CN105721462B - Information pushing method and device - Google Patents

Information pushing method and device Download PDF

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Publication number
CN105721462B
CN105721462B CN201610070033.2A CN201610070033A CN105721462B CN 105721462 B CN105721462 B CN 105721462B CN 201610070033 A CN201610070033 A CN 201610070033A CN 105721462 B CN105721462 B CN 105721462B
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information
pushed
terminal
dimensional code
code image
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CN105721462A (en
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祝洪泉
钱文菊
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/40Support for services or applications
    • H04L65/4061Push-to services, e.g. push-to-talk or push-to-video
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/08Network architectures or network communication protocols for network security for authentication of entities
    • H04L63/0807Network architectures or network communication protocols for network security for authentication of entities using tickets, e.g. Kerberos
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/08Network architectures or network communication protocols for network security for authentication of entities
    • H04L63/083Network architectures or network communication protocols for network security for authentication of entities using passwords
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60Network streaming of media packets
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Computer Hardware Design (AREA)
  • Computer Security & Cryptography (AREA)
  • Computing Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The application discloses a method and a device for pushing information. One embodiment of the method comprises: the method comprises the steps that a terminal displays a two-dimensional code image, wherein the two-dimensional code image comprises identity information generated by a server according to a user identifier of the terminal and information to be pushed and/or associated information of the information to be pushed; the client acquires the two-dimensional code image; the client sends display request information to a server according to the result of analyzing the two-dimensional code image, wherein the display request information comprises the identity information and the information to be pushed and/or the associated information; the server sends information to be pushed to the terminal according to the display request information; and the terminal displays the information to be pushed. The implementation mode can improve the effectiveness of information pushing.

Description

Information pushing method and device
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for pushing information.
Background
Information push, also called "network broadcast", is a technology for reducing information overload by pushing information required by users on the internet through a certain technical standard or protocol. The information push technology can reduce the time spent by the user in searching on the network by actively pushing information to the user. Information push can be used in various fields, such as web page information push, terminal application information push, and the like. The form of information push is also more and more diversified, such as text information push, picture information push, audio information push, video information push, and the like. With the development of intelligent mobile terminals, two-dimensional code scanning technology gradually becomes one of the basic functions of the intelligent mobile terminals, and information push in a two-dimensional code form is more and more extensive. However, in the existing two-dimensional code information pushing technology, account information of an information pusher on a social platform and the like are often used as information to be pushed to generate a two-dimensional code form, so that a user can add or pay attention to an account of the information pusher through a related social platform after scanning a two-dimensional code through an intelligent mobile terminal. The information pushing method requires a user to install an application of a related social platform on the intelligent mobile terminal and register an account, so that the information pushing effectiveness is low.
Disclosure of Invention
The present application aims to provide an improved information pushing method and apparatus to solve the technical problems mentioned in the above background section.
In a first aspect, the present application provides a method for pushing information, where the method includes: displaying a two-dimensional code image for a client to acquire and analyze the two-dimensional code image, wherein the two-dimensional code image comprises identity information generated by a server according to a user identifier of a terminal and associated information of information to be pushed and/or information to be pushed; and displaying the information to be pushed in response to receiving the information to be pushed sent by the server, wherein the information to be pushed is sent by the server according to display request information sent by the client to the server, the display request information is sent by the client to the server according to a result of analyzing the two-dimensional code image, and the display request information comprises the identity information and the information to be pushed and/or the associated information.
In some embodiments, the information to be pushed or the associated information includes at least one of: picture information, audio information, video information, or character information.
In a second aspect, the present application provides a method for pushing information, where the method includes: acquiring a two-dimensional code image displayed by a terminal, wherein the two-dimensional code image comprises identity information generated by a server according to a user identifier of the terminal and information to be pushed and/or associated information of the information to be pushed; and sending display request information to the server according to a result of analyzing the two-dimensional code image, so that the server sends information to be pushed to the terminal according to the display request information, wherein the display request information comprises the identity information and the information to be pushed and/or the associated information.
In some embodiments, the information to be pushed or the associated information includes at least one of: picture information, audio information, video information, or character information.
In a third aspect, the present application provides a method for pushing information, where the method includes: generating a two-dimensional code image according to identity information generated by a user identifier of a terminal and information to be pushed and/or associated information of the information to be pushed so that the terminal can display the two-dimensional code image; sending information to be pushed to the terminal according to display request information sent by a client, so that the terminal can display the information to be pushed, wherein the display request information is sent by the client according to a result of analyzing the two-dimensional code image, the two-dimensional code image is obtained from the terminal through the client, and the display request information comprises the identity information and the information to be pushed and/or the associated information.
In some embodiments, the information to be pushed or the associated information includes at least one of: picture information, audio information, video information, or character information.
In some embodiments, the identity information comprises key information generated by the server according to a user identity of the terminal; and, the method further comprises: verifying the display request information through the key information to obtain a user identifier of the terminal; and sending information to be pushed to the terminal according to the user identification.
In a fourth aspect, the present application further provides an information pushing method, where the method includes: the method comprises the steps that a terminal displays a two-dimensional code image, wherein the two-dimensional code image comprises identity information generated by a server according to a user identifier of the terminal and information to be pushed and/or associated information of the information to be pushed; the client acquires the two-dimensional code image; the client sends display request information to a server according to the result of analyzing the two-dimensional code image, wherein the display request information comprises the identity information and the information to be pushed and/or the associated information; the server sends information to be pushed to the terminal according to the display request information; and the terminal displays the information to be pushed.
In some embodiments, the information to be pushed or the associated information includes at least one of: picture information, audio information, video information, or character information.
