CN101184248A - Method and device for generating video content with advertisement - Google Patents
Method and device for generating video content with advertisement Download PDFInfo
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- CN101184248A CN101184248A CNA2006101566197A CN200610156619A CN101184248A CN 101184248 A CN101184248 A CN 101184248A CN A2006101566197 A CNA2006101566197 A CN A2006101566197A CN 200610156619 A CN200610156619 A CN 200610156619A CN 101184248 A CN101184248 A CN 101184248A
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Abstract
The invention discloses a method for generating video content with advertisement, which is used for solving the problem of the prior art that the advertisement only can be inserted at the beginning or the end of the video content. The method is as follow: a server of the invention determines the position for advertisement insertion according to the preset parameters; when the server operates the video content to reache the position, the position is inserted with the predetermined advertisement, so as to generate the video content with advertisement. The invention also discloses a device for generating the video content with advertisement.
Description
Technical field
The present invention relates to the computer and the communications field, particularly a kind of generation has the method and the device of the video content of advertisement.
Background technology
The advertisement of application network media releasing has become one of businessman's publicity measures commonly used, and releasing advertisements has become a kind of commonly used and mature technique in webpage.Along with Development of Multimedia Technology and extensive use, breaking for commercialsy in video file to become one of important publicity measures.
At present, prior art can only add the advertisement video file in the beginning of Internet video content or ending place, and the advertisement that more adds in the new video files, and form is single.And at present a large amount of video files is to upload to network by domestic consumer, and most user do not have the knack of the method for making video file, can't add advertisement in video file, is unfavorable for the propaganda of businessman to product.
Summary of the invention
The invention provides method and device that a kind of generation has the video content of advertisement, can only insert the problem of advertisement at the place, initial or end of video content in order to solve present prior art.
The invention provides following technical scheme:
A kind of generation has the method for the video content of advertisement, may further comprise the steps:
Server is determined the position of needs insertion advertisement in the video content according to default parameter;
The described video content of described server operation and when arriving described position inserts predetermined advertisement in this position, generates the video content that comprises advertisement.
Described server inserts described advertisement when this video content being carried out the coded format conversion.
Described server inserts the advertisement of initial data in being decoded into the video content of initial data, and Unified coding is carried out in the video content and the advertisement of initial data.
Insert advertisement in the video content of described server behind coding with same-code form.
Described parameter is time parameter or frame parameter.
This inserts the position and the corresponding length of inserting advertisement of advertisement described server record, according to the advertisement of this this insertion of record deletion, and inserts advertisement again at assigned address when inserting advertisement next time.
Described server when inserting advertisement next time, insertion portion or all different advertisements with this.
A kind of generation has the device of the video content of advertisement, comprising:
Memory cell is used for store video content and advertisement;
Search the unit, be used for determining that according to default parameter the video content needs insert the position of advertisement;
Insert the unit, be used for when operating described video content and arriving described position, inserting predetermined advertisement, generate the video content that comprises advertisement in this position.
Described insertion unit inserts described advertisement when this video content being carried out the coded format conversion and arriving described position.
Described parameter is time parameter or frame parameter.
The beneficial effect of the embodiment of the invention is as follows:
1, server assigned address insertion advertisement in video content according to default time parameter or frame parameter in the present embodiment makes the position of inserting advertisement more flexible.
2, server is carrying out video content inserting advertisement in the coded format conversion in receiving uploaded videos content process in the present embodiment, has saved the flow process of inserting advertisement.
3, present embodiment provides when the receiver, video content and has inserted the method for advertisement after the receiver, video content, makes the mode of inserting advertisement convenient flexibly.
Description of drawings
Fig. 1 is a system construction drawing in the present embodiment;
Fig. 2 is the structure chart of server in the present embodiment;
Fig. 3 is for generating the main flow chart of the video content method that has advertisement in the present embodiment;
Fig. 4 is for generating the concrete grammar flow chart of the video content that has advertisement in the present embodiment during receiver, video content;
Fig. 5 is for carrying out generating when coded format is changed the concrete grammar flow chart of the video content that has advertisement to video content in the present embodiment;
Fig. 6 is for generating the concrete grammar flow chart of the video content that has advertisement to the video content back of encoding in the present embodiment.
