CN108668159A - A kind of split screen plays the method and terminal of video and advertisement - Google Patents
A kind of split screen plays the method and terminal of video and advertisement Download PDFInfo
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- CN108668159A CN108668159A CN201710195234.XA CN201710195234A CN108668159A CN 108668159 A CN108668159 A CN 108668159A CN 201710195234 A CN201710195234 A CN 201710195234A CN 108668159 A CN108668159 A CN 108668159A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Human Computer Interaction (AREA)
- Computer Networks & Wireless Communication (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses method and terminal that a kind of split screen plays video and advertisement, this method includes：Terminal receives video playing instruction；It detects whether to need to play video and promotional literature, if so, the terminal plays the video playing in the first display area instructs corresponding video file, and the promotional literature is played in the second display area；Wherein, first display area and second display area are misaligned.The method can split screen play video and advertisement, continue to play video while product placement, do not interrupt user and watch video, user time is saved, promotes user experience, simultaneously, allow the time of the advertisement of implantation longer so that advertisement plays completely, reaches the effect of publicity of advertisement.
Description
Technical field
The present invention relates to electronic technology field, more particularly to a kind of split screen plays the method and terminal of video and advertisement.
Background technology
With the continuous development of electronic technology, the intelligent terminals such as mobile phone, tablet computer have become people life in can not
An or scarce part.Wherein, all kinds of videoconference clients are logged in by intelligent terminal or video portal website watches video and has become
Common entertainment way in for people's lives.
During existing broadcasting video, often it is implanted into before video playing or in video playing wide
It accuses, at this moment interrupts playing video, after advertisement finishes, just will continue to play video.It is existing to play video and advertisement
Mode has forcibly interrupted the process that user watches video, wastes user time, and user may be caused to be unwilling to watch advertisement
And exit videoconference client or exit video portal website, bad user experience is caused, and due to the time of product placement
Do not allow long so that advertisement broadcasting is imperfect, cannot reach the effect of publicity of advertisement.
Invention content
The embodiment of the present invention provides a kind of method and terminal of split screen broadcasting video and advertisement, can be in the same of product placement
When, client is not influenced and watches video, improves user experience.
In a first aspect, an embodiment of the present invention provides a kind of methods that split screen plays video and advertisement, including：Terminal receives
Video playing instructs；It detects whether to need to play promotional literature, if so, the terminal regards described in the broadcasting of the first display area
The corresponding video file of frequency play instruction, and play the promotional literature in the second display area；Wherein, first display
Region and second display area are misaligned.
With reference to first aspect, described to detect whether to need to play in the first possible embodiment of first aspect
Promotional literature includes：It detects whether to need to play advertisement text before the video file plays or in video file broadcasting
Part.
With reference to first aspect, in second of possible embodiment of first aspect, the method further includes：
After the promotional literature finishes, the terminal is in first display area and second display area
The region of composition plays the video file.
With reference to first aspect, in the third possible embodiment of first aspect, in the terminal described first
Display area plays the video playing and instructs corresponding video file, and plays the advertisement in second display area
After file, further include：
Receiving area regulating command；
The size of first display area or second display area is adjusted according to the region regulating command, and
First display area after adjustment continues to play the video file, and second display area after adjustment is continued
Play the promotional literature.
With reference to first aspect, in the 4th kind of possible embodiment of first aspect, comprising wide in the promotional literature
Play time is accused, the terminal plays the promotional literature in second display area and includes：The terminal is described wide
It accuses play time and plays the promotional literature in second display area.
Second aspect, an embodiment of the present invention provides a kind of terminals, including：
First receiving unit, for receiving video playing instruction；
Detection unit, for after first receiving unit receives video playing instruction, detecting whether to need to play
Promotional literature；
Broadcast unit is when being, in the first display area of display unit for the testing result in the detection unit
It plays the video playing and instructs corresponding video file, and is described wide in the broadcasting of the second display area of the display unit
Accuse file；
The display unit, including first display area and second display area, for showing the video
File and/or the promotional literature, first display area and second display area are misaligned.
In conjunction with second aspect, in the first possible embodiment of second aspect, the detection unit is specifically used for
It detects whether to need to play promotional literature before the video file plays or in video file broadcasting.
In conjunction with second aspect, in second of possible embodiment of second aspect, the broadcast unit is specifically used for
After the promotional literature finishes, in first display area of the display unit and second display area group
At region play the video file.
