CN101141414B - Method, system and instant communication client terminal of implementing feedback of advertisement grade - Google Patents
Method, system and instant communication client terminal of implementing feedback of advertisement grade Download PDFInfo
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Abstract
The present invention discloses a realization method for feeding back an advertisement rank. The method comprises the procedures that an instant messaging (IM) client side gains an advertisement list, and downloads corresponding advertisement resources from an advertisement server according to the advertisement indicating information obtained in the advertisement list; the IM client side selects the advertisement rank data corresponding to the advertisement resources, and feeds back the advertisement rank data to the advertisement server. The present invention also discloses a system and an instant messaging client side for feeding back the advertisement rank, by adopting the method, the system and the instant messaging client side of the present invention, not only the experience process of a user to actively participate in feedback is increased, but also the interaction of a user and an IM operator, and the IM operator can appropriately meet the needs of users to gain income from an network advertisement.
Description
Technical field
The present invention relates to the technology of feedback of advertisement grade, relate in particular to a kind of in instant messaging (IM) system, based on implementation method, system and the IM client of the advertising message feedback of advertisement grade that dynamically obtains.
Background technology
The IM instrument develops into today, is accepted by most user, and becomes an indispensable part in user's daily life gradually.The IM instrument not only is used in user's the work life, equally also uses in a large number in user's free life, by the IM instrument, can realize instant effectively the communication and interaction between the user.Such as, the multiple communication way such as plain text, video or audio frequency that can provide by the IM instrument are realized linking up better between the user.Also the picture file transfer function that can provide by the IM instrument exchanges based on the text between the user, further realizes the file transfer that both pictures and texts are excellent, realizes interactive better between the user.Wherein, the picture file of transmission comprises expression picture, user-defined expression picture and the various picture of making laughs that the IM systemic presupposition is put.Because the IM instrument has instant communication and effectively interactive, therefore, the IM instrument has become indispensable applying portion in the user network life.So, IM operator uses IM instrument institute feedack by obtaining the user, just can know user's hobby and the current object of paying close attention to, thereby the needs that satisfy the user pointedly obtains income.
At present, the web advertisement has become each IM operator and has obtained one of main source of income, and each IM operator based on the IM instrument obtains income from the web advertisement method is: the diverse location in the IM system client embeds different advertisements, such as, play specific Flash advertisement/literal link advertisement or be positioned at the link advertisement that Shows Picture on the main panel below the chat window at the ad-hoc location of chat window, and show the user who uses the IM instrument.
The shortcoming of prior art is: the function singleness of IM system client, only realized that the advertisement that will embed shows user's function, do not provide the channel that feeds back to the user, can not be at user's feedback information, by the interaction function between IM system client realization IM operator and the user.Thereby, cause IM operator can't obtain the user and use IM instrument institute feedack, use the personal information of IM instrument setting or the various group informations of participation to carry out the accurate input of the web advertisement such as the user.The needs that can't satisfy the user pointedly obtain the income of the web advertisement.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of implementation method of feedback of advertisement grade, not only increase the user and initiatively participated in the experience of the process that feeds back, realize the interaction of user and IM operator, and the IM operator needs that can satisfy the user pointedly obtain the income of the web advertisement.
Another object of the present invention is to provide a kind of system of feedback of advertisement grade, not only increase the user and initiatively participated in the experience of the process that feeds back, realize the interaction of user and IM operator, and the IM operator needs that can satisfy the user pointedly obtain the income of the web advertisement.
Another purpose of the present invention is to provide a kind of instant communication client of feedback of advertisement grade, not only increase the user and initiatively participated in the experience of the process that feeds back, realize the interaction of user and IM operator, and the IM operator needs that can satisfy the user pointedly obtain the income of the web advertisement.
