CN104571516B - Interactive advertisement system - Google Patents

Interactive advertisement system Download PDF

Info

Publication number
CN104571516B
CN104571516B CN201410853882.6A CN201410853882A CN104571516B CN 104571516 B CN104571516 B CN 104571516B CN 201410853882 A CN201410853882 A CN 201410853882A CN 104571516 B CN104571516 B CN 104571516B
Authority
CN
China
Prior art keywords
interactive
template
information
dimensional coordinate
input
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201410853882.6A
Other languages
Chinese (zh)
Other versions
CN104571516A (en
Inventor
胡绍卿
黄季冬
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Wuhan Vivmotion Science & Technology Co Ltd
Original Assignee
Wuhan Vivmotion Science & Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Wuhan Vivmotion Science & Technology Co Ltd filed Critical Wuhan Vivmotion Science & Technology Co Ltd
Priority to CN201410853882.6A priority Critical patent/CN104571516B/en
Publication of CN104571516A publication Critical patent/CN104571516A/en
Application granted granted Critical
Publication of CN104571516B publication Critical patent/CN104571516B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address

Abstract

A kind of interactive advertisement system, including：Harvester, for gathering the information before advertisement machine as interactive input information；Content template, for ad material to be converted into media file according to input；Stencil-chosen module, for for selection of materials one or more template；And set template parameter；Processing module, according to the interactive information of collection and stencil-chosen information, adjust the display of material；Display module, the output information for Display processing module.The present invention solves the problems, such as that existing advertisement machine is weak to audient's attraction by introducing interaction technique, by using the system so that layman can also make and issue the advertisement for possessing interaction effect, reduces technical threshold and the difficulty of marketing.

