CN107888671A

CN107888671A - A kind of information-pushing method and device

Info

Publication number: CN107888671A
Application number: CN201711052279.8A
Authority: CN
Inventors: 贺三元
Original assignee: Alibaba Group Holding Ltd
Current assignee: Advanced New Technologies Co Ltd
Priority date: 2017-10-30
Filing date: 2017-10-30
Publication date: 2018-04-06
Also published as: WO2019085579A1; TWI699126B; TW201918084A

Abstract

This application discloses a kind of information-pushing method and device.Method includes：First, determine that electronic client needs the information to be pushed pushed；Then, the information to be pushed is sent and treats server end corresponding with the mark of the electronic client, push operation is performed by the server end, the information to be pushed is pushed into information importer corresponding with the information to be pushed has the specific user of incidence relation.

Description

A kind of information-pushing method and device

Technical field

The application is related to field of computer technology, more particularly to a kind of information-pushing method and device.

Background technology

With the continuous development of ecommerce, increasing user selects net purchase.User can pass through when carrying out net purchase The relative application software of e-commerce website or mobile electronic device client is accessed, selects the commodity required for oneself.

And for trade company, it is necessary to establish between client it is direct or indirect contact, with the new product of release or new Client can be informed when movable as early as possible.

Therefore, it is necessary to which relatively reliable user, which touches, reaches scheme.

The content of the invention

The offer of this specification embodiment is a kind of to reach the less efficient of user to solve the problems, such as that prior art information is touched.

This specification embodiment provides a kind of information-pushing method, including：

Determine that electronic client needs the information to be pushed pushed；

Clothes corresponding to the information to be pushed is sent into the electronic client according to the mark of the electronic client Business device end, so that the information to be pushed is pushed to information importer corresponding with the information to be pushed by the server end Specific user with incidence relation.

Optionally, the information to be pushed for determining that electronic client needs push includes：

Determine message importer input treats propelling data；

Treat that propelling data generation treats the information to be pushed of propelling data and special parameter described in carrying according to described, it is described Special parameter is used to represent the Push Service for needing the server end to provide.

Optionally, before it is determined that electronic client needs the information to be pushed that pushes, in addition to：

Distribution request is sent to the server end, the distribution request is used to ask to distribute letter for described information writer Input port is ceased, described information input port is used to treat that propelling data configures special parameter for input.

Optionally, after distribution request is sent to the server end, in addition to：

The proof of identification information of described information writer is sent to the server end, so that the server end is according to institute State the predetermined condition whether proof of identification information checking described information writer meets to distribute information input port.

Optionally, the information to be pushed includes：It is at least one in text information, audio and video information, information in kind.

Optionally, the information to be pushed also includes：With in the text information, audio and video information, information in kind at least The link of one association.

This specification embodiment also provides a kind of information-pushing method, including：

Receive the information to be pushed of the first electronic client transmission；

According to the mark of message importer corresponding to the information to be pushed, the information to be pushed is pushed to specific use Family, the specific user are the user for having with described information importer incidence relation.

Optionally, before the information to be pushed is pushed into specific user, in addition to：

Verify and special parameter whether is carried in the information to be pushed, the special parameter is used to represent to need the clothes The Push Service that business device end provides.

The distribution request of the first electronic client transmission is received, it is described information writer that the distribution request, which is used to ask, Information input port is distributed, described information input port is used to treat that propelling data configures special parameter for input；

To described information, writer verifies, to determine whether described information writer meets to distribute information input port Predetermined condition, and responded according to the result/refusal respond described in distribution request.

Optionally, it is described checking is carried out to described information writer to include：

Verify described information writer whether by real-name authentication and whether be specific identity.

Optionally, whether the checking described information writer is included by real-name authentication：

Receive the certificate image for the identity document to be verified that first electronic client is sent；

Online checking is carried out to the text information in the certificate image and card face image respectively, and according to online checking knot Fruit determines whether described information writer passes through real-name authentication.

Optionally, before determining described information writer whether by real-name authentication according to online checking result, also wrap Include：

The facial image of collection in worksite holder；

Verify the similarity between the facial image that the card face image, the facial image of collection in worksite and online checking are arrived Whether meet predetermined condition, obtain the result；

Wherein, determine whether described information writer is included by real-name authentication according to online checking result：

Determine whether described information writer passes through real-name authentication according to the result and the online checking result.

Optionally, whether the checking described information writer is that specific identity includes：

Verify whether described information writer has legal gathering code and/or legal business license, and according to checking As a result determine whether described information writer is specific identity.

Optionally, whether the checking described information writer there is legal gathering code to include：

Verify whether described information writer has gathering code；

If so, whether the gathering code for then verifying described information writer is gathering code that the server end is opened；

If so, then confirm that described information writer has legal gathering code.

Optionally, verify whether described information writer there is legal business license to include：

Receive the image for the business license to be verified that first client is sent；

The image of the business license to be verified is verified, to determine whether the business license to be verified is legal And/or described information writer possesses the right to use of the business license to be verified.

Optionally, the image to the business license to be verified is verified, to determine that the business to be verified is held According to whether it is legal including：

Online checking is carried out to the register information in the image of the business license to be verified, and according to online checking result Determine whether the business license to be verified is legal.

Optionally, carrying out checking to the image of the business license to be verified includes：

Register information in the image of the business license to be verified determines the business license owner to be verified Identity information；

Pair identity information associated with described information writer and the proprietary identity information of business license to be verified Verified；

If checking knows that the proprietary identity information of the business license to be verified and described and described information writer are closed The identity information of connection is identical, it is determined that described information writer possesses the right to use of the business license to be verified.

Optionally, in addition to：

If checking knows that the proprietary identity information of the business license to be verified and described and described information writer are closed The identity information of connection is different, then verifies whether described information writer there is the proprietary mandate of the business license to be verified to refer to Show, it is described to authorize instruction to be used to indicate the right to use for authorizing business license to be verified described in described information writer.

Optionally, verify whether described information writer has the business license to be verified is proprietary to authorize instruction bag Include：

Authority checking information is sent to the business license owner to be verified, the authority checking information is for checking The no right to use for authorizing business license to be verified described in described information writer；

If obtain the proprietary confirmation of business license to be verified, it is determined that described information writer has described Business license to be verified is proprietary to authorize instruction.

Optionally, after the distribution request is responded according to the result, in addition to：

Targeted customer is determined according to the transaction record of described information writer, the targeted customer is to be write with described information Person has the user of transaction relationship；

Solicited message is sent to the targeted customer, the solicited message establishes described information writer and institute for request State the incidence relation between targeted customer.

Optionally, before solicited message is sent to the targeted customer, in addition to：

Obtain the user behavior data of the targeted customer；

Determine whether the targeted customer is to exempt to ask user according to the user behavior data of the targeted customer；

If so, then there is incidence relation between targeted customer described in default setting and described information writer.

Optionally, the user behavior data according to the targeted customer determines whether the targeted customer is to exempt to recommend User includes：

The liveness of the targeted customer is determined according to the user behavior data of the targeted customer, and according to described active Degree determines whether the targeted customer is to exempt from recommended user.

Optionally, in addition to：

If receiving the first configured information of the second electronic client transmission, institute is established based on first configured information State the incidence relation between targeted customer and described information writer.

Optionally, in addition to：

If receiving the second configured information of the second electronic client transmission, institute is cancelled based on second configured information State the incidence relation between targeted customer and described information writer.

The pushed information of electronic client the reception server end push, the pushed information is the server end according to institute State the incidence relation push corresponding to PUSH message between message importer and user；

The pushed information is stored in pushed information list, the pushed information list is used to store to be had with the user PUSH message corresponding to relevant message importer and the mark of message importer.

