CN101854346A - System and method for fusing mobile multimedia broadcast and Internet service - Google Patents

System and method for fusing mobile multimedia broadcast and Internet service Download PDF

Info

Publication number
CN101854346A
CN101854346A CN 201010126828 CN201010126828A CN101854346A CN 101854346 A CN101854346 A CN 101854346A CN 201010126828 CN201010126828 CN 201010126828 CN 201010126828 A CN201010126828 A CN 201010126828A CN 101854346 A CN101854346 A CN 101854346A
Authority
CN
China
Prior art keywords
user
module
page
interactive
information
Prior art date
Application number
CN 201010126828
Other languages
Chinese (zh)
Inventor
张辉
杨君云
王西强
Original Assignee
北京创毅视讯科技有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 北京创毅视讯科技有限公司 filed Critical 北京创毅视讯科技有限公司
Priority to CN 201010126828 priority Critical patent/CN101854346A/en
Publication of CN101854346A publication Critical patent/CN101854346A/en

Links

Abstract

The invention provides a system for fusing mobile multimedia broadcast and Internet service, which comprises a player module, a browser module, a user preference analyzing module, an interactive page generating module and an interactive page exhibiting module, wherein the player module is used for receiving and playing mobile multimedia broadcast contents selected by a user; the browser module is used for starting an interactive page browsing area in a mobile multimedia content playing window; the user preference analyzing module is used for acquiring corresponding preference classification information aiming at the user; the interactive page generating module is used for searching Internet content resources according to the mobile multimedia broadcast contents selected by the user and the corresponding preference classification information, and generating a corresponding interactive page; and the interactive page exhibiting module is used for sending the interactive page to the interactive page browsing area to perform exhibition. The system combines mobile multimedia broadcast technology, mobile multimedia interaction and personalized mobile Internet content push so as to learn about the real preference of individual users and meet the personalized requirements of the users.

Description

一种移动多媒体广播与互联网业务融合的系统和方法 A system and method for multimedia broadcast and mobile Internet business integration

技术领域 FIELD

[0001] 本发明涉及移动多媒体广播技术领域,特别是涉及一种移动多媒体广播与互联网业务融合的系统,一种移动多媒体广播与互联网业务融合的方法,一种用于移动多媒体广播与互联网业务融合的用户终端,以及,一种用于移动多媒体广播与互联网业务融合的服务器。 [0001] The present invention relates to a mobile multimedia broadcasting technology, and more particularly, to a mobile multimedia broadcast and Internet service integration system, a method for multimedia broadcast and Internet service convergence movement, for a mobile multimedia broadcast and Internet service integration user terminal, and a server for a mobile multimedia broadcast and Internet business integration.

背景技术 Background technique

[0002]移动多媒体广播技术(China Mobile Multimedia Broadcasting,CMMB,俗称手机电视)是用于向手机、PDA等小屏幕便携手持终端以及车载电视等终端提供广播电视服务的技术。 [0002] mobile multimedia broadcasting technology (China Mobile Multimedia Broadcasting, CMMB, commonly known as mobile TV) is a technology used to mobile phones, PDA and other small-screen portable handheld terminal and car TV and other terminal to provide radio and television services. CMMB采用“天地一体”的技术体系,即:利用大功率S波段卫星信号覆盖全国,利用地面增补转发器同频同时同内容转发卫星信号补点覆盖卫星信号盲区,利用无线移动通信网络构建回传通道,从而组成单向广播和双向交互相结合的移动多媒体广播网络。 CMMB a "one world" technical system, namely: the use of high power S-band satellite signal covering the whole country, using ground supplementary transponder satellite signal and forward the same frequency coverage satellite signal blind patch point with the content, using a wireless backhaul construct a mobile communication network channel, thereby constituting a unidirectional multimedia broadcasting network and a mobile two-way communication with each other in combination.

[0003] CMMB终端主要分为单向终端和双向终端两种形式。 [0003] CMMB unidirectional terminal and the terminal is divided into two forms of bidirectional terminals. 单向终端是只能接收移动多媒体广播电视业务而不具备上行传输通道的接收终端,主要包括PDA、MP3、MP4和数码相机等;这种CMMB终端是一种单纯的用来播放移动多媒体数据的载体,仅仅实现了“用便携式终端看电视”的功能。 Unidirectional terminal is only receiving mobile multimedia broadcasting service without receiving terminal includes an uplink transmission channel, including PDA, MP3, MP4, and digital cameras; this is a purely CMMB terminal for playing multimedia data movement carrier, only to achieve a "portable terminal to watch TV" function. 由于其功能单一,对用户的吸引力非常小。 Because of its single function, attractive to users is very small.

[0004] 双向终端是除了能接收移动多媒体广播电视业务外,同时具备上行传输通道的接收终端,主要包括手机、笔记本电脑等。 [0004] In addition to bidirectional terminal is a mobile multimedia broadcasting service reception, the receiving terminal along with the uplink transmission channels, including mobile phones, laptops and the like. 这种CMMB终端除了作为播放移动多媒体数据的载体外,还具有可与用户互动的功能。 Such CMMB terminals except the mobile multimedia player as a data carrier, but also has the function to interact with the user. 即通过开放业务接口,利用移动通信网络与电视节目实现互动,比如观看“超级女声”节目时,用户可以通过移动网络定制的“PUSH”功能,利用手机随时查看每一位“超女”的投票结果,并由此做出自己的决定。 That is, through the open service interface, the use of mobile communication network and television programs interact, such as when watching "Super Girls" program, the user can customize by mobile network "PUSH" function, using a mobile phone at any time to view the poll results every "Super Girl" and thus make their own decisions.

[0005] 现有的CMMB终端所采用的互动方案,向用户推送的互动内容实质上是依据服务器提前设定好的处理逻辑进行,即由服务器按照预先设置的互动内容与规则与用户进行互动,在这种情况下,多个用户采用一致的操作,其得到的互动结果均是同样的。 [0005] Interactive program CMMB conventional terminal used, the user pushes the interactive content is substantially performed before the processing logic setting a good basis for the server, i.e. the user interact with the interactive content by a server in accordance with a preset rule, in this case, a plurality of users using the same operation, which interaction results obtained are the same. 也就是说,这种互动方式及所获得的互动结果并未考虑用户个体的真正需求,并非一种个性化的互动方式。 In other words, this interaction and interactive way the results obtained are not taken into account the real needs of the individual user, not a personalized and interactive way. 而在实际中,用户往往希望依据自己的喜好通过CMMB终端进行互动,从而获得想要的互动结果。 In practice, users often want to interact based on their preferences through CMMB terminal to obtain interactive results you want. 例如,当前移动多媒体广播播放的内容是一场球赛,喜好运动员的用户希望获得运动员介绍材料等内容,而喜好运动器材和运动服装的用户获得运动商品信息等内容。 For example, current mobile multimedia broadcast content is playing a ball game, user preferences athletes want athlete content presentation materials, and sporting equipment and sports apparel sporting goods users to get content information.

[0006] 总之,目前需要本领域技术人员迫切解决的一个技术问题就是:如何能够提供一种将移动多媒体广播技术与移动多媒体互动与个性化的移动互联网内容推送相结合的机制,以了解用户个体的真正喜好,满足用户的个性化需求。 [0006] In short, there needs to be urgently addressed skilled in the art of a technical question is: how can we provide a mechanism for moving the mobile Internet content push multimedia broadcasting technology and mobile multimedia interactive and personalized combination of individual users to understand really like to meet the individual needs of the user.

发明内容 SUMMARY

[0007] 本发明所要解决的技术问题是提供一种移动多媒体广播与互联网业务融合的系统及方法,用以将移动多媒体广播技术与移动多媒体互动与个性化的移动互联网内容推送相结合,了解用户个体的真正喜好,满足用户的个性化需求。 [0007] The present invention solves the technical problem to provide a system and method for a mobile multimedia broadcast and Internet service convergence for the mobile multimedia broadcasting technology and mobile multimedia and interactive personalized mobile Internet content delivery combined understand the user individuals really like to meet the individual needs of the user. [0008] 为了解决上述技术问题,本发明实施例公开了一种移动多媒体广播与互联网业务融合的系统,包括: [0008] To solve the above problems, embodiments of the present invention discloses a system for mobile multimedia broadcast and Internet service convergence, comprising:

[0009] 播放器模块,用于接收并播放用户选择的移动多媒体广播内容; [0009] player module, for receiving and playing mobile multimedia broadcast content selected by the user;

[0010] 浏览器模块,用于在移动多媒体内容播放窗口中开启交互页面浏览区域; [0010] The browser module, the interaction page for opening the viewing area mobile multimedia content playback window;

[0011] 用户喜好分析模块,用于针对用户获取相应的喜好分类信息; [0011] User preferences analyzing module, for obtaining the corresponding classification information for the user's preference;

[0012] 交互页面生成模块,用于依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面; [0012] interactive page generating module configured according to the mobile multimedia broadcast content selected by the user preferences and the corresponding classification information, searching the Internet resource content, and generates the corresponding page interactions;

[0013] 交互页面展示模块,用于将所述交互页面发送至交互页面浏览区域进行展示。 [0013] interactive page display module, configured to send the page to interact with the interactive page display browser area.

[0014] 优选的,所述的系统,还包括: [0014] Preferably, the system further comprising:

[0015] 互动操作指示接收模块,用于接收用户在交互页面上提交的互动操作信息; [0015] Interactive operation instruction receiving means for receiving interactive operation information submitted by the user on an interactive page;

[0016] 互动操作响应模块,用于响应所述互动操作信息,返回相应的互动结果。 [0016] Interactive operation response module, in response to the interactive operation information, returns the appropriate result of the interaction.

[0017] 优选的,所述播放器模块、浏览器模块、用户喜好分析模块位于客户端;所述交互页面生成模块、交互页面展示模块位于服务器端。 [0017] Preferably, the player module, browser module, the user preference analysis module in the client; the interactive page generating module, interactive page display module located on the server.

[0018] 优选的,所述用户喜好分析模块进一步包括: [0018] Preferably, the user preference analysis module further comprising:

[0019] 用户行为学习子模块,用于记录用户的操作信息,并读取用户一段时间以来的操作记录,学习形成相应的喜好分类模型。 [0019] learn user behavior sub-module, an information recording operation for the user, since the recording and reading operation of the user for some time, to form the corresponding preference learning classification model.

[0020] 优选的,所述用户喜好分析模块进一步包括: [0020] Preferably, the user preference analysis module further comprising:

[0021] 用户喜好分类定制子模块,用于依据当前播放的移动多媒体广播内容提供预置的用户喜好分类选项; [0021] Category custom user preferences sub-module for providing preset based on mobile multimedia broadcast content currently playing user preferences sorting options;

[0022] 喜好分类确定子模块,用于依据用户选定的喜好类别,生成当前用户的喜好分类fn息o [0022] Classification preference determination sub-module, according to user selected preference category to generate the current preferences of the user information classification fn o

[0023] 优选的,所述播放器模块、浏览器模块位于客户端;所述用户喜好分析模块、交互页面生成模块、交互页面展示模块位于服务器端。 [0023] Preferably, the player module, located on the client browser module; the user preference analysis module, interactive page generating module, interactive page display module located on the server.

[0024] 优选的,所述客户端还包括: [0024] Preferably, the client further comprises:

[0025] 用户行为提交模块,用于将用户的操作信息提交至服务器; [0025] submit user behavior module for submitting user operation information to the server;

[0026] 所述用户喜好分析模块进一步包括: [0026] The user preference analysis module further comprising:

[0027] 用户行为记录子模块,用于针对用户保存相应的操作记录; [0027] recording user behavior sub-module, configured to save the corresponding operation for the user record;

[0028] 用户行为分析子模块,用于读取用户一段时间的操作记录,构建相应的喜好分类模型。 [0028] user behavior analysis sub-module for reading the recording operation of the user in a period of time, the respective preferences construct a classification model.

[0029] 优选的,所述交互页面生成模块进一步包括: [0029] Preferably, the interaction page generating module further comprises:

[0030] 定制页面提取子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息,按照预定义的页面映射规则,提取相应的交互页面。 [0030] The customized page extracting sub-module, for a mobile multimedia broadcast contents according to the current preferences and classification information of the user according to predefined mapping rules page, extracts the corresponding page interactions.

[0031] 优选的,所述交互页面生成模块进一步包括: [0031] Preferably, the interaction page generating module further comprises:

[0032] 关键词生成子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息,生成对应的关键词; [0032] Image generation sub-module, for classification information according to the preferences of mobile multimedia broadcast content and the current user, generating a corresponding keyword;

[0033] 页面搜索子模块,用于依据所述关键词进行搜索,获得作为交互页面的搜索结果显示页面。 [0033] The search page sub-module for performing a search based on the keyword, obtained as a search result page of the interactive display page.

[0034] 优选的,所述互动操作信息包括用户输入关键词请求搜索的信息,所述互动操作响应模块进一步包括:[0035] 关键词搜索子模块,用于依据所述关键词进行搜索,获得作为互动结果的搜索结果{曰息; [0034] Preferably, the interactive information includes a user operation input information requested keyword search operation in response to the interaction module further comprises: [0035] The keyword search sub-module, configured according to the keyword search, to obtain as a result of the interaction of the search result {said information;

[0036] 搜索结果展示子模块,用于在所述交互页面浏览区域中展示所述搜索结果。 [0036] The search results display sub-module, configured to display the search result page browsing in the interaction region.

