CN1503554A - Device and method for making television advertisement and inserting into television program - Google Patents
Device and method for making television advertisement and inserting into television program Download PDFInfo
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- CN1503554A CN1503554A CNA021487936A CN02148793A CN1503554A CN 1503554 A CN1503554 A CN 1503554A CN A021487936 A CNA021487936 A CN A021487936A CN 02148793 A CN02148793 A CN 02148793A CN 1503554 A CN1503554 A CN 1503554A
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Abstract
This invention relates to a device and a method for interposing advertisements on TV programs, mainly interposing self processed video and pictures on ordinary TV programs and recording images and pictures needed by advertisement content via material storing units. A user utilizes digital cameras to store the picked up images and sounds in a storage unit then to take them out to mixe and laminate them by the process unit to be joined into a TV program sent by an image and sound signal input unit. The cast way is to mix the images of a storage unit and TV program or to apply lamination way and interpose advertisement titles on a TV program of a user interface.
Description
Technical field
The invention relates to and a kind ofly make the content of television advertising and the device and method on TV programme of breaking for commercialsy, be meant especially a kind ofly can allow common people start to finish the ad content of oneself voluntarily, and can on the TV programme of own television set, break for commercialsy a kind ofly make the content of television advertising and the device and method on TV programme of breaking for commercialsy.
Background technology
Television set can also be used to as propagating commercial advertisement and transmitting message except providing the entertainment.Make a television advertising that uses television set to be used as commodity sales promotion or propagate message, traditional practice, can record into video tape or CD then and come, to reach the effect of advertising by advertising plan, one section film of making client or masses' repeat playing.The practice of above-mentioned television advertising has its shortcoming, therefore can not popularization and application intercut the self-control advertisement in the television set of general individual making television advertising and utilization oneself.
In addition, traditional method for making advertising, though also can utilize PC and image capture unit (Video Capture/Image Grabber) to capture signal of TV program, and overlapping image-text information, be ad content thereon, and then with the image of this computer and the form of picture and text, for example: image graphic array (Video Graphics Array/VGA), convert the specification of television image to, for example: the specification of National Television System Committee (National Television StandardsCommittee/NTSC), and pass television set back and broadcast.Though PC is very universal, and the processing capacity of the audio-visual and picture and text of PC is very strong, but for advertisement general brief, frequent repeat playing, need use a PC and play, then seemingly waste one's talent on a petty job, do not meet economic benefit.Therefore, common people seldom prepare advertising with PC, and play homemade advertisement or message on the television set of oneself.
The shortcoming of the practice of traditional broadcast TV commercials can be summarized as follows:
1, advertisement content need entrust the stranger to make, so oneself can not revise advertisement content, makes at every turn and revises and also expend time in and money, is not suitable for the advertisement or the propaganda of conversion content at any time;
2, need spend expensive funds to entrust broadcasting dealer or advertisement operation dealer to play advertisement usually;
3, common people's impotentia is made by one's own efforts, and the funds of the Hua Taigao that also is unwilling remove to make television advertising;
4, if broadcast event, then can not freely control the broadcast time of advertisement through broadcasting dealer or advertisement operation dealer;
When 5, playing advertisement, must interrupt existing TV programme usually, and not have TV programme and play advertisement merely, then be difficult for attracting spectators again;
Unless 6 uses have the television set of PIP (Picture in Picture), otherwise can not view and admire TV programme (for example being shown in mother picture) simultaneously and break for commercialsy (for example being shown in sprite);
Unless 7 use a captions generator in addition, otherwise can not be optionally from adding captions on TV programme;
8, be not suitable for special object at minority, or the activity of zonal television advertising cheaply;
9, the use PC is inserted brief advertisement and is reached TV machine sowing event on TV programme, for wasting one's talent on a petty job, does not meet economic benefit;
10, do not have a kind of be integrated into one can oneself make and on television set, play the device of advertisement, its method of operation should be simple, and its function and price should all can meet popular demand.
Because of above-mentioned problem is arranged, perhaps being attributable to does not have easy to use and cheap equipment, can say that therefore the few oneself make the content of television advertising, and uses the television set of oneself to break for commercialsy on TV programme to transmit, to disseminate message.
Summary of the invention
The object of the present invention is to provide a kind of user to make the content of television advertising easily, as audio-visual and picture and text, and can be often and change ad content immediately voluntarily, and finish the content of the lower making television advertising of the funds of ad production and the device and method on TV programme of breaking for commercialsy.
A time purpose of the present invention be to provide a kind of need be through the broadcasting dealer, can on the television set of oneself, play the content and the device and method on TV programme of breaking for commercialsy of the making television advertising of homemade ad content at any time.
Another object of the present invention is to provide the homemade television advertising content of a kind of user the bent form of son picture to come across on the mother picture, and can present captions on mother picture, as: the photo of literal such as for example modern order special price 85 foldings, bargain goods etc. is shown in television program, make the guest when viewing and admiring TV programme, also learn the content and the device and method on TV programme of breaking for commercialsy of the making television advertising of the homemade advertising message of user.
Another purpose of the present invention is to provide a kind of dealer can utilize TV programme to draw a crowd, and spectators are when viewing and admiring TV programme, also can break for commercialsy and the function of message, and receive the content and the device and method on TV programme of breaking for commercialsy of the making television advertising of broadcasting that the dealer will pass on and message simultaneously because of this device has on TV programme.