Optionally, before the pushed information of the reception server end push, in addition to：

The solicited message that the reception server end is sent, the solicited message establish the user and described information for request Incidence relation between writer；

The first configured information is sent to the server end, first configured information is used to respond the solicited message.

Optionally, after the first configured information is sent to the server end, in addition to：

Send the second configured information to the server end, second configured information be used to indicating cancelling the user with Incidence relation between described information writer.

This specification embodiment also provides a kind of information push-delivery apparatus, including：

Determining unit, the information to be pushed pushed for determining electronic client to need；

Transmitting element, the information to be pushed is sent to the electronics visitor for the mark according to the electronic client Server end corresponding to the end of family so that the server end information to be pushed is pushed to it is corresponding with the information to be pushed Information importer there is the specific user of incidence relation.

Optionally, the determining unit, for determine message importer input treat propelling data；Wait to push according to described Data generation carries the information to be pushed for treating propelling data and special parameter, and the special parameter, which is used for expression, needs institute The Push Service of server end offer is provided.

Optionally, in addition to：

Request unit, for sending distribution request to the server end, it is the letter that the distribution request, which is used to ask, Cease writer and distribute information input port, described information input port is used to treat that propelling data configures special parameter for input.

Optionally, request unit, it is additionally operable to also include：The identity card of described information writer is sent to the server end Bright information, so that the server end verifies whether described information writer meets to distribute information according to the proof of identification information The predetermined condition of input port.

Receiving unit, the information to be pushed sent for receiving the first electronic client；

Push unit, according to the mark of message importer corresponding to the information to be pushed, the information to be pushed is pushed away Specific user is given, the specific user is the user for having with described information importer incidence relation.

Optionally, the push unit, it is additionally operable to verify special parameter whether is carried in the information to be pushed, it is described Special parameter is used to represent the Push Service for needing the server end to provide.

Optionally, in addition to：

Authentication unit, the distribution request sent for receiving the first electronic client, the distribution request are for request Described information writer distributes information input port, and described information input port is used to treat that propelling data configures specific ginseng for input Number；To described information, writer verifies, to determine whether described information writer meets to distribute the predetermined of information input port Condition, and responded according to the result/refusal respond described in distribution request.

Optionally, the authentication unit, for verifying described information writer whether by real-name authentication and whether be special Determine identity.

Optionally, the authentication unit, the identity document to be verified sent for receiving first electronic client Certificate image；Online checking is carried out to the text information in the certificate image and card face image respectively, and according to online checking As a result determine whether described information writer passes through real-name authentication.

Optionally, the authentication unit, the facial image for collection in worksite holder；Verify the card face image, show The facial image of collection and online checking to facial image between similarity whether meet predetermined condition, obtain checking knot Fruit；Determine whether described information writer passes through real-name authentication according to the result and the online checking result.

Optionally, the authentication unit, for verifying whether described information writer has legal gathering code and/or conjunction The business license of method, and determine whether described information writer is specific identity according to the result.

Optionally, the authentication unit, for verifying whether described information writer has gathering code；If so, then verify Whether the gathering code of described information writer is gathering code that the server end is opened；If so, then confirm described information write-in Person has legal gathering code.

Optionally, the authentication unit, the image of the business license to be verified sent for receiving first client； The image of the business license to be verified is verified, to determine whether the business license to be verified is legal and/or described Information writer possesses the right to use of the business license to be verified.

Optionally, the authentication unit, join for the register information in the image to the business license to be verified Net is verified, and determines whether the business license to be verified is legal according to online checking result.

Optionally, the authentication unit, determined for the register information in the image according to the business license to be verified The proprietary identity information of business license to be verified；Pair identity information associated with described information writer and described to be tested The card proprietary identity information of business license is verified；If the proprietary identity letter of the business license to be verified is known in checking Cease and described identical with the identity information of described information writer association, it is determined that described information writer possesses described to be verified The right to use of business license.

Optionally, the authentication unit, if being additionally operable to checking knows the proprietary identity letter of the business license to be verified Cease and described different from the identity information of described information writer association, then verify whether described information writer has described treat Verify that business license is proprietary and authorize instruction, the mandate instruction is authorized to be verified described in described information writer for instruction The right to use of business license.

Optionally, the authentication unit, for sending authority checking information, institute to the business license owner to be verified Authority checking information is stated to be used to verify whether to authorize the right to use of business license to be verified described in described information writer；If obtain The proprietary confirmation of business license to be verified, it is determined that described information writer has the business license to be verified It is proprietary to authorize instruction.

Optionally, in addition to：

Recommendation unit, for determining targeted customer according to the transaction record of described information writer, the targeted customer is There is the user of transaction relationship with described information writer；Solicited message is sent to the targeted customer, the solicited message is used In the incidence relation that request is established between described information writer and the targeted customer.

Optionally, the recommendation unit, for obtaining the user behavior data of the targeted customer；Used according to the target The user behavior data at family determines whether the targeted customer is to exempt to ask user；If so, then targeted customer described in default setting There is incidence relation between described information writer.

Optionally, the recommendation unit, for determining that the target is used according to the user behavior data of the targeted customer The liveness at family, and determine whether the targeted customer is to exempt from recommended user according to the liveness.

Optionally, the recommendation unit, if the first configured information for receiving the transmission of the second electronic client, base In the incidence relation that first configured information is established between the targeted customer and described information writer.

Optionally, the recommendation unit, if the second configured information for receiving the transmission of the second electronic client, base Cancel the incidence relation between the targeted customer and described information writer in second configured information.

Receiving unit, for the pushed information of the reception server end push, the pushed information is the server end root Pushed according to the incidence relation corresponding to the PUSH message between message importer and user；

Memory cell, for the pushed information to be stored in pushed information list, the pushed information list is used to deposit Storage has the corresponding PUSH message of the mark of the message importer and message importer of incidence relation with the user.

Optionally, in addition to：

Indicating member, the solicited message sent for the reception server end, the solicited message are used to ask described in foundation Incidence relation between user and described information writer；The first configured information is sent to the server end, described first refers to Show that information is used to respond the solicited message.

Optionally, the indicating member, it is additionally operable to send the second configured information, second instruction to the server end Information is used to indicate to cancel the incidence relation between the user and described information writer.

Processor；And

It is arranged to store the memory of computer executable instructions, the executable instruction makes the place when executed Manage device and perform following operate：

Determine that electronic client needs the information to be pushed pushed；

Processor；And

The pushed information of the reception server end push, the pushed information are the server end according to the PUSH message What the incidence relation between corresponding message importer and user pushed；

Above-mentioned at least one technical scheme that this specification embodiment uses can reach following beneficial effect：

This specification embodiment is by establishing the incidence relation between information importer and user, to be needed in information importer When pushing information to be pushed, specific user corresponding to information importer can be searched based on pre-established associated data, and will Information to be pushed is pushed to specific user.And the information of prior art touches the scheme up to user, usually using two servers Realize that information pushes, i.e. the pattern of user 1- servers 1- server 2- servers 2.Such as：Wechat public number.Public number owns People needs to need the information that pushes by logging in public number service platform at PC ends, and uploading, then, based on being taken with wechat backstage The information butt joint of business device, it would be desirable to which the information of push is sent to wechat background server, and use is sent to by wechat background server Family.By contrast, the application is docked without the data between server and server, using information importer-server end-use The pattern at family, you can realize that information to be pushed corresponding to information importer touches the purpose up to user in time.Moreover, information importer The authority of user contact details is not discovered and seized, can preserve value user information safety.Moreover, information importer can be directly in mobile terminal Upper input needs the information pushed, is easy to information importer's pushed information, adds information and touches the efficiency for reaching user.

