CN113112301A - Vehicle advertisement pushing method, system and computer readable storage medium - Google Patents
Vehicle advertisement pushing method, system and computer readable storage medium Download PDFInfo
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- CN113112301A CN113112301A CN202110418180.5A CN202110418180A CN113112301A CN 113112301 A CN113112301 A CN 113112301A CN 202110418180 A CN202110418180 A CN 202110418180A CN 113112301 A CN113112301 A CN 113112301A
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Abstract
The invention discloses a vehicle advertisement pushing method, a vehicle advertisement pushing system and a computer readable storage medium, wherein the method comprises the following steps: accessing a preset interface of the TSP platform to acquire first advertisement information; judging whether the first advertisement information is consistent with second advertisement information stored locally; if not, the first advertisement information is stored to the local to update the second advertisement information; pushing the advertisement to the vehicle end according to a preset rule and the second advertisement information; the push advertisement of the vehicle machine can be continuously updated for the vehicle user, repeated advertisement with repeated push contents to the same vehicle end is avoided, the vehicle machine keeps novelty, and the vehicle advertisement profit is improved.
Description
Technical Field
The invention relates to the field of vehicles, in particular to a vehicle advertisement pushing method, a vehicle advertisement pushing system and a computer readable storage medium.
Background
Currently, vehicle operation is an emerging profit model, wherein vehicle-mounted advertisement push is an important module for vehicle operation. The vehicle-mounted advertisement can provide a brand-new space with wide coverage and high consumer contact frequency, can fill up the blank of information in the way of passengers, and realizes the profit of sold vehicles again.
However, the pushing of the vehicle advertisement is rigid and single at present, and the situation that the same advertisement is repeatedly pushed to the same vehicle end for multiple times often occurs, so that a user loses interest in the vehicle-mounted advertisement and even generates bored emotion.
Disclosure of Invention
The invention aims to: a vehicle advertisement push method, system and computer-readable storage medium are provided.
The technical scheme of the invention is as follows: in a first aspect, the present invention provides a vehicle advertisement pushing method, including:
accessing a preset interface of the TSP platform to acquire first advertisement information;
judging whether the first advertisement information is consistent with second advertisement information stored locally;
if not, saving the first advertisement information to the local to update the second advertisement information;
and pushing the advertisement to the vehicle end according to a preset rule and the second advertisement information.
In a preferred embodiment, the accessing the TSP platform default interface to obtain the first advertisement information includes:
and accessing a TSP platform preset interface to acquire first advertisement information pushed by the TSP platform based on vehicle information, wherein the vehicle information at least comprises a vehicle type and vehicle configuration data.
In a preferred embodiment, the accessing the TSP platform default interface to obtain the first advertisement information includes:
and accessing a preset interface of the TSP platform to acquire first advertisement information stored by the TSP platform.
In a preferred embodiment, after accessing the TSP platform default interface to obtain the first advertisement information, the method further includes:
and when the first advertisement information is failed to be acquired, accessing the preset interface of the TSP platform to acquire a startup welcome picture.
In a preferred embodiment, the advertisement information at least includes advertisement pictures and picture related information, and the picture related information includes picture names, picture priority levels, and valid start time and valid end time of each picture.
In a preferred embodiment, the saving the first advertisement information to the local to update the second advertisement information includes:
downloading and storing the inconsistent advertisement pictures and picture related information in the first advertisement information and the second advertisement information;
and deleting the advertisement pictures and the picture related information which are inconsistent with the advertisement pictures and the picture related information in the first advertisement information in the second advertisement information.
In a preferred embodiment, the pushing the advertisement to the vehicle end according to the preset rule and the second advertisement information includes:
and pushing the advertisement picture to a vehicle end according to the effective starting time and the effective ending time of the picture, the priority level and the local time.
In a second aspect, the present invention provides a vehicle advertisement delivery system, the system comprising:
the acquiring module is used for accessing a preset interface of the TSP platform to acquire first advertisement information;
the judging module is used for judging whether the first advertisement information is consistent with second advertisement information stored locally;
the storage module is used for storing the first advertisement information to the local to update the second advertisement information when the judgment result that whether the first advertisement information is consistent with the second advertisement information stored locally by the judgment module is negative;
and the pushing module is used for pushing the advertisement to the vehicle end according to the preset rule and the second advertisement information.