Embodiment
Can only insert the problem of advertisement at the place, initial or end of video content in order to solve present prior art, the assigned address in video content inserts advertisement to server according to default time parameter or frame parameter in the present embodiment.
Video file comprises header file and video content in the present embodiment, and header file comprises the information such as title, length and ownership classification of this video content.
Referring to Fig. 1, system configuration comprises terminal 101, server 102 and the Internet 103 in the present embodiment, wherein, and the information interaction that the Internet 103 is realized between terminal 101 and the server 102; Terminal 101 sends a request message and uploaded videos file etc. to server 102 by the Internet 103, and wherein video file comprises video content and label etc.; Server 102 determines that according to default time parameter or frame parameter needs insert the position of advertisement in the video content, and when operating described video content and arriving described position, inserts predetermined advertisement in this position, generates the video content that comprises advertisement.
Referring to Fig. 2, server 102 comprises receiving element 201, inserts unit 202, memory cell 203 and searches unit 204 in the present embodiment, wherein, and the video file that receiving element 201 is uploaded by the Internet 103 receiving terminals 101; Memory cell 203 store video files and advertisement, the memory cell of stores advertisements can be at home server; Search unit 204 and read temporal information or frame information in the video content, and search the position that needs in the video content insert advertisement according to Preset Time parameter or frame parameter; Insert unit 202 when operating described video content and arriving described position, from the advertisement that finds, select one or more advertisements to be inserted into this position, generate the video content that comprises advertisement, and it is saved in the memory cell 203.
Referring to Fig. 3, the main flow process that generates the video content method that has advertisement in the present embodiment is as follows:
Step 301: server 102 beamhouse operation video contents, and determine in video content, to insert the position of advertisement according to default parameter.Described parameter can be time parameter or frame parameter.
Step 302: server 102 operation current video frames, and in operating process, judge whether to arrive described position, if then carry out step 303, otherwise carry out step 304.
Step 303: server 102 reads ad content, and inserts advertisement in the relevant position, continues step 304.Wherein, the quantity of inserting advertisement can control by default parameter.
Step 304: judge whether to also have untreated frame of video, if next frame of video as current video frame, carry out step 302, otherwise end operation generates the video content that comprises advertisement.
Referring to Fig. 4, the method idiographic flow that generates the video content that has advertisement in the present embodiment in the server 102 receiver, video content processes is as follows:
Step 401: terminal 101 is to server 102 request uploaded videos files.
Step 402: when receiving this request, server 102 allows terminal 101 uploaded videos files, and acquisition time parameter or frame parameter, further according to the definite position of inserting advertisement of the length of parameter and video content.As time parameter is 30, then inserts an advertisement every 30 seconds, and perhaps time parameter is a plurality of: 30 and 60, i.e. and insertion advertisement when the 30th second and the 60th second; When if the length of video content is 90 seconds,, in the time of the 30th second, the 60th second, the 90th second, insert advertisement then according to time parameter 30; Perhaps according to time parameter 30 and 60, when the 30th second and the 60th second, insert advertisement.As frame parameter is 700, then inserts an advertisement every 700 frames, and perhaps frame parameter is a plurality of.The quantity of inserting advertisement can control by the parameter that sets in advance.
Step 403: server 102 receiver, video frames, and judge whether to arrive the position of inserting advertisement, if, then continue step 404, otherwise, continue 405.
Step 404: server 102 reads ad content, and (or preceding) inserts ad content after frame of video, continues step 405 then.Server 102 can be chosen one or more advertisements wantonly and be inserted in the video content from alternative advertisement, perhaps filter out one or more advertisements according to preset condition from alternative advertisement and be inserted in the video content.
Step 405: server 102 judges whether to also have the frame of video that needs reception, if, then carry out step 403, otherwise stop to receive, generate the video content that has advertisement, and preserve the video content that has advertisement.
