CN105872740A - Information integrating method and information integrating device - Google Patents
Information integrating method and information integrating device Download PDFInfo
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- CN105872740A CN105872740A CN201610273357.6A CN201610273357A CN105872740A CN 105872740 A CN105872740 A CN 105872740A CN 201610273357 A CN201610273357 A CN 201610273357A CN 105872740 A CN105872740 A CN 105872740A
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- 238000000034 method Methods 0.000 title claims abstract description 31
- 230000008569 process Effects 0.000 description 7
- 238000012216 screening Methods 0.000 description 6
- 230000008901 benefit Effects 0.000 description 3
- 238000011161 development Methods 0.000 description 3
- 238000011524 similarity measure Methods 0.000 description 3
- 230000009471 action Effects 0.000 description 2
- 230000008859 change Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 239000002453 shampoo Substances 0.000 description 2
- 235000019219 chocolate Nutrition 0.000 description 1
- 238000001514 detection method Methods 0.000 description 1
- 230000010354 integration Effects 0.000 description 1
- 230000002045 lasting effect Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012545 processing Methods 0.000 description 1
- 230000004044 response Effects 0.000 description 1
- 238000012800 visualization Methods 0.000 description 1
- XLYOFNOQVPJJNP-UHFFFAOYSA-N water Substances O XLYOFNOQVPJJNP-UHFFFAOYSA-N 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention provides an information integrating method and information integrating device. The information integrating method comprises the steps that a playing request of a user terminal is received, and a plurality of scene switching points of corresponding video content and pre-switching scene types corresponding to all scene switching points are obtained under the situation that it is determined that an advertisement is about to be inserted; for each of the scene switching points, an advisement video matched with the pre-switching scene type is selected according to the pre-switching scene type corresponding to the scene switching point, and the advisement video is associated with the scene switching point; the video content is played and pauses when it is detected that the video content is played at one scene switching point under the situation that the interval between the current moment and the moment when last time an advertisement is played is larger than a preset threshold value, and an advertisement video associated with the scene switching point is played, and the video content continues to be played when it is detected that the advertisement video is played completely. By means of the technology, specific advertisements can be played for different video scenes.
Description
Technical field
The present invention relates to computerized information field, particularly relate to a kind of information integrating method and information integrated device.
Background technology
Along with computer and the development of network technology, network video technique the most gradually with daily life,
Work etc. are closely bound up.Internet video is generally using computer or mobile device as user terminal, by network video
Frequently service provider provides, with Streaming Media as broadcast format, and can the most live or program request.Internet video typically needs
Wanting independent player, file format is mainly based upon P2P technology and takies the less Streaming Media of client resource
Form.Internet video generally using computer or mobile device as user terminal, utilizes the IM such as QQ, MSN
Instrument, carries out a technology or the application of visualization chat.
At present, user is when playing the Internet video that Web Video Service business provides, it will usually before being played
First carry out the broadcasting of advertisement video；Intercut extensively additionally, there is also some stagewises during Internet video is play
The mode accused, but the lasting reproduction time of the only user of this mode institute foundation.
Either which kind of mode above, its advertisement play is all fixing or random, and specific aim is poor.
Summary of the invention
The brief overview about the present invention given below, in order to provide about certain aspects of the invention
Basic comprehension.Should be appreciated that this general introduction is not that the exhaustive about the present invention is summarized.It is not
Being intended to determine key or the pith of the present invention, nor is it intended to limit the scope of the present invention.Its purpose is only
It is only to provide some concept in simplified form, in this, as the preamble in greater detail discussed after a while.
In consideration of it, the invention provides a kind of information integrating method and information integrated device, at least to solve mesh
The problem of the front method specific aim difference broken for commercialsy before Internet video is play or in broadcasting.
