CN105721462A - Information pushing method and device - Google Patents

Information pushing method and device Download PDF

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Publication number
CN105721462A
CN105721462A CN 201610070033 CN201610070033A CN105721462A CN 105721462 A CN105721462 A CN 105721462A CN 201610070033 CN201610070033 CN 201610070033 CN 201610070033 A CN201610070033 A CN 201610070033A CN 105721462 A CN105721462 A CN 105721462A
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information
terminal
server
display
dimensional code
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CN 201610070033
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Chinese (zh)
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祝洪泉
钱文菊
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百度在线网络技术(北京)有限公司
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/08Network architectures or network communication protocols for network security for supporting authentication of entities communicating through a packet data network
    • H04L63/0807Network architectures or network communication protocols for network security for supporting authentication of entities communicating through a packet data network using tickets, e.g. Kerberos
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/08Network architectures or network communication protocols for network security for supporting authentication of entities communicating through a packet data network
    • H04L63/083Network architectures or network communication protocols for network security for supporting authentication of entities communicating through a packet data network using passwords
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements or protocols for real-time communications
    • H04L65/40Services or applications
    • H04L65/4061"Push-to-X" services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements or protocols for real-time communications
    • H04L65/60Media handling, encoding, streaming or conversion
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/26Push based network services

Abstract

The invention discloses an information pushing method and device. One specific implementation manner of the invention is as follows: a terminal displays a two-dimensional code image, wherein the two-dimensional code image comprises identity information generated by a server according to the user identifier of the terminal, information to be pushed and/or associated information of the information to be pushed; a client side obtains the two-dimensional code image; the client side sends display request information to the server according to an analysis result of the two-dimensional code image, wherein the display request information includes the identity information, the information to be pushed and/or the associated information; the server sends the information to be pushed to the terminal according to the display request information; and the terminal displays the information to be pushed. By means of the implementation manner, the information pushing effectiveness can be improved.

Description

信息推送的方法和装置 The method and apparatus information push

技术领域 FIELD

[0001]本申请涉及计算机技术领域,具体涉及信息技术领域,尤其涉及信息推送的方法和装置。 [0001] The present application relates to computer technologies, and particularly relates to the field of information technology, particularly to a method and apparatus information push.

背景技术 Background technique

[0002]信息推送,又称为“网络广播”,是通过一定的技术标准或协议,在互联网上通过推送用户需要的信息来减少信息过载的一项技术。 [0002] push information, also known as "Internet radio", by certain technical standards or protocols, a technique to reduce the information overload on the Internet through the information the user needs to push. 信息推送技术通过主动推送信息给用户,可以减少用户在网络上搜索所花的时间。 Information push technology through the initiative to push information to the user, the user can reduce the time spent on a web search. 信息推送可以用于多种领域,例如网页信息推送、终端应用信息推送等等。 Push can be used in various fields of information, such as page information push, push the terminal application information and the like. 信息推送的形式也越来越多样化,例如文字信息推送、图片信息推送、音频信息推送、视频信息推送等。 Information push more and more diversified forms, such as text information push, picture messaging, push, push audio information, video information push and so on. 随着智能移动终端的发展,二维码扫描技术逐渐成为其具有的基本功能之一,二维码形式的信息推送也越来越广泛。 With the development of smart mobile devices, two-dimensional code scanning technology has gradually become one of its basic functions, the two-dimensional code in the form of information push more and more widely. 然而,现有的二维码信息推送技术中,往往将信息推送方在社交平台的账号信息等作为待推送信息生成二维码形式,以供用户通过智能移动终端扫描二维码后通过相关社交平台添加或关注信息推送方的账号。 However, the conventional two-dimensional code information push technique, tend to push the information in the account information of the party social platform or the like as push information to be generated in the form of two-dimensional code, for the user through the intelligent mobile terminal by scanning the two-dimensional code associated social Add or account information platform push parties concerned. 这种信息推送的方法要求用户在智能移动终端安装相关社交平台的应用,并注册账号,从而导致信息推送的有效性不高。 This method requires the user to push information related to the social platform application installed in the smart mobile terminals, and registered account, resulting in pushing the validity of the information is not high.

发明内容 SUMMARY

[0003]本申请的目的在于提出一种改进的信息推送的方法和装置,来解决以上背景技术部分提到的技术问题。 [0003] The object of the present application is to provide a method and apparatus for an improved push information to solve the technical problems mentioned in the background section above.

[0004]第一方面,本申请提供了一种信息推送的方法,所述方法包括:显示二维码图像,以供客户端获取和解析所述二维码图像,其中,所述二维码图像包含服务器根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息;响应于接收到所述服务器发送的待推送信息,展示所述待推送信息,其中,所述待推送信息由所述服务器根据所述客户端向服务器发送的展示请求信息所发送,所述展示请求信息由所述客户端根据对所述二维码图像进行解析的结果向所述服务器发送,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 [0004] In a first aspect, the present application provides a method of pushing information, the method comprising: displaying a two-dimensional code image, two-dimensional code image for acquiring and parsing the client, wherein said two-dimensional code the image includes the identity of the server according to the user identifier of a terminal to be generated and the push information and / or associated information to be push information; receiving a response to be sent by the server to push information, displaying the information to be pushed, wherein the information to be pushed by the server to the client request according to the presentation server sends to the transmitted information, the information display request by the client according to a result of analyzing the two-dimensional code image is transmitted to the server, the display information includes the identity information request and the information to be pushed and / or the associated information.

[0005]在一些实施例中,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 [0005] In some embodiments, the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.

[0006]第二方面,本申请提供了一种信息推送的方法,所述方法包括:获取终端显示的二维码图像,其中,所述二维码图像包含服务器根据所述终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息;根据对所述二维码图像进行解析的结果,向所述服务器发送展示请求信息,以供所述服务器根据所述展示请求信息,向所述终端发送待推送信息,其中,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联ί目息O [0006] In a second aspect, the present application provides a method of pushing information, the method comprising: obtaining a two-dimensional code image displayed on the terminal, wherein the server comprises a two-dimensional code image generated according to the user identification of the terminal the identity information and information to be pushed and / or associated information to be push information; based on a result of the two-dimensional code image is resolved, the server sends a request to display information for the display information according to the request server , push information to be transmitted to the terminal, wherein the display information comprises the identity information request and the information to be pushed and / or the mesh information associated ί O

[0007]在一些实施例中,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 [0007] In some embodiments, the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.

[0008]第三方面,本申请提供了 一种信息推送的方法,所述方法包括:根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息生成二维码图像,以供所述终端显示所述二维码图像;根据客户端所发送的展示请求信息向所述终端发送待推送信息,以供所述终端展示所述待推送信息,其中,所述展示请求信息由所述客户端根据对所述二维码图像进行解析的结果发送,所述二维码图像通过所述客户端从所述终端获取,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 [0008] In a third aspect, the present application provides a method of pushing information, the method comprising: the user terminal identification information and the generated identification information to be pushed and / or the related information generating two-dimensional code image information to be pushed to the terminal for displaying the two-dimensional code image; show request information sent by the client to be sent by the terminal to push information to the terminal for display of said information to be pushed, wherein the display request the information of the result of analyzing two-dimensional code image is sent by the client, the two-dimensional code from the image acquired by the client terminal, the display information includes the identity information request and the information to be pushed and / or the associated information.

[0009]在一些实施例中,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 [0009] In some embodiments, the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.

[0010]在一些实施例中,所述身份信息包括所述服务器根据所述终端的用户标识生成的密钥信息;以及,所述方法还包括:通过所述密钥信息对所述展示请求信息进行验证,获取所述终端的用户标识;根据所述用户标识向所述终端发送待推送信息。 [0010] In some embodiments, the identity information comprising the server according to the user's terminal identifies the generated key information; and, the method further comprising: key information by the request information to the display authenticate, acquiring the user identifier of the terminal; transmitting the identification information to be pushed to the terminal according to the user.

[0011]第四方面,本申请还提供了一种信息推送的方法,所述方法包括:终端显示二维码图像,其中,所述二维码图像包含服务器根据所述终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息;客户端获取所述二维码图像;客户端根据对所述二维码图像进行解析的结果,向服务器发送展示请求信息,其中,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息;所述服务器根据所述展示请求信息,向所述终端发送待推送信息;所述终端展示所述待推送信息。 [0011] In a fourth aspect, the present application also provides a method of pushing information, the method comprising: terminal display two-dimensional code image, wherein the image comprises a two-dimensional code generation server identifies the user of the terminal identity information and information to be pushed and / or associated information is to be pushed; client obtains the two-dimensional code image; client according to a result of analyzing the two-dimensional code image, and transmits a request to show information to the server, wherein the display information includes the identity information request and the information to be pushed and / or the related information; information according to the request of the display server to push information to be sent by the terminal; said to be the display terminal Push information.

[0012]在一些实施例中,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 [0012] In some embodiments, the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.

[0013]在一些实施例中,所述身份信息包括所述服务器根据所述终端的用户标识生成的密钥信息;以及,所述服务器根据所述展示请求信息,向所述终端发送待推送信息包括:所述服务器通过所述密钥信息对所述展示请求信息进行验证,获取所述终端的用户标识;所述服务器根据所述用户标识向所述终端发送待推送信息。 [0013] In some embodiments, the identity information comprising the server according to the user's terminal identifies the generated key information; requesting information from the display and the server to push information to be sent by the terminal comprising: the server through the key information to the authentication information display request, obtain the user identifier of the terminal; push information to be sent by the server to the user terminal according to the identifier.

[0014]第五方面,本申请提供了一种信息推送的装置,所述装置包括:显示模块,配置用于显示二维码图像,以供客户端获取和解析所述二维码图像,其中,所述二维码图像包含服务器根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息;展示模块,配置用于响应于接收到所述服务器发送的待推送信息,展示所述待推送信息,其中,所述待推送信息由所述服务器根据所述客户端向服务器发送的展示请求信息所发送,所述展示请求信息由所述客户端根据对所述二维码图像进行解析的结果向所述服务器发送,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 [0014] In a fifth aspect, the present application provides an apparatus for pushing the information, the apparatus comprising: a display module configured to display the two-dimensional code image, and for parsing the client obtains the two-dimensional code image, wherein the two-dimensional code image includes server identification information and the generated identification information to be pushed and / or associated information to be push information according to a user's terminal; display module configured to be responsive to receiving a push message sent by the server , presenting the information to be pushed, wherein the information to be pushed by the server to show request information sent by the client to the server sent by the two-dimensional display of the information request by the client based on the results of analyzing the code image is sent to the server, the display information includes the identity information request and the information to be pushed and / or the associated information.

[0015]在一些实施例中,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 [0015] In some embodiments, the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.

