CN106686455A - Intelligent advertisement putting method for digital television network - Google Patents
Intelligent advertisement putting method for digital television network Download PDFInfo
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- CN106686455A CN106686455A CN201611085520.2A CN201611085520A CN106686455A CN 106686455 A CN106686455 A CN 106686455A CN 201611085520 A CN201611085520 A CN 201611085520A CN 106686455 A CN106686455 A CN 106686455A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention discloses an intelligent advertisement putting method for a digital television network, and the method employs a front end, a terminal, an advertisement and a program for playing. The method comprises the steps executed at the front end: extracting the content of the advertisement and the content of the program, and building a correlation table of the contents of the advertisement and the program: an advertisement-program content attribute table; enabling the front end to transmit the advertisement and the advertisement-program content attribute table built at step A to the terminal; enabling the terminal to select a proper advertisement based on a current program according to the advertisement-program content attribute table transmitted at step B; mixing the advertisement and television program selected at step C, and playing the mixed advertisement and television program. The method is advantageous in that the method carries out the layered processing, and achieves the precise positioning; the combination degree of the program and the advertisement is high; and the advertisement putting effect is good.
Description
Technical field
The present invention relates to a kind of advertisement placement method, and in particular to a kind of intelligent advertisement for digital TV network is thrown in
Method.
Background technology
In digital TV broadcasting network, digitized advertisement is issued in front end, received by Set Top Box and by television set
Subscriber is shown to, is one of basic service requirement of operator.Digital advertisement represent form may be various forms picture,
Quick Response Code link, video, text etc..This advertisement and the common, ad content being inserted into information source end in television channel
It is different；Information source advertisement is inserted into original sound when TV station carries out performance recording by way of non-linear editing process
In video code flow；And digital advertisement described herein is then sent to Set Top Box in the way of private data, then led to by Set Top Box
Cross screen display to be added to the video image layer of output, or output sound is to television set.
This advertisement, if can only accomplish now, by digital-TV operator, either advertiser specifies in whole or specifies
Dry digital TV channel and fixed period are shown, it is impossible to the accurate throwing that realization is associated with actual TV programme content
Put, thus advertising results are also urgently improved.Such as, if user is watching a ping-pong contest of sports channel, then
Now show that the advertisement of table tennis articles for use is undoubtedly most suitable；If but simply by means of channel and period, existing advertisement is broadcast
The mechanism of sending out also does not accomplish this point, because ad system has no way of knowing accurate programme information.Therefore, existing advertisement putting side
Method effect on driving birds is not good, it is impossible to realize showing the effect of different advertisements for different programme contents.
The content of the invention
The technical problem to be solved is that in digital TV broadcasting network, advertisement broadcasting system is in prior art
Cannot realize broadcasting the function of different advertisements for the content of concrete program under framework, so as to cause advertising results not good, purpose
It is that a kind of intelligent advertisement put-on method for digital TV network is provided, solves existing advertisement placement method effect not
It is good, it is impossible to realize the problem of the effect for the different advertisements of different programme contents displays.
The present invention is achieved through the following technical solutions：
A kind of intelligent advertisement put-on method for digital TV network, including the following steps for carrying out successively：
A, the relation table that advertisement and programme content are set up according to ad content classification and programme content classification：Advertisement-program
Contents attribute relation table；
Advertisement-programme content relation on attributes table that the advertisement and step A that B, front end provide supplier is set up is sent to end
End；
C, terminal are being supplied based on advertisement-programme content relation on attributes table that the program played sends according to step B
Suitable advertisement is selected in the advertisement that business provides；
D, the advertisement that step C is selected is mixed with TV programme after play out.This method is the section seen based on user
Mesh accurately throws in advertisement, to realize this purpose, it is necessary first to extract and set up him ad content and programme content
Between corresponding relation, that is, set up advertisement-programme content relation on attributes table, establishing advertisement-programme content relation on attributes
After table, it would be desirable to which advertisement and advertisement-programme content relation on attributes table are sent into the terminal of user, terminal is used by detecting
The program acquisition programme content watched, programme content, ad content and advertisement-programme content relation on attributes table are contrasted
Can obtain afterwards being best suitable for the advertisement of present broadcasting.