In a preferred embodiment, the obtaining module is specifically configured to access the TSP platform preset interface to obtain the first advertisement information pushed by the TSP platform based on vehicle information, where the vehicle information at least includes a vehicle type and vehicle configuration data.
In a third aspect, the present invention provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the method of any of the first to third aspects.
Compared with the prior art, the invention has the advantages that: provided are a vehicle advertisement push method, system and computer-readable storage medium, the method comprising: accessing a preset interface of the TSP platform to acquire first advertisement information; judging whether the first advertisement information is consistent with second advertisement information stored locally; if not, the first advertisement information is stored to the local to update the second advertisement information; pushing the advertisement to the vehicle end according to a preset rule and the second advertisement information; the push advertisement of the vehicle machine can be continuously updated for the vehicle user, repeated advertisement with repeated push contents to the same vehicle end is avoided, the vehicle machine keeps novelty, and the vehicle advertisement profit is improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
Fig. 1 is a flowchart of a vehicle advertisement push method provided in embodiment 1 of the present invention;
fig. 2 is a flowchart of the vehicle advertisement delivery method according to embodiment 1 after the IVI is powered on;
fig. 3 is a structural diagram of a vehicle advertisement delivery system provided in embodiment 2 of the present invention.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.
As described in the background of the present application, in current vehicle advertisement operation, a situation that an advertisement with repeated contents is repeatedly pushed to the same vehicle end often occurs many times, and pushing the same advertisement all the time results in poor advertisement effect and low profit, and easily causes a user to lose interest in the vehicle-mounted advertisement or even generate boring emotion, thereby further affecting the profit of vehicle advertisement operation. In view of the foregoing problems, the present application provides a method and a system for pushing vehicle advertisements, and a computer-readable storage medium, where an IVI (vehicle-mounted integrated information processing system) on a vehicle accesses a preset interface of a TSP platform to obtain first advertisement information, and determines second advertisement information that is pre-locally stored in the first advertisement information, and if the first advertisement information is different from the first advertisement information, the second advertisement information that is locally stored is updated, so that advertisement content pushed to a user can be updated in time and continuously, repeated advertisement pushing of content to the same vehicle end for multiple times is avoided, novelty of a vehicle is maintained, and profit of vehicle advertisements is improved.
Example 1: the embodiment provides a vehicle advertisement pushing method, which is shown in fig. 1 and includes:
and S1, accessing a TSP platform preset interface to acquire first advertisement information.
In a preferred embodiment, the accessing the TSP platform default interface to obtain the first advertisement information includes:
and accessing a TSP platform preset interface to acquire first advertisement information pushed by the TSP platform based on vehicle information, wherein the vehicle information at least comprises a vehicle type and vehicle configuration data. The TSP platform judges the vehicle type and configuration of the IVI which initiates the request at present, and pushes the picture of the corresponding resolution to the IVI.
Preferably, the first advertisement information at least includes advertisement pictures and picture related information, and the picture related information includes picture names, picture priority levels, and valid start time and valid end time of each picture. And the TSP platform end pushes corresponding advertisement pictures and relevant information of each advertisement picture to the IVI according to the vehicle type and configuration data of the vehicle.
In a preferred embodiment, the steps specifically include: and accessing a preset interface of the TSP platform to acquire first advertisement information stored by the TSP platform.
Specifically, a starting welcome content interface is newly added to the TSP platform. And after the IVI is started, the TSP platform welcome content interface is accessed to acquire first advertisement information stored by the TSP platform. The TSP platform at least stores a preset number of advertisement pictures or advertisement videos or advertisement audios. Illustratively, the TSP platform stores at least 30 advertisement pictures. After the IVI is started, the TSP platform welcome content interface is accessed to obtain first advertisement information stored by the TSP platform, wherein the first advertisement information stored by the TSP platform can be obtained, or the first advertisement information pushed by the TSP platform according to the vehicle type and configuration data of the vehicle can be obtained.
And S2, judging whether the first advertisement information is consistent with the second advertisement information stored locally.
The second advertisement information at least comprises advertisement pictures and picture related information, wherein the picture related information comprises picture names, picture priority levels, and effective starting time and effective ending time of each picture.