[0037] 优选的,所述互动操作信息包括用户点击的感兴趣信息,所述互动操作响应模块进一步包括: [0037] Preferably, the interactive operation information comprises information of interest to the user clicks, interactive operation in response to said module further comprising:

[0038] 链接子模块,用于依据用户点击的感兴趣信息链接到相应页面或多媒体数据; [0038] The sub-link module, the link information of interest to the user according to the corresponding page or click on the multimedia data;

[0039] 输出子模块,用于显示链接的页面信息或播放相应的多媒体数据。 [0039] The output sub-module, the page information for display or play the multimedia data corresponding to the link.

[0040] 优选的,所述互动操作指示接收模块位于客户端,所述互动操作响应模块位于服务器端。 [0040] Preferably, the interactive operation instruction receiving module located in the client, in response to the interactive operation module located on the server.

[0041] 本发明实施例还公开了一种移动多媒体广播与互联网业务融合的方法,包括: [0041] Example embodiments of the present invention also discloses a method for a mobile multimedia broadcast and Internet service convergence, comprising:

[0042] 接收并播放用户选择的移动多媒体广播内容; [0042] receive and play the mobile multimedia broadcast content selected by the user;

[0043] 在移动多媒体内容播放窗口中开启交互页面浏览区域; [0043] open interactive page viewing area in mobile multimedia content playback window;

[0044] 针对用户获取相应的喜好分类信息; [0044] to obtain the corresponding classification information for the user's preference;

[0045] 依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面; [0045] The mobile multimedia broadcast content based on the user-selected preferences and corresponding classification information, searching the Internet resource content, and generates the corresponding page interactions;

[0046] 将所述交互页面发送至交互页面浏览区域进行展示。 [0046] The interactive page sent to the interactive page viewing area on display.

[0047] 优选的,所述的方法,还包括: Preferably, the method of [0047], further comprising:

[0048] 接收用户在交互页面上提交的互动操作信息; [0048] interactive operations received information submitted by the user on an interactive page;

[0049] 响应所述互动操作信息,返回相应的互动结果。 [0049] The interactive operation information in response, returns a corresponding result of the interaction.

[0050] 优选的,所述针对用户获取相应的喜好分类信息的步骤进一步包括: [0050] Preferably, the acquired class information corresponding preference for the user further comprises the step of:

[0051] 记录用户的操作信息,并读取用户一段时间以来的操作记录,学习形成相应的喜好分类模型。 [0051] The recording operation information of the user, since the recording and reading operation of the user for some time, to form the corresponding preference learning classification model.

[0052] 优选的,所述针对用户获取相应的喜好分类信息的步骤进一步包括: [0052] Preferably, the acquired class information corresponding preference for the user further comprises the step of:

[0053] 依据当前播放的移动多媒体广播内容提供预置的用户喜好分类选项; [0053] provides a preset user preferences sorting options based on mobile multimedia broadcast content currently playing;

[0054] 依据用户选定的喜好类别,生成当前用户的喜好分类信息。 [0054] based on user-selected preference category, generating the current user's preferences classified information.

[0055] 优选的,所述生成交互页面的步骤进一步包括: [0055] Preferably, the step of generating the interactive page further comprises:

[0056] 依据所述移动多媒体广播内容和当前用户的喜好分类信息,按照预定义的页面映射规则,提取相应的交互页面。 [0056] According to the mobile multimedia broadcast content and the user's current interest category information, according to a predefined mapping rule page, extracts the corresponding page interactions.

[0057] 优选的,所述生成交互页面的步骤进一步包括: [0057] Preferably, the step of generating the interactive page further comprises:

[0058] 依据所述移动多媒体广播内容和当前用户的喜好分类信息,生成对应的关键词; [0058] The mobile multimedia broadcast contents according to the user's preferences and current classification information, generates a corresponding keyword;

[0059] 依据所述关键词进行搜索,获得作为交互页面的搜索结果显示页面。 [0059] according to the search keyword, obtained as a result of the search page of the interactive display page.

[0060] 优选的,所述互动操作信息包括用户输入关键词请求搜索的信息,所述响应所述互动操作信息,返回相应互动结果的步骤进一步包括: Step [0060] Preferably, the interactive information includes a user operation input keyword search request, the response to the interactive operation information, returns the appropriate result of the interaction further comprises:

[0061] 依据所述关键词进行搜索,获得作为互动结果的搜索结果信息; [0061] according to the search keyword, search results are obtained as a result of the interaction of the information;

[0062] 在所述交互页面浏览区域中展示所述搜索结果。 [0062] shows the search results page in the interactive navigation area.

[0063] 优选的,所述互动操作信息包括用户点击的感兴趣信息,所述响应所述互动操作信息,返回相应互动结果的步骤进一步包括: Step [0063] Preferably, the interactive user interest information includes the operation information of clicks, the interactive response to the operation information, returns the appropriate result of the interaction further comprises:

[0064] 依据用户点击的感兴趣信息链接到相应页面或多媒体数据; [0064] based on the user clicks on the link information of interest to the corresponding page or multimedia data;

[0065] 显示链接的页面信息或播放相应的多媒体数据。 [0065] The display page information corresponding to the link or play the multimedia data. [0066] 本发明实施例还公开了一种用于移动多媒体广播与互联网业务融合的用户终端, 包括: [0066] Example embodiments of the present invention also discloses a user terminal for a mobile multimedia broadcast and Internet service convergence, comprising:

[0067] 播放器模块,用于接收并播放用户选择的移动多媒体广播内容; [0067] player module, for receiving and playing mobile multimedia broadcast content selected by the user;

[0068] 浏览器模块,用于在移动多媒体内容播放窗口中开启交互页面浏览区域; [0068] The browser module, the interaction page for opening the viewing area mobile multimedia content playback window;

[0069] 用户喜好分析模块,用于针对用户获取相应的喜好分类信息; [0069] The user preference analysis module, configured to obtain the corresponding classification information for the user's preference;

[0070] 服务器通信模块,用于将所述用户选择的移动多媒体广播内容及相应的喜好分类信息提交至服务器,以及,接收服务器返回的在交互页面浏览区域展示的交互页面内容;所述交互页面内容由服务器依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息搜索互联网内容资源获得。 [0070] The server communication module for submitting a mobile multimedia broadcast content selected by the user preferences and the corresponding classification information to the server, and a content receiving interactive pages returned by the server in the interactive page display viewing area; the interaction page content obtained from the server according to the mobile multimedia broadcast content selected by the user's preferences and the corresponding classification information search Internet content resources.

[0071] 优选的,所述的用户终端,还包括: [0071] Preferably, said user terminal, further comprising:

[0072] 互动操作指示接收模块,用于接收用户在交互页面上提交的互动操作信息,并提交至服务器; [0072] Interactive operation instruction receiving means for receiving interactive operation information submitted by the user on an interactive page, and submit it to the server;

[0073] 响应接收模块,用于接收服务器依据所述互动操作信息返回的互动结果信息。 [0073] In response receiving module, configured to receive the interactive server according to the operation result of the interaction information returned.

[0074] 优选的,所述用户喜好分析模块进一步包括: [0074] Preferably, the user preference analysis module further comprising:

[0075] 用户行为学习子模块,用于记录用户的操作信息,并读取用户一段时间以来的操作记录,学习形成相应的喜好分类模型。 [0075] learn user behavior sub-module, an information recording operation for the user, since the recording and reading operation of the user for some time, to form the corresponding preference learning classification model.

[0076] 优选的,所述用户喜好分析模块进一步包括: [0076] Preferably, the user preference analysis module further comprising:

[0077] 用户喜好分类定制子模块,用于依据当前播放的移动多媒体广播内容提供预置的用户喜好分类选项; [0077] Category custom user preferences sub-module for providing preset based on mobile multimedia broadcast content currently playing user preferences sorting options;

[0078] 喜好分类确定子模块,用于依据用户选定的喜好类别,生成当前用户的喜好分类fn息o [0078] Classification preference determination sub-module, according to user selected preference category to generate the current preferences of the user information classification fn o

[0079] 本发明实施例还公开了一种用于移动多媒体广播与互联网业务融合的服务器,包括: [0079] Example embodiments of the present invention also discloses a server for a mobile multimedia broadcast and Internet service convergence, comprising:

[0080] 用户终端通信模块,用于接收用户终端提交的当前用户选择的移动多媒体广播内容及该用户的喜好分类信息; [0080] User terminal communication module for a mobile multimedia broadcast content selected by the current user terminal receives the user preference and classification information submitted by the user;

[0081] 交互页面生成模块,用于依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面; [0081] interactive page generating module configured according to the mobile multimedia broadcast content selected by the user preferences and the corresponding classification information, searching the Internet resource content, and generates the corresponding page interactions;

[0082] 交互页面展示模块,用于将所述交互页面发送至交互页面浏览区域进行展示,所述交互页面浏览区域依据用户选择移动多媒体广播内容的操作开启,在用户终端的移动多媒体内容播放窗口中生成。 [0082] interactive page display module, configured to send the page to page interactions interactive viewing area on display, open the interaction region based page browsing user selection operation of mobile multimedia broadcasting content, a multimedia content playback window in the mobile user terminal generated.

[0083] 优选的,所述的服务器,还包括: [0083] Preferably, the server further comprising:

[0084] 互动操作响应模块,用于接收并响应用户终端发送的互动操作信息,向用户终端返回相应的互动结果。 [0084] In response to interact with the operating module for receiving and responding to interactive user operation information sent by the terminal returns a corresponding result of the interaction to the user terminal.

[0085] 优选的,所述交互页面生成模块进一步包括: [0085] Preferably, the interaction page generating module further comprises:

[0086] 定制页面提取子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息,按照预定义的页面映射规则,提取相应的交互页面。 [0086] customize the page extraction sub-module for a mobile multimedia broadcast contents according to the current preferences and classification information of the user according to predefined mapping rules page, extracts the corresponding page interactions.

[0087] 优选的,所述交互页面生成模块进一步包括: [0087] Preferably, the interaction page generating module further comprises:

[0088] 关键词生成子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息,生成对应的关键词;[0089] 页面搜索子模块,用于依据所述关键词进行搜索,获得作为交互页面的搜索结果显示页面。 [0088] Image generation sub-module, for classification information according to the preferences of mobile multimedia broadcast content and the current user, to generate the corresponding keyword; [0089] search page sub-module, according to the search keyword, obtained as an interactive page of search results page.

[0090] 本发明实施例还公开了一种用于移动多媒体广播与互联网业务融合的用户终端, 包括: [0090] Example embodiments of the present invention also discloses a user terminal for a mobile multimedia broadcast and Internet service convergence, comprising:

[0091] 播放器模块,用于接收并播放用户选择的移动多媒体广播内容; [0091] player module, for receiving and playing mobile multimedia broadcast content selected by the user;

[0092] 浏览器模块,用于在移动多媒体内容播放窗口中开启交互页面浏览区域; [0092] The browser module, the interaction page for opening the viewing area mobile multimedia content playback window;

[0093] 服务器通信模块,用于将用户的操作信息提交至服务器;以及,接收服务器返回的在交互页面浏览区域展示的交互页面内容;所述交互页面内容由服务器依据用户选择的移动多媒体广播内容及相应的喜好分类信息搜索互联网内容资源获得,其中,所述喜好分类信息由服务器依据用户的操作信息生成。 The mobile multimedia broadcast content server by the content of the interactive page based on the user selection; [0093] The server communication module for submitting user operation information to the server; and, interactive content received page returned by the server in the interactive page display viewing area and the corresponding preference information search classification to obtain Internet content resource, wherein said preference information generated by the server based on the classification information of the user operation.

[0094] 优选的,所述的用户终端,还包括: [0094] Preferably, said user terminal, further comprising:

[0095] 互动操作指示接收模块,用于接收用户在交互页面上提交的互动操作信息,并提交至服务器; [0095] Interactive operation instruction receiving means for receiving interactive operation information submitted by the user on an interactive page, and submit it to the server;

[0096] 响应接收模块,用于接收服务器依据所述互动操作信息返回的互动结果信息。 [0096] In response receiving module, configured to receive the interactive server according to the operation result of the interaction information returned.

[0097] 本发明实施例还公开了一种用于移动多媒体广播与互联网业务融合的服务器,包括: [0097] Example embodiments of the present invention also discloses a server for a mobile multimedia broadcast and Internet service convergence, comprising:

[0098] 用户终端通信模块,用于接收用户终端提交的当前用户选择的移动多媒体广播内容; [0098] User terminal communication module for a mobile multimedia broadcast content selected by the current user terminal receives a user submitted;

[0099] 用户喜好分析模块,用于依据用户的操作信息提取相应的喜好分类信息; [0099] User preferences analysis module for extracting classification information according to the respective preference information of a user operation;

[0100] 交互页面生成模块,用于依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面; [0100] interactive page generating module configured according to the mobile multimedia broadcast content selected by the user preferences and the corresponding classification information, searching the Internet resource content, and generates the corresponding page interactions;

[0101] 交互页面展示模块,用于将所述交互页面发送至交互页面浏览区域进行展示,所述交互页面浏览区域依据用户选择移动多媒体广播内容的操作开启,在用户终端的移动多媒体内容播放窗口中生成。 [0101] interactive page display module, configured to send the page to page interactions interactive viewing area on display, open the interaction region based page browsing user selection operation of mobile multimedia broadcasting content, a multimedia content playback window in the mobile user terminal generated.