According to an aspect of the invention, it is provided a kind of information integrating method, described information integrating method bag
Include: receiving the playing request of user terminal, described playing request carries user profile and media information；
Based on described user profile, it is determined whether break for commercialsy；In the case of judging to break for commercialsy, obtain
Multiple scene switching points of the video content that described media information is corresponding and each corresponding cutting of scene switching point
Change front scene type；For each in the plurality of scene switching point, corresponding according to this scene switching point
Switching before scene type select with this switching before the advertisement video of scene type matching, and this advertisement is regarded
Frequency is associated with this scene switching point；Play described video content, and when detecting that described video content is play
To the plurality of scene switching point for the moment, at current time between the front moment once playing advertisement video
Time interval more than or equal in the case of predetermined threshold value, suspend and play described video content, play this
The advertisement video that scape switching point is associated, and after detecting that this advertisement video plays, continue to play institute
State video content.
Further, before described switching, scene type includes: bedroom；Kitchen；Bathroom；Toilet；Ward；
Outpatient service；Operating room；Pharmacy；Supermarket；Market；Clothes shop；Restaurant.
Further, described for each in the plurality of scene switching point, according to this scene switching point
Before corresponding switching scene type select with this switching before the step bag of advertisement video of scene type matching
Include: for each in the plurality of scene switching point, by scene before switching corresponding for this scene switching point
Type, as target type, selects at least one advertisement video so that described at least one in reservations database
The type of individual advertisement video is consistent with this target type, and the total of at least one advertisement video described is continued
Duration is equal to scheduled duration.
Further, described for each in the plurality of scene switching point, according to this scene switching point
Before corresponding switching scene type select with this switching before the step bag of advertisement video of scene type matching
Include: for each in the plurality of scene switching point, by scene before switching corresponding for this scene switching point
Type, as target type, selects multiple advertisement video in reservations database so that the plurality of advertisement video
Type consistent with this target type；For each in the plurality of advertisement video selected, calculating should
The similarity between last frame before the representative frame of advertisement video and this scene switching point, as this advertisement video
Corresponding Similarity value；At least one advertisement video is selected so that described at least one is wide based on Similarity value
Accuse total duration of video equal to scheduled duration.
According to a further aspect in the invention, a kind of information integrated device, described information integrated device are additionally provided
Including: receive unit, its playing request being arranged to receive user terminal, described playing request
Carry user profile and media information；Identifying unit, it is configured for described user profile, sentences
Determine whether to break for commercialsy；Acquiring unit, it is arranged to, in the case of judging to break for commercialsy, obtain
The multiple scene switching points and each scene switching point that take video content corresponding to described media information are corresponding
Scene type before switching；Associative cell, it is each that it is arranged to in the plurality of scene switching point
Individual, according to scene type before the switching that this scene switching point is corresponding select with this switching before scene type matching
Advertisement video, and this advertisement video is associated with this scene switching point；Playing control unit, it is joined
Put for playing described video content, and when detecting that described video content is played to the switching of the plurality of scene
Point for the moment, current time time interval between the front moment once playing advertisement video more than or etc.
In the case of predetermined threshold value, suspending and play described video content, that plays that this scene switching point is associated is wide
Accuse video, and after detecting that this advertisement video plays, continue to play described video content.
Further, before described switching, scene type includes: bedroom；Kitchen；Bathroom；Toilet；Ward；
Outpatient service；Operating room；Pharmacy；Supermarket；Market；Clothes shop；Restaurant.
Further, described associative cell is arranged to: each in the plurality of scene switching point
Individual, using scene type before switching corresponding for this scene switching point as target type, select in reservations database
Select at least one advertisement video so that the type of at least one advertisement video described is consistent with this target type,
And make total duration of at least one advertisement video described equal to scheduled duration.
Further, described associative cell is arranged to: each in the plurality of scene switching point
Individual, using scene type before switching corresponding for this scene switching point as target type, select in reservations database
Select multiple advertisement video so that the type of the plurality of advertisement video is consistent with this target type；For select
Each in the plurality of advertisement video, before calculating representative frame and this scene switching point of this advertisement video
Similarity between last frame, as the Similarity value that this advertisement video is corresponding；Select extremely based on Similarity value
A few advertisement video so that total duration of at least one advertisement video described is equal to scheduled duration.
