CN111327930A

CN111327930A - Method and device for acquiring target object, electronic equipment and storage medium

Info

Publication number: CN111327930A
Application number: CN202010130110.5A
Authority: CN
Inventors: 张昭
Original assignee: Reach Best Technology Co Ltd
Current assignee: Reach Best Technology Co Ltd; Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2020-02-28
Filing date: 2020-02-28
Publication date: 2020-06-23
Also published as: WO2021169793A1

Abstract

The present disclosure relates to a method, an apparatus, an electronic device, and a storage medium for acquiring a target object, wherein the method includes: under the condition that a first multimedia resource is detected to be played by a first user account, acquiring a preference object of the first user account; according to the preference object of the first user account, identifying a resource image of the first multimedia resource, and determining a target object included in the resource image; and acquiring the object source information of the target object, generating an object acquisition entry for acquiring the target object, and displaying the object acquisition entry in an interface area corresponding to the target object, so that the first user account can acquire the target object through the object acquisition entry. According to the method, the device, the electronic equipment and the storage medium for acquiring the target object, the target object can be determined according to the preference of the user for automatically identifying and playing the multimedia resource, and the object acquisition entry of the target object is displayed, so that the individual object acquisition requirements of different users can be met.

Description

Method and device for acquiring target object, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of image processing technologies, and in particular, to a method and an apparatus for acquiring a target object, an electronic device, and a storage medium.

Background

In the related art, in the process of playing the multimedia resource by the user, the object acquisition entry may be displayed, so that the user can acquire the target object in the multimedia resource through the object acquisition entry. For example, a purchase link corresponding to a product in the video is displayed, so that the user can purchase the corresponding product through the purchase link.

However, in the related art, in the process of playing the same multimedia resource by different users, the object obtaining entries of the same target object are displayed, and the displayed target object may not be preferred by the users, which is difficult to meet the personalized object obtaining requirements of different users.

Disclosure of Invention

The present disclosure provides a method, an apparatus, an electronic device and a storage medium for obtaining a target object, so as to at least solve the problem that it is difficult to meet personalized object obtaining requirements of different users. The technical scheme of the disclosure is as follows:

according to a first aspect of embodiments of the present disclosure, there is provided a method of acquiring a target object, the method including: under the condition that a first multimedia resource is detected to be played by a first user account, acquiring a preference object of the first user account; according to the preference object of the first user account, identifying a resource image of the first multimedia resource, and determining a target object included in the resource image; and acquiring the object source information of the target object, generating an object acquisition entry for acquiring the target object, and displaying the object acquisition entry in an interface area corresponding to the target object, so that the first user account can acquire the target object through the object acquisition entry.

According to a second aspect of the embodiments of the present disclosure, there is provided a method of acquiring a target object, the method including: receiving an acquisition request to acquire a preference object of a first user account; according to the preference object of the first user account, identifying a resource image of the first multimedia resource, and determining a target object included in the resource image; and acquiring the object source information of the target object, generating an object acquisition entry for acquiring the target object, and sending the object acquisition entry to the first user account so as to display the object acquisition entry in an interface area corresponding to the target object, so that the first user account can acquire the target object through the object acquisition entry.

According to a third aspect of the embodiments of the present disclosure, there is provided an apparatus for acquiring a target object, the apparatus comprising: the first obtaining module is configured to obtain a preference object of a first user account under the condition that the first user account is detected to play a first multimedia resource; a first determination module configured to identify a resource image of the first multimedia resource according to a preference object of the first user account, and determine a target object included in the resource image; the first generation module is configured to acquire object source information of the target object, generate an object acquisition entry for acquiring the target object, and display the object acquisition entry in an interface area corresponding to the target object, so that the first user account acquires the target object through the object acquisition entry.

According to a fourth aspect of the embodiments of the present disclosure, there is provided an apparatus for acquiring a target object, the apparatus comprising: the second acquisition module is configured to receive an acquisition request to acquire the preference object of the first user account; a second determination module configured to identify a resource image of the first multimedia resource according to a preference object of the first user account, and determine a target object included in the resource image; the second generation module is configured to acquire object source information of the target object, generate an object acquisition entry for acquiring the target object, and send the object acquisition entry to the first user account, so that the object acquisition entry is displayed in an interface area corresponding to the target object, and the first user account acquires the target object through the object acquisition entry.

According to a fifth aspect of the embodiments of the present disclosure, there is provided a terminal device, including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of acquiring a target object as described in the first aspect above.

According to a sixth aspect of embodiments of the present disclosure, there is provided a server including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of acquiring a target object as described in the second aspect above.

According to a seventh aspect of an embodiment of the present disclosure, a system for acquiring a target object, the system comprising: the terminal device according to the fifth aspect; the server of the sixth aspect.

According to an eighth aspect of embodiments of the present disclosure, there is provided a storage medium, wherein instructions that, when executed by a processor of an electronic device, enable the electronic device to perform the method of acquiring a target object according to the first aspect or the second aspect.

According to a ninth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program stored on a computer-readable storage medium, the computer program comprising program instructions which, when executed by a computer, cause the computer to perform the method of acquiring a target object as set forth in the first or second aspect.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

according to the method, the device, the electronic equipment and the storage medium for acquiring the target object, the preference object of the first user account is acquired when the situation that the first multimedia resource is played by the first user account is detected; according to the preference object of the first user account, identifying a resource image of the first multimedia resource, and determining a target object included in the resource image; the method comprises the steps of obtaining object source information of the target object, generating an object obtaining entrance used for obtaining the target object, displaying the object obtaining entrance in an interface area corresponding to the target object, enabling the first user account to obtain the target object through the object obtaining entrance, determining the target object according to the preference of a user automatically identifying and playing multimedia resources, and displaying the object obtaining entrance of the target object to meet personalized object obtaining requirements of different users.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

Fig. 1 shows a schematic flowchart of a method for acquiring a target object according to an embodiment of the present disclosure.

Figures 2a-2c show schematic diagrams of a resource image of a multimedia asset.

Fig. 3 shows another schematic flowchart of a method for acquiring a target object according to an embodiment of the present disclosure.