[0102] 优选的,所述的服务器,还包括: [0102] Preferably, the server further comprising:

[0103] 互动操作响应模块,用于接收并响应用户终端发送的互动操作信息,向用户终端返回相应的互动结果。 [0103] In response to interact with the operating module for receiving and responding to interactive user operation information sent by the terminal returns a corresponding result of the interaction to the user terminal.

[0104] 优选的,所述用户喜好分析模块进一步包括: [0104] Preferably, the user preference analysis module further comprising:

[0105] 用户行为记录子模块,用于针对用户保存相应的操作记录; [0105] recording user behavior sub-module, configured to save the corresponding operation for the user record;

[0106] 用户行为分析子模块,用于读取用户一段时间的操作记录,构建相应的喜好分类模型。 [0106] user behavior analysis sub-module for reading the recording operation of the user in a period of time, the respective preferences construct a classification model.

[0107] 与现有技术相比,本发明具有以下优点: [0107] Compared with the prior art, the present invention has the following advantages:

[0108] 本发明通过采用诸如手机电视的便携式终端作为入口,将移动多媒体数据业务与互联网信息结合,采用用户喜好分析模块针对用户提供随时随地的个性化信息获取及分析,并基于当前播放的CMMB广播节目以及当前用户的喜好分类信息推送个性化的互动内容。 [0108] The present invention is by using a portable terminal such as a mobile TV as an inlet, the mobile Internet services and multimedia data combined information using the user preference acquisition and analysis module analyzes providing personalized information for the user anytime, anywhere, and based on the currently playing CMMB radio programs as well as the current user's preferences classified information push interactive content personalization. 以及,以生成交互页面及接收用户在交互页面上的互动操作方式驱动互动应用,不仅可以真正满足用户的个性化需求,还提高了用户的使用体验。 And to generate interactive pages and receiving user interaction mode of operation on the interactive page of drive interactive applications, not only can truly meet the individual needs of users, but also improve the user experience.

10附图说明 BRIEF DESCRIPTION 10

[0109] 图1是本发明的一种移动多媒体广播与互联网业务融合的系统实施例1的结构框图; [0109] FIG. 1 is a block diagram of an embodiment of a mobile multimedia broadcast system and Internet service convergence according to the present embodiment of the invention;

[0110] 图2是本发明的一种移动多媒体广播与互联网业务融合的系统实施例2的结构框图; [0110] FIG. 2 is a block diagram of the system of Example 2 a mobile multimedia broadcast and Internet service convergence according to the present embodiment of the invention;

[0111] 图3是本发明的一种移动多媒体广播与互联网业务融合的系统实施例3的结构框图; [0111] FIG. 3 is a block diagram of the system of Example 3 a mobile multimedia broadcast and Internet service convergence according to the present embodiment of the invention;

[0112] 图4是本发明的一种移动多媒体广播与互联网业务融合的方法实施例的流程图; [0112] FIG. 4 is a flowchart of a method for a mobile multimedia broadcast and Internet service convergence according to the present embodiment of the invention;

[0113] 图5是本发明的一种用于移动多媒体广播与互联网业务融合的用户终端实施例1 的结构框图; [0113] FIG. 5 is a block diagram of one embodiment for a mobile multimedia broadcast users and Internet service convergence terminal according to the present invention;

[0114] 图6是本发明的一种用于移动多媒体广播与互联网业务融合的服务器实施例1的结构框图; [0114] FIG. 6 of the present invention is a mobile multimedia broadcast and Internet Server service convergence block diagram for one embodiment of the embodiment;

[0115] 图7是本发明的一种用于移动多媒体广播与互联网业务融合的用户终端实施例2 的结构框图; [0115] FIG. 7 is a block diagram showing Example 2 of the user for a mobile multimedia broadcast and Internet service convergence terminal according to the present invention;

[0116] 图8是本发明的一种用于移动多媒体广播与互联网业务融合的服务器实施例2的结构框图。 [0116] FIG. 8 of the present invention is a mobile multimedia broadcast and Internet Server service convergence block diagram for the second embodiment.

具体实施方式 Detailed ways

[0117] 为使本发明的上述目的、特征和优点能够更加明显易懂,下面结合附图和具体实施方式对本发明作进一步详细的说明。 [0117] For the above-described objects, features and advantages of the invention more apparent, the accompanying drawings and the following specific embodiments of the present invention will be further described in detail.

[0118] 为了实现网络资源的共享,避免低水平的重复建设,形成适应性广、容易维护、费用低的高速带宽的多媒体基础平台,三网融合技术目前正在广泛推广及应用。 [01] In order to realize the sharing of network resources, avoid duplication of low-level, forming a wide adaptability, easy maintenance, low cost high bandwidth multimedia platform foundation, triple play technology is now being widely promoted and applied. 所谓“三网融合”,就是指电信网、广播电视网和计算机通信网的相互渗透、互相兼容、并逐步整合成为全世界统一的信息通信网络,具体是指电信网、计算机网和有线电视网三大网络通过技术改造,能够提供包括语音、数据、图像等综合多媒体的通信业务。 The so-called "triple play", refers to telecommunications networks, radio networks and computer communication network of interwoven, mutually compatible, and gradually integrated into a unified information and communication networks around the world, specifically refers to the telecommunications network, computer network and cable television transformation by three network, capable of providing integrated multimedia communication services including voice, data, images and the like. 三网融合是一种广义的、社会化的说法,在现阶段它并不意味着电信网、计算机网和有线电视网三大网络的物理合一,而主要是指高层业务应用的融合。 Triple play is a generalized, socialization say, at this stage it does not mean the telecommunications network, computer network and three cable television networks unity, but mainly refers to the integration of high-level business applications. 其表现为技术上趋向一致,网络层上可以实现互联互通,形成无缝覆盖,业务层上互相渗透和交叉,应用层上趋向使用统一的IP协议,在经营上互相竞争、互相合作,朝着向人类提供多样化、多媒体化、个性化服务的同一目标逐渐交汇在一起,行业管制和政策方面也逐渐趋向统一。 Its performance for the technical convergence, interoperability can be achieved on the network layer, forming a seamless coverage, penetration and cross each other on a business level, we tend to use a unified IP protocol on the application layer, compete with each other in the business, mutual cooperation towards providing diverse, multi-media, personalized service to humanity gradual convergence with the same goal, industry regulation and policy gradually became unified.

[0119] 本发明正是顺应三网融合技术的发展而提出的一种将移动多媒体广播、移动多媒体互动与个性化的移动互联网内容推送相结合的机制,通过整合我国的移动多媒体广播技术(CMMB)、广播式手机电视业务管理系统(MBBMS)及移动互联网应用聚合和分发平台,向用户提供互联网信息获取和个人信息管理服务,打造用户的个性化资讯中心。 [0119] A present invention is in line with the development of triple play technology proposed mechanism will move the mobile Internet content push multimedia broadcasting, mobile multimedia interactive and personalized combination, through the integration of mobile multimedia broadcasting technology (CMMB ), mobile broadcast business management system (MBBMS) and mobile internet applications, aggregation and distribution platform, to provide internet users access to information and personal information management service, create personalized user's information center. 本发明实施例的核心构思之一在于,采用诸如手机电视的便携式终端作为入口,将移动多媒体数据业务与互联网信息结合,针对用户提供随时随地的个性化信息获取,并基于当前播放的CMMB 广播节目驱动互动应用,与互动区域的信息进行联动;同时根据用户个人的喜好,推送定制的互动内容。 One embodiment of the core concept of the present invention is that the mobile TV using a portable terminal such as the entry, the mobile Internet services and multimedia data combined information to provide personalized information for the user acquired anywhere, and based on the broadcast program currently playing CMMB driven interactive applications interact with information linkage region; at the same time according to the user's personal preferences, push customized interactive content.

[0120] 参考图1,示出了本发明的一种移动多媒体广播与互联网业务融合的系统实施例1的结构框图,具体可以包括以下模块:[0121] 播放器模块101,用于接收并播放用户选择的移动多媒体广播内容; [0120] Referring to FIG 1, there is shown a mobile multimedia broadcast system and Internet service according to the present invention fused to a block diagram of an embodiment of the embodiment may specifically include the following modules: [0121] player module 101, for receiving and playing the mobile multimedia broadcast content selected by the user;

[0122] 浏览器模块102,用于在移动多媒体内容播放窗口中开启交互页面浏览区域; [0122] browser module 102, the interaction page viewing area for opening the mobile multimedia content playback window;

[0123] 用户喜好分析模块103,用于针对用户获取相应的喜好分类信息; [0123] User preferences analysis module 103, configured to obtain the corresponding classification information for the user's preference;

[0124] 交互页面生成模块104,用于依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面; [0124] interactive page generating module 104, a mobile multimedia broadcasting according to the contents selected by the user preferences and the corresponding classification information, searching the Internet resource content, and generates the corresponding page interactions;

[0125] 交互页面展示模块105,用于将所述交互页面发送至交互页面浏览区域进行展示。 [0125] interactive page display module 105, configured to send the page to interact with the interactive page display browser area.

[0126] 在具体实现中,当用户提交所选择的CMMB节目频道信息后,相应的多媒体数据(CMMB节目内容)会经移动通信网络广播至CMMB终端,CMMB终端接收到节目内容后,用户可以通过播放器模块进行播放控制;与此同时,播放器模块会向浏览器模块发送页面同步请求,即请求开启当前移动多媒体内容播放窗口中的交互页面浏览区域。 [0126] In a specific implementation, when the CMMB program channel information submitted by the user is selected, the corresponding multimedia data (CMMB program content) will be over a mobile communication network broadcasts to CMMB terminal, the CMMB terminal receives program contents, the user can player play control module; At the same time, the player sends a page synchronization request module, i.e., the interaction page browsing request open area of ​​the current mobile multimedia content playback window to the browser module.

[0127] 在本发明实施例中,所述交互页面主要是依据当前播放的节目信息和用户的喜好分类信息生成的。 [0127] In an embodiment of the present invention, the interaction of this category page information generated based on user preference information and the program currently playing. 因而设置有用户喜好分析模块以专门收集用户的喜好分类信息,例如,时事新闻信息、政治新闻信息、经济新闻信息、社会新闻信息、文化新闻信息、体育赛事信息、 体育运动员信息、体育用品信息等。 Thus provided with a user preference analysis module for collecting user preferences classified information, such as current events information, political news, economic news, community news and information, culture and news information, sports information, sports athletes information, sports information, etc. . 在这种情况下,服务器则可以依据当前播放的节目信息和用户的喜好分类信息,通过搜索互联网内容资源或进一步聚合、分发这些资源,以获得个性化的交互内容,并由此生成相应的交互页面,返回给CMMB终端。 In this case, the server can be classified according to the preferences of the program information and the user's currently playing, by searching the Internet content resources or further polymerization, distribute these resources to get personalized interactive content, and thus generates the corresponding interaction page returned to the CMMB terminal.

[0128] 参考图2,示出了本发明的一种移动多媒体广播与互联网业务融合的系统实施例2的结构框图,具体可以包括: [0128] Referring to Figure 2, there is shown a mobile multimedia broadcast system and Internet service according to the present invention fused to a block diagram of the second embodiment may specifically include:

[0129] 客户端21,包括以下模块: [0129] The client 21, comprising the following modules:

[0130] 播放器模块211,用于接收并播放用户选择的移动多媒体广播内容; [0130] player module 211, for receiving and playing mobile multimedia broadcast content selected by the user;

[0131] 浏览器模块212,用于在移动多媒体内容播放窗口中开启交互页面浏览区域; [0131] browser module 212 for browsing page interaction region open mobile multimedia content playback window;

[0132] 用户喜好分析模块213,用于针对用户获取相应的喜好分类信息; [0132] User preferences analysis module 213, configured to obtain the corresponding classification information for the user's preference;

[0133] 互动操作指示接收模块214,用于接收用户在交互页面上提交的互动操作信息; [0133] Interactive operation instruction receiving module 214 for receiving a user interactive operation information submitted on an interactive page;

[0134] 服务器22,包括以下模块: [0134] The server 22, comprises the following modules:

[0135] 交互页面生成模块221,用于依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,生成交互页面; [0135] interactive page generating module 221, a mobile multimedia broadcasting contents based on user preference selection and classification information corresponding to the generated page interactions;

[0136] 交互页面展示模块222,用于将所述交互页面发送至交互页面浏览区域进行展示; [0136] interactive page display module 222, configured to send the page to interact with the interactive page display browser area;

[0137] 互动操作响应模块223,用于响应所述互动操作信息,返回相应的互动结果。 [0137] module 223 in response to interactive operations, in response to the interactive operation information, returns the appropriate result of the interaction.

[0138] 在具体实现中,当CMMB终端接收到节目内容后,用户可以通过播放器模块进行播放控制;与此同时,播放器模块会向浏览器模块发送页面同步请求,即请求开启当前移动多媒体内容播放窗口中的交互页面浏览区域。 [0138] In a specific implementation, when the CMMB terminal receives program contents, the user can be played by the player control module; At the same time, the player module to the browser module transmits a page synchronization request, i.e. requests the open of the current Mobile Multimedia play interactive content page viewing area of ​​the window. 在本实施例中,客户端的用户喜好分析模块213 会进一步获取当前用户的喜好分类信息,然后将当前播放的节目信息(如频道信息、频道ID)和用户的喜好分类信息直接提交至服务器,由服务器依据当前播放的节目信息和用户的喜好分类信息,通过搜索互联网内容资源或进一步聚合、分发这些资源,以获得个性化的交互内容,并由此生成相应的交互页面,返回给CMMB终端。 In the present embodiment, the client user preferences analysis module 213 further acquires the current interest category information of the user, and the like classified program information (e.g., channel information, channel ID) that is currently playing and the user directly submitted to the server by server based on interest categories with program information and the user's currently playing, by searching the Internet content resources or further polymerization, distribute these resources to get personalized interactive content, and thus generates the corresponding interaction page, return to the CMMB terminal.

