CN104469437B - Advertisement sending method and device - Google Patents
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- CN104469437B CN104469437B CN201410815404.6A CN201410815404A CN104469437B CN 104469437 B CN104469437 B CN 104469437B CN 201410815404 A CN201410815404 A CN 201410815404A CN 104469437 B CN104469437 B CN 104469437B
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- 238000003780 insertion Methods 0.000 abstract 1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The disclosure is directed to a kind of advertisement sending method and device, it is related to multimedia technology field, the advertisement that can solve to insert during video playback is without specific aim and plays the bad technical problem of advertising results.Methods described includes：When video file plays, reproduction time of the keyword and the video content involved by the video content played in the video file is obtained；Obtain the advertisement related to the keyword involved by the video content played；The advertisement is pushed according to reproduction time of the video content in the video file.The disclosure is used to realize the effect for neither influenceing that user watches video while and can enhancing advertisement plays purpose during insertion advertisement.
Description
Technical Field
The present disclosure relates to the field of multimedia technologies, and in particular, to an advertisement push method and apparatus.
Background
When a user plays a video using a mobile terminal or a computer, the user often has an interest in sounds or objects appearing in the video and wants to be able to see information about the sounds or objects in the video. In the related art, the advertisement is usually played for a certain time before the video is played, or when the user pauses the video, for example, when a player on the terminal plays a tv series, the advertisement is played for a certain time of 50 seconds first.
Although the above advertisement playing mode provides information to a certain extent for the user, most of the advertisement playing is mandatory, which not only affects the normal video watching of the user, but also affects the user's perceptibility to a certain extent. In addition, there is often no direct relationship between the compulsory advertisement content and the user, and the user is likely to be uninterested in the advertisement content, and even may choose to leave, and watch the video again after the advertisement is played, which may not make the advertisement played play a corresponding effect. Meanwhile, the user often leaves for a period of time due to special situations, so that the advertisement content played during the video pause cannot be watched by the user, and the advertisement playing effect cannot be achieved.
Disclosure of Invention
In order to overcome the problems in the related art, the present disclosure provides an advertisement delivery method and apparatus, which are used to achieve the effect of not affecting the user to watch the video while inserting the advertisement, and simultaneously enhancing the purpose of playing the advertisement.
According to a first aspect of the embodiments of the present disclosure, there is provided an advertisement push method, including:
when a video file is played, acquiring keywords related to video content being played and playing time of the video content in the video file;
acquiring advertisements related to keywords related to the video content being played;
and pushing the advertisement according to the playing time of the video content in the video file.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects: the advertisement related to the keyword related to the video content being played is obtained and pushed, so that the advertisement related to the video content can be displayed to the user while the video is played, the interested advertisement content is pushed for the user, the effect that the user watches the video when inserting the advertisement is not influenced, the purpose of playing the advertisement can be enhanced, and the experience degree of the user is improved.
In an embodiment, the obtaining, when the video file is played, the keywords related to the video content being played and the playing time of the video content in the video file includes:
when a video file is played, performing content identification on video content being played, wherein the video content comprises image frame content and/or audio content;
judging whether the content identification result relates to a preset keyword, wherein the preset keyword is a keyword related to a prestored advertisement;
and when the content identification result relates to a preset keyword, determining the preset keyword related to the content identification result as the keyword related to the video content being played, and acquiring the playing time of the video content in the video file.
By carrying out content identification on the video content being played, the keywords related to the video content are further obtained, and the advertisements related to the keywords related to the video content are pushed, so that the advertisements related to the video content can be displayed to the user while the video is played, interested advertisement content is pushed for the user, the effect that the user watches the video when inserting the advertisements is achieved, meanwhile, the purpose of playing the advertisements can be enhanced, and the experience degree of the user is improved.
In an embodiment, the obtaining, when the video file is played, the keywords related to the video content being played and the playing time of the video content in the video file includes:
when a video file is played, keywords related to video content which is being played and is stored in advance are acquired, and the playing time of the video content in the video file is acquired.
