CN101651681B - Method, system and advertisement service device for providing advertisement services - Google Patents
Method, system and advertisement service device for providing advertisement services Download PDFInfo
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- CN101651681B CN101651681B CN2009100927219A CN200910092721A CN101651681B CN 101651681 B CN101651681 B CN 101651681B CN 2009100927219 A CN2009100927219 A CN 2009100927219A CN 200910092721 A CN200910092721 A CN 200910092721A CN 101651681 B CN101651681 B CN 101651681B
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Abstract
The invention provides a method, a system and an advertisement service system for providing advertisement services, relating to the field of mobile terminal advertisements and solving the technical problem of lacking interaction of advertisement services. The method for providing advertisement services comprises the following steps: an advertisement service device obtains the relationship of template parameter data and at least one service node; the advertisement service device receives the template parameter data sent by the terminal; the advertisement service device obtains a service node corresponding to the template parameter data sent by the terminal according to the relationship; the advertisement service device receives advertisement service data from the service node; and the advertisement service device sends the advertisement service data to the terminal. The invention can be applied to the advertisement value-added services of mobile terminals.
Description
Technical field
The present invention relates to the mobile terminal advertisement field, be meant a kind of advertising business service method, system and advertisement service device of providing especially.
Background technology
Portable terminal is the indispensable means of communication of modern, and the portable terminal medium have been the another important medium outside the medium such as newspaper, broadcasting, TV and the Internet of continuing, and mobile terminal advertisement is carried on these medium just, at the current extensive concern that causes.
In the prior art, disclose and a kind of advertisement is embedded into the method in the portable terminal webpage, but this method can only initiatively be seen advertisement under the situation of accessed web page the user that mobile terminal advertisement lacks interactive.
Summary of the invention
The technical problem that the present invention will solve provides a kind of advertising business service method, system and advertisement service device of providing, and it is interactive to make that the advertising business service has.
For solving the problems of the technologies described above, embodiments of the invention provide technical scheme following:
On the one hand, a kind of advertising business service method that provides is provided, comprises:
Advertisement service device is obtained the relation between template parameter data and at least one service node;
The template parameter data that said advertisement service device receiving terminal sends;
Said advertisement service device is obtained the corresponding service node of template parameter data that sends at said terminal according to said relation;
Said advertisement service device is from said service node receiving advertisement business data;
Said advertisement service device sends to said terminal with said advertisement traffic data.
Said advertisement service device is obtained before the step of flow template of said advertising business service, also comprises:
Said advertisement service device triggers the advertising business service.
The step that said advertisement service device triggers the advertising business service is:
Said advertisement service device triggers ad service business according to the instruction at said terminal; Perhaps
Said advertisement service device triggers ad service business according to the instruction of self.
Said service node is arranged in said advertisement service device; Perhaps
Said service node is arranged in the outside external server of said advertisement service device.
The step that advertisement service device is obtained the relation between template parameter data and at least one service node is specially:
Advertisement service device is obtained the flow template of said advertising business service, and said flow template comprises: the relation between template parameter data and at least one service node;
Said advertisement service device is according to said relation, and the step of obtaining the service node of the template parameter data correspondence of sending at said terminal comprises:
The template parameter data that said advertisement service device is sent according to said terminal is converted into flow instance with said template parameter;
Said advertisement service device is carried out said flow instance, generates execution result;
Said advertisement service device is obtained the corresponding service node of said template parameter data according to said execution result.
Said advertisement service device is obtained after the step of the corresponding service node of said template parameter data according to said execution result, also comprises:
Said advertisement service device discharges the resource of said flow instance.
On the other hand, a kind of advertisement service device is provided, comprises:
First acquiring unit is used to obtain the relation between template parameter data and at least one service node;
First receiving element is used for the template parameter data that receiving terminal sends;
Second acquisition unit is used for according to said relation, obtains the corresponding service node of template parameter data that sends at said terminal;
Second receiving element is used for from said service node receiving advertisement business data;
Transmitting element is used for said advertisement traffic data is sent to said terminal.
Described advertisement service device also comprises:
Trigger element is used to trigger the advertising business service.
Said service node is arranged in said advertisement service device; Perhaps
Said service node is arranged in the outside external server of said advertisement service device.
On the other hand, a kind of system that the advertising business service is provided is provided, comprises: terminal and advertisement service device;
Said advertisement service device comprises:
First acquiring unit is used to obtain the relation between template parameter data and at least one service node;
First receiving element is used for the template parameter data that receiving terminal sends;
Second acquisition unit is used for according to said relation, obtains the corresponding service node of template parameter data that sends at said terminal;
Second receiving element is used for from said service node receiving advertisement business data;
Transmitting element is used for said advertisement traffic data is sent to said terminal.