Step A sets up the following steps that advertisement-programme content relation on attributes table includes carrying out successively：
A1, ad content property value P is determined for advertisement, be that program determines programme content property value A；
A2, by ad content property value P with programme content property value A matched, sort out in related advertisement
Hold property value P and programme content property value A, form advertisement-programme content relation on attributes table.
The programme content property value A is made up of many values of series, is designated as A=a1a2a3…an, the ad content property value
P is also made up of many values of series, is designated as P=p1p2p3…pm, wherein m, n be positive integer；Per one-level in program and advertisement attributes value
Value by the classification representated by it, can be by user's self-defining, or using the existing evaluation criteria of industry.For example,
It is " sports goods, running articles for use, treadmill " to define ad content property value A1=0x01020A, wherein 01 represents sports goods
Big class, 02 represents running articles for use subclass, and 0A represents two grades of subclasses of treadmill, and attribute is divided into three-level.The value of programme content attribute
Some can also be divided into, the big class of the TV programme, subclass and the secondary subclass more segmented are represented respectively.Citing, it is fixed
Adopted programme content property value 0x040605 represents " sports cast, track and field, marathon ", wherein 04 represents sports cast big class, 06
Track and field contest matter subclass is represented, 05 represents two grades of subclasses of marathon, and attribute is also classified into three-level, if advertisement-programme content relation on attributes
There is a record in table, its ad content attribute field is 0x010203, i.e. " sports goods, running articles for use, treadmill ", is saved
Mesh content attribute field is 0x040605, i.e. " sports cast, track and field, marathon ", then show " sports goods, running articles for use, race
Step machine " product advertising is generated and associated with " sports cast, track and field, marathon " TV programme.
Step C selects suitable advertisement to be selected using the following steps for carrying out successively：
C1, extraction are playing the programme content property value Ax, Ax=a of program1a2a3…ax, extract supplier and send wide
The ad content property value Py of announcement, Py=p1p2p3…py；It is determined that the program being currently played, is playing the program of program
Contents attribute value Ax, while extracting the ad content property value Py of advertisement in the advertising listing sent from supplier successively.
C2, retrieval advertisement-programme content relation on attributes table, check whether the ad content property value P and section that there is pairing
Mesh contents attribute value A is identical with Ax, Py, if existing, the relevance for determining Ax and Py is C, C=y；If not existing, will broadcast
The programme content property value Ax for putting program, the numerical value for extracting the ad content property value Py most final stages that supplier sends advertisement remove
Obtain Ax-1=a1a2a3…ax-1, Py-1=p1p2p3…py-1, Ax-1, Py-1 and advertisement-programme content relation on attributes table are entered
Row contrast, by that analogy, removes numerical process P time of most final stage, until one group of ad content property value Py-p=of appearance
p1p2p3…py-pWith programme content property value Ax-p=a1a2a3…ax-pWith one group of phase in advertisement-programme content relation on attributes table
A, P of matching is identical, then the relevance of Ax and Py is C=y-p；Determine the advertising listing first for starting to send after Ax from supplier
Bar advertisement starts to extract ad content property value Py, comparison ad.-programme content relation on attributes table, check whether to exist one group of A,
P is identical with Ax, Py, if having, relevance C is equal to the classification number y of ad content property value, if nothing, because Ax, Py are classifications
The label data of foundation, the numerical value for removing most final stage obtains Ax-1 and Py-1, by A1n-1、P1m-1With advertisement-programme content attribute
Relation table carries out contrast and has searched whether corresponding one group of A, P, if having, relevance C is equal to the classification of ad content property value
Number y-1, if nothing, continues the numerical value for removing Ax-1 and Py-1 most final stages, by that analogy until there is one group of ad content property value
Py-p and programme content property value Ax-p is identical with one group of A, P in advertisement-programme content relation on attributes table, now C=y-p.
C3, successively circulation carry out step C1, C2 until it is determined that all suppliers send advertisement with play program
Relevance, selects wherein relevance highest advertisement to be suitable advertisement.After determining the relevance of all advertisements and actual program,
The maximum advertisement of the value of wherein relevance highest, i.e. C is selected as suitable advertisement.