In some embodiments, the identity information comprises key information generated by the server according to a user identity of the terminal; and the server sends the information to be pushed to the terminal according to the display request information, wherein the information to be pushed comprises: the server verifies the display request information through the key information to acquire a user identifier of the terminal; and the server sends information to be pushed to the terminal according to the user identification.
In a fifth aspect, the present application provides an information pushing apparatus, where the apparatus includes: the display module is configured to display a two-dimensional code image so that a client can acquire and analyze the two-dimensional code image, wherein the two-dimensional code image comprises identity information generated by a server according to a user identifier of a terminal and associated information of information to be pushed and/or information to be pushed; the display module is configured to display the information to be pushed in response to receiving the information to be pushed sent by the server, wherein the information to be pushed is sent by the server according to display request information sent by the client to the server, the display request information is sent by the client to the server according to a result of analyzing the two-dimensional code image, and the display request information includes the identity information and the information to be pushed and/or the association information.
In some embodiments, the information to be pushed or the associated information includes at least one of: picture information, audio information, video information, or character information.
In a sixth aspect, the present application provides an information pushing apparatus, where the apparatus includes: the system comprises an acquisition module and a display module, wherein the acquisition module is configured to acquire a two-dimensional code image displayed by a terminal, and the two-dimensional code image comprises identity information generated by a server according to a user identifier of the terminal and information to be pushed and/or associated information of the information to be pushed; and the sending module is configured to send display request information to the server according to a result of analyzing the two-dimensional code image, so that the server sends information to be pushed to the terminal according to the display request information, wherein the display request information comprises the identity information and the information to be pushed and/or the associated information.
In some embodiments, the information to be pushed or the associated information includes at least one of: picture information, audio information, video information, or character information.
In a seventh aspect, the present application provides an information pushing apparatus, where the apparatus includes: the generating module is configured to generate a two-dimensional code image according to identity information generated by a user identifier of the terminal and information to be pushed and/or associated information of the information to be pushed, so that the terminal can display the two-dimensional code image; the sending module is configured to send information to be pushed to the terminal according to display request information sent by a client, so that the terminal can display the information to be pushed, wherein the display request information is sent by the client according to a result of analyzing the two-dimensional code image, the two-dimensional code image is obtained from the terminal through the client, and the display request information comprises the identity information and the information to be pushed and/or the associated information.
In some embodiments, the information to be pushed or the associated information includes at least one of: picture information, audio information, video information, or character information.
In some embodiments, the identity information comprises key information generated by the server according to a user identity of the terminal; and, the apparatus further comprises: the obtaining unit is configured to verify the display request information through the key information and obtain a user identifier of the terminal; and the sending unit is configured to send the information to be pushed to the terminal according to the user identifier.
In an eighth aspect, the present application provides an information pushing system, where the system includes a terminal, a client, and a server, where the terminal is configured to display a two-dimensional code image, where the two-dimensional code image includes identity information generated by the server according to a user identifier of the terminal and information to be pushed or associated information of the information to be pushed; the client is configured to acquire the two-dimensional code image; the client is further configured to send display request information to a server according to a result of analyzing the two-dimensional code image, wherein the display request information includes the identity information and the information to be pushed and/or the association information; the server is configured to send information to be pushed to the terminal according to the display request information; the terminal is also configured to display the information to be pushed.
In some embodiments, the identity information comprises key information generated by the server according to a user identity of the terminal; and, the server is further configured to: verifying the display request information through the key information to obtain a user identifier of the terminal; and sending information to be pushed to the terminal according to the user identification.
According to the information pushing method and device, the two-dimensional code image generated by the server is displayed through the terminal, wherein the two-dimensional code image comprises the identity information generated by the server according to the user identification of the terminal and the information to be pushed or the associated information of the information to be pushed, the client side obtains the two-dimensional code image from the terminal, and sends display request information to the server according to the result of analyzing the two-dimensional code image, wherein the display request information comprises the identity information and the information to be pushed or the associated information, then the server sends the information to be pushed to the terminal according to the display request information, the information to be pushed is displayed by the terminal, and the client side does not need to display the information to be pushed, so that the effectiveness of information pushing can be improved.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, with reference to the accompanying drawings in which:
FIG. 1 illustrates an exemplary system architecture to which embodiments of the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of a method of information push according to the present application;
FIG. 3 is a flow diagram of another embodiment of a method of information push according to the present application;
FIG. 4 is a flow diagram of yet another embodiment of a method of information push according to the present application;
FIG. 5 is a timing flow diagram for one embodiment of a method of information push in accordance with the present application;
FIG. 6 is a schematic diagram of an embodiment of an apparatus for pushing information according to the present application;
fig. 7 is a schematic structural diagram of another embodiment of an information pushing device according to the present application;
fig. 8 is a schematic structural diagram of a further embodiment of an information pushing device according to the present application;
FIG. 9 is a schematic block diagram of one embodiment of a system for information push in accordance with the present application;
FIG. 10 is a block diagram of a computer system suitable for use in implementing the electronic device of an embodiment of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
FIG. 1 illustrates an exemplary system architecture 100 to which embodiments of the present application may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, a network 103, and a server 104. The network 103 serves as a medium for providing communication links between the terminal devices 101, 102 and the server 104. Network 103 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The terminal devices 101, 102 may interact with the server 104 via the network 103 to receive or send messages or the like. The terminal devices 101 and 102 may be installed with various communication client applications, such as a browser application, an information push application, a two-dimensional code recognition application, a search application, a shopping application, a financing application, a map application, a social platform application, a mailbox client, an instant messaging tool, and the like.