Fig. 4 shows another schematic flowchart of a method for acquiring a target object according to an embodiment of the present disclosure.

Fig. 5 shows another schematic flowchart of a method for acquiring a target object according to an embodiment of the present disclosure.

Fig. 6 shows another schematic flowchart of a method for acquiring a target object according to an embodiment of the present disclosure.

Fig. 7 shows another schematic flowchart of a method for acquiring a target object according to an embodiment of the present disclosure.

Fig. 8 shows another schematic flowchart of a method for acquiring a target object according to an embodiment of the present disclosure.

Fig. 9 illustrates another flowchart of a method for acquiring a target object according to an embodiment of the present disclosure.

Fig. 10 shows another schematic flowchart of a method for acquiring a target object according to an embodiment of the present disclosure.

FIG. 11 is a block diagram illustrating an apparatus for acquiring a target object in accordance with an example embodiment.

FIG. 12 is a block diagram illustrating an apparatus for acquiring a target object in accordance with an example embodiment.

Fig. 13 is a block diagram of a terminal device for implementing a method for acquiring a target object shown in an exemplary embodiment.

FIG. 14 is a block diagram of a server implementing a method for obtaining a target object, shown in an exemplary embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Fig. 1 is a flowchart illustrating a method for acquiring a target object according to an embodiment of the present disclosure, where the method may be executed by a terminal device. In other words, the method may be performed by software or hardware installed in the terminal device. As shown, the method may include the following steps.

In step S12, in the case that it is detected that the first multimedia resource is played by the first user account, the preference object of the first user account is acquired.

In the case that it is detected that a first multimedia resource is played by a first user account, such as a viewer, a fan, etc., a preference object of the first user account may be acquired. The preference object of the first user account may be at least one, and the at least one preference object may constitute a set of preference objects. In this step, the terminal device may obtain the preference object of the first user account, or the terminal device may send an obtaining request to the server, so that the server obtains the preference object of the first user account. Generally, the processing capacity and the memory of the terminal device are lower than those of the server, and the server can acquire the preference object of the first user account so as to relieve the data processing pressure of the terminal device.

In step S14, a resource image of the first multimedia resource is identified according to the preference object of the first user account, and a target object included in the resource image is determined.

Fig. 2a is a schematic diagram of a first multimedia asset, as shown in the figure, a resource image of the first multimedia asset is identified according to a preference object of the first user account, and determining a target object included in the resource image includes: and (5) strawberry.

In step S16, object source information of the target object is obtained, an object obtaining entry for obtaining the target object is generated, and the object obtaining entry is displayed in an interface area corresponding to the target object, so that the first user account obtains the target object through the object obtaining entry.

The target object may be a commodity, and the object acquisition entry for acquiring the target object may be a payment link for purchasing the commodity; for example, purchase the payment link for the strawberry shown in fig. 2 a. Fig. 2a only illustrates that the target object is an entity commodity, but the target object is not necessarily an entity commodity, and the target object may also be a virtual commodity, such as an Application program (App), and the object obtaining entry for obtaining the target object may be a downloading function for downloading the App; the target object may be a membership in the App, and the object acquisition portal acquiring the target object may be a subscription function subscribing to the membership, and the like.

Therefore, according to the method for acquiring the target object provided by the embodiment of the disclosure, the preference object of the first user account is acquired when the first multimedia resource is detected to be played by the first user account; according to the preference object of the first user account, identifying a resource image of the first multimedia resource, and determining a target object included in the resource image; the method comprises the steps of obtaining object source information of the target object, generating an object obtaining entrance used for obtaining the target object, displaying the object obtaining entrance in an interface area corresponding to the target object, enabling the first user account to obtain the target object through the object obtaining entrance, determining the target object according to the preference of a user who automatically identifies and plays multimedia resources, and displaying the object obtaining entrance of the target object to meet personalized object obtaining requirements of different users.

In addition, according to the method for acquiring the target object provided by the embodiment of the disclosure, by sending an acquisition request to a server to enable the server to acquire the preference object of the first user account, the preference object of the first user account can be acquired by the server, so as to reduce the data processing pressure of a terminal device.

Fig. 3 shows a flowchart illustrating a method for acquiring a target object according to an embodiment of the present disclosure, which may be performed by a terminal device. In other words, the method may be performed by software or hardware installed in the terminal device. As shown, the method may include the following steps.

In step S32, in the case that it is detected that the first multimedia resource is played by the first user account, the preference object of the first user account is acquired.

In step S34, a resource image of the first multimedia resource is identified according to the preference object of the first user account, and a target object included in the resource image is determined.

The above steps may be similar to the steps S12, S14 in the embodiment of fig. 1, and repeated descriptions of the repeated parts are omitted here.

In step S36, a preset object source information set of the multimedia resource is obtained, where the preset object source information set includes: and acquiring the object source information of the target object from the preset source information set according to the object source information corresponding to each object in the multimedia resource.

In one implementation, before step S36, the method may further include: under the condition that a second multimedia resource uploaded by a second user is obtained, identifying a resource image of the second multimedia resource, determining each object included in the resource image, displaying an object source information configuration interface aiming at each object, and receiving the operation of the second user to configure object source information corresponding to each object; and generating the preset source information set according to the object source information corresponding to each object. Wherein the second user, for example, a director selling goods, etc. Under the condition of acquiring a second multimedia resource uploaded by a second user, an image recognition model can be called or an image segmentation algorithm is adopted to recognize a resource image of the second multimedia resource, and each object included in the resource image is determined.

The object source information configuration interface is displayed for each object, and the object source information configuration interface can be in a one-to-one relationship, namely, one object corresponds to one object source information configuration interface, or can be in a many-to-one relationship, namely, a plurality of objects correspond to one object source information configuration interface, so that a second user can configure the source information of the plurality of objects through one configuration interface. Generating the preset source information set according to the object source information corresponding to each object, wherein the preset source information set comprises: and the multimedia resource comprises object source information corresponding to each object.

