CN108629628A - A kind of method and system of the quick self-defined test group of establishment moving advertising - Google Patents
A kind of method and system of the quick self-defined test group of establishment moving advertising Download PDFInfo
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- CN108629628A CN108629628A CN201810429798.XA CN201810429798A CN108629628A CN 108629628 A CN108629628 A CN 108629628A CN 201810429798 A CN201810429798 A CN 201810429798A CN 108629628 A CN108629628 A CN 108629628A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0243—Comparative campaigns
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Abstract
The invention belongs to the technical fields that moving advertising is launched, and in particular to a kind of method and system of the quick self-defined test group of establishment moving advertising；The technical issues of solution is：A kind of method and system of the higher quick self-defined test group of establishment moving advertising of efficiency is provided；The technical solution used for：Including S10, multiple variables are defined, and each variable is made to be presented in the form of a label；S20 establishes audient's layer label and intention layer label；S30, the automatic allocation rule of setting system, self-defined allocation rule and variable independent assortment rule；S40, reception pattern instruction and label selection instruction；S50 judges mode instruction, is such as self-defined pattern, thens follow the steps S50, is such as system allocation model, thens follow the steps S60；S60 is freely combined rule according to custom rule, variable, forms the first advertising testing result and stored；S70 is freely combined rule according to the automatic allocation rule of system, variable, forms the second advertising testing result and stored.
Description
Technical field
The invention belongs to the technical fields that moving advertising is launched, and in particular to a kind of quickly to create the self-defined survey of moving advertising
The method and system of examination group.
Background technology
With the continuous development of mobile Internet, moving advertising is increasingly becoming the advertisement form of mainstream；Moving advertising is logical
It crosses mobile device and accesses the advertisement shown when mobile application or mobile webpage, it is a variety of by picture or video material, official documents and correspondence, link etc.
Element composition (is referred to as intention).
Actually launch advertisement during, for all ages and classes, gender, region, language, interest user (be referred to as by
It is many) it needs to customize different advertising creatives respectively；And in order to test the effect of different advertising creatives or audient, it is also necessary to create
Multigroup contrast test advertisement, to analyze optimal ad combination by effect data.
Therefore, advertisement putting person needs to create the advertisement of suitable vast number to meet dispensing needs；But it is currently known
The defect of advertisement delivery system is：Operator, can only set up the condition limitation in the operation of once coherent establishment advertisement
Multiple advertising testing groups can not disposably create the self-defined advertising testing group of whole for meeting actual needs, to increase very
The mostly additional duplication of labour causes the waste of manpower；And it is unfavorable for the across comparison observation of multigroup ad data, cause operation to be imitated
Rate is more low.
Invention content
The present invention overcomes the shortcomings of the prior art, technical problem to be solved to be：It is higher to provide a kind of efficiency
Quickly create the method and system of the self-defined test group of moving advertising.
In order to solve the above-mentioned technical problem, the technical solution adopted by the present invention is：
A kind of method of the quick self-defined test group of establishment moving advertising, including step：S10 defines multiple variables, and makes
Each variable is presented in the form of a label；S20 establishes audient's layer label and intention layer label；S30, setting system are automatic
Allocation rule, self-defined allocation rule and variable independent assortment rule；S40, reception pattern instruction and label selection instruction；S50,
Mode instruction is judged, is such as self-defined pattern, thens follow the steps S50, is such as system allocation model, thens follow the steps
S60；S60 is freely combined rule according to custom rule, variable, forms the first advertising testing result and stored；S70, root
According to the automatic allocation rule of system, variable independent assortment rule, forms the second advertising testing result and stored.
Preferably, described to establish audient's layer label and intention layer label, it specifically includes：Establish audient's layer and intention layer；It builds
Vertical variable and the one-to-one relational database of label；Label is grouped by audient's layer and intention layer；Wherein：The audient
The corresponding label of layer include：Age, gender, region, language and interest；The label that the intention layer includes includes：Picture regards
Frequently, official documents and correspondence.
Preferably, the variable independent assortment rule, specifically includes：Label in audient's layer is freely combined, shape
At audient's layer test group；Label in intention layer is freely combined, intention layer test group is formed；By completed audient layer
Test group is freely combined with completed intention layer test group, forms complete test group；As a result to complete test group
It is stored.
Preferably, the automatic allocation rule of the system is to intersect fully intermeshing；The self-defined allocation rule is：According to label
Qualified label is screened and is stored by selection instruction.