[0016]第六方面,本申请提供了一种信息推送的装置,所述装置包括:获取模块,配置用于获取终端显示的二维码图像,其中,所述二维码图像包含服务器根据所述终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息;发送模块,配置用于根据对所述二维码图像进行解析的结果,向所述服务器发送展示请求信息,以供所述服务器根据所述展示请求信息,向所述终端发送待推送信息,其中,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 [0016] a sixth aspect, the present application provides an apparatus for pushing the information, the apparatus comprising: an acquisition module configured to acquire two-dimensional code image displayed on the terminal, wherein the server comprises a two-dimensional code image according to the said user terminal identification information and the generated identification information to be pushed and / or associated information to be push information; transmitting module configured according to a result of the two-dimensional code image is resolved, the server transmits to the information display request to the server a request for information according to the display, to push information to be sent by the terminal, wherein the display information comprises the identity information request and the information to be pushed and / or the associated information.

[0017]在一些实施例中,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 [0017] In some embodiments, the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.

[0018]第七方面,本申请提供了一种信息推送的装置,所述装置包括:生成模块,配置用于根据所述终端的用户标识生成的身份信息,以及待推送信息和/或待推送信息的关联信息生成二维码图像,以供所述终端显示所述二维码图像;发送模块,配置用于根据客户端所发送的展示请求信息向所述终端发送待推送信息,以供所述终端展示所述待推送信息,其中,所述展示请求信息由所述客户端根据对所述二维码图像进行解析的结果发送,所述二维码图像通过所述客户端从所述终端获取,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 [0018] a seventh aspect, the present application provides an apparatus for pushing the information, the apparatus comprising: a generating module configured to identify the user of the terminal identity information generated, and information to be pushed and / or to be pushed related information generating two-dimensional code image to the terminal for displaying the two-dimensional code image; transmitting module configured to show request information sent by the client to push information to be sent by the terminal, for the said push information to be the display terminal, wherein the request information display by the client according to a result of analyzing the image of the two-dimensional code, the two-dimensional code image by the client from the terminal acquiring the display information includes the identity information request and the information to be pushed and / or the associated information.

[0019]在一些实施例中,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 [0019] In some embodiments, the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.

[0020]在一些实施例中,所述身份信息包括所述服务器根据所述终端的用户标识生成的密钥信息;以及,所述装置还包括:获取单元,配置用于通过所述密钥信息对所述展示请求信息进行验证,获取所述终端的用户标识;发送单元,配置用于根据所述用户标识向所述终端发送待推送信息。 [0020] In some embodiments, the identity information comprising the server according to the user's terminal identifies the generated key information; and said apparatus further comprises: an acquisition unit configured to said key information display the authentication request information, acquiring the user identifier of the terminal; transmitting unit, configured to identify the terminal to push information to be transmitted according to the user.

[0021]第八方面,本申请提供了一种信息推送的系统,所述系统包括终端、客户端及服务器,其中,所述终端配置用于显示二维码图像,其中,所述二维码图像包含服务器根据所述终端的用户标识生成的身份信息以及待推送信息或待推送信息的关联信息;所述客户端配置用于获取所述二维码图像;所述客户端还配置用于根据对所述二维码图像进行解析的结果,向服务器发送展示请求信息,其中,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息;所述服务器配置用于根据所述展示请求信息,向所述终端发送待推送信息;所述终端还配置用于展示所述待推送信息。 [0021] In an eighth aspect, there is provided an information push system, said system comprising a terminal, a server and a client, wherein the terminal is configured to display two-dimensional code image, wherein said two-dimensional code the image server includes the identity of the user of the terminal identification information generated and to be push or push information to be associated information; the client configured to acquire the two-dimensional code image; the client is further configured according to the two-dimensional code image result of the analysis, transmitting a request to show information to the server, wherein the display information comprises the identity information request and the information to be pushed and / or the related information; the server is configured with the request to display the information, push information to be transmitted to the terminal; the terminal is further configured to display the information to be pushed.

[0022]在一些实施例中,所述身份信息包括所述服务器根据所述终端的用户标识生成的密钥信息;以及,所述服务器进一步配置用于:通过所述密钥信息对所述展示请求信息进行验证,获取所述终端的用户标识;根据所述用户标识向所述终端发送待推送信息。 [0022] In some embodiments, the identity information comprising the server according to the user's terminal identifies the generated key information; and for the server is further configured to: the key information by the presentation authentication request information, acquiring the user identifier of the terminal; transmitting to the terminal identification information according to the user to be push.

[0023]本申请提供的信息推送的方法和装置,通过终端显示服务器生成的二维码图像,其中,二维码图像包含服务器根据终端的用户标识生成的身份信息以及待推送信息或待推送信息的关联信息,接着由客户端从终端获取二维码图像,并根据对二维码图像进行解析的结果向服务器发送展示请求信息,其中,展示请求信息包括了上述身份信息以及待推送信息或关联信息,然后服务器根据该展示请求信息,向终端发送待推送信息,由终端展示待推送信息,通过客户端和终端的参与,从而客户端无需显示待推送信息,可以提高信息推送的有效性。 [0023] The method and apparatus of the present application provides information push through terminal displays two-dimensional code image generated by the server, wherein the two-dimensional code image according to the user information server contains the identity identifier of a terminal to be generated and the push information or information to be pushed association information, and then acquired by the client terminal from the two-dimensional code image, and transmits a request to show information to the server according to a result of analyzing the two-dimensional code image, wherein the display request information includes identification information and the above-described push information to be associated or information, then the server requests based on the present information, push information to be transmitted to the terminal, display information to be pushed by the terminal, and end participation by the client, so the client need not push information to be displayed can be increased push validity information.

附图说明 BRIEF DESCRIPTION

[0024]通过阅读参照以下附图所作的对非限制性实施例的详细描述,本申请的其它特征、目的和优点将会变得更明显: [0024] Non-limiting detailed description of embodiments with reference to the accompanying drawings reading the present disclosure other features, objects and advantages will become more apparent:

[0025]图1示出了可以应用本申请实施例的示例性系统架构; [0025] FIG. 1 shows an exemplary system architecture can be applied to the present embodiment of the application;

[0026]图2是根据本申请的信息推送的方法的一个实施例的流程图; [0026] FIG 2 is a flowchart of one embodiment of the method according to the present application information is pushed;

[0027]图3是根据本申请的信息推送的方法的另一个实施例的流程图; [0027] FIG. 3 is a flowchart according to another embodiment of the present disclosure information push method embodiment;

[0028]图4是根据本申请的信息推送的方法的又一个实施例的流程图; [0028] FIG. 4 is a flowchart of a further embodiment of the method according to the present application information is pushed;

[0029]图5是根据本申请的信息推送的方法的一个实施例的时序流程图; [0029] FIG. 5 is a timing flowchart of one embodiment of the method according to the present application information is pushed;

[0030]图6是根据本申请的信息推送的装置的一个实施例的结构示意图; [0030] FIG. 6 is a block diagram of one embodiment of apparatus information push according to the present application;

[0031]图7是根据本申请的信息推送的装置的另一个实施例的结构示意图; [0031] FIG. 7 is a schematic diagram of another configuration of the present application information push apparatus of the embodiment;

[0032]图8是根据本申请的信息推送的装置的又一个实施例的结构示意图; [0032] FIG. 8 is a schematic structural diagram of another embodiment of a push device information according to the present application;

[0033]图9是根据本申请的信息推送的系统的一个实施例的结构示意图; [0033] FIG. 9 is a schematic diagram of the structure of one embodiment of the present application, an information push system;

[0034]图10是适于用来实现本申请实施例的电子设备的计算机系统的结构示意图。 [0034] FIG. 10 is a schematic view of the present application is adapted to implement a computer system configuration of an electronic apparatus according to the embodiment.

具体实施方式 detailed description

[0035]下面结合附图和实施例对本申请作进一步的详细说明。 Drawings and embodiments of the present application will be further described in detail [0035] below in conjunction. 可以理解的是,此处所描述的具体实施例仅仅用于解释相关发明,而非对该发明的限定。 It will be appreciated that the specific embodiments described herein are only relevant for explaining the invention, not limitation of the invention. 另外还需要说明的是,为了便于描述,附图中仅示出了与有关发明相关的部分。 Also to be noted also that, for convenience of description, the accompanying drawings show only parts related to the related invention.

[0036]需要说明的是,在不冲突的情况下,本申请中的实施例及实施例中的特征可以相互组合。 [0036] Incidentally, in the case of no conflict, embodiments and features of the embodiments of the present application can be combined with each other. 下面将参考附图并结合实施例来详细说明本申请。 Below with reference to the accompanying drawings and described in detail in conjunction with embodiments of the present application.

[0037]图1示出了可以应用本申请实施例的示例性系统架构100。 [0037] FIG. 1 illustrates an exemplary embodiment of the present application can be applied to the system embodiment 100 of the architecture.

[0038] 如图1所示,系统架构100可以包括终端设备101、102、网络103和服务器104。 [0038] As shown in FIG. 1, the system architecture 100 may include a terminal device 101, network 103 and the server 104. 网络103用以在终端设备101、102和服务器104之间提供通信链路的介质。 Network 103 to provide media communication link between the terminal devices 101, 102 and the server 104. 网络103可以包括各种连接类型,例如有线、无线通信链路或者光纤电缆等等。 Network connections 103 may include various types, such as wire, wireless communication links, or fiber optic cable or the like.

[0039]终端设备101、102可以通过网络103与服务器104交互,以接收或发送消息等。 [0039] The terminal devices 101, 102 may interact with the server 103 through the network 104, to receive or send messages. 终端设备101、102上可以安装有各种通讯客户端应用,例如浏览器类应用、信息推送类应用、二维码识别类应用、搜索类应用、购物类应用、理财类应用、地图类应用、社交平台应用、邮箱客户端、即时通信工具等等。 The terminal device 101, 102 can be equipped with a variety of communications client applications, such as browser type applications, information push type applications, two-dimensional code-aware application, search type applications, shopping applications, with wealth management application, a map application class, social platform applications, email clients, instant messaging tools.

[0040] 终端设备101、102可以是支持浏览器类应用、信息推送类应用、二维码识别类应用等安装于其上的各种电子设备,包括但不限于智能手机、智能手表、平板电脑、个人数字助理、电子书阅读器、MP3播放器(Moving Picture Experts Group Aud1 Layer III,动态影像专家压缩标准音频层面3)、MP4(Moving Picture Experts Group Aud1 Layer IV,动态影像专家压缩标准音频层面4)播放器、膝上型便携计算机和台式计算机等等。 [0040] The terminal devices 101, 102 may be a browser-based application, the application type information push, two-dimensional code recognition based applications installed thereon a variety of electronic devices, including but not limited to smart phones, smart watch, tablet , personal digital assistants, electronic book readers, MP3 players (moving Picture experts Group Aud1 Layer III, dynamic image compression standard audio expert-level 3), MP4 (moving Picture experts Group Aud1 Layer IV, dynamic image compression standard audio expert level 4 ) players, portable laptop and desktop computers, and so on.