The information integrating method of the present invention and information integrated device are by the scene switching instant in Internet video
Play advertisement video, and the advertisement video play determines based on scene handover information, therefore,
Can carry out that there is advertisement targetedly play for different video, different scene.
Compared to prior art, the present invention considers Internet video content itself and associating between advertisement video
Property, especially excavate the contiguity between the scene information in video and the scene of advertisement and (such as video has been broadcast
Relatedness between kitchen scene and the scene of so-and-so pan advertisement put is higher than kitchen scene and nightwear advertisement
Scene between relatedness), by advertisement video is integrated mutually with the scene information in video, it is possible to make
The advertisement video that be play has a stronger specific aim, and and the contiguity play between video relatively strong,
The interest level of user is the biggest.
Additionally, the present invention also by Double Selection (one heavily screening realized by scene matching, and another
Heavily screening is realized by Similarity Measure), before fully having excavated the switching of scene switching point, scene is wide with broadcasting
Accuse the contiguity between the scene of video.On the one hand, the scene title by each presetting carries out scene
Join, on the other hand, screened further by the similarity calculated therebetween before switching with scene switching point
The advertisement that scene scene is closest, two aspects combine, it is possible to make the advertisement video finally play for
Video content has the strongest specific aim, is broadcast at the last moment before enabling in particular to be directed to the commercial breaks moment
Scene in the video pictures put, considerably increases the relatedness between advertisement and video content.
By below in conjunction with the accompanying drawing detailed description to highly preferred embodiment of the present invention, the present invention these and
Other advantages will be apparent from.
Accompanying drawing explanation
The present invention can be better understood below in association with the description given by accompanying drawing by reference, its
In employ same or analogous reference in all of the figs to represent same or like parts.Institute
State accompanying drawing to comprise in this manual together with detailed description below and form this specification one
Point, and be used for being further illustrated by the preferred embodiments of the present invention and explaining the principle and advantage of the present invention.
In the accompanying drawings:
Fig. 1 is the flow chart of an exemplary process of the information integrating method schematically showing the present invention；
Fig. 2 is to schematically show the exemplary process diagram that the part of step S140 shown in Fig. 1 processes；
Fig. 3 is the block diagram of an example arrangement of the information integrated device schematically showing the present invention.
It will be appreciated by those skilled in the art that the element in accompanying drawing be only used to simple and clear for the sake of and show
Go out, and be not necessarily drawn to scale.Such as, in accompanying drawing, the size of some element may be relative to
Other elements are exaggerated, in order to be favorably improved the understanding to the embodiment of the present invention.
Detailed description of the invention
Hereinafter in connection with accompanying drawing, the one exemplary embodiment of the present invention is described.For clarity and conciseness
For the sake of, all features of actual embodiment are not the most described.It should be understood, however, that opening
Must make a lot specific to the decision of embodiment during sending out this practical embodiments any, in order to real
The objectives of existing developer, such as, meet those restrictive conditions relevant to system and business, and
These restrictive conditions may change along with the difference of embodiment.Though additionally, will also be appreciated that
So development is likely to be extremely complex and time-consuming, but to having benefited from the art technology of present disclosure
For personnel, this development is only routine task.
Here, also need to explanation a bit, in order to avoid having obscured the present invention because of unnecessary details,
Illustrate only in the accompanying drawings and according to the closely-related apparatus structure of the solution of the present invention and/or process step,
And eliminate other details little with relation of the present invention.
The embodiment provides a kind of information integrating method, described information integrating method includes: receive
Carrying out the playing request of user terminal, described playing request carries user profile and media information；Based on institute
State user profile, it is determined whether break for commercialsy；In the case of judging to break for commercialsy, obtain described matchmaker
Multiple scene switching points of the video content that body information is corresponding and switching front court corresponding to each scene switching point
Scape type；For each in the plurality of scene switching point, according to the switching that this scene switching point is corresponding
Front scene type select with this switching before the advertisement video of scene type matching, and by this advertisement video with should
Scene switching point is associated；Play described video content, and described when detecting that described video content is played to
Multiple scene switching points for the moment, in the current time time between the front moment once playing advertisement video
Interval, more than or equal in the case of predetermined threshold value, is suspended and is play described video content, plays the switching of this scene
The advertisement video that point is associated, and after detecting that this advertisement video plays, continue to play described video
Content.