After the IVI is powered on each time, an access request is initiated according to an interface protocol to access the preset interface, after the content of the first advertisement information of the TSP platform preset interface is obtained, whether all advertisement pictures and picture related information in the first advertisement information are consistent with all pictures and picture related information in the second advertisement information stored locally is judged, if so, no operation is performed, and if not, the step S3 is executed.
And S3, saving the first advertisement information to the local to update the second advertisement information.
And when the second advertisement information stored locally is inconsistent with the first advertisement information content in the TSP platform preset interface, downloading and storing the first advertisement information to the local to update the local advertisement content.
In a preferred embodiment, the steps specifically include:
and S31, downloading and saving the advertisement picture and the picture related information which are inconsistent in the first advertisement information and the second advertisement information.
And the IVI only downloads the advertisement picture updated by the platform, namely the advertisement picture with inconsistent content in the first advertisement information and the second advertisement information, in combination with the advertisement picture and the picture related information in the second advertisement information stored locally, so that the consistent advertisement picture is not downloaded repeatedly, and the flow loss is reduced.
And S32, deleting the advertisement pictures and the picture related information which are inconsistent with the advertisement pictures and the picture related information in the first advertisement information in the second advertisement information.
And adding and deleting the second advertisement information stored in the IVI according to the first advertisement information in the TSP platform preset interface, and keeping consistent with the picture information and the number in the preset interface all the time. The phenomenon that the memory cannot be loaded after the locally stored pictures are continuously increased is avoided.
In a preferred embodiment, after accessing the TSP platform default interface to obtain the first advertisement information in step S2, the method further includes:
and SA, when the first advertisement information is failed to be obtained, accessing a preset interface of the TSP platform to obtain a startup welcome picture.
Specifically, the TSP platform has the capacity of increasing or decreasing welcome pictures at the TSP platform end, and when the welcome pictures stored in the TSP platform exceed the preset welcome picture number, the welcome pictures are manually deleted and/or automatically deleted after overtime, so that later-stage operation is facilitated.
And S4, pushing the advertisement to the vehicle end according to the preset rule and the second advertisement information.
In a preferred embodiment, the method comprises the steps of:
and pushing the advertisement picture to a vehicle end according to the effective starting time and the effective ending time of the picture, the priority level and the local time.
When the IVI is started next time, the IVI displays the effective starting time and the effective ending time of the picture in the second advertisement information according to the stored effective starting time and the effective ending time and the priority level, preferentially displays the advertisement picture which accords with the effective time and has high priority in combination with the local time of the IVI, and then displays the advertisement picture which accords with the effective time and has low priority. Illustratively, the IVI local time is 15: 03, the advertisement picture with high priority, which includes the effective starting time and the effective ending time of the picture in the advertisement information and has the time, is preferentially displayed.
If the effective starting time and the effective ending time of a plurality of (two or more) advertisement pictures comprise the IVI local time and have the same priority level, one of the advertisement pictures is randomly displayed. If the effective starting time and the effective ending time of the stored advertisement pictures do not accord with the local time, the welcome pictures are displayed.
Illustratively, the priority ranking is three levels, one highest and three lowest; the seasonal welcome map is three-level, the ordinary advertising welcome map is two-level, and the emergency advertising welcome map is one-level.
Referring to fig. 2, when the IVI is started, the startup animation is played, and after the startup animation is finished, the welcome interface 3S is continuously displayed; and entering a safety prompting flow, carrying a default welcome picture when the IVI leaves a factory, and restoring factory settings without deleting all downloaded startup display pictures.
Secondly, the downloading is carried out firstly and then the replacement is carried out, if the downloading process has interruption operations such as network disconnection, shutdown, power failure and the like, the locally stored content cannot be influenced.
The embodiment provides a vehicle advertisement pushing method, a vehicle advertisement pushing system and a computer-readable storage medium, wherein the method comprises the following steps: accessing a preset interface of the TSP platform to acquire first advertisement information; judging whether the first advertisement information is consistent with second advertisement information stored locally; if not, the first advertisement information is stored to the local to update the second advertisement information; pushing the advertisement to the vehicle end according to a preset rule and the second advertisement information; the push advertisement of the vehicle machine can be continuously updated for the vehicle user, repeated advertisement with repeated push contents to the same vehicle end is avoided, the vehicle machine keeps novelty, and the vehicle advertisement profit is improved.
