CN105898443A - Advertisement play method and device and intelligent terminal - Google Patents
Advertisement play method and device and intelligent terminal Download PDFInfo
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- CN105898443A CN105898443A CN201510908270.7A CN201510908270A CN105898443A CN 105898443 A CN105898443 A CN 105898443A CN 201510908270 A CN201510908270 A CN 201510908270A CN 105898443 A CN105898443 A CN 105898443A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/238—Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
- H04N21/2387—Stream processing in response to a playback request from an end-user, e.g. for trick-play
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4782—Web browsing, e.g. WebTV
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Security & Cryptography (AREA)
- Computer Graphics (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention provides an advertisement play method and device and an intelligent terminal. The advertisement play method comprises that an advertisement is played in normal play time point, and when a play point selection request triggered by a user is detected, a pre-play time point selected by the user is obtained; the time interval between the normal play time point and the pre-play time point is obtained; and when the time interval is greater than a preset time threshold, the play position is turned to the normal play time point to play the advertisement. According to the invention, when the user watches a video in a webpage end of the IOS system, the user is prevented from fast forward or skipping an advertisement before the video, and the advertising accuracy and display success rate of the advertisement before the video are improved.
Description
Technical field
The present invention relates to video display arts field, particularly relate to a kind of advertisement broadcast method, dress
Put and intelligent terminal.
Background technology
Along with developing rapidly of the Internet, network video-on-demand application also becomes increasingly popular, Ren Menyi
Video frequency program is watched by the Internet, especially by mobile terminal net through increasing custom
Page watches video frequency program.The principal income means of current network Video service operator are for regard
Frequently throwing in bumper advertisements before video before program is play, each video website under normal conditions can be
Before people watch video frequency program, first play the advertisement of a period of time, to ensure gray profit
Benefit.
Mobile terminal webpage is play video and is typically used two ways: calls Flash and plays or use
The video tab of HTML5 calls player, at present for both meetings deposit long time.
It is to call Flash to play the most mostly that Android platform accesses video website, also can be HTML5
According to subscriber equipment, the compatible process of mode, identifies which kind of mode of use is play.And IOS is not
Supporting Flash, and be different from android, IOS cannot call its that install voluntarily
His player, but the video tab calling system player plays of HTML5 can only be used.
In prior art, only have page end based on android prevents patch before user's F.F. video
The method of sheet advertisement, such as hides progress bar before broadcasting, prevents from using during bumper advertisements
Family pulls bumper advertisements before progress bar fast forwarding or skipping video, shows progress bar again after entering positive,
Drag function can be used；But, IOS system does not support that FLASH plays, but uses
Video play by HTML5 technology calling system player, uses the page end of IOS system at present
Video player is not yet supported controlling the method that playing progress bar is hidden, it is impossible to effectively prevent from using
Family bumper advertisements before direct fast forwarding or skipping video under non-member's premise, causes regarding at page end
Before frequency, bumper advertisements greatly reduces exposure rate, loses due commercial value.
Summary of the invention
Embodiments of the invention provide a kind of advertisement broadcast method, device and intelligent terminal, with reality
Existing user is when using the page end viewing video of IOS system, it is to avoid user is in non-member's state
Before lower fast forwarding or skipping video, bumper advertisements is play, thus the input of bumper advertisements before improving video
Accuracy rate and be illustrated as power.
According to the first aspect of the invention, it is provided that a kind of advertisement broadcast method, including: with normally
Play time plays advertisement, when the broadcast point detecting that user triggers selects request, obtains
The pre-play time that user selects；When obtaining described Normal Play Time point and described pre-broadcasting
Between point between time interval；When described time interval is more than preset time threshold, will play
Position jumps to described Normal Play Time point and carries out advertisement broadcasting.
According to the second aspect of the invention, it is provided that a kind of advertisement play back device, including: first obtains
Take unit, for playing in advertisement process with Normal Play Time point, when detecting that user touches
When the broadcast point sent out selects request, obtain the pre-play time that user selects；Second obtains list
Unit, user obtains described Normal Play Time point and the pre-broadcasting of described first acquiring unit acquisition
Time interval between time point；Control unit, user obtains when described second acquisition unit
When time interval is more than preset time threshold, play position is jumped to described Normal Play Time
Point carries out advertisement broadcasting.
