CN102404617A - Method and system for realizing video advertisement and unified session resource management system - Google Patents
Method and system for realizing video advertisement and unified session resource management system Download PDFInfo
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- CN102404617A CN102404617A CN201110397412XA CN201110397412A CN102404617A CN 102404617 A CN102404617 A CN 102404617A CN 201110397412X A CN201110397412X A CN 201110397412XA CN 201110397412 A CN201110397412 A CN 201110397412A CN 102404617 A CN102404617 A CN 102404617A
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Abstract
The embodiment of the invention discloses a method and system for realizing video advertisement and a unified session resource management system, wherein the method comprises the following steps that: the digital television terminal initiates a video playing request to the unified session resource management system; the video playing request comprises order identifying information for uniquely identifying the video advertisement playing list; the unified session resource management system acquires the corresponding video advertisement playing list from a digital television terminal portal system according to the order identifying information and locates the playing resource according to the video advertisement list and plugs flow the playing resource to the digital television terminal; the video advertisement list comprises video identifiers, advertisement identifiers and inter-cut time of advertisement in videos; and the digital television terminal plays the video and the advertising according to the plug-flow result of the plug flows. The embodiment of the invention has the advantages of playing video advertisements on the basis of the traditional digital television terminal and reducing the play cost of video advertisements.
Description
Technical field
The present invention relates to the digital TV terminal field, relate in particular to implementation method, system and the unification session resource management system of video ads.
Background technology
Video ads based on video request program is to play two videos simultaneously with two players at present; One of them player is used for the playing advertisements video; Another is used for the play-on-demand video; Adopting two the broadcast at that time, needing two players to judge state each other, taking turns and broadcast the broadcast that realizes video ads.And, adopting this mode, digital TV terminal (STB) needs to support dual decoding; Support to carry simultaneously two-path video stream, need to support two players displaying video simultaneously, and common STB generally only supports one road video flowing; Therefore; Hypothesis needs to realize two player video ads at present, and STB is had specific (special) requirements, does not have the generality of use.
Summary of the invention
In view of this, the embodiment of the invention provides a kind of realization system and a kind of unified session resource management system of implementation method, video ads of video ads.Can on the basis of using existing digital TV terminal, accomplish the broadcast of video ads, reduce the broadcast cost of video ads.
Concrete, the implementation method of the video ads that the embodiment of the invention provides comprises:
Digital TV terminal is initiated the video playback request to unification session resource management system, carries the order identification information that is used for unique sign video ads playlist in the said video playback request;
Said unified session resource management system obtains corresponding video ads playlist according to said order identification information to the digital TV terminal gate system; And according to said video ads playlist positioning playing resource; And give said digital TV terminal with said playing resource plug-flow, said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video;
Said digital TV terminal carries out the broadcast of video and advertisement according to the plug-flow result of said plug-flow.
Preferable, digital TV terminal is initiated the video playback request to unification session resource management system, carries the order identification information that is used for unique sign video ads playlist in the said video playback request, also comprises before:
The video request program request that the digital TV terminal gate system sends according to digital TV terminal is broadcast platform to advertisement and is obtained the video ads playlist, and the order identification information that generation is used for unique sign video ads playlist is handed down to said digital TV terminal.
Preferable; The video request program request that said digital TV terminal gate system sends according to digital TV terminal is broadcast platform to advertisement and is obtained the video ads playlist; And generate the order identification information be used for unique sign video ads playlist and be handed down to said digital TV terminal, comprising:
Said digital TV terminal gate system is broadcast platform request according to the video labeling in the video request program request of digital TV terminal transmission to said advertisement and is obtained the video ads playlist;
Said advertisement is broadcast platform according to user's cohort under the ID of carrying in the said video request program request; Be said user's layout video ads playlist, said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video;
Said advertisement is broadcast platform programmed video ads playlist is sent to said digital TV terminal gate system;
Said digital TV terminal gate system generates the order identification information that is used for unique sign video ads playlist; And preserve the corresponding relation of ordering identification information and video ads playlist, and said order identification information is sent to said digital TV terminal.