Fig. 1 shows the flow chart of an exemplary process 100 of the information integrating method of the present invention.Such as figure
Shown in 1, in this example, exemplary process 100 starts from step S110.
When the media play on user is by user terminal should be used for playing Internet video, when it clicks on certain
When video intends to play, this application is generated corresponding playing request, and this playing request is sent out by the Internet
Give the server of correspondence.
In step s 110, receiving the playing request of user terminal, playing request carries user's letter
Breath and media information.Then, step S120 is performed.Wherein, user terminal can be such as computer, or
Person can be the such as mobile terminal device such as mobile phone, panel computer.User profile in playing request is such as wrapped
Include user name, user identity or grade (such as vip user or domestic consumer) etc..
In the step s 120, based on user profile, it is determined whether break for commercialsy: if so, perform step
S130；Otherwise, in response to this playing request, directly play the video content that media information is corresponding, that is,
Do not play advertisement video.
In step s 130, i.e. in the case of judging to break for commercialsy, corresponding the regarding of media information is obtained
Frequently scene type before multiple scene switching points of content and switching corresponding to each scene switching point.Then,
Perform step S140.
It is said that in general, scene refer in regular hour, space (mainly space) occur certain
Task Action or the specifically life picture constituted because of character relation, comparatively speaking, be action and the life of personage
Horizontal displaying interim in the concrete evolution of event signature story of a play or opera content of living.Say more easily, scene
Refer to one group of continuous print camera lens a single place shooting.
In the present invention, switching before scene type can be such as following any one: bedroom；Kitchen；Bathroom；
Toilet；Ward；Outpatient service；Operating room；Pharmacy；Supermarket；Market；Clothes shop；Restaurant；Etc..Also
That is, scene switching point is the abutment points when a scene switches to another scene.Such as, from kitchen
When room scene switches to bathroom scene, the abutment points of the two is scene switching point, and this scene switching point pair
Before the switching answered, scene type is then for kitchen.
In step S140, for each in multiple scene switching points, according to this scene switching point pair
Before the switching answered scene type select with this switching before the advertisement video of scene type matching, and by this advertisement
Video is associated with this scene switching point.Then, step S150 is performed.
Wherein, each advertisement video in pre-determined advertisement data base corresponds respectively to one or more scene class
Type.Such as, chocolate advertisement video can be preset as correspondence " supermarket " scene (i.e. corresponding switching front court
Scape type is " supermarket "), and shampoo advertisement video can be preset as correspondence " bathroom " scene and/or " surpass
City " scene (before i.e. corresponding switching, scene type is " bathroom " and/or " supermarket "), etc..
In other words, can be set in advance as, (reality is the corresponding scene title of each scene switching point
The scene title that a two field picture before this switching point is corresponding), and the most corresponding one or more fields of each advertisement video
Scape title (such as, an advertisement video may be simultaneously corresponding to supermarket and two, bathroom scene title).
So, after execution of step S140, in step S150, play video content, and when detection
It is played to multiple scene switching point for the moment to video content, once plays advertisement video at current time away from front
Moment between time interval more than or equal in the case of predetermined threshold value, suspend and play video content, broadcast
Put the advertisement video that this scene switching point is associated, and after detecting that this advertisement video plays, continue
Play video content.
By above description, the information integrating method of the present invention selects when the scene of Internet video switches
Carve and play advertisement video, and the advertisement video play determines based on scene handover information, therefore,
Can carry out that there is advertisement targetedly play for different video, different scene.
