CN114938458A - Object information display method and device, electronic equipment and storage medium - Google Patents

Object information display method and device, electronic equipment and storage medium Download PDF

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CN114938458A
CN114938458A CN202210444317.9A CN202210444317A CN114938458A CN 114938458 A CN114938458 A CN 114938458A CN 202210444317 A CN202210444317 A CN 202210444317A CN 114938458 A CN114938458 A CN 114938458A
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recommendation
information
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recommended
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CN114938458B (en
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王译田
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Beijing Dajia Internet Information Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
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    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
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    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection

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Abstract

The disclosure relates to an object information display method, an object information display device, electronic equipment and a storage medium, wherein the method comprises the steps of displaying a target live broadcast page, wherein the target live broadcast page comprises object display control information corresponding to a preset recommendation service; and responding to an object viewing instruction triggered based on the object exhibition control information, and displaying the object recommendation information of the current recommended object and the recommendation forecast information of the object to be recommended on a target live broadcast page. By utilizing the method and the device, the richness of the objects in the live broadcast room and the probability of finding the interested objects in the live broadcast room by the user can be improved, the object recommendation effect and the recommendation efficiency are effectively improved, the interaction processing conditions such as invalid object checking can be further reduced, the resource waste of a live broadcast platform system is avoided, and the system performance is improved.

Description

Object information display method and device, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to a method and an apparatus for displaying object information, an electronic device, and a storage medium.
Background
With the development of internet and live broadcast technology, information popularization based on live broadcast becomes a new form of information dissemination. For example, object recommendation can be performed by introducing information of an object such as a commodity in a live broadcast room.
In the related technology, in the process of processing object recommendation service in a live broadcast room, object recommendation speeds and numbers of different anchor broadcasters are often different, the number of currently recommended objects in some live broadcast rooms is small, a user often cannot find interested objects in the live broadcast room, the problems of poor object recommendation effect and low recommendation efficiency are caused, interactive processing such as checking of a large number of invalid objects is brought, and further the problems of resource waste of a live broadcast platform system, system performance reduction and the like are caused.
Disclosure of Invention
The present disclosure provides an object information display method, an object information display device, an electronic device, and a storage medium, so as to solve at least the problems of a live broadcast platform system resource waste, system performance degradation, and the like caused by interactive processing, such as poor object recommendation effect, low recommendation efficiency, and massive invalid object check, in the related art. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, there is provided an object information display method, including:
displaying a target live broadcast page, wherein the target live broadcast page comprises object exhibition control information corresponding to a preset recommendation service;
and responding to an object viewing instruction triggered based on the object exhibition control information, and displaying the object recommendation information of the current recommended object and the recommendation forecast information of the object to be recommended on the target live broadcast page.
In an optional embodiment, the object to be recommended includes at least one forecast recommendation object currently live, and the method further includes:
acquiring preset recommendation time corresponding to the at least one forecast recommendation object;
performing recommendation time aggregation processing on the at least one forecast recommendation object based on the preset recommendation time to obtain a forecast recommendation object set corresponding to the at least one aggregation time;
the displaying of the object recommendation information of the current recommendation object and the recommendation forecast information of the object to be recommended on the target live broadcast page comprises:
and displaying the object recommendation information of the current recommendation object and recommendation forecast information of forecast recommendation objects in a forecast recommendation object set corresponding to at least one aggregation time on the target live broadcast page.
In an optional embodiment, the object to be recommended includes a forecast recommendation object in a live broadcast currently in the live broadcast; the method further comprises the following steps:
determining a recommendation object corresponding to the live broadcast;
acquiring service association information of a target user account, wherein the target user account is a user account for triggering the object viewing instruction;
and determining the forecast recommendation object from the recommendation objects corresponding to the live broadcast based on the service correlation information.
In an optional embodiment, the displaying, on the target live broadcast page, the object recommendation information of the current recommendation object and the recommendation announcement information of the object to be recommended includes:
displaying the object recommendation information and the recommendation preview information on the target live broadcast page in a preset multi-column list mode based on preset object sequence information;
the preset object sequence information is the sequencing of the object recommendation information and the recommendation notice information in the preset multi-column list.
In an optional embodiment, the current recommendation object comprises at least one current object, and the object to be recommended comprises at least one forecast object; the method further comprises the following steps:
determining recommendation attribute information corresponding to the at least one current object and the at least one forecast object respectively;
performing recommended clustering processing on the at least one current object and the at least one forecast object based on the recommended attribute information to obtain an object set corresponding to at least one recommended clustering attribute;
the displaying of the object recommendation information of the current recommendation object and the recommendation forecast information of the object to be recommended on the target live broadcast page comprises:
displaying the at least one recommendation cluster attribute, object recommendation information of current objects in the target object set and/or recommendation forecast information of forecast objects in the target recommendation object set on the target live broadcast page;
the target object set is an object set corresponding to a recommendation aggregation attribute displayed by default in the at least one recommendation cluster attribute, and a recommendation cluster attribute displayed by non-default in the at least one recommendation cluster attribute is used for triggering display of object recommendation information of a current object and/or recommendation forecast information of a forecast object in the object set corresponding to the recommendation cluster attribute displayed by non-default.
In an optional embodiment, before the determining the recommendation attribute information corresponding to each of the at least one current object and the at least one forecast object, the method further includes:
determining the accumulated object quantity corresponding to the at least one current object and the at least one forecast object;
and under the condition that the number of the accumulated objects is larger than or equal to a first preset threshold value, executing the step of determining the recommended attribute information corresponding to each of the at least one current object and the at least one forecast object.
In an optional embodiment, the method further comprises:
displaying preset positioning information corresponding to a current explanation object in the current recommendation object on the target live broadcast page;
the preset positioning information is used for triggering positioning display of the object recommendation information of the current explanation object.
In an optional embodiment, the method further comprises:
acquiring real-time voice information of a target anchor, wherein the target anchor is an anchor corresponding to the target live broadcast page;
performing voice recognition processing on the real-time voice information to obtain voice recognition information;
and under the condition that the voice recognition information indicates that the current explanation object is updated, updating the preset positioning information based on the updated current explanation object.
In an optional embodiment, before the preset positioning information corresponding to the current explanation object in the current recommendation object is displayed on the target live broadcast page, the method further includes:
determining interest index data of a target user account on the current explained object, wherein the target user account is a user account triggering the object viewing instruction;
and under the condition that the interest index data is larger than or equal to a second preset threshold value, executing the step of displaying preset positioning information corresponding to the current explanation object in the current recommended object on the target live broadcast page.
In an optional embodiment, the recommendation notice information includes object recommendation information of the object to be recommended and object reservation information of the object to be recommended; the method further comprises the following steps:
responding to an object reservation instruction triggered based on the object reservation information, and displaying reservation success prompt information;
sending a reminding setting instruction to a preset reminding component, wherein the reminding setting instruction is used for indicating the preset reminding component to push recommendation prompt information of a target recommendation object under the condition of recommendation time corresponding to the target recommendation object;
and the target recommendation object is an object corresponding to the object reservation instruction in the object to be recommended.
In an optional embodiment, the displaying, in response to an object viewing instruction triggered based on the object exhibition control information, object recommendation information of a current recommended object and recommendation forecast information of an object to be recommended on the target live broadcast page includes:
responding to the object viewing instruction, and inquiring the current recommended object;
and under the condition that the current recommendation object is inquired, displaying object recommendation information of the current recommendation object and recommendation forecast information of the object to be recommended on the target live broadcast page.
In an optional embodiment, the method further comprises:
under the condition that the current recommendation object is not inquired, displaying preset interaction information on the target live broadcast page;
the preset interaction information is used for triggering object recommendation prompt information to be sent to a target anchor, and the target anchor is an anchor corresponding to the target live broadcast page.
In an optional embodiment, the preset interaction information includes at least one piece of interaction information, and the method further includes:
and responding to an interactive instruction triggered based on any interactive information, and displaying target interactive information corresponding to the interactive instruction on the target live broadcast page.
