CN114428899A - Multimedia resource pushing method and device, electronic equipment and storage medium - Google Patents
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Abstract
The disclosure relates to a multimedia resource pushing method, a multimedia resource pushing device, electronic equipment and a storage medium, wherein the method comprises the steps of displaying a multimedia resource creating page comprising a plurality of material adding areas; responding to the material adding instruction, and displaying the material corresponding to the object to be recommended in the material adding area corresponding to the material adding instruction; responding to a push analysis instruction, and displaying push index data of at least one multimedia resource of the object to be recommended, wherein the push index data is generated based on the currently displayed materials in the multiple material adding areas; the push index data represents the probability of at least one multimedia resource being pushed; and responding to the resource pushing confirmation instruction, and pushing at least one multimedia resource based on the pushing index data. By utilizing the embodiment of the disclosure, the effectiveness and quality of the multimedia resources which are participated in and pushed by the user can be improved, the invalid multimedia resource pushing is reduced, the resource consumption of a platform is reduced, the object recommendation effect is improved, and the system performance is improved.
Description
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to a multimedia resource pushing method and apparatus, an electronic device, and a storage medium.
Background
With the development of internet technology, information push through the internet becomes a new form of information dissemination. For example, object push is performed by delivering multimedia resources for introducing objects such as commodities, applications, and the like on some internet platforms.
In the related art, a user often creates a multimedia resource in advance, and then sends the created multimedia resource to a related multimedia resource pushing platform, and the multimedia resource pushing platform can perform multimedia resource according to a preset pushing strategy. However, in the related art, a user (a publisher of a multimedia resource) only sends a created multimedia resource to a related pushing platform in the whole pushing process, the participation sense of the user is weak, an effective multimedia resource cannot be provided, the object recommendation effect is poor, a large amount of invalid multimedia resources are pushed, and problems of waste of platform resources, reduction of system performance and the like are also caused.
Disclosure of Invention
The present disclosure provides a multimedia resource pushing method, an apparatus, an electronic device, and a storage medium, to at least solve the problems in the related art that a user engagement sense is weak, an effective multimedia resource cannot be provided, an object recommendation effect is poor, and a large amount of invalid multimedia resources are pushed, which also causes waste of platform resources and reduction of system performance. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, a multimedia resource pushing method is provided, including:
displaying a multimedia resource creation page, wherein the multimedia resource creation page comprises a plurality of material adding areas;
responding to a material adding instruction, and displaying a material corresponding to the object to be recommended in a material adding area corresponding to the material adding instruction;
responding to a push analysis instruction, and displaying push index data of at least one multimedia resource of the object to be recommended, wherein the at least one multimedia resource is generated based on currently displayed materials in the plurality of material adding areas;
and responding to a resource pushing confirmation instruction, and pushing the at least one multimedia resource based on the pushing index data.
In an optional embodiment, the presenting, in response to a push analysis instruction, push index data of at least one multimedia resource of the object to be recommended includes:
generating the at least one multimedia asset based on the material shown in the plurality of material addition zones in response to the push analysis instruction;
inputting the at least one multimedia resource into a pushing analysis model for pushing analysis to obtain pushing index data of the at least one multimedia resource;
and displaying the pushing index data of the at least one multimedia resource.
In an optional embodiment, the method further comprises:
and responding to the push analysis instruction, and displaying the at least one multimedia resource.
In an alternative embodiment, the at least one multimedia asset is a plurality of videos of different styles; each video comprises a first video segment and a second video segment; the first video segment is a same video segment of the plurality of videos; the second video segment is a difference video segment of the plurality of videos;
the presenting the at least one multimedia asset comprises:
and displaying a preset video in the plurality of videos and a second video segment of a non-preset video in the plurality of videos.
In an optional embodiment, the at least one multimedia resource is a plurality of multimedia resources with a preset presentation sequence; the multimedia resource creation page comprises a resource display area; the presenting the at least one multimedia asset comprises:
displaying preset multimedia resources in the plurality of multimedia resources in the resource display area;
responding to a resource display switching instruction, and switching the preset multimedia resource displayed in the resource display area into the multimedia resource corresponding to the resource display switching instruction.
In an optional embodiment, the method further comprises:
and responding to the material updating instruction, and updating the material displayed in the material adding area corresponding to the material updating instruction.
In an optional embodiment, the plurality of material adding regions correspond to a plurality of materials, and the method further includes:
and responding to the pushing analysis instruction, and displaying material quality data corresponding to the multiple materials, wherein the material quality data is determined based on material quantities corresponding to the multiple materials in the currently displayed materials.
In an optional embodiment, the plurality of material adding regions correspond to a plurality of materials, and the method further includes:
responding to the push analysis instruction, and displaying material update prompt information of the at least one multimedia resource;
and the material updating prompt information is used for indicating that target materials in the various materials are updated, and the target materials are materials which do not meet preset conditions.
