CN109905878A - The method and apparatus of information push - Google Patents
The method and apparatus of information push Download PDFInfo
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- CN109905878A CN109905878A CN201910152402.6A CN201910152402A CN109905878A CN 109905878 A CN109905878 A CN 109905878A CN 201910152402 A CN201910152402 A CN 201910152402A CN 109905878 A CN109905878 A CN 109905878A
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Abstract
This specification embodiment provides the method and apparatus of information push, the first client is associated with the foundation of offline exhibition terminal by the certification mark of offline exhibition terminal, on the one hand, server-side can be by being that the first user determines pushed information for data record on the line of the first user, on the other hand, pushed information is subjected to offline exhibition by offline exhibition terminal, realize that information is merged with information under line on line, increase the interest in process of information push, to realize the information push of more personalized, the validity of information push is improved.
Description
Technical field
This specification one or more embodiment is related to field of computer technology, more particularly to for an application, passes through
The method and apparatus of computer progress information push.
Background technique
With the development of internet technology, information push using more and more extensive.Information push, is referred to as " web
Broadcast " is to reduce letter by periodically transmitting the information of user's needs on the internet by certain technical standard or agreement
Cease a new technology of overload.Push technology is by automatically delivering information to user, to reduce the time searched on network.
Existing process of information push is more and more diversified.During carrying out information push by equipment under line, such as
Fruit increases some interesting interactions, and user experience not only can be improved, can also increase client's stickiness, reaches better information push
Effect.Accordingly, it would be desirable to there is improved plan, information push under line is combined with information on line, more effective information is provided
Push scheme.
Summary of the invention
The method and apparatus of the information push of this specification one or more embodiment description, can be used for solving background skill
One or more problems that art part is mentioned.
According in a first aspect, a kind of method of information push is provided, applied to offline exhibition terminal, the method packet
It includes: showing the authentication information of the offline exhibition terminal, wherein certification of the authentication information based on the offline exhibition terminal
Mark determines, so that the first client corresponding with the first user obtains the certification mark, and benefit by the authentication information
Broadcasted with near-field communication modes include the certification mark and identity information that first user registers in server-side the
One information；It is opened up in response to receiving the first information, and in the case where verifying the certification in the first information and being identified as the line
After showing effective mark of terminal, the identity information is obtained from the first information；The identity information is transferred to institute
Server-side is stated, so that the server-side is based on data record corresponding with the identity information, in a plurality of information to be pushed really
Surely it is directed at least one pushed information of first user；At least one pushed information is received from the server-side, and
Show the pushed information.
In one embodiment, the near-field communication modes are one of bluetooth, low-power consumption bluetooth, wifi, NFC.
In one embodiment, the authentication information described at least one description in character, two-dimension code image by recognizing
Card mark.
In one embodiment, the certification mark of the offline exhibition terminal regularly updates, or is meeting the following conditions
One of rear update: it is scanned primary, primary by the offline exhibition terminal recognition.
It in one embodiment, include two-dimension code image in the pushed information, so that first user is described in
Two-dimension code image described in first client scan, to be linked to the corresponding page of the pushed information.
According to second aspect, a kind of method of information push, applied to the server-side of the first client, described first are provided
Client is corresponding with the first user, and the server-side is corresponding at least one offline exhibition terminal, including opening up under First Line
Show terminal, which comprises the identity information of the first user is received from displaying terminal under the First Line, wherein the body
Part information is obtained by near-field communication modes from corresponding first client of the first user by displaying terminal under the First Line；Base
In data record corresponding with the identity information, is determined in a plurality of information to be pushed and be directed at least the one of first user
Pushed information；Displaying terminal sends at least one pushed information under to the First Line, so that the offline exhibition is whole
It holds to first user and shows.
In one embodiment, at least one the following determination of the data record based on first user: history is clear
Look at record, history click record, historical position record, occupation, age, gender, the preference of setting.
In one embodiment, described to be based on data record corresponding with the identity information, in a plurality of information to be pushed
Middle determination for first user at least one pushed information include: extracted from the data record the first user to
Few user's keyword, forms first user's keyword set；By the way that the first user keyword set is waited pushing with each item
Information is matched, and at least one pushed information for first user is selected.
In one embodiment, a plurality of information to be pushed includes the first information to be pushed, first letter to be pushed
Breath is corresponding with the first push keyword set；It is described by the way that the first user keyword set and each information to be pushed are carried out
Match, selecting at least one pushed information for first user includes: to calculate the first user keyword set and institute
State the first similarity of the first push keyword set；In the case where first similarity is greater than preset similarity threshold,
Determine that at least one pushed information includes first information to be pushed.
According to the third aspect, a kind of method of information push, applied to the server-side of the first client, described first are provided
Client is corresponding with the first user, and the server-side is corresponding at least one offline exhibition terminal, including under First Line
Displaying terminal, which comprises certification mark and the first user of offline exhibition terminal are received from first client
In the identity information of server-side registration, wherein the certification mark is by the exhibition of first client based on offline exhibition terminal
Show acquisition；In the case where determining that the certification is identified as effective mark of displaying terminal under the First Line, be based on it is described
The corresponding data record of identity information determines at least one push letter for first user in a plurality of information to be pushed
Breath；At least one pushed information is sent to displaying terminal under the First Line according to certification mark, by described the
One offline exhibition terminal shows at least one pushed information to first user.