For achieving the above object, technical scheme of the present invention is achieved in that
A kind of implementation method of feedback of advertisement grade, this method may further comprise the steps:
A, instant messaging IM client are obtained advertising listing, and according to the advertisement identification information in the advertising listing that is obtained from Advertisement Server downloads corresponding advertising resource; Wherein, set up empty table in advance, and should have consistent form with the advertising listing that Advertisement Server is preserved by the sky table at the IM client terminal local;
B, described IM client are selected and the corresponding advertisement grade data of described advertising resource, and are fed back to described Advertisement Server.
Wherein, also comprise behind the step B:
C, described Advertisement Server carry out statistics and analysis according to the feedback information that receives.
Wherein, the advertising listing of described advertising listing for obtaining from Advertisement Server, corresponding, also comprise before the steps A:
Set up advertising listing and be kept in the described Advertisement Server; And comprise described advertisement identification information, adline information and advertisement particular content information in the described advertising listing; Described advertisement identification information is the index of described advertising listing.
Wherein, the client of IM described in the steps A is obtained advertising listing from Advertisement Server and is specially:
The request that A11, described IM client will be obtained advertising listing sends to described Advertisement Server; And be packaged with user account, local login IP address and Port port in the described request of obtaining advertising listing;
A12, described Advertisement Server receive described request of obtaining advertising listing, parse described Subscriber Number number of the account, local login IP address and Port port, generate and send socket; By socket protocol, the advertising listing order that will be packaged with described advertising listing returns to described IM client;
A13, described IM client are determined and receive according to command number to return the advertising listing order, obtain described advertising listing.
Wherein, also comprise after the steps A 13:
Whether the relatively local advertising listing of preserving of described IM client is identical with the advertising listing that described Advertisement Server returns, if identical, then preserves advertisement identification information in the advertising listing according to this locality, from described Advertisement Server downloads corresponding advertising resource; Otherwise described IM client is encapsulated into the request of obtaining the renewal advertising listing with the pairing advertisement identification information of residual quantity advertising listing, by socket protocol, continues to upgrade described advertising listing from described Advertisement Server.
Wherein, also comprise after the described steps A 13:
In described IM client and described Advertisement Server counter is set respectively, after advertising listing upgrades in the Advertisement Server, the currency of Advertisement Server counter is added 1; When the IM client detects the currency of IM client count device currency less than the Advertisement Server counter, described IM client continues to upgrade described advertising listing from described Advertisement Server.
Wherein, the client of IM described in the steps A is specially from described Advertisement Server downloads corresponding advertising resource:
A21, described IM client send to described Advertisement Server with the request of downloads ad resource by http protocol, download advertising resource corresponding to advertisement identification information from Advertisement Server; And be packaged with local advertisement identification information of preserving in the advertising listing in the request of described downloads ad resource.
Wherein, steps A 21 further is: also be packaged with adline information in the request of described downloads ad resource, described IM client is kept at described advertising resource under the local corresponding adline catalogue behind described Advertisement Server downloads corresponding advertising resource.
Wherein, also comprise after the steps A 21:
After described IM client receives and resolves described advertising resource, set up corresponding advertising resource broadcast information tabulation in the IM client; And described advertising resource broadcast information tabulation comprises the information of the URL link of advertisement identification information, adline information, advertisement play position information, text advertisement information and advertisement correspondence.
Wherein, described IM client comprises memory module, chat window module, windows message management module, advertising management module, chat administration module; Step B is specially:
B1, when described IM client-side enters the chat pattern, inquire about the tabulation of described advertising resource broadcast information and obtain advertisement play position information, and the play position of definite advertisement in chat pattern chat window;
B2, chat window module are caught the message that windows message management module sends, determine current be the mouse mobile messaging after, whether judge position that current mouse moves at the effective moving area of mouse, if, execution in step B3 then; Otherwise described chat window module does not respond mouse moving;
B3, described chat window module demonstrate corresponding advertisement in described definite advertisement play position; Simultaneously, below the advertisement of described demonstration, demonstrate advertisement grade data to be selected;
The advertisement grade data position information that B4, advertising management module are clicked according to current mouse selection is obtained selected advertisement grade data; Set up the corresponding relation of current advertisement identification information and described selected advertisement grade data and preserve;
The described advertising management module of message informing that B5, chat administration module have been closed present chatting window; The advertising management module reports described Advertisement Server with feedback information; And described feedback information comprises the corresponding relation of user account and the advertisement identification information of preserving and described selected advertisement grade data.
