CN111339328A

CN111339328A - Object pushing method, system, device, terminal and storage medium

Info

Publication number: CN111339328A
Application number: CN202010112591.7A
Authority: CN
Inventors: 吴宇娟
Original assignee: Beijing Xingxuan Technology Co Ltd
Current assignee: Beijing Xingxuan Technology Co Ltd
Priority date: 2020-02-24
Filing date: 2020-02-24
Publication date: 2020-06-26
Also published as: WO2021169537A1

Abstract

The embodiment of the invention provides an object pushing method, a system, a device, a terminal and a storage medium, wherein the method comprises the following steps: acquiring a multimedia file and mapping data of the multimedia file, wherein the mapping data records an object keyword corresponding to a target playing progress of the multimedia file; playing the multimedia file on a playing page, and detecting the current playing progress of the multimedia file; if the current playing progress corresponds to the target playing progress, sending an object pushing request at least according to an object keyword corresponding to the target playing progress; obtaining an object pushing result, wherein the object pushing result comprises a recommended object at least matched with the object keyword; and displaying the object pushing result on the playing page in an overlapping manner. The embodiment of the invention can conveniently realize object pushing when the terminal plays the multimedia file.

Description

Object pushing method, system, device, terminal and storage medium

Technical Field

The embodiment of the invention relates to the technical field of data processing, in particular to an object pushing method, a system, a device, a terminal and a storage medium.

Background

An online internet platform for e-commerce, online take-out, etc. has a plurality of object providers resident therein, which can provide a plurality of objects for selection for a user, so that the user can enjoy service convenience from online to offline. In order to facilitate the user to select the object, the online internet platform can provide an object search page, the user can use the terminal to display the object search page, so that the object keyword is input into the object search page to request the object to be pushed to the online internet platform, and the online internet platform can push the object matched with the object keyword to the terminal.

The object pushing mode needs to be implemented based on an object keyword input by a user on an object search page, which results in that the user cannot directly obtain an object pushing result on a playing page for playing the multimedia file, for example, in the process of playing the multimedia file at a terminal, if the user is interested in an object appearing in the multimedia file, the user needs to switch the terminal page from the playing page of the multimedia file to an object search page of an online internet platform, and then input the object keyword appearing in the multimedia file on the object search page to request object pushing.

Therefore, in the above manner, the user needs to switch the terminal page to the object search page of the online internet platform and then enter the object keyword to realize the object pushing, and the object pushing manner requires frequent operation by the user and is undoubtedly troublesome; therefore, when the terminal plays the multimedia file, how to provide a convenient object pushing scheme becomes a problem that needs to be solved urgently by the technical personnel in the field.

Disclosure of Invention

In view of this, embodiments of the present invention provide an object pushing method, system, device, terminal and storage medium, so as to conveniently implement object pushing when a multimedia file is played by the terminal.

In order to achieve the above purpose, the embodiments of the present invention provide the following technical solutions:

in a first aspect, an embodiment of the present invention provides an object pushing method, including:

acquiring a multimedia file and mapping data of the multimedia file, wherein the mapping data records an object keyword corresponding to a target playing progress of the multimedia file;

playing the multimedia file on a playing page, and detecting the current playing progress of the multimedia file;

if the current playing progress corresponds to the target playing progress, sending an object pushing request at least according to an object keyword corresponding to the target playing progress;

obtaining an object pushing result, wherein the object pushing result comprises a recommended object at least matched with the object keyword;

and displaying the object pushing result on the playing page in an overlapping manner.

With reference to the first aspect, in a first implementation manner of the first aspect, the sending an object pushing request according to at least an object keyword corresponding to the target playing progress includes:

determining a current position;

and sending an object pushing request according to the object keywords corresponding to the target playing progress and the current position.

With reference to the first implementation manner of the first aspect, in a second implementation manner of the first aspect, the object push request is used to: and requesting object providers in a position range corresponding to the current position to provide the objects matched with the object keywords, or requesting object providers in a distributable range matched with the current position to provide the objects matched with the object keywords.

With reference to the first aspect, in a third implementation manner of the first aspect, the displaying the object pushing result in the playing page in an overlapping manner includes:

and displaying prompt information of the object pushing result on the playing page in an overlapping manner, and displaying the object pushing result on a popup window of the playing page if a trigger instruction of the prompt information is detected.

With reference to the third implementation manner of the first aspect, in a fourth implementation manner of the first aspect, the displaying, in the playing page, the prompt information of the object pushing result in an overlapping manner includes:

the prompt information is displayed on the playing page in an information bubble mode in an overlapping mode;

the displaying the object pushing result in the popup window of the playing page comprises:

and displaying a sliding list of the object pushing result on the popup window of the playing page, wherein the sliding list comprises a plurality of display columns, and one display column displays information of one recommended object.

With reference to any one of the first aspect to the fourth implementation manner of the first aspect, in a fifth implementation manner of the first aspect, the embodiment of the present invention further includes:

determining a selected target object in the object pushing result;

and switching the control page from the playing page to an object selection page corresponding to the target object.

In a second aspect, an embodiment of the present invention provides an object pushing system, including: the system comprises a multimedia platform, an online internet platform and a terminal, wherein the online internet platform is used for storing a plurality of object providers;

the multimedia platform is used for recording a multimedia file and mapping data of the multimedia file, and the mapping data records an object keyword corresponding to a target playing progress of the multimedia file;

the terminal is used for requesting a multimedia file and mapping data of the multimedia file from the multimedia platform; playing the multimedia file on a playing page, and detecting the current playing progress of the multimedia file; if the current playing progress corresponds to the target playing progress, sending an object pushing request to the online Internet platform at least according to an object keyword corresponding to the target playing progress; obtaining an object pushing result fed back by the online internet platform, wherein the object pushing result comprises a recommended object at least matched with the object keyword; displaying the object pushing result on the playing page in an overlapping manner;

the online internet platform is used for acquiring the object pushing request; determining a recommended object at least matching the object keyword; and obtaining an object pushing result based on the recommended object, and sending the object pushing result to the terminal.