A further object of the present invention is to provide a kind of can be applicable to that businessman's show window, dining room, hotel, club, company, hospital, bank, school, station and state unit etc. locate a kind of to make the content of television advertising and the device and method on TV programme of breaking for commercialsy.
A further object of the present invention is to be to provide a kind of to make the content of television advertising and the device and method on TV programme of breaking for commercialsy, it can be applicable to the television advertising on the popular transport facility, as: the message reception and registration on tourist coach, rapid transit, the aircraft, commercial promotions and tourism introduction etc.
A kind of method of making the content of television advertising and breaking for commercialsy on TV programme that can reach the foregoing invention purpose is: the image, sound, image and the written historical materials that utilize digital camera (Digital Cameral), digital camera shadow machine (Camcorder), computer or other audio-visual equipment to shoot with video-corder and to make are stored in the data storage unit; Take out the data of stored audio-visual and picture and text in this data storage unit, and mat image and Graphics Processing Unit are mixed data or overlapping (Blendor Overlay), to incorporate on the TV programme of sending here from image and sound input unit, the mode that this fusion image broadcasts has: the image of data storage unit and the image of TV programme can be broadcasted in the mode of mixing mutually, or adopt the mode of PIP (Picture-In-Picture) to broadcast, and can on TV programme, add advertisement caption (Caption orOn-Screen-Display) in overlapping mode.
A kind of device of making the content of television advertising and breaking for commercialsy on TV programme that can reach the foregoing invention purpose includes:
One image and voice signal input unit, it mainly is to convert the image of analogy and voice signal to digital signal; As: with compound image fundamental frequency signal (Composite Video BasebandSignal, CVBS) or briliancy (Luminance, Y) and colored (Chrominance, C) signal is as image input signal, and image (sound) conversion of signals of this analogy is become image (sound) signal of numeral, as: briliancy, blueness and redness (Y, Cb, signal Cr) of numeral; The video-audio signal of this input can come from television set, remote controller (TV Tuner) or record/put the audio-visual lead-out terminal of machine (Digital Video Disk Recorder/Player) from tape record/projector (Video Tape Recorder/Player), video and audio CD disc;
Functions such as overlapping or mixing, the captions that one image and Graphics Processing Unit, this image and Graphics Processing Unit have image format conversion (Video Format Conversion), image-zooming (Scaling), graphics process, image and figure produce, image is synchronous; Utilize this image and Graphics Processing Unit in the future self imaging and sound input unit the TV programme image and from the image or the figure of data storage unit, the size that is advertisement picture is dwindled to scale, and before one placed, after another places, come overlapping in the mode of PIP again; Or two images that dwindle are arranged side by side, and overlap with on the figure picture as a setting.No matter overlapping in which way, composite image or figure, the function that all can utilize captions to show is added captions on above-mentioned synthetic picture;
One image and voice output unit, this image and voice output unit are that the digital audio-video conversion of signals that will send here from image and Graphics Processing Unit becomes the video-audio signal of analogy, and are sent to the audio-visual input terminal of television set.For example: convert briliancy, blueness and the danger signal of numeral to similar CVBS or Y, the C signal:
One image and sound compression/decompression unit, this image and sound compression/decompression unit are to utilize the video-audio signal of compression function self imaging in future and sound input unit to be compressed, and the write-in functions in data read/write control unit writes the data storage unit with the audiovisual materials of compression then; Therefore these audiovisual materials can store by less memory after overcompression; This image and sound compression/decompression unit also can reversely will decompress from the compressed audiovisual materials of data storage unit, and deliver to above-mentioned image and Graphics Processing Unit, export television set to through image and voice output unit again.For saving material cost, also this image and sound compression/decompression unit can be dispensed, but the stored audiovisual materials in data storage unit must be unpressed firsthand information (Source Data).
One data read/write control unit, this data read/write control unit are reading and writing for the data of control data storage element;
One data storage unit, this data storage unit are for storing the memory of ad content; The user can be stored in this unit with the video-audio signal of digital camera picked-up; Also the data that is stored in the audio-visual and picture and text in the computer can be downloaded in this unit; Also can utilize this device that the video-audio signal of external world's input is deposited in this unit after compression.
One system control unit, this system control unit is the operation of control system of the present invention; This system operation can be divided into three patterns:
1, plays audio-visual pattern, promptly intercut the audio-visual and picture-text advertisement of recording with the present invention and television set;
2, recording video and audio pattern is promptly recorded the content of desired audio-video advertisement with the present invention;
3, default pattern promptly preestablishes the content that will break for commercialsy, time and sets the picture that will break for commercialsy and the mode of size, position and the variation thereof of picture and text and the time of variation etc.;
One user's interface (User interface) unit, this user's interface unit can be a remote controller, or a finger-impu system or a hand-written input unit; The user can drive the present invention by user's interface unit, for example, imports needed picture and text and controls operations function of the present invention etc.
Provided by the present inventionly a kind ofly make the content of television advertising and the device and method on TV programme of breaking for commercialsy,, have more following characteristics with other known technologies mutually relatively the time:
1, the present invention can use IC memory card or laser disc or magnetic disc to be used as audio-visual and picture and text, and promptly the storage unit of ad content makes practical person can utilize general digital camera that captured image and sound are stored in this data storage element; Also the signal that is stored in the audio-visual and picture and text in the computer can be downloaded (Download) to this data storage element; Also the external world can be imported the video-audio signal compression, deposit in again in the data storage element; And the image in the data storage element taken out, overlapping with TV programme then or mix, and can add captions and broadcast, to reach the effect of advertising.
