CN110430243B - Advertisement program downloading method and system - Google Patents
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- CN110430243B CN110430243B CN201910634695.1A CN201910634695A CN110430243B CN 110430243 B CN110430243 B CN 110430243B CN 201910634695 A CN201910634695 A CN 201910634695A CN 110430243 B CN110430243 B CN 110430243B
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
The invention discloses a method and a system for downloading advertisement programs, wherein the method comprises the following steps: A. synchronizing a target resource file of the cloud server to a local area network server; B. the cloud server edits the advertisement program corresponding to the target resource file, generates a program resource list and pushes the program resource list to an advertisement player; C. and the advertising machine receives the program resource list and downloads the target resource file from a local area network server. According to the invention, by adding a local area network server in the local area network, the conditions of local network blockage and network bandwidth resource waste caused by the fact that a plurality of advertisement machine devices in the local area network simultaneously request cloud server resources are avoided, a large number of advertisement machine devices with high concurrency can simultaneously and rapidly request advertisement programs, network blockage is avoided, the waste of network bandwidth resources is reduced, and the efficiency of releasing advertisement programs in a centralized manner is greatly improved.
Description
Technical Field
The invention relates to the technical field of information release, in particular to a method and a system for downloading advertisement programs.
Background
The cloud deployment of the current advertising machine is basically implemented by using ready-made cloud products, the deployment basically only comprises a cloud server and advertising machine equipment terminals, when multiple equipment terminals download advertising programs simultaneously in the mode, local network blockage can be caused, the use of other network resources is seriously influenced, great waste is also caused to the network resources, and meanwhile, the downloading speed of the terminal is seriously influenced under the condition that the network state is not stable enough.
Accordingly, there is a need for improvements and developments in the art.
Disclosure of Invention
Therefore, it is necessary to provide a method and a system for downloading an advertisement program to solve the problem of network resource waste caused by local network congestion when an equipment side downloads advertisement programs at the same time.
A method for downloading an advertisement program, comprising the steps of:
A. synchronizing a target resource file of the cloud server to a local area network server;
B. the cloud server edits the advertisement program corresponding to the target resource file, generates a program resource list and pushes the program resource list to an advertisement machine;
C. and the advertising machine receives the program resource list and downloads the target resource file from a local area network server.
Wherein, said step C is followed by the step of:
D. and the advertising machine plays the advertising programs in the program resource list after finishing downloading the target resource file.
Wherein, the step A further comprises:
a1, judging whether the target resource file exists, if so, establishing a mapping relation between the target resource file and the unique identification code thereof, and generating a program resource list;
a2, if the target resource file does not exist, reselecting the target resource file for mapping.
Wherein, the step B further comprises:
b1, when the advertisement player needs to download the target resource file, the advertisement player firstly acquires the unique identification code of the target resource file;
b2, judging whether the number of the resource files with the same unique identification code exceeds one, if so, the advertising player abandons downloading the target resource file, otherwise, the first downloading is carried out.
Wherein, in the step B, after the advertiser receives the program resource list, the method further includes:
and judging whether the local area network server contains the target resource file or not, and if not, directly downloading the target resource file from the cloud server.
Wherein the step A0 further comprises:
the local area network server monitors whether the cloud server has data updating in real time, if so, the data updating zone bit of the cloud server is obtained, and data synchronous updating is carried out according to the zone bit.
Wherein the target resource file comprises one or more of resources, pictures, videos, audios and documents.
An advertising program publishing system comprises a cloud server, a local area network server and an advertising machine; the cloud server is used for editing the advertisement program according to the target resource file and generating a program list when the cloud server receives the target resource file uploaded by a user, and pushing the program resource list to the advertisement player; the advertising machine receives the program resource list and downloads the target resource file from a local area network server; and the local area network server synchronizes the target resource file in the cloud server.
And the advertising machine plays the advertising programs in the program resource list after finishing downloading the target resource file.
The advertisement machine is a television advertisement terminal.
