CN110677702B - Video advertisement processing method, device and computer readable storage medium - Google Patents
Video advertisement processing method, device and computer readable storage medium Download PDFInfo
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- CN110677702B CN110677702B CN201910917617.2A CN201910917617A CN110677702B CN 110677702 B CN110677702 B CN 110677702B CN 201910917617 A CN201910917617 A CN 201910917617A CN 110677702 B CN110677702 B CN 110677702B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/845—Structuring of content, e.g. decomposing content into time segments
- H04N21/8456—Structuring of content, e.g. decomposing content into time segments by decomposing the content in the time domain, e.g. in time segments
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- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a video advertisement processing method, a device and a computer readable storage medium, wherein the video advertisement processing method comprises the following steps: acquiring advertisement space information in a target video description file; acquiring video advertisement information according to the advertisement space information; and storing the video advertisement information into an advertisement bearing unit so as to process the video advertisement corresponding to the video advertisement information based on the advertisement bearing unit. According to the embodiment of the invention, the video advertisement information corresponding to the target video can be stored in the advertisement bearing unit, so that the user skips the video advertisement in the process of watching the target video, the video advertisement is prevented from influencing the video watching experience of the user, and the video watching experience of the user is improved.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to a video advertisement processing method, a video advertisement processing device, and a computer-readable storage medium.
Background
Video advertisement is an important means for realizing business change in the current video industry. Currently, video advertisements are typically played by inserting a leader, trailer, and/or middle of a corresponding video. However, when the video advertisement is inserted into the video, the user can watch the corresponding video after watching the video advertisement, which affects the video watching experience of the user.
Disclosure of Invention
The embodiment of the invention provides a video advertisement processing method, video advertisement processing equipment and a computer readable storage medium, which are used for solving the problem that the conventional video advertisement influences the video watching experience of a user.
In order to solve the technical problem, the invention is realized as follows:
in a first aspect, an embodiment of the present invention provides a video advertisement processing method, including:
acquiring advertisement space information in a target video description file;
acquiring video advertisement information according to the advertisement position information;
and storing the video advertisement information into an advertisement carrying unit so as to process the video advertisement corresponding to the video advertisement information based on the advertisement carrying unit.
Optionally, before obtaining the video advertisement information according to the advertisement space information, the method further includes:
acquiring at least one of user information, target video information and specification information of the advertisement carrying unit;
the acquiring video advertisement information according to the advertisement space information includes:
and acquiring the video advertisement information according to the advertisement space information and at least one of the acquired user information, the acquired target video information and the specification information of the advertisement bearing unit.
Optionally, the specification information of the advertisement carrying unit includes at least one of the following items:
the method comprises the following steps of storage capacity, a display mode of an advertisement bearing unit, a video advertisement browsing mode, a video advertisement clearing mode and a video advertisement classifying mode.
Optionally, the obtaining video advertisement information according to the advertisement space information includes:
detecting whether video advertisements are allowed not to be played on the advertisement positions corresponding to the advertisement position information or not according to the advertisement position information;
and under the condition that video advertisements are not allowed to be played on the advertisement positions, acquiring the video advertisement information corresponding to the advertisement positions.
Optionally, the obtaining video advertisement information according to the advertisement space information includes:
sending an advertisement request message to an advertisement system, wherein the advertisement request message comprises the advertisement position information;
and receiving the video advertisement information sent by the advertisement system according to the advertisement space information.
In a second aspect, an embodiment of the present invention provides a video advertisement processing method, including:
acquiring information of an advertisement bearing unit of a user; wherein the information of the advertisement carrying unit comprises: specification information of the advertisement carrying unit and video advertisement information in the advertisement carrying unit; the video advertisement information is obtained according to the advertisement position information in the target video description file and is stored in the advertisement bearing unit;
And processing the video advertisement corresponding to the video advertisement information by using the specification information of the advertisement bearing unit.
Optionally, the specification information of the advertisement carrying unit includes at least one of the following items:
the display mode of the advertisement bearing unit, the video advertisement browsing mode and the video advertisement clearing mode.
Optionally, the method further includes:
receiving charging information of the advertisement bearing unit;
wherein the charging information is determined based on specification information of the advertisement carrying unit.
