CN115345646B

CN115345646B - Information transmission method, device, equipment and computer readable storage medium

Info

Publication number: CN115345646B
Application number: CN202210854150.3A
Authority: CN
Inventors: 宋一民; 范翔; 金银玉; 沈皓; 邹强; 何东杰; 单进勇; 蔡超超
Original assignee: Beijing Shudu Technology Co ltd
Current assignee: Beijing Shudu Technology Co ltd
Priority date: 2022-07-20
Filing date: 2022-07-20
Publication date: 2023-05-02
Anticipated expiration: 2042-07-20
Also published as: CN115345646A

Abstract

The application discloses an information sending method, an information sending device, information sending equipment and a computer readable storage medium. The method applied to the information sending end comprises the following steps: receiving a first universal identifier sent by terminal equipment, wherein the first universal identifier is a universal identifier of a first information receiving end running on the terminal equipment, the first universal identifier is generated based on a root identifier of the terminal equipment, the root identifier of the terminal equipment is generated based on identity information of the terminal equipment, and a proxy node of the first information receiving end is a second proxy node; determining a second universal identifier corresponding to the first universal identifier in at least two universal identifiers corresponding to the first proxy node, wherein the second universal identifier is generated based on the root identifier of the terminal equipment; and sending target information to the first information receiving end according to the characteristic information corresponding to the second universal identifier. The method and the device can improve the matching degree of information transmission and provide functions such as sample alignment for privacy calculation.

Description

Information transmission method, device, equipment and computer readable storage medium

Technical Field

The present application belongs to the field of communications technologies, and in particular, relates to an information sending method, an information sending device, and a computer readable storage medium.

Background

Currently, the Internet megaheads each have their own ecosystem. In their ecosystems, they can use their own internal account system to correspond to specific audience, and synthesize user portraits, based on which accurate advertisement delivery is performed.

However, the account system of each internet megahead is independent. Thus, when the advertiser of the internet juggle 1 wants to put information such as advertisements on the medium of the internet juggle 2, audience identification cannot be performed, and the matching degree of information putting is low.

Disclosure of Invention

The embodiment of the application provides an information sending method, device, equipment and a computer readable storage medium, which are used for solving the problem that in the prior art, because account systems of huge heads of all Internet are mutually independent, the matching degree of information delivery is lower when information delivery is carried out across an ecological system.

In a first aspect, an embodiment of the present application provides an information sending method, which is applied to an information sending end, where a proxy node of the information sending end is a first proxy node; the method comprises the following steps:

Receiving a first universal identifier sent by terminal equipment, wherein the first universal identifier is a universal identifier of a first information receiving end running on the terminal equipment, the first universal identifier is generated based on a root identifier of the terminal equipment, the root identifier of the terminal equipment is generated based on identity information of the terminal equipment, and a proxy node of the first information receiving end is a second proxy node;

determining a second universal identifier corresponding to the first universal identifier in at least two universal identifiers corresponding to the first proxy node, wherein the second universal identifier is generated based on the root identifier of the terminal equipment;

and sending target information to the first information receiving end according to the characteristic information corresponding to the second universal identifier.

In a second aspect, an embodiment of the present application provides an information sending method, applied to a universal identification platform, where the method includes:

generating a corresponding relation between a first root identifier and at least two universal identifiers, wherein the first root identifier is a root identifier of terminal equipment, the first root identifier is generated based on identity information of the terminal equipment, and the at least two universal identifiers are universal identifiers corresponding to agent nodes generated based on the first root identifier;

Generating a target corresponding relation according to the first root mark and the at least two universal marks with the corresponding relation, wherein the target corresponding relation is the corresponding relation between the root mark and the universal mark corresponding to each proxy node;

and sending the target corresponding relation to an information sending terminal.

In a third aspect, an embodiment of the present application provides an information sending device, which is applied to an information sending end, where a proxy node of the information sending end is a first proxy node; the device comprises:

the receiving module is used for receiving a first universal identifier sent by the terminal equipment, wherein the first universal identifier is a universal identifier of a first information receiving end running on the terminal equipment, the first universal identifier is generated based on a root identifier of the terminal equipment, the root identifier of the terminal equipment is generated based on identity information of the terminal equipment, and a proxy node of the first information receiving end is a second proxy node;

the determining module is used for determining a second universal identifier corresponding to the first universal identifier in at least two universal identifiers corresponding to the first proxy node, wherein the second universal identifier is generated based on the root identifier of the terminal equipment;

And the first sending module is used for sending target information to the first information receiving end according to the characteristic information corresponding to the second universal identifier.

In a fourth aspect, an embodiment of the present application provides an information sending apparatus, including:

the first generation module is used for generating a corresponding relation between a first root identifier and at least two universal identifiers, wherein the first root identifier is a root identifier of terminal equipment, the first root identifier is generated based on identity information of the terminal equipment, and the at least two universal identifiers are universal identifiers corresponding to agent nodes generated based on the first root identifier;

the second generation module is used for generating a target corresponding relation according to the first root mark and the at least two universal marks with the corresponding relation, wherein the target corresponding relation is a corresponding relation between the root mark and the universal mark corresponding to each proxy node;

and the second sending module is used for sending the target corresponding relation to the information sending terminal.

In a fifth aspect, an embodiment of the present application provides an information sending apparatus, including:

a processor and a memory storing computer program instructions;

the processor, when executing the computer program instructions, implements the information transmission method according to the first or second aspect.

In a sixth aspect, embodiments of the present application provide a computer storage medium having stored thereon computer program instructions which, when executed by a processor, implement the information transmission method according to the first or second aspect.

In a seventh aspect, an embodiment of the present application provides a computer program product, where instructions in the computer program product, when executed by a processor of an electronic device, cause the electronic device to perform the information sending method according to the first aspect or the second aspect.

