CN106792000A - A kind of advertisement in digital television player method and system - Google Patents
A kind of advertisement in digital television player method and system Download PDFInfo
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- CN106792000A CN106792000A CN201611132152.2A CN201611132152A CN106792000A CN 106792000 A CN106792000 A CN 106792000A CN 201611132152 A CN201611132152 A CN 201611132152A CN 106792000 A CN106792000 A CN 106792000A
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/4402—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display
- H04N21/440263—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display by altering the spatial resolution, e.g. for displaying on a connected PDA
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
Digital TV data is received the invention discloses a kind of advertisement in digital television player method, including digital television receiving terminal, ad data is extracted and transmission to advertisement processing module is parsed；The advertisement processing module parses the ad data；The Video decoding module parses the video data and obtains video information, and video information is sent to Video Output Modules；The advertisement processing module sends video scaling and instructs to Video Output Modules when advertisement is broadcasted；Screen display is combined and is exported by the Video Output Modules with the video data after data and scaling；At the end of advertisement is played, send video scaling instruction makes video carry out played in full screen to the advertisement processing module.The present invention also provides a kind of advertisement in digital television Play System, so that the side that advertisement is located at screen is shown, user is not influenceed to watch complete video picture, while allowing the user cannot to avoid advertising message, and better user experience, it is widely used in digital TV network field.
Description
Technical field
The present invention relates to digital TV network field, specially a kind of advertisement in digital television player method and system.
Background technology
With the development of TV tech, Digital Television period has been entered into.In digital TV network, it is also desirable to deliver wide
Accuse, at present, there are various ways that advertisement can be delivered in digital TV network.
The DTV of prior art plays advertisement, easily causes the dislike of user, and advertisement is directly entered user's broadcasting and regards
Frequency interface, causes user to continue to watch video, need to wait until that advertisement can just see video after finishing, and is delayed and have impact on use
The viewing effect at family, it is impossible to accomplish advertisement and video while manifesting, influence user's viewing video, it is therefore necessary to be improved.
The content of the invention
In order to solve the above-mentioned technical problem, it is an object of the invention to provide a kind of numeral that can simultaneously show video and advertisement
Television advertisement-playing method and system.
The technical solution adopted in the present invention is：
The present invention provides a kind of advertisement in digital television player method, including step:
Digital television receiving terminal receives digital TV data, extracts the ad data in the data and sends to advertisement treatment mould
Block is parsed, while video data transmitting is delivered into Video decoding module；
The advertisement processing module parses the ad data, obtains advertising pictures material and broadcast time and broadcasts duration；Institute
State the Video decoding module parsing video data and obtain video information, and the video information is sent to video frequency output mould
Block；
The advertisement processing module sends video scaling and instructs to Video Output Modules when advertising broadcast time is reached, and will
The advertising pictures material is sent to screen display module, and the screen display module generates screen display Data Concurrent to video frequency output mould
Block；
Screen display is combined and is exported by the Video Output Modules with the video data after data and scaling；
The advertisement processing module sends video scaling and instructs to Video Output Modules when the advertisement broadcasting end time is reached,
Video is set to carry out played in full screen.
Used as the improvement of the technical scheme, it also includes：
Intelligent terminal is connected with the server for storing ad data and obtains advertising message；
When intelligent terminal for reception is to purchase instruction, it is directly entered purchase platform and is bought.
Used as the improvement of the technical scheme, the advertisement processing module sends video contracting when advertising broadcast time is reached
Instruction is put to Video Output Modules, realizes that advertisement shows near screen at least side.
Used as the improvement of the technical scheme, the display shape of the advertisement includes rectangle.
On the other hand, the present invention also provides a kind of advertisement in digital television Play System, including advertisement processing module, screen display mould
Block, Video Output Modules, Video decoding module；The advertisement processing module is connected with screen display module, the screen display module with regard
Frequency output module is connected, and the advertisement processing module is connected with Video Output Modules, the Video decoding module and video frequency output
Module is connected.