It in one embodiment, include two-dimension code image in the pushed information, so that first user is described in
Two-dimension code image described in first client scan, to be linked to the corresponding page of the pushed information.
In one embodiment, certification mark regularly updates, or is determining that the certification is identified as described first
It is updated after effective mark of offline exhibition terminal.
According to fourth aspect, a kind of device of information push is provided, is set to offline exhibition terminal, described device includes:
Display unit is configured to show the authentication information of the offline exhibition terminal, wherein the authentication information is based on institute
The certification mark for stating offline exhibition terminal determines, so that the first client corresponding with the first user is obtained by the authentication information
It takes the certification to identify, and includes certification mark and first user in server-side using near-field communication modes broadcast
The first information of the identity information of registration；
First communication unit is configured in response to receiving the first information, and in verifying the first information
Certification is identified as after effective mark of the offline exhibition terminal, and the identity information is obtained from the first information；
Second communication unit is configured to the identity information being transferred to the server-side, so that the server-side is based on
Data record corresponding with the identity information determines in a plurality of information to be pushed and is directed at least one of first user
Pushed information；
The display unit is additionally configured to push away in second communication unit from server-side reception described at least one
It delivers letters after breath, shows the pushed information.
According to the 5th aspect, a kind of device of information push is provided, set on the server-side of the first client, first visitor
Family end is corresponding with the first user, and the server-side is corresponding at least one offline exhibition terminal, including the first offline exhibition
Terminal, described device include:
Receiving unit is configured to receive the identity information of the first user from displaying terminal under the First Line, wherein described
Identity information is obtained by near-field communication modes from corresponding first client of the first user by displaying terminal under the First Line；
Determination unit is configured to data record corresponding with the identity information, in a plurality of information to be pushed really
Surely it is directed at least one pushed information of first user；
Transmission unit is configured to the displaying terminal under the First Line and sends at least one pushed information, for institute
Offline exhibition terminal is stated to show to first user.
According to the 6th aspect, a kind of device of information push is provided, set on the server-side of the first client, first visitor
Family end is corresponding with the first user, and the server-side is corresponding at least one offline exhibition terminal, including opening up under First Line
Show that terminal, described device include:
Receiving unit, be configured to receive from first client displaying terminal under the First Line certification mark and
The identity information that first user registers in server-side, wherein the certification mark is based on described first by first client
The displaying of offline exhibition terminal obtains；
Determination unit is configured to the feelings of the displaying terminal in the case where determining that the certification is identified as the First Line effectively identified
Under condition, it is based on data record corresponding with the identity information, is determined in a plurality of information to be pushed and is directed to first user
At least one pushed information；
Transmission unit is configured to be identified according to the certification to displaying terminal transmission described at least one under the First Line
Pushed information, to show at least one pushed information from displaying terminal under the First Line to first user.
According to the 7th aspect, a kind of computer readable storage medium is provided, computer program is stored thereon with, when described
When computer program executes in a computer, enable computer execute first aspect either side into the third aspect method.
According to eighth aspect, a kind of calculating equipment, including memory and processor are provided, which is characterized in that described to deposit
It is stored with executable code in reservoir, when the processor executes the executable code, realizes first aspect to the third aspect
The method of middle either side.
By the method and apparatus for the information push that this specification embodiment provides, pass through the certification mark of offline exhibition terminal
Know and be associated with the first client with the foundation of offline exhibition terminal, on the one hand, server-side can be by on the line of the first user
Data record is that the first user determines pushed information, on the other hand, is carried out pushed information under line by offline exhibition terminal
It shows, realizes that information is merged with information under line on line, increases the interest in process of information push, to realize more individual character
The information of change pushes, and improves the validity of information push.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, required use in being described below to embodiment
Attached drawing be briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for this
For the those of ordinary skill of field, without creative efforts, it can also be obtained according to these attached drawings others
Attached drawing.
Fig. 1 shows the application scenarios schematic diagram of this specification embodiment；
Fig. 2 shows the execution flow charts pushed according to the information of one embodiment；
Fig. 3 shows the displaying schematic diagram according to the offline exhibition terminal of a specific example to pushed information；
Fig. 4 shows the execution flow chart pushed according to the information of another embodiment；
Fig. 5 shows the schematic block diagram of the device according to the push of the information of one embodiment；
Fig. 6 shows the schematic block diagram of the device according to the push of the information of another embodiment.
Specific embodiment
With reference to the accompanying drawing, the scheme provided this specification is described.For ease of description, in conjunction with shown in fig. 1
Specifically applicable scene is illustrated one of this specification embodiment.Shown in fig. 1 is that user passes through the first client 102 and line
The concrete scene that lower displaying terminal 103 is interacted.Wherein, server-side 103 by network can respectively with the first client 102
It is communicated with offline exhibition terminal 103.