Further include in the third possible embodiment of second aspect in conjunction with second aspect：
Second receiving unit is used for receiving area regulating command；
Region adjusts unit, for adjusting first display area or described second according to the region regulating command
The size of display area；
The broadcast unit is specifically used for, and first display area after adjustment continues to play the video file,
Continue to play the promotional literature in second display area after adjustment.
In conjunction with second aspect, in the 4th kind of possible embodiment of second aspect, comprising wide in the promotional literature
Play time is accused, the broadcast unit is specifically used for playing institute in second display area in the advertisement play time
State promotional literature.
The third aspect, the present invention provides a kind of terminals, including：Processor, memory, communication interface and bus；It is described
Processor, the memory are connected by the bus with the communication interface and complete mutual communication；The memory
Store executable program code；The processor by read the executable program code stored in the memory run with
The corresponding program of the executable program code, for executing a kind of method that split screen plays video and advertisement；Wherein, described
Method is first aspect any one of them method.
Fourth aspect, the present invention provides a kind of computer readable storage medium, the computer readable storage medium is deposited
The program code performed by computing device is stored up.Said program code includes the method for executing any one in the first aspect
Instruction.
Implement the embodiment of the present invention, terminal receives video playing instruction；It detects whether to need to play promotional literature, if so,
Then the terminal plays the video playing in the first display area and instructs corresponding video file, and in the second display area
Play the promotional literature；Wherein, first display area and second display area are misaligned, can split screen broadcasting regard
Frequency and advertisement continue to play video while product placement, do not interrupt user and watch video, save user time, are promoted and used
Family is experienced, meanwhile, allow the time of the advertisement of implantation longer so that advertisement plays completely, reaches the effect of publicity of advertisement.
Description of the drawings
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
Obtain other attached drawings according to these attached drawings.
Fig. 1 is the flow diagram for the method that a kind of split screen provided in an embodiment of the present invention plays video and advertisement.
Fig. 2 is the position view of a kind of first display area and the second display area provided in an embodiment of the present invention.
Fig. 3 is the position view of another first display area and the second display area provided in an embodiment of the present invention.
Fig. 4 is the flow diagram for the method that another split screen provided in an embodiment of the present invention plays video and advertisement.
Fig. 5 is a kind of schematic diagram of adjustment region size provided in an embodiment of the present invention.
Fig. 6 is the schematic diagram of another adjustment region size provided in an embodiment of the present invention.
Fig. 7 is a kind of structural schematic diagram of terminal provided in an embodiment of the present invention.
Fig. 8 is the structural schematic diagram of another terminal provided in an embodiment of the present invention.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other without creative efforts
Embodiment shall fall within the protection scope of the present invention.
It should be noted that the term used in embodiments of the present invention is the mesh only merely for description specific embodiment
, it is not intended to limit the invention." the one of the embodiment of the present invention and singulative used in the attached claims
Kind ", " described " and "the" are also intended to including most forms, unless context clearly shows that other meanings.It is also understood that this
Term "and/or" used herein refers to and includes one or more associated any or all possible group of list items purposes
It closes.
Fig. 1 is referred to, Fig. 1 is that the flow for the method that a kind of split screen provided in an embodiment of the present invention plays video and advertisement is shown
It is intended to, the method includes：
Step S101, terminal receives video playing instruction.
Wherein, the terminal is that with display screen and can access all kinds of video portal websites or installation and operation is all kinds of regards
The smart machine of frequency client, such as smart mobile phone (such as Android phone, i0S mobile phones), tablet computer, palm PC, pen
Remember this computer etc..
Specifically, the video playing instruction can be the operation that user clicks video icon, can be the voice of user
Video playing instructs, and can be that user rocks the terminal, can be that user is remotely sent to the video playing of the terminal and refers to
It enables, the embodiment of the present invention does not do any restrictions.
Step S102, it detects whether to need to play promotional literature.
Specifically, whether needing to play promotional literature to be that the videoconference client used by client or video website determine
, which specific time point broadcasting promotional literature to be also to be determined by videoconference client or video website at.For example,
If terminal receives advertisement play instruction, or receives the relevant code of advertisement, it is necessary to play promotional literature.
The promotional literature can be local file, be stored in the terminal, can also be network file, be stored in clothes
It is engaged in device (such as Advertisement Server etc.).
In alternative embodiment, when the promotional literature is the network file being stored in server, user passes through video
After client or video website send out video playing instruction, terminal can load the relevant code of video (such as Javascript,
JS codes), if containing the relevant JS codes of advertisement in video correlative code, terminal can be according to relevant JS codes from wide
It accuses server and obtains promotional literature.