In a third aspect, an embodiment of the present invention provides an object pushing apparatus, including:

the data acquisition module is used for acquiring a multimedia file and mapping data of the multimedia file, wherein the mapping data records an object keyword corresponding to a target playing progress of the multimedia file;

the playing and detecting module is used for playing the multimedia file on a playing page and detecting the current playing progress of the multimedia file;

the push request module is used for sending an object push request at least according to the object keyword corresponding to the target playing progress if the current playing progress corresponds to the target playing progress;

the pushing result acquisition module is used for acquiring an object pushing result, and the object pushing result comprises a recommended object at least matched with the object keyword;

and the result display module is used for displaying the object pushing result on the playing page in an overlapping manner.

In a fourth aspect, an embodiment of the present invention provides a terminal, including: at least one memory and at least one processor; the memory stores one or more computer-executable instructions that are invoked by the processor to perform an object push method as described in any one of the above.

In a fifth aspect, an embodiment of the present invention provides a storage medium storing one or more computer-executable instructions for performing an object pushing method according to any one of the above-mentioned items.

In the object pushing method provided by the embodiment of the invention, a terminal can acquire a multimedia file and mapping data of the multimedia file, and the mapping data records the target playing progress of the multimedia file and corresponding object keywords; therefore, in the process that the terminal plays the multimedia file on the playing page, if the current playing progress of the multimedia file corresponds to the target playing progress, the terminal can at least send an object pushing request according to the object keyword corresponding to the target playing progress so as to request a recommended object at least matched with the object keyword; and then the terminal can acquire the object pushing result, and superpose and display the object recommending result on the playing page, so that the terminal can acquire the object pushing result and superpose and display the object pushing result on the playing page under the condition that the playing page is not switched.

By using the object pushing method provided by the embodiment of the invention, when the multimedia file is played to the target playing progress, the terminal can acquire the object pushing result matched with the object keyword corresponding to the target playing progress without switching the playing page based on the mapping data of the multimedia file in the process of playing the multimedia file, and the object pushing result is displayed on the playing page in a superposition manner, so that the convenient object pushing is realized when the terminal plays the multimedia file; the embodiment of the invention can avoid the operations of switching the playing page by the user, inputting the object keyword and the like in the object searching page, and greatly improve the convenience of obtaining the object pushing result when the terminal plays the multimedia file.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.

Fig. 1 is a block diagram of an object pushing system according to an embodiment of the present invention;

fig. 2 is a signaling flowchart of an object pushing method according to an embodiment of the present invention;

FIG. 3 is a diagram illustrating an example of displaying object pushing results according to an embodiment of the present invention;

fig. 4 is a flowchart of sending an object push request according to an embodiment of the present invention;

fig. 5 is an exemplary diagram of a position range corresponding to a current position according to an embodiment of the present invention;

FIG. 6 is an exemplary diagram of a current location and a dispatchable range as provided by the embodiments of the invention;

FIG. 7 is a flowchart of a subsequent process provided by an embodiment of the present invention;

fig. 8 is an exemplary diagram for displaying an object selected window in an object providing page in an overlapping manner according to an embodiment of the present invention;

FIG. 9 is a process diagram of an example application provided by an embodiment of the present invention;

fig. 10 is a block diagram of an object pushing apparatus according to an embodiment of the present invention;

fig. 11 is another block diagram of an object pushing apparatus according to an embodiment of the present invention;

fig. 12 is a hardware block diagram of a terminal according to an embodiment of the present invention.

Detailed Description

With the popularization of the APP (application software), the multimedia platform and the online internet platform generally provide corresponding APPs, so that the terminal can play multimedia files through the APPs provided by the multimedia platform, and select objects provided by an object provider through the APPs provided by the online internet platform. Under the condition that the APP provided by a terminal installation multimedia platform and the APP provided by an online internet platform are used, a user can play multimedia files through the APP provided by the multimedia platform by using the terminal, if the user is interested in objects appearing in the multimedia files, and when the user wants to acquire corresponding object information, the user needs to operate the terminal, the APP currently running at the terminal is switched to the APP provided by the online internet platform through the APP provided by the multimedia platform, so that object keywords are input at an object search page of the online internet platform, and the object pushing is requested to the online internet platform through the APP provided by the online internet platform.

The method comprises the steps that through switching of the APP, a terminal page is switched to an object search page of an online internet platform from a playing page for playing the multimedia file, so that an object keyword is input into the object search page, and object pushing is achieved. Therefore, the operation path from watching the multimedia file to obtaining the object pushing result is long for the user, and the frequent operation of the user is involved, so that the object pushing mode is troublesome.

Based on this, the embodiment of the present invention provides an improved object pushing scheme, so as to conveniently implement object pushing when the terminal plays the multimedia file. The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

As an alternative implementation, fig. 1 shows an alternative block diagram of an object pushing system provided in an embodiment of the present invention, and as shown in fig. 1, the object pushing system may include: the system comprises a multimedia platform 10, a terminal 20 and an online Internet platform 30.

The multimedia platform 10 may be a network platform for providing multimedia files, optionally, the multimedia files may be files such as video, images, text, etc., and the multimedia platform may be a video platform, taking the multimedia files as the video as an example, of course, the embodiment of the present invention does not set any limit to the specific forms of the multimedia files and the multimedia platform;

in order to realize object pushing conveniently when a terminal plays a multimedia file, a multimedia platform provides the multimedia file and also provides mapping data of the multimedia file, and the mapping data can record: one or more target playing schedules preset in the multimedia file and object keywords corresponding to the target playing schedules; the object keyword corresponding to the target playing progress may be an object keyword appearing in the content of the target playing progress of the multimedia file. Based on the method, the terminal can simultaneously obtain the mapping data of the multimedia file when obtaining the multimedia file from the multimedia platform, and based on the mapping data, the terminal can automatically determine the object keyword corresponding to the target playing progress of the multimedia file, so that when the terminal plays the multimedia file to the target playing progress, the terminal can automatically request the object to be pushed based on the corresponding object keyword, and therefore the processes that a user switches pages and manually inputs the keyword on the object searching page when watching the multimedia file are omitted.