[0139] 在本发明的一种优选实施例中,所述用户喜好分析模块222可以进一步包括以下子模块: [0139] In one preferred embodiment of the present invention, the user preference analysis module 222 may further include the following sub-modules:

[0140] 用户行为学习子模块,用于记录用户的操作信息,并读取用户一段时间以来的操作记录,学习形成相应的喜好分类模型。 [0140] learn user behavior sub-module, an information recording operation for the user, since the recording and reading operation of the user for some time, to form the corresponding preference learning classification model.

[0141] 在实际中,所述用户的操作信息可以包括:用户选择的节目信息;用户对交互页面中某一内容或栏目的点击量;用户提交的关键词等;通过收集用户一段时间以来的操作记录,基于机器学习的方式,即可形成该用户的喜好分类模型。 [0141] In practice, the user operation information may include: program information selected by the user; interactive user clicks on a content page or column; user submitted key words; by collecting user some time since recording operation, machine learning based embodiment, the classification model can be formed preferences of the user. 例如,一种学习形成喜好分类模型的方法为,在用户喜好收集(分析)的知识库中,将用户对电视节目的偏好或者是互联网内容的偏好转化为对知识库中实例的偏好,分析实例之间的关联,发现隐含的用户偏好;然后综合用户偏好历史,建立用户当前状态下偏好的数学模型,以分析预测用户对不同交互内容的关注程度。 For example, one study taste classification model is formed, the collected user preferences (analysis) of the knowledge base, the user preference for TV programs or Internet content preference transformed knowledge base for the preference for instance, analysis example the association between found implicit user preferences; and user preferences comprehensive history, a mathematical model of the current state of the user's preference to analysis and forecasting of user engagement on different interactive content.

[0142] 作为本发明的另一种优选实施例,所述用户喜好分析模块222可以进一步包括以下子模块: [0142] As another preferred embodiment of the present invention, the user preference analysis module 222 may further include the following sub-modules:

[0143] 用户喜好分类定制子模块,用于依据当前播放的移动多媒体广播内容提供预置的用户喜好分类选项; [0143] Category custom user preferences sub-module for providing preset based on mobile multimedia broadcast content currently playing user preferences sorting options;

[0144] 喜好分类确定子模块,用于依据用户选定的喜好类别,生成当前用户的喜好分类fn息o [0144] Classification preference determination sub-module, according to user selected preference category to generate the current preferences of the user information classification fn o

[0145] 在这种情况下,用户可以按照提供的喜好分类设置选项,选择自己当前需要的喜好类别,由此生成相应的喜好分类信息。 [0145] In this case, the user preferences can be classified according to the provided options available, select interest categories their current needs, thereby generating classification information corresponding preference.

[0146] 可以理解,上述喜好分类信息的获取方式仅仅用作示例,本领域技术人员依据实际情况采用其它获取用户个性化的喜好分类信息的方式均是可行的,本发明对此不作限制。 [0146] It will be appreciated, the above-described preference category information acquisition mode is merely used as an example, one skilled in the art that other ways of obtaining a personalized user preference information is classified based on the actual situation are possible, the present invention is not limited to this.

[0147] 进一步而言,在本实施例中,用户还可以通过CMMB终端在交互页面上进行互动操作,例如,在交互页面中输入当前节目中感兴趣的关键词进行搜索,该搜索请求被提交至服务器后,由服务器进行搜索并返回搜索结果。 [0147] Further, in the present embodiment, the user also may be performed by a terminal on an interactive page CMMB interactive operation, for example, the current input keyword search program interested in the interactive page, the search request is submitted to the server, the server searches and returns search results. 即在本发明的一种优选实施例中,所述互动操作信息可以包括用户输入关键词请求搜索的信息,在这种情况下,所述互动操作响应模块223可以进一步包括以下子模块: I.e. In a preferred embodiment of the present invention, the interactive information may include the following sub-operation of a user input module keyword search request information, in this case, the operation in response to the interaction module 223 may further comprise:

[0148] 关键词搜索子模块,用于依据所述关键词进行搜索,获得作为互动结果的搜索结果{曰息; [0148] keyword search sub-module for performing a search based on the keyword, obtain search results as a result of the interaction of said {interest;

[0149] 搜索结果展示子模块,用于在所述交互页面浏览区域中展示所述搜索结果。 [0149] Search results display sub-module, configured to display the search result page browsing in the interaction region.

[0150] 作为另一示例,用户还可以直接在交互页面上点选感兴趣的多媒体内容或链接, 由此链接到相应的多媒体数据或页面,如播放视音频文件、打开其它网页等。 [0150] As another example, the user can click on the link of interest or the multimedia content directly on the interactive page, whereby linked to the corresponding data or multimedia pages, such as playing video and audio files, open the other web pages. 即作为本发明的另一种优选实施例中,所述互动操作信息可以包括用户点击的感兴趣信息,在这种情况下,所述互动操作响应模块223可以进一步包括以下子模块: I.e., as a further preferred embodiment of the present invention, the interactive information may include operation information of interest to the user clicks, in which case, the operation in response to the interaction module 223 may further include the following sub-modules:

[0151] 链接子模块,用于依据点击的感兴趣信息链接到相应页面或多媒体数据; [0151] sub-module link, link interest information for respective pages according to a click or multimedia data;

[0152] 输出子模块,用于显示链接的页面信息或播放相应的多媒体数据。 [0152] Output sub-module, the page information for display or play the multimedia data corresponding to the link.

[0153] 当然,上述互动操作仅仅作为示例,在本发明实施例中,现有技术中的任一种页面互动方式均是可以实现的,本发明对此无需加以限制。 [0153] Of course, the above-described example only interactive operation, in the embodiment of the present invention, any one of the interactive page prior art are achievable, the present invention need not be limited to this.

[0154] 在实际中,客户端通常还包括为实现CMMB节目接收及播放的其它模块,如移动多媒体广播接收模块、驱动模块、接口模块等,在本发明实施例中着重说明的是与核心构思相关的设计,关于所述其它模块的设计,参考现有技术的相关说明即可,本发明在此就不赘述了。 [0154] In practice, the client typically further include other means for receiving and playing to achieve CMMB program, such as a mobile multimedia broadcast reception module, a drive module, interface module, the present invention embodiment highlighted is the core concept of the related design, the design with respect to the other modules described with reference to the prior art related to the present invention is not repeat herein. [0155] 参考图3,示出了本发明的一种移动多媒体广播与互联网业务融合的系统实施例3的结构框图,具体可以包括: [0155] Referring to Figure 3, there is shown a mobile multimedia broadcast system and Internet service according to the present invention fused to a structural block diagram of the embodiment of Example 3, specifically comprises:

[0156] 客户端31,包括以下模块: [0156] client 31, comprising the following modules:

[0157] 播放器模块311,用于接收并播放用户选择的移动多媒体广播内容; [0157] player module 311, for receiving and playing mobile multimedia broadcast content selected by the user;

[0158] 浏览器模块312,用于在移动多媒体内容播放窗口中开启交互页面浏览区域; [0158] browser module 312, the interaction page viewing area for opening the mobile multimedia content playback window;

[0159] 用户行为提交模块313,用于将用户的操作信息提交至服务器; [0159] module 313 to submit user behavior, for submitting user operation information to the server;

[0160] 互动操作指示接收模块314,用于接收用户在交互页面上提交的互动操作信息; [0160] Interactive operation instruction receiving module 314 for receiving a user interactive operation information submitted on an interactive page;

[0161] 服务器32,包括以下模块: [0161] Server 32, comprising the following modules:

[0162] 用户喜好分析模块321,用于针对用户获取相应的喜好分类信息; [0162] User preferences analysis module 321, configured to obtain the corresponding classification information for the user's preference;

[0163] 交互页面生成模块322,用于依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,生成交互页面; [0163] interactive page generating module 322, a mobile multimedia broadcasting contents based on user preference selection and classification information corresponding to the generated page interactions;

[0164] 交互页面展示模块323,用于将所述交互页面发送至交互页面浏览区域进行展示; [0164] interactive page display module 323, configured to send the page to interact with the interactive page display browser area;

[0165] 互动操作响应模块324,用于响应所述互动操作信息,返回相应的互动结果。 [0165] module 324 in response to interactive operations, in response to the interactive operation information, returns the appropriate result of the interaction.

[0166] 在具体实现中,当CMMB终端接收到节目内容后,用户可以通过播放器模块进行播放控制;与此同时,播放器模块会向浏览器模块发送页面同步请求,即请求开启当前移动多媒体内容播放窗口中的交互页面浏览区域。 [0166] In a specific implementation, when the CMMB terminal receives program contents, the user can be played by the player control module; At the same time, the player module to the browser module transmits a page synchronization request, i.e. requests the open of the current Mobile Multimedia play interactive content page viewing area of ​​the window. 在本实施例中,客户端的用户行为提交模块313,用于将用户的操作信息提交至服务器;服务器的喜好分析模块321则会进一步依据当前用户选择的节目信息和喜好分类信息,通过搜索互联网内容资源或进一步聚合、分发这些资源,以获得个性化的交互内容,并由此生成相应的交互页面,返回给CMMB终端。 In the present embodiment, the client user behavior submission module 313, configured to submit the user's operation information to the server; server preferences analysis module 321 will be further selected based on the current user preference information and program classification information, by searching the Internet content resources or further polymerization, distribute these resources to obtain a personalized interactive content, and thereby generating a corresponding interactive pages, the terminal returns to the CMMB.

[0167] 在本发明的一种优选实施例中,所述用户喜好分析模块321可以进一步包括以下子模块: [0167] In one preferred embodiment of the present invention, the user preference analysis module 321 may further include the following sub-modules:

[0168] 用户行为记录子模块,用于针对用户保存相应的操作记录; [0168] recording user behavior sub-module, configured to save the corresponding operation for the user record;

[0169] 用户行为分析子模块,用于读取用户一段时间的操作记录,构建相应的喜好分类模型。 [0169] user behavior analysis sub-module for reading the recording operation of the user in a period of time, the respective preferences construct a classification model.

[0170] 在实际中,所述用户的操作信息可以包括:用户选择的节目信息;用户对交互页面中某一内容或栏目的点击量;用户提交的关键词等;还可以包括用户在预置的喜好分类选项中选定的喜好类别信息。 [0170] In practice, the operation of the user information may include: a program information selected by the user; the user clicks on the content of a page or interaction column; user submitted key words; may further include a user presets preferences sorting options selected in preference category information. 通过收集用户一段时间以来的操作记录,基于机器学习的方式,即可形成该用户的喜好分类模型。 By collecting user operation on record for some time, machine learning based approach, it can form a classification model the user's preferences. 例如,一种学习形成喜好分类模型的方法为,在用户喜好收集(分析)的知识库中,将用户对电视节目的偏好或者是互联网内容的偏好转化为对知识库中实例的偏好,分析实例之间的关联,发现隐含的用户偏好;然后综合用户偏好历史,建立用户当前状态下偏好的数学模型,以分析预测用户对不同交互内容的关注程度。 For example, one study taste classification model is formed, the collected user preferences (analysis) of the knowledge base, the user preference for TV programs or Internet content preference transformed knowledge base for the preference for instance, analysis example the association between found implicit user preferences; and user preferences comprehensive history, a mathematical model of the current state of the user's preference to analysis and forecasting of user engagement on different interactive content.

[0171] 当然,所述用户喜欢分类信息的获取方式仅仅用作示例,在实际中,采用其它获取方法均是可行的,例如,基于统计分类的方法训练生成相应的喜好分类等,本发明对此不作限制。 [0171] Of course, the classification information acquisition user likes are merely used as an example, in practice, by other acquisition method is feasible, for example, a method based on statistical classification training and the like to form the corresponding interest categories, the present invention this is not restricted.

[0172] 在具体实现中,服务器可以根据CMMB节目信息和用户喜好分类信息预先定义页面映射规则,例如,对于新闻频道和时事新闻的分类,定义提取的页面为人民日报官方网站的新闻页面;对于体育频道和N赛事的分类,定义提取的页面为新浪网的体育栏目页面等。 [0172] In a specific implementation, the server may preferences based on CMMB program information and users' information mapping rule predefined page, for example, for the classification of news and current affairs news channel, define extracted page is the official website of People's Daily news pages; for classification sports channel and N events, defined extract pages for the sports section pages such as Sina. 然后,根据用户当前选择的节目信息和相应的喜好分类信息,直接按照所述页面映射规则提取相应页面即可。 Then, according to current user selected program classification information and corresponding preference information can be directly extracted according to the corresponding page in the page mapping rule. 即在本发明的一种优选实施例中,所述交互页面生成模块322可以进一步包括以下子模块: I.e. In a preferred embodiment of the present invention, the interaction page generating module 322 may further include the following sub-modules:

[0173] 定制页面提取子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息,按照预定义的页面映射规则,提取相应的交互页面。 [0173] customize the page extraction sub-module for a mobile multimedia broadcast contents according to the current preferences and classification information of the user according to predefined mapping rules page, extracts the corresponding page interactions.