Example 2: the present embodiment provides a vehicle advertisement delivery system, which is shown in fig. 3 and includes:
and the obtaining module 21 is configured to access the TSP platform preset interface to obtain the first advertisement information.
And the judging module 22 is configured to judge whether the first advertisement information is consistent with the second advertisement information stored locally.
The storage module 23 is configured to store the first advertisement information to the local to update the second advertisement information when the determination module determines that the first advertisement information is not consistent with the locally stored second advertisement information.
And the pushing module 24 is used for pushing the advertisement to the vehicle end according to the preset rule and the second advertisement information.
In a preferred embodiment, the obtaining module 21 is specifically configured to access the TSP platform default interface to obtain the first advertisement information pushed based on the vehicle information, where the vehicle information includes at least a vehicle type and vehicle configuration data.
In a preferred embodiment, the obtaining module 21 is configured to access the TSP platform default interface to obtain the first advertisement information pushed based on the vehicle information, where the vehicle information includes at least a vehicle type and vehicle configuration data.
More preferably, the system further comprises: and the access acquisition module 24 is configured to access the preset interface of the TSP platform to acquire a boot welcome picture when the acquisition module 21 fails to acquire the first advertisement information.
In a preferred embodiment, the saving module 23 comprises:
the downloading unit is used for downloading and storing the inconsistent advertisement pictures and picture related information in the first advertisement information and the second advertisement information;
and the deleting unit is used for deleting the advertisement pictures and the picture related information which are inconsistent with the advertisement pictures and the picture related information in the first advertisement information in the second advertisement information.
In a preferred embodiment, the pushing module 24 is specifically configured to push the advertisement picture to the vehicle according to the effective start time and the effective end time of the picture, the priority level and the local time.
It should be noted that: in the vehicle advertisement push system provided in the above embodiment, when a page generation service is triggered, only the division of the above function modules is used for illustration, and in practical applications, the function distribution may be completed by different function modules according to needs, that is, the internal structure of the device is divided into different function modules, so as to complete all or part of the functions described above. In addition, the vehicle advertisement push system and the vehicle advertisement push method provided by the embodiment belong to the same concept, namely the system is based on the vehicle advertisement push method, and the specific implementation process is detailed in the method embodiment and is not repeated herein.
The vehicle advertisement push system provided in this embodiment is used for implementing the vehicle advertisement push method provided in embodiment 1, and its beneficial effects are the same as those of the vehicle advertisement push method provided in embodiment 1, and are not described herein again.
Example 3: the present embodiment provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of:
accessing a preset interface of the TSP platform to acquire first advertisement information;
judging whether the first advertisement information is consistent with second advertisement information stored locally;
if not, saving the first advertisement information to the local to update the second advertisement information;
and pushing the advertisement to the vehicle end according to a preset rule and the second advertisement information.
In a preferred embodiment, when executed by a processor, the computer program further implements the following steps:
and accessing a TSP platform preset interface to acquire first advertisement information pushed by the TSP platform based on vehicle information, wherein the vehicle information at least comprises a vehicle type and vehicle configuration data.
In a preferred embodiment, when executed by a processor, the computer program further implements the following steps:
and accessing a preset interface of the TSP platform to acquire first advertisement information stored by the TSP platform.
In a preferred embodiment, when executed by a processor, the computer program further implements the following steps:
and after the TSP platform preset interface is accessed to obtain the first advertisement information, when the first advertisement information is failed to be obtained, the TSP platform preset interface is accessed to obtain the startup welcome picture.
In a preferred embodiment, the advertisement information at least includes advertisement pictures and picture related information, and the picture related information includes picture names, picture priority levels, and valid start time and valid end time of each picture.
In a preferred embodiment, when executed by a processor, the computer program further implements the following steps:
downloading and storing the inconsistent advertisement pictures and picture related information in the first advertisement information and the second advertisement information;
and deleting the advertisement pictures and the picture related information which are inconsistent with the advertisement pictures and the picture related information in the first advertisement information in the second advertisement information.