2, the present invention is suitable for individual and individual at regional and the limited masses' the propagating advertisement and the application of message.
3, the user can do it yourself to make the content of television advertising easily.
4, the user can be at any time and is upgraded the content of television advertising easily.
5, use the present invention can utilize TV programme to attract spectators, and utilize the advertisement of playing simultaneously to reach the effect of propagating advertisement message.
6, use the present invention needn't interrupt TV programme, can intercut television advertising.
7, use the present invention needn't be subject to television broadcasting dealer's ad break, the user can break for commercialsy on the television set of any time at oneself.
8, use this device to intercut television advertising, must not see through the broadcasting dealer, therefore must not pay to the television broadcasting dealer.
9, of the present invention with low cost, the expense of doing it yourself to prepare advertising is also cheap.
Description of drawings
See also the detailed description and the accompanying drawing thereof of following relevant a preferred embodiment of the present invention, can further understand technology contents of the present invention and purpose and effect.The accompanying drawing of relevant this embodiment is:
Figure 1A is a kind of main Organization Chart of making the content of television advertising and breaking for commercialsy the device and method on TV programme of the present invention;
Figure 1B is arranged side by side for the present invention dwindles image with two, and overlaps with figure picture view as a setting;
Fig. 2 makes the content of television advertising and the image of the device and method on TV programme that breaks for commercialsy and Graphics Processing Unit configuration diagram for the present invention is a kind of;
Fig. 3 is a kind of another configuration diagram of making the content of television advertising and breaking for commercialsy the device and method on TV programme of the present invention;
Fig. 4 is a kind of configuration diagram again of making the content of television advertising and breaking for commercialsy the device and method on TV programme of the present invention;
Fig. 5 is the configuration diagram that the present invention and Video CD videocorder are integrated into one;
Fig. 6 is that the framework that the present invention and digital camera are integrated into one is implemented schematic diagram; And
Fig. 7 is that the framework that the present invention and digital television are integrated into one is implemented schematic diagram.
[major part conventional letter]
101, signal, 102, signal, 107, signal, 108, signal;
11, image and sound input unit, 111, the image-decoding device, 112, sound class ratio/digital quantizer, 113, signal, 119, signal;
12, image and Graphics Processing Unit, 120, image and graphic process unit, 121, Memory Controller, 122, the image isochronous controller, 123, image and graphical format transducer, 124, graphic process unit, 125, image zooming device, 126, the captions display, 127, image and graphics overlay/blender, 128, image figure signal output device, 129, the data port and control the port;
13, image and sound input unit, 130, signal, 130a, signal, 130b, signal, 130c, signal, 131, image coder, 132, sound figure/analogy converter;
14, data read/write control unit, 141, data read/write controller, 142, IC memory card read/write controller, 143, laser disc read/write controller;
15, data storage unit, 151, the data storage element, 152, the IC memory card, 153, laser disc;
16, system control unit, 161, system controller, 162, memory, 1621, memory cache, 1622, program storage, 1633, data memory;
18, image and sound compression/decompression unit, 181, image compression/de-compression device, 182, sound compression/de-compression device;
19, user's interface unit;
20, image and sound input end point;
21, television set, 211, signal, 212, signal, 213, signal;
22, sprite;
23, mother picture;
24, advertisement caption;
25, pattern;
301, image and graphics process memory.
Embodiment
Seeing also Fig. 1 to shown in Figure 7, is provided by the present inventionly a kind ofly to make the television advertising content and the device and method on TV programme of breaking for commercialsy, and mainly includes:
One image and sound input unit 11, it mainly is to comprise an image-decoding device 111 and a sound class ratio/digital quantizer 112, the signal of video signal that this image-decoding device 111 can become numeral with the CVBS or the YC conversion of signals of analogy, for example: YcbCr; This sound class ratio/digital quantizer 112 (AudioAnalog to Conversion/ADC) can become digital audio signal with the analogue voice conversion of signals, for example: pulse-code modulation signal (Pulse Code Modulation/PCM);
One image and Graphics Processing Unit 12, it can be an image and graphic process unit 120, and this image and processor 120 but are not limited to shown in Figure 2ly as shown in Figure 2, and it mainly includes:
One Memory Controller 121 and image and graphics process memory 301 (Video/GraphicsMemory), this image and graphics process memory 301 are to be used for the data that temporary image and Graphics Processing Unit 12 produce in handling image and figure process, and this Memory Controller 121 is used for the access time and the address of control data;
One image isochronous controller 122 (Video Synchronizer), it is to make that to come from two image energies that image and sound input unit 11 and data storage unit 15 produced synchronous;
At least more than one image and graphical format transducer 123, it is to convert the trichromatic signal format of red, green, blue (R, G, B) to YcbCr (Luminance signal:Y andChrominance signal:Cb, Cr) form, and the form etc. that sequential scanning (Progressive Scan) is converted to the scanning that interweaves (Interlace Scan), this function can be looked the actual needs increase and decrease;
One graphic process unit 124 (Graphics Processor), it is for producing the function of figure, can possess the function of simple setting-out, square and figure or possess more complicated graphing capability, this figure can be the structure of stage construction (Multi-layer), for example with image at grade, also can be used as the background (Background) of image or prospect (Foreground) and come arranged side by side with image, overlapping or mixing mutually;
At least more than one image zooming device 125 (Video Scaler), it is the size of image is dwindled to scale or to amplify, the number of this function can be looked actual needs and be increased and decreased;
One captions display 126 (Caption, or On-Screen Display Processor), its function is for adding captions on TV screen;
One image and graphics overlay/blender 127 (Video Overlay/Blending Processor), it can be with image overlap, as: the image overlap of PIP, be about to the ratio that the picture yardstick is contracted to 1/N, N＞1 wherein, form sprite, be on 1 the mother picture with its dimension scale that overlaps picture, and the mixing of image, as: the amplitude setting that takes out its signal of advertisement picture of part is original M%, and the amplitude of the picture signal of TV programme then is set at original N%, M%+N%=100%, and, also promptly mix two signal plus;
One image figure signal output device 128 (Video and Graphics Output), it is the output interface of image and figure signal, can comprise a data buffer (Data Buffer) usually;
One data port and control port 129 (Data Bus and Control Bus), its function are image and Graphics Processing Unit 12 and system control unit 16 interface between the two, are to be used for mutual data transmission and transmit control command.