Here it is possible to assume that the first client 102 is the first applications client.First client 102 can be understood as end
It holds (such as smart phone), the first application (such as shopping class APP, Web is applied) can be run in the terminal, or being interpreted as can be with
First run at the terminal applies itself, is not limited thereto.Server-side 101 is used to provide service for the first application.Wherein,
In one embodiment, in the case where the first client 102 is interpreted as the first application itself, the first client 102 be can be
The client being identified by the user being connect with server-side 101.For example, that pass through user name " Zhang San " mark is the first visitor
Family end, what it is by user name " Li Si " mark is the second client.In this specification, it will establish and connect with offline exhibition terminal 103
The client connect is known as the first client.
Offline exhibition terminal 103 can be one of displaying terminal in the distributed display systems of server-side 101.Example
In a concrete scene, for some apparel brand, server-side 101 is the server-side of the APP of apparel brand exploitation, the clothes
Each Xian Xia shops of dress brand is respectively arranged at least one offline exhibition terminal 103, and user can be somebody's turn to do by mobile phone-downloaded
The APP of apparel brand offer is simultaneously registered as the first client 102, and server-side 101 can be by opening up under the corresponding line of some shops
Show that terminal 103 (such as shops's electronic shopping guide board) shows the apparel brand, or the information of current shops.
Offline exhibition terminal 103 is also possible to another client of server-side 101.Such as in a concrete scene,
For some class APP that does shopping, the user of the first client 102 is consumer, and the user of offline exhibition terminal 103 is trade company.This
When offline exhibition terminal 103 can be businessman be arranged in push place billboard etc..
In other concrete scenes, offline exhibition terminal 103 can also be other forms.In short, offline exhibition terminal 103
It can be communicated by network with server-side 101, and in the interactive process of user corresponding with the first client 102, carry out letter
Breath push.
It is appreciated that the first client 102 and offline exhibition device 103 can pass through line in this specification embodiment
Before lower carry out On-the-spot Interaction, the two can first establish incidence relation.In one embodiment, near-field communication modes can be passed through
The certification mark for transmitting offline exhibition device 103, establishes incidence relation.The near-field communication modes for example may is that low-power consumption indigo plant
One in tooth (Bluetooth Low Energy, BLE), bluetooth, wifi, NFC etc..It in another embodiment, can be with
It is determined by the information that server-side records, such as is identified by the certification that the first client 102 uploads offline exhibition terminal 103
When, the incidence relation of the two is determined by server-side.
Wherein, above-mentioned to establish during incidence relation, it is directed to the certification mark (token) of offline exhibition terminal 103.Its
In, certification mark can be locally generated by offline exhibition terminal 103, can also be obtained from server-side, not made in advance herein
It limits.Identity of the certification mark for displaying terminal under tag line, and it is used for testing during with the first client associate
Card.Certification mark can all the life effectively after distributing to offline exhibition terminal.In some embodiments, in order to guarantee every time can only
With a client associate, certification mark also can have certain timeliness.When a client gets a certification mark
Know, or after be associated with offline exhibition terminal 103 by the certification mark, which, which identifies, can be disabled processing, and into
Row updates.The update of certification mark can be carried out by offline exhibition terminal itself, can also be from offline exhibition terminal to server-side
Request, is not limited thereto.
In one embodiment, certification mark can be the identity code of offline exhibition terminal 103 and sign and issue time and/or label
Send out the combination of serial number.It is appreciated that an offline exhibition terminal can have an identity code, by the identity code, can make
Which offline exhibition terminal is server-side tell the received communication information from communication process, and sends information to just
True offline exhibition terminal.Signing and issuing the time is, for example: 2019.2.2.10:30, signing and issuing serial number is, for example, 1,2,3 ..., when signing and issuing
Between and to sign and issue the combination of serial number be, for example, 2019.1.10-01 the 01st certification of 2019.1.10 (mark).In addition signing and issuing the time
And/or the certification mark of serial number is signed and issued, an offline exhibition terminal can be uniquely determined out.
In another embodiment, certification mark is the random character of predetermined figure.The random character may include number,
At least one of character, symbol, such as e3f89 etc..The character generated at random, within a certain period of time duplicate probability compared with
It is small, can be used for that client to be connected is avoided to reuse certification mark.
In other embodiments, certification mark can also be other forms, and details are not described herein.
The realization process of related art scheme is detailed below.
As shown in Fig. 2, referring at least to open up under the first client, line in the process of information push of this specification embodiment
Show terminal and server-side.Wherein, the first client is registered to server-side in advance, and server-side provides for the first client
Service, offline exhibition terminal be server-side distributed display systems or server-side provide service in the first client
Opposite another client.It is appreciated that can pass through corresponding first user's when the first client is registered to server-side
Identity information is completed.The identity information for example can be cell-phone number, user name (user name), account (ID) etc..
As shown in Fig. 2, in step s 201, offline exhibition terminal display authentication information.Wherein, which can be with base
It identifies and generates in aforementioned certification.Authentication information can be the character etc. of certification mark itself, be also possible to be generated by certification mark
Two-dimension code image.
Then, as shown in step S202, the first client can obtain above-mentioned authentication information by the first user.
