CN107147718B - Directional advertisement data publishing method, server and intelligent television terminal - Google Patents
Directional advertisement data publishing method, server and intelligent television terminal Download PDFInfo
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- CN107147718B CN107147718B CN201710331882.3A CN201710331882A CN107147718B CN 107147718 B CN107147718 B CN 107147718B CN 201710331882 A CN201710331882 A CN 201710331882A CN 107147718 B CN107147718 B CN 107147718B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/643—Communication protocols
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The embodiment of the invention discloses a targeted advertisement data issuing method, a server and an intelligent television terminal. The method comprises the steps that an advertisement data publishing server obtains advertisement data to be published, the advertisement data are packaged and sorted to form an advertisement data packaging file, a selection instruction used for selecting a target area group and/or a target group is received, and downloading information of the advertisement data packaging file is sent to the target area group and/or the target group based on an XMPP protocol, so that an intelligent television terminal contained in the target area group and/or the target group downloads the advertisement data packaging file according to the downloading information. In the scheme, based on the XMPP protocol, the advertisement data can be timely and actively pushed to the intelligent television terminal with the demand through the target area group and/or the target group.
Description
Technical Field
The invention relates to the technical field of communication, in particular to a directional publishing method of advertisement data, a server and an intelligent television terminal.
Background
In modern life, advertisements are widely distributed, commercial advertisements are an important form for enterprises to promote products, occupy markets and provide labor, and effect advertisements are an important way for government departments, social institutions and even individuals to popularize various bulletins, introspection and statements.
The traditional methods for delivering television advertisement data mainly comprise two methods, one method is a method for transmitting the latest advertisement data information on a CABLE line in a broadcasting manner, the method can effectively deliver the advertisement data to a television terminal, but needs to occupy data transmission bandwidth for a long time, is one-way delivery, is used for uniformly delivering advertisements to all television terminals, cannot deliver corresponding advertisements to terminal users with different requirements, and is not in accordance with the requirements of the existing bidirectional and intelligent broadcast network; the other method is a method for regularly inquiring and extracting the latest advertisement data information through the television based on the IP bidirectional network, and the method can also effectively deliver the advertisement data to the television, but the television is required to regularly and actively inquire and extract the advertisement data information, so that the television cannot timely receive the latest television advertisement data, and the method is not suitable for delivering the advertisement data with high requirement on the timeliness of delivery.
In the prior art, two methods for delivering television advertisements cannot actively and timely deliver advertisement data for users with different requirements.
Disclosure of Invention
In order to solve the related technical problems, the invention provides a targeted advertisement data issuing method, a server and an intelligent television terminal, which can realize that an advertisement issuing server actively pushes corresponding advertisement data for intelligent television terminal users with different requirements in time.
In order to achieve the above purpose, the embodiment of the invention adopts the following technical scheme:
in a first aspect, an embodiment of the present invention provides a method for targeted distribution of advertisement data, which is applied to an IP bidirectional cable television network, and the method includes:
acquiring advertisement data to be released;
packaging and arranging the advertisement data to form an advertisement data packaging file;
receiving a selection instruction for selecting a target regional group and/or a target group;
and sending the downloading information of the advertisement data packaging file to the target area group and/or the target group based on an XMPP protocol so that the intelligent television terminal contained in the target area group and/or the target group downloads the advertisement data packaging file according to the downloading information.
In a second aspect, an embodiment of the present invention provides a method for targeted distribution of advertisement data, which is applied to an IP bidirectional cable television network, and the method includes:
receiving downloading information of an advertisement data packaging file sent to a target area group and/or a target group by an advertisement data publishing server based on an XMPP protocol;
and downloading the advertisement data packaging file according to the downloading information based on an HTTP protocol or an FTP protocol.
In a third aspect, an embodiment of the present invention provides an advertisement data distribution server, including:
one or more first processors;
a first storage device for storing one or more programs,
when executed by the one or more first processors, cause the one or more first processors to implement a method of targeted distribution of advertisement data as described above in relation to the first aspect.
In a fourth aspect, an embodiment of the present invention provides an intelligent television terminal, including:
one or more second processors;
a second storage device for storing one or more programs,
when executed by the one or more second processors, cause the one or more second processors to implement a targeted distribution method of advertisement data as described in the second aspect above.
