CN116055769A - CID advertisement early warning method, apparatus, computer device and storage medium - Google Patents
CID advertisement early warning method, apparatus, computer device and storage medium Download PDFInfo
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- CN116055769A CN116055769A CN202310336644.7A CN202310336644A CN116055769A CN 116055769 A CN116055769 A CN 116055769A CN 202310336644 A CN202310336644 A CN 202310336644A CN 116055769 A CN116055769 A CN 116055769A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2541—Rights Management
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/903—Querying
- G06F16/90335—Query processing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0246—Traffic
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
Abstract
The invention discloses a CID advertisement early warning method, a device, computer equipment and a storage medium, wherein the method comprises the following steps: responding to the CID advertisement putting information verification instruction, and acquiring an initial CID advertisement putting information set; acquiring first identification fingerprints of each CID advertisement putting information and a matching result of each first identification fingerprint and a preset identification fingerprint library; deleting each CID advertisement putting information corresponding to the matching failure as a matching result to obtain a first CID advertisement putting information set; if the fact that the first advertiser corresponding to the CID advertisement putting information is in the first CID advertisement putting information set and the preset authorized advertiser white list are failed to match is determined, first early warning information is generated; and sending the first early warning information to the CID management end so as to perform unauthorized use early warning. The invention can prevent the CID service from being unauthorized used by comparing and identifying the fingerprint with the white list, avoid the waste of platform resources and reduce the loss.
Description
Technical Field
The present invention relates to the field of information pushing technologies, and in particular, to a CID advertisement early warning method, apparatus, computer device, and storage medium.
Background
CID (Click-ID) technology is currently being increasingly used in advertising technology. The advertisement putting system using the CID technology can transmit the order data of the electronic commerce platform back to the advertisement putting system, when the merchant puts the advertisement on the media platform, the merchant can check the information such as the click rate, the page residence time and the like of the advertisement, and the order data brought by each media platform can be obtained through the CID technology, so that the advertisement putting is optimized according to the condition of the order data of each media platform.
Current CID advertisement delivery systems are typically pushed by third party service providers and the third party service provider authorizes merchants (advertisers) to perform CID services for the third party service providers. The CID platforms of each third party service provider are different, and the merchant may select a different third party service provider to accept CID service, or switch between different CID platforms to confirm the advertisement placement at multiple angles. For merchants, if corresponding CID information is not properly configured in advertisement information when advertisements are put on, order data may not be returned in time; for third party service providers, if the CID technology service pushed by the third party service provider is used by unauthorized merchants, the CID platform resource may be wasted, and a certain loss may be caused.
Disclosure of Invention
The embodiment of the invention provides a CID advertisement early warning storage method, a device, computer equipment and a storage medium, which aim to solve the problems that the CID technology is easy to be unauthorized used, so that platform resources are wasted and loss is caused in the prior art method.
In a first aspect, an embodiment of the present invention provides a CID advertisement early warning method, including: acquiring CID advertisement putting information corresponding to a current advertiser;
responding to the CID advertisement putting information verification instruction, and acquiring an initial CID advertisement putting information set;
acquiring a first identification fingerprint corresponding to each CID advertisement putting information in the initial CID advertisement putting information set and a matching result of the first identification fingerprint corresponding to each CID advertisement putting information and a preset identification fingerprint library;
deleting each CID advertisement putting information corresponding to the matching failure as a matching result from the initial CID advertisement putting information set to obtain a first CID advertisement putting information set;
if the fact that the first advertisers corresponding to the CID advertisement putting information are in the first CID advertisement putting information set and the preset authorized advertisers white list are failed to match is determined, first early warning information is generated;
and sending the first early warning information to a CID management end so as to perform unauthorized use early warning.
In a second aspect, an embodiment of the present invention provides a CID advertisement early warning apparatus, including:
an acquisition unit configured to: responding to the CID advertisement putting information verification instruction, and acquiring an initial CID advertisement putting information set;
the matching unit is used for acquiring a first identification fingerprint corresponding to each CID advertisement putting information in the initial CID advertisement putting information set and a matching result of the first identification fingerprint corresponding to each CID advertisement putting information and a preset identification fingerprint library;
a deleting unit, configured to delete each CID advertisement placement information corresponding to the matching failure as a matching result from the initial CID advertisement placement information set, to obtain a first CID advertisement placement information set;
an early warning unit for: if the fact that the first advertisers corresponding to the CID advertisement putting information are in the first CID advertisement putting information set and the preset authorized advertisers white list are failed to match is determined, first early warning information is generated;
and the sending unit is used for sending the first early warning information to the CID management end so as to perform unauthorized use early warning.