Another further aspect, the present invention also provides a kind of advertisement in digital television Play System, including：
First module, digital TV data is received for performing digital television receiving terminal, extracts the ad data in the data
And transmission to advertisement processing module is parsed, while video data transmitting is delivered into Video decoding module；
Second module, the ad data is parsed for performing the advertisement processing module, obtains advertising pictures material and broadcast
Time and broadcast duration；The Video decoding module parses the video data and obtains video information, and by the video information
Send to Video Output Modules；
3rd module, for perform the advertisement processing module reach advertising broadcast time when, send video scaling instruct to
Video Output Modules, and the advertising pictures material is sent to screen display module, the screen display module generates screen display number
According to and be sent to Video Output Modules；
4th module, is answered screen display with the video data after data and scaling for performing the Video Output Modules
Merge output；
5th module, for performing the advertisement processing module when the advertisement broadcasting end time is reached, sends video scaling and refers to
Order makes video carry out played in full screen to Video Output Modules.
The beneficial effects of the invention are as follows：Advertisement in digital television player method and system that the present invention is provided, by using wide
Processing module is accused when advertising broadcast time is reached, video scaling is sent and is instructed to Video Output Modules, and advertising pictures are plain
Material is sent to screen display module, and screen display module generates screen display Data Concurrent to Video Output Modules so that advertisement is located at screen
The side of curtain is shown that realization can simultaneously show the effect of video and advertisement, does not influence user to watch complete video picture, together
When allow user cannot avoid advertising message avoid user couple because broadcast advertisement take the watching video time dislike, very just
Profit, and better user experience.
Meanwhile, the click of synchronization or historical storage advertisement that user can carry out advertisement using intelligent terminal such as mobile phone A PP is looked into
See, lifting user lifts advertising results to the acceptance of advertisement, and facilitate user when TV is seen, when being infected by ad content
Immediate consumption can easily be carried out, it is very convenient.
Brief description of the drawings
Specific embodiment of the invention is described further below in conjunction with the accompanying drawings：
Fig. 1 is the structural representation of one embodiment of the invention；
Fig. 2 is the method schematic diagram of one embodiment of the invention.
Specific embodiment
It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase
Mutually combination.
Reference picture 1, is the structural representation of one embodiment of the invention.The present invention provides a kind of advertisement in digital television and plays system
System, including advertisement processing module, screen display module, Video Output Modules, Video decoding module；The advertisement processing module and screen display
Module is connected, and the screen display module is connected with Video Output Modules, and the advertisement processing module is connected with Video Output Modules, institute
Video decoding module is stated to be connected with Video Output Modules.
The present invention also provides a kind of advertisement in digital television player method, including step:
Digital television receiving terminal（Such as Set Top Box）Digital TV data is received, the ad data in the data is extracted and is sent extremely
Advertisement processing module is parsed, while video data transmitting is delivered into Video decoding module；
The advertisement processing module parses the ad data, obtains advertising pictures material and broadcast time and broadcasts duration；Institute
State the Video decoding module parsing video data and obtain video information, and the video information is sent to video frequency output mould
Block；
The advertisement processing module sends video scaling and instructs to Video Output Modules when advertising broadcast time is reached, and will
The advertising pictures material is sent to screen display module, and the screen display module generates screen display Data Concurrent to video frequency output mould
Block；
Screen display is combined and is exported by the Video Output Modules with the video data after data and scaling；
The advertisement processing module sends video scaling and instructs to Video Output Modules when the advertisement broadcasting end time is reached,
Video is set to carry out played in full screen.
Used as the improvement of the technical scheme, it also includes：
Intelligent terminal is connected with the server for storing ad data and obtains advertising message；
When intelligent terminal for reception is to purchase instruction, it is directly entered purchase platform and is bought.
Used as the improvement of the technical scheme, the advertisement processing module sends video contracting when advertising broadcast time is reached
Instruction is put to Video Output Modules, realizes that advertisement shows near screen at least side.
Such as realize advertisement near screen left side or right side or top or bottom, or left side+right side or top+bottom or
Left side+bottom or right side+bottom or left side+top or right side+top or left side+top+bottom or right side+top+bottom
Portion or left side+top+right side or left side+bottom+right side or left side+right side+top+bottom show.
The display shape of the advertisement includes rectangle.
May include to play the starting point coordinate of video and the width and elevation information of video playback in the video scaling instruction.