In the embodiment of the application, for a certain terminal device, the universal identifiers of the terminal device at different proxy nodes are generated based on the root identifier of the terminal device, and the root identifier of the terminal device is generated based on the identity information of the terminal device. For different information sending terminals and information receiving terminals of the proxy node, after the information sending terminal receives the first universal identifier of the information receiving terminal, the information sending terminal can determine a second universal identifier which corresponds to the same root identifier with the universal root identifier in the proxy node to which the information receiving terminal belongs, and then target information can be pushed to the information receiving terminal according to characteristic information corresponding to the second universal identifier. Therefore, through the embodiment of the application, the universal identifications corresponding to the same terminal equipment in different proxy nodes can be associated, so that even if the information sending end and the information receiving end belong to different proxy nodes, accurate delivery of information can be realized, the matching degree of information sending can be improved, and functions such as sample alignment and the like are provided for privacy calculation.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the embodiments of the present application will be briefly described, and it is possible for a person skilled in the art to obtain other drawings according to these drawings without inventive effort.

FIG. 1 is one of the schematics of generic identification generation provided by embodiments of the present application;

fig. 2 is one of schematic diagrams of an information sending method provided in an embodiment of the present application;

FIG. 3 is a second schematic diagram of an information sending method according to an embodiment of the present disclosure;

FIG. 4 is a second schematic diagram of generic identification generation provided by embodiments of the present application;

FIG. 5a is a third schematic diagram of an information sending method according to an embodiment of the present disclosure;

FIG. 5b is a schematic diagram of an information sending method according to an embodiment of the present disclosure;

FIG. 5c is a fifth schematic diagram of an information sending method according to an embodiment of the present disclosure;

FIG. 6 is a third schematic diagram of generic identification generation provided by embodiments of the present application;

FIG. 7 is a fourth schematic diagram of generic identification generation provided by an embodiment of the present application;

fig. 8 is one of schematic structural diagrams of an information transmission apparatus provided in an embodiment of the present application;

Fig. 9 is a second schematic structural diagram of the information transmission device according to the embodiment of the present application;

fig. 10 is a schematic structural diagram of an information transmission apparatus provided in an embodiment of the present application.

Detailed Description

Features and exemplary embodiments of various aspects of the present application are described in detail below to make the objects, technical solutions and advantages of the present application more apparent, and to further describe the present application in conjunction with the accompanying drawings and the detailed embodiments. It should be understood that the specific embodiments described herein are intended to be illustrative of the application and are not intended to be limiting. It will be apparent to one skilled in the art that the present application may be practiced without some of these specific details. The following description of the embodiments is merely intended to provide a better understanding of the present application by showing examples of the present application.

It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises the element.

For ease of understanding, some of the matters related to the embodiments of the present application are described below:

in the embodiment of the present application, the universal identifier related to the terminal device is generated in a three-segment manner, specifically, as shown in fig. 1, the universal identifier related to the terminal device is generated by a universal identifier platform based on a root identifier of the terminal device, and the root identifier of the terminal device is generated based on identity information of the terminal device. The root mark is added between the identity information and the universal mark, so that the direct connection between the identity information and the universal mark can be cut off, and the universal mark cannot reversely deduce the identity information, thereby protecting the privacy security of a user.

The universal identifier associated with the terminal device may include at least one of: a universal identifier of the terminal equipment; and the universal identifier is operated at the information receiving end of the terminal equipment. In practical application, the information receiving end may be: application (APP), applet, wireless Application protocol website (Wireless Application Protocol, WAP), etc.

The identity information of the terminal device may include at least one of: information of a subscriber identity card (Subscriber Identity Module, SIM) of the terminal device, a device number, etc. The root identities of the terminal devices are generated based on the identity information of the terminal devices, and due to the uniqueness of the identity information, it is understood that one terminal device corresponds to only one root identity.

In the embodiment of the application, a user can register accounts under each proxy node through terminal equipment, trigger a universal identification platform to generate at least one universal identification corresponding to each proxy node for the user according to the root identification of the terminal equipment, and obtain K universal identifications, wherein K is a positive integer. Since the K universal identifications are generated based on the same root identification, it can be understood that the K universal identifications all correspond to the same root identification.

The embodiments of the present application are described in detail below with reference to the accompanying drawings by using some embodiments and application scenarios thereof.

Referring to fig. 2, fig. 2 is one of schematic diagrams of an information sending method provided in an embodiment of the present application. The information sending method shown in fig. 2 can be applied to an information sending end, and a proxy node of the information sending end is a first proxy node.

As shown in fig. 2, the information transmission method may include the steps of:

step 201, receiving a first universal identifier sent by a terminal device, where the first universal identifier is a universal identifier of a first information receiving end running on the terminal device, the first universal identifier is generated based on a root identifier of the terminal device, the root identifier of the terminal device is generated based on identity information of the terminal device, and a proxy node of the first information receiving end is a second proxy node.

In particular, when the terminal device receives the access request for the first information receiving end, the terminal device may actively or based on the request of the information sending end, send the general identifier of the first information receiving end to the information sending end, that is, the first general identifier, so that the information sending end identifies, according to the first general identifier, a user requesting to access the first information receiving end, and then sends information to the user according to a user image of the user at the first proxy node, thereby realizing accurate delivery of information and improving the matching degree of information sending.

In this embodiment of the present application, the proxy node of the first information receiving end and the proxy node of the information sending end are different, and the behavior that the information sending end sends information to the first information receiving end belongs to information sending across proxy nodes.

The first universal identifier can be generated by a universal identifier platform based on the root identifier of the terminal equipment and the identifier corresponding to the second proxy node. In this embodiment of the present application, the identifier corresponding to the proxy node may be: the identity of the proxy node itself; or, the identification of the media under the proxy node; or, group identification of groups under the proxy node, one group including at least one of the following media, wherein the media may be any of the following: APP, applet, WAP, etc.