Wherein, step C is specially:
Described Advertisement Server parses the corresponding relation of advertisement identification information and described selected advertisement grade data, and according to the advertisement grade data of preserving in the advertisement identification information queries ad server, after inquiring corresponding advertisement grade data and renewal, carry out statistics and analysis.
Wherein, step B1 further is: start timer when described IM client-side enters the chat pattern, according to the time that timer is provided with, inquire about described advertising resource broadcast information tabulation, obtain the advertisement play position information of other advertising resources.
A kind of system of feedback of advertisement grade comprises IM server and user profile data server, and this system also comprises IM client and Advertisement Server; Wherein,
The IM client is used for obtaining advertising listing from Advertisement Server; According to the advertisement identification information in the advertising listing, from described Advertisement Server downloads corresponding advertising resource; Select and the corresponding advertisement grade data of described advertising resource, and feed back to described Advertisement Server; Wherein, set up empty table in advance, and should have consistent form with the advertising listing that Advertisement Server is preserved by the sky table at the IM client terminal local;
Advertisement Server, be used to receive the request of obtaining advertising listing, parse the user account that encapsulates in the request of obtaining advertising listing, local login IP address and Port port, generate and send socket, advertising listing is returned to described IM client by socket protocol; Receive the request of downloads ad resource, parse the advertisement identification information that encapsulates in the request of downloads ad resource, corresponding advertising resource is returned to described IM client by http protocol.
Wherein, described Advertisement Server is further used for setting up advertising listing and is kept at this locality; Also be used for carrying out statistics and analysis according to the feedback information that receives from described IM client.
Wherein, described IM client after being further used for reception and resolving described advertising resource, is set up corresponding advertising resource broadcast information tabulation in the IM client.
A kind of instant communication client of feedback of advertisement grade, this instant communication client comprises: memory module, chat window module, windows message management module, advertising management module and chat administration module; Wherein,
Memory module is used for stores advertisements tabulation, advertising resource and the tabulation of advertising resource broadcast information;
The chat window module, be used to catch the message that windows message management module sends, determine currently to be the mouse mobile messaging and to judge position that mouse moves behind the effective moving area of mouse, the mouse mobile messaging is responded, and, demonstrate corresponding advertisement in the advertisement play position of determining;
Windows message management module is used for carrying out interacting message with the chat window module, and sends the mouse mobile messaging to described chat window module; After obtaining of the response of chat window module, below the advertisement that shows, demonstrate advertisement grade data to be selected to the mouse mobile messaging;
The advertising management module is used for the advertisement grade data position information according to current mouse selection click, obtains selected advertisement grade data; Set up the corresponding relation of current advertisement identification information and described selected advertisement grade data and be kept at described memory module; Feedback information is reported Advertisement Server; Described feedback information comprises user account and the corresponding relation of advertisement identification information of preserving and the advertisement grade data of selecting;
The chat administration module is used for the described advertising management module of message informing that present chatting window has been closed.
The present invention is based on the IM system, the IM client can dynamically be obtained advertising message from server side.Wherein, advertising message comprises advertising listing and corresponding advertising resource.And the IM client can that is: corresponding to the advertisement grade data of advertising resource, feed back to server side with the feedback information of user to advertising resource.Make IM operator carry out statistical analysis in conjunction with the advertisement grade data of user feedback effectively, get access in the web advertisement of input, those to the user effectively, which be the harassing and wrecking user, which be brought value, which is nugatory.Adopt the present invention, not only increased the user and initiatively participated in the experience of the process that feeds back, realize interaction with IM operator; And, according to the user by the IM client at advertisement grade data that advertising resource fed back, the validity of the web advertisement of input at the user group is in time recognized by IM operator, and as the follow-up establishing criteria that carries out web advertisement input, greatly improve the validity of advertisement putting, realized advertisement putting maximization benefit.Simultaneously, allow more advertisement owner recognize and value based on the IM web advertisement that instrument is thrown in further improve the profit margin of IM operator.
