CN114092161A - Advertisement putting method and device - Google Patents
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- CN114092161A CN114092161A CN202210034611.2A CN202210034611A CN114092161A CN 114092161 A CN114092161 A CN 114092161A CN 202210034611 A CN202210034611 A CN 202210034611A CN 114092161 A CN114092161 A CN 114092161A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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Abstract
The invention is suitable for the technical field of advertisement putting, and provides an advertisement putting method and an advertisement putting device, which comprise the following steps: receiving advertisement type information and advertisement quotation information; inputting the advertisement types into a movie and television play classification library, and automatically outputting movie and television play types corresponding to the advertisements; calling movie and television plays which are not advertised on a video platform, reading the type and duration of the movie and television plays, receiving a duration interval value, determining the advertising frequency of each movie and television play according to the duration interval value, and obtaining the advertising frequency of each advertisement according to advertising quotation information; distributing the advertisements to be released to the corresponding movie and television plays according to the movie and television play types corresponding to the advertisements to be released and the releasing times of the advertisements; and receiving the label information of the movie and television play fragments, and inserting the advertisements to be launched into the corresponding movie and television fragments according to the label information of the movie and television play fragments and the types of the advertisements. The invention puts the advertisement into the corresponding movie and television play, and the advertisement content is linked with the movie and television play content as much as possible, so that the advertisement putting is more accurate.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to an advertisement putting method and device.
Background
With the development of the internet, people now watch movie and television plays on large video websites more, and the large video websites are also favored by advertisers, and the video websites need to launch advertisements into the movie and television plays.
Disclosure of Invention
Aiming at the defects in the prior art, the invention aims to provide an advertisement putting method and an advertisement putting device so as to solve the problems in the background technology.
The invention is realized in such a way that an advertisement putting method comprises the following steps:
receiving advertisement type information and advertisement quotation information, and setting advertisement types for all advertisements to be released;
inputting advertisement types into a movie and television play classification library, wherein the movie and television play classification library comprises the advertisement types corresponding to each type of movie and television plays, and automatically outputting the movie and television play types corresponding to the advertisement types to obtain the movie and television play types corresponding to each advertisement to be delivered;
calling all movie and television plays which are not advertised on a video platform, reading the types and the durations of the movie and television plays, receiving a duration interval value, determining the advertising release times of each movie and television play according to the duration interval value to obtain the total advertising release times, and obtaining the release times of each advertisement according to the advertising quotation information;
distributing the advertisements to be released to the corresponding movie and television plays according to the movie and television play types corresponding to the advertisements to be released and the releasing times of the advertisements;
and receiving the label information of the movie and television play fragments, and inserting the advertisements to be launched into the corresponding movie and television fragments according to the label information of the movie and television play fragments and the types of the advertisements.
As a further scheme of the invention: the step of obtaining the number of impressions of each advertisement according to the advertisement offer information specifically includes:
obtaining the total advertisement quotation of the advertisement to be released according to the advertisement quotation information;
dividing the advertisement quotation of each advertisement to be launched by the total advertisement quotation and then multiplying the total advertisement launching times to obtain the theoretical launching times of the corresponding advertisement;
and rounding the theoretical putting times to obtain the actual putting times of each advertisement.
As a further scheme of the invention: the step of distributing the advertisements to be delivered to the corresponding movie and television plays according to the movie and television play types corresponding to the advertisements to be delivered and the delivery times of the advertisements specifically comprises the following steps:
arranging all advertisements in an ascending order according to the number of the movie and television play types corresponding to each advertisement to obtain an advertisement sequence to be launched;
sequencing all the movies in an ascending order according to the number of the advertisement types corresponding to each movie to obtain movie sequences;
and sequentially distributing each advertisement to the corresponding movie and television plays according to the arrangement sequence of the advertisements to be launched.
As a further scheme of the invention: the step of sequentially distributing each advertisement to the corresponding movie and television plays according to the arrangement sequence of the advertisements to be released specifically comprises the following steps:
when one advertisement to be delivered is distributed, the delivery times of the advertisement to be delivered are obtained;
matching the advertisements to be launched with the movie and television series in sequence according to the arrangement sequence of the movie and television series, and launching the advertisements to be launched to the movie and television series once when the matching is successful;
and after the matching is completed according to the arrangement sequence of the film and television series, the advertisements still exist for a certain number of times and are not released, and the matching is started again until all the releasing times are used.