In an optional embodiment, the pushing the at least one multimedia resource based on the pushing index data in response to the resource pushing confirmation instruction includes:
in response to a resource push confirmation instruction, determining a target multimedia resource from the at least one multimedia resource based on the push index data;
and pushing the target multimedia resource based on the pushing index data of the target multimedia resource.
According to a second aspect of the embodiments of the present disclosure, there is provided a multimedia resource pushing apparatus, including:
a creation page display module configured to execute displaying a multimedia asset creation page, the multimedia asset creation page including a plurality of material addition regions;
the material adding module is configured to respond to a material adding instruction, and display a material corresponding to the object to be recommended in a material adding area corresponding to the material adding instruction;
the pushing index data display module is configured to respond to a pushing analysis instruction and display pushing index data of at least one multimedia resource of the object to be recommended, wherein the at least one multimedia resource is generated based on currently displayed materials in the material adding areas;
and the multimedia resource pushing module is configured to execute a pushing process on the at least one multimedia resource based on the pushing index data in response to a resource pushing confirmation instruction.
In an optional embodiment, the pushed metric data presentation module includes:
a multimedia asset generating unit configured to execute generating the at least one multimedia asset based on the material shown in the plurality of material adding regions in response to the push analysis instruction;
the pushing analysis unit is configured to input the at least one multimedia resource into a pushing analysis model for pushing analysis to obtain pushing index data of the at least one multimedia resource;
and the pushing index data presentation unit is configured to perform presentation of the pushing index data of the at least one multimedia resource.
In an optional embodiment, the apparatus further comprises:
a multimedia resource presentation module configured to perform presentation of the at least one multimedia resource in response to the push analysis instruction.
In an alternative embodiment, the at least one multimedia asset is a plurality of videos of different styles; each video comprises a first video segment and a second video segment; the first video segment is a same video segment of the plurality of videos; the second video segment is a difference video segment of the plurality of videos;
the multimedia asset presentation module is further configured to perform: and displaying a preset video in the plurality of videos and a second video segment of a non-preset video in the plurality of videos.
In an optional embodiment, the at least one multimedia resource is a plurality of multimedia resources with a preset display sequence; the multimedia resource creation page comprises a resource display area; the multimedia resource display module comprises:
a preset multimedia resource display unit configured to display a preset multimedia resource in the plurality of multimedia resources in the resource display area;
and the resource display switching unit is configured to execute responding to a resource display switching instruction and switch the preset multimedia resource displayed in the resource display area into the multimedia resource corresponding to the resource display switching instruction.
In an optional embodiment, the apparatus further comprises:
and the material updating module is configured to update the material displayed in the material adding area corresponding to the material updating instruction in response to the material updating instruction.
In an optional embodiment, the plurality of material adding regions correspond to a plurality of types of materials, and the apparatus further includes:
and the material quality data display module is configured to respond to the pushing analysis instruction and display material quality data corresponding to the multiple materials, wherein the material quality data is determined based on material quantities corresponding to the multiple materials in the currently displayed materials.
In an optional embodiment, the plurality of material adding regions correspond to a plurality of types of materials, and the apparatus further includes:
a material update prompt message presentation module configured to perform presentation of material update prompt messages of the at least one multimedia resource in response to the push analysis instruction;
and the material updating prompt information is used for indicating that target materials in the various materials are updated, and the target materials are materials which do not meet preset conditions.
In an optional embodiment, the multimedia resource pushing module includes:
a target multimedia resource determining unit configured to execute, in response to a resource push confirmation instruction, determining a target multimedia resource from the at least one multimedia resource based on the push metric data;
and the pushing processing unit is configured to execute pushing processing on the target multimedia resource based on the pushing index data of the target multimedia resource.
According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any of the first aspects above.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the method of any one of the first aspects of the embodiments of the present disclosure.