In an optional embodiment, the method further comprises:
and responding to a forecast ending instruction, and displaying object recommendation information of a preset recommendation object corresponding to a target anchor on the target live broadcast page, wherein the target anchor is the anchor corresponding to the target live broadcast page.
In an optional embodiment, the displaying, in response to the preview ending instruction, object recommendation information of a preset recommendation object corresponding to the target anchor on the target live broadcast page includes:
responding to the ending forecasting instruction, and determining a published recommended object of the target anchor;
determining the preset recommendation object associated with the target user account from the published recommendation objects;
and displaying the object recommendation information of the preset recommendation object on the target live broadcast page.
In an optional embodiment, the method further comprises:
and responding to the instruction of ending the advance notice, and displaying the reservation prompt information of the live broadcast corresponding to the target anchor broadcast on the target live broadcast page, wherein the target anchor broadcast is the anchor broadcast corresponding to the target live broadcast page.
In an optional embodiment, the target live broadcast page further shows search operation information; the method further comprises the following steps:
responding to an object search instruction triggered based on the search operation information, and determining a target search object corresponding to the object search instruction from the current recommendation object and the object to be recommended;
and displaying object recommendation information of the target search object or recommendation preview information of the target search object on the target live broadcast page.
According to a second aspect of the embodiments of the present disclosure, there is provided an object information display apparatus including:
the target live broadcast page display module is configured to execute display of a target live broadcast page, and the target live broadcast page comprises object exhibition control information corresponding to a preset recommendation service;
and the object information display module is configured to execute an object viewing instruction triggered based on the object exhibition and control information, and display the object recommendation information of the current recommended object and the recommendation forecast information of the object to be recommended on the target live broadcast page.
In an optional embodiment, the object to be recommended includes at least one forecast recommendation object currently in the live broadcast, and the apparatus further includes:
the preset recommendation time acquisition module is configured to execute acquisition of preset recommendation time corresponding to the at least one forecast recommendation object;
the time aggregation processing module is configured to perform recommendation time aggregation processing on the at least one forecast recommendation object based on the preset recommendation time to obtain a forecast recommendation object set corresponding to at least one aggregation time;
the object information display module is further configured to display object recommendation information of the current recommendation object and recommendation forecast information of forecast recommendation objects in a forecast recommendation object set corresponding to at least one aggregation time on the target live broadcast page.
In an optional embodiment, the object to be recommended includes a forecast recommendation object in a live broadcast currently in the live broadcast; the device further comprises:
a recommended object determining module configured to determine a recommended object corresponding to the live broadcast;
the service associated information acquisition module is configured to execute acquisition of service associated information of a target user account, wherein the target user account is a user account for triggering the object viewing instruction;
and the forecast recommendation object determining module is configured to determine the forecast recommendation object from recommendation objects corresponding to the live broadcast based on the service association information.
In an optional embodiment, the object information display module is further configured to display the object recommendation information and the recommendation announcement information on the target live broadcast page in a preset multi-column list manner based on preset object sequence information;
the preset object sequence information is the sequencing of the object recommendation information and the recommendation forecast information in the preset multi-column list.
In an optional embodiment, the current recommendation object comprises at least one current object, and the object to be recommended comprises at least one forecast object; the device further comprises:
a recommendation attribute information determination module configured to perform determining recommendation attribute information corresponding to each of the at least one current object and the at least one forecast object;
the recommendation clustering processing module is configured to perform recommendation clustering processing on the at least one current object and the at least one forecast object based on the recommendation attribute information to obtain an object set corresponding to at least one recommendation clustering attribute;
the object information presentation module is further configured to perform presentation of the at least one recommendation cluster attribute, object recommendation information of a current object in a target object set, and/or recommendation forecast information of a forecast object in the target recommendation object set on the target live broadcast page;
the target object set is an object set corresponding to a recommendation aggregation attribute displayed by default in the at least one recommendation clustering attribute, and a recommendation clustering attribute displayed by non-default in the at least one recommendation clustering attribute is used for triggering display of object recommendation information of a current object and/or recommendation forecast information of a forecast object in the object set corresponding to the recommendation clustering attribute displayed by non-default.
In an optional embodiment, the apparatus further comprises:
the accumulated object quantity determining module is configured to determine the accumulated object quantity corresponding to the at least one current object and the at least one forecast object before determining the recommended attribute information corresponding to the at least one current object and the at least one forecast object respectively;
the recommendation attribute information determination module is further configured to determine recommendation attribute information corresponding to each of the at least one current object and the at least one forecast object when the cumulative number of objects is greater than or equal to a first preset threshold.
In an optional embodiment, the apparatus further comprises:
the preset positioning information display module is configured to display preset positioning information corresponding to a current explanation object in the current recommended object on the target live broadcast page;
the preset positioning information is used for triggering positioning display of the object recommendation information of the current explanation object.
In an optional embodiment, the apparatus further comprises:
the real-time voice information acquisition module is configured to execute acquisition of real-time voice information of a target anchor, wherein the target anchor is an anchor corresponding to the target live broadcast page;
the voice recognition processing module is configured to perform voice recognition processing on the real-time voice information to obtain voice recognition information;
and the preset positioning information updating module is configured to update the preset positioning information based on the updated current explanation object under the condition that the voice recognition information indicates that the current explanation object is updated.
In an optional embodiment, the apparatus further comprises:
an interest index data determining module, configured to determine interest index data of a target user account for a current explanation object before preset positioning information corresponding to the current explanation object in the current recommended object is displayed on the target live broadcast page, where the target user account is a user account for triggering the object viewing instruction;
the preset positioning information display module is further configured to display preset positioning information corresponding to a current explanation object in the current recommendation object on the target live broadcast page under the condition that the interest index data is greater than or equal to a second preset threshold.
In an optional embodiment, the recommendation notice information includes object recommendation information of the object to be recommended and object reservation information of the object to be recommended; the device further comprises:
a reservation success prompt information presentation module configured to perform presentation of reservation success prompt information in response to an object reservation instruction triggered based on the object reservation information;
the reminding setting instruction sending module is configured to execute sending of a reminding setting instruction to a preset reminding component, wherein the reminding setting instruction is used for indicating the preset reminding component to push recommendation prompt information of a target recommendation object under the condition of recommendation time corresponding to the target recommendation object;
and the target recommendation object is an object corresponding to the object reservation instruction in the object to be recommended.
In an optional embodiment, the object information presentation module comprises:
a current recommended object query unit configured to perform query of the current recommended object in response to the object viewing instruction;
and the object information display unit is configured to display the object recommendation information of the current recommendation object and the recommendation forecast information of the object to be recommended on the target live broadcast page under the condition that the current recommendation object is inquired.
In an optional embodiment, the apparatus further comprises:
the preset interactive information display module is configured to display preset interactive information on the target live broadcast page under the condition that the current recommendation object is not inquired;
the preset interaction information is used for triggering object recommendation prompt information to be sent to a target anchor, and the target anchor is an anchor corresponding to the target live broadcast page.
In an optional embodiment, the preset interaction information includes at least one interaction information, and the apparatus further includes:
and the target interaction information display module is configured to execute an interaction instruction triggered based on any interaction information, and display the target interaction information corresponding to the interaction instruction on the target live broadcast page.
In an optional embodiment, the apparatus further comprises:
and the object recommendation information display module is configured to execute a response to a preview ending instruction, and display object recommendation information of a preset recommendation object corresponding to a target anchor on the target live broadcast page, wherein the target anchor is the anchor corresponding to the target live broadcast page.
In an optional embodiment, the object recommendation information presentation module includes:
a published recommended object determination unit configured to execute determining a published recommended object of a target anchor in response to the end announcement instruction;
the preset recommendation object determining unit is configured to determine a preset recommendation object associated with a target user account from the published recommendation objects;
and the object recommendation information display unit is configured to display the object recommendation information of the preset recommendation object on the target live broadcast page.
In an optional embodiment, the apparatus further comprises:
and the reservation prompt information display module is configured to execute a response to a notice ending instruction, and display reservation prompt information of live broadcast corresponding to a target anchor broadcast on the target live broadcast page, wherein the target anchor broadcast is the anchor broadcast corresponding to the target live broadcast page.
