CN114064985A - Advertisement putting method, device, computer equipment, storage medium and system - Google Patents
Advertisement putting method, device, computer equipment, storage medium and system Download PDFInfo
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- CN114064985A CN114064985A CN202110068044.8A CN202110068044A CN114064985A CN 114064985 A CN114064985 A CN 114064985A CN 202110068044 A CN202110068044 A CN 202110068044A CN 114064985 A CN114064985 A CN 114064985A
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Abstract
The invention is suitable for the technical field of computers, and provides an advertisement putting method, an advertisement putting device, computer equipment, a storage medium and an advertisement putting system, wherein the advertisement putting method comprises the following steps: acquiring advertisement platform equipment information; judging whether the obtained advertisement platform equipment information is in a target equipment information base or not; otherwise, judging whether the obtained advertisement platform equipment information is in the basic equipment information base; otherwise, writing the obtained advertisement platform equipment information into the basic equipment information base so as to update the basic equipment information base. According to the advertisement putting method, after the fact that the obtained advertisement platform is not in the target equipment information base is confirmed, whether the obtained advertisement platform equipment information is in the basic equipment information base or not is further judged, and when the obtained advertisement platform information is not in the basic equipment information base, the obtained advertisement platform equipment information is written into the basic equipment information base, so that updating of the basic equipment information base is achieved, when the target equipment information base is established, target equipment information is prevented from being omitted, and the advertisement putting coverage effect is improved.
Description
Technical Field
The invention belongs to the technical field of computers, and particularly relates to an advertisement putting method, an advertisement putting device, computer equipment, a storage medium and an advertisement putting system.
Background
With the development of internet technology, an advertisement delivery platform is not limited to roadside billboards and television channels, electronic products such as mobile phones, computers and tablets become a platform for advertisement delivery, and for example, when software such as videos, games or learning on mobile phones is used, advertisements may be popped up. Currently, the most common technology in the field of advertisement delivery is rta (real Time api) technology, which can be used to satisfy the delivery of real-Time personalization for advertisers.
In the prior art, an advertisement platform device information base is generally established in an advertisement putting system of an advertisement putting merchant, fixed advertisement platform device information is stored in the advertisement platform device information base, and target advertisement platform devices needing to put advertisements are selected according to the requirements of an advertiser terminal after receiving the advertisement platform device information.
Therefore, a new advertisement delivery method needs to be provided to solve the technical problem that the advertisement delivery coverage effect of the delivery system of an advertisement delivery provider in the prior art is poor.
Disclosure of Invention
The embodiment of the invention aims to provide an advertisement putting method, and aims to solve the technical problem that the advertisement putting coverage effect of an advertisement putting system of an advertisement putting merchant in the prior art is poor.
The embodiment of the invention is realized in such a way that the advertisement putting method comprises the following steps:
acquiring advertisement platform equipment information;
judging whether the obtained advertisement platform equipment information is in a target equipment information base or not, wherein the target equipment information base is a set of advertisement platform equipment information of which an advertiser end needs to put advertisements in a basic equipment information base;
if not, judging whether the obtained advertisement platform equipment information is in the basic equipment information base or not, wherein the basic equipment information base is a preset set comprising a plurality of pieces of advertisement platform equipment information;
and if not, writing the acquired advertisement platform equipment information into the basic equipment information base so as to update the basic equipment information base.
Another object of an embodiment of the present invention is to provide an advertisement delivery device, including:
the acquisition module is used for acquiring the information of the advertisement platform equipment;
the first judgment module is used for judging whether the acquired advertisement platform equipment information is in a target equipment information base, wherein the target equipment information base is a set of advertisement platform equipment information of which an advertiser end needs to put advertisements in a basic equipment information base;
the second judgment module is used for judging whether the obtained advertisement platform equipment information is in a basic equipment information base or not when the obtained advertisement platform equipment information is not in a target equipment information base, wherein the basic equipment information base is a preset set comprising a plurality of pieces of advertisement platform equipment information;
and the first updating module is used for writing the acquired advertisement platform equipment information into the basic equipment information base to update the basic equipment information base when the acquired advertisement platform equipment information is not in the basic equipment information base.