[0041] 服务器104可以是提供各种服务的服务器。 [0041] Server 104 may be a server providing various services. 例如服务器104可以是对终端设备101、102的信息推送类应用、搜索类应用、购物类应用等等提供支持的后台服务器等。 For example, server 104 may provide support for the terminal device information of push-type applications, search applications, with cart-based application 101, a background server, etc. and the like. 服务器可以对接收到的数据进行存储、生成等处理,并将处理结果反馈给终端设备。 The server may store the received data, and other processing to generate the processing result back to the terminal device.

[0042]需要说明的是,本申请实施例所提供的信息推送的方法可以通过终端设备101、102执行,也可以通过服务器104执行。 [0042] Incidentally, the present application embodiment of the method according to the provided information push may be performed by the terminal devices 101, 102, 104 may be performed by the server. 举例而言,终端设备101可以安装有浏览器类应用等,可以执行本申请的信息推送的方法“显示二维码图像,以供客户端获取和解析所述二维码图像;响应于接收到所述服务器发送的待推送信息,展示所述待推送信息”;终端设备102可以是安装有二维码识别类应用等的客户端设备,其可以执行本申请的信息推送的方法“获取终端显示的二维码图像;根据对所述二维码图像进行解析的结果,向所述服务器发送展示请求信息,以供所述服务器根据所述展示请求信息,向所述终端发送待推送信息”;服务器104可以是为终端设备101运行的浏览器类应用以及终端设备102运行的二维码识别类应用提供支持的后台服务器,其可以执行本申请的信息推送的方法“根据终端的用户标识生成的身份信息以及待推送信息或待推送信息的关联信息生成二维码图像,以供所述终端 For example, the terminal device 101 may be mounted with a browser-based application, the method "of the present application may be executed to display information push two-dimensional code image, and for parsing the client obtains the two-dimensional code image; in response to receiving the information to be transmitted from the push server, and displaying the information to be pushed "; the terminal device 102 may be mounted with the client device based two-dimensional code recognition applications, etc., which can perform an information push method of the present application," terminal display Get the two-dimensional code image; based on a result of the two-dimensional code image is resolved, the server transmits a request to show information to request the server for the information according to the display, push information to be transmitted "to the terminal; server 104 may provide support for the browser-based application 101 running terminal device classes, and two-dimensional code recognition application 102 running back-end server terminal apparatus, which method "of the present disclosure may be performed in accordance with the terminal information push-generated user identification identity information and push information or related information to be information to be pushed to generate two-dimensional code image, for use by the terminal 示所述二维码图像;根据客户端所发送的展示请求信息向所述终端发送待推送信息,以供所述终端展示所述待推送信息”,等等。 Illustrates the two-dimensional code image; show request information sent by the client to be sent by the terminal to push information to the terminal for display of said information to be pushed, "and the like. 相应地,本申请实施例所提供的信息推送的装置可以设于终端设备101、102中,也可以设于服务器104中。 Accordingly, the device according to the information provided by the push of the present embodiment may be provided in the application terminal apparatus 101, 102, 104 may be provided in the server.

[0043]应该理解,图1中的终端设备、网络和服务器的数目仅仅是示意性的。 [0043] It should be understood that the number of the terminal apparatus in FIG. 1, the network and the server are merely illustrative. 根据实现需要,可以具有任意数目的终端设备、网络和服务器。 The implementation needs, may have any number of terminal devices, and a network server.

[0044]请参考图2,其示出了信息推送的方法的一个实施例的流程200。 [0044] Please refer to FIG 2, which illustrates a method of pushing information to a flow 200 of this embodiment. 本实施例主要以该方法应用于具有显示功能的电子设备中来举例说明,该电子设备例如可以是用于显示的终端(如图1示出的终端设备101)。 In this embodiment, the method is mainly applied to an electronic apparatus having a display function are exemplified, for example, the electronic device may be displayed for a terminal (the terminal apparatus 101 shown in FIG. 1). 该信息推送的方法,包括以下步骤: Information push method, comprising the steps of:

[0045] 步骤201,显示二维码图像。 [0045] Step 201, two-dimensional code displayed image.

[0046]在本实施例中,终端可以显示出预先生成的二维码图像。 [0046] In the present embodiment, the terminal may display a two-dimensional code image generated in advance. 其中,该二维码图像可以由服务器生成,并可被客户端通过扫描等方式获取。 Wherein the two-dimensional code image may be generated by the server, the client can be acquired by scanning manner. 这里的服务器可以是为终端的浏览器应用、信息推送类应用等提供支持的后台服务器。 Server here may be to provide support for the browser application, information push type applications such as terminal back-end server. 终端可以通过有线连接方式或者无线连接方式从服务器获取上述二维码图像。 The terminal may acquire the two-dimensional code image from the server via a wired connection or a wireless connection. 上述无线连接方式包括但不限于3G/4G连接、WiFi连接、蓝牙连接、WiMAX连接、Zigbee连接、UWB(ultra wideband)连接、以及其他现在已知或将来开发的无线连接方式。 The wireless connection including but not limited to 3G / 4G connection, WiFi connection, Bluetooth connection, WiMAX connection, Zigbee connection, UWB (ultra wideband) connections, and other now known or later developed wireless connection.

[0047] 这里,终端可以在浏览器应用或其他信息推送类应用的页面上显示二维码图像。 [0047] Here, the terminal may display a two-dimensional code image on the page browser application or other information push type applications. 该页面可以从服务器获取,页面上的二维码图像可以由服务器生成。 The page can be obtained from the server, the page image on the two-dimensional code may be generated by the server. 终端进行页面显示时,可以向服务器发送页面显示请求,服务器可以根据页面显示请求生成二维码图像,并将二维码图像和页面内容一起生成信息推送页面发送给终端,由终端进行显示。 When the page display terminal, the server may send a page display request, the server may request generating two-dimensional code image, and the two-dimensional code image and the page content generation information page according to the page displayed together pushed to the terminal for display on the terminal. 例如,服务器可以根据终端的视频播放请求,根据视频内容确定待推送信息,并将待推送信息生成二维码图像,和视频内容一起发送给终端,则终端在显示视频播放页面时,页面上可以显示由服务器生成的二维码图像。 For example, the server may request the terminal according to the video playback, the video content is determined according to the information to be pushed, and the two-dimensional code image generated push information to be transmitted to the terminal together with the video content, the video display terminal displays the page, the page can be displaying the two-dimensional code image generated by the server.

[0048]在本实施例中,服务器生成二维码图像时,可以在二维码图像中包含待推送信息和/或待推送信息的关联信息。 [0048] In the present embodiment, the server generates a two-dimensional code image, may contain information to be pushed and / or associated information is information to be pushed in the two-dimensional code image. 其中,待推送信息可以包括图片信息、音频信息、视频信息或字符信息中的至少一种。 Among them, push information may be included at least one picture information, audio information, video information or character information. 待推送信息的关联信息可以是与待推送信息相关联的信息,例如可以是待推送信息的链接地址、与待推送信息相关联的图片、待推送信息的显示请求等。 Pushing information to be associated information may be associated with information to be pushed, for example, may be a push link address information, image information to be associated with the push, a display request of information to be pushed like. 二维码图像可以由服务器将上述待推送信息或关联信息通过诸如H)F417(高信息含量的便携式数据文件)、QR Code(Quick Response Code,超高速识读码)等等之类的现有的或未来开发的各种编码方式生成二维码图像。 Two-dimensional code image may be pushed by the server to the above-described information or related information, such as a conventional H) F417 (Portable Data File high information content), QR Code (Quick Response Code, ultra high-speed symbology) of the like or future development of a variety of encoding to generate two-dimensional code image. 这里,待推送信息的关联信息也可以包括图片信息、音频信息、视频信息或字符信息中的至少一种。 Here, to be pushed related information may also include at least one picture information, audio information, video information or character information. 在一些实现中,上述二维码图像除了包括使用若干个与二进制相对应的几何形体来表示文字数值信息的二维码,还可以包括背景图片等,例如将二维码显示在背景图片上,或者在二维码图像的预定区域设置背景图片等。 In some implementations, in addition to the two-dimensional code image comprises using a binary number corresponding to the two-dimensional code to represent the geometry text numerical information, may also include a background image and the like, for example, two-dimensional code displayed on the background image, setting a background image or the like in a predetermined area of ​​the two-dimensional code image.

[0049]在本实施例中,服务器生成二维码图像时,还可以在二维码图像中包含根据终端的用户标识生成的身份信息。 [0049] In the present embodiment, the server generates a two-dimensional code image, may also contain information about the identity of a user terminal according to the identification code generated in the two-dimensional image. 其中,用户标识可以是终端通过因特网与服务器建立连接或发送请求(如页面显示请求)时用于识别终端身份的符号,例如可以是终端的设备号(如智能手机的移动设备国际身份码IMEI,Internat1nal Mobile Equipment Identity)、终端接入网络的IP(Internet Protocol,网络间互连的协议)地址、用户电子邮件地址的第一部分(如电子邮件地址xxxx@163.com中的xxxx)或用户登录社交平台使用的号码(如QQ号码:951980921)等等,本申请对此不做限定。 Wherein the user identification may be a terminal or sending a request to establish a connection (e.g., a page display request) via the Internet server identification symbols for identifying the terminal, for example, a number of terminal devices (such as smart phones international mobile equipment identity code IMEI, Internat1nal Mobile Equipment Identity), IP terminal access network (Internet protocol, a protocol between the network interconnection) XXXX (such as e-mail addresses in a first portion xxxx@163.com address, user's email address) or a social user login number (such as QQ number: 951980921) platform, etc., which is not defined in the present application. 服务器可以将该用户标识通过二进制数“O”和“I”表示后,作为终端的身份信息根据上述的编码方式进行编码和上述待推送信息和/或待推送信息的关联信息一起生成二维码图像。 After the server the user may be identified by a binary number "O" and "I" represents, as the identification information of the terminal to be encoded and said push information and / or information associated with the information to be pushed together with the two-dimensional code is generated based on the encoding method image.

[0050]步骤202,响应于接收到服务器发送的待推送信息,展示待推送信息。 [0050] Step 202, in response to receiving a push message to be sent by the server to show information to be pushed.

[0051]在本实施例中,终端可以响应于接收到服务器向其发送的待推送信息,展示出待推送信息。 [0051] embodiment, the terminal may be a server in response to receiving a push message to send in the present embodiment, push information to be exhibited. 其中,服务器可以根据客户端根据对所述二维码图像进行解析的结果向服务器发送的展示请求信息,向所述终端发送待推送信息。 Wherein the client server according to the two-dimensional code based on a result of analyzing the image display information request transmitted to the server to push information to be sent by the terminal.