In an optional embodiment, the target live broadcast page further shows search operation information; the device further comprises:
a target search object determination module configured to execute, in response to an object search instruction triggered based on the search operation information, determining a target search object corresponding to the object search instruction from among the current recommendation object and the object to be recommended;
and the information display module is configured to display the object recommendation information of the target search object or the recommendation forecast information of the target search object on the target live broadcast page.
According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any of the first aspects above.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the method of any one of the first aspects of the embodiments of the present disclosure.
According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of any one of the first aspects of the embodiments of the present disclosure.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
under the condition that an object viewing instruction is triggered by combining object exhibition control information displayed on a target live broadcast page, object recommendation information of a current recommended object and recommendation preview information of an object to be recommended can be displayed on the target live broadcast page, the richness of the object in a live broadcast room and the probability of finding an interested object by a user in the live broadcast room can be improved, the object recommendation effect and recommendation efficiency are effectively improved, further the interactive processing conditions such as invalid object viewing can be reduced, the resource waste of a live broadcast platform system is avoided, and the system performance is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
FIG. 1 is a schematic diagram illustrating an application environment in accordance with an illustrative embodiment;
FIG. 2 is a flow diagram illustrating an object information presentation method in accordance with an exemplary embodiment;
FIG. 3 is a schematic illustration of a target live page provided in accordance with an exemplary embodiment;
FIG. 4 is a schematic illustration of another target live page according to an exemplary offering;
FIG. 5 is a schematic illustration of another target live page provided in accordance with an exemplary embodiment;
fig. 6 is a schematic diagram illustrating a target live broadcast page with preset interaction information according to an exemplary embodiment;
FIG. 7 is a schematic illustration of another target live page provided in accordance with an exemplary embodiment;
FIG. 8 is a diagram of a target live page showing reservation cue information for a live event provided in accordance with an exemplary embodiment;
FIG. 9 is a diagram of a target live page showing object recommendation information for a preset recommendation object provided in accordance with an illustrative embodiment;
FIG. 10 is a block diagram illustrating an object information presentation apparatus according to an example embodiment;
FIG. 11 is a block diagram illustrating an electronic device for object information presentation in accordance with an example embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
It should be noted that, the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are information and data authorized by the user or sufficiently authorized by each party.
Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment according to an exemplary embodiment, which may include a first terminal 100, a server 200, and a second terminal 300.
In an alternative embodiment, the first terminal 100 may be a main broadcasting terminal, and the first terminal may send a live information stream to the server 200; the server 200 may be a background server of a live broadcast platform, and optionally, the server 200 may push a live broadcast information stream sent by the first terminal 200 to the second terminal 300; the second terminal 300 may be a viewer side.
In an alternative embodiment, the first terminal 100 and the second terminal 200 may include, but are not limited to, electronic devices of smart phones, desktop computers, tablet computers, notebook computers, smart speakers, digital assistants, Augmented Reality (AR)/Virtual Reality (VR) devices, smart wearable devices, and the like, and may also be software running on the electronic devices, such as application programs, and the like. Optionally, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.
In an alternative embodiment, the server 200 may be a stand-alone physical server, or may be a server cluster or distributed system formed by a plurality of physical servers.
In addition, it should be noted that fig. 1 shows only one application environment provided by the present disclosure, and in practical applications, other application environments may also be included, for example, object interaction index data determination may be performed in a terminal.
In the embodiment of the present specification, the first terminal 100, the server 200, and the second terminal 300 may be directly or indirectly connected through wired or wireless communication, and the disclosure is not limited herein.
Fig. 2 is a flowchart illustrating an object information presentation method according to an exemplary embodiment, where as shown in fig. 2, the object information presentation method may be used in an electronic device such as a second terminal, and includes the following steps.
In step S201, a target live page is displayed.
In a specific embodiment, the target live broadcast page may include object exhibition control information corresponding to a preset recommendation service; specifically, the target live broadcast page may be a live broadcast page of a target live broadcast room corresponding to the viewer side, and optionally, the target live broadcast room may be a live broadcast room for performing preset recommendation service processing. Specifically, the preset recommendation service may be a service for performing object recommendation processing. Alternatively, the object may include a recommendation target such as a commodity, an application program, or the like.
In a specific embodiment, the object exhibition control information corresponding to the preset recommended service may be information for controlling the exhibition of the object information corresponding to the preset recommended service. Optionally, the object exhibition control information may be a preset control, and specifically, as shown in fig. 3, fig. 3 is a schematic diagram of a target live broadcast page according to an exemplary embodiment. The control corresponding to 301 may be object exhibition control information.
In step S203, in response to an object viewing instruction triggered based on the object exhibition control information, the object recommendation information of the current recommended object and the recommendation preview information of the object to be recommended are displayed on the target live broadcast page.
In a specific embodiment, the user may trigger the object viewing instruction by clicking object exhibition control information and the like, and accordingly, object recommendation information of a current recommended object and recommendation forecast information of an object to be recommended may be displayed on a target live broadcast page. Optionally, the object recommendation information of the current recommended object and the recommendation preview information of the object to be recommended may be displayed on the target live broadcast page in a manner of pop-up window or the like.
In a particular embodiment, the currently recommended object may be an object being recommended in the target live room (i.e., an already shelved object). The object recommendation information of the current recommended object may be information for introducing the current recommended object, such as an object image, object title information, and the like.
In a specific embodiment, the object to be recommended may be an object that the target anchor needs to recommend after the current time (an object that has not been recommended yet). Specifically, the target anchor may be an anchor corresponding to the target live broadcast page. Optionally, the object to be recommended may include at least one forecast recommendation object currently live. Specifically, at least one forecast recommendation object in the current live broadcast can be all objects which are not recommended yet in the objects which need to be recommended in the current live broadcast, and can also be objects which are interested by the current user (the user corresponding to the object viewing instruction) in the objects which need to be recommended in the current live broadcast; optionally, the object to be recommended may include a forecast recommendation object in live broadcasting currently; optionally, a certain number of recommendation objects may be randomly selected from the recommendation objects corresponding to the live broadcast as the forecast recommendation objects in the live broadcast, or a recommendation object that is interested by the current user may be selected from the recommendation objects corresponding to the live broadcast as the forecast recommendation objects in the live broadcast. Specifically, the recommendation notice information of the object to be recommended may be information for introducing the object to be recommended. Specifically, the recommendation forecast information may include object recommendation information of the object to be recommended, and optionally, the recommendation forecast information may further include object reservation information of the object to be recommended; specifically, the object appointment information may be used to appointment a recommendation reminder for an object to be recommended.
In a specific embodiment, in a case that the object to be recommended may include at least one forecast recommendation object in the current live broadcast, recommendation forecast information corresponding to the at least one object to be recommended may be displayed according to a field, for example, an 11-point corresponds to one field, a 12-point corresponds to one field, and a 13-point corresponds to one field. Optionally, a field corresponding to at least one object to be recommended may be preconfigured, and correspondingly, recommendation notice information corresponding to at least one object to be recommended may be displayed according to the field by directly combining field information. Optionally, preset recommendation time corresponding to at least one forecast recommendation object may also be preconfigured, and time aggregation is performed in combination with the preset recommendation time, so that the recommendation forecast information corresponding to at least one object to be recommended is displayed according to a field (recommendation field). Correspondingly, the method further comprises the following steps:
acquiring preset recommendation time corresponding to at least one forecast recommendation object;
performing recommendation time aggregation processing on at least one forecast recommendation object based on preset recommendation time to obtain a forecast recommendation object set corresponding to at least one aggregation time;
correspondingly, the displaying of the object recommendation information of the current recommendation object and the recommendation forecast information of the object to be recommended on the target live broadcast page may include:
and displaying the object recommendation information of the current recommendation object and recommendation forecast information of forecast recommendation objects in a forecast recommendation object set corresponding to at least one aggregation time on a target live broadcast page.