According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of any one of the first aspects of the embodiments of the present disclosure.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
in the multimedia resource creating process, the pushing index data of at least one multimedia resource generated based on the currently added material is displayed, so that the multimedia resource of the object to be recommended can be enriched, meanwhile, the user can be helped to timely and accurately know the pushing effect of the at least one multimedia resource generated by the current material, an effective basis can be provided for the user to create the multimedia resource, the effectiveness and the quality of the pushed multimedia resource are effectively improved on the basis of improving the participation sense of the user, the invalid pushing of the multimedia resource is reduced, the object recommending effect is better improved, the platform resource consumption is reduced, and the system performance is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
FIG. 1 is a schematic diagram illustrating an application environment in accordance with an illustrative embodiment;
fig. 2 is a flow chart illustrating a multimedia resource pushing method according to an exemplary embodiment;
FIG. 3 is a schematic illustration of a multimedia asset creation page provided in accordance with an exemplary embodiment;
FIG. 4 is a schematic diagram of a multimedia asset creation page with push metric data presented in accordance with an illustrative embodiment;
FIG. 5 is a flowchart illustrating presentation of push metrics data for at least one multimedia asset of an object to be recommended in response to a push analysis instruction, according to an exemplary embodiment;
FIG. 6 is a schematic diagram of a first video segment of a multi-style video provided in accordance with an exemplary embodiment;
FIG. 7 is a schematic diagram of a second video segment in a style of video provided in accordance with an exemplary embodiment;
FIG. 8 is a schematic diagram of a second video segment in another style of video provided in accordance with an exemplary embodiment;
FIG. 9 is a schematic diagram of a second video segment of another style of video provided in accordance with an exemplary embodiment;
FIG. 10 is a block diagram illustrating a multimedia resource pushing device in accordance with an exemplary embodiment;
FIG. 11 is a block diagram illustrating an electronic device for multimedia asset push in accordance with an exemplary embodiment;
fig. 12 is a block diagram illustrating an electronic device for multimedia asset push according to an example embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the disclosure, as detailed in the appended claims.
It should be noted that, the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are information and data authorized by the user or sufficiently authorized by each party.
Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment according to an exemplary embodiment, which may include a first terminal 100, a server 200, and a second terminal 300, as shown in fig. 1.
In an alternative embodiment, the first terminal 100 may be a terminal for creating a multimedia resource and triggering a multimedia resource push. The server 200 may push the multimedia resource created by the first terminal to the corresponding second terminal 300 based on the push analysis model; the second terminal 300 may be a pushed end (e.g., a viewer end) of the multimedia asset.
In a specific embodiment, the first terminal 100 and the second terminal 200 may include, but are not limited to, electronic devices of smart phones, desktop computers, tablet computers, notebook computers, smart speakers, digital assistants, Augmented Reality (AR)/Virtual Reality (VR) devices, smart wearable devices, and the like, and may also be software running on the electronic devices, such as application programs and the like. Optionally, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.
In an alternative embodiment, the server 200 may be a stand-alone physical server, or may be a server cluster or distributed system formed by a plurality of physical servers.
In addition, it should be noted that fig. 1 shows only one application environment provided by the present disclosure, and in practical applications, other application environments may also be included, for example, more terminals may be included.
In this embodiment, the first terminal 100, the server 200, and the second terminal 300 may be directly or indirectly connected through wired or wireless communication, and the disclosure is not limited herein.
Fig. 2 is a flowchart illustrating a multimedia resource pushing method according to an exemplary embodiment, where the multimedia resource pushing method is used in a terminal electronic device, as shown in fig. 2, and includes the following steps.
In step S201, a multimedia asset creation page is displayed.
In a specific embodiment, the multimedia asset creation page may include a plurality of material addition sections. Specifically, the plurality of material adding regions may be used to add a plurality of materials, and optionally, the plurality of materials may include a title material, an image material, a video material, a description material, an operation control material (a control that is triggered to enter a page related to an object to be recommended corresponding to the multimedia resource), and the like.
In a specific embodiment, as shown in fig. 3, fig. 3 is a schematic diagram of a multimedia asset creation page provided according to an exemplary embodiment. Specifically, as shown in fig. 3, the area corresponding to 301 may be a plurality of material addition areas. Specifically, the method may include a video material adding area, an image material adding area, a title material adding area, a description material adding area (an area for adding description information of an object to be recommended), an operation control material adding area (an area for adding function description of an operation control), a dynamic material adding area (an area for adding materials corresponding to multiple styles), and the like. Specifically, the materials corresponding to the multiple styles added in the dynamic material adding region may correspond to different materials according to different styles, and taking an object diagram style as an example, materials such as an object-related image, an object name, an original object resource (acquiring a virtual resource required by an object to be recommended), a compensation object resource (acquiring a virtual resource required by the object to be recommended after a virtual resource patch is given), and the like may be added. Optionally, the multimedia resource creation page may create at least one multimedia resource of a plurality of objects to be recommended.
In addition, it should be noted that fig. 3 is only a schematic diagram of a multimedia resource creation page, and in an actual application, the multimedia resource creation page may further include more or less content, and may be specifically set according to an actual application requirement.
In step S203, in response to the material adding instruction, a material corresponding to the object to be recommended is displayed in a material adding area corresponding to the material adding instruction.
In a specific embodiment, a plurality of material adding areas may be provided with operation areas corresponding to the material adding instructions, and optionally, the form of the operation areas may include controls, input boxes, and the like.
In step S205, in response to the push analysis instruction, the push index data of at least one multimedia resource of the object to be recommended is displayed.