Compared to prior art, the present invention considers Internet video content itself and associating between advertisement video
Property, especially excavate the contiguity between the scene information in video and the scene of advertisement, such as video has been broadcast
Relatedness between kitchen scene and the scene of so-and-so pan advertisement put is higher than kitchen scene and nightwear advertisement
Scene between relatedness, therefore, utilize the said method of the present invention, it is possible to make to be play is wide
Accuse video and there is stronger specific aim, and and the contiguity play between video relatively strong, user's is interested
Degree is the biggest.
According to a kind of implementation, " for each in multiple scene switching points, root in step S140
According to scene type before the switching that this scene switching point is corresponding select with this switching before the advertisement of scene type matching
Video " step can be by processing realization as follows: for each in multiple scene switching points, should
Before the switching that scene switching point is corresponding, scene type is as target type, select in pre-determined advertisement data base to
A few advertisement video so that the type of at least one advertisement video is consistent with this target type, and make to
Total duration of a few advertisement video is equal to scheduled duration.
Wherein, scheduled duration for example, 60 seconds.Such as, it is assumed that the switching that certain scene switching point P1 is corresponding
Front scene type be bathroom, i.e. target type be bathroom, in pre-determined advertisement data base select 3 advertisements,
Article 1, shampoo advertisement video duration 15 seconds, Article 2 bath gel advertisement video duration 15 seconds, and the 3rd
Bar gondola water faucet shower advertisement video duration 30 seconds, then total duration of these 3 advertisement videos is equal to 60
Second.It is then possible to these 3 advertisement videos are associated with scene switching point P1, and in step S150
When being played to scene switching point P1, it is determined that current time (such as 2016/01/01/17:52) is once broadcast away from front
Whether the time interval between the moment (such as 2016/01/01/17:20) putting advertisement video is more than or equal to pre-
If threshold value (such as 30 minutes), through judging, this time interval is 32 minutes, more than 30 minutes, then
Suspend video content corresponding to playing stream media, play advertisement video that this scene switching point P1 is associated (i.e.
Above 3 advertisement videos).After detecting that these 3 advertisement videos play, continue to play video content.
According to another kind of implementation, in step S140 " for each in multiple scene switching points,
According to scene type before the switching that this scene switching point is corresponding select with this switching before scene type matching wide
Accuse video " step can also be realized by step S210 shown in Fig. 2～S230.
As in figure 2 it is shown, in step S210, for each in multiple scene switching points, by this
Before the switching that scape switching point is corresponding, scene type is as target type, selects multiple advertisement in reservations database
Video (quantity of multiple advertisement videos such as it may be predetermined that such as 10 or other numerical value) so that the plurality of
The type of advertisement video is consistent with this target type.Then, step S220 is performed.
In step S220, for each in the multiple advertisement videos selected, calculate this advertisement video
Representative frame and this scene switching point before last frame between similarity, as the phase that this advertisement video is corresponding
Like angle value.Then, step S230 is performed.
Wherein, the last frame before the last frame before scene switching point refers to the switching that this scene switching point is corresponding
Image.Represent frame the most predetermined, such as, in certain advertisement video that " kitchen " scene is corresponding,
The two field picture that can choose the picture wherein comprising the kitchen utensils such as gas-cooker or microwave oven is used as this advertisement
The representative frame of video.
The process calculating above-mentioned similarity such as can use the method for existing calculating image similarity to come in fact
Existing, I will not elaborate.
In step S230, in above-mentioned multiple advertisement videos, select at least one advertisement based on Similarity value
Video so that total duration of at least one advertisement video is equal to scheduled duration.Such as, above-mentioned multiple
In advertisement video, sorted according to Similarity value, then before coming before (Similarity value is higher)
Select at least one among M (such as 10), make total duration of this at least one advertisement video
Equal to scheduled duration.