Reference picture 2, is the method schematic diagram of one embodiment of the invention.Its operation principle is：
TV station broadcasts ad data and digital television signal multiplexing, and then Set Top Box receives digital television signal stream, right
It is demultiplexed；And ad data therein is sent to advertisement processing module processed, by video data transmitting therein
Deliver to Video decoding module treatment；
The view data that the Video decoding module will be parsed is sent to Video Output Modules does video frequency output；
The advertisement processing module parses ad data, obtains advertising pictures material and broadcast time and playing duration；
When advertising broadcast time is reached, advertisement processing module sends video scaling and instructs to Video Output Modules, and video is broadcast
Screen diminution is put, while advertising pictures material is sent into screen display module generation screen display data, video is then sent to
Output module；
Screen display is carried out compound output by the Video Output Modules with the video data after data and scaling；
By the zooming parameter of rational control Video Output Modules, reduce video playback on-screen data, it is empty in screen edge
Go out a certain size space, by making rational ad material data, the fringe region vacated filled just, realize advertisement and
Video frequency co-screen is exported, and without covering.
Another further aspect, the present invention also provides a kind of advertisement in digital television Play System, including：
First module, digital TV data is received for performing digital television receiving terminal, extracts the ad data in the data
And transmission to advertisement processing module is parsed, while video data transmitting is delivered into Video decoding module；
Second module, the ad data is parsed for performing the advertisement processing module, obtains advertising pictures material and broadcast
Time and broadcast duration；The Video decoding module parses the video data and obtains video information, and by the video information
Send to Video Output Modules；
3rd module, for perform the advertisement processing module reach advertising broadcast time when, send video scaling instruct to
Video Output Modules, and the advertising pictures material is sent to screen display module, the screen display module generates screen display number
According to and be sent to Video Output Modules；
4th module, is answered screen display with the video data after data and scaling for performing the Video Output Modules
Merge output；
5th module, for performing the advertisement processing module when the advertisement broadcasting end time is reached, sends video scaling and refers to
Order makes video carry out played in full screen to Video Output Modules.
As a specific embodiment, video SD display window is set（X-coordinate, Y-coordinate is wide, high）For（0,0,720,
576）, it is when scaling instruction video SD display window is sent（0,0,600,576）, it represents that the original starting point coordinate of video is
（0,0）, the width and height of video playback are respectively 720,576；Scaling instruction video SD display window is sent for starting point is sat
It is designated as（0,0）, the width and height of video playback are respectively 600,576；Then advertisement play area is wide 120 high by 576；Then SD
Ad material size is 120（Pixel is wide）*576（Pixel is high）.
When setting video high definition display window（X-coordinate, Y-coordinate is wide, high）For（0,0,1920,1080）, contracted when sending
Putting instruction video high definition display window is（0,0,1600,1080）, then it represents that advertisement play area is wide 320 high 1080 area
Domain；The high-definition advertising material size then planned is 320（Pixel is wide）*1080（Pixel is high）.
Conventional SD video size is 720*576 at present, and HD video size is：1920*1080.
It is 12 to play the display time when advertisement:00, when a length of 1 minute when, the Set Top Box time reach 12:When 00, extensively
Accuse processing module and send instruction to Video Output Modules：Video SD display window is set（0,0,720-120,576）, set
Video high definition display window（0,0,1920-320,1080）, realize that the video side compression that keeps left shows that white space is vacated on the right.
Ad material can be sent to screen display by advertisement processing module while scaling instruction is sent to Video Output Modules
Module, and indicate screen display module to show advertising pictures in following region：
SD：（720-120,0,120,576）
High definition：（1920-320,0,320,1080）
It is represented respectively：X-coordinate, Y-coordinate is wide, high；
When advertisement duration is finished for 1 minute, advertisement processing module sends video scaling and instructs to Video Output Modules, makes to regard
Frequency carries out played in full screen.
When advertisement is delivered, the scheme having in the prior art is not associated with program, and directly delivers, and some schemes do not have
There is advertisement serving policy, and need artificially to set advertisement putting mode in network side, although some schemes are associated with program,
But need to confirm the absolute realization that program broadcasting time and certain content or scene occur in launch process, it is more complicated,
Actually realizing being not easy to implement, although some schemes are associated with user personalized information, needed in launch process
Want advance and user mutual and set, realize more complicated.
On the other hand this programme can also be realized：
TV station broadcasts ad data and digital television signal multiplexing, and stores onto an Internet Server.
User installs television advertising application program on intelligent terminal such as mobile phone, into after program, application program and TV
The server of platform sets up connection, retrieves Current ad data, and be displayed on mobile phone screen.