In a specific embodiment, the push analysis instruction may be automatically triggered after a new material is added to the material addition area, or a preset analysis touch control may be set on the multimedia resource creation page, and accordingly, the push analysis instruction may be triggered by clicking the preset analysis touch control, or the like.
In a specific embodiment, the object to be recommended may be an object that needs to be recommended. Specifically, the object to be recommended may include a commodity, an application program, a novel, and the like. The at least one multimedia resource of the object to be recommended may be at least one multimedia resource for introducing the object to be recommended.
In a specific embodiment, the push index data of at least one multimedia resource may be displayed on a multimedia resource creation page, or may be displayed on a pop-up page.
In a specific embodiment, the at least one multimedia asset is generated based on currently displayed material (i.e. currently added material) in a plurality of material adding areas; specifically, the pushing index data represents a probability that at least one multimedia resource is pushed. In a specific embodiment, the recommendation index data may be a numerical value that is positively correlated with the probability of the multimedia resource being pushed, or may be a symbolic representation of the probability of the multimedia resource being pushed, such as good, average, poor, bad, and the like. Optionally, the recommendation index data may also be an icon representation of the probability that the multimedia resource is pushed.
In practical application, different multimedia resources have different degrees of preference by users, and the same multimedia resource generated based on different materials also has different degrees of preference by users; correspondingly, the method and the device can display the pushing index data of at least one multimedia resource generated based on the currently displayed material of the plurality of material adding areas in the process of creating the at least one multimedia resource of the object to be recommended by combining the material of the object to be recommended, which is added by the user in the plurality of material adding areas, so that the user can know the pushing effect of the at least one multimedia resource generated by the current material timely and accurately, an effective basis can be provided for the user to create the multimedia resource, and the effectiveness of the pushed multimedia resource is improved.
In a specific embodiment, as shown in fig. 4, fig. 4 is a schematic diagram of a multimedia asset creation page with push metric data shown according to an exemplary embodiment. Specifically, in fig. 4, the presentation of the push index data is performed by combining the symbolization and the icon representation of the probability that the multimedia resource is pushed. Specifically, the larger the area of black in the combined icon is, the higher the probability that the corresponding multimedia resource is pushed is.
In an alternative embodiment, as shown in fig. 5, the presenting, in response to the push analysis instruction, the push index data of at least one multimedia resource of the object to be recommended may include the following steps:
in step S501, in response to a push analysis instruction, generating at least one multimedia resource based on the materials displayed in the plurality of material addition areas;
in step S503, inputting at least one multimedia resource into a push analysis model for push analysis, so as to obtain push index data of the at least one multimedia resource;
in step S505, the push index data of at least one multimedia resource is displayed.
In a specific embodiment, the multimedia resource may be a static media resource such as an image and text, or a dynamic media resource such as a video. Optionally, when the at least one multimedia resource includes multiple multimedia resources, the materials and/or layout styles corresponding to the multiple multimedia resources may be different, for example, the multiple multimedia resources may be multimedia resources with different layout styles generated based on different partial materials in the currently displayed materials; alternatively, the plurality of multimedia assets may each be generated based on the same material (e.g., all of the material) currently being presented. In the case where a plurality of multimedia assets are generated based on all currently displayed materials, the layout styles and the like of the plurality of multimedia assets may be different.
In a specific embodiment, the push analysis model may be obtained by training a machine learning model in advance based on the sample multimedia resources and the sample push index data of the sample multimedia resources. Optionally, the sample multimedia resource may be a multimedia resource already pushed in the multimedia resource pushing platform; the sample pushing index data of the sample multimedia resource can be determined by combining with the actual service index data, specifically, the service index data can be different by combining with different actual service requirements, for example, the service index data can be the probability that the multimedia resource is clicked after being pushed; correspondingly, the higher the clicked probability is, the higher the probability that the multimedia resource is pushed is; optionally, the service index data may also be the probability that the multimedia resource enters the associated page corresponding to the multimedia resource after being pushed; correspondingly, the higher the probability of entering the associated page corresponding to the multimedia resource, the higher the probability of the multimedia resource being pushed.
In a specific embodiment, the recommendation analysis model can be updated in a timed manner by combining a newly generated sample multimedia resource in the multimedia resource pushing platform and sample pushing index data of the sample multimedia resource, so as to better improve the recommendation analysis accuracy of the recommendation analysis model, and further to better improve the accuracy of the recommendation index data of the displayed multimedia resource in the multimedia resource creating process.
In the embodiment, in the multimedia resource creating process, the at least one multimedia resource generated based on the currently displayed material in the material adding area is pushed and analyzed, so that a user can be helped to timely and accurately know the pushing effect of the at least one multimedia resource generated based on the currently displayed material, an effective basis can be provided for the user to create the multimedia resource, and the effectiveness of the pushed multimedia resource is improved.