It is a further object of an embodiment of the present invention to provide a computer device, which includes a memory and a processor, wherein the memory stores a computer program, and the computer program, when executed by the processor, causes the processor to execute the steps of the advertisement delivery method.
It is another object of an embodiment of the present invention to provide a computer-readable storage medium, on which a computer program is stored, which, when executed by a processor, causes the processor to execute the steps of the above-mentioned advertisement delivery method.
Another object of an embodiment of the present invention is to provide an advertisement delivery system, including:
an advertisement platform for displaying advertisements;
advertisement putting platform, including foretell advertisement putting device, advertisement putting platform is used for: acquiring equipment information of the advertisement platform; judging whether the obtained advertisement platform equipment information is in a target equipment information base or not, wherein the target equipment information base is a set of advertisement platform equipment information of which the advertiser end needs to put advertisements in a basic equipment information base; when the obtained advertisement platform equipment information is in a target equipment information base, sending advertisement information to the advertisement platform; otherwise, judging whether the equipment information of the advertisement platform is in a basic equipment information base; when the equipment information of the advertisement platform is not in a basic equipment information base, writing the obtained equipment information of the advertisement platform into the basic equipment information base so as to update the basic equipment information base;
and the advertisement main terminal is used for sending the advertisement platform equipment information needing to be launched with the advertisement to the advertisement launching platform.
According to the advertisement putting method provided by the embodiment of the invention, after the obtained advertisement platform is confirmed not to be in the target equipment information base, whether the obtained advertisement platform equipment information is in the basic equipment information base or not is further judged, and when the obtained advertisement platform is not in the basic equipment information base, the obtained advertisement platform information is written into the basic equipment information base so as to update the basic equipment information base.
Drawings
Fig. 1 is an application environment diagram of an advertisement delivery method according to an embodiment of the present invention;
fig. 2 is a flowchart of an advertisement delivery method according to an embodiment of the present invention;
fig. 3 is a flowchart of establishing a target device information base according to an embodiment of the present invention;
fig. 4 is a flowchart illustrating a method for determining whether the obtained advertisement platform device information is in the target device information base according to an embodiment of the present invention;
fig. 5 is a flowchart of an advertisement delivery method including updating a target device information base according to an embodiment of the present invention;
fig. 6 is a block diagram of an advertisement delivery apparatus according to an embodiment of the present invention;
fig. 7 is a block diagram of an advertisement delivery system according to an embodiment of the present invention;
FIG. 8 is a block diagram showing an internal configuration of a computer device according to one embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
It will be understood that, as used herein, the terms "first," "second," and the like may be used herein to describe various elements, but these elements are not limited by these terms unless otherwise specified. These terms are only used to distinguish one element from another. For example, a first xx script may be referred to as a second xx script, and similarly, a second xx script may be referred to as a first xx script, without departing from the scope of the present application.
Fig. 1 is a diagram of an application environment of an advertisement delivery method according to an embodiment of the present invention, as shown in fig. 1, in the application environment, an advertisement platform 110, a computer device 120, and an advertiser end 130 are included.
The computer device 120 and the advertiser terminal 130 may be independent physical servers or terminals, may also be a server cluster formed by a plurality of physical servers, and may be cloud servers providing basic cloud computing services such as a cloud server, a cloud database, a cloud storage, and a CDN.
The advertisement platform 110 may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, and the like. The computer device 120 and the advertisement platform 110 and the computing device 120 and the advertiser 130 may be connected through a network, and the present invention is not limited thereto.
As shown in fig. 2, in an embodiment of the present invention, an advertisement delivery method is provided, and this embodiment is mainly illustrated by applying the method to the computer device 120 in fig. 1. An advertisement delivery method specifically includes the following steps:
step S202, obtaining advertisement platform equipment information.