The technical scheme provided by the embodiment of the invention has the following beneficial effects:
in the technical scheme, the advertising data publishing server establishes XMPP connection with the intelligent television terminal through the target area group and/or the target group based on the XMPP protocol, when the advertisement data to be issued is acquired, the advertisement data is automatically packaged and arranged to form an advertisement data packaging file, and the intelligent television terminal which needs to push the current advertisement data is selected according to the actual requirement, the downloading information of the advertisement data packaging file can be actively pushed to the intelligent television terminal through the target area group and/or the target group in time based on the XMPP protocol, so that the intelligent television terminal can download the advertisement data packaging file in time according to the downloading information, by assigning the regional group and/or the group to the intelligent television terminal, an operator can conveniently and timely directionally push different advertisement data to the intelligent television terminal users with requirements, and the service quality of the operator is improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings used in the description of the embodiments of the present invention will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the contents of the embodiments of the present invention and the drawings without creative efforts.
Fig. 1 is a schematic flowchart of a method for targeted distribution of advertisement data according to an embodiment of the present invention;
fig. 2 is a schematic flowchart of a method for targeted distribution of advertisement data according to a second embodiment of the present invention;
fig. 3 is a schematic flowchart of a targeted distribution method of advertisement data according to a third embodiment of the present invention;
fig. 4 is a schematic flowchart of a targeted distribution method of advertisement data according to a fourth embodiment of the present invention;
fig. 5 is a schematic structural diagram of an advertisement data distribution server according to a fifth embodiment of the present invention;
fig. 6 is a schematic structural diagram of an intelligent television terminal according to a sixth embodiment of the present invention.
Detailed Description
In order to make the technical problems solved, technical solutions adopted and technical effects achieved by the present invention clearer, the technical solutions of the embodiments of the present invention will be described in further detail below with reference to the accompanying drawings, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Example one
Please refer to fig. 1, which is a flowchart illustrating a method for targeted distribution of advertisement data according to an embodiment of the present invention. The method of the embodiment can be applied to a scene that an operator directs to publish the advertisement data for the smart television terminal, and can be executed by the advertisement data publishing server, and specifically can be implemented by software and/or hardware integrated on the advertisement data publishing server.
As shown in fig. 1, the method for targeted distribution of advertisement data of this embodiment may include the following steps:
and S110, acquiring advertisement data to be issued.
For example, the advertisement data to be published may refer to personalized advertisement data produced by an operator according to requirements of different smart television terminal users, for example, advertisement data suitable for being published to smart television terminals of hotels and hotels, or advertisement data sent to residents in the fotian area by the government of the fotian area in Shenzhen city through the smart television terminals, and the like. The method for acquiring the advertisement data to be published includes various methods, such as that an operator directly makes the advertisement data on an advertisement data publishing server, acquires the advertisement data from a mobile memory, or downloads the advertisement data from other cloud servers.
And S120, packaging and arranging the advertisement data to form an advertisement data packaging file.
For example, when an operator needs to release advertisement data, the advertisement data release server edits and stores the advertisement data according to an operation event of an operator, releases the completed advertisement data, and automatically finishes the work of data arrangement and packaging of the advertisement data in a file manner to form an advertisement data packaging file, so that the intelligent television terminal can download the advertisement data packaging file by using a uniform access address. The advertisement packaging data file contains the content of the whole advertisement data, and specifically includes but is not limited to an advertisement picture file, an advertisement video file, an advertisement display control configuration file, an interactive advertisement file designed based on an HTML5 static webpage template, and the like.
The advertisement data publishing server may be specifically divided into an interface technology between the advertisement editing and publishing cloud server and the advertisement push cloud server, where the interface technology between the advertisement editing and publishing cloud server and the advertisement push cloud server may be an interface technology between servers, an HTTP/TCP interface communication technology between servers may be adopted, and an interface technology of message communication, such as RabbitMQ or ActiveMQ, may also be adopted. The technologies can realize real-time data communication between the advertisement editing and publishing cloud server and the advertisement pushing cloud server.
S130, receiving a selection instruction for selecting the target area group and/or the target group.
Illustratively, the advertisement data distribution server assigns corresponding regional groups and groups to all managed intelligent television terminals in advance according to the operation events of the operator. When the operator issues the advertisement data, a selection instruction needs to be sent to the advertisement data issuing server, and a target area group and/or a target group which needs to be launched with the current advertisement data are selected, so that the advertisement data issuing server launches the advertisement data to the intelligent television terminal contained in the selected target area group and/or the selected target group.
S140, based on an XMPP protocol, the downloading information of the advertisement data packaging file is sent to the target area group and/or the target group, so that the intelligent television terminal contained in the target area group and/or the target group downloads the advertisement data packaging file according to the downloading information.
Illustratively, the advertisement data publishing server may include an XMPP message push terminal, the smart tv terminal may correspondingly include an XMPP message receiving terminal and an advertisement Application management service APP (Application), each group of the region group corresponds to a chat room number, and each group also corresponds to a chat room number. The advertising data publishing server establishes XMPP connection with the plurality of intelligent television terminals through the chat room numbers corresponding to the target area groups and/or the target groups, wherein the XMPP message pushing end manages the chat room numbers of the area groups and/or the groups, and each intelligent television terminal is associated with the chat room numbers of the corresponding area groups and/or the groups.