The terminal devices 101 and 102 may be various electronic devices supporting browser applications, information push applications, two-dimensional code recognition applications, and the like, and the electronic devices include, but are not limited to, smart phones, smart watches, tablet computers, personal digital assistants, electronic book readers, MP3 players (Moving Picture Experts Group Audio Layer III, motion Picture Experts compression standard Audio Layer 3), MP4 players (Moving Picture Experts Group Audio Layer iv, motion Picture Experts compression standard Audio Layer 4), laptop portable computers, desktop computers, and the like.
The server 104 may be a server that provides various services. For example, the server 104 may be a background server or the like that provides support for information push type applications, search type applications, shopping type applications, and the like of the terminal devices 101, 102. The server can store, generate and the like the received data and feed back the processing result to the terminal equipment.
It should be noted that the method for pushing information provided in the embodiment of the present application may be executed by the terminal devices 101 and 102, or may be executed by the server 104. For example, the terminal device 101 may be installed with a browser application, and may execute the information push method of the present application to "display a two-dimensional code image, so that a client can acquire and analyze the two-dimensional code image; responding to the received information to be pushed sent by the server, and displaying the information to be pushed; the terminal device 102 may be a client device installed with a two-dimensional code recognition application, and may execute the information push method of the present application to "obtain a two-dimensional code image displayed by the terminal; sending display request information to the server according to the result of analyzing the two-dimensional code image, so that the server can send information to be pushed to the terminal according to the display request information; the server 104 may be a background server that provides support for a browser application run by the terminal device 101 and a two-dimensional code recognition application run by the terminal device 102, and may execute the information pushing method of the present application, "generate a two-dimensional code image according to identity information generated by a user identifier of a terminal and information to be pushed or associated information of the information to be pushed", so that the terminal displays the two-dimensional code image; and sending information to be pushed to the terminal according to the display request information sent by the client, so that the terminal can display the information to be pushed, and the like. Accordingly, the information pushing apparatus provided in the embodiment of the present application may be disposed in the terminal devices 101 and 102, or may be disposed in the server 104.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring to fig. 2, a flow 200 of one embodiment of a method of information push is shown. The embodiment is mainly exemplified by applying the method to an electronic device with a display function, which may be, for example, a terminal for displaying (such as the terminal device 101 shown in fig. 1). The information pushing method comprises the following steps:
step 201, displaying a two-dimensional code image.
In this embodiment, the terminal may display a two-dimensional code image generated in advance. The two-dimensional code image can be generated by a server and can be acquired by a client in a scanning mode and the like. The server may be a background server for providing support for a browser application, an information push type application, and the like of the terminal. The terminal can acquire the two-dimensional code image from the server in a wired connection mode or a wireless connection mode. The wireless connection means includes, but is not limited to, a 3G/4G connection, a WiFi connection, a bluetooth connection, a WiMAX connection, a Zigbee connection, a uwb (ultra wideband) connection, and other wireless connection means now known or developed in the future.
Here, the terminal may display the two-dimensional code image on a page of a browser application or other information push-type application. The page may be obtained from a server, and the two-dimensional code image on the page may be generated by the server. When the terminal displays the page, the page display request can be sent to the server, the server can generate the two-dimensional code image according to the page display request, and the two-dimensional code image and the page content are generated together to generate an information push page to be sent to the terminal, and the information push page is displayed by the terminal. For example, the server may determine information to be pushed according to a video content according to a video playing request of the terminal, generate a two-dimensional code image from the information to be pushed, and send the two-dimensional code image and the video content to the terminal, so that when the terminal displays a video playing page, the two-dimensional code image generated by the server may be displayed on the page.
In this embodiment, when the server generates the two-dimensional code image, the information to be pushed and/or the associated information of the information to be pushed may be included in the two-dimensional code image. The information to be pushed may include at least one of picture information, audio information, video information, or character information. The associated information of the information to be pushed may be information associated with the information to be pushed, and may be, for example, a link address of the information to be pushed, a picture associated with the information to be pushed, a display request of the information to be pushed, and the like. The two-dimensional Code image can be generated by the server by using the information to be pushed or the related information through various existing or future-developed encoding modes such as PDF417 (portable data file with high information content), QR Code (Quick Response Code), and the like. Here, the associated information of the information to be pushed may also include at least one of picture information, audio information, video information, or character information. In some implementations, the two-dimensional code image may include, in addition to a two-dimensional code that uses a plurality of geometric shapes corresponding to a binary system to represent literal numerical information, a background picture, and the like, for example, the two-dimensional code is displayed on the background picture, or the background picture is arranged in a predetermined area of the two-dimensional code image.
In this embodiment, when the server generates the two-dimensional code image, the two-dimensional code image may further include identity information generated according to the user identifier of the terminal. The user identifier may be a symbol used for identifying the terminal Identity when the terminal establishes a connection with the server through the Internet or sends a request (e.g., a page display request), and may be, for example, a device number of the terminal (e.g., an International Mobile Equipment Identity (IMEI) of a smart phone, an International Mobile Equipment Identity), an Internet Protocol (IP) address of a terminal access network, a first part of an email address of the user (e.g., xxxx in an email address xxxx 163. com), or a number (e.g., a QQ number: 951980921) used by the user to log in a social platform, which is not limited in the present application. The server may encode the user identifier as the identity information of the terminal after representing the user identifier by binary numbers "0" and "1" according to the encoding method and generate the two-dimensional code image together with the information to be pushed and/or the associated information of the information to be pushed.
Step 202, in response to receiving the information to be pushed sent by the server, displaying the information to be pushed.
In this embodiment, the terminal may present the information to be pushed in response to receiving the information to be pushed sent thereto by the server. The server can send information to be pushed to the terminal according to display request information sent to the server by the client according to the result of analyzing the two-dimensional code image.