Brief description of the drawings

Accompanying drawing described herein is used for providing further understanding of the present application, forms the part of the application, this Shen Schematic description and description please is used to explain the application, does not form the improper restriction to the application.In the accompanying drawings：

Fig. 1 is an application scenario diagram of this specification embodiment；

Fig. 2 is another application scenario diagram of this specification embodiment；

Fig. 3 is a kind of schematic flow sheet for information-pushing method that this specification embodiment 1 provides；

Fig. 4 is a kind of schematic flow sheet for information-pushing method that this specification embodiment 2 provides；

Fig. 5 is a kind of schematic flow sheet for information-pushing method that this specification embodiment 3 provides；

Fig. 6 is a kind of structural representation for information push-delivery apparatus that this specification embodiment 4 provides；

Fig. 7 is a kind of structural representation for information push-delivery apparatus that this specification embodiment 5 provides；

Fig. 8 is a kind of structural representation for information push-delivery apparatus that this specification embodiment 6 provides；

Fig. 9 is the structural representation for a kind of electronic equipment that this specification embodiment 7 provides；

Figure 10 is the structural representation for a kind of electronic equipment that this specification embodiment 9 provides；

Figure 11 is the structural representation for a kind of electronic equipment that this specification embodiment 11 provides.

Embodiment

To make the purpose, technical scheme and advantage of the application clearer, below in conjunction with the application specific embodiment and Technical scheme is clearly and completely described corresponding accompanying drawing.Obviously, described embodiment is only the application one Section Example, rather than whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not doing Go out under the premise of creative work the every other embodiment obtained, belong to the scope of the application protection.

Referring to Fig. 1, the application scenarios of the application can be：

Information importer sends information to be pushed by first terminal 12 to server end 11, and server end 11 is defeated to information The identity for the person of entering is identified, and when identification determines that information importer has specified permission, then provides push for information importer Service, information to be pushed is pushed in the second terminal 13 for the specific user for having incidence relation with information importer.

Understandable to be, information importer can also receive another as the specific user of another information importer The pushed information of individual information importer push.

Wherein, information importer can be specially account corresponding to trade company or trade company, and specific user can be the trade company Client or client corresponding to account.

Referring to Fig. 2, another application scenarios of the application can be：

User checks the information of the push of server end 22 by terminal 24, when viewing information interested, clicks on class Options such as " more " is similar to, terminal 24 sends the request for checking more contents to server end 22, and being based on by server end 22 should Request carries out information butt joint with server end 21, and content corresponding to the request is returned into terminal 24.

Wherein, the information that server end 22 pushes can be that the user with specified permission is pushed to other and user's phase The information of the user of association, or notice that server end 22 is issued based on keeper's instruction etc..

Below in conjunction with accompanying drawing, the technical scheme that each embodiment of the application provides is described in detail.

Embodiment 1

Fig. 3 is a kind of schematic flow sheet for information-pushing method that this specification embodiment 1 provides, referring to Fig. 3, this method It can be performed as the electronic client on the first terminal 12 shown in installed in Fig. 1, specifically may include steps of：

Step 32, determine that electronic client needs the information to be pushed pushed；

It should be noted that a kind of implementation of step 32 can be：

To server end application account corresponding to electronic client, with the domestic consumer as server end.Then, to clothes Business device end applies to become information importer.Compared with domestic consumer, information importer has more authorities, and both accounts Can be identical.The call of use information importer, it is only used for distinguishing over other domestic consumers.

Application process can be：The request for being referred to as information importer is initiated, is indicated based on server end instruction or user, to The server end sends the proof of identification information of described information writer, by the server end according to the letter of identification Whether breath checking described information writer meets the predetermined condition for distributing information input port.To be the user if being verified Distribute the authority of information importer, and information input port corresponding to information importer.If checking for user by not distributing The authority of domestic consumer, and information input port corresponding to domestic consumer.

After information importer, information importer can log in electronic client, then, pass through the information of server-assignment Propelling data is treated in input port input.It is number to be pushed by information input port before it will treat that propelling data pushes to server end According to configuration parameter, with the service type demonstrated the need for server end.Then, it is to treat that propelling data matches somebody with somebody confidence by electronic client The account of importer is ceased, and then generates the information to be pushed for carrying and needing propelling data, parameter and identification information, and is sent to electricity Server end corresponding to sub- client.

Wherein, the parameter of information input port configuration can be exemplified as 1 and 0, and 1 corresponds to and needs server end to provide push clothes Business, is pushed out relevant information by server end, referring to the first application scenarios of above-mentioned this specification embodiment；0 correspondence In needing server end to provide request server, the information as corresponding to server end returns to request is real referring to above-mentioned this specification Apply second of application scenarios of example.

Certainly, the increase with user's request or the flexibility in view of management, increase or reduce adaptability User classifies and its corresponding authority, and then the parameter of adjustment information input port configuration.

Step 24, the information to be pushed is sent to by the electronic client pair according to the mark of the electronic client The server end answered, so that the information to be pushed is pushed to information corresponding with the information to be pushed by the server end Importer has the specific user of incidence relation.

It should be noted that a kind of implementation of step 24 can be：

Server end parses after information to be pushed is received to information to be pushed, and to the information of parsing acquisition The account and parameter of importer is verified.Verifying purpose includes：The corresponding identity and authority of checking information importer, with Check that the account corresponds to the authority of domestic consumer or the authority of information importer；And service type corresponding to certificate parameter, And then verify the whether consistent with account authority of server offer needed.If consistent, corresponding service is provided.For example, push Service：The user of associated relation is searched based on account corresponding to information importer, as specific user, and will wait to push Data-pushing is to specific user.

It can be seen that the present embodiment is by establishing the incidence relation between information importer and user, to be needed in information importer When pushing information to be pushed, specific user corresponding to information importer can be searched based on pre-established associated data, and will Information to be pushed is pushed to specific user.Compared with prior art, docked without the data between server and server, can Realize that information to be pushed corresponding to information importer touches the purpose up to user in time.Moreover, information importer does not discover and seize user The authority of contact method, can preserve value user information safety.

Embodiment 2

Fig. 3 is a kind of schematic flow sheet for information-pushing method that this specification embodiment 2 provides, referring to Fig. 3, this method It can be performed by the server end 11 shown in Fig. 1, specifically may include steps of：

Step 42, receive the information to be pushed that the first electronic client is sent；

Step 44, according to corresponding to the information to be pushed message importer mark, the information to be pushed is pushed To specific user, the specific user is the user for having with described information importer incidence relation.

It should be noted that before step 42, in addition to the step of user applies to become information writer's identity, with reference to Fig. 1, the step are specifically as follows：

The distribution request that the reception user of server end 11 is sent by the electronic client installed on the terminal 12, described point It is used to ask to distribute information input port for the user with request, described information input port is used for treat by information input port Propelling data configures special parameter, and the special parameter can be the ID of information input port；The user is verified, to determine Whether the user meets the predetermined condition for distributing information input port, if being verified, responds the distribution request, for user point With information input port, information writer is determined that the user is, between the ID of the information input port of record information writer and distribution Incidence relation, and the notification message that feedback validation passes through；If checking is not by, distribution request described in refusal respond, and instead Unsanctioned notification message and unsanctioned related description are verified in feedback.

