CN107172451B - Video playing control method and device - Google Patents
Video playing control method and device Download PDFInfo
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- CN107172451B CN107172451B CN201710497356.4A CN201710497356A CN107172451B CN 107172451 B CN107172451 B CN 107172451B CN 201710497356 A CN201710497356 A CN 201710497356A CN 107172451 B CN107172451 B CN 107172451B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/854—Content authoring
- H04N21/8547—Content authoring involving timestamps for synchronizing content
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- Information Transfer Between Computers (AREA)
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Abstract
The invention discloses a video playing control method and a video playing control device, wherein the video playing control method comprises the following steps: acquiring video stream data; receiving an advertisement resource object pushed by a server; generating a data node, wherein the data node is a set formed by a preset time node and a corresponding associated advertisement resource object in the video stream data; and traversing the data nodes to play the video. The invention improves the flexibility of advertisement resource pushing.
Description
Technical Field
The present invention relates to the field of video playing technologies, and in particular, to a video playing control method and apparatus.
Background
When a user watches an online video using the internet, some advertisements are usually placed at certain key time points of a feature video to improve product revenue. However, the traditional advertisement delivery service usually inserts some pre-generated advertisements into the key time points needing insertion and pushes the advertisements to the user, and the advertisement delivery mode is poor in flexibility and cannot achieve dynamic update of the advertisements.
Disclosure of Invention
The invention mainly aims to provide a video playing control method and a video playing control device, and aims to improve the flexibility of advertisement resource pushing.
In order to achieve the above object, the present invention provides a video playing control method, which includes the following steps:
acquiring video stream data;
receiving an advertisement resource object pushed by a server;
generating a data node, wherein the data node is a set formed by a preset time node and a corresponding associated advertisement resource object in the video stream data;
and traversing the data nodes to play the video.
Preferably, the advertisement resource object comprises a first advertisement resource object and a second advertisement resource object;
the data nodes comprise a front patch node and a middle patch node, and the middle patch node is positioned behind the front patch node in a period of time;
wherein the pre-patch node has an association relationship with the first advertisement resource object, and the mid-patch node has an association relationship with the second advertisement resource object.
Preferably, the preset time node in the video stream data has a start time stamp and an end time stamp.
Preferably, the second advertisement resource object is a spot advertisement resource object; prior to the step of generating a data node, the method further comprises:
when a playing request is received, sending a playing instruction to the server, and judging whether an advertisement insertion resource object exists or not;
and when the inter-cut advertisement resource object exists, generating an inter-cut resource acquisition request, and acquiring the inter-cut advertisement resource object pushed by the server according to the inter-cut resource acquisition request when the difference value between the current video playing time and the starting timestamp of the inter-cut node is less than the preset time.
Preferably, the playing instruction includes user identification information, and the server determines whether there is an advertisement insertion resource object corresponding to the user identification information according to a preset advertisement pushing rule;
if yes, pushing a spot advertisement resource object corresponding to the user identification information;
if not, pushing a preset advertisement insertion resource object.
In addition, to achieve the above object, the present invention further provides a video playback control apparatus, including:
the physical stream module is used for acquiring video stream data;
the advertisement resource object acquisition module is used for receiving the advertisement resource object pushed by the server;
the logic data module is used for generating data nodes, and the data nodes are a set formed by preset time nodes and corresponding associated advertisement resource objects in the video stream data;
and the data interface module is used for traversing the data nodes to play the video.
Preferably, the advertisement resource object comprises a first advertisement resource object and a second advertisement resource object;
the data nodes comprise a front patch node and a middle patch node, and the middle patch node is positioned behind the front patch node in a period of time;
wherein the pre-patch node has an association relationship with the first advertisement resource object, and the mid-patch node has an association relationship with the second advertisement resource object.
Preferably, the preset time node in the video stream data has a start time stamp and an end time stamp.