Optionally, the second multimedia resource may be the same as the first multimedia resource, for example, both the second multimedia resource and the first multimedia resource may be as shown in fig. 2a, the anchor may take a picture of a commodity sold in a live broadcast room as a multimedia resource and upload the multimedia resource, generate the preset source information set in this step, determine the target object according to the preference of the fan when the fan plays the multimedia resource, and obtain the object source information of the target object from the preset source information set. Specifically, the anchor may shoot fruits sold in a live broadcast room as multimedia resources as shown in fig. 2a, determine each object, such as strawberry and cherry, included in the resource image in this step, configure object source information corresponding to each object, that is, payment links for purchasing strawberry and cherry, respectively, and generate the preset source information set. When a fan plays a video as shown in fig. 2a, if a target object determined according to a preference object of the fan is a strawberry, a payment link for purchasing the strawberry is acquired from a preset source information set, and an object acquisition entry for acquiring the target object is generated.

Optionally, the second multimedia asset may be different from the first multimedia asset, wherein the first multimedia asset may be, for example, as shown in fig. 2a, and fig. 2b shows a schematic diagram of the second multimedia asset. For example, the anchor may take all the items sold in the live broadcast room as a second multimedia resource to upload, as shown in fig. 2 b. In the step, each commodity included in the video can be automatically identified and determined, and an object source information configuration interface is displayed for each commodity so as to receive the operation of the anchor to configure the commodity source information corresponding to each commodity; the object source information corresponding to the commodity forms a preset source information set.

With the second multimedia resource shown in fig. 2b, the predetermined source information set may include: the method has the advantages that fruits such as strawberries, cherries, apples, bananas and watermelons can be distributed by the anchor through one multimedia resource, source information of all commodities sold in the live broadcast room of the anchor can be configured, operation of a second user is facilitated, and efficiency of publishing target objects by the second user is improved. Based on this, the anchor may respectively show different target objects through different first multimedia resources, and in a case that the fan plays the first multimedia resource as shown in fig. 2a, the object source information of the target object may be obtained from the preset source information set.

In another implementation, before step S26, the method may further include: under the condition of acquiring a second multimedia resource uploaded by a second user, identifying a resource image of the second multimedia resource, and determining each object included in the resource image; searching each object in a preset object source database to acquire object source information corresponding to each object; and generating the preset source information set according to the object source information corresponding to each object. The second user is for example a host selling goods, etc. Under the condition of acquiring a second multimedia resource uploaded by a second user, an image recognition model can be called or an image segmentation algorithm is adopted to recognize a resource image of the second multimedia resource, and each object included in the resource image is determined. Based on the above, searching each object in a preset object source database to obtain object source information corresponding to each object; and generating the preset source information set according to the object source information corresponding to each object without configuration operation of a second user. For example, the anchor may use a certain platform, a website, and a webstore as preset object source databases, for example, in a case where the anchor populates an App, the App may be searched in an application store (App store) and a download link of the App may be acquired without the anchor performing a configuration operation. For example, in the case where a certain item is sold by a host, the certain shopping website may be searched for the item and a purchase link for purchasing the item may be acquired without generating a preset set of source information through a configuration operation of the second user.

In step S38, an object obtaining entry for obtaining the target object is generated, and the object obtaining entry is displayed in an interface area corresponding to the target object, so that the first user account obtains the target object through the object obtaining entry.

In addition, in the method for acquiring a target object provided by the embodiment of the present disclosure, a preset object source information set of the multimedia resource is acquired, where the preset object source information set includes: the multimedia resource comprises object source information corresponding to each object; and acquiring the object source information of the target object from the preset source information set, and accurately and efficiently acquiring the object source information of the target object, so that the accuracy and efficiency of acquiring the target object are improved.

In addition, according to the method for acquiring a target object provided by the embodiment of the present disclosure, before the preset object source information set of the multimedia resource is acquired, in a case that a second multimedia resource uploaded by a second user is acquired, a resource image of the second multimedia resource is identified, and each object included in the resource image is determined; displaying an object source information configuration interface aiming at each object to receive the operation of a second user to configure the object source information corresponding to each object; and generating the preset source information set according to the object source information corresponding to each object, so that a second user can conveniently and efficiently configure the object source information corresponding to each object.

In addition, according to the method for acquiring the target object provided by the embodiment of the present disclosure, under the condition that the second multimedia resource uploaded by the second user is acquired, the resource image of the second multimedia resource is identified, and each object included in the resource image is determined; searching each object in a preset object source database to acquire object source information corresponding to each object; and generating the preset source information set according to the object source information corresponding to each object, wherein the preset source information set can be automatically generated without configuration operation of a second user.

Fig. 4 shows a flowchart illustrating a method for acquiring a target object according to an embodiment of the present disclosure, which may be performed by a terminal device. In other words, the method may be performed by software or hardware installed in the terminal device. As shown, the method may include the following steps.

In step S42, in the case that it is detected that the first multimedia resource is played by the first user account, the preference object of the first user account is acquired.

In step S44, a resource image of the first multimedia resource is identified according to the preference object of the first user account, and a target object included in the resource image is determined.

In step S46, a preset object source database is searched for the target object, and object source information corresponding to the target object is obtained.

For example, a database may be previously provided as a preset object for a platform, a website, and a webstore, for example, an App store (App store) may be searched for the App and a download link of the App may be obtained without a configuration operation by an anchor. For example, in a case where a certain product is sold by an anchor, the product may be searched on a certain shopping website and a purchase link for purchasing the product may be acquired, without the anchor performing an operation of configuring object source information, and after a target object is determined, a preset object source database may be searched to acquire object source information corresponding to the target object.

In step S48, an object obtaining entry for obtaining the target object is generated, and the object obtaining entry is displayed in an interface area corresponding to the target object, so that the first user account obtains the target object through the object obtaining entry.

In addition, according to the method for acquiring a target object provided by the embodiment of the present disclosure, by searching for the target object in a preset object source database to acquire object source information corresponding to the target object, an operation of configuring the object source information can be performed without an anchor, and after the target object is determined, a search is performed in the preset object source database to acquire the object source information corresponding to the target object.

Fig. 5 shows a flowchart illustrating a method for acquiring a target object according to an embodiment of the present disclosure, which may be performed by a terminal device. In other words, the method may be performed by software or hardware installed in the terminal device. As shown, the method may include the following steps.