In this embodiment of the present application, if a certain universal identifier is generated based on the identifier information corresponding to a certain proxy node, it may be considered that the universal identifier has a corresponding relationship with the proxy node, so the first universal identifier may be understood as a universal identifier corresponding to the second proxy node.

Step 202, determining a second universal identifier corresponding to the first universal identifier from at least two universal identifiers corresponding to the first proxy node, wherein the second universal identifier is generated based on a root identifier of the terminal device.

In this embodiment of the present application, the first universal identifier and the second universal identifier are universal identifiers corresponding to different proxy nodes, but the first universal identifier and the second universal identifier are both generated by a universal identifier platform based on a root identifier of the terminal device, so that the first universal identifier and the second universal identifier correspond to the same root identifier. Based on the root identifier, the information sending end can find a second universal identifier corresponding to the first universal identifier from the universal identifiers corresponding to the first proxy node, namely, the universal identifier of the same user corresponding to the first universal identifier from the universal identifiers corresponding to the first proxy node. Therefore, the information sending end can send corresponding information to the information receiving end used by the user based on the pre-acquired characteristic information of the user, so that accurate information delivery can be realized, and the matching degree of information sending is improved.

In a specific implementation, the information sending end can at least realize the determination of the second universal identifier by the following ways:

in the first implementation manner, the terminal device may further send the root identifier corresponding to the first universal identifier to the information sending end, and the information sending end may also obtain the root identifiers corresponding to the at least two universal identifiers in advance. And then, the universal identifier of the at least two universal identifiers, which corresponds to the same root identifier as the first universal identifier, can be determined to be the second universal identifier.

In the second implementation manner, the information sending end may obtain, in advance, a correspondence between a root identifier and a universal identifier corresponding to each proxy node, and then may determine, by searching the correspondence, a root identifier corresponding to the first universal root identifier, and determine, as the second universal identifier, a universal identifier corresponding to the first proxy node corresponding to the root identifier.

And 203, sending target information to the first information receiving end according to the characteristic information corresponding to the second universal identifier.

The feature information may be: behavior characteristic information of a user corresponding to the second universal identifier in the first proxy node; or the second universal identifier corresponds to the user image.

It can be appreciated that the target information matches the feature information, and accords with the behavior habit or preference of the user corresponding to the second universal identifier.

According to the information sending method of the embodiment, for different information sending terminals and information receiving terminals of the proxy node, after the information sending terminal receives the first universal identifier of the information receiving terminal, the information sending terminal can determine the second universal identifier of the same root identifier corresponding to the universal root identifier in the proxy node to which the information receiving terminal belongs, and then target information can be pushed to the information receiving terminal according to the characteristic information corresponding to the second universal identifier. Therefore, through the embodiment of the application, the universal identifications corresponding to the same terminal equipment in different proxy nodes can be associated, so that even if the information sending end and the information receiving end belong to different proxy nodes, accurate delivery of information can be realized, the matching degree of information sending can be improved, and functions such as sample alignment and the like are provided for privacy calculation.

In some embodiments, before determining the second common identifier corresponding to the first common identifier in the at least two common identifiers corresponding to the first proxy node, the method may further include:

Obtaining a target corresponding relation, wherein the target corresponding relation is a corresponding relation between a root identifier and a universal identifier corresponding to each proxy node;

the determining, of the at least two universal identifiers corresponding to the first proxy node, a second universal identifier corresponding to the first universal identifier includes:

determining a root identifier corresponding to the first universal identifier in the target corresponding relation as a first root identifier;

and determining the universal identifier corresponding to the first proxy node in P universal identifiers as a second universal identifier, wherein the P universal identifiers are universal identifiers corresponding to the first root identifier in the target corresponding relation, and P is an integer larger than 1.

In this embodiment of the present application, the universal identifier platform may generate, for a user, a universal identifier corresponding to each proxy node according to a root identifier of a terminal device on which the user logs, so that the universal identifier platform knows a relationship between the root identifier and the universal identifier, and thus the universal identifier platform may perform, according to the root identifier, a correspondence (may also be referred to as association or mapping) between the universal identifiers, and generate the target correspondence. Therefore, in one implementation, the information sending end may obtain the target correspondence from the universal identification platform. However, in other implementations, the information sending end may acquire the target corresponding relationship from the universal identification platform through other devices, and may specifically be determined according to actual situations, which is not limited in the embodiments of the present application.

It may be understood that the target correspondence includes at least the first root identifier and a common identifier corresponding to each proxy node corresponding to the first root identifier. In this way, after determining the first root identifier, the information sending end may determine a common identifier corresponding to the first proxy node from the common identifiers corresponding to the first root identifier, and determine the common identifier as the second common identifier.

Through the embodiment, the information sending end determines the second universal identifier of the same user corresponding to the first universal identifier in the universal identifiers corresponding to the second proxy nodes by searching the corresponding relation between the root identifiers and the universal identifiers corresponding to the proxy nodes, so that the rate determined by the second universal identifier can be improved, and the information delivery rate is further improved.

In this embodiment of the present application, the information receiving end may asynchronously or singly obtain the first root identifier and the corresponding universal identifier in batch, and specifically may be determined according to actual requirements, which is specifically described as follows:

in one example, the target correspondence is a first correspondence, the first correspondence including at least two root identities;

The obtaining the target correspondence includes:

sending a first relation acquisition request to a universal identification platform;

and receiving a first corresponding relation sent by the universal identification platform in response to the first relation acquisition request.

In this example, the information sending end may send the first relationship obtaining request according to a preset frequency, and obtain, in batch, a correspondence between each root identifier and a universal identifier corresponding to each proxy node from a universal identifier platform. In this way, the information receiving end can directly determine the second universal identifier based on the first corresponding relation obtained in advance under the condition that the first universal identifier is received, so that the determination rate of the second universal identifier can be improved, and the information delivery rate can be improved.