Description of drawings
Fig. 1 is the realization flow schematic diagram of the inventive method principle;
Fig. 2 obtains the realization flow schematic diagram of advertising listing from Advertisement Server for IM client of the present invention;
Fig. 3 is that schematic diagram is formed at the interface of one embodiment of the invention chat window;
Fig. 4 is the composition structure chart of system of the present invention.
Embodiment
Core concept of the present invention is: the present invention is based on the IM system, the IM client is dynamically obtained advertising listing from the Advertisement Server of server side earlier, then according to the advertisement identification information in the advertising listing, from Advertisement Server downloads corresponding advertising resource.At last, the IM client can that is: corresponding to the advertisement grade data of advertising resource, feed back to the feedback information of user to advertising resource Advertisement Server and store.IM operator carries out statistical analysis according to feedback information, and advertisement delivery is realized advertisement putting maximization benefit effectively.
For making the purpose, technical solutions and advantages of the present invention clearer, by the following examples and with reference to accompanying drawing, the present invention is described in more detail.
As shown in Figure 1, a kind of implementation method of feedback of advertisement grade, this method may further comprise the steps:
Step 101, user make user account and corresponding login password login IM client, and the IM client is encapsulated into user account and corresponding login password in the logging request.
Step 102, IM client are carried out validation verification according to the pre-assigned key of IM server to sending to server side after the logging request encryption; The IM server parses user account and login password, and is transmitted to the user profile data server after according to described key logging request being deciphered.
Step 103, user profile data server carry out consistency checking to user account and the login password that obtains.
Specifically, the user profile data server is inquired about after obtaining user account and login password, corresponding relation according to user account of preserving in the user profile data server and login password, judge whether the user account that obtains is consistent with login password, if then will login successful information and return to the IM client by the IM server; Otherwise, by the IM server information of login failure is returned to the IM client, allow the user check so that follow-up login.
Step 104, set up advertising listing and be kept in the Advertisement Server.And comprise advertisement identification information, adline information and advertisement particular content information in the advertising listing.Here, advertisement identification information is the index of advertising listing.Advertisement particular content information comprises the information of the URL link of advertisement play position information, text advertisement information and advertisement correspondence.
Simultaneously, set up empty table in the IM client; And should have consistent form with the advertising listing that Advertisement Server is preserved by the sky table.
After step 105, the user by validation verification and consistency checking successfully signed in to the IM client, the IM client was obtained advertising listing and is kept at this locality from Advertisement Server; According to the advertisement identification information in this locality preservation advertising listing, the IM client is from Advertisement Server downloads corresponding advertising resource.
Wherein, as shown in Figure 2, the IM client is obtained advertising listing from Advertisement Server and is specially in the step 105:
After encrypting, the request that step 1051a, IM client will be obtained advertising listing sends to Advertisement Server; And obtain and be packaged with user account, local login IP address and Port port in the request of advertising listing.
Step 1051b, Advertisement Server be asynchronous to receive the request of obtaining advertising listing, parses Subscriber Number sign, local login IP address and Port port after the deciphering, generates and sends socket; By socket protocol, after encrypting, the advertising listing order that will be packaged with advertising listing returns to the IM client.
Step 1051c, the asynchronous reception of IM client after being decrypted and resolving, determine that according to command number the current command is the advertising listing order of returning from Advertisement Server, obtains advertising listing from the order that server side returns.
Here, because the IM client also can receive other orders from other servers, and each order is distinguished with command number.Therefore, needing to distinguish the current command by command number is the advertising listing order of returning from Advertisement Server.