One image and voice output unit 13, this image and voice output unit 13 comprise an image coder 131 (Audio Digital to Analog Converter/DAC), this image coder 131 mainly is that the signal of video signal with numeral converts anaiog signal to, as: convert YcbCr the CVBS or the YC signal of analogy to, as: pulse-code modulation signal (Pulse Code Modulation) converts the voice signal of analogy to;
One data storage unit 15, it can be a data storage element 151 (Data StorageDevice), mainly be to be used for storing audio-visual and photo information, as: IC memory card 152, laser disc 153 or magnetic disc etc., this IC memory card is including but not limited to the made IC memory card 152 (IC Memory Card) of the IC memory of any non-volatile (Non-Volatile) rewritable, and silicon dish (Silicon Drive), as: SmartMedia Card, Compact Flash Card, SecureDigital Card, MultiMedia Card, Memory Stick Card etc.153 of laser discs comprise Compact Disc/DVD and digital versatile disc (Digital Versatile Disc/DVD) etc., and magnetic disc comprises hard disc (Hard Disc) and soft dish (Floppy Disc) etc.;
One data read/write control unit 14, it can be a data read/write controller 141, this data read/write control unit 141 is to be the address of reading or writing of data and the packing form (Package Format) of time and data thereof in the control data storage element 15, if data storage unit 15 is an IC memory card 152, as shown in Figure 6, then this data reading-writing control unit 14 promptly is an IC memory card read/write controller 142, existing IC memory card has plurality of specifications, if want to read and write the IC memory card of multiple form, then this data read/write control unit 14 can use the IC memory card read/write controller 142 of multi-functional (Multi-Function), if data storage unit 15 is laser discs 153, then this data read/write control unit 14 is a laser disc read/write controller 143, as shown in Figure 5, also be a CD-ROM device (Optical Disc Drive), for example: the CD-ROM device of rewritable (Rewrite-ableCompact Disc Drive/CD-RW Drive), digital versatile disc read-write heads (DVD-RWDrive), if data storage unit 15 is magnetic discs, then this data control unit 14 is a magnetic disc read/write controller, also be a disk drive (Magnetic Disc Drive), for example: hard disc (Hard Disc Drive).
One image and sound compression/decompression unit 18, it mainly comprises an image compression/de-compression device 181 (Image, Video Compressor/De-Compressor) and a sound compression/de-compression device 182 (Audio Compressor/De-Compressor); This image compression/de-compression controller 181 is to be used for signal of video signal compression or decompression, the mode of its compression can be static image compression (Joint Photographic Expert Group/JPEG), or dynamic image compression (MotionPhotographic Expert Group/MPEG) or other mode; This sound compression/de-compression device 182 is to be used for voice signal compression or decompression, and its compress mode can be the pulse-code modulation (Adaptive Pulse Code Modulation/ADPCM) of adjusting, MPEG or other mode.
One system control unit 16, it consists predominantly of system controller 161 and various working storage 162, this memory 162 comprises memory cache 1621 (Cache Memory), program storage 1622 (Data Memory) and data memory 1623 (Data Memory); This system controller 161 is the controller of systemic-function, and it can control above-mentioned every unit action under various operator schemes; This memory 162 can by static RAM and flash memory (SRAMand Flash Memory) or other same function and IC memory (Re-write-able IC Memory) that can repetitive read-write or cover screen type only memory read memories such as (Mask ROM) formed; This memory cache 1621 operational order sign indicating number (Operation Code) that to be temporary transient stocking system controller 161 when work commonly used and the memory of data computation; This program storage 1622 is the needed software program of stocking system; 1623 needed data of stocking system of data memory; The required photo information of captions demonstration also can be deposited in this.
One user's interface unit 19, this user's interface 19 can be a remote controller, a keyboard or a hand-written input unit or other input unit; The user can come command system control unit 16 by this unit; For example draw the needed background graphics of advertisement, and editor's captions show needed advertisement cliction, and operate every function, or control time etc. of the broadcast of advertisement by remote controller by hand input device.