Wherein, the promotional literature includes advertisement play time, and the terminal is after receiving promotional literature alternatively, working as
After promotional literature finds promotional literature when being local file, detects and parse the advertisement reproduction time in the promotional literature
Point needs to play promotional literature in the advertisement play time.The advertisement play time corresponds to the video file
Some time point in reproduction time section, the terminal parse the promotional literature to obtain the advertisement play time,
And when the video file plays, need to play corresponding promotional literature when reaching advertisement play time.
The advertisement reproduction time can be the starting point in video file reproduction time section, i.e., start to broadcast in video file
When putting while playing promotional literature；The advertisement reproduction time can also be any one among video file reproduction time section
Time point can start to play promotional literature when video file broadcasting starts 10 minutes, 30 minutes, 1 hour,
Midway is played in the video file be implanted into the promotional literature.Wherein, the advertisement reproduction time can be according to advertiser
Requirement specifically set, can also be set dynamically according to the specific duration of the promotional literature and video file.
Specifically, the promotional literature can be played by forms such as video, dynamic picture, static images.
Step S103, if so, the terminal plays the video playing in the first display area instructs corresponding video text
Part, and play the promotional literature in the second display area；Wherein, first display area and second display area
It is misaligned.
Specifically, the video file can be all kinds of video resources such as film, TV play, variety show, programme televised live.
In a kind of possible embodiment, the video file is local file, is stored in the terminal, the terminal is receiving
After being instructed to video playing, the terminal searches the video playing and instructs corresponding video file and play the video text
Part.
In alternatively possible embodiment, the video file is Internet resources, is stored in server, the end
End sends video resource after receiving video playing instruction, to server and asks and receive the video file that server returns,
And play the video file.Wherein, the video file includes video content (animation, word, picture etc.) and the video
The corresponding audio of content.
In another possible embodiment, the video file is the file stored in other-end, the terminal
The video file that other-end returns is asked and received by sending video resource to other terminals, and plays the video text
Part.
Specifically, after terminal receives video file and promotional literature, in a kind of possible embodiment, the end
End is detected before video file broadcasting in the case of need to play promotional literature, i.e., when the advertisement in the described promotional literature plays
Between be video file reproduction time section starting point, then the terminal starts to play the video text in the first display area
Part plays the promotional literature in the second display area.
In alternatively possible embodiment, need to play if the terminal detects in video file broadcasting
Promotional literature, then the terminal needs to play halfway play promotional literature in video file.The i.e. described terminal is in promotional literature
Before broadcasting, the playing video file in the region that first display area and second display area form reaches
When advertisement reproduction time, then in first display area broadcasting video file, institute is played in second display area
State promotional literature.
In an alternative embodiment, the terminal plays the video file in first display area with the first volume,
The promotional literature is played with the second volume in second display area.Wherein, first volume and the second volume is big
It is small to be independently arranged by user, can also be terminal system default setting, first volume can be than described
Two give great volume, can also be smaller than second volume, can also be identical with second volume.
Fig. 2 and Fig. 3 is referred to, Fig. 2 and Fig. 3 respectively illustrate two kind of first display area and the second display area described
The schematic diagram of position in terminal screen.By taking the terminal is smart mobile phone as an example, when the mobile phone is in transverse screen state, institute
The left area that the first display area is the terminal screen is stated, second display area is the right side region of the terminal screen
Domain, alternatively, first display area is the right area of the terminal screen, second display area is the end panel
The left area of curtain；When the mobile phone is in vertical screen state, first display area is the upper lateral areas of the terminal screen
Domain, second display area is the underside area of the terminal screen, alternatively, first display area is the end panel
The underside area of curtain, second display area are the upper-side area of the terminal screen.In other implementations, described
First display area can be the upper left corner, the upper right corner, the lower left corner, the lower right corner, the center of the screen of the terminal screen, described
Other in addition to first display area in region when second display area is the terminal screen playing video file
Part, wherein first display area and second display area are misaligned.
It is understood that the shape of first display area and second display area can be round, square
Shape, rectangle, sector and irregular figure, the embodiment of the present invention are not limited.First display area and the second display
The specific location and concrete shape in region can be that user is independently arranged, and can also be what terminal system was given tacit consent to.
In embodiments of the present invention, terminal, can in different display area difference playing video files and promotional literature
To be realized by two ways：
1, one section in video file is stitched together by terminal when needing to play promotional literature with promotional literature, phase
When in play a file, only this document is that video file and promotional literature have been done splicing by terminal, play when,
It is formed in the visual effect that different display area split screens plays the promotional literature and the video file.