In a third aspect, an embodiment of the present invention provides a video advertisement processing apparatus, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the computer program, when executed by the processor, implements the steps of the video advertisement processing method.
In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps of the video advertisement processing method.
In the embodiment of the invention, the video advertisement information corresponding to the target video is stored in the advertisement carrying unit, and the corresponding video advertisement is processed based on the advertisement carrying unit, so that the user can skip the video advertisement in the process of watching the target video, the video advertisement is prevented from influencing the video watching experience of the user, and the video watching experience of the user is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required to be used in the embodiments of the present invention will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive labor.
FIG. 1 is a flowchart of a video advertisement processing method according to an embodiment of the present invention;
FIG. 2 is a second flowchart of a video advertisement processing method according to an embodiment of the present invention;
FIG. 3 is a block diagram illustrating a video advertisement processing procedure according to an embodiment of the present invention;
FIG. 4 is a schematic structural diagram of a video advertisement processing apparatus according to an embodiment of the present invention;
FIG. 5 is a second schematic structural diagram of a video advertisement processing apparatus according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a video advertisement processing device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
For ease of understanding, the advertisement bearing unit in the embodiment of the present invention is first explained as follows.
In the embodiment of the present invention, the advertisement carrying unit may be referred to as an "advertisement box". The advertisement bearer is user-specific and independent of the user device. The user's advertisement bearers are user global, typically one user has one advertisement bearer. The advertisement carrying unit of the user is used for storing video advertisement information, the video advertisement information is obtained according to advertisement position information in a description file of a video when the user requests to watch the video (no matter the source of the video, the video can be a live video or a client video, and the like), and the video advertisement information is stored in the advertisement carrying unit, so that the user can skip the video advertisement corresponding to the video advertisement information in the process of watching the video, the video advertisement is prevented from influencing the video watching experience of the user, and the video watching experience of the user is improved.
Alternatively, the advertisement bearer of the user may be provided through a backend server, such as an 'advertisement box server', which may be a virtual space in a corresponding server provided to the user. The background server can provide advertisement bearing units with various specifications so as to meet the requirement that users select the advertisement bearing units with different rules. The specification information of the advertisement carrying unit selected by the user can be maintained at the background server side, and the specification information is irrelevant to the video player.
Optionally, the specification information of the advertisement bearing unit of the user may include, but is not limited to, at least one of:
1) storage capacity, i.e. the size of the advertisement carrying unit;
2) the display mode of the advertisement bearing unit; for example, the display mode may be any one of the following: full screen overlay play screen display, fixed size picture-in-picture display, definable size picture-in-picture display, multi-screen split screen display, and the like;
3) a video advertisement browsing mode; the video advertisement browsing mode can be understood as a browsing mode when the video advertisement is cleared, and can be any one of the following modes: each video advertisement must be completely broadcast, the video advertisement is broadcast quickly, the video advertisement is deleted directly after the video advertisement is broadcast for a preset second (such as 1S or 2S), the video advertisement is deleted directly without being broadcast, and the like;
4) a video advertisement removal mode; for example, the purging mode may be any one of the following: clearing video advertisements one by one, simultaneously clearing a plurality of video advertisements, clearing all video advertisements of the super VIP paying user (namely clearing all video advertisements on the premise of not watching the video advertisements), and the like;
5) video advertisement classification mode; the video advertisement classification mode is an attribute used for advertisement operation; the advertiser can select whether the advertisement is classified in the advertisement bearing unit of the user; after the advertisements are classified in the advertisement carrying unit, different advertisement operation effects can be generated.
Based on the above, the specification information of the advertisement carrying unit in the embodiment of the present invention may be expressed as: < storage capacity, display mode of advertisement carrying unit, video advertisement browsing mode, video advertisement removing mode, video advertisement classifying mode, … … >. The specification information of the advertisement carrying unit can be set according to the operation requirement, for example, other specification attribute information besides the above specification information can be added.
The present invention will be described in detail below with reference to the accompanying drawings and examples.
Referring to fig. 1, fig. 1 is a flowchart of a video advertisement processing method, which can be applied to a video server or an advertisement box server according to an embodiment of the present invention. As shown in fig. 1, the method may include the steps of:
step 101: and acquiring the advertisement space information in the target video description file.