Correspondingly, a kind of system of the quick self-defined test group of establishment moving advertising, including：Definition unit, for defining
Multiple variables, and each variable is made to be presented in the form of a label；Unit is established, for establishing audient's layer label and intention layer
Label；Setting unit, for the automatic allocation rule of system and self-defined allocation rule to be arranged；Receiving unit is used for reception pattern
Instruction and label selection instruction；Judging unit, for judging mode instruction；First creating unit is made by oneself for basis
Adopted rule, variable independent assortment rule, form the first advertising testing result and are stored；Second creating unit is used for basis
The automatic allocation rule of system, variable independent assortment rule, form the second advertising testing result and are stored.
Preferably, the unit of establishing includes：Level establishes unit, for establishing audient's layer and intention layer；Relationship match
Unit, for establishing variable and the one-to-one relational database of label；Grouped element, for label to be pressed audient's layer and intention
Layer is grouped；Wherein：The corresponding label of audient layer include：Age, gender, region, language and interest；The intention layer
Including label include：Picture, video, official documents and correspondence.
Preferably, the setting unit includes：First setting unit, for the automatic allocation rule of system to be arranged；Second sets
Unit is set, for self-defined allocation rule to be arranged；Third setting unit, for variable independent assortment rule to be arranged；Described
Three setting units include：Audient's layer test group creating unit forms audient for the label in audient's layer to be freely combined
Layer test group；Intention layer test group creating unit forms the test of intention layer for the label in intention layer to be freely combined
Group；Completely test group creating unit, for carrying out certainly completed audient layer test group with completed intention layer test group
By combining, complete test group is formed；Storage unit for storing complete test group as a result.
Preferably, the automatic allocation rule of the system is to intersect fully intermeshing；The self-defined allocation rule is：According to label
Qualified label is screened and is stored by selection instruction.
The present invention has the advantages that compared with prior art：
In the use of the present invention, according to variable rule of combination, it is respectively completed the independent assortment of audient's layer internal variable first, with
And the independent assortment of intention layer variable；Carry out again completed audient layer combination combined with intention layer between collocation, by with
Upper step can obtain whole required advertising testing groups, and be completed during an advertisement creation, efficient, real
It is extremely strong with property.
Description of the drawings
The present invention will be further described in detail below in conjunction with the accompanying drawings；
Fig. 1 is a kind of flow of the method for quick self-defined test group of establishment moving advertising that the embodiment of the present invention one provides
Schematic diagram；
Fig. 2 is that a kind of system structure for quick self-defined test group of establishment moving advertising that the embodiment of the present invention one provides is shown
It is intended to；
Fig. 3 is that a kind of system structure of the quick self-defined test group of establishment moving advertising provided by Embodiment 2 of the present invention is shown
It is intended to；
Fig. 4 is that a kind of system structure for quick self-defined test group of establishment moving advertising that the embodiment of the present invention three provides is shown
It is intended to；
Fig. 5 is the workflow schematic diagram for the second creating unit that the present embodiment three provides；
In figure：10 be definition unit, and 20 is establish unit, and 30 be setting unit, and 40 be receiving unit, and 50 is single to judge
Member, 60 be the first creating unit, and 70 be the second creating unit；
201 establish unit for level, and 202 be relationship match unit, and 203 be grouped element；
301 be the first setting unit；302 be the first setting unit；303 be the first setting unit；
3031 be audient's layer test group creating unit, and 3032 be intention layer test group creating unit, and 3033 be complete test
Group creating unit；3034 be storage unit.
Specific implementation mode
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments；Based on the embodiments of the present invention, ordinary skill people
The every other embodiment that member is obtained without creative efforts, shall fall within the protection scope of the present invention.
Fig. 1 is a kind of flow of the method for quick self-defined test group of establishment moving advertising that the embodiment of the present invention one provides
Schematic diagram, as shown in Figure 1, a kind of method of the quick self-defined test group of establishment moving advertising, includes the following steps：
S10 defines multiple variables, and each variable is made to be presented in the form of a label；
S20 establishes audient's layer label and intention layer label；
S30, the automatic allocation rule of setting system, self-defined allocation rule and variable independent assortment rule；
S40, reception pattern instruction and label selection instruction；
S50 judges mode instruction, is such as self-defined pattern, thens follow the steps S50, is such as system allocation model,
Then follow the steps S60；
S60 is freely combined rule according to custom rule, variable, forms the first advertising testing result and stored.
S70 is freely combined rule according to the automatic allocation rule of system, variable, forms the second advertising testing result and carry out
Storage.