In a specific embodiment, the preset recommendation time corresponding to any forecast recommendation object may be the preset recommendation time (the time to live on shelf) of the forecast recommendation object.
In a specific embodiment, in the process of aggregating recommendation time for at least one forecast recommendation object based on preset recommendation time, aggregating objects whose preset recommendation time belongs to a certain integer and a next integer into: and taking the certain integral point as a forecast recommendation object set of the aggregation time.
In a specific embodiment, it is assumed that the current recommendation object comprises an object 1, and the at least one forecast recommendation object comprises an object x with a preset recommendation time of 10:23, an object y with a preset recommendation time of 10:40, an object z with a preset recommendation time of 11:01, an object a with a preset recommendation time of 11:20, and an object b with a preset recommendation time of 12: 03; as shown in fig. 4, fig. 4 is a schematic illustration of another target live page provided according to an example. Wherein object x and object y are aggregated to a total of 11: 00 is a forecast recommendation object set of aggregation time, and an object z and an object a are aggregated into a set of aggregation time values of 12: 00 is a forecast recommendation object set of aggregation time; object b is aggregated to a total of 13: 00 is the forecast recommendation object set for aggregation time.
In the above embodiment, when the object to be recommended includes at least one forecast recommendation object in the current live broadcast, aggregating the at least one forecast recommendation object into a forecast recommendation object set corresponding to at least one aggregation time according to the recommendation time, and displaying the recommendation forecast information of the at least one forecast recommendation object according to the aggregation time, so that the order of the recommendation forecast information corresponding to the current live broadcast can be greatly improved, and further, the convenience of viewing by a user can be improved.
In an optional embodiment, in the case that the object to be recommended may include a forecast recommendation object in live broadcasting currently, a recommendation object in which a user is interested may be selected as the forecast recommendation object; correspondingly, the method may further include:
determining a recommendation object corresponding to live broadcasting;
acquiring service associated information of a target user account;
and determining a forecast recommendation object from recommendation objects corresponding to the live broadcast based on the service correlation information.
In a specific embodiment, the target user account may be a user account that triggers the object view instruction, that is, a user account corresponding to the current user. Specifically, the service association information may be information that can represent a preference of the target user account for an object corresponding to the preset recommended service, in the information corresponding to the target user account, for example, historical object acquisition information, historical object browsing information, and the like.
In a specific embodiment, the object category may be identified by combining with the service association information, a target object category (which may be an object category interested by a target user account) is identified, and a recommendation object belonging to the target object category is selected from recommendation objects corresponding to live broadcast, and is used as the forecast recommendation object. Optionally, the object category may be set according to actual application requirements, such as clothes, numbers, food, and the like.
In a specific embodiment, in a case that the object to be recommended includes a forecast recommended object in a currently live broadcast, as shown in fig. 5, fig. 5 is a schematic diagram of another target live broadcast page provided according to an exemplary embodiment. The information corresponding to 501 may be object recommendation information of a current recommendation object, and the information corresponding to 502 may be recommendation advance information for advancing a recommendation object.
In the above embodiment, when the object to be recommended includes a forecast recommended object in live broadcasting currently, the forecast recommended object is determined from the recommended object corresponding to the live broadcasting in combination with the service association information of the target user account, so that the association degree between the selected forecast recommended object and the user requirement can be improved, the probability that the user finds the interested object in the live broadcasting room can be greatly improved, and the object recommendation effect and recommendation efficiency are improved.
In an optional embodiment, in the case that there is at least one forecast recommendation object in the current live broadcast and there is a forecast recommendation object corresponding to the live broadcast, priority configuration may be performed in combination with actual requirements, and optionally, at least one forecast recommendation object in the current live broadcast may be preferentially used as an object to be recommended. Optionally, when the current live broadcast is about to end, the anchor may trigger an end announcement instruction corresponding to the live broadcast; optionally, under the condition that the preview instruction is triggered, if at least one preview recommended object in the current live broadcast and a preview recommended object corresponding to the live broadcast are both available, the preview recommended object in the live broadcast may be preferentially used as the object to be recommended.
In an optional embodiment, in a live broadcasting process of the anchor, when there is no current recommended object due to reasons such as the recommendation frequency of the anchor object, the above responding to the object viewing instruction triggered based on the object exhibition control information, and displaying the object recommendation information of the current recommended object and the recommendation forecast information of the object to be recommended on the target live broadcasting page may include:
responding to the object viewing instruction, and inquiring the current recommended object;
and under the condition that the current recommended object is inquired, displaying object recommendation information of the current recommended object and recommendation forecast information of the object to be recommended on a target live broadcast page.
Optionally, the method may further include:
under the condition that the current recommendation object is not inquired, displaying preset interaction information on a target live broadcast page;
in a specific embodiment, the preset interaction information may be used to trigger sending of object recommendation prompt information to the target anchor. Optionally, the preset interactive information may be displayed on the target live broadcast page in a manner of popup window or the like. Optionally, when the preset interactive information is displayed, the preset pocket bottom image or the preset pocket bottom animation and the like can be displayed, so that interestingness in the process of displaying the preset interactive information is improved.
In a specific embodiment, as shown in fig. 6, fig. 6 is a schematic diagram illustrating a target live page with preset interaction information according to an exemplary embodiment. Specifically, the preset interaction information may include 601 corresponding to the information "no you! Differentiate! The next money! On many points! "," is unavailable! Can an anchor trailer? "," what is what | is! Hurry to get me in good! ".
In the above embodiment, under the condition that the object viewing instruction is triggered, by combining with the query of the current recommended object, the object recommendation information of the current recommended object and the recommendation preview information of the object to be recommended can be displayed under the condition that the current recommended object is queried, so that the probability that a user finds an interested object in a live broadcast room is improved, the object recommendation effect and recommendation efficiency can be further improved, the invalid interaction processing condition is reduced, the waste of system resources of a live broadcast platform is avoided, and the system performance is improved. And under the condition that the current recommended object is not inquired, displaying preset interactive information which can be used for triggering the object recommendation prompt information to be sent to the target anchor, and improving the object recommendation efficiency of the anchor while improving the interactivity with the user.
In an optional embodiment, the preset interaction information includes at least one piece of interaction information, and optionally, the method may further include:
and responding to an interactive instruction triggered based on any interactive information, and displaying target interactive information corresponding to the interactive instruction on a target live broadcast page.
In a specific embodiment, the interaction instruction may be triggered by clicking any interaction information or the like.
In the embodiment, the target interaction information is displayed on the target live broadcast page so as to remind the target anchor, and the object recommendation efficiency of the anchor can be improved while the interactivity with the user is improved.
In an optional embodiment, in order to improve the object information display efficiency, the displaying, on the target live broadcast page, the object recommendation information of the current recommended object and the recommendation notice information of the object to be recommended may include:
based on preset object sequence information, displaying object recommendation information of a current recommended object and recommendation preview information of an object to be recommended on a target live broadcast page in a preset multi-column list mode;
in a specific embodiment, the preset object sequence information may be an order of object recommendation information of a current recommended object and recommendation preview information of an object to be recommended in a preset multi-column list. Optionally, the object recommendation information of the current recommended object may be sorted in a preset multi-column list before the recommendation notice information of the object to be recommended; optionally, when the current recommended object includes a plurality of current objects, the object recommendation information of the plurality of current objects may be sorted according to a time difference between the recommendation time and the current time from small to large. Optionally, when the object to be recommended includes a plurality of forecast objects, the recommendation forecast information of the plurality of forecast objects may also be sorted from small to large according to a time difference between the recommendation time and the current time, or sorted from high to low according to the interest degree of the current user in the plurality of forecast objects.
In a specific embodiment, the preset multi-column list may be a two-column list, a three-column list, or the like. Optionally, the object recommendation information and the recommendation notice information may respectively include image and text information for introducing the object; optionally, object recommendation information and recommendation preview information are displayed in a preset multi-column list in a form of upper-image and lower-image texts.