In a third aspect, an embodiment of the present invention provides a computer device, including a memory, a processor, and a computer program stored in the memory and capable of running on the processor, where the computer program is executed by the processor to implement the CID advertisement early warning method.
In a fourth aspect, embodiments of the present invention provide a computer readable storage medium storing a computer program comprising program instructions that, when executed by a processor, cause the processor to perform the CID advertisement early warning method described above.
The embodiment of the invention provides a CID advertisement early warning method, a CID advertisement early warning device, computer equipment and a storage medium, wherein the method comprises the following steps: responding to the CID advertisement putting information verification instruction, and acquiring an initial CID advertisement putting information set; acquiring a first identification fingerprint corresponding to each CID advertisement putting information in the initial CID advertisement putting information set and a matching result of the first identification fingerprint corresponding to each CID advertisement putting information and a preset identification fingerprint library; deleting each CID advertisement putting information corresponding to the matching failure as a matching result from the initial CID advertisement putting information set to obtain a first CID advertisement putting information set; if the fact that the first advertisers corresponding to the CID advertisement putting information are in the first CID advertisement putting information set and the preset authorized advertisers white list are failed to match is determined, first early warning information is generated; and sending the first early warning information to a CID management end so as to perform unauthorized use early warning. According to the embodiment of the invention, the identification fingerprint in the advertisement information put by the CID advertiser is compared with the CID service identification fingerprint provided by the third-party service provider, so that the CID service can be prevented from being used by an unauthorized advertiser, the waste of CID platform resources is further avoided, and the effect of reducing loss is achieved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic diagram of an application scenario of a CID advertisement pre-warning method according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart of a CID advertisement pre-warning method provided by an embodiment of the invention;
FIG. 3 is a schematic block diagram of a CID advertising system;
FIG. 4 is a schematic flow chart of a first sub-process in the CID advertisement pre-warning method according to an embodiment of the present invention;
FIG. 5 is a schematic flow chart of a second sub-process in the CID advertisement pre-warning method according to the embodiment of the present invention;
FIG. 6 is a schematic flow chart of a third sub-process in the CID advertisement pre-warning method according to the embodiment of the present invention;
FIG. 7 is a schematic flow chart of a fourth sub-process in the CID advertisement pre-warning method according to the embodiment of the present invention;
FIG. 8 is a schematic block diagram of a CID advertising pre-warning device provided by an embodiment of the invention;
fig. 9 is a schematic block diagram of a computer device according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are some, but not all embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
It should be understood that the terms "comprises" and "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the invention is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in this specification and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in the present specification and the appended claims refers to any and all possible combinations of one or more of the associated listed items, and includes such combinations.
Referring to fig. 1 and fig. 2, fig. 1 is a schematic diagram of an application scenario of a CID advertisement early warning method according to an embodiment of the present invention, and fig. 2 is a schematic flowchart of a CID advertisement early warning method according to an embodiment of the present invention. The CID advertisement early warning method is applied to the monitoring server. The monitoring server can be one server in the CID platform provided by the third party, can monitor and verify the CID advertisement putting information sent by the corresponding CID advertiser under the authorized agency account stored in the advertisement server, and can send the monitored and verified data to the management server so that the management server can conduct authority management on the CID platform.
It should be noted that, in fig. 1, only one monitoring server is illustrated, and in the actual operation process, a plurality of monitoring servers may be provided to monitor data in different advertisement servers corresponding to different authorized agents respectively.
In order to make the description clear, the CID advertisement delivery technique will be described below.
Referring to fig. 3, fig. 3 is a schematic block diagram of a CID advertisement delivery system. For example, if the advertiser needs to popularize the commodity A, the advertiser can provide the advertisement demand, the advertisement plan and the advertisement creative basic information to the third party server, and after receiving various advertisement information given by the advertiser, the third party server can make a landing page or direct link corresponding to the commodity A, and meanwhile, can add a dedicated identification fingerprint after the landing page or direct link. The main purpose of the identification fingerprint is to enable a third party service provider to identify advertisements using the own CID service. After the landing page or the direct link is produced, the third party service provider can conduct CID advertisement delivery through the advertisement delivery platform, wherein the specific targets of the CID advertisement delivery are authorized agents, such as a media platform B, a social platform C and the like which are authorized to use the CID advertisement delivery. After the CID advertisement is put, a common network user can browse the CID advertisement of the commodity A on the media platform B or the social platform C, and after clicking the CID advertisement, the user jumps to a commodity A purchasing page in an electronic commerce platform linked with the CID advertisement. When the user clicks the order and completes purchasing the commodity A on the purchasing page, an order with CID information is generated, and the third party service provider can acquire the CID order by the e-commerce platform and acquire the CID information in the order. After the CID information is acquired, the third party server can transmit the CID information to the advertisement delivery platform for matching attribution, further acquire a client source corresponding to the current CID order, judge whether the client sees the advertisement through the media platform B or the social platform C and purchases the advertisement, and meanwhile enable the advertisement delivery platform to optimally distribute the advertisement according to the matching attribution result so as to provide more targeted advertisement delivery for users. Therefore, the advertisement added with the CID technology can acquire the order source of the user to verify and optimize the advertising effect.