In step S52, in the case that it is detected that the first multimedia resource is played by the first user account, the preference object of the first user account is acquired.

This step may be similar to step S12 in the embodiment of fig. 1, and repeated descriptions thereof are omitted here.

In step S541, a resource image of at least one frame of the first multimedia resource is used as an input of a preset image recognition model.

In a possible implementation manner, the preset image recognition model is obtained by training a sample set by using a preset type of machine learning algorithm, with a plurality of images including the object as the sample set. In other words, before this step, a method for acquiring a target object provided by the embodiment of the present disclosure may further include: taking a plurality of multimedia resources containing objects as a sample set, for example, taking a plurality of multimedia resources containing various commodities as a sample set; and training the sample set through a preset type of machine learning algorithm to obtain the preset multimedia resource identification model, so that in the step, at least one frame of the resource image of the first multimedia resource can be used as the input of the preset multimedia resource identification model.

In step S542, in a case that at least one candidate object is included in at least one frame of the resource image of the first multimedia resource, an output of the preset image recognition model is description information of the at least one candidate object, where the description information of the candidate object includes: a name of the candidate object.

The candidate object may be associated with object source information, for example, the candidate object may be a commodity, and the corresponding object source information may be a payment link for purchasing the commodity; the candidate object can be an App, and the corresponding object source information can be a download link for downloading the App; the candidate object may be a membership in the App, and the corresponding object source information may be a subscription link for subscribing to the membership, etc. Objects that cannot be associated with object source information are not candidates in embodiments of the disclosure.

Referring again to fig. 2a, in step S541, fig. 2a may be used as an input of the preset multimedia resource recognition model. In fig. 2a, the sun and the person cannot be associated with the object source information, and therefore do not belong to the candidate object. The strawberry and the cherry can be associated with the object source information and belong to the candidate object. In this step, in the case that the first multimedia resource contains two candidate objects (strawberry, cherry), the output of the preset multimedia resource identification model is description information of the two candidate objects (strawberry, cherry). On the contrary, when at least one frame of the first multimedia resource does not contain the candidate object, the output of the preset multimedia resource identification model is 0 or is error information and the like.

In step S543, a candidate object corresponding to a preference object of the first user account is determined as the target object.

For example, if the strawberry is a candidate object corresponding to a preference object of the first user account, determining the strawberry as the target object; and if the strawberry and the cherry are candidate objects corresponding to the preference object of the first user account, determining the strawberry and the cherry as the target objects.

In one implementation, the candidate object having the same object classification as the preferred object may be determined as the target object. For example, if the preferred object of the first user account is strawberry, strawberry belongs to the fruit classification, and the candidate objects are strawberry, cherry, and strawberry and cherry all belong to the fruit classification, then strawberry and cherry are both determined as the target objects. Thus, as many target objects as possible can be recommended to the user.

In another implementation manner, the candidate object that is the same as the preference object may also be determined as the target object. For example, if the preference object of the first user account is strawberry and the candidate objects are strawberry and cherry, strawberry is determined as the target object and cherry is not the target object. Thereby, the accuracy of recommending the target object can be improved.

In step S56, object source information of the target object is obtained, an object obtaining entry for obtaining the target object is generated, and the object obtaining entry is displayed in an interface area corresponding to the target object, so that the first user account obtains the target object through the object obtaining entry.

This step may be similar to the step S16 in the embodiment of fig. 1, the steps S36-S38 in the embodiment of fig. 3, or the steps S46-S48 in the embodiment of fig. 4, and repeated description thereof is omitted here. In the case where only the strawberry is determined as the target object, only the object source information of the target object may be acquired, and the object source information of the cherry may not be acquired any more.

In addition, in an implementation manner, the description information of the candidate object may further include: a target position of the candidate object in a resource image of the first multimedia resource. The target position may be represented by coordinates of the candidate object in the first multimedia resource, or may be represented by other means capable of locating the candidate object in the first multimedia resource, for example, by its relative position with respect to a predetermined reference object, such as a relative position with respect to a center of the multimedia resource.

The target object is one or more of the candidate objects, and according to the description information of the candidate object, the description information of the target object can be determined, that is, the target position of the target object can be determined, so that the acquisition entry of the target object can be displayed in the interface area corresponding to the target position. For example, it may be displayed near the target position, for example, it may be displayed 1 cm below the target position, so as to facilitate the user's operation of acquiring the target object.

According to the method for acquiring the target object, provided by the embodiment of the disclosure, at least one frame of resource image of the first multimedia resource is used as the input of a preset image recognition model; in the case that at least one candidate object is included in at least one frame of resource image of the first multimedia resource, the output of the preset image recognition model is description information of the at least one candidate object, and the description information of the candidate object includes: a name of the candidate object; and determining the candidate object corresponding to the preference object of the first user account as the target object, and determining the target object corresponding to the preference object of the first user account through a preset image recognition model, so that different target objects are automatically, accurately and efficiently recommended to different users, and personalized object acquisition requirements of different users are met.

In addition, according to the method for acquiring the target object provided by the embodiment of the disclosure, the preset image recognition model is obtained by training a plurality of images including the object as a sample set by using a preset type of machine learning algorithm, and the target object in the first multimedia resource can be automatically, efficiently and accurately recognized based on the pre-trained preset multimedia resource recognition model.

Fig. 6 shows a flowchart illustrating a method for acquiring a target object according to an embodiment of the present disclosure, which may be performed by a terminal device. In other words, the method may be performed by software or hardware installed in the terminal device. As shown, the method may include the following steps.

In step S62, in the case that it is detected that the first multimedia resource is played by the first user account, the preference object of the first user account is acquired.

In step S641, at least one object region included in the resource image of at least one frame of the first multimedia resource is determined.

As shown in fig. 2C, it can be determined that the resource image of the first multimedia resource is like 4 object areas included in fig. 2a, which are area a, area B, area C and area D, respectively. Alternatively, the areas and shapes of the regions may be the same or different, and the distribution thereof may be uniform or non-uniform. In one implementation, the area, shape, distribution of the regions may be determined according to the area, shape, distribution of objects appearing therein.