Wherein, in the case where authentication information is the character of composition certification mark, the first client can be used by first
The modes such as family is manually entered, character recognition obtain above-mentioned authentication information.It is the two dimensional code generated by certification mark in authentication information
In the case where, the first client can obtain authentication information by way of scanning the two-dimensional code picture.
In some optional realizations, it can also include intermediate page (the H5 page) in two-dimension code image, jump to first
The contents such as the link using the script of corresponding APP, the first application of downloading APP.In this way, even if the first client be not in advance to
The registered client of server-side, can also obtain corresponding information by scanning the two-dimensional code picture.User can also be according to two
Dimension code identification information scene completes the downloading of the first application, is registered as the client of server-side, and passes through the client of registration
Obtain the certification mark in authentication information.
First client is after obtaining above-mentioned authentication information, available certification mark therein.Then, pass through step
S203, the first client can be marked the identity information of corresponding first user and obtained certification by near-field communication modes
Knowledge is broadcasted together as the first information.Identity information therein can be above-mentioned cell-phone number, user name, account etc..
It is appreciated that under near field communication situation, offline exhibition terminal can have multiple visitors in communication range
Family end, client can also have one or more offline exhibition terminals in communication range.First client can incite somebody to action
When above-mentioned broadcast message is broadcasted, at least one offline exhibition terminal can receive the broadcast message.
The offline exhibition terminal for receiving above-mentioned broadcast message can determine that the certification in broadcast message identifies whether as certainly
The currently valid certification mark of body, if it is, receiving and processing corresponding broadcast message.Assuming that offline exhibition terminal receives
Broadcast message be the first broadcast message, the first broadcast message include first certification mark and the first identity information, then under line
Displaying terminal can match the first certification mark with effective certification of offline exhibition terminal mark, and in the first certification mark
Know under the currently valid certification mark unanimous circumstances with offline exhibition terminal, identifies that the first certification mark is the currently active
Certification mark.That is, the first broadcast message is the first information in step S203.In the present embodiment, the currently active
Certification mark can be shown in step S201 certification mark.For offline exhibition terminal shown in Figure 2,
Step 204, after receiving the first information, by identifying that the certification for including in the first information identifies, the can further be obtained
The identity information of the first user in one information.
In one embodiment, above-mentioned authentication information is the certification mark of character style, and the first client passes through first
User's input mode or character automatic identification mode obtain the certification mark, then the certification mark can with the first client
It fails and updates after being associated.Offline exhibition terminal is associated with the first client, can be offline exhibition terminal from
The certification mark of itself is identified in one information.
In another embodiment, above-mentioned authentication information can be two-dimension code image.Above-mentioned certification mark can be first
It fails and updates after client scan two-dimension code image.If the scanned confirmation of two dimensional code is failed, under the first client and line
The also not associated success of displaying terminal first can be failed and be updated to the certification mark shown, and the foundation that backstage stores
Effective certification mark of incidence relation can also be certification mark when the first client scan, and close with a client
The consistent certification mark of shown two-dimension code image is updated to after connection.
In this way, it is possible to prevente effectively from multiple client while situation associated with the same offline exhibition device.
Then, by step S205, the identity information obtained in step S204 is sent to server-side by offline exhibition terminal.
In step S206, server-side receives the identity information that offline exhibition terminal is sent.Then, in step S207
In, server-side can be based on data record corresponding to the identity information, determine in a plurality of information to be pushed and be directed to the first user
At least one pushed information.
After server-side receives above-mentioned identity information, it can be determined according to data record corresponding with the identity information
For the pushed information of the first user.Here, data record corresponding with the identity information be, for example, user's history behavior record,
Essential information record etc..Historical behavior record therein for example may include historical viewings record, history click record, history bit
Set one or more in record etc., essential information record is metastable information record, e.g. occupation, age, property
Not, at least one in preference being arranged etc..
Server-side can be previously stored with a plurality of information to be pushed, such as merchandise news, news article etc..According to a reality
Example is applied, in the case where information to be pushed is merchandise news, information to be pushed can also be with the geographical location of offline exhibition terminal
It is related.For example, offline exhibition terminal is shopping guide's board on chain store doorway, then information to be pushed is existing quotient in current shop
Product.
In one embodiment, server-side can choose the letter of relatively popular predetermined item number from these information to be pushed
It ceases, or chooses the information of predetermined item number respectively from least one categories of preferences of the first user setting, as first
The pushed information of user.
In another embodiment, server-side can also obtain the historical operation of the first user according to above-mentioned identity information
Data (such as browsing, lower single type data) and/or registration information (such as age, gender, preference), are targetedly selected pre-
Item number is determined, or the matching degree drawn a portrait with the user of the first user is more than at least one information to be pushed of predetermined threshold, as needle
To the pushed information of the first user.In this way, determining pushed information can be made more personalized, and it is imbued with specific aim.Wherein,
In one embodiment, server-side can also extract at least the one of the first user from pre-stored data record
A user's keyword forms first user's keyword set, then by by first user's keyword set and each information to be pushed
It is matched, selects at least one pushed information for the first user.It wherein, is that text information is with information to be pushed
The matching way of example, the first keyword set and information to be pushed can be, and counts in information to be pushed and the first keyword set occurs
In vocabulary the frequency, determine whether the first keyword set matches with information to be pushed according to the frequency.As strength, can incite somebody to action
The frequency is as matching degree, or by the ratio of the frequency and total vocabulary quantity of information to be pushed, as matching degree, Lai Hengliang
The degree of correlation of first keyword set and information to be pushed.