[0052]本领域技术人员可以理解,终端和客户端都是与服务器相对应的终端设备,在本实施例中,为了从在本申请的信息推送方法中的不同作用区分不同终端设备,将用于显示二维码图像和展示待推送信息的终端设备称为终端,将用于获取二维码图像,向服务器发送展示请求信息的终端设备称为客户端。 [0052] The skilled artisan will be appreciated, both the terminal and the server and the client terminal device corresponding to, in the present embodiment, in order to distinguish between different terminal devices from different roles in information delivery method in the present application, will be used the display image and displaying the two-dimensional code to be pushed information terminal device called a terminal, for acquiring the two-dimensional code image, the terminal apparatus transmits a request to show information to the server is called a client.

[0053]在这里,客户端可以运行有包括二维码解析功能的应用。 [0053] Here, the client applications can run with a two-dimensional code includes parsing function. 终端显示的二维码图像可以被客户端通过扫描等图像获取等方式获取,然后根据与二维码图像的编码方式相对应的解码方式对二维码图像进行解析,从而获取二维码图像所包含的信息。 Dimensional code image displayed on the terminal can be accessed by the client scanning image acquisition, etc., and then parsed in accordance with the two-dimensional code image encoding method corresponding to the two-dimensional code image decoding method, thereby acquiring two-dimensional code image the information contained. 然后,客户端可以根据所获取的信息生成待推送信息的展示请求信息。 Then, the client may be generated in accordance with the acquired information display push request information. 该展示请求信息可以包括终端的身份信息以及上述待推送信息和/或待推送信息的关联信息,还可以包括各种传输参数,例如包括但不限于以下的一项或多项:传输协议(如HTTP,HyperText Transfer Protocol,超文本传输协议)、传输方式(如POST方式,可以用于请求服务器接收包含在请求中的实体信息)、文件路径(path,如所要上传的文件的路径)、请求头域(headers,如HTTP的Host头域)等等,本申请对此不做限定。 This information may include a request to show the terminal identification information and said information to be pushed and / or associated information is information to be pushed, may also include various transmission parameters, e.g., including but not limited to, one or more of: transmission protocol (e.g. HTTP, hyperText transfer protocol, hypertext transfer protocol), transmission (e.g. POST method, may be used to request the server receiving a entity information in the request), the file path (path, path as to upload the file), the request header fields (headers, such as the HTTP Host header field) and the like, which is not defined in the present application.

[0054]上述展示请求信息被服务器接收后,服务器可以根据展示请求信息中包含的终端身份信息确定向哪个终端发送待推送信息,还可以根据展示请求信息中包含的待推送信息和/或待推送信息的关联信息确定向终端发送的待推送信息。 After [0054] The display request message is received by the server, the server information may be included in the terminal identity information to determine to which terminal, send a push message according to the display request, may also request information to be included in the push information and / or to be pushed according to the presentation determining information related to push information to be sent to the terminal. 例如,待推送信息是视频信息,二维码图像中包含该视频信息的关联信息,例如是视频的播放链接地址,则客户端向服务器发送的展示请求信息可以包含该播放链接地址,服务器可以通过该播放链接地址获取待推送的视频信息发送给终端。 For example, the video information is the information to be pushed, the two-dimensional code contained in the image information of the video information associated with, for example, a link address of the video player, showing the client sends to the server the request information may comprise the playing link address, server may the player link address to be pushed to obtain the video information to the terminal.

[0055]在本实施例的一些可选实现方式中,服务器根据终端的用户标识生成的身份信息还可以包括服务器根据终端的用户标识生成的密钥信息。 [0055] Some alternative implementations of the embodiments in the present embodiment, the server according to the identity information of the user terminal identifier generated by the key information server further may include a user terminal identifier generated. 服务器还可以通过密钥信息对展示请求信息进行验证,获取终端的用户标识,并根据用户标识向相应终端发送待推送信息。 The server may also display key information by requesting authentication information, acquiring the user identifier of the terminal, and transmits the corresponding information to be pushed based on the user terminal identifier. 其中,该密钥信息可以由终端的用户标识通过预设的密钥算法生成,该预设的密钥算法可以是公知的用于数字签名的算法,例如安全散列算法(The Secure Hash Algorithm,SHA)、MD5算法(Message-Digest Algorithm5)、RSA公钥加密算法、DES(Data Encrypt1nStandard,数据加密标准)算法等等,在此不再赘述。 Wherein, the key information may be identified by the user terminal by a predetermined algorithm to generate a key, the predetermined key may be a known algorithm for a digital signature algorithm, such as Secure Hash Algorithm (The Secure Hash Algorithm, SHA), MD5 algorithm (Message-Digest Algorithm5), RSA public key encryption algorithm, DES (data Encrypt1nStandard, data encryption standard) algorithm and the like, are not repeated here. 这里,密钥信息可以用于对终端身份的识别及验证。 Here, the key information may be used to identify and verify the identity of the terminal. 服务器可以在生成二维码图像时,将该密钥信息与上述待推送信息和/或待推送信息的关联信息一起编码。 When the server may generate a two-dimensional code image, the key information and the information to be pushed and / or push to be associated with the encoded information. 服务器可以在本地保存密钥信息与终端的身份标识的对应关系,将接收到的客户端发送来的密钥信息与本地保存的密钥信息进行对比,以验证该密钥信息对应的终端的身份标识,也可以根据生成密钥信息的密钥算法预设对密钥信息的解析程序,以获得对应的终端的身份标识,从而对密钥信息进行验证,等等,本申请对此不做限定。 Server may correspondence relationship stored in the local identity and key information of the terminal, the received client transmitted locally stored key information and the key information are compared in order to verify the identity of the key information corresponding to the terminal logo, may be preset according to the key generation algorithm of the key information is key information parser to obtain the identity of the corresponding terminal, thereby to authenticate the key information, and the like, which is not defined in the present application .

[0056]本实施例的信息推送的方法,通过显示二维码图像,以供客户端获取和解析二维码图像,然后响应于接收到服务器根据客户端根据对二维码图像进行解析的结果向服务器发送的展示请求信息所发送的待推送信息,展示待推送信息,使终端无需解析二维码图像,仅仅显示二维码图像,在客户端和服务器的参与下实现待推送信息的展示,可以提高信息推送的有效性。 The method of pushing information to an embodiment of [0056] the present, by displaying the two-dimensional code image, and for parsing the client obtains the two-dimensional code image, and in response to receiving the client server according to the two-dimensional code image according to a result of the parsing request information to be sent to the display server sends push information, display information to be pushed, so that the terminal without parsing two-dimensional code image, displays only two-dimensional code image, to be pushed to achieve placement information of the participation of the client and the server, you can improve the effectiveness of information push.

[0057]请参考图3,其示出了本申请的信息推送的方法的一个实施例的流程300。 [0057] Please refer to FIG. 3, which illustrates a method of the present application information push process 300 of one embodiment. 本实施例主要以该方法应用于具有计算能力的电子设备中来举例说明,具体地,该电子设备例如是可以运行包含扫描和解析二维码图像功能的信息推送类应用的客户端(如图1示出的终端设备102)。 In this embodiment, the method is applied mainly an electronic device having computing capabilities are exemplified, specifically, for example, the electronic device may run a two-dimensional code image scanning and parsing function information push client application class (FIG. 1 shows the terminal device 102). 如图3所示,该信息推送的方法,可以包括以下步骤: As shown in FIG. 3, the information push method, comprising the steps of:

[0058] 步骤301,获取终端显示的二维码图像。 [0058] Step 301, acquiring the two-dimensional code image display terminal.

[0059]在本实施例中,客户端可以通过扫描等图像获取等方式获取终端显示的二维码图像。 [0059] In the present embodiment, the client can obtain its way to obtain an image by scanning the two-dimensional code image display terminal.

[0060] 其中,该二维码图像可以由服务器端生成,并可通过终端进行显示。 [0060] wherein the two-dimensional code image may be generated by the server, and can be displayed through the terminal. 这里的服务器可以是为终端的浏览器应用、信息推送类应用等提供支持的后台服务器。 Server here may be to provide support for the browser application, information push type applications such as terminal back-end server. 终端可以通过有线连接方式或者无线连接方式从服务器获取上述二维码图像。 The terminal may acquire the two-dimensional code image from the server via a wired connection or a wireless connection. 终端还可以在浏览器应用或其他信息推送类应用的页面上显示二维码图像。 The terminal may also display a two-dimensional code image on the page browser application or other information push type applications.

[0061]在本实施例中,服务器生成二维码图像时,可以在二维码图像中包含待推送信息和/或待推送信息的关联信息。 [0061] In the present embodiment, the server generates a two-dimensional code image, may contain information to be pushed and / or associated information is information to be pushed in the two-dimensional code image. 其中,待推送信息可以包括图片信息、音频信息、视频信息或字符信息中的至少一种。 Among them, push information may be included at least one picture information, audio information, video information or character information. 待推送信息的关联信息可以是与待推送信息相关联的信息,例如可以是待推送信息的链接地址、与待推送信息相关联的图片、待推送信息的显示请求等。 Pushing information to be associated information may be associated with information to be pushed, for example, may be a push link address information, image information to be associated with the push, a display request of information to be pushed like. 这里,待推送信息的关联信息也可以包括图片信息、音频信息、视频信息或字符信息中的至少一种。 Here, to be pushed related information may also include at least one picture information, audio information, video information or character information. 服务器生成二维码图像时,还可以在二维码图像中包含根据终端的用户标识生成的身份信息。 When the image server generates the two-dimensional code, according to the identity information may further include a user terminal identifier generated in the two-dimensional code image.

[0062]步骤302,根据对上述二维码图像进行解析的结果,向服务器发送展示请求信息。 [0062] Step 302, based on a result of analyzing the two-dimensional code image, and transmits a request to show information to the server.

[0063]在本实施例中,客户端可以对所获取的二维码图像进行解析,以获取二维码图像所包含的信息,并根据解析的结果,向服务器发送展示请求信息。 [0063] In the present embodiment, the client may be made to the acquired two-dimensional code image analysis to obtain information on the two-dimensional code included in the image, and transmits a request to show information to the server according to the result of analysis.

