CN101188790A - A method for the user to get mobile media advertisement via SMS - Google Patents
A method for the user to get mobile media advertisement via SMS Download PDFInfo
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- CN101188790A CN101188790A CNA2006101457594A CN200610145759A CN101188790A CN 101188790 A CN101188790 A CN 101188790A CN A2006101457594 A CNA2006101457594 A CN A2006101457594A CN 200610145759 A CN200610145759 A CN 200610145759A CN 101188790 A CN101188790 A CN 101188790A
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Abstract
The invention relates to a method for a user to get mobile media advertisements through short messages, and the method comprises the following steps: step one, a short message request format for a mobile terminal to acquire the advertisement through the short message is specified; step two, the short message center of a mobile communication system receives the short message request for the user to get the advertisement, and the short message request is re-transmitted to a streaming media server; step three, the streaming media server checks up whether the request conforms to the specified format or not, and due to the request conforming to the specified format, the requested advertisement is transmitted to a user mobile terminal through a service platform.
Description
Technical field
The present invention relates to the multimedia broadcasting field, especially steaming media platform and mobile communication system combination are carried out the method that multimedia messages sends.
Background technology
Along with Development of Multimedia Technology, the field of multimedia operation is more and more wider.Multimedia technology has formed the mobile flow medium application with combining of mobile technology, the mobility and the interactivity of colourful expressive force of multimedia and mobile technology, for traditional media advertising band new feature and vigor.
For example, the mobile TV advertisement of a similar recreation of releasing at present: in the specific channel of certain mobile phone, the user can continue two minutes car race game.The user generally regards this advertisement as game content, and the user initiatively obtains this advertisement one after another, and in one month time, the number of users that participates in recreation has just reached 150,000.Meanwhile, advertisement operators has also been released multiple attractive operation way, for example, a kind of operation way is arranged at present, as long as the user watches moving advertising, just can obtain watching the time of certain free mobile TV, film.Compare traditional broadcast television, the advantage of mobile media advertisement is, the user can finish watching advertisement and by advertising impact than common TV user is more patient.For example, the cellphone subscriber can make a call an order in passing after the advertisement of having watched certain brand, has save the link of seeking mobile phone or other conversation instruments again, and this shows the natural carrier advantage that mobile phone advertisement has.
The conventional ads pattern is that operator initiatively sends, the passive reception of user.Can see relative conventional ads, user's demand that advertisement has increasing active to watch to mobile multimedia by above-mentioned example.Therefore, on the circulation way of mobile multimedia advertisement, should satisfy the new demand of user, provide certain approach for the user initiatively obtains advertisement.For example, common a kind of advertisement has multiple manifestation mode, for example billboard, advertising film or the like, (for example: picture poster) manifestation mode that obtains another (for example: advertising film), then can increase the effect of publicity of advertisement greatly by a kind of advertisement performance mode if can make the user.
In addition, the mobile multimedia advertisement is propagated by mobile technology, have undoubtedly stronger transmission capacity and with the ability of user interactions.
Summary of the invention
The objective of the invention is to, the method that provides a kind of user to obtain the mobile media advertisement, the user can initiatively obtain the advertisement that hope is watched, and advertisement can be downloaded, transmitted, and watches repeatedly after perhaps collection is provided with.
Technical scheme of the present invention is as follows:
A kind of user obtains the method for mobile media advertisement by short message, may further comprise the steps:
(1) the regulation portable terminal obtains the short message request form of advertisement by short message;
(2) short message service center of mobile communication system receives the user and obtains the short message request of advertisement, and is forwarded to streaming media server;
(3) streaming media server inspection request form up to specification whether to the request of form up to specification, sends the advertisement of request to customer mobile terminal by business platform.
Said method further can comprise:
(4) to the request of against regulation form, streaming media server sends the reason of request failure and failure to portable terminal by short message service center.
Prescribed form described in the said method comprises the type of Short Message Service number, short message format, request medium, the mode that the request streaming media server returns advertisement.Described request streaming media server returns the mode of advertisement, comprises that request directly sends the link of advertisement content, request transmission advertisement.
Business platform described in the said method comprises can set up any platform of communication with portable terminal, comprises the short message service center of mobile communication system, and can with the connect business platform of Data transmission of the Brew platform of portable terminal or Java platform.
The present invention realizes that the mobile subscriber can obtain needed media advertisement by short message because steaming media platform and mobile communication system short message platform are combined, and has satisfied the active user and has initiatively obtained the demand of advertisement.
Description of drawings
Fig. 1 is the system construction drawing that adopts the inventive method
Fig. 2 is a flow chart of realizing the inventive method
Embodiment
Method of the present invention is that steaming media platform and short message platform are combined, and realizes that the mobile subscriber can obtain media advertisement by short message.
The user can obtain to obtain the method for this advertisement by short message in propaganda industry, TV, network, playing programs tabulation, the advertising media that seeks out by note request user (for example: picture poster then, promotional video or the like), after steaming media platform is received request, the portable terminal that the advertisement pushing of user request is connected to the user to user's portable terminal or transmission, the user can direct viewing, or watch by the connected mode that steaming media platform sends, also can transmit the advertisement of oneself obtaining by short message.
Fig. 1 is the system construction drawing that adopts the inventive method, comprising: mobile communication short message service center and streaming media server and portable terminal.