By acquiring the pre-stored keywords related to the video content being played and pushing the advertisements related to the keywords related to the video content, the advertisements related to the video content can be displayed to the user while the video is played, the interested advertisement content is pushed for the user, the effect that the user watches the video when inserting the advertisements is achieved, meanwhile, the purpose of playing the advertisements can be enhanced, and the experience degree of the user is improved.
In one embodiment, the pushing the advertisement according to the playing time of the video content in the video file includes:
and displaying the advertisement in an advertisement area of a video playing interface according to the playing time of the video content in the video file, wherein the advertisement area and the playing area of the video file are positioned at different positions of the video playing interface.
The advertisement content related to the keywords related to the video content is displayed and is displayed in the advertisement area at a position different from the playing area, so that the effect that a user watches the video when inserting the advertisement is not influenced, the advertisement playing purpose can be enhanced, and the user experience is improved.
In one embodiment, the displaying the advertisement in an advertisement area of a video playing interface according to the playing time of the video content in the video file includes:
and displaying the advertisement in an advertisement area of a video playing interface within the playing time period of the video content.
The advertisement content related to the keywords related to the video content is displayed in the playing time period of the video content and is displayed in the advertisement area at a position different from the playing area, so that the effect that a user watches the video when inserting the advertisement is not influenced, the advertisement playing purpose can be enhanced, and the user experience is improved.
In one embodiment, the method further comprises:
when a pause playing instruction of the video file is received, acquiring a keyword corresponding to the current time;
and playing advertisements related to the keywords corresponding to the current time.
When the video file is paused to play, the advertisements related to the keywords related to the video content at the time are played, so that the purpose of pushing the advertisement content to the user is realized, and the experience degree of the user is improved.
In one embodiment, the method further comprises:
when a playing instruction of the advertisement is received, the video file is paused to be played;
and playing the advertisement on a video playing interface.
The playing of the video file is suspended while the advertisement content is played, so that the playing of the advertisement does not affect the video file, the effect that a user watches the video while inserting the advertisement is achieved, the purpose of playing the advertisement can be enhanced, and the experience degree of the user is improved.
According to a second aspect of the embodiments of the present disclosure, there is provided an advertisement push apparatus including:
the first acquisition module is used for acquiring keywords related to video content being played and playing time of the video content in the video file when the video file is played;
the second acquisition module is used for acquiring advertisements related to the keywords related to the video content which is playing;
and the pushing module is used for pushing the advertisement according to the playing time of the video content in the video file.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects: the advertisement related to the keyword related to the video content being played is obtained and pushed, so that the advertisement related to the video content can be displayed to the user while the video is played, the interested advertisement content is pushed for the user, the effect that the user watches the video when inserting the advertisement is not influenced, the purpose of playing the advertisement can be enhanced, and the experience degree of the user is improved.
In one embodiment, the first obtaining module comprises:
the identification submodule is used for carrying out content identification on video content which is played when the video file is played, and the video content comprises image frame content and/or audio content;
a judging sub-module, configured to judge whether the content recognition result relates to a preset keyword, where the preset keyword is a keyword related to a pre-stored advertisement;
and the first obtaining sub-module is used for determining that the preset keywords related to the content identification result are the keywords related to the video content being played when the content identification result relates to the preset keywords, and obtaining the playing time of the video content in the video file.
By carrying out content identification on the video content being played, the keywords related to the video content are further obtained, and the advertisements related to the keywords related to the video content are pushed, so that the advertisements related to the video content can be displayed to the user while the video is played, interested advertisement content is pushed for the user, the effect that the user watches the video when inserting the advertisements is achieved, meanwhile, the purpose of playing the advertisements can be enhanced, and the experience degree of the user is improved.
In one embodiment, the first obtaining module comprises:
and the second obtaining sub-module is used for obtaining pre-stored keywords related to the video content being played and the playing time of the video content in the video file when the video file is played.
By acquiring the pre-stored keywords related to the video content being played and pushing the advertisements related to the keywords related to the video content, the advertisements related to the video content can be displayed to the user while the video is played, the interested advertisement content is pushed for the user, the effect that the user watches the video when inserting the advertisements is achieved, meanwhile, the purpose of playing the advertisements can be enhanced, and the experience degree of the user is improved.