Fig. 2 is a schematic flow chart of a CID advertisement early warning method provided by an embodiment of the present invention. As shown, the method includes the following steps S110-S150.
S110, responding to the CID advertisement putting information verification instruction, and acquiring an initial CID advertisement putting information set.
Before verifying and monitoring the CID advertisement information, the third party service provider needs to obtain massive CID advertisement information and advertiser information corresponding to the CID advertisement information on an authorized agent (such as a media platform a). In a specific operation, the CID advertisement placement information existing in the time period can be obtained and stored locally in the first preset time period, and the obtained CID advertisement placement information is used as a CID advertisement placement information aggregate. After the first preset time period is met, unified verification and monitoring can be carried out on the CID advertisement putting information in the obtained total set. When the CID advertisement placement information verification instruction is received, an initial CID advertisement placement information set may be obtained from the stored CID advertisement placement information total set, and the initial CID advertisement placement information set may include one or more pieces of CID advertisement placement information, that is, the initial CID advertisement placement information set is one of the CID advertisement placement information total sets. Specifically, the CID advertisement corresponding to the initial CID advertisement placement information set may use the CID technology of the current third party service provider, or may use the CID technology of other service providers, so that the CID technology home service provider existing therein needs to be verified.
S120, acquiring a first identification fingerprint corresponding to each CID advertisement delivery information in the initial CID advertisement delivery information set and a matching result of the first identification fingerprint corresponding to each CID advertisement delivery information and a preset identification fingerprint library.
When each piece of CID advertisement putting information is generated, the third party service merchant can add the corresponding identification fingerprint, so that if one piece of advertisement is the CID advertisement, the corresponding CID advertisement putting information necessarily comprises the identification fingerprint of the service merchant corresponding to the CID technology. Specifically, the first identification fingerprint may correspond to the current service provider or may correspond to other service providers, so that the first fingerprint information included in each CID advertisement delivery information needs to be matched with a preset identification fingerprint library to verify whether the CID technology used by each CID advertisement delivery information is the CID technology provided by the current service provider.
In one embodiment, referring to FIG. 4, step S120 may include steps S121-S122.
S121, analyzing and acquiring a first identification fingerprint corresponding to each CID advertisement putting information in the initial CID advertisement putting information set.
S122, matching the first identification fingerprint with each preset fingerprint in the preset identification fingerprint library to obtain a matching result corresponding to each CID advertisement putting information.
In this embodiment, the preset identification fingerprint library is a database pre-built by a third party service provider and stored with self-dedicated identification fingerprints, wherein the database contains all identification fingerprints corresponding to the self-CID technical service, that is, all identification fingerprints corresponding to the self-CID advertisement delivery information. After the first identification fingerprint is obtained, the first identification fingerprint can be compared with each preset identification fingerprint in a preset identification fingerprint library, and if the matching result of the first identification fingerprint and one of the preset identification fingerprints is successful, the current advertiser corresponding to the current first identification fingerprint can be determined to use the CID technology of the current third party service provider. After determining that the current advertiser uses the CID technology provided by the current third party service provider, there are two cases, the first case being that the current advertiser has acquired authorization of the current third party service provider, which is authorization to use the CID technology; the second case is that the current advertiser does not obtain authorization of the current third party facilitator, which is unauthorized to use CID technology. At this time, it is required to determine whether the current advertiser is in the preset authorized advertiser white list, so as to determine whether the current advertiser belongs to the first situation or the second situation.
In one embodiment, step S121 may further include steps A-B.
A. Analyzing the landing page information or the direct link information in each CID advertisement putting information;
B. and acquiring the first identification fingerprint contained in the landing page information or the direct link information.
In this embodiment, the CID advertisement delivery information may specifically be landing page information obtaining direct link information. The landing page information can be a propaganda page containing commodity information, the direct link can be a click page, and the user can jump to a purchase page corresponding to the commodity after clicking. Wherein, the first identification fingerprint information can be an identifiable special character string added in the CID advertisement putting information.