As a further scheme of the invention: the step of distributing each advertisement to the corresponding movie and television play in sequence according to the arrangement sequence of the advertisements to be launched further comprises:
when the advertisement putting times of a movie play are all occupied, clearing the movie play from a movie play sequence;
when the advertisement to be delivered has delivery times which are not used and no corresponding movie and television play type can be delivered, marking the advertisement to be delivered as a randomly delivered advertisement;
and after all the advertisements to be launched are distributed correspondingly, summarizing the randomly launched advertisements, and randomly distributing the randomly launched advertisements to the movie and television plays in the movie and television play sequence.
As a further scheme of the invention: the step of receiving the movie and television episode tag information and inserting the advertisement to be delivered into the corresponding movie and television episode according to the movie and television episode tag information and the advertisement type further includes:
receiving movie and television play fragment label information, wherein the movie and television play fragment label information is used for representing the type of advertisements suitable for being released by the movie and television play fragment, and the quantity value of the movie and television play fragment label information is the same as the releasing times of the advertisements distributed to the movie and television play;
reading the movie and television episode tag information according to the time sequence of the movie and television episode tag information, and selecting one corresponding advertisement from the distributed advertisements to insert into the movie and television episode every time one movie and television episode tag information is read;
when the movie is played to the segment inserted with the advertisement, the method automatically switches to double-picture playing, wherein one picture is used for playing the movie and the other picture is used for playing the advertisement.
Another object of the present invention is to provide an advertisement delivery apparatus, comprising:
the advertisement information receiving module is used for receiving advertisement type information and advertisement quotation information and setting advertisement types for all advertisements to be released;
the advertisement corresponding type module is used for inputting advertisement types into a movie and television series classification library, wherein the movie and television series classification library comprises the advertisement types corresponding to each type of movie and television series, and automatically outputs the movie and television series types corresponding to the advertisement types to obtain the movie and television series types corresponding to each advertisement to be delivered;
the releasing times determining module is used for calling all movie and television plays which are not released with advertisements on the video platform, reading the types and the durations of the movie and television plays, receiving the duration interval value, determining the releasing times of the advertisements of each movie and television play according to the duration interval value to obtain the total releasing times of the advertisements, and obtaining the releasing times of each advertisement according to the advertisement quotation information;
the advertisement distribution module is used for distributing the advertisements to be launched to the corresponding movie and television plays according to the movie and television play types corresponding to the advertisements to be launched and the launching times of the advertisements; and
and the advertisement insertion module is used for receiving the movie and television play fragment label information and inserting the advertisement to be launched into the corresponding movie and television fragment according to the movie and television play fragment label information and the advertisement type.
As a further scheme of the invention: the releasing times determining module comprises:
the advertisement total quotation unit is used for obtaining the advertisement total quotation of the advertisement to be released according to the advertisement quotation information;
the theoretical putting times unit is used for dividing the advertisement quotation of each advertisement to be put by the total advertisement quotation and then multiplying the advertisement quotation by the total advertisement putting times to obtain the theoretical putting times of the corresponding advertisement; and
and the actual putting times unit is used for rounding the theoretical putting times to obtain the actual putting times of each advertisement.
As a further scheme of the invention: the advertisement distribution module includes:
the advertisement sequence unit is used for arranging all the advertisements in an ascending order according to the number of the movie and television play types corresponding to each advertisement to obtain an advertisement sequence to be launched;
the movie and television play sequence unit is used for sequencing all the movies in an ascending manner according to the number of the advertisement types corresponding to each movie and television play to obtain movie and television play sequences; and
and the advertisement distribution unit is used for sequentially distributing each advertisement to the corresponding movie and television drama according to the arrangement sequence of the advertisements to be released.
As a further scheme of the invention: the advertisement distribution unit includes:
the delivery frequency determining subunit is used for acquiring the delivery frequency of the advertisement to be delivered when one of the advertisements to be delivered is distributed;
the advertisement putting subunit is used for matching the advertisements to be put with the movie and television series in sequence according to the arrangement sequence of the movie and television series, and putting the advertisements to be put once to the movie and television series when the matching is successful; and
and the repeated matching subunit is used for matching the repeated advertisements until all the advertisement putting times are used up after the matching is completed according to the arrangement sequence of the movie and television series and the advertisement still has a certain number of times and is not put in.