For example, it is assumed that scheduled duration is 20 seconds, it is assumed that scene before the switching that certain scene switching point P2 is corresponding
Type be kitchen, i.e. target type be kitchen, in pre-determined advertisement data base select with " kitchen " scene pair
50 advertisement videos (as the example of multiple advertisement videos) answered, determine in 50 advertisement videos is each
The representative frame of bar advertisement video, then calculates representative frame and this scene switching point P2 of each advertisement video
Front 10 advertisement videos the highest with this last frame similarity are defined as by the front similarity between last frame
Candidate locations video, then, have selected 2 advertisement videos among these 10 advertisement videos, and Article 1 is fired
Gas kitchen advertisement video duration 10 seconds, and Article 2 pan advertisement video duration 10 seconds, then these 2
Total duration of advertisement video is equal to 20 seconds.It is then possible to by these 2 advertisement videos and scene switching point
P2 is associated, and when being played to scene switching point P2 in step S150, it is determined that current time is (such as
Moment of 2016/01/01/18:10) once playing advertisement video away from front (such as 2016/01/01/17:52, on the spot
Advertisement reproduction time corresponding for scape switching point P1) between time interval whether more than or equal to predetermined threshold value
(such as 30 minutes), through judging, this time interval is 18 minutes, less than 30 minutes, broadcasts in being to continue with
The video content that streaming media is corresponding.
So, by Double Selection, (a heavily screening is real by scene matching in the process of step S210～S230
Existing, and another heavy screening is realized by Similarity Measure), before fully having excavated the switching of scene switching point
Contiguity between scene and the scene playing advertisement video.On the one hand, by the scene title each preset
Carry out scene matching, on the other hand, screened further and scene by the similarity calculated therebetween
The closest advertisement of scene scene before switching point switching, two aspects combine, it is possible to make finally to be play
Advertisement video has the strongest specific aim for video content, before enabling in particular to be directed to the commercial breaks moment
Scene in the video pictures play at the last moment, considerably increases associating between advertisement with video content
Property.
Additionally, embodiments of the invention additionally provide a kind of information integrated device, this information integrated device includes:
Receiving unit, its playing request being arranged to receive user terminal, playing request carries user
Information and media information；Identifying unit, it is configured for user profile, it is determined whether intercut wide
Accuse；Acquiring unit, it is arranged to, in the case of judging to break for commercialsy, obtain media information corresponding
Multiple scene switching points of video content and switching corresponding to each scene switching point before scene type；Close
Receipts or other documents in duplicate unit, it is arranged to for each in multiple scene switching points, according to this scene switching point pair
Before the switching answered scene type select with this switching before the advertisement video of scene type matching, and by this advertisement
Video is associated with this scene switching point；Playing control unit, its be arranged to play video content, and
When detecting that video content is played to multiple scene switching point for the moment, once play extensively away from front at current time
Time interval between the moment of announcement video, more than or equal in the case of predetermined threshold value, is suspended and is play in video
Hold, play the advertisement video that this scene switching point is associated, and after detecting that this advertisement video plays,
Continue to play video content.
Fig. 3 shows an example arrangement of information integrated device 300.As it is shown on figure 3, information integration
Device 300 includes receiving unit 310, identifying unit 320, acquiring unit 330, associative cell 340 and broadcasting
Put control unit 350.
Wherein, receiving unit 310 and carry out the playing request of user terminal for reception, playing request carries
User profile and media information.
Identifying unit 320 is for deciding whether to break for commercialsy based on user profile.
Acquiring unit 330, in the case of judging to break for commercialsy at identifying unit 320, obtains media letter
Scene class before multiple scene switching points of the video content that breath is corresponding and switching corresponding to each scene switching point
Type.
Associative cell 340 is for for each in multiple scene switching points, according to this scene switching point pair
Before the switching answered scene type select with this switching before the advertisement video of scene type matching, and by this advertisement
Video is associated with this scene switching point.
Playing control unit 350 is used for playing video content, and when detecting that video content is played to multiple field
Scape switching point is for the moment, big in current time time interval between the front moment once playing advertisement video
In or equal in the case of predetermined threshold value, suspend and play video content, play what this scene switching point was associated
Advertisement video, and after detecting that this advertisement video plays, continue to play video content.