Preferably, the second advertisement resource object is a spot advertisement resource object; the video playback control device further includes:
the instruction sending module is used for sending a playing instruction to the server when a playing request is received, and judging whether an advertisement insertion resource object exists or not;
and the request generating module is used for generating a spot resource acquiring request when the spot advertisement resource object exists, and acquiring the spot advertisement resource object pushed by the server according to the spot resource acquiring request when the difference value between the current video playing time and the starting timestamp of the middle clip node is less than the preset time.
Preferably, the playing instruction includes user identification information, and the server determines whether there is an advertisement insertion resource object corresponding to the user identification information according to a preset advertisement pushing rule;
if yes, pushing a spot advertisement resource object corresponding to the user identification information;
if not, pushing a preset advertisement insertion resource object.
The invention is implemented by acquiring video stream data; receiving an advertisement resource object pushed by a server; generating a data node, wherein the data node is a set formed by a preset time node and a corresponding associated advertisement resource object in the video stream data; and traversing the data nodes to play the video. Because the video data and the advertisement resource object are associated, when the advertisement resource object is updated, the advertisement resource object does not need to be inserted into the video data, and therefore, the flexibility of pushing the advertisement resource object is improved.
Drawings
Fig. 1 is a schematic flowchart of a video playback control method according to a first embodiment of the present invention;
FIG. 2 is a flowchart illustrating a video playback control method according to a second embodiment of the present invention;
FIG. 3 is a schematic structural diagram of a video playback control apparatus according to a first embodiment of the present invention;
fig. 4 is a schematic structural diagram of a video playback control apparatus according to a second embodiment of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The present invention provides a video playing control method, referring to fig. 1, in an embodiment, the video playing control method includes:
step S10, acquiring video stream data;
step S20, receiving the advertisement resource object pushed by the server;
step S30, generating a data node, wherein the data node is a set formed by a preset time node and a corresponding associated advertisement resource object in the video stream data;
and step S40, traversing the data nodes to play the video.
The video playing control method provided by the embodiment of the invention is mainly applied to a video playing system and is used for controlling and managing the playing of a video playing client.
The video stream data may come from a CDN network and a P2P network. In this embodiment, when the user clicks and watches the online video, the video stream data of the network is downloaded to perform online video playing. It should be noted that the format of the video stream data may be set according to actual needs, and is not further limited herein.
In this embodiment, preferably, the advertisement resource object includes a first advertisement resource object and a second advertisement resource object;
the data nodes comprise a front patch node and a middle patch node, and the middle patch node is positioned behind the front patch node in a period of time;
wherein the pre-patch node has an association relationship with the first advertising resource object and the mid-patch node has an association relationship with the second advertising resource object.
In this embodiment, the advertisement resource object corresponding to the front patch node is an advertisement before video playing. For example, the user may register a member so that whether to skip the advertisement according to the member type; the above-mentioned well inserted sheet node is for inserting the advertisement, also can choose whether to skip broadcast the advertisement according to the member type.
Specifically, the front patch node, the middle patch node and the feature patch node are respectively and correspondingly provided with a play start time and a play end time.
Specifically, in this embodiment, the video playing client includes a player and a data stream module, and in this embodiment, 4 management modules are divided in the data stream module, including a physical stream module, an advertisement resource object acquisition module, a logic data module, and a data interface module. The physical stream module is used for downloading video stream data, and the advertisement resource object acquisition module is used for acquiring an advertisement resource object. The logic data module is used for managing the logic data. The logical data is composed of data nodes, each of which contains a StartTime (i.e. start play time) and an endplay (end play time) respectively representing the position of the current node on the feature timeline.
The data nodes are divided into front patch nodes, middle patch nodes and positive patch nodes according to different service types. The feature node is further divided into a plurality of nodes (feature node 1, feature node 2 …) by the middle patch node (inserted at the key frame position), that is, one or more middle patch nodes are contained in the adjacent feature nodes.