In a particular embodiment, as shown in FIG. 7, FIG. 7 is a schematic illustration of another target live page provided in accordance with an example embodiment. Specifically, the object recommendation information of the current recommendation object and the recommendation preview information of the object to be recommended are displayed on the target live broadcast page in a preset multi-column list mode, and the first current recommendation object is the object being explained. Optionally, fig. 7 only shows part of the object recommendation information, and all of the object recommendation information and the recommendation notice information of the object to be recommended may be checked in a sliding manner or the like.
In an optional embodiment, the scheme of displaying the object information (including the object recommendation information of the current recommended object and the recommendation forecast information of the object to be recommended) in the style of the preset multi-column list may be adopted for a preset type of anchor; specifically, for example, a brand anchor, because the number of recommended objects of such an anchor is often large, the object information display efficiency can be greatly improved by adopting a preset multi-column list style.
In the above embodiment, based on the preset object sequence information, the object recommendation information of the current recommended object and the recommendation preview information of the object to be recommended are displayed on the target live broadcast page in a preset multi-column list manner, so that the object information display efficiency can be greatly improved.
In an optional embodiment, the current recommendation object includes at least one current object, and the object to be recommended includes at least one forecast object; optionally, the method may further include:
determining recommendation attribute information corresponding to at least one current object and at least one forecast object respectively;
performing recommended clustering processing on at least one current object and at least one forecast object based on the recommended attribute information to obtain an object set corresponding to at least one recommended clustering attribute;
correspondingly, the displaying of the object recommendation information of the current recommendation object and the recommendation forecast information of the object to be recommended on the target live broadcast page comprises the following steps:
displaying at least one recommendation cluster attribute, object recommendation information of current objects in the target object set and/or recommendation forecast information of forecast objects in the target recommendation object set on a target live broadcast page;
in a specific embodiment, the recommendation attribute information may be information capable of representing object recommendation features, such as keywords in an object title, optionally, keywords may be extracted, objects with the same keywords may be clustered to an object set corresponding to the same recommendation cluster attribute, and the corresponding keywords may be used as corresponding recommendation cluster attributes.
In a specific embodiment, the recommended clustering attributes may include all, preset offers (an object set corresponding to the preset offers may be determined by preset coupon information of the objects), hot-selling (an object set corresponding to the hot-selling may be determined by combining the number of acquired objects in the live broadcast, optionally, less than 10 objects may not be displayed), feature tags (women's dresses, one-piece dresses), new-style dresses, and the like. Optionally, all corresponding object sets may be all current recommended objects and objects to be recommended, or all current recommended objects.
In a specific embodiment, the target object set is an object set corresponding to a recommendation aggregation attribute displayed by default in the at least one recommendation cluster attribute, and a recommendation cluster attribute displayed by non-default in the at least one recommendation cluster attribute is used for triggering display of object recommendation information of a current object and/or recommendation forecast information of a forecast object in an object set corresponding to the recommendation cluster attribute displayed by non-default. Optionally, the default displayed recommended aggregation attributes may be set in combination with actual applications, for example, "all", optionally, at least one recommended clustering attribute obtained by clustering may be displayed on a target live broadcast page, a preset number of recommended clustering attributes may also be selected for display, optionally, a preset number of recommended clustering attributes may be displayed on the target live broadcast page by presetting display priorities of different recommended clustering attributes, and correspondingly, subsequently, object information display of corresponding object sets may be triggered based on the preset number of recommended clustering attributes displayed on the target live broadcast page.
In a specific embodiment, taking the style of the preset multi-column list as an example, as shown in fig. 7, all, women's clothing and brand new may be at least one recommended cluster attribute.
In the above embodiment, recommendation attribute information of the current recommendation object and the object to be recommended is combined, recommendation clustering processing is performed on the current recommendation object and the object to be recommended to obtain an object set corresponding to at least one recommendation cluster attribute, and the object information is displayed according to the recommendation cluster attribute, so that simplicity and orderliness of object information display can be greatly improved, and convenience in viewing by a user can be further improved.
In an optional embodiment, before determining the recommendation attribute information corresponding to each of the at least one current object and the at least one forecast object, the method may further include:
determining the accumulated object quantity corresponding to at least one current object and at least one forecast object;
and under the condition that the number of the accumulated objects is larger than or equal to a first preset threshold value, executing a step of determining recommendation attribute information corresponding to at least one current object and at least one forecast object respectively.
In a particular embodiment, the cumulative number of objects may be a total number of objects of the at least one current object and the at least one forecast object. Optionally, the first preset threshold may be set in combination with the actual application.
In the embodiment, under the condition that the accumulated object number is greater than or equal to the first preset threshold value, the current recommended object and the object to be recommended are recommended and clustered, so that the simplicity and the order of displaying object information in a live scene with a large number of objects can be greatly improved, and the convenience for a user to check can be further improved.
In an optional embodiment, the target live broadcast page further shows search operation information; correspondingly, the method can further comprise the following steps:
responding to an object search instruction triggered based on the search operation information, and determining a target search object corresponding to the object search instruction from the current recommended object and the object to be recommended;
and displaying object recommendation information of the target search object or recommendation preview information of the target search object on the target live broadcast page.
In a specific embodiment, the search operation information may be information for triggering a search, such as a search control, optionally, an object search instruction may be triggered by the search operation information, optionally, in a case that the object search instruction is triggered, a preset pop-up window may be displayed, a search box may be displayed at the top of the pop-up window, optionally, the search box is provided with a search prompt shading word, such as "input object title or number", and optionally, a user may input a keyword, such as a title of a target search object, in the search box, so as to combine the keyword, and determine a target search object corresponding to the object search instruction from a current recommended object and an object to be recommended. Optionally, if the target search object belongs to the current recommendation object, object recommendation information of the target search object may be displayed, and if the target search object belongs to the object to be recommended, recommendation preview information of the target search object may be displayed.
In the embodiment, the searching operation information is set in the target live broadcast page, so that convenience and searching efficiency of searching the interested object by the user can be improved.
In an optional embodiment, the method may further include:
displaying preset positioning information corresponding to a current explanation object in a current recommendation object on a target live broadcast page;
in a specific embodiment, the preset positioning information is used for triggering positioning display of object recommendation information of the current explained object. Optionally, as shown in fig. 7, the information 701 may be preset positioning information, and optionally, the positioning display of the object recommendation information of the current explanation object may be triggered by clicking the preset positioning information. Optionally, a positioning corresponding relationship is established between the preset positioning information and the current explanation object, and the preset positioning information includes positioning prompt information for the current explanation object.
In the embodiment, the preset positioning information corresponding to the current explanation object is displayed on the target live broadcast page, so that the user can conveniently and quickly position the object recommendation information of the current explanation object, and the convenience of checking the object recommendation information of the current explanation object is improved.
In an optional embodiment, the method may further include:
acquiring real-time voice information of a target anchor;
performing voice recognition processing on the real-time voice information to obtain voice recognition information;
and under the condition that the voice recognition information indicates that the current explanation object is updated, updating the preset positioning information based on the updated current explanation object.
In a specific embodiment, the voice information of the target anchor may be recognized in real time in combination with a voice recognition technology, and in a case that the voice recognition information indicates that the current interpretation object is updated, the preset positioning information is updated based on the updated current interpretation object, optionally, the positioning correspondence between the preset positioning information and the updated current interpretation object may be established, and the positioning prompt information in the preset positioning information is updated to the positioning prompt information for the updated current interpretation object.
In the above embodiment, the voice recognition technology is combined to recognize the voice information of the target anchor in real time, and the preset positioning information is updated based on the updated current interpretation object under the condition that the voice recognition information indicates that the current interpretation object is updated, so that the user can quickly position the updated current interpretation object.
In an optional embodiment, before preset positioning information corresponding to a current explanation object in a current recommended object is displayed on a target live broadcast page, the method further includes:
determining interest index data of a target user account on a current explanation object;
and under the condition that the interest index data is greater than or equal to a second preset threshold value, displaying preset positioning information corresponding to a current explanation object in the current recommendation object on a target live broadcast page.