In the embodiment of the present invention, the advertisement platform device information may be used to distinguish different advertisement platform devices, for example, the advertisement platform device information may be imei (international Mobile Equipment identity), but is not limited thereto. The advertisement putting method can be realized based on RTA (real Time API) technology, wherein RTA is a real-Time advertisement program interface and provides a data interface facing an advertisement putting platform, so that the advertisement putting platform can obtain the equipment information of the advertisement platform based on the RTA interface, and then determines whether to put the advertisement on the equipment information of the advertisement platform by judging whether the equipment information of the advertisement platform is the equipment information of the advertisement platform which is needed to be put by an advertiser terminal.
Step S204, judging whether the obtained advertisement platform equipment information is in a target equipment information base, wherein the target equipment information base is a set of advertisement platform equipment information of which the advertiser end needs to put advertisements.
In the embodiment of the present invention, the target device information base may be stored locally in the computer device 120, and after the advertisement platform device information is acquired, whether the advertisement platform device needs to deliver an advertisement is determined by establishing the target device information base, and the target device information base may be directly searched.
In the embodiment of the present invention, the establishment of the target device information base is not limited, for example, after the computer device 120 establishes a connection with the advertiser terminal 130, the target device information base may be established through a comparison interface of the advertiser terminal. Specifically, as shown in fig. 3, establishing the target device information base may include the following steps:
step S302, obtaining the advertisement platform device information needed to be released by the advertiser.
In the implementation of the invention, the information of the advertisement platform equipment to be released by the advertiser can be obtained through the comparison interface of the advertiser.
And step S304, the advertisement platform equipment information needing to be delivered by the advertiser side is collided with the advertisement platform equipment information in the basic equipment information base.
In the embodiment of the present invention, the basic device information base is a preset set including a plurality of advertisement platform device information, and the advertisement platform device information in the basic device information base is generally device information accumulated by the computer device 120 in daily operations and advertisement delivery. The information of the advertisement platform equipment needing to be delivered by the advertiser end is collided with the information of the advertisement platform equipment in the basic equipment information base, so that the information of the advertisement platform equipment, which is the same as the information of the advertisement platform equipment needing to be delivered by the advertiser end, can be found from the basic equipment information base.
Step S306, storing the advertisement platform equipment information which is the same as the advertisement platform equipment information needing to be released by the advertiser end in the basic equipment information base, thereby establishing the target equipment information base.
In the embodiment of the present invention, the advertisement platform device information in the basic device information base that is the same as the advertisement platform device information that the advertiser end needs to deliver may be stored in a local folder of the computer device 120, so as to establish the target device information base.
In the embodiment of the present invention, a specific method for determining whether the obtained advertisement platform device information is in the target device information base is not limited, for example, the method may be determined by a search means, as shown in fig. 4, and specifically includes the following steps:
step S402, a target device bloom filter is determined.
In the embodiment of the invention, the target device bloom filter refers to a bloom filter stored with target device information, and the target device information is device information of an advertisement platform stored in a target device information base. The embodiment does not limit the specific determination process of the bloom filter of the target device, for example, the information of the advertisement platform device that needs to be delivered by the advertiser may be obtained through the comparison interface of the advertiser, then the information of the advertisement platform device that is the same as the information of the advertisement platform device that needs to be delivered by the advertiser is searched in the basic device information base, and the information of the advertisement platform device that needs to be delivered by the advertiser and is found from the basic device information base is written into one bloom filter, so that the bloom filter of the target device is determined.
Step S404, searching whether the obtained advertisement platform device information is in the target device information base by using the target device bloom filter.
In the embodiment of the invention, the searching efficiency is improved by determining the bloom filter of the target equipment and searching whether the obtained advertisement platform equipment information is in the target equipment information base by using the bloom filter of the target equipment.
And S206, if not, judging whether the obtained advertisement platform equipment information is in a basic equipment information base, wherein the basic equipment information base is a preset set comprising a plurality of advertisement platform equipment information.
In the embodiment of the present invention, a specific determination method for determining whether the obtained advertisement platform device information is in the basic device information base is not limited, for example, the determination may also be performed by a search means, specifically, the advertisement platform device information in the basic device information base may be added to a bloom filter to determine the basic device bloom filter, and then the basic device bloom filter is used to search whether the obtained advertisement platform device information is in the basic device information base.
And S208, if not, writing the acquired advertisement platform equipment information into the basic equipment information base so as to update the basic equipment information base.