After finishing the data sorting and packaging work, the advertisement data publishing server sends a publishing notification of advertisement data to be published to the XMPP message pushing end, wherein the publishing notification comprises downloading information of an advertisement data packaging file and ID information of the target area group and/or the target group selected in the S130; the XMPP message pushing end sends the download information to the chat room number corresponding to the selected target area group and/or the target group according to the ID information of the selected target area group and/or the target group based on an XMPP protocol; for the intelligent television terminal belonging to the target area group and/or the target group, receiving the downloading information from the chat room number corresponding to the target area group and/or the target group through an XMPP message receiving terminal, and actively transmitting the received downloading information to an advertisement application management service (APP) through the XMPP message receiving terminal; after receiving the download information transmitted from the XMPP message receiving end, the advertisement application management service APP needs to analyze the download information, acquire the download address information of the advertisement data package file release contained in the download information, and finally download the advertisement data package file from the advertisement data release server based on the HTTP protocol or the FTP protocol, thereby completing the whole processing process of the targeted and rapid push of the advertisement data.
In conclusion, in the scheme, the advertisement data publishing server establishes an XMPP connection with the smart television terminal through the target area group and/or the target group based on an XMPP protocol, when advertisement data to be published is obtained, the advertisement data is automatically packaged and sorted to form an advertisement data packaged file, and the smart television terminal needing to push the current advertisement data is selected according to actual requirements.
Example two
Please refer to fig. 2, which is a flowchart illustrating a method for targeted distribution of advertisement data according to a second embodiment of the present invention. The main difference between the present embodiment and the first embodiment is that the present embodiment further adds the contents of S210, S220, S230, S240, and S250 on the basis of the first embodiment.
As shown in fig. 2, the method for targeted distribution of advertisement data of this embodiment may include the following steps:
s210, defining a plurality of regional groups according to a first operation event of an operator, and appointing the regional group to which each intelligent television terminal belongs according to a first preset rule.
For example, in an embodiment of the present invention, the advertisement data distribution server may designate a plurality of managed smart tv terminals to correspond to a region group to which the smart tv terminals belong according to a first operation event of an operator, where the first preset rule may refer to division of administrative regions (province, city, county), and define and manage the smart tv terminals in a tree-shaped hierarchical data structure according to different regions. The management modes of the regional groups are hierarchical, the intelligent television terminals of the regional group at the next level belong to the regional group at the previous level, and the same intelligent television terminal can only appear in one regional group and cannot coexist in a plurality of regional groups at the same time in the regional group at the same level. For example, a smart television terminal in the futian region in shenzhen city can belong to a region group corresponding to guangdong province, a region group corresponding to shenzhen city and a region group corresponding to the futian region at the same time, but the smart television terminal cannot belong to a region group corresponding to guangxi province, a region group corresponding to guangzhou city and a region group corresponding to the luohu region at the same time. The advertisement data publishing server appoints corresponding regional groups for all the managed intelligent television terminals according to the regional group management rule, adds ID information for each regional group, each intelligent television terminal belongs to at least one regional group, and the server database stores the mapping relation between each intelligent television terminal and the regional group ID.
And S220, defining a plurality of groups according to a second operation event of the operator, and assigning the groups to which the intelligent television terminals belong according to a second preset rule.
For example, in another embodiment of the present invention, the advertisement data distribution server may further designate a plurality of managed smart tv terminals to a group to which the terminals belong according to a second operation event of the operator, where the group is defined according to a second preset rule, the group is relatively free and is not hierarchical, a plurality of smart tv terminals may be freely organized together to form a user group, and the same smart tv terminal may appear in a plurality of groups. For example, the operator may designate all the intelligent television terminals belonging to hotels and hotels in a group according to actual conditions, and the intelligent television terminals in the group are suitable for delivering the same type of advertisement information, such as travel advertisements. For another example, the operator may further define that the group a is suitable for delivering personal security advertisement, and define that the group B is suitable for delivering education advertisement, and then may assign the smart television terminal in the school to both the group a and the group B. The advertisement data issuing server appoints corresponding groups for all the managed intelligent television terminals according to the group management rule, ID information is added to each group, each intelligent television terminal belongs to at least one group, and the server database stores the mapping relation between each intelligent television terminal and the group ID. The intelligent television terminals are managed based on group division, and the intelligent television terminals with the same advertisement needs are usually assigned to the same group.