In one embodiment, the push module comprises:
and the first display sub-module is used for displaying the advertisement in an advertisement area of a video playing interface according to the playing time of the video content in the video file, and the advertisement area and the playing area of the video file are positioned at different positions of the video playing interface.
The advertisement content related to the keywords related to the video content is displayed and is displayed in the advertisement area at a position different from the playing area, so that the effect that a user watches the video when inserting the advertisement is not influenced, the advertisement playing purpose can be enhanced, and the user experience is improved.
In one embodiment, the first display sub-module is further configured to display the advertisement in an advertisement area of a video playing interface during a playing time period of the video content.
The advertisement content related to the keywords related to the video content is displayed in the playing time period of the video content and is displayed in the advertisement area at a position different from the playing area, so that the effect that a user watches the video when inserting the advertisement is not influenced, the advertisement playing purpose can be enhanced, and the user experience is improved.
In one embodiment, the apparatus further comprises:
the third acquisition module is used for acquiring a keyword corresponding to the current time when a pause playing instruction of the video file is received;
and the first playing module is used for playing the advertisement related to the keyword corresponding to the current time.
When the video file is paused to play, the advertisements related to the keywords related to the video content at the time are played, so that the purpose of pushing the advertisement content to the user is realized, and the experience degree of the user is improved.
In one embodiment, the apparatus further comprises:
the pause module is used for pausing the playing of the video file when a playing instruction of the advertisement is received;
and the second playing module is used for playing the advertisement on a video playing interface.
The playing of the video file is suspended while the advertisement content is played, so that the playing of the advertisement does not affect the video file, the effect that a user watches the video while inserting the advertisement is achieved, the purpose of playing the advertisement can be enhanced, and the experience degree of the user is improved.
According to a third aspect of the embodiments of the present disclosure, there is provided an advertisement push apparatus including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
when a video file is played, acquiring keywords related to video content being played and playing time of the video content in the video file;
acquiring advertisements related to keywords related to the video content being played;
and pushing the advertisement according to the playing time of the video content in the video file.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects: the advertisement related to the keyword related to the video content being played is obtained and pushed, so that the advertisement related to the video content can be displayed to the user while the video is played, the interested advertisement content is pushed for the user, the effect that the user watches the video when inserting the advertisement is not influenced, the purpose of playing the advertisement can be enhanced, and the experience degree of the user is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
FIG. 1 is a flow diagram illustrating a method of pushing advertisements in accordance with an exemplary embodiment;
FIG. 2 is a diagrammatic illustration of an interface showing an advertisement in an advertisement area, according to an exemplary embodiment;
FIG. 3 is a flow diagram illustrating a method for pushing advertisements, in accordance with a particular embodiment;
FIG. 4 is a flow diagram illustrating a method for pushing advertisements, in accordance with another particular embodiment;
FIG. 5 is a block diagram illustrating an advertisement push device in accordance with an exemplary embodiment;
FIG. 6 is a block diagram illustrating a first acquisition module in an advertisement push device, according to an example embodiment;
FIG. 7 is a block diagram illustrating a push module in an advertisement push device, according to an exemplary embodiment;
FIG. 8 is a block diagram illustrating an advertisement push device in accordance with an exemplary embodiment;
fig. 9 is a block diagram illustrating an apparatus for advertisement push according to an example embodiment.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
Fig. 1 is a flowchart illustrating an advertisement push method according to an exemplary embodiment, where the advertisement push method is used in a terminal, as shown in fig. 1, and includes the following steps S11-S13:
in step S11, when the video file is played, obtaining keywords related to the video content being played and the playing time of the video content in the video file;
in step S12, acquiring advertisements related to keywords related to the video content being played;
in step S13, the advertisement is pushed according to the playing time of the video content in the video file.
According to the technical scheme provided by the embodiment of the disclosure, the advertisement related to the keyword related to the video content being played is obtained and pushed, so that the advertisement related to the video content can be displayed to the user while the video is played, the interested advertisement content is pushed for the user, the effect that the user watches the video while inserting the advertisement is not influenced is realized, the advertisement playing purpose can be enhanced, and the user experience degree is improved.