The terminal 20 may be a user device used by a user, such as a smart phone, a tablet computer, a laptop computer, and the like, and in an optional implementation, the terminal 20 may interact with the multimedia platform through an APP provided by the multimedia platform, and interact with the online internet platform through an APP provided by the online internet platform, such as an electronic merchant, online takeout, and the like; certainly, the interaction between the terminal and the platform through the APP is only an optional way, and the terminal may also interact with the platform through a browser or a specific program service (such as an applet);

in the embodiment of the present invention, the terminal 20 interacts with the multimedia platform 10 to use multimedia services provided by the multimedia platform, such as services for online viewing of videos, images, texts, etc.; the terminal 20 interacts with the online internet platform 30 so that a user selects an object from objects provided by an object provider who is resident on the online internet platform and submits a task based on the selected object, thereby experiencing service convenience from online to offline, and at the same time, the terminal 20 may interact with the online internet platform 30 so as to realize object push using an object search service provided by the online internet platform 30.

The online internet platform 30 may be, for example, an electronic commerce platform, an online take-out platform, or the like, and the online internet platform 30 may host an object provider providing an object, such as a commodity, a dish, or the like; the contents of the online internet platform have been described above, directly or indirectly, and will not be further described herein.

With reference to the object pushing system provided in the embodiment of the present invention, a signaling flow of the object pushing method provided in the embodiment of the present invention may be as shown in fig. 2, where the signaling flow includes:

step S100, the terminal requests a multimedia file from the multimedia platform.

In an optional implementation, the terminal may interact with the multimedia platform through an APP provided by the multimedia platform to request a multimedia file from the multimedia platform; for example, the terminal may open an APP provided by the multimedia platform, display a multimedia file list of the multimedia platform through the APP, or search for a multimedia file that is of interest to the user, and when the user selects the multimedia file, the terminal may request the multimedia file from the multimedia platform. Certainly, the terminal requests the multimedia file selected by the user from the multimedia platform based on the APP provided by the multimedia platform only in an optional manner, and the terminal may also request the multimedia file from the multimedia platform based on a browser or an applet and other approaches.

The multimedia file may be, for example, a video, an image (such as a cartoon), a text, etc., and the embodiments of the present invention are not limited thereto.

Step S110, if the multimedia platform judges that the multimedia file has mapping data, the mapping data of the multimedia file is called.

The mapping data of the multimedia file can record the mapping relation between the target playing progress of the multimedia file and the object keywords, namely the content recorded by the mapping data is as follows: the target playing progress and the object keywords corresponding to the target playing progress.

Optionally, the object keywords corresponding to the target playing progress may be: keywords of objects appearing in the multimedia file content of the target playing progress. Based on different forms of the multimedia file, the form of the playing progress referred to in the embodiments of the present invention may be adjusted accordingly, for example, taking the multimedia file as a video, the playing progress may be a playing time point of the video, and taking the multimedia file as a cartoon or a text, the playing progress may be a playing percentage, and the like.

In an example, taking the setting of mapping data for a video as an example, if a certain playing time point of the video appears on a picture of a video character eating water basin mutton, the playing time point of the video can be set as a target playing progress, the water basin mutton is an object keyword, and a mapping relation between the playing time point and the object keyword is recorded in the mapping data. For another example, in another example, taking the setting of mapping data for a cartoon as an example, if an image of a pot mutton appears on a picture of a certain chapter in the cartoon, the playing percentage corresponding to the picture of the chapter can be set as a target playing progress, the pot mutton is an object keyword, and a mapping relationship between the playing percentage and the object keyword is recorded in the mapping data.

It should be noted that, in an alternative implementation, the mapping data of the multimedia file may be set by the multimedia platform, for example, in the process of making or editing the multimedia file, a worker of the multimedia platform may set one or more target playing schedules in the multimedia file, and set an object keyword for the content of the multimedia file at the target playing schedule, so as to record the target playing schedule of the multimedia file and the corresponding object keyword in the mapping data. In a further optional implementation, the mapping data of the multimedia file can be set by a user of the multimedia platform, and can also be set in cooperation with online internet platforms such as an electronic merchant and online takeout.

Generally, the multimedia file is stored in a multimedia file library of the multimedia platform, and in order to realize the storage of the mapping data, in an optional implementation, the multimedia platform may set a mapping database to store the mapping data of the multimedia file by using the mapping database; therefore, after the multimedia platform receives the request of the terminal for the multimedia file, the multimedia platform can call the requested multimedia file from the multimedia file library and simultaneously judge whether the mapping database has the mapping data of the multimedia file, and if so, the multimedia platform can call the mapping data of the multimedia file from the mapping database.

Step S120, the multimedia platform sends the requested multimedia file and the mapping data of the multimedia file to the terminal.

It should be noted that, if the multimedia file requested by the terminal does not have mapping data, the multimedia platform may only send the multimedia file to the terminal, and at this time, the terminal may play the multimedia file according to a conventional manner of playing the multimedia file. The embodiment of the invention focuses on the situation that the multimedia file has mapping data, and the embodiment of the invention does not give further description on the situation that the multimedia file does not have mapping data.

Based on steps S100 to S120, the terminal can obtain the multimedia file and the mapping data of the multimedia file. Certainly, this is only an optional way for the terminal to obtain the multimedia file and the mapping data, and in other possible implementations, the multimedia file may be a multimedia file downloaded by the terminal from a multimedia platform, and the terminal may synchronously obtain the mapping data of the multimedia file when downloading the multimedia file, so that the terminal may also obtain the multimedia file and the mapping data of the multimedia file by obtaining the locally stored multimedia file and the mapping data of the multimedia file.

Step S130, the terminal plays the multimedia file on a playing page and detects the current playing progress of the multimedia file.

Aiming at the multimedia file acquired by the terminal, the terminal can display a playing page to play the multimedia file, such as displaying a video playing page to play a video and the like; in an alternative implementation, the playing page may be a page for playing a multimedia file in an APP provided by the multimedia platform, or may be a page for playing a multimedia file loaded by the terminal through a browser or an applet.