Wherein, the IM client is specially from Advertisement Server downloads corresponding advertising resource in the step 105:
Step 1052, described IM client send to described Advertisement Server with the request of downloads ad resource by http protocol, download advertising resource corresponding to advertisement identification information from Advertisement Server; And be packaged with local advertisement identification information of preserving in the advertising listing in the request of described downloads ad resource.
Here, step 1052 further is 1052a: also be packaged with adline information in the request of downloads ad resource, the IM client is kept at advertising resource under the local corresponding adline catalogue behind described Advertisement Server downloads corresponding advertising resource.
Here, also comprise behind the step 1052a: after the IM client receives and resolves described advertising resource, set up corresponding advertising resource broadcast information tabulation in the IM client; And the tabulation of advertising resource broadcast information comprises the information of the URL link of advertisement identification information, adline information, advertisement play position information, text advertisement information and advertisement correspondence.Wherein, advertising resource is an information source of setting up the tabulation of follow-up l resource broadcast information, that is to say, the actual content of advertising resource broadcast information tabulation is exactly an advertising resource.
Wherein, for fear of the repeated downloads advertising listing, also comprise the renewal operation of two kinds of situations between step 1051c and the step 1052.
Whether the relatively more local advertising listing of preserving of first kind of situation, IM client is identical with the advertising listing that Advertisement Server returns, if identical, then preserves advertisement identification information in the advertising listing according to this locality, from Advertisement Server downloads corresponding advertising resource; Otherwise, the IM client, the pairing advertisement identification information of residual quantity advertising listing is encapsulated into the request of upgrading advertising listing of obtaining, utilize the client socket port of arranging to send to Advertisement Server, continue to upgrade described advertising listing from Advertisement Server by socket protocol with Advertisement Server.
Second kind of situation, counter is set respectively, after advertising listing upgrades in the Advertisement Server, the currency of Advertisement Server counter is added 1 in IM client and Advertisement Server; When the IM client detects the currency of IM client count device currency less than the Advertisement Server counter, the IM client continues to upgrade described advertising listing from Advertisement Server.
Step 106, at the IM client-side, selected and the corresponding advertisement grade data of advertising resource, and feed back to Advertisement Server; Advertisement Server carries out statistics and analysis according to the feedback information that receives.
Here, the IM client comprises memory module, chat window module, windows message management module, advertising management module, chat administration module.
Wherein, step 106 is specially:
After step 1061, user successfully login the IM client, open contact person or group chat window the user, when making the IM client-side enter the chat pattern, advertisement play position information is obtained in the tabulation of queries ad resource broadcast information, and the play position of definite advertisement in chat pattern chat window, and can use the form of FLASH to play advertisement, show as the FLASH media play advertisement of chat window play position.
Here, the play position of advertisement can be play at chat window, also can play on main panel below the chat window.
Here, step 1061 further is: start timer when the IM client-side enters the chat pattern automatically, according to the time that timer is provided with, queries ad resource broadcast information is tabulated, and obtains the advertisement play position information of other advertising resources.
Fig. 3 is that schematic diagram is formed at the interface of chat window, among Fig. 3, comprises menu bar region 11, the effective moving area 12 of mouse, chat viewing area 13, literal input area 14, advertisement play position region 15 and can click hierarchical region 16.And the effective moving area 12 of mouse is arranged in menu bar region 11.
Step 1062, chat window module are caught the message that windows message management module sends, determine current be the mouse mobile messaging after, judge that whether position that current mouse moves is at the effective moving area 12 of mouse shown in Figure 3, if then execution in step 1063; Otherwise the chat window module does not respond mouse moving.
Step 1063, chat window module respond mouse moving, and in the advertisement play position region of determining 15, as shown in Figure 3, demonstrate corresponding advertisement with man in a responsible position's advertisement form; Simultaneously, the relevant api function of windows drawing is adopted in the operation of windows message management module responds chat window module, and such as DrawText, DrawBitmap demonstrates advertisement grade data to be selected below the advertisement play position region 15 that shows.