S130, deleting each CID advertisement putting information corresponding to the matching result that the matching is failed from the initial CID advertisement putting information set to obtain a first CID advertisement putting information set.
If the matching result is that the matching is failed, the CID advertisement putting information indicating that the matching is failed does not use the CID technology corresponding to the current service provider, at the moment, the CID advertisement putting information indicating that the matching is failed can be directly deleted from the initial CID advertisement putting information set, and subsequent authorization judgment is not carried out on the CID advertisement putting information, so that the judging efficiency is improved. After deleting the CID advertisement putting information, the initial CID advertisement putting information set is updated into a first CID advertisement putting information set, wherein all CID advertisement putting information successfully matched with the preset identification fingerprint of the current service provider is included.
In one embodiment, referring to FIG. 2, step S130 may be followed by steps S130a-S130b.
S130a, if the fact that the first advertiser corresponding to the CID advertisement putting information is successfully matched with the preset authorized advertiser white list exists in the first CID advertisement putting information set is determined, generating passing information;
and S130b, sending the passing information to a CID management end so as to pass the verification of the current first advertiser.
In this embodiment, when the first CID advertisement delivery information is concentrated and there is successful matching between the first advertiser and the preset authorized advertiser white list, it is indicated that the first advertiser is an advertiser using the current service provider CID technology, and the first advertiser has obtained the authorization of the third party service provider, which is a service for normally using the CID technology. At this time, the passing information corresponding to the first advertiser can be sent to the CID management end to pass the verification of the first advertiser, so that order data feedback and delivery optimization are normally performed on the CID advertisement delivery information corresponding to the first advertiser. After determining that the advertiser is authorized by the white list, all CID advertisement delivery information corresponding to the white list is set as authorized CID advertisement delivery information, and the corresponding CID advertisement delivery information stored in the CID advertisement delivery information total set is deleted to be used as a new authorized CID advertisement delivery information set, and in the next verification process, verification and judgment are not performed on the authorized CID advertisement delivery information set, so that verification and early warning efficiency is improved.
In an embodiment, referring to fig. 5, step S130 may further include steps S131-S133.
S131, taking each CID advertisement putting information corresponding to the matching failure as a second CID advertisement putting information set.
When each CID advertisement putting information which is identified as the fingerprint matching result and fails to match is deleted from the initial CID advertisement putting information set, the information is actually used as a new set, and further judging operation is carried out on the newly formed second CID advertisement putting information set.
And S132, if the fact that the second advertisers corresponding to the CID advertisement putting information exist in the second CID advertisement putting information set is successfully matched with the preset configured advertiser list is determined, generating second early warning information.
When the first identification fingerprint is subjected to matching authentication, each CID advertisement putting information in the second CID advertisement putting information set is correspondingly not matched with each fingerprint in the preset identification fingerprint library. At this time, it is specifically classified into two cases: the first case is that when CID advertisement putting information is produced, the exclusive identification fingerprint corresponding to the third party service provider is not configured correctly, so that the first identification fingerprint cannot be matched with the preset identification fingerprint; the second case is that the current CID advertisement placement information does not use the CID technology service of the current third party facilitator. In the first case, the third party server will not be able to determine the advertiser to which the current CID advertisement placement information corresponds, and will not be able to further return the order data, nor optimize the advertisement placement. To avoid possible losses to the current advertiser in the first case, a further confirmation is required by reading the configured advertiser list.
Actually stored in the configured advertiser list are all configured advertisers that have confirmed CID advertisement configuration, meaning that all configured advertisers in the configured advertiser list are advertisers that determine to use the CID service of the current third party server or advertisers that determine to use the CID service of the current third party server. If the current second advertiser does not match each configured advertiser, it may be determined that the current second advertiser is not an advertiser for which the current third party service provider needs to provide CID service, and at this time, second pre-warning information for the current second advertiser may be generated.
S133, sending the second early warning information to the current second advertiser so as to carry out early warning of incorrect configuration.
In this embodiment, after the second early warning information is sent to the current second advertiser and the early warning is performed with incorrect configuration, the advertiser can learn that the identification fingerprint in the current CID advertisement delivery information is filled in error, and at this time, the advertiser can modify the current CID advertisement delivery information, so that the CID advertisement performs normal order data feedback and delivery optimization, thereby avoiding the loss suffered by the advertiser.
In an embodiment, referring to fig. 6, step S131 may further include steps S1311-S1312.