Preferable; Said unified session resource management system obtains corresponding video ads playlist according to said order identification information to the digital TV terminal gate system; And according to said video ads playlist positioning playing resource; And with said playing resource plug-flow to said digital TV terminal, said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video, comprising:
Said unified session resource management system obtains the order identification information in the said video request program request, and according to said order identification information to digital TV terminal gate system request video ads playlist;
Said digital TV terminal gate system inquiry is preserved according to said order identification information the order identification information and the corresponding relation of video ads playlist, the video ads playlist that obtains said order identification information correspondence return to said unified session resource management system;
The said video ads playlist of said unified session resource management system analysis, and according to analysis result positioning playing resource, and the tabulation of layout plug-flow;
Said unified session resource management system sends to the plug-flow server with programmed plug-flow tabulation; Video and advertising message plug-flow by said plug-flow server is corresponding with playing resource are given transcoding server, and send to said digital TV terminal by transcoding server.
Preferable, also carrying region code in the said video playback request, said digital TV terminal is initiated the video playback request to unification session resource management system, also comprises before:
Digital TV terminal obtains region code according to frequency point information, and said region code is added in the said video playback request.
Accordingly, unified session resource management provided by the invention system comprises:
Receiving element is used for the video playback request that send at the receiving digital television terminal, carries the order identification information that is used for unique sign video ads playlist in the said video playback request;
Acquiring unit is used for obtaining corresponding video ads playlist according to said order identification information to the digital TV terminal gate system, and said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video;
The resource positioning unit is used for the video ads playlist positioning playing resource of obtaining according to said acquiring unit;
The plug-flow unit, the playing resource plug-flow that is used for said resource positioning unit is located is given digital TV terminal.
Preferable,
Said plug-flow unit specifically is used to the playing resource layout plug-flow tabulation that said resource positioning unit is located; And the tabulation of programmed plug-flow sent to the plug-flow server; Video and advertising message plug-flow by said plug-flow server is corresponding with playing resource are given transcoding server, and send to said digital TV terminal by transcoding server.
Accordingly, the realization system of video ads provided by the invention comprises being used to the digital TV terminal that sends video request program request, video playback request and carry out video and ad playing, and the described unified session resource management of embodiment of the invention system.
Preferable, the realization system of video ads of the present invention also comprises:
Said digital TV terminal gate system; Be used for broadcasting platform to advertisement and obtain the video ads playlist according to the video request program request that said digital TV terminal sends; And generate the order identification information be used for unique sign video ads playlist and be handed down to said digital TV terminal; And inquiry is preserved according to said order identification information the order identification information and the corresponding relation of video ads playlist, the video ads playlist that obtains said order identification information correspondence returns to said unified session resource management system.
Preferable, said digital TV terminal gate system comprises:
Request unit, the video labeling of the video request program request that is used for sending according to digital TV terminal is broadcast platform request to said advertisement and is obtained the video ads playlist;
Processing unit; Be used to receive said advertisement and broadcast the video ads playlist that platform sends; And generation is used for the order identification information of unique sign video ads playlist; And preserve the corresponding relation of ordering identification information and video ads playlist, and, obtain the corresponding video ads playlist of said order identification information according to the order identification information of said order identification information inquiry preservation and the corresponding relation of video ads playlist;
Transmitting element is used for the order identification information that said processing unit generates is sent to said digital TV terminal, and the video ads playlist that obtains is returned to said unified session resource management system.
Preferable, the realization system of video ads of the present invention also comprises:
The plug-flow server is used for the programmed plug-flow tabulation according to said unified session resource management system, and video and advertising message plug-flow that playing resource is corresponding are given transcoding server;
Transcoding server is used for video and advertising message that said plug-flow server sends are sent to digital TV terminal.
The embodiment of the invention is recording of video sign, advertisement and identifier and the advertisement inter cut time in video in the video ads playlist; With this advertisement and video are associated; Then when carrying out video playback; Order identification information according to the said video ads tabulation of unique sign is inquired about corresponding video ads playlist, and carries out plug-flow according to the video labeling in the video ads playlist, advertisement and identifier and the advertisement inter cut time in video, and then can be on the basis of using existing digital TV terminal; Accomplish the broadcast of video ads, reduced the broadcast cost of video ads.
Description of drawings
Fig. 1 is an embodiment schematic flow sheet of the implementation method of video ads of the present invention;
Fig. 2 is another embodiment schematic flow sheet of the implementation method of video ads of the present invention;
Fig. 3 is that an example structure of unified session resource management of the present invention system is formed sketch map;
Fig. 4 is that an example structure of the realization system of video ads of the present invention is formed sketch map;
Fig. 5 is that another example structure of the realization system of video ads of the present invention is formed sketch map;
Fig. 6 is the complete program request schematic flow sheet of user's order video that adopts the implementation method of video ads of the present invention.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention will be carried out clear, intactly description.