[0064]在这里,客户端可以运行有包括二维码解析功能的应用。 [0064] Here, the client applications can run with a two-dimensional code includes parsing function. 客户端通过扫描等图像获取等方式获取终端显示的二维码图像后,可以根据与二维码图像的编码方式相对应的解码方式对二维码图像进行解析,从而获取二维码图像所包含的信息。 After obtaining the two-dimensional code image displayed on the terminal client on acquisition by scanning the image, but may be resolved two-dimensional code image according to the encoding mode corresponding to the two-dimensional code image decoding method, thereby acquiring the two-dimensional code included in the image Information. 该展示请求信息可以包括终端的身份信息以及上述待推送信息和/或待推送信息的关联信息,还可以包括各种传输参数。 This information may include a request to show the terminal identification information and said information to be pushed and / or associated information is information to be pushed, may further comprise a variety of transmission parameters. 上述展示请求信息被服务器接收后,服务器可以根据展示请求信息中包含的终端身份信息确定向哪个终端发送待推送信息,还可以根据展示请求信息中包含的待推送信息和/或待推送信息的关联信息确定向终端发送的待推送信息。 After the above display request information is received by the server, the server information may be included in the terminal identity information to determine to which terminal, send a push message may also request information to be included in the push-related information and / or to be push information according to the presentation according to the display request determining information to be transmitted to the terminal push information.

[0065]在本实施例的一些可选实现方式中,服务器根据终端的用户标识生成的身份信息还可以包括服务器根据终端的用户标识生成的密钥信息。 [0065] Some alternative implementations of the embodiments in the present embodiment, the server according to the identity information of the user terminal identifier generated by the key information server further may include a user terminal identifier generated. 服务器还可以通过密钥信息对展示请求信息进行验证,获取终端的用户标识,并根据用户标识向相应终端发送待推送信息。 The server may also display key information by requesting authentication information, acquiring the user identifier of the terminal, and transmits the corresponding information to be pushed based on the user terminal identifier. 其中,该密钥信息可以由终端的用户标识通过预设的密钥算法生成,该预设的密钥算法可以是公知的用于数字签名的算法,在此不再赘述。 Wherein, the key information may be identified by the user terminal by a predetermined algorithm to generate a key, the predetermined key may be a well-known algorithm used for digital signature algorithms, are not repeated here. 这里,密钥信息可以用于对终端身份的识别及验证。 Here, the key information may be used to identify and verify the identity of the terminal. 服务器可以在生成二维码图像时,将该密钥信息与上述待推送信息和/或待推送信息的关联信息一起编码。 When the server may generate a two-dimensional code image, the key information and the information to be pushed and / or push to be associated with the encoded information. 服务器可以在本地保存密钥信息与终端的身份标识的对应关系,将接收到的客户端发送来的密钥信息与本地保存的密钥信息进行对比,以验证该密钥信息对应的终端的身份标识,也可以根据生成密钥信息的密钥算法预设对密钥信息的解析程序,以获得对应的终端的身份标识,从而对密钥信息进行验证,等等,本申请对此不做限定。 Server may correspondence relationship stored in the local identity and key information of the terminal, the received client transmitted locally stored key information and the key information are compared in order to verify the identity of the key information corresponding to the terminal logo, may be preset according to the key generation algorithm of the key information is key information parser to obtain the identity of the corresponding terminal, thereby to authenticate the key information, and the like, which is not defined in the present application .

[0066]本实施例的信息推送的方法,通过获取终端显示的二维码图像,解析二维码图像,然后根据对上述二维码图像进行解析的结果,向服务器发送展示请求信息,以供服务器展示请求信息向终端发送待推送信息,由终端展示待推送信息,客户端只需要解析出二维码图像所包含的信息,而无需展示待推送信息,可以提高信息推送的有效性。 The method of pushing information to an embodiment of [0066] the present, by acquiring two-dimensional code image displayed on the terminal, analyzing the two-dimensional code image, and then, transmitted to the server based on a result of analyzing the two-dimensional code image display information request, for display server request information to be pushed to the terminals, display information to be pushed by the terminal, the client only needs to parse the information contained in the two-dimensional code image, without showing information to be pushed, push validity information can be improved.

[0067]请参考图4,其示出了本申请的信息推送的方法的一个实施例的流程400。 [0067] Please refer to FIG 4, which illustrates a method of the present application information push a flow 400 of an embodiment. 本实施例主要以该方法应用于具有计算能力的电子设备中来举例说明,具体地,该电子设备例如可以是为信息推送类应用提供支持的服务器(如图1示出的服务器104)。 In this embodiment, the method is mainly applied to an electronic device with computing capabilities exemplified in, particularly, the electronic device may be, for example, provide support information push server based application (the server 104 shown in FIG. 1) is. 如图4所示,该信息推送的方法,可以包括以下步骤: The information push method shown in FIG. 4, may comprise the steps of:

[0068]步骤401,根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息生成二维码图像。 [0068] Step 401, the user terminal identification information and the generated identification information to be pushed and / or two-dimensional code image to generate information to be associated with the pushing.

[0069]在本实施例中,服务器可以根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息生成二维码图像。 [0069] In the present embodiment, the server according to the user terminal identification information and the generated identification information to be pushed and / or two-dimensional code image to generate information to be associated with the pushing.

[0070] 终端进行页面显示时,可以向服务器发送页面显示请求,服务器可以根据页面显示请求生成二维码图像,并将二维码图像和页面内容一起生成信息推送页面发送给终端,由终端进行显示。 When the [0070] terminal display page, the server may send a page display request, the server may display page request generator dimensional code image, and generates page information to the terminal with a push-dimensional code image and page content, performed by the terminal display. 其中,服务器生成二维码图像时,可以在二维码图像中包含待推送信息和/或待推送信息的关联信息,还可以在二维码图像中包含根据终端的用户标识生成的身份信息。 Wherein, when the server generates a two-dimensional code image, may contain information to be pushed and / or associated information to be pushed in the two-dimensional code image information may also comprise information about the identity of a user terminal according to the identification code generated in the two-dimensional image. 这里,待推送信息或关联信息分别可以包括图片信息、音频信息、视频信息或字符信息中的至少一种。 Here, the information to be pushed or related information may each include at least one picture information, audio information, video information or character information.

[0071]其中,服务器所生成的二维码图像在终端显示之后可以被客户端通过扫描等图像获取方式从终端获取,并进行解析。 [0071] wherein the server the generated two-dimensional code image display after the terminal may be acquired from the client terminal by scanning the image acquisition mode, and resolution.

[0072]步骤402,根据客户端所发送的展示请求信息向所述终端发送待推送信息。 [0072] Step 402, in accordance with the display sent by the client terminal transmits request information to the information to be pushed.

[0073]在本实施例中,服务器可以接收客户端根据对二维码图像进行解析的结果所发送的展示请求信息,并根据该展示请求信息向终端发送待推送信息,以供所述终端展示所述待推送信息。 [0073] In the present embodiment, the server receives the client can request information on the two-dimensional code image showing the results of analyzing the transmitted and transmits the request information to be pushed based on the display information to the terminal, to the terminal for display the information to be pushed.

[0074]其中,该展示请求信息可以包括终端的身份信息以及上述待推送信息和/或待推送信息的关联信息,还可以包括各种传输参数。 [0074] wherein the display information may include a request of the terminal identity information and said information to be pushed and / or associated information is information to be pushed, may further comprise a variety of transmission parameters. 服务器接收上述展示请求信息后,可以根据展示请求信息中包含的终端身份信息确定向哪个终端发送待推送信息,还可以根据展示请求信息中包含的待推送信息和/或待推送信息的关联信息确定向终端发送的待推送信息。 After the server receives the display request information, the information contained in the terminal identity information to determine to which terminal, send a push message, information, and / or associated information to be pushed determining information may also request information to be included in the push accordance display according to display request to push information to be sent by the terminal.

[0075]在本实施例的一些可选实现方式中,服务器根据终端的用户标识生成的身份信息还可以包括服务器根据终端的用户标识生成的密钥信息。 [0075] Some alternative implementations of the embodiments in the present embodiment, the server according to the identity information of the user terminal identifier generated by the key information server further may include a user terminal identifier generated. 服务器还可以通过密钥信息对展示请求信息进行验证,获取终端的用户标识,并根据用户标识向相应终端发送待推送信息。 The server may also display key information by requesting authentication information, acquiring the user identifier of the terminal, and transmits the corresponding information to be pushed based on the user terminal identifier. 这里,密钥信息可以用于对终端身份的识别及验证。 Here, the key information may be used to identify and verify the identity of the terminal. 服务器可以在生成二维码图像时,将该密钥信息与上述待推送信息和/或待推送信息的关联信息一起编码。 When the server may generate a two-dimensional code image, the key information and the information to be pushed and / or push to be associated with the encoded information. 服务器可以在本地保存密钥信息与终端的身份标识的对应关系,将接收到的客户端发送来的密钥信息与本地保存的密钥信息进行对比,以验证该密钥信息对应的终端的身份标识,也可以根据生成密钥信息的密钥算法预设对密钥信息的解析程序,以获得对应的终端的身份标识,从而对密钥信息进行验证,等等,本申请对此不做限定。 Server may correspondence relationship stored in the local identity and key information of the terminal, the received client transmitted locally stored key information and the key information are compared in order to verify the identity of the key information corresponding to the terminal logo, may be preset according to the key generation algorithm of the key information is key information parser to obtain the identity of the corresponding terminal, thereby to authenticate the key information, and the like, which is not defined in the present application .

[0076]本实施例的信息推送方法,通过与终端和客户端的交互,使终端主要负责显示,客户端主要负责生成和传递待推送信息的展示请求,通过分工协作,提高了信息推送的有效性。 Information delivery method [0076] according to the present embodiment, by the terminal and the client interaction, so that the terminal is mainly responsible for the display, the client is responsible for generating and transmitting display request to be push information through the division of labor, improves the effectiveness information push .

[0077]请参考图5,图5是根据本申请的信息推送的方法的一个实施例的时序流程500。 [0077] Please refer to FIG. 5, FIG. 5 is a sequence flow of one embodiment of a method 500 according to information push the present application. 在图5示出的信息推送的方法流程500中,包括以下步骤: In FIG. 5 shows a method of pushing information flow 500, comprising the steps of:

[0078] 步骤501,终端显示二维码图像。 [0078] Step 501, the terminal displays a two-dimensional code image.

[0079]在本实施例中,终端5001可以显示由服务器5003生成的二维码图像。 [0079] In the present embodiment, the terminal 5001 may display a two-dimensional code image generated by the server 5003. 其中,该二维码图像可以包含服务器5003根据终端5001的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息。 Wherein the two-dimensional code image may contain identity information server 5003 identifies the user terminal 5001 to be generated and the push information and / or associated information to be push information.