S1311, if it is determined that the second CID advertisement delivery information set has a failure in matching the second advertiser corresponding to the CID advertisement delivery information with the preset configured advertiser list, generating exclusion information;
s1312, the exclusion information is sent to the CID management end to exclude the current second advertiser.
In this embodiment, if the second advertiser corresponding to the current CID advertisement delivery information is not matched with each configured advertiser, it may be determined that the current second advertiser does not use the CID technical service provided by the current third party service provider, and at this time, exclusion information may be generated, so that the CID management end performs an exclusion operation on the current second advertiser. The second advertiser can be added into the exclusion list, in the next verification process, whether the advertiser corresponding to the current CID advertisement delivery information is the excluded advertiser in the exclusion list can be preferentially identified, if the advertiser is determined to be the excluded advertiser, the excluded advertiser is directly excluded, and the matching of the identification fingerprints is not carried out; if the excluded advertiser performs CID technical service authorization registration, the excluded advertiser is removed from the excluded list and is added into the authorized advertiser white list and the configured advertiser list, so that the recognition early warning efficiency is improved.
S140, judging whether a first advertiser corresponding to the CID advertisement putting information is matched with a preset authorized advertiser white list in the first CID advertisement putting information set; if yes, go to step S130a, otherwise go to step S150.
And S150, if the fact that the first advertisers corresponding to the CID advertisement putting information are in the first CID advertisement putting information set and the preset authorized advertiser white list are failed to match is determined, first early warning information is generated.
The authorized advertiser white list stores information of each authorized advertiser, wherein the authorized advertiser is an advertiser registered in advance in the current third party service provider, and can legally use CID technology corresponding to the current third party service provider, namely, the current third party service provider can feed order data back to an authorized advertiser, and can optimally put advertisements of the authorized advertiser. Therefore, if the current first advertiser does not match with each authorized advertiser, which means that the current advertiser does not belong to the authorized advertiser, the current first advertiser belongs to the CID technical service of the unauthorized use current third party server, and at this time, first early warning information for the current first advertiser needs to be generated to prevent unauthorized order data return and optimization caused by unauthorized use, avoid wasting platform resources and reduce loss.
In one embodiment, referring to fig. 7, step S150 may further include steps S151-S153.
S151, acquiring first identity information of the first advertiser and second identity information of each authorized advertiser in the authorized advertiser white list;
s152, matching the first identity information with each piece of second identity information;
and S153, if the first identity information and the second identity information are not matched, determining that the first advertiser fails to be matched with a preset authorized advertiser white list, and generating the first early warning information.
In this embodiment, the information stored in the authorized advertiser whitelist is specifically the second identity information of each authorized advertiser. The first identity information of the current first advertiser is compared with each second identity information, so that whether the current first advertiser is an authorized advertiser can be accurately determined. The second identity information can be stored in the form of an identity identification code, and a specific authorized character string can be added into the identification code of the second identity information to identify the second identity information of the authorized advertiser.
And S160, the first early warning information is sent to a CID management end so as to carry out unauthorized use early warning.
After the first early warning information for the current first advertiser is generated, the first early warning information can be sent to the CID management end for unauthorized use early warning, and the CID management end can further limit the current first advertiser. The CID management end can add the first currently unauthorized advertiser into the blacklist, add all CID advertisement putting information corresponding to the first currently unauthorized advertiser into an unauthorized CID advertisement putting information set, and delete all CID advertisement putting information in the unauthorized CID advertisement putting information set from the CID advertisement putting information total set at the same time so as to improve the verification and early warning efficiency of the next verification process.
Therefore, according to the embodiment of the invention, the identification fingerprint in the advertisement information put by the CID advertiser is compared with the CID service identification fingerprint provided by the third-party service provider, so that the CID service can be prevented from being used by an unauthorized advertiser, the waste of CID platform resources is avoided, and the effect of reducing loss is achieved.
Referring to fig. 8, fig. 8 is a schematic block diagram of a CID advertisement early warning device 80 according to an embodiment of the present invention. As shown in fig. 8, the present invention also provides a CID advertisement early-warning device 80 corresponding to the CID advertisement early-warning method. The device comprises a unit for executing the CID advertisement early warning method, and the device can be configured in a desktop computer, a tablet computer, a portable computer, and other terminals. Specifically, referring to fig. 5, the CID advertisement early warning device 80 includes an acquisition unit 81, a matching unit 82, a deletion unit 83, an early warning unit 84, and a transmission unit 85.