Fig. 1 is an embodiment schematic flow sheet of the implementation method of video ads of the present invention; As shown in Figure 1, the implementation method of the video ads of present embodiment comprises:
Step S110, (Universal Session and Resource Manager USRM) initiates the video playback request to digital TV terminal to unification session resource management system.
In concrete the realization, digital TV terminal carries the order identification information (can be recorded as PTID) that is used for unique sign video ads playlist in the said video playback request that unification session resource management system sends; In addition, it goes back the region code information that portability is obtained according to frequency point information by digital TV terminal.
Step S111; Unification session resource management system obtains corresponding video ads playlist (PLAYLIST) according to said order identification information to digital TV terminal gate system (PORTAL); And according to said video ads playlist positioning playing resource; And give said digital TV terminal with said playing resource plug-flow, said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video.
In concrete the realization, the embodiment of the invention is set up the incidence relation between video and the advertisement through the video ads playlist, through the inter cut time of advertisement in video is set in the video ads playlist the two play stream is organized into together.Therefore, after getting access to the video ads playlist, can go to locate playing resource such as required video, advertisement and carry out the plug-flow of advertisement and video according to the inter cut time of advertisement in video according to this playlist.
Step S112, said digital TV terminal carry out the broadcast of video and advertisement according to the plug-flow result of said plug-flow.In concrete the realization; Digital TV terminal in the embodiment of the invention can be the single player conventional digital tv of existing support terminal; At step S112, said traditional digital TV terminal can be play programmed video and the advertisement result according to plug-flow through its single player that carries.Certainly, the digital TV terminal of the embodiment of the invention also can be the digital TV terminal of supporting two players, just in embodiments of the present invention, only need digital TV terminal through two players in any broadcast of carrying out video and advertisement get final product.
Present embodiment is recording of video sign, advertisement and identifier and the advertisement inter cut time in video in the video ads playlist; With this advertisement and video are associated; Then when carrying out video playback; Order identification information according to the said video ads tabulation of unique sign is inquired about corresponding video ads playlist, and carries out plug-flow according to the video labeling in the video ads playlist, advertisement and identifier and the advertisement inter cut time in video, and then can be on the basis of using existing digital TV terminal; Accomplish the broadcast of video ads, reduced the broadcast cost of video ads.
Fig. 2 is another embodiment schematic flow sheet of the implementation method of video ads of the present invention.As shown in Figure 2, this embodiment comprises:
Step S210; The video request program request that the digital TV terminal gate system sends according to digital TV terminal is broadcast platform to advertisement and is obtained the video ads playlist, and the order identification information that generation is used for unique sign video ads playlist is handed down to said digital TV terminal.
In concrete the realization; When digital television terminal user needs order video; This digital television terminal user can be sent order request to digital TV terminal; Send the video request program request by digital TV terminal to the digital TV terminal gate system, carry the information that often need carry in video labeling and other some video request program requests of video of the user's of order video ID, program request that the user hopes in the video request program request that digital TV terminal sends usually.
At step S210, after the digital TV terminal gate system received the video request program request of digital TV terminal transmission, it specifically can carry out following flow process:
A1, said digital TV terminal gate system are broadcast platform (broadcast advertising platform, ADP) acquisition request video ads playlist according to the video labeling in the video request program request of digital TV terminal transmission to said advertisement.
A2, said advertisement are broadcast platform according to user's cohort under the ID of carrying in the said video request program request; Be said user's layout video ads playlist, said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video.In concrete the realization, advertisement is broadcast platform according to the binding relationship for programmed in advance video of groups of users and advertisement, for said video labeling corresponding video configuration correspondent advertisement and advertisement insertion time, with this layout video ads playlist.
A3, said advertisement are broadcast platform programmed video ads playlist are sent to said digital TV terminal gate system.
A4, said digital TV terminal gate system generate the order identification information that is used for unique sign video ads playlist; And preserve the corresponding relation of ordering identification information and video ads playlist, and said order identification information is sent to said digital TV terminal.In concrete the realization, in steps A 4, the digital TV terminal gate system is preserved the corresponding relation of ordering identification information and video ads playlist through the interior data storehouse.When sending the order identification information, it can join the real-time Transmission stream protocol with said order identification information, and (Real Time Streaming Protocol RTSP) sends to digital TV terminal in the string.