In summary, the method and system for downloading advertisement programs provided by the present invention includes the steps of: A. synchronizing a target resource file of a cloud server to the local area network server; B. the cloud server edits the advertisement program corresponding to the target resource file, generates a program resource list and pushes the program resource list to an advertisement player; C. and the advertisement player receives the program resource list and downloads the target resource file from a local area network server. According to the invention, by adding a local area network server in the local area network, the conditions of local network blockage and network bandwidth resource waste caused by the fact that a plurality of advertisement machine devices in the local area network simultaneously request cloud server resources are avoided, a large number of advertisement machine devices with high concurrency can simultaneously and rapidly request advertisement programs, network blockage is avoided, the waste of network bandwidth resources is reduced, and the efficiency of releasing advertisement programs in a centralized manner is greatly improved.
Drawings
Fig. 1 is a flowchart illustrating a method for downloading an advertisement program according to an embodiment.
Fig. 2 is a schematic flowchart illustrating a process of assembling a program by the cloud server in one embodiment.
FIG. 3 is a flowchart illustrating downloading of an advertisement program by a television advertising terminal according to an embodiment.
Fig. 4 is a flowchart illustrating a process of updating synchronization data by a lan server according to an embodiment.
Fig. 5 is an architecture diagram of an advertising program distribution system in one embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer and clearer, the present invention is further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The advertisement program downloading method and system can be applied to the field of large screen display in public areas, the field of commercial advertisements, the field of education and teaching and the field of hotel restaurant business distribution. The invention can be applied to other digital display terminals besides television terminals.
In one embodiment, as shown in fig. 1, a method for downloading an advertisement program is provided, which is described by taking the method as an example for a television advertisement terminal, and includes the following steps:
s100, synchronizing a target resource file of the cloud server to a local area network server;
specifically, the cloud server resource is issued to the local area network server under the account according to the resource under the account. It can be understood that each advertisement machine has a corresponding account, and each account has its own material resource for management. The server in the local area network is in data synchronization with the cloud server, so that the advertising player can download the required target resource file from the local area network server without directly downloading the resource file from the cloud server, and network congestion caused by the fact that a large number of advertising player devices send downloading requests to the cloud server at the same time is avoided. Wherein the target resource file comprises one or more of a picture, a video, an audio, and a document.
S200, the cloud server edits the advertisement program corresponding to the target resource file, generates a program resource list and pushes the program resource list to an advertisement player;
specifically, in step S200, the advertiser resource integration assembly is interactive on the web page side, the assembled advertised program is also a html5 format file, the device-broadcast advertisement is also a browser-preview html5 advertised file, so the advertised program is edited by using the B/S framework in this step, that is, the advertised program is assembled. After the assembly of the advertisement program is completed, the assembled program resource list or the advertisement program is used for pushing the advertisement program to a television advertisement terminal through an http(s) protocol and a mina frame. Wherein the B/S architecture is validated through the use of the apache and tomcat frameworks.
S300, the advertising machine receives the program resource list and downloads the target resource file from a local area network server.
According to the invention, by adopting the mode of installing the small workstation server in the local area network, a plurality of advertisement player devices in the local area network do not need to simultaneously request cloud server resources to cause local network blockage and network bandwidth resource waste, a great number of advertisement player devices with high concurrency can simultaneously and quickly request advertisement programs, network blockage is avoided, network bandwidth resource waste is reduced, data only needs to be synchronized with the server in the local area network, and the efficiency of releasing advertisement programs in a centralized manner is greatly improved.
It should be understood that, although the steps in the flowchart of fig. 1 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not limited to being performed in the exact order illustrated and, unless explicitly stated herein, may be performed in other orders. Moreover, at least some of the steps in fig. 1 may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performing the sub-steps or stages is not necessarily sequential, but may be performed alternately or alternately with other steps or at least some of the sub-steps or stages of other steps.
Wherein, the step S200 is followed by the step of:
s300, the advertising player plays the advertising program in the program resource list after finishing downloading the target resource file. The advertising machine plays the advertising program through the B/S architecture. The advertisement player downloads the target resource file from the local area network server, so that the downloading efficiency of the advertisement program is improved, and the efficiency of issuing the advertisement program is improved.