For example, in another embodiment, the advertisement data distribution server may further assign one smart tv terminal to one regional group and one group at the same time according to an operation event of the operator. For example, the smart tv terminal of a hotel in the fopristal area may belong to a regional group corresponding to the fopristal area, and may also belong to a group corresponding to the hotel and the hotel, and even for such a relatively special smart tv terminal, the advertisement data distribution server may further divide the group based on the regional group, for example, the smart tv terminals of the hotel and the fopristal area are assigned to one group.
It should be noted that the advertisement data distribution server may further perform editing operations such as adding, editing, querying, modifying, deleting, etc. on the regional group and/or the group in the database according to actual needs. And the execution order of S210 and S220 is not limited when executing.
And S230, receiving an inquiry request sent by the intelligent television terminal based on the HTTP or the FTP, wherein the inquiry request carries characteristic information of the intelligent television terminal and is used for requesting to inquire the regional group and/or the group to which the intelligent television terminal belongs.
Illustratively, the feature information of the smart television terminal may be any one or more of a smart card number, a device ID, or an IP address. And the advertisement data publishing server can uniquely determine the corresponding intelligent television terminal according to the characteristic information of the intelligent television terminal.
And S240, inquiring the regional group and/or group to which the intelligent television terminal belongs in the database according to the characteristic information.
Illustratively, the advertisement data publishing server determines a unique smart television terminal through the characteristic information, searches the region group and/or group corresponding to the smart television terminal in the database, and the searched region group and/or group corresponding to the smart television terminal is a target region group and/or target group.
And S250, returning the inquired target area group and/or target group information to the intelligent television terminal, and establishing XMPP connection with the intelligent television terminal.
For example, a specific process of establishing an XMPP connection between the advertisement data distribution server and the smart tv terminal may be as follows:
the advertisement data issuing server receives an association request sent by the intelligent television terminal, wherein the association request carries target area group and/or target group information and is used for requesting to associate the intelligent television terminal with the target area group and/or the target group; and the advertising data publishing server establishes XMPP connection with the intelligent television terminal through the target area group and/or the target group based on an XMPP protocol.
Illustratively, the smart television terminal receives the ID information of the target area group and/or the target group returned by the advertisement data publishing server, and stores the ID information in the memory for use in subsequent query of advertisement data. And the intelligent television terminal initiates a login request and an association request to the advertisement data publishing server according to the ID information of the target area group and/or the target group, and establishes permanent XMPP connection with the advertisement data publishing server if the login to the advertisement data publishing server is successful and the association to the chat room number of the target area group and/or the target group is successful.
And S260, acquiring advertisement data to be issued.
And S270, packaging and arranging the advertisement data to form an advertisement data packaging file.
S280, receiving a selection instruction for selecting the target area group and/or the target group.
S290, based on the XMPP protocol, sending the downloading information of the advertisement data packaging file to the target area group and/or the target group, so that the intelligent television terminal contained in the target area group and/or the target group downloads the advertisement data packaging file according to the downloading information.
In conclusion, in the scheme, the advertisement data publishing server establishes a permanent XMPP connection with the smart television terminal through the target area group and/or the target group based on an XMPP protocol, when advertisement data to be published is obtained, the advertisement data is automatically packaged and sorted to form an advertisement data packaged file, the smart television terminal which needs to push the current advertisement data is selected according to actual conditions, and the downloading information of the advertisement data packaged file can be timely and actively pushed to the smart television terminal through the target area group and/or the target group, so that the smart television terminal can timely download the advertisement data packaged file according to the downloading information.
EXAMPLE III
Please refer to fig. 3, which is a flowchart illustrating a method for targeted distribution of advertisement data according to a third embodiment of the present invention. The method of the embodiment can be applied to a scene in which an operator directs to issue advertisement data to the smart television terminal, and can be executed by the smart television terminal, and specifically can be implemented by software and/or hardware integrated on the smart television terminal.
As shown in fig. 3, the method for targeted distribution of advertisement data provided in this embodiment may include the following steps:
s310, receiving the downloading information of the advertisement data packaging file sent to the target area group and/or the target group by the advertisement data publishing server based on the XMPP protocol.
Illustratively, the advertisement data publishing server may include an XMPP message push terminal, the smart tv terminal includes an XMPP message receiving terminal and an advertisement application management service APP, the target group corresponds to a chat room number, and the target group also corresponds to a chat room number. The advertising data publishing server establishes XMPP connection with the plurality of intelligent television terminals through the chat room numbers corresponding to the target area groups and/or the target groups, wherein the XMPP message pushing end manages the chat room numbers of the area groups and/or the groups, and each intelligent television terminal is associated with the chat room numbers of the corresponding area groups and/or the groups.