In the process of playing the multimedia file by the terminal, the terminal can detect the current playing progress of the multimedia file, for example, taking a video as an example, and in the process of playing the video by the terminal, the terminal can detect the current playing time point of the video.

Step S140, if the terminal detects that the current playing progress corresponds to the target playing progress recorded by the mapping data, the terminal sends an object pushing request to an online Internet platform at least according to the object keyword corresponding to the target playing progress recorded by the mapping data.

In the process of playing the multimedia file by the terminal, if the terminal detects that the current playing progress of the multimedia file corresponds to the target playing progress, the terminal can send an object pushing request to the online interconnection platform at least based on the object keyword corresponding to the target playing progress recorded in the mapping data so as to request the online interconnection platform to push an object pushing result at least matched with the object keyword.

In the process, the terminal can automatically send the object pushing request to the online internet platform based on the corresponding object keyword recorded in the mapping data when the current playing progress corresponds to the target playing progress based on the matching of the current playing progress and the target playing progress of the multimedia file, so that the terminal can automatically send the object pushing request to the online internet platform under the condition that the playing page synchronously plays the multimedia file, the process that the terminal page needs to be switched to the object searching page of the online internet platform and then the object keyword is input in the prior art is omitted, and the process that the terminal sends the object pushing request to the online internet platform is simplified.

In an optional implementation, the object recommendation request may directly carry an object keyword corresponding to the target playing progress, so as to request, from an online internet platform, a recommended object provided by an object provider and matched with the object keyword.

In another optional implementation, when the terminal requests the online internet platform for the recommended object, the recommended object may be implemented by further combining the current geographic location of the terminal, for example, the terminal may request, from the online internet platform, an object provider around the current location of the terminal for the recommended object provided by the object provider matching the object keyword; the current position of the terminal may be based on a positioning technology, such as positioning the current position of the terminal by satellite positioning, base station positioning, and the like.

And S150, the online Internet platform at least determines the recommended object matched with the object keyword to obtain an object pushing result.

In an optional implementation, after receiving the object pushing request, the online internet platform may determine at least a recommended object matching the object keyword according to an object provided by an object provider residing in the online internet platform, so as to obtain an object pushing result.

In another implementation, if the object pushing request further carries the current location of the terminal, the online internet platform may determine, based on objects provided by object providers around the current location, a recommended object matching the object keyword, thereby obtaining an object pushing result.

The object push result may include one or more push objects, and when a plurality of push objects are involved, the ranking of the push objects in the push result may be implemented according to a set ranking rule, for example, the ranking of the recommendation objects is performed according to the score and sales volume of the push objects, the distance between the object provider corresponding to the push objects and the terminal, and the like. The specific content of the set ordering rule is not strictly limited in the embodiments of the present invention.

Optionally, it should be noted that, if the online internet platform determines that there is no recommended object matching the object keyword, the embodiment of the present invention may terminate the subsequent process and does not send the object pushing result to the terminal.

And step S160, the online Internet platform sends the object pushing result to the terminal.

And S170, the terminal displays the object pushing result on the playing page in an overlapping mode.

After the terminal obtains the object pushing result sent by the online internet platform, the object pushing result can be displayed on the playing page of the playing multimedia file in an overlapping mode.

In an optional implementation, the object pushing result may be directly displayed in an overlapping manner on the playing page in the embodiment of the present invention.

In another optional implementation, in the embodiment of the present invention, a prompt message of the push result may be displayed in the playing page in an overlapping manner, where the prompt message may prompt that an object appearing in the multimedia file has a corresponding object push result, so that if a user clicks the prompt message, so that the terminal detects a trigger instruction of the prompt message, the terminal may display the object push result in the playing page in an overlapping manner.

For example, as shown in fig. 3, taking an example that a target playing time point of a mapping data recording video corresponds to an object keyword of "water pot mutton", when the terminal plays the video to the target playing time point, the terminal may request the online internet platform for "water pot mutton" commodities around the current position of the terminal, and after the online internet platform searches for one or more "water pot mutton" commodities around the current position of the terminal, the terminal may send an object pushing result; the terminal can display the prompt information of the object pushing result in a playing page of the playing video in an overlapping mode, and then when the prompt information is triggered, the terminal displays the object pushing result in the playing page in an overlapping mode.

As shown in fig. 3, taking playing a video as an example, the prompt information may be in the form of an information bubble, that is, in the embodiment of the present invention, the prompt information may be displayed in the form of an information bubble on the playing page in an overlapping manner, and of course, the display form of the prompt information may also be in other forms, which is not limited in the embodiment of the present invention.

Of course, the example shown in fig. 3 is only an optional way of displaying the object pushing result in a playing page in an overlapping manner after the terminal acquires the object pushing result, and the embodiment of the present invention may also support directly displaying the object pushing result in the playing page in an overlapping manner, that is, directly displaying the object pushing result in the playing page in an overlapping manner without displaying the prompt information.

In a further optional implementation, the terminal may display the object pushing result on a popup of a playing page, so as to display the object pushing result on the playing page in a superimposed display manner; as shown in fig. 3, the object push result may be in a display form of a sliding list, and the sliding list of the object push result may be displayed in a popup window of the play page in the embodiment of the present invention, where the sliding list includes a plurality of display fields, and one display field displays information of one recommended object, so that a user may slide the sliding list to display a plurality of recommended objects in the object push result. The embodiment of the invention can support the user to display the sliding list of the object pushing result in the popup window of the playing page after clicking the prompt message displayed by overlapping the playing page, and also can support the terminal to directly display the sliding list of the object pushing result in the popup window of the playing page.

Optionally, in the process of executing the flow according to the embodiment of the present invention, the terminal may continuously play the multimedia file, or may pause playing the multimedia file when the terminal reaches the target playing progress; the specific playing setting of the multimedia file may be configured in advance, and the embodiment of the present invention is not limited thereto.