In an optional embodiment, the method further includes:
and responding to the push analysis instruction, and displaying at least one multimedia resource.
In a specific embodiment, after the push analysis instruction is triggered, at least one multimedia resource can be presented in the multimedia resource creation page.
In the above embodiment, in the multimedia resource creating process, by displaying at least one multimedia resource generated based on the currently displayed material in the material adding area, the preview of the multimedia resource can be realized, and the user can be helped to intuitively know the produced video.
In an optional embodiment, the at least one multimedia asset is a plurality of videos with different styles; optionally, the plurality of videos in different styles may correspond to different layout styles, and optionally, each video may include a first video clip and a second video clip; specifically, the first video segment may be the same video segment of a plurality of videos; the second video segment may be a difference video segment of the plurality of videos. Specifically, each of the first video segment and the second video segment may include at least one frame of video image.
Optionally, the presenting at least one multimedia resource may include:
and displaying a preset video in the plurality of videos and a second video segment of a non-preset video in the plurality of videos.
In a specific embodiment, the preset video may be any one of a plurality of videos, or may also be a video that is displayed in a preset priority manner, and the non-preset video may be a video other than the preset video in the plurality of videos.
In a specific embodiment, it is assumed that an object to be recommended is frost, at least one multimedia resource corresponding to the object to be recommended is three videos of different styles, total playing times of the three videos are consistent and each of the three videos includes a video clip played within a first playing time and a video clip played within a second playing time, optionally, it is assumed that video images of the video clip played within the first playing time are consistent, and accordingly, the video clip played within the first playing time may be the first video clip; as shown in fig. 6, fig. 6 is a schematic diagram of a first video segment in a video of one of a plurality of styles provided according to an exemplary embodiment.
Further, assuming that the styles of the video images of the video clips played within the second playing time are not consistent, correspondingly, the video clips played within the second playing time can be used as the second video clips; alternatively, assuming that the three videos of different styles include a video of a multi-graph style, as shown in fig. 7, fig. 7 is a schematic diagram of a second video segment in a video of one style provided according to an exemplary embodiment. Alternatively, assuming that the three videos of different styles include a single-graph style video, as shown in fig. 8, fig. 8 is a schematic diagram of a second video segment in another style of video provided according to an exemplary embodiment. Alternatively, assuming that three videos of different styles include a video of an object diagram style, as shown in fig. 9, fig. 9 is a schematic diagram of a second video segment in another style of video provided according to an exemplary embodiment.
In the above embodiment, when at least one multimedia resource is a plurality of videos of different styles, by displaying the preset video and the second video segment of the non-preset video, resource consumption caused by displaying the plurality of videos can be reduced and performance of the terminal device can be improved on the basis that a user can intuitively know a created video.
In an optional embodiment, the at least one multimedia resource may be a plurality of multimedia resources with a preset presentation sequence; the preset display sequence can be set in combination with the actual application. Optionally, the multimedia resource creation page may include a resource display area; the presenting of the at least one multimedia asset may include:
displaying preset multimedia resources in the multiple multimedia resources in a resource display area;
and responding to the resource display switching instruction, and switching the preset multimedia resources displayed in the resource display area into the multimedia resources corresponding to the resource display switching instruction.
In a specific embodiment, the preset multimedia asset may be a multimedia asset of a first presentation determined by combining a preset presentation order. Specifically, the resource display area may be provided with a resource switching operation control, for example, a control corresponding to 401 in fig. 4; optionally, the resource display switching instruction may be triggered by clicking a resource switching operation control and the like, and the preset multimedia resource displayed in the resource display area is switched to the multimedia resource corresponding to the resource display switching instruction.
Optionally, in a scene where the plurality of multimedia resources are a plurality of videos, the switching the preset multimedia resource displayed in the resource display area to the multimedia resource corresponding to the resource display switching instruction may include: and switching the preset multimedia resources displayed in the resource display area into a second video clip of the multimedia resources corresponding to the resource display switching instruction.
In the above embodiment, when at least one multimedia resource is a plurality of multimedia resources with a preset display sequence, the resource display switching instruction is triggered to check the plurality of multimedia resources, so that the simplicity of the page is improved on the basis of helping the user to know the created multimedia resources.
In an optional embodiment, the plurality of material adding regions correspond to a plurality of materials, and the method further includes:
and responding to the push analysis instruction, and displaying material quality data corresponding to the multiple materials.
In a specific embodiment, the material quality data may be determined based on the corresponding material amounts of a plurality of materials in the currently displayed material. Specifically, the material quality data corresponding to each material may represent the material quality corresponding to the material. Specifically, the material quality data may be a numerical value capable of characterizing the material quality, or may be a symbolic representation capable of characterizing the material quality, such as excellent and medium. Low; optionally, the material quality data may also be an icon representation of the quality of the material, such as the icon representation corresponding to 402 in fig. 4. Specifically, the larger the area of black in the icon corresponding to 402 is, the better the quality of the corresponding material is.