As can be understood by those skilled in the art, in order to distinguish different terminal devices from different roles in the information push method of the present application, in this embodiment, a terminal device for displaying a two-dimensional code image and displaying information to be pushed is referred to as a terminal, and a terminal device for acquiring a two-dimensional code image and sending display request information to a server is referred to as a client.
Here, the client may be run with an application including a two-dimensional code parsing function. The two-dimensional code image displayed by the terminal can be acquired by the client in an image acquisition mode such as scanning and the like, and then the two-dimensional code image is analyzed according to a decoding mode corresponding to the encoding mode of the two-dimensional code image, so that the information contained in the two-dimensional code image is acquired. Then, the client may generate the display request information of the information to be pushed according to the acquired information. The display request information may include identity information of the terminal and the information to be pushed and/or the association information of the information to be pushed, and may further include various transmission parameters, for example, including but not limited to one or more of the following: a transmission Protocol (e.g., HTTP, HyperText Transfer Protocol), a transmission mode (e.g., POST mode, which may be used for a request server to receive entity information included in a request), a file path (e.g., path of a file to be uploaded), a request header field (headers, e.g., Host header field of HTTP), and the like, which are not limited in this application.
After the display request information is received by the server, the server may determine to which terminal the information to be pushed is sent according to the terminal identity information contained in the display request information, and may also determine to-be-pushed information sent to the terminal according to the information to be pushed contained in the display request information and/or the associated information of the information to be pushed. For example, the information to be pushed is video information, the two-dimensional code image includes associated information of the video information, for example, a playing link address of a video, the presentation request information sent by the client to the server may include the playing link address, and the server may obtain the video information to be pushed through the playing link address and send the video information to the terminal.
In some optional implementations of this embodiment, the identity information generated by the server according to the user identifier of the terminal may further include key information generated by the server according to the user identifier of the terminal. The server can also verify the display request information through the key information, acquire the user identification of the terminal, and send the information to be pushed to the corresponding terminal according to the user identification. The key information may be generated by The user identifier of The terminal through a preset key Algorithm, and The preset key Algorithm may be a known Algorithm for digital signature, such as a Secure Hash Algorithm (SHA), an MD5 Algorithm (Message-Digest Algorithm5), an RSA public key encryption Algorithm, a DES (Data encryption standard) Algorithm, and so on, which are not described herein again. Here, the key information may be used for identification and verification of the terminal identity. The server may encode the key information together with the information to be pushed and/or the associated information of the information to be pushed when generating the two-dimensional code image. The server may locally store a corresponding relationship between the key information and the identity of the terminal, compare the received key information sent by the client with the locally stored key information to verify the identity of the terminal corresponding to the key information, or preset an analysis program for the key information according to a key algorithm for generating the key information to obtain the identity of the corresponding terminal, thereby verifying the key information, and so on, which is not limited in this application.
According to the information pushing method, the client side obtains and analyzes the two-dimensional code image by displaying the two-dimensional code image, and then displays the information to be pushed in response to the received information to be pushed sent by the server according to the display request information sent by the client side to the server according to the result of analyzing the two-dimensional code image, so that the terminal does not need to analyze the two-dimensional code image and only displays the two-dimensional code image, the display of the information to be pushed is realized under the participation of the client side and the server, and the effectiveness of information pushing can be improved.
Referring to fig. 3, a flow 300 of one embodiment of a method of information push of the present application is shown. The embodiment is mainly exemplified by applying the method to an electronic device with computing capability, and specifically, the electronic device is, for example, a client (such as the terminal device 102 shown in fig. 1) that can run an information push application including a function of scanning and parsing a two-dimensional code image. As shown in fig. 3, the information pushing method may include the following steps:
step 301, acquiring a two-dimensional code image displayed by a terminal.
In this embodiment, the client may acquire the two-dimensional code image displayed by the terminal by scanning or other image acquisition methods.
The two-dimensional code image can be generated by a server side and can be displayed through a terminal. The server may be a background server for providing support for a browser application, an information push type application, and the like of the terminal. The terminal can acquire the two-dimensional code image from the server in a wired connection mode or a wireless connection mode. The terminal can also display the two-dimensional code image on a page of a browser application or other information push type applications.
In this embodiment, when the server generates the two-dimensional code image, the information to be pushed and/or the associated information of the information to be pushed may be included in the two-dimensional code image. The information to be pushed may include at least one of picture information, audio information, video information, or character information. The associated information of the information to be pushed may be information associated with the information to be pushed, and may be, for example, a link address of the information to be pushed, a picture associated with the information to be pushed, a display request of the information to be pushed, and the like. Here, the associated information of the information to be pushed may also include at least one of picture information, audio information, video information, or character information. When the server generates the two-dimensional code image, the two-dimensional code image can also contain identity information generated according to the user identification of the terminal.
Step 302, sending display request information to a server according to the result of analyzing the two-dimensional code image.
In this embodiment, the client may analyze the acquired two-dimensional code image to acquire information included in the two-dimensional code image, and send the display request information to the server according to an analysis result.
Here, the client may be run with an application including a two-dimensional code parsing function. After the client acquires the two-dimensional code image displayed by the terminal in an image acquisition mode such as scanning and the like, the two-dimensional code image can be analyzed according to a decoding mode corresponding to the encoding mode of the two-dimensional code image, and therefore information contained in the two-dimensional code image is acquired. The display request information may include identity information of the terminal and the information to be pushed and/or the association information of the information to be pushed, and may further include various transmission parameters. After the display request information is received by the server, the server may determine to which terminal the information to be pushed is sent according to the terminal identity information contained in the display request information, and may also determine to-be-pushed information sent to the terminal according to the information to be pushed contained in the display request information and/or the associated information of the information to be pushed.