Description

Interactive advertisement system
Technical field
The present invention relates to human-computer interaction technical field, more particularly to a kind of interactive advertisement system.
Background technology
Existing advertisement machine scheme such as brush screen machine, playbill machine etc. is by the matured product of market test, but as it covers Lid rate has had no attraction close to saturation to audient.The present invention has created new dynamic content preparation method so that does not know about technology The user of details can also make with issuing interactive ad content, significantly reduce the threshold for making man-machine interaction content, simultaneously Solve the problems, such as that conventional ads machine can not attract audient.
The content of the invention
A kind of the defects of the technical problem to be solved in the present invention is to be directed in the prior art, there is provided interactive advertisement system.
The technical solution adopted for the present invention to solve the technical problems is：A kind of interactive advertisement system, including：
Harvester, include cromogram as interactive input information, the information of collection for gathering the information before advertisement machine The three-dimensional coordinate of point, the three-dimensional coordinate and sound of human synovial in picture, visual field；
Content template, for ad material to be converted into media file according to input；The content template includes：
Coordinate mapping template, for the three-dimensional coordinate according to input（x,y,z）Change mapping ad material coordinate become Change, wherein z is zoom factor；
Pattern-recognition template, for by one group of three-dimensional coordinate at a certain moment or one group of three-dimensional coordinate in a period Sequence inputting identification matching is a default pattern, according to the change of the mode map ad material of identification；The default mould Formula is stored in database；
Image gang form, for the Color Image Processing to input or do not handle, content is combined into ad material；
Keying template, for by the three dimensional space coordinate information binaryzation of input,（The binaryzation belongs to tracking object Pixel be 1, be not belonging to for 0）, the pixel of same position in ad material is divided into two classes as key, by input with The pixel of track object takes out is combined into content with ad material；
Sound detection template, loudness, frequency and the duration attribute of sound are obtained for extracting, according to the different attribute of sound Map the change of ad material；
Language identification template, for by the sonic data of acquisition by speech recognition formed text data, and with it is default Text key word is matched, and the result obtained according to matching maps the change of ad material；
Stencil-chosen module, for for selection of materials one or more template；And set template parameter；
Processing module, according to the interactive information of collection and stencil-chosen information, adjust the display of material；
Display module, the output information for Display processing module.
By such scheme, the harvester also includes acoustic filtering device, for filtering environmental noise.
By such scheme, in the stencil-chosen module, the setting of parameter includes the size of template, and according to selected Template-setup corresponds to parameter.
By such scheme, described image combines with the combination of ad material for insertion.
By such scheme, the harvester is the feeling device in interactive advertising machine.
By such scheme, the interactive advertisement system also includes statistical module, and the statistical module includes：
By logging modle, the three-dimensional coordinate information record for the human synovial according to harvester passes through interactive advertisement Person-time of machine；
Logging modle is stopped, the three-dimensional coordinate change information identification record for the human synovial according to harvester is mutual Person-time stopped before dynamic advertisement machine；
Interactive logging modle, for the human synovial according to harvester the identification record of three-dimensional coordinate change information with mutually Interactive person-time of dynamic advertisement machine.
The beneficial effect comprise that：The present invention solves existing advertisement machine by introducing interaction technique and audient is inhaled The problem of gravitation is weak, by using the system so that layman can also make and issue the advertisement for possessing interaction effect, Reduce technical threshold and the difficulty of marketing.
Brief description of the drawings
Below in conjunction with drawings and Examples, the invention will be further described, in accompanying drawing：
Fig. 1 is the structural representation of the embodiment of the present invention.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, with reference to embodiments, to the present invention It is further elaborated.It should be appreciated that specific embodiment described herein is not used to limit only to explain the present invention The fixed present invention.
As shown in figure 1, a kind of interactive advertisement system, including：
Harvester, include cromogram as interactive input information, the information of collection for gathering the information before advertisement machine The three-dimensional coordinate of point, the three-dimensional coordinate and sound of human synovial in picture, visual field；Harvester also includes acoustic filtering device, uses In filtering environmental noise；
Content template, for ad material to be converted into media file according to interaction input information；The content template bag Include：
Coordinate mapping template, for the three-dimensional coordinate according to input（x,y,z）Change mapping ad material coordinate become Change, wherein z is zoom factor；
Pattern-recognition template, for by one group of three-dimensional coordinate at a certain moment or one group of three-dimensional coordinate in a period Sequence inputting identification matching is a default pattern, according to the change of the mode map ad material of identification；The default mould Formula is stored in database；
Image gang form, for the Color Image Processing to input or do not handle, content is combined into ad material；Figure As being that insertion is combined with the common combinations mode of ad material.
Keying template, for by the three dimensional space coordinate information binaryzation of input,（The binaryzation belongs to tracking object Pixel be 1, be not belonging to for 0）, the pixel of same position in ad material is divided into two classes as key, by input with The pixel of track object takes out is combined into content with ad material；
Sound detection template, loudness, frequency and the duration attribute of sound are obtained for extracting, according to the different attribute of sound Map the change of ad material；
Language identification template, for by the sonic data of acquisition by speech recognition formed text data, and with it is default Text key word is matched, and the result obtained according to matching maps the change of ad material；
Stencil-chosen module, for for selection of materials one or more template；And set template parameter；The stencil-chosen In module, the setting of parameter includes the size of template, and corresponds to parameter according to selected template-setup, such as：Coordinate maps Template changes coordinates regional for the corresponding of ad material.
Processing module, according to the interactive information of collection and stencil-chosen information, adjust the display of material；
Display module, the output information for Display processing module.
In the present embodiment, harvester is the feeling device in interactive advertising machine.
Interactive advertisement system also includes statistical module, and the statistical module includes：
By logging modle, the three-dimensional coordinate information record for the human synovial according to harvester passes through interactive advertisement Person-time of machine；
Logging modle is stopped, the three-dimensional coordinate change information identification record for the human synovial according to harvester is mutual Person-time stopped before dynamic advertisement machine；
Interactive logging modle, for the human synovial according to harvester the identification record of three-dimensional coordinate change information with mutually Interactive person-time of dynamic advertisement machine.
It should be appreciated that for those of ordinary skills, can according to the above description be improved or converted, And all these modifications and variations should all belong to the protection domain of appended claims of the present invention.