Optionally, after the terminal displays the object pushing result, if the user does not operate the object pushing result for a certain time (if the time of the user's non-operation exceeds the set time), the object pushing result may be cancelled from the display on the playing page; in possible other implementations, if the user clicks on a display area outside the object push result, the terminal may cancel the display of the object push result on the play page.

In an optional implementation, in addition to requesting object pushing Based on the object keyword of the mapping data record, the embodiment of the present invention may also request object pushing in combination with the current Location of the terminal, so as to implement object pushing Based on LBS (Location Based Services) and the object keyword. Optionally, fig. 4 shows an optional process of sending, by the terminal, an object push request to the online internet platform, where the process may be implemented by the terminal, and specifically may be executed when the terminal detects that the current playing progress of the multimedia file corresponds to the target playing progress, and referring to fig. 4, the process may include:

and step S200, determining the current position of the terminal.

When the current playing progress of the multimedia file corresponds to the target playing progress, the terminal can position the current position through a positioning technology.

And step S210, sending an object pushing request according to the object keywords corresponding to the target playing progress and the current position.

The terminal can send an object pushing request carrying the object keyword corresponding to the target playing progress and the current position to an online internet platform so as to request the online internet platform to determine object providers around the current position and the provided objects matched with the object keyword.

In an optional implementation, the terminal may request, based on the object keyword and the current location, an object provider in a location range corresponding to the current location for providing an object matching the object keyword; the location range to which the current location corresponds may be an alternative to the geographic range around the current location. Optionally, the location range corresponding to the current location may be a geographical range with a set size with the current location as a center, for example, as shown in fig. 5, in an embodiment of the present invention, a geographical range with a set radius may be determined by using the current location center of the terminal, and then the geographical range may be used as the location range corresponding to the current location of the terminal, black dots in fig. 5 may represent the current location of the terminal, and a circle represents the geographical range with the set radius; the online internet platform may thus determine the object providers located within the location scope that provide recommended objects that match the object keywords, and the white dots in fig. 5 may represent the object providers located within the location scope. Of course, the position range corresponding to the current position may also be a geographical range that includes the current position and is not centered on the current position, for example, a map grid, an administrative area range, and the like where the current position is located.

In another optional implementation, the terminal may request, based on the object keyword and the current location, an object provider whose distributable range matches the current location, and an object provided by the object provider and matching the object keyword; if the distributable range of the object provider is matched with the current position, the object provider can be regarded as the object provider around the current position of the terminal; it can be understood that online internet platforms such as e-commerce and online take-out can configure a distributable range for each object provider in advance on a map, and when the current position of a terminal is located in the distributable range of an object provider, objects provided by the object provider can be distributed to a terminal user, in this case, the embodiment of the present invention can match the current position of the terminal with the distributable range of the object provider, thereby determining the object provider whose distributable range corresponds to the current position of the terminal, and further the online internet platform can determine a recommended object matched with the object keyword from the determined objects provided by the object provider;

for example, as shown in fig. 6, the black dots represent the current location of the terminal, and the dotted line ranges represent the distributable ranges of the object providers, in the example of fig. 6, the object providers whose distributable ranges match the current location of the terminal are the

object providers

1 and 2, and since the distributable range of the object provider 3 does not cover the current location of the terminal, the distributable range of the object provider 3 does not match the current location of the terminal, it should be noted that the example of fig. 6 is only for facilitating understanding of the matching relationship between the distributable ranges and the current location, and the specific form of the distributable range may be configured according to actual circumstances, and the embodiment of the present invention is not limited.

In the embodiment of the invention, the terminal can request the object pushing from the online Internet platform based on the LBS and the object keyword so as to obtain the recommended object which is related to the local service and is matched with the object keyword, and the user can use the local online-to-offline service greatly conveniently.

Certainly, the request of object pushing based on LBS and object keywords is only an optional way, and in other possible implementations, the embodiment of the present invention may also directly request object pushing based on object keywords corresponding to a target playing progress, for example, an online internet platform may determine, from objects provided by all object providers entering the platform, a recommended object matching the object keywords, specifically, the online internet platform may determine, from objects provided by all object providers entering the platform, a recommended object matching the object keywords; this scenario may be applicable in e-commerce scenarios, etc., and is not necessarily limited to local service scenarios.

Based on the object pushing results displayed by the terminal in the playing page in an overlapping manner, the user can select an interested target object from the displayed object pushing results, and after the user selects the target object, the terminal can switch the page to the corresponding object selection page so that the user can submit a task (such as order submission). Optionally, fig. 7 shows a subsequent processing flow after the terminal acquires the object pushing result according to the embodiment of the present invention, where the flow may be implemented by the terminal, and as shown in fig. 7, the flow may include:

step S300, the terminal determines the selected target object in the object pushing result.

The object pushing result may include one or more recommended objects, and after the user browses the object pushing results displayed in a superimposed manner on the playing page, the recommended object that the user is interested in may be selected from the object pushing results, the recommended object selected by the user, which is referred to as a target object in the embodiments of the present invention.

In optional implementation, the terminal may display different recommended objects in the object pushing results in the display column, for example, the terminal may display the object pushing results in a playing page in a manner of a sliding list in which one display column displays one recommended object; a selection icon (e.g., a selection button) may be displayed in the display field of each recommended object, and when the user clicks the selection icon in the display field of a certain recommended object, the terminal may determine the corresponding selected recommended object.

And S310, switching the terminal control terminal page from the playing page to an object selection page corresponding to the target object.

And the user selects the target object from the object pushing result, which indicates that the user has the requirement of confirming the target object and submitting a task (such as submitting an order) by using the online Internet platform, and at the moment, the terminal can switch the page from the playing page to an object selection page corresponding to the target object of the online Internet platform.

In optional implementation, the terminal may display an object providing page corresponding to an object provider providing the target object, where the object providing page shows a plurality of objects provided by the object provider, so that the terminal may display a selected window of the target object in a pop-up manner on the object providing page, thereby implementing display of an object selection page corresponding to the target object; that is, in this implementation, the object selection page corresponding to the target object may be the object providing page in which the selected window of the target object is displayed in an overlapping manner.