According to the third aspect of the invention we, it is provided that a kind of intelligent terminal, described intelligent terminal includes
Above-mentioned advertisement play back device.
Advertisement broadcast method, device and the intelligent terminal that the embodiment of the present invention provides, broadcasts in advertisement
Put the difference between detection Normal Play Time point and pre-play time in the time, by difference with
Preset time threshold compares, and when difference is more than preset time threshold, play position is returned
Return the time point of normal play.Realize user use IOS system page end viewing video time,
Before avoiding user's fast forwarding or skipping video, bumper advertisements is play, thus bumper advertisements before improving video
Input accuracy rate and be illustrated as power, it is achieved its due commercial value.
Accompanying drawing explanation
Fig. 1 is the flow chart of the advertisement broadcast method of the embodiment of the present invention；
Fig. 2 is the flow chart of the advertisement broadcast method of another embodiment of the present invention；
Fig. 3 is the structured flowchart of the advertisement play back device of the embodiment of the present invention；
Fig. 4 is the structured flowchart of the advertisement play back device of another embodiment of the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawings to embodiment of the present invention one advertisement broadcast method, device and intelligence eventually
End is described in detail.
The inventive concept of the embodiment of the present invention is: when detecting normal play in advertisement reproduction time
Between point with pre-play time between difference, difference and preset time threshold are compared,
When difference is more than preset time threshold, play position is returned the time point of normal play.Real
Existing user is when using the page end viewing video of IOS system, it is to avoid user is in non-member's state
Before lower fast forwarding or skipping video, bumper advertisements is play, thus the input of bumper advertisements before improving video
Accuracy rate and be illustrated as power, it is achieved its due commercial value.
Owing to IOS system does not support that FLASH plays, but use HTML5 technology is called and is
Video play by system player, uses the video web page player of the terminal of IOS system at present,
Can not effectively prevent bumper advertisements before user's direct fast forwarding or skipping video, cause regarding at page end
Before frequency, bumper advertisements greatly reduces exposure rate, loses due commercial value.
For above-mentioned situation, embodiments provide a kind of advertisement broadcast method, device and
Intelligent terminal, the present invention is applicable to any by using HTML5 technology calling system player
Play the terminal of system of video, such as fixed terminal and mobile phone, the Ipad such as computer of IOS system
Webpage or the player of application program Deng handheld terminal.
Below with reference to accompanying drawing, the present invention is described in detail.
Fig. 1 shows the flow chart of the advertisement broadcast method of the embodiment of the present invention.
With reference to Fig. 1, the advertisement broadcast method of the embodiment of the present invention, comprise the following steps:
In step S11, play advertisement with Normal Play Time point, when detecting that what user triggered broadcasts
When putting point selection request, obtain the pre-play time that user selects.
Concrete, when user uses the mobile phone terminal of IOS system at page end viewing video,
Whether detection user have issued broadcast point to player and selects request, if detecting, user triggers
Broadcast point selects request, then obtain the pre-play time that user selects.
It should be noted that broadcast point selects the request message that request sends to player for user,
Requesting player starts to jump to play position that user specifies pre-broadcasts from Normal Play Time point
Put time point.Wherein, in the video after play time is currently playing advertisement or advertisement
Reproduction time corresponding to concrete play position held.
In step S12, obtain between described Normal Play Time point and described pre-play time
Time interval.
Intelligible, Normal Play Time point is broadcasting of video player current normal play advertisement
Put the reproduction time that position is corresponding.
Concrete, after getting the pre-play time that user selects, detection video player is worked as
The reproduction time that the play position of front normal play advertisement is corresponding, and calculate Normal Play Time point
And the time difference between described pre-play time, the Normal Play Time acquired point and
Time interval between pre-play time.
In step S13, when described time interval is more than preset time threshold, play position is jumped
Forward described Normal Play Time point to and carry out advertisement broadcasting.