[0080] 这里,终端5001可以在浏览器应用或其他信息推送类应用的页面上显示二维码图像。 [0080] Here, the terminal 5001 may display a two-dimensional code image on the page browser application or other information push type applications. 该页面可以从服务器5003获取,页面上的二维码图像可以由服务器5003生成。 The page can be obtained from the server 5003, the two-dimensional image on the web page code generated by the server 5003. 终端5001进行页面显示时,可以向服务器5003发送页面显示请求,服务器5003可以根据页面显示请求生成二维码图像,并将二维码图像和页面内容一起生成信息推送页面发送给终端5001,由终端5001进行显示。 When the terminal 5001 for page display that can display 5003 transmits page request to the server, the server 5003 may request according to the page displays the generated two-dimensional code image, and generates a push message to the terminal 5001 transmits the page with the image and the two-dimensional code page content, the terminal 5001 for display. 在一些实现中,待推送信息或其关联信息分别可以包括但不限于以下至少一种:图片信息、音频信息、视频信息或字符信息。 In some implementations, the information to be pushed or associated information may include, but are not limited to, at least one of: image information, audio information, video information or character information.

[0081 ] 步骤502,客户端获取上述二维码图像。 [0081] Step 502, the client obtains the two-dimensional code image.

[0082]在本实施例中,客户端5002可以通过扫描等图像获取方式获取终端5001所显示的二维码图像。 [0082] In the present embodiment, the client 5002 can obtain two-dimensional code image displayed by the terminal 5001 image acquisition scan mode.

[0083]步骤503,客户端根据对上述二维码图像进行解析的结果,向服务器发送展示请求 [0083] Step 503, the client based on a result of the two-dimensional code image is resolved, the server transmits a request to show

ί目息O ί mesh information O

[0084]在本实施例中,客户端5002可以进一步对所获取的二维码图像进行解析,以获取二维码图像所包含的信息,并根据解析的结果,向服务器5003发送展示请求信息。 [0084] In the present embodiment, client 5002 may further two-dimensional code parses the acquired image, two-dimensional code image to acquire information included, according to the result of the analysis, the server transmits request information to the display 5003. 其中,该展示请求信息可以包括解析到的终端身份信息以及待推送信息和/或待推送信息的关联信息。 Wherein the display information may include a request to resolve the terminal identity information and the information to be pushed and / or associated information to be push information. 例如,客户端5002可以根据与二维码图像的编码方式相对应的解码方式对二维码图像进行解析,从而获取二维码图像所包含的信息。 For example, client 5002 may parse dimensional code image according to a two-dimensional code image encoding method corresponding to the decoding method, thereby acquiring two-dimensional code information contained in the image.

[0085] 步骤504,服务器根据上述展示请求信息,向终端发送待推送信息。 [0085] Step 504, the server request information according to the display, push information to be transmitted to the terminal.

[0086]在本实施例中,上述展示请求信息被服务器5003接收后,服务器5003可以根据展示请求信息中包含的终端的身份信息确定向哪个终端(如终端5001)发送待推送信息,还可以根据展示请求信息中包含的待推送信息和/或待推送信息的关联信息确定向终端发送的待推送信息,从而可以确定向客户端5002获取二维码图像的终端5001发送待推送信息。 [0086] In the present embodiment, the display request after the information is received by the server 5003, server 5003 may be the identity information of the terminal contained in the message to determine to which terminal (terminal 5001), send a push message request according to the display, also in accordance with display request information to be included in the push information and / or related information determined to be information to be pushed to the terminal transmitting push information to determine the client terminal 5001 acquires 5002 a two-dimensional code image to be transmitted push information. 在一些实现中,服务器5003根据终端5001的用户标识生成的身份信息还可以包括服务器5003根据终端5001的用户标识生成的密钥信息。 In some implementations, the server 5003 identifies the user terminal 5001 of the generated identity information may further include a key information server 5003 identifies the user terminal 5001 is generated. 服务器5003还可以通过密钥信息对展示请求信息进行验证,获取终端5001的用户标识,并根据用户标识向终端5001发送待推送信息。 Server 5003 may also display key information by requesting authentication information, obtain the user identifier of the terminal 5001, and transmits the information to the terminal 5001 to be pushed based on the user identifier.

[0087] 步骤505,终端展示上述待推送信息。 [0087] Step 505, a terminal display to be above the push information.

[0088]在本实施例中,终端5001可以响应于接收到服务器5003向其发送的待推送信息,展示出待推送信息。 [0088] In the present embodiment, the terminal 5001 in response to receiving the server 5003 to which push information to be transmitted, push information to be demonstrated.

[0089]本实施例的信息推送方法,服务器既可以与终端进行交互,又可以与客户端交互,使终端主要负责显示,客户端主要负责生成和传递待推送信息的展示请求,终端和客户端通过二维码图像产生联系,通过多端交互,提高了信息推送的有效性。 [0089] The present information push method of the embodiment, the server may be interacting with the terminal, and can interact with clients, so that the terminal is mainly responsible for the display, the client is responsible for generating and transmitting display request to be push information, the terminal and the client Contact by two-dimensional code image generated by the multi-terminal interaction, improve the effectiveness of information push.

[0090]进一步参考图6,其示出了本申请一个实施例的信息推送的装置600,该装置实施例与图2所示的方法实施例相对应,该装置具体可以应用于电子设备,例如可以用于显示信息的终端中。 [0090] With further reference to FIG. 6, which shows an embodiment of the present application information push apparatus 600 of an embodiment, the apparatus embodiment shown in FIG. 2 corresponds to the method of Example embodiment, the apparatus may be applied to specific electronic devices, e.g. It may be used in the information display terminal.

[0091]如图6所示,信息推送的装置600可以包括显示模块601和展示模块602。 As shown in [0091] FIG. 6, the device information may include a display 600 of push module 601 and display module 602. 其中,显示模块601可以配置用于显示二维码图像,以供客户端获取和解析该二维码图像,其中,该二维码图像可以包含服务器根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息;展示模块602可以配置用于响应于接收到服务器发送的待推送信息,展示待推送信息,其中,待推送信息由服务器根据客户端根据对二维码图像进行解析的结果向服务器发送的展示请求信息所发送,展示请求信息包括上述身份信息以及待推送信息和/或待推送信息的关联信息。 Wherein, the display module 601 may be configured to display the two-dimensional code image, and for parsing the client obtains the two-dimensional code image, wherein the two-dimensional code image may contain information about the identity of the server according to the user identifier of a terminal to be generated and the push information and / or associated information to be push information; display module 602 may be configured in response to receiving a push message to be sent by the server to show information to be pushed, wherein the information to be pushed by the server according to the client based on a two-dimensional code image the results show parsing transmitted to request information sent by the server, the above-described display request information includes identification information and information to be pushed and / or associated information to be push information.

[0092]用于终端的信息推送装置600中记载的诸模块与参考图2描述的方法中的各个步骤相对应。 The method of information [0092] for the terminal apparatus to push the modules described with reference to 600 in FIG. 2 described in the respective corresponding steps. 由此,上文结合图2所描述的针对用于终端的信息推送方法描述的操作和特征同样适用用于信息推送装置600及其中包含的模块,在此不再赘述。 Thus, in conjunction with FIG. 2 above and wherein the operation method for a terminal for information delivery described apply equally for the push device 600 and the information contained in the module, which is not repeated herein.

[0093]进一步参考图7,其示出了本申请一个实施例的信息推送的装置700,该装置实施例与图3所示的方法实施例相对应,该装置具体可以应用于电子设备,例如可以用于运行包括解析二维码图像功能的信息推送类应用的客户端中。 [0093] Referring further to Figure 7, which shows an embodiment of the present application means 700 according to information push, the apparatus and method embodiment shown in FIG. 3 corresponds to Example embodiment, the apparatus may be applied to specific electronic devices, e.g. parsing operation may be used include a two-dimensional code image information push function class in the client application.

[0094]如图7所示,信息推送的装置700可以包括获取模块701和发送模块702。 [0094] As shown in FIG. 7, the apparatus 700 may include information push obtaining module 701 and a sending module 702. 其中,获取模块701可以配置用于获取终端显示的二维码图像,其中,该二维码图像可以包含服务器根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息;发送模块702可以配置用于根据对上述二维码图像进行解析的结果,向服务器发送展示请求信息,以供服务器根据展示请求信息,向终端发送待推送信息,其中,展示请求信息包括终端的身份信息以及上述待推送信息和/或待推送信息的关联信息。 Wherein the obtaining module 701 may be configured to acquire two-dimensional code image displayed on the terminal, wherein the two-dimensional code image may contain information about the identity of the server according to the user identifier of a terminal to be generated and the push information and / or information associated with the information to be pushed ; transmitting module 702 may be configured based on a result of the two-dimensional code image is resolved, the server sends a request to show information to request information according to the presentation server for transmitting information to be pushed to the terminal, wherein the request information includes the terminal display identification information and the information to be pushed and / or information associated with the information to be pushed.

[0095]用于客户端的信息推送装置700中记载的诸模块与参考图3描述的方法中的各个步骤相对应。 Method [0095] information for push client apparatus 700 described in the modules described with reference to FIG. 3 corresponds to each step. 由此,上文结合图3所描述的针对用于终端的信息推送方法描述的操作和特征同样适用用于信息推送装置700及其中包含的模块,在此不再赘述。 Thus, in connection with Figure 3 above feature and operated for a terminal for information delivery method described apply equally for the push device 700 and the information contained in the module, which is not repeated herein.

[0096]进一步参考图8,其示出了本申请一个实施例的信息推送的装置800,该装置实施例与图4所示的方法实施例相对应,该装置具体可以应用于电子设备,例如可以用于为用于显示的终端和包括二维码解析功能的信息推送类应用提供支持的后台服务器中。 [0096] With further reference to FIG. 8, which shows an embodiment of the present application means 800 according to information push, the apparatus embodiment shown in FIG. 4 of the embodiment corresponds to the method of Example embodiment, the apparatus may be applied to specific electronic devices, e.g. It may be used to provide support for the terminal display and push-based information including two-dimensional code parsing backend server.

[0097]如图8所示,信息推送的装置800可以包括生成模块801和发送模块802。 [0097] As illustrated, apparatus 800 may include a push information generation module 801 and a sending module 8028. 其中,生成模块801可以配置用于根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息生成二维码图像,以供终端显示所述二维码图像;发送模块802可以配置用于根据客户端所发送的展示请求信息向终端发送待推送信息,以供终端展示待推送信息,其中,该展示请求信息由客户端根据对二维码图像进行解析的结果发送,该二维码图像通过客户端从终端获取,该展示请求信息可以包括上述身份信息以及待推送信息和/或待推送信息的关联信息。 Wherein the generating module 801 may be configured to generate two-dimensional code image according to the user terminal identification information and the generated identification information to be pushed and / or associated information is information to be pushed to the terminal for displaying the two-dimensional code image; transmitting module the display 802 may be configured to send the client information, send a request to push information to the terminal, the terminal display to be for the push information, wherein the display information is requested by the client on the two-dimensional code image according to a result of analysis sent, the two-dimensional code image acquired from the terminal through the client, the request information may include the aforementioned display information and the identification information to be pushed and / or associated information to be push information.