Step S211, digital TV terminal is initiated the video playback request to unification session resource management system, carries the order identification information that is used for unique sign video ads playlist in the said video playback request.In concrete the realization, this step can be identical with step S110 among Fig. 1, do not give unnecessary details at this.
Step S212; Said unified session resource management system obtains corresponding video ads playlist according to said order identification information to the digital TV terminal gate system; And according to said video ads playlist positioning playing resource; And give said digital TV terminal with said playing resource plug-flow, said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video.
In concrete the realization,, specifically can carry out following flow process at step S212:
B1, unified session resource management system obtain the order identification information in the said video request program request, and according to said order identification information to digital TV terminal gate system request video ads playlist.
The order identification information that B2, said digital TV terminal gate system preserve according to said order identification information inquiry and the corresponding relation of video ads playlist obtain the corresponding video ads playlist of said order identification information and return to said unified session resource management system.
B3, the said video ads playlist of said unified session resource management system analysis, and according to analysis result positioning playing resource, and the tabulation of layout plug-flow.
B4, said unified session resource management system send to the plug-flow server with programmed plug-flow tabulation; (be called for short: IPQAM), and send to said digital TV terminal for transcoding server by said plug-flow server video that playing resource is corresponding and advertising message plug-flow by transcoding server.
Step S213, said digital TV terminal carry out the broadcast of video and advertisement according to the plug-flow result of said plug-flow.In concrete the realization, step S112 is identical among step S213 and Fig. 1, does not give unnecessary details at this.
After present embodiment receives the video request program request of digital TV terminal transmission at the digital TV terminal gate system; Broadcast platform to advertisement and obtain video play lists; Broadcast platform by advertisement and generate the video ads playlist; Recording of video sign, advertisement and identifier and the inter cut time of advertisement in video associate advertisement and video with this in the video ads tabulation that is generated, and are that said video ads playlist is set up unique beacon information order identification information and is handed down to digital TV terminal by the digital TV terminal gate system then; Then when carrying out video playback; Can inquire about corresponding video ads playlist according to the order identification information of the said video ads tabulation of unique sign, and carry out plug-flow according to the video labeling in the video ads playlist, advertisement and identifier and the advertisement inter cut time in video, and then can be on the basis of using existing digital TV terminal; Accomplish the broadcast of video ads, reduced the broadcast cost of video ads.
Accordingly, the embodiment of the invention also provides equipment and the system that is used for embodiment of the present invention video ads implementation method.Concrete:
Fig. 3 is that an example structure of unified session resource management of the present invention system is formed sketch map.As shown in Figure 3, the unified session resource management system of the embodiment of the invention comprises: receiving element 30, acquiring unit 31, resource positioning unit 32 and plug-flow unit 33, wherein:
Said receiving element 30 is used for the video playback request that send at the receiving digital television terminal, carries the order identification information that is used for unique sign video ads playlist in the said video playback request.In concrete the realization, digital TV terminal is gone back the region code information that portability is obtained according to frequency point information by digital TV terminal in the said video playback request that unification session resource management system sends.
Said acquiring unit 31 is used for obtaining corresponding video ads playlist according to said order identification information to the digital TV terminal gate system, and said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video.
Said resource positioning unit 32 is used for the video ads playlist positioning playing resource of obtaining according to said acquiring unit 31.
Said plug-flow unit 33, the playing resource plug-flow that is used for said resource positioning unit 32 is located is given digital TV terminal.In concrete the realization; Said plug-flow unit 33 specifically is used to the playing resource layout plug-flow tabulation that said resource positioning unit 32 is located; And the tabulation of programmed plug-flow sent to the plug-flow server; Video and advertising message plug-flow by said plug-flow server is corresponding with playing resource are given transcoding server, and send to said digital TV terminal by transcoding server.
Present embodiment is recording of video sign, advertisement and identifier and the advertisement inter cut time in video in the video ads playlist; With this advertisement and video are associated; Then when carrying out video playback; Order identification information according to the said video ads tabulation of unique sign is inquired about corresponding video ads playlist, and carries out plug-flow according to the video labeling in the video ads playlist, advertisement and identifier and the advertisement inter cut time in video, and then can be on the basis of using existing digital TV terminal; Accomplish the broadcast of video ads, reduced the broadcast cost of video ads.