Below by audiovisual materials being stored in the IC memory card is example, and the method for utilizing the present invention to make the audiovisual materials of television advertising is described.The price of IC memory on the market is cheap at present, and can be more and more cheaper, and gives along with digital camera is attached.The digital camera of general 350,000 pixel VGA (640 * 480) specifications is popularized quite at a low price and gradually.Therefore, as long as there is digital camera just can absorb image; If digital camera has sound-recording function then also can enroll sound.In addition, with about (VGA:640 * 480 that can note 34 of the memory card of 32 universal at present megabit tuples (Mega-Byte), RGB) picture, promptly (32MByte * 8bit/Byte)/(640 * 480 * 8bit * 3)=34, or write down about 92 seconds dynamic images (320 * 240 via Motion JPEG compression, the YcbCr form, to compress 10 times of calculating), and promptly (32Mbyte * 8bit/Byte)/(320 * 240 * 8 * 1.5M bit/frame * 0.1 * 30frame/sec)=92sec; Or write down about 256 seconds image through the MPEG-1 compression, (supposing that the image data capacity after the compression is 1Mbit/sec), promptly (32MByte * 8bit/Byte)/(1Mbit/sec)=256sec; Therefore, more than sufficient all for general advertisement and propaganda.If will make the ad content of longer time, then can use more jumbo IC memory card, or laser disc, magnetic disc.
Data storage of the present invention unit can be the IC memory card, as Figure 6 and Figure 7.Storage device as audio-visual and picture and text, the content of this IC memory card 152 can be absorbed with general digital camera and deposit in, also can signal be delivered to compression in image and the sound compression/decompression unit 18, by data read/write control unit 14 audiovisual materials be write in the IC memory card 152 again and also remembered by image of the present invention and sound input unit 11.Therefore, common people can be under existing environment, reaches the cheap needed audiovisual materials of television advertising of producing easily, and this storage image and graphical format can be forms commonly used such as dot matrix image (Bitmap) or JPEG image.
Also can pre-deposit the storage device of computer by the video-audio signal of digital camera or digital camera shadow machine picked-up, carry out audio-visual editing and processing via computer then, be downloaded to again in IC memory card 152, laser disc 153 or the magnetic disc of data storage unit 15, for broadcast.
Operation of the present invention can be divided into three mode of operations:
(1) plays audio-visual pattern (Playback mode): be to play, promptly intercut the audio-visual and picture-text advertisement of being recorded with the present invention and television set.Under this pattern, the user also can control size, position of the advertisement picture that will intercut etc. in real time;
(2) pattern of recording video and audio (Recording mode): be to record required audio-video advertisement content with the present invention;
(3) default pattern (System setting mode): this pattern can preestablish content, picture size, position, the variation pattern that will break for commercialsy, begin and the number of times of termination time and repeat playing thereof, and the user also can draw the figure of advertisement and the cliction of edit advertisement etc. under this pattern.
Below will with these three mode of operations illustrate image and sound broadcast, record and the setting of system.
(1) plays audio-visual pattern
Please refer to shown in Figure 3, Fig. 3 is an embodiment of economical framework, it comprises image-decoding device 111, image and graphic process unit 120, image coder 131, data read/write controller 141, data storage element 151, the system controller 161 of system control unit 16, memory cache 1621, memory and user's interface unit 19 such as program storage 1622 and data memory 1623, in the present embodiment, this advertising information that is stored in the data storage element 151 is the signal of video signal of uncompressed, Shuo Zi R for example, G, the luminance signal and the colour signal YcbCr of B signal or numeral, the user can come the system controller 161 of drive system control unit 16 via user's interface unit 19, and control data read/write controller 141 will be stored in, and image data reads out in the data storage element 151, this signal is the digital signal 108 of YcbCr or RGB, signal 108 is delivered in image and the graphic process unit 120 again, the digital signal 102 that this image and graphic process unit 120 can receive from image-decoding device 111 simultaneously, see through that this image and graphic process unit 120 are mixed two kinds of signal of video signal 102 and 108 or overlapping, and will mix or overlapping signal 113 is delivered in the image coder 131 of image and voice signal output unit 13 and converted this digital signal to anaiog signal 119, again this analogy signal 119 is exported in the television set 21 and play.This form of broadcasting image can be broadcasted the image of data storage element 151, and can be added advertisement caption 24 (Caption orOn-Screen-Display) on TV programme by user's interface unit 19 shown in Figure 1A, B in the mode of mixing mutually.In addition, shown in Figure 1B, this sprite 22, mother picture 23 and advertisement caption 24 all can and be listed in on figure 25 television image as a setting, these figure 25 visual user's demands self manufacture under the default pattern.
Please refer to shown in Figure 2, cause image and graphic process unit 120 in the present embodiment is to handle with the YcbCr signal format of the scanning that interweaves, therefore, this image and graphic process unit 120 receive the signal 108 from data read/write controller 141, as the RGB image format signal of sequential scanning, this image and graphic process unit 120 promptly can be by the image in it and graphical format transducer 123 with conversion of signals become the to interweave signals of YcbCr of scanning.
When if image and graphic process unit 120 receive from the signal 108 of the YcbCr of image-decoding device 111 or rgb format simultaneously, this image and processor 120 be a wherein signal of self imaging and graphic decoder 111 or data read/write controller 141 in the future, for example: with the signal of video signal of data read/write controller 141 after image format converter 123 conversions, be used as sprite, and utilize image zooming device 125 that it is reduced into 1/2,1/4 or the sprite signal 130b of 1/N, can with another mother picture signal of video signal 130a from image-decoding device 111, this signal 130a can be not treated, directly by image format converter 123 and image zooming device 125, reach the picture signal 130c that is produced from graphic process unit 124, these three signal 130a, 130b and 130c can deliver in image and the graphics overlay/blender 127, this image of mat and the 127 overlapping or mixing of graphics overlay/blender, this overlapping or mixed composite signal can add captions thereon by captions display 126, and then generation is as the composite signal 130 of TV programme and ad content, this composite signal 130 after the processing via image figure signal output device 128, promptly becomes the input signal 113 of the image coder 131 among Fig. 3 again.