The step, the content verified to user is relevant with the identity that it to be applied, such as：To be used as common Family, then it need to only pass through real-name authentication；To as information writer, then also need to more academic expertise, such as：Whether be Specific identity.

Verify whether can be by the implementation of real-name authentication：

Receive the certificate image for the identity document to be verified that first electronic client is sent；Respectively to the certificate figure Text information and card face image as in carry out online checking, and determine whether the user passes through reality according to online checking result Name certification.

To ensure that the testimony of a witness is unified, the problem of avoiding certificate from falsely using, can also further collection in worksite holder face Image, verify it is described card face image, collection in worksite facial image and online checking to facial image between similarity be It is no to meet predetermined condition, obtain the result；Determine that the user is according to the result and the online checking result It is no to pass through real-name authentication.

So that specific identity is trade company as an example, verify whether user is that the implementation of specific identity can be：

First, verify whether user has legal gathering code.It is specifically as follows：Verify whether the user has gathering Code；If so, whether the gathering code for then verifying the user is gathering code that the server end is opened；If so, described in then confirming User has legal gathering code.

Secondly, verify whether the user has legal business license.It is specifically as follows：Receive first client The image of the business license to be verified sent；Networking core is carried out to the register information in the image of the business license to be verified Look into, such as：Can be by inquiring about industrial and commercial bureau, or the progress online checking of third-party business license inquiry system, if this is to be verified Register information on business license is true and not out of date, it is determined that business license to be verified is legal.

Again, further to improve the identity control to the user as applicant, user's right is ensured, it is also necessary to test Whether card user possesses the right to use of the business license to be verified.It is specifically as follows：According to the figure of the business license to be verified Register information as in determines the proprietary identity information of business license to be verified；Pair believe with the identity of the user-association Breath and the proprietary identity information of business license to be verified are verified；If the business license institute to be verified is known in checking The identity information of someone and described identical with the identity information of the user-association, it is determined that the user possesses described to be verified The right to use of business license.If the proprietary identity information of the business license to be verified and the described and user are known in checking The identity information of association is different, then sends authority checking information, the authority checking to the business license owner to be verified Information is used to verify whether to authorize the right to use of business license to be verified described in described information writer；If obtain described to be verified The proprietary confirmation of business license, it is determined that described information writer has the business license to be verified is proprietary to award Power instruction.

The step of applying to become information writer's identity based on above-mentioned user, a kind of implementation of step 44 can be：

The mark treated PUSH message, obtain the message importer of its carrying received is parsed, such as：Account etc., then, Pre-established form is searched based on its account, to determine the account with its account and incidence relation, as specific user, and will be treated Pushed information is pushed to the second electronic client corresponding to specific user.

In this implementation, so that information writer is trade company as an example, the step of establishing form, can be：

First, the transaction record of server end record trade company, the user for determining to merchandise with trade company based on transaction record, And using with the user that trade company merchandises as the potential targeted customer as specific user.Then, to the targeted customer Solicited message is sent, the solicited message is used to ask to establish associating between described information writer and the targeted customer System.If receiving the determination information of targeted customer, the incidence relation between the person of writing information into and targeted customer is recorded in table In lattice.

To improve the tactile effect up to user of information, before request is sent to targeted customer, targeted customer can also be entered Row classification, to determine targeted customer as request user or domestic consumer is exempted from, if exempting to ask user's then mesh described in default setting There is incidence relation between mark user and described information writer.Wherein, the step of classifying to targeted customer can be：Obtain The user behavior data of the targeted customer is taken, determines the targeted customer's according to the user behavior data of the targeted customer Liveness, if the liveness of targeted customer is more than predetermined threshold, it is determined that targeted customer is to exempt from recommended user.

Another implementation of step 44 can be：

In step 44 on the basis of an implementation, the information treated PUSH message, obtain its carrying received is parsed The account of importer, treat that parameter corresponding to the information input port of propelling data is treated in propelling data and input, to information importer Account and parameter verified, to determine the service for needing server end to provide that the parameter shows, with information importer's Whether identity and authority match.Such as：If the parameter corresponds to Push Service, it is required that identity and authority corresponding to the account For information importer.It is verified, then performs and search specific user, there is provided the step of corresponding service.

It can be seen that the present embodiment is by establishing the incidence relation between information importer and user, to be needed in information importer When pushing information to be pushed, specific user corresponding to information importer can be searched based on pre-established associated data, and will Information to be pushed is pushed to specific user, realizes that efficiently information touches the purpose for reaching user.Moreover, the present embodiment also passes through setting As the condition of information importer, to ensure that the identity of information importer can be looked into, reach and further improve user information safety Purpose.

It should be noted that for above-described embodiment 1-2, the executive agent for providing each step of method may each be same One equipment, or, by distinct device as executive agent.For example the executive agent of step 22 and step 24 can be equipment 1； Again for example, the executive agent of step 22 can be equipment 1, and the executive agent of step 24 can be equipment 2；Etc..

Embodiment 3

Fig. 5 is a kind of schematic flow sheet for information-pushing method that this specification embodiment 3 provides, and participates in Fig. 5, this method Specifically it may include steps of：

Step 51, user send the request for opening information importer's authority by the first electronic client to server end；

Step 52, the request of received server-side user, verify whether user has the money for opening information importer's authority Lattice；

If step 53, being verified, information input port is distributed for user, to open authority, following users are referred to as letter Cease importer；

Step 54, determine targeted customer；

It should be noted that server end extracts the transaction record of information importer from database, and remember from transaction The user that transaction occurred with information importer, the targeted customer as information importer are extracted in record.

Step 55, prompting targeted customer's concern

Account of the server end based on information importer or will distribute to information importer information input port ID Generate solicited message, and solicited message sent to the second electronic client corresponding to targeted customer, with request target user with Information importer establishes incidence relation.

Step 56, the second electronic client return to the configured information of instruction concern

The solicited message that second electronic client displaying server end is sent, if targeted customer is clicked similar to " concern " Option, then the second electronic client generates the first configured information, and sends to server end.First configured information is used to indicate to take The incidence relation that business device end is established between targeted customer and information writer.

In addition, if targeted customer clicks the option similar to " cancelling concern ", the second electronic client generation second refers to Show information, second configured information is used to indicate to cancel the incidence relation between the user and described information writer.

The association that step 57, server end are established between targeted customer and information importer

Server end parses the first configured information after the first configured information of the second electronic client transmission is received, With the incidence relation established based on first configured information between the targeted customer and described information writer.

Step 58, the first electronic client send information to be pushed to server end

It should be noted that propelling data is treated in the information input port input that information importer is distributed by server end, by The account of special parameter and information importer is respectively configured in information input port and the first electronic client, and then generates and treat push letter Breath.

In this step, treat that propelling data can be：Text information, audio and video information, information in kind etc., and/or, related chain Connect.Such as：It is picture+link to treat propelling data.

Step 59, server end determine the specific user that can be pushed

Server end parses to the information to be pushed received, obtain the account of information importer that wherein carries and The special parameter of corresponding informance input port.Then, information importer's required service species is determined based on special parameter, if based on spy Determine parameter to determine to need to provide Push Service, then the account based on information importer is determined with associating between information importer The specific user of relation.

Step 510, server end push information to be pushed

Server end will treat that propelling data is pushed to based on the specific user that step 59 determines by information to be pushed or only Second electronic client corresponding to specific user.Information is stored in pushed information list by the second electronic client, it is described to push away Send information list be used for store with the user have incidence relation message importer and message importer mark it is corresponding PUSH message., can be by checking that the information of push is read in pushed information list when user opens the second electronic client.