In the above method, step S11 can be implemented as the following two embodiments:
first embodiment of step S11:
step S11 may include the following steps A1-A3:
in step a1, when the video file is played, performing content identification on the video content being played, wherein the video content includes image frame content and/or audio content;
in step a2, it is determined whether the content recognition result relates to a preset keyword, the preset keyword being a keyword related to a pre-stored advertisement;
in step a3, when the content recognition result relates to a preset keyword, determining that the preset keyword related to the content recognition result is a keyword related to the video content being played, and acquiring a playing time of the video content in the video file.
In step a2, advertisements related to video content are pre-stored in the terminal, and keywords related to pre-stored advertisements are defined as preset keywords, so that when a video file is played, the terminal acquires the keywords related to the pre-stored advertisements by identifying the video content, when the terminal identifies the video content, if the content identification result relates to the preset keywords related to the pre-stored advertisements, the terminal acquires and pushes the advertisements related to the preset keywords, and if the content identification result does not relate to the preset keywords related to the pre-stored advertisements, the terminal does not perform any operation and continues to identify the video content until the content identification result relates to the preset keywords related to the pre-stored advertisements.
For example, if an image of the item "glasses" is identified from the image frame content, then an advertisement related to the glasses may be pushed; alternatively, if the word "backpack" is recognized from the audio content (e.g., the sound of the video content), the advertisement related to the backpack can be pushed;
the second embodiment of step S11 is: when the video file is played, keywords related to the video content which is being played and is stored in advance and the playing time of the video content in the video file are obtained. When step S11 is implemented by this embodiment, the advertisement related to the video file is pre-stored in the terminal, and before the video file is played, the video file needs to be analyzed to obtain the keyword related to the pre-stored advertisement and the playing time of the keyword in the video file (i.e. the playing time of the video content related to the keyword in the video file), and then the keyword obtained by the analysis and the playing time corresponding to the keyword are associated with the pre-stored advertisement and stored in the terminal. Therefore, when the video file is played, the terminal can directly acquire the pre-stored keywords related to the video content being played and the playing time of the video content in the video file, and further push the advertisements related to the keywords according to the playing time of the video content in the video file.
In one embodiment, in the above method, the step S13 can be further implemented as the following manner: and displaying advertisements in an advertisement area of the video playing interface according to the playing time of the video content in the video file, wherein the advertisement area and the playing area of the video file are positioned at different positions of the video playing interface.
For example, at a certain time of playing a video file, the terminal recognizes that the image frame content of the video contains an image of "glasses", and further determines that the image frame content of the video at the certain time relates to a preset keyword "glasses", and then displays advertisement content related to the glasses in an advertisement area of a video playing interface. Fig. 2 is an interface schematic diagram showing an advertisement displayed in an advertisement area according to this embodiment, as shown in fig. 2, on a video playing interface, an area at the upper right corner is an advertisement area, the advertisement area displays an advertisement related to glasses related to video content, and since the advertisement area and the playing area of the video are located at different positions of the video playing interface, viewing of the video by a user is not affected when the advertisement is pushed, and the user can select to decide whether to play the advertisement, thereby improving user experience.
In one embodiment, when displaying an advertisement in an advertisement area of a video playing interface, the advertisement can be further displayed as follows: and displaying the advertisement in an advertisement area of the video playing interface within the playing time period of the video content. For example, if video content related to a preset keyword continues to be played for 10 seconds, the duration of displaying an advertisement in an advertisement area of a video playing interface also continues for 10 seconds.
The playing time period can be generated by analyzing the video content automatically by the terminal. The terminal firstly analyzes the image frame content and the audio content of the video to obtain a keyword list file with time information, and secondly displays the advertisement according to the time information in the keyword list file. For example, after analyzing the image frame content and the audio content of the video, the terminal obtains a keyword list file of '00: 00: [10-15] # glasses', the keyword list file indicates that the video content relates to the keyword 'glasses' between the 10 th second and the 15 th second of the playing of the video file, therefore, advertisements related to the glasses can be displayed in the advertisement area of the video playing interface between the 10 th second and the 15 th second of the playing of the video file.
In one embodiment, the method further comprises the following steps B1-B2:
in step B1, when a pause playing instruction for the video file is received, a keyword corresponding to the current time is acquired;
in step B2, an advertisement associated with the keyword corresponding to the current time is played.