Here, advertisement grade data to be selected are presented as the grade button that Gong the user who clicks in the hierarchical region 16 shown in Figure 3 clicks, and respectively with five star marks, represent five class informations to advertisement.
Step 1064, advertising management module are caught the clicking operation of mouse, and according to the advertisement grade data position information that current mouse selection is clicked, just according to the grade button of user's click, obtain selected advertisement grade data; Set up current advertisement identification information and also preserve, so that follow-up reporting with the corresponding relation of the advertisement grade data of selecting.
Step 1065, chat administration module are caught the close message of chat window, and the message informing advertising management module that present chatting window has been closed; The advertising management module reports Advertisement Server with feedback information; And feedback information comprises the corresponding relation of user account and the advertisement identification information of preserving and described selected advertisement grade data.
Step 1066, Advertisement Server parse the corresponding relation of advertisement identification information and selected advertisement grade data, and according to the advertisement grade data of preserving in the advertisement identification information queries ad server, after inquiring corresponding advertisement grade data and renewal, carry out statistics and analysis.
As shown in Figure 4, a kind of system of feedback of advertisement grade, this system comprise IM client 1, IM server 2, user profile data server 3 and Advertisement Server 4.And IM client 1 links to each other with Advertisement Server 4 with user profile data server 3 via IM server 2.
Wherein, the request that IM client 1 is used for obtaining advertising listing sends to Advertisement Server 4, obtains advertising listing and is kept at this locality from Advertisement Server 4; The request of downloads ad resource is sent to Advertisement Server 4, and according to the advertisement identification information in this locality preservation advertising listing, from Advertisement Server 4 downloads corresponding advertising resources; Select and the corresponding advertisement grade data of described advertising resource, and feed back to Advertisement Server 4.
Here, IM client 1 is used for logging request is sent to after IM server 2 carries out validation verification, is transmitted to user profile data server 3 and carries out consistency checking.So, IM server 2 is transmitted to user profile data server 3 after being used to receive described logging request and deciphering.User profile data server 3 is used for obtaining user account and the login password that logging request encapsulates, carry out consistency checking according to the user account of preserving in the user profile data server 3 and the corresponding relation of login password, afterwards, the user could successfully sign in to IM client 1.
Here, Advertisement Server 4 is further used for carrying out statistics and analysis according to the feedback information that receives from IM client 1.
Here, Advertisement Server 4 also is used to set up advertising listing and be kept at this locality.IM client 1 is further used for setting up the sky table consistent with the form of described advertising listing, and is kept at this locality.
Here, after IM client 1 also is used for reception and resolves described advertising resource, set up corresponding advertising resource broadcast information tabulation in IM client 1.
A kind of IM client of feedback of advertisement grade, this IM client comprises: memory module, chat window module, windows message management module, advertising management module and chat administration module.
Wherein, memory module is used for stores advertisements tabulation, advertising resource and the tabulation of advertising resource broadcast information.
The chat window module is used to catch the message that windows message management module sends, and determines that position that current mouse moves behind the effective moving area of mouse, responds mouse moving, and in the advertisement play position of determining, demonstrates corresponding advertisement.
Windows message management module is used for carrying out interacting message with the chat window module, and the transmission mouse moves to described chat window module; After obtaining of the response of chat window module, adopt the relevant api function of windows drawing, below the advertisement of described demonstration, demonstrate advertisement grade data to be selected mouse moving.
The advertising management module is used to catch the clicking operation of mouse, and according to the advertisement grade data position information that current mouse selection is clicked, obtains selected advertisement grade data; Set up the corresponding relation of current advertisement identification information and described selected advertisement grade data and be kept at described memory module; Feedback information is reported described Advertisement Server.
The chat administration module is used to catch the close message of chat window, and the described advertising management module of message informing that present chatting window has been closed.
The above is preferred embodiment of the present invention only, is not to be used to limit protection scope of the present invention.