Wherein, the value of preset time threshold, 1 second or several seconds can be set to, people in the art
Member can need to be configured according to reality application, and this is not specifically limited by the present invention.
Concrete, time interval step S12 obtained compares with preset time threshold,
When described time interval is more than preset time threshold, then play position is jumped to normal play
Time point carries out advertisement broadcasting, to avoid the broadcasting of bumper advertisements before user's fast forwarding or skipping video,
Thus the input accuracy rate of bumper advertisements and be illustrated as power before improving video.
It should be noted that " advertisement " mentioned in the embodiment of the present invention is primarily referred to as video
Front bumper advertisements, the front bumper advertisements of video is a kind of main advertisement of the Internet Online Video
Broadcasting form, at present this broadcasting form be widely used to the fixed terminals such as computer and mobile phone,
In the webpage of the handheld terminals such as Ipad or the player of application program.
It addition, the embodiment of the present invention only illustrates as a example by the mobile phone terminal of IOS system, and
The non-concrete restriction to scope.
The advertisement broadcast method that the embodiment of the present invention provides, in advertisement reproduction time, detection is normal
Difference between play time and pre-play time, is carried out difference with preset time threshold
Relatively, when difference is more than preset time threshold, play position is returned the time of normal play
Point.Realize user use IOS system page end viewing video time, it is to avoid user's F.F. or
Skip bumper advertisements before video to play, thus before improving video the input accuracy rate of bumper advertisements and
It is illustrated as power, it is achieved its due commercial value.
According to an alternative embodiment of the invention, described advertisement broadcast method, before step S11
Also include judging that whether described user is the step of member user:
In a concrete example, it is judged that whether described user is the side of implementing of member user
Method is as follows: verify that described user logs in the most；If logging in, then obtain the use of described user
Family identifies, and determines whether member user according to described ID.In a concrete example,
This ID i.e. user name of user.When this user is non-member user, perform step S11.
If being not logged in, then perform step S11, and point out user to log in.In one concrete example,
A login window can be ejected on advertisement broadcast interface, user input username and password and step on
Record.
The embodiment of the present invention, it is achieved user use IOS system page end viewing video time,
Avoid user's bumper advertisements broadcasting before fast forwarding or skipping video under non-member's state, thus improve
The input accuracy rate of bumper advertisements and be illustrated as power before video.
According to a preferred embodiment of the invention, as in figure 2 it is shown, described obtain user select
Before pre-play time, described method also includes S10: pass through in step S10, detection user
The broadcast point that the dragging of advertisement playing progress bar top shoe is triggered selects request.Concrete at one
In example, user can be periodically detected broadcast by advertisement by with predetermined time period as cycle
Put the broadcast point selection request that the dragging of progress bar top shoe is triggered.
It should be noted that the mode that is periodically detected above-mentioned is only citing, except above-mentioned
Other situation, e.g., variable interval detection or the setting according to user can also be included outside situation
The most different detection modes etc..The present invention need not to realize user to specific reference to what kind of pattern
The broadcast point triggered selects the detection of request to be defined, and those skilled in the art need according to reality
Border application is configured.
The embodiment of the present invention, can click according to the broadcasting that detection user is triggered by practical application request
The pattern selecting request is configured, and with while meeting Detection results, reduces system resource
Consume, the most effectively prevent bumper advertisements before user's direct fast forwarding or skipping video, improve video
The input accuracy rate of front bumper advertisements and be illustrated as power, and the mobile phone promoting user uses body
Test.
In the present embodiment, user triggers broadcast point by dragging the slide block in advertisement playing progress bar
Select request.So, in the present embodiment, when detecting that user is by the progress bar of advertisement video
Slide block drag to the new time point of progress bar, then detect that the broadcasting that user is triggered clicks
Select request.
Further, the pre-play time that the described user of acquisition selects includes: obtain after dragging
Slide block time point in described advertisement playing progress bar, using described time point as described pre-
Play time.