Compared with the prior art, the invention has the beneficial effects that: according to the method and the system, the advertisements to be launched are inserted into the corresponding movie and television fragments according to the movie and television play types, the tag information of the movie and television play fragments and the advertisement types, so that the advertisements can be launched into the corresponding movie and television plays, the advertisement content is linked with the movie and television play content as much as possible, the advertisement launching is more accurate, and a better propagation effect is generated. The invention can also make the same advertisement put in different movie and television plays as much as possible, so that audiences with a larger range can watch the advertisement by touching, and a plurality of different advertisements can be put in the same movie and television play as much as possible, thereby avoiding that only one advertisement exists in the same movie and television play and bringing the audiences with a sense of annoyance.
Drawings
Fig. 1 is a flow chart of an advertisement delivery method.
Fig. 2 is a flowchart of obtaining the number of impressions of each advertisement according to advertisement bid information in an advertisement impression method.
Fig. 3 is a flowchart of distributing an advertisement to be delivered to a corresponding movie and television show in an advertisement delivery method.
Fig. 4 is a flowchart of sequentially allocating each advertisement to a corresponding movie and television show according to the arrangement order of the advertisements to be delivered in an advertisement delivery method.
Fig. 5 is a flowchart of an advertisement placement method for marking the advertisement to be placed as a randomly placed advertisement.
Fig. 6 is a flowchart illustrating a method for advertisement delivery according to movie fragment tag information and advertisement type, wherein an advertisement to be delivered is inserted into a corresponding movie fragment.
Fig. 7 is a schematic structural diagram of an advertisement delivery device.
Fig. 8 is a schematic structural diagram of a delivery number determining module in an advertisement delivery apparatus.
Fig. 9 is a schematic structural diagram of an advertisement distribution module in an advertisement delivery device.
Fig. 10 is a schematic structural diagram of an advertisement distribution unit in an advertisement delivery device.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more clear, the present invention is further described in detail below with reference to the accompanying drawings and specific embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Specific implementations of the present invention are described in detail below with reference to specific embodiments.
As shown in fig. 1, an embodiment of the present invention provides an advertisement delivery method, where the method includes the following steps:
s100, receiving advertisement type information and advertisement quotation information, and setting advertisement types for all advertisements to be released;
s200, inputting advertisement types into a movie and television play classification library, wherein the movie and television play classification library comprises the advertisement types corresponding to each type of movie and television play, and automatically outputting the movie and television play types corresponding to the advertisement types to obtain the movie and television play types corresponding to each advertisement to be delivered;
s300, calling all movie and television plays which are not advertised on a video platform, reading the types and the durations of the movie and television plays, receiving a duration interval value, determining the advertising release times of each movie and television play according to the duration interval value to obtain the total advertising release times, and obtaining the release times of each advertisement according to the advertising quotation information;
s400, distributing the advertisements to be released to the corresponding movie and television plays according to the movie and television play types corresponding to the advertisements to be released and the releasing times of the advertisements;
and S500, receiving the label information of the movie and television play fragments, and inserting the advertisements to be launched into the corresponding movie and television fragments according to the label information of the movie and television play fragments and the types of the advertisements.
It should be noted that, with the development of the internet, people now watch more movies on each large video website, and each large video website is also favored by advertisers, and the video website needs to launch advertisements into the movies, and currently, advertisement launching is usually to insert advertisements at specific playing points of the movies, such as start, wait, pause, and the like, and the advertisement content often has no relationship with the movies, and the advertisement launching manner is not accurate enough, and is difficult to achieve the expected effect.