[0098]用于客户端的信息推送装置800中记载的诸模块与参考图4描述的方法中的各个步骤相对应。 Method [0098] information for push client apparatus is described with reference to the modules 800 described in FIG. 4 correspond to the respective steps. 由此,上文结合图4所描述的针对用于终端的信息推送方法描述的操作和特征同样适用用于信息推送装置800及其中包含的模块,在此不再赘述。 Thus, above in connection with FIG. 4 for a terminal for information delivery method described operations and features described are equally applicable for push device 800 and the information contained in the module, which is not repeated herein.

[0099]本领域技术人员可以理解,上述信息推送的装置600、信息推送的装置700、信息推送的装置800还包括一些其他公知结构,例如处理器、存储器等,为了不必要地模糊本公开的实施例,这些公知的结构在图6、图7期图8中未示出。 [0099] Those skilled in the art will be appreciated, the above-described information push means 600, 700 push the device information, the device information 800 pushed further includes other well-known structures, such as a processor, memory, etc., in order not to unnecessarily obscure the present disclosure embodiments, these known structures in FIG. 6, FIG. 7 is not shown in FIG. 8.

[0100]进一步参考图9,其示出了根据本申请一个实施例的信息推送系统900。 [0100] With further reference to FIG. 9, which shows an embodiment of a information push system 900 of the present application. 其中,信息推送系统900可以包括终端910、客户端920和服务器930。 Wherein the information push system 900 may include a terminal 910, client 920 and server 930.

[0101]本领域技术人员可以理解,图9示出的信息推送系统900可以与图5所示的信息推送的方法相对应。 [0101] Those skilled in the art can appreciate that the method 900 may push the information shown in FIG 5 FIG 9 shows a system for pushing information corresponds. 其中,终端910可以包括图6示出的信息推送装置600,客户端920可以包括图7示出的信息推送装置700,服务器930可以包括图8示出的信息推送装置800。 Wherein, the terminal 910 may include information of FIG 6 shows a push device 600, the client 920 may include information shown in FIG. 7 push means 700, push server 930 may include information shown in FIG. 8 apparatus 800. 由此,上文结合图5所描述的针对信息推送方法描述的操作和特征同样适用用于信息推送系统900及其中包含的模块,在此不再赘述。 Thus, the above in conjunction with FIG. 5 for features of the operation and information delivery method described apply equally to information push system 900 and contained in the module, which is not repeated herein.

[0102]下面参考图10,其示出了适于用来实现本申请实施例的电子设备的计算机系统1000的结构示意图。 [0102] Referring to FIG 10, which shows the present application is suitable for realizing a schematic structural diagram of a computer system embodiment of the electronic device 1000 of FIG.

[0103]如图10所示,计算机系统1000包括中央处理单元(CPU) 1001,其可以根据存储在只读存储器(ROM) 1002中的程序或者从存储部分608加载到随机访问存储器(RAM)1003中的程序而执行各种适当的动作和处理。 [0103] shown in FIG. 10, the computer system 1000 includes a central processing unit (CPU) 1001, which may or load according to a program stored in a read only memory (ROM) 1002 from the storage section 608 to a random access memory (RAM) 1003 the program to perform various processing and appropriate action. 在RAM1003中,还存储有系统1000操作所需的各种程序和数据。 In the RAM1003, also stores various programs and data necessary for operation of the system 1000. CPU100UR0M 1002以及RAM 1003通过总线1004彼此相连。 CPU100UR0M 1002 and the RAM 1003 are connected through a bus 1004. 输入/输出(I/O)接口1005也连接至总线1004。 Input / Output (I / O) interface 1005 is also connected to the bus 1004.

[0104]以下部件连接至I/O接口 1005:包括键盘、鼠标等的输入部分1006;包括诸如阴极射线管(CRT)、液晶显示器(LCD)等以及扬声器等的输出部分1007;包括硬盘等的存储部分1008;以及包括诸如LAN卡、调制解调器等的网络接口卡的通信部分1009。 [0104] The following components are connected to the I / O interface 1005: includes a keyboard, a mouse, etc. input section 1006; includes such as a cathode ray tube (CRT), liquid crystal display (LCD) and the like, and a speaker, etc. The output section 1007; including a hard disk or the like storage section 1008; and includes a communication such as a LAN card, a modem card such as a network interface section 1009. 通信部分1009经由诸如因特网的网络执行通信处理。 The communication section 1009 performs communication processing via a network such as the Internet. 驱动器1010也根据需要连接至I/O接口1005。 Drive 1010 is also connected to the I / O interface 1005 as required. 可拆卸介质1011,诸如磁盘、光盘、磁光盘、半导体存储器等等,根据需要安装在驱动器1010上,以便于从其上读出的计算机程序根据需要被安装入存储部分1008。 Removable medium 1011, such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, etc., if necessary mounted on the drive 1010, so that a computer program read out therefrom is installed into the storage section 1008 as required.

[0105]特别地,根据本申请的实施例,上文参考流程图描述的过程可以被实现为计算机软件程序。 [0105] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart may be implemented as computer software program. 例如,本申请的实施例包括一种计算机程序产品,其包括有形地包含在机器可读介质上的计算机程序,所述计算机程序包含用于执行流程图所示的方法的程序代码。 For example, application of the present embodiment comprises a computer program product comprising a computer program tangibly embodying readable medium on a machine, the computer program comprising program code for performing the method is shown in the flowchart. 在这样的实施例中,该计算机程序可以通过通信部分1009从网络上被下载和安装,和/或从可拆卸介质1011被安装。 In such an embodiment, the computer program may be downloaded through the communication section 1009 from the network and installation, and / or from a removable medium 1011 is mounted.

[0106]本申请实施例中所涉及到的单元可以通过软件的方式实现,也可以通过硬件的方式来实现。 [0106] The present application relates to the units of the embodiment may be implemented by way of software, may be implemented by hardware. 所描述的模块也可以设置在处理器中,例如,可以描述为:一种处理器包括显示模块和展示模块。 The described modules may be provided in a processor, for example, it can be described as: A processor comprising a display module and a display module. 其中这些模块的名称在某种情况下并不构成对该模块本身的限定,例如,显示模块还可以被描述为“配置用于显示二维码图像的模块”。 Wherein the module names in some cases do not limit the module itself, for example, the display module may also be described as a "two-dimensional code module configured to display an image."

[0107]作为另一方面,本申请还提供了一种计算机可读存储介质,该计算机可读存储介质可以是上述实施例中所述装置中所包含的计算机可读存储介质;也可以是单独存在,未装配入终端中的计算机可读存储介质。 [0107] As another aspect, the present application also provides a computer-readable storage medium, the computer-readable storage medium may be a computer in the above-described embodiment apparatus included readable storage medium; may also be a separate exist, is not fitted into a computer-readable storage medium of the terminal. 所述计算机可读存储介质存储有一个或者一个以上程序,当所述程序被一个或者一个以上的处理器执行时,使得所述设备:显示二维码图像,以供客户端获取和解析所述二维码图像,其中,所述二维码图像包含服务器根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息;响应于接收到所述服务器发送的待推送信息,展示所述待推送信息,其中,所述待推送信息由所述服务器根据所述客户端向服务器发送的展示请求信息所发送,所述展示请求信息由所述客户端根据对所述二维码图像进行解析的结果向所述服务器发送,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 The computer-readable storage medium storing one or more programs, when the program is one or more than one processor, cause the apparatus to: display a two-dimensional code image, and for parsing the client obtains two-dimensional code image, wherein said two-dimensional code image according to the user information server contains the identity identifier of a terminal to be generated and the push information and / or associated information to be push information; in response to receiving the push information to be transmitted by the server , presenting the information to be pushed, wherein the information to be pushed by the server to show request information sent by the client to the server sent by the two-dimensional display of the information request by the client based on the results of analyzing the code image is sent to the server, the display information includes the identity information request and the information to be pushed and / or the associated information.

[0108]或者使得所述设备:获取终端显示的二维码图像,其中,所述二维码图像包含服务器根据所述终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息;根据对所述二维码图像进行解析的结果,向所述服务器发送展示请求信息,以供所述服务器根据所述展示请求信息,向所述终端发送待推送信息,其中,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 [0108] or such that the apparatus: obtaining two-dimensional code image displayed on the terminal, wherein said two-dimensional code image according to the user information server contains the identity of the terminal identification to be generated and the push information and / or information to be pushed related information; based on a result of the two-dimensional code image is resolved, the server transmits a request to show information to request for the information according to the display server to push information to be sent by the terminal, wherein said display request information includes the identification information and the information to be pushed and / or the associated information.

[0109]或者使得所述设备:根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息生成二维码图像,以供所述终端显示所述二维码图像;根据客户端所发送的展示请求信息向所述终端发送待推送信息,以供所述终端展示所述待推送信息,其中,所述展示请求信息由所述客户端根据对所述二维码图像进行解析的结果发送,所述二维码图像通过所述客户端从所述终端获取,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 [0109] or such that the apparatus: according to the user terminal identification information and the generated identification information to be pushed and / or related information to be pushed to generate two-dimensional code image to the terminal for displaying the two-dimensional code image; the display request sent by the client terminal transmits information to the information to be pushed to the terminal for display of said information to be pushed, wherein the display image information according to the request by the client to the two-dimensional code analyzing the results of the transmission, the two-dimensional code from the image acquired by the client terminal, the display information includes the identity information request and the information to be pushed and / or the associated information.

[0110]以上描述仅为本申请的较佳实施例以及对所运用技术原理的说明。 Examples and description of the technical principles of the present disclosure use only the preferred embodiments [0110] described above. 本领域技术人员应当理解,本申请中所涉及的发明范围,并不限于上述技术特征的特定组合而成的技术方案,同时也应涵盖在不脱离所述发明构思的情况下,由上述技术特征或其等同特征进行任意组合而形成的其它技术方案。 Those skilled in the art should understand that the scope of the present invention herein involved, is not limited to the particular combinations of the above aspect of the features formed, it should also be covered without departing from the spirit of the invention by the technical features or other technical equivalents solutions formed by any combination. 例如上述特征与本申请中公开的(但不限于)具有类似功能的技术特征进行互相替换而形成的技术方案。 The above features and, for example, disclosed in the present application (without limitation) having technical features similar functionality to replace another aspect formed.