In the embodiment of the invention, when the obtained advertisement platform equipment information is judged not to be in the basic equipment information base, the obtained advertisement platform equipment information is written into the basic equipment information base, so that the basic equipment information base can be updated.
In the advertisement putting method provided by the embodiment of the invention, after the obtained advertisement platform is confirmed not to be in the target equipment information base, by further determining whether the obtained advertising platform device information is in the base device information base, and when the obtained advertising platform is not in the base device information base, writing the data into the basic equipment information base to realize the updating of the basic equipment information base, because the information of the advertising platform equipment which is the same as the information of the advertising platform equipment which needs to be advertised by the advertiser end is determined in the basic equipment information base when the target equipment information base is established, the basic equipment information base does not necessarily comprise all the information of the advertising platform equipment which needs to be advertised by the advertiser end, and by updating the equipment information base, target device information omission in follow-up suggestion of the target device information base can be reduced, and the advertisement putting coverage effect is improved.
As shown in fig. 5, in another embodiment of the present invention, the advertisement delivery method further includes:
step S210, the obtained advertisement platform equipment information is sent to an advertiser terminal to judge whether the obtained advertisement platform equipment information is the target advertisement platform equipment information.
In the embodiment of the invention, the obtained advertisement platform equipment information is sent to the advertiser terminal, and the advertiser terminal can judge whether the obtained advertisement platform equipment information is the target advertisement platform equipment information, wherein the target advertisement platform equipment information refers to the advertisement platform equipment information of which the advertiser terminal needs to put advertisements. The embodiment does not limit the specific method for how the advertiser terminal determines whether the obtained advertisement platform device information is the target advertisement platform device information.
Step S212, receiving feedback information of the advertiser terminal, and writing the obtained advertisement platform equipment information into the target equipment information base to update the target equipment information base when the received feedback information is positive.
In the embodiment of the invention, when the obtained advertising equipment information is determined to be the target equipment information, the obtained advertising platform equipment information is added into the target equipment information base, so that the target equipment information base is updated.
According to the advertisement putting method provided by the embodiment of the invention, when the obtained advertisement platform equipment information is not in the basic equipment information base, the obtained advertisement platform equipment information is sent to the advertiser terminal, whether the obtained advertisement equipment information is the target equipment information is determined according to the feedback information of the advertiser terminal, and when the obtained advertisement equipment information is the target equipment information, the advertisement platform equipment information is added into the target equipment information base, so that the target equipment information base is updated, the phenomenon that the advertisement putting is missed after the advertisement platform equipment information is obtained next time is avoided, and the advertisement putting coverage effect is improved.
As shown in fig. 6, in an embodiment, an advertisement delivery apparatus is provided, which may be integrated in the computer device 120 described above, and specifically may include an obtaining module 510, a first determining module 520, a second determining module 530, and a first updating module 540.
An obtaining module 510, configured to obtain advertisement platform device information;
a first judging module 520, configured to judge whether the obtained advertisement platform device information is in a target device information base, where the target device information base is a set of advertisement platform device information for which an advertiser end needs to deliver an advertisement in a basic device information base;
a second determining module 530, configured to determine whether the obtained advertisement platform device information is in a basic device information base when the obtained advertisement platform device information is not in a target device information base, where the basic device information base is a preset set including a plurality of pieces of advertisement platform device information;
the first updating module 540 is configured to, when the obtained advertisement platform device information is not in the basic device information base, write the obtained advertisement platform device information into the basic device information base to update the basic device information base.
In the embodiment of the present invention, the functions of the obtaining module 510, the first determining module 520, the second determining module 530, and the first updating module 540 included in the advertisement delivery device are implemented in one-to-one correspondence with the steps S202, S204, S206, and S208 in the above advertisement delivery method, and for the specific explanation in the multi-camera position calibration device, and the related detailed and optimized contents refer to the specific embodiment in the above multi-camera position calibration method, which is not described herein again. And the advertisement delivery device is not limited to execute the steps S202 to S208, and the advertisement delivery device may also execute the steps S210 and S212, the execution steps of the advertisement delivery device corresponding to the steps in the advertisement delivery method.