The present invention compared with prior art, has the following advantages and advantages：
1st, a kind of intelligent advertisement put-on method for digital TV network of the present invention, classification is processed, accurate positioning；
2nd, a kind of intelligent advertisement put-on method for digital TV network of the present invention, program is high with advertisement conjugation；
3rd, a kind of intelligent advertisement put-on method for digital TV network of the present invention, advertisement delivery effect is good.
Description of the drawings
Accompanying drawing described herein is used for providing further understanding the embodiment of the present invention, constitutes of the application
Point, do not constitute the restriction to the embodiment of the present invention.In the accompanying drawings：
Fig. 1 is the system schematic constituted based on the method for the present invention.
Specific embodiment
To make the object, technical solutions and advantages of the present invention become more apparent, with reference to embodiment and accompanying drawing, to this
Invention is described in further detail, and the exemplary embodiment of the present invention and its explanation are only used for explaining the present invention, do not make
For limitation of the invention.
Embodiment
As shown in figure 1, a kind of intelligent advertisement put-on method for digital TV network of the present invention, it is characterised in that bag
Include the following steps for carrying out successively：
A, the relation table that advertisement and programme content are set up according to ad content classification and programme content classification：Advertisement-program
Contents attribute relation table；
Advertisement-programme content relation on attributes table that the advertisement and step A that B, front end provide supplier is set up is sent to end
End；
C, terminal are being supplied based on advertisement-programme content relation on attributes table that the program played sends according to step B
Suitable advertisement is selected in the advertisement that business provides；
D, the advertisement that step C is selected is mixed with TV programme after play out.
Step A sets up the following steps that advertisement-programme content relation on attributes table includes carrying out successively：
A1, ad content property value P is determined for advertisement, be that program determines programme content property value A；
A2, by ad content property value P with programme content property value A matched, sort out in related advertisement
Hold property value P and programme content property value A, form advertisement-programme content relation on attributes table.
The programme content property value A is made up of many values of series, is designated as A=a1a2a3…an, the ad content property value
P is also made up of many values of series, is designated as P=p1p2p3…pm, wherein m, n be positive integer；Per one-level in program and advertisement attributes value
Value by the classification representated by it, can be by user's self-defining, or using the existing evaluation criteria of industry.
Step C selects suitable advertisement to be selected using the following steps for carrying out successively：
C1, extraction are playing the programme content property value Ax, Ax=a of program1a2a3…ax, extract supplier and send wide
The ad content property value Py of announcement, Py=p1p2p3…py；
C2, retrieval advertisement-programme content relation on attributes table, check whether the ad content property value P and section that there is pairing
Mesh contents attribute value A is identical with Ax, Py, if existing, the relevance for determining Ax and Py is C, C=y；If not existing, will broadcast
The programme content property value Ax for putting program, the numerical value for extracting the ad content property value Py most final stages that supplier sends advertisement remove
Obtain Ax-1=a1a2a3…ax-1, Py-1=p1p2p3…py-1, by Ax-1、Py-1Carry out with advertisement-programme content relation on attributes table
Contrast, by that analogy, removes numerical process P time of most final stage, until one group of ad content property value Py-p=p of appearance1p2p3…
py-pWith programme content property value Ax-p=a1a2a3…ax-pMatch with a group in advertisement-programme content relation on attributes table
A, P are identical, then the relevance of Ax and Py is C=y-p；
C3, successively circulation carry out step C1, C2 until it is determined that all suppliers send advertisement with play program
Relevance, selects wherein relevance highest advertisement to be suitable advertisement.Based on said method, we can set up an advertisement
Jettison system：Including front end and terminal, front end includes advertisement delivery module, and advertisement module, the advertising display of terminal
Module, EPG are received and processing module, program playing module etc..In front end：
Each advertisement in addition to ad content itself such as picture, video, text, advertisement ID, also including an advertisement
Contents attribute value, this value sets when ad content is produced.In actual applications, the reality corresponding to each contents attribute value
Border implication can be by system user sets itself.The value of ad content attribute is divided into some, and the advertisement is represented respectively
The big class of the product promoted, subclass and the secondary subclass more segmented.Citing, defines ad content property value A=
0x010203 is " sports goods, running articles for use, treadmill ", wherein 01 represents sports goods big class, 02 represents running articles for use
Class, 03 represents two grades of subclasses of treadmill, and attribute is divided into three-level.