The structural representation of the realization system of a kind of video ads that comprises shown in Figure 3 unified session resource management system that Fig. 4 provides for the embodiment of the invention.As shown in Figure 4, digital TV terminal 41 that the realization system of the video ads of present embodiment is used to send video request program request, video playback request and carry out video and ad playing and shown in Figure 3 unified session resource management system 42.In concrete the realization, carry the information that often need carry in video labeling and other some video request program requests of video of the user's of order video ID, program request that the user hopes in the video request program request that digital TV terminal sends in the video request program request that digital TV terminal 41 sends usually.The information that region code information of carrying the order identification information that is used for unique sign video ads playlist in the video playback request that digital TV terminal 41 sends, being obtained according to frequency point information by digital TV terminal and the normal needs of other some video playback requests carry.
Fig. 5 is that another example structure of the realization system of video ads of the present invention is formed sketch map.As shown in Figure 5; The realization system of the video ads of present embodiment comprises: platform 53, unification session resource management system 54, plug-flow server 55 and transcoding server 56 are broadcast in digital TV terminal 51, digital TV terminal gate system 52, advertisement; The structure of wherein said digital TV terminal 51 and said unified session resource management system 54 is identical respectively with the structure of unified session resource management system 42 with digital TV terminal 41 in embodiment illustrated in fig. 4, does not give unnecessary details at this.
Said digital TV terminal gate system 52 is used for broadcasting platform 53 according to the video request program request that said digital TV terminal sends to advertisement and obtains the video ads playlist; And generate the order identification information be used for unique sign video ads playlist and be handed down to said digital TV terminal 51; And inquiry is preserved according to said order identification information the order identification information and the corresponding relation of video ads playlist, the video ads playlist that obtains said order identification information correspondence returns to said unified session resource management system 54.In concrete the realization, digital TV terminal gate system 52 is preserved the corresponding relation of ordering identification information and video ads playlist through the interior data storehouse.When sending the order identification information, it can join the real-time Transmission stream protocol with said order identification information, and (Real Time Streaming Protocol RTSP) sends to digital TV terminal in the string.
Platform 53 is broadcast in said advertisement; User's cohort under the ID that is used for carrying according to said video request program request; Be said user's layout video ads playlist; Said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video, and programmed video ads playlist is sent to said digital TV terminal gate system 52.In concrete the realization, advertisement is broadcast platform 53 according to the binding relationship for programmed in advance video of groups of users and advertisement, for said video labeling corresponding video configuration correspondent advertisement and advertisement insertion time, with this layout video ads playlist.
Said plug-flow server 55 is used for the 54 programmed plug-flows tabulations according to said unified session resource management system, and video and advertising message plug-flow that playing resource is corresponding are given transcoding server 56.
Transcoding server 56 is used for video and advertising message that said plug-flow server 55 sends are sent to digital TV terminal 51.
Further, still with reference to figure 5, said digital TV terminal gate system further comprises: request unit 521, processing unit 522 and transmitting element 523, wherein:
Described request unit 521 is used for broadcasting platform 53 acquisition request video ads playlists according to the video labeling of the video request program request of digital TV terminal transmission to said advertisement.
Said processing unit 522 is used to receive said advertisement and broadcasts the video ads playlist that platform 53 sends; And generation is used for the order identification information of unique sign video ads playlist; And the corresponding relation of identification information and video ads playlist is ordered in preservation; And, obtain the corresponding video ads playlist of said order identification information according to the order identification information of said order identification information inquiry preservation and the corresponding relation of video ads playlist.
Said transmitting element is used for the order identification information that said processing unit 522 generates is sent to said digital TV terminal 51, and the video ads playlist that obtains is returned to said unified session resource management system 54.
Fig. 6 is the complete program request schematic flow sheet of user's order video of embodiment that adopts the implementation method of video ads of the present invention, and as shown in Figure 6, this flow process comprises:
Step S601, digital TV terminal (STB) is initiated the video request program request.Carry ID and video labeling in the said video request program request.
Step S602, digital TV terminal gate system (PORTAL) is broadcast platform (ADP) acquisition request video ads playlist (PLAYLIST) according to video labeling to advertisement.
Step S603, ADP be according to ID respective user cohort, the advertisement that need throw in for said video configuration, and dispose the play time that said advertisement need be inserted, layout becomes PLAYLIST then.