When a pause playing instruction of the video file is received, the terminal plays the advertisement according to the keyword corresponding to the current time, so that the purpose of pushing the advertisement content to the user is realized, and the experience degree of the user is improved.
In one embodiment, the above method further comprises the following steps C1-C2:
in step C1, when a play instruction for the advertisement is received, the playing of the video file is paused;
in step C2, an advertisement is played on the video playing interface.
When the user is interested in the advertisement pushed by the terminal, the advertisement can be selected to be played, the terminal plays the advertisement according to the selection of the user and pauses the playing of the current video file, so that the user can not be influenced when continuously watching the video, and the experience degree of the user is improved.
The following describes an advertisement push method provided by the present disclosure by using specific embodiments.
Example one
In the embodiment, the advertisement content is pre-stored in the terminal, and when the video file is played, the terminal acquires the keywords related to the pre-stored advertisement by identifying the video file, so as to push the advertisement related to the keywords. Fig. 3 is a flowchart illustrating an advertisement push method according to the specific embodiment, and as shown in fig. 3, the method is used in a terminal and includes the following steps S31-S37:
in step S31, performing content identification on the video content being played; the video content comprises image frame content and audio content;
in step S32, it is determined whether the content recognition result relates to a keyword related to a pre-stored advertisement; if the content recognition result relates to a keyword related to a pre-stored advertisement, proceeding to step S33; if the content recognition result does not relate to the keyword related to the pre-stored advertisement, performing step S31;
in step S33, the keywords related to the content recognition result are acquired as the keywords related to the video content being played;
in step S34, acquiring a playing time of the video content related to the keyword in the video file;
in step S35, obtaining advertisements related to the related keywords from the pre-stored advertisements;
in step S36, displaying the advertisement content in the advertisement area of the video playing interface at the obtained playing time;
in step S37, when a play instruction for an advertisement is received, the advertisement is played and the playing of the video file is paused.
According to the technical scheme provided by the embodiment of the disclosure, the advertisement content is pre-stored in the terminal, and the content of the video file is identified when the video file is played, so that the keyword related to the pre-stored advertisement is obtained, and then the advertisement related to the keyword is pushed, so that the advertisement related to the video content can be displayed to the user while the video is played, the interested advertisement content is pushed for the user, the effect that the user watches the video when inserting the advertisement is not influenced is realized, meanwhile, the advertisement playing purpose can be enhanced, and the user experience is improved.
Example two
In the embodiment, the advertisement content, the keywords related to the advertisement and the playing time of the keywords in the video file are all pre-stored in the terminal, and when the video file is played, the terminal can directly acquire the pre-stored keywords related to the video content being played and the playing time of the video content in the video file, so as to push the advertisement related to the keywords. Fig. 4 is a flowchart illustrating an advertisement push method according to the specific embodiment, and as shown in fig. 4, the method is used in a terminal and includes the following steps S41-S45:
in step S41, when the video file is played, keywords related to the pre-stored video content being played are obtained;
in step S42, acquiring the playing time of the video content in the video file;
in step S43, an advertisement related to the keyword is acquired;
in step S44, displaying advertisements related to the keywords in the advertisement area on the playing interface at the playing time of the video content in the video file;
in step S45, when a play instruction for an advertisement is received, the advertisement is played and the playing of the video file is paused; when the video is paused and the advertisement is played, the advertisement may be played within the playing area of the video file to make the advertisement more clearly viewable to the user.
According to the technical scheme provided by the embodiment of the disclosure, advertisement content, keywords related to the advertisement and playing time of the keywords corresponding to the keywords in the video file are stored in the terminal in advance, the playing time of the keywords and the playing time of the keywords corresponding to the video file are directly obtained when the video file is played, and then the advertisement related to the keywords is pushed, so that the advertisement related to the video content can be displayed to a user while the video is played, interesting advertisement content is pushed for the user, the effect that the user watches the video when inserting the advertisement is not influenced, the purpose of playing the advertisement can be enhanced, and the experience degree of the user is improved.