Wherein, the step S100 further comprises the steps of:
s101, judging whether the target resource file exists or not, if so, establishing a mapping relation between the target resource file and a unique identification code thereof, and generating a program resource list;
and S102, if the target resource file does not exist, reselecting the target resource file for mapping.
Specifically, the advertisement program includes a plurality of resource files, such as videos, pictures, and the like, and each resource file has a unique MD5 value stored in the configuration file, so as to facilitate quick searching and positioning. When the advertisement program needs to be issued, the cloud server edits the advertisement program, namely, the program is assembled, and in the process of assembling the program, the cloud server generates a set of complete html webpage, configuration file and resource file according to data information provided by a webpage end, and then compresses the html webpage, the configuration file and the resource file into a zip package. The data information provided by the web page is the coordinate information of each resource such as pictures or videos and the animation effect to be played. During specific implementation, the cloud server can judge whether needed resources exist or not when the programs are assembled, if yes, a mapping relation of a data structure is established, the resources point to different resources in a one-to-many mode, and otherwise, the resources are reselected for mapping.
To better understand step S200, please refer to fig. 2, fig. 2 is a schematic flow chart of assembling programs by the cloud server, which includes the steps of:
s20, starting;
s21, selecting resources;
s22, judging whether the target resource file exists or not;
s23, if not, returning to the step S22;
s24, if yes, assembling a program data structure;
and S25, ending.
Wherein, the step S200 further includes:
s201, when the advertising player needs to download the target resource file, the advertising player firstly acquires a unique identification code of the target resource file;
s202, judging whether the number of the resource files with the same unique identification code exceeds one, if so, giving up downloading the target resource file by the advertising player, and otherwise, carrying out first downloading.
Step S100 shows that each resource file has a unique MD5 value stored in the configuration file, and in order to prevent the resource from being downloaded repeatedly, the resource is downloaded to the lan server through the MD5 verification information of the resource, for example, two advertisement files are issued to the advertiser at the same time, and the two advertisement files may all contain the same resource file. In addition, the resource file can be reused at the advertiser end.
In step S300, after the receiving the program resource list, the method further includes:
and judging whether the local area network server contains the target resource file or not, and if not, directly downloading the target resource file from the cloud server.
Specifically, when the target resource file needs to be downloaded by the advertisement player, according to a principle of proximity, the advertisement player first requests to download the target resource file from the local area network server, and if the target resource file does not exist in the local area network server, the target resource file is directly downloaded from the cloud server.
To better understand step S300, please refer to fig. 3, fig. 3 is a schematic flow chart of downloading an advertisement program by a tv advertisement terminal, which includes the steps of:
s30, starting;
s31, judging whether networking is performed or not;
s32, if not, networking;
s33, if networking is performed, acquiring the MD5 value of the target resource file;
s34, judging whether the MD5 value has the same target resource file;
s35, if the MD5 value already has the same target resource file, the downloading is abandoned;
s36, otherwise, requesting the target resource file from the local area network according to the file MD5 value;
s37, judging whether the local area network has a target resource file requested to be downloaded, if yes, downloading from the local area network server;
s38, if not, directly downloading from the cloud server;
and S39, ending.
Wherein, the step S100 further includes:
the local area network server monitors whether the cloud server has data updating in real time, if yes, the cloud server data updating zone bit is obtained, and data synchronous updating is carried out according to the zone bit. Specifically, each user stores resources in the cloud server and the local area network server, when the user uploads the resources to the cloud server, the status of the user is updated by data of the flag bit, and the local area network server performs synchronous updating according to the flag bit, so that the cloud server of the user and the resources of the local area network server are updated synchronously.
Fig. 4 is a schematic flow chart of updating the synchronization data by the lan server, as shown in fig. 4. The method specifically comprises the following steps:
s40, starting;
s41, updating data of the cloud server;
s42, updating the zone bit in real time;
s43, the local area network server reads the zone bit;
s44, the local area network server judges whether the synchronous data needs to be updated according to the state of the flag bit in real time; if not, returning to step S43;
s45, if the synchronous data needs to be updated, the local area network server synchronizes the cloud server data;
and S46, ending.
