CN104469437B - Advertisement sending method and device - Google Patents

Advertisement sending method and device Download PDF

Info

Publication number
CN104469437B
CN104469437B CN201410815404.6A CN201410815404A CN104469437B CN 104469437 B CN104469437 B CN 104469437B CN 201410815404 A CN201410815404 A CN 201410815404A CN 104469437 B CN104469437 B CN 104469437B
Authority
CN
China
Prior art keywords
video
advertisement
content
keyword
video content
Prior art date
Application number
CN201410815404.6A
Other languages
Chinese (zh)
Other versions
CN104469437A (en
Inventor
朱瑞贤
权雪梅
李本奇
Original Assignee
小米科技有限责任公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 小米科技有限责任公司 filed Critical 小米科技有限责任公司
Priority to CN201410815404.6A priority Critical patent/CN104469437B/en
Publication of CN104469437A publication Critical patent/CN104469437A/en
Application granted granted Critical
Publication of CN104469437B publication Critical patent/CN104469437B/en

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H04N21/4586Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The disclosure is directed to a kind of advertisement sending method and device, it is related to multimedia technology field, the advertisement that can solve to insert during video playback is without specific aim and plays the bad technical problem of advertising results.Methods described includes:When video file plays, reproduction time of the keyword and the video content involved by the video content played in the video file is obtained;Obtain the advertisement related to the keyword involved by the video content played;The advertisement is pushed according to reproduction time of the video content in the video file.The disclosure is used to realize the effect for neither influenceing that user watches video while and can enhancing advertisement plays purpose during insertion advertisement.

Description

Advertisement sending method and device

Technical field

This disclosure relates to multimedia technology field, more particularly to advertisement sending method and device.

Background technology

When user plays video using mobile terminal or computer, the often sound or article to occurring in video It is interested, and want to see the information about sound in video or article.In correlation technique, it will usually in video playback The advertisement of a period of time is played before, or plays advertisement when user suspends video, for example, the player plays electricity in terminal During depending on play, the advertisement of 50 seconds of one section of duration can be played first.

Though the mode of above-mentioned broadcasting advertisement provides the user information to a certain extent, the broadcasting of this advertisement is most all It is enforceable, not only influences user and normally watch video, also influence the susceptibility of user to a certain extent.In addition, force Property play ad content be often not directly dependent upon between user, user is likely to lose interest in ad content, even It is possible to selection to leave, and video is watched again after advertisement broadcasting terminates, this just can not makes broadcasting advertisement play corresponding effect Fruit.Meanwhile user suspends video and is often gone for a season because of special circumstances, therefore suspend the advertisement played during video Content can not be viewed by a user, and can not also play the effect of advertisement broadcasting.

The content of the invention

To overcome problem present in correlation technique, the disclosure provides a kind of advertisement sending method and device, for realizing Insert the effect for neither influenceing that user watches video while and can enhancing advertisement plays purpose during advertisement.

According to the first aspect of the embodiment of the present disclosure, there is provided a kind of advertisement sending method, including:

When video file plays, obtain the keyword involved by the video content played and the video content exists Reproduction time in the video file;

Obtain the advertisement related to the keyword involved by the video content played;

The advertisement is pushed according to reproduction time of the video content in the video file.

The technical scheme provided by this disclosed embodiment can include the following benefits:Pass through what is obtained and play The advertisement of keyword correlation involved by video content is pushed so that the advertisement related to video content can be broadcast in video User is shown to while putting, ad content interested is pushed for user, user's sight is neither influenceed when realizing insertion advertisement See video while and can enhancing advertisement plays the effect of purpose, improve the Experience Degree of user.

In one embodiment, it is described when video file plays, obtain the pass involved by the video content played The reproduction time of keyword and the video content in the video file, including:

When video file plays, content recognition is carried out to the video content played, the video content includes figure As content frame and/or audio content;

Judge whether the content recognition result is related to predetermined keyword, the predetermined keyword be with prestore it is wide Accuse related keyword;

When the content recognition result is related to predetermined keyword, the default pass involved by the content recognition result is determined Keyword is the keyword involved by the video content played, and obtains the video content in the video file Reproduction time.

By carrying out content recognition to the video content played, and then get the key involved by video content Word, and push the advertisement related to the keyword involved by video content so that the advertisement related to video content can regarding Frequency is shown to user while broadcasting, and ad content interested is pushed for user, neither influences to use when realizing insertion advertisement Video is watched at family while and can enhancing advertisement plays the effect of purpose, improves the Experience Degree of user.

In one embodiment, it is described when video file plays, obtain the pass involved by the video content played The reproduction time of keyword and the video content in the video file, including:

When video file plays, keyword involved by the video content played prestored and described is obtained Reproduction time of the video content in the video file.

By obtaining the keyword involved by the video content played prestored, and push and video content institute The advertisement for the keyword correlation being related to so that the advertisement related to video content can be shown to use while video playback Family, ad content interested is pushed for user, user is neither influenceed when realizing insertion advertisement and watches video while and can increasing Strong advertisement plays the effect of purpose, improves the Experience Degree of user.

In one embodiment, described in the reproduction time push according to the video content in the video file Advertisement, including:

According to reproduction time of the video content in the video file, in the advertising area at video playback interface The advertisement is shown, the advertising area is located at the different positions at the video playback interface from the play area of the video file Put.

The ad content related to the keyword involved by video content is shown, and is shown in play area not With neither being influenceed when in the advertising area of position, realizing insertion advertisement, user watches video while and can enhancing advertisement plays The effect of purpose, improve the Experience Degree of user.