After finishing the data arrangement and packaging work, the advertisement data publishing server sends a publishing notice of advertisement data to be published to an XMPP message pushing end, wherein the publishing notice comprises downloading information of an advertisement data packaging file and ID information of a target area group and/or a target group selected by an operator; the XMPP message pushing end sends the download information to the chat room number corresponding to the selected target area group and/or the target group according to the ID information of the selected target area group and/or the target group based on an XMPP protocol; and for the intelligent television terminal belonging to the target area group and/or the target group, receiving the downloading information of the advertisement data packaging file from the chat room number corresponding to the target area group and/or the target group through an XMPP message receiving terminal.
And S320, downloading the advertisement data packaging file according to the downloading information based on the HTTP protocol or the FTP protocol.
Illustratively, an XMPP message receiving terminal of the smart television terminal actively transmits received download information to an advertisement application management service APP, after the advertisement application management service APP receives the download information transmitted from the XMPP message receiving terminal, the download information needs to be analyzed, download address information of advertisement data package file release contained in the download information is obtained, and finally, an HTTP protocol or an FTP protocol is adopted to download the advertisement data package file from an advertisement data release server, so that the whole processing process of rapidly pushing advertisement data is completed.
In summary, in the present technical solution, the smart tv terminal establishes an XMPP connection with the advertisement data distribution server through the target zone group and/or the target group in advance based on an XMPP protocol, receives download information of the advertisement data package file sent by the advertisement data distribution server to the target zone group and/or the target group based on the XMPP protocol, and based on an HTTP protocol or an FTP protocol, downloading the advertisement data package file according to the download information, actively receiving the download information of the advertisement data package file directionally delivered by the advertisement data releasing server through the target area group and/or the target group in time, and downloading the advertisement data package file in time according to the download information, by the scheme, operators can conveniently and timely push different advertisement data to required intelligent television terminal users in a targeted manner, and service quality of the operators is improved.
Example four
Please refer to fig. 4, which is a flowchart illustrating a targeted advertisement data publishing method according to a fourth embodiment of the present invention. The main difference between the present embodiment and the third embodiment is that the present embodiment adds the contents of S410, S420, S430 and S460 on the basis of the third embodiment.
As shown in fig. 4, the method for targeted distribution of advertisement data of this embodiment may include the following steps:
s410, based on the HTTP or FTP, sending a query request to the advertisement data publishing server, wherein the query request carries the characteristic information of the intelligent television terminal and is used for querying the regional group and/or the group to which the intelligent television terminal belongs.
Illustratively, the feature information of the smart television terminal may be any one or more of a smart card number, a device ID, or an IP address. And the advertisement data publishing server can uniquely determine the corresponding intelligent television terminal according to the characteristic information of the intelligent television terminal.
And S420, receiving the target area group and/or target group information returned by the advertisement data issuing server in response to the query request.
Illustratively, the advertisement data publishing server determines a unique smart television terminal through the characteristic information, searches the region group and/or group corresponding to the smart television terminal in the database, and the searched region group and/or group corresponding to the smart television terminal is a target region group and/or target group.
S430, establishing XMPP connection with the advertisement data publishing server according to the target area group and/or the target group information based on the XMPP protocol.
For example, a specific process of establishing an XMPP connection between the smart tv terminal and the advertisement data distribution server may be as follows:
the intelligent television terminal sends an association request to an advertisement data publishing server, wherein the association request carries target area group and/or target group information and characteristic information of the intelligent television terminal and is used for requesting to associate the intelligent television terminal with the target area group and/or the target group; the intelligent television terminal establishes XMPP connection with the advertisement data publishing server through the target area group and/or the target group based on the XMPP protocol.
Illustratively, the smart television terminal receives the ID information of the target area group and/or the target group returned by the advertisement data publishing server, and stores the ID information in the memory for use in subsequent query of advertisement data. And the intelligent television terminal initiates a login request and an association request to the advertisement data publishing server according to the ID information of the target area group and/or the target group, and establishes permanent XMPP connection with the advertisement data publishing server if the login to the advertisement data publishing server is successful and the association to the chat room number of the target area group and/or the target group is successful.
S440, based on the XMPP protocol, receiving the downloading information of the advertisement data packaging file sent to the target area group and/or the target group by the advertisement data publishing server.
And S450, downloading the advertisement data packaging file according to the downloading information based on the HTTP or the FTP.
And S460, analyzing the advertisement data packaging file, obtaining advertisement data and putting.
Illustratively, the advertisement application management service APP of the smart television terminal parses the advertisement data package file, may obtain an advertisement data file (such as an advertisement picture file, an advertisement video file, etc.) and an advertisement display control configuration file, and puts the advertisement data file on the display screen of the smart television terminal according to the content information of the advertisement display control configuration file.