The embodiment of the present invention, when detecting that the slide block on the progress bar of advertisement video is dragged by user
To the new time point of progress bar, i.e. detect when the broadcast point that user is triggered selects request,
The slide block after being dragged by acquisition new time point in advertisement playing progress bar, obtains user
The pre-play time selected.
The embodiment of the present invention, by detection user's dragging to the slide block in advertisement playing progress bar
Operation, it is achieved the broadcast point that user triggers selects the detecting step of request, can be timely and effectively
The operation of bumper advertisements before detection user's direct fast forwarding or skipping video, and obtain what user selected
Pre-play time, effectively prevents bumper advertisements before user's direct fast forwarding or skipping video, thus
Improve the input accuracy rate of bumper advertisements before video and be illustrated as power.
According to a preferred embodiment of the invention, at described acquisition Normal Play Time point and described pre-
Before time interval between play time, described method also comprises determining that described pre-broadcasting
Time point is relative to the broadcasting direction of described Normal Play Time point；When described broadcasting direction is just
In time playing, perform between described acquisition Normal Play Time point and described pre-play time
The step of time interval；Or, when described broadcasting direction is reverse-play, by play position
Jump to described Normal Play Time point and carry out advertisement broadcasting, or, by described pre-reproduction time
Point carries out advertisement broadcasting as play position.
In the embodiment of the present invention, obtain Normal Play Time point and described pre-play time it
Between time interval before, first have to determine that pre-play time is relative to Normal Play Time point
Broadcasting direction, whether that determine that user performs is the behaviour of bumper advertisements before fast forwarding or skipping video
Make, if user selects the pre-play time broadcasting direction relative to Normal Play Time point for just
In time playing, what i.e. user performed is the operation of bumper advertisements before fast forwarding or skipping video, then obtain
Take the time interval between Normal Play Time point and described pre-play time, and pre-meeting
If during condition, play position is jumped to Normal Play Time point and carries out advertisement broadcasting, to avoid
Before user's fast forwarding or skipping video, bumper advertisements is play, and before raising video, the input of bumper advertisements is accurate
Really rate and be illustrated as power.If user selects pre-play time relative to Normal Play Time point
Broadcasting direction when being reverse-play, i.e. user selects pre-play time to belong to have play
Advertisement play content, then play position is jumped to Normal Play Time point and carries out advertisement broadcasting,
Or, pre-play time is carried out advertisement broadcasting as play position.
In a concrete example, the broadcast point of the triggering that user causes due to maloperation selects please
Ask, then play position jumped to Normal Play Time point and carries out advertisement broadcasting, with avoid to
The viewing effect at family impacts.
In a concrete example, user is interested in Current ad, it is desirable to again watch advertisement
A certain partial content, then pre-play time can be carried out advertisement broadcasting as play position,
To meet the demand of user.
The embodiment of the present invention, pastes before being possible not only to effectively prevent user's direct fast forwarding or skipping video
Sheet advertisement, and for user interested in broadcasting advertisement, it is also possible to meet it and repeat viewing
Experience, the input accuracy rate of bumper advertisements and be illustrated as power before further improving video.
According to an alternative embodiment of the invention, described method also includes: when described time interval is little
In or equal to described preset time threshold time, described pre-play time is entered as play position
Row advertisement is play.
In the embodiment of the present invention, during for the pre-play time selected by user with normal play
Between point between time interval less than or equal to preset time threshold time, i.e. user selection may
Input accuracy rate that advertisement is play and be illustrated as power and do not result in impact, such as Preset Time threshold
When value is 1 second, if the time interval between pre-play time and Normal Play Time point is only
Being 0.5 second, less than or equal to preset time threshold, and the progress of 0.5 second is play for advertisement
Overall impact when almost can ignore, then can directly using pre-play time as broadcasting position
Put and carry out advertisement broadcasting, while realizing the due commercial value of advertisement, it is ensured that user regards
Frequently viewing experience.
The another aspect of the embodiment of the present invention, it is provided that a kind of advertisement play back device.Fig. 3 is this
The structured flowchart of the advertisement play back device of inventive embodiments.