Step S604, ADP returns to PORTAL to programmed PLAYLIST.
Step S605, PORTAL generate the order identification information (PTID) of the said PLAYLIST of unique sign, are saved in the corresponding relation of PTID and PLAYLIST in the database among the PORTAL then.
Step S606, PORTAL joins this PTID in the RTSP string that assembles, and is issued to STB.
Step S607, STB obtain region code according to frequency point information, and join region code in the RTSP string.
Step S608, STB sends to unified session resource management system (USRM) to the RTSP string that assembles, the request video playback.
Step S609, USRM goes here and there according to said RTSP, takes out PTID.
Step S610, USRM obtains PLAYLIST according to PTID to PORTAL.
Step S611, PORTAL are according to PTID, and Query Database obtains PLAYLIST, then PLAYLIST are returned to USRM.
Step S612, USRM resolve said PLAYLIST, positioning playing resource, the tabulation of layout plug-flow.
Step S613 sends to the plug-flow server with the plug-flow tabulation.
Step S614, plug-flow server according to region code the video plug-flow to transcoding server (IPQAM).
Step S615, after the decoding of STB according to transcoding server, just in time screen locking, a player that carries through STB plays back the video flowing of plug-flow.
Above disclosedly be merely preferred embodiment of the present invention, can not limit the present invention's interest field certainly with this, the equivalent variations of therefore doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (10)
1. the implementation method of a video ads is characterized in that, comprising:
Digital TV terminal is initiated the video playback request to unification session resource management system, carries the order identification information that is used for unique sign video ads playlist in the said video playback request;
Said unified session resource management system obtains corresponding video ads playlist according to said order identification information to the digital TV terminal gate system; And according to said video ads playlist positioning playing resource; And give said digital TV terminal with said playing resource plug-flow, said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video;
Said digital TV terminal carries out the broadcast of video and advertisement according to the plug-flow result of said plug-flow.
2. the implementation method of video ads as claimed in claim 1; It is characterized in that; Digital TV terminal is initiated the video playback request to unification session resource management system, carries the order identification information that is used for unique sign video ads playlist in the said video playback request, also comprises before:
The video request program request that the digital TV terminal gate system sends according to digital TV terminal is broadcast platform to advertisement and is obtained the video ads playlist, and the order identification information that generation is used for unique sign video ads playlist is handed down to said digital TV terminal.
3. the implementation method of video ads as claimed in claim 2; It is characterized in that; The video request program request that said digital TV terminal gate system sends according to digital TV terminal is broadcast platform to advertisement and is obtained the video ads playlist; And generate the order identification information be used for unique sign video ads playlist and be handed down to said digital TV terminal, comprising:
Said digital TV terminal gate system is broadcast platform request according to the video labeling in the video request program request of digital TV terminal transmission to said advertisement and is obtained the video ads playlist;
Said advertisement is broadcast platform according to user's cohort under the ID of carrying in the said video request program request; Be said user's layout video ads playlist, said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video;
Said advertisement is broadcast platform programmed video ads playlist is sent to said digital TV terminal gate system;
Said digital TV terminal gate system generates the order identification information that is used for unique sign video ads playlist; And preserve the corresponding relation of ordering identification information and video ads playlist, and said order identification information is sent to said digital TV terminal.
4. like the implementation method of each described video ads among the claim 1-3; It is characterized in that; Said unified session resource management system obtains corresponding video ads playlist according to said order identification information to the digital TV terminal gate system; And according to said video ads playlist positioning playing resource; And with said playing resource plug-flow to said digital TV terminal, said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video, comprising:
Said unified session resource management system obtains the order identification information in the said video request program request, and according to said order identification information to digital TV terminal gate system request video ads playlist;
Said digital TV terminal gate system inquiry is preserved according to said order identification information the order identification information and the corresponding relation of video ads playlist, the video ads playlist that obtains said order identification information correspondence return to said unified session resource management system;
The said video ads playlist of said unified session resource management system analysis, and according to analysis result positioning playing resource, and the tabulation of layout plug-flow;
Said unified session resource management system sends to the plug-flow server with programmed plug-flow tabulation; Video and advertising message plug-flow by said plug-flow server is corresponding with playing resource are given transcoding server, and send to said digital TV terminal by transcoding server.