Mobile communication short message service center wherein is responsible for receiving the short message of the acquisition request advertisement that customer mobile terminal sends, and is forwarded to streaming media server.
Streaming media server wherein comprises again: the short message processing module, receive the short message request that short message service center transmits, and the form of judging request form up to specification whether; The flow media advertisement database is used to store flow media advertisement; Advertisement delivery module is extracted the advertisement of user's request and is sent to user terminal from advertising database.
Portable terminal wherein sends the short message request obtain advertisement, and the receiving stream media server advertising message of sending.
Fig. 2 is a flow chart of realizing the inventive method, below in conjunction with accompanying drawing implementation of the present invention is further specified.
Predesignate the mobile subscriber obtains advertisement by note short message request form.
Can inform that the user can obtain advertisement by note by print media (newspaper, magazine etc.), TV, broadcasting, network etc., inform short message request form simultaneously.
Wherein, short message request form comprises: the Short Message Service of note request number, and the adline of messaging format, acquisition request (picture, short-movie, voice etc.), request obtains the mode of advertisement, comprises direct propelling movement ad content, pushes advertisement link etc.
If the mobile subscriber wishes to obtain certain advertisement content, form sends the note request to short message service center in accordance with regulations.
Short message service center receives user's request, and is forwarded to steaming media platform.
The short message processing module of steaming media platform receives the short message bag that short message service center sends, and checks whether the form of short message request is up to specification.
Under the situation of short message request correct format, the advertisement delivery module of steaming media platform is extracted the advertisement of user's request and is sent to user terminal from advertising database, can pass through short message service center or other business platforms according to user's request mode, directly send the ad content of user's request to portable terminal, or send the link of advertisement.
Other business platform refers to set up the business platform of communication with portable terminal.For example: can with the connect business platform of Data transmission of the Brew platform of portable terminal or Java platform.
If short message format is incorrect, the short message processing module of steaming media platform sends information such as request failure and failure cause by short message service center's portable terminal.
The user can initiatively obtain needed advertisement by said system and mode.The user receives the ad content that its requirement is obtained, and can watch, collect, and also can be forwarded to other users.
Claims (7)
1. a user obtains the method for mobile media advertisement by short message, may further comprise the steps:
(1) the regulation portable terminal obtains the short message request form of advertisement by short message;
(2) short message service center of mobile communication system receives the user and obtains the short message request of advertisement, and is forwarded to streaming media server;
(3) streaming media server inspection request form up to specification whether to the request of form up to specification, sends the advertisement of request to customer mobile terminal by business platform.
2. the method for claim 1 is characterized in that, further comprises:
(4) to the request of against regulation form, streaming media server sends the reason of request failure and failure to portable terminal by short message service center.
3. the method for claim 1 is characterized in that: described prescribed form comprises Short Message Service number, short message format, the type of request medium, the mode that the request streaming media server returns advertisement.
4. method as claimed in claim 3 is characterized in that: described request streaming media server returns the mode of advertisement, comprises that request directly sends the link of advertisement content, request transmission advertisement.
5. the method for claim 1, it is characterized in that: described business platform comprises can set up any platform of communication with portable terminal.
6. method as claimed in claim 5 is characterized in that: described business platform is the short message service center of mobile communication system.
7. method as claimed in claim 5 is characterized in that: described business platform for can with the connect business platform of Data transmission of the Brew platform of portable terminal or Java platform.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2006101457594A CN101188790B (en) | 2006-11-16 | 2006-11-16 | A method for the user to get mobile media advertisement via SMS |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2006101457594A CN101188790B (en) | 2006-11-16 | 2006-11-16 | A method for the user to get mobile media advertisement via SMS |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN101188790A true CN101188790A (en) | 2008-05-28 |
| CN101188790B CN101188790B (en) | 2011-07-13 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2006101457594A Expired - Fee Related CN101188790B (en) | 2006-11-16 | 2006-11-16 | A method for the user to get mobile media advertisement via SMS |
Country Status (1)
| Country | Link |
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| CN (1) | CN101188790B (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010031339A1 (en) * | 2008-09-22 | 2010-03-25 | 华为终端有限公司 | Method, system and device for providing mobile advertising service |
| CN101651681B (en) * | 2009-09-16 | 2012-11-28 | 中兴通讯股份有限公司 | Method, system and advertisement service device for providing advertisement services |
| CN101677394B (en) * | 2008-09-16 | 2013-05-08 | 中兴通讯股份有限公司 | Method and apparatus for commercial break based on IPTV |
-
2006
- 2006-11-16 CN CN2006101457594A patent/CN101188790B/en not_active Expired - Fee Related
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101677394B (en) * | 2008-09-16 | 2013-05-08 | 中兴通讯股份有限公司 | Method and apparatus for commercial break based on IPTV |
| WO2010031339A1 (en) * | 2008-09-22 | 2010-03-25 | 华为终端有限公司 | Method, system and device for providing mobile advertising service |
| CN101651681B (en) * | 2009-09-16 | 2012-11-28 | 中兴通讯股份有限公司 | Method, system and advertisement service device for providing advertisement services |
Also Published As
| Publication number | Publication date |
|---|---|
| CN101188790B (en) | 2011-07-13 |
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Granted publication date: 20110713 Termination date: 20151116 |
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