Wherein, the first electronic client and the second electronic client can be the application program installed in mobile terminal, It can be the webpage version application program logged in by PC ends.

It can be seen that the incidence relation between information importer and specific user that the present embodiment is built based on server end, will The information that information importer needs to push is pushed to specific user, realizes that information touches the purpose up to user.

For above method embodiment, in order to be briefly described, therefore it is all expressed as to a series of combination of actions, still Those skilled in the art should know that embodiment of the present invention is not limited by described sequence of movement, because according to this Invention embodiment, some steps can use other orders or carry out simultaneously.Secondly, those skilled in the art should also know Know, embodiment described in this description belongs to preferred embodiment, and the involved action not necessarily present invention is real Necessary to applying mode.

Embodiment 4

Fig. 6 is a kind of structural representation for information push-delivery apparatus that this specification embodiment 4 provides, referring to Fig. 6, the device It can specifically include：Determining unit 61 and transmitting element 62, wherein：

Determining unit 61, the information to be pushed pushed for determining electronic client to need；

Transmitting element 62, the information to be pushed is sent to the electronics for the mark according to the electronic client Server end corresponding to client, so that the information to be pushed is pushed to and the information to be pushed pair by the server end The information importer answered has the specific user of incidence relation.

Wherein, information to be pushed includes：It is at least one in text information, audio and video information, information in kind, or, with institute State the link of at least one association in text information, audio and video information, information in kind.

In the present embodiment, the operation principle of determining unit 61 can be：

Determine message importer input treats propelling data；Treat that propelling data generation is waited to push described in carrying according to described The information to be pushed of data and special parameter, the special parameter are used to represent the push clothes for needing the server end to provide Business.

In addition, the present embodiment also includes：Request unit (not shown), its operation principle can be：

Embodiment 5

Fig. 7 is a kind of structural representation for information push-delivery apparatus that this specification embodiment 5 provides, referring to Fig. 7, the device It can include：Authentication unit 71, recommendation unit 72, receiving unit 73 and push unit 74, wherein：

Authentication unit 71, for verifying whether user corresponding to the first electronic client has the money as information importer Lattice, if so, then using the user as information importer；

Recommendation unit 72, the account for the person of entering information into or information importer recommend other users；

Receiving unit 73, the information to be pushed sent for receiving the first electronic client；

Push unit 74, according to the mark of message importer corresponding to the information to be pushed, by the information to be pushed Specific user is pushed to, the specific user is the user for having with described information importer incidence relation.

In the present embodiment, the operation principle of authentication unit 71 can be：

The distribution request of the first electronic client transmission is received, it is described information writer that the distribution request, which is used to ask, Information input port is distributed, described information input port is used to treat that propelling data configures special parameter for input；Described information is write The person of entering is verified, to determine whether described information writer meets the predetermined condition of distribution information input port, and according to checking As a result distribution request described in response/refusal respond.

Checking content includes：Whether whether information writer by real-name authentication and be specific identity.

Verify whether can be by the concrete scheme of real-name authentication：

Receive the certificate image for the identity document to be verified that first electronic client is sent；Respectively to the certificate figure Text information and card face image as in carry out online checking, and whether determine described information writer according to online checking result Pass through real-name authentication.The facial image of collection in worksite holder；Verify the card face image, the facial image and connection of collection in worksite Net whether the similarity between the facial image verified meets predetermined condition, obtain the result；According to the result Determine whether described information writer passes through real-name authentication with the online checking result.

Verify whether can be for the concrete scheme of specific identity：

Whether described information writer has legal gathering code and/or legal business license, and according to the result Determine whether described information writer is specific identity.

Verify whether described information writer has gathering code；If so, then verifying the gathering code of described information writer is The no gathering code opened for the server end；If so, then confirm that described information writer has legal gathering code.

Receive the image for the business license to be verified that first client is sent；To the figure of the business license to be verified As being verified, with determine whether the business license to be verified legal and/or described information writer possess it is described to be verified The right to use of business license.Online checking is carried out to the register information in the image of the business license to be verified, and according to connection Net verifies result and determines whether the business license to be verified is legal.

Register information in the image of the business license to be verified determines the business license owner to be verified Identity information；Pair identity information associated with described information writer and the proprietary identity letter of the business license to be verified Breath is verified；If the proprietary identity information of the business license to be verified and described and described information writer are known in checking The identity information of association is identical, it is determined that described information writer possesses the right to use of the business license to be verified.

Authority checking information is sent to the business license owner to be verified, the authority checking information is for checking The no right to use for authorizing business license to be verified described in described information writer；If obtain the business license owner to be verified Confirmation, it is determined that described information writer have the business license to be verified it is proprietary authorize instruction.

In the present embodiment, the operation principle of recommendation unit 72 can be：

Targeted customer is determined according to the transaction record of described information writer, the targeted customer is to be write with described information Person has the user of transaction relationship；Solicited message is sent to the targeted customer, the solicited message is used to ask described in foundation Incidence relation between information writer and the targeted customer.

Or obtain the user behavior data of the targeted customer；It is true according to the user behavior data of the targeted customer The liveness of the fixed targeted customer, and determine whether the targeted customer is to exempt from recommended user according to the liveness；If so, Then there is incidence relation between targeted customer described in default setting and described information writer.

In the present embodiment, push unit 73 is used for verifying special parameter whether is carried in the information to be pushed, described Special parameter is used to represent the Push Service for needing the server end to provide.

Embodiment 6

Fig. 8 is a kind of structural representation for information push-delivery apparatus that this specification embodiment 6 provides, referring to Fig. 8, the device It can include：Receiving unit 81 and memory cell 82, wherein：

Receiving unit 81, for the pushed information of the reception server end push, the pushed information is the server end Pushed according to the incidence relation corresponding to the PUSH message between message importer and user；

Memory cell 82, for the pushed information to be stored in pushed information list, the pushed information list is used for Storage has the corresponding PUSH message of the mark of the message importer and message importer of incidence relation with the user.

In addition, in the present embodiment, the device also includes：Indicating member (not shown), its operation principle can be：

The solicited message that the reception server end is sent, the solicited message establish the user and described information for request Incidence relation between writer；The first configured information is sent to the server end, first configured information is used to respond The solicited message.

For said apparatus embodiment, because it is substantially similar to method embodiment, so the comparison of description Simply, related part illustrates referring to the part of method embodiment.

It should be noted that in all parts of the device of the present invention, according to the function that it to be realized to therein Part has carried out logical partitioning, and still, the present invention is not only restricted to this, all parts can be repartitioned as needed or Person combines.

Embodiment 7

Fig. 9 is the structural representation for a kind of electronic equipment that this specification embodiment 7 provides, referring to Fig. 9, the electronic equipment Including processor, internal bus, network interface, internal memory and nonvolatile memory, other business institutes are also possible that certainly The hardware needed.Processor read from nonvolatile memory corresponding to computer program into internal memory then run, patrolling Information push-delivery apparatus is formed in the aspect of collecting.Certainly, in addition to software realization mode, the application is not precluded from other realization sides Formula, such as mode of logical device or software and hardware combining etc., that is to say, that the executive agent of following handling process is simultaneously unlimited Due to each logic unit or hardware or logical device.

Network interface, processor and memory can be connected with each other by bus system.Bus can be ISA (Industry Standard Architecture, industry standard architecture) bus, PCI (Peripheral Component Interconnect, Peripheral Component Interconnect standard) bus or EISA (Extended Industry Standard Architecture, EISA) bus etc..The bus can be divided into address bus, data/address bus, control always Line etc..For ease of representing, only represented in Fig. 9 with a four-headed arrow, it is not intended that an only bus or a type of Bus.