User clicks on a upper advertisement, and program obtains the data of upper bar advertisement and shows from server；
User clicks on next advertisement, and program obtains the data of lower bar advertisement and shows from server.
User clicks on advertising pictures or purchase button, and routine call browser is opened promotion item network address, checked for user
Details, and real-time online purchase can be carried out.
Used as an embodiment, operator carries out advertising message extraction to the video content that will be broadcasted, and extraction wherein occurs
The video content that can be associated with advertiser's commodity reproduction time, make video playback time and advertisement display time
Control information table, is fabricated to advertising message data flow.
Operator utilizes partial video bandwidth, somewhat shifts to an earlier date in video playback time, and digital video and ad data stream
Broadcast together.
While Set Top Box receives digital video, real-time reception advertising message, according to reproduction time therein and advertisement
Data, when reproduction time arrives, video screen are reduced, and subregion is vacateed in screen edge, are used to show advertisement
Content.
Digital cable customers end can install digital television application software, wherein can check that DTV plays listing
And advertising message list therein, user watch TV when, mobile phone can be picked up, promotion item interested is browsed
Details, purchase etc. are operated.
The means extracted to advertising message：Can manually be extracted in advance by manually watching the video content that will be played；
Also can be monitored by advertisement processing module, storage is labeled when video information is associated with advertising message；
TV play is such as watched, when occurring very beautiful house wherein, can extract to do decoration company's advertisement；When interior has
Very beautiful fresh flower can then extract to do florist's shop's advertisement；Such as some good-looking dress ornaments of personage, can extract that to make clothes wide
Accuse；Such as a telecourse, can extract it is mentioned that knowledge point, do books advertisement of correlation etc., it can basis
Needs are extracted.
Set Top Box output control：The video that Set Top Box is played can be scaling, be when needed, to use contracting in the present invention
Playing function, by picture compression after, vacate some spaces at edge, Set Top Box is used for showing advertising pictures, and duration is specified in advertisement
Afterwards, advertisement disappears, picture recovery full screen display.
Advertising message does not use EPG, and private data information can be carried in DTV, and advertising message is from TV station to machine
Top box is issued using private data passage.Advertising message can be stored in a server of TV station simultaneously, and mobile phone is applied
During operation, current and history advertising message can be obtained with server connection, user is seeing TV, finding in advertisement interested
Rong Hou, can be in hand hands- operation, and mobile phone application obtains ad content and shows from server, after user clicks on, jumps to
The commodity on-line shop platform that advertiser provides is bought；Or bought according to the commodity platform that operator provides.
Advertisement is associated with video, and lifting user lifts advertising results to the acceptance of advertisement, while it is soft to provide mobile phone application
Part facilitates user when TV is seen, when being infected by video content, can easily carry out immediate consumption.
The present invention provides a kind of digital television advertisement system, and while Set Top Box receives digital video, real-time reception is wide
Announcement information, according to reproduction time therein and ad data, when reproduction time arrives, video screen is reduced, in screen
Subregion is vacateed at curtain edge, to presenting advertising content.
This ad system utilizes video screen edge, is closed using a small amount of space display video in screen edge after reducing video
The advertisement of connection, does not on the one hand influence user to watch complete video picture, while allowing user to avoid advertising message improves advertisement
Effect；Further, advertisement is associated with video, and lifting user lifts advertising results to the acceptance of advertisement.Another further aspect, uses
The click of synchronization or historical storage advertisement that family can carry out advertisement using intelligent terminal such as mobile phone A PP checks that user is to wide for lifting
The acceptance of announcement, lifts advertising results, and facilitates user when TV is seen, can easily be carried out when being infected by ad content immediately
Consumption, it is very convenient.
Above is preferable implementation of the invention is illustrated, but the invention is not limited to the implementation
Example, those of ordinary skill in the art can also make a variety of equivalent variations or replace on the premise of without prejudice to spirit of the invention
Change, these equivalent deformations or replacement are all contained in the application claim limited range.