According to the invention, whether data is updated or not is judged by adopting the independent zone bit, and the data is synchronized to the local area network server once the data is changed, so that a large amount of advertisement data is prevented from being issued from the cloud, and a large amount of advertisement player data can be synchronized only by one local area network server. The condition of network bandwidth resource waste caused by simultaneous request of cloud server resources by a plurality of advertisement machine devices in the local area network is avoided, and only data synchronization with the server in the local area network is needed.
In one embodiment, an advertisement program distribution system is provided, as shown in fig. 5, fig. 5 is an architecture diagram of an advertisement program distribution system, which includes a cloud server 100, a local area network server 200, and an advertisement machine 300; when the advertisement program is required to be released, the cloud server 100 is configured to, when the cloud server 100 receives a target resource file uploaded by a user, edit the advertisement program according to the resource file, generate a program list, and push the program resource list to the advertisement player 300; the advertiser 300 receives the program resource list and downloads the target resource file from the lan server 200. The local area network server 200 synchronizes the target resource file in the cloud server 100.
The advertisement player 300 plays the advertisement program in the program resource list after completing downloading the target resource file.
The advertisement player 300 is a television advertisement terminal.
For a specific limitation of the advertisement program distribution system, reference may be made to the above limitation on an advertisement program downloading method, which is not described herein again.
In summary, the method and system for downloading advertisement programs provided by the present invention comprise the steps of: A. synchronizing a target resource file of a cloud server to the local area network server; B. the cloud server edits the advertisement program corresponding to the target resource file, generates a program resource list and pushes the program resource list to an advertisement player; C. and the advertising machine receives the program resource list and downloads the target resource file from a local area network server. According to the invention, by adopting the mode of installing the small workstation server in the local area network, a plurality of advertisement player devices in the local area network do not need to simultaneously request cloud server resources to cause local network blockage and network bandwidth resource waste, a great number of advertisement player devices with high concurrency can simultaneously and quickly request advertisement programs, network blockage is avoided, network bandwidth resource waste is reduced, data only needs to be synchronized with the server in the local area network, and the efficiency of releasing advertisement programs in a centralized manner is greatly improved. And whether data are updated or not is judged by adopting an independent zone bit for the data, and the data are synchronized to the local area network server once the data are changed, so that a large amount of advertisement data are prevented from being issued from the cloud, and a large amount of advertisement machine data can be synchronized only by one local area network server. In addition, the local area network server only needs one common PC, so that the bandwidth cost per year can be reduced, and the cost is further reduced.
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (5)
1. A method for downloading an advertisement program, comprising the steps of:
A. synchronizing a target resource file of the cloud server to a local area network server;
the step A further comprises the following steps:
a0, the local area network server monitors whether the cloud server has data updating in real time, if yes, the local area network server acquires a data updating zone bit of the cloud server, and performs data synchronous updating according to the zone bit;
a1, judging whether the target resource file exists, if so, establishing a mapping relation between the target resource file and the unique identification code thereof, and generating a program resource list;
a2, if the target resource file does not exist, reselecting the target resource file for mapping;
wherein, the unique identification code is an MD5 value;
B. the cloud server edits the advertisement program corresponding to the target resource file, generates a program resource list and pushes the program resource list to an advertisement player;
the step B further comprises the following steps:
the cloud server edits the advertisement program by using the B/S architecture, judges whether the needed resources exist or not during editing, establishes a mapping relation of a data structure if the needed resources exist, points to different resources in a one-to-many mode, and reselects the resources for mapping if the needed resources exist;
wherein the B/S architecture is validated through the use of the apache and tomcat frameworks;
after the assembly of the advertisement program is completed, pushing the program resource list or the advertisement program to an advertisement machine through an http(s) protocol and a mina frame;
the step B further comprises the following steps:
b1, when the advertisement player needs to download the target resource file, the advertisement player firstly acquires the unique identification code of the target resource file;
b2, judging whether the number of the resource files with the same unique identification code exceeds one, if so, the advertising player abandons downloading the target resource file, otherwise, the first downloading is carried out;
in step B, after the advertiser receives the program resource list, the method further includes:
judging whether the local area network server contains the target resource file or not, and if not, directly downloading the target resource file from the cloud server;
C. the advertising machine receives the program resource list and downloads the target resource file from a local area network server;
D. and the advertising machine plays the advertising programs in the program resource list after finishing downloading the target resource file.