Memory is used to deposit program.Specifically, program can include program code, and described program code includes computer Operational order.Memory can include read-only storage and random access memory, and provide instruction and data to processor.Deposit Reservoir may include high-speed random access memory (Random-Access Memory, RAM), it is also possible to also including non-volatile Memory (non-volatile memory), for example, at least 1 magnetic disk storage.

Processor, for performing the program of the memory storage, and specifically perform：

Determine that electronic client needs the information to be pushed pushed；

Above-mentioned information push-delivery apparatus or manager (Master) node as disclosed in the application Fig. 3 and embodiment illustrated in fig. 6 The method of execution can apply in processor, or be realized by processor.Processor is probably a kind of IC chip, tool There is the disposal ability of signal.In implementation process, each step of the above method can be patrolled by the integrated of the hardware in processor The instruction for collecting circuit or software form is completed.Above-mentioned processor can be general processor, including central processing unit (Central Processing Unit, CPU), network processing unit (Network Processor, NP) etc.；It can also be numeral Signal processor (Digital Signal Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) either other PLDs, discrete gate or transistor logic, discrete hardware components.Can realize or Person performs disclosed each method, step and logic diagram in the embodiment of the present application.General processor can be microprocessor or Person's processor can also be any conventional processor etc..The step of method with reference to disclosed in the embodiment of the present application, can be straight Connect and be presented as that hardware decoding processor performs completion, or performed with the hardware in decoding processor and software module combination Into.Software module can be located at random access memory, and flash memory, read-only storage, programmable read only memory or electrically-erasable can In the ripe storage medium in this areas such as programmable memory, register.The storage medium is located at memory, and processor reads storage Information in device, with reference to the step of its hardware completion above method.

Information push-delivery apparatus can also carry out Fig. 3 method, and realize the method that manager's node performs.

Embodiment 8

Based on identical innovation and creation, this specification embodiment additionally provides a kind of computer-readable recording medium, described Computer-readable recording medium storage one or more program, one or more of programs, which are worked as, is included multiple application programs When electronic equipment performs so that the electronic equipment performs the information-pushing method that embodiment 1 provides.

Embodiment 9

Figure 10 is the structural representation for a kind of electronic equipment that this specification embodiment 9 provides, and referring to Figure 10, the electronics is set It is standby to include processor, internal bus, network interface, internal memory and nonvolatile memory, other business are also possible that certainly Required hardware.Processor read from nonvolatile memory corresponding to computer program into internal memory then run, Information push-delivery apparatus is formed on logic level.Certainly, in addition to software realization mode, the application is not precluded from other realization sides Formula, such as mode of logical device or software and hardware combining etc., that is to say, that the executive agent of following handling process is simultaneously unlimited Due to each logic unit or hardware or logical device.

Network interface, processor and memory can be connected with each other by bus system.Bus can be ISA (Industry Standard Architecture, industry standard architecture) bus, PCI (Peripheral Component Interconnect, Peripheral Component Interconnect standard) bus or EISA (Extended Industry Standard Architecture, EISA) bus etc..The bus can be divided into address bus, data/address bus, control always Line etc..For ease of representing, only represented in Figure 10 with a four-headed arrow, it is not intended that an only bus or a type of Bus.

Above-mentioned information push-delivery apparatus or manager (Master) node as disclosed in the application Fig. 4 and embodiment illustrated in fig. 7 The method of execution can apply in processor, or be realized by processor.Processor is probably a kind of IC chip, tool There is the disposal ability of signal.In implementation process, each step of the above method can be patrolled by the integrated of the hardware in processor The instruction for collecting circuit or software form is completed.Above-mentioned processor can be general processor, including central processing unit (Central Processing Unit, CPU), network processing unit (Network Processor, NP) etc.；It can also be numeral Signal processor (Digital Signal Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) either other PLDs, discrete gate or transistor logic, discrete hardware components.Can realize or Person performs disclosed each method, step and logic diagram in the embodiment of the present application.General processor can be microprocessor or Person's processor can also be any conventional processor etc..The step of method with reference to disclosed in the embodiment of the present application, can be straight Connect and be presented as that hardware decoding processor performs completion, or performed with the hardware in decoding processor and software module combination Into.Software module can be located at random access memory, and flash memory, read-only storage, programmable read only memory or electrically-erasable can In the ripe storage medium in this areas such as programmable memory, register.The storage medium is located at memory, and processor reads storage Information in device, with reference to the step of its hardware completion above method.

Information push-delivery apparatus can also carry out Fig. 4 method, and realize the method that manager's node performs.

Embodiment 10

Based on identical innovation and creation, this specification embodiment additionally provides a kind of computer-readable recording medium, described Computer-readable recording medium storage one or more program, one or more of programs, which are worked as, is included multiple application programs When electronic equipment performs so that the electronic equipment performs the information-pushing method that embodiment 2 provides.

Embodiment 11

Figure 11 is the structural representation for a kind of electronic equipment that this specification embodiment 11 provides, referring to Figure 11, the electronics Equipment includes processor, internal bus, network interface, internal memory and nonvolatile memory, is also possible that other industry certainly Hardware required for business.Processor read from nonvolatile memory corresponding to computer program into internal memory then run, Information push-delivery apparatus is formed on logic level.Certainly, in addition to software realization mode, the application is not precluded from other realizations Mode, such as mode of logical device or software and hardware combining etc., that is to say, that the executive agent of following handling process is not It is defined in each logic unit or hardware or logical device.

Network interface, processor and memory can be connected with each other by bus system.Bus can be ISA (Industry Standard Architecture, industry standard architecture) bus, PCI (Peripheral Component Interconnect, Peripheral Component Interconnect standard) bus or EISA (Extended Industry Standard Architecture, EISA) bus etc..The bus can be divided into address bus, data/address bus, control always Line etc..For ease of representing, only represented in Figure 11 with a four-headed arrow, it is not intended that an only bus or a type of Bus.

Information push-delivery apparatus or manager (Master) node disclosed in the above-mentioned embodiment illustrated in fig. 8 such as the application perform Method can apply in processor, or be realized by processor.Processor is probably a kind of IC chip, has signal Disposal ability.In implementation process, each step of the above method can pass through the integrated logic circuit of the hardware in processor Or the instruction of software form is completed.Above-mentioned processor can be general processor, including central processing unit (Central Processing Unit, CPU), network processing unit (Network Processor, NP) etc.；It can also be Digital Signal Processing Device (Digital Signal Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other can Programmed logic device, discrete gate or transistor logic, discrete hardware components.It can realize or perform the application implementation Disclosed each method, step and logic diagram in example.General processor can be that microprocessor or the processor can also It is any conventional processor etc..The step of method with reference to disclosed in the embodiment of the present application, can be embodied directly in hardware decoding Computing device is completed, or performs completion with the hardware in decoding processor and software module combination.Software module can position In random access memory, flash memory, read-only storage, programmable read only memory or electrically erasable programmable memory, register Deng in the ripe storage medium in this area.The storage medium is located at memory, and processor reads the information in memory, with reference to it Hardware completes the step of above method.

Each embodiment in this specification is described by the way of progressive, identical similar portion between each embodiment Divide mutually referring to what each embodiment stressed is the difference with other embodiment.It is real especially for system For applying example, because it is substantially similar to embodiment of the method, so description is fairly simple, related part is referring to embodiment of the method Part explanation.