Wherein, before switching, scene type such as includes: bedroom；Kitchen；Bathroom；Toilet；Ward；Door
Examine；Operating room；Pharmacy；Supermarket；Market；Clothes shop；Restaurant etc..
By above description, the information integrated device of the present invention selects when the scene of Internet video switches
Carve and play advertisement video, and the advertisement video play determines based on scene handover information, therefore,
Can carry out that there is advertisement targetedly play for different video, different scene.
Compared to prior art, the present invention considers Internet video content itself and associating between advertisement video
Property, especially excavate the contiguity between the scene information in video and the scene of advertisement, such as video has been broadcast
Relatedness between kitchen scene and the scene of so-and-so pan advertisement put is higher than kitchen scene and nightwear advertisement
Scene between relatedness, therefore, utilize the said apparatus of the present invention, it is possible to make to be play is wide
Accuse video and there is stronger specific aim, and and the contiguity play between video relatively strong, user's is interested
Degree is the biggest.
According to a kind of implementation, associative cell 340 can be arranged to: for multiple scene switching points
In each, using scene type before switching corresponding for this scene switching point as target type, in predetermined number
According to storehouse selects at least one advertisement video so that the type of at least one advertisement video and this target type one
Cause, and make total duration of at least one advertisement video equal to scheduled duration.
According to another kind of implementation, associative cell 340 can also be arranged to: cuts for multiple scenes
Each in changing a little, using scene type before switching corresponding for this scene switching point as target type, in advance
Given data storehouse selects multiple advertisement video so that the type of the plurality of advertisement video is consistent with this target type；
For each in the multiple advertisement videos selected, the representative frame calculating this advertisement video switches with this scene
The similarity between last frame before Dian, as the Similarity value that this advertisement video is corresponding；Based on Similarity value
Select at least one advertisement video so that total duration of at least one advertisement video is equal to scheduled duration.
So, by Double Selection, (a heavily screening is realized by scene matching, and another heavy screening is
Realized by Similarity Measure), fully excavate scene and broadcasting advertisement video before the switching of scene switching point
Contiguity between scene.On the one hand, carry out scene matching by the scene title each preset, another
Aspect, screens scene scene front with the switching of scene switching point further by the similarity calculated therebetween
Closest advertisement, two aspects combine, it is possible to make the advertisement video finally play for video content
There is the strongest specific aim, the video play at the last moment before enabling in particular to be directed to the commercial breaks moment
Scene in picture, considerably increases the relatedness between advertisement and video content.
Although the embodiment according to limited quantity describes the present invention, but benefits from above description, this skill
Art skilled person understands, in the scope of the present invention thus described, it can be envisaged that other is implemented
Example.Additionally, it should be noted that the language used in this specification is primarily to the readable and purpose of teaching
And select rather than select to explain or limit subject of the present invention.Therefore, without departing from
In the case of the scope of the appended claims and spirit, for those skilled in the art
Many modifications and changes will be apparent from.For the scope of the present invention, the disclosure being the present invention is
Illustrative and not restrictive, it is intended that the scope of the present invention be defined by the claims appended hereto.
Claims (8)
1. information integrating method, it is characterised in that described information integrating method includes:
Receiving the playing request of user terminal, described playing request carries user profile and media information；
Based on described user profile, it is determined whether break for commercialsy；
In the case of judging to break for commercialsy, obtain multiple fields of video content corresponding to described media information
Scene type before scape switching point and switching corresponding to each scene switching point；
For each in the plurality of scene switching point, according to the switching front court that this scene switching point is corresponding
Scape type select with this switching before the advertisement video of scene type matching, and by this advertisement video and this scene
Switching point is associated；
Play described video content, and when detecting that described video content is played to the plurality of scene switching point
For the moment, it is more than or equal in current time time interval between the front moment once playing advertisement video
In the case of predetermined threshold value, suspend and play described video content, play the advertisement that this scene switching point is associated
Video, and after detecting that this advertisement video plays, continue to play described video content.
