CN110460868B - Advertisement delivery method and advertisement delivery system - Google Patents
Advertisement delivery method and advertisement delivery system Download PDFInfo
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- CN110460868B CN110460868B CN201910745476.0A CN201910745476A CN110460868B CN 110460868 B CN110460868 B CN 110460868B CN 201910745476 A CN201910745476 A CN 201910745476A CN 110460868 B CN110460868 B CN 110460868B
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- 238000002716 delivery method Methods 0.000 title claims abstract description 18
- 238000000034 method Methods 0.000 claims description 8
- 238000010586 diagram Methods 0.000 description 2
- 230000002411 adverse Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 230000008451 emotion Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
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- 231100000989 no adverse effect Toxicity 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The present disclosure provides an advertisement delivery method and an advertisement delivery system, including: acquiring a viewing request sent by a user terminal; acquiring current match condition information of a target match field, and detecting whether the target match field is at a wonderful moment or not according to the current match condition information; when the target match field is detected to be at the wonderful moment at present, video data of the target match field is directly provided for the user terminal; when the target game is detected not to be in the highlight moment at present, the advertisement data is provided for the user terminal, and after the preset time, the video data of the target game is provided for the user terminal. According to the technical scheme, the advertisement playing flow can be adjusted by judging whether the match is at the wonderful moment or not at present when the user starts to watch the match live broadcast, so that the situation that the user misses the wonderful moment of the match due to waiting for the advertisement is avoided, and the watching experience of the user is improved.
Description
Technical Field
The present disclosure relates to the field of video communication technologies, and in particular, to an advertisement delivery method and an advertisement delivery system.
Background
At present, when a user enters a match for live broadcasting, whether the user puts an advertisement for a fixed time is usually determined according to whether the user is a member, and when the key moment of the match is not considered, the user urgently needs to see the mood of the match content immediately, so that the situation that the user misses the wonderful moment of the match due to waiting for the advertisement easily occurs, the watching experience of the user is reduced, the audience can generate a counter emotion, and the product popularization is adversely affected.
Disclosure of Invention
The present disclosure is directed to at least one of the technical problems in the prior art, and provides an advertisement delivery method and an advertisement delivery system.
In order to achieve the above object, an embodiment of the present disclosure provides an advertisement delivery method, including:
obtaining a viewing request sent by a user terminal, wherein the viewing request comprises: target match session;
acquiring current match condition information of the target match field, and detecting whether the target match field is at a wonderful moment or not according to the current match condition information;
when the target game is detected to be in a wonderful moment at present, video data of the target game is directly provided for the user terminal;
and when the target game is detected not to be in the highlight moment at present, providing advertisement data to the user terminal, and providing the video data of the target game to the user terminal after a preset time.
In some embodiments, the target game is a target basketball game;
the step of obtaining the current match condition information of the target match session specifically includes:
and respectively obtaining the current section of the target basketball game, the current score difference value and the remaining time of the section.
In some embodiments, the step of determining whether the target game is currently in a highlight moment according to the current game condition information specifically includes:
judging whether the current section is a preset wonderful section or not;
when the current section is judged to be the preset wonderful section, further judging whether the current score difference value is smaller than a preset score threshold value;
when the current score difference value is judged to be smaller than the preset score difference threshold value, further judging whether the residual time of the section is smaller than a preset residual threshold value;
and when the remaining time of the basketball game is judged to be less than the preset remaining threshold value, detecting that the target basketball game is at the wonderful moment at present.
In some embodiments, the preset highlight comprises: the last and overtime contest.
In order to achieve the above object, an embodiment of the present disclosure further provides an advertisement delivery system, including:
a first obtaining module, configured to obtain a viewing request sent by a user terminal, where the viewing request includes: target match session;
the second acquisition module is used for acquiring the current match condition information of the target match field and detecting whether the target match field is at the wonderful moment currently according to the current match condition information;
the video module is used for directly providing video data of the target match field to the user terminal when the fact that the target match field is at the wonderful moment is detected;
and the advertisement module is used for providing advertisement data to the user terminal firstly when detecting that the target game is not in the wonderful moment at present, and providing the video data of the target game to the user terminal after a preset time.
In some embodiments, the target game is a target basketball game;
the second acquisition module includes:
and the obtaining unit is used for respectively obtaining the current section of the target basketball game, the current score difference value and the remaining time of the section.