In a further embodiment, each information to be pushed in a plurality of information to be pushed of server-side storage is right respectively
There should be push keyword set, by taking the first information to be pushed as an example, be corresponding with the first push keyword set.Server-side can calculate
First similarity of one user's keyword set and the first push keyword set is greater than preset similarity threshold in the first similarity
In the case where, determine that at least one pushed information includes the first information to be pushed.That is, the first information to be pushed is selected
For the pushed information for the first user.Wherein, the first similarity of first user's keyword set and the first push keyword set
Calculation method can use the similarity algorithm of cosine similarity, Jaccard similarity etc and calculated, it is no longer superfluous herein
It states.
In more embodiments, server-side can also determine pushing away for the first user by other more embodiments
It delivers letters breath, no longer enumerates herein.
It is appreciated that pushed information here can be text information, such as " * * western clothes " etc., it is also possible to character
Information, such as purchase linkhttp://……, can also be pictorial information, such as clothes picture etc., be not limited thereto.
Then, in step S208, server-side sends to offline exhibition terminal and pushes away by at least one of step 207 determination
It delivers letters breath.In order to distinguish, can also by Fig. 2 shows offline exhibition terminal be known as displaying terminal under First Line.It is appreciated that
In the case that the identity information of first user is sent by displaying terminal under First Line, server-side is pushed away identified at least one
Breath of delivering letters is sent to displaying terminal under First Line.
Offline exhibition terminal then can receive at least one pushed information that server-side is sent by step S209,
And by it by showing the first user.Wherein, offline exhibition terminal may include the screens such as display screen, touch screen, or throw
Shadow instrument equipment gives pushed information to the first user by offline exhibition.
Offline exhibition terminal is, for example, picture, text, chained address etc. to the display form of pushed information.Show as one
Example, as shown in figure 3, pushed information is graphic form, it include push object 301 and two dimensional code 302 in picture.In Fig. 3, push pair
As 301 to commodity --- the clothes that the first user pushes to can also be other content in this specification other embodiments,
It is not defined with this.Two dimensional code 302 may include the chained address for being directed toward push object 301, such as the purchase address of clothes
Deng.In one implementation, user can open the purchase link of push object 301 by scanning the two-dimensional code 302.
It optionally, can also include the identity information of the first user in the pushed information shown, so that only the first user
Available corresponding pushed information.
According to a possible design, offline exhibition terminal can also receive modification of first user to pushed information, example
Little Hua, addition portrait photo will be such as drawn on the clothes in Fig. 3.Wherein, these modifications can be jumped by scanning the two-dimensional code
It is realized to the modification page, can also be realized, be not limited thereto by the input unit (such as touch screen) of offline exhibition terminal.
In this way, the interest of interaction can be further increased, pushed information can also be made to become customized information, it is more personalized.
In some embodiments, there can also be click button in the pushed information of offline exhibition terminal display, be used first
When pushed information is clicked by the input unit (such as touch screen, mouse) of offline exhibition terminal in family, pushed information is jumped to
Related pages, such as the commodity purchasing page etc., and can by the first user by with offline exhibition terminal interact carry out it is subsequent
Operation.Optionally, clicking button can also be hidden on picture.
Look back Fig. 2 shows process of information push, wherein step S201, S204, S205, S209 are by offline exhibition terminal
It executes, step S206, S207, S208 are executed by server-side, and step S202, S203 is by the first client executing.In this process,
It is all completed by offline exhibition terminal with the first client and the interactive process of the first user.In this way, in process of information push, it will
Interacted under offline exhibition terminal and the line of the first client and the first user and server-side record line on data record carry out
In conjunction with to provide significantly more efficient information push.
Fig. 4 shows the process signal of the process of information push of another embodiment.Compared with the process of Fig. 3, Fig. 4 is shown
Process in, the first client and offline exhibition terminal reduce direct interaction.Offline exhibition terminal in Fig. 4 can be service
It is opposite with the first client another in the service that a displaying terminal in the distributed displaying terminal of device or server provide
An a kind of client in client.For convenience, it can be referred to as displaying terminal under First Line here.
By step S401, displaying terminal can show authentication information under First Line, which is based under First Line
The certification of displaying terminal, which identifies, to be determined, can be certification mark itself, also be may include but is not limited to certification mark.The certification
Information can be the forms such as character, two-dimension code image.
Certification mark therein is generated by displaying terminal under First Line, and is sent to server-side and is put on record, can also be by servicing
End generates and is issued to displaying terminal under First Line.
Then, in step 402, the first client obtains the authentication information that displaying terminal is shown under First Line.Wherein,
The modes such as two-dimension code image, the character recognition that the first client can be shown by displaying terminal under scanning First Line obtain
Authentication information is stated, certification mark character can also be manually entered via corresponding first user (user of the first client) and is obtained
Take above-mentioned authentication information.It is appreciated that in this step, it can be without logical between displaying terminal and the first client under First Line
Letter connection or interactive relationship.