[0174] 作为另一种示例,服务器还可以根据用户当前选择的节目信息和相应的喜好分类信息,生成相应的关键词,例如,用户当前选择的是体育频道,喜好分类为赛事,则可以提取生成关键词为“体育赛事”;或者,用户当前选择的是新闻频道,喜好分类为娱乐,则可以提取生成关键词为“娱乐新闻”等。 [0174] As another example, the server may also be selected according to current user preference program information and corresponding classification information, generates the appropriate keywords, e.g., the user is currently selected sports channel, interest categories for the event, can be extracted generate keyword "sports"; or, the user is currently selected news channel, is classified as entertainment preferences, you can extract generate keyword "entertainment news" and so on. 然后依据所述生成的关键词进行搜索,获得相应的搜索结果页面。 Then search based on the generated keyword, the corresponding search results page. 即在本发明的另一种优选实施例中,所述交互页面生成模块322可以进一步包括以下子模块: I.e. In another preferred embodiment of the present invention, the interaction page generating module 322 may further include the following sub-modules:

[0175] 关键词生成子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息,生成对应的关键词; [0175] Image generation sub-module, for classification information according to the preferences of mobile multimedia broadcast content and the current user, generating a corresponding keyword;

[0176] 页面搜索子模块,用于依据所述关键词进行搜索,获得作为交互页面的搜索结果显示页面。 [0176] search page sub-module for performing a search based on the keyword, obtained as a search result page of the interactive display page.

[0177] 当然,上述服务器分析节目信息和喜好分类信息及生成个性化交互内容的方法也仅仅用作示例,本领域技术人员根据不同的应用情境采用不同方法均是可行的,本发明对此无需加以限制。 [0177] Of course, the above-described server analyzes the program information classification information and preferences to generate personalized and interactive content method is used merely as an example, those skilled in the art different methods are possible depending on the application context, the present invention does not need be limited.

[0178] 在本实施例中,所述用户喜好分析模块321、交互页面生成模块322、交互页面展示模块323和互动操作响应模块324也可以按照需求分别设置在不同的服务器中。 [0178] In the present embodiment, the user preference analysis module 321, the interaction page generating module 322, the interactive page display module 323 in response to the operation and interaction module 324 may also be provided on demand are different servers. 例如, 为满足同时接入海量用户的需求,将用户喜好分析模块单独设置在第一服务器中,将用于完成交互操作的交互页面生成模块322、交互页面展示模块323和互动操作响应模块324设置在第二服务器中。 For example, to meet the needs of users simultaneously accessing the mass, the user preference analysis module separately provided in the first server, for complete interaction interactive page generating module 322, the interactive page display module 323 in response to the operation and interaction module 324 is provided in the second server.

[0179] 上述各个系统实施例重点说明的都是与其他实施例的不同之处,各个实施例之间相同相似的部分互相参见即可。 It is different from the embodiment and the other embodiments is important to note [0179] The various system embodiments, the same portions similar between the various embodiments refer to each other.

[0180] 参考图4,示出了本发明的一种移动多媒体广播与互联网业务融合的方法实施例的流程图,具体可以包括以下步骤: [0180] Referring to Figure 4, there is shown a method of mobile multimedia broadcast and Internet service according to the present invention fused flowchart of an embodiment may specifically include the following steps:

[0181] 步骤401、接收并播放用户选择的移动多媒体广播内容; [0181] Step 401, the mobile multimedia broadcast receive and play the content selected by the user;

[0182] 步骤402、在移动多媒体内容播放窗口中开启交互页面浏览区域; [0182] Step 402, the interaction page open viewing area in a mobile multimedia content playback window;

[0183] 步骤403、针对用户获取相应的喜好分类信息; [0183] Step 403, for the user preference obtain the corresponding classification information;

[0184] 步骤404、依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面; [0184] Step 404, based on mobile multimedia broadcast content selected by the user preferences and the corresponding classification information, searching the Internet resource content, and generates the corresponding page interactions;

[0185] 步骤405、将所述交互页面发送至交互页面浏览区域进行展示。 [0185] Step 405, sending the interactive page to browse interactive page display area.

[0186] 作为一种优选实施例,本发明还可以包括以下步骤: [0186] As a preferred embodiment, the present invention may further comprise the step of:

[0187] 步骤406、接收用户在交互页面上提交的互动操作信息; [0187] Step 406, receiving user interaction on an interactive page submitted by the operation information;

[0188] 步骤407、响应所述互动操作信息,返回相应的互动结果。 [0188] Step 407, in response to the interactive operation information, returns the appropriate result of the interaction.

[0189] 在具体实现中,所述针对用户获取相应的喜好分类信息的步骤405可以进一步包括以下子步骤: [0189] In a specific implementation, the acquired class information corresponding preference for the user in step 405 may further comprise the substeps of:

[0190] 记录用户的操作信息,并读取用户一段时间以来的操作记录,学习形成相应的喜好分类模型。 [0190] recording operation information of the user, since the recording and reading operation of the user for some time, to form the corresponding preference learning classification model.

15[0191] 作为另一种应用示例,所述针对用户获取相应的喜好分类信息的步骤405可以进一步包括以下子步骤: 15 [0191] As another application example, the acquired class information corresponding preference for the user in step 405 may further comprise the substeps of:

[0192] 依据当前播放的移动多媒体广播内容提供预置的用户喜好分类选项; [0192] provides a preset user preferences sorting options based on mobile multimedia broadcast content currently playing;

[0193] 依据用户选定的喜好类别,生成当前用户的喜好分类信息。 [0193] based on user-selected preference category, generating the current user's preferences classified information.

[0194] 在本发明的一种优选实施例中,所述生成交互页面的步骤404可以进一步包括以下子步骤: [0194] In one preferred embodiment of the present invention, the generating step 404 may further interactive page comprises the substeps of:

[0195] 依据所述移动多媒体广播内容和当前用户的喜好分类信息,按照预定义的页面映射规则,提取相应的交互页面。 [0195] According to the mobile multimedia broadcast content and the user's current interest category information, according to a predefined mapping rule page, extracts the corresponding page interactions.

[0196] 在本发明的另一种优选实施例中,所述生成交互页面的步骤404可以进一步包括以下子步骤: Step [0196] In another preferred embodiment of the present invention, the generated interactive page 404 may further comprise the substeps of:

[0197] 依据所述移动多媒体广播内容和当前用户的喜好分类信息,生成对应的关键词; [0197] The mobile multimedia broadcast contents according to the user's preferences and current classification information, generates a corresponding keyword;

[0198] 依据所述关键词进行搜索,获得作为交互页面的搜索结果显示页面。 [0198] according to the search keyword, obtained as a result of the search page of the interactive display page.

[0199] 作为一种示例,所述互动操作信息可以包括用户输入关键词请求搜索的信息,在这种情况下,所述响应所述互动操作信息,返回相应互动结果的步骤407可以进一步包括以下子步骤: [0199] As an example, the interactive information may comprise the step of operating the user input keyword search request information, in this case, the interactive response to the operation information, returns the appropriate result of the interaction 407 may further include the following sub-steps:

[0200] 依据所述关键词进行搜索,获得作为互动结果的搜索结果信息; [0200] according to the search keyword, search results are obtained as a result of the interaction of the information;

[0201] 在所述交互页面浏览区域中展示所述搜索结果。 [0201] shows the search results page in the interactive navigation area.

[0202] 作为另一种示例,所述互动操作信息包括用户点击的感兴趣信息,在这种情况下, 所述响应所述互动操作信息,返回相应互动结果的步骤407可以进一步包括以下子步骤: [0202] As another example, the interactive operation of the user interest information includes information of clicks, in which case, the interactive response to the operation information, returns the appropriate result of the interaction of the step 407 may further comprise the sub-steps :

[0203] 依据用户点击的感兴趣信息链接到相应页面或多媒体数据; [0203] based on the user clicks on the link information of interest to the corresponding page or multimedia data;

[0204] 显示链接的页面信息或播放相应的多媒体数据。 [0204] link page information displayed or playback corresponding multimedia data.

[0205] 为使本领域技术人员更好地理解本发明,以下举例说明一次用户交互的过程。 [0205] to enable those skilled in the art better understand the present invention, the following procedure illustrates a user interaction.

[0206] 步骤S1、用户通过CMMB终端提供的电子节目指南,选择当前查看的节目频道; [0206] step S1, the electronic program guide provides the user terminal through the CMMB, selected program channel currently being viewed;

[0207] 步骤S2、CMMB终端播放相应的节目,用户可对播放的节目进行控制; [0207] Step S2, CMMB terminal play the corresponding program, the user can control the playback of the program;

[0208] 步骤S3、CMMB终端发起页面同步请求,并提交用户的喜好分类信息;该喜好分类信息可以通过学习用户的历史操作自动生成,也可提供喜好分类选项由用户进行选择后生成; [0208] Step S3, CMMB terminal initiates a page synchronization request and submit preference information of a user classification; classification information of the preference may be generated by automatically learn a user's operation history, preferences may also be provided to generate classification option is selected by a user;

[0209] 步骤S4、服务器响应页面同步请求,在CMMB终端中播放窗口的预定区域生成浏览窗口,并依据当前的节目信息和用户喜好分类信息经搜索、聚合、分发互联网内容资源,生成相应的交互页面并在浏览窗口中进行展示;例如,显示特定的搜索页面。 [0209] Step S4, the server responds to the page synchronization request, displays the predetermined area of ​​the window generating browsing window CMMB terminal and preference category information through a search based on the current program information and the user, the polymerization, the distribution of Internet content resources, to form the corresponding interaction page and on display in a browser window; for example, to display a specific search page.

[0210] 步骤S5、用户在当前显示的交互页面上输入看节目时感兴趣的关键词,并提交搜索请求; [0210] step S5, the user inputs keywords of interest when viewed on the interactive program currently displayed page, and submits a search request;

[0211] 步骤S6、依据所述关键词进行搜索并返回搜索结果,如包括收费和免费的搜索结果{曰息; [0211] Step S6, a search keyword based on the search and returns the results, including as free of charge and said information {search results;

[0212] 步骤S7、在搜索结果中有一段视频,用户点击查看,于是在浏览窗口中开始播放该视频。 [0212] Step S7, there is a video in search results, the user clicks to view, and began playing the video in the browser window.

[0213] 需要说明的是,对于方法实施例,为了简单描述,故将其都表述为一系列的动作组合,但是本领域技术人员应该知悉,本发明并不受所描述的动作顺序的限制,因为依据本发明,某些步骤可以采用其他顺序或者同时进行。 [0213] Incidentally, the method embodiments, for ease of description, it is described as a series combination of actions, those skilled in the art should understand that the present invention is not limited by the order of acts described, because according to the present invention, some steps may be performed simultaneously or in other sequences. 其次,本领域技术人员也应该知悉,说明书中所描述的实施例均属于优选实施例,所涉及的动作和模块并不一定是本发明所必须的。 Secondly, those skilled in the art should also understand that the embodiments are described in the specification are exemplary embodiments, actions and modules involved are not necessarily required by the present invention.

[0214] 此外,对于方法实施例而言,由于其与系统实施例基本相似,所以描述的比较简单,相关之处参见方法实施例的部分说明即可。 [0214] Further, for Example, since they are substantially similar to the embodiment of the system, the description is relatively simple, the relevant portion of the embodiment of the method embodiments to be described.

[0215] 参考图5,为便于实际中的推广应用,本发明还提供了一种用于移动多媒体广播与互联网业务融合的用户终端50,具体可以包括如下模块: [0215] Referring to Figure 5, for convenience of practical application, the present invention also provides a user for a mobile multimedia broadcast and Internet service convergence terminal 50, may include the following modules:

[0216] 播放器模块501,用于接收并播放用户选择的移动多媒体广播内容; [0216] player module 501, for receiving and playing mobile multimedia broadcast content selected by the user;

[0217] 浏览器模块502,用于在移动多媒体内容播放窗口中开启交互页面浏览区域; [0217] browser module 502, the interaction page viewing area for opening the mobile multimedia content playback window;

[0218] 用户喜好分析模块503,用于针对用户获取相应的喜好分类信息; [0218] User preferences analysis module 503, configured to obtain the corresponding classification information for the user's preference;

[0219] 服务器通信模块504,用于将所述用户选择的移动多媒体广播内容及相应的喜好分类信息提交至服务器,以及,接收服务器返回的在交互页面浏览区域展示的交互页面内容;所述交互页面内容由服务器依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息搜索互联网内容资源获得。 [0219] Server communication module 504, for submitting a mobile multimedia broadcast content selected by the user preferences and the corresponding classification information to the server, and a content receiving interactive pages returned by the server in the interactive page display viewing area; and the interaction page content obtained from the server according to the mobile multimedia broadcast content selected by the user's preferences and the corresponding classification information search Internet content resources.

[0220] 作为一种具体的应用示例,所述用户喜好分析模块503可以进一步包括以下子模块: [0220] As a specific application example, the user preference analysis module 503 may further include the following sub-modules:

[0221] 用户行为学习子模块,用于记录用户的操作信息,并读取用户一段时间以来的操作记录,学习形成相应的喜好分类模型。 [0221] learn user behavior sub-module, an information recording operation for the user, since the recording and reading operation of the user for some time, to form the corresponding preference learning classification model.