In the embodiment of the present invention, firstly, advertisement type information and advertisement offer information of each advertisement uploaded by relevant staff need to be received, advertisement types are automatically set for all advertisements to be delivered, for example, the advertisement type of advertisement a is an electric appliance, the advertisement type of advertisement B is a garment, and the advertisement type of advertisement C is a toy, then, the advertisement types are input into a movie and television series classification library, the movie and television series classification library includes the advertisement type corresponding to each type of movie and television series, the movie and television series type corresponding to the advertisement type is automatically output, a movie and television series type corresponding to each advertisement to be delivered is obtained, the movie and television series classification library needs to be established in advance, for example, partial contents of the movie and television series classification library are as shown in the following table:
| movie and TV play type | Type of advertisement |
| City idol | Clothing, electric appliance, beauty product, automobile and daily necessities |
| Ancient dress | Chinese dress and wine |
| Animation system | Toy, handheld, cartoon game periphery |
| Modern life | Clothing, electric appliance, food, daily necessities and automobile |
| …… | …… |
Inputting the advertisement type of the advertisement A into a movie and television play classification library, automatically obtaining the types of movies corresponding to the advertisement A as a metro idol play and a modern life play, calling all the movies without advertisements on a video platform, reading the types and the durations of the movies, receiving a duration interval value, and determining the advertisement putting times of each movie according to the duration interval value, for example, the current movie and television play without advertisements has a movie and television play A (metro idol, duration 120 minutes), a movie and television play B (ancient package, duration 400 minutes), a movie and television play C (animation, duration 150 minutes) and a movie and television play D (modern life, duration 800 minutes), wherein the duration interval value is automatically determined by a video website, for example, the duration interval value is 25 minutes, 120 is divided by 25 and is equal to 5 times (the result is rounded up to five), then the advertisement times of the movie and television play A are 5 times, and similarly, the advertisement putting times of the movie and television play B can be obtained as 16 times, The advertisement releasing times of the movie and television series C are 6, the advertisement releasing times of the movie and television series D are 32, the total advertisement releasing times are 59, then the releasing times of each advertisement are obtained according to advertisement quotation information, the advertisements to be released are distributed to the corresponding movie and television series according to the movie and television series type corresponding to the advertisements to be released and the releasing times of the advertisements, finally, movie and television series fragment label information is received, the movie and television series fragment label information is uploaded by workers, and the advertisements to be released are inserted into the corresponding movie and television series according to the movie and television series fragment label information and the advertisement types.
As shown in fig. 2, as a preferred embodiment of the present invention, the step of obtaining the number of impressions of each advertisement according to the advertisement bid information specifically includes:
s301, obtaining the total advertisement quotation of the advertisement to be released according to the advertisement quotation information;
s302, dividing the advertisement quotation of each advertisement to be launched by the total advertisement quotation and then multiplying the advertisement quotation by the total advertisement launching times to obtain the theoretical launching times of the corresponding advertisement;
and S303, rounding the theoretical putting times to obtain the actual putting times of each advertisement.
In the embodiment of the invention, the total advertisement quotation is obtained by accumulating each advertisement quotation, the actual putting times are obtained by rounding the theoretical putting times, the rounding method can be rounded, and the advertisement putting times used in the follow-up process of the embodiment of the invention are all the actual putting times.
As shown in fig. 3 and 4, as a preferred embodiment of the present invention, the step of allocating the advertisement to be delivered to the corresponding movie according to the movie play type and the advertisement delivery frequency corresponding to the advertisement to be delivered specifically includes:
s401, arranging all advertisements in an ascending order according to the number of movie and television play types corresponding to each advertisement to obtain an advertisement sequence to be launched;
s402, arranging all the movies in an ascending order according to the number of the advertisement types corresponding to each movie, so as to obtain movie sequences;
s403, sequentially distributing each advertisement to the corresponding movie and television play according to the arrangement sequence of the advertisements to be launched, wherein the step S403 specifically comprises the following steps:
s4031, when one of the advertisements to be delivered is distributed, the delivery times of the advertisement to be delivered are obtained;
s4032, matching the advertisements to be launched with the movie series in sequence according to the arrangement sequence of the movie series, and launching the advertisements to be launched once to the movie series when the matching is successful;
s4033, when all matching is completed according to the arrangement sequence of the film and television series, the advertisements still exist for a certain number of times and are not released, and matching is started again until all releasing times are used.