Specifically, described to establish audient's layer label and intention layer label, including：Establish audient's layer and intention layer；It establishes and becomes
Amount and the one-to-one relational database of label；Label is grouped by audient's layer and intention layer；Wherein：Audient's layer is right
The label answered includes：Age, gender, region, language and interest；The label that the intention layer includes includes：Picture, video, text
Case.
Further, the variable independent assortment rule, specifically includes：
Label in audient's layer is freely combined, audient's layer test group is formed；
Label in intention layer is freely combined, intention layer test group is formed；
Completed audient layer test group is freely combined with completed intention layer test group, forms complete test
Group；
Complete test group is stored as a result.
Further, the automatic allocation rule of the system is to intersect fully intermeshing；The self-defined allocation rule is：According to
Qualified label is screened and is stored by label selection instruction.
A kind of method of the quick self-defined test group of establishment moving advertising, is the free collocation group by variable in the present invention
Realization is closed, two kinds of self-defined pattern and system allocation model are divided into：
In system allocation model, it is based on the automatic allocation rule of system, the throwing that user is inputted by label selection instruction
Variable is put to carry out intersecting fully intermeshing formation front end report advertisement variable combined information；
In self-defined pattern, the interaction of each variable in tag form is presented, and user will need the change arranged in pairs or groups to together
The corresponding label (in the present embodiment, being input in system of the present invention by label selection instruction) of amount, can be drawn to
In one group of results box, system stores collocation result (reporting advertisement variable combined information in front end).
In the use of the present invention, according to variable rule of combination, it is respectively completed the independent assortment of audient's layer internal variable first, with
And the independent assortment of intention layer variable；Carry out again completed audient layer combination combined with intention layer between collocation, by with
Upper step can obtain whole required advertising testing groups, and be completed during an advertisement creation.
Fig. 2 is that a kind of system structure for quick self-defined test group of establishment moving advertising that the embodiment of the present invention one provides is shown
It is intended to, as shown in Fig. 2, a kind of system of the quick self-defined test group of establishment moving advertising, including：
Definition unit 10 for defining multiple variables, and makes each variable be presented in the form of a label；
Unit 20 is established, for establishing audient's layer label and intention layer label；
Setting unit 30, for the automatic allocation rule of system and self-defined allocation rule to be arranged；
Receiving unit 40, for reception pattern instruction and label selection instruction；
Judging unit 50, for judging mode instruction；
First creating unit 60 forms the first advertising testing knot for rule to be freely combined according to custom rule, variable
Fruit is simultaneously stored；
Second creating unit 70 forms the second advertisement for rule to be freely combined according to the automatic allocation rule of system, variable
Test result is simultaneously stored.
Fig. 3 is that a kind of system structure of the quick self-defined test group of establishment moving advertising provided by Embodiment 2 of the present invention is shown
It is intended to, as shown in figure 3, on the basis of embodiment one, the unit 20 of establishing includes：
Level establishes unit 201, for establishing audient's layer and intention layer；
Relationship match unit 202, for establishing variable and the one-to-one relational database of label；
Grouped element 203, for label to be grouped by audient's layer and intention layer；Wherein：Audient's layer is corresponding
Label includes：Age, gender, region, language and interest；The label that the intention layer includes includes：Picture, video, official documents and correspondence.
Fig. 4 is that a kind of system structure for quick self-defined test group of establishment moving advertising that the embodiment of the present invention three provides is shown
It is intended to；As shown in figure 4, on the basis of embodiment two, the setting unit 30 includes：
First setting unit 301, for the automatic allocation rule of system to be arranged；
Second setting unit 302, for self-defined allocation rule to be arranged；
Third setting unit 302, for variable independent assortment rule to be arranged；
The third setting unit 303 includes：
Audient's layer test group creating unit 3031 forms audient's layer for the label in audient's layer to be freely combined
Test group；
Intention layer test group creating unit 3032 forms intention layer for the label in intention layer to be freely combined
Test group；
Complete test group creating unit 3033, for testing completed audient layer test group with completed intention layer
Group is freely combined, and complete test group is formed；
Storage unit 3034, for being stored as a result to complete test group.
In the present embodiment, the automatic allocation rule of system is to intersect fully intermeshing；The self-defined allocation rule is：According to
Qualified label is screened and is stored by label selection instruction.