In another example, the target correspondence is a second correspondence, the second correspondence including only the first root identifier;

the obtaining the target correspondence includes:

and receiving a second corresponding relation sent by the universal identification platform in response to a second relation acquisition request, wherein the second relation acquisition request is sent to the universal identification platform by the first information receiving terminal under the condition of receiving an access request.

In this example, the terminal device may further send, when receiving the access request for the first information receiving end, the second relationship acquisition request to a generic identifier platform, where the second relationship acquisition request may include the first generic identifier. In this way, after the universal identifier platform obtains the second relationship obtaining request, the root identifier corresponding to the first universal identifier may be determined, and the root identifier and all the universal identifiers corresponding to the root identifier are sent to the information sending end, so that the information sending end directly determines the universal identifier corresponding to the first proxy node in the second corresponding relationship as the second universal identifier. In this way, the information transmitting end can acquire the corresponding relation between the latest root identifier and the universal identifier corresponding to each proxy node, so that the matching degree of information transmission can be further improved.

Referring to fig. 3, fig. 3 is a second schematic diagram of an information sending method according to an embodiment of the present application. The information transmission method shown in fig. 3 may be applied to a general identification platform. As shown in fig. 3, the information transmission method may include the steps of:

step 301, generating a corresponding relation between a first root identifier and at least two universal identifiers, wherein the first root identifier is a root identifier of a terminal device, the first root identifier is generated based on identity information of the terminal device, and the at least two universal identifiers are universal identifiers corresponding to agent nodes generated based on the first root identifier.

In specific implementation, the universal identification platform can generate a universal identification which is related to the terminal equipment and corresponds to the target agent node according to the root identification of the terminal equipment and the identification corresponding to the target agent node.

Step 302, generating a target corresponding relation according to the first root identifier and the at least two universal identifiers with the corresponding relation, wherein the target corresponding relation is a corresponding relation between the root identifier and the universal identifier corresponding to each proxy node.

In a specific implementation, the target corresponding relationship at least includes the first root identifier. In some examples, the target correspondence may further include other root identifiers and universal identifiers corresponding to the proxy nodes corresponding thereto.

Step 303, the target corresponding relation is sent to an information sending terminal.

the sending the target corresponding relation to the information sending terminal comprises the following steps:

receiving a first relation acquisition request sent by an information sending end;

and responding to the first relation acquisition request, and sending the first corresponding relation to the information sending terminal.

receiving a second relation acquisition request sent by a first information receiving end running on the terminal equipment;

and responding to the second relation acquisition request, and sending the second corresponding relation to an information sending terminal.

The generation of the universal identifier in the embodiment of the present application is specifically described below:

in one example, the proxy node running on the first information receiving end of the terminal device is a second proxy node, where the second proxy node includes K groups, each group includes at least one information receiving end, and K is an integer greater than 1;

before the corresponding relation between the first root identifier and the at least two universal identifiers is generated, the method further comprises:

obtaining K group identifications corresponding to the K groups one by one from the second proxy node;

and generating K universal identifications corresponding to the K groups one by one according to the K group identifications and the first root identification, wherein the identification corresponding to each group is generated based on the group identification corresponding to the group and the first root identification.

In this example, the proxy node may be internally divided into several groups, one group may comprise one or more media, it is noted that different groups may comprise at least one identical media, but that there is at least one different media for different groups, such as group 1 may comprise APP1, APP2 and APP3, and group 2 may comprise APP3, APP4.

The universal identification platform can generate the universal identification corresponding to the proxy node by taking the group as a unit, namely one group corresponds to one universal identification. Therefore, the data of each media in the group are identified by a universal identification, and the universal identification platform cannot know the specific data volume and the user volume of each media in the group, so that the effect of hiding the data volume and the user volume of the specific media can be achieved.

The generation of the generic identifier is illustrated below in connection with fig. 4:

in fig. 4, the first device and the second device are both proxy nodes. The method for acquiring the identifier shown in fig. 4 relates to four parties including a terminal device, a proxy node, a device identification service node and a universal identifier platform. In practical applications, the proxy node may be an internet head manufacturer; the device identification service node, which may also be referred to as a device identification facilitator, may be an operator; the universal identification platform may be a third party principal with public trust.

As shown in fig. 4, the specific process of generating the universal identifier may include:

step 401, the terminal device sends an identification request for the first information receiving end to the second proxy node.

Step 402, the second proxy node responds to the identification request to generate a first bill identifier corresponding to a target group, wherein the target group is a group to which the first information receiving end belongs.

The first bill identification is used for distributing, safety checking and charging statistics of the universal identification corresponding to the target group.

Step 403, the second proxy node sends the first ticket identifier to the universal identifier platform.

Step 404, the second proxy node sends the first ticket identifier and the identification request to the equipment identification service node.

Step 405, the device identification service node responds to the identification request and sends a verification request for the first bill identification to the universal identification platform.

Step 406, the device identification service node generates a root identifier of the terminal device according to the identity information of the terminal device when the first ticket identifier passes verification.

Step 408, the device identification service node sends the root identifier to the universal identifier platform.

Step 409, the universal identifier platform generates a universal identifier corresponding to the target group according to the root identifier and the group identifier of the target group.

And 409, synchronizing the general relation corresponding to the target group and the first bill identifier to a second proxy node by the general identifier platform.

Step 410, the proxy node sends the universal identifier corresponding to the target group to the terminal device according to the first bill identifier.

It should be noted that the proxy nodes of different media slaves may be different. So even for the same terminal device, different media are triggered, and if via different proxy nodes, the generated universal identities are different, i.e. one terminal device may correspond to multiple universal identities.

It should be noted that, the method embodiment of fig. 3 is used as an embodiment of the universal identification platform corresponding to the method embodiment of fig. 2, so that reference may be made to the description related to the method embodiment of fig. 2, and the same advantages may be achieved. In order to avoid repetition of the description, a description thereof will be omitted.