Different users may use various video editing instruments and use various video code models, at present because Flash video (Flash Video, flv) form has advantages such as easily reading easy transmission and is widely used, so operator wishes that generally the video content of preserving in the server is the flv form.Therefore, server 102 need be converted to the flv form with the coded format of the video content that receives.
Referring to Fig. 5, the method idiographic flow that generates the video content that has advertisement when 102 pairs of video contents that receive of server carry out the coded format conversion in the present embodiment is as follows:
Step 501: terminal 101 is to server 102 request uploaded videos files.
Step 502: when receiving this request, server 102 allows terminal 101 uploaded videos files, and acquisition time parameter or frame parameter, further definite position of inserting advertisement.
Step 503: server 102 carries out the coded format conversion to the current frame of video that receives when the receiver, video frame, and judges whether to arrive the position of inserting advertisement, if, then continue step 504, otherwise, step 505 continued.
Step 504: server 102 reads ad content, and (or preceding) inserts predetermined advertisement after this frame of video, continues step 505 then.
Step 505: server 102 judges whether to also have the frame of video that needs to receive and carry out the coded format conversion, if, then continue the receiver, video frame, and it is carried out coded format conversion as current frame of video, carry out step 503, otherwise stop to receive and the coded format conversion, generate the video content that has advertisement, and preserve the video content that has advertisement.
The coded format conversion comprises decode procedure and the cataloged procedure to video content.Server 102 can insert advertisement in decode procedure or cataloged procedure, concrete mode is:
When server 102 is decoded at the receiver, video frame and to this frame of video, judge whether to arrive the position of inserting advertisement, and the advertisement that (or preceding) inserts initial data after decoded video frames, then Unified coding is carried out in the frame of video and the advertisement of initial data.Server 102 is inserted into video content after can advertisement being decoded into initial data earlier again.
When the frame of video of 102 pairs of receptions of server is decoded and further it encoded, judge whether to arrive the position of inserting advertisement, and (or preceding) inserts the advertisement with same-code form after the frame of video that coding is finished.If the coded format of the video content behind the coded format of advertisement and the coding is different, server 102 can carry out being inserted into video content again after coded format is changed to advertisement earlier.
Said method is that server 102 carries out the coded format conversion to video content in receiver, video content process, and inserts advertisement in the position of determining.What those skilled in the art know that knows, after this method has comprised that also server 102 receives complete video content, again this video content is carried out the coded format conversion and inserts the method for advertisement.
Referring to Fig. 6,102 pairs of complete video content of server are carried out coded format conversion back to generate the method idiographic flow of the video content that has advertisement as follows in the present embodiment:
Step 601: terminal 101 is to server 102 request uploaded videos files.
Step 602: allow the request of terminal 101 when server 102 is received this request, and receive the video file that it is uploaded.
Step 603: server 102 carries out the coded format conversion to video content in receiver, video content process.
Step 604: server 102 acquisition time parameter or frame parameters, and determine to insert the position of advertisement, and begin to read video content behind the coded format EOC.
Step 605: server 102 reads frame of video, and judges whether to arrive the position of inserting advertisement, if, then continue step 606, otherwise, step 607 continued.
Step 606: server 102 reads ad content, and (or preceding) inserts predetermined advertisement after this frame of video, continues step 607 then.
Step 607: server 102 judges whether the frame of video that need read in addition, if, then carry out step 605, otherwise stop to read frame of video, generate the video content that has advertisement, and preserve the video content that has advertisement.
The assigned address in video content inserts advertisement to server according to default time parameter or frame parameter in the present embodiment, makes the position of inserting advertisement more flexible.And, in receiving uploaded videos content process, video content is being carried out inserting advertisement in the coded format conversion, saved the flow process of inserting advertisement.Present embodiment provides when the receiver, video content and has inserted the method for advertisement after the receiver, video content, makes the mode of inserting advertisement convenient flexibly.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (10)
1. a generation has the method for the video content of advertisement, it is characterized in that, may further comprise the steps:
Server is determined the position of needs insertion advertisement in the video content according to default parameter;
The described video content of described server operation and when arriving described position inserts predetermined advertisement in this position, generates the video content that comprises advertisement.