In the embodiment of the present invention, for example, the advertisement to be delivered is: advertisement A (electric appliance, the number of times of putting is 12), advertisement B (clothing, the number of times of putting is 13), advertisement C (toy, the number of times of putting is 4), advertisement D (food, the number of times of putting is 8), advertisement E (drinking water, the number of times of putting is 10), advertisement F (daily necessities, the number of times of putting is 12), the advertisement sequence to be put is advertisement E, advertisement D, advertisement C, advertisement F, advertisement B, advertisement A, the series of movies and television plays is movie and television plays B, movie and television plays C, movie and television plays A, movie and television plays D, the advertisement A is put into movie and television plays A once, the advertisement A is successfully matched with movie and television plays D once, the advertisement A is put into movie and television plays D once, after one round of matching is completed, the advertisement A still remains for 10 times without being released, then matching is started again until all releasing times are used, by the releasing method, the same advertisement can be released in different movie and television plays as far as possible, so that audiences in a larger range can contact and watch the advertisement, a plurality of different advertisements can be released in the same movie and television play as far as possible, and the situation that only one advertisement exists in the movie and television play is avoided, and the audiences are bored is brought.
As shown in fig. 5, as a preferred embodiment of the present invention, the step of sequentially allocating each advertisement to a corresponding movie according to the arrangement order of the advertisements to be delivered further includes:
s4034, when the advertisement delivery times of a movie play are all occupied, the movie play is removed from the movie play sequence;
s4035, when the advertisement to be launched has the launch frequency which is not used and no corresponding movie and television play type can be launched, marking the advertisement to be launched as a randomly launched advertisement;
and S4036, after all the advertisements to be launched are distributed correspondingly, summarizing the randomly launched advertisements, and distributing the randomly launched advertisements to the movie and television plays in the movie and television play sequence randomly.
In the embodiment of the present invention, it is easy to understand that when the advertisement delivery times of a movie are all occupied, the movie is removed from the movie sequence, for example, when the advertisement delivery times of the movie a is 5 times, the movie a has been delivered with 5 advertisements, and the movie a is removed from the movie sequence; in addition, when the number of times of putting the advertisements to be put is unused and no corresponding movie and television series type can be put, the advertisements to be put are marked as randomly put advertisements, the randomly put advertisements are collected after all the advertisements to be put are distributed, and the randomly put advertisements are distributed to the movie and television series in the movie and television series at random, so that the situation that all the advertisements are put is guaranteed to be finished is achieved.
As shown in fig. 6, as a preferred embodiment of the present invention, the step of receiving the label information of the movie fragment and inserting the advertisement to be delivered into the corresponding movie fragment according to the label information of the movie fragment and the advertisement type further includes:
s501, receiving movie and television play fragment label information, wherein the movie and television play fragment label information is used for representing the type of advertisements suitable for being launched by the movie and television play fragment, and the quantity value of the movie and television play fragment label information is the same as the advertisement launching times distributed to the movie and television play;
s502, reading the label information of the movie fragments according to the time sequence of the label information of the movie fragments, and selecting a corresponding advertisement from the distributed advertisements to insert into the movie fragments when reading one piece of the label information of the movie fragments;
s503, when the movie play is played to the segment inserted with the advertisement, the method automatically switches to double-picture playing, wherein one picture is used for playing the movie play, and the other picture is used for playing the advertisement.
In the embodiment of the invention, in order to make the content of the advertisement and the movie play more matched, a worker needs to upload movie and television play fragment tag information, receives all movie and television play fragment tag information, reads the movie and television play fragment tag information according to the time sequence of the movie and television play fragment tag information, selects a corresponding advertisement from distributed advertisements to insert into a movie and television play fragment when reading one movie and television play fragment tag information, marks the movie and television play fragment tag information as a to-be-inserted fragment if no corresponding advertisement can be inserted in the distributed advertisement, continues to read the next movie and television play fragment tag information, randomly inserts the non-delivered advertisement into the to-be-inserted fragment when all the movie and television play fragment tag information is read, in addition, the user plays the movie and television in which the advertisement is delivered, when the movie and television play is played to the to-inserted fragment, the method and the device can automatically switch to double-picture playing, one picture is used for playing movie and TV drama, and the other picture is used for playing advertisements, so that the watching experience of audiences is basically not influenced, and the annoyance brought by the advertisements to the audiences is reduced.