2, display screen is divided into two by terminal when needing to play promotional literature, and video is played in the first display area
File plays promotional literature in the second display area, is equivalent to while running two playing programs, be independent of each other.By display screen
The processing method of curtain split screen is completed according to the different of terminal by different codes.For example, using Android system (Android)
Terminal, can by component Activity increase onMultiWindowModeChanged methods, make the page in split screen
Do not switch between split screen state.It should be understood that terminal can also make terminal split screen by other methods, and in same screen
The different display areas of curtain show the video file and the promotional literature respectively.
Referring to Fig. 4, Fig. 4 is that the flow for the method that another split screen provided in an embodiment of the present invention plays video and advertisement is shown
Be intended to, method shown in method and Fig. 1 shown in Fig. 4 the difference is that, this method is further comprising the steps of：
S104, receiving area regulating command.
Specifically, the region regulating command can be the instruction that user touches that the screen of the terminal is sent out, it can also
It is by sending out voice or shaking the instruction that the terminal sends out.
S105, the big of first display area or second display area is adjusted according to the region regulating command
It is small, and first display area after adjustment continues to play the video file, second viewing area after adjustment
Continue to play the promotional literature in domain.
Specifically, the terminal can be with receiving area regulating command, and described the is adjusted according to the region regulating command
The size of one display area or second display area, first display area after adjustment are continued to play described wide
File is accused, second display area after adjustment continues to play the promotional literature.Referring to Fig. 5 and Fig. 6, Fig. 5 and Fig. 6 show
The size for having gone out to adjust first display area and second display area according to the zone adjusting operation of user is shown
It is intended to.
For concrete example, user is simultaneously when watching video and advertisement, it is seen that the content of advertisement is oneself to compare to feel emerging
Interest, it is desirable to learn about, at this moment user can increase the size of the second display area, while reduce the first display area more
Size preferably watches advertisement convenient for oneself.
In a kind of possible embodiment, the region regulating command of the user can also be to first viewing area
The adjusting of the domain either shape of second display area, specific location for example can be by first display area or
The shape of second display area is adjusted to circle from square, and lower right corner etc. is adjusted to from the upper left corner；The region is adjusted
Instruction can also be the adjusting to the size of the volume of the video file played in first display area or to described the
The adjusting of the size of the volume of the promotional literature played in two display areas.
Step S106, after the promotional literature finishes, the terminal is in first display area and described
The region of two display areas composition plays the video file.
Specifically, after the promotional literature finishes, the terminal is restored to broadcast before promotional literature broadcasting
The case where putting the video file.For example, it is assumed that before promotional literature broadcasting, terminal transverse screen in screen is full frame
The video file is played, when needing to play promotional literature, the left area in screen plays the video file, is shielding
Right area in curtain plays the promotional literature, full frame in screen to continue to play after the promotional literature finishes
The video file.
It is appreciated that after promotional literature finishes, terminal switches back into not split screen state from split screen state, continues to play
Video file.Counterpart terminal distinguishes the two ways of playing video file and promotional literature in different regions, can pass through two
Kind method is realized：
If 1, terminal is when split screen plays, it is that one section in video file is stitched together with promotional literature, is equivalent to
When playing a file, then after finishing spliced file, terminal will continue playing video file.
If 2, terminal is when needing to play promotional literature, display screen is divided into two, plays and regards in the first display area
Frequency file plays promotional literature in the second display area, is equivalent to while running two playing programs, then being broadcast in promotional literature
After putting, terminal closes the corresponding playing program of promotional literature.The processing method of split screen display available is exited also according to terminal
Different completed by different codes, for example, the terminal for using Android system, can be by increasing in component Activity
Add onMultiWindowModeChanged methods, the page is made to switch between split screen and not split screen state.It should be understood that terminal
Terminal can also be made to be switched to not split screen state from split screen state by other methods, and continue playing video file.
It is above-mentioned it is found that the embodiment of the present invention split screen play video and advertisement method, terminal receive video playing instruction；
It detects whether to need to play promotional literature, if so, the terminal plays the video playing instruction pair in the first display area
The video file answered, and play the promotional literature in the second display area；Wherein, first display area and described
Two display areas are misaligned, can split screen play video and advertisement, continue to play video while product placement, do not interrupt use
Video is watched at family, saves user time, promotes user experience, meanwhile, allow the time of the advertisement of implantation longer so that advertisement is broadcast
It discharges whole, reaches the effect of publicity of advertisement.