In one embodiment, the reproduction time according to the video content in the video file, in video The advertisement is shown in the advertising area of broadcast interface, including:

In the reproduction time section of the video content, the advertisement is shown in the advertising area at video playback interface.

The ad content related to the keyword involved by video content is shown in the reproduction time section of video content Out, and when being shown in in the advertising area of play area diverse location, realizing insertion advertisement user's viewing is neither influenceed Video while and can enhancing advertisement play the effect of purpose, improve the Experience Degree of user.

In one embodiment, methods described also includes:

When receiving the pause play instruction to the video file, keyword corresponding to current time is obtained;

The broadcasting advertisement related to keyword corresponding to the current time.

By when video file suspends and played, playing related to the keyword involved by the video content of the time wide Accuse, it is purposefully user's advertisement content to realize, and improves the Experience Degree of user.

In one embodiment, methods described also includes:

When receiving the play instruction to the advertisement, pause plays the video file;

The advertisement is played on video playback interface.

Suspend playing video file while broadcasting advertisement content so that the broadcasting of advertisement does not influence video file, real Show the effect for neither influenceing that user watches video while and can enhancing advertisement plays purpose during insertion advertisement, improve user Experience Degree.

According to the second aspect of the embodiment of the present disclosure, there is provided a kind of advertisement pushing device, including:

First acquisition module, for when video file plays, obtaining the key involved by the video content played The reproduction time of word and the video content in the video file;

Second acquisition module, related to the keyword involved by the video content played for acquisition is wide Accuse;

Pushing module, for pushing the advertisement according to reproduction time of the video content in the video file.

The technical scheme provided by this disclosed embodiment can include the following benefits:Pass through what is obtained and play The advertisement of keyword correlation involved by video content is pushed so that the advertisement related to video content can be broadcast in video User is shown to while putting, ad content interested is pushed for user, user's sight is neither influenceed when realizing insertion advertisement See video while and can enhancing advertisement plays the effect of purpose, improve the Experience Degree of user.

In one embodiment, first acquisition module includes:

Submodule is identified, it is described for when video file plays, content recognition to be carried out to the video content played Video content includes picture frame contents and/or audio content;

Judging submodule, for judging whether the content recognition result is related to predetermined keyword, the predetermined keyword It is the keyword related to the advertisement prestored;

First acquisition submodule, for when the content recognition result is related to predetermined keyword, determining that the content is known Predetermined keyword involved by other result is the keyword involved by the video content played, and obtains the video Reproduction time of the content in the video file.

By carrying out content recognition to the video content played, and then get the key involved by video content Word, and push the advertisement related to the keyword involved by video content so that the advertisement related to video content can regarding Frequency is shown to user while broadcasting, and ad content interested is pushed for user, neither influences to use when realizing insertion advertisement Video is watched at family while and can enhancing advertisement plays the effect of purpose, improves the Experience Degree of user.

In one embodiment, first acquisition module includes:

Second acquisition submodule, for when video file plays, obtaining the video content played prestored Reproduction time of the involved keyword and the video content in the video file.

By obtaining the keyword involved by the video content played prestored, and push and video content institute The advertisement for the keyword correlation being related to so that the advertisement related to video content can be shown to use while video playback Family, ad content interested is pushed for user, user is neither influenceed when realizing insertion advertisement and watches video while and can increasing Strong advertisement plays the effect of purpose, improves the Experience Degree of user.

In one embodiment, the pushing module includes:

First display sub-module, for the reproduction time according to the video content in the video file, in video Show the advertisement in the advertising area of broadcast interface, the play area of the advertising area and the video file is positioned at described The diverse location at video playback interface.

The ad content related to the keyword involved by video content is shown, and is shown in play area not With neither being influenceed when in the advertising area of position, realizing insertion advertisement, user watches video while and can enhancing advertisement plays The effect of purpose, improve the Experience Degree of user.

In one embodiment, first display sub-module, it is additionally operable in the reproduction time section of the video content, The advertisement is shown in the advertising area at video playback interface.

The ad content related to the keyword involved by video content is shown in the reproduction time section of video content Out, and when being shown in in the advertising area of play area diverse location, realizing insertion advertisement user's viewing is neither influenceed Video while and can enhancing advertisement play the effect of purpose, improve the Experience Degree of user.

In one embodiment, described device also includes:

3rd acquisition module, for when receiving the pause play instruction to the video file, obtaining current time Corresponding keyword;

First playing module, the advertisement related to keyword corresponding to the current time for broadcasting.

By when video file suspends and played, playing related to the keyword involved by the video content of the time wide Accuse, it is purposefully user's advertisement content to realize, and improves the Experience Degree of user.

In one embodiment, described device also includes:

Suspend module, for when receiving the play instruction to the advertisement, pause to play the video file;

Second playing module, for playing the advertisement on video playback interface.

Suspend playing video file while broadcasting advertisement content so that the broadcasting of advertisement does not influence video file, real Show the effect for neither influenceing that user watches video while and can enhancing advertisement plays purpose during insertion advertisement, improve user Experience Degree.

According to the third aspect of the embodiment of the present disclosure, there is provided a kind of advertisement pushing device, including:

Processor;

For storing the memory of processor-executable instruction;

Wherein, the processor is configured as:

When video file plays, obtain the keyword involved by the video content played and the video content exists Reproduction time in the video file;

Obtain the advertisement related to the keyword involved by the video content played;

The advertisement is pushed according to reproduction time of the video content in the video file.

The technical scheme provided by this disclosed embodiment can include the following benefits:Pass through what is obtained and play The advertisement of keyword correlation involved by video content is pushed so that the advertisement related to video content can be broadcast in video User is shown to while putting, ad content interested is pushed for user, user's sight is neither influenceed when realizing insertion advertisement See video while and can enhancing advertisement plays the effect of purpose, improve the Experience Degree of user.