Please refer to shown in Fig. 3 and Figure 1A, the B, the signal of this mother picture 23 can be the signal of video signal 101 from TV programme, and 22 of this sprites are from the homemade image of user that is stored in the data storage element 151.This sprite 22 can switch mutually with mother picture 23, and the time of switching is controlled by system controller 161, can be regularly or at random (Random).The position of sprite 22 also can be changed by system controller, for example be positioned at the upper right corner or the lower left corner, the display mode of sprite 22 can be melt, incorporate (Fan in, Fan out) and translucent (Semi-transparent) troubled water miscellaneous.
Please refer to shown in Figure 3 again.This image coder 131 includes digitized video to the analogy image converter, make it convert YcbCr signal 113 that should numeral to the synthetic image fundamental frequency signal of analogy or the YC signal 119 of S-Video, deliver to the image input endpoint 20 of television set then, shown in Figure 1A, image can be played out via television set 21.The system controller 161 of this system control unit 16 mainly is the processing of the audio-visual facsimile signal of each unit of control, playing under the audio-visual pattern, the user can intercut or interrupt advertisement by the remote control equipment of user's interface unit 19, and size or its position of change advertisement picture, the show or hide captions, perhaps switch PIP etc., shown in Figure 1A, Figure 1B.
(2) pattern of recording video and audio
Please refer to shown in Figure 4ly, it is Full Featured embodiment of the present invention.Fig. 4 is image compression/de-compression device 181 and the sound compression/de-compression device 182 that adds image and sound compression/decompression unit 18 in Fig. 3, make it can be used to compress audiovisual materials, so that can reduce data storage element 151 needed memory capacitys during recording video and audio.Can with the signal of video signal 101 of analogy and voice signal 211 after digitlization and compression, be recorded in the data storage element 151 under this framework.
The signal of video signal 101 of this analogy and voice signal 211 can be the audio-visual output signal of broadcast TV program, or from other audio and video player material, obtain as projector, digital audio-video laser disc player etc.This image-decoding device 111 and sound class are the signal of video signal 102 and the voice signals 212 that can convert the signal of video signal 101 and the voice signal 211 of this analogy to numeral respectively than the transducer 112 to numeral, this digital signal of video signal 102 and voice signal 212 can be distinguished mat image compressor reducer 181 and sound compressor reducer 182 with Signal Compression, compress signal of video signal 102 and the voice signal 212 finished, can be controlled at the data storage address and the saving format thereof of data storage element 151 again via data read/write controller 141.The mode of image compression/de-compression can be JPEG, MPEG or other modes, and the mode of sound compression/de-compression can be ADPCM, MPEG or other modes.If the capacity of data storage element 151 is enough big, the signal of video signal 102 of numeral and voice signal 212 also can be without image compressor reducer 181 and sound compressor reducers 182, and directly deposit in the data storage element 151 via data read/write controller 141.When playing, signal of video signal 107 and voice signal 213 through overcompression decompress via image decompressor 181 and sound decompressor 182 for reverse, remaining playing process is then identical with the audio-visual process of (1) broadcast, therefore repeated description no longer.
Please refer to the embodiment of economical framework shown in Figure 3, the signal of video signal 102 of the uncompressed that this is digital can be stored in the data storage element 151 via data read/write controller 141, therefore also can recording image.
(3) default pattern
Please refer to Fig. 3 and shown in Figure 4, under the pattern of default, the user can mat user interface unit 19 equipment, for example stored operational orders in the content of picture and text stored in the data memory 1623 and the program storage 1622 are imported and chosen to keyboard, or the content and the operational order of picture and text be presented on the screen one by one, and use the upper and lower, left and right key to choose in the mode of menu.This user's interface unit 19 also can be a handwritten loader, and the user can come the content of operational order and input picture and text with hand-written mode.Therefore, under the default pattern, can finish following work:
1, utilize the user's interface unit 19 of Fig. 3 and Fig. 4 and the graphic process unit 124 in image among Fig. 2 and the graphic process unit 120 to come graphing, background graphics 25 shown in Figure 1B, and it is stored in the data memory 1623 or data storage element 151 of Fig. 3 and Fig. 4.
2, utilize in the data memory 1623 stored literal to edit captions and show required advertisement cliction, and this data storage returned data memory 1623 or be stored in the data storage element 151.
3, preestablish the time that begins and stop that will break for commercialsy with and the number of times of repeat playing.
4, preestablish size, the position of source, the picture of the sprite that will break for commercialsy, the mode and the time of demonstration.
5, select the graph-text content that to break for commercialsy in advance, set size, the position of picture, the time and the mode of demonstration, for example: glimmer, revolving horse lantern.
6, stored system works is instructed and the interior stored data of data memory in download and the refresh routine memory 1622.
Please more simultaneously with reference to figure 2, Fig. 3 and shown in Figure 4, every hardware unit of the invention described above and every software program all can utilize existing technology to finish, and therefore its operation principle no longer is described in detail in detail.