It should be noted that before obtaining the advertisement space information in the target video description file, the video server may first receive a video watching request sent by the user equipment in a conventional manner, where the video watching request is used to request to watch the target video; secondly, based on the video watching request, establishing a user watching task (Session), and acquiring a corresponding video description file, namely a target video description file, from a Content Delivery Network (CDN); and then analyzing the target video description file to obtain the advertisement space information in the target video description file. The target video description file may support, but is not limited to, at least one of: HLS (Apple's dynamic rate adaptation technology), DASH (HTTP-based dynamic adaptive streaming), etc.
Optionally, when the video advertisement processing process of this embodiment is implemented by the advertisement box server, after the video server acquires the advertisement space information in the target video description file, the video server needs to send the advertisement space information to the advertisement box server. And the format of the interactive data between the video server and the advertisement box server includes but is not limited to JSON, XML, protobuf, and the like.
Step 102: and acquiring video advertisement information according to the advertisement space information.
In this embodiment, when step 102 is executed, an advertisement request message may be first sent to an advertisement system (also referred to as "advertisement server"), where the advertisement request message includes advertisement slot information; and then receiving the video advertisement information sent by the advertisement system according to the advertisement space information. It should be noted that before returning the video advertisement information, the advertisement system may first determine whether the corresponding advertiser allows the video advertisement not to be played on the corresponding advertisement slot, and return the video advertisement information to the video server and/or the advertisement box server if the video advertisement is allowed not to be played on the advertisement slot. The video advertisement information may specifically be description information of a video advertisement.
Optionally, the process of acquiring the video advertisement information in step 102 may be: firstly, according to advertisement position information, detecting whether video advertisements are allowed not to be played on advertisement positions corresponding to the advertisement position information; and then under the condition that the video advertisements are not allowed to be played on the advertisement positions, acquiring the video advertisement information corresponding to the advertisement positions. Therefore, the video advertisement information can be selectively stored in the advertisement carrying unit based on the requirements of the advertiser, and the like, thereby increasing the advertisement operation means of the video service.
Step 103: and storing the video advertisement information into an advertisement carrying unit so as to process the video advertisement corresponding to the video advertisement information based on the advertisement carrying unit.
It is understood that the advertisement carrying unit in step 103 can refer to the above description, and will not be described herein. If the storage space of the advertisement bearing unit is full, the video advertisement information cannot be stored, and the advertisement in the video requested to be watched by the user cannot be skipped by the advertisement bearing unit.
In the embodiment of the invention, the video advertisement information corresponding to the target video is stored in the advertisement carrying unit, and the corresponding video advertisement is processed based on the advertisement carrying unit, so that the user can skip the video advertisement in the process of watching the target video, the video advertisement is prevented from influencing the video watching experience of the user, and the video watching experience of the user is improved.
Furthermore, the corresponding video advertisements are processed through the advertisement bearing unit, and compared with the method of directly skipping the advertisements in the target video by paying, the display of the video advertisements can be increased, so that the effect of the video advertisements is influenced to the minimum extent, and the advertisement operation means of the video service is increased.
In the embodiment of the invention, based on the requirement of playing the video advertisement, when the video advertisement information is obtained, the video advertisement information can be obtained according to the advertisement space information, and can be further obtained by combining at least one of the user information, the target video information and the specification information of the advertisement bearing unit.
Optionally, before the step 102, the method may further include: acquiring at least one of user information, target video information, and specification information of the advertisement carrying unit.
The step 102 may include: and acquiring video advertisement information according to the advertisement space information and at least one of the acquired user information, the acquired target video information and the specification information of the advertisement carrying unit.
In one embodiment, when acquiring the video advertisement information, the advertisement slot information and at least one of the acquired user information, the target video information and the specification information of the advertisement carrying unit may be first transmitted to the advertisement system through an advertisement request message; and then receiving the video advertisement information sent by the advertisement system according to the advertisement request message.
Optionally, the user information may include, but is not limited to, at least one of the following: user gender, recent consumption information of the user, professional information of the user and the like. In this way, video advertisements may be selected in conjunction with user information, thereby improving the effectiveness of the pushed video advertisements.