It, can be by step S403, by displaying terminal under above-mentioned First Line after first client obtains above-mentioned authentication information
Certification mark be uploaded to server-side.
It is appreciated that the first client is when server-side is registered, server-side can store the identity information of the first user.
The identity information is, for example, phone number, user name, account information etc..It, can be with when first client sends information to server-side
Identity information with the first client, so as to the sender of server-side identification information.Therefore, in step s 404, server-side
Receive the certification mark that the first client is sent, while the identity letter of corresponding first user of available first client
Breath.
Then, by step S405, server-side can be verified the certification mark received, and determine certification
It is identified as under First Line in the case where effective mark of displaying terminal, data record corresponding to the identity information is based on, a plurality of
At least one pushed information for being directed to the first user is determined in information to be pushed.Wherein, server-side is to the verifying of certification mark
In order to identify certification and indicate corresponding offline exhibition terminal, and guarantee that corresponding offline exhibition terminal is available at current time,
Namely effectively.That is, offline exhibition terminal currently without with other client associates, or without for other users show
Pushed information.Optionally, when being verified, which can be identified to corresponding offline exhibition terminal and be recorded as occupying shape
State, when other clients send the certification mark of the offline exhibition terminal, server-side determines that the offline exhibition terminal is current
It is unavailable.The down state can the releasing when predetermined condition meets.Here predetermined condition is e.g. first user's exhibition
Show that pushed information receives use end operation etc. of user more than scheduled duration, offline exhibition terminal.
What " displaying terminal under First Line " being appreciated that in this specification indicated is some offline exhibition terminal, and
It is not to limit specific offline exhibition terminal.Therefore, it for some embodiment, is opened up under any line that server-side authenticates to
Show that terminal can be understood as above-mentioned " displaying terminal under First Line ".That is, the certification mark that server-side verifying receives
After effective mark of any offline exhibition terminal, the identity information of available first user, and continue subsequent operation.Scheming
In 4, in order to describe to facilitate, an offline exhibition terminal is illustrated only, but not limited to this.
In one embodiment, server-side, can also be first according to first when determining the pushed information for being directed to the first user
The certification of offline exhibition terminal, which identifies, determines its geographical location, and determines pushed information according to geographical location.
Wherein, step S405 is consistent with step S207, and details are not described herein.
Then, in step S406, server-side is identified according to the certification received in step S404, determines the first client
The offline exhibition terminal for obtaining authentication information is displaying terminal under First Line, then sends out the pushed information determined in step S405
Displaying terminal under sending to First Line.
In step S 407, displaying terminal receives pushed information and is shown under First Line.Offline exhibition terminal is to pushing away
The display form of breath of delivering letters is, for example, picture, text, chained address etc..In some optional implementations, the first user can
To interact, modify with the pushed information shown, details are not described herein.
Process of information push shown in Fig. 4, wherein step S401, S407 is executed by offline exhibition terminal, step S402,
S403 is by the first client executing, and step S404, S405, S406 are executed by server-side.In this process, the first client passes through
Authentication information is obtained from offline exhibition terminal under line, is directly interacted later with server-side, by server-side according to the line of the first user
Upper information determines pushed information, and is sent to and shows displaying terminal completion offline exhibition.In this way, in process of information push, it will
The offline exhibition of offline exhibition terminal combines with data record on the line that server-side is collected and carries out information push, provides more
Effective process of information push.
Fig. 5 shows the device 500 of information push, which can be set to offline exhibition terminal, and device 500 includes:
Display unit 51 is configured to show the authentication information of offline exhibition terminal, wherein authentication information is based on offline exhibition
The certification of terminal, which identifies, to be determined, so that the first client corresponding with the first user obtains certification mark by the authentication information
The first of the identity information known, and registered including certification mark and the first user in server-side using near-field communication modes broadcast
Information；
First communication unit 52 is configured in response to receiving the first information, and is verifying recognizing in the first information
Card is identified as after effective mark of the offline exhibition terminal, and the identity information of the first user is obtained from the first information；
Second communication unit 53, is configured to identity information being transferred to server-side, so that server-side is based on and identity information
Corresponding data record determines at least one pushed information for being directed to the first user in a plurality of information to be pushed；
Display unit 51 is additionally configured to after the second communication unit receives at least one pushed information from server-side, shows
Pushed information.
In one embodiment, trade company's near-field communication modes can be one in bluetooth, low-power consumption bluetooth, wifi, NFC
Kind.
In one embodiment, authentication information passes through at least one description certification mark in character, two-dimension code image.
According to a possible design, the certification mark of offline exhibition terminal is regularly updated, or is meeting the following conditions
One of rear update: it is scanned primary, primary by offline exhibition terminal recognition.
In one embodiment, it may include two-dimension code image in pushed information, so that the first user passes through the first visitor
Family end scans the two-dimensional code picture, to be linked to the corresponding page of pushed information.