It should be appreciated that the general description and following detailed description of the above are only exemplary and explanatory, not The disclosure can be limited.

Brief description of the drawings

Accompanying drawing herein is merged in specification and forms the part of this specification, shows the implementation for meeting the disclosure Example, and be used to together with specification to explain the principle of the disclosure.

Fig. 1 is a kind of flow chart of advertisement sending method according to an exemplary embodiment;

Fig. 2 is the interface schematic diagram that advertisement is shown in the advertising area according to an exemplary embodiment;

Fig. 3 is a kind of flow chart of the advertisement sending method exemplified according to a specific implementation;

Fig. 4 is a kind of flow chart of advertisement sending method according to another specific embodiment;

Fig. 5 is a kind of block diagram of advertisement pushing device according to an exemplary embodiment;

Fig. 6 is the block diagram of the first acquisition module in a kind of advertisement pushing device according to an exemplary embodiment;

Fig. 7 is the block diagram of pushing module in a kind of advertisement pushing device according to an exemplary embodiment;

Fig. 8 is a kind of block diagram of advertisement pushing device according to an exemplary embodiment;

Fig. 9 is a kind of block diagram of device for advertisement pushing according to an exemplary embodiment.

Embodiment

Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment Described in embodiment do not represent all embodiments consistent with the disclosure.On the contrary, they be only with it is such as appended The example of the consistent apparatus and method of some aspects be described in detail in claims, the disclosure.

Fig. 1 is a kind of flow chart of advertisement sending method according to an exemplary embodiment, as shown in figure 1, advertisement Method for pushing is used in terminal, comprises the following steps S11-S13:

In step s 11, when video file plays, obtain the keyword involved by the video content played and regard Reproduction time of the frequency content in video file;

In step s 12, the advertisement related to the keyword involved by the video content played is obtained;

In step s 13, the reproduction time advertisement according to video content in video file.

The technical scheme that the embodiment of the present disclosure provides, pass through the keyword involved by acquisition and the video content played Related advertisement is pushed so that the advertisement related to video content can be shown to user while video playback, be User pushes ad content interested, and user's viewing video is neither influenceed when realizing insertion advertisement while and can enhancing is wide The effect for playing purpose is accused, improves the Experience Degree of user.

In the above method, step S11 can be embodied as following two embodiments:

Step S11 the first embodiment:

Step S11 may include following steps A1-A3:

In step A1, when video file plays, content recognition, video content are carried out to the video content played Including picture frame contents and/or audio content;

In step A2, judge whether content recognition result is related to predetermined keyword, predetermined keyword is with prestoring The related keyword of advertisement;

In step A3, when content recognition result is related to predetermined keyword, determine pre- involved by content recognition result If keyword is the keyword involved by the video content that is playing, and when obtaining broadcasting of the video content in video file Between.

Wherein, in step A2, the advertisement related to video content is pre-stored in terminal, while will be with depositing in advance The related key definition of the advertisement of storage is predetermined keyword, and so, when video file plays, terminal passes through to video content The related keyword of advertisement to obtain to prestore is identified, when terminal-pair video content carries out content recognition, such as When being related to the predetermined keyword related to the advertisement prestored in fruit content recognition result, obtain and the predetermined keyword phase The advertisement and push of pass, if be not related to the predetermined keyword related to the advertisement prestored in content recognition result, eventually End does not perform any operation then, continues to carry out content recognition to video content, until being related to depositing in advance in content recognition result The related predetermined keyword of the advertisement of storage.

For example, recognizing the image of article " glasses " from picture frame contents, then the advertisement relevant with glasses can be pushed;Or Person, " knapsack " this word content is recognized from audio content (sound of such as video content), then can be pushed relevant with knapsack Advertisement;

Step S11 second of embodiment be:When video file plays, regarding for playing of prestoring is obtained The reproduction time of keyword and video content in video file involved by frequency content.Using the embodiment implementation steps During S11, the advertisement related to video file is pre-stored in terminal, before video file broadcasting, it is necessary to video text Part is analyzed, and obtains the keyword related to the advertisement prestored, and keyword corresponding broadcasting in video file Time (is related to reproduction time of the video content of keyword in video file), then by by analyzing the key obtained Word associates the advertisement prestored with reproduction time corresponding to keyword and stored in the terminal.So, played in video file When, terminal can directly obtains the keyword involved by the video content played prestored, and video content Reproduction time in video file, and then the reproduction time push according to video content in video file is related to keyword Advertisement.

In one embodiment, in the above method, step S13 can also be embodied as in the following manner:According to video content regarding Reproduction time in frequency file, shows advertisement in the advertising area at video playback interface, and advertising area and video file are broadcast Put the diverse location that region is located at video playback interface.

For example, being played sometime in video file, " glasses " are included in the picture frame contents of terminal recognition to video Image, and then judge to be related to predetermined keyword " glasses " in the picture frame contents of the moment video, then in video playback circle The ad content relevant with glasses is shown in the advertising area in face.Fig. 2 is shown in the advertising area exemplified according to the implementation The interface schematic diagram of advertisement, as shown in Fig. 2 on video playback interface, the region in the upper right corner is advertising area, the advertising area The display advertisement relevant with the glasses that video content is related to, because the play area of advertising area and video is located at video playback circle The diverse location in face, therefore, during advertisement does not influence viewing of the user to video, and user may be selected to decide whether to play wide Accuse, improve the Experience Degree of user.