With reference to Fig. 3, the advertisement play back device of the embodiment of the present invention, specifically include the first acquiring unit
201, second acquisition unit 202 and control unit 203, wherein:
The first described acquiring unit 201, for playing advertisement process with Normal Play Time point
In, when the broadcast point detecting that user triggers selects request, obtain the pre-broadcasting that user selects
Time point.
Concrete, when user uses the mobile phone terminal of IOS system at page end viewing video,
Whether detection user have issued broadcast point to player and selects request, if detecting, user triggers
Broadcast point selects request, then obtain the pre-play time that user selects.
It should be noted that broadcast point selects the request message that request sends to player for user,
Requesting player starts to jump to play position that user specifies pre-broadcasts from Normal Play Time point
Put time point.Wherein, in the video after play time is currently playing advertisement or advertisement
Reproduction time corresponding to concrete play position held.
Described second acquisition unit 202, is used for obtaining described Normal Play Time point and described
Time interval between the pre-play time that one acquiring unit 201 obtains.
Intelligible, Normal Play Time point is broadcasting of video player current normal play advertisement
Put the reproduction time that position is corresponding.
Concrete, after the first acquiring unit 201 gets the pre-play time that user selects,
Detect the reproduction time that the play position of video player current normal play advertisement is corresponding, and count
Calculate the time difference between Normal Play Time point and described pre-play time, acquire
Time interval between Normal Play Time point and pre-play time.
Described control unit 203, user is when between the time that described second acquisition unit 202 obtains
When more than preset time threshold, play position is jumped to described Normal Play Time point and carries out
Advertisement is play.
Wherein, the value of preset time threshold, 1 second or several seconds can be set to, people in the art
Member can need to be configured according to reality application, and this is not specifically limited by the present invention.
Concrete, the time interval that second acquisition unit 202 obtains is entered with preset time threshold
Row compares, and when described time interval is more than preset time threshold, then play position is jumped to
Normal Play Time point carries out advertisement broadcasting, wide with paster before avoiding user's fast forwarding or skipping video
The broadcasting accused, thus the input accuracy rate of bumper advertisements and be illustrated as power before improving video.
It should be noted that " advertisement " mentioned in the embodiment of the present invention is primarily referred to as video
Front bumper advertisements, the front bumper advertisements of video is a kind of main advertisement of the Internet Online Video
Broadcasting form, at present this broadcasting form be widely used to the fixed terminals such as computer and mobile phone,
In the webpage of the handheld terminals such as Ipad or the player of application program.
It addition, the embodiment of the present invention only illustrates as a example by the mobile phone terminal of IOS system, and
The non-concrete restriction to scope.
The advertisement play back device that the embodiment of the present invention provides, in advertisement reproduction time, detection is normal
Difference between play time and pre-play time, is carried out difference with preset time threshold
Relatively, when difference is more than preset time threshold, play position is returned the time of normal play
Point.Realize user use IOS system page end viewing video time, it is to avoid user's F.F. or
Skip bumper advertisements before video to play, thus before improving video the input accuracy rate of bumper advertisements and
It is illustrated as power, it is achieved its due commercial value.
According to an alternative embodiment of the invention, described advertisement play back device, also include in accompanying drawing not
The judging unit illustrated, is used for judging whether described user is member user.
In a concrete example, subelement, acquisition are verified in specifically including of described judging unit
Subelement, judgment sub-unit and prompting subelement, wherein:
Described checking subelement, is used for verifying that described user logs in the most.
Described acquisition subelement, is used for when the result verifying subelement is to log in,
Obtain the ID of described user.
Described judgment sub-unit, sentences for the ID obtained according to described acquisition subelement
Whether disconnected described user is member user, when the judged result of this judgment sub-unit is that this user is
During non-member user, jump to the first acquiring unit 201.In a concrete example, this user
The mark i.e. user name of user.
Described prompting subelement, is used for when the result of checking subelement is for being not logged in,
Prompting user logs in, and jumps to the first acquiring unit 201.In one concrete example, Ke Yi
Eject a login window on advertisement broadcast interface, user input username and password and log in.