It is worth noting that device 500 shown in fig. 5 be with Fig. 2 shows execute process in offline exhibition terminal side
The corresponding Installation practice of method embodiment, Fig. 2 shows flow embodiment in about step S201, S204, S205, S209
The each unit being equally applicable in device 500 is described, details are not described herein.
Fig. 6 shows the device 600 of information push, which can be set to the server-side of the first client.First client
Hold corresponding first user.Server-side is corresponding at least one offline exhibition terminal, including displaying terminal under First Line.Device
600 include: receiving unit 601, determination unit 602 and transmission unit 603.
With Fig. 2 shows process accordingly, in device 600:
Receiving unit 61 is configured to the identity information that the displaying terminal under First Line receives the first user, wherein identity letter
Breath is obtained by near-field communication modes from corresponding first client of the first user by displaying terminal under First Line；
Determination unit 62 is configured to data record corresponding to the identity information, determines in a plurality of information to be pushed
For at least one pushed information of the first user；
Transmission unit 63 is configured to the displaying terminal under First Line and sends at least one pushed information, for offline exhibition
Terminal is shown to the first user.
It is appreciated that at this point, device shown in fig. 6 600 be with Fig. 2 shows execute process in server-side method implementation
The corresponding Installation practice of example, Fig. 2 shows flow embodiment in the corresponding description of step S206, S207, S208 equally fit
For device 600, details are not described herein.
Accordingly with the process shown in Fig. 4, in device 600:
Receiving unit 61, is configured to the certification mark that offline exhibition terminal is received from the first client and the first user exists
The identity information of server-side registration, wherein the first client obtains certification mark based on the displaying of offline exhibition terminal；
Determination unit 62, the case where being configured to effective mark of displaying terminal in the case where determining that above-mentioned certification is identified as First Line
Under, it is based on data record corresponding to the identity information, is determined in a plurality of information to be pushed and is directed at least one of the first user
Pushed information；
Transmission unit 63 is configured to send at least one pushed information to displaying terminal under First Line according to certification mark,
To show above-mentioned at least one pushed information from displaying terminal under First Line to the first user.
It is appreciated that at this point, device shown in fig. 6 600 is to show the method for executing the server-side in process with Fig. 4 to implement
The corresponding Installation practice of example, the corresponding description of step S404, S405, S406 are equally fitted in the flow embodiment shown in Fig. 4
For device 600, details are not described herein.
According to the embodiment of another aspect, a kind of computer readable storage medium is also provided, is stored thereon with computer journey
Sequence enables computer execute the method accordingly described when the computer program executes in a computer.
According to the embodiment of another further aspect, a kind of calculating equipment, including memory and processor, the memory are also provided
In be stored with executable code, when the processor executes the executable code, realize the method accordingly described.
Those skilled in the art are it will be appreciated that in said one or multiple examples, function described in the invention
It can be realized with hardware, software, firmware or their any combination.It when implemented in software, can be by these functions
Storage in computer-readable medium or as on computer-readable medium one or more instructions or code transmitted.
Above-described specific embodiment has carried out further the purpose of the present invention, technical scheme and beneficial effects
It is described in detail, it should be understood that being not intended to limit the present invention the foregoing is merely a specific embodiment of the invention
Protection scope, all any modification, equivalent substitution, improvement and etc. on the basis of technical solution of the present invention, done should all
Including within protection scope of the present invention.
Claims (17)
1. a kind of method of information push, is applied to offline exhibition terminal, which comprises
Show the authentication information of the offline exhibition terminal, wherein the authentication information is recognized based on the offline exhibition terminal
Card mark determines, so that the first client corresponding with the first user obtains the certification mark by the authentication information, and
Being broadcasted using near-field communication modes includes the identity information for authenticating mark and first user and registering in server-side
The first information；
The offline exhibition end is identified as in response to receiving the first information, and verifying the certification in the first information
After effective mark at end, the identity information is obtained from the first information；
The identity information is transferred to the server-side, so that the server-side is based on data corresponding with the identity information
Record determines at least one pushed information for being directed to first user in a plurality of information to be pushed；
At least one pushed information is received from the server-side, and shows the pushed information.
2. according to the method described in claim 1, wherein, the near-field communication modes are bluetooth, low-power consumption bluetooth, wifi, NFC
One of.
3. according to the method described in claim 1, wherein, the authentication information passes through at least one in character, two-dimension code image
Item describes the certification mark.
4. according to the method described in claim 1, wherein, the certification mark of the offline exhibition terminal regularly updates, Huo Zhe
Meet the rear update of one of the following conditions: scanned primary, primary by the offline exhibition terminal recognition.
5. according to the method described in claim 1, including two-dimension code image in the pushed information, for described first wherein
User is by two-dimension code image described in first client scan, to be linked to the corresponding page of the pushed information.
6. a kind of method of information push, applied to the server-side of the first client, first client and the first user couple
It answers, the server-side is corresponding at least one offline exhibition terminal, including displaying terminal under First Line, the method packet
It includes:
The identity information of the first user is received from displaying terminal under the First Line, wherein the identity information is by described first
Offline exhibition terminal is obtained by near-field communication modes from corresponding first client of the first user；
Based on data record corresponding with the identity information, determine in a plurality of information to be pushed for first user's
At least one pushed information；
Displaying terminal sends at least one pushed information under to the First Line, so that the offline exhibition terminal is to described
First user shows.