In step S642, the at least one object region is classified to determine a candidate object included in the at least one object region, and description information of the candidate object is determined, where the description information of the candidate object includes: a name of the candidate object.

For example, the object regions are classified to determine that region a contains the subject sun, region B contains the subject strawberry, region C contains the subject cherry, and region D contains the subject person. The candidate object may be associated with object source information, for example, the candidate object may be a commodity, and the corresponding object source information may be a payment link for purchasing the commodity; the candidate object can be an App, and the corresponding object source information can be a download link for downloading the App; the candidate object may be a membership in the App, and the corresponding object source information may be a subscription link for subscribing to the membership, etc. Objects that cannot be associated with object source information are not candidates in embodiments of the disclosure. In fig. 2a, the sun and the person cannot be associated with the object source information, and therefore do not belong to the candidate object. The strawberry and the cherry can be associated with the object source information and belong to the candidate object.

In step S643, a candidate object corresponding to the preference object of the first user account is determined as the target object.

This step can be the same as step S543 in the embodiment of fig. 5, and is not described herein again.

In step S66, object source information of the target object is obtained, an object obtaining entry for obtaining the target object is generated, and the object obtaining entry is displayed in an interface area corresponding to the target object, so that the first user account obtains the target object through the object obtaining entry.

This step may be similar to the step S16 in the embodiment of fig. 1, the steps S36-S38 in the embodiment of fig. 3, the steps S46-S48 in the embodiment of fig. 4, or the step S56 in the embodiment of fig. 5, and repeated description is omitted here.

The method for acquiring the target object provided by the embodiment of the disclosure determines at least one object region contained in a resource image of at least one frame of the first multimedia resource; classifying the at least one object region to determine a candidate object contained in the at least one object region and determining descriptive information of the candidate object, the descriptive information of the candidate object including: a name of the candidate object; and determining the candidate object corresponding to the preference object of the first user account as the target object, thereby automatically, accurately and efficiently recommending different target objects for different users to meet the personalized object acquisition requirements of different users.

Fig. 7 shows a flowchart illustrating a method for acquiring a target object according to an embodiment of the present disclosure, which may be performed by a terminal device. In other words, the method may be performed by software or hardware installed in the terminal device. As shown, the method may include the following steps.

In step S721, when it is detected that the first multimedia resource is played by the first user account, scoring is performed on each object corresponding to the target operation behavior of the first user account.

The target operation behavior of the first user account is an operation behavior performed by the first user account on each object within a preset time period, and may include operation behaviors performed on each object, such as query, browsing, payment, downloading, subscription, and the like.

In one implementation, the weights of the target operation behaviors may be set separately in advance. In this step, the weight of each target operation behavior is obtained, the operation times of the second user for executing each target operation behavior on each object are obtained, and each object is scored according to the weight and the operation times. For example, the weights of acquiring query, browsing and payment are a1, a2 and a3 respectively, and for a certain commodity object a, if the user queries, browses and pays for N1, N2 and N3 times respectively, the score N corresponding to the object a is obtained_AThe score was (n1 a1+ n 2a 2+ n3 a 3). For a certain commodity object B, the user inquires, browses and pays for N4, N5 and N6 times respectively, so that the score N corresponding to the object B_BThe score is (n4 a1+ n5 a2+ n6 a3), whereby each object can be accurately scored. Further, the weight of the target operation behavior may be determined according to the attribute of the target operation behavior, for example, the weight of the payment purchase behavior may be greater than the weight of the query and browse behavior, and the weight of the download and subscription behavior may be greater than the weight of the query and browse behavior.

In step S722, the object whose score meets the preset score condition is determined as the preference object of the first user account.

For example, an object with a score larger than a preset score threshold or with a score sorted in the top N digits is determined as a preference object of the first user account. The preference object of at least one of the first user accounts may constitute a set of preference objects of the first user account, whereby the preference object of the first user account can be retrieved to determine the target object based on the user's preference.

In step S74, a resource image of the first multimedia resource is identified according to the preference object of the first user account, and a target object included in the resource image is determined.

This step may be similar to the step S14 in the embodiment of fig. 1, the step S34 in the embodiment of fig. 3, the step S44 in the embodiment of fig. 4, the steps S541-S543 in the embodiment of fig. 5, or the steps S641-S643 in the embodiment of fig. 6, and repeated descriptions thereof are omitted here.

In step S76, object source information of the target object is obtained, an object obtaining entry for obtaining the target object is generated, and the object obtaining entry is displayed in an interface area corresponding to the target object, so that the first user account obtains the target object through the object obtaining entry.

According to the method for obtaining the target object, scoring is performed on each object corresponding to the target operation behavior of the first user account, wherein the target operation behavior of the first user account is the operation behavior of the first user account on each object within a preset time period; and determining the object with the score meeting the preset score condition as a preference object of the first user account, and acquiring the preference object of the first user account so as to determine a target object based on the preference of the user.

Fig. 8 shows a flowchart illustrating a method for acquiring a target object according to an embodiment of the present disclosure, which may be performed by a terminal device. In other words, the method may be performed by software or hardware installed in the terminal device. As shown, the method may include the following steps.

In step S821, in a case that it is detected that the first multimedia resource is played by the first user account, a similar user similar to the first user account is determined according to the representation of the first user account.

Optionally, this step may be performed in a case that the first user account is a new user account and cannot acquire the operation behavior before the first user account. The image of the first user account may be obtained from the identity information of the first user account, which may include, for example: gender, age, occupation, hobby, etc. The identity information of the first user account may be collected through input by the first user. The image of the similar user has a higher similarity with the image of the first user, for example, higher than a preset similarity threshold.

In step S822, the preference object of the similar user is determined as the preference object of the first user account.

In an implementation manner, if the similar users are old users, the preference objects of the similar users may be determined based on the method in steps S721-S722 in the embodiment of fig. 7, and will not be described herein again. In this step, the preference object of the similar user is determined as the preference object of the first user account. Therefore, the requirements of users, particularly new users, can be accurately identified and met, and the accuracy of recommending the target object is improved.