[0222] 作为另一种具体的应用示例,所述用户喜好分析模块503可以进一步包括以下子模块: [0222] As another example of specific application, the user preference analysis module 503 may further include the following sub-modules:

[0223] 用户喜好分类定制子模块,用于依据当前播放的移动多媒体广播内容提供预置的用户喜好分类选项; [0223] Category custom user preferences sub-module for providing preset based on mobile multimedia broadcast content currently playing user preferences sorting options;

[0224] 喜好分类确定子模块,用于依据用户选定的喜好类别,生成当前用户的喜好分类fn息o [0224] Classification preference determination sub-module, according to user selected preference category to generate the current preferences of the user information classification fn o

[0225] 在本发明的一种优选实施例中,所述的用户终端50还可以包括如下模块: [0225] In one preferred embodiment of the present invention, the user terminal 50 may further include the following modules:

[0226] 互动操作指示接收模块,用于接收用户在交互页面上提交的互动操作信息,并提交至服务器; [0226] Interactive operation instruction receiving means for receiving interactive operation information submitted by the user on an interactive page, and submit it to the server;

[0227] 响应接收模块,用于接收服务器依据所述互动操作信息返回的互动结果信息。 [0227] In response receiving module, configured to receive the interactive server according to the operation result of the interaction information returned.

[0228] 参考图6,本发明还相应提供了一种用于移动多媒体广播与互联网业务融合的服务器60,具体可以包括如下模块: [0228] Referring to FIG 6, the present disclosure further provides a server 60 for a mobile multimedia broadcast and Internet service integration, specifically include the following modules:

[0229] 用户终端通信模块601,用于接收用户终端提交的当前用户选择的移动多媒体广播内容及该用户的喜好分类信息; [0229] User terminal communication module 601, a mobile multimedia broadcast content for the current user selected receiving user preferences and terminal classification information submitted by the user;

[0230] 交互页面生成模块602,用于依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面; [0230] interactive page generating module 602, a mobile multimedia broadcasting according to the contents selected by the user preferences and the corresponding classification information, searching the Internet resource content, and generates the corresponding page interactions;

[0231] 交互页面展示模块603,用于将所述交互页面发送至交互页面浏览区域进行展示, 所述交互页面浏览区域依据用户选择移动多媒体广播内容的操作开启,在用户终端的移动多媒体内容播放窗口中生成。 [0231] interactive page display module 603, configured to send the page to interact with the interactive page on display viewing area, the viewing area based on user interaction page select mobile multimedia broadcast content opening operation, the multimedia content played in the mobile user terminal window generation.

[0232] 作为一种具体的应用示例,所述交互页面生成模块602可以进一步包括以下子模块: [0232] As a specific application example, the interaction page generating module 602 may further include the following sub-modules:

[0233] 定制页面提取子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息,按照预定义的页面映射规则,提取相应的交互页面。 [0233] customize the page extraction sub-module for a mobile multimedia broadcast contents according to the current preferences and classification information of the user according to predefined mapping rules page, extracts the corresponding page interactions. [0234] 作为另一种具体的应用示例,所述交互页面生成模块602可以进一步包括以下子模块: [0234] As another example of specific application, the interaction page generating module 602 may further include the following sub-modules:

[0235] 关键词生成子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息,生成对应的关键词; [0235] Image generation sub-module, for classification information according to the preferences of mobile multimedia broadcast content and the current user, generating a corresponding keyword;

[0236] 页面搜索子模块,用于依据所述关键词进行搜索,获得作为交互页面的搜索结果显示页面。 [0236] search page sub-module for performing a search based on the keyword, obtained as a search result page of the interactive display page.

[0237] 在本发明的一种优选实施例中,所述服务器60还可以包括如下模块: [0237] In one preferred embodiment of the present invention, the server 60 may further include the following modules:

[0238] 互动操作响应模块,用于接收并响应用户终端发送的互动操作信息,向用户终端返回相应的互动结果。 [0238] In response to interact with the operating module for receiving and responding to interactive user operation information sent by the terminal returns a corresponding result of the interaction to the user terminal.

[0239] 在本发明的一种优选实施例中,所述互动操作信息可以包括用户输入关键词请求搜索的信息,在这种情况下,所述互动操作响应模块可以进一步包括以下子模块: [0239] In one preferred embodiment of the present invention, the operation information may include a user interactive input keyword search request information, in this case, the operation in response to the interaction module may further include the following sub-modules:

[0240] 关键词搜索子模块,用于依据所述关键词进行搜索,获得作为互动结果的搜索结果{曰息; [0240] keyword search sub-module for performing a search based on the keyword, obtain search results as a result of the interaction of said {interest;

[0241] 搜索结果展示子模块,用于在所述交互页面浏览区域中展示所述搜索结果。 [0241] Search results display sub-module, configured to display the search result page browsing in the interaction region.

[0242] 作为另一示例,所述互动操作信息可以包括用户点击的感兴趣信息,在这种情况下,所述互动操作响应模块可以进一步包括以下子模块: [0242] As another example, the interactive information may include operation information of interest to the user clicks, in which case, the operation in response to the interaction module may further include the following sub-modules:

[0243] 链接子模块,用于依据点击的感兴趣信息链接到相应页面或多媒体数据; [0243] sub-module link, link interest information for respective pages according to a click or multimedia data;

[0244] 输出子模块,用于显示链接的页面信息或播放相应的多媒体数据。 [0244] Output sub-module, the page information for display or play the multimedia data corresponding to the link.

[0245] 由于图5和图6所示的实施例基本相应于前述图2所示的系统实施例,所以描述的比较简单,相关之处可以参见前述实施例的部分说明,本发明在此就不赘述了。 [0245] Since the embodiment illustrated in FIG. 5 and FIG. 6 substantially corresponds to the system shown in FIG. 2 embodiment, the description is relatively simple, can be found in the relevant part of the description of the embodiments, the present invention is to herein I do not go into details.

[0246] 作为另一种实现方式,参考图7,本发明还提供了一种用于移动多媒体广播与互联网业务融合的用户终端70,具体可以包括如下模块: [0246] As another implementation, with reference to FIG. 7, the present invention also provides a user for a mobile multimedia broadcast and Internet service convergence terminal 70, may include the following modules:

[0247] 播放器模块701,用于接收并播放用户选择的移动多媒体广播内容; [0247] player module 701, for receiving and playing mobile multimedia broadcast content selected by the user;

[0248] 浏览器模块702,用于在移动多媒体内容播放窗口中开启交互页面浏览区域; [0248] browser module 702, the interaction page viewing area for opening the mobile multimedia content playback window;

[0249] 服务器通信模块703,用于将用户的操作信息提交至服务器;以及,接收服务器返回的在交互页面浏览区域展示的交互页面内容;所述交互页面内容由服务器依据用户选择的移动多媒体广播内容及相应的喜好分类信息搜索互联网内容资源获得,其中,所述喜好分类信息由服务器依据用户的操作信息生成。 [0249] Server communication module 703, for submitting user operation information to the server; and, interactive content received page returned by the server in the interactive page display viewing area; the interaction by the content server the user selected page based on mobile multimedia broadcast content and the corresponding Internet content preference category information search resources obtained, wherein the preference information generated by the server based on the classification information of the user operation.

[0250] 在本发明的一种优选实施例中,所述用户终端70还可以包括以下模块: [0250] In one preferred embodiment of the present invention, the user terminal 70 may further include the following modules:

[0251] 互动操作指示接收模块,用于接收用户在交互页面上提交的互动操作信息,并提交至服务器; [0251] Interactive operation instruction receiving means for receiving interactive operation information submitted by the user on an interactive page, and submit it to the server;

[0252] 响应接收模块,用于接收服务器依据所述互动操作信息返回的互动结果信息。 [0252] In response receiving module, configured to receive the interactive server according to the operation result of the interaction information returned.

[0253] 参考图8,本发明还相应提供了一种用于移动多媒体广播与互联网业务融合的服务器80,具体可以包括如下模块: [0253] Referring to Figure 8, the present disclosure further provides a server 80 for a mobile multimedia broadcast and Internet service integration, specifically include the following modules:

[0254] 用户终端通信模块801,用于接收用户终端提交的当前用户选择的移动多媒体广播内容; [0254] User terminal communication module 801, for a mobile multimedia broadcast content selected by the current user terminal receives a user submitted;

[0255] 用户喜好分析模块802,用于依据用户的操作信息提取相应的喜好分类信息; [0255] User preferences analysis module 802 for extracting classification information according to the respective preference information of a user operation;

[0256] 交互页面生成模块803,用于依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面;[0257] 交互页面展示模块804,用于将所述交互页面发送至交互页面浏览区域进行展示, 所述交互页面浏览区域依据用户选择移动多媒体广播内容的操作开启,在用户终端的移动多媒体内容播放窗口中生成。 [0256] interactive page generating module 803, a mobile multimedia broadcasting contents based on user-selected preferences and corresponding classification information, searching the Internet resource of the content, and generates the corresponding page interactions; [0257] interactive page display module 804, with transmitting the interaction within the interactive page to the page display viewing area, the viewing area of ​​the open page interactions based on user selection operation of a mobile multimedia broadcast contents, generating the multimedia content in the mobile user terminal displays the window.

[0258] 作为一种具体应用的示例,所述用户喜好分析模块802可以进一步包括以下子模块: [0258] As an example of a specific application, the user preference analysis module 802 may further include the following sub-modules:

[0259] 用户行为记录子模块,用于针对用户保存相应的操作记录; [0259] recording user behavior sub-module, configured to save the corresponding operation for the user record;

[0260] 用户行为分析子模块,用于读取用户一段时间的操作记录,构建相应的喜好分类模型。 [0260] user behavior analysis sub-module for reading the recording operation of the user in a period of time, the respective preferences construct a classification model.

[0261] 在本发明的一种优选实施例中,所述服务器80还可以包括如下模块: [0261] In one preferred embodiment of the present invention, the server 80 may further include the following modules:

[0262] 互动操作响应模块,用于接收并响应用户终端发送的互动操作信息,向用户终端返回相应的互动结果。 [0262] In response to interact with the operating module for receiving and responding to interactive user operation information sent by the terminal returns a corresponding result of the interaction to the user terminal.

[0263] 由于图7和图8所示的实施例基本相应于前述图3所示的系统实施例,所以描述的比较简单,相关之处可以参见前述实施例的部分说明,本发明在此就不赘述了。 [0263] Since FIGS. 7 and 8 substantially correspond to the embodiment of the system shown in the Figure 3 embodiment, the description is relatively simple, can be found in the relevant part of the description of the embodiments, the present invention is to herein I do not go into details.

[0264] 本发明可用于众多通用或专用的计算系统环境或配置中。 [0264] The present invention can be used in numerous general purpose or special purpose computing system environments or configurations. 例如:多处理器系统、服务器、网络PC、小型计算机、大型计算机、包括以上任何系统或设备的分布式计算环境等等。 For example: the multiprocessor system, a server, a network PC, minicomputers, mainframe computers, including any of the above systems or devices, distributed computing environments and the like.

[0265] 本发明可以在由计算机执行的计算机可执行指令的一般上下文中描述,例如程序模块。 [0265] The present invention may be described in the general context of computer-executable instructions, executed by a computer, such as program modules. 一般地,程序模块包括执行特定任务或实现特定抽象数据类型的例程、程序、对象、组件、数据结构等等。 Generally, program modules include performing particular tasks or implement particular abstract data types routines, programs, objects, components, data structures, and the like. 也可以在分布式计算环境中实践本发明,在这些分布式计算环境中,由通过通信网络而被连接的远程处理设备来执行任务。 The present invention may also be practiced in a distributed computing environment, the distributed computing environments, where tasks are performed by remote processing devices that are linked through a communications network. 在分布式计算环境中,程序模块可以位于包括存储设备在内的本地和远程计算机存储介质中。 In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices in.

[0266] 以上对本发明所提供的一种移动多媒体广播与互联网业务融合的系统,一种移动多媒体广播与互联网业务融合的方法,一种用于移动多媒体广播与互联网业务融合的用户终端,以及,一种用于移动多媒体广播与互联网业务融合的服务器进行了详细介绍,本文中应用了具体个例对本发明的原理及实施方式进行了阐述,以上实施例的说明只是用于帮助理解本发明的方法及其核心思想;同时,对于本领域的一般技术人员,依据本发明的思想, 在具体实施方式及应用范围上均会有改变之处,综上所述,本说明书内容不应理解为对本发明的限制。 [0266] or more of a mobile multimedia broadcast and Internet service integration system of the present invention provides a method for multimedia broadcast and a mobile Internet service convergence, A user terminal mobile multimedia broadcast and Internet services for the integration, and, It illustrates a method of a mobile multimedia broadcast server and Internet service for fusion described in detail herein specific examples of the application of the principle and embodiments of the invention are set forth in the above embodiments are only used to help understand the present invention. its core idea; Meanwhile, those of ordinary skill in the art, according to the ideas of the present invention, there are modifications to the specific embodiments and application scope of the specification shall not be construed as the present invention limits.