7. according to the method described in claim 6, wherein, the data record is at least one of following based on first user's
Determine: historical viewings record, history click record, historical position record, occupation, age, gender, the preference of setting.
8. it is described to be based on data record corresponding with the identity information according to the method described in claim 7, wherein, more
Determine that at least one pushed information for first user includes: in information to be pushed
At least one user's keyword of the first user is extracted from the data record, forms first user's keyword set；
By matching the first user keyword set with each information to be pushed, select for first user
At least one pushed information.
9. according to the method described in claim 8, wherein, a plurality of information to be pushed includes the first information to be pushed, described
First information to be pushed is corresponding with the first push keyword set；
It is described by the way that the first user keyword set is matched with each information to be pushed, select for described first
At least one pushed information of user includes:
Calculate the first similarity of the first user keyword set and the first push keyword set；
In the case where first similarity is greater than preset similarity threshold, determine that at least one pushed information includes
First information to be pushed.
10. a kind of method of information push, applied to the server-side of the first client, first client and first user's phase
Corresponding, the server-side is corresponding at least one offline exhibition terminal, including displaying terminal under First Line, the method packet
It includes:
The identity that the certification for receiving offline exhibition terminal from first client identifies and the first user registers in server-side
Information, wherein the certification mark is obtained by first client based on the displaying of offline exhibition terminal；
In the case where effective mark of displaying terminal under determining that the certification is identified as the First Line, it is based on and the identity
The corresponding data record of information determines at least one pushed information for being directed to first user in a plurality of information to be pushed；
At least one pushed information is sent to displaying terminal under the First Line according to certification mark, by described the
One offline exhibition terminal shows at least one pushed information to first user.
11. include two-dimension code image in the pushed information according to the method described in claim 10, wherein, for described the
One user is by two-dimension code image described in first client scan, to be linked to the corresponding page of the pushed information.
12. according to the method described in claim 10, wherein, the certification mark regularly updates, or is determining the certification
It is identified as under the First Line and is updated after effective mark of displaying terminal.
13. a kind of device of information push, is set to offline exhibition terminal, described device includes:
Display unit is configured to show the authentication information of the offline exhibition terminal, wherein the authentication information is based on the line
The certification of lower displaying terminal, which identifies, to be determined, so that the first client corresponding with the first user obtains institute by the authentication information
Certification mark is stated, and is registered including certification mark and first user in server-side using near-field communication modes broadcast
Identity information the first information；
First communication unit is configured in response to receiving the first information, and is verifying the certification in the first information
It is identified as after effective mark of the offline exhibition terminal, the identity information is obtained from the first information；
Second communication unit is configured to the identity information being transferred to the server-side, so that the server-side is based on and institute
The corresponding data record of identity information is stated, at least one push for first user is determined in a plurality of information to be pushed
Information；
The display unit is additionally configured to receive at least one push letter from the server-side in second communication unit
After breath, the pushed information is shown.
14. a kind of device of information push, set on the server-side of the first client, first client and the first user couple
It answers, the server-side is corresponding at least one offline exhibition terminal, including displaying terminal under First Line, described device packet
It includes:
Receiving unit is configured to receive the identity information of the first user from displaying terminal under the First Line, wherein the identity
Information is obtained by near-field communication modes from corresponding first client of the first user by displaying terminal under the First Line；
Determination unit is configured to data record corresponding with the identity information, and needle is determined in a plurality of information to be pushed
To at least one pushed information of first user；
Transmission unit is configured to the displaying terminal under the First Line and sends at least one pushed information, for the line
Lower displaying terminal is shown to first user.
15. a kind of device of information push, set on the server-side of the first client, first client is opposite with the first user
It answers, the server-side is corresponding at least one offline exhibition terminal, including displaying terminal under First Line, described device packet
It includes:
Receiving unit, is configured to the certification mark that offline exhibition terminal is received from first client and the first user is taking
The identity information of business end registration, wherein the certification mark is obtained by first client based on the displaying of offline exhibition terminal
It takes；
Determination unit is configured to determining the case where certification is identified as effective mark of displaying terminal under the First Line
Under, it is based on data record corresponding with the identity information, is determined in a plurality of information to be pushed for first user's
At least one pushed information；
Transmission unit is configured to be identified according to the certification at least one push of displaying terminal transmission under the First Line
Information, to show at least one pushed information from displaying terminal under the First Line to first user.
16. a kind of computer readable storage medium, is stored thereon with computer program, when the computer program in a computer
When execution, computer perform claim is enabled to require the method for any one of 1-12.
17. a kind of calculating equipment, including memory and processor, which is characterized in that be stored with executable generation in the memory
Code realizes method of any of claims 1-12 when the processor executes the executable code.
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Cited By (1)
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| CN110602680A (en) * | 2019-09-20 | 2019-12-20 | 北京北广梯影广告传媒有限公司 | Near scene information interaction method, server and system |
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