Each digital TV channel includes the continuous program stream for broadcasting and electronic program guide (EPG) information flow.EPG information
The contents attribute of the program broadcasted comprising the channel in stream.Programme content attribute is generally according to existing standard, such as DVBSI
The standard and privately owned definition with reference to operator carries out value.The value of programme content attribute can also be divided into some, respectively
Represent the big class of the TV programme, subclass and the secondary subclass more segmented.Citing, defines programme content property value 0x040605
Represent " sports cast, track and field, marathon ", wherein 04 represents sports cast big class, 06 represents track and field contest matter subclass, and 05 represents horse
Two grades of subclasses are pulled loose, attribute is also classified into three-level.
Ad system front end can produce and safeguard one " advertisement-programme content relation on attributes table ".Each note of this table
Record includes ad content attribute and programme content attribute field.Each record represents certain ad content attribute and certain numeral
There is incidence relation between content of TV program attribute.Citing：If there is a record in the table, its ad content property value is
0x010203, i.e. " sports goods, running articles for use, treadmill ", programme content attribute field is 0x040605, i.e., " sports cast,
Track and field, marathon ", then show " sports goods, running articles for use, treadmill " product advertising and " sports cast, track and field, marathon "
TV programme generate association.
In the advertisement code stream that advertisement delivery module sends, it should the ad content comprising each advertisement, advertisement ID and advertisement
Contents attribute, and " advertisement-programme content relation on attributes table ".The form that these information are packaged in code stream can be by advertisement
System self-defining.
In terminal：
Program playing module receives and plays the digital television program of specific channel according to the request of user.
EPG receive and processing module receive digital TV channel programme distant information, among these including current channel, when
The contents attribute of the front program played.
Advertisement module should be received and caching ad content, and safeguard that one belongs to comprising each advertisement ID and ad content
The keyed advertising table of property；To receive and preserve " advertisement-programme content relation on attributes table " simultaneously.These data are all stored in machine top
In box internal memory.
Advertising display module is responsible for display advertisement information.Advertising message and decoded program audio-video signal are added to one
Output is to television set after rising.
Before advertising display modules exhibit advertisement, the correlation degree of advertisement and current playing program is first calculated.
The correlation degree R of ad content attribute and programme content attribute is by ad content property value and programme content attribute
It is worth, and each record in advertisement-programme content relation on attributes table is together decided on.If the level of ad content attribute is
Ca, the level of programme content attribute is Cb, general CaMore than Cb, because in real life product classification than TV programme point
Class is thinner.The contents attribute of certain advertisement is A, and the contents attribute value of certain program is P.The method for so calculating R is as follows：
Advertisement-programme content relation on attributes table is searched, sees that, with the presence or absence of a record, its programme content attribute is equal to P, extensively
Accuse contents attribute and be equal to A, if such record is present, R=Ca；If such record is not present, then judge again be
It is no to there is a record, the C of its programme content attributea-1Part is equal to the C of Pa-1Part, the C of ad content attributeb-1Part etc.
In the C of Ab-1Part, if such record is present, R=Ca-1.If such record is not also present, then judge again be
It is no to there is a record, the C of its programme content attributea-2Part is equal to the C of Pa-2Part, the C of ad content attributeb-2Part etc.
In the C of Ab-2Part, if such record is present, R=Ca-2；By that analogy.
Illustrate：The level for assuming ad content attribute is CaThe level of=programme content attribute is Cb=3, and " wide
Announcement-programme content relation on attributes table " has three records, and the 1st article of programme content attribute is P1=0x040605, i.e., " sports cast,
Track and field, marathon ", ad content attribute are 0x010203, i.e. " sports goods, running articles for use, treadmill "；In 2nd article of program
Appearance attribute is P2=0x050501, i.e. " children, cartoon, domestic cartoon ", ad content attribute is 0x070809, i.e. " children
Articles for use, toy, cartoon doll ", the 3rd article of programme content attribute is P3=0x040607, i.e. " sports cast, track and field, long-jump ", wide
Announcement contents attribute is 0x010204, i.e. " sports goods, running articles for use, spikes ".If the contents attribute of program P1 is equal to
The contents attribute of 0x040605, program P2 is 0x050501, and the contents attribute of program P3 is 0x040607, the content of certain advertisement A1
The 0x010203 such as attribute, then content matching degree R (A1, P1)=3 of advertisement A1 and program P1, the content with program P2
With degree R (A1, P2)=0, content matching degree R (A1, P3)=2 with program P3.