Claims (6)
1. a kind of advertisement in digital television player method, it is characterised in that including step:
Digital television receiving terminal receives digital TV data, extracts the ad data in the data and sends to advertisement treatment mould
Block is parsed, while video data transmitting is delivered into Video decoding module；
The advertisement processing module parses the ad data, obtains advertising pictures material and broadcast time and broadcasts duration；Institute
State the Video decoding module parsing video data and obtain video information, and the video information is sent to video frequency output mould
Block；
The advertisement processing module sends video scaling and instructs to Video Output Modules when advertising broadcast time is reached, and will
The advertising pictures material is sent to screen display module, and the screen display module generates screen display Data Concurrent to video frequency output mould
Block；
Screen display is combined and is exported by the Video Output Modules with the video data after data and scaling；
The advertisement processing module sends video scaling and instructs to Video Output Modules when the advertisement broadcasting end time is reached,
Video is set to carry out played in full screen.
2. advertisement in digital television player method according to claim 1, it is characterised in that it also includes：
Intelligent terminal is connected with the server for storing ad data and obtains advertising message；
When intelligent terminal for reception is to purchase instruction, it is directly entered purchase platform and is bought.
3. advertisement in digital television player method according to claim 1 and 2, it is characterised in that：The advertisement processing module
When advertising broadcast time is reached, send video scaling and instruct to Video Output Modules, realize advertisement near screen at least side
Display.
4. advertisement in digital television player method according to claim 3, it is characterised in that：The display shape bag of the advertisement
Include rectangle.
5. a kind of advertisement in digital television Play System, it is characterised in that including advertisement processing module, screen display module, video frequency output
Module, Video decoding module；The advertisement processing module is connected with screen display module, and the screen display module connects with Video Output Modules
Connect, the advertisement processing module is connected with Video Output Modules, the Video decoding module is connected with Video Output Modules.
6. a kind of advertisement in digital television Play System, it is characterised in that including：
First module, digital TV data is received for performing digital television receiving terminal, extracts the ad data in the data
And transmission to advertisement processing module is parsed, while video data transmitting is delivered into Video decoding module；
Second module, the ad data is parsed for performing the advertisement processing module, obtains advertising pictures material and broadcast
Time and broadcast duration；The Video decoding module parses the video data and obtains video information, and by the video information
Send to Video Output Modules；
3rd module, for perform the advertisement processing module reach advertising broadcast time when, send video scaling instruct to
Video Output Modules, and the advertising pictures material is sent to screen display module, the screen display module generates screen display number
According to and be sent to Video Output Modules；
4th module, is answered screen display with the video data after data and scaling for performing the Video Output Modules
Merge output；
5th module, for performing the advertisement processing module when the advertisement broadcasting end time is reached, sends video scaling and refers to
Order makes video carry out played in full screen to Video Output Modules.
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| CN201611132152.2A CN106792000A (en) | 2016-12-09 | 2016-12-09 | A kind of advertisement in digital television player method and system |
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| CN201611132152.2A CN106792000A (en) | 2016-12-09 | 2016-12-09 | A kind of advertisement in digital television player method and system |
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| WO2020015454A1 (en) * | 2018-07-20 | 2020-01-23 | 腾讯科技（深圳）有限公司 | Method and apparatus for displaying recommended content, terminal, and computer readable storage medium |
| CN114339418A (en) * | 2021-12-31 | 2022-04-12 | 深圳市雷鸟网络传媒有限公司 | Advertisement playing method and device of television program, computer equipment and storage medium |
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| CN102131122A (en) * | 2011-01-21 | 2011-07-20 | 四川长虹电器股份有限公司 | Method for digital television to display advertisement in play state |
| CN102404617A (en) * | 2011-12-05 | 2012-04-04 | 深圳市同洲视讯传媒有限公司 | Method and system for realizing video advertisement and unified session resource management system |
| CN103546782A (en) * | 2013-07-31 | 2014-01-29 | Tcl集团股份有限公司 | Method and system for dynamically adding advertisements during video playing |
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| CN108008886A (en) * | 2017-11-28 | 2018-05-08 | 上海量明科技发展有限公司 | The method, apparatus and system of advertisement are exported on a display screen |
| WO2020015454A1 (en) * | 2018-07-20 | 2020-01-23 | 腾讯科技（深圳）有限公司 | Method and apparatus for displaying recommended content, terminal, and computer readable storage medium |
| CN114339418A (en) * | 2021-12-31 | 2022-04-12 | 深圳市雷鸟网络传媒有限公司 | Advertisement playing method and device of television program, computer equipment and storage medium |
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