In one embodiment, can also be as follows when showing advertisement in the advertising area at video playback interface Shown:In the reproduction time section of video content, advertisement is shown in the advertising area at video playback interface.For example, relate to And if the video content of predetermined keyword persistently plays 10 seconds, advertisement is shown in the advertising area at video playback interface Duration also continues 10 seconds.

Wherein, the reproduction time section can carry out analysis generation to video content automatically by terminal.Terminal analyzes video first Picture frame contents and audio content, obtain with temporal information lists of keywords file, secondly according to the lists of keywords Temporal information in file shows advertisement.For example, after the picture frame contents and audio content of terminal analysis video, keyword is drawn Listing file " 00:00:[10-15] # glasses ", played in video file the 10th second to the 15th of the lists of keywords representation of file Between second, video content is related to keyword " glasses ", therefore, can be between the 10th second to the 15th second that video file plays The advertisement relevant with glasses is shown in the advertising area at video playback interface.

In one embodiment, the further comprising the steps of B1-B2 of the above method:

In step bl is determined, when receiving the pause play instruction to video file, obtain crucial corresponding to current time Word;

In step B2, the broadcasting advertisement related to keyword corresponding to current time.

When receiving the pause play instruction to video file, terminal keyword according to corresponding to current time plays wide Accuse, it is purposefully user's advertisement content to realize, and improves the Experience Degree of user.

In one embodiment, the further comprising the steps of C1-C2 of the above method:

In step C1, when receiving the play instruction to advertisement, suspend playing video file;

In step C2, advertisement is played on video playback interface.

When the advertisement that user pushes terminal is interested, may be selected to play advertisement, terminal plays according to the selection of user Advertisement and the broadcasting for suspending current video file, so, continuing viewing video to user will not impact, and improve user's Experience Degree.

The advertisement sending method of disclosure offer is provided below by way of specific embodiment.

Embodiment one

In this embodiment, ad content is prestored in the terminal, and when video file plays, terminal is regarded by identification Frequency file pushes the advertisement related to the keyword come the related keyword of the advertisement that obtains to prestore.Fig. 3 is that basis should A kind of flow chart of the advertisement sending method exemplified is embodied, as shown in figure 3, this method is used in terminal, including it is following Step S31-S37:

In step S31, content recognition is carried out to the video content played;Video content include picture frame contents and Audio content;

In step s 32, judge whether content recognition result is related to the keyword related to the advertisement prestored;It is if interior Hold recognition result and be related to the keyword related to the advertisement prestored, then continue executing with step S33;If content recognition result is not It is related to the keyword related to the advertisement prestored, then performs step S31;

In step S33, using the keyword involved by content recognition result as involved by the video content played Keyword and acquisition;

In step S34, reproduction time of the video content for being related to keyword in video file is obtained;

In step s 35, the advertisement related to involved keyword is obtained from the advertisement to prestore;

In step S36, in the reproduction time got, ad content is included into the advertising area at video playback interface In;

In step S37, when receiving the play instruction to advertisement, play advertisement and suspend the broadcasting of video file.

The technical scheme that the embodiment of the present disclosure provides, ad content is prestored in the terminal, and is broadcast in video file Content recognition is carried out to video file when putting, so as to the related keyword of the advertisement for getting to prestoring, and then pushed and key The related advertisement of word so that the advertisement related to video content can be shown to user while video playback, be pushed away for user Ad content interested is sent, user is neither influenceed when realizing insertion advertisement and watches video while and can enhancing advertisement broadcasting The effect of purpose, improve the Experience Degree of user.

Embodiment two

In this embodiment, ad content, the keyword related to advertisement and keyword are corresponding in video file Reproduction time prestores in the terminal, and when video file plays, terminal can directly obtain the broadcasting prestored Video content involved by reproduction time in video file of keyword and video content, and then push and the keyword phase The advertisement of pass.Fig. 4 is a kind of flow chart of the advertisement sending method exemplified according to the specific implementation, as shown in figure 4, this method For in terminal, comprising the following steps S41-S45:

In step S41, when video file plays, obtain involved by the video content played prestored Keyword;

In step S42, reproduction time of the video content in video file is obtained;

In step S43, the advertisement related to keyword is obtained;

In step S44, in reproduction time of the video content in video file, the advertisement related to keyword is shown In advertising area on broadcast interface;

In step S45, when receiving the play instruction to advertisement, play advertisement and suspend the broadcasting of video file; When suspending video and playing advertisement, advertisement can play out in the play area of video file, so that user is clearer Advertisement is watched on ground.

The technical scheme that the embodiment of the present disclosure provides, ad content, the keyword related to advertisement and keyword are existed Corresponding reproduction time prestores in the terminal in video file, and directly obtain when video file plays keyword and Keyword corresponding reproduction time in video file, and then push the advertisement related to keyword so that with video content phase The advertisement of pass can be shown to user while video playback, and ad content interested is pushed for user, realizes insertion The effect that user watches video while and can enhancing advertisement plays purpose is neither influenceed during advertisement, improves the Experience Degree of user.

Fig. 5 is a kind of advertisement pushing device block diagram according to an exemplary embodiment.As shown in figure 5, the device bag Include the first acquisition module 51, the second acquisition module 52 and pushing module 53;Wherein,

First acquisition module 51 is configured as when video file plays, and is obtained involved by the video content played The reproduction time of keyword and video content in video file;

Second acquisition module 52 is configured as obtaining related to the keyword involved by the video content played wide Accuse;

Pushing module 53 is configured as the reproduction time advertisement in video file according to video content.