Embodiments of the invention have following beneficial effect:
In the such scheme; Advertisement service device is according to the template parameter data that receives from the terminal; Select corresponding service node; To send to the terminal from the advertisement traffic data that service node receives, the advertisement service device basis is sent advertisement traffic data to the terminal alternately with the terminal, and the advertising business service has interactivity.
Description of drawings
Fig. 1 is the schematic flow sheet that an embodiment of advertising business service method is provided of the present invention;
Fig. 2 is the schematic flow sheet that another embodiment of advertising business service method is provided of the present invention;
Fig. 3 is the structural representation of an embodiment of advertisement service device of the present invention;
Fig. 4 is the structural representation of another embodiment of advertisement service device of the present invention;
Fig. 5 is the structural representation that the system of advertising business service is provided of the present invention.
Embodiment
For technical problem, technical scheme and advantage that embodiments of the invention will be solved is clearer, will combine accompanying drawing and specific embodiment to be described in detail below.
Embodiments of the invention do not have interactive problem to advertising business in the prior art, and a kind of advertising business service method, system and advertisement service device of providing is provided.
As shown in Figure 1, be a kind of advertising business service method that provides, comprising:
In the such scheme; Advertisement service device is according to the template parameter data that receives from the terminal; Select corresponding service node; To send to the terminal from the advertisement traffic data that service node receives, the advertisement service device basis is sent advertisement traffic data to the terminal alternately with the terminal, and the advertising business service has interactivity.
Optional, before the step 11, can also comprise: said advertisement service device triggers the advertising business service.Wherein, the step that said advertisement service device triggers the advertising business service is: said advertisement service device triggers ad service business according to the instruction at said terminal; Perhaps said advertisement service device triggers ad service business according to the instruction of self.
As shown in Figure 2, be a kind of advertising business service method that provides, comprising:
As shown in Figure 3, be a kind of advertisement service device 30 of the present invention, comprising:
First acquiring unit 31 is used to obtain the relation between template parameter data and at least one service node; Be specially, obtain the flow template of said advertising business service, said flow template comprises: the relation between template parameter data and at least one service node;
First receiving element 32 is used for the template parameter data that receiving terminal sends;
Second receiving element 34 is used for from said service node receiving advertisement business data;
Transmitting element 35 is used for said advertisement traffic data is sent to said terminal.
In the such scheme; Advertisement service device is according to the template parameter data that receives from the terminal; Select corresponding service node; To send to the terminal from the advertisement traffic data that service node receives, the advertisement service device basis is sent advertisement traffic data to the terminal alternately with the terminal, and the advertising business service has interactivity.
Optional, as shown in Figure 4, described advertisement service device also comprises: trigger element 36 is used to trigger the advertising business service.Trigger element 36 can for: according to the instruction at said terminal, trigger ad service business; Perhaps, trigger ad service business according to the instruction of self.
Said second acquisition unit 33 comprises:
The transformant unit is used for the template parameter data according to the transmission of said terminal, and said template parameter is converted into flow instance;
Carry out subelement, be used to carry out said flow instance, generate execution result;
Obtain subelement, be used to obtain the corresponding service node of said template parameter data.
Optional, described advertisement service device also comprises:
Releasing unit 37 is used to discharge the resource of said flow instance.
As shown in Figure 5, be the system 10 that the advertising business service is provided of the present invention, comprising: terminal 20 and advertisement service device 30.
Said advertisement service device 30 comprises:
First acquiring unit 31 is used to obtain the relation between template parameter data and at least one service node;
First receiving element 32 is used for the template parameter data that receiving terminal sends;
Second receiving element 34 is used for from said service node receiving advertisement business data;
Transmitting element 35 is used for said advertisement traffic data is sent to said terminal.
Wherein, said service node is arranged in said advertisement service device; Perhaps
Said service node is arranged in the outside external server of said advertisement service device.
In the such scheme; Advertisement service device is according to the template parameter data that receives from the terminal; Select corresponding service node; To send to the terminal from the advertisement traffic data that service node receives, the advertisement service device basis is sent advertisement traffic data to the terminal alternately with the terminal, and the advertising business service has interactivity.
Concrete application scenarios of the present invention is below described.