It should be noted that, if the target object is a multi-specification object, in order to confirm the specification of the target object selected by the user, when the terminal displays the object providing page, the terminal may provide a multi-specification selection window for displaying the target object on the object providing page in an overlapping manner, so that the user may select a rule of the target object based on the multi-specification selection window, and based on the specification of the target object selected in the multi-specification selection window, the terminal may display a corresponding object selected window on the object providing page in an overlapping manner;

as an example, as shown in fig. 8, taking the recommended dish of the pot mutton recommended by the online internet platform as the recommended object as an example, if the target dishes selected by the user from the recommended pot mutton have different tastes (the target dishes are an alternative form of the target object), such as non-spicy, slightly spicy, medium spicy and the like, the target dish is a multi-specification dish, the terminal may first switch the page to a merchant dish page corresponding to the merchant providing the target dish (the merchant dish page may display one or more dishes provided by the merchant providing the target dish), therefore, the terminal can display a multi-specification dish selection window with different tastes of the target dish on the popup window of the merchant dish page, therefore, after the user selects the specification of the target dish, the terminal can display the selected window of the target dish with the specification on the merchant dish page in an overlapping mode based on the specification of the selected target dish.

If the target object is a non-multi-specification object, the embodiment of the invention can automatically select the target object in the object providing page, so that the object selected window corresponding to the target object is displayed in the object providing page in an overlapping manner.

It should be noted that the multi-specification object means that one object has different specifications, for example, one commodity has different sizes, and one dish has different portions, tastes and the like.

In the above manner, the target object is represented in the object providing page in a pop-up manner, and of course, in the embodiment of the present invention, a separate page may also be used to represent that the target object has been selected, for example, the object selection page corresponding to the target object may be a page in which the target object has been individually shown to have been selected.

Optionally, further, when the user submits the task corresponding to the target object on the object selection page, the terminal may detect the task submission instruction of the target object, and display the corresponding task submission page. For example, the selected object window of the target object may display a task submission icon (e.g., a task submission button), and when the user clicks the task submission icon, the terminal may detect a task submission instruction of the target object, so as to switch the page to a corresponding task submission page and display the page. Further, the task submission page may allow the user to modify the task information, such as modifying the delivery address, specifying the delivery time, and the like, for example, when the user modifies the delivery address on the task submission page, the terminal may adjust the delivery address of the task corresponding to the target object based on the delivery address modified in the task submission page.

Optionally, the above-mentioned terminal page change may be implemented through interaction between the terminal and the online internet platform, and the terminal may request the online internet platform for corresponding page content to implement display switching of pages, such as an object selection page and a task submission page, corresponding to the target object.

In the embodiment of the invention, after the playing page is overlapped with the displayed object pushing result, the terminal allows a user to select a target object from the object pushing result, and based on the target object selected by the user, the terminal can switch the page to the object selecting page corresponding to the target object, so that based on the task submitting instruction of the user, the terminal can display the task submitting page of the task corresponding to the target object, and therefore, when the user finds the target object of interest in the object pushing result displayed by the playing page, the formal selection and task submission of the target object can be realized based on the interaction with the online internet platform.

In an application example, taking a multimedia file as a video and an online internet platform as an online takeout platform as an example, fig. 9 shows an example process of the embodiment of the present invention from a page change perspective of a terminal, and as shown in fig. 9, the process may include:

when the terminal plays the video to the target playing time point, prompt information of dish pushing results of 'basin mutton' can be displayed on the video page in a superimposed manner in the form of bubble information; in the embodiment of the invention, the terminal can request the dish pushing result from the online takeout platform based on the current position of the terminal and the dish keyword of the basin mutton corresponding to the target playing data point recorded in the mapping data when the video is played to the target playing time point recorded by the mapping data based on the acquired mapping data of the video, so that the terminal can display the prompt information of the dish pushing result in a video page in a superimposed manner after the dish pushing result is acquired;

the user clicks the prompt message, the terminal displays the dish pushing result on a popup window of a video page in a sliding list mode, wherein one display column of the sliding list displays a recommended dish of 'water basin mutton';

a user selects a target dish in the dish pushing result, if the target dish is a multi-specification dish, the terminal switches the page to a merchant dish page corresponding to a merchant providing the target dish, and a multi-specification selection window of the target dish is displayed in a popup window mode on the merchant dish page in a superposed manner; after a user selects the specification of a target dish from a multi-specification selection window, the terminal displays the selected window of the target dish with the specification in a popup mode on the commercial tenant dish page in an overlapping mode; a merchant may be considered an alternative form of object provider to which embodiments of the invention refer;

if the target dish selected by the user is a non-multi-specification dish, the terminal switches the page to a merchant dish page corresponding to a merchant providing the target dish, and displays the selected window of the target dish in a pop-up window mode on the merchant dish page in an overlapping mode;

a user clicks an order placing button (a confirmation button shown in the figure) of a selected window of a target dish, a terminal switches a page to a task submitting page (such as an order submitting page), and the task submitting page allows the user to modify information such as a distribution address and distribution time; it should be noted that the order may be a form of a task as referred to in the embodiments of the present invention, and submitting the order may be considered as a form of submitting a task.

Of course, the display form of the terminal in the above example is only optional, and based on the disclosure of the embodiment of the present invention, the terminal may have different display forms when performing page display, which is not limited in the embodiment of the present invention.

By using the object pushing method provided by the embodiment of the invention, the object can be conveniently pushed when the terminal plays the multimedia file, the operations of switching the playing page by a user, inputting the object keyword into the object searching page and the like are avoided, and the convenience of obtaining the object pushing result when the terminal plays the multimedia file is greatly improved. Further, when the user finds the target object of interest in the object pushing result displayed on the playing page, the embodiment of the invention can realize formal selection and task submission of the target object based on interaction with the online internet platform.

While various embodiments of the present invention have been described above, various alternatives described in the various embodiments can be combined and cross-referenced without conflict to extend the variety of possible embodiments that can be considered disclosed and disclosed in connection with the embodiments of the present invention.

In the following, the object pushing apparatus provided in the embodiment of the present invention is introduced, and the object pushing apparatus described below may be considered as a functional module that is required to be set by a terminal to implement the object pushing method provided in the embodiment of the present invention. The contents of the object pushing apparatus described below may be referred to in correspondence with the contents of the object pushing method described above.

In an alternative implementation, fig. 10 shows an alternative block diagram of an object pushing apparatus provided in an embodiment of the present invention, and as shown in fig. 10, the object pushing apparatus may include:

a data obtaining module 100, configured to obtain a multimedia file and mapping data of the multimedia file, where the mapping data records an object keyword corresponding to a target playing progress of the multimedia file;

a playing and detecting module 110, configured to play the multimedia file on a playing page and detect a current playing progress of the multimedia file;

a push request module 120, configured to send an object push request at least according to an object keyword corresponding to the target play progress if the current play progress corresponds to the target play progress;

a pushing result obtaining module 130, configured to obtain an object pushing result, where the object pushing result includes a recommended object at least matching the object keyword;

and a result display module 140, configured to display the object pushing result in the playing page in an overlapping manner.

Optionally, the pushing request module 120 is configured to send an object pushing request according to at least the object keyword corresponding to the target playing progress, and includes:

determining a current position;

Optionally, the object push request is used to: and requesting objects which are provided by object providers in a position range corresponding to the current position and are matched with the object keywords, or requesting objects which are provided by object providers in a distributable range and are matched with the current position and are matched with the object keywords.

Optionally, the object keywords corresponding to the target playing progress may be: and keywords of the object appearing in the multimedia file content of the target playing progress.

Optionally, the result displaying module 140 is configured to display the object pushing result in the playing page in an overlapping manner, and includes:

Optionally, the result displaying module 140 is configured to display, in the playing page, the prompt information of the object pushing result in an overlapping manner, where the prompt information includes:

the result displaying module 140, configured to display the object pushing result in the popup window of the play page, includes:

Optionally, fig. 11 shows another optional block diagram of the object pushing apparatus according to the embodiment of the present invention, and in combination with fig. 10 and fig. 11, the object pushing apparatus may further include:

a target object determining module 150, configured to determine a selected target object in the object pushing result;

and an object selection page display module 160, configured to control a page to be switched from the playing page to an object selection page corresponding to the target object.

Optionally, the object selection page displaying module 160 is configured to control a page to be switched from the playing page to an object selection page corresponding to the target object, and includes:

the control page jumps to from the playing page, and an object providing page corresponding to an object provider providing the target object is provided;

if the target object is a non-multi-specification object, automatically selecting the target object in the object providing page so as to display an object selected window corresponding to the target object in the object providing page in an overlapping manner;

if the target object is a multi-specification object, a multi-specification selection window of the target object is displayed on the object providing page in an overlapping mode, and a corresponding object selected window is displayed on the object providing page in an overlapping mode based on the specification of the target object selected in the multi-specification selection window.

Optionally, as further shown in fig. 11, the object pushing apparatus provided in the embodiment of the present invention may further include:

a task submission page display module 170, configured to display a corresponding task submission page based on the task submission instruction of the target object;

and a task modification module 180, configured to adjust a delivery address of the task corresponding to the target object based on the delivery address modified in the task submission page.

The object pushing device provided by the embodiment of the invention can realize convenient object pushing when the terminal plays the multimedia file. In addition, the object pushing device provided by the embodiment of the invention can realize formal selection and task submission of the target object based on interaction with the online internet platform when the user finds the target object of interest from the object pushing result displayed on the playing page.

The embodiment of the invention also provides a terminal, and the terminal can be provided with the object pushing device in the form of a program so as to realize the object pushing method executed by the terminal provided by the embodiment of the invention. Optionally, the hardware structure of the terminal may be as shown in fig. 12, and includes: at least one processor 1, at least one communication interface 2, at least one memory 3 and at least one communication bus 4;

in the embodiment of the present invention, the number of the processor 1, the communication interface 2, the memory 3, and the communication bus 4 is at least one, and the processor 1, the communication interface 2, and the memory 3 complete mutual communication through the communication bus 4; it is clear that the illustrated communication connection illustration of the processor 1, the communication interface 2, the memory 3 and the communication bus 4 is only optional;

optionally, the communication interface 2 may be an interface of a communication module for performing network communication;

alternatively, the processor 1 may be a CPU (central Processing Unit), a GPU (Graphics Processing Unit), an NPU (embedded neural network processor), an FPGA (Field Programmable Gate Array), a TPU (tensor Processing Unit), an AI chip, an asic (application specific integrated circuit), or one or more integrated circuits configured to implement the embodiments of the present invention.

The memory 3 may comprise a high-speed RAM memory, and may further comprise a non-volatile memory (non-volatile memory), such as at least one disk memory.

The memory 3 stores one or more computer-executable instructions, and the processor 1 calls the one or more computer-executable instructions to execute the object pushing method executed by the terminal according to the embodiment of the present invention.

The embodiment of the invention provides a storage medium, which can store one or more computer-executable instructions, and the one or more computer-executable instructions can be used for executing the object pushing method executed by a terminal provided by the embodiment of the invention.

Further, an embodiment of the present invention further provides an object pushing system, where a structure of the object pushing system may be shown in fig. 1, and the object pushing system includes: the system comprises a multimedia platform, an online internet platform and a terminal, wherein the multimedia platform is used for storing a plurality of object providers;

For specific functions and extended functions of the multimedia platform, the terminal, and the online internet platform, reference may be made to the description of the corresponding parts, and further description is omitted here.

Although the embodiments of the present invention have been disclosed, the present invention is not limited thereto. Various changes and modifications may be effected therein by one skilled in the art without departing from the spirit and scope of the invention as defined in the appended claims.