5. a unified session resource management system is characterized in that, comprising:
Receiving element is used for the video playback request that send at the receiving digital television terminal, carries the order identification information that is used for unique sign video ads playlist in the said video playback request;
Acquiring unit is used for obtaining corresponding video ads playlist according to said order identification information to the digital TV terminal gate system, and said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video;
The resource positioning unit is used for the video ads playlist positioning playing resource of obtaining according to said acquiring unit;
The plug-flow unit, the playing resource plug-flow that is used for said resource positioning unit is located is given digital TV terminal.
6. unified session resource management as claimed in claim 5 system is characterized in that,
Said plug-flow unit specifically is used to the playing resource layout plug-flow tabulation that said resource positioning unit is located; And the tabulation of programmed plug-flow sent to the plug-flow server; Video and advertising message plug-flow by said plug-flow server is corresponding with playing resource are given transcoding server, and send to said digital TV terminal by transcoding server.
7. the realization system of a video ads; Comprise and be used to the digital TV terminal that sends video request program request, video playback request and carry out video and ad playing; It is characterized in that, also comprise like each described unified session resource management system among the claim 6-7.
8. the realization system of video ads as claimed in claim 7 is characterized in that, also comprises:
Said digital TV terminal gate system; Be used for broadcasting platform to advertisement and obtain the video ads playlist according to the video request program request that said digital TV terminal sends; And generate the order identification information be used for unique sign video ads playlist and be handed down to said digital TV terminal; And inquiry is preserved according to said order identification information the order identification information and the corresponding relation of video ads playlist, the video ads playlist that obtains said order identification information correspondence returns to said unified session resource management system;
Platform is broadcast in advertisement; User's cohort under the ID that is used for carrying according to said video request program request; Be said user's layout video ads playlist; Said video ads playlist comprises video labeling, advertisement and identifier and the advertisement inter cut time in video, and programmed video ads playlist is sent to said digital TV terminal gate system.
9. the realization system of video ads as claimed in claim 8 is characterized in that, said digital TV terminal gate system comprises:
Request unit, the video labeling of the video request program request that is used for sending according to digital TV terminal is broadcast platform request to said advertisement and is obtained the video ads playlist;
Processing unit; Be used to receive said advertisement and broadcast the video ads playlist that platform sends; And generation is used for the order identification information of unique sign video ads playlist; And preserve the corresponding relation of ordering identification information and video ads playlist, and, obtain the corresponding video ads playlist of said order identification information according to the order identification information of said order identification information inquiry preservation and the corresponding relation of video ads playlist;
Transmitting element is used for the order identification information that said processing unit generates is sent to said digital TV terminal, and the video ads playlist that obtains is returned to said unified session resource management system.
10. like the realization system of each described video ads among the claim 7-9, it is characterized in that, also comprise:
The plug-flow server is used for the programmed plug-flow tabulation according to said unified session resource management system, and video and advertising message plug-flow that playing resource is corresponding are given transcoding server;
Transcoding server is used for video and advertising message that said plug-flow server sends are sent to digital TV terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110397412XA CN102404617A (en) | 2011-12-05 | 2011-12-05 | Method and system for realizing video advertisement and unified session resource management system |
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| CN103248917A (en) * | 2013-05-16 | 2013-08-14 | 清新视界（北京）科技有限公司 | System and method for displaying product details in process of playing television video |
| CN103686249A (en) * | 2013-12-11 | 2014-03-26 | 深圳市龙视传媒有限公司 | Method, system and related device for video playing |
| CN105744311A (en) * | 2014-12-09 | 2016-07-06 | 深圳Tcl数字技术有限公司 | Terminal and method for inserting advertisement in video application |
| CN106095945A (en) * | 2016-06-15 | 2016-11-09 | 武汉斗鱼网络科技有限公司 | A kind of third party content shows front end, server and method |
| CN106792000A (en) * | 2016-12-09 | 2017-05-31 | 深圳市纽格力科技有限公司 | A kind of advertisement in digital television player method and system |
| CN107222761A (en) * | 2017-06-22 | 2017-09-29 | 北京威动科技有限公司 | Video inter-cut method and device |
| CN110248221A (en) * | 2019-06-18 | 2019-09-17 | 北京物资学院 | A kind of video ads dynamic insertion method and device |
| CN112399243A (en) * | 2019-08-18 | 2021-02-23 | 海信视像科技股份有限公司 | Playing method and display device |
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