Claims (6)

  1. A kind of 1. interactive advertisement system, it is characterised in that including：
    Harvester, include coloured image as interactive input information, the information of collection for gathering the information before advertisement machine, regard The three-dimensional coordinate of point, the three-dimensional coordinate and sound of human synovial in；
    Content template, for ad material to be converted into media file according to input；The content template includes：
    Coordinate mapping template, for the three-dimensional coordinate according to input（x,y,z）Change mapping ad material changes in coordinates, its Middle z is zoom factor；
    Pattern-recognition template, for by one group of three-dimensional coordinate at a certain moment or one group of three-dimensional coordinate sequence in a period Input identification matching is a default pattern, according to the change of the mode map ad material of identification；
    Image gang form, for the Color Image Processing to input or do not handle, content is combined into ad material；
    Keying template, for by the three dimensional space coordinate information binaryzation of input, the binaryzation to be to belong to the picture of tracking object Element is set to 1, and what is be not belonging to is set to 0, the pixel of same position in ad material is divided into two classes as key, by the tracking of input The pixel of object takes out is combined into content with ad material；
    Sound detection template, loudness, frequency and the duration attribute of sound are obtained for extracting, mapped according to the different attribute of sound The change of ad material；
    Language identification template, for by the sonic data of acquisition by speech recognition formed text data, and with default text Keyword is matched, and the result obtained according to matching maps the change of ad material；
    Stencil-chosen module, for for selection of materials one or more template；And set template parameter；
    Processing module, according to the interactive information of collection and stencil-chosen information, adjust the display of material；
    Display module, the output information for Display processing module.
  2. 2. interactive advertisement system according to claim 1, it is characterised in that the harvester also includes acoustic filtering and filled Put, for filtering environmental noise.
  3. 3. interactive advertisement system according to claim 1, it is characterised in that in the stencil-chosen module, parameter is set Surely the size of template is included.
  4. 4. interactive advertisement system according to claim 1, it is characterised in that the combination of described image and ad material Combined to be embedded.
  5. 5. interactive advertisement system according to claim 1, it is characterised in that the harvester is installed in interactive advertisement Feeling device in machine.
  6. 6. interactive advertisement system according to claim 1, it is characterised in that the interactive advertisement system also includes statistics mould Block, the statistical module include：
    By logging modle, the three-dimensional coordinate information record for the human synovial according to harvester is by interactive advertising machine Person-time；
    Logging modle is stopped, the three-dimensional coordinate change information identification record for the human synovial according to harvester is interactive wide Person-time stopped before announcement machine；
    Interactive logging modle, the identification record of three-dimensional coordinate change information and the interaction for the human synovial according to harvester are wide Interactive person-time of announcement machine.
CN201410853882.6A 2014-12-31 2014-12-31 Interactive advertisement system Active CN104571516B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201410853882.6A CN104571516B (en) 2014-12-31 2014-12-31 Interactive advertisement system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201410853882.6A CN104571516B (en) 2014-12-31 2014-12-31 Interactive advertisement system

Publications (2)

Publication Number Publication Date
CN104571516A CN104571516A (en) 2015-04-29
CN104571516B true CN104571516B (en) 2018-01-05

Family

ID=53087794

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201410853882.6A Active CN104571516B (en) 2014-12-31 2014-12-31 Interactive advertisement system

Country Status (1)

Country Link
CN (1) CN104571516B (en)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106707805B (en) * 2015-11-18 2019-02-05 施政 The speech control system of more objects on interaction plate
CN106095869B (en) * 2016-06-03 2020-11-06 腾讯科技（深圳）有限公司 Advertisement information processing method, user equipment, background server and system
CN107220850A (en) * 2017-05-25 2017-09-29 努比亚技术有限公司 A kind of method for pushing of advertisement, terminal and computer-readable recording medium
CN109308625A (en) * 2017-07-27 2019-02-05 掌游天下（北京）信息技术股份有限公司 A kind of production method for playing advertisement, system and corresponding storage medium
CN108537574A (en) * 2018-03-20 2018-09-14 广东康云多维视觉智能科技有限公司 A kind of 3- D ads display systems and method
US11151615B2 (en) * 2018-03-23 2021-10-19 Casio Computer Co., Ltd. Advertisement management apparatus, advertisement management method, and computer readable storage medium
CN110264261A (en) * 2019-06-17 2019-09-20 浙江华坤道威数据科技有限公司 A kind of system and method that want advertisement is determined by speech analysis
CN111914523B (en) * 2020-08-19 2021-12-14 腾讯科技（深圳）有限公司 Multimedia processing method and device based on artificial intelligence and electronic equipment