Claims (19)

  1. 1.一种信息推送的方法,其特征在于,所述方法包括: 显示二维码图像,以供客户端获取和解析所述二维码图像,其中,所述二维码图像包含服务器根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息; 响应于接收到所述服务器发送的待推送信息,展示所述待推送信息,其中,所述待推送信息由所述服务器根据所述客户端向服务器发送的展示请求信息所发送,所述展示请求信息由所述客户端根据对所述二维码图像进行解析的结果向所述服务器发送,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 CLAIMS 1. An information push, wherein, said method comprising: displaying a two-dimensional code image, two-dimensional code image for acquiring and parsing the client, wherein the two-dimensional code image according to the terminal server comprising user identification information and the generated identification information to be pushed and / or associated information to be push information; receiving a response to be sent by the server to push information, displaying the information to be pushed, wherein the information to be pushed by the the display said server requests the client to the server transmits the transmitted information, the request information display by the client according to a result of analyzing the two-dimensional code image to the server, the information display request comprising the identity information and the information to be pushed and / or the associated information.
  2. 2.根据权利要求1所述的方法,其特征在于,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 2. The method according to claim 1, wherein the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.
  3. 3.一种信息推送的方法,其特征在于,所述方法包括: 获取终端显示的二维码图像,其中,所述二维码图像包含服务器根据所述终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息; 根据对所述二维码图像进行解析的结果,向所述服务器发送展示请求信息,以供所述服务器根据所述展示请求信息,向所述终端发送待推送信息,其中,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 3. An information push, wherein, said method comprising: obtaining a two-dimensional code image displayed on the terminal, wherein said two-dimensional code image according to the user information server contains the identity of the terminal identification to be generated and push information and / or associated information to be push information; based on a result of the two-dimensional code image is resolved, the server sends a request to display information for the display server according to the request information, to the terminal push information to be transmitted, wherein the display information comprises the identity information request and the information to be pushed and / or the associated information.
  4. 4.根据权利要求3所述的方法,其特征在于,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 4. The method according to claim 3, wherein the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.
  5. 5.一种信息推送的方法,其特征在于,所述方法包括: 根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息生成二维码图像,以供所述终端显示所述二维码图像; 根据客户端所发送的展示请求信息向所述终端发送待推送信息,以供所述终端展示所述待推送信息,其中,所述展示请求信息由所述客户端根据对所述二维码图像进行解析的结果发送,所述二维码图像通过所述客户端从所述终端获取,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 5. An information push, wherein, said method comprising: a user identifier of a terminal according to the identity information and generates information to be pushed and / or two-dimensional code image generation related information is to be pushed, for the the two-dimensional code image display terminal; show request information sent by the client to be sent by the terminal to push information to the terminal for display of said information to be pushed, wherein the display information request by the client the end result of the two-dimensional code image analyzing transmission, the two-dimensional code from the image acquired by the client terminal, the display information includes the identity information request and the information to be pushed and / or the association information.
  6. 6.根据权利要求5所述的方法,其特征在于,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 6. The method according to claim 5, wherein the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.
  7. 7.根据权利要求5所述的方法,其特征在于,所述身份信息包括所述服务器根据所述终端的用户标识生成的密钥信息;以及所述方法还包括: 通过所述密钥信息对所述展示请求信息进行验证,获取所述终端的用户标识; 根据所述用户标识向所述终端发送待推送信息。 7. The method as claimed in claim 5, wherein said identity information comprises user key information to the server according to the terminal identifier generated; and the method further comprising: said key information the display authentication request information, acquiring the user identifier of the terminal; push information to be transmitted to the terminal according to the user identifier.
  8. 8.一种信息推送的方法,其特征在于,所述方法包括: 终端显示二维码图像,其中,所述二维码图像包含服务器根据所述终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息; 客户端获取所述二维码图像; 客户端根据对所述二维码图像进行解析的结果,向服务器发送展示请求信息,其中,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息; 所述服务器根据所述展示请求信息,向所述终端发送待推送信息; 所述终端展示所述待推送信息。 8. A method of pushing information, wherein, said method comprising: terminal display two-dimensional code image, wherein said two-dimensional code image according to the user information server contains the identity of the terminal identification information is generated and to be pushed and / or the associated information to be push information; client obtains the two-dimensional code image; client according to a result of analyzing the two-dimensional code image, and transmits a request to show information to the server, wherein the request information comprises a display the identity information and the information to be pushed and / or the related information; information according to the request of the display server to push information to be sent by the terminal; and the terminal display the information to be pushed.
  9. 9.根据权利要求8所述的方法,其特征在于,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 9. The method according to claim 8, wherein the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.
  10. 10.根据权利要求8所述的方法,其特征在于,所述身份信息包括所述服务器根据所述终端的用户标识生成的密钥信息;以及所述服务器根据所述展示请求信息,向所述终端发送待推送信息包括: 所述服务器通过所述密钥信息对所述展示请求信息进行验证,获取所述终端的用户标识; 所述服务器根据所述用户标识向所述终端发送待推送信息。 10. The method according to claim 8, wherein said identity information comprises a server according to the user identification of the terminal to generate key information; requesting information from the display and the server, to the push information to be sent by the terminal comprises: the server through the key information to the authentication information display request, obtain the user identifier of the terminal; push information to be sent by the server to the user terminal according to the identifier.
  11. 11.一种信息推送的装置,其特征在于,所述装置包括: 显示模块,配置用于显示二维码图像,以供客户端获取和解析所述二维码图像,其中,所述二维码图像包含服务器根据终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息; 展示模块,配置用于响应于接收到所述服务器发送的待推送信息,展示所述待推送信息,其中,所述待推送信息由所述服务器根据所述客户端向服务器发送的展示请求信息所发送,所述展示请求信息由所述客户端根据对所述二维码图像进行解析的结果向所述服务器发送,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 11. An information apparatus push, wherein, said apparatus comprising: a display module configured to display the two-dimensional code image, and for parsing the client obtains the two-dimensional code image, wherein said two-dimensional code image including the information server based on the user identity identifier of a terminal to be generated and the push information and / or associated information to be push information; display module configured in response to receiving a push message to be sent by the server, the display to be push information, wherein the display information to be pushed by the server sent to the client according to the request information sent by the server, the information display request by the client based on the two-dimensional code image parsing result is transmitted to the server, the display information includes the identity information request and the information to be pushed and / or the associated information.
  12. 12.根据权利要求11所述的装置,其特征在于,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 12. The apparatus according to claim 11, wherein the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.
  13. 13.一种信息推送的装置,其特征在于,所述装置包括: 获取模块,配置用于获取终端显示的二维码图像,其中,所述二维码图像包含服务器根据所述终端的用户标识生成的身份信息以及待推送信息和/或待推送信息的关联信息; 发送模块,配置用于根据对所述二维码图像进行解析的结果,向所述服务器发送展示请求信息,以供所述服务器根据所述展示请求信息,向所述终端发送待推送信息,其中,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 13. An information push means, characterized in that said apparatus comprises: an acquisition module configured to acquire two-dimensional code image displayed on the terminal, wherein the server comprises a two-dimensional code image according to the user identifier of the terminal generated identity information and the information to be pushed and / or related information to be pushed; and a sending module configured according to a result of the two-dimensional code image is resolved, the request to the server transmits display information for said the information display request to the server to push information to be sent by the terminal, wherein the display information comprises the identity information request and the information to be pushed and / or the associated information.
  14. 14.根据权利要求13所述的装置,其特征在于,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 14. The apparatus according to claim 13, wherein the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.
  15. 15.一种信息推送的装置,其特征在于,所述装置包括: 生成模块,配置用于根据所述终端的用户标识生成的身份信息,以及待推送信息和/或待推送信息的关联信息生成二维码图像,以供所述终端显示所述二维码图像; 发送模块,配置用于根据客户端所发送的展示请求信息向所述终端发送待推送信息,以供所述终端展示所述待推送信息,其中,所述展示请求信息由所述客户端根据对所述二维码图像进行解析的结果发送,所述二维码图像通过所述客户端从所述终端获取,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息。 15. An information push means, characterized in that said apparatus comprising: a generating module configured to generate association information according to the user identification of the terminal identity information generated, and information to be pushed and / or information to be pushed two-dimensional code image to the terminal for displaying the two-dimensional code image; transmitting module configured to show request information sent by the client to be sent by the terminal to push information to the terminal for the display be push information, wherein the display request information by the client according to a result of analyzing the image of the two-dimensional code, the two-dimensional code from the image acquired by the client terminal, the display request information includes the identification information and the information to be pushed and / or the associated information.
  16. 16.根据权利要求15所述的装置,其特征在于,所述待推送信息或所述关联信息包括以下至少一种:图片信息、音频信息、视频信息或字符信息。 16. Apparatus according to claim 15, wherein the information to be pushed or the related information comprises at least one of: image information, audio information, video information or character information.
  17. 17.根据权利要求15所述的装置,其特征在于,所述身份信息包括所述服务器根据所述终端的用户标识生成的密钥信息;以及所述装置还包括: 获取单元,配置用于通过所述密钥信息对所述展示请求信息进行验证,获取所述终端的用户标识; 发送单元,配置用于根据所述用户标识向所述终端发送待推送信息。 17. The apparatus according to claim 15, wherein said identity information comprises a server according to the user identification of the terminal key information generated; and the apparatus further comprises: an acquisition unit configured by the request for the key information to authenticate the presentation information, acquiring the user identifier of the terminal; transmitting unit configured to push information to be transmitted to the terminal according to the user identifier.
  18. 18.一种信息推送的系统,包括终端、客户端及服务器,其特征在于, 所述终端配置用于显示二维码图像,其中,所述二维码图像包含服务器根据所述终端的用户标识生成的身份信息以及待推送信息或待推送信息的关联信息; 所述客户端配置用于获取所述二维码图像; 所述客户端还配置用于根据对所述二维码图像进行解析的结果,向服务器发送展示请求信息,其中,所述展示请求信息包括所述身份信息以及所述待推送信息和/或所述关联信息; 所述服务器配置用于根据所述展示请求信息,向所述终端发送待推送信息; 所述终端还配置用于展示所述待推送信息。 18. An information push system, comprising a terminal, a server and a client, wherein the terminal is configured to display two-dimensional code image, wherein the server comprises a two-dimensional code image according to the user identification of the terminal generating the identity information and push information to be pushed or be associated information; and the client is configured to acquire the two-dimensional code image; the client is further configured according to the two-dimensional code image parsing as a result, the server transmits a request to show information, wherein the display information comprises the identity information request and the information to be pushed and / or the related information; the server is configured to display, according to the request information, to the said push information to be sent by a terminal; the terminal is further configured to display the information to be pushed.
  19. 19.根据权利要求18所述的方法,其特征在于,所述身份信息包括所述服务器根据所述终端的用户标识生成的密钥信息;以及所述服务器进一步配置用于: 通过所述密钥信息对所述展示请求信息进行验证,获取所述终端的用户标识; 根据所述用户标识向所述终端发送待推送信息。 19. The method according to claim 18, wherein said identity information comprises a server according to the user identification of the terminal key information generated; and the server is further configured to: through said key the information display request verification information, acquiring the user identifier of the terminal; transmitting to the terminal identification information according to the user to be push.
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