The present invention utilizes Internet technology to come merges telecommunication and internet capability, carries out the advertisement value-added service of portable terminal.Advertisement service device is the service of issuing on the internet, and service developer carries out man-machine interaction with this device through user's design interface.User's design interface provides the browser application of graphical designer, and these application are stored on the internet sites with html format, through user's design interface, and the customization flow template.Carry out operations such as data typing, design through browser, call the service node that comes out through the mode of registering on the service container, at last it is saved in deployed environment as service.
Below describe the process that external service is inserted advertisement service device, comprising:
Step 41 is obtained the interface definition that outside existing service provides, and is generally the definition of input.
Step 42 generates local client, is specially: generate software module, make this locality send message to external service, and receive the data of returning.
Step 43 generates service node with generating good local client, and generative process has also defined the input/output interface file of the discernible service node of system except comprising client functionality.This service node can the handling process parameter and send message to external service in flow process circulation process, and the return information that receives is sent to flow process.
Step 44 is registered to native system with service node, and this node appears at flow process and draws in the panel, and process flow streams turns over the task of this node in the journey.
Below describe the definition procedure of the self-defined service in inside of advertisement service device, described the process that the standard criterion of utilizing industry is created self-defined service, make this device possess the up service ability of mobile message, comprising:
Step 51 is obtained the standards service standard of industry, for example: China Telecom's integrated business access gateway _ ISAG_ open interface agreement 02-SMS V2.0 ".
Step 52 generates the local service end, is specially: according to the standards service standard, create the local software module, this module can receive handles the upstream message that meets the respective standard standard.
Step 53 is created service node, further generates service node with generating good local service end.Generative process has also defined the input/output interface file of the discernible service node of system except comprising the service end function, and platform and the mobile phone users matching code when mutual etc.
Step 54 is registered to advertisement service device with service node, and this node appears at flow process and draws in the panel, and process flow streams turns over the task of this node in the journey.
Step 55 externally after the issue, becomes disclosed mobile Internet service.
The generative process of flow template of the advertising business service of portable terminal is below described.Advertisement service device is carried out layout to the external service node and the self-defining internal service node that are linked into this device, generates the flow template of mobile terminal advertisement business service.Flow process editing environment graphical, that can pull is provided,, layout, combination is carried out in the various services that insert, self-defined service etc., form service template, it is disposed the service of generation, comprising through the flow process expressive element:
Step 61, visioning procedure comprises the visioning procedure master data, definition traffic ID, flow template title etc.
Step 62; Draw flow process; Through the flow process graphical designer; Draw out the flow template that can be disposed, comprise start node, end node in the panel that flow process is drawn, be registered to the external service node of this device, self-defining internal services contact, compute node, timer node, line etc., the basic element of flow process comprises flow process attribute, flow process variable, flow process parameter etc.
Step 63, verification legitimacy, the legitimacy of checking process trend.
Step 64 is preserved flow template to database.
Step 65 is disposed the service of launching, with the formal opening of advertising business service of the portable terminal of disposing.
The advertising business service of below describing portable terminal is triggered to the process of execution, comprising:
Step 71 triggers the advertising business service of advertisement service device.Wherein, advertisement service device is the Internet service that is distributed on the public network.The triggering of flow process probably has following several kinds of modes: one, the mobile phone users program request triggers, searches triggering etc.; Two, advertisement service device triggers through the order from user relation; Three, advertisement service device triggers to particular group, and four, advertisement service device self triggers.
Step 72 reads flow template, and after service was triggered, flow engine found the flow services template that designs before automatically according to the flow process traffic ID in the flow template storehouse.
Step 73, the visioning procedure instance, flow instance produces according to flow template.Each reciprocal process operates through flow instance, and the mutual process of each portable terminal and advertisement service device maybe be all different.
Step 74 is carried out flow instance, and the process of each advertising business service all is the reciprocal process of flow instance and mobile phone users.
Step 75, the Shredding Process instance, after flow instance executed, reciprocal process finished, Shredding Process instance related data, free system resources.
As stated; This device provides the mobile Internet business development environment of an opening; Can easily let open Internet service be customized to the mobile terminal advertisement business of required Protean interaction; Make mobile phone users when experiencing the convenience that mobile communication brings, can get access to the extremely strong ad content service of the ditch general character again.