In some optional implementations of this embodiment, the identity information generated by the server according to the user identifier of the terminal may further include key information generated by the server according to the user identifier of the terminal. The server can also verify the display request information through the key information, acquire the user identification of the terminal, and send the information to be pushed to the corresponding terminal according to the user identification. The key information may be generated by a user identifier of the terminal through a preset key algorithm, and the preset key algorithm may be a known algorithm for digital signature, which is not described herein again. Here, the key information may be used for identification and verification of the terminal identity. The server may encode the key information together with the information to be pushed and/or the associated information of the information to be pushed when generating the two-dimensional code image. The server may locally store a corresponding relationship between the key information and the identity of the terminal, compare the received key information sent by the client with the locally stored key information to verify the identity of the terminal corresponding to the key information, or preset an analysis program for the key information according to a key algorithm for generating the key information to obtain the identity of the corresponding terminal, thereby verifying the key information, and so on, which is not limited in this application.
According to the information pushing method, the two-dimensional code image displayed by the terminal is obtained, the two-dimensional code image is analyzed, then the display request information is sent to the server according to the result of analyzing the two-dimensional code image, so that the server displays the request information and sends the information to be pushed to the terminal, the terminal displays the information to be pushed, the client only needs to analyze the information contained in the two-dimensional code image, the information to be pushed does not need to be displayed, and the effectiveness of information pushing can be improved.
Referring to fig. 4, a flow 400 of one embodiment of a method of information push of the present application is shown. The embodiment is mainly exemplified by applying the method to an electronic device with computing capability, and specifically, the electronic device may be, for example, a server (e.g., the server 104 shown in fig. 1) for providing support for information push type applications. As shown in fig. 4, the information pushing method may include the following steps:
step 401, generating a two-dimensional code image according to identity information generated by a user identifier of a terminal and information to be pushed and/or associated information of the information to be pushed.
In this embodiment, the server may generate the two-dimensional code image according to the identity information generated by the user identifier of the terminal and the information to be pushed and/or the associated information of the information to be pushed.
When the terminal displays the page, the page display request can be sent to the server, the server can generate the two-dimensional code image according to the page display request, and the two-dimensional code image and the page content are generated together to generate an information push page to be sent to the terminal, and the information push page is displayed by the terminal. When the server generates the two-dimensional code image, the two-dimensional code image may include information to be pushed and/or associated information of the information to be pushed, and the two-dimensional code image may further include identity information generated according to a user identifier of the terminal. Here, the information to be pushed or the associated information may include at least one of picture information, audio information, video information, or character information, respectively.
After the two-dimensional code image generated by the server is displayed on the terminal, the two-dimensional code image can be acquired from the terminal by an image acquisition mode such as scanning and the like by the client and analyzed.
Step 402, sending information to be pushed to the terminal according to the display request information sent by the client.
In this embodiment, the server may receive display request information sent by the client according to a result of analyzing the two-dimensional code image, and send information to be pushed to the terminal according to the display request information, so that the terminal displays the information to be pushed.
The display request information may include identity information of the terminal and the information to be pushed and/or the association information of the information to be pushed, and may further include various transmission parameters. After receiving the display request information, the server may determine to which terminal the information to be pushed is sent according to the terminal identity information included in the display request information, and may also determine to-be-pushed information sent to the terminal according to the information to be pushed and/or the association information of the information to be pushed included in the display request information.
In some optional implementations of this embodiment, the identity information generated by the server according to the user identifier of the terminal may further include key information generated by the server according to the user identifier of the terminal. The server can also verify the display request information through the key information, acquire the user identification of the terminal, and send the information to be pushed to the corresponding terminal according to the user identification. Here, the key information may be used for identification and verification of the terminal identity. The server may encode the key information together with the information to be pushed and/or the associated information of the information to be pushed when generating the two-dimensional code image. The server may locally store a corresponding relationship between the key information and the identity of the terminal, compare the received key information sent by the client with the locally stored key information to verify the identity of the terminal corresponding to the key information, or preset an analysis program for the key information according to a key algorithm for generating the key information to obtain the identity of the corresponding terminal, thereby verifying the key information, and so on, which is not limited in this application.
According to the information pushing method, the terminal is mainly responsible for displaying through interaction with the terminal and the client, the client is mainly responsible for generating and transmitting the display request of the information to be pushed, and the effectiveness of information pushing is improved through division of labor and cooperation.
Referring to fig. 5, fig. 5 is a timing flow 500 of an embodiment of a method for pushing information according to the present application. In the method flow 500 of information pushing shown in fig. 5, the following steps are included:
step 501, the terminal displays a two-dimensional code image.
In this embodiment, the terminal 5001 can display a two-dimensional code image generated by the server 5003. The two-dimensional code image may include identity information generated by the server 5003 according to the user identifier of the terminal 5001 and information to be pushed and/or associated information of the information to be pushed.
Here, the terminal 5001 may display a two-dimensional code image on a page of a browser application or other information push-type application. The page may be obtained from the server 5003, and a two-dimensional code image on the page may be generated by the server 5003. When the terminal 5001 displays a page, a page display request may be sent to the server 5003, and the server 5003 may generate a two-dimensional code image according to the page display request, generate an information push page together with the two-dimensional code image and the page content, send the information push page to the terminal 5001, and display the information push page by the terminal 5001. In some implementations, the information to be pushed or its associated information may include, but is not limited to, at least one of: picture information, audio information, video information, or character information.
Step 502, the client acquires the two-dimensional code image.
In this embodiment, the client 5002 can acquire the two-dimensional code image displayed by the terminal 5001 by an image acquisition method such as scanning.