2. The method of claim 1, wherein the target resource file comprises one or more of resources, pictures, video, audio, and documents.
3. An advertising program publishing system is characterized by comprising a cloud server, a local area network server and an advertising machine;
the cloud server is used for editing the advertisement program according to the target resource file and generating a program resource list when the cloud server receives the target resource file uploaded by a user, and pushing the program resource list to the advertisement player;
the cloud server edits the advertisement program by using the B/S architecture, judges whether the needed resources exist or not during editing, establishes a mapping relation of a data structure if the needed resources exist, points to different resources in a one-to-many mode, and reselects the resources for mapping if the needed resources exist;
wherein the B/S architecture is validated through the use of the apache and tomcat frameworks;
after the assembly of the advertisement program is completed, pushing the program resource list or the advertisement program to an advertisement machine through an http(s) protocol and a mina frame;
the advertising machine receives the program resource list and downloads the target resource file from a local area network server;
when the advertising machine needs to download the target resource file, the advertising machine firstly acquires a unique identification code of the target resource file;
judging whether the number of the resource files with the same unique identification code exceeds one, if so, giving up downloading of the target resource file by the advertising player, and otherwise, carrying out first downloading;
after the advertisement player receives the program resource list, judging whether the local area network server contains the target resource file or not, and if not, directly downloading the target resource file from the cloud server;
the advertising machine plays the advertising programs in the program resource list after finishing downloading the target resource file;
wherein the synchronizing the target resource file in the cloud server by the local area network server comprises: the server monitors whether the cloud server generates data updating in real time, if so, the server acquires a data updating zone bit of the cloud server and performs data synchronous updating according to the zone bit;
judging whether the target resource file exists or not, if so, establishing a mapping relation between the target resource file and the unique identification code thereof, and generating a program resource list; if the target resource file does not exist, reselecting the target resource file for mapping;
wherein the unique identification code is an MD5 value.
4. The advertising program distribution system of claim 3, wherein the advertiser plays the advertising program in the program resource list after completing the downloading of the target resource file.
5. The advertising program distribution system according to claim 3, wherein the advertising machine is a television advertising terminal.
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| CN114125026B (en) * | 2021-11-24 | 2023-09-05 | 四川长虹电器股份有限公司 | Communication method for advertising machine and advertising machine |
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| CN106133774A (en) * | 2014-03-28 | 2016-11-16 | 谷歌公司 | The automatic checking of the advertiser's identifier in advertisement |
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| CN101141414B (en) * | 2007-09-26 | 2011-09-14 | 腾讯科技（深圳）有限公司 | Method, system and instant communication client terminal of implementing feedback of advertisement grade |
| CN105320661A (en) * | 2014-06-10 | 2016-02-10 | 中兴通讯股份有限公司 | Resource downloading method and device |
| CN107464137A (en) * | 2017-07-28 | 2017-12-12 | 深圳市丰巢科技有限公司 | It is a kind of based on express delivery cabinet from media advertisement put-on method and system |
| CN107613363B (en) * | 2017-10-26 | 2020-04-28 | 四川长虹电器股份有限公司 | System and method for pushing advertisements to hotel televisions based on Internet |
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| CN103854200A (en) * | 2012-12-05 | 2014-06-11 | 北京鼎元丰和科技有限公司 | Promotion system and method of mobile internet content resources |
| CN106133774A (en) * | 2014-03-28 | 2016-11-16 | 谷歌公司 | The automatic checking of the advertiser's identifier in advertisement |
| CN108549673A (en) * | 2018-03-29 | 2018-09-18 | 优视科技有限公司 | Pre-add support method, client, server and the network system of web page resources |
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