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101079996A (en) * 2006-05-22 2007-11-28 北京盛开交互娱乐科技有限公司 An interactive digital multimedia making method based on video and audio
WO2012110828A1 (en) * 2011-02-17 2012-08-23 Metail Limited Computer implemented methods and systems for generating virtual body models for garment fit visualisation
CN103336578A (en) * 2013-07-05 2013-10-02 广州新节奏智能科技有限公司 Novel motion induction interactive advertising device
CN103384311A (en) * 2013-07-18 2013-11-06 博大龙 Method for generating interactive videos in batch mode automatically
CN103794160A (en) * 2012-10-29 2014-05-14 西安天动数字科技有限公司 Man-machine interaction advertisement machine
CN103903535A (en) * 2014-04-04 2014-07-02 贵州宝森科技有限公司 Double-screen interactive advertisement player

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101079996A (en) * 2006-05-22 2007-11-28 北京盛开交互娱乐科技有限公司 An interactive digital multimedia making method based on video and audio
WO2012110828A1 (en) * 2011-02-17 2012-08-23 Metail Limited Computer implemented methods and systems for generating virtual body models for garment fit visualisation
CN103794160A (en) * 2012-10-29 2014-05-14 西安天动数字科技有限公司 Man-machine interaction advertisement machine
CN103336578A (en) * 2013-07-05 2013-10-02 广州新节奏智能科技有限公司 Novel motion induction interactive advertising device
CN103384311A (en) * 2013-07-18 2013-11-06 博大龙 Method for generating interactive videos in batch mode automatically
CN103903535A (en) * 2014-04-04 2014-07-02 贵州宝森科技有限公司 Double-screen interactive advertisement player

Also Published As

Publication number Publication date
CN104571516A (en) 2015-04-29

Similar Documents

Publication Publication Date Title
CN104571516B (en) Interactive advertisement system
CN103077668B (en) Virtual interaction display system and method for agricultural products
CN102930454A (en) Intelligent 3D (Three Dimensional) advertisement recommendation method based on multiple perception technologies
CN104486680A (en) Video-based advertisement pushing method and system
CN104915000A (en) Multisensory biological recognition interaction method for naked eye 3D advertisement
CN104123545B (en) A kind of real-time human facial feature extraction and expression recognition method
CN105278794B (en) The synchronous hand-written recognition method of more people based on electromagnetic whiteboard, device and time writer
CN202917136U (en) Advertising device based on face recognition
CN106845390A (en) Video title generation method and device
CN105975581A (en) Media information display method, client and server
CN102812455A (en) Methods and arrangements relating to signal rich art
CN110175534A (en) Teaching assisting system based on multitask concatenated convolutional neural network
CN106960181A (en) A kind of pedestrian's attribute recognition approach based on RGBD data
Yargıç et al. A lip reading application on MS Kinect camera
CN107729490A (en) Clothes personalized designs method and apparatus based on multi-source dynamic knowledge collection of illustrative plates
CN103945140A (en) Method and system for generating video captions
CN203137756U (en) Intellisense multimedia interaction shopwindow
CN103747289A (en) Transmission method for elevator television advertisement and device employing method
CN105138763A (en) Method for real scene and reality information superposition in augmented reality
CN102929387A (en) Man-machine interaction method and man-machine interaction system based on common paper and pen
CN207335074U (en) Air purifier
CN107016823B (en) A kind of intelligence market early warning system
CN104850225A (en) Activity identification method based on multi-level fusion
CN109979014A (en) Augmented reality application generation system and method
CN204791813U (en) Digit sign system with statistics function

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant