CN106572360A - Advertisement intercutting device applied to video live streaming - Google Patents

Advertisement intercutting device applied to video live streaming Download PDF

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Publication number
CN106572360A
CN106572360A CN201610993438.3A CN201610993438A CN106572360A CN 106572360 A CN106572360 A CN 106572360A CN 201610993438 A CN201610993438 A CN 201610993438A CN 106572360 A CN106572360 A CN 106572360A
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CN
China
Prior art keywords
video
advertisement
module
live
packet
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610993438.3A
Other languages
Chinese (zh)
Inventor
耿四化
潘文俊
胡志宇
易洲
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Data Technology Ltd By Share Ltd
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Data Technology Ltd By Share Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Data Technology Ltd By Share Ltd filed Critical Data Technology Ltd By Share Ltd
Priority to CN201610993438.3A priority Critical patent/CN106572360A/en
Publication of CN106572360A publication Critical patent/CN106572360A/en
Pending legal-status Critical Current

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60Network streaming of media packets
    • H04L65/65Network streaming protocols, e.g. real-time transport protocol [RTP] or real-time control protocol [RTCP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60Network streaming of media packets
    • H04L65/75Media network packet handling
    • H04L65/762Media network packet handling at the source 
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/80Responding to QoS
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/236Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
    • H04N21/23614Multiplexing of additional data and video streams
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/643Communication protocols
    • H04N21/6437Real-time Transport Protocol [RTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses an advertisement intercutting device applied to video live streaming. The advertisement intercutting device comprises an RTMP data input interface module, an advertisement video data input interface module, a decoding and decompression module, a live video calibration module, an advertisement video encoding module, an intercutting control module, a video fusion processing module, a playing video encoding module, a memory and a database; the decoding and decompression module is connected with the RTMP data input interface module, the advertisement video data input interface module, the live video calibration module and the advertisement video encoding module; the live video calibration module is connected with the memory and the video fusion processing module; and the advertisement video encoding module is connected with the database and the video fusion processing module. With the advertisement intercutting device applied to video live streaming of the invention adopted, the efficiency of advertisement intercutting of a live video can be improved, advertisements can be conveniently inserted into any position of the live video file, the flexibility of the advertisement intercutting of the live video is improved, and the diversity of intercut advertisements of the live video is improved, and the content of the live video is enriched.