In a specific embodiment, taking the title material as an example, if the difference between the number of words corresponding to the title material in the currently displayed material and the preset standard number of words is large, the quality of the material corresponding to the title material is worse; on the contrary, if the difference between the number of words corresponding to the title material in the currently displayed material and the preset standard number of words is smaller, the quality of the material corresponding to the title material is better.
In a specific embodiment, taking image materials as an example, if the difference between the number corresponding to the image materials in the currently displayed materials and the preset image number is large, the quality of the materials corresponding to the image materials is worse; on the contrary, if the difference between the number of the image materials in the currently displayed materials and the preset image quality is smaller, the material quality corresponding to the image materials is better.
In the embodiment, the material quality data determined based on the material quantities corresponding to the multiple materials in the currently displayed materials is displayed in the multimedia resource creating process, so that a user can more intuitively know the material updating scheme for improving the effectiveness of the multimedia resources, and the efficiency of creating the effective multimedia resources is improved while the effectiveness of the multimedia resources is improved.
In an optional embodiment, the plurality of material adding regions correspond to a plurality of materials, and correspondingly, the method may further include:
responding to the push analysis instruction, and displaying material update prompt information of at least one multimedia resource;
in a specific embodiment, the material update prompting message is used to instruct to update a target material in the multiple materials, and specifically, the target material may be a material that does not satisfy a preset condition. The preset conditions can be set by combining the material quality requirements in practical application.
In an alternative embodiment, the preset condition may be preset material quality data; correspondingly, if the material quality data corresponding to a certain material does not meet the preset material quality data, the material update prompt information of the material is displayed.
In another alternative embodiment, the predetermined condition may be predetermined quality index data. Specifically, a preset material quality analysis model can be combined to perform quality analysis on various materials in the currently displayed materials; accordingly, quality index data capable of representing the quality of the material can be obtained. Optionally, the material quality analysis models corresponding to different materials may be different, and each material quality analysis model may be obtained by training a machine learning model based on the sample material and sample quality index data corresponding to the sample material.
In the embodiment, the updated material update prompt information is carried out on the target materials which do not meet the preset conditions in the multiple materials through the display indication, so that the user can be helped to update the materials more specifically, the quality of the finally pushed multimedia resources and the pushing effectiveness are improved, the invalid pushing of the multimedia resources is reduced, the object recommendation effect is improved better, the platform resource consumption is reduced, and the system performance is improved.
In an optional embodiment, the method further includes:
and responding to the material updating instruction, and updating the material displayed in the material adding area corresponding to the material updating instruction.
In a specific embodiment, a user can update the material by combining with the pushing index data of at least one multimedia resource generated based on the currently displayed material, so as to improve the quality of the finally pushed multimedia resource and the pushing effectiveness;
in a specific embodiment, the user can also combine the material updating prompt information and the material quality data to update the material more specifically.
In the above embodiment, in the multimedia resource creating process, under the condition that the pushing index data of at least one multimedia resource is displayed, a material updating function is provided, so that the material can be updated more specifically, the quality and the pushing effectiveness of the finally pushed multimedia resource are improved, the invalid pushing of the multimedia resource is reduced, the object recommendation effect is improved better, the platform resource consumption is reduced, and the system performance is improved.
In step S207, in response to the resource pushing confirmation instruction, based on the pushing index data, at least one multimedia resource is pushed.
In a specific embodiment, the multimedia resource creation page may be provided with a preset push confirmation control, and optionally, the resource push confirmation instruction may be triggered by clicking the preset push confirmation control.
In an optional embodiment, the pushing, based on the pushing index data, the at least one multimedia resource in response to the resource pushing confirmation instruction includes:
responding to a resource pushing confirmation instruction, and determining a target multimedia resource from at least one multimedia resource based on pushing index data;
and pushing the target multimedia resource based on the pushing index data of the target multimedia resource.
In a specific embodiment, the target multimedia resource may be a multimedia resource whose recommendation index data satisfy a preset recommendation condition, and optionally, if the recommendation index data of at least one multimedia resource all satisfy the preset recommendation condition, the at least one multimedia resource may be used as the target multimedia resource.
In an optional embodiment, in the case that the push index data is in a numerical form, the predetermined recommendation condition may be a predetermined threshold, and the multimedia resource whose recommendation index data is greater than or equal to the predetermined threshold is selected as the target multimedia resource.