In this programme, can utilize the service on the public network, the service on the Internet is linked in the advertisement service device,, generate operation flow through service creation environment.Also can define and use the internal services of oneself, the business through service creation environment generates after the unified encapsulation through this device, outwards exposes as the service interface of standard agreement.That is to say; The advertising business service can be the Service Source of platform definition itself, also can be the disclosed various services of internet arena; Comprise in the station that is distributed on this device place; The perhaps standards service on the Internet, these standards service be meant like some open WebService services, the weather forecast service that provides like the official site of weather bureau, public search service etc.; Perhaps come out to send short messages, send out telecommunications service such as multimedia message through the standard agreement opening; The telecommunications service of perhaps traditional telecommunication interface opening being come out through service encapsulates; Perhaps through disclosed service after this apparatus processes of business process of this device generation.
Advertisement service device of the present invention, be issue on the internet can with the Internet service system of mobile device communication.The user visits the website that this device is issued through inserting the Internet, and the man-machine interaction between user and the website and the transmission of data realize through internet, applications.Utilized the open network environment of the Internet; Mobile communication technology is merged; Thereby the technological development direction that can network-oriented merges; The novel telecommunications service of characteristics such as user's selection, user experience and user's participation are provided, adapt to the development trend of the mobile service of new generation of user-driven.
The present invention defines a kind of new customizable mobile terminal advertisement service platform of interactive strong, interactive flow process; The interactive strong strong point of performance portable terminal medium; Evade its promote difficulty greatly, weakness not susceptible to user acceptance; Make the operation popularization of mobile terminal advertisement become easily, can let the user when needing most, find own needed advertising service demand easily, can let advertiser's advertising business extensively and accurately rendered to the destination mobile terminal user.And flow can be carried out flexible customization, and flow custom is realized through template.
The present invention can bring into play the characteristics of portable terminal medium, is main feature with the delivery accurate, has strong, the more various advantage of advertisement way of realization of interactivity, accurately locks, excavates and satisfy user's demand.The present invention is published on system with advertisement with the form of various services, has sufficient extensibility, can be according to the user of order relations and the user of non-order relations, and user's various characteristics such as hobby distinguish, and better meet user's demand.
Said method embodiment is corresponding with said device embodiment; The description of relevant portion gets final product among the part comparable device embodiment that in method embodiment, does not describe in detail, and the description of relevant portion gets final product among the part reference method embodiment that in device embodiment, does not describe in detail.
One of ordinary skill in the art will appreciate that; Realize that all or part of step in the foregoing description method is to instruct relevant hardware to accomplish through program; Described program can be stored in the computer read/write memory medium, and this program comprises the step like above-mentioned method embodiment when carrying out; Described storage medium; As: magnetic disc, CD, read-only storage memory body (Read-Only Memory, ROM) or at random store memory body (Random Access Memory, RAM) etc.
In each method embodiment of the present invention; The sequence number of said each step can not be used to limit the sequencing of each step; For those of ordinary skills, under the prerequisite of not paying creative work property, the priority of each step is changed also within protection scope of the present invention.
The above is a preferred implementation of the present invention; Should be pointed out that for those skilled in the art, under the prerequisite that does not break away from principle according to the invention; Can also make some improvement and retouching, these improvement and retouching also should be regarded as protection scope of the present invention.
Claims (9)
1. one kind provides the advertising business service method, it is characterized in that, comprising:
Advertisement service device is obtained the relation between template parameter data and at least one service node;
The template parameter data that said advertisement service device receiving terminal sends;
Said advertisement service device is obtained the corresponding service node of template parameter data that sends at said terminal according to said relation;
Said advertisement service device is from said service node receiving advertisement business data;
Said advertisement service device sends to said terminal with said advertisement traffic data;
The step that advertisement service device is obtained the relation between template parameter data and at least one service node is specially: advertisement service device is obtained the flow template of said advertising business service, and said flow template comprises: the relation between template parameter data and at least one service node;
Said advertisement service device is according to said relation; The step of obtaining the service node of the template parameter data correspondence of sending at said terminal comprises: the template parameter data that said advertisement service device is sent according to said terminal is converted into flow instance with said template parameter; Said advertisement service device is carried out said flow instance, generates execution result; Said advertisement service device is obtained the corresponding service node of said template parameter data according to said execution result.
2. the advertising business service method that provides according to claim 1 is characterized in that, said advertisement service device is obtained before the step of flow template of said advertising business service, also comprises:
Said advertisement service device triggers the advertising business service.
3. the advertising business service method that provides according to claim 2 is characterized in that, the step that said advertisement service device triggers the advertising business service is:
Said advertisement service device triggers ad service business according to the instruction at said terminal; Perhaps
Said advertisement service device triggers ad service business according to the instruction of self.
4. the advertising business service method that provides according to claim 1 is characterized in that,
Said service node is arranged in said advertisement service device; Perhaps
Said service node is arranged in the outside external server of said advertisement service device.