Please refer to shown in Figure 1A, because the designing technique of IC and the improvement of Manufacturing Technology of IC, image of the present invention and sound input unit 11, image and Graphics Processing Unit 12, image and voice output unit 13, image and sound compression/decompression unit 18, data read/write control unit 14, system control unit 16 all can be under the specifications that meets economic benefit and practicality, mat IC technology is made (for example 1 or 2 IC), therefore cost of the present invention can be cheap, and price also can meet popular demand.
The present invention can become a monomer certainly, or is built in other the device.Every functional unit among Figure 1A of the present invention can be different from compound mode that this paper gives an example and come and other device, for example: the function of box on digital television, the teaching machine (Digital Set-Top Box), digital camera or digital audio-video CD-ROM device is integrated mutually, or become its additional function, and reach optimized economic benefit.
As shown in Figure 5, be that the framework that the present invention and digital audio-video laser disc videocorder are integrated into one illustrates figure, wherein except the function square of image and graphic process unit 120, all the other are the existing function of general digital audio-video laser disc videocorder, therefore the present invention combines with digital audio-video laser disc videocorder, only spending under few cost, promptly can reach the function of recording and intercut television advertising.
For example Fig. 6 is that the framework that the present invention and digital camera are integrated into one illustrates again, wherein except image-decoding device 111, image and graphic process unit 120 and need the function square of the complicated system controller of function and user's interface, all the other are the existing function of general digital camera.
For example shown in Figure 7 again, be to illustrate figure for economical framework that the present invention and digital television are integrated into one.Present embodiment does not contain the function of the graphic process unit 124 in image and the Graphics Processing Unit 12.The hardware function structure of Fig. 7 is similar with the framework of the digital television function that PIP is generally arranged, image-decoding device 111 wherein and sound class ratio/digital quantizer 112 are to be used for decoding the signal of existing matching test program, i.e. alleged leaving over (legacr) signal in the Digital Television.Therefore utilize digital television only to need to add in addition the function that can allow the user add copy of the present invention, play the needed software driver of audio-visual pattern and default pattern and use the IC memory card of store digital audiovisual materials to replace former IC memory card, can reach and on television set, break for commercialsy and the effect of message as pay per view management usefulness.
Comprehensively above-mentioned; as long as contain the device of all or part of functional unit of the present invention; if the process of its audio-visual processing and storage and mode are similar or identical with the present invention; and can be used on TV programme, breaking for commercialsy and intercutting message; all can belong in the scope of this patent application, be subjected to the protection of this patent application.
Above-listed detailed description is the explanation that has at a possible embodiments of the present invention, and this embodiment is not in order to limiting claim of the present invention, does not allly break away from the equivalence that skill spirit of the present invention does and implements or change, all should be contained in the claim of this case.
Claims (12)
1, a kind ofly make the content of television advertising and the method on TV programme of breaking for commercialsy, it is characterized in that: the audio-visual and photo information that will shoot with video-corder and make is stored in the data storage unit; Take out the data of stored audio-visual and picture and text in this data storage unit, and mat image and Graphics Processing Unit are mixed data or overlapping, to incorporate on the TV programme of sending here from image and sound input unit, the mode that this fusion image broadcasts has: the image of data storage unit and the image of TV programme can be broadcasted in the mode of mixing mutually, or adopt the mode of PIP to broadcast in equitant mode; And can on TV programme, add advertisement caption.
2, a kind ofly make the content of television advertising and the device on TV programme of breaking for commercialsy, it is characterized in that it includes:
Image and sound input unit, it can convert the image that received and the anaiog signal of sound to digital signal;
Image and Graphics Processing Unit, it can graphing, also image and figure can be mixed mutually or overlapping incorporating on the TV programme of being sent here from image and voice signal input unit, and produce captions on TV programme;
Image and voice output unit, it is to convert the image of numeral and voice signal to anaiog signal;
The data storage unit, it is the data that is used for storing image and sound and picture and text;
Data read/write control unit, it is to be the address of reading or writing of data in the control data storage element and the packing form of time and data thereof,
System control unit, it can the above-mentioned every unit action of control under the operator scheme of playing audio-visual, recording video and audio and default;
User's interface unit, the user can come the command system control unit by this unit;
The image and the sound of can be in advance during use digital camera or digital camera shadow machine being shot with video-corder are stored on the data storage unit, or with the data storage of the audio-visual and picture and text of computer made in the data storage unit, also can utilize general audio-visual equipment that the image and the voice signal of analogy are delivered to image and sound input unit, after this conversion of signals become digital signal, see through data read/write control unit again signal is write in the data storage unit so that store; During broadcast, can read through the audiovisual materials that data read/write control unit will be stored in the data storage unit, audiovisual materials are delivered in image and the Graphics Processing Unit again, at this moment, this image and Graphics Processing Unit receive the video-audio signal of the TV programme that self imaging and voice signal input unit send here simultaneously, by image and Graphics Processing Unit two kinds of signals are mixed or overlapping after, see through image and voice signal output unit again this conversion of signals is become anaiog signal, deliver on the television set then and play.
3, as claimed in claim 2ly a kind ofly make the content of television advertising and the device on TV programme of breaking for commercialsy, it is characterized in that this device also further includes:
Image and sound compression/decompression unit, it can or decompress image and voice signal compression;
Can utilize during use general audio-visual equipment with the image of analogy and sound delivery to image and sound input unit, after this conversion of signals become digital signal, be resent in image and the sound compression/decompression unit after this Signal Compression, see through data read/write control unit and signal is write in the data storage unit store; During broadcast, can see through the audiovisual materials that data read/write control unit will be stored in the data storage unit and read, after image and sound compression/decompression unit are with signal decompression, again signal be delivered in image and the Graphics Processing Unit.