In a specific embodiment, the interest indicator data may characterize the preference of the target user account for the current lecture object. The second preset threshold may be preset in conjunction with the actual application. And identifying the interest index data of the current user corresponding to the target user account on the current explanation object or the category corresponding to the current explanation object by combining the service associated information of the target user account. Optionally, by combining a preset interest index identification network, the service association information of the target user account and the category information corresponding to the current interpretation object may be used as input of the interest index identification network, and the service association information of the target user account and the information corresponding to the current interpretation object are used as input of the interest index identification network to perform interest identification processing in the interest index identification network, so as to obtain interest index data.
In the above embodiment, through the interest index data of the target user account for the current explanation object, the preset positioning information corresponding to the current explanation object in the current recommended object can be displayed under the condition that the user corresponding to the target user account is determined to be interested in the current explanation object by combining the interest index data, and then the simplicity of the page can be improved on the basis of improving the convenience of the user for checking the current explanation object.
In an optional embodiment, the recommendation notice information may include object reservation information of an object to be recommended; correspondingly, the method may further include:
responding to an object reservation instruction triggered based on the object reservation information, and displaying reservation success prompt information;
sending a reminding setting instruction to a preset reminding component, wherein the reminding setting instruction is used for indicating the preset reminding component to push recommendation prompt information of a target recommendation object under the condition of recommendation time corresponding to the target recommendation object;
in a specific embodiment, the target recommendation object is an object corresponding to an object reservation instruction in the object to be recommended. The appointment success prompting message may be a recommendation prompt for prompting that the user has successfully set the object to be recommended. Optionally, the appointment success prompt message may be: the anchor is informed, and the user can be reminded after the user goes on shelf. Specifically, the preset reminding component may be a preset component that can be used for pushing recommendation prompt information of the target recommendation object under the condition of recommendation time corresponding to the target recommendation object.
In an optional embodiment, taking a scene in which the object to be recommended includes at least one forecast recommendation object in the current live broadcast as an example, as shown in fig. 4, the "seeking to put on shelf" in fig. 4 may be the object reservation information, and optionally, the object reservation instruction may be triggered by clicking the "seeking to put on shelf".
In an optional embodiment, taking a scene in which the object to be recommended includes a forecast recommendation object in the live broadcast as an example, as shown in fig. 5, the "immediate reservation" in fig. 5 may be the object reservation information, and optionally, the object reservation instruction may be triggered by clicking the "immediate reservation".
In the embodiment, the object reservation information of the object to be recommended is set, so that the object reservation setting can be conveniently carried out by the user, the recommendation prompt information of the target recommended object can be pushed to the user in time, and the object recommendation effect and efficiency are greatly improved on the basis of improving the user experience.
In an optional embodiment, the method may further include:
and responding to the forecast ending instruction, and displaying the reservation prompt information of the live broadcast corresponding to the target anchor broadcast on the target live broadcast page.
In a specific embodiment, when the current live broadcast is about to end, the anchor may trigger an end announcement instruction, optionally, the anchor may be provided with operation information that triggers the end announcement instruction, optionally, the anchor may trigger the end announcement instruction based on the operation information, optionally, when the end announcement instruction is triggered, the target live broadcast page displays reservation prompt information of live broadcast corresponding to the target anchor. Optionally, under the condition that the preview instruction is triggered, if there is a current recommended object in the current live broadcast, object recommendation information of the current recommended object and recommendation preview information of an object to be recommended may be preferentially displayed, and correspondingly, under the condition that the preview instruction is triggered, if there is no current recommended object in the current live broadcast, reservation prompt information of live broadcast corresponding to the target anchor broadcast may be displayed on the target live broadcast page. Optionally, the reservation prompt information of the live broadcast can be displayed on the target live broadcast page in a manner of popup window and the like.
In a specific embodiment, as shown in fig. 8, fig. 8 is a schematic diagram of a target live page showing reservation cue information of a live broadcast according to an exemplary embodiment. Alternatively, the subscription to the live broadcast may be implemented by clicking "make an immediate subscription" in fig. 8.
In an optional embodiment, in the case that the preview instruction is triggered to end and no current recommendation object exists in the current live broadcast, if the target user account does not focus on the anchor broadcast, the focus guidance information may be preferentially displayed. Correspondingly, the reservation prompt information of the live broadcast can be displayed under the condition that the target user account pays attention to the target anchor.
In the above embodiment, when the current live broadcast is about to end, the reservation prompt information of the live broadcast corresponding to the target anchor broadcast is displayed on the target live broadcast page, so that the watching rate of the live broadcast can be improved, and the object recommendation effect is further improved.
In an optional embodiment, the method may further include:
and responding to the forecast ending instruction, and displaying object recommendation information of a preset recommendation object corresponding to the target anchor on the target live broadcast page.
In a specific embodiment, under the condition of ending the preview instruction triggering, the object recommendation information of the preset recommendation object corresponding to the target anchor can be directly displayed on the target live broadcast page, and the object recommendation information of the preset recommendation object can be displayed under the condition of no live broadcast. Optionally, object recommendation information of the preset recommendation object may be displayed on the target live broadcast page in a manner of pop-up window or the like. Optionally, a certain number of objects may be randomly selected from the published recommended objects in the store corresponding to the target anchor as the preset recommended objects, or an object (an object of interest) associated with the target user account may be selected from the published recommended objects as the preset recommended objects.
In a specific embodiment, as shown in fig. 9, fig. 9 is a schematic view of a target live broadcast page showing object recommendation information of a preset recommendation object provided according to an exemplary embodiment. Optionally, the shop corresponding to the target anchor may be accessed by clicking "view immediately" in fig. 9, so as to view the object recommendation information of the preset recommendation object.
In the embodiment, when the current live broadcast is about to end, the object recommendation information of the preset recommendation object corresponding to the target anchor is displayed on the target live broadcast page, so that the richness of the object recommended to the user can be improved, the probability of finding the interested object by the user is greatly improved, and the object recommendation effect and the recommendation efficiency are improved.
In an optional embodiment, in response to the preview ending instruction, the displaying, on the target live broadcast page, the object recommendation information of the preset recommendation object corresponding to the target anchor may include:
in response to the forecast ending instruction, determining a published recommended object of the target anchor;
determining a preset recommendation object associated with a target user account from published recommendation objects;
and displaying object recommendation information of a preset recommendation object on a target live broadcast page.
In a specific embodiment, the preset recommendation object associated with the target user account may be determined from the published recommendation objects in combination with the service association information of the target user account, and specifically, the specific refinement for determining the preset recommendation object associated with the target user account from the published recommendation objects may refer to the service association information, and the related refinement for predicting the recommendation object from the recommendation objects corresponding to the next live broadcast may be determined, which is not described herein again.
In the above embodiment, the preset recommendation object associated with the target user account is determined from the published recommendation objects, so that the association degree between the selected preset recommendation object and the user requirement can be improved, the probability that the user finds the interested object can be greatly improved, and the object recommendation effect and the recommendation efficiency are improved.
According to the technical scheme provided by the embodiment of the specification, under the condition that the object viewing instruction is triggered by combining the object display control information displayed by the target live broadcast page, the object recommendation information of the current recommended object and the recommendation preview information of the object to be recommended can be displayed on the target live broadcast page, the richness of the object in the live broadcast room and the probability of finding the interested object by the user in the live broadcast room can be improved, the object recommendation effect and the recommendation efficiency are effectively improved, the interaction processing conditions such as invalid object viewing can be reduced, the resource waste of a live broadcast platform system is avoided, and the system performance is improved.
Fig. 10 is a block diagram illustrating an object information presentation apparatus according to an example embodiment. Referring to fig. 10, the apparatus includes:
a target live broadcast page display module 1010 configured to execute display of a target live broadcast page, where the target live broadcast page includes object exhibition control information corresponding to a preset recommendation service;
and the object information display module 1020 is configured to execute an object viewing instruction triggered based on the object exhibition control information, and display the object recommendation information of the current recommended object and the recommendation forecast information of the object to be recommended on the target live broadcast page.