In one embodiment, as shown in fig. 6, the first acquisition module 51 includes identification submodule 511, judging submodule 512, the first acquisition submodule 513 and the second acquisition submodule 514;Wherein,

Identification submodule 511 is configured as when video file plays, and content knowledge is carried out to the video content played Not, video content includes picture frame contents and/or audio content;

Judging submodule 512 is configured as judging whether content recognition result is related to predetermined keyword, and predetermined keyword is The keyword related to the advertisement prestored;

When first acquisition submodule 513 is configured as content recognition result and is related to predetermined keyword, content recognition is determined As a result involved predetermined keyword is the keyword involved by the video content played, and obtains video content in video Reproduction time in file;

Second acquisition submodule 514 is configured as when video file plays, and obtains regarding for playing of prestoring The reproduction time of keyword and video content in video file involved by frequency content.

In one embodiment, as shown in fig. 7, pushing module 53 includes the first display sub-module 531;Wherein,

First display sub-module 531 is configured as the reproduction time according to video content in video file, is broadcast in video Put and advertisement is shown in the advertising area at interface, the play area of advertising area and video file is located at the difference at video playback interface Position.

In one embodiment, above-mentioned first display sub-module 531 is additionally configured to the reproduction time section in video content It is interior, show advertisement in the advertising area at video playback interface.

In one embodiment, as shown in figure 8, said apparatus also includes the 3rd acquisition module 54, the first playing module 55, Suspend the playing module 57 of module 56 and second;Wherein,

When 3rd acquisition module 54 is configured as receiving the pause play instruction to video file, current time is obtained Corresponding keyword;

First playing module 55 is configured as the broadcasting advertisement related to keyword corresponding to current time;

When pause module 56 is configured as receiving the play instruction to advertisement, suspend playing video file;

Second playing module 57 is configured as playing advertisement on video playback interface.

The technical scheme that the embodiment of the present disclosure provides, pass through the keyword involved by acquisition and the video content played Related advertisement is pushed so that the advertisement related to video content can be shown to user while video playback, be User pushes ad content interested, and user's viewing video is neither influenceed when realizing insertion advertisement while and can enhancing is wide The effect for playing purpose is accused, improves the Experience Degree of user.

In the exemplary embodiment, the disclosure also provides a kind of advertisement pushing device, including:

Processor;

For storing the memory of processor-executable instruction;

Wherein, the processor is configured as:

When video file plays, obtain the keyword involved by the video content played and the video content exists Reproduction time in the video file;

Obtain the advertisement related to the keyword involved by the video content played;

The advertisement is pushed according to reproduction time of the video content in the video file.

The technical scheme that the embodiment of the present disclosure provides, pass through the keyword involved by acquisition and the video content played Related advertisement is pushed so that the advertisement related to video content can be shown to user while video playback, be User pushes ad content interested, and user's viewing video is neither influenceed when realizing insertion advertisement while and can enhancing is wide The effect for playing purpose is accused, improves the Experience Degree of user.

On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant this method Embodiment in be described in detail, explanation will be not set forth in detail herein.

Fig. 9 is a kind of block diagram of device 900 for advertisement pushing according to an exemplary embodiment.For example, dress It can be mobile phone to put 900, computer, digital broadcast terminal, messaging devices, game console, tablet device, medical treatment Equipment, body-building equipment, personal digital assistant etc..

Reference picture 9, device 900 can include following one or more assemblies:Processing component 902, memory 904, power supply Component 906, multimedia groupware 908, audio-frequency assembly 910, the interface 912 of input/output (I/O), sensor cluster 914, and Communication component 916.

The integrated operation of the usual control device 900 of processing component 902, such as communicated with display, call, data, phase The operation that machine operates and record operation is associated.Treatment element 902 can refer to including one or more processors 920 to perform Order, to complete all or part of step of above-mentioned method.In addition, processing component 902 can include one or more modules, just Interaction between processing component 902 and other assemblies.For example, processing component 902 can include multi-media module, it is more to facilitate Interaction between media component 908 and processing component 902.

Memory 904 is configured as storing various types of data to support the operation in equipment 900.These data are shown Example includes the instruction of any application program or method for being operated on device 900, contact data, telephone book data, disappears Breath, picture, video etc..Memory 904 can be by any kind of volatibility or non-volatile memory device or their group Close and realize, as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM) are erasable to compile Journey read-only storage (EPROM), programmable read only memory (PROM), read-only storage (ROM), magnetic memory, flash Device, disk or CD.

Electric power assembly 906 provides electric power for the various assemblies of device 900.Electric power assembly 906 can include power management system System, one or more power supplys, and other components associated with generating, managing and distributing electric power for device 900.

Multimedia groupware 908 is included in the screen of one output interface of offer between described device 900 and user.One In a little embodiments, screen can include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen Curtain may be implemented as touch-screen, to receive the input signal from user.Touch panel includes one or more touch sensings Device is with the gesture on sensing touch, slip and touch panel.The touch sensor can not only sensing touch or sliding action Border, but also detect and touched or the related duration and pressure of slide with described.In certain embodiments, more matchmakers Body component 908 includes a front camera and/or rear camera.When equipment 900 is in operator scheme, such as screening-mode or During video mode, front camera and/or rear camera can receive outside multi-medium data.Each front camera and Rear camera can be a fixed optical lens system or have focusing and optical zoom capabilities.

Audio-frequency assembly 910 is configured as output and/or input audio signal.For example, audio-frequency assembly 910 includes a Mike Wind (MIC), when device 900 is in operator scheme, during such as call model, logging mode and speech recognition mode, microphone by with It is set to reception external audio signal.The audio signal received can be further stored in memory 904 or via communication set Part 916 is sent.In certain embodiments, audio-frequency assembly 910 also includes a loudspeaker, for exports audio signal.