In ad content that is all received and caching, advertising display modules exhibit is with actual program correlation degree most
High advertisement.If the correlation degree R of all advertisements and actual program is 0, any advertisement can not be shown.If while
There are multiple advertisements to meet and show requirement, then show successively.
Above-described specific embodiment, has been carried out further to the purpose of the present invention, technical scheme and beneficial effect
Describe in detail, should be understood that the specific embodiment that the foregoing is only the present invention, be not intended to limit the present invention
Protection domain, all any modification, equivalent substitution and improvements within the spirit and principles in the present invention, done etc. all should include
Within protection scope of the present invention.
Claims (4)
1. a kind of intelligent advertisement put-on method for digital TV network, it is characterised in that including the following step for carrying out successively
Suddenly：
A, the relation table that advertisement and programme content are set up according to ad content classification and programme content classification：Advertisement-programme content
Relation on attributes table；
Advertisement-programme content relation on attributes table that the advertisement and step A that B, front end provide supplier is set up is sent to terminal；
C, terminal are carried based on advertisement-programme content relation on attributes table that the program played sends according to step B in supplier
For advertisement in select suitable advertisement；
D, the advertisement that step C is selected is mixed with TV programme after play out.
2. a kind of intelligent advertisement put-on method for digital TV network according to claim 1, it is characterised in that institute
State step A and set up the following steps that advertisement-programme content relation on attributes table includes carrying out successively：
A1, ad content property value P is determined for advertisement, be that program determines programme content property value A；
A2, by ad content property value P with programme content property value A matched, sort out related ad content category
Property value P and programme content property value A, form advertisement-programme content relation on attributes table.
3. a kind of intelligent advertisement put-on method for digital TV network according to claim 2, it is characterised in that institute
State programme content property value A to be made up of many values of series, be designated as A=a1a2a3…an, the ad content property value P is also by multistage
Numerical value is constituted, and is designated as P=p1p2p3…pm, wherein m, n be positive integer；Value in program and advertisement attributes value per one-level will
Classification representated by it, can be by user's self-defining, or using the existing evaluation criteria of industry.
4. a kind of intelligent advertisement put-on method for digital TV network according to claim 3, it is characterised in that institute
Stating step C selects suitable advertisement to be selected using the following steps for carrying out successively：
C1, extraction are playing the programme content property value Ax, Ax=a of program1a2a3…ax, extract supplier and send the wide of advertisement
Accuse contents attribute value Py, Py=p1p2p3…py；
C2, retrieval advertisement-programme content relation on attributes table, check whether exist in the ad content property value P and program for matching
Hold property value A identical with Ax, Py, if existing, the relevance for determining Ax and Py is C, C=y；If not existing, section will be played
Purpose programme content property value Ax, extraction supplier send the numerical value of the most final stage of the ad content property value Py of advertisement and remove
To Ax-1=a1a2a3…ax-1, Py-1=p1p2p3…py-1, by Ax-1、Py-1It is right with advertisement-programme content relation on attributes table is carried out
Than by that analogy, removing numerical process P time of most final stage, until there is one group of ad content property value Py-p=p1p2p3…
py-pWith programme content property value Ax-p=a1a2a3…ax-pMatch with a group in advertisement-programme content relation on attributes table
A, P are identical, then the relevance of Ax and Py is C=y-p；
C3, successively circulation carry out step C1, C2 until it is determined that all suppliers send advertisement with play associating for program
Property, select wherein relevance highest advertisement to be suitable advertisement.
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| CN110225383A (en) * | 2019-06-13 | 2019-09-10 | 北京连屏科技有限公司 | The loading method of pushed information in Interactive Internet TV |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110225383A (en) * | 2019-06-13 | 2019-09-10 | 北京连屏科技有限公司 | The loading method of pushed information in Interactive Internet TV |
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