Information integrating method the most according to claim 1, it is characterised in that scene class before described switching
Type includes:
Bedroom；Kitchen；Bathroom；Toilet；Ward；Outpatient service；Operating room；Pharmacy；Supermarket；Market；
Clothes shop；Restaurant.
Information integrating method the most according to claim 1 and 2, it is characterised in that described for described
In multiple scene switching points each, select according to scene type before switching corresponding to this scene switching point
Include with the step of the advertisement video of scene type matching before this switching:
For each in the plurality of scene switching point, by scene before switching corresponding for this scene switching point
Type, as target type, selects at least one advertisement video so that described at least one in reservations database
The type of individual advertisement video is consistent with this target type, and the total of at least one advertisement video described is continued
Duration is equal to scheduled duration.
4. according to the information integrating method according to any one of claim 1-3, it is characterised in that described pin
To each in the plurality of scene switching point, according to scene type before switching corresponding to this scene switching point
Select with this switching before the step of advertisement video of scene type matching include:
For each in the plurality of scene switching point, by scene before switching corresponding for this scene switching point
Type, as target type, selects multiple advertisement video in reservations database so that the plurality of advertisement video
Type consistent with this target type；
For each in the plurality of advertisement video selected, calculate the representative frame of this advertisement video and be somebody's turn to do
The similarity between last frame before scene switching point, as the Similarity value that this advertisement video is corresponding；
At least one advertisement video is selected so that always holding of at least one advertisement video described based on Similarity value
Continuous duration is equal to scheduled duration.
5. information integrated device, it is characterised in that described information integrated device includes:
Receiving unit, its playing request being arranged to receive user terminal, described playing request is taken
With user profile and media information；
Identifying unit, it is configured for described user profile, it is determined whether break for commercialsy；
Acquiring unit, it is arranged to, in the case of judging to break for commercialsy, obtain described media information
Scene class before multiple scene switching points of corresponding video content and switching corresponding to each scene switching point
Type；
Associative cell, it is arranged to for each in the plurality of scene switching point, according to this
Before the switching that scape switching point is corresponding scene type select with this switching before the advertisement video of scene type matching,
And this advertisement video is associated with this scene switching point；
Playing control unit, it is arranged to play described video content, and in described video being detected
Hold and be played to the plurality of scene switching point for the moment, current time away from front once play advertisement video time
Time interval between quarter, more than or equal in the case of predetermined threshold value, is suspended and is play described video content, broadcast
Put the advertisement video that this scene switching point is associated, and after detecting that this advertisement video plays, continue
Play described video content.
Information integrated device the most according to claim 5, it is characterised in that scene class before described switching
Type includes:
Bedroom；Kitchen；Bathroom；Toilet；Ward；Outpatient service；Operating room；Pharmacy；Supermarket；Market；
Clothes shop；Restaurant.
7. according to the information integrated device described in claim 5 or 6, it is characterised in that described associative cell
It is arranged to:
For each in the plurality of scene switching point, by scene before switching corresponding for this scene switching point
Type, as target type, selects at least one advertisement video so that described at least one in reservations database
The type of individual advertisement video is consistent with this target type, and the total of at least one advertisement video described is continued
Duration is equal to scheduled duration.
8. according to the information integrated device according to any one of claim 5-7, it is characterised in that described pass
Receipts or other documents in duplicate unit is arranged to:
For each in the plurality of scene switching point, by scene before switching corresponding for this scene switching point
Type, as target type, selects multiple advertisement video in reservations database so that the plurality of advertisement video
Type consistent with this target type；
For each in the plurality of advertisement video selected, calculate the representative frame of this advertisement video and be somebody's turn to do
The similarity between last frame before scene switching point, as the Similarity value that this advertisement video is corresponding；
At least one advertisement video is selected so that always holding of at least one advertisement video described based on Similarity value
Continuous duration is equal to scheduled duration.
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| CN105872740B (en) | 2017-06-06 |
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