Claims (16)
1. the implementation method of a feedback of advertisement grade is characterized in that, this method may further comprise the steps:
A, instant messaging IM client are obtained advertising listing, and according to the advertisement identification information in the advertising listing that is obtained from Advertisement Server downloads corresponding advertising resource; Wherein, set up empty table in advance, and should have consistent form with the advertising listing that Advertisement Server is preserved by the sky table at the IM client terminal local;
B, described IM client are selected and the corresponding advertisement grade data of described advertising resource, and are fed back to described Advertisement Server.
2. method according to claim 1 is characterized in that, also comprises behind the step B:
C, described Advertisement Server carry out statistics and analysis according to the feedback information that receives.
3. method according to claim 2 is characterized in that, the advertising listing of described advertising listing for obtaining from Advertisement Server is corresponding, also comprises before the steps A:
Set up advertising listing and be kept in the described Advertisement Server; And comprise described advertisement identification information, adline information and advertisement particular content information in the described advertising listing; Described advertisement identification information is the index of described advertising listing.
4. according to claim 1,2 or 3 described methods, it is characterized in that the client of IM described in the steps A is obtained advertising listing from Advertisement Server and is specially:
The request that A11, described IM client will be obtained advertising listing sends to described Advertisement Server; And be packaged with user account, local login IP address and Port port in the described request of obtaining advertising listing;
A12, described Advertisement Server receive described request of obtaining advertising listing, parse described user account, local login IP address and Port port, generate and send socket; By socket protocol, the advertising listing order that will be packaged with described advertising listing returns to described IM client;
A13, described IM client are determined and receive according to command number to return the advertising listing order, obtain described advertising listing.
5. method according to claim 4 is characterized in that, also comprises after the steps A 13:
Whether the relatively local advertising listing of preserving of described IM client is identical with the advertising listing that described Advertisement Server returns, if identical, then preserves advertisement identification information in the advertising listing according to this locality, from described Advertisement Server downloads corresponding advertising resource; Otherwise described IM client is encapsulated into the request of obtaining the renewal advertising listing with the pairing advertisement identification information of residual quantity advertising listing, by socket protocol, continues to upgrade described advertising listing from described Advertisement Server.
6. method according to claim 4 is characterized in that, also comprises after the described steps A 13:
In described IM client and described Advertisement Server counter is set respectively, after advertising listing upgrades in the Advertisement Server, the currency of Advertisement Server counter is added 1; When the IM client detects the currency of IM client count device currency less than the Advertisement Server counter, described IM client continues to upgrade described advertising listing from described Advertisement Server.
7. according to claim 2 or 3 described methods, it is characterized in that the client of IM described in the steps A is specially from described Advertisement Server downloads corresponding advertising resource:
A21, described IM client send to described Advertisement Server with the request of downloads ad resource by http protocol, download advertising resource corresponding to advertisement identification information from Advertisement Server; And be packaged with local advertisement identification information of preserving in the advertising listing in the request of described downloads ad resource.
8. method according to claim 7, it is characterized in that, steps A 21 further is: also be packaged with adline information in the request of described downloads ad resource, described IM client is kept at described advertising resource under the local corresponding adline catalogue behind described Advertisement Server downloads corresponding advertising resource.
9. method according to claim 8 is characterized in that, also comprises after the steps A 21:
After described IM client receives and resolves described advertising resource, set up corresponding advertising resource broadcast information tabulation in the IM client; And described advertising resource broadcast information tabulation comprises the information of the URL link of advertisement identification information, adline information, advertisement play position information, text advertisement information and advertisement correspondence.