2. generation as claimed in claim 1 has the method for the video content of advertisement, it is characterized in that, described server inserts described advertisement when this video content being carried out the coded format conversion.
3. generation as claimed in claim 2 has the method for the video content of advertisement, it is characterized in that, described server inserts the advertisement of initial data in being decoded into the video content of initial data, and Unified coding is carried out in the video content and the advertisement of initial data.
4. generation as claimed in claim 2 has the method for the video content of advertisement, it is characterized in that, inserts the advertisement with same-code form in the video content of described server behind coding.
5. generation as claimed in claim 1 has the method for the video content of advertisement, it is characterized in that, described parameter is time parameter or frame parameter.
6. generation as claimed in claim 1 has the method for the video content of advertisement, it is characterized in that, this inserts the position and the corresponding length of inserting advertisement of advertisement described server record, when inserting advertisement next time,, and insert advertisement again at assigned address according to the advertisement of this this insertion of record deletion.
7. generation as claimed in claim 6 has the method for the video content of advertisement, it is characterized in that, described server when inserting advertisement next time, insertion portion or all different advertisements with this.
8. a generation has the device of the video content of advertisement, it is characterized in that, comprising:
Memory cell is used for store video content and advertisement;
Search the unit, be used for determining that according to default parameter the video content needs insert the position of advertisement;
Insert the unit, be used for when operating described video content and arriving described position, inserting predetermined advertisement, generate the video content that comprises advertisement in this position.
9. generation as claimed in claim 8 has the device of the video content of advertisement, it is characterized in that, described insertion unit inserts described advertisement when this video content being carried out the coded format conversion and arriving described position.
10. generation as claimed in claim 8 has the device of the video content of advertisement, it is characterized in that, described parameter is time parameter or frame parameter.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006101566197A CN101184248A (en) | 2006-12-30 | 2006-12-30 | Method and device for generating video content with advertisement |
| TW096133890A TW200913714A (en) | 2006-12-30 | 2007-09-11 | Video data producing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006101566197A CN101184248A (en) | 2006-12-30 | 2006-12-30 | Method and device for generating video content with advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101184248A true CN101184248A (en) | 2008-05-21 |
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ID=39449294
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2006101566197A Pending CN101184248A (en) | 2006-12-30 | 2006-12-30 | Method and device for generating video content with advertisement |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN101184248A (en) |
| TW (1) | TW200913714A (en) |
Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102521293A (en) * | 2011-11-30 | 2012-06-27 | 江苏奇异点网络有限公司 | Video reconstruction method facing video frame content |
| CN103051979A (en) * | 2011-10-13 | 2013-04-17 | 中兴通讯股份有限公司 | Streaming media treatment method and system |
| CN101557464B (en) * | 2009-04-01 | 2013-06-05 | 深圳市融创天下科技股份有限公司 | Method for dynamically embedding other media segments in video program playback |
| CN104618663A (en) * | 2014-05-26 | 2015-05-13 | 腾讯科技（北京）有限公司 | Video processing method, terminal and system |