Step 503, the client sends the display request information to the server according to the result of analyzing the two-dimensional code image.
In this embodiment, the client 5002 may further analyze the acquired two-dimensional code image to acquire information included in the two-dimensional code image, and send the display request information to the server 5003 according to the analysis result. The display request information may include the analyzed terminal identity information and the information to be pushed and/or the associated information of the information to be pushed. For example, the client 5002 may analyze the two-dimensional code image according to a decoding method corresponding to the encoding method of the two-dimensional code image, thereby acquiring information included in the two-dimensional code image.
And step 504, the server sends the information to be pushed to the terminal according to the display request information.
In this embodiment, after the display request information is received by the server 5003, the server 5003 may determine to which terminal (for example, the terminal 5001) the information to be pushed is sent according to the identity information of the terminal included in the display request information, and may also determine to-be-pushed information sent to the terminal according to the information to be pushed and/or the associated information of the information to be pushed included in the display request information, so as to determine to send the information to be pushed to the terminal 5001 that acquires the two-dimensional code image from the client 5002. In some implementations, the identity information generated by the server 5003 from the user identification of the terminal 5001 can also include key information generated by the server 5003 from the user identification of the terminal 5001. The server 5003 may also verify the display request information by using the key information, obtain the user identifier of the terminal 5001, and send the information to be pushed to the terminal 5001 according to the user identifier.
And 505, the terminal displays the information to be pushed.
In this embodiment, the terminal 5001 may present the information to be pushed in response to receiving the information to be pushed sent to it by the server 5003.
According to the information pushing method, the server can interact with the terminal and the client, so that the terminal is mainly responsible for displaying, the client is mainly responsible for generating and transmitting the display request of the information to be pushed, the terminal and the client are in contact through the two-dimensional code image, and the effectiveness of information pushing is improved through multi-terminal interaction.
Further referring to fig. 6, it shows an apparatus 600 for pushing information according to an embodiment of the present application, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be applied to an electronic device, for example, a terminal that may be used to display information.
As shown in fig. 6, the information pushing apparatus 600 may include a display module 601 and a presentation module 602. The display module 601 may be configured to display a two-dimensional code image, so that a client can acquire and analyze the two-dimensional code image, where the two-dimensional code image may include identity information generated by a server according to a user identifier of a terminal and information to be pushed and/or associated information of the information to be pushed; the display module 602 may be configured to display the information to be pushed in response to receiving the information to be pushed sent by the server, where the information to be pushed is sent by the server according to display request information sent by the client to the server according to a result of analyzing the two-dimensional code image, and the display request information includes the identity information and associated information of the information to be pushed and/or the information to be pushed.
Modules recited in the information push apparatus 600 for a terminal correspond to respective steps in the method described with reference to fig. 2. Thus, the operations and features described above with respect to the information pushing method for a terminal in conjunction with fig. 2 are also applicable to the information pushing apparatus 600 and the modules included therein, and are not described again here.
With further reference to fig. 7, an information pushing apparatus 700 according to an embodiment of the present application is shown, where the apparatus embodiment corresponds to the method embodiment shown in fig. 3, and the apparatus may be specifically applied to an electronic device, for example, may be used in a client running an information pushing class application including a function of parsing a two-dimensional code image.
As shown in fig. 7, the information pushing apparatus 700 may include an obtaining module 701 and a sending module 702. The obtaining module 701 may be configured to obtain a two-dimensional code image displayed by a terminal, where the two-dimensional code image may include identity information generated by a server according to a user identifier of the terminal and information to be pushed and/or associated information of the information to be pushed; the sending module 702 may be configured to send display request information to the server according to a result of analyzing the two-dimensional code image, so that the server sends information to be pushed to the terminal according to the display request information, where the display request information includes identity information of the terminal and the information to be pushed and/or associated information of the information to be pushed.
The modules recited in the information pushing apparatus 700 for the client correspond to the respective steps in the method described with reference to fig. 3. Thus, the operations and features described above with respect to the information pushing method for a terminal in conjunction with fig. 3 are also applicable to the information pushing apparatus 700 and the modules included therein, and are not described again here.
With further reference to fig. 8, an embodiment of the apparatus 800 for information pushing according to the present application is shown, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 4, and the apparatus may be applied to an electronic device, for example, a background server that may be used to provide support for a terminal for displaying and an information pushing-type application including a two-dimensional code parsing function.
As shown in fig. 8, the information pushing apparatus 800 may include a generating module 801 and a sending module 802. The generating module 801 may be configured to generate a two-dimensional code image according to identity information generated by a user identifier of a terminal and information to be pushed and/or associated information of the information to be pushed, so that the terminal displays the two-dimensional code image; the sending module 802 may be configured to send information to be pushed to a terminal according to display request information sent by a client, so that the terminal displays the information to be pushed, where the display request information is sent by the client according to a result of analyzing a two-dimensional code image, the two-dimensional code image is obtained from the terminal through the client, and the display request information may include the identity information and associated information of the information to be pushed and/or the information to be pushed.
The modules described in the information pushing apparatus 800 for the client correspond to the respective steps in the method described with reference to fig. 4. Thus, the operations and features described above with respect to the information pushing method for a terminal in conjunction with fig. 4 are also applicable to the information pushing apparatus 800 and the modules included therein, and are not described again here.
Those skilled in the art will appreciate that the information pushing apparatus 600, the information pushing apparatus 700, and the information pushing apparatus 800 described above further include some other well-known structures, such as a processor, a memory, and the like, which are not shown in fig. 6, 7, and 8 in order to unnecessarily obscure the embodiments of the present disclosure.