In the advertisement delivery apparatus provided in the embodiment of the present invention, by providing the second determining module 530 and the first updating module 540, after it is determined that the obtained advertisement platform is not in the target device information base, the second determining module 530 further determines whether the obtained advertisement platform device information is in the basic device information base, and when the obtained advertisement platform is not in the basic device information base, the first updating module 540 writes the obtained advertisement platform information into the basic device information base to update the basic device information base, because the advertisement platform device information identical to the advertisement platform device information to which the advertisement is to be delivered by the advertiser is determined in the basic device information base when the target device information base is established, the basic device information base does not necessarily include all the advertisement platform device information to which the advertisement is to be delivered by the advertiser, and by updating the device information base, target device information omission in follow-up suggestion of the target device information base can be reduced, and the advertisement putting coverage effect is improved.
FIG. 8 is a diagram illustrating an internal structure of a computer device in one embodiment. The computer device may specifically be computer device 120 in fig. 1. As shown in fig. 8, the computer apparatus includes a processor, a memory, a network interface, an input device, and a display screen connected through a system bus. Wherein the memory includes a non-volatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system and may also store a computer program that, when executed by the processor, causes the processor to implement the advertisement delivery method. The internal memory may also have stored therein a computer program that, when executed by the processor, causes the processor to perform an advertisement delivery method. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the computer equipment, an external keyboard, a touch pad or a mouse and the like.
Those skilled in the art will appreciate that the architecture shown in fig. 8 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
In one embodiment, the advertisement delivery apparatus provided by the present application may be implemented in the form of a computer program, and the computer program may be run on a computer device as shown in fig. 8. The memory of the computer device may store various program modules constituting the advertisement delivery apparatus, such as the obtaining module 510, the first judging module 520, the second judging module 530 and the first updating module 540 shown in fig. 6. The computer program constituted by the respective program modules causes the processor to execute the steps in the advertisement delivery method of the embodiments of the present application described in the present specification.
For example, the computer device shown in fig. 8 may execute step S202 through the acquisition module 510 in the advertisement delivery apparatus shown in fig. 6, execute step S204 through the first judgment module 520, execute step S206 through the second judgment module 530, and execute step S208 through the first updating module 540.
In another embodiment of the present invention, as shown in fig. 7, there is provided an advertisement delivery system including:
an advertisement platform 140 for displaying advertisements;
an advertisement delivery platform 150 comprising an advertisement delivery device as described above, the advertisement delivery platform being configured to: acquiring equipment information of the advertisement platform; judging whether the obtained advertisement platform equipment information is in a target equipment information base or not, wherein the target equipment information base is a set of advertisement platform equipment information of which the advertiser end needs to put advertisements in a basic equipment information base; when the obtained advertisement platform equipment information is in a target equipment information base, sending advertisement information to the advertisement platform; otherwise, judging whether the equipment information of the advertisement platform is in a basic equipment information base; when the equipment information of the advertisement platform is not in a basic equipment information base, writing the obtained equipment information of the advertisement platform into the basic equipment information base so as to update the basic equipment information base;
and the advertiser end 160 is used for sending the advertisement platform device information needing to be advertised to the advertisement delivery platform.
In the embodiment of the present invention, a display is disposed on the advertisement platform 140, the advertisement platform 140 is used for displaying advertisements, the specific device of the advertisement platform 140 is not limited, and the advertisement platform 140 and the advertisement delivery platform 150 may be connected through a network.
In the embodiment of the present invention, the advertisement delivery device in the advertisement delivery platform 150 is not limited, and the functions thereof correspond to the functions of the advertisement delivery device in the foregoing, which are not described in detail herein.
In the embodiment of the invention, the advertiser end refers to a terminal with the advertisement delivery requirement, and the advertiser end can send the device information of the target advertisement platform to the advertisement delivery platform through the comparison interface. The advertiser side may also be configured to determine whether the obtained advertisement platform device information is advertisement platform device information that needs to be advertised, where the specific determination process is not limited in this embodiment, for example, by comparing the advertisement platform device information received from the advertisement platform with device information of a target advertisement platform, when the device information of the target advertisement platform has the same advertisement platform device information as the advertisement platform device information received by the target advertisement platform, it is determined to be the device information of the target advertisement platform, otherwise, it is not the device information of the target advertisement platform, and a result is fed back to the advertisement delivery platform.
