fragment.
6. according to the method for claim 1, it is characterised in that to each preset time piece in the video content Section, perform in the preset time fragment after the advertising message corresponding to insertion, in addition to:
Play the video content that advertising message is inserted in each preset time fragment.
7. according to the method for claim 1, it is characterised in that to each preset time piece in the video content Section, perform before obtaining advertising message corresponding with the preset time fragment of video content, in addition to:
Determine that the video content will be played to first preset time fragment.
8. a kind of advertisement placement method based on video content, it is characterised in that methods described includes:
Receive advertising message and obtain request, the advertising message obtains request and is used to indicate to obtain the preset time with video content Advertising message corresponding to fragment, wherein, advertisement tag corresponding to the advertising message, the structuring with the preset time fragment Tag match, the structured tag are used to characterize the video content in corresponding preset time fragment, the preset time piece Section is to be inserted into the time slice of advertising message, and the advertisement tag is used to characterize corresponding advertising message;
Send the advertising message.
9. a kind of advertisement delivery device based on video content, it is characterised in that the device includes:
Acquisition module, for obtaining advertising message corresponding with the preset time fragment of video content, the advertising message is corresponding Advertisement tag, matched with the structured tag of the preset time fragment, wherein, the structured tag be used for characterize correspondingly Preset time fragment in video content, the preset time fragment is to be inserted into the time slice of advertising message, described Advertisement tag is used to characterize corresponding advertising message;
Insert module, in the preset time fragment, the advertising message corresponding to insertion.
10. a kind of advertisement delivery device based on video content, it is characterised in that the device includes:
Receiving module, request is obtained for receiving advertising message, the advertising message acquisition request is used to indicate to obtain and video Advertising message corresponding to the preset time fragment of content, wherein, advertisement tag corresponding to the advertising message, with it is described default when Between fragment structured tag matching, the structured tag be used to characterizing corresponding to video content in preset time fragment, The preset time fragment is to be inserted into the time slice of advertising message, and the advertisement tag is used to characterize corresponding advertisement letter Breath;
Sending module, for sending the advertising message.
CN201610608832.0A 2016-07-28 2016-07-28 A kind of advertisement placement method and device based on video content Pending CN107666616A (en)

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WO2021057354A1 (en) * 2019-09-26 2021-04-01 北京字节跳动网络技术有限公司 Video content display method, client, and storage medium
CN112866748A (en) * 2021-01-19 2021-05-28 北京锐马视讯科技有限公司 AI-based video advertisement implanting method, AI-based video advertisement implanting device, AI-based video advertisement implanting equipment and AI-based video advertisement implanting storage medium
CN113077296A (en) * 2021-04-21 2021-07-06 深圳市东信时代信息技术有限公司 Advertisement playing method based on automatic clipping, mobile device and storage medium
CN114092161A (en) * 2022-01-13 2022-02-25 北京派瑞威行互联技术有限公司 Advertisement putting method and device

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Application publication date: 20180206