In an optional embodiment, the object to be recommended includes at least one forecast recommendation object currently live broadcast, and the apparatus further includes:
the system comprises a preset recommendation time acquisition module, a recommendation processing module and a recommendation processing module, wherein the preset recommendation time acquisition module is configured to execute acquisition of preset recommendation time corresponding to at least one forecast recommendation object;
the time aggregation processing module is configured to perform recommendation time aggregation processing on at least one forecast recommendation object based on preset recommendation time to obtain a forecast recommendation object set corresponding to at least one aggregation time;
the object information presentation module 1020 is further configured to perform presentation of the object recommendation information of the current recommendation object and recommendation forecast information of forecast recommendation objects in a forecast recommendation object set corresponding to at least one aggregation time on a target live broadcast page.
In an optional embodiment, the object to be recommended comprises a forecast recommendation object in the live broadcast currently; the above-mentioned device still includes:
the recommendation object determining module is configured to determine a recommendation object corresponding to live broadcasting;
the service associated information acquisition module is configured to execute the acquisition of service associated information of a target user account, wherein the target user account is a user account for triggering an object viewing instruction;
and the forecast recommendation object determining module is configured to determine the forecast recommendation objects from the recommendation objects corresponding to the live broadcast based on the service correlation information.
In an optional embodiment, the object information presenting module 1020 is further configured to perform presenting, based on the preset object sequence information, the object recommendation information and the recommendation preview information on the target live broadcast page in a preset multi-column list manner;
the preset object sequence information is the sequence of the object recommendation information and the recommendation forecast information in a preset multi-column list.
In an optional embodiment, the current recommendation object comprises at least one current object, and the object to be recommended comprises at least one forecast object; the above-mentioned device still includes:
the recommendation attribute information determining module is configured to determine recommendation attribute information corresponding to each of at least one current object and at least one forecast object;
the recommendation clustering processing module is configured to perform recommendation clustering processing on at least one current object and at least one forecast object based on the recommendation attribute information to obtain an object set corresponding to at least one recommendation clustering attribute;
the object information presentation module 1020 is further configured to perform presentation of at least one recommendation cluster attribute, object recommendation information of a current object in the target object set, and/or recommendation forecast information of a forecast object in the target recommendation object set on the target live broadcast page;
the target object set is an object set corresponding to a recommendation aggregation attribute displayed by default in the at least one recommendation clustering attribute, and the recommendation clustering attribute displayed by non-default in the at least one recommendation clustering attribute is used for triggering the display of object recommendation information of a current object and/or recommendation forecast information of a forecast object in the object set corresponding to the recommendation clustering attribute displayed by non-default.
In an optional embodiment, the apparatus further comprises:
the accumulated object quantity determining module is configured to determine the accumulated object quantity corresponding to at least one current object and at least one forecast object before determining the recommended attribute information corresponding to at least one current object and at least one forecast object respectively;
the recommendation attribute information determination module is further configured to determine recommendation attribute information corresponding to each of the at least one current object and the at least one forecast object when the accumulated number of objects is greater than or equal to a first preset threshold.
In an optional embodiment, the apparatus further comprises:
the preset positioning information display module is configured to display preset positioning information corresponding to a current explanation object in current recommended objects on a target live broadcast page;
the preset positioning information is used for triggering positioning display of object recommendation information of the current explanation object.
In an optional embodiment, the apparatus further comprises:
the real-time voice information acquisition module is configured to execute the acquisition of real-time voice information of a target anchor, and the target anchor is an anchor corresponding to a target live broadcast page;
the voice recognition processing module is configured to perform voice recognition processing on the real-time voice information to obtain voice recognition information;
and the preset positioning information updating module is configured to update the preset positioning information based on the updated current explanation object under the condition that the voice recognition information indicates that the current explanation object is updated.
In an optional embodiment, the apparatus further comprises:
the interest index data determining module is configured to determine interest index data of a target user account on a current explanation object before preset positioning information corresponding to the current explanation object in the current recommendation object is displayed on a target live broadcast page, wherein the target user account is a user account for triggering an object viewing instruction;
the preset positioning information display module is further configured to display preset positioning information corresponding to a current explanation object in the current recommendation object on a target live broadcast page under the condition that the interest index data is greater than or equal to a second preset threshold.
In an optional embodiment, the recommendation notice information includes object recommendation information of the object to be recommended and object reservation information of the object to be recommended; the above-mentioned device still includes:
a reservation success prompt information presentation module configured to perform presentation of reservation success prompt information in response to an object reservation instruction triggered based on the object reservation information;
the reminding setting instruction sending module is configured to execute sending of a reminding setting instruction to the preset reminding component, wherein the reminding setting instruction is used for indicating that the preset reminding component pushes recommendation prompt information of the target recommended object under the condition of recommendation time corresponding to the target recommended object;
the target recommendation object is an object corresponding to an object reservation instruction in the object to be recommended.
In an alternative embodiment, the object information presentation module 1020 includes:
a current recommended object querying unit configured to perform querying a current recommended object in response to the object viewing instruction;
and the object information display unit is configured to display the object recommendation information of the current recommendation object and the recommendation forecast information of the object to be recommended on a target live broadcast page under the condition that the current recommendation object is inquired.
In an optional embodiment, the apparatus further comprises:
the preset interactive information display module is configured to display preset interactive information on a target live broadcast page under the condition that a current recommended object is not inquired;
the preset interaction information is used for triggering object recommendation prompt information to be sent to a target anchor, and the target anchor is an anchor corresponding to a target live broadcast page.
In an optional embodiment, the preset interaction information includes at least one piece of interaction information, and the apparatus further includes:
and the target interaction information display module is configured to execute an interaction instruction triggered based on any interaction information, and display the target interaction information corresponding to the interaction instruction on a target live broadcast page.
In an optional embodiment, the apparatus further comprises:
and the object recommendation information display module is configured to execute and respond to the forecast ending instruction, and display object recommendation information of a preset recommendation object corresponding to the target anchor on the target live broadcast page, wherein the target anchor is an anchor corresponding to the target live broadcast page.
In an optional embodiment, the object recommendation information presentation module includes:
a published recommended object determination unit configured to execute determining a published recommended object of the target anchor in response to the end announcement instruction;
the device comprises a preset recommendation object determining unit, a recommendation processing unit and a recommendation processing unit, wherein the preset recommendation object determining unit is configured to determine a preset recommendation object associated with a target user account from published recommendation objects;
and the object recommendation information display unit is configured to display the object recommendation information of the preset recommendation object on the target live broadcast page.
In an optional embodiment, the apparatus further comprises:
and the reservation prompt information display module is configured to execute, in response to the preview ending instruction, displaying reservation prompt information of live broadcast corresponding to the target anchor broadcast on the target live broadcast page, wherein the target anchor broadcast is the anchor broadcast corresponding to the target live broadcast page.
In an optional embodiment, the target live broadcast page further shows search operation information; the above-mentioned device still includes:
the target search object determining module is configured to execute an object search instruction triggered based on the search operation information, and determine a target search object corresponding to the object search instruction from the current recommendation object and the object to be recommended;
and the information display module is configured to display the object recommendation information of the target search object or the recommendation preview information of the target search object on the target live broadcast page.
With regard to the apparatus in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.
Fig. 11 is a block diagram illustrating an electronic device for object information presentation, which may be a terminal, according to an exemplary embodiment, and an internal structure thereof may be as shown in fig. 11. The electronic device comprises a processor, a memory, a network interface, a display screen and an input device which are connected through a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement an object information presentation method. The display screen of the electronic equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the electronic equipment, an external keyboard, a touch pad or a mouse and the like.
Those skilled in the art will appreciate that the architecture shown in fig. 11 is merely a block diagram of some of the structures associated with the disclosed aspects and does not constitute a limitation on the electronic devices to which the disclosed aspects apply, as a particular electronic device may include more or less components than those shown, or combine certain components, or have a different arrangement of components.
In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the object information presentation method as in the embodiments of the present disclosure.
In an exemplary embodiment, there is also provided a computer-readable storage medium, in which instructions, when executed by a processor of an electronic device, enable the electronic device to perform an object information presentation method in an embodiment of the present disclosure.