I/O interfaces 912 provide interface between processing component 902 and peripheral interface module, and above-mentioned peripheral interface module can To be keyboard, click wheel, button etc..These buttons may include but be not limited to:Home button, volume button, start button and lock Determine button.

Sensor cluster 914 includes one or more sensors, and the state for providing various aspects for device 900 is commented Estimate.For example, sensor cluster 914 can detect opening/closed mode of equipment 900, and the relative positioning of component, for example, it is described Component is the display and keypad of device 900, and sensor cluster 914 can be with 900 1 components of detection means 900 or device Position change, the existence or non-existence that user contacts with device 900, the orientation of device 900 or acceleration/deceleration and device 900 Temperature change.Sensor cluster 914 can include proximity transducer, be configured to detect in no any physical contact The presence of neighbouring object.Sensor cluster 914 can also include optical sensor, such as CMOS or ccd image sensor, for into As being used in application.In certain embodiments, the sensor cluster 914 can also include acceleration transducer, gyro sensors Device, Magnetic Sensor, pressure sensor or temperature sensor.

Communication component 916 is configured to facilitate the communication of wired or wireless way between device 900 and other equipment.Device 900 can access the wireless network based on communication standard, such as WiFi, 2G or 3G, or combinations thereof.In an exemplary implementation In example, communication component 916 receives broadcast singal or broadcast related information from external broadcasting management system via broadcast channel. In one exemplary embodiment, the communication component 916 also includes near-field communication (NFC) module, to promote junction service.Example Such as, in NFC module radio frequency identification (RFID) technology can be based on, Infrared Data Association (IrDA) technology, ultra wide band (UWB) technology, Bluetooth (BT) technology and other technologies are realized.

In the exemplary embodiment, device 900 can be believed by one or more application specific integrated circuits (ASIC), numeral Number processor (DSP), digital signal processing appts (DSPD), PLD (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for performing the above method.

In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instructing, example are additionally provided Such as include the memory 904 of instruction, above-mentioned instruction can be performed to complete the above method by the processor 920 of device 900.For example, The non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk With optical data storage devices etc..

A kind of non-transitorycomputer readable storage medium, when the instruction in the storage medium is by the processing of mobile terminal When device performs so that mobile terminal is able to carry out a kind of advertisement sending method, and methods described includes:

When video file plays, obtain the keyword involved by the video content played and the video content exists Reproduction time in the video file;

Obtain the advertisement related to the keyword involved by the video content played;

The advertisement is pushed according to reproduction time of the video content in the video file.

In the keyword and the video involved by video content that when video file plays, acquisition is playing Hold the reproduction time in the video file, including:

When video file plays, content recognition is carried out to the video content played, the video content includes figure As content frame and/or audio content;

Judge whether the content recognition result is related to predetermined keyword, the predetermined keyword be with prestore it is wide Accuse related keyword;

When the content recognition result is related to predetermined keyword, the default pass involved by the content recognition result is determined Keyword is the keyword involved by the video content played, and obtains the video content in the video file Reproduction time.

In the keyword and the video involved by video content that when video file plays, acquisition is playing Hold the reproduction time in the video file, including:

When video file plays, keyword involved by the video content played prestored and described is obtained Reproduction time of the video content in the video file.

The reproduction time according to the video content in the video file pushes the advertisement, including:

According to reproduction time of the video content in the video file, in the advertising area at video playback interface The advertisement is shown, the advertising area is located at the different positions at the video playback interface from the play area of the video file Put.

The reproduction time according to the video content in the video file, in the advertisement area at video playback interface The advertisement is shown in domain, including:

In the reproduction time section of the video content, the advertisement is shown in the advertising area at video playback interface.

Methods described also includes:

When receiving the pause play instruction to the video file, keyword corresponding to current time is obtained;

The broadcasting advertisement related to keyword corresponding to the current time.

Methods described also includes:

When receiving the play instruction to the advertisement, pause plays the video file;

The advertisement is played on video playback interface.

The technical scheme that the embodiment of the present disclosure provides, pass through the keyword involved by acquisition and the video content played Related advertisement is pushed so that the advertisement related to video content can be shown to user while video playback, be User pushes ad content interested, and user's viewing video is neither influenceed when realizing insertion advertisement while and can enhancing is wide The effect for playing purpose is accused, improves the Experience Degree of user.

Those skilled in the art will readily occur to other realities of the disclosure after considering specification and putting into practice disclosure herein Apply scheme.The application is intended to any modification, purposes or the adaptations of the disclosure, these modifications, purposes or suitable The change of answering property follows the general principle of the disclosure and including the undocumented common knowledge or used in the art of the disclosure Use technological means.Description and embodiments are considered only as exemplary, and the true scope of the disclosure and spirit are by following right It is required that point out.

It should be appreciated that the precision architecture that the disclosure is not limited to be described above and is shown in the drawings, and And various modifications and changes can be being carried out without departing from the scope.The scope of the present disclosure is only limited by appended claim.