With further reference to FIG. 9, an information push system 900 is illustrated in accordance with one embodiment of the present application. The information push system 900 may include a terminal 910, a client 920, and a server 930.
Those skilled in the art will appreciate that the information pushing system 900 shown in fig. 9 may correspond to the information pushing method shown in fig. 5. The terminal 910 may include the information pushing apparatus 600 shown in fig. 6, the client 920 may include the information pushing apparatus 700 shown in fig. 7, and the server 930 may include the information pushing apparatus 800 shown in fig. 8. Thus, the operations and features described above with respect to the information pushing method in conjunction with fig. 5 are also applicable to the information pushing system 900 and the modules included therein, and are not described again here.
Referring now to FIG. 10, shown is a block diagram of a computer system 1000 suitable for use in implementing the electronic device of an embodiment of the present application.
As shown in fig. 10, the computer system 1000 includes a Central Processing Unit (CPU)1001 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)1002 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 1003. In the RAM1003, various programs and data necessary for the operation of the system 1000 are also stored. The CPU1001, ROM 1002, and RAM1003 are connected to each other via a bus 1004. An input/output (I/O) interface 1005 is also connected to bus 1004.
The following components are connected to the I/O interface 1005: an input section 1006 including a keyboard, a mouse, and the like; an output section 1007 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage portion 1008 including a hard disk and the like; and a communication section 1009 including a network interface card such as a LAN card, a modem, or the like. The communication section 1009 performs communication processing via a network such as the internet. The driver 1010 is also connected to the I/O interface 1005 as necessary. A removable medium 1011 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 1010 as necessary, so that a computer program read out therefrom is mounted into the storage section 1008 as necessary.
In particular, according to embodiments of the application, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program tangibly embodied on a machine-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication part 1009 and/or installed from the removable medium 1011.
The units related in the embodiments of the present application may be implemented by software, or may be implemented by hardware. The described modules may also be provided in a processor, which may be described as: a processor includes a display module and a presentation module. The names of these modules do not in some cases constitute a limitation on the module itself, and for example, a display module may also be described as a "module configured to display a two-dimensional code image".
As another aspect, the present application also provides a computer-readable storage medium, which may be the computer-readable storage medium included in the apparatus in the above-described embodiments; or it may be a separate computer-readable storage medium not incorporated in the terminal. The computer readable storage medium stores one or more programs that, when executed by one or more processors, cause the apparatus to: displaying a two-dimensional code image for a client to acquire and analyze the two-dimensional code image, wherein the two-dimensional code image comprises identity information generated by a server according to a user identifier of a terminal and associated information of information to be pushed and/or information to be pushed; and displaying the information to be pushed in response to receiving the information to be pushed sent by the server, wherein the information to be pushed is sent by the server according to display request information sent by the client to the server, the display request information is sent by the client to the server according to a result of analyzing the two-dimensional code image, and the display request information comprises the identity information and the information to be pushed and/or the associated information.
Or cause the apparatus to: acquiring a two-dimensional code image displayed by a terminal, wherein the two-dimensional code image comprises identity information generated by a server according to a user identifier of the terminal and information to be pushed and/or associated information of the information to be pushed; and sending display request information to the server according to a result of analyzing the two-dimensional code image, so that the server sends information to be pushed to the terminal according to the display request information, wherein the display request information comprises the identity information and the information to be pushed and/or the associated information.
Or cause the apparatus to: generating a two-dimensional code image according to identity information generated by a user identifier of a terminal and information to be pushed and/or associated information of the information to be pushed so that the terminal can display the two-dimensional code image; sending information to be pushed to the terminal according to display request information sent by a client, so that the terminal can display the information to be pushed, wherein the display request information is sent by the client according to a result of analyzing the two-dimensional code image, the two-dimensional code image is obtained from the terminal through the client, and the display request information comprises the identity information and the information to be pushed and/or the associated information.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by a person skilled in the art that the scope of the invention as referred to in the present application is not limited to the embodiments with a specific combination of the above-mentioned features, but also covers other embodiments with any combination of the above-mentioned features or their equivalents without departing from the inventive concept. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.

Claims (19)

1. A method for pushing information is used for a terminal, and is characterized in that the method comprises the following steps:
the terminal sends a page display request to the server;
the terminal acquires a two-dimensional code image and a page sent by the server according to the page display request, and displays the two-dimensional code image on the page so as to enable the client to acquire and analyze the two-dimensional code image, wherein the two-dimensional code image comprises identity information generated by the server according to a user identifier of the terminal and associated information of information to be pushed and/or information to be pushed;
the terminal responds to the received information to be pushed sent by the server, and displays the information to be pushed, wherein the information to be pushed is sent by the server according to display request information sent by the client to the server, the display request information is sent by the client to the server according to a result of analyzing the two-dimensional code image, and the display request information comprises the identity information and the information to be pushed and/or the associated information.
2. The method of claim 1, wherein the information to be pushed or the associated information comprises at least one of: picture information, audio information, video information, or character information.
3. A method for pushing information, which is used for a client, and is characterized in that the method comprises the following steps:
the method comprises the steps that a client side obtains a two-dimensional code image displayed by a terminal, wherein the terminal is used for sending a page display request to a server, obtaining the two-dimensional code image and a page sent by the server according to the page display request, and displaying the two-dimensional code image on the page, and the two-dimensional code image comprises identity information generated by the server according to a user identifier of the terminal and associated information of information to be pushed and/or information to be pushed;
the client sends display request information to the server according to the result of analyzing the two-dimensional code image, so that the server sends information to be pushed to the terminal according to the display request information, wherein the display request information comprises the identity information and the information to be pushed and/or the associated information.
4. The method according to claim 3, wherein the information to be pushed or the associated information comprises at least one of: picture information, audio information, video information, or character information.