The above-mentioned method for illustrating the embodiment of the present invention, for the ease of preferably implementing the above-mentioned of the embodiment of the present invention
Correspondingly the device of the embodiment of the present invention is provided below in scheme.
Fig. 7 is referred to, Fig. 7 is a kind of structural schematic diagram of terminal provided in an embodiment of the present invention.As shown in fig. 7, described
Terminal 700 includes following functions unit：
First receiving unit 710, for receiving video playing instruction；
Detection unit 720 needs to broadcast for after first receiving unit receives video playing instruction, detecting whether
Put promotional literature；
Broadcast unit 730 is when being for the testing result in the detection unit, and first in display unit 740 is aobvious
Show that region plays the video playing and instructs corresponding video file, and is played in the second display area of the display unit
The promotional literature；
The display unit 740, including first display area and second display area, for showing described regard
Frequency file and/or the promotional literature, first display area and second display area are misaligned.
In the present embodiment, the detection unit is specifically used for playing the preceding or described video file in the video file
It detects whether to need to play promotional literature in broadcasting.
In the present embodiment, the broadcast unit is specifically used for after the promotional literature finishes, described the
One display area and the region of second display area composition play the video file.
In the present embodiment, the terminal 700 further includes：Second receiving unit 750 adjusts for receiving area and refers to
It enables；
Region adjusts unit 760, for adjusting first display area or described according to the region regulating command
The size of second display area；
The broadcast unit is specifically used for, and first display area after adjustment continues to play the video file,
Continue to play the promotional literature in second display area after adjustment.
In the present embodiment, it is specifically used for comprising advertisement play time, the broadcast unit in the promotional literature
In the advertisement play time promotional literature is played in second display area.
It should be noted that the function of each functional unit can be according to above-mentioned in terminal 700 in various embodiments of the present invention
Method specific implementation in embodiment of the method, specific implementation process are referred to embodiment of the method shown in above-mentioned Fig. 1 or Fig. 4
In associated description, details are not described herein again.
Fig. 8 is referred to, Fig. 8 is the structural schematic diagram of another terminal provided in an embodiment of the present invention.The end of the present embodiment
End 800 includes：At least one processor 801, communication interface 802, user interface 803 and memory 804, processor 801, communication
Interface 802, user interface 803 can be connected with memory 804 by bus or other manner, and the embodiment of the present invention is with by total
For line 805 connects.Wherein,
Processor 801 can be general processor, such as central processing unit (Central Processing Unit,
CPU)。
Communication interface 802 can be wireline interface (such as Ethernet interface) or wireless interface (such as cellular network interface
Or use wireless lan interfaces), for being communicated with other-end or website.
The concretely touch panel, including touch screen and touch screen of user interface 803, for detecting the behaviour on touch panel
It instructs, user interface 803 can also be physical button or mouse.User interface 803 can also be display screen, for defeated
Go out, show image or data.
Memory 804 may include volatile memory (Volatile Memory), such as random access memory
(Random Access Memory, RAM)；Memory can also include nonvolatile memory (Non-Volatile
), such as read-only memory (Read-Only Memory, ROM), flash memory (Flash Memory), hard disk Memory
(Hard Disk Drive, HDD) or solid state disk (Solid-State Drive, SSD)；Memory 804 can also include upper
State the combination of the memory of type.Memory 804 is for storing batch processing code, and processor 801 is for calling memory 804
The program code of middle storage executes following operation：
Terminal receives video playing instruction；
It detects whether to need to play promotional literature, be broadcast if so, the terminal plays the video in the first display area
The corresponding video file of instruction is put, and the promotional literature is played in second display area；Wherein, first display
Region and second display area are misaligned.
Optionally, described to detect whether that needing to play promotional literature includes：Before the video file plays or described regard
Frequency file detects whether to need to play promotional literature in playing.
Optionally, further include：
After the promotional literature finishes, the terminal is in first display area and second display area
The region of composition plays the video file.
Optionally, the video file is played in first display area in the terminal, and aobvious described second
After showing that region plays promotional literature, further include：Receiving area regulating command；Described the is adjusted according to the region regulating command
The size of one display area or second display area, and first display area after adjustment is continued described in broadcasting
Video file, second display area after adjustment continue to play the promotional literature.
Optionally, it is broadcast in second display area comprising advertisement play time, the terminal in the promotional literature
Putting the promotional literature includes：
The terminal plays the promotional literature in the advertisement play time in second display area.