Each data node may contain 0 or more child nodes, with the child nodes and parent nodes (i.e., the pre-patch, mid-patch, and feature nodes described above) maintaining the same interface. The data of each node can be dynamically updated, and if the current node is a feature, the update is not needed. When the data interface module reads data from the father node, the data is read from each child node in sequence, and after the data is read from one node, the data reading of the next node is continued. And switching to the next father node when the reading from the current father node is finished (the condition of finishing the reading is that the time stamp of the read data packet is more than or equal to EndTime of the current node).
When the read father node is a middle clip node and a child node is arranged below the middle clip node (the data of the child node is the advertisement insertion data), playing the advertisement insertion; and when the read father node is a feature node, performing normal video playing.
The invention is implemented by acquiring video stream data; receiving an advertisement resource object pushed by a server; generating a data node, wherein the data node is a set formed by a preset time node and a corresponding associated advertisement resource object in the video stream data; and traversing the data nodes to play the video. Because the video data and the advertisement resource object are associated, when the advertisement resource object is updated, the advertisement resource object does not need to be inserted into the video data, and therefore, the flexibility of pushing the advertisement resource object is improved.
Further, referring to fig. 2, based on the first embodiment of the video playing control method of the present invention, in the second embodiment of the video playing control method of the present invention, the second advertisement resource object is an advertisement insertion resource object; the step of generating the data node further comprises the following steps:
step S40, when receiving the playing request, sending a playing instruction to the server, and judging whether there is an advertisement insertion resource object;
step S50, when the inter-cut advertisement resource object exists, generating an inter-cut resource obtaining request, and when the difference value between the current video playing time and the starting timestamp of the inter-cut node is less than the preset time, obtaining the inter-cut advertisement resource object pushed by the server according to the inter-cut resource obtaining request.
In this embodiment, the video playing client may provide a corresponding control for the user to input the playing request. Specifically, for example, an online video preview interface may be provided by a main display interface of the video playing client, and when a user clicks a video on the online video preview interface, a video playing request is generated; and sending a playing instruction to a server according to the video playing request so as to acquire video data and inquire whether the video has a spot advertisement resource object. And when the inter-cut advertisement resource object exists, generating an inter-cut resource acquisition request in the video playing client. In the process of video playing, reading node data by a data interface module for playing, and when the difference value between the current video playing time and the starting timestamp of the middle clip node is less than the preset time, downloading inter-cut resources and storing the inter-cut resources under the middle clip node; and when the data interface module reads the middle clip node, playing the advertisement insertion resource object.
It can be understood that the content of the play instruction may be set according to actual needs, and preferably, in this embodiment, the play instruction includes user identification information, the server determines whether there is an inter-cut advertisement resource object corresponding to the user identification information according to a preset advertisement push rule, if so, pushes an inter-cut advertisement resource corresponding to the user identification information, and if not, pushes a preset inter-cut advertisement resource object.
In this embodiment, since the user identification information and the advertisement insertion resource corresponding to the user identification information are stored in the server, different advertisement insertion resource objects can be pushed according to different users, and the push pertinence of the advertisement insertion resource objects is improved.
Referring to fig. 3, in an embodiment, the video playback control apparatus of the present invention includes:
a physical stream module 10, configured to obtain video stream data;
the advertisement resource object acquisition module 20 receives the advertisement resource object pushed by the server;
the logic data module 30 is configured to dock the video stream data and the advertisement resources pushed by the server with corresponding nodes according to a preset node partition rule to form data nodes;
and the data interface module 40 is used for sequentially reading the data nodes and outputting the data nodes to a player for video playing.
The video playing control device provided by the embodiment of the invention is mainly applied to a video playing system and is used for controlling and managing the playing of a video playing client.
The video stream data may come from a CDN network and a P2P network. In this embodiment, when the user clicks and watches the online video, the video stream data of the network is downloaded to perform online video playing. It should be noted that the format of the video stream data may be set according to actual needs, and is not further limited herein.