As shown in fig. 7, an embodiment of the present invention further provides an advertisement delivery apparatus, where the apparatus includes:
an advertisement information receiving module 100, configured to receive advertisement type information and advertisement offer information, and set an advertisement type for all advertisements to be delivered;
the advertisement corresponding type module 200 is configured to input advertisement types into a movie and television series classification library, where the movie and television series classification library includes advertisement types corresponding to each type of movie and television series, and automatically output movie and television series types corresponding to the advertisement types to obtain a movie and television series type corresponding to each advertisement to be delivered;
the release times determining module 300 is configured to retrieve all movie plays which have not released advertisements on the video platform, read the type and duration of the movie plays, receive a duration interval value, determine the release times of the advertisements of each movie play according to the duration interval value, obtain the total release times of the advertisements, and obtain the release times of each advertisement according to advertisement quotation information;
the advertisement distribution module 400 is configured to distribute the advertisements to be delivered to the corresponding movie and television plays according to the movie and television play types and the advertisement delivery times corresponding to the advertisements to be delivered; and
the advertisement insertion module 500 is configured to receive the movie fragment tag information, and insert the advertisement to be delivered into the corresponding movie fragment according to the movie fragment tag information and the advertisement type.
In the embodiment of the present invention, firstly, advertisement type information and advertisement offer information of each advertisement uploaded by relevant staff need to be received, advertisement types are automatically set for all advertisements to be delivered, for example, the advertisement type of advertisement a is an electric appliance, the advertisement type of advertisement B is a garment, and the advertisement type of advertisement C is a toy, then, the advertisement types are input into a movie and television series classification library, the movie and television series classification library includes the advertisement type corresponding to each type of movie and television series, the movie and television series type corresponding to the advertisement type is automatically output, a movie and television series type corresponding to each advertisement to be delivered is obtained, the movie and television series classification library needs to be established in advance, for example, partial contents of the movie and television series classification library are as shown in the following table:
| movie and TV play type | Type of advertisement |
| City idol | Clothing, electric appliance, beauty product, automobile and daily necessities |
| Ancient dress | Chinese dress and wine |
| Animation system | Toy, handheld, cartoon game periphery |
| Modern life | Clothing, electric appliance, food, daily necessities and automobile |
| …… | …… |
Inputting the advertisement type of the advertisement A into a movie and television play classification library, automatically obtaining the types of movies corresponding to the advertisement A as a metro idol play and a modern life play, calling all the movies without advertisements on a video platform, reading the types and the durations of the movies, receiving a duration interval value, and determining the advertisement putting times of each movie according to the duration interval value, for example, the current movie and television play without advertisements has a movie and television play A (metro idol, duration 120 minutes), a movie and television play B (ancient package, duration 400 minutes), a movie and television play C (animation, duration 150 minutes) and a movie and television play D (modern life, duration 800 minutes), wherein the duration interval value is automatically determined by a video website, for example, the duration interval value is 25 minutes, 120 is divided by 25 and is equal to 5 times (the result is rounded up to five), then the advertisement times of the movie and television play A are 5 times, and similarly, the advertisement putting times of the movie and television play B can be obtained as 16 times, The advertisement releasing times of the movie and television series C are 6, the advertisement releasing times of the movie and television series D are 32, the total advertisement releasing times are 59, then the releasing times of each advertisement are obtained according to advertisement quotation information, the advertisements to be released are distributed to the corresponding movie and television series according to the movie and television series type corresponding to the advertisements to be released and the releasing times of the advertisements, finally, movie and television series fragment label information is received, the movie and television series fragment label information is uploaded by workers, and the advertisements to be released are inserted into the corresponding movie and television series according to the movie and television series fragment label information and the advertisement types.
As shown in fig. 8, as a preferred embodiment of the present invention, the release number determining module 300 includes:
the advertisement total quotation unit 301 is used for obtaining the advertisement total quotation of the advertisement to be released according to the advertisement quotation information;
a theoretical delivery number unit 302, configured to divide the advertisement bid of each advertisement to be delivered by the total advertisement bid and then multiply the total advertisement delivery number by the total advertisement delivery number to obtain a theoretical delivery number of the corresponding advertisement; and
and an actual number of impressions unit 303, configured to round the theoretical number of impressions to obtain the actual number of impressions of each advertisement.
As shown in fig. 9, as a preferred embodiment of the present invention, the advertisement distribution module 400 includes:
an advertisement sequence unit 401, configured to arrange all the advertisements in an ascending order according to the number of the movie types corresponding to each advertisement, so as to obtain an advertisement sequence to be delivered;
a series sequence unit 402, configured to sort all series in ascending order according to the number of advertisement types corresponding to each series, so as to obtain series of series; and
and an advertisement distribution unit 403, configured to sequentially distribute each advertisement to the corresponding movie and television shows according to the arrangement order of the advertisements to be delivered.