In summary, in the present technical solution, the smart tv terminal establishes a permanent XMPP connection with the advertisement data distribution server through the target zone group and/or the target group in advance based on the XMPP protocol, receives download information of the advertisement data package file sent by the advertisement data distribution server to the target zone group and/or the target group based on the XMPP protocol, and based on the HTTP protocol or the FTP protocol, downloading the advertisement data package file according to the download information, actively receiving the download information of the advertisement data package file directionally delivered by the advertisement data releasing server through the target area group and/or the target group in time, and downloading the advertisement data package file in time according to the download information, by the scheme, operators can conveniently and timely push different advertisement data to required intelligent television terminal users in a targeted manner, and service quality of the operators is improved.
On the basis of the above embodiments, the embodiment of the present invention further supplements an embodiment of a processing mode for special situations such as a standby state or a power-off state of the smart television terminal when advertisement data is pushed, and specifically includes the following steps:
when the intelligent television terminal is started, triggering a certain advertisement position, for example, triggering a starting advertisement position, and realizing that the information of the advertisement position is popped out when the intelligent television terminal enters the broadcasting mode, or triggering an advertisement position of a channel changing bar when the intelligent television terminal receives a channel changing instruction, or triggering the advertisement position popped out by live broadcasting when the intelligent television terminal receives a live broadcasting instruction, and the like. The advertisement space is a specific area which is divided from a television screen and is used for displaying advertisement data which is newly released by an advertisement data releasing server.
And the XMPP message receiving end of the intelligent television terminal sends an application request to the XMPP message pushing end of the advertisement data publishing server to apply for extracting newly published advertisement data of a certain advertisement position. The application request carries information such as ID information of the target area group and/or the group, characteristic information of the intelligent television terminal, advertisement positions and the like. And the advertisement data issuing server responds to the application request and returns the latest advertisement data issued on the advertisement position to the XMPP message receiving end of the intelligent television terminal. And an XMPP message receiving end on the intelligent television terminal receives the latest advertisement data returned by the advertisement data publishing server and then transmits the received latest advertisement data information to the advertisement application management service APP by adopting a terminal internal communication mechanism, wherein the terminal internal communication mechanism can be an RPC communication mode or an Android inter-application broadcast mode. After receiving the latest advertisement data information from the XMPP message receiving end, the advertisement application management service APP needs to analyze the data, obtain the address information of the advertisement data package file release contained in the data, and finally download the advertisement data package file from the advertisement data release server by adopting a mode of an HTTP (hyper text transport protocol) or FTP (file transfer protocol) protocol, thereby completing the processing of the targeted delivery supplement flow of the advertisement data.
EXAMPLE five
Please refer to fig. 5, which is a schematic structural diagram of an advertisement data distribution server according to a fifth embodiment of the present invention. FIG. 5 illustrates a block diagram of an exemplary advertising data distribution server 512 suitable for use in implementing embodiments of the present invention. The advertisement-data distribution server 512 shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiment of the present invention.
As shown in fig. 5, the advertisement-data distribution server 512 is represented in the form of a general-purpose computing device. The components of the advertisement data distribution server 512 may include, but are not limited to: one or more first processors or first processing units 516, a system memory 528, and a bus 518 that couples various system components including the system memory 528 and the first processing unit 516.
And, when the one or more programs included in the above-mentioned advertisement data distribution server 512 are executed by the one or more first processors or first processing units 516, the programs perform the following operations:
acquiring advertisement data to be released; packaging and arranging the advertisement data to form an advertisement data packaging file; receiving a selection instruction for selecting a target regional group and/or a target group; and sending the downloading information of the advertisement data packaging file to the target area group and/or the target group based on an XMPP protocol so that the intelligent television terminal contained in the target area group and/or the target group downloads the advertisement data packaging file according to the downloading information.
The advertisement-data distribution server 512 typically includes a variety of computer-system readable media. Such media may be any available media that is accessible by the advertising data distribution server 512 and includes both volatile and nonvolatile media, removable and non-removable media.
The system memory 528 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)530 and/or cache memory 532. The advertisement-data distribution server 512 may further include other removable/non-removable, volatile/nonvolatile computer-system storage media. By way of example only, storage system 534 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 5, and commonly referred to as a "hard drive"). Although not shown in FIG. 5, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 518 through one or more data media interfaces. Memory 528 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 540 having a set (at least one) of program modules 542, including but not limited to an operating system, one or more application programs, other program modules, and program data, may be stored in, for example, the memory 528, each of which examples or some combination may include an implementation of a network environment. The program modules 542 generally perform the functions and/or methodologies of the described implementations of the invention.