The various optional implementations described in the embodiments of the present application may be implemented in combination with each other without collision with each other, or may be implemented separately, which is not limited to the embodiments of the present application.

For ease of understanding, examples are illustrated below:

the embodiment of the application can be suitable for advertisement putting scenes and other information sending scene problems. For easy understanding, this example describes the information sending method of the embodiment of the present application with an application scenario of advertisement delivery. In the application scene, the information receiving end is media, and the information sending end is an advertiser.

The present example involves two aspects: a generic identifier and a generic identifier map are generated.

The information transmission method of the present example involves three parties: media, advertisers and generic identification platforms (also device identification service provider, which may be an operator who may obtain information of the SIM card of the device). The core idea is that the universal identification platform can generate a universal identification based on a root identification, and the root identification is generated based on identity information of the terminal equipment. When the universal identifier is generated, if the agency nodes to which the media/advertisers depend are different, the universal identifier generated by the different agency nodes cannot be identified by the cross-node, and the universal identifier is very similar to the situation that the own account system is held in huge heads of the current Internet and cannot be mutually identified. This example solves the cross-node generic identification mapping matching problem. At the same time, the present example can implement traffic anti-fraud and also hide individual media generic identifier generation by introducing media groups. The general identification mapping is described with emphasis below.

Universal identification mapping:

in generating the universal identification, the media (APP, applet, WAP, etc.) or advertiser obtains the universal identification from the respective affiliated agent node assignment. In the advertisement monitoring link, each large agency node has applied for/obtained service bills in batches from the universal identification platform, and distributes corresponding universal identifications by taking the cost of bill consumption as media.

Depending on whether the media and advertiser are subordinate to the same agent node, we analyze both cases. The first is a non-cross-node generic identification application and the second is a cross-node generic identification mapping.

The case one, the media and the advertiser belong to one agent node.

In this case, as shown in fig. 5a, the advertisement delivery flow is:

a. in a network environment (4G/5G/WiFi), media (APP, applet, WAP, etc.) are triggered by the user;

b. the media returns a universal identification (unique) to the advertiser;

c. because the media/advertiser belongs to the same agent node, the advertiser can identify the universal identifier, and finally make a decision of delivering to the corresponding media (unique) through an internal accurate delivery model.

Case two, media and advertiser do not belong to one agent node.

In this case, the advertiser cannot identify the universal identifier generated by other nodes, and a universal identifier platform is required to provide a mapping relationship between universal identifiers generated by different nodes. Here, it is emphasized again that the universal identification platform is a universal identification generated based on the root identification (root_id) and ticket (m_id) provided by the device identification service provider when generating the universal identification. The root identity provided by the device identification service is generated by identifying the device (e.g. obtaining the SIM card number in the device) and the generation algorithm is one-to-one, i.e. one device corresponds to one root identity. The universal identification platform can map the universal identifications of different nodes according to the root identification with global uniqueness. As shown in fig. 2, the specific flow is as follows:

a. The advertiser requests a mapping relation of the universal identifier generated by the cross node to the universal identifier of the self node from the universal identifier platform;

b. the universal identification platform internally carries out universal identification matching generated by different nodes and sends the result to an advertiser;

c. after the advertiser obtains the identifiable universal identification, the advertiser finally makes a delivery decision through an internal accurate delivery model.

This example has the following effects:

identifying global uniqueness: the device identification service provider (operator) can obtain the device information (SIM card) to generate a globally unique root identifier, and the universal identifier platform generates a globally unique universal identifier according to the root identifier. Thus, the problem of missing device identification before is solved.

De-identification: the device identification (device ID) in the prior art is personal information which is not processed, and any main body can be directly identified; the universal identifier can be identified only by the corresponding proxy node, and the universal identifiers of different proxy nodes cannot be identified across the proxy nodes without the help of a universal identifier platform, so that the aim of de-identifying to a certain extent is fulfilled, and the personal privacy is protected.

The scene coverage is large: the method can be applied not only in mobile communication environments such as 4G, 5G and the like, but also in WiFi environments. The terminal device usually has the function of instantaneously switching to mobile traffic in a WiFi environment, acquiring the SIM card information of the device and returning to the WiFi environment.

Anti-fraud: the method is based on the bottom layer capability of the operator, naturally identifies false traffic, is not interfered by operating systems, equipment characteristics and the like, and has anti-fraud capability.

Scalability: the agent node can divide different groups for different participants in the agent node, so that one-to-many universal identification can be realized; one user may also correspond to multiple universal identifications, i.e., one user may trigger multiple media corresponding to different proxy nodes, and thus to multiple universal identifications. Therefore, the multiple relations further enhance the anonymization degree of the mechanism, particularly the one-to-many correspondence relation of the universal identification, and from the perspective of specific media, the universal identification is applied to the universal identification platform through the common composition group of a plurality of media, thereby realizing the effect of hiding the application amount of a specific medium for the universal identification platform.

Embodiment 1

If the triggered media and the advertiser are cross-node conditions, the advertiser cannot identify the cross-node generated universal identifier, the cross-platform universal identifier corresponding relation is required to be obtained from the universal identifier platform, and the advertiser can identify and accurately marketing. Here, we present two solutions: firstly, batch asynchronous requests and secondly, single instant requests.

The batch asynchronous request is that the proxy node of the advertiser directly obtains all corresponding relations with other proxy nodes from the universal identification platform and updates the corresponding relations regularly. As shown in fig. 5b, when the APP of the proxy node 1 is triggered by a user, the terminal device may send the general identification of the proxy node 1 to the advertiser of the proxy node 2; the advertisement master-slave universal identification platform acquires the universal identification mapping relation of different nodes in batches.