It is above-mentioned it is found that the embodiment of the present invention terminal, pass through receive video playing instruction；It detects whether to need to play advertisement
File, if so, the terminal plays the video playing in the first display area instructs corresponding video file, and the
Two display areas play the promotional literature；Wherein, first display area and second display area are misaligned, can
Split screen plays video and advertisement, continues to play video while product placement, does not interrupt user and watches video, when saving user
Between, user experience is promoted, meanwhile, allow the time of the advertisement of implantation longer so that advertisement plays completely, reaches the publicity of advertisement
Effect.
One of ordinary skill in the art will appreciate that realizing all or part of flow in above-described embodiment method, being can be with
Relevant hardware is instructed to complete by computer program, the program can be stored in a computer read/write memory medium
In, the program is when being executed, it may include such as the flow of the embodiment of above-mentioned each method.Wherein, the storage medium can be magnetic
Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access
Memory, RAM) etc..
It is above disclosed to be only a preferred embodiment of the present invention, the power of the present invention cannot be limited with this certainly
Sharp range, those skilled in the art can understand all or part of the processes for realizing the above embodiment, and is weighed according to the present invention
Equivalent variations made by profit requirement, still belong to the scope covered by the invention.
Claims (10)
1. a kind of method that split screen plays video and advertisement, which is characterized in that including：
Terminal receives video playing instruction；
It detects whether to need to play promotional literature, refer to if so, the terminal plays the video playing in the first display area
Corresponding video file is enabled, and the promotional literature is played in the second display area；Wherein, first display area and institute
It is misaligned to state the second display area.
2. according to the method described in claim 1, it is characterized in that, described detect whether that needing to play promotional literature includes：
It detects whether to need to play promotional literature before the video file plays or in video file broadcasting.
3. according to the method described in claim 1, it is characterized in that, further including：
After the promotional literature finishes, the terminal is formed in first display area and second display area
Region play the video file.
4. according to the method described in claim 1, it is characterized in that, in the terminal described in the broadcasting of first display area
Video playing instructs corresponding video file, and after second display area plays the promotional literature, further includes：
Receiving area regulating command；
The size of first display area or second display area is adjusted according to the region regulating command, and is being adjusted
First display area after section continues to play the video file, and second display area after adjustment continues to play
The promotional literature.
5. according to the method described in claim 1, it is characterized in that, including advertisement play time, institute in the promotional literature
State terminal includes in second display area broadcasting promotional literature：
The terminal plays the promotional literature in the advertisement play time in second display area.
6. a kind of terminal, which is characterized in that including：
First receiving unit, for receiving video playing instruction；
Detection unit needs to play advertisement for after first receiving unit receives video playing instruction, detecting whether
File；
Broadcast unit is to be played in the first display area of display unit when being for the testing result in the detection unit
The video playing instructs corresponding video file, and plays the advertisement text in the second display area of the display unit
Part；
The display unit, including first display area and second display area, for showing the video file
And/or the promotional literature, first display area and second display area are misaligned.
7. terminal as claimed in claim 6, which is characterized in that
The detection unit is specifically used for detecting whether to need before the video file plays or in video file broadcasting
Play promotional literature.
8. terminal according to claim 6, which is characterized in that the broadcast unit is specifically used for broadcasting in the promotional literature
After putting, described in the region broadcasting that first display area of the display unit and second display area form
Video file.
9. terminal according to claim 6, which is characterized in that further include：
Second receiving unit is used for receiving area regulating command；
Region adjusts unit, for adjusting first display area or second display according to the region regulating command
The size in region；
The broadcast unit is additionally operable to, and first display area after adjustment continues to play the video file, is adjusting
Continue to play the promotional literature in second display area afterwards.
10. terminal according to claim 6, which is characterized in that include advertisement play time, institute in the promotional literature
Broadcast unit is stated to be specifically used for playing the promotional literature in second display area in the advertisement play time.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710195234.XA CN108668159A (en) | 2017-03-28 | 2017-03-28 | A kind of split screen plays the method and terminal of video and advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710195234.XA CN108668159A (en) | 2017-03-28 | 2017-03-28 | A kind of split screen plays the method and terminal of video and advertisement |
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| Publication Number | Publication Date |
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| CN108668159A true CN108668159A (en) | 2018-10-16 |
Family
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710195234.XA Pending CN108668159A (en) | 2017-03-28 | 2017-03-28 | A kind of split screen plays the method and terminal of video and advertisement |
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| Country | Link |
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| CN (1) | CN108668159A (en) |
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