4, describedly a kind ofly make the content of television advertising and the device on TV programme of breaking for commercialsy as claim 2 or 3, it is characterized in that, wherein this image and sound input unit comprise image-decoding device and sound class ratio/digital quantizer, this image-decoding device can convert the signal of video signal of analogy to the signal of video signal of numeral, and this sound class ratio/digital quantizer can convert the voice signal of analogy to the voice signal of numeral.
5, describedly a kind ofly make the content of television advertising and the device on TV programme of breaking for commercialsy as claim 2 or 3, it is characterized in that: wherein this image and Graphics Processing Unit can be image and graphic process unit, and this image and graphic process unit include:
Memory Controller and image and graphics process memory, this image and graphics process memory are to be used for the data that temporary image and Graphics Processing Unit produce in the process of handling image and drawing, and this Memory Controller is used for the access time and the address of control data;
The image isochronous controller is used so that two image energies that image and sound input unit are produced are synchronous;
At least more than one image and graphical format transducer, it is used for the conversion of the signal format of image and figure, and the form that sequential scanning is converted to the scanning that interweaves;
Graphic process unit, it has the function of graphing, this graphic process unit can be multifaceted structure, for example with image at grade, also can be used as the background of image or prospect and come arranged side by side with image, overlapping or mixing mutually;
At least more than one image zooming device, it is the size of image is dwindled to scale or to amplify;
The captions display, it can add captions on TV programme;
Image and graphics overlay/blender, it can be with image overlap or mixing;
Image figure signal output device, it is the output interface of image and figure signal;
Data port and control port, it is as image and Graphics Processing Unit and the system control unit interface between the two, is used for mutual data transmission and transmit control command.
6, describedly a kind ofly make the content of television advertising and the device on TV programme of breaking for commercialsy as claim 2 or 3, it is characterized in that: this image and voice output unit comprise an image coder and sound figure to analogy converter, this image coder can convert the signal of video signal of numeral to the signal of video signal of analogy, and this sound figure can convert the voice signal of numeral to the voice signal of analogy to analogy converter.
7, describedly a kind ofly make the content of television advertising and the device on TV programme of breaking for commercialsy as claim 2 or 3, it is characterized in that: wherein this data read/write control unit can be data read/write controller, and this data read/write controller can be IC memory card read/write controller, laser disc read/write controller or magnetic disc read/write controller.
8, describedly a kind ofly make the content of television advertising and the device on TV programme of breaking for commercialsy as claim 2 or 3, it is characterized in that: wherein this data storage unit can be the data storage element, and this data storage element can be IC memory card, laser disc or magnetic disc.
9, as claimed in claim 3ly a kind ofly make the content of television advertising and the device on TV programme of breaking for commercialsy, it is characterized in that: wherein this image and sound compression/decompression unit mainly comprise image compression/de-compression device and sound compression/de-compression device, this image compression/de-compression device is to be used for signal of video signal compression or decompression, and this sound compression/de-compression device is to be used for voice signal compression or decompression.
10, describedly a kind ofly make the content of television advertising and the device on TV programme of breaking for commercialsy as claim 2 or 3, it is characterized in that: wherein this system control unit consists predominantly of system controller and various memory, this system controller is the controller for systemic-function, this memory comprises memory cache, program storage and data memory, this memory cache operational order sign indicating number that to be temporary transient stocking system controller when work commonly used and the memory of data computation, this program storage is the needed software program of stocking system, and data memory is the needed data of stocking system.
11, describedly a kind ofly make the content of television advertising and the device on TV programme of breaking for commercialsy as claim 2 or 3, it is characterized in that: wherein this user's interface unit can be remote controller, keyboard or hand input device or other input unit, can come reproduction time and position, the demonstration on television image of the cliction of edit advertisement, the figure of drawing advertisement, control advertisement or does not show captions or operate every function by this user's interface unit.
12, describedly a kind ofly make the content of television advertising and the device on TV programme of breaking for commercialsy as claim 2 or 3, it is characterized in that: the pattern of its operation can be divided into: play audio-visual pattern, the pattern of recording video and audio and the pattern of default, it plays audio-visual pattern is to intercut the advertisement of the audio-visual and picture and text of being recorded with this device and television set, the pattern of its recording video and audio is to record desired audiovisual materials with this device, and it is stored in data memory, the pattern of its default is to allow the user come the cliction of edit advertisement and the figure of drafting advertisement, and preestablishes the content of the audio-visual and picture and text that will break for commercialsy, the size and location of picture, the time that begins and stop or the number of times of its repeat playing.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA021487936A CN1503554A (en) | 2002-11-21 | 2002-11-21 | Device and method for making television advertisement and inserting into television program |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA021487936A CN1503554A (en) | 2002-11-21 | 2002-11-21 | Device and method for making television advertisement and inserting into television program |
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| Publication Number | Publication Date |
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| CN1503554A true CN1503554A (en) | 2004-06-09 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA021487936A Pending CN1503554A (en) | 2002-11-21 | 2002-11-21 | Device and method for making television advertisement and inserting into television program |
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| CN (1) | CN1503554A (en) |
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