In one embodiment, a computer device is proposed, the computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the following steps when executing the computer program:
step S202, obtaining advertisement platform equipment information;
step S204, judging whether the obtained advertisement platform equipment information is in a target equipment information base, wherein the target equipment information base is a set of advertisement platform equipment information of which the advertiser end needs to put advertisements;
step S206, if not, judging whether the obtained advertisement platform equipment information is in the basic equipment information base, wherein the basic equipment information base is a preset set comprising a plurality of advertisement platform equipment information;
and S208, if not, writing the acquired advertisement platform equipment information into the basic equipment information base so as to update the basic equipment information base.
In one embodiment, a computer readable storage medium is provided, having a computer program stored thereon, which, when executed by a processor, causes the processor to perform the steps of:
step S202, obtaining advertisement platform equipment information;
step S204, judging whether the obtained advertisement platform equipment information is in a target equipment information base, wherein the target equipment information base is a set of advertisement platform equipment information of which the advertiser end needs to put advertisements;
step S206, if not, judging whether the obtained advertisement platform equipment information is in the basic equipment information base, wherein the basic equipment information base is a preset set comprising a plurality of advertisement platform equipment information;
and S208, if not, writing the acquired advertisement platform equipment information into the basic equipment information base so as to update the basic equipment information base.
It should be understood that, although the steps in the flowcharts of the embodiments of the present invention are shown in sequence as indicated by the arrows, the steps are not necessarily performed in sequence as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least a portion of the steps in various embodiments may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performance of the sub-steps or stages is not necessarily sequential, but may be performed in turn or alternately with other steps or at least a portion of the sub-steps or stages of other steps.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a non-volatile computer-readable storage medium, and can include the processes of the embodiments of the methods described above when the program is executed. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the embodiments described above may be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the embodiments described above are not described, but should be considered as being within the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present invention, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention. Therefore, the protection scope of the present patent shall be subject to the appended claims.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents and improvements made within the spirit and principle of the present invention are intended to be included within the scope of the present invention.
Claims (10)
1. An advertisement delivery method, characterized in that the advertisement delivery method comprises:
acquiring advertisement platform equipment information;
judging whether the obtained advertisement platform equipment information is in a target equipment information base or not, wherein the target equipment information base is a set of advertisement platform equipment information of which an advertiser end needs to put advertisements in a basic equipment information base;
if not, judging whether the obtained advertisement platform equipment information is in the basic equipment information base or not, wherein the basic equipment information base is a preset set comprising a plurality of pieces of advertisement platform equipment information;
and if not, writing the acquired advertisement platform equipment information into the basic equipment information base so as to update the basic equipment information base.
2. The advertisement delivery method according to claim 1, further comprising:
sending the obtained advertisement platform equipment information to an advertiser terminal to judge whether the obtained advertisement platform equipment information is target advertisement platform equipment information or not;
and receiving feedback information of the advertiser terminal, and writing the acquired advertisement platform equipment information into the target equipment information base to update the target equipment information base when the received feedback information is positive.
3. The advertisement delivery method according to claim 1, further comprising:
and establishing a target equipment information base.
4. The method of claim 3, wherein the establishing a target device information base comprises:
acquiring advertisement platform equipment information to be released by an advertiser;
the information of the advertisement platform equipment to be released by the advertiser end is collided with the information of the advertisement platform equipment in the basic equipment information base;
and storing the advertisement platform equipment information which is the same as the advertisement platform equipment information to be released by the advertiser terminal in the basic equipment information base, thereby establishing the target equipment information base.
5. The method of claim 1, wherein determining whether the obtained advertisement platform device information is in a target device information base comprises:
determining a target device bloom filter;
and searching whether the obtained advertisement platform equipment information is in the target equipment information base or not by using the target equipment bloom filter.