Fig. 5 is a block diagram illustrating an advertisement push device, according to an example embodiment. As shown in fig. 5, the apparatus includes a first obtaining module 51, a second obtaining module 52 and a pushing module 53; wherein,
the first obtaining module 51 is configured to, when the video file is played, obtain keywords related to the video content being played and a playing time of the video content in the video file;
the second obtaining module 52 is configured to obtain advertisements related to keywords related to the video content being played;
the push module 53 is configured to push advertisements according to the playing time of the video content in the video file.
In one embodiment, as shown in fig. 6, the first obtaining module 51 includes an identifying sub-module 511, a determining sub-module 512, a first obtaining sub-module 513 and a second obtaining sub-module 514; wherein,
the identification sub-module 511 is configured to perform content identification on the video content being played when the video file is played, wherein the video content includes image frame content and/or audio content;
the judging sub-module 512 is configured to judge whether the content recognition result relates to a preset keyword, which is a keyword related to a pre-stored advertisement;
the first obtaining sub-module 513 is configured to determine, when the content recognition result relates to a preset keyword, that the preset keyword related to the content recognition result is a keyword related to the video content being played, and obtain a playing time of the video content in the video file;
the second obtaining sub-module 514 is configured to obtain the pre-stored keywords related to the playing video content and the playing time of the video content in the video file when the video file is played.
In one embodiment, as shown in fig. 7, the push module 53 includes a first display sub-module 531; wherein,
the first display sub-module 531 is configured to display an advertisement in an advertisement area of the video playing interface according to a playing time of the video content in the video file, where the advertisement area and the playing area of the video file are located at different positions of the video playing interface.
In one embodiment, the first display sub-module 531 is further configured to display an advertisement in an advertisement area of the video playing interface during the playing time period of the video content.
In one embodiment, as shown in fig. 8, the apparatus further includes a third obtaining module 54, a first playing module 55, a pausing module 56 and a second playing module 57; wherein,
the third obtaining module 54 is configured to, when a pause playing instruction for the video file is received, obtain a keyword corresponding to the current time;
the first playing module 55 is configured to play an advertisement related to a keyword corresponding to the current time;
the pause module 56 is configured to pause playing the video file when a play instruction for the advertisement is received;
the second playing module 57 is configured to play the advertisement on the video playing interface.
According to the technical scheme provided by the embodiment of the disclosure, the advertisement related to the keyword related to the video content being played is obtained and pushed, so that the advertisement related to the video content can be displayed to the user while the video is played, the interested advertisement content is pushed for the user, the effect that the user watches the video while inserting the advertisement is not influenced is realized, the advertisement playing purpose can be enhanced, and the user experience degree is improved.
In an exemplary embodiment, the present disclosure also provides an advertisement push apparatus including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
when a video file is played, acquiring keywords related to video content being played and playing time of the video content in the video file;
acquiring advertisements related to keywords related to the video content being played;
and pushing the advertisement according to the playing time of the video content in the video file.
According to the technical scheme provided by the embodiment of the disclosure, the advertisement related to the keyword related to the video content being played is obtained and pushed, so that the advertisement related to the video content can be displayed to the user while the video is played, the interested advertisement content is pushed for the user, the effect that the user watches the video while inserting the advertisement is not influenced is realized, the advertisement playing purpose can be enhanced, and the user experience degree is improved.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Fig. 9 is a block diagram illustrating an apparatus 900 for advertisement push according to an example embodiment. For example, the apparatus 900 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.
Referring to fig. 9, apparatus 900 may include one or more of the following components: processing component 902, memory 904, power component 906, multimedia component 908, audio component 910, input/output (I/O) interface 912, sensor component 914, and communication component 916.
The processing component 902 generally controls overall operation of the device 900, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. Processing element 902 may include one or more processors 920 to execute instructions to perform all or a portion of the steps of the methods described above. Further, processing component 902 can include one or more modules that facilitate interaction between processing component 902 and other components. For example, the processing component 902 can include a multimedia module to facilitate interaction between the multimedia component 908 and the processing component 902.
The memory 904 is configured to store various types of data to support operation at the device 900. Examples of such data include instructions for any application or method operating on device 900, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 904 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
Power component 906 provides power to the various components of device 900. The power components 906 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for the device 900.