In some embodiments, the second obtaining module further comprises:
the first judging unit is used for judging whether the current section is a preset wonderful section or not;
a second judging unit, configured to further judge whether the current score difference is smaller than a predetermined score threshold when the first judging unit judges that the current bar is the preset highlight bar;
a third determining unit, configured to further determine whether the current time remaining is less than a predetermined remaining threshold when the second determining unit determines that the current score difference is less than the predetermined score threshold;
the second obtaining module is specifically configured to:
and when the third judging unit judges that the remaining time of the basketball game is less than the preset remaining threshold value, detecting that the target basketball game is at the wonderful moment at present.
In some embodiments, the preset highlight comprises: the last and overtime contest.
In order to achieve the above object, an embodiment of the present disclosure further provides a server, including:
one or more processors;
a storage device having one or more programs stored thereon;
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the advertisement delivery method as in any of the preceding embodiments.
The present disclosure has the following beneficial effects:
the embodiment of the disclosure provides an advertisement putting method and an advertisement putting system, which can judge whether a match is at a wonderful moment currently or not when a user enters the match for live broadcasting, so as to select whether to put an advertisement or not, avoid the situation that the user misses the wonderful moment of the match due to waiting for the advertisement, ensure that no adverse effect occurs to the advertisement, and improve the watching experience of the user.
Drawings
Fig. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present disclosure;
FIG. 2 is a flowchart illustrating a specific implementation of step S2 according to an embodiment of the present disclosure;
fig. 3 is a block diagram of an advertisement delivery system according to an embodiment of the present disclosure.
Detailed Description
In order to make those skilled in the art better understand the technical solution of the present disclosure, the following describes the advertisement delivery method and the advertisement delivery system provided by the present disclosure in detail with reference to the accompanying drawings.
The advertisement putting method and the advertisement putting system provided by the disclosure can be used for judging whether the match is at a wonderful moment or not when the user just starts to watch the match live broadcast, and properly adjusting the advertisement playing to avoid the negative effect of the advertisement playing.
Fig. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present disclosure. As shown in fig. 1, the advertisement delivery method includes:
and step S1, obtaining the viewing request sent by the user terminal.
Wherein the viewing request comprises: the target match session. The viewing request may further include: user identity information and a current time stamp.
In practical application, a user clicks to enter a live competition room to start watching live competition, based on the existing advertisement putting mode, when the user is known to be a member or other users with the privilege of skipping advertisements through user identity information, competition video data can be directly provided for a user terminal, advertisement playing is not performed, and unnecessary repeated judgment work is avoided.
And step S2, acquiring the current match condition information of the target match field, and detecting whether the target match field is at the wonderful moment currently according to the current match condition information.
In step S2, when it is detected that the target game is currently at the highlight, step S3 is executed; when it is detected that the target game is not currently in the highlight, step S4 is executed.
It is to be understood that the highlight is the key moment of the game and is the most splendid part of the game. In practical applications, the highlight moment may be the moment when the game is about to win or lose or about to end.
And step S3, providing the video data of the target game to the user terminal.
Step S4, providing the advertisement data to the user terminal, and providing the video data of the target game to the user terminal after a predetermined time.
In step S4, the predetermined time is the advertisement duration, and the predetermined time can be set in the background of the system accordingly.
The embodiment of the disclosure provides an advertisement putting method, which can be used for selecting whether to send advertisement data to a user terminal by judging whether a match is in a wonderful moment or not when a user starts to watch the match live broadcast, so that the phenomenon that the user experience of watching the match is reduced due to improper putting of advertisements is avoided.
Fig. 2 is a flowchart of another advertisement delivery method provided in the embodiment of the present disclosure. Wherein the target game is a target basketball game. As shown in fig. 2, in step S2, the step of acquiring the current situation information of the target game includes:
step S201, respectively obtaining the current located section, the current score difference value and the remaining time of the section of the target basketball game.
In practical applications, the current level may be one of a first level, a second level, a third level, a last level, or an overtime level; the current score difference value is the absolute value of the score difference of the two teams at the current moment; the remaining time in this section is the remaining time from the end of this section. If a plurality of overtime matches occur in the match, when the current overtime match is obtained, the obtained overtime match is the overtime match.
In step S2, the step of determining whether the target game is currently at the highlight according to the current game situation information specifically includes:
step S202, judging whether the current section is a preset wonderful section.
Wherein, predetermine the wonderful festival and include: the last and overtime contest.
In step S202, when the current node is determined to be the preset highlight node, step S203 is executed; when the current located section is not the preset highlight section, step S206 is executed.
Step S203, judging whether the current score difference value is smaller than a preset score threshold value.
In practical applications, the predetermined difference threshold may be set in the background of the system.
In step S203, when it is determined that the current score difference is smaller than the predetermined score difference threshold, step S204 is performed; when it is determined that the current score difference is not less than the predetermined score difference threshold, step S206 is performed.