Fig. 5 is the workflow schematic diagram for the second creating unit that the present embodiment three provides, as shown in figure 5, described second
The workflow of creating unit is：
S700 forms advertisement variable combined information according to custom rule or the automatic allocation rule of system；
Advertisement variable combined information is reported in S701, front end；
S702 judges the integrated mode of intention layer variable combined result, is such as system allocation model, then executes S7031；Such as
For self-defined pattern, then S7032 is executed；
S7031 judges under system allocation model：Between audient's layer variable combined result and intention layer variable combined result
Correspondence, such as to be one-to-one, then：Intention variables collection is traversed, after being associated with audient's variables collection；Traverse audient's variables collection；
Such as be it is one-to-many, then：Intention variables collection is traversed, after being associated with audient's variables collection；Traverse audient's variables collection；
S7032 judges under self-defined pattern：Pair between audient's layer variable combined result and intention layer variable combined result
It should be related to, such as to be one-to-one, then：Traverse intention variables collection, nesting traversal audient's variables collection；Such as be it is one-to-many, then：Traversal
Audient's variables collection；
Step S7031, after step 7032, combination obtains audient's layer variable combined result；
S704 judges the correspondence between audient's layer variable combined result and intention layer variable combined result, is such as one
To one, then：Traverse intention variables collection, nesting traversal audient's variables collection；Such as be it is one-to-many, then：Traverse audient's layer variables set
After conjunction, traversal intention variables collection, nested traversal audient's variables collection；
After step S704, intention layer variable combined result and audient's layer variable combination are combined as a result, obtaining advertising testing
Group.
Fig. 5 is illustrated with an example below：In the case, Ad indicates intention layer variable combined result；AdSet tables
Show audient's layer variable combined result；TargetingSpecs indicates audient's variable；AdCreatives indicates intention variable；
1, audient's layer anabolic process
Self-defined pattern：
If AdSet and Ad is many-one relationship, traversal audient's layer variables collection creates AdSet；
If AdSet and Ad is one-one relationship, intention layer variables collection is traversed, each intention layer variable corresponds to
Audient's layer variables collection is traversed, AdSet is created；
System allocation model：
If AdSet and Ad is many-one relationship, traversal audient's layer variables collection set creates AdSet；While time
Go through intention layer variables collection, and by each intention layer variable association audient's layer variables collection；
If AdSet and Ad is one-one relationship, traversal intention layer variable creates material set, and each is created
Meaning layer variable association audient's layer variables collection, nesting traversal audient's layer variables collection, establishment AdSet.
2, intention layer anabolic process
If AdSet and Ad many-one relationships, the AdSets set created is traversed, each AdSet is traversed again
AdCreatives gathers, each AdCreative traverses its TargetingSpecs attribute again, and matching is associated
Whether targetingSpec objects are consistent with the targetingSpec of AdSet, and Ad is combined if consistent；
If AdSet and Ad one-one relationships, define an AdSet index subscript, initial value 0.Then it traverses
AdCreatives gathers, and obtains the length of the TargetingSpecs attributes of each AdCreative, and one is carried out with the length
A for searching loops obtain target AdSet under corresponding to according to the every circulation primary of AdSet index subscripts in AdSets set,
And AD is combined, AdSet index subscripts add 1.
Using a kind of method of the quick self-defined test group of establishment moving advertising provided by the invention, what is obtained is self-defined wide
Accuse test group reduces 90% redundancy compared to before, and integrated operation efficiency improves 75%, saves estimated cost 60%.
Finally it should be noted that：The above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Present invention has been described in detail with reference to the aforementioned embodiments for pipe, it will be understood by those of ordinary skill in the art that：Its according to
So can with technical scheme described in the above embodiments is modified, either to which part or all technical features into
Row equivalent replacement；And these modifications or replacements, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (8)
1. a kind of method of the quick self-defined test group of establishment moving advertising, it is characterised in that：Include the following steps：
S10 defines multiple variables, and each variable is made to be presented in the form of a label；
S20 establishes audient's layer label and intention layer label；
S30, the automatic allocation rule of setting system, self-defined allocation rule and variable independent assortment rule；
S40, reception pattern instruction and label selection instruction；
S50 judges mode instruction, is such as self-defined pattern, thens follow the steps S50, is such as system allocation model, then holds
Row step S60；
S60 is freely combined rule according to custom rule, variable, forms the first advertising testing result and stored；
S70 is freely combined rule according to the automatic allocation rule of system, variable, forms the second advertising testing result and stored.