The advertising data distribution server 512 may also be in communication with one or more external devices 514 (e.g., keyboard, pointing device, display 524, etc.), one or more devices that enable a user to interact with the advertising data distribution server 512, and/or any device (e.g., network card, modem, etc.) that enables the advertising data distribution server 512 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 522. Also, the advertisement-data distribution server 512 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the internet) through the network adapter 520. As shown, the network adapter 520 communicates with the other modules of the advertisement data distribution server 512 via the bus 518. It should be appreciated that, although not shown in the figures, other hardware and/or software modules may be used in conjunction with the advertisement data publication server 512, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The first processing unit 516 executes various functional applications and data processing by running programs stored in the system memory 528, for example, implementing a targeted distribution method of advertisement data provided by an embodiment of the present invention.
EXAMPLE six
Please refer to fig. 6, which is a schematic structural diagram of an intelligent television terminal according to a sixth embodiment of the present invention. Fig. 6 illustrates a block diagram of an exemplary smart television terminal 612 suitable for use in implementing embodiments of the present invention. The smart tv terminal 612 shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of the application of the embodiment of the present invention.
As shown in fig. 6, the smart tv terminal 612 is represented in the form of a general smart tv device. The components of the smart tv terminal 612 may include, but are not limited to: one or more second processors or second processing units 616, a system memory 628, and a bus 618 that couples various system components including the system memory 628 and the first processing unit 616.
And, when the one or more programs included in the above-mentioned smart tv terminal 612 are executed by the one or more second processors or second processing units 616, the programs perform the following operations:
receiving downloading information of an advertisement data packaging file sent to a target area group and/or a target group by an advertisement data publishing server based on an XMPP protocol; and downloading the advertisement data packaging file according to the downloading information based on an HTTP protocol or an FTP protocol.
For a detailed description of the structure of the smart television terminal 612, reference may be made to the detailed description of the advertisement data distribution server 512 in the fifth embodiment, and details are not repeated here.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (8)
1. A method for directionally publishing advertisement data is applied to an IP bidirectional cable television network, and is characterized by comprising the following steps:
establishing XMPP connection with the intelligent television terminal;
the XMPP connection is established with the intelligent television terminal, and the method comprises the following steps: receiving an association request sent by the intelligent television terminal, wherein the association request carries the region group to which the intelligent television terminal belongs and/or the group information to which the intelligent television terminal belongs, and is used for requesting to associate the intelligent television terminal with the region group to which the intelligent television terminal belongs and/or the group to which the intelligent television terminal belongs; on the basis of an XMPP protocol, establishing XMPP connection with the intelligent television terminal through the affiliated regional group and/or the affiliated group;
acquiring advertisement data to be released;
packaging and arranging the advertisement data to form an advertisement data packaging file;
receiving a selection instruction for selecting a target regional group and/or a target group;
and sending the downloading information of the advertisement data packaging file to the target area group and/or the target group based on an XMPP protocol so that the intelligent television terminal contained in the target area group and/or the target group downloads the advertisement data packaging file according to the downloading information.
2. The method of claim 1, wherein before obtaining the advertisement data to be distributed, further comprising:
receiving an inquiry request sent by the intelligent television terminal based on an HTTP (hyper text transport protocol) or FTP (file transfer protocol), wherein the inquiry request carries characteristic information of the intelligent television terminal and is used for requesting to inquire a regional group and/or a group to which the intelligent television terminal belongs;
according to the characteristic information, inquiring the regional group and/or group to which the intelligent television terminal belongs in a database;
and returning the inquired area group and/or group information to the intelligent television terminal.
3. The method of claim 1, wherein before obtaining the advertisement data to be distributed, further comprising:
defining a plurality of regional groups according to a first operation event of an operator, and appointing the regional group to which each intelligent television terminal belongs according to a first preset rule;
and defining a plurality of groups according to a second operation event of the operator, and assigning the group to each intelligent television terminal according to a second preset rule.
4. A method for directionally publishing advertisement data is applied to an IP bidirectional cable television network, and is characterized by comprising the following steps:
on the basis of an XMPP protocol, establishing XMPP connection with an advertisement data publishing server through a regional group to which the intelligent television terminal belongs and/or a group to which the intelligent television terminal belongs;
the XMPP-based establishing XMPP connection with the advertisement data publishing server through the area group to which the smart television terminal belongs and/or the group to which the smart television terminal belongs includes: sending an association request to the advertisement data publishing server, wherein the association request carries the affiliated regional group and/or affiliated group information and the characteristic information of the intelligent television terminal, and is used for requesting to associate the intelligent television terminal with the affiliated regional group and/or affiliated group; on the basis of an XMPP protocol, establishing XMPP connection with the advertisement data publishing server through the affiliated regional group and/or the affiliated group;
receiving the downloading information of the advertisement data packaging file sent to the target area group and/or the target group by the advertisement data publishing server based on an XMPP protocol;
and downloading the advertisement data packaging file according to the downloading information based on an HTTP protocol or an FTP protocol.