In an alternative embodiment, where the recommendation indicator data is characterized by a tokenization, for example, good, average, poor, bad, and the like. Optionally, the preset recommendation condition may be that the recommendation index data is not worse than the "average", and correspondingly, the multimedia resource whose recommendation index data is "good", or "average" may be selected as the target multimedia resource.
In a specific embodiment, the push probability of the target multimedia resource is controlled by combining the recommendation index data of the target multimedia resource. Specifically, the target multimedia resource may be sent to the server, and then the server pushes the target multimedia resource in combination with the recommendation index data.
In the above embodiment, after at least one multimedia resource is screened by combining the push index data, the target multimedia resource is pushed by combining the filtered push index data of the target multimedia resource, so that the resource quality and effectiveness of the pushed multimedia resource can be better improved, the invalid multimedia resource push is reduced, the object recommendation effect is better improved, the platform resource consumption is reduced, and the system performance is improved.
According to the technical scheme provided by the embodiment of the specification, in the multimedia resource creating process, by displaying the pushing index data of at least one multimedia resource generated based on the currently added material, the specification can enrich the multimedia resource of the object to be recommended and help a user to timely and accurately know the pushing effect of the at least one multimedia resource generated by the current material, so that an effective basis can be provided for the user to create the multimedia resource, on the basis of improving the participation sense of the user, the effectiveness and the quality of the pushed multimedia resource are effectively improved, the invalid pushing of the multimedia resource is reduced, the object recommending effect is better improved, the platform resource consumption is reduced, and the system performance is improved.
Fig. 10 is a block diagram illustrating a multimedia resource pushing apparatus according to an exemplary embodiment. Referring to fig. 10, the apparatus includes:
a created page display module 1010 configured to execute displaying a multimedia asset created page, the multimedia asset created page including a plurality of material addition areas;
the material adding module 1020 is configured to execute a material adding instruction in response to the material adding instruction, and display a material corresponding to the object to be recommended in a material adding area corresponding to the material adding instruction;
a push index data presentation module 1030 configured to perform presentation of push index data of at least one multimedia resource of an object to be recommended in response to a push analysis instruction, the at least one multimedia resource being generated based on a currently presented material in the plurality of material addition regions;
the multimedia resource pushing module 1040 is configured to perform, in response to the resource pushing confirmation instruction, a pushing process on at least one multimedia resource based on the pushing index data.
In an optional embodiment, the push index data presentation module 1030 includes:
a multimedia resource generation unit configured to execute generating at least one multimedia resource based on the material shown in the plurality of material addition regions in response to the push analysis instruction;
the pushing analysis unit is configured to input at least one multimedia resource into a pushing analysis model for pushing analysis to obtain pushing index data of the at least one multimedia resource;
and the pushing index data presentation unit is configured to perform presentation of the pushing index data of at least one multimedia resource.
In an optional embodiment, the apparatus further comprises:
and the multimedia resource presentation module is configured to respond to the push analysis instruction and present at least one multimedia resource.
In an alternative embodiment, the at least one multimedia asset is a plurality of videos of different styles; each video comprises a first video segment and a second video segment; the first video clip is the same video clip of the plurality of videos; the second video segment is a difference video segment of the plurality of videos;
the multimedia asset presentation module is further configured to perform: and displaying a preset video in the plurality of videos and a second video segment of a non-preset video in the plurality of videos.
In an optional embodiment, at least one multimedia resource is a plurality of multimedia resources with a preset display sequence; the multimedia resource creating page comprises a resource display area; the multimedia resource display module comprises:
the preset multimedia resource display unit is configured to be executed in the resource display area and display preset multimedia resources in the multiple multimedia resources;
and the resource display switching unit is configured to execute and respond to the resource display switching instruction, and switch the preset multimedia resource displayed in the resource display area into the multimedia resource corresponding to the resource display switching instruction.
In an optional embodiment, the apparatus further comprises:
and the material updating module is configured to update the material displayed in the material adding area corresponding to the material updating instruction in response to the material updating instruction.
In an optional embodiment, the plurality of material adding regions correspond to a plurality of materials, and the apparatus further includes:
and the material quality data display module is configured to respond to the push analysis instruction and display material quality data corresponding to the multiple materials, wherein the material quality data is determined based on material quantities corresponding to the multiple materials in the currently displayed materials.
In an optional embodiment, the plurality of material adding regions correspond to a plurality of materials, and the apparatus further includes:
the material updating prompt information display module is configured to execute the material updating prompt information responding to the push analysis instruction and displaying at least one multimedia resource;
the material updating prompt information is used for indicating that target materials in the various materials are updated, and the target materials are materials which do not meet preset conditions.