The multimedia component 908 comprises a screen providing an output interface between the device 900 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 908 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 900 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 910 is configured to output and/or input audio signals. For example, audio component 910 includes a Microphone (MIC) configured to receive external audio signals when apparatus 900 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 904 or transmitted via the communication component 916. In some embodiments, audio component 910 also includes a speaker for outputting audio signals.
I/O interface 912 provides an interface between processing component 902 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor component 914 includes one or more sensors for providing status assessment of various aspects of the apparatus 900. For example, the sensor assembly 914 may detect an open/closed state of the device 900, the relative positioning of the components, such as a display and keypad of the apparatus 900, the sensor assembly 914 may also detect a change in the position of the apparatus 900 or a component of the apparatus 900, the presence or absence of user contact with the apparatus 900, orientation or acceleration/deceleration of the apparatus 900, and a change in the temperature of the apparatus 900. The sensor assembly 914 may include a proximity sensor configured to detect the presence of a nearby object in the absence of any physical contact. The sensor assembly 914 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 914 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 916 is configured to facilitate communications between the apparatus 900 and other devices in a wired or wireless manner. The apparatus 900 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 916 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 916 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the apparatus 900 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer readable storage medium comprising instructions, such as the memory 904 comprising instructions, executable by the processor 920 of the apparatus 900 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
A non-transitory computer readable storage medium having instructions therein, which when executed by a processor of a mobile terminal, enable the mobile terminal to perform an advertisement push method, the method comprising:
when a video file is played, acquiring keywords related to video content being played and playing time of the video content in the video file;
acquiring advertisements related to keywords related to the video content being played;
and pushing the advertisement according to the playing time of the video content in the video file.
When the video file is played, acquiring keywords related to the video content being played and the playing time of the video content in the video file, including:
when a video file is played, performing content identification on video content being played, wherein the video content comprises image frame content and/or audio content;
judging whether the content identification result relates to a preset keyword, wherein the preset keyword is a keyword related to a prestored advertisement;
and when the content identification result relates to a preset keyword, determining the preset keyword related to the content identification result as the keyword related to the video content being played, and acquiring the playing time of the video content in the video file.
When the video file is played, acquiring keywords related to the video content being played and the playing time of the video content in the video file, including:
when a video file is played, keywords related to video content which is being played and is stored in advance are acquired, and the playing time of the video content in the video file is acquired.
The pushing the advertisement according to the playing time of the video content in the video file comprises:
and displaying the advertisement in an advertisement area of a video playing interface according to the playing time of the video content in the video file, wherein the advertisement area and the playing area of the video file are positioned at different positions of the video playing interface.
Displaying the advertisement in an advertisement area of a video playing interface according to the playing time of the video content in the video file, including:
and displaying the advertisement in an advertisement area of a video playing interface within the playing time period of the video content.
The method further comprises the following steps:
when a pause playing instruction of the video file is received, acquiring a keyword corresponding to the current time;
and playing advertisements related to the keywords corresponding to the current time.
The method further comprises the following steps:
when a playing instruction of the advertisement is received, the video file is paused to be played;
and playing the advertisement on a video playing interface.
According to the technical scheme provided by the embodiment of the disclosure, the advertisement related to the keyword related to the video content being played is obtained and pushed, so that the advertisement related to the video content can be displayed to the user while the video is played, the interested advertisement content is pushed for the user, the effect that the user watches the video while inserting the advertisement is not influenced is realized, the advertisement playing purpose can be enhanced, and the user experience degree is improved.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (14)
1. An advertisement pushing method, comprising:
when a video file is played, acquiring keywords related to video content being played and playing time of the video content in the video file;
acquiring advertisements related to keywords related to the video content being played;
pushing the advertisement according to the playing time of the video content in the video file, analyzing the image frame content and the audio content of the video, obtaining a keyword list file with time information, and displaying the advertisement according to the time information in the keyword list file;
when the video file is played, acquiring keywords related to the video content being played and the playing time of the video content in the video file, including:
when a video file is played, performing content identification on video content being played, wherein the video content comprises image frame content and/or audio content;
judging whether the content identification result relates to a preset keyword, wherein the preset keyword is a keyword related to a prestored advertisement;
and when the content identification result relates to a preset keyword, determining the preset keyword related to the content identification result as the keyword related to the video content being played, and acquiring the playing time of the video content in the video file.