The embodiment of the present invention, it is achieved user use IOS system page end viewing video time,
Avoid user's bumper advertisements broadcasting before fast forwarding or skipping video under non-member's state, thus improve
The input accuracy rate of bumper advertisements and be illustrated as power before video.
According to a preferred embodiment of the invention, as shown in Figure 4, described advertisement play back device also wraps
Include detector unit 200: described detector unit 200, for obtaining at described first acquiring unit 201
Before taking the pre-play time that family selects, detection user is by sliding in advertisement playing progress bar
The broadcast point that the dragging of block is triggered selects request.In a concrete example, detector unit 200
With predetermined time period as cycle, it is periodically detected user by advertisement playing progress bar top shoe
The broadcast point that triggered of dragging select request.
It should be noted that the mode that is periodically detected above-mentioned is only citing, except above-mentioned
Other situation, e.g., variable interval detection or the setting according to user can also be included outside situation
The most different detection modes etc..The present invention need not to realize user to specific reference to what kind of pattern
The broadcast point triggered selects the detection of request to be defined, and those skilled in the art need according to reality
Border application is configured.
The embodiment of the present invention, can click according to the broadcasting that detection user is triggered by practical application request
The pattern selecting request is configured, and with while meeting Detection results, reduces system resource
Consume, the most effectively prevent bumper advertisements before user's direct fast forwarding or skipping video, improve video
The input accuracy rate of front bumper advertisements and be illustrated as power, and the mobile phone promoting user uses body
Test.
In the present embodiment, user triggers broadcast point by dragging the slide block in advertisement playing progress bar
Select request.So, in the present embodiment, when detecting that user is by the progress bar of advertisement video
Slide block drag to the new time point of progress bar, then detect that the broadcasting that user is triggered clicks
Select request.
Further, described first acquiring unit 201, exist specifically for obtaining the slide block after dragging
Time point in described advertisement playing progress bar, using described time point as described pre-reproduction time
Point.
The embodiment of the present invention, when detector unit 200 detects that user is by the progress bar of advertisement video
On slide block drag to the new time point of progress bar, the broadcast point that user is triggered i.e. detected
Select request time, the first acquiring unit 201 dragged by acquisition after slide block advertisement play into
New time point on degree bar, obtains the pre-play time that user selects.
The embodiment of the present invention, by detection user's dragging to the slide block in advertisement playing progress bar
Operation, it is achieved the broadcast point that user triggers selects the detecting step of request, can be timely and effectively
The operation of bumper advertisements before detection user's direct fast forwarding or skipping video, and obtain what user selected
Pre-play time, effectively prevents bumper advertisements before user's direct fast forwarding or skipping video, thus
Improve the input accuracy rate of bumper advertisements before video and be illustrated as power.
According to a preferred embodiment of the invention, described advertisement play back device also includes not showing in accompanying drawing
Go out cell really:
Described cell really, for when described second acquisition unit 202 obtains normal play
Between point with described pre-play time between time interval before, determine described pre-reproduction time
Point is relative to the broadcasting direction of described Normal Play Time point.
Accordingly, described second acquisition unit 202, for described determining the broadcasting that unit determines
When direction is forward play, perform described acquisition Normal Play Time point and described pre-reproduction time
The operation of the time interval between point.
Accordingly, described control unit 203, being additionally operable to ought the described broadcasting side determining that unit determines
To during for reverse-play, play position is jumped to described Normal Play Time point and carries out advertisement and broadcast
Put, or described pre-play time is carried out advertisement broadcasting as play position.
In the embodiment of the present invention, obtain Normal Play Time point and institute at second acquisition unit 202
Before stating the time interval between pre-play time, it is determined by unit and determines pre-reproduction time
Point relative to the broadcasting direction of Normal Play Time point, determine that user performs be whether F.F. or
Skip the operation of bumper advertisements before video, if user selects pre-play time relative to normally broadcasting
Putting the broadcasting direction of time point when being forward play, what i.e. user performed is fast forwarding or skipping video
The operation of front bumper advertisements, then obtain between Normal Play Time point and described pre-play time
Time interval, and when meeting pre-conditioned, play position is jumped to by control unit 203
Normal Play Time point carries out advertisement broadcasting, wide with paster before avoiding user's fast forwarding or skipping video
Accuse and play, improve the input accuracy rate of bumper advertisements before video and be illustrated as power.If user selects
Select pre-play time when being reverse-play relative to the broadcasting direction of Normal Play Time point, i.e.