And step S204, judging whether the remaining time of the section is less than a preset remaining threshold value.
In practical application, the predetermined remaining threshold value can be set correspondingly in the background of the system.
In step S204, when it is determined that the remaining time of the section is less than the predetermined remaining threshold, step S205 is executed; when the remaining time of the section is judged to be not less than the predetermined remaining threshold, step S206 is executed.
And S205, detecting that the target basketball game is at the wonderful moment at present.
And S206, detecting that the target basketball game is not in the wonderful moment at present.
In practical application, due to the corresponding competition system of the basketball game, in the last or overtime competition, a competition victory or defeat determining scenario which can be completed in a short time such as killing a ball and pressing a whistle ball easily appears, so that whether the basketball game is in a wonderful moment or not can be judged according to parameters such as the current day, the current score difference and the remaining time of the basketball game.
It should be noted that the technical solution of the present disclosure only provides a specific implementation method for judging the current located section, the current score difference value, and the remaining time of the section according to corresponding conditions, and the execution sequence of step S202, step S203, and step S204 is not limited, that is, step S202, step S203, and step S204 may be executed simultaneously, or executed one by one according to a certain logic sequence. All falling within the scope of the present disclosure.
The embodiment of the disclosure provides an advertisement putting method, which can be used for judging whether a basketball game selected by a user to be watched is at a wonderful moment or not by comprehensively considering the current section, the current score difference value and the remaining time of the section when the user selects to watch the basketball game, thereby determining whether to carry out advertisement putting or not.
Fig. 3 is a block diagram of an advertisement delivery system according to an embodiment of the present disclosure. As shown in fig. 3, the advertisement delivery system may be used to implement the advertisement delivery method provided by the foregoing embodiments, and the advertisement delivery system includes: the system comprises a first acquisition module 1, a second acquisition module 2, a video module 3 and an advertisement module 4.
The first obtaining module 1 is configured to obtain a viewing request sent by a user terminal.
Wherein the viewing request comprises: the target match session.
And the second obtaining module 2 is configured to obtain current event condition information of the target event, and detect whether the target event is currently in a highlight moment according to the current event condition information.
And the video module 3 is used for providing video data of the target competition times for the user terminal.
And the advertisement module 4 is used for providing advertisement data to the user terminal firstly and providing video data of the target match field to the user terminal after a preset time.
In some embodiments, the target game is a target basketball game.
The second acquisition module 2 includes: an acquisition unit 201.
The obtaining unit 201 is configured to obtain a current located section, a current score difference value, and a current remaining time of the target basketball game.
In some embodiments, the second obtaining module 2 further comprises: a first judging unit 202, a second judging unit 203, and a third judging unit 204.
The first determining unit 202 is configured to determine whether the current located bar is a preset highlight bar.
In some embodiments, the pre-set highlight includes: the last and overtime contest.
The second judging unit 203 is configured to further judge whether the current score difference is smaller than a predetermined score threshold when the first judging unit 202 judges that the current bar is the preset highlight bar.
A third determining unit 204, configured to further determine whether the current time remaining is less than the predetermined remaining threshold when the second determining unit 203 determines that the current score difference is less than the predetermined score threshold.
The second obtaining module 2 is specifically configured to:
when the third judging unit 204 judges that the remaining time of the section is less than the predetermined remaining threshold, it is detected that the target game is currently at the highlight.
An embodiment of the present disclosure further provides a server, where the server includes: one or more processors; a storage device having one or more programs stored thereon; when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the advertisement delivery method as provided by any of the foregoing embodiments.
The advertisement putting method and the advertisement putting system provided by the embodiment of the disclosure can realize that when a user starts to watch the match live broadcast, whether the match is in a wonderful moment at present is judged, whether advertisement data is sent to the user terminal is selected, and the watching experience of the user is improved by properly adjusting the advertisement putting process.
It is to be understood that the above embodiments are merely exemplary embodiments that are employed to illustrate the principles of the present disclosure, and that the present disclosure is not limited thereto. It will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the disclosure, and these are to be considered as the scope of the disclosure.
Claims (9)
1. An advertisement delivery method, comprising:
obtaining a viewing request sent by a user terminal, wherein the viewing request comprises: target match field and current time;
acquiring current match condition information of the target match field, and detecting whether the target match field is at a wonderful moment or not according to the current match condition information;
when the target game is detected to be in a wonderful moment at present, video data of the target game is directly provided for the user terminal;
and when the target game is detected not to be in the highlight moment at present, providing advertisement data to the user terminal, and providing the video data of the target game to the user terminal after a preset time.