| CN105659622A (en) * | 2015-12-28 | 2016-06-08 | 王晓光 | Image transmission method and system for video advertisements |
| WO2017041513A1 (en) * | 2015-09-07 | 2017-03-16 | 腾讯科技（深圳）有限公司 | Video playback content insertion method, device and storage medium |
| CN106572360A (en) * | 2016-11-11 | 2017-04-19 | 协创数据技术股份有限公司 | Advertisement intercutting device applied to video live streaming |
| CN106600343A (en) * | 2016-12-30 | 2017-04-26 | 中广热点云科技有限公司 | Method and system for managing online video advertisement associated with video content |
| CN107295376A (en) * | 2016-04-05 | 2017-10-24 | 北京优朋普乐科技有限公司 | Merging method, device and the jettison system of advertisement of advertisement and positive |
| CN108495173A (en) * | 2018-04-03 | 2018-09-04 | 优视科技有限公司 | A kind of video editing method, device and the terminal device of pluggable ad content |
| CN109218815A (en) * | 2018-09-10 | 2019-01-15 | 苏宁智能终端有限公司 | A kind of video switching method and system |
| CN109874061A (en) * | 2019-03-22 | 2019-06-11 | 北京奇艺世纪科技有限公司 | A kind of processing method of live video, device and electronic equipment |
| WO2019174510A1 (en) * | 2018-03-13 | 2019-09-19 | 腾讯科技（深圳）有限公司 | Video processing system, method, apparatus and device |
| CN113573100A (en) * | 2021-07-07 | 2021-10-29 | 东方明珠新媒体股份有限公司 | Advertisement display method, equipment and system |
-
2006
- 2006-12-30 CN CNA2006101566197A patent/CN101184248A/en active Pending
-
2007
- 2007-09-11 TW TW096133890A patent/TW200913714A/en unknown
Cited By (18)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101557464B (en) * | 2009-04-01 | 2013-06-05 | 深圳市融创天下科技股份有限公司 | Method for dynamically embedding other media segments in video program playback |
| CN103051979A (en) * | 2011-10-13 | 2013-04-17 | 中兴通讯股份有限公司 | Streaming media treatment method and system |
| CN102521293A (en) * | 2011-11-30 | 2012-06-27 | 江苏奇异点网络有限公司 | Video reconstruction method facing video frame content |
| CN104618663A (en) * | 2014-05-26 | 2015-05-13 | 腾讯科技（北京）有限公司 | Video processing method, terminal and system |
| US10728613B2 (en) | 2015-09-07 | 2020-07-28 | Tencent Technology (Shenzhen) Company Limited | Method and apparatus for content insertion during video playback, and storage medium |
| WO2017041513A1 (en) * | 2015-09-07 | 2017-03-16 | 腾讯科技（深圳）有限公司 | Video playback content insertion method, device and storage medium |
| WO2017113049A1 (en) * | 2015-12-28 | 2017-07-06 | 王晓光 | Image transfer method and system for video advertisements |
| CN105659622A (en) * | 2015-12-28 | 2016-06-08 | 王晓光 | Image transmission method and system for video advertisements |
| CN107295376A (en) * | 2016-04-05 | 2017-10-24 | 北京优朋普乐科技有限公司 | Merging method, device and the jettison system of advertisement of advertisement and positive |
| CN106572360A (en) * | 2016-11-11 | 2017-04-19 | 协创数据技术股份有限公司 | Advertisement intercutting device applied to video live streaming |
| CN106600343A (en) * | 2016-12-30 | 2017-04-26 | 中广热点云科技有限公司 | Method and system for managing online video advertisement associated with video content |
| WO2019174510A1 (en) * | 2018-03-13 | 2019-09-19 | 腾讯科技（深圳）有限公司 | Video processing system, method, apparatus and device |
| CN108495173A (en) * | 2018-04-03 | 2018-09-04 | 优视科技有限公司 | A kind of video editing method, device and the terminal device of pluggable ad content |
| CN109218815A (en) * | 2018-09-10 | 2019-01-15 | 苏宁智能终端有限公司 | A kind of video switching method and system |
| CN109218815B (en) * | 2018-09-10 | 2021-10-22 | 苏宁智能终端有限公司 | Video switching method and system |
| CN109874061A (en) * | 2019-03-22 | 2019-06-11 | 北京奇艺世纪科技有限公司 | A kind of processing method of live video, device and electronic equipment |
| CN113573100A (en) * | 2021-07-07 | 2021-10-29 | 东方明珠新媒体股份有限公司 | Advertisement display method, equipment and system |
| CN113573100B (en) * | 2021-07-07 | 2023-05-02 | 东方明珠新媒体股份有限公司 | Advertisement display method, equipment and system |
Also Published As
| Publication number | Publication date |
|---|---|
| TW200913714A (en) | 2009-03-16 |
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Open date: 20080521 |