The single instant request is a way that the universal identifier is directly matched with the universal identifier through the universal identifier platform and then broadcasted to the advertiser after each time the media is triggered by the user. As shown in fig. 5c, when the APP of the proxy node 1 is triggered by a user, the terminal device may send the universal identifier of the proxy node 1 to the universal identifier platform, and the universal identifier platform sends the cross-node universal identifier mapping relationship to the advertiser.

Compared with a single instant request, the batch asynchronous request can be asynchronously performed with the triggering of the APP, so that the rate of determining the universal identifier can be improved, the mapping relation of the universal identifiers of different nodes can be obtained in batches, and the signaling cost can be saved. Compared with batch asynchronous requests, the single instant request is safer, can prevent flow fraud, and can acquire the latest general identifier mapping relation of different nodes, so that the accuracy of general identifier determination can be improved.

Embodiment 2

Several groups (groups) may be partitioned inside the proxy node, one group may contain one or more media applications, while one media application may belong to different groups at the same time. In this embodiment, the application, consumption, and generation of the universal identifier of the ticket all occur on a group basis. Therefore, the one-to-many universal identification is realized, and the purpose of hiding specific media applications from the universal identification platform to generate the number of universal identifications is achieved.

As shown in fig. 6, APP1 to APP4 all belong to the same proxy node, APP1, APP2, and APP3 are divided into group 1, APP3, and APP4 are divided into group 2. The ticket for group 1 is identified as { m_id1, m_id2}, and the ticket for group 2 is identified as { m_id3, m_id4}. The universal identifier corresponding to the group 1 is unique_id1A, and the universal identifier corresponding to the group 2 is unique_id1B.

The generation of the universal identifier is described below in conjunction with fig. 7:

as shown in fig. 7, the specific flow of generating the universal identifier is as follows:

1. the terminal equipment (media) applies/obtains service notes (m_id) in batches from the proxy node for identification allocation, security verification and billing statistics.

In fig. 7, a certain APP applies/acquires service tickets (m_id1, m_id2) in batch at the proxy node 1; some applet applies/obtains service tickets (m_id5, m_id6) in bulk at the proxy node 2.

2. The equipment identification service provider carries the acquired ticket (m_id) under the network condition (4G/5G/WiFi), and requests the validity of the ticket from the universal identification platform.

WiFi is equally applicable: the terminal device can acquire the SIM card information even in the WiFi state.

3. The universal identification platform performs verification according to bill information (m_id) synchronized by the proxy node.

4. If the verification is passed, the device identification service provider generates a unique root identification (root_id) and requests a universal identification (unique_id) from the universal identification platform.

The device identification service provider may be an operator that obtains SIM card (global uniqueness) related information of the user terminal device, and generates a root_id that satisfies the global uniqueness.

In fig. 7, the general identity of the APP of proxy node 1 is unique_identity_1a; the ticket identification of the applet of proxy node 2 is unique_id_2a.

5. The universal identification platform generates a universal identification (universe_id) by using a root identification (root_id), synchronizes the corresponding relation between the universal identification and the bill to the proxy node, and consumes the bill (m_id).

A bill is used for generating a universal identifier, namely the charging basis of the universal identifier platform to the proxy node.

6. The proxy node assigns a universal identification (unique) to the corresponding terminal/application based on the corresponding ticket information (m_id).

Because a proxy node contains a plurality of media, the universal identification platform cannot trace back to which media is specifically corresponding from the number of generated universal identifications, namely, the function of hiding the universal identification generation amount information of the specific media is achieved.

The proxy nodes of different media slaves may be different. As shown in fig. 7, in the case where a certain APP belongs to the proxy node 1 and a certain applet belongs to the proxy node 2, the device a obtains the universal identifications allocated from the two proxy nodes, respectively. So even for the same terminal device, different media are triggered, and if via different nodes, the generated universal identities are different, i.e. one terminal device may correspond to multiple universal identities.

Based on the information sending method provided by the embodiment, correspondingly, the application also provides a specific implementation mode of the information sending device. Please refer to the following examples.

Referring to fig. 8, an information transmitting apparatus provided in an embodiment of the present application includes:

a receiving module 801, configured to receive a first universal identifier sent by a terminal device, where the first universal identifier is a universal identifier of a first information receiving end that operates on the terminal device, the first universal identifier is generated based on a root identifier of the terminal device, the root identifier of the terminal device is generated based on identity information of the terminal device, and a proxy node of the first information receiving end is a second proxy node;

A determining module 802, configured to determine a second common identifier corresponding to the first common identifier from at least two common identifiers corresponding to the first proxy node, where the second common identifier is generated based on a root identifier of the terminal device;

and a first sending module 803, configured to send target information to the first information receiving end according to the feature information corresponding to the second universal identifier.

In one example, the apparatus further comprises:

the first acquisition module is used for acquiring a target corresponding relation, wherein the target corresponding relation is a corresponding relation between a root identifier and a universal identifier corresponding to each proxy node;

the determining module includes:

the first determining unit is used for determining a root identifier corresponding to the first universal identifier in the target corresponding relation as a first root identifier;

and the second determining unit is used for determining the universal identifier corresponding to the first proxy node in P universal identifiers as a second universal identifier, wherein the P universal identifiers are universal identifiers corresponding to the first root identifier in the target corresponding relation, and P is an integer larger than 1.

And the third determining unit is used for determining the universal identifier corresponding to the first root identifier as a second universal identifier in the universal identifiers corresponding to the first proxy node.

the first acquisition module includes:

the first sending unit is used for sending a first relation acquisition request to the universal identification platform;

the first receiving unit is used for receiving a first corresponding relation sent by the universal identification platform in response to the first relation acquisition request.

In one example, the target correspondence is a second correspondence, the second correspondence including only the first root identifier;

the first obtaining module is specifically configured to:

The device shown in fig. 8 may implement each step that may be implemented by the information sending end in the method embodiment of the present application and achieve the same beneficial effects, and specific reference may be made to the foregoing description, which is not repeated herein.