5. The method as claimed in claim 4, wherein before receiving the download information of the advertisement data package file sent by the advertisement data distribution server to the target regional group and/or the target group based on the XMPP protocol, the method further comprises:
based on an HTTP (hyper text transport protocol) or an FTP (file transfer protocol), sending a query request to the advertisement data publishing server, wherein the query request carries characteristic information of the intelligent television terminal and is used for querying the regional group and/or group to which the intelligent television terminal belongs;
and receiving the affiliated regional group and/or affiliated group information returned by the advertisement data issuing server in response to the query request.
6. The method of claim 4, wherein after downloading the advertisement data package file according to the download information based on the HTTP protocol or the FTP protocol, further comprising:
and analyzing the advertisement data packaging file to obtain advertisement data and putting and displaying the advertisement data.
7. An advertisement data distribution server characterized by comprising:
one or more first processors;
a first storage device for storing one or more programs,
when executed by the one or more first processors, cause the one or more first processors to implement a method of targeted distribution of advertisement data as claimed in any of claims 1-3.
8. An intelligent television terminal, comprising:
one or more second processors;
a second storage device for storing one or more programs,
when executed by the one or more second processors, cause the one or more second processors to implement a method of targeted distribution of advertisement data as claimed in any of claims 4-6.
Priority Applications (2)
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| CN201710331882.3A CN107147718B (en) | 2017-05-10 | 2017-05-10 | Directional advertisement data publishing method, server and intelligent television terminal |
| PCT/CN2018/071098 WO2018205657A1 (en) | 2017-05-10 | 2018-01-04 | Method for targetedly publishing advertising data, server, and smart television terminal |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710331882.3A CN107147718B (en) | 2017-05-10 | 2017-05-10 | Directional advertisement data publishing method, server and intelligent television terminal |
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| CN107147718B (en) * | 2017-05-10 | 2020-09-08 | 深圳创维数字技术有限公司 | Directional advertisement data publishing method, server and intelligent television terminal |
| CN108429792B (en) * | 2018-02-07 | 2021-01-26 | 广州市统云网络科技有限公司 | Information push platform management code encoding method and network management platform |
| CN110582004A (en) * | 2018-06-07 | 2019-12-17 | 青岛海尔多媒体有限公司 | television system of hotel, video playing method and information sharing method |
| CN111353808B (en) * | 2018-12-24 | 2024-02-20 | 北京国双科技有限公司 | Method for determining media region information and related equipment |
| CN109862376B (en) * | 2019-02-28 | 2021-06-01 | 广州方硅信息技术有限公司 | Live content delivery system, method and device, list server and storage medium |
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| CN101075892A (en) * | 2007-03-28 | 2007-11-21 | 腾讯科技（深圳）有限公司 | Method, server and customer terminal for releasing advertisement |
| US9760891B2 (en) * | 2007-04-02 | 2017-09-12 | Nokia Technologies Oy | Providing targeted advertising content to users of computing devices |
| CN101969546A (en) * | 2009-09-30 | 2011-02-09 | 突触计算机系统（上海）有限公司 | Method and device for providing electric program, publishing and presenting advertisement |
| CN102083000A (en) * | 2009-11-30 | 2011-06-01 | 中国移动通信集团湖南有限公司 | Mobile advertisement releasing system, method and related device |
| CN102984554A (en) * | 2011-09-02 | 2013-03-20 | 华为软件技术有限公司 | Method, apparatus and system for IPTV (internet protocol television) advertising delivery |
| CN103996131B (en) * | 2014-04-30 | 2017-05-24 | 杭州顺网科技股份有限公司 | Method for precision advertising at online game players |
| CN106330993A (en) * | 2015-06-17 | 2017-01-11 | 中兴通讯股份有限公司 | Advertisement pushing method and device |
| CN105872004A (en) * | 2015-12-22 | 2016-08-17 | 乐视网信息技术（北京）股份有限公司 | Information pushing method and device specific to terminal |
| CN107147718B (en) * | 2017-05-10 | 2020-09-08 | 深圳创维数字技术有限公司 | Directional advertisement data publishing method, server and intelligent television terminal |
| CN107124628B (en) * | 2017-05-10 | 2020-08-11 | 深圳创维数字技术有限公司 | Advertisement data publishing method and system |
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| CN107147718A (en) | 2017-09-08 |
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