The target video information may be description information of the target video. In this way, video advertisements may be selected in conjunction with the targeted video information, thereby selecting matching video advertisements.
The specification information of the advertisement carrying unit may include at least one of: the storage capacity, the display mode of the advertisement bearing unit, the video advertisement browsing mode, the video advertisement clearing mode, the video advertisement classifying mode and the like. It should be noted that when the video advertisement information is obtained by combining the specification information of the advertisement carrying unit, it can be further determined whether to allow the video advertisement information to be stored in the advertisement carrying unit to be obtained according to the advertiser requirement. For example, if the video advertisement browsing mode of the advertisement carrying unit of the user a is to directly delete the video advertisement after playing the preset second, the requirement of the advertiser 1 is that the video advertisement of the advertiser 1 must be stored in the advertisement carrying unit that the video advertisement browsing mode is that each video advertisement must be completely played, and at this time, when the user a requests to watch the video, the video advertisement information of the advertiser 1 in the video cannot be obtained, that is, the video advertisement information cannot be stored in the advertisement carrying unit of the user a. For another example, if the display mode of the advertisement carrying unit of the user B is a fixed-size picture-in-picture display, and the video advertisement requested by the advertiser 2 must be stored in the advertisement carrying unit with the display mode of full-screen display, then the user B cannot obtain the video advertisement information of the advertiser 2 in the video when requesting to watch the video, that is, cannot store the video advertisement information in the advertisement carrying unit of the user B. Thus, the advertisement operation means of the video service can be increased.
Referring to fig. 2, fig. 2 is a flowchart of another video advertisement processing method, which is applied to a user equipment according to an embodiment of the present invention. As shown in fig. 2, the method may include the steps of:
step 201: information of an advertisement carrying unit of a user is acquired.
Wherein the information of the advertisement carrying unit comprises: specification information of the advertisement carrying unit and video advertisement information in the advertisement carrying unit; the video advertisement information is obtained according to the advertisement position information in the target video description file and is stored in the advertisement bearing unit.
Step 202: and processing the video advertisement corresponding to the video advertisement information by using the specification information of the advertisement bearing unit.
Optionally, this process may be play, clear, etc. When the storage space of the advertisement bearing unit is empty, prompt information can be sent to the user equipment by the advertisement box server to prompt the user to browse and clear the video advertisement.
In executing the embodiment, a user may access the advertisement box server according to the user identifier through a browsing entry of the advertisement bearer of the player (which may be a client APP specially configured to process video advertisements) in the user equipment, so as to obtain information of the advertisement bearer of the user, and process the video advertisements in the advertisement bearer. And after performing the processing operation, the user device may feed back processing operation information to the advertisement box server. Therefore, on one hand, the advertisement carrying unit of the user can be updated according to the advertisement cleaning operation of the user; on the other hand, the browsing and cleaning operation record of the user can be fed back to the advertisement system, so that the advertisement system can better operate the subsequent video advertisement by utilizing the browsing and cleaning operation record of the user; and meanwhile, the information is sent to an advertisement charging system to perform more refined advertisement charging operation.
In the embodiment of the invention, the video advertisement information stored in the advertisement carrying unit can be processed by utilizing the advertisement carrying unit, and the video advertisement information is obtained according to the advertisement position information in the target video description file and stored in the advertisement carrying unit, so that a user can skip the video advertisement in the process of watching the target video, the video watching experience of the user is prevented from being influenced by the video advertisement, and the video watching experience of the user is improved.
Optionally, the specification information of the advertisement carrying unit may include at least one of: the display mode of the advertisement bearing unit, the video advertisement browsing mode and the video advertisement clearing mode.
For example, if the display mode of the advertisement carrying unit selected by the user is full-screen overlay play screen display, the video advertisement can be played based on the full-screen overlay play screen display. For another example, if the video advertisement browsing mode selected by the user is to directly delete the video advertisement after playing for 1 second, when the video advertisement is played on the corresponding display interface, each video advertisement (regardless of the playing time length of the video advertisement) can be directly deleted after playing for 1 second. For another example, if the video advertisement removal method selected by the user is to simultaneously remove a plurality of video advertisements, the selected plurality of video advertisements can be simultaneously removed by the removal button when removing the video advertisements.