19 19

Claims (33)

  1. 一种移动多媒体广播与互联网业务融合的系统,其特征在于,包括:播放器模块,用于接收并播放用户选择的移动多媒体广播内容;浏览器模块,用于在移动多媒体内容播放窗口中开启交互页面浏览区域;用户喜好分析模块,用于针对用户获取相应的喜好分类信息;交互页面生成模块,用于依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面;交互页面展示模块,用于将所述交互页面发送至交互页面浏览区域进行展示。 A mobile multimedia broadcast and Internet service system integration, characterized by comprising: player module, for receiving and playing mobile multimedia broadcast content selected by the user; browser module for opening the mobile multimedia interactive content playback window page view area; user preferences analysis module for acquiring the appropriate preference category information for the user; interaction page generation module for mobile multimedia broadcast content according to the user-selected preferences and corresponding classification information, search for Internet content resources, and to form the corresponding page interactions; interaction page display module, configured to send the page to interact with the interactive page display browser area.
  2. 2.如权利要求1所述的系统,其特征在于,还包括:互动操作指示接收模块,用于接收用户在交互页面上提交的互动操作信息; 互动操作响应模块,用于响应所述互动操作信息,返回相应的互动结果。 2. The system according to claim 1, characterized in that, further comprising: receiving interactive operation instruction means for receiving interactive operation information submitted by the user on an interactive page; interactive operation response module, in response to the interactive operation information, interactive returns the corresponding result.
  3. 3.如权利要求1或2所述的系统,其特征在于,所述播放器模块、浏览器模块、用户喜好分析模块位于客户端;所述交互页面生成模块、交互页面展示模块位于服务器端。 System according to claim 12, wherein said player module, browser module, the user preference analysis module in the client; the interactive page generating module, interactive page display module located on the server.
  4. 4.如权利要求3所述的系统,其特征在于,所述用户喜好分析模块进一步包括:用户行为学习子模块,用于记录用户的操作信息,并读取用户一段时间以来的操作记录,学习形成相应的喜好分类模型。 4. The system according to claim 3, wherein the user preference analysis module further comprising: a sub-module to learn user behavior, the user's operation information recording, since the recording and reading operation of the user for some time, to learn to form the corresponding preferences classification model.
  5. 5.如权利要求3所述的系统,其特征在于,所述用户喜好分析模块进一步包括:用户喜好分类定制子模块,用于依据当前播放的移动多媒体广播内容提供预置的用户喜好分类选项;喜好分类确定子模块,用于依据用户选定的喜好类别,生成当前用户的喜好分类信息。 5. The system according to claim 3, wherein the user preference analysis module further comprising: a user interest categories customization sub-module for providing mobile multimedia broadcasting based on preset contents of the current user preferences playing sorting options; like classification determination sub-module for the user based on the selected interest categories classified information to generate the current preferences of the user.
  6. 6.如权利要求1或2所述的系统,其特征在于,所述播放器模块、浏览器模块位于客户端;所述用户喜好分析模块、交互页面生成模块、交互页面展示模块位于服务器端。 6. The system of claim 1 or claim 2, wherein said player module, located on the client browser module; the user preference analysis module, interactive page generating module, interactive page display module located on the server.
  7. 7.如权利要求6所述的系统,其特征在于,所述客户端还包括: 用户行为提交模块,用于将用户的操作信息提交至服务器; 所述用户喜好分析模块进一步包括:用户行为记录子模块,用于针对用户保存相应的操作记录;用户行为分析子模块,用于读取用户一段时间的操作记录,构建相应的喜好分类模型。 7. The system according to claim 6, wherein the client further comprises: submit user behavior module for submitting user operation information to the server; the user preference analysis module further comprising: recording user behavior sub-module, configured to save the corresponding operation for the user record; user behavior analysis sub-module for reading the recording operation of the user in a period of time, the respective preferences construct a classification model.
  8. 8.如权利要求1、2或5所述的系统,其特征在于,所述交互页面生成模块进一步包括: 定制页面提取子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息,按照预定义的页面映射规则,提取相应的交互页面。 8. The system of claim 1 or claim 5, wherein said interactive page generating module further comprises: extracting the page customization sub-module for a mobile multimedia broadcast contents according to the user's preferences and current classification information , according to predefined page mapping rules, extract the appropriate interactive page.
  9. 9.如权利要求1或2所述的系统,其特征在于,所述交互页面生成模块进一步包括: 关键词生成子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息,生成对应的关键词;页面搜索子模块,用于依据所述关键词进行搜索,获得作为交互页面的搜索结果显示页面。 9. The system of claim 1 or claim 2, wherein said interactive page generating module further comprises: key generating sub-module, for classification information according to the preferences of mobile multimedia broadcast content and the current user, to generate the corresponding keyword; page search sub-module, configured according to the search keyword obtained as the search result display page interactive page.
  10. 10.如权利要求2所述的系统,其特征在于,所述互动操作信息包括用户输入关键词请求搜索的信息,所述互动操作响应模块进一步包括:关键词搜索子模块,用于依据所述关键词进行搜索,获得作为互动结果的搜索结果信息;搜索结果展示子模块,用于在所述交互页面浏览区域中展示所述搜索结果。 10. The system according to claim 2, wherein said operation information includes a user interactive input keyword search request information, in response to the interactive operation module further comprising: a keyword search sub-module, configured according to the keyword search, the search result information obtained as a result of interaction; search results display sub-module, for displaying the search results page in the interactive navigation area.
  11. 11.如权利要求2所述的系统,其特征在于,所述互动操作信息包括用户点击的感兴趣信息,所述互动操作响应模块进一步包括:链接子模块,用于依据用户点击的感兴趣信息链接到相应页面或多媒体数据; 输出子模块,用于显示链接的页面信息或播放相应的多媒体数据。 11. The system according to claim 2, wherein said operation information comprises information of interest to interact with the user clicks, interactive operation in response to said module further comprising: a sub-module links, information of interest to the user clicks on the basis of linked to the corresponding page or multimedia data; output sub-module, the page information for display or play the multimedia data corresponding to the link.
  12. 12.如权利要求10或11所述的系统,其特征在于,所述互动操作指示接收模块位于客户端,所述互动操作响应模块位于服务器端。 12. The system of claim 10 or claim 11, wherein said interactive operation instruction receiving module located in the client, in response to the interactive operation module located on the server.
  13. 13. —种移动多媒体广播与互联网业务融合的方法,其特征在于,包括: 接收并播放用户选择的移动多媒体广播内容;在移动多媒体内容播放窗口中开启交互页面浏览区域; 针对用户获取相应的喜好分类信息;依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面;将所述交互页面发送至交互页面浏览区域进行展示。 13. - The method of the mobile multimedia broadcast and Internet service integration species, characterized by comprising: a mobile multimedia broadcast receive and play the content selected by the user; interaction page open viewing area in a mobile multimedia content playback window; preferences for the user to obtain the corresponding classified information; based on mobile multimedia broadcast content selected by the user and the corresponding interest categories, search for Internet content resources, and generates the corresponding interaction page; sending the interactive page to interact with the page viewing area on display.
  14. 14.如权利要求13所述的方法,其特征在于,还包括: 接收用户在交互页面上提交的互动操作信息; 响应所述互动操作信息,返回相应的互动结果。 14. The method according to claim 13, characterized in that, further comprising: receiving an interactive operation information submitted by the user on an interactive page; in response to the interactive operation information, returns the appropriate result of the interaction.
  15. 15.如权利要求13或14所述的方法,其特征在于,所述针对用户获取相应的喜好分类信息的步骤进一步包括:记录用户的操作信息,并读取用户一段时间以来的操作记录,学习形成相应的喜好分类模型。 15. The method of claim 13 or claim 14, wherein the preferences for the user to obtain the corresponding classification information further comprises: recording the operation information of the user, since the recording and reading operation of the user for some time, to learn to form the corresponding preferences classification model.
  16. 16.如权利要求13或14所述的方法,其特征在于,所述针对用户获取相应的喜好分类信息的步骤进一步包括:依据当前播放的移动多媒体广播内容提供预置的用户喜好分类选项; 依据用户选定的喜好类别,生成当前用户的喜好分类信息。 16. The method of claim 13 or claim 14, wherein said step for the user preference obtain the corresponding classification information further comprises: providing a preset based mobile multimedia broadcast content currently playing user preferences sorting options; basis user-selected preference category, generating the current user's preferences classified information.
  17. 17.如权利要求13或14所述的方法,其特征在于,所述生成交互页面的步骤进一步包括:依据所述移动多媒体广播内容和当前用户的喜好分类信息,按照预定义的页面映射规则,提取相应的交互页面。 17. The method of claim 13 or claim 14, wherein the step of generating the interactive page further comprises: a mobile multimedia broadcast contents according to the preference category information and the user's current page in accordance with a predefined mapping rule, extract the appropriate interactive page.
  18. 18.如权利要求13或14所述的方法,其特征在于,所述生成交互页面的步骤进一步包括:依据所述移动多媒体广播内容和当前用户的喜好分类信息,生成对应的关键词; 依据所述关键词进行搜索,获得作为交互页面的搜索结果显示页面。 18. The method of claim 13 or claim 14, wherein the step of generating the interactive page further comprises: a mobile multimedia broadcast contents according to the user's preferences and current classification information, generates the corresponding keyword; according to the said keyword search to get search results as an interactive page display page.
  19. 19.如权利要求14所述的方法,其特征在于,所述互动操作信息包括用户输入关键词请求搜索的信息,所述响应所述互动操作信息,返回相应互动结果的步骤进一步包括:依据所述关键词进行搜索,获得作为互动结果的搜索结果信息; 在所述交互页面浏览区域中展示所述搜索结果。 19. The method according to claim 14, wherein said operation information comprises the step of a user interactive input keyword search request information, the information in response to the interactive operation, returns the appropriate result of the interaction further comprises: based on the said keyword search, the search result information obtained as a result of interaction; and displaying the search results page in the interactive navigation area.
  20. 20.如权利要求14所述的方法,其特征在于,所述互动操作信息包括用户点击的感兴趣信息,所述响应所述互动操作信息,返回相应互动结果的步骤进一步包括:依据用户点击的感兴趣信息链接到相应页面或多媒体数据;显示链接的页面信息或播放相应的多媒体数据。 20. The method according to claim 14, wherein said operation information comprises information of interest to interact with the user clicked, the step of operating the interactive information, returns the appropriate response to the result of the interaction further comprises: based on a user clicks link information of interest to the corresponding page or multimedia data; display page information or a link to play multimedia data corresponding.
  21. 21. 一种用于移动多媒体广播与互联网业务融合的用户终端,其特征在于,包括: 播放器模块,用于接收并播放用户选择的移动多媒体广播内容;浏览器模块,用于在移动多媒体内容播放窗口中开启交互页面浏览区域; 用户喜好分析模块,用于针对用户获取相应的喜好分类信息; 服务器通信模块,用于将所述用户选择的移动多媒体广播内容及相应的喜好分类信息提交至服务器,以及,接收服务器返回的在交互页面浏览区域展示的交互页面内容;所述交互页面内容由服务器依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息搜索互联网内容资源获得。 A user terminal 21. A mobile multimedia broadcast service and Internet convergence, characterized in that, comprising: a player module for receiving and playing mobile multimedia broadcast content selected by the user; browser module, for moving the multimedia content play interactive page browsing window open area; user preference analysis module, configured to obtain the corresponding classification information for the user's preference; server communication module for submitting a mobile multimedia broadcast content selected by the user and corresponding classification information to the server preferences , and interactive page content in the interactive display area received page views returned by the server; the interactive page content obtained from the server according to the mobile multimedia broadcast content selected by the user's preferences and the corresponding classification information search Internet content resources.
  22. 22.如权利要求21所述的用户终端,其特征在于,还包括:互动操作指示接收模块,用于接收用户在交互页面上提交的互动操作信息,并提交至服务器;响应接收模块,用于接收服务器依据所述互动操作信息返回的互动结果信息。 22. The user terminal according to claim 21, characterized in that, further comprising: receiving interactive operation instruction means for receiving interactive operation information submitted by the user on an interactive page, and submit it to the server; receiving response module, for according to the interactive server receiving information of the operation result of the interaction of the returned information.
  23. 23.如权利要求21或22所述的用户终端,其特征在于,所述用户喜好分析模块进一步包括:用户行为学习子模块,用于记录用户的操作信息,并读取用户一段时间以来的操作记录,学习形成相应的喜好分类模型。 23. The user terminal of claim 21 or claim 22, wherein the user preference analysis module further comprising: a sub-module to learn user behavior, the operation for recording the user information, and the reading operation for some time since the user records, learning form the corresponding preference classification model.
  24. 24.如权利要求21或22所述的用户终端,其特征在于,所述用户喜好分析模块进一步包括:用户喜好分类定制子模块,用于依据当前播放的移动多媒体广播内容提供预置的用户喜好分类选项;喜好分类确定子模块,用于依据用户选定的喜好类别,生成当前用户的喜好分类信息。 24. The user terminal of claim 21 or claim 22, wherein the user preference analysis module further comprising: a user interest categories customization sub-module configured to provide users with preset based mobile multimedia broadcast content currently playing preferences sorting options; preferences classification determination sub-module for the user based on the selected interest categories to generate the current user's preferences classified information.
  25. 25. 一种用于移动多媒体广播与互联网业务融合的服务器,其特征在于,包括:用户终端通信模块,用于接收用户终端提交的当前用户选择的移动多媒体广播内容及该用户的喜好分类信息;交互页面生成模块,用于依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面;交互页面展示模块,用于将所述交互页面发送至交互页面浏览区域进行展示,所述交互页面浏览区域依据用户选择移动多媒体广播内容的操作开启,在用户终端的移动多媒体内容播放窗口中生成。 25. A mobile multimedia broadcast and Internet Server service for integration, characterized by comprising: a user terminal communication module for a mobile multimedia broadcast content selected by the current user terminal receives the user preference and classification information submitted by the user; interactive page generating module configured according to the mobile multimedia broadcast content selected by the user preferences and the corresponding classification information, searching the Internet resource content, and generates the corresponding page interactions; interaction page display module, configured to send the page to the interaction page views showing the interaction region, the interaction region based on the user selected page browsing mobile multimedia broadcast content opening operation, generating the multimedia content in the mobile user terminal displays the window.
  26. 26.如权利要求25所述的服务器,其特征在于,还包括:互动操作响应模块,用于接收并响应用户终端发送的互动操作信息,向用户终端返回相应的互动结果。 26. The server according to claim 25, characterized in that, further comprising: in response to interactive operations module for receiving and responding to interactive user operation information sent by the terminal returns a corresponding result of the interaction to the user terminal.
  27. 27.如权利要求25或26所述的服务器,其特征在于,所述交互页面生成模块进一步包括:定制页面提取子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息,按照预定义的页面映射规则,提取相应的交互页面。 27. The server of claim 25 or claim 26, wherein said interactive page generating module further comprises: extracting the page customization sub-module for a mobile multimedia broadcast contents according to the user's preferences and current classification information, in accordance with predefined page mapping rules, extract the appropriate interactive page.
  28. 28.如权利要求25或26所述的服务器,其特征在于,所述交互页面生成模块进一步包括:关键词生成子模块,用于依据所述移动多媒体广播内容和当前用户的喜好分类信息, 生成对应的关键词;页面搜索子模块,用于依据所述关键词进行搜索,获得作为交互页面的搜索结果显示页面。 28. The server of claim 25 or claim 26, wherein said interactive page generating module further comprises: key generating sub-module, for a mobile multimedia broadcast contents according to the preference category information and the user's current generating the corresponding keyword; page search sub-module, configured according to the search keyword obtained as the search result display page interactive page.
  29. 29. 一种用于移动多媒体广播与互联网业务融合的用户终端,其特征在于,包括: 播放器模块,用于接收并播放用户选择的移动多媒体广播内容;浏览器模块,用于在移动多媒体内容播放窗口中开启交互页面浏览区域; 服务器通信模块,用于将用户的操作信息提交至服务器;以及,接收服务器返回的在交互页面浏览区域展示的交互页面内容;所述交互页面内容由服务器依据用户选择的移动多媒体广播内容及相应的喜好分类信息搜索互联网内容资源获得,其中,所述喜好分类信息由服务器依据用户的操作信息生成。 A user terminal 29. A mobile multimedia broadcast service and Internet convergence, characterized in that, comprising: a player module for receiving and playing mobile multimedia broadcast content selected by the user; browser module, for moving the multimedia content play interactive page browsing window open region; server communication module for submitting user operation information to the server; and, interactive content received page returned by the server in the interactive page display viewing area; the interaction by the server based on user content page the mobile multimedia broadcast content corresponding to the selected preferences and search for Internet content resource classification information obtained, wherein the preference information generated by the server based on the classification information of the user operation.
  30. 30.如权利要求29所述的用户终端,其特征在于,还包括:互动操作指示接收模块,用于接收用户在交互页面上提交的互动操作信息,并提交至服务器;响应接收模块,用于接收服务器依据所述互动操作信息返回的互动结果信息。 30. The user terminal according to claim 29, characterized in that, further comprising: receiving interactive operation instruction means for receiving interactive operation information submitted by the user on an interactive page, and submit it to the server; receiving response module, for according to the interactive server receiving information of the operation result of the interaction of the returned information.
  31. 31. 一种用于移动多媒体广播与互联网业务融合的服务器,其特征在于,包括:用户终端通信模块,用于接收用户终端提交的当前用户选择的移动多媒体广播内容; 用户喜好分析模块,用于依据用户的操作信息提取相应的喜好分类信息; 交互页面生成模块,用于依据所述用户选择的移动多媒体广播内容及相应的喜好分类信息,搜索互联网内容资源,并生成相应的交互页面;交互页面展示模块,用于将所述交互页面发送至交互页面浏览区域进行展示,所述交互页面浏览区域依据用户选择移动多媒体广播内容的操作开启,在用户终端的移动多媒体内容播放窗口中生成。 31. A mobile multimedia broadcast and Internet Server service for integration, characterized by comprising: a user terminal communication module for a mobile multimedia broadcast content selected by the current user terminal receives a user submitted; user preferences analysis module for extracting corresponding classification information based on preference information of a user operation; interaction page generating module for a mobile multimedia broadcast contents according to user preference selection and the corresponding classification information, searching the Internet resource of the content, and generates the corresponding page interactions; interaction page display module, configured to send the page to interact with the interactive page on display viewing area, the viewing area based on user interaction page select mobile multimedia broadcast content opening operation, generating the multimedia content in the mobile user terminal displays the window.
  32. 32.如权利要求31所述的服务器,其特征在于,还包括:互动操作响应模块,用于接收并响应用户终端发送的互动操作信息,向用户终端返回相应的互动结果。 32. The server according to claim 31, characterized in that, further comprising: in response to interactive operations module for receiving and responding to interactive user operation information sent by the terminal returns a corresponding result of the interaction to the user terminal.
  33. 33.如权利要求31或32所述的服务器,其特征在于,所述用户喜好分析模块进一步包括:用户行为记录子模块,用于针对用户保存相应的操作记录;用户行为分析子模块,用于读取用户一段时间的操作记录,构建相应的喜好分类模型。 33. The server of claim 31 or claim 32, wherein the user preference analysis module further comprising: recording user behavior sub-module, for a user to save the corresponding recording operation; user behavior analysis sub-module, for recording the user reading operation period, the respective preferences construct a classification model.
CN 201010126828 2010-03-16 2010-03-16 System and method for fusing mobile multimedia broadcast and Internet service CN101854346A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN 201010126828 CN101854346A (en) 2010-03-16 2010-03-16 System and method for fusing mobile multimedia broadcast and Internet service