In one implementation, in the case that there are a plurality of similar users determined in step S821, the deduplication processing may be performed on a plurality of preference objects of the similar users, and the preference object after the deduplication processing is determined as the preference object of the first user account. Thus, recommendation of duplicate target objects due to duplication of preferred objects is avoided.

In step S84, a resource image of the first multimedia resource is identified according to the preference object of the first user account, and a target object included in the resource image is determined.

In step S86, object source information of the target object is obtained, an object obtaining entry for obtaining the target object is generated, and the object obtaining entry is displayed in an interface area corresponding to the target object, so that the first user account obtains the target object through the object obtaining entry.

According to the method for obtaining the target object, the similar user similar to the first user account is determined according to the portrait of the first user account; and determining the preference object of the similar user as the preference object of the first user account, so that the requirements of the user, especially a new user, can be accurately identified and met, and the accuracy of recommending the target object is improved.

Fig. 9 is a flowchart illustrating a method for acquiring a target object according to an embodiment of the present disclosure, where the method may be executed by a terminal device. In other words, the method may be performed by software or hardware installed in the terminal device. As shown, the method may include the following steps.

In step S92, in the case that it is detected that the first multimedia resource is played by the first user account, the preference object of the first user account is acquired.

In step S94, a resource image of the first multimedia resource is identified according to the preference object of the first user account, and a target object included in the resource image is determined.

In step S96, object source information of the target object is obtained, an object obtaining entry for obtaining the target object is generated, and the object obtaining entry is displayed in an interface area corresponding to the target object, so that the first user account obtains the target object through the object obtaining entry.

The above steps S92-S96 can adopt the description of the corresponding steps in the embodiments of fig. 1-8, and are not described herein again.

In step S98, an operation performed by the first user account through the object obtaining portal to obtain the target object is received.

Wherein the operation of acquiring the target object may include: at least one of payment, download, subscription. Therefore, a complete transaction closed loop is formed in the process from the moment that the first multimedia resource stimulates the requirement of the user to the moment that the target object is obtained, and the process of achieving the target function is complete, efficient and accurate.

Fig. 10 is a flowchart illustrating a method for obtaining a target object according to an embodiment of the present disclosure, where the method may be performed by a server. In other words, the method may be performed by software or hardware installed in the server. As shown, the method may include the following steps.

In step S102, an acquisition request is received to acquire a preference object of the first user account.

Under the condition that it is detected that the first multimedia resource is played by the first user account, the terminal device may send an acquisition request to the server, and the server receives the acquisition request and acquires the preference object of the first user account. Generally, the processing capacity and the memory of the terminal device are lower than those of the server, and the server can acquire the preference object of the first user account so as to relieve the data processing pressure of the terminal device. The specific steps of the server obtaining the preference object of the first user account may adopt the descriptions of the corresponding steps in the embodiments of fig. 1 to fig. 8, and are not described herein again.

In step S104, according to the preference object of the first user account, a resource image of the first multimedia resource is identified, and a target object included in the resource image is determined.

In step S106, object source information of the target object is obtained, an object obtaining entry for obtaining the target object is generated, and the object obtaining entry is displayed in an interface area corresponding to the target object, so that the first user account obtains the target object through the object obtaining entry.

The above steps S104 and S106 may adopt the descriptions of corresponding steps in the embodiments of fig. 1 to fig. 9 and achieve the same or corresponding effects, which are not described again here.

Therefore, according to the method for acquiring the target object provided by the embodiment of the disclosure, the server receives the acquisition request to acquire the preference object of the first user account; according to the preference object of the first user account, identifying a resource image of the first multimedia resource, and determining a target object included in the resource image; the method comprises the steps of obtaining object source information of the target object, generating an object obtaining entrance used for obtaining the target object, displaying the object obtaining entrance in an interface area corresponding to the target object, enabling the first user account to obtain the target object through the object obtaining entrance, determining the target object according to the preference of a user who automatically identifies and plays multimedia resources, displaying the object obtaining entrance of the target object, meeting personalized object obtaining requirements of different users, and reducing data processing pressure of terminal equipment.

FIG. 11 is a block diagram illustrating an apparatus for acquiring a target object in accordance with an example embodiment. Referring to fig. 11, the apparatus may be or be applied to a terminal device. The apparatus 1100 includes a first acquisition module 1101, a first determination module 1102, and a first generation module 1103.

The first obtaining module 1101 is configured to, in a case that it is detected that the first multimedia resource is played by the first user account, obtain a preference object of the first user account. A first determining module 1102 configured to identify a resource image of the first multimedia resource according to a preference object of the first user account, and determine a target object included in the resource image. A first generating module 1103 configured to obtain object source information of the target object, generate an object obtaining entry for obtaining the target object, and display the object obtaining entry in an interface area corresponding to the target object, so that the first user account obtains the target object through the object obtaining entry.

In an implementation manner, the first obtaining module 1101 is configured to obtain a preset object source information set of the multimedia resource, where the preset object source information set includes: the multimedia resource comprises object source information corresponding to each object; and acquiring the object source information of the target object from the preset source information set.

In an implementation manner, the first obtaining module 1101 is configured to, before the obtaining of the preset object source information set of the multimedia resource, in a case of obtaining a second multimedia resource uploaded by a second user, identify a resource image of the second multimedia resource, and determine each object included in the resource image; displaying an object source information configuration interface aiming at each object to receive the operation of a second user to configure the object source information corresponding to each object; and generating the preset source information set according to the object source information corresponding to each object.

In an implementation manner, the first obtaining module 1101 is configured to, before the obtaining of the preset object source information set of the multimedia resource, in a case of obtaining a second multimedia resource uploaded by a second user, identify a resource image of the second multimedia resource, and determine each object included in the resource image; searching each object in a preset object source database to acquire object source information corresponding to each object; and generating the preset source information set according to the object source information corresponding to each object.

In an implementation manner, the first obtaining module 1101 is configured to search for the target object in a preset object source database, and obtain object source information corresponding to the target object.