User selects pre-play time to belong to the advertisement play and plays content, then control unit
Play position is jumped to Normal Play Time point by 203 carries out advertisement broadcasting, or, will play in advance
Time point carries out advertisement broadcasting as play position.
In a concrete example, the broadcast point of the triggering that user causes due to maloperation selects please
Ask, then play position jumped to Normal Play Time point and carries out advertisement broadcasting, with avoid to
The viewing effect at family impacts.
In a concrete example, user is interested in Current ad, it is desirable to again watch advertisement
A certain partial content, then pre-play time can be carried out advertisement broadcasting as play position,
To meet the demand of user.
The embodiment of the present invention, pastes before being possible not only to effectively prevent user's direct fast forwarding or skipping video
Sheet advertisement, and for user interested in broadcasting advertisement, it is also possible to meet it and repeat viewing
Experience, the input accuracy rate of bumper advertisements and be illustrated as power before further improving video.
According to a preferred embodiment of the invention, described control unit 203, it is additionally operable to when described second
When the time interval that acquiring unit obtains is less than or equal to described preset time threshold, by described pre-
Play time carries out advertisement broadcasting as play position.
In the embodiment of the present invention, during for the pre-play time selected by user with normal play
Between point between time interval less than or equal to preset time threshold time, i.e. user selection may
Input accuracy rate that advertisement is play and be illustrated as power and do not result in impact, such as Preset Time threshold
When value is 1 second, if the time interval between pre-play time and Normal Play Time point is only
Being 0.5 second, less than or equal to preset time threshold, and the progress of 0.5 second is play for advertisement
Overall impact when almost can ignore, then can directly using pre-play time as broadcasting position
Put and carry out advertisement broadcasting, while realizing the due commercial value of advertisement, it is ensured that user regards
Frequently viewing experience.
Additionally, the embodiment of the present invention additionally provides a kind of intelligent terminal, described intelligent terminal includes
Advertisement play back device described in any of the above-described embodiment.Say with embodiment as shown in Figure 3
Bright, this intelligent terminal includes the first acquiring unit 201, second acquisition unit 202 and controls single
Unit 203, wherein, the first acquiring unit 201, for when detecting that the broadcasting that user triggers clicks
When selecting request, obtain the pre-play time that user selects；Second acquisition unit 202, user obtains
Take Normal Play Time point and described first acquiring unit obtain pre-play time between time
Between be spaced；Control unit 203, the time interval that user obtains when described second acquisition unit is more than
During preset time threshold, play position is jumped to described Normal Play Time point and carries out advertisement and broadcast
Put.
The intelligent terminal that the embodiment of the present invention provides, it is to avoid paste before user fast forwarding or skipping video
Sheet advertisement is play, thus the input accuracy rate of bumper advertisements and being illustrated as before being effectively improved video
Power, it is achieved its due commercial value.
Advertisement broadcast method, device and the intelligent terminal that the embodiment of the present invention provides, broadcasts in advertisement
Put the difference between detection Normal Play Time point and pre-play time in the time, by difference with
Preset time threshold compares, and when difference is more than preset time threshold, play position is returned
Return the time point of normal play.Realize user use IOS system page end viewing video time,
Before avoiding user's fast forwarding or skipping video, bumper advertisements is play, thus bumper advertisements before improving video
Input accuracy rate and be illustrated as power, it is achieved its due commercial value.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is also
Being not limited to this, any those familiar with the art is at the technology model that the invention discloses
In enclosing, change can be readily occurred in or replace, all should contain within protection scope of the present invention.
Therefore, protection scope of the present invention should be as the criterion with described scope of the claims.