Referring to fig. 9, an information transmitting apparatus provided in an embodiment of the present application includes:

the first generating module 901 is configured to generate a correspondence between a first root identifier and at least two universal identifiers, where the first root identifier is a root identifier of a terminal device, the first root identifier is generated based on identity information of the terminal device, and the at least two universal identifiers are universal identifiers corresponding to agent nodes generated based on the first root identifier;

A second generating module 902, configured to generate a target corresponding relationship according to the first root identifier and the at least two universal identifiers that have a corresponding relationship, where the target corresponding relationship is a corresponding relationship between a root identifier and a universal identifier corresponding to each proxy node;

the second sending module 903 is configured to send the target correspondence to an information sending end.

the second transmitting module includes:

the second receiving unit is used for receiving the first relation acquisition request sent by the information sending end;

and the second sending unit is used for responding to the first relation acquisition request and sending the first corresponding relation to the information sending end.

the second transmitting module includes:

a third receiving unit, configured to receive a second relationship obtaining request sent by a first information receiving end running in the terminal device;

and the third sending unit is used for responding to the second relation acquisition request and sending the second corresponding relation to the information sending terminal.

the apparatus further comprises:

the second acquisition module is used for acquiring K group identifications corresponding to the K groups one by one from the second proxy node;

and the third generation module is used for generating K universal identifications corresponding to the K groups one by one according to the K group identifications and the first root identification, and the identification corresponding to each group is generated based on the group identification corresponding to the group and the first root identification.

The device shown in fig. 9 may implement each step that may be implemented by the universal identification platform in the method embodiment of the present application and achieve the same beneficial effects, and specific reference may be made to the foregoing description, which is not repeated herein.

Fig. 10 shows a schematic hardware structure of information transmission provided in an embodiment of the present application.

A processor 1001 and a memory 1002 storing computer program instructions may be included in the information transmission device.

In particular, the processor 1001 described above may include a Central Processing Unit (CPU), or an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), or may be configured to implement one or more integrated circuits of embodiments of the present application.

Memory 1002 may include mass storage for data or instructions. By way of example, and not limitation, memory 1002 may include a Hard Disk Drive (HDD), floppy Disk Drive, flash memory, optical Disk, magneto-optical Disk, magnetic tape, or universal serial bus (Universal Serial Bus, USB) Drive, or a combination of two or more of the foregoing. The memory 1002 may include removable or non-removable (or fixed) media, where appropriate. Memory 1002 may be internal or external to the integrated gateway disaster recovery device, where appropriate. In a particular embodiment, the memory 1002 is a non-volatile solid state memory.

The memory may include Read Only Memory (ROM), random Access Memory (RAM), magnetic disk storage media devices, optical storage media devices, flash memory devices, electrical, optical, or other physical/tangible memory storage devices. Thus, in general, the memory includes one or more tangible (non-transitory) computer-readable storage media (e.g., memory devices) encoded with software comprising computer-executable instructions and when the software is executed (e.g., by one or more processors) it is operable to perform the operations described with reference to methods in accordance with aspects of the present disclosure.

The processor 1001 implements any of the information transmission methods of the above embodiments by reading and executing computer program instructions stored in the memory 1002.

In one example, the information sending device may also include a communication interface 1003 and a bus 1010. As shown in fig. 10, the processor 1001, the memory 1002, and the communication interface 1003 are connected to each other by a bus 1010, and perform communication with each other.

The communication interface 1003 is mainly used for implementing communication among the modules, devices, units and/or apparatuses in the embodiments of the present application.

The bus 1010 includes hardware, software, or both that couples the components of the information delivery device to each other. By way of example, and not limitation, the buses may include an Accelerated Graphics Port (AGP) or other graphics bus, an Enhanced Industry Standard Architecture (EISA) bus, a Front Side Bus (FSB), a HyperTransport (HT) interconnect, an Industry Standard Architecture (ISA) bus, an infiniband interconnect, a Low Pin Count (LPC) bus, a memory bus, a micro channel architecture (MCa) bus, a Peripheral Component Interconnect (PCI) bus, a PCI-Express (PCI-X) bus, a Serial Advanced Technology Attachment (SATA) bus, a video electronics standards association local (VLB) bus, or other suitable bus, or a combination of two or more of the above. Bus 1010 may include one or more buses, where appropriate. Although embodiments of the present application describe and illustrate a particular bus, the present application contemplates any suitable bus or interconnect.

In addition, in combination with the information transmission method in the above embodiment, the embodiment of the application may be implemented by providing a computer storage medium. The computer storage medium has stored thereon computer program instructions; the computer program instructions, when executed by a processor, implement any of the information transmission methods of the above embodiments.

It should be clear that the present application is not limited to the particular arrangements and processes described above and illustrated in the drawings. For the sake of brevity, a detailed description of known methods is omitted here. In the above embodiments, several specific steps are described and shown as examples. However, the method processes of the present application are not limited to the specific steps described and illustrated, and those skilled in the art can make various changes, modifications, and additions, or change the order between steps, after appreciating the spirit of the present application.

The functional blocks shown in the above-described structural block diagrams may be implemented in hardware, software, firmware, or a combination thereof. When implemented in hardware, it may be, for example, an electronic circuit, an Application Specific Integrated Circuit (ASIC), suitable firmware, a plug-in, a function card, or the like. When implemented in software, the elements of the present application are the programs or code segments used to perform the required tasks. The program or code segments may be stored in a machine readable medium or transmitted over transmission media or communication links by a data signal carried in a carrier wave. A "machine-readable medium" may include any medium that can store or transfer information. Examples of machine-readable media include electronic circuitry, semiconductor memory devices, ROM, flash memory, erasable ROM (EROM), floppy disks, CD-ROMs, optical disks, hard disks, fiber optic media, radio Frequency (RF) links, and the like. The code segments may be downloaded via computer networks such as the internet, intranets, etc.