In an alternative embodiment, the multimedia resource pushing module 1040 includes:
a target multimedia resource determining unit configured to perform determining a target multimedia resource from at least one multimedia resource based on the push index data in response to the resource push confirmation instruction;
and the pushing processing unit is configured to execute pushing processing on the target multimedia resource based on the pushing index data of the target multimedia resource.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Fig. 11 is a block diagram illustrating an electronic device for pushing multimedia resources, which may be a terminal, according to an exemplary embodiment, and an internal structure diagram of the electronic device may be as shown in fig. 11. The electronic device comprises a processor, a memory, a network interface, a display screen and an input device which are connected through a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement a multimedia resource pushing method. The display screen of the electronic equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the electronic equipment, an external keyboard, a touch pad or a mouse and the like.
Fig. 12 is a block diagram of an electronic device for multimedia resource pushing, which may be a server, according to an exemplary embodiment, and its internal structure diagram may be as shown in fig. 12. The electronic device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement a multimedia resource pushing method.
It will be understood by those skilled in the art that the configurations shown in fig. 11 or fig. 12 are only block diagrams of some configurations relevant to the present disclosure, and do not constitute a limitation on the electronic device to which the present disclosure is applied, and a particular electronic device may include more or less components than those shown in the drawings, or combine some components, or have a different arrangement of components.
In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the multimedia resource pushing method as in the embodiment of the present disclosure.
In an exemplary embodiment, a computer-readable storage medium is also provided, and when executed by a processor of an electronic device, the instructions in the storage medium enable the electronic device to execute a multimedia resource pushing method in the embodiments of the present disclosure.
In an exemplary embodiment, a computer program product containing instructions is also provided, which when run on a computer causes the computer to execute the multimedia resource pushing method in the embodiments of the present disclosure.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (10)
1. A multimedia resource pushing method is characterized by comprising the following steps:
displaying a multimedia resource creation page, wherein the multimedia resource creation page comprises a plurality of material adding areas;
responding to a material adding instruction, and displaying a material corresponding to the object to be recommended in a material adding area corresponding to the material adding instruction;
responding to a push analysis instruction, and displaying push index data of at least one multimedia resource of the object to be recommended, wherein the at least one multimedia resource is generated based on currently displayed materials in the plurality of material adding areas;
and responding to a resource pushing confirmation instruction, and pushing the at least one multimedia resource based on the pushing index data.
2. The method according to claim 1, wherein the presenting, in response to the push analysis command, the push index data of at least one multimedia resource of the object to be recommended comprises:
generating the at least one multimedia asset based on the material shown in the plurality of material addition zones in response to the push analysis instruction;
inputting the at least one multimedia resource into a pushing analysis model for pushing analysis to obtain pushing index data of the at least one multimedia resource;
and displaying the pushing index data of the at least one multimedia resource.
3. The method of claim 1, further comprising:
and responding to the push analysis instruction, and displaying the at least one multimedia resource.
4. The multimedia asset pushing method according to claim 3, wherein said at least one multimedia asset is a plurality of videos with different styles; each video comprises a first video segment and a second video segment; the first video segment is a same video segment of the plurality of videos; the second video clip is a difference video clip of the plurality of videos;
the presenting the at least one multimedia asset comprises:
and displaying a preset video in the plurality of videos and a second video segment of a non-preset video in the plurality of videos.
5. The multimedia resource pushing method according to claim 3, wherein the at least one multimedia resource is a plurality of multimedia resources with a preset presentation order; the multimedia resource creation page comprises a resource display area; the presenting the at least one multimedia asset comprises:
displaying preset multimedia resources in the plurality of multimedia resources in the resource display area;
responding to a resource display switching instruction, and switching the preset multimedia resource displayed in the resource display area into the multimedia resource corresponding to the resource display switching instruction.
6. The method for pushing a multimedia resource according to any one of claims 1 to 5, wherein the method further comprises:
and responding to the material updating instruction, and updating the material displayed in the material adding area corresponding to the material updating instruction.
7. A multimedia resource pushing device, comprising:
a creation page display module configured to execute displaying a multimedia asset creation page, the multimedia asset creation page including a plurality of material addition regions;
the material adding module is configured to respond to a material adding instruction, and display a material corresponding to the object to be recommended in a material adding area corresponding to the material adding instruction;
the pushing index data display module is configured to respond to a pushing analysis instruction and display pushing index data of at least one multimedia resource of the object to be recommended, wherein the at least one multimedia resource is generated based on currently displayed materials in the material adding areas;
and the multimedia resource pushing module is configured to execute a pushing process on the at least one multimedia resource based on the pushing index data in response to a resource pushing confirmation instruction.
8. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the multimedia resource pushing method according to any one of claims 1 to 6.
9. A computer-readable storage medium, wherein instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the multimedia asset pushing method according to any one of claims 1 to 6.
10. A computer program product comprising computer instructions, characterized in that said computer instructions, when executed by a processor, implement the multimedia resource pushing method according to any of claims 1 to 6.
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