An acquisition unit 81 for: responding to the CID advertisement putting information verification instruction, and acquiring an initial CID advertisement putting information set;
a matching unit 82, configured to obtain a first identification fingerprint corresponding to each CID advertisement delivery information in the initial CID advertisement delivery information set, and a matching result of the first identification fingerprint corresponding to each CID advertisement delivery information and a preset identification fingerprint library;
and a deleting unit 83, configured to delete each CID advertisement placement information corresponding to the matching result being the matching failure from the initial CID advertisement placement information set, to obtain a first CID advertisement placement information set.
An early warning unit 84 for: if the fact that the first advertisers corresponding to the CID advertisement putting information are in the first CID advertisement putting information set and the preset authorized advertisers white list are failed to match is determined, first early warning information is generated;
and a sending unit 85, configured to send the first early warning information to a CID management end for performing unauthorized use early warning.
In an embodiment, the deleting unit 83 is further configured to: if the fact that the first advertiser corresponding to the CID advertisement putting information is successfully matched with the preset authorized advertiser white list exists in the first CID advertisement putting information set is determined, generating passing information;
the early warning unit 84 is also configured to: and sending the passing information to a CID management end so as to pass the verification of the current first advertiser.
In an embodiment, the matching unit 82 is further configured to: if the first identification fingerprint fails to match with the preset identification fingerprint in the preset identification fingerprint library, determining whether the current advertiser is matched with a configured advertiser in a preset configured advertiser list.
In an embodiment, the matching unit 82 is further configured to: aiming at each CID advertisement putting information in the initial CID advertisement putting information set, correspondingly analyzing and obtaining a first identification fingerprint; and matching the first identification fingerprint with each preset fingerprint in the preset identification fingerprint library to obtain a matching result corresponding to each CID advertisement putting information.
In an embodiment, the matching unit 82 is further configured to: analyzing the landing page information or the direct link information in each CID advertisement putting information; and acquiring the first identification fingerprint contained in the landing page information or the direct link information.
In an embodiment, the early warning unit 84 is further configured to: if there is no match between the current advertiser and each of the configured advertisers in the list of configured advertisers, then exclusion information is generated. The transmitting unit 85 is further configured to: and sending the exclusion information to the CID management end so as to exclude the current advertiser.
In an embodiment, the matching unit 82 is further configured to: and taking each CID advertisement putting information corresponding to the matching failure as a second CID advertisement putting information set. The early warning unit 84 is also configured to: and if the fact that the second advertisers corresponding to the CID advertisement putting information exist in the second CID advertisement putting information set is successfully matched with the preset configured advertiser list is determined, generating second early warning information. The transmitting unit 85 is further configured to: and sending the second early warning information to the current second advertiser so as to carry out early warning of incorrect configuration.
In an embodiment, the early warning unit 84 is further configured to: if it is determined that the second CID advertisement putting information is in the second CID advertisement putting information set and the matching of the second advertiser corresponding to the CID advertisement putting information and the preset configured advertiser list fails, generating the exclusion information. The transmitting unit 85 is further configured to: and sending the exclusion information to the CID management end so as to exclude the current second advertiser.
In an embodiment, the early warning unit 84 is further configured to: acquiring first identity information of the first advertiser and second identity information of each authorized advertiser in the authorized advertiser white list; matching the first identity information with each piece of second identity information; if the first identity information and the second identity information are not matched, the fact that the first advertiser is matched with a preset authorized advertiser white list is determined to be failed, and the first early warning information is generated.
It should be noted that, it can be clearly understood by those skilled in the art that the specific implementation process of the CID advertisement early warning device and each unit may refer to the corresponding description in the foregoing method embodiment, and for convenience and brevity of description, the detailed description is omitted herein.
The CID advertisement early warning apparatus described above may be implemented in the form of a computer program that can be run on a computer device as shown in fig. 9.
Referring to fig. 9, fig. 9 is a schematic block diagram of a computer device 900 according to an embodiment of the present application. The computer device can be a terminal or a server, wherein the terminal can be an electronic device with an image display function, such as a smart phone, a tablet computer, a notebook computer, a desktop computer, a personal digital assistant, a wearable device and the like. The server may be an independent server or a server cluster formed by a plurality of servers.
With reference to fig. 9, the computer device 900 includes a processor 902 and a memory and network interface 905 connected by a system bus, wherein the memory may include a storage medium 903 and an internal memory 904.
The storage medium 903 may store an operating system and computer programs. The computer program includes program instructions that, when executed, cause the processor to perform a CID advertisement warning method.
The processor 902 is operable to provide computing and control capabilities to support the operation of the overall computer device 900.