Claims (11)
1. an advertisement broadcast method, it is characterised in that including:
Advertisement is play, when detecting that the broadcast point that user triggers selects to ask with Normal Play Time point
When asking, obtain the pre-play time that user selects；
Obtain the time interval between described Normal Play Time point and described pre-play time；
When described time interval more than preset time threshold time, play position is jumped to described just
Often play time carries out advertisement broadcasting.
Method the most according to claim 1, it is characterised in that in described acquisition user's choosing
Before the pre-play time selected, described method also includes: detection user by advertisement play into
The broadcast point that the dragging of degree bar top shoe is triggered selects request.
Method the most according to claim 2, it is characterised in that described acquisition user selects
Pre-play time include:
Obtain the time point in described advertisement playing progress bar of the slide block after dragging, by time described
Between put as described pre-play time.
Method the most according to claim 1, it is characterised in that normally broadcast in described acquisition
Before putting the time interval between time point and described pre-play time, described method also includes:
Determine the described pre-play time broadcasting direction relative to described Normal Play Time point；
When described broadcasting direction is forward play, perform described acquisition Normal Play Time point and
The step of the time interval between described pre-play time；
Or, when described broadcasting direction is reverse-play, play position is jumped to described just
Often play time carries out advertisement broadcasting, or, using described pre-play time as playing position
Put and carry out advertisement broadcasting.
Method the most according to claim 1, it is characterised in that described method also includes:
When described time interval is less than or equal to described preset time threshold, by described pre-broadcasting
Time point carries out advertisement broadcasting as play position.
6. an advertisement play back device, it is characterised in that including:
First acquiring unit, for playing in advertisement process with Normal Play Time point, works as inspection
When measuring the broadcast point selection request that user triggers, obtain the pre-play time that user selects；
Second acquisition unit, user obtains described Normal Play Time point and described first and obtains single
Time interval between the pre-play time that unit obtains；
Control unit, user is when the time interval that described second acquisition unit obtains is more than when presetting
Between threshold value time, play position is jumped to described Normal Play Time point and carries out advertisement broadcasting.
Device the most according to claim 6, it is characterised in that described device also includes:
Detector unit, for obtaining, at described first acquiring unit, the pre-reproduction time that user selects
Before Dian, the broadcast point that detection user is triggered by the dragging of advertisement playing progress bar top shoe
Select request.
Device the most according to claim 7, it is characterised in that described first acquiring unit,
Specifically for obtaining the time point in described advertisement playing progress bar of the slide block after dragging, by institute
State time point as described pre-play time.
Device the most according to claim 6, it is characterised in that described device also includes:
Determine unit, for obtaining Normal Play Time point and described at described second acquisition unit
Before time interval between pre-play time, determine that described pre-play time is relative to institute
State the broadcasting direction of Normal Play Time point；
Accordingly, described second acquisition unit, being used for ought the described broadcasting side determining that unit determines
To during for forward play, perform described acquisition Normal Play Time point and described pre-play time
Between the operation of time interval；
Accordingly, described control unit, it is additionally operable to described to determine the broadcasting direction that unit determines
During for reverse-play, play position is jumped to described Normal Play Time point and carries out advertisement broadcasting,
Or described pre-play time is carried out advertisement broadcasting as play position.
Device the most according to claim 6, it is characterised in that described control unit,
It is additionally operable to the time interval when described second acquisition unit obtains and is less than or equal to described Preset Time
During threshold value, described pre-play time is carried out advertisement broadcasting as play position.
11. 1 kinds of intelligent terminal, it is characterised in that described intelligent terminal includes such as claim
Advertisement play back device described in any one of 6-10.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510908270.7A CN105898443A (en) | 2015-12-09 | 2015-12-09 | Advertisement play method and device and intelligent terminal |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510908270.7A CN105898443A (en) | 2015-12-09 | 2015-12-09 | Advertisement play method and device and intelligent terminal |
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| CN105898443A true CN105898443A (en) | 2016-08-24 |
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| CN201510908270.7A Pending CN105898443A (en) | 2015-12-09 | 2015-12-09 | Advertisement play method and device and intelligent terminal |
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