It is above-mentioned that this specification specific embodiment is described.Other embodiments are in the scope of the appended claims It is interior.In some cases, the action recorded in detail in the claims or step can be come according to different from the order in embodiment Perform and still can realize desired result.In addition, the process described in the accompanying drawings not necessarily require show it is specific suitable Sequence or consecutive order could realize desired result.In some embodiments, multitasking and parallel processing be also can With or be probably favourable.

It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more The computer program production that usable storage medium is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) The form of product.

The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.

These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.

These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.

In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net Network interface and internal memory.

Internal memory may include computer-readable medium in volatile memory, random access memory (RAM) and/or The forms such as Nonvolatile memory, such as read-only storage (ROM) or flash memory (flashRAM).Internal memory is showing for computer-readable medium Example.

Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moved State random access memory (DRAM), other kinds of random access memory (RAM), read-only storage (ROM), electric erasable Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read-only storage (CD-ROM), Digital versatile disc (DVD) or other optical storages, magnetic cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus Or any other non-transmission medium, the information that can be accessed by a computing device available for storage.Define, calculate according to herein Machine computer-readable recording medium does not include temporary computer readable media (transitorymedia), such as data-signal and carrier wave of modulation.

It should also be noted that, term " comprising ", "comprising" or its any other variant are intended to nonexcludability Comprising so that process, method, commodity or equipment including a series of elements not only include those key elements, but also wrapping Include the other element being not expressly set out, or also include for this process, method, commodity or equipment intrinsic want Element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that wanted including described Other identical element also be present in the process of element, method, commodity or equipment.

It will be understood by those skilled in the art that embodiments herein can be provided as method, system or computer program product. Therefore, the application can be using the embodiment in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Form.Deposited moreover, the application can use to can use in one or more computers for wherein including computer usable program code The shape for the computer program product that storage media is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) Formula.

Embodiments herein is the foregoing is only, is not limited to the application.For those skilled in the art For, the application can have various modifications and variations.All any modifications made within spirit herein and principle, it is equal Replace, improve etc., it should be included within the scope of claims hereof.

Claims

1. a kind of information-pushing method, including：

Determine that electronic client needs the information to be pushed pushed；

Server corresponding to the information to be pushed is sent into the electronic client according to the mark of the electronic client End, has so that the information to be pushed is pushed to information importer corresponding with the information to be pushed by the server end The specific user of incidence relation.

2. according to the method for claim 1, the information to be pushed for determining that electronic client needs push includes：

Determine message importer input treats propelling data；

Treat that propelling data generation treats the information to be pushed of propelling data and special parameter described in carrying according to described, it is described specific Parameter is used to represent the Push Service for needing the server end to provide.

3. according to the method for claim 2, also wrapped it is determined that before the information to be pushed that electronic client needs push Include：

Distribution request is sent to the server end, the distribution request is used to ask to be that described information writer distribution information is defeated Entrance, described information input port are used to treat that propelling data configures special parameter for input.

4. according to the method for claim 2, after distribution request is sent to the server end, in addition to：

The proof of identification information of described information writer is sent to the server end, so that the server end is according to the body Part proves whether Information Authentication described information writer meets the predetermined condition for distributing information input port.

5. according to the method for claim 1, the information to be pushed includes：In text information, audio and video information, information in kind It is at least one.

6. according to the method for claim 5, the information to be pushed also includes：With the text information, audio and video information, reality The link of at least one association in thing information.

7. a kind of information-pushing method, including：

According to the mark of message importer corresponding to the information to be pushed, the information to be pushed is pushed to specific user, The specific user is the user for having with described information importer incidence relation.

8. according to the method for claim 7, before the information to be pushed is pushed into specific user, in addition to：

Verify and special parameter whether is carried in the information to be pushed, the special parameter is used to represent to need the server The Push Service provided is provided.

9. according to the method for claim 7, before the information to be pushed is pushed into specific user, in addition to：

The distribution request of the first electronic client transmission is received, the distribution request is used to ask to distribute for described information writer Information input port, described information input port are used to treat that propelling data configures special parameter for input；

To described information, writer verifies, to determine whether described information writer meets to distribute the predetermined of information input port Condition, and responded according to the result/refusal respond described in distribution request.

10. according to the method for claim 9, described carry out checking to described information writer and include：

11. according to the method for claim 10, whether the checking described information writer is included by real-name authentication：

Online checking is carried out to the text information in the certificate image and card face image respectively, and it is true according to online checking result Determine whether described information writer passes through real-name authentication.

12. according to the method for claim 11, determining whether described information writer passes through according to online checking result Before real-name authentication, in addition to：

The facial image of collection in worksite holder；

Verify the card face image, collection in worksite facial image and the facial image that arrives of online checking between similarity whether Meet predetermined condition, obtain the result；

13. according to the method for claim 10, whether the checking described information writer is that specific identity includes：

Verify whether described information writer has legal gathering code and/or legal business license, and according to the result Determine whether described information writer is specific identity.

14. according to the method for claim 13, whether the checking described information writer has legal gathering code bag Include：

Verify whether described information writer has gathering code；

If so, then confirm that described information writer has legal gathering code.

15. according to the method for claim 13, whether checking described information writer there is legal business license to include：

The image of the business license to be verified is verified, with determine the business license to be verified it is whether legal and/or Described information writer possesses the right to use of the business license to be verified.

16. according to the method for claim 15, the image to the business license to be verified is verified, to determine The business license to be verified it is whether legal including：

Online checking is carried out to the register information in the image of the business license to be verified, and is determined according to online checking result Whether the business license to be verified is legal.

17. according to the method for claim 15, carrying out checking to the image of the business license to be verified includes：

Register information in the image of the business license to be verified determines the proprietary body of business license to be verified Part information；

Pair identity information associated with described information writer and the proprietary identity information of the business license to be verified are carried out Checking；

If checking is known the business license to be verified proprietary identity information and described associated with described information writer Identity information is identical, it is determined that described information writer possesses the right to use of the business license to be verified.

18. the method according to claim 11, in addition to：

If checking is known the business license to be verified proprietary identity information and described associated with described information writer Identity information is different, then verifies whether described information writer has the business license to be verified is proprietary to authorize instruction, It is described to authorize instruction to be used to indicate the right to use for authorizing business license to be verified described in described information writer.

19. according to the method for claim 18, whether checking described information writer has the business license to be verified Proprietary mandate instruction includes：

Authority checking information is sent to the business license owner to be verified, the authority checking information is used to verify whether to award Give the right to use of business license to be verified described in described information writer；

If obtain the proprietary confirmation of business license to be verified, it is determined that described information writer has described to be tested Proprietary authorize of business license is demonstrate,proved to indicate.

20. according to the method for claim 9, after the distribution request is responded according to the result, in addition to：

Targeted customer is determined according to the transaction record of described information writer, the targeted customer is to have with described information writer There is the user of transaction relationship；

Solicited message is sent to the targeted customer, the solicited message establishes described information writer and the mesh for request Mark the incidence relation between user.

21. according to the method for claim 20, before solicited message is sent to the targeted customer, in addition to：

Obtain the user behavior data of the targeted customer；

22. according to the method for claim 21, the user behavior data according to the targeted customer determines the mesh Mark whether user is to exempt from recommended user to include：

The liveness of the targeted customer is determined according to the user behavior data of the targeted customer, and it is true according to the liveness Whether the fixed targeted customer is to exempt from recommended user.

23. after according to the method for claim 20, sending solicited message to the targeted customer, in addition to：

If receiving the first configured information of the second electronic client transmission, the mesh is established based on first configured information Mark the incidence relation between user and described information writer.

24. according to the method described in claim 20, after sending solicited message to the targeted customer, in addition to：

If receiving the second configured information of the second electronic client transmission, the mesh is cancelled based on second configured information Mark the incidence relation between user and described information writer.