As shown in fig. 10, as a preferred embodiment of the present invention, the advertisement distribution unit 403 includes:
the advertisement delivery frequency determining subunit 4031, which is configured to obtain the advertisement delivery frequency when one of the advertisements to be delivered is assigned;
an advertisement putting subunit 4032, configured to match the advertisements to be put with the series in sequence according to the arrangement order of the series, and when the matching is successful, put the advertisements to be put once to the series; and
the top matching subunit 4033, when all matches are completed according to the arrangement order of the series, there are still a certain number of times of non-released advertisements, and starts matching top again until all the released times are used.
The present invention has been described in detail with reference to the preferred embodiments thereof, and it should be understood that the invention is not limited thereto, but is intended to cover modifications, equivalents, and improvements within the spirit and scope of the present invention.
It should be understood that, although the steps in the flowcharts of the embodiments of the present invention are shown in sequence as indicated by the arrows, the steps are not necessarily performed in sequence as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least a portion of the steps in various embodiments may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performance of the sub-steps or stages is not necessarily sequential, but may be performed in turn or alternately with other steps or at least a portion of the sub-steps or stages of other steps.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a non-volatile computer-readable storage medium, and can include the processes of the embodiments of the methods described above when the program is executed. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
Claims (10)
1. An advertisement delivery method, characterized in that the method comprises the steps of:
receiving advertisement type information and advertisement quotation information, and setting advertisement types for all advertisements to be released;
inputting advertisement types into a movie and television play classification library, wherein the movie and television play classification library comprises the advertisement types corresponding to each type of movie and television plays, and automatically outputting the movie and television play types corresponding to the advertisement types to obtain the movie and television play types corresponding to each advertisement to be delivered;
calling all movie and television plays which are not advertised on a video platform, reading the types and the durations of the movie and television plays, receiving a duration interval value, determining the advertising release times of each movie and television play according to the duration interval value to obtain the total advertising release times, and obtaining the release times of each advertisement according to the advertising quotation information;
distributing the advertisements to be released to the corresponding movie and television plays according to the movie and television play types corresponding to the advertisements to be released and the releasing times of the advertisements;
and receiving the label information of the movie and television play fragments, and inserting the advertisements to be launched into the corresponding movie and television fragments according to the label information of the movie and television play fragments and the types of the advertisements.
2. The method of claim 1, wherein the step of obtaining the number of impressions of each advertisement according to the advertisement bid information specifically comprises:
obtaining the total advertisement quotation of the advertisement to be released according to the advertisement quotation information;
dividing the advertisement quotation of each advertisement to be launched by the total advertisement quotation and then multiplying the total advertisement launching times to obtain the theoretical launching times of the corresponding advertisement;
and rounding the theoretical putting times to obtain the actual putting times of each advertisement.
3. The advertisement delivery method according to claim 1, wherein the step of distributing the advertisements to be delivered to the corresponding movies according to the movie play types and the advertisement delivery times corresponding to the advertisements to be delivered specifically comprises:
arranging all advertisements in an ascending order according to the number of the movie and television play types corresponding to each advertisement to obtain an advertisement sequence to be launched;
sequencing all the movies in an ascending order according to the number of the advertisement types corresponding to each movie to obtain movie sequences;
and sequentially distributing each advertisement to the corresponding movie and television plays according to the arrangement sequence of the advertisements to be launched.
4. The advertisement delivery method according to claim 3, wherein the step of sequentially distributing each advertisement to the corresponding movie and television shows according to the arrangement order of the advertisements to be delivered specifically comprises:
when one advertisement to be delivered is distributed, the delivery times of the advertisement to be delivered are obtained;
matching the advertisements to be launched with the movie and television series in sequence according to the arrangement sequence of the movie and television series, and launching the advertisements to be launched to the movie and television series once when the matching is successful;
and after the matching is completed according to the arrangement sequence of the film and television series, the advertisements still exist for a certain number of times and are not released, and the matching is started again until all the releasing times are used.