It should also be noted that the exemplary embodiments mentioned in this application describe some methods or systems based on a series of steps or devices. However, the present application is not limited to the order of the above-described steps, that is, the steps may be performed in the order mentioned in the embodiments, may be different from the order in the embodiments, or several steps may be performed simultaneously.

Aspects of the present disclosure are described above with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the disclosure. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, enable the implementation of the functions/acts specified in the flowchart and/or block diagram block or blocks. Such a processor may be, but is not limited to being, a general purpose processor, a special purpose processor, an application specific processor, or a field programmable logic circuit. It will also be understood that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware which performs the specified functions or acts, or combinations of special purpose hardware and computer instructions.

In the foregoing, only the specific embodiments of the present application are described, and it will be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the systems, modules and units described above may refer to the corresponding processes in the foregoing method embodiments, which are not repeated herein. It should be understood that the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive various equivalent modifications or substitutions within the technical scope of the present application, which are intended to be included in the scope of the present application.

Claims

1. An information sending method is characterized in that a proxy node of an information sending end is a first proxy node; the method comprises the following steps:

the information sending end receives a first universal identifier sent by the terminal equipment, wherein the first universal identifier is a universal identifier of a first information receiving end running on the terminal equipment, the first universal identifier is generated based on a root identifier of the terminal equipment, the root identifier of the terminal equipment is generated based on identity information of the terminal equipment, and a proxy node of the first information receiving end is a second proxy node;

The information sending end determines a second universal identifier corresponding to the first universal identifier from at least two universal identifiers corresponding to the first proxy node, wherein the second universal identifier is generated based on the root identifier of the terminal equipment;

and the information sending end sends target information to the first information receiving end according to the characteristic information corresponding to the second universal identifier.

2. The method according to claim 1, wherein the information sending end determines, from at least two universal identifiers corresponding to the first proxy node, before a second universal identifier corresponding to the first universal identifier, the method further includes:

the information sending terminal obtains a target corresponding relation, wherein the target corresponding relation is a corresponding relation between a root identifier and a universal identifier corresponding to each proxy node;

the information sending end determines a second universal identifier corresponding to the first universal identifier from at least two universal identifiers corresponding to the first proxy node, and the second universal identifier comprises:

the information sending terminal determines a root identifier corresponding to the first universal identifier in the target corresponding relation as a first root identifier;

and the information sending end determines the universal identifier corresponding to the first proxy node in P universal identifiers as a second universal identifier, wherein the P universal identifiers are universal identifiers corresponding to the first root identifier in the target corresponding relation, and P is an integer larger than 1.

3. The method of claim 2, wherein the target correspondence is a first correspondence, the first correspondence comprising at least two root identities;

the information sending terminal obtains the target corresponding relation, which comprises the following steps:

the information sending terminal sends a first relation acquisition request to a universal identification platform;

and the information transmitting end receives a first corresponding relation transmitted by the universal identification platform in response to the first relation acquisition request.

4. The method of claim 2, wherein the target correspondence is a second correspondence, the second correspondence including only the first root identity;

the information sending terminal receives a second corresponding relation sent by the universal identification platform in response to a second relation acquisition request, and the second relation acquisition request is sent to the universal identification platform by the first information receiving terminal under the condition of receiving an access request.

5. The method according to claim 2, wherein the method further comprises:

the method comprises the steps that a universal identification platform generates a corresponding relation between a first root identification and at least two universal identifications, wherein the first root identification is a root identification of terminal equipment, the first root identification is generated based on identity information of the terminal equipment, and the at least two universal identifications are universal identifications corresponding to agent nodes generated based on the first root identification;

The universal identification platform generates a target corresponding relation according to the first root identification and the at least two universal identifications with the corresponding relation, wherein the target corresponding relation is a corresponding relation between the root identification and the universal identifications corresponding to the proxy nodes;

and the universal identification platform sends the target corresponding relation to the information sending terminal.

6. The method of claim 5, wherein the target correspondence is a first correspondence, the first correspondence comprising at least two root identities;

the universal identification platform sends the target corresponding relation to the information sending terminal, and the method comprises the following steps:

the universal identification platform receives a first relation acquisition request sent by the information sending end;

and the universal identification platform responds to the first relation acquisition request and sends the first corresponding relation to the information sending terminal.

7. The method of claim 5, wherein the target correspondence is a second correspondence, the second correspondence including only the first root identity;

The universal identification platform receives a second relation acquisition request sent by a first information receiving end running on the terminal equipment;

and the universal identification platform responds to the second relation acquisition request and sends the second corresponding relation to the information sending terminal.

8. The method according to any one of claims 5 to 7, wherein the proxy node running on the first information receiving end of the terminal device is a second proxy node, the second proxy node comprising K groups, each group comprising at least one information receiving end, K being an integer greater than 1;

before the universal identification platform generates the corresponding relation between the first root identification and at least two universal identifications, the method further comprises:

the universal identification platform acquires K group identifications corresponding to the K groups one by one from the second proxy node;

and the universal identification platform generates K universal identifications corresponding to the K groups one by one according to the K group identifications and the first root identification, and the identification corresponding to each group is generated based on the group identification corresponding to the group and the first root identification.

9. An information transmitting device is characterized in that a proxy node of an information transmitting end is a first proxy node; the device comprises:

10. The apparatus of claim 9, wherein the apparatus further comprises:

11. An information transmission apparatus, characterized in that the apparatus comprises: a processor and a memory storing computer program instructions; the processor, when executing the computer program instructions, implements the information transmission method according to any one of claims 1 to 8.

12. A computer readable storage medium, characterized in that the computer readable storage medium has stored thereon computer program instructions, which when executed by a processor, implement the information transmission method according to any one of claims 1 to 8.