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN 201010126828 CN101854346A (en) 2010-03-16 2010-03-16 System and method for fusing mobile multimedia broadcast and Internet service

Publications (1)

Publication Number Publication Date
CN101854346A true CN101854346A (en) 2010-10-06

Family

ID=42805616

Family Applications (1)

Application Number Title Priority Date Filing Date
CN 201010126828 CN101854346A (en) 2010-03-16 2010-03-16 System and method for fusing mobile multimedia broadcast and Internet service

Country Status (1)

Country Link
CN (1) CN101854346A (en)

Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102637285A (en) * 2012-04-01 2012-08-15 中兴通讯股份有限公司南京分公司 Attribute setting method and device
CN102695086A (en) * 2012-05-30 2012-09-26 杭州遥指科技有限公司 Content pushing methods and device for interactive network protocol television
CN102841924A (en) * 2012-07-09 2012-12-26 北京十分科技有限公司 Method and device for transmitting information
CN103051930A (en) * 2012-12-21 2013-04-17 福建邮科通信技术有限公司 Method and system for recommending mobile video based on flow analysis and user behavior analysis
CN103581255A (en) * 2012-08-02 2014-02-12 百度在线网络技术(北京)有限公司 Content source analyzing method, system and device
CN104506535A (en) * 2014-12-25 2015-04-08 深圳中兴网信科技有限公司 Data pushing method and data pushing system
CN105228020A (en) * 2015-09-30 2016-01-06 天脉聚源(北京)科技有限公司 Method and device for setting interactive information of TV interactive system
CN105228011A (en) * 2015-09-28 2016-01-06 天脉聚源(北京)科技有限公司 Method and device for pushing interactive information of interactive television system
CN105407391A (en) * 2015-11-24 2016-03-16 天脉聚源(北京)科技有限公司 Method and device for configuring interactive information for interactive television system
CN105578215A (en) * 2015-12-20 2016-05-11 天脉聚源(北京)科技有限公司 Method and device for obtaining interactive information of interactive television system
CN106021470A (en) * 2016-05-17 2016-10-12 广州爱九游信息技术有限公司 List ranking method and apparatus
CN106682144A (en) * 2016-12-20 2017-05-17 上海亿账通互联网科技有限公司 Page display method and device

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1756216A (en) * 2004-09-30 2006-04-05 华为技术有限公司 Service recognition and route method in multimedia broadcast multicast service system
CN101252496A (en) * 2008-04-01 2008-08-27 北京创毅视讯科技有限公司 Multimedia network transmission system, terminal and method
CN101297549A (en) * 2005-09-06 2008-10-29 诺基亚公司 Enhanced signaling of pre-configured interaction message in service guide
WO2009056924A2 (en) * 2007-10-31 2009-05-07 Nokia Corporation System and method for enabling widget interaction
CN201663618U (en) * 2010-03-16 2010-12-01 北京创毅视讯科技有限公司 System, terminal and server for fusing mobile multimedia broadcasting with internet service

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1756216A (en) * 2004-09-30 2006-04-05 华为技术有限公司 Service recognition and route method in multimedia broadcast multicast service system
CN101297549A (en) * 2005-09-06 2008-10-29 诺基亚公司 Enhanced signaling of pre-configured interaction message in service guide
WO2009056924A2 (en) * 2007-10-31 2009-05-07 Nokia Corporation System and method for enabling widget interaction
CN101252496A (en) * 2008-04-01 2008-08-27 北京创毅视讯科技有限公司 Multimedia network transmission system, terminal and method
CN201663618U (en) * 2010-03-16 2010-12-01 北京创毅视讯科技有限公司 System, terminal and server for fusing mobile multimedia broadcasting with internet service

Cited By (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102637285A (en) * 2012-04-01 2012-08-15 中兴通讯股份有限公司南京分公司 Attribute setting method and device
CN102695086B (en) * 2012-05-30 2015-12-16 杭州遥指科技有限公司 Interactive television network protocol content push method and apparatus
CN102695086A (en) * 2012-05-30 2012-09-26 杭州遥指科技有限公司 Content pushing methods and device for interactive network protocol television
CN102841924A (en) * 2012-07-09 2012-12-26 北京十分科技有限公司 Method and device for transmitting information
CN103581255A (en) * 2012-08-02 2014-02-12 百度在线网络技术(北京)有限公司 Content source analyzing method, system and device
CN103051930A (en) * 2012-12-21 2013-04-17 福建邮科通信技术有限公司 Method and system for recommending mobile video based on flow analysis and user behavior analysis
CN103051930B (en) * 2012-12-21 2016-01-20 中邮科通信技术股份有限公司 Recommended methods and systems for mobile video-based traffic analysis and user behavior analysis
CN104506535A (en) * 2014-12-25 2015-04-08 深圳中兴网信科技有限公司 Data pushing method and data pushing system
CN105228011A (en) * 2015-09-28 2016-01-06 天脉聚源(北京)科技有限公司 Method and device for pushing interactive information of interactive television system
CN105228020A (en) * 2015-09-30 2016-01-06 天脉聚源(北京)科技有限公司 Method and device for setting interactive information of TV interactive system
CN105407391A (en) * 2015-11-24 2016-03-16 天脉聚源(北京)科技有限公司 Method and device for configuring interactive information for interactive television system
CN105578215A (en) * 2015-12-20 2016-05-11 天脉聚源(北京)科技有限公司 Method and device for obtaining interactive information of interactive television system
CN106021470A (en) * 2016-05-17 2016-10-12 广州爱九游信息技术有限公司 List ranking method and apparatus
CN106682144A (en) * 2016-12-20 2017-05-17 上海亿账通互联网科技有限公司 Page display method and device
CN106682144B (en) * 2016-12-20 2018-07-13 深圳壹账通智能科技有限公司 Page display method and apparatus

Similar Documents

Publication Publication Date Title
US8589973B2 (en) Peer to peer media distribution system and method
US9338487B2 (en) System for addressing on-demand TV program content on TV services platform of a digital TV services provider
US7200633B2 (en) Information delivery system and information delivery method
JP5429881B2 (en) Simplified media service search using the control unit
US8904432B2 (en) Method and apparatus for providing displayable applications
US20140059586A1 (en) Method and apparatus for interactive programming using captioning
US9137577B2 (en) System and method of a television for providing information associated with a user-selected information element in a television program
CN104756514B (en) TV programs and video sharing via social networks
KR101528586B1 (en) Providing personalized resources on-demand over a broadband network to consumer device applications
KR20100091161A (en) Audio-visual navigation and communication
KR101683323B1 (en) Media content retrieval system and personal virtual channel
US20060143565A1 (en) Method to promote branded products and/or services
US9344765B2 (en) Dynamic adjustment of electronic program guide displays based on viewer preferences for minimizing navigation in VOD program selection
CA2529969C (en) Searching electronic program guide data
US20130047123A1 (en) Method for presenting user-defined menu of digital content choices, organized as ring of icons surrounding preview pane
US20040254956A1 (en) Method and apparatus for organizing and playing data
JP2015515689A (en) Sharing TV and video programs via social networking
US9338520B2 (en) System and method for applying a database to video multimedia
US20120078953A1 (en) Browsing hierarchies with social recommendations
JP4062908B2 (en) Server device and an image display apparatus
US20110289452A1 (en) User interface for content browsing and selection in a content system
US8707185B2 (en) Dynamic information management system and method for content delivery and sharing in content-, metadata- and viewer-based, live social networking among users concurrently engaged in the same and/or similar content
US10149015B2 (en) Dynamic adjustment of electronic program guide displays based on viewer preferences for minimizing navigation in VOD program selection
US20120166596A1 (en) System and method for identifying common media content
US9769414B2 (en) Automatic media asset update over an online social network

Legal Events

Date Code Title Description
C06 Publication
C10 Request of examination as to substance
C12 Rejection of an application for a patent