Description

A kind of advertisement insertion device in net cast
Technical field
The present invention relates to the advertisement insertion device in net cast technical field, more particularly to a kind of net cast.
Background technology
Net cast is referred to and is carried out using the Internet and stream media technology live, and video is because having merged image, word, sound Etc. abundant element, excellent both in sound and shape, excellent, the main flow expression way of the Internet is increasingly becoming.Video is by true, lively Propagate, build strong presence, attract eyeball, reach communication effect with deep impression, that memory is lasting.
With the continuous development of net cast industry, possess huge business opportunity in net cast industry, therefore advertisement Input is also the important topic that net cast industry faces, in the live middle input advertisement of conventional video, mode single operation Trouble, advertisement video effect on driving birds is not good needs the advertisement insertion device in a kind of net cast for this.
The content of the invention
The invention aims to shortcoming present in prior art is solved, and it is wide in a kind of net cast for proposing Announcement intercuts device.
To achieve these goals, present invention employs following technical scheme:
A kind of advertisement insertion device in net cast, including RTMP Data Input Interface modules, advertisement video data input connect Mouth mold block, decoding decompression module, live video demarcating module, advertisement video coding module, intercut control module, video fusion Processing module, broadcasting video encoding module, memorizer and data base, it is characterised in that:It is described decoding decompression module respectively with RTMP Data Input Interface modules, advertisement video data input interface module, live video demarcating module and advertisement video coding Module connects, and the live video demarcating module is connected respectively with memorizer and video fusion processing module, the advertisement video Coding module is connected respectively with data base and video fusion processing module, it is described intercut control module respectively with memorizer, data Storehouse and the connection of video fusion processing module, the video fusion processing module and broadcasting video encoding module, memorizer and data Storehouse connects.
Preferably, the RTMP Data Input Interfaces module is used for the data of the live video for receiving RTMP communications protocol Bag, the video code conversion of RTMP communications protocol is transmitted to data and decodes decompression module.
Preferably, the advertisement video data input interface module is used to receive the packet of advertisement video, and advertisement is regarded The packet of frequency is transmitted to data and decodes decompression module.
Preferably, the decoding decompression module is used for the decoding of the packet of the packet and advertisement video of live video Decompression work.
Preferably, the packet of the live video that the live video demarcating module is used for after decoding decompression enters rower It is fixed, the progress addition timing synopsis of video is pressed to the packet of live video, and timing synopsis is stored in memorizer.
Preferably, the advertisement video coding module is again turned the packet for decoding the advertisement video after decompression Code work, the packet of the advertisement video of different communications protocol is converted to and live video agreement identical packet, and will The packet of the advertisement video after transcoding is recorded, and is formed advertisement video list and is stored in data base.
Preferably, described to intercut control module for controlling the insertion of advertisement video, instruction is intercutted in formation, including insertion is extensively Accuse the inserted mode instruction of video selection instruction, the position command of insertion live video and live video.
Preferably, the video fusion processing module intercuts instruction according to intercut control module, selects according to advertisement video The position of the advertisement video insertion formulation that instruction is chosen from data base is selected, and the inserted mode instruction according to live video will be wide Accuse video to insert by way of setting, including full screen display insertion, bullet frame show that insertion and barrage show insertion, eventually form The live video data bag that advertisement insertion is completed.
Preferably, the broadcasting video encoding module could insert commercials into the live video data bag for completing and be compressed volume Code, forms live video file.
Beneficial effects of the present invention:
1st, advertisement video data input interface module, decoding decompression module, the advertisement video coding module sum by arranging According to storehouse, realize the input decoding decompression of advertisement video, and by the advertisement video file of different agreement be converted to Live video file protocol identical packet, and record registration is carried out to packet, advertisement video data storehouse is formed, conveniently exist The efficiency intercutted different types of advertisement video, improve the commercial breaks of live video in live video;
2nd, by the RTMP Data Input Interface modules, decoding decompression module, live video demarcating module and the memorizer that arrange, The real-time mark of live video file is realized, live video file is corresponding with time list, it is convenient in live video file Any position in inside insert advertisement, improve the motility of live video advertisement insertion;
3rd, control module, video fusion processing module and broadcasting video encoding module are intercutted by what is arranged, realizes live regarding The fusion of intercutting of frequency and advertisement video, set-mounted intercuts instruction insertion advertisement, improves many of live video commercial breaks Sample, enriches live video content.
Description of the drawings
Fig. 1 is the structural representation of the advertisement insertion device in a kind of net cast proposed by the present invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than the embodiment of whole.
With reference to Fig. 1, the advertisement insertion device in a kind of net cast, including RTMP Data Input Interface modules, advertisement are regarded Frequency according to input interface module, decoding decompression module, live video demarcating module, advertisement video coding module, intercut control Module, video fusion processing module, play video encoding module, memorizer and data base, decoding decompression module respectively with RTMP Data Input Interface modules, advertisement video data input interface module, live video demarcating module and advertisement video coding Module connects, and live video demarcating module is connected respectively with memorizer and video fusion processing module, advertisement video coding module Be connected with data base and video fusion processing module respectively, intercut control module respectively with memorizer, data base and video fusion Processing module connects, and video fusion processing module is connected with video encoding module, memorizer and data base is played.
RTMP Data Input Interfaces module is used for the packet of the live video for receiving RTMP communications protocol, and RTMP is communicated The video code conversion of agreement is transmitted to data and decodes decompression module, and advertisement video data input interface module is regarded for receiving advertisement The packet of frequency, the packet of advertisement video is transmitted to data and decodes decompression module, and decoding decompression module is used for live The decoding decompression work of the packet of video and the packet of advertisement video, live video demarcating module is used to decode decompression The packet of live video afterwards is demarcated, and to the packet of live video the progress addition timing synopsis of video is pressed, and Timing synopsis is stored in memorizer, advertisement video coding module enters the packet for decoding the advertisement video after decompression Row transcoding work again, the packet of the advertisement video of different communications protocol is converted to and live video agreement identical data Bag, and the packet of the advertisement video after transcoding is recorded, form advertisement video list and be stored in data base, intercut Control module is used to control the insertion of advertisement video, and instruction is intercutted in formation, including is inserted advertisement video selection instruction, inserted live The inserted mode instruction of the position command of video and live video, video fusion processing module is according to intercutting the slotting of control module Instruction is broadcast, the position that the advertisement video insertion chosen from data base according to advertisement video selection instruction is formulated, and according to live The inserted mode instruction of video inserts advertisement video by way of setting, including full screen display insertion, bullet frame show insertion Show with barrage and insert, eventually form the live video data bag that advertisement insertion is completed, play video encoding module and insert advertisement Enter the live video data bag for completing and be compressed coding, form live video file.
In the present invention, advertisement video is entered from advertisement video data input interface module, is transmitted to decoding decompression module, Advertisement video original is carried out into decoding decompression and is condensed to advertisement video data bag, then advertisement video coding module is communicated different The packet of the advertisement video of agreement is converted to and live video agreement identical packet, and by the advertisement video after transcoding Packet is recorded, and is formed advertisement video list and is stored in data base;Live video is from RTMP Data Input Interface moulds Block is entered, and then decodes decompression module, live video original is carried out into decoding decompression and is condensed to live video data bag, live Video demarcating module is demarcated the packet of live video, and to the packet of live video the progress addition timing of video is pressed Synopsis, and timing synopsis is stored in memorizer, video fusion processing module sends advertisement according to control module is intercutted The instruction of the insertion of video, to live video advertisement insertion is carried out, and advertisement video is with reference to the timing control in memorizer during insertion Table and the on position for intercutting control module setting, select the on position of advertisement video, and according to intercutting, control module setting is wide The advertisement video list of video selection instruction and database purchase is accused, corresponding advertisement video is selected, then according to intercutting control Module settings inserted mode instruction processed, intercuts to advertisement video, and final video fusion treatment module is by advertisement video and directly Broadcasting the set-mounted instruction of intercutting of video carries out merging to form new live video data bag, and the design improves live video The efficiency of commercial breaks, conveniently inserts advertisement in any position in inside of live video file, improves live video advertisement and inserts The motility broadcast, improves the multiformity of live video commercial breaks, enriches live video content.
The above, the only present invention preferably specific embodiment, but protection scope of the present invention is not limited thereto, Any those familiar with the art the invention discloses technical scope in, technology according to the present invention scheme and its Inventive concept equivalent or change in addition, all should be included within the scope of the present invention.