2. The advertising method according to claim 1, wherein the target game is a target basketball game;
the step of obtaining the current match condition information of the target match session specifically includes:
and respectively obtaining the current section of the target basketball game, the current score difference value and the remaining time of the section.
3. The advertisement delivery method according to claim 2, wherein the step of determining whether the target game is currently in a highlight moment according to the current game situation information specifically comprises:
judging whether the current section is a preset wonderful section or not;
when the current section is judged to be the preset wonderful section, further judging whether the current score difference value is smaller than a preset score threshold value;
when the current score difference value is judged to be smaller than the preset score difference threshold value, further judging whether the residual time of the section is smaller than a preset residual threshold value;
and when the remaining time of the basketball game is judged to be less than the preset remaining threshold value, detecting that the target basketball game is at the wonderful moment at present.
4. The advertisement delivery method according to claim 3, wherein the preset highlight program comprises: the last and overtime contest.
5. An advertisement delivery system, comprising:
a first obtaining module, configured to obtain a viewing request sent by a user terminal, where the viewing request includes: target match field and current time;
the second acquisition module is used for acquiring the current match condition information of the target match field and detecting whether the target match field is at the wonderful moment currently according to the current match condition information;
the video module is used for directly providing video data of the target match field to the user terminal when the fact that the target match field is at the wonderful moment is detected;
and the advertisement module is used for providing advertisement data to the user terminal firstly when detecting that the target game is not in the wonderful moment at present, and providing the video data of the target game to the user terminal after a preset time.
6. The advertising system of claim 5, wherein the target game is a target basketball game;
the second acquisition module includes:
and the obtaining unit is used for respectively obtaining the current section of the target basketball game, the current score difference value and the remaining time of the section.
7. The advertisement delivery system of claim 6, wherein the second obtaining module further comprises:
the first judging unit is used for judging whether the current section is a preset wonderful section or not;
a second judging unit, configured to further judge whether the current score difference is smaller than a predetermined score threshold when the first judging unit judges that the current bar is a preset highlight bar;
a third determining unit, configured to further determine whether the current time remaining is less than a predetermined remaining threshold when the second determining unit determines that the current score difference is less than the predetermined score threshold;
the second obtaining module is specifically configured to:
and when the third judging unit judges that the remaining time of the basketball game is less than the preset remaining threshold value, detecting that the target basketball game is at the wonderful moment at present.
8. The advertisement delivery system of claim 7, wherein the pre-set highlight reel comprises: the last and overtime contest.
9. A server, comprising:
one or more processors;
a storage device having one or more programs stored thereon;
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the advertisement delivery method of any of claims 1-4.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910745476.0A CN110460868B (en) | 2019-08-13 | 2019-08-13 | Advertisement delivery method and advertisement delivery system |
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| CN201910745476.0A CN110460868B (en) | 2019-08-13 | 2019-08-13 | Advertisement delivery method and advertisement delivery system |
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| CN110460868B true CN110460868B (en) | 2021-07-13 |
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| CN101377852A (en) * | 2007-08-29 | 2009-03-04 | 讯连科技股份有限公司 | Apparatus for determining highlight segments of sport video |
| US9215496B1 (en) * | 2012-06-27 | 2015-12-15 | Google Technology Holdings LLC | Determining the location of a point of interest in a media stream that includes caption data |
| WO2017101423A1 (en) * | 2015-12-14 | 2017-06-22 | 乐视控股（北京）有限公司 | Advertisement push method and apparatus, video server and terminal device |
| CN108833969A (en) * | 2018-06-28 | 2018-11-16 | 腾讯科技（深圳）有限公司 | A kind of clipping method of live stream, device and equipment |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9690465B2 (en) * | 2012-06-01 | 2017-06-27 | Microsoft Technology Licensing, Llc | Control of remote applications using companion device |
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|---|---|---|---|---|
| CN101377852A (en) * | 2007-08-29 | 2009-03-04 | 讯连科技股份有限公司 | Apparatus for determining highlight segments of sport video |
| US9215496B1 (en) * | 2012-06-27 | 2015-12-15 | Google Technology Holdings LLC | Determining the location of a point of interest in a media stream that includes caption data |
| WO2017101423A1 (en) * | 2015-12-14 | 2017-06-22 | 乐视控股（北京）有限公司 | Advertisement push method and apparatus, video server and terminal device |
| CN108833969A (en) * | 2018-06-28 | 2018-11-16 | 腾讯科技（深圳）有限公司 | A kind of clipping method of live stream, device and equipment |
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