In the embodiment of the invention, in order to meet the diversified requirements of the advertisement service, the corresponding charging rule can be defined according to the specification of the advertisement bearing unit. I.e. different charging means are possible for ad bearers of different sizes. This billing for the advertisement bearing units may be done by the advertisement billing system and paid for by the user for the advertisement bearing unit of his choice.
Optionally, the method further includes:
receiving charging information of the advertisement bearing unit;
wherein the charging information is determined based on specification information of the advertisement carrying unit.
Thus, different charging can be carried out on the advertisement bearing unit selected by the user, thereby meeting the diversified requirements of the advertisement service.
The video advertisement processing procedure according to the embodiment of the present invention is described below with reference to fig. 3.
In an embodiment of the present invention, as shown in fig. 3, the corresponding video advertisement processing procedure may include:
1) a user sends a video watching request to a video server through a playing terminal (namely user equipment); for example, the video viewing request is for requesting to view the video S.
2) The video server establishes a user watching task according to the video watching request, acquires a video description file corresponding to the video S from the CDN, and acquires information of an advertisement bearing unit of the user from the advertisement box server; the information of the advertisement carrying unit may include rule information and storage space information of the advertisement carrying unit.
3) The video server analyzes the acquired video description file, acquires the advertisement space information in the video description file, and sends an advertisement request message to the advertisement system by using the advertisement space information, the user information, the video information and the information of the advertisement bearing unit.
4) The advertisement system determines video advertisement 1 (which may include at least one advertisement) that is allowed to be placed in the advertisement carrying unit and video advertisement 2 (which may include at least one advertisement) that is not allowed to be placed in the advertisement carrying unit according to the received advertisement request message in combination with advertiser's request, etc., and returns the determination result to the video server.
5) The video server edits an original video description file of the video S, inserts the video description content of the video advertisement 2 into a corresponding video advertisement position in the original video description file, and returns the edited video description file to the playing terminal; meanwhile, the information of the video advertisement 1 is stored in the advertisement carrying unit of the user, and the updated advertisement carrying unit is returned to the advertisement box server.
6) And the playing terminal requests video slices (including video advertisement slices) from the CDN according to the received video description file and plays the video slices.
7) And the user accesses the advertisement box server according to the user identification ID through the advertisement bearing unit browsing entrance in the playing terminal and requests to acquire the information of the corresponding advertisement bearing unit.
8) The advertisement box server sends a video advertisement request to the advertisement system according to the user request and the video advertisement position information which is not cleaned in the advertisement bearing unit so as to request the corresponding video advertisement, and receives a video advertisement address returned by the advertisement system so as to store the video advertisement address in the advertisement bearing unit.
9) And the advertisement box server sends the information of the advertisement bearing unit to the playing terminal and processes the video advertisement.
10) In addition, the broadcasting terminal can also receive charging information sent by the advertisement charging system, wherein the charging information is determined based on the specification information of the advertisement bearing unit of the user. And the advertisement billing system may acquire the specification information of the advertisement carrying unit of the user from the advertisement box server.
Referring to fig. 4, fig. 4 is a schematic structural diagram of a video advertisement processing apparatus according to an embodiment of the present invention, and as shown in fig. 4, the video advertisement processing apparatus 40 includes:
a first obtaining module 41, configured to obtain advertisement space information in a target video description file;
a second obtaining module 42, configured to obtain video advertisement information according to the advertisement space information;
a storage module 43, configured to store the video advertisement information in an advertisement carrying unit, so as to process a video advertisement corresponding to the video advertisement information based on the advertisement carrying unit.
Optionally, the video advertisement processing apparatus 40 may further include:
the third acquisition module is used for acquiring at least one of user information, target video information and specification information of the advertisement carrying unit;
the second obtaining module 42 is specifically configured to: and acquiring the video advertisement information according to the advertisement space information and at least one of the acquired user information, the acquired target video information and the specification information of the advertisement carrying unit.
Optionally, the specification information of the advertisement carrying unit includes at least one of the following items:
the method comprises the following steps of storage capacity, a display mode of an advertisement bearing unit, a video advertisement browsing mode, a video advertisement clearing mode and a video advertisement classifying mode.