25. a kind of information-pushing method, including：

The pushed information of electronic client the reception server end push, the pushed information are that the server end pushes away according to Send the incidence relation push corresponding to message between message importer and user；

The pushed information is stored in pushed information list, the pushed information list, which is used to store to have with the user, closes PUSH message corresponding to the message importer of connection relation and the mark of message importer.

26. according to the method for claim 25, before the pushed information of the reception server end push, in addition to：

The solicited message that the reception server end is sent, the solicited message are established the user for request and write with described information Incidence relation between person；

27. according to the method for claim 26, after the first configured information is sent to the server end, in addition to：

Send the second configured information to the server end, second configured information be used to indicating cancelling the user with it is described Incidence relation between information writer.

28. a kind of information push-delivery apparatus, including：

Transmitting element, the information to be pushed is sent to the electronic client for the mark according to the electronic client Corresponding server end, so that the information to be pushed is pushed to letter corresponding with the information to be pushed by the server end Breath importer has the specific user of incidence relation.

29. device according to claim 28, the determining unit, for determining the number to be pushed of message importer input According to；Treat that propelling data generation treats the information to be pushed of propelling data and special parameter described in carrying according to described, it is described specific Parameter is used to represent the Push Service for needing the server end to provide.

30. device according to claim 29, in addition to：

Request unit, for sending distribution request to the server end, the distribution request is used to ask to write for described information The person of entering distributes information input port, and described information input port is used to treat that propelling data configures special parameter for input.

31. device according to claim 29, request unit, it is additionally operable to also include：To described in server end transmission The proof of identification information of information writer, so that the server end verifies described information write-in according to the proof of identification information Whether person meets the predetermined condition for distributing information input port.

32. device according to claim 28, the information to be pushed includes：Text information, audio and video information, information in kind In it is at least one.

33. according to the method for claim 32, the information to be pushed also includes：With the text information, audio and video information, The link of at least one association in information in kind.

34. a kind of information push-delivery apparatus, including：

Push unit, according to the mark of message importer corresponding to the information to be pushed, the information to be pushed is pushed to Specific user, the specific user are the user for having with described information importer incidence relation.

35. device according to claim 34, the push unit, it is additionally operable to verify in the information to be pushed whether take With special parameter, the special parameter is used to represent the Push Service for needing the server end to provide.

36. device according to claim 34, in addition to：

Authentication unit, the distribution request sent for receiving the first electronic client, it is described that the distribution request, which is used to ask, Information writer distributes information input port, and described information input port is used to treat that propelling data configures special parameter for input；It is right Described information writer is verified, to determine whether described information writer meets the predetermined condition of distribution information input port, And responded according to the result/refusal respond described in distribution request.

37. device according to claim 36, the authentication unit, for verifying whether described information writer passes through reality Name certification and whether be specific identity.

38. the device according to claim 37, the authentication unit, for receiving the first electronic client transmission The certificate image of identity document to be verified；Networking core is carried out to the text information in the certificate image and card face image respectively Look into, and determine whether described information writer passes through real-name authentication according to online checking result.

39. the device according to claim 38, the authentication unit, the facial image for collection in worksite holder；Test Demonstrate,prove it is described card face image, collection in worksite facial image and online checking to facial image between similarity whether meet it is pre- Fixed condition, obtain the result；Whether described information writer is determined according to the result and the online checking result Pass through real-name authentication.

40. the device according to claim 37, the authentication unit, closed for verifying whether described information writer has The gathering code of method and/or legal business license, and determine whether described information writer is specific identity according to the result.

41. device according to claim 40, the authentication unit, received for verifying whether described information writer has Money code；If so, whether the gathering code for then verifying described information writer is gathering code that the server end is opened；If so, then Confirm that described information writer has legal gathering code.

42. device according to claim 40, the authentication unit, for receiving the to be tested of the first client transmission Demonstrate,prove the image of business license；The image of the business license to be verified is verified, to determine the business license to be verified Whether legal and/or described information writer possesses the right to use of the business license to be verified.

43. device according to claim 42, the authentication unit, in the image to the business license to be verified Register information carry out online checking, and determine whether the business license to be verified legal according to online checking result.

44. device according to claim 42, the authentication unit, for the image according to the business license to be verified In register information determine the proprietary identity information of business license to be verified；Pair body associated with described information writer Part information and the proprietary identity information of business license to be verified are verified；If checking knows that the business to be verified is held It is identical according to the identity information of proprietary identity information and the association with described information writer, it is determined that described information writes Person possesses the right to use of the business license to be verified.

45. device according to claim 44, the authentication unit, if being additionally operable to checking knows that the business to be verified is held According to proprietary identity information and described different from the identity information of described information writer association, then checking described information write-in Whether person has the business license to be verified is proprietary to authorize instruction, and described authorize indicates to authorize described information for instruction The right to use of business license to be verified described in writer.

46. device according to claim 45, the authentication unit, for all human hairs of business license to be verified Authority checking information is sent, the authority checking information is used to verify whether to authorize business to be verified described in described information writer and held According to the right to use；If obtain the proprietary confirmation of business license to be verified, it is determined that described information writer has The business license to be verified is proprietary to authorize instruction.

47. device according to claim 36, in addition to：

Recommendation unit, for determining targeted customer according to the transaction record of described information writer, the targeted customer for institute Stating information writer has the user of transaction relationship；Solicited message is sent to the targeted customer, the solicited message is used for please Seek the incidence relation established between described information writer and the targeted customer.

48. device according to claim 47, the recommendation unit, for obtaining the user behavior number of the targeted customer According to；Determine whether the targeted customer is to exempt to ask user according to the user behavior data of the targeted customer；If so, then give tacit consent to Setting has incidence relation between the targeted customer and described information writer.

49. device according to claim 48, the recommendation unit, for the user behavior number according to the targeted customer According to the liveness of the determination targeted customer, and determine whether the targeted customer is to exempt from recommended user according to the liveness.

50. device according to claim 47, the recommendation unit, if for receiving the transmission of the second electronic client First configured information, then associating between the targeted customer and described information writer is established based on first configured information Relation.

51. according to the device described in claim 47, the recommendation unit, if for receiving the transmission of the second electronic client Second configured information, then associating between the targeted customer and described information writer is cancelled based on second configured information Relation.

52. a kind of information push-delivery apparatus, including：

Receiving unit, for the pushed information of the reception server end push, the pushed information is the server end according to institute State the incidence relation push corresponding to PUSH message between message importer and user；

Memory cell, for by the pushed information be stored in pushed information list in, the pushed information list be used for store with The user has PUSH message corresponding to the message importer of incidence relation and the mark of message importer.

53. device according to claim 52, in addition to：

Indicating member, the solicited message sent for the reception server end, the solicited message establish the user for request With the incidence relation between described information writer；The first configured information, the first instruction letter are sent to the server end Cease for responding the solicited message.

54. method according to claim 53, the indicating member, it is additionally operable to send the second instruction to the server end Information, second configured information are used to indicate to cancel the incidence relation between the user and described information writer.

55. a kind of information push-delivery apparatus, including：

Processor；And

It is arranged to store the memory of computer executable instructions, the executable instruction makes the processor when executed Perform following operate：

Determine that electronic client needs the information to be pushed pushed；

56. a kind of information push-delivery apparatus, including：

Processor；And

57. a kind of information push-delivery apparatus, including：

Processor；And

The pushed information of the reception server end push, the pushed information are that the server end is corresponding according to the PUSH message Message importer and user between incidence relation push；