The internal memory 904 provides an environment for the execution of a computer program 9032 in the storage medium 903, which when executed by the processor 902, causes the processor 902 to perform a CID advertisement early warning method.
The network interface 905 is used for network communication with other devices. It will be appreciated by those skilled in the art that the structure shown in fig. 9 is merely a block diagram of a portion of the structure associated with the present application and does not constitute a limitation of the computer device 900 to which the present application is applied, and that a particular computer device 900 may include more or fewer components than shown, or may combine certain components, or have a different arrangement of components.
Wherein the processor 902 is configured to execute a computer program 9032 stored in a memory, so as to implement the following steps:
responding to the CID advertisement putting information verification instruction, and acquiring an initial CID advertisement putting information set;
acquiring a first identification fingerprint corresponding to each CID advertisement putting information in the initial CID advertisement putting information set and a matching result of the first identification fingerprint corresponding to each CID advertisement putting information and a preset identification fingerprint library;
deleting each CID advertisement putting information corresponding to the matching failure as a matching result from the initial CID advertisement putting information set to obtain a first CID advertisement putting information set;
if the fact that the first advertisers corresponding to the CID advertisement putting information are in the first CID advertisement putting information set and the preset authorized advertisers white list are failed to match is determined, first early warning information is generated;
and sending the first early warning information to a CID management end so as to perform unauthorized use early warning.
It should be appreciated that in embodiments of the present application, the processor may be a central processing unit (Central Processing Unit, CPU), which may also be other general purpose processors, digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), off-the-shelf programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or the like. Wherein the general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
Those skilled in the art will appreciate that all or part of the flow in a method embodying the above described embodiments may be accomplished by computer programs instructing the relevant hardware. The computer program comprises program instructions, and the computer program can be stored in a storage medium, which is a computer readable storage medium. The program instructions are executed by at least one processor in the computer system to implement the flow steps of the embodiments of the method described above.
Accordingly, the present invention also provides a storage medium. The storage medium may be a computer readable storage medium. The storage medium stores a computer program, wherein the computer program includes program instructions. The program instructions, when executed by the processor, cause the processor to perform the steps of:
responding to the CID advertisement putting information verification instruction, and acquiring an initial CID advertisement putting information set;
acquiring a first identification fingerprint corresponding to each CID advertisement putting information in the initial CID advertisement putting information set and a matching result of the first identification fingerprint corresponding to each CID advertisement putting information and a preset identification fingerprint library;
deleting each CID advertisement putting information corresponding to the matching failure as a matching result from the initial CID advertisement putting information set to obtain a first CID advertisement putting information set;
if the fact that the first advertisers corresponding to the CID advertisement putting information are in the first CID advertisement putting information set and the preset authorized advertisers white list are failed to match is determined, first early warning information is generated;
and sending the first early warning information to a CID management end so as to perform unauthorized use early warning.
The storage medium may be a U-disk, a removable hard disk, a Read-Only Memory (ROM), a magnetic disk, or an optical disk, or other various computer-readable storage media that can store program codes.
Those of ordinary skill in the art will appreciate that the elements and algorithm steps described in connection with the embodiments disclosed herein may be embodied in electronic hardware, in computer software, or in a combination of the two, and that the elements and steps of the examples have been generally described in terms of function in the foregoing description to clearly illustrate the interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
In the several embodiments provided by the present invention, it should be understood that the disclosed apparatus and method may be implemented in other manners. For example, the device embodiments described above are merely illustrative. For example, the division of each unit is only one logic function division, and there may be another division manner in actual implementation. For example, multiple units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed.
The steps in the method of the embodiment of the invention can be sequentially adjusted, combined and deleted according to actual needs. The units in the device of the embodiment of the invention can be combined, divided and deleted according to actual needs. In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit.
The integrated unit may be stored in a storage medium if implemented in the form of a software functional unit and sold or used as a stand-alone product. Based on such understanding, the technical solution of the present invention is essentially or a part contributing to the prior art, or all or part of the technical solution may be embodied in the form of a software product stored in a storage medium, comprising several instructions for causing a computer device (which may be a personal computer, a terminal, a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present invention.
While the invention has been described with reference to certain preferred embodiments, it will be understood by those skilled in the art that various changes and substitutions of equivalents may be made and equivalents will be apparent to those skilled in the art without departing from the scope of the invention. Therefore, the protection scope of the invention is subject to the protection scope of the claims.