In a preferred embodiment, when executed by a processor, the computer program further implements the following steps:
and pushing the advertisement picture to a vehicle end according to the effective starting time and the effective ending time of the picture, the priority level and the local time.
The beneficial effects of a computer-readable storage medium provided in this embodiment for processing and executing the steps of the vehicle advertisement push method provided in embodiment 1 are the same as those of the vehicle advertisement push method provided in embodiment 1, and are not repeated herein.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, and the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be, but is not limited to, a read-only memory, a magnetic or optical disk, and the like.
It should be understood that the above-mentioned embodiments are only illustrative of the technical concepts and features of the present invention, and are intended to enable those skilled in the art to understand the contents of the present invention and implement the present invention, and not to limit the scope of the present invention. All modifications made according to the spirit of the main technical scheme of the invention are covered in the protection scope of the invention.
Claims (10)
1. A vehicle advertisement pushing method, characterized in that the method comprises:
accessing a preset interface of the TSP platform to acquire first advertisement information;
judging whether the first advertisement information is consistent with second advertisement information stored locally;
if not, saving the first advertisement information to the local to update the second advertisement information;
and pushing the advertisement to the vehicle end according to a preset rule and the second advertisement information.
2. The vehicle advertisement pushing method according to claim 1, wherein the accessing the TSP platform preset interface to acquire the first advertisement information includes:
and accessing a TSP platform preset interface to acquire first advertisement information pushed by the TSP platform based on vehicle information, wherein the vehicle information at least comprises a vehicle type and vehicle configuration data.
3. The vehicle advertisement pushing method according to claim 1 or 2, wherein the accessing the TSP platform preset interface to acquire the first advertisement information includes:
and accessing a preset interface of the TSP platform to acquire first advertisement information stored by the TSP platform.
4. The vehicle advertisement pushing method according to claim 3, wherein after accessing the TSP platform preset interface to obtain the first advertisement information, the method further comprises:
and when the first advertisement information is failed to be acquired, accessing the preset interface of the TSP platform to acquire a startup welcome picture.
5. The vehicle advertisement pushing method according to claim 1, wherein the advertisement information includes at least advertisement pictures and picture-related information, the picture-related information including picture names, picture priority levels, and valid start times and valid end times of each picture.
6. The vehicle advertisement pushing method according to claim 5, wherein the saving the first advertisement information to the local to update the second advertisement information includes:
downloading and storing the inconsistent advertisement pictures and picture related information in the first advertisement information and the second advertisement information;
and deleting the advertisement pictures and the picture related information which are inconsistent with the advertisement pictures and the picture related information in the first advertisement information in the second advertisement information.
7. The vehicle advertisement pushing method according to claim 5, wherein the pushing the advertisement to the vehicle end according to the preset rule and the second advertisement information comprises:
and pushing the advertisement picture to a vehicle end according to the effective starting time and the effective ending time of the picture, the priority level and the local time.
8. A vehicle advertisement delivery system, the system comprising:
the acquiring module is used for accessing a preset interface of the TSP platform to acquire first advertisement information;
the judging module is used for judging whether the first advertisement information is consistent with second advertisement information stored locally;
the storage module is used for storing the first advertisement information to the local to update the second advertisement information when the judgment result that whether the first advertisement information is consistent with the second advertisement information stored locally by the judgment module is negative;
and the pushing module is used for pushing the advertisement to the vehicle end according to the preset rule and the second advertisement information.
9. The vehicle advertisement pushing system of claim 8, wherein the obtaining module is specifically configured to access a TSP platform preset interface to obtain first advertisement information pushed based on vehicle information, where the vehicle information at least includes a vehicle type and vehicle configuration data.
10. A computer-readable storage medium, characterized in that the readable storage medium has stored thereon a computer program which, when being executed by a processor, carries out the steps of the method of any one of the preceding claims 1 to 7.
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| CN202110418180.5A CN113112301A (en) | 2021-04-19 | 2021-04-19 | Vehicle advertisement pushing method, system and computer readable storage medium |
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| CN202110418180.5A CN113112301A (en) | 2021-04-19 | 2021-04-19 | Vehicle advertisement pushing method, system and computer readable storage medium |
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