In this embodiment, preferably, the advertisement resource object includes a first advertisement resource object and a second advertisement resource object;
the data nodes comprise a front patch node and a middle patch node, and the middle patch node is positioned behind the front patch node in a period of time;
wherein the pre-patch node has an association relationship with the first advertising resource object and the mid-patch node has an association relationship with the second advertising resource object.
In this embodiment, the advertisement resource corresponding to the front patch node is an advertisement before video playing. For example, the user may register a member so that whether to skip the advertisement or not may be selected according to the member type; the middle insert piece node is used for inserting advertisements, and whether the advertisements are played in a jumping mode or not can be selected according to the member types.
Specifically, the front patch node, the middle patch node and the feature patch node are respectively and correspondingly provided with a play start time and a play end time.
Specifically, in this embodiment, the video playing client includes a player and a data stream module, and in this embodiment, 4 management modules are divided in the data stream module, including the above-mentioned physical stream module, the advertisement resource object acquisition module, the logic data module, and the data interface module. The physical stream module is used for downloading video stream data, and the advertisement resource object acquisition module is used for acquiring an advertisement resource object. The logic data module is used for managing the logic data. The logical data is composed of data nodes, each of which contains a StartTime (i.e. start play time) and an endplay (end play time) respectively representing the position of the current node on the feature timeline.
The data nodes are divided into front patch nodes, middle patch nodes and positive patch nodes according to different service types. The feature node is further divided into a plurality of nodes (feature node 1, feature node 2 …) by the middle patch node (inserted at the key frame position).
Each data node may contain 0 or more child nodes, with the child nodes and parent nodes (i.e., the pre-patch, mid-patch, and feature nodes described above) maintaining the same interface. The data of each node can be dynamically updated, and if the current node is a feature, the update is not needed. When the data interface module reads data from the father node, the data is read from each child node in sequence, and after the data is read from one node, the data reading of the next node is continued. And switching to the next father node when the reading from the current father node is finished (the condition of finishing the reading is that the time stamp of the read data packet is more than or equal to EndTime of the current node).
When the read father node is a middle clip node and a child node is arranged below the middle clip node (the data of the child node is the advertisement insertion data), playing the advertisement insertion; and when the read father node is a feature node, performing normal video playing.
The invention is implemented by acquiring video stream data; according to a preset node division rule, the video stream data and the advertisement resources pushed by the server are butted with corresponding nodes to form data nodes; and sequentially reading the data nodes and outputting the data nodes to a player for video playing. The video data and the advertisement resources are subjected to node processing, so that the nodes of the advertisement resources can be updated without inserting the advertisement resources into the video data, and the flexibility of pushing the advertisement resources is improved.
Further, referring to fig. 4, based on the first embodiment of the video playing control device of the present invention, in the second embodiment of the video playing control device of the present invention, the second advertisement resource object is an advertisement insertion resource object; the video playback control device further includes:
the instruction sending module 40 is configured to send a play instruction to the server when receiving a play request, and determine whether an advertisement insertion resource object exists;
a request generating module 50, configured to generate a request for acquiring a spot advertisement resource when the spot advertisement resource object exists, and acquire the spot advertisement resource object pushed by the server according to the request for acquiring a spot advertisement resource when a difference between a current video playing time and a starting timestamp of the middle clip node is less than a preset time.
In this embodiment, the video playing client may provide a corresponding control for the user to input the playing request. Specifically, for example, an online video preview interface may be provided by a main display interface of the video playing client, and when a user clicks a video on the online video preview interface, a video playing request is generated; and sending a playing instruction to a server according to the video playing request so as to acquire video data and judge whether the video has the advertisement insertion resource. And when the inter-cut advertisement resource object exists, generating an inter-cut resource acquisition request in the video playing client. In the process of video playing, reading node data by a data interface module for playing, and when the difference value between the current video playing time and the starting timestamp of the middle clip node is less than the preset time, downloading inter-cut resources and storing the inter-cut resources under the middle clip node; and when the data interface module reads the middle clip node, playing the advertisement insertion resource object.