5. The method of claim 4, wherein the step of sequentially allocating each advertisement to the corresponding movie and television shows according to the arrangement order of the advertisements to be delivered further comprises:
when the advertisement putting times of a movie play are all occupied, clearing the movie play from a movie play sequence;
when the advertisement to be delivered has delivery times which are not used and no corresponding movie and television play type can be delivered, marking the advertisement to be delivered as a randomly delivered advertisement;
and after all the advertisements to be launched are distributed correspondingly, summarizing the randomly launched advertisements, and randomly distributing the randomly launched advertisements to the movie and television plays in the movie and television play sequence.
6. The method of claim 1, wherein the step of receiving the label information of the episode of the movie and the step of inserting the advertisement to be delivered into the corresponding episode of the movie and the television according to the label information of the episode of the movie and the type of the advertisement further comprises:
receiving movie and television play fragment label information, wherein the movie and television play fragment label information is used for representing the type of advertisements suitable for being released by the movie and television play fragment, and the quantity value of the movie and television play fragment label information is the same as the releasing times of the advertisements distributed to the movie and television play;
reading the movie and television episode tag information according to the time sequence of the movie and television episode tag information, and selecting one corresponding advertisement from the distributed advertisements to insert into the movie and television episode every time one movie and television episode tag information is read;
when the movie is played to the segment inserted with the advertisement, the method automatically switches to double-picture playing, wherein one picture is used for playing the movie and the other picture is used for playing the advertisement.
7. An advertising device, the device comprising:
the advertisement information receiving module is used for receiving advertisement type information and advertisement quotation information and setting advertisement types for all advertisements to be released;
the advertisement corresponding type module is used for inputting advertisement types into a movie and television series classification library, wherein the movie and television series classification library comprises the advertisement types corresponding to each type of movie and television series, and automatically outputs the movie and television series types corresponding to the advertisement types to obtain the movie and television series types corresponding to each advertisement to be delivered;
the releasing times determining module is used for calling all movie and television plays which are not released with advertisements on the video platform, reading the types and the durations of the movie and television plays, receiving the duration interval value, determining the releasing times of the advertisements of each movie and television play according to the duration interval value to obtain the total releasing times of the advertisements, and obtaining the releasing times of each advertisement according to the advertisement quotation information;
the advertisement distribution module is used for distributing the advertisements to be launched to the corresponding movie and television plays according to the movie and television play types corresponding to the advertisements to be launched and the launching times of the advertisements; and
and the advertisement insertion module is used for receiving the movie and television play fragment label information and inserting the advertisement to be launched into the corresponding movie and television fragment according to the movie and television play fragment label information and the advertisement type.
8. The advertisement delivery apparatus according to claim 7, wherein the delivery number determining module comprises:
the advertisement total quotation unit is used for obtaining the advertisement total quotation of the advertisement to be released according to the advertisement quotation information;
the theoretical putting times unit is used for dividing the advertisement quotation of each advertisement to be put by the total advertisement quotation and then multiplying the advertisement quotation by the total advertisement putting times to obtain the theoretical putting times of the corresponding advertisement; and
and the actual putting times unit is used for rounding the theoretical putting times to obtain the actual putting times of each advertisement.
9. The advertisement delivery apparatus according to claim 7, wherein the advertisement distribution module comprises:
the advertisement sequence unit is used for arranging all the advertisements in an ascending order according to the number of the movie and television play types corresponding to each advertisement to obtain an advertisement sequence to be launched;
the movie and television play sequence unit is used for sequencing all the movies in an ascending manner according to the number of the advertisement types corresponding to each movie and television play to obtain movie and television play sequences; and
and the advertisement distribution unit is used for sequentially distributing each advertisement to the corresponding movie and television drama according to the arrangement sequence of the advertisements to be released.
10. The advertisement delivery apparatus according to claim 9, wherein the advertisement distribution unit comprises:
the delivery frequency determining subunit is used for acquiring the delivery frequency of the advertisement to be delivered when one of the advertisements to be delivered is distributed;
the advertisement putting subunit is used for matching the advertisements to be put with the movie and television series in sequence according to the arrangement sequence of the movie and television series, and putting the advertisements to be put once to the movie and television series when the matching is successful; and
and the repeated matching subunit is used for matching the repeated advertisements until all the advertisement putting times are used up after the matching is completed according to the arrangement sequence of the movie and television series and the advertisement still has a certain number of times and is not put in.
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| CN103747302A (en) * | 2014-01-23 | 2014-04-23 | 合一信息技术（北京）有限公司 | Advertisement delivery method and device for theatre video |
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