2. The method according to claim 1, wherein the obtaining, when the video file is played, the keywords related to the video content being played and the playing time of the video content in the video file comprises:
when a video file is played, keywords related to video content which is being played and is stored in advance are acquired, and the playing time of the video content in the video file is acquired.
3. The method of claim 1, wherein the pushing the advertisement according to the playing time of the video content in the video file comprises:
and displaying the advertisement in an advertisement area of a video playing interface according to the playing time of the video content in the video file, wherein the advertisement area and the playing area of the video file are positioned at different positions of the video playing interface.
4. The method of claim 3, wherein displaying the advertisement in an advertisement area of a video playing interface according to the playing time of the video content in the video file comprises:
and displaying the advertisement in an advertisement area of a video playing interface within the playing time period of the video content.
5. The method of claim 1, further comprising:
when a pause playing instruction of the video file is received, acquiring a keyword corresponding to the current time;
and playing advertisements related to the keywords corresponding to the current time.
6. The method of claim 1, further comprising:
when a playing instruction of the advertisement is received, the video file is paused to be played;
and playing the advertisement on a video playing interface.
7. An advertisement push apparatus, comprising:
the first acquisition module is used for acquiring keywords related to video content being played and playing time of the video content in the video file when the video file is played;
the second acquisition module is used for acquiring advertisements related to the keywords related to the video content which is playing;
the pushing module is used for pushing the advertisement according to the playing time of the video content in the video file, analyzing the image frame content and the audio content of the video, obtaining a keyword list file with time information, and displaying the advertisement according to the time information in the keyword list file;
the first obtaining module comprises:
the identification submodule is used for carrying out content identification on video content which is played when the video file is played, and the video content comprises image frame content and/or audio content;
a judging sub-module, configured to judge whether the content recognition result relates to a preset keyword, where the preset keyword is a keyword related to a pre-stored advertisement;
and the first obtaining sub-module is used for determining that the preset keywords related to the content identification result are the keywords related to the video content being played when the content identification result relates to the preset keywords, and obtaining the playing time of the video content in the video file.
8. The apparatus of claim 7, wherein the first obtaining module comprises:
and the second obtaining sub-module is used for obtaining pre-stored keywords related to the video content being played and the playing time of the video content in the video file when the video file is played.
9. The apparatus of claim 7, wherein the pushing module comprises:
and the first display sub-module is used for displaying the advertisement in an advertisement area of a video playing interface according to the playing time of the video content in the video file, and the advertisement area and the playing area of the video file are positioned at different positions of the video playing interface.
10. The apparatus of claim 9,
the first display sub-module is further configured to display the advertisement in an advertisement area of a video playing interface within a playing time period of the video content.
11. The apparatus of claim 7, further comprising:
the third acquisition module is used for acquiring a keyword corresponding to the current time when a pause playing instruction of the video file is received;
and the first playing module is used for playing the advertisement related to the keyword corresponding to the current time.
12. The apparatus of claim 7, further comprising:
the pause module is used for pausing the playing of the video file when a playing instruction of the advertisement is received;
and the second playing module is used for playing the advertisement on a video playing interface.
13. An advertisement push apparatus, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
when a video file is played, acquiring keywords related to video content being played and playing time of the video content in the video file;
acquiring advertisements related to keywords related to the video content being played;
pushing the advertisement according to the playing time of the video content in the video file, analyzing the image frame content and the audio content of the video, obtaining a keyword list file with time information, and displaying the advertisement according to the time information in the keyword list file;
when the video file is played, acquiring keywords related to the video content being played and the playing time of the video content in the video file, including:
when a video file is played, performing content identification on video content being played, wherein the video content comprises image frame content and/or audio content;
judging whether the content identification result relates to a preset keyword, wherein the preset keyword is a keyword related to a prestored advertisement;
and when the content identification result relates to a preset keyword, determining the preset keyword related to the content identification result as the keyword related to the video content being played, and acquiring the playing time of the video content in the video file.
14. A computer-readable storage medium having stored thereon computer instructions, which when executed by a processor, perform the steps of the method of claims 1-6.
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