In an exemplary embodiment, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the object information presentation method in the embodiments of the present disclosure.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (21)

1. An object information display method, comprising:
displaying a target live broadcast page, wherein the target live broadcast page comprises object exhibition control information corresponding to a preset recommendation service;
and responding to an object viewing instruction triggered based on the object exhibition control information, and displaying the object recommendation information of the current recommended object and the recommendation forecast information of the object to be recommended on the target live broadcast page.
2. The object information presentation method according to claim 1, wherein the object to be recommended includes at least one forecast recommended object currently live, and the method further comprises:
acquiring preset recommendation time corresponding to the at least one forecast recommendation object;
performing recommendation time aggregation processing on the at least one advance notice recommendation object based on the preset recommendation time to obtain an advance notice recommendation object set corresponding to at least one aggregation time;
the displaying of the object recommendation information of the current recommendation object and the recommendation forecast information of the object to be recommended on the target live broadcast page comprises:
and displaying the object recommendation information of the current recommendation object and recommendation forecast information of forecast recommendation objects in a forecast recommendation object set corresponding to at least one aggregation time on the target live broadcast page.
3. The object information display method according to claim 1, wherein the object to be recommended includes a forecast recommended object in a live broadcast currently in the live broadcast; the method further comprises the following steps:
determining a recommendation object corresponding to the live broadcast;
acquiring service association information of a target user account, wherein the target user account is a user account for triggering the object viewing instruction;
and determining the forecast recommendation object from the recommendation objects corresponding to the live broadcast based on the service correlation information.
4. The object information display method according to claim 1, wherein the displaying of the object recommendation information of the current recommended object and the recommendation forecast information of the object to be recommended on the target live broadcast page includes:
displaying the object recommendation information and the recommendation preview information on the target live broadcast page in a preset multi-column list mode based on preset object sequence information;
the preset object sequence information is the sequencing of the object recommendation information and the recommendation notice information in the preset multi-column list.
5. The object information display method according to claim 1, wherein the current recommendation object includes at least one current object, and the object to be recommended includes at least one forecast object; the method further comprises the following steps:
determining recommendation attribute information corresponding to the at least one current object and the at least one forecast object respectively;
performing recommended clustering processing on the at least one current object and the at least one forecast object based on the recommended attribute information to obtain an object set corresponding to at least one recommended clustering attribute;
the displaying of the object recommendation information of the current recommendation object and the recommendation forecast information of the object to be recommended on the target live broadcast page comprises:
displaying the at least one recommendation cluster attribute, object recommendation information of current objects in the target object set and/or recommendation forecast information of forecast objects in the target recommendation object set on the target live broadcast page;
the target object set is an object set corresponding to a recommendation aggregation attribute displayed by default in the at least one recommendation clustering attribute, and a recommendation clustering attribute displayed by non-default in the at least one recommendation clustering attribute is used for triggering display of object recommendation information of a current object and/or recommendation forecast information of a forecast object in the object set corresponding to the recommendation clustering attribute displayed by non-default.
6. The method according to claim 5, wherein before said determining the recommended attribute information corresponding to each of the at least one current object and the at least one forecast object, the method further comprises:
determining the accumulated object quantity corresponding to the at least one current object and the at least one forecast object;
and under the condition that the number of the accumulated objects is larger than or equal to a first preset threshold value, executing the step of determining the recommended attribute information corresponding to each of the at least one current object and the at least one forecast object.
7. The method of claim 1, further comprising:
displaying preset positioning information corresponding to a current explanation object in the current recommendation object on the target live broadcast page;
the preset positioning information is used for triggering positioning display of the object recommendation information of the current explanation object.
8. The method of claim 7, further comprising:
acquiring real-time voice information of a target anchor, wherein the target anchor is an anchor corresponding to the target live broadcast page;
performing voice recognition processing on the real-time voice information to obtain voice recognition information;
and under the condition that the voice recognition information indicates that the current explanation object is updated, updating the preset positioning information based on the updated current explanation object.
9. The object information display method according to claim 7, wherein before preset positioning information corresponding to a current explanation object in the current recommendation object is displayed on the target live broadcast page, the method further comprises:
determining interest index data of a target user account on the current explained object, wherein the target user account is a user account triggering the object viewing instruction;
and under the condition that the interest index data is larger than or equal to a second preset threshold value, executing the step of displaying preset positioning information corresponding to the current explanation object in the current recommended object on the target live broadcast page.
10. The object information presentation method according to any one of claims 1 to 9, wherein the recommendation notice information includes object recommendation information of the object to be recommended and object reservation information of the object to be recommended; the method further comprises the following steps:
responding to an object reservation instruction triggered based on the object reservation information, and displaying reservation success prompt information;
sending a reminding setting instruction to a preset reminding component, wherein the reminding setting instruction is used for indicating the preset reminding component to push recommendation prompt information of a target recommendation object under the condition of recommendation time corresponding to the target recommendation object;
and the target recommendation object is an object corresponding to the object reservation instruction in the object to be recommended.
11. The object information display method according to any one of claims 1 to 9, wherein the displaying, in response to an object viewing instruction triggered based on the object exhibition control information, the object recommendation information of the current recommended object and the recommendation preview information of the object to be recommended on the target live broadcast page includes:
responding to the object viewing instruction, and inquiring the current recommended object;
and under the condition that the current recommendation object is inquired, displaying object recommendation information of the current recommendation object and recommendation forecast information of the object to be recommended on the target live broadcast page.
12. The method of claim 11, further comprising:
under the condition that the current recommended object is not inquired, displaying preset interactive information on the target live broadcast page;
the preset interaction information is used for triggering object recommendation prompt information to be sent to a target anchor, and the target anchor is an anchor corresponding to the target live broadcast page.
13. The object information presentation method according to claim 12, wherein the preset interaction information includes at least one interaction information, the method further comprising:
and responding to an interactive instruction triggered based on any interactive information, and displaying target interactive information corresponding to the interactive instruction on the target live broadcast page.
14. The method for displaying object information according to any one of claims 1 to 9, wherein the method further comprises:
and responding to a forecast ending instruction, and displaying object recommendation information of a preset recommendation object corresponding to a target anchor on the target live broadcast page, wherein the target anchor is the anchor corresponding to the target live broadcast page.
15. The object information display method according to claim 14, wherein the displaying, in response to the preview ending instruction, the object recommendation information of the preset recommendation object corresponding to the target anchor on the target live broadcast page includes:
responding to the ending forecasting instruction, and determining a published recommended object of the target anchor;
determining the preset recommendation object associated with the target user account from the published recommendation objects;
and displaying the object recommendation information of the preset recommendation object on the target live broadcast page.
16. The method for displaying object information according to any one of claims 1 to 9, wherein the method further comprises:
and responding to a preview ending instruction, and displaying reservation prompt information of live broadcast corresponding to a target anchor on the target live broadcast page, wherein the target anchor is the anchor corresponding to the target live broadcast page.
17. The object information presentation method according to any one of claims 1 to 9, wherein the target live page further presents search operation information; the method further comprises the following steps:
responding to an object search instruction triggered based on the search operation information, and determining a target search object corresponding to the object search instruction from the current recommended object and the object to be recommended;
and displaying object recommendation information of the target search object or recommendation preview information of the target search object on the target live broadcast page.
18. An object information presentation apparatus, comprising:
the target live broadcast page display module is configured to execute display of a target live broadcast page, and the target live broadcast page comprises object exhibition control information corresponding to a preset recommendation service;
and the object information display module is configured to execute an object viewing instruction triggered based on the object exhibition control information, and display the object recommendation information of the current recommended object and the recommendation forecast information of the object to be recommended on the target live broadcast page.
19. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the object information presentation method of any one of claims 1 to 17.
20. A computer-readable storage medium, wherein instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the object information presentation method of any one of claims 1 to 17.
21. A computer program product comprising computer instructions, wherein the computer instructions, when executed by a processor, implement the object information presentation method of any one of claims 1 to 17.
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