It can be understood that the content of the play instruction may be set according to actual needs, and preferably, in this embodiment, the play instruction includes user identification information, the server determines whether there is an inter-cut advertisement resource object corresponding to the user identification information according to a preset advertisement push rule, if so, pushes an inter-cut advertisement resource corresponding to the user identification information, and if not, pushes a preset inter-cut advertisement resource object.
In this embodiment, since the server stores the user identification information and the advertisement insertion resource object corresponding to the user identification information, different advertisement insertion resource objects can be pushed according to different users, and the push pertinence of the advertisement insertion resource object is improved.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (8)
1. A video playback control method, comprising:
acquiring video stream data;
receiving an advertisement resource object pushed by a server;
generating a data node, wherein the data node is a set formed by a preset time node and a corresponding associated advertisement resource object in the video stream data;
traversing the data nodes to play the video;
the advertisement resource object comprises a first advertisement resource object and a second advertisement resource object;
the data nodes comprise a front patch node and a middle patch node, and the middle patch node is positioned behind the front patch node in a period of time;
wherein the pre-patch node has an association relationship with the first advertisement resource object, and the mid-patch node has an association relationship with the second advertisement resource object.
2. The video playback control method of claim 1,
the preset time nodes in the video stream data have a start time stamp and an end time stamp.
3. The video playback control method of claim 1, wherein the second advertisement resource object is a spot advertisement resource object; prior to the step of generating a data node, the method further comprises:
when a playing request is received, sending a playing instruction to the server, and judging whether an advertisement insertion resource object exists or not;
and when the inter-cut advertisement resource object exists, generating an inter-cut resource acquisition request, and acquiring the inter-cut advertisement resource object pushed by the server according to the inter-cut resource acquisition request when the difference value between the current video playing time and the starting timestamp of the inter-cut node is less than the preset time.
4. The video playback control method of claim 3,
the playing instruction comprises user identification information, and the server judges whether an advertisement insertion resource object corresponding to the user identification information exists or not according to a preset advertisement pushing rule;
if yes, pushing a spot advertisement resource object corresponding to the user identification information;
if not, pushing a preset advertisement insertion resource object.
5. A video playback control apparatus, characterized in that the video playback control apparatus comprises:
the physical stream module is used for acquiring video stream data;
the advertisement resource object acquisition module is used for receiving the advertisement resource object pushed by the server;
the logic data module is used for generating data nodes, and the data nodes are a set formed by preset time nodes and corresponding associated advertisement resource objects in the video stream data;
the data interface module is used for traversing the data nodes to play videos;
the advertisement resource object comprises a first advertisement resource object and a second advertisement resource object;
the data nodes comprise a front patch node and a middle patch node, and the middle patch node is positioned behind the front patch node in a period of time;
wherein the pre-patch node has an association relationship with the first advertising resource object and the mid-patch node has an association relationship with the second advertising resource object.
6. The video playback control apparatus of claim 5,
the preset time nodes in the video stream data have a start time stamp and an end time stamp.
7. The video playback control device of claim 5, wherein the second advertisement resource object is a spot advertisement resource object; the video playback control device further includes:
the instruction sending module is used for sending a playing instruction to the server when a playing request is received, and judging whether an advertisement insertion resource object exists or not;
and the request generating module is used for generating a spot resource acquiring request when the spot advertisement resource object exists, and acquiring the spot advertisement resource object pushed by the server according to the spot resource acquiring request when the difference value between the current video playing time and the starting timestamp of the middle clip node is less than the preset time.
8. The video playback control apparatus of claim 7,
the playing instruction comprises user identification information, and the server judges whether an advertisement insertion resource object corresponding to the user identification information exists or not according to a preset advertisement pushing rule;
if yes, pushing a spot advertisement resource object corresponding to the user identification information;
if not, pushing a preset advertisement insertion resource object.
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