In one implementation, the first determining module 1102 is configured to take at least one frame of resource image of the first multimedia resource as an input of a preset image recognition model; in the case that at least one object is included in at least one frame of resource image of the first multimedia resource, the output of the preset image recognition model is description information of the at least one candidate object, and the description information of the candidate object includes: a name of the candidate object; and determining a candidate object corresponding to the preference object of the first user account as the target object. In one implementation, the preset image recognition model is obtained by training a sample set of a plurality of images including the object by using a preset type of machine learning algorithm.

In one implementation, the first determining module 1102 is configured to determine at least one object region contained in a resource image of at least one frame of the first multimedia resource; classifying the at least one object region to determine a candidate object contained in the at least one object region and determining descriptive information of the candidate object, the descriptive information of the candidate object including: a name of the candidate object; and determining a candidate object corresponding to the preference object of the first user account as the target object.

In one implementation, the first determining module 1102 is configured to determine the candidate object having the same object classification as the preferred object as the target object; or, determining the candidate object identical to the preference object as the target object.

In an implementation manner, the first obtaining module 1101 is configured to score each object corresponding to a target operation behavior of the first user account, where the target operation behavior of the first user account is an operation behavior performed on each object by the first user account within a preset time period; and determining the object with the score meeting a preset score condition as a preference object of the first user account.

In one implementation, the first obtaining module 1101 is configured to obtain a weight of each target operation behavior; acquiring the operation times of each target operation behavior executed on each object by the first user account; and carrying out weighted summation on the weight and the operation times to obtain the score of each object.

In one implementation, the first obtaining module 1101 is configured to determine similar users to the first user account from the representation of the first user account; and determining the preference object of the similar user as the preference object of the first user account.

In one implementation, the first obtaining module 1101 is further configured to, after determining the preference object of the similar user as the preference object of the first user account, perform deduplication processing on the preference objects concerned by a plurality of similar users if the similar users are a plurality of users; determining the preference objects of the similar users after the deduplication processing as the preference objects of the first user account.

In one implementation, the first generating module 1103 is configured to determine the description information of the target object according to the description information of the candidate object, where the description information of the candidate object further includes: a target position of the candidate object in a resource image of the first multimedia resource; and displaying the object acquisition inlet in an interface area corresponding to the target position.

In one implementation, the first generating module 1103 is further configured to receive, after the object obtaining portal is exposed in the interface area corresponding to the target object, an operation performed by the first user account through the object obtaining portal to obtain the target object.

In one implementation, the first obtaining module 1101 is configured to send a obtaining request to a server to enable the server to obtain the preference object of the first user account.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs operations and the technical effects achieved by the specific manner have been described in detail in the embodiment related to the method, and will not be elaborated herein.

FIG. 12 is a block diagram illustrating an apparatus for acquiring a target object in accordance with an example embodiment. Referring to fig. 12, the apparatus may be a server or applied to a server. The apparatus 1200 includes: a second obtaining module 1201, a second determining module 1202 and a second generating module 1203.

A second obtaining module 1201 configured to receive a obtaining request to obtain a preference object of the first user account. A second determining module 1202, configured to identify a resource image of the first multimedia resource according to the preference object of the first user account, and determine a target object included in the resource image. A second generating module 1203, configured to obtain the object source information of the target object, generate an object obtaining entry for obtaining the target object, and send the object obtaining entry to the first user account, so as to display the object obtaining entry in an interface area corresponding to the target object, so that the first user account obtains the target object through the object obtaining entry.

In an implementation manner, the second generating module 1203 is configured to obtain a preset object source information set of the multimedia resource, where the preset object source information set includes: the multimedia resource comprises object source information corresponding to each object; and acquiring the object source information of the target object from the preset source information set.

In an implementation manner, the second generating module 1203 is further configured to, before the obtaining of the preset object source information set of the multimedia resource, under the condition that a second multimedia resource uploaded by a second user is obtained, identify a resource image of the second multimedia resource, and determine each object included in the resource image; displaying an object source information configuration interface aiming at each object to receive the operation of a second user to configure the object source information corresponding to each object; and generating the preset source information set according to the object source information corresponding to each object.

In an implementation manner, the second generating module 1203 is further configured to, before the obtaining of the preset object source information set of the multimedia resource, under the condition that a second multimedia resource uploaded by a second user is obtained, identify a resource image of the second multimedia resource, and determine each object included in the resource image; searching each object in a preset object source database to acquire object source information corresponding to each object; and generating the preset source information set according to the object source information corresponding to each object.

In an implementation manner, the second generating module 1203 is further configured to search for the target object in a preset object source database, and obtain object source information corresponding to the target object.

In one implementation, the second determining module 1202 is configured to take at least one frame of resource image of the first multimedia resource as an input of a preset image recognition model; in the case that at least one object is included in at least one frame of resource image of the first multimedia resource, the output of the preset image recognition model is description information of the at least one candidate object, and the description information of the candidate object includes: a name of the candidate object; and determining a candidate object corresponding to the preference object of the first user account as the target object.

In one implementation, the preset image recognition model is obtained by training a sample set of a plurality of images including the object by using a preset type of machine learning algorithm.

In one implementation, the second determining module 1202 is configured to determine at least one object region contained in a resource image of at least one frame of the first multimedia resource; classifying the at least one object region to determine a candidate object contained in the at least one object region and determining descriptive information of the candidate object, the descriptive information of the candidate object including: a name of the candidate object; and determining a candidate object corresponding to the preference object of the first user account as the target object.

In one implementation, the second determining module 1202 is configured to determine the candidate object having the same object classification as the preferred object as the target object; or, determining the candidate object identical to the preference object as the target object.

In an implementation manner, the second obtaining module 1201 is configured to score each object corresponding to a target operation behavior of the first user account, where the target operation behavior of the first user account is an operation behavior performed on each object by the first user account within a preset time period; and determining the object with the score meeting a preset score condition as a preference object of the first user account.

In one implementation, the second obtaining module 1201 is configured to obtain a weight of each target operation behavior; acquiring the operation times of each target operation behavior executed on each object by the first user account; and carrying out weighted summation on the weight and the operation times to obtain the score of each object.