Claims (10)
1. The CID advertisement early warning method is characterized by comprising the following steps:
responding to the CID advertisement putting information verification instruction, and acquiring an initial CID advertisement putting information set;
acquiring a first identification fingerprint corresponding to each CID advertisement putting information in the initial CID advertisement putting information set and a matching result of the first identification fingerprint corresponding to each CID advertisement putting information and a preset identification fingerprint library;
deleting each CID advertisement putting information corresponding to the matching failure as a matching result from the initial CID advertisement putting information set to obtain a first CID advertisement putting information set;
if the fact that the first advertisers corresponding to the CID advertisement putting information are in the first CID advertisement putting information set and the preset authorized advertisers white list are failed to match is determined, first early warning information is generated;
and sending the first early warning information to a CID management end so as to perform unauthorized use early warning.
2. The method of claim 1, wherein the obtaining the first identification fingerprint corresponding to each CID advertisement delivery information in the initial CID advertisement delivery information set and the matching result of the first identification fingerprint corresponding to each CID advertisement delivery information and the preset identification fingerprint library comprises:
aiming at each CID advertisement putting information in the initial CID advertisement putting information set, correspondingly analyzing and obtaining a first identification fingerprint;
and matching the first identification fingerprint with each preset fingerprint in the preset identification fingerprint library to obtain a matching result corresponding to each CID advertisement putting information.
3. The method of claim 2, wherein the parsing the first identification fingerprint for each CID advertisement placement information in the initial CID advertisement placement information set comprises:
analyzing landing page information or direct link information in each CID advertisement putting information;
and acquiring the first identification fingerprint contained in the landing page information or the direct link information.
4. The method of claim 1, wherein deleting each CID advertisement placement information corresponding to the matching result as the matching failure from the initial CID advertisement placement information set, after obtaining the first CID advertisement placement information set, further comprises:
if the fact that the first advertiser corresponding to the CID advertisement putting information is successfully matched with the preset authorized advertiser white list exists in the first CID advertisement putting information set is determined, generating passing information;
and sending the passing information to a CID management end so as to pass the verification of the current first advertiser.
5. The method of claim 1, wherein deleting each CID advertisement placement information corresponding to the matching result as the matching failure from the initial CID advertisement placement information set to obtain the first CID advertisement placement information set, further comprises:
taking each CID advertisement putting information corresponding to the matching failure as a second CID advertisement putting information set;
if the fact that the second advertisers corresponding to the CID advertisement putting information are successfully matched with the preset configured advertiser list exists in the second CID advertisement putting information set is determined, second early warning information is generated;
and sending the second early warning information to the current second advertiser so as to carry out early warning of incorrect configuration.
6. The method of claim 5, wherein after using each CID advertisement placement information corresponding to the matching result as the matching failure as the second CID advertisement placement information set, further comprising:
if the fact that the second advertisers corresponding to the CID advertisement putting information are in the second CID advertisement putting information set and the preset configured advertiser list are failed to match is determined, generating exclusion information;
and sending the exclusion information to the CID management end so as to exclude the current second advertiser.
7. The method of claim 1, wherein generating the first pre-warning information if it is determined that the first advertiser corresponding to the CID advertisement placement information in the first CID advertisement placement information set fails to match the preset authorized advertiser white list comprises:
acquiring first identity information of the first advertiser and second identity information of each authorized advertiser in the authorized advertiser white list;
matching the first identity information with each piece of second identity information;
if the first identity information and the second identity information are not matched, the fact that the first advertiser is matched with a preset authorized advertiser white list is determined to be failed, and the first early warning information is generated.
8. A CID advertisement warning device, comprising:
an acquisition unit configured to: responding to the CID advertisement putting information verification instruction, and acquiring an initial CID advertisement putting information set;
the matching unit is used for acquiring a first identification fingerprint corresponding to each CID advertisement putting information in the initial CID advertisement putting information set and a matching result of the first identification fingerprint corresponding to each CID advertisement putting information and a preset identification fingerprint library;
a deleting unit, configured to delete each CID advertisement placement information corresponding to the matching failure as a matching result from the initial CID advertisement placement information set, to obtain a first CID advertisement placement information set;
an early warning unit for: if the fact that the first advertisers corresponding to the CID advertisement putting information are in the first CID advertisement putting information set and the preset authorized advertisers white list are failed to match is determined, first early warning information is generated;
and the sending unit is used for sending the first early warning information to the CID management end so as to perform unauthorized use early warning.
9. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the computer program when executed by the processor implements the CID advertisement early warning method of any one of claims 1-7.
10. A computer readable storage medium, characterized in that the storage medium stores a computer program comprising program instructions that, when executed by a processor, cause the processor to perform the CID advertisement early warning method of any of claims 1-7.
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