6. An advertisement delivery device, characterized in that the advertisement delivery device comprises:
the acquisition module is used for acquiring the information of the advertisement platform equipment;
the first judgment module is used for judging whether the acquired advertisement platform equipment information is in a target equipment information base, wherein the target equipment information base is a set of advertisement platform equipment information of which an advertiser end needs to put advertisements in a basic equipment information base;
the second judgment module is used for judging whether the obtained advertisement platform equipment information is in a basic equipment information base or not when the obtained advertisement platform equipment information is not in a target equipment information base, wherein the basic equipment information base is a preset set comprising a plurality of pieces of advertisement platform equipment information;
and the first updating module is used for writing the acquired advertisement platform equipment information into the basic equipment information base to update the basic equipment information base when the acquired advertisement platform equipment information is not in the basic equipment information base.
7. A computer arrangement comprising a memory and a processor, the memory having stored thereon a computer program that, when executed by the processor, causes the processor to carry out the steps of a method of advertisement delivery according to any of claims 1 to 5.
8. A computer-readable storage medium, having a computer program stored thereon, which, when executed by a processor, causes the processor to carry out the steps of a method of advertisement delivery according to any of claims 1 to 5.
9. An advertisement delivery system, comprising:
an advertisement platform for displaying advertisements;
an advertising platform comprising an advertising device of claim 6, the advertising platform being configured to: acquiring equipment information of the advertisement platform; judging whether the obtained advertisement platform equipment information is in a target equipment information base or not, wherein the target equipment information base is a set of advertisement platform equipment information of which the advertiser end needs to put advertisements in a basic equipment information base; when the obtained advertisement platform equipment information is in a target equipment information base, sending advertisement information to the advertisement platform; otherwise, judging whether the equipment information of the advertisement platform is in a basic equipment information base; when the equipment information of the advertisement platform is not in a basic equipment information base, writing the obtained equipment information of the advertisement platform into the basic equipment information base so as to update the basic equipment information base;
and the advertisement main terminal is used for sending the advertisement platform equipment information needing to be launched with the advertisement to the advertisement launching platform.
10. An advertisement delivery system according to claim 9,
the advertisement putting platform is also used for sending the obtained advertisement platform equipment information to the advertiser end when the equipment information of the advertisement platform is not in the basic equipment information base, and writing the obtained advertisement platform equipment information into the target equipment information base to update the target equipment information base when the advertiser end confirms that the obtained advertisement platform equipment information is the advertisement platform equipment information needing putting the advertisement;
and the advertiser terminal is also used for judging whether the obtained advertisement platform equipment information is the advertisement platform equipment information needing to put the advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110068044.8A CN114064985A (en) | 2021-01-19 | 2021-01-19 | Advertisement putting method, device, computer equipment, storage medium and system |
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| CN202110068044.8A CN114064985A (en) | 2021-01-19 | 2021-01-19 | Advertisement putting method, device, computer equipment, storage medium and system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116055769A (en) * | 2023-03-31 | 2023-05-02 | 深圳市东信时代信息技术有限公司 | CID advertisement early warning method, apparatus, computer device and storage medium |
| CN116258524A (en) * | 2023-03-14 | 2023-06-13 | 深圳乐信软件技术有限公司 | Advertisement putting method, device, equipment and storage medium based on bloom filter |
-
2021
- 2021-01-19 CN CN202110068044.8A patent/CN114064985A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116258524A (en) * | 2023-03-14 | 2023-06-13 | 深圳乐信软件技术有限公司 | Advertisement putting method, device, equipment and storage medium based on bloom filter |
| CN116258524B (en) * | 2023-03-14 | 2024-02-02 | 深圳乐信软件技术有限公司 | Advertisement putting method, device, equipment and storage medium based on bloom filter |
| CN116055769A (en) * | 2023-03-31 | 2023-05-02 | 深圳市东信时代信息技术有限公司 | CID advertisement early warning method, apparatus, computer device and storage medium |
| CN116055769B (en) * | 2023-03-31 | 2023-08-04 | 深圳市东信时代信息技术有限公司 | CID advertisement early warning method, apparatus, computer device and storage medium |
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