10. method according to claim 9 is characterized in that, described IM client comprises memory module, chat window module, windows message management module, advertising management module, chat administration module; Step B is specially:
B1, when described IM client-side enters the chat pattern, inquire about the tabulation of described advertising resource broadcast information and obtain advertisement play position information, and the play position of definite advertisement in chat pattern chat window;
B2, chat window module are caught the message that windows message management module sends, determine current be the mouse mobile messaging after, whether judge position that current mouse moves at the effective moving area of mouse, if, execution in step B3 then; Otherwise described chat window module does not respond mouse moving;
B3, described chat window module demonstrate corresponding advertisement in described definite advertisement play position; Simultaneously, below the advertisement of described demonstration, demonstrate advertisement grade data to be selected;
The advertisement grade data position information that B4, advertising management module are clicked according to current mouse selection is obtained selected advertisement grade data; Set up the corresponding relation of current advertisement identification information and described selected advertisement grade data and preserve;
The described advertising management module of message informing that B5, chat administration module have been closed present chatting window; The advertising management module reports described Advertisement Server with feedback information; And described feedback information comprises the corresponding relation of user account and the advertisement identification information of preserving and described selected advertisement grade data.
11. method according to claim 10 is characterized in that, step C is specially:
Described Advertisement Server parses the corresponding relation of advertisement identification information and described selected advertisement grade data, and according to the advertisement grade data of preserving in the advertisement identification information queries ad server, after inquiring corresponding advertisement grade data and renewal, carry out statistics and analysis.
12. method according to claim 10, it is characterized in that, step B1 further is: start timer when described IM client-side enters the chat pattern, according to the time of timer setting, inquire about described advertising resource broadcast information tabulation, obtain the advertisement play position information of other advertising resources.
13. the system of a feedback of advertisement grade comprises IM server and user profile data server, it is characterized in that this system also comprises IM client and Advertisement Server; Wherein,
The IM client is used for obtaining advertising listing from Advertisement Server; According to the advertisement identification information in the advertising listing, from described Advertisement Server downloads corresponding advertising resource; Select and the corresponding advertisement grade data of described advertising resource, and feed back to described Advertisement Server; Wherein, set up empty table in advance, and should have consistent form with the advertising listing that Advertisement Server is preserved by the sky table at the IM client terminal local;
Advertisement Server, be used to receive the request of obtaining advertising listing, parse the user account that encapsulates in the request of obtaining advertising listing, local login IP address and Port port, generate and send socket, advertising listing is returned to described IM client by socket protocol; Receive the request of downloads ad resource, parse the advertisement identification information that encapsulates in the request of downloads ad resource, corresponding advertising resource is returned to described IM client by http protocol.
14. system according to claim 13 is characterized in that, described Advertisement Server is further used for setting up advertising listing and is kept at this locality; Also be used for carrying out statistics and analysis according to the feedback information that receives from described IM client.
15., it is characterized in that described IM client after being further used for reception and resolving described advertising resource, is set up corresponding advertising resource broadcast information tabulation in the IM client according to claim 13 or 14 described systems.
16. the instant communication client of a feedback of advertisement grade is characterized in that, this instant communication client comprises: memory module, chat window module, windows message management module, advertising management module and chat administration module; Wherein,
Memory module is used for stores advertisements tabulation, advertising resource and the tabulation of advertising resource broadcast information;
The chat window module, be used to catch the message that windows message management module sends, determine currently to be the mouse mobile messaging and to judge position that mouse moves behind the effective moving area of mouse, the mouse mobile messaging is responded, and, demonstrate corresponding advertisement in the advertisement play position of determining;
Windows message management module is used for carrying out interacting message with the chat window module, and sends the mouse mobile messaging to described chat window module; After obtaining of the response of chat window module, below the advertisement that shows, demonstrate advertisement grade data to be selected to the mouse mobile messaging;
The advertising management module is used for the advertisement grade data position information according to current mouse selection click, obtains selected advertisement grade data; Set up the corresponding relation of current advertisement identification information and described selected advertisement grade data and be kept at described memory module; Feedback information is reported Advertisement Server; Described feedback information comprises user account and the corresponding relation of advertisement identification information of preserving and the advertisement grade data of selecting;
The chat administration module is used for the described advertising management module of message informing that present chatting window has been closed.
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