5. A method for information push, which is used for a server, and is characterized in that the method comprises the following steps:
the server generates a two-dimensional code image and a page according to a page display request sent by the terminal, identity information generated by a user identifier and information to be pushed and/or associated information of the information to be pushed, so that the terminal can display the two-dimensional code image on the page;
the server sends information to be pushed to the terminal according to display request information sent by a client, so that the terminal can display the information to be pushed, wherein the display request information is sent by the client according to a result of analyzing the two-dimensional code image, the two-dimensional code image is obtained from the terminal through the client, and the display request information comprises the identity information and the information to be pushed and/or the associated information.
6. The method of claim 5, wherein the information to be pushed or the associated information comprises at least one of: picture information, audio information, video information, or character information.
7. The method of claim 5, wherein the identity information comprises key information generated by the server according to a user identifier of the terminal; and
the method further comprises the following steps:
verifying the display request information through the key information to obtain a user identifier of the terminal;
and sending information to be pushed to the terminal according to the user identification.
8. A method of information push, the method comprising:
the method comprises the steps that a terminal sends a page display request to a server, a two-dimensional code image and a page sent by the server according to the page display request are obtained, and the two-dimensional code image is displayed on the page, wherein the two-dimensional code image comprises identity information generated by the server according to a user identifier of the terminal and associated information of information to be pushed and/or information to be pushed;
the client acquires the two-dimensional code image;
the client sends display request information to a server according to the result of analyzing the two-dimensional code image, wherein the display request information comprises the identity information and the information to be pushed and/or the associated information;
the server sends information to be pushed to the terminal according to the display request information;
and the terminal displays the information to be pushed.
9. The method of claim 8, wherein the information to be pushed or the associated information comprises at least one of: picture information, audio information, video information, or character information.
10. The method according to claim 8, wherein the identity information comprises key information generated by the server according to a user identifier of the terminal; and
the server sends information to be pushed to the terminal according to the display request information, and the information to be pushed comprises:
the server verifies the display request information through the key information to acquire a user identifier of the terminal;
and the server sends information to be pushed to the terminal according to the user identification.
11. An information pushing apparatus for a terminal, the apparatus comprising:
the display module is configured to send a page display request to a server, acquire a two-dimensional code image and a page sent by the server according to the page display request, and display the two-dimensional code image on the page so that a client can acquire and analyze the two-dimensional code image, wherein the two-dimensional code image comprises identity information generated by the server according to a user identifier of a terminal and associated information of information to be pushed and/or information to be pushed;
the display module is configured to display the information to be pushed in response to receiving the information to be pushed sent by the server, wherein the information to be pushed is sent by the server according to display request information sent by the client to the server, the display request information is sent by the client to the server according to a result of analyzing the two-dimensional code image, and the display request information includes the identity information and the information to be pushed and/or the association information.
12. The apparatus of claim 11, wherein the information to be pushed or the associated information comprises at least one of: picture information, audio information, video information, or character information.
13. An information pushing apparatus for a client, the apparatus comprising:
the terminal is used for sending a page display request to a server, obtaining a two-dimensional code image and a page sent by the server according to the page display request, and displaying the two-dimensional code image on the page, wherein the two-dimensional code image comprises identity information generated by the server according to a user identifier of the terminal and associated information of information to be pushed and/or information to be pushed;
and the sending module is configured to send display request information to the server according to a result of analyzing the two-dimensional code image, so that the server sends information to be pushed to the terminal according to the display request information, wherein the display request information comprises the identity information and the information to be pushed and/or the associated information.
14. The apparatus of claim 13, wherein the information to be pushed or the associated information comprises at least one of: picture information, audio information, video information, or character information.
15. An information pushing apparatus for a server, the apparatus comprising:
the generating module is configured to generate a two-dimensional code image and a page according to a page display request sent by a terminal and identity information generated by a user identifier, and information to be pushed and/or associated information of the information to be pushed, so that the terminal can display the two-dimensional code image on the page;
the sending module is configured to send information to be pushed to the terminal according to display request information sent by a client, so that the terminal can display the information to be pushed, wherein the display request information is sent by the client according to a result of analyzing the two-dimensional code image, the two-dimensional code image is obtained from the terminal through the client, and the display request information comprises the identity information and the information to be pushed and/or the associated information.
16. The apparatus of claim 15, wherein the information to be pushed or the associated information comprises at least one of: picture information, audio information, video information, or character information.
17. The apparatus according to claim 15, wherein the identity information includes key information generated by the server according to a user identifier of the terminal; and
the device further comprises:
the obtaining unit is configured to verify the display request information through the key information and obtain a user identifier of the terminal;
and the sending unit is configured to send the information to be pushed to the terminal according to the user identifier.
18. An information push system comprises a terminal, a client and a server, and is characterized in that,
the terminal configuration is used for sending a page display request to a server, acquiring a two-dimensional code image and a page sent by the server according to the page display request, and displaying the two-dimensional code image on the page, wherein the two-dimensional code image comprises identity information generated by the server according to a user identifier of the terminal and information to be pushed or associated information of the information to be pushed;
the client is configured to acquire the two-dimensional code image;
the client is further configured to send display request information to a server according to a result of analyzing the two-dimensional code image, wherein the display request information includes the identity information and the information to be pushed and/or the association information;
the server is configured to send information to be pushed to the terminal according to the display request information;
the terminal is also configured to display the information to be pushed.
19. The system according to claim 18, wherein the identity information includes key information generated by the server according to a user identification of the terminal; and
the server is further configured to:
verifying the display request information through the key information to obtain a user identifier of the terminal;
and sending information to be pushed to the terminal according to the user identification.
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