Optionally, the second obtaining module 42 may include:
the detection unit is used for detecting whether video advertisements are allowed not to be played on the advertisement positions corresponding to the advertisement position information or not according to the advertisement position information;
and the acquisition unit is used for acquiring the video advertisement information corresponding to the advertisement space under the condition that the video advertisement is allowed not to be played on the advertisement space.
Optionally, the second obtaining module 42 may include:
a sending unit, configured to send an advertisement request message to an advertisement system, where the advertisement request message includes the advertisement location information;
And the receiving unit is used for receiving the video advertisement information sent by the advertisement system according to the advertisement space information.
It can be understood that the video advertisement processing apparatus 40 according to the embodiment of the present invention can implement each process implemented in the method embodiment shown in fig. 1 and achieve the same beneficial effects, and for avoiding repetition, details are not repeated here.
Referring to fig. 5, fig. 5 is a schematic structural diagram of another video advertisement processing apparatus according to an embodiment of the present invention, and as shown in fig. 5, the video advertisement processing apparatus 50 includes:
a fourth obtaining module 51, configured to obtain information of an advertisement carrying unit of a user; wherein the information of the advertisement carrying unit comprises: specification information of the advertisement carrying unit and video advertisement information in the advertisement carrying unit; the video advertisement information is obtained according to the advertisement position information in the target video description file and is stored in the advertisement bearing unit;
and the processing module 52 is configured to process the video advertisement corresponding to the video advertisement information by using the specification information of the advertisement carrying unit.
Optionally, the specification information of the advertisement carrying unit includes at least one of the following items:
The display mode of the advertisement bearing unit, the video advertisement browsing mode and the video advertisement clearing mode.
Optionally, the video advertisement processing apparatus 50 may further include:
a receiving module, configured to receive charging information of the advertisement carrying unit;
wherein the charging information is determined based on specification information of the advertisement carrying unit.
It can be understood that the video advertisement processing apparatus 50 according to the embodiment of the present invention can implement each process implemented in the method embodiment shown in fig. 2 and achieve the same beneficial effects, and for avoiding repetition, details are not repeated here.
In addition, an embodiment of the present invention further provides a video advertisement processing apparatus, including a memory, a processor, and a computer program stored in the memory and capable of running on the processor, where the computer program, when executed by the processor, can implement each process of the video advertisement processing method embodiment, and can achieve the same technical effect, and is not described herein again to avoid repetition.
Referring to fig. 6, an embodiment of the present invention further provides a video advertisement processing apparatus, which includes a bus 61, a transceiver 62, an antenna 63, a bus interface 64, a processor 65, and a memory 66.
In an embodiment of the present invention, the video advertisement processing apparatus further includes: a computer program stored on the memory 66 and executable on the processor 65.
Optionally, the computer program may implement the following steps when executed by the processor 65:
acquiring advertisement space information in a target video description file;
acquiring video advertisement information according to the advertisement space information;
and storing the video advertisement information into an advertisement carrying unit so as to process the video advertisement corresponding to the video advertisement information based on the advertisement carrying unit.
Optionally, the computer program may implement the following steps when executed by the processor 65:
acquiring information of an advertisement bearing unit of a user; wherein the information of the advertisement carrying unit comprises: specification information of the advertisement carrying unit and video advertisement information in the advertisement carrying unit; the video advertisement information is obtained according to the advertisement position information in the target video description file and is stored in the advertisement bearing unit;
and processing the video advertisement corresponding to the video advertisement information by using the specification information of the advertisement bearing unit.
It can be understood that, in the embodiment of the present invention, when being executed by the processor 65, the computer program can implement the processes of the method embodiments shown in fig. 1 or fig. 2, and can achieve the same technical effects, and in order to avoid repetition, the description thereof is omitted here.
In fig. 6, a bus architecture (represented by bus 61), bus 61 may include any number of interconnected buses and bridges, bus 61 linking together various circuits including one or more processors, represented by processor 65, and memory, represented by memory 66. The bus 61 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface 64 provides an interface between the bus 61 and the transceiver 62. The transceiver 62 may be one element or a plurality of elements, such as a plurality of receivers and transmitters, providing a means for communicating with various other apparatus over a transmission medium. The data processed by the processor 65 is transmitted over a wireless medium via the antenna 63, and further, the antenna 63 receives the data and transmits the data to the processor 65.