In summary, in the aspect 1, an embodiment of the present invention provides an object pushing method, including:

With reference to the aspect 1, in an implementation manner of the aspect 1, the sending an object pushing request according to at least an object keyword corresponding to the target playing progress according to the embodiment of the present invention includes:

determining a current position;

With reference to the 1 st implementation manner of the aspect 1, in a 2 nd implementation manner of the aspect 1, in an embodiment of the present invention, the object push request is used to: and requesting object providers in a position range corresponding to the current position to provide the objects matched with the object keywords, or requesting object providers in a distributable range matched with the current position to provide the objects matched with the object keywords.

With reference to the aspect 1, in an implementation manner of the 3 rd implementation manner of the aspect 1, in the embodiment of the present invention, the object keywords corresponding to the target playing progress are: and keywords of the object appearing in the multimedia file content of the target playing progress.

With reference to the aspect 1, in a 4 th implementation manner of the aspect 1, in the embodiment of the present invention, the displaying the object pushing result in the playing page in an overlapping manner includes:

With reference to the 4 th implementation manner of the aspect 1, in the 5 th implementation manner of the aspect 1, in an embodiment of the present invention, the displaying, in the playback page, the prompt information of the object push result in a superimposed manner includes:

With reference to any one of the 1 st aspect to the 5 th implementation manner of the 1 st aspect, in a 6 th implementation manner of the 1 st aspect, an embodiment of the present invention further includes:

determining a selected target object in the object pushing result;

With reference to the 6 th implementation manner of the aspect 1, in the 7 th implementation manner of the aspect 1, the switching, by the control page, the playing page to the object selection page corresponding to the target object includes:

With reference to the 6 th implementation manner of the 1 st aspect, in the 8 th implementation manner of the 1 st aspect, the embodiment of the present invention further includes:

and displaying a corresponding task submission page based on the task submission instruction of the target object.

With reference to the 8 th implementation manner of the 1 st aspect, in the 9 th implementation manner of the 1 st aspect, the embodiment of the present invention further includes:

and adjusting the delivery address of the task corresponding to the target object based on the modified delivery address in the task submission page.

In aspect 3, an embodiment of the present invention provides an object pushing apparatus, including:

With reference to the 3 rd aspect, in a 1 st implementation manner of the 3 rd aspect, the push request module is configured to send an object push request according to at least an object keyword corresponding to the target playing progress, and includes:

determining a current position;

With reference to the 1 st implementation manner of the aspect 3, in a 2 nd implementation manner of the aspect, in the embodiment of the present invention, the object push request is used to: and requesting objects which are provided by object providers in a position range corresponding to the current position and are matched with the object keywords, or requesting objects which are provided by object providers in a distributable range and are matched with the current position and are matched with the object keywords.

With reference to the 3 rd aspect, in an implementation manner of the 3 rd aspect of the embodiment of the present invention, in the result displaying module, configured to display the object pushing result in the playing page in an overlapping manner, the result displaying module includes:

With reference to the 3 rd implementation manner of the 3 rd aspect, in a 4 th implementation manner of the 3 rd aspect, in an embodiment of the present invention, the result displaying module is configured to display, in the playback page, a prompt message of the object push result in an overlapping manner, and includes:

the result display module is configured to display the object pushing result on the popup window of the play page, and includes:

With reference to any one of the 4 th implementation manners of the 3 rd aspect to the 3 rd aspect, in a 5 th implementation manner of the 3 rd aspect, the embodiment of the present invention further includes:

the target object determining module is used for determining a selected target object in the object pushing result;

and the object selection page display module is used for controlling the page to be switched from the playing page to the object selection page corresponding to the target object.

With reference to the 5 th implementation manner of the aspect 3, in the 6 th implementation manner of the aspect 3, an embodiment of the present invention provides that the object selection page display module is configured to control a page to be switched from the playing page to an object selection page corresponding to the target object, and includes:

With reference to the 5 th implementation manner of the 3 rd aspect, in the 7 th implementation manner of the 3 rd aspect, the embodiment of the present invention further includes:

and the task submission page display module is used for displaying a corresponding task submission page based on the task submission instruction of the target object.

With reference to the 7 th implementation manner of the 3 rd aspect, in an 8 th implementation manner of the 3 rd aspect, the embodiment of the present invention further includes:

and the task modification module is used for adjusting the distribution address of the task corresponding to the target object based on the modified distribution address in the task submission page.

With reference to the 3 rd aspect, in a 9 th implementation manner of the 3 rd aspect, in the embodiment of the present invention, the object keywords corresponding to the target playing progress are: and keywords of the object appearing in the multimedia file content of the target playing progress.

In a 4 th aspect, an embodiment of the present invention provides a terminal, including: at least one memory and at least one processor; the memory stores one or more computer-executable instructions that are invoked by the processor to perform an object push method as described in one of the above.

In aspect 5, an embodiment of the present invention provides a storage medium, where the storage medium stores one or more computer-executable instructions for performing an object pushing method according to any one of the above-mentioned items.

Claims

1. An object pushing method, comprising:

2. The object pushing method according to claim 1, wherein the sending of the object pushing request according to at least the object keyword corresponding to the target playing progress comprises:

determining a current position;

3. The object pushing method according to claim 2, wherein the object pushing request is used for: and requesting object providers in a position range corresponding to the current position to provide the objects matched with the object keywords, or requesting object providers in a distributable range matched with the current position to provide the objects matched with the object keywords.

4. The object pushing method according to claim 1, wherein the displaying the object pushing result in the playing page in an overlapping manner comprises:

5. The object pushing method according to claim 4, wherein the displaying the prompt message of the object pushing result in the playing page in an overlaid manner includes:

6. The object pushing method according to any one of claims 1 to 5, further comprising:

determining a selected target object in the object pushing result;

7. An object pushing system, comprising: the system comprises a multimedia platform, an online internet platform and a terminal, wherein the online internet platform is used for storing a plurality of object providers;

8. An object pushing apparatus, comprising:

9. A terminal, comprising: at least one memory and at least one processor; the memory stores one or more computer-executable instructions that are invoked by the processor to perform the object push method of any of claims 1-6.

10. A storage medium storing one or more computer-executable instructions for performing the object pushing method of any one of claims 1-6.