Claims (9)

1. a kind of advertisement insertion device in net cast, including RTMP Data Input Interface module, advertisement video data input Interface module, decoding decompression module, live video demarcating module, advertisement video coding module, intercut control module, video and melt Close processing module, play video encoding module, memorizer and data base, it is characterised in that:The decoding decompression module difference Compile with RTMP Data Input Interface modules, advertisement video data input interface module, live video demarcating module and advertisement video Code module connection, the live video demarcating module is connected respectively with memorizer and video fusion processing module, and the advertisement is regarded Frequency coding module is connected respectively with data base and video fusion processing module, it is described intercut control module respectively with memorizer, number Connect according to storehouse and video fusion processing module, the video fusion processing module with play video encoding module, memorizer sum Connect according to storehouse.
2. the advertisement insertion device in a kind of net cast according to claim 1, it is characterised in that the RTMP data Input interface module is used for the packet of the live video for receiving RTMP communications protocol, and the video code conversion of RTMP communications protocol is passed Transport to data decoding decompression module.
3. the advertisement insertion device in a kind of net cast according to claim 1, it is characterised in that the advertisement video Data Input Interface module is used to receive the packet of advertisement video, the packet of advertisement video is transmitted to data decoding and is decompressed Contracting module.
4. the advertisement insertion device in a kind of net cast according to claim 1, it is characterised in that the decoding decompression Contracting module is used for the decoding decompression work of the packet of the packet and advertisement video of live video.
5. the advertisement insertion device in a kind of net cast according to claim 1, it is characterised in that the live video The packet of the live video that demarcating module is used for after decoding decompression is demarcated, and to the packet of live video video is pressed Progress adds timing synopsis, and timing synopsis is stored in memorizer.
6. the advertisement insertion device in a kind of net cast according to claim 1, it is characterised in that the advertisement video The packet for decoding the advertisement video after decompression is carried out transcoding work again by coding module, by the advertisement of different communications protocol The packet of video is converted to and live video agreement identical packet, and the packet of the advertisement video after transcoding is carried out Record, forms advertisement video list and is stored in data base.
7. the advertisement insertion device in a kind of net cast according to claim 1, it is characterised in that described to intercut control Module is used to control the insertion of advertisement video, and instruction, including insertion advertisement video selection instruction, insertion live video are intercutted in formation Position command and live video inserted mode instruction.
8. the advertisement insertion device in a kind of net cast according to claim 1, it is characterised in that the video fusion Processing module intercuts instruction according to intercut control module, and the advertisement chosen from data base according to advertisement video selection instruction is regarded Frequency inserts the position formulated, and the inserted mode instruction according to live video inserts advertisement video by way of setting, wraps Include full screen display insertion, bullet frame and show that insertion and barrage show insertion, eventually form advertisement and insert the live video data for completing Bag.
9. the advertisement insertion device in a kind of net cast according to claim 1, it is characterised in that the broadcasting video Coding module could insert commercials into the live video data bag for completing and be compressed coding, form live video file.
CN201610993438.3A 2016-11-11 2016-11-11 Advertisement intercutting device applied to video live streaming Pending CN106572360A (en)

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Application Number Priority Date Filing Date Title
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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108184153A (en) * 2017-12-29 2018-06-19 伟乐视讯科技股份有限公司 A kind of advertisement insertion system to match with video content and method
CN110290403A (en) * 2019-07-08 2019-09-27 合肥工业大学 Network video bumper advertisements playback method and system

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CN104135678A (en) * 2014-08-13 2014-11-05 浪潮软件集团有限公司 Method for realizing video advertisement putting in video on demand based on HLS protocol
CN105704508A (en) * 2016-01-06 2016-06-22 无锡天脉聚源传媒科技有限公司 Video merging method and device
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CN110290403B (en) * 2019-07-08 2021-03-23 合肥工业大学 Network video paster advertisement playing method and system

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Application publication date: 20170419