In one implementation, the second obtaining module 1201 is configured to determine similar users to the first user account from the representation of the first user account; and determining the preference object of the similar user as the preference object of the first user account.

In one implementation, the second obtaining module 1201 is further configured to, after determining the preference object of the similar user as the preference object of the first user account, perform deduplication processing on the preference objects concerned by a plurality of similar users if the similar users are a plurality of users; determining the preference objects of the similar users after the deduplication processing as the preference objects of the first user account.

In one implementation, the second generating module 1203 is configured to determine description information of the target object according to the description information of the candidate object, where the description information of the candidate object further includes: a target position of the candidate object in a resource image of the first multimedia resource; and sending the object acquisition entry to the first user account so as to display the object acquisition entry in an interface area corresponding to the target object.

In one implementation, the second generating module 1203 is further configured to receive a request for obtaining the target object after the object obtaining portal is sent to the first user account, where the request for obtaining the target object is generated based on an operation performed by the first user account through the object obtaining portal. Fig. 13 is a block diagram of a terminal device 1300 implementing a method for acquiring a target object shown in an exemplary embodiment. The terminal device 1300 comprises a processor 1301 and a memory 1302 for storing instructions executable by the processor 1301. Wherein, the processor 1301 is configured to execute the instructions to implement the method for acquiring the target object in the embodiments of fig. 1 to 9 of the present disclosure. In practical applications, the terminal device 1300 may further include a network interface 1303, an I/O controller 1304, a mass storage device 1305, and a bus 1306 for connecting them.

In an exemplary embodiment, a storage medium including instructions, for example, a memory 1302 including instructions, which are executable by a processor 1301 of a terminal device 1300 to implement the method of acquiring a target object in the embodiments of fig. 1 to 9 of the present disclosure, is also provided. Alternatively, the storage medium may be a non-transitory computer readable storage medium, which may be, for example, a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, there is also provided a computer program product comprising a computer program stored on a computer-readable storage medium, the computer program comprising program instructions which, when executed by a computer, cause the computer to implement the method of acquiring a target object in the embodiments of fig. 1-9 of the present disclosure, and achieve the same technical effect.

FIG. 14 is a block diagram of a server 1400 for implementing a method for obtaining a target object, shown in an exemplary embodiment. The server 1400 comprises a processor 1401, and a memory 1402 for storing instructions executable by the processor 1401. Wherein, the processor 1401 is configured to execute the instructions to implement the method for acquiring the target object in the fig. 10 embodiment of the present disclosure. In actual practice, the server 1400 may also include a network interface 1403, an I/O controller 1404, a mass storage device 1405, and a bus 1406 connecting them.

In an exemplary embodiment, there is also provided a storage medium comprising instructions, such as a memory 1402 comprising instructions, executable by a processor 1401 of a server 1400 to implement the method of obtaining a target object in the fig. 10 embodiment of the present disclosure.

Alternatively, the storage medium may be a non-transitory computer readable storage medium, which may be, for example, a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, there is also provided a computer program product including a computer program stored on a computer-readable storage medium, the computer program including program instructions which, when executed by a computer, cause the computer to implement the method of acquiring a target object in the embodiment of fig. 10 of the present disclosure, and achieve the same technical effect.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method of acquiring a target object, the method comprising:

under the condition that a first multimedia resource is detected to be played by a first user account, acquiring a preference object of the first user account;

according to the preference object of the first user account, identifying a resource image of the first multimedia resource, and determining a target object included in the resource image;

and acquiring the object source information of the target object, generating an object acquisition entry for acquiring the target object, and displaying the object acquisition entry in an interface area corresponding to the target object, so that the first user account can acquire the target object through the object acquisition entry.

2. The method of claim 1, wherein the step of obtaining object source information of the target object comprises:

acquiring a preset object source information set of the multimedia resource, wherein the preset object source information set comprises: the multimedia resource comprises object source information corresponding to each object;

and acquiring the object source information of the target object from the preset source information set.

3. The method of claim 2, wherein prior to said obtaining the predetermined set of object source information for the multimedia asset, the method further comprises:

under the condition of acquiring a second multimedia resource uploaded by a second user, identifying a resource image of the second multimedia resource, and determining each object included in the resource image;

displaying an object source information configuration interface aiming at each object to receive the operation of a second user to configure the object source information corresponding to each object;

and generating the preset source information set according to the object source information corresponding to each object.

4. A method of acquiring a target object, the method comprising:

receiving an acquisition request to acquire a preference object of a first user account;

and acquiring the object source information of the target object, generating an object acquisition entry for acquiring the target object, and sending the object acquisition entry to the first user account so as to display the object acquisition entry in an interface area corresponding to the target object, so that the first user account can acquire the target object through the object acquisition entry.

5. The method of claim 4, wherein the step of obtaining object source information of the target object comprises:

6. The method of claim 5, wherein prior to said obtaining the predetermined set of object source information for the multimedia asset, the method further comprises:

7. An apparatus for acquiring a target object, the apparatus comprising:

the first obtaining module is configured to obtain a preference object of a first user account under the condition that the first user account is detected to play a first multimedia resource;

a first determination module configured to identify a resource image of the first multimedia resource according to a preference object of the first user account, and determine a target object included in the resource image;

the first generation module is configured to acquire object source information of the target object, generate an object acquisition entry for acquiring the target object, and display the object acquisition entry in an interface area corresponding to the target object, so that the first user account acquires the target object through the object acquisition entry.

8. An apparatus for acquiring a target object, the apparatus comprising:

the second acquisition module is configured to receive an acquisition request to acquire the preference object of the first user account;

a second determination module configured to identify a resource image of the first multimedia resource according to a preference object of the first user account, and determine a target object included in the resource image;

the second generation module is configured to acquire object source information of the target object, generate an object acquisition entry for acquiring the target object, and send the object acquisition entry to the first user account, so that the object acquisition entry is displayed in an interface area corresponding to the target object, and the first user account acquires the target object through the object acquisition entry.

9. A terminal device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the method of acquiring a target object of any one of claims 1 to 3.

10. A server, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the method of acquiring a target object as claimed in any one of claims 4 to 6.