2. a kind of method of quick self-defined test group of establishment moving advertising according to claim 1, it is characterised in that：Institute
It states and establishes audient's layer label and intention layer label, specifically include：
Establish audient's layer and intention layer；
Establish variable and the one-to-one relational database of label；
Label is grouped by audient's layer and intention layer；Wherein：The corresponding label of audient layer include：Age, gender,
Domain, language and interest；The label that the intention layer includes includes：Picture, video, official documents and correspondence.
3. a kind of method of quick self-defined test group of establishment moving advertising according to claim 2, it is characterised in that：Institute
Variable independent assortment rule is stated, is specifically included：
Label in audient's layer is freely combined, audient's layer test group is formed；
Label in intention layer is freely combined, intention layer test group is formed；
Completed audient layer test group is freely combined with completed intention layer test group, forms complete test group；
Complete test group is stored as a result.
4. a kind of method of quick self-defined test group of establishment moving advertising according to claim 1, it is characterised in that：Institute
It is to intersect fully intermeshing to state the automatic allocation rule of system；
The self-defined allocation rule is：According to label selection instruction, qualified label is screened and stored.
5. a kind of system of the quick self-defined test group of establishment moving advertising, it is characterised in that：Including：
Definition unit (10) for defining multiple variables, and makes each variable be presented in the form of a label；
Unit (20) is established, for establishing audient's layer label and intention layer label；
Setting unit (30), for the automatic allocation rule of system and self-defined allocation rule to be arranged；
Receiving unit (40), for reception pattern instruction and label selection instruction；
Judging unit (50), for judging mode instruction；
First creating unit (60) forms the first advertising testing result for rule to be freely combined according to custom rule, variable
And it is stored；
Second creating unit (70) forms the second advertisement and surveys for rule to be freely combined according to the automatic allocation rule of system, variable
Test result is simultaneously stored.
6. a kind of system of quick self-defined test group of establishment moving advertising according to claim 5, it is characterised in that：Institute
It states and establishes unit (20) and include：
Level establishes unit (201), for establishing audient's layer and intention layer；
Relationship match unit (202), for establishing variable and the one-to-one relational database of label；
Grouped element (203), for label to be grouped by audient's layer and intention layer；Wherein：The corresponding mark of audient layer
Label include：Age, gender, region, language and interest；The label that the intention layer includes includes：Picture, video, official documents and correspondence.
7. a kind of system of quick self-defined test group of establishment moving advertising according to claim 6, it is characterised in that：Institute
Stating setting unit (30) includes：
First setting unit (301), for the automatic allocation rule of system to be arranged；
Second setting unit (302), for self-defined allocation rule to be arranged；
Third setting unit (302), for variable independent assortment rule to be arranged；
The third setting unit (303) includes：
Audient's layer test group creating unit (3031) forms audient's layer and surveys for the label in audient's layer to be freely combined
Examination group；
Intention layer test group creating unit (3032) forms intention layer and surveys for the label in intention layer to be freely combined
Examination group；
Complete test group creating unit (3033) is used for completed audient layer test group and completed intention layer test group
It is freely combined, forms complete test group；
Storage unit (3034), for being stored as a result to complete test group.
8. a kind of system of quick self-defined test group of establishment moving advertising according to claim 5, it is characterised in that：Institute
It is to intersect fully intermeshing to state the automatic allocation rule of system；The self-defined allocation rule is：According to label selection instruction, item will be met
The label of part is screened and is stored.
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| CN201810429798.XA CN108629628B (en) | 2018-05-08 | 2018-05-08 | Method and system for quickly creating mobile advertisement custom test group |
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|---|---|---|---|
| CN201810429798.XA CN108629628B (en) | 2018-05-08 | 2018-05-08 | Method and system for quickly creating mobile advertisement custom test group |
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| CN107705158A (en) * | 2017-10-20 | 2018-02-16 | 厦门笨鸟电子商务有限公司 | A kind of method that efficiency is launched based on orthogonal optimization lifting Internet advertising |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102232220A (en) * | 2010-10-29 | 2011-11-02 | 华为技术有限公司 | Method and system for extracting and correlating video interested objects |
| US20160306506A1 (en) * | 2012-09-12 | 2016-10-20 | Facebook, Inc. | Adaptive user interface using machine learning mode |
| CN104486680A (en) * | 2014-12-19 | 2015-04-01 | 珠海全志科技股份有限公司 | Video-based advertisement pushing method and system |
| CN107705158A (en) * | 2017-10-20 | 2018-02-16 | 厦门笨鸟电子商务有限公司 | A kind of method that efficiency is launched based on orthogonal optimization lifting Internet advertising |
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| CN108629628B (en) | 2021-11-19 |
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