Claims (14)

  1. A kind of 1. advertisement sending method, it is characterised in that including:
    When video file plays, keyword involved by the video content that is playing and the video content are obtained described Reproduction time in video file;
    Obtain the advertisement related to the keyword involved by the video content played;
    The advertisement is pushed according to reproduction time of the video content in the video file, analyzed in the picture frame of video Hold and audio content, lists of keywords file of the acquisition with temporal information, the time in the lists of keywords file believe Breath shows advertisement;
    It is described when video file plays, obtain the keyword involved by the video content that is playing and the video content exist Reproduction time in the video file, including:
    When video file plays, content recognition is carried out to the video content played, the video content includes picture frame Content and/or audio content;
    Judge whether the content recognition result is related to predetermined keyword, the predetermined keyword is the advertisement phase with prestoring The keyword of pass;
    When the content recognition result is related to predetermined keyword, the predetermined keyword involved by the content recognition result is determined For the keyword involved by the video content played, and obtain the video content broadcasting in the video file Put the time.
  2. 2. according to the method for claim 1, it is characterised in that it is described when video file plays, obtain what is played The reproduction time of keyword and the video content in the video file involved by video content, including:
    When video file plays, the keyword involved by the video content played prestored and the video are obtained Reproduction time of the content in the video file.
  3. 3. according to the method for claim 1, it is characterised in that it is described according to the video content in the video file Reproduction time push the advertisement, including:
    According to reproduction time of the video content in the video file, shown in the advertising area at video playback interface The play area of the advertisement, the advertising area and the video file is located at the diverse location at the video playback interface.
  4. 4. according to the method for claim 3, it is characterised in that it is described according to the video content in the video file Reproduction time, the advertisement is shown in the advertising area at video playback interface, including:
    In the reproduction time section of the video content, the advertisement is shown in the advertising area at video playback interface.
  5. 5. according to the method for claim 1, it is characterised in that methods described also includes:
    When receiving the pause play instruction to the video file, keyword corresponding to current time is obtained;
    The broadcasting advertisement related to keyword corresponding to the current time.
  6. 6. according to the method for claim 1, it is characterised in that methods described also includes:
    When receiving the play instruction to the advertisement, pause plays the video file;
    The advertisement is played on video playback interface.
  7. A kind of 7. advertisement pushing device, it is characterised in that including:
    First acquisition module, for when video file plays, obtain keyword involved by the video content played and Reproduction time of the video content in the video file;
    Second acquisition module, for obtaining the advertisement related to the keyword involved by the video content played;
    Pushing module, for pushing the advertisement, analysis according to reproduction time of the video content in the video file The picture frame contents and audio content of video, the lists of keywords file with temporal information is obtained, according to the lists of keywords Temporal information in file shows advertisement;
    First acquisition module includes:
    Submodule is identified, for when video file plays, content recognition, the video to be carried out to the video content played Content includes picture frame contents and/or audio content;
    Judging submodule, for judging whether the content recognition result is related to predetermined keyword, the predetermined keyword be with The keyword of the advertisement correlation prestored;
    First acquisition submodule, for when the content recognition result is related to predetermined keyword, determining the content recognition knot Predetermined keyword involved by fruit is the keyword involved by the video content played, and obtains the video content Reproduction time in the video file.
  8. 8. device according to claim 7, it is characterised in that first acquisition module includes:
    Second acquisition submodule, for when video file plays, obtaining involved by the video content played prestored And reproduction time in the video file of keyword and the video content.
  9. 9. device according to claim 7, it is characterised in that the pushing module includes:
    First display sub-module, for the reproduction time according to the video content in the video file, in video playback The advertisement is shown in the advertising area at interface, the play area of the advertising area and the video file is located at the video The diverse location of broadcast interface.
  10. 10. device according to claim 9, it is characterised in that
    First display sub-module, it is additionally operable in the reproduction time section of the video content, in the wide of video playback interface Accuse in region and show the advertisement.
  11. 11. device according to claim 7, it is characterised in that described device also includes:
    3rd acquisition module, for when receiving the pause play instruction to the video file, it is corresponding to obtain current time Keyword;
    First playing module, the advertisement related to keyword corresponding to the current time for broadcasting.
  12. 12. device according to claim 7, it is characterised in that described device also includes:
    Suspend module, for when receiving the play instruction to the advertisement, pause to play the video file;
    Second playing module, for playing the advertisement on video playback interface.
  13. A kind of 13. advertisement pushing device, it is characterised in that including:
    Processor;
    For storing the memory of processor-executable instruction;
    Wherein, the processor is configured as:
    When video file plays, keyword involved by the video content that is playing and the video content are obtained described Reproduction time in video file;
    Obtain the advertisement related to the keyword involved by the video content played;
    The advertisement is pushed according to reproduction time of the video content in the video file, analyzed in the picture frame of video Hold and audio content, lists of keywords file of the acquisition with temporal information, the time in the lists of keywords file believe Breath shows advertisement;
    It is described when video file plays, obtain the keyword involved by the video content that is playing and the video content exist Reproduction time in the video file, including:
    When video file plays, content recognition is carried out to the video content played, the video content includes picture frame Content and/or audio content;
    Judge whether the content recognition result is related to predetermined keyword, the predetermined keyword is the advertisement phase with prestoring The keyword of pass;
    When the content recognition result is related to predetermined keyword, the predetermined keyword involved by the content recognition result is determined For the keyword involved by the video content played, and obtain the video content broadcasting in the video file Put the time.
  14. 14. a kind of computer-readable recording medium, is stored thereon with computer instruction, it is characterised in that the instruction is by processor The step of the claims 1-6 methods describeds are realized during execution.
CN201410815404.6A 2014-12-23 2014-12-23 Advertisement sending method and device CN104469437B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201410815404.6A CN104469437B (en) 2014-12-23 2014-12-23 Advertisement sending method and device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201410815404.6A CN104469437B (en) 2014-12-23 2014-12-23 Advertisement sending method and device

Publications (2)

Publication Number Publication Date
CN104469437A CN104469437A (en) 2015-03-25
CN104469437B true CN104469437B (en) 2018-03-02

Family

ID=52914693

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201410815404.6A CN104469437B (en) 2014-12-23 2014-12-23 Advertisement sending method and device

Country Status (1)

Country Link
CN (1) CN104469437B (en)