5. the advertising business service method that provides according to claim 1 is characterized in that, said advertisement service device is obtained after the step of the corresponding service node of said template parameter data according to said execution result, also comprises:
Said advertisement service device discharges the resource of said flow instance.
6. an advertisement service device is characterized in that, comprising:
First acquiring unit is used to obtain the relation between template parameter data and at least one service node;
First receiving element is used for the template parameter data that receiving terminal sends;
Second acquisition unit is used for according to said relation, obtains the corresponding service node of template parameter data that sends at said terminal;
Second receiving element is used for from said service node receiving advertisement business data;
Transmitting element is used for said advertisement traffic data is sent to said terminal;
Said first acquiring unit is specially: obtain the flow template of said advertising business service, said flow template comprises: the relation between template parameter data and at least one service node;
Said second acquisition unit is specially: the template parameter data according to send at said terminal is converted into flow instance with said template parameter; Carry out said flow instance, generate execution result; According to said execution result, obtain the corresponding service node of said template parameter data.
7. advertisement service device according to claim 6 is characterized in that, also comprises:
Trigger element is used to trigger the advertising business service.
8. advertisement service device according to claim 6 is characterized in that,
Said service node is arranged in said advertisement service device; Perhaps
Said service node is arranged in the outside external server of said advertisement service device.
9. the system that the advertising business service is provided is characterized in that, comprising: terminal and advertisement service device;
Said advertisement service device comprises:
First acquiring unit is used to obtain the relation between template parameter data and at least one service node;
First receiving element is used for the template parameter data that receiving terminal sends;
Second acquisition unit is used for according to said relation, obtains the corresponding service node of template parameter data that sends at said terminal;
Second receiving element is used for from said service node receiving advertisement business data;
Transmitting element is used for said advertisement traffic data is sent to said terminal;
Said first acquiring unit is specially: obtain the flow template of said advertising business service, said flow template comprises: the relation between template parameter data and at least one service node;
Said second acquisition unit is specially: the template parameter data according to send at said terminal is converted into flow instance with said template parameter; Carry out said flow instance, generate execution result; According to said execution result, obtain the corresponding service node of said template parameter data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009100927219A CN101651681B (en) | 2009-09-16 | 2009-09-16 | Method, system and advertisement service device for providing advertisement services |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009100927219A CN101651681B (en) | 2009-09-16 | 2009-09-16 | Method, system and advertisement service device for providing advertisement services |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN101651681A CN101651681A (en) | 2010-02-17 |
| CN101651681B true CN101651681B (en) | 2012-11-28 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2009100927219A Expired - Fee Related CN101651681B (en) | 2009-09-16 | 2009-09-16 | Method, system and advertisement service device for providing advertisement services |
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Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111353752B (en) * | 2019-11-05 | 2024-04-19 | 泰康保险集团股份有限公司 | Flow processing method and device, electronic equipment and storage medium |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1744638A (en) * | 2004-08-30 | 2006-03-08 | 华为技术有限公司 | Advertising issueing system and method for issueing advertising |
| CN1794770A (en) * | 2005-12-30 | 2006-06-28 | 孙江胜 | Method of providing picture ring down load service on mobile phone |
| CN101188790A (en) * | 2006-11-16 | 2008-05-28 | 中兴通讯股份有限公司 | A method for the user to get mobile media advertisement via SMS |
-
2009
- 2009-09-16 CN CN2009100927219A patent/CN101651681B/en not_active Expired - Fee Related
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1744638A (en) * | 2004-08-30 | 2006-03-08 | 华为技术有限公司 | Advertising issueing system and method for issueing advertising |
| CN1794770A (en) * | 2005-12-30 | 2006-06-28 | 孙江胜 | Method of providing picture ring down load service on mobile phone |
| CN101188790A (en) * | 2006-11-16 | 2008-05-28 | 中兴通讯股份有限公司 | A method for the user to get mobile media advertisement via SMS |
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| CN101651681A (en) | 2010-02-17 |
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Effective date of registration: 20191225 Address after: 314411 Jianshe East Road, Guodian, Yanguan Town, Haining City, Jiaxing City, Zhejiang Province Patentee after: Haining Yanguan Industrial Investment Co., Ltd Address before: 518057 Nanshan District Guangdong high tech Industrial Park, South Road, science and technology, ZTE building, Ministry of Justice Patentee before: ZTE Communications Co., Ltd. |
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Granted publication date: 20121128 Termination date: 20200916 |