The processor 65 is responsible for managing the bus 61 and general processing and may also provide various functions including timing, peripheral interfaces, voltage regulation, power management, and other control functions. And the memory 66 may be used to store data used by the processor 65 in performing operations.
Alternatively, the processor 65 may be a CPU, ASIC, FPGA or CPLD.
The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored, and when being executed by a processor, the computer program can implement each process of the video advertisement processing method in the embodiment, and can achieve the same technical effect, and is not described herein again to avoid repetition.
Computer-readable media, which include both non-transitory and non-transitory, removable and non-removable media, may implement the information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element identified by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are only for description, and do not represent the advantages and disadvantages of the embodiments.
Through the description of the foregoing embodiments, it is clear to those skilled in the art that the method of the foregoing embodiments may be implemented by software plus a necessary general hardware platform, and certainly may also be implemented by hardware, but in many cases, the former is a better implementation. Based on such understanding, the technical solutions of the present invention or portions thereof contributing to the prior art may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and amendments can be made without departing from the principle of the present invention, and these modifications and amendments should also be considered as the protection scope of the present invention.
Claims (10)
1. A method for processing video advertisements, comprising:
acquiring advertisement space information in a target video description file;
acquiring video advertisement information according to the advertisement space information;
storing the video advertisement information into an advertisement bearing unit, and processing the video advertisement corresponding to the video advertisement information by user equipment according to the specification information of the advertisement bearing unit; wherein the advertisement carrying unit corresponds to a user.
2. The method of claim 1, wherein before obtaining video advertisement information according to the advertisement space information, the method further comprises:
acquiring at least one of user information, target video information and specification information of the advertisement carrying unit;
the acquiring video advertisement information according to the advertisement space information includes:
and acquiring the video advertisement information according to the advertisement space information and at least one of the acquired user information, the acquired target video information and the specification information of the advertisement carrying unit.
3. The method of claim 2, wherein the specification information of the advertisement carrying unit comprises at least one of:
the method comprises the following steps of storage capacity, a display mode of an advertisement bearing unit, a video advertisement browsing mode, a video advertisement clearing mode and a video advertisement classifying mode.
4. The method of claim 1, wherein the obtaining video advertisement information according to the advertisement space information comprises:
detecting whether video advertisements are allowed not to be played on the advertisement positions corresponding to the advertisement position information or not according to the advertisement position information;
and under the condition that video advertisements are not allowed to be played on the advertisement positions, acquiring the video advertisement information corresponding to the advertisement positions.
5. The method of claim 1, wherein the obtaining video advertisement information according to the advertisement space information comprises:
sending an advertisement request message to an advertisement system, wherein the advertisement request message comprises the advertisement position information;
and receiving the video advertisement information sent by the advertisement system according to the advertisement space information.
6. A method for processing video advertisements, comprising:
acquiring information of an advertisement bearing unit of a user; wherein the information of the advertisement carrying unit comprises: specification information of the advertisement carrying unit and video advertisement information in the advertisement carrying unit; the video advertisement information is obtained according to the advertisement position information in the target video description file and is stored in the advertisement bearing unit; the advertisement bearing unit corresponds to a user;
And processing the video advertisement corresponding to the video advertisement information by using the specification information of the advertisement bearing unit.
7. The method of claim 6, wherein the specification information of the advertisement-bearing unit comprises at least one of:
the display mode of the advertisement bearing unit, the video advertisement browsing mode and the video advertisement clearing mode.
8. The method of claim 6, further comprising:
receiving charging information of the advertisement bearing unit;
wherein the charging information is determined based on specification information of the advertisement carrying unit.
9. A video advertisement processing apparatus comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the computer program, when executed by the processor, implements the steps of the video advertisement processing method according to any one of claims 1 to 5 or implements the steps of the video advertisement processing method according to any one of claims 6 to 8.
10. A computer-readable storage medium storing a computer program, characterized in that the computer program, when executed by a processor, implements the steps of the video advertisement processing method according to any one of claims 1 to 5, or implements the steps of the video advertisement processing method according to any one of claims 6 to 8.
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