Families Citing this family (19)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104822086B (en) * 2015-04-28 2018-11-23 深圳创维-Rgb电子有限公司 Information-pushing method, terminal and system
CN106161873A (en) * 2015-04-28 2016-11-23 天脉聚源(北京)科技有限公司 A kind of video information extracts method for pushing and system
CN106162328A (en) * 2015-04-28 2016-11-23 天脉聚源(北京)科技有限公司 A kind of video synchronizing information methods of exhibiting and system
WO2017024502A1 (en) * 2015-08-11 2017-02-16 赵政荣 Information reminding method during advertisement insertion and advertisement insertion system
WO2017024509A1 (en) * 2015-08-11 2017-02-16 常平 Advertisement push method and advertisement push system
CN105163049A (en) * 2015-08-26 2015-12-16 深圳市金锐显数码科技有限公司 Method and device for playing television program
CN105072465A (en) * 2015-08-27 2015-11-18 北京搜狗科技发展有限公司 Video play control method and electronic equipment
CN106888403A (en) * 2015-12-16 2017-06-23 天脉聚源(北京)科技有限公司 A kind of interaction content associates method for pushing and system
CN107301560A (en) * 2016-04-15 2017-10-27 肖斌 Sound triggering directed information supplying system and its application method that user's zero branch goes out
CN106028087A (en) * 2016-06-13 2016-10-12 无锡天脉聚源传媒科技有限公司 Program keyword screening method and device
CN106210882A (en) * 2016-08-09 2016-12-07 乐视控股(北京)有限公司 The play handling method of video file and device
CN106101846B (en) * 2016-08-15 2020-02-04 腾讯科技(深圳)有限公司 Information processing method and device, and terminal
CN106547908B (en) * 2016-11-25 2020-03-17 三星电子(中国)研发中心 Information pushing method and system
CN106534973B (en) * 2016-12-15 2018-07-17 有米科技股份有限公司 A method of video image is played automatically on web platforms based on moving
CN106792004A (en) * 2016-12-30 2017-05-31 北京小米移动软件有限公司 Content item method for pushing, apparatus and system
CN106600343B (en) * 2016-12-30 2020-02-14 中广热点云科技有限公司 Video content associated online video advertisement management method and system
CN108040280A (en) * 2017-12-08 2018-05-15 北京小米移动软件有限公司 Content item display methods and device, storage medium
CN108256921A (en) * 2018-01-26 2018-07-06 北京览科技有限公司 A kind of method and apparatus for user's pushed information
CN108259949A (en) * 2018-02-11 2018-07-06 北京未来媒体科技股份有限公司 Method, apparatus and electronic equipment are recommended in a kind of advertisement

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102685550A (en) * 2011-04-14 2012-09-19 天脉聚源(北京)传媒科技有限公司 Network video advertisement placing method and system
CN103607649A (en) * 2013-11-29 2014-02-26 乐视网信息技术(北京)股份有限公司 Advertisement insertion method and player
CN103607647A (en) * 2013-11-05 2014-02-26 Tcl集团股份有限公司 Multimedia video advertisement recommendation method, system and advertisement playing equipment
CN104023271A (en) * 2014-02-26 2014-09-03 华为技术有限公司 Advertisement information pushing method and user equipment

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU2012136104A (en) * 2010-01-25 2014-03-10 Хоопз Плэнэт Инфо Прайвит Лимитед Advertising placement system
EP2587438A1 (en) * 2011-10-28 2013-05-01 Nintendo Co., Ltd. Video display system; server, information processing device and information processing program which are usable in the video display system; and video display method

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102685550A (en) * 2011-04-14 2012-09-19 天脉聚源(北京)传媒科技有限公司 Network video advertisement placing method and system
CN103607647A (en) * 2013-11-05 2014-02-26 Tcl集团股份有限公司 Multimedia video advertisement recommendation method, system and advertisement playing equipment
CN103607649A (en) * 2013-11-29 2014-02-26 乐视网信息技术(北京)股份有限公司 Advertisement insertion method and player
CN104023271A (en) * 2014-02-26 2014-09-03 华为技术有限公司 Advertisement information pushing method and user equipment

Also Published As

Publication number Publication date
CN104469437A (en) 2015-03-25

Similar Documents

Publication Publication Date Title
CN104618218B (en) Message prompt method and device
CN104035979B (en) The method and relevant apparatus of object recommendation
CN104238875A (en) Application corner mark addition method and device
CN103957103B (en) The method of safety verification, device and mobile terminal
CN104318741B (en) Bluetooth equipment control method and device
CN104517621B (en) Equipment configuration method and device
CN103986969B (en) application management method, device and system
CN106489126A (en) The method and device that a kind of content is shared
CN104166689B (en) The rendering method and device of e-book
CN105306931A (en) Smart TV anomaly detection method and device
CN105244048B (en) Audio play control method and device
CN104598093A (en) Method and device for prompting message during screen locking
CN106028143A (en) Video live broadcasting method and device
CN104731688B (en) Point out the method and device of reading progress
EP2928169A1 (en) Method for voice calling, method for voice playing and devices thereof
CN104077029B (en) A kind of reminding method and device for selecting seat
CN104902059A (en) Call reminding method and device
CN104090735B (en) The projecting method and device of a kind of picture
CN103927081A (en) Method and device for processing notification events
CN106131583A (en) A kind of live processing method, device, terminal unit and system
CN104281432A (en) Method and device for regulating sound effect
CN105338389A (en) Method and apparatus for controlling intelligent television
CN104038827A (en) Multimedia playing method and device
CN103916711A (en) Method and device